2015 mediakit Chief Executive

2015 Media Kit

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ABOUT

To Connect With CEOs – The Ultimate DecisionMakers – Say “Yes” to Chief Executive They reside in the corner office, but their impact is felt far and wide throughout the organization.

Today’s CEOs are more involved than ever in major investment and operational decisions - technology, recruitment, accounting, logistics, banking and more. Why? Flatter organizations are driving decisions higher... there’s greater pressure for performance and ROI... the need for integration of multiple operational areas is growing all the time... the list of escalating business demands goes on and on.

If you’re serious about making the sale, you need to be in front of CEOs to make sure you’re at the table when decisions are made.

CEOs are the ultimate decision-makers and Chief Executive is the ultimate connection to them.

Founded in 1977, Chief Executive is the only brand 100% focused on the information needs of CEOs. We give them the information they need to run their enterprises more effectively, more productively, and more expansively via print and digital media as well as intimate CEO-only events.

Chief Executive Delivers Essential Content & Community for CEOs: »» Chief Executive magazine (bimonthly; 42,584 BPA-qualified CEO subscribers) »» Leading website, e-newsletters and digital media for CEOs »» Conferences, events and roundtables for CEOs »» Content marketing solutions »» Research and custom publishing: surveys, white papers, reports, benchmarks, supplements »» Awards and rankings, including CEO of the Year and Best & Worst States for Business »» Chief Executive Network and Senior Executive Network

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2015 MEDIA KIT | CHIEFEXECUTIVE.NET

ABOUT

Smart Brands Rely On Chief Executive To Connect With CEOs:

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POWER PLAYERS

Why Connecting With CEOs Is An Absolute Must 4

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

POWER PLAYERS

CEOs are the ultimate purchase decision-makers.

Why Connecting With

CEOs Is AnandAbsolute Must They take responsibility accountability for the outcomes of major

They set the corporate agenda. They influence the entire C-Suite.

make big-ticket deals or go nowhere.

CEOsinvestments. are the ultimateThey purchase decision makers.

Theygo setfast, the corporate agenda. The Theynumbers influence don’t the entire C-Suite.

Theyto take responsibility for you lie: if you want get to “yes” inand theaccountability sales process, the outcomes of major investments. They make big-ticket deals go fast, or go connect and connect with the nowhere. The numbers don’t lie:have if you to want to get totoyes in the sales process, youCEO. have to connect to and connect with the CEO.

CEOs absolutely set the agenda

play a primary or very important role in being “watchful” for significant needs or opportunities throughout their organization.

83%

CEOs absolutely accelerate purchases

92%

make an initiative a priority and move it forward faster when they champion it.

71% initiate the evaluation of new technologies soon after learning about them.

CEOs absolutely have more purchasing responsibilities

89%

state that an initiative will become a reality in their organizations when they champion it.

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Independent Re Independent Res Independent Re Importance & Inv Importance & Invo Importance & Invo “81% of top performers say CEO is an active “81% oftheir top performers say champion in of IT tochampion achieve “81%CEO ofthe top performers say their isuse an active business their CEO isstrategy.” an champion in the use of IT to active achieve in the use of IT to achieve business strategy.” business strategy.”

The CEO Leads the way in Digital Innovation The CEO Leads the wayResponsibility. in

The CEO Leads the way in CEOs 35% Digital Innovation Responsibility.

CTOs 23% Responsibility.

Digital Innovation CEOs 35% CIOs 22% CTOs 23% CEOs 35%1% CMOs CTOs CIOs 22%23% Others 19% CMOs CIOs1%22% CMOs 1% Others 19% Others 19% “After years of reputational following the financial crisis “Afterhits years of reputational andyears more recently cyber security of reputational hits“After following the financial crisis breaches, the majority ofcrisis CEOs hits following the financial and more recently cyber security personally involvedsecurity with andare more breaches, therecently majoritycyber of CEOs risk management. ” of CEOs the majority arebreaches, personally involved with personally involved with riskare management. ” risk management. ”

Each of these independent studies were published in 2014.

For copies of any or all of them please contact your Chief Executive representative.

Each of these independent studies were published in 2014. of of these were published in 2014.

ForEach copies any independent or all of themstudies please contact your Chief Executive representative.

6 2015 MEDIA KIT | CHIEFEXECUTIVE.NET For copies of any or all of them please contact your Chief Executive representative.

search About esearch AboutThe The olvement Of The CEO olvement Of The CEO “CEOs are the most “CEOs are the most influential decision makers makers in influential regards to decision the purchasing in regards to the purchasing of their organizations data of their organizations data center facilities, colocation or center facilities, colocation or IT capacity sourcing. ” IT capacity sourcing. ”

“CEOs at major firms at major firms say“CEOs investing in technologies investing in technologies to say stimulate growth is at the to stimulate growth at the” top of their to-do list inis2014. top of their to-do list in 2014. ”

When it comes to reaching the right decision-maker at the When it comes to reaching the“Don’t right decision-maker at the top of the chain make sure you Count the People topReach, of the chain make surethe youPeople “Don’tWho Count the People You but you Reach Count!”

You Reach, but you Reach the People Who Count!”

- David Ogilvy - David Ogilvy

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71%

89%

state that an initiative will become a reality in their organizations when they champion it.

initiate the evaluation of new technologies soon after learning about them.

