BEYONCÉ HIRES POWERHOUSE TO RUN PARKWOOD ENTERTAINMENT

LOS ANGELES, PRNewswire

-- Parkwood Entertainment announced today that Beyoncé has tapped Justina Omokhua, as Senior Vice President of Parkwood Entertainment, running day to day operations.

Omokhua joined the company a little more than six months ago, diving right into the global monumental release of the Grammy-winning RENAISSANCE album. She leads a successful team at Parkwood including departments in creative, editorial, public relations and technology.

“Justina brings a wealth of marketing knowledge and experience to Parkwood Entertainment,” said Beyoncé, Founder and Chairwoman. “I am pleased to officially welcome her to the team and excited to have her expertise as we continue to grow.”

Before her move to Parkwood Entertainment, Omokhua held impressive leadership and marketing positions at major companies, including Endeavor as SVP, Brand Marketing, working with WME and IMG, and Apple as Global Head of Content and Lifestyle Strategy, where she was responsible for all marketing efforts to acquire and retain users and build the brand across the Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News.

Before positions in tech and entertainment, Omokhua was part of marketing teams at Pepsi, Nokia, L’Oréal, and Verizon.

“Parkwood is the epitome of excellence and to serve in this role is an opportunity of a lifetime,” Said Omokhua. “We will continue to push boundaries and challenge the status quo.”

Omokhua is a Toronto native, born to Nigerian parents. She brings a global perspective to her work that matches brand Parkwood effortlessly. She is based in Los Angeles and reports directly to the Chairwoman.

Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name,

Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).

SEAN ‘DIDDY’ COMBS ANNOUNCES EXPANSION OF BUSINESS PORTFOLIO WITH REBRANDING OF COMBS ENTERPRISES TO ‘COMBS GLOBAL’

LOS ANGELES, PRNewswire -- After three decades of entrepreneurial success across his renowned brands and a historic last year including a landmark acquisition of becoming the largest minority-owned, vertically integrated multi-state operator in the Cannabis industry, Sean “Diddy” Combs announces the rebranding of his parent company from Combs Enterprises to Combs Global.

This announcement marks the global expansion of his distinguished portfolio of businesses that have represented dominance across music, entertainment, fashion, spirits, and media/television. At its founding in 2013, Combs Global started with Bad Boy Entertainment, Combs Spirits (Cîroc Vodka, DeLeón Tequila), AQUAhydrate, REVOLT MEDIA, Sean John, Capital Preparatory Charter Schools, and The Sean Combs Foundation. Since then, it has expanded to include new business units and ventures such as Empower Global formally Shop Circulate, Our Fair Share, Love Records, and into Cannabis. Combs Global is entering a new chapter with a distinct vision and shows no signs of slowing down.

“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Blackowned brands in the world,” said Sean “Diddy” Combs.

“I’ve enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”

This past year, Combs’ acquisition of The Nile List, his $2M investment in creator platform REC Philly, and the historic $185M acquisition of key markets and assets from leading Cannabis company CRESCO Labs added to the Combs Global portfolio. Combs also expanded his prestigious Capital Preparatory charter schools to now include campuses in the Bronx, New York and Hartford, Connecticut. Making an anticipated return to Music, Combs announced the launch of Love Records, an all-R&B record label, adding a new music imprint to his portfolio that builds on the legendary legacy of Bad Boy Entertainment.

With the launch of Combs Global, there has been a complete rebranding of the website, social channels, and brand communications, ushering in an exciting new era for the company. The announcement of the new visual identity coincides with plans to take the company and its business units international. 2023 will mark a year of incredible milestones for Combs Global. With the 30th anniversary of Bad Boy Entertainment, 15th anniversary of Combs’ partnership with Diageo, the 10th anniversary of REVOLT, Combs will continue setting the standard as one of the most successful and innovative entrepreneurs of all-time.

The new logo was unveiled in the highly successful Uber One Super Bowl commercial starring Combs where he dreams up a hit song for Uber One, a reminder of Combs unrivaled success as a hitmaker. Combs is the consummate marketer using the moment to not only introduce the new company name and logo but also integrate his spirits brands, Cîroc Vodka and DeLeón Tequila, into the spot. The commercial was teased at Grammys Pro Bowl, and NCAA men’s basketball and the full commercial debuted last week.