POWER PLAYERS

CEOs absolutely have more purchasing responsibilities

91%

claim very high or total responsibility for major purchases/investments.

76%

believe they are becoming more engaged and influential in purchasing decisions organization-wide.

CEOs absolutely connect with Chief Executive The only media brand dedicated exclusively to CEOs, Chief Executive is the ultimate connection to the ultimate purchase decision maker.

91%

2 out of 3

Chief Executive reaches 91% of CEOs at $50 million+ revenue companies.

CEOs have responded to ads throughout the Chief Executive suite of media.

99%

of Chief Executive subscribers believe the value of its content can’t be found anywhere else.

The Most Relevant Content for CEOs

CEO Confidence Index

Unique Peer-to-Peer Events

Proprietary Research

Source: Corporate Investments In Systems & Services: The Expanded Role Of Chief Executives Conducted by Martin Akel & Associates, November, 2012

Source: 8 2015 MEDIA KIT | CHIEFEXECUTIVE.NET Corporate Investments In Systems & Services: The Expanded Role Of Chief Executives Conducted by Martin Akel & Associates, November, 2012

AUDIENCE

Reader Profile

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AUDIENCE

Chief Executive Reader Profile We Reach Most CEOs Running Enterprises Over $50 Million

Reader Demographics

(of circulation)

1: Source: US Census Bureau

99% Chief Executive Penetration 2

49.7%

84%

99%

15,895

5.0%

13,156 122,785

11.4% 15.5% 2%

97%

5,543,976 15,895

18.5% 5.0%.2%

84%

2: Source: Chief Executive magazine circulation audit 2013

122,785 11.4% 2% Chief Executive reaches 91% of the CEOs who run companies with >$50 million per year and represent 70.2% of the private economy 5,543,976 18.5%Number of U.S. .2% 12%

1: Source: US Census Bureau

14%

Subscribers 1

12%

$1 Billion +

2: Source: Chief Executive magazine circulation audit 2013

Company by Revenue Size $100 - 999 Million

$405k Median IEI

37%

14%

37%

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

14,324

37%

$10 - 100 Million

14,105

14%

< $10 Million

5,316

1: excludes subscribers with unidentified revenues

37%

Source: CEO Research Group

37%

4,636

Source: Chief Executive magazine circulation audit 2013

37% 12%

(Individual Employment Income)

10

49.7%

1,947

82:18 CEO/Owner/Pres

1,947

Chief Executive Penetration 2

97%

Median Age

92%

% of Private Sector GDP

Number of U.S. % of Private 1 Companies 15.5% Sector GDP 13,156

49.2

Male/Female Ratio

Number of U.S. Companies 1

Number of U.S. Subscribers 1

12%

$1 Billion +

4,636

37%

$100 - 999 Million

14,324

37%

$10 - 100 Million

14,105

14%

< $10 Million

5,316

Source: Chief Executive magazine circulation audit 2013 1: excludes subscribers with unidentified revenues

AUDIENCE

Chief Executive Reader Profile Reader Compensation

Company by Employee Size Number of Subscribers 1

7% 10% 37% 11%

7% 10% 37%

11%

7%

10,000+

2,512

35%

1,000-9,999

12,225

37%

100-999

Number of 1 12,880 Subscribers

7% 10%

10,000+ 25-99

2,512 3,628

35% 11%

<1,000-9,999 25

12,225 4,013

Source: Chief Executive magazine circulation audit 2013

37%

35%

100-999

12,880

1 excludes subscribers with unidentified number of employees

10%

25-99

3,628

11%

< 25

4,013

$1.6m

Average

$653k

75th Percentile

Source: Chief Executive magazine circulation audit 2013

35%

3%

By Job Title 3%

89%

3% 3% 2%

3% 3% 2%

1 excludes subscribers with unidentified number of employees

89%

CEO/Pres/MD/Partner/Owner

3%

Chairman

2%

COO/Div Pres/GM

89% 3%

CEO/Pres/MD/Partner/Owner CFO/CIO

3% 3%

Chairman Other

$405k

Median

Source: BPA Circulation Audit 2013

89%

2%

COO/Div Pres/GM

3%

CFO/CIO

3%

Other

Source: BPA Circulation Audit 2013

Source: CEO Research Group

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MAGAZINE

Magazine

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2015 MEDIA KIT | CHIEFEXECUTIVE.NET

MAGAZINE Published bimonthly, Chief Executive magazine provides information and insights to CEOs seeking to build more effective organizations.

Our franchise issues and regular coverage, fueled by our custom research, help CEOs tackle pressing issues and plan for future growth. Advertisers enjoy a trusted, highly focused, compelling ad environment.

2015 Featured Reports

Lessons from Entrepreneurs What CEOs can learn from startups, p. 38

Save That Company!

Rebound veterans offer remedies for failing firms, p. 26

Private Co. CEO Comp The reality of CEO pay is vastly different from the perception, p. 22

Corrupting Capitalism?

How cronyism is killing our economic system, p. 56

IS OBAMACARE STRANGLING BUSINESS?

QUAD RECOMENDATIONS 2014_CE_SO_Cover.indd 1

»» January/February: Best Companies for Leaders

Alternative Financing

A primer on crowdsourcing, BDCs and other options, p. 36

»» March/April: Event Coverage: CEO2CEO Leadership Summit

8/26/14 11:24 AM

Marketing Maven

Neil Rackham on what your sales team is doing wrong, p. 44

Social Media for B2B CEOs

What Twitter, Tumblr and Instagram can do for you, p. 54

Get Your Google On

How to make your digital reputation soar, p. 58

»» May/June: 11th Annual CEO Survey of Best & Worst States for Business »» July/August: 30th Annual CEO of the Year Award »» September/October: Excellence in Corporate Giving & Philanthropy; »» Compensation Report »» November/December: CEO Outlook 2016 »» CEO Wealth Creators

2015 U.S. Regional Economic Development Reports »» January/February: Midwest Region »» March/April: Northeast Region

2014_CE_MJ_Cover.indd 2

»» May/June: Time for Economic Development to Make the Next Great Leap

CEO2CEO Summit

Takeaways on leading change, analyzing data and more, p. 36

»» July/August: Western Region »» September/October: Southeast Region

4/11/14 3:39 PM

Mobile Workforce

Transform your workplace with next-gen technologies, p. 52

EVA & Private Cos.

Can the popular public company metric work for you? p. 42

Life After CEO

Business leaders reflect on life after the corner office, p. 29

MARCH/APRIL 2014

»» November/December: Southwest Region

GE and the Future of American Manufacturing

2015 Technology Feature Coverage

Why CEO Jeff Immelt believes manufacturing has a bright future in the U.S.

»» Jan./Feb.: Eight Technologies That Will Change Your Business »» March/April: Taking 3D to the Next Level: What CEOs Need to Know »» May/June: Are Incubators Effective? »» July/August: Coverage of the Smart Manufacturing Summit »» Featuring Manufacturing Partner Cummins »» Sept./Oct.: How Distribution & Logistics Technology Is Transforming Business

2014_CE_MA_Cover.indd 1

2/14/14 2:43 PM

»» Nov./Dec.: The Proliferation of Media and the Risk of Over-Communication

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CONTENT MARKETING

Chief Executive is uniquely positioned to work with you to create original content and/or distribute your own content to our CEO audience.

First, we can help you market and distribute your own thought leadership white papers, research and other quality content to the CEO community. Second, we can create proprietary research and related content to position your company as a thought leader to the CEO community. We can create a powerful integrated program or provide either element.

Content Distribution Opportunities include: »» Polybag your original research or white paper to full distribution of Chief Executive magazine »» Publish your research/content as an advertorial to full distribution of Chief Executive magazine »» Promote your white paper via CEO Briefing e-newsletter »» Post your white paper on www.ChiefExecutive.net

Thought Leadership Content Creation Opportunities include: »» Thought leadership research and white papers »» Custom roundtables positioning you as a topic expert to CEOs »» Webinars featuring your thought leader(s) and/or relevant CEOs or experts »» Special edition of weekly CEO Briefing e-newsletter devoted to your area of expertise »» Special stand-alone booklet polybagged and sent with Chief Executive magazine

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DIGITAL

Chief Executive offers a full suite of digital media services to connect our advertiser partners with our CEO audience.

ChiefExecutive.net ChiefExecutive.net offers readers deep information about the current events, issues, challenges and strategies they deal with in their day-to-day business management, including:

CEO e-Newsletters Our e-newsletters deliver valuable information and insight directly to CEOs’ inbox, including:

Daily Best of the Web

CEO Briefing (Weekly)

The latest trends and news involving CEOs and their mid-market companies, both public and private.

CEOs in the News

The latest issues and trends affecting CEOs, including effective leadership, relationship building, governance, transitioning, globalization, growth, culture and much more.

CEOs’ opinions, actions and ideas that are making headlines.

Manufacturing CEO Briefing (Monthly)

Lists & Rankings All of Chief Executive’s branded lists and rankings in one handy place. Now CEOs can quickly, easily and frequently check their standings and those of their peers in Best & Worst States for Business, Best Companies for Leaders, CEO of the Year, and more.

CEO Insights CEOs can search by category for insight that drives personal and professional improvement, including Leadership & Strategy, Talent Management, CEO Compensation, Manufacturing, Technology and more.

Chief Executive Magazine

Critical manufacturing trends and issues regarding operational excellence, technological advancements, cost efficiencies, energy reduction and more.

CEO Briefing: Spotlight on Boards (Monthly) For public and private companies, the SoB keeps CEOs abreast of the trends, news, strategies and issues related to boards of directors and advisory boards.

Mid-Market CEO Briefing (Monthly) Provides mid-market companies with valuable insight on how to stay on the cutting edge while improving growth and profitability.

All of subscribers’ favorite articles are archived and available wherever they are, whenever they want to access them

Webinars Chief Executive collaborates with you to create exclusive webinars for knowledge-hungry CEOs. Our turnkey operation allows your senior executive expert to present your research, thought leadership content or compelling point of view to live and ondemand audiences of CEOs. Program length is up to 50 minutes with a 10 minute Q&A following. Target 200 C-level registrants and 100 C-level attendees.

All webinar registrant infor mation provided to you as prospect/ leads. The content lives on our website for continued access for a minimum of one year.

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Events Overview 16

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EVENTS OVERVIEW

Chief Executive events provide unparalleled access to CEOs right when they’re exploring strategic initiatives and investments.

Chief Executive is the only media brand that connects you with CEOs, the ultimate decision makers who can say “yes” to your products and services.

Throughout the year, our events bring CEOs and thought leaders together in intimate settings to dissect and discuss the challenges they face and opportunities they want to harness, as well as to celebrate excellence in CEO leadership.

As an event sponsor, you’ll enjoy: »» Exposure to prospective clients who can speed up the selling cycle, and say “yes” to your products and services »» Recognition as a thought leader and problem solver to the CEO community »» Acknowledgment as a brand committed to supporting CEO strategy and initiatives »» Access to a high-powered audience that influences decisions throughout their organizations

EVENT

ENTERPRISE CEOS

X

Chief Executive Network Annual Fall Leadership Conference CEO2CEO Leadership Summit

MIDDLE MARKET CEOS

SMALL COMPANY CEOS

X

Smart Manufacturing Summit Chief Executive of the Year

Above every decision maker, and above every decision in the enterprise, sits the CEO – the approver of your sale, and everything else.

X X

X

X

X

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EVENTS OVERVIEW

Smart Manufacturing Summit III April 29-30, 2015, Indianapolis, IN

The follow-up to our successful 2014 event at Caterpillar, the 3rd Annual SMS takes 100+ CEO attendees to the heart of the Cummins manufacturing operation in Indianapolis.

Chief Executive of the Year Award & Celebration July 2015, New York, NY

Now in its 30th year, this signature event brings over 100 high-powered CEOs to the New York Stock Exchange for a day of learning – and an evening of celebrating our 2015 Chief Executive of the Year. Past winners include The Walt Disney Co.’s Bob Iger, Honeywell’s David Cote, Ford’s Alan Mulally, Microsoft’s Bill Gates, and FedEx’s Fred Smith.

Chief Executive Network Annual Fall Leadership Conference TBA

The 29th annual conference for members of Chief Executive Network, the premiere best-practices organization, brings 100 mid-sized and smaller-company CEOs together with top business experts for practical, collaborative discussions.

CEO2CEO Leadership Summit December 2015, New York, NY

With attendance limited to 100 CEOs, this intimate gathering allows attendees to learn from and share solutions with industry peers and some of the world’s leading CEOs. Past featured speakers include Jeffrey Immelt, Chairman and CEO, GE, George Barrett, Chairman and CEO, Cardinal Health, and Les Wexner, Chairman and CEO, L Brands.

Talent Management Summit September 2016, Dallas, TX { }

Corporate Giving Summit January 2016, New York, NY {}

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EDITORIAL CALENDAR

Editorial Calendar

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EDITORIAL CALENDAR

2015 Editorial Calendar JANUARY/FEBRUARY 2015 Cover: Leslie Wexner, Chairman & CEO, L Brands Best Companies for Leaders

Making Technology Work

How CEOs can avoid misconnecting with customers when marketing digitally. An expert focuses on this critical technology issue facing many CEOs and how best to address it.

Annual ranking of 40 best global and 10 best private companies for developing and growing leaders within. Examines leadership development ROI and direct involvement of the CEO.

Executive Life

Regional Economic Development Report: Midwest

MARCH/APRIL 2015

A state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how incentives compare among areas.

ERPs for SMEs

What are the best practices when it comes to implementing Enterprise Resource Planning systems? Some CEOs complain about cost overruns, not having the right people with the right skills sets, and about the difficulty of integrating an ERP system with other legacy systems. Here are the solutions.

Gigafactory Ripples

Nevada has been given unprecedented credibility as a manufacturing site just because Tesla decided to break ground in Reno on a site for its proposed “gigafactory.” California is being given a fresh look because of how assiduously it chased the gigafactory; and the siting community is taking a closer look at some of the “soft” factors that Tesla considered because of its progressive clientele, including states’ stands on gay marriage.

Eight Technologies That Will Change Your Business Event Coverage: Highlights of CEO2CEO Leadership Summit Columns and Departments In Every Issue: Sonnenfeld Sounds Off

Yale School of Management’s Jeff Sonnenfeld opines on topical leadership, governance and enterprise issues facing business leaders.

Chief Concerns

RHR International CEO Tom Saporito comments on organizational and leadership issues and what CEOs can do about them.

CEO Passions

Profiles of CEOs exhibiting their passion for collectibles, art and specific items of rare or personal interest.

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Concierge services for CEOs.

Cover: Andrew Liveris, Chairman & CEO, Dow Chemical Regional Economic Development Report: Northeast

A state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments, the report examines changing competitiveness within the region and the role incentives play.

When Second-to-Market Beats First-to-Market

Companies like Boeing, Kia and Samsung have found great merit in a second-to-market strategy, waiting for key competitors to launch a market-disrupting product and then quickly following up with a more substantive offering that includes many of the innovations from the earlier market entry. While there are often patent issues to consider, as the Apple-Samsung odyssey in the courts illustrates, this process of adaptive architecture can yield substantial financial gains. Being the first kid on the line, in fact, can backfire.

Taking 3D to the Next Level: What CEOs Need to Know

Three-dimensional printing has been a promising technology for years, but finally it seems to be becoming a reality for certain types of companies and products, including those who are small and mid-sized. It’s gone beyond mere prototyping to making real B-to-B products for real customers. Here’s a guide to what advanced firms are doing and what CEOs need to know.

If I Knew Then What I Know Now

We asked seasoned CEOs one question: What one piece of advice or information have you learned in the course of your career that you wish you could have given your younger self?

The article would ideally include two photographs of the CEO: a contemporary photo and one from the beginning of his/her career to underscore the passage of time and the point that the featured CEO is talking to him- or herself. Readers will find this approach appealing as we all wish we could speak to our younger selves.

Event Coverage: CEO2CEO Leadership Summit

EDITORIAL CALENDAR

Columns and Departments

Columns and Departments

Making Technology Work

Making Technology Work

What to do about runaway projects that too often exceed cost estimates and important deadlines. An expert focuses on this critical technology issue facing many CEOs and how best to address it.

Executive Life

Time-to-Market—What to do when systems are too rigid, inflexible, or hard to change, causing product or service offerings to be delayed.

Executive Life

What Five CEOs Drive to Work—and What They Drive for Play .

Getaways: Exclusive vacation resorts and escapes.

MAY/JUNE 2015

JULY/AUGUST 2015

Cover: 11th Annual Best & Worst States for Business

Cover: 30th Annual Chief Executive of the Year

Special report on Chief Executive’s annual survey of CEO perception of the competitiveness of the states based on: tax and regulation, quality of workforce and living environment.

Explores why some states “get it” and others, well, not so much.

Who will be the peer-driven choice for the most outstanding CEO of the year? Will highlight what business leaders generally can learn from 2015’s beacon of excellence.

Time for Economic Development to Make the Next Great Leap

In the face of gridlock at the federal level, states and cities are turning to the economic development profession as never before for help in spurring their regional economies. The success of Austin, Tex.; San Diego, Calif; Research Triangle Park, N.C.; and Orlando, Fla. prove that what happened in Silicon Valley, Calif., can be replicated elsewhere. Dynamic innovation ecosystems do not have to occur as an accident.

M&A Case Study: Growth Through Acquisition— How Hain Celestial Does it Without Tears

Research shows that over 50 percent of M&A transactions fail.

So why are some companies and CEOs better at it than others?

Irwin Simon has built Hain Celestial into the world’s biggest natural foods company through acquisitions, blending numerous small companies into a profitable multi-brand smoothie.

Is Right-to-Work Changing the Competitive Landscape?

Right-to-work is beginning to make the Upper Midwest more competitive in business siting and expansion. And while Indiana and Michigan so far have benefited from switching their status, pressures are building on Ohio, Wisconsin and other states as well not to be left behind. Are companies influenced in their plant location decisions and how are non RTW states affected?

Are Incubators Effective?

There are about 1,000 technology incubators in the United States, but very few of them are truly effective. The big problem is churn.

They are created by governors or mayors and when the next election rolls around, funding often dries up. The best incubators have multiple sources of income and enmesh themselves into the fabric of a high-tech community. Here are lessons for how to operate a successful incubator.

Special Edition: Manufacturing Supplement Featuring Chief Executive’s 2015 Manufacturing Buyers Guide

Regional Economic Development Report: West

A state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness and emerging developments within the region.

Will Franchising Falter?

How is the McDonald’s decision by the NLRB affecting the great American franchising system? How are franchising CEOs and franchisee chiefs adjusting to the big change on the labor front? Are there other forces that are straining a system that has led to tremendous wealth creation in the U.S. and elsewhere in the post-World War II era?

Has Amazon Overreached?

The online retailer has long seemed like the most formidable Internet competitor. It continues to grow, forcing publishers and even rivals to bend to its will. It even jumped into the development of a smartphone. Yet despite this, the company isn’t meeting profit forecasts. Has Amazon overreached? Is it trying to be everything instead of doing what it does best? Could it be headed toward a fall?

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EDITORIAL CALENDAR

Event Coverage: Smart Manufacturing Summit III in Indianapolis, featuring manufacturing partner Cummins Columns and Departments Making Technology Work

Are you concerned that your company’s use of Big Data and analytics isn’t state of the art? An expert focuses on this critical technology issue facing CEOs and how best to address it.

Executive Life

Second homes for CEOs.

SEPTEMBER/OCTOBER 2015 Cover: Excellence in Corporate Giving & Philanthropy

Which companies exhibit best practices in their giving, volunteerism and in-kind donations? How does giving dovetail with a company’s mission and goals? Which firms, large or small, are particularly clever and creative in involving one’s entire workforce? What is the nature of the CEO’s involvement and support? Do companies that give more perform better than others within their industry?

Compensation Report

Chief Executive’s proprietary research on private company CEO compensation will examine pay differentials by type of ownership, as well as by a variety of dimensions: company revenue size, number of employees, growth rate, and level of profitability.

Regional Economic Development Report: Southeast

A state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how CEOs view the region compared with other areas.

How Distribution and Logistics Technology Is Transforming Business

More powerful software is becoming available that allows manufacturers to simulate what a product would look like and how it would perform. This is greatly speeding up delivery of new products and is also speeding up the process of innovation even at SME firms.

Event Coverage: Chief Executive of the Year celebration at the NYSE and CEO Roundtables Columns and Departments Making Technology Work

How best can a CEO measure his company’s investment in IT? One can’t manage what one cannot adequately measure. An expert will focus on this critical technology issue facing CEOs and how best to address it.

Executive Life Private Aviation.

NOVEMBER/DECEMBER 2015 CEO Outlook 2016

Chief Executive asks CEOs of companies of various industries and firm size to opine on the challenges ahead for their firm and for business in general.

CEO Wealth Creators

Who is generating real value? This is the 7th annual ranking of CEOs who have generated real economic—as opposed to accounting—value as measured by EVA Dimensions’ metrics, economic value added (EVA) and market value added (MVA).

These identify top companies that create real returns in excess of their risk-adjusted cost of capital.

Regional Economic Development Report: Southwest

It’s been promised to transform how companies do business.

Which CEOs and industries are harnessing it in the most promising ways? Where are big opportunities being missed?

A state-by-state look at what the region has to offer businesses and why CEOs choose to locate or operate there. In addition to new developments and incentives, the report examines changing competitiveness within the region and how CEOs view it compared with other areas.

Are Patents More Trouble Than They’re Worth?

Instructive Failure

Time for Big Data’s Payoff

Elon Musk, CEO of Tesla, announced that the electric car maker is giving up its patents, returning them to the public domain, because their benefits no longer compensate for their costs. Are patents still the crown jewels of intellectual property? Do the costs of defending patents make sense? Is there a better way to protect intellectual property? Silicon Valley CEOs, especially, are dubious about patents and the costs of defending them against infringers and patent trolls. A discussion of the entire patent issue, pro and con, driven by CEOs with skin in the patent game.

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2015 MEDIA KIT | CHIEFEXECUTIVE.NET

All CEOs are afraid of failure, but the best CEOs know how to manage that fear and engage with the reality of failure. This is an article about success—about how CEOs and their organizations can more effectively drive innovation, disrupt markets, improve operational effectiveness and grow. Not simply by relying on the usual levers of leadership: charismatic inspiration, committed teamwork, brilliant strategy or technological wizardry. But by exploiting a different resource altogether—the often discussed but still poorly understood territory of failure: the “other ‘F’ word.

EDITORIAL CALENDAR

The Proliferation of Media and the Risk of Over-Communication

Are some companies over-communicating with their constituencies, especially customers and consumers? At a time of social-media mania, do all their tweets, Facebook messages and email blasts have too much to sayâ&#x20AC;&#x201D;and risk really important messages getting lost?

Columns and Departments Making Technology Work

How to rapidly incorporate new technology into product or service lines. An expert will focus on this critical technology issue facing CEOs and how best to address it.

Executive Life

Corporate Incentives.

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ADVERTISING OPPORTUNITIES

Advertising Rates & Specs 24

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

AD RATES

Advertising Rates 1X

3X

6X

Four-Color

$23,635

$22,215

$20,800

Two-Color

$20,490

$19,260

$18,030

BW

$19,375

$18,215

$17,050

Four-Color

$19,775

$18,590

$17,400

Two-Color

$17,205

$16,175

$15,140

BW

$14,790

$13,900

$13,015

Four-Color

$16,345

$15,365

$14,384

Two-Color

$13,325

$12,525

$11,725

BW

$11,750

$11,045

$10,340

Four-Color

$12,885

$12,112

$11,335

Two-Color

$9,895

$9,300

$8,710

BW

$8,310

$7,810

$7,315

Four-Color

$9,195

$8,645

$8,092

Two-Color

$7,710

$7,247

$6,780

BW

$6,380

$5,995

$5,615

Second

$27,215

$25,585

$23,949

Second/P1 Spread

$50,850

$47,800

$44,749

Third

$24,655

$23,176

$21,695

Fourth

$29,080

$27,335

$25,590

FULL PAGE

2/3 PAGE

1/2 PAGE

1/3 PAGE

1/4 PAGE

COVER

2015 CHIEF EXECUTIVE PRINT CLOSING DATES Ad Closing

Ad Material Due

Issue Mails

January/February

8 - Nov

15 - Nov

1/3 - 1/7

March/April

12 - Jan

17 - Jan

3/5 - 3/10

May/June

16 - Mar

23 - Mar

5/7 - 5/12

July/Aug

15 - May

22 - May

7/2 - 7/7

Sept/Oct

27 - Jul

3 - Aug

9/17 - 9/22

Nov/Dec

8 - Sep

15 - Sep

10/29 - 11/3

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

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DIGITAL AD SPECS

Website Units LEADERBOARD Dimensions

728x90 or any other horizontal ad format (max 100 pixels in height)

Formats

.jpg, .gif, .png (image formats) .swf, .flv (Flash format) Embedded codes (scripts)

File size

Less than 75k

Animation Length

15 seconds or less

Price

$75 per 1,000 impression

SKYSCRAPER Dimensions

300 x 600 or 160x600 or any other vertical ad format (max 600 pixels in height)

Formats

.jpg, .gif, .png (image formats) .swf, .flv (Flash format) Embedded codes (scripts)

File size

Less than 75k

Animation Length

15 seconds or less

Price

300 x 600: $65 per 1,000 impressions

e-Newsletter Units SPECIFICATIONS (AVERAGES) Emails sent

65,000 weekly; 260,000 monthly

Average Open rate

19%

Average Click through rate

13.9%

160 x 600: $60 per 1,000 impressions

BOX AD

Dimensions

Dimensions

300x250

Formats

.jpg, .gif, .png (image formats) .swf, .flv (Flash format) Embedded codes (scripts)

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Horizontal Banner

File size

Less than 75k

Animation Length

15 seconds or less

Price

$70 per 1,000 impressions

Format

600 x 180

150 x 150

.jpg, .png, .gif

.jpg, .png, .gif

File Size Price

Text Ad + Logo

Less than 75k $3,250

$3,750

TEXT ADS Title - maximum of 100 characters Words - maximum of 50 words or less including headline

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

Image/Logo (optional) - max dimensions 150x150 pixels and max file size 75k; must be a .gif or .jpg. Third-party click and pixel tracking is accepted.

PRINT AD SPECS

Advertising Specs Page Dimension

Non-Bleed

Bleed

15” x 10”

16.5” x 11”

Spread *Spread with Gutter Bleed (See Below)

PRODUCTION DIRECTOR

16.5” x 11”

Page

Rose Sullivan rosieps@aol.com 201.447.0847

7” x 10”

8.25” x 11”

4” x 1/2” x 10”

5.125” x 11”

1/2 Page (Vertical)

3.5” x 10”

4.125” x 11”

1/2 Page (Horizontal)

7” x 4.75”

8.25” x 5.125”

1/3 Page (Vertical)

2” x 10”

2.875” x 11”

1/3 Page (Square)

4.5” x 4.75”

5.125” x 5.0625”

1/4 Page (Square)

3.5” x 4.75”

5.125” x 5.125”

2/3 Page

Mechanical Data.

Shipping Address 625 Wyndemere Ave Ridgewood, NJ 07450 FTP Available Upon Request

Fonts:

»» Trim size 8” x 10.75”

»» Only use Type 1 or OpenType fonts.

»» Printing process: Web offset.

»» Text containing thin lines, serifs, or small lettering should be restricted to one color.

»» Binding Method: Perfect. »» Suggested live matter safety: .25” inside trim size. »» Gutter safety 1/8” each side.

Digital Material Requirements.

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images: »» All high-resolution images must be included. Do not embed OPI information in files. »» Images are required to be SWOP TR 005 compliant. »» CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK.

»» Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues. »» Surprinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Dimensions: Maximum dimensions for file, inclusive of all marks, color bars and agency information.

Single Page: 11” wide x 17” high Spread Page: 22” wide x 17” high

»» Minimum resolution of 300 dpi.

Proofs:

»» Screening set at 133 lpi.

»» Publisher is not responsible for color reproduction quality if SWOP standard color proofs are not provided for guidance. All materials will be held for one year and then destroyed unless otherwise requested in writing. For information on SWOP standards go to http://swop.org

»» Apply image trapping as needed. »» Do not nest EPS files within other EPS files. »» Save images in TIFF or EPS format, with no ICC profiles embedded.

»» Proofs: If other than contract proofs for color ads are submitted, we will print to SWOP standard ink densities.

If a proof is needed, it may be generated at customer expense.

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

27

EVENT SPONSORSHIP

Event Sponsorship

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2015 MEDIA KIT | CHIEFEXECUTIVE.NET

EVENTS SPONSORSHIP

Ve nd o $4 r Pas ,50 0 s

•

Earned Media - CEO Perspective A magazine sidebar spotlights your CEO on a relevant issue.

•

•

National Branding Ad in Chief Executive Magazine Your ad in Chief Executive provides branding, exposure and critical messaging to top decision-makers.

Full Page

Full Page

National Exposure via Event Marketing Efforts Your brand is promoted when your logo appears in all our event ads and brochures—well over 300,000 CEO impressions!

•

•

•

•

Free Event Passes for Your VIPs Your CEO, other key executives and top clients or prospects, (C-Level only, please) have an opportunity to meet and network with fellow CEOs to build business relationships. They’ll see your brand as an innovator and industry leader.

5

2

2

2

1

1

Literature Distribution to Attendees Your literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

•

•

•

•

•

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

•

•

•

•

Si $12 lver ,50 0

Earned Media - Roundtable Coverage Highlights of the Roundtable discussion appears in Chief Executive magazine, reaching over 112,000 CEO readers.

B Pra est c $2 tices 4,5 00

•

G $2 old 9,5 00

Thought Leadership Exposure via Roundtable Sponsorship Your key executive is positioned as the Thought Leader and helps lead a discussion on a critical business issue at a Custom Roundtable, enabling relationship building with about 15 high-powered CEOs.

Sponsor Benefits

Pla $5 tinum 9,5 00

Bro $7, nze 50 0

Smart Manufacturing Summit III April 29-30, 2015 | Indianapolis, IN

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

29

EVENT SPONSORSHIP

Thought Leadership Exposure via Roundtable Sponsorship Your key executive is positioned as the Thought Leader and helps lead a discussion on a critical business issue at a Custom Roundtable, enabling relationship building with about 15 high-powered CEOs.

•

Earned Media - Roundtable Coverage Highlights of the Roundtable discussion appears in Chief Executive magazine, reaching over 112,000 CEO readers.

•

Earned Media - CEO Perspective A magazine sidebar spotlights your CEO on a relevant issue.

•

National Branding Ad in Chief Executive Magazine Your ad in Chief Executive provides branding, exposure and critical messaging to top decision-makers.

Bro $7, nze 50 0

S il $12 ver ,50 0

•

Full Page

Congrats Ad for CEO of the Year in Chief Executive Magazine Your ad acknowledges the achievements of the CEO of the Year, and reinforces your position as a leading resource for CEOs.

30

Go ld “Sa CEO $24 lute” ,50 0

Sponsor Benefits

Pla Th tinum Lea ough d t $6 ersh 9,5 ip 00

Chief Executive of the Year July 2015 | The New York Stock Exchange, NY, NY

Full Page

Bonus Distribution to CEOs on NetJets Fleet

•

•

Exclusive Exposure via Event Marketing Efforts Your brand is promoted when your logo appears in the official event invitations and program.

•

•

•

•

Gala Event Passes for Your VIPs Your CEO and/or key top client executives have an opportunity to network at the CEO of the Year Gala -- one of the most exclusive, high-powered business events in the world.

3

5

2

1

Literature Distribution to Attendees Your literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

•

•

•

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

•

•

•

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

•

EVENTS SPONSORSHIP

Bro $4 nze ,50 0

S il $7, ver 50 0

Event Benefits

B Pra est $24 ctices ,50 0 G $12 old ,50 0

Pla $2 tinum 9,5 00

Talent Management Summit September, 2015 | Dallas, Texas

Thought Leadership via Panel Sponsorship Your CEO is positioned as a panelist and Thought Leader during Panel Discussion.

PLUS: A one-page overview of the Panel Discussion appears in Chief Executive magazine, reaching over 125,000 CEO readers.

•

National Branding via Your Ad in Chief Executive magazine Your ad in Chief Executive alerts decision-making CEOs to your products or services. PLUS: Bonus exposure via distribution on NetJets fleet.

Half Page

Product Showcase at the Event Network with CEOs as they visit sponsors’ tabletop exhibits during the cocktail reception.

•

•

•

•

National Exposure via Event Marketing Efforts Your brand is promoted when your logo appears in all our event ads and brochures -- well over 300,000 CEO impressions!

•

•

•

•

Complimentary Registrations for Your VIPs Your CEO and/or other key executives have an opportunity to meet and network with prospective clients and peers.

2

2

2

1

1

Literature Distribution to Attendees Your literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

•

•

•

•

•

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

•

•

•

•

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

31

EVENT SPONSORSHIP

Ve nd o $4 r Pas ,50 0 s

•

National Exposure via Event Marketing Efforts Your brand is promoted when your logo appears in all our event ads and brochures -- well over 300,000 CEO impressions!

•

•

•

Event Passes for Your VIPs Your CEO, other key executives and top clients or prospects, (C-Level only, please) have an opportunity to meet and network with fellow CEOs to build business relationships. They’ll see your brand as an innovator and industry leader.

4

2

2

1

1

Literature Distribution to Attendees Your literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

•

•

•

•

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

•

•

•

•

•

Earned Media - Roundtable Coverage Highlights of the Roundtable discussion appears in Chief Executive magazine, reaching over 112,000 CEO readers.

•

Earned Media - CEO Perspective A magazine sidebar spotlights your CEO on a relevant issue.

•

S il $12 ver ,50 0

•

Thought Leadership Exposure via Roundtable Sponsorship Your key executive is positioned as the Thought Leader and helps lead a discussion on a critical business issue at a Custom Roundtable, enabling relationship building with about 15 high-powered CEOs.

G $2 old 9,5 00

Bonus Distribution to CEOs on NetJets Fleet

Sponsor Benefits

Pla $5 tinum 9,5 00

Bro $7, nze 50 0

CEO2CEO Leadership Summit Dec. 2015 | The New York Stock Exchane, NY, NY

•

National Branding via Your Ad in Chief Executive Magazine Full Page Full Page Your ad in Chief Executive provides branding, exposure and critical messaging Ad Ad to top decision-makers.

32

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

EVENTS SPONSORSHIP

Thought Leadership Exposure via Roundtable Sponsorship Your key executive is positioned as the Thought Leader and helps lead a discussion on a critical business issue at a Custom Roundtable, enabling relationship building with about 15 high-powered CEOs.

•

Earned Media - Roundtable Coverage Highlights of the Roundtable discussion appears in Chief Executive magazine, reaching over 112,000 CEO readers.

•

Earned Media - CEO Perspective A magazine sidebar spotlights your CEO on a relevant issue.

•

National Branding Ad in Chief Executive Magazine Your ad in Chief Executive provides branding, exposure and critical messaging to top decision-makers.

Bro $7, nze 50 0

S il $12 ver ,50 0

Go ld “Sa CEO $24 lute” ,50 0

Sponsor Benefits

Pla Th tinum Lea ough d t $6 ersh 9,5 ip 00

Corporate Giving Summit January, 2016 | New York, NY

•

Full Page

Congrats Ad for Impact Award Winners Your ad acknowledges the achievements of the CEO of the Year, and reinforces your position as a leading resource for CEOs.

Full Page

Bonus Distribution to CEOs on NetJets Fleet

•

•

Exclusive Exposure via Event Marketing Efforts Your brand is promoted when your logo appears in the official event invitations and program.

•

•

•

•

Gala Event Passes for Your VIPs Your CEO and/or key top client executives have an opportunity to network at the CEO of the Year Gala -- one of the most exclusive, high-powered business events in the world.

3

5

2

1

Literature Distribution to Attendees Your literature is distributed to our CEO attendees at the event, right when they’re looking for new providers.

•

•

•

Sponsor Recognition at the Event Your logo is on the program and on signage throughout the venue, identifying you as a sponsor and resource for CEOs.

•

•

•

•

2015 MEDIA KIT | CHIEFEXECUTIVE.NET

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PHILLIP WREN / 203.930.2708 CHRISTOPHER CHALK / 847.730.3662 LISA COOPER / 203.889.4983 LIZ IRVING / 203.889.4976 DAVE WALLACE / 203.930.2705

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