JW MARRIOTT DEBUTS JW MARRIOTT HOTEL MADRID

MADRID, PRNewswire -- JW Marriott, part of Marriott Bonvoy’s global portfolio of 30 extraordinary hotel brands, today unveils its first property in Spain with the opening of JW Marriott Hotel Madrid. Located in the cultural charm of the Canalejas zone, next to the iconic, dynamic, and bustling Puerta del Sol, the luxurious new hotel sits in the heart of the city, moments away from prestigious art institutions and theatres.

“JW Mariott is at the forefront of the evolution of luxury travel, placing equal importance on mindfulness and well-being as we do on indulgence and comfort,” said Bruce Rohr, Global Brand Leader, JW Marriott. “With these brand pillars in mind, we are thrilled to bring the JW Marriott brand to Spain. JW Marriott Hotel Madrid is an ideal reflection of who we are and what we represent, from its thoughtful design to the bespoke programming crafted with guests’ holistic wellness in mind.”

An Urban Sanctuary

The hotel is designed to offer a new standard of luxury, one that inspires guests to achieve balance and become present in body, mind, and spirit. Every detail of the hotel is curated to encourage guests to reflect and recharge. Whether it’s soaking in the striking views of the city from the privacy of their guestroom terrace, enjoying the botanical oasis of El Patio JW Garden where ingredients used by the restaurant and cocktail bar are grown, or indulging in the city’s gardens with a picnic of local produce arranged by the hotel, mindful moments can be found and created anywhere.

Ingrained in the brand’s belief that true luxury is having the time and space to focus on what matters most – oneself - the new 139-room hotel offers guests an inspiring urban retreat in the center of the Spanish capital. Most suites located on the upper floors have large terraces boasting spectacular views of the city below.

In addition to the large and fully equipped Fitness Room and Wellness Area, the property has designed special in-room experiences allowing guests to enjoy a personalized wellness journey during their stay. Yoga mats are available in all rooms and complimentary access video workouts and meditation prac-

Scents of the City

Madrid’s essence is tied closely to its history and the evocative aromas of violets, tuberoses, carnations, and roses that fill the city. JW Marriott Hotel Madrid has collaborated with the Spanish Academy of Perfume, paying homage to the building’s unique heritage and the city’s sensuous past, to create a fully holistic wellness experience that stimulates the senses.

To start, each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in. Guests then choose from one of five scents which will then be placed in their wardrobe. Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep. In the Lobby, there is an exhibition featuring antique perfume bottles, books, and essences, which guests can explore at their leisure. For those keen to continue their scent journey, there are olfactory workshops in partnership with the Academy which offer exclusive opportunities for guests to learn more about the city and their scent preferences.

A Feast for the Senses

tices via QR codes allow guests to nurture their physical well-being. The bath menu, with special playlists and customizable light setups for sensory pampering for all five senses, turns each bathroom into a private spa experience.

Designed to Capture the Essence of Madrid

Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral color palette to ensure a relaxing environment. Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property.

Partnering with renowned, Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept that elevates and subtly reinvents local flavor. Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers the ultimate expression in refined Spanish flavor. Served on dishes inspired by the beauty of perfume containers, each meal nourishes more than just the body, engaging all five senses to create an unforgettable dining experience that captures the essence of Madrid. Visitors can sip and savor the city’s spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon.

For more information on the hotel and its amenities, and to secure reservations, please visit: www. marriott.com.

New Town Of Keystone Gets New Ski Resort Base Area

KEYSTONE, Colo., PRNewswire -- Colorado’s newest town, Keystone, is already building a solid foundation with one of the largest real estate developments in the ski industry. Located at the base of Keystone’s world-class ski slopes. Kindred Resort is a luxury ski-in, ski-out mixed-use development that broke ground in the fall of 2022 and is expected to open in 2025.

The centerpiece of Kindred Resort will be a 107-room hotel managed by Vail Resorts under its RockResorts collection of luxury hotels and residences. The hotel will be flanked by two towers featuring 95 luxury residences ranging from one to four bedrooms. Kindred Resort offers high-end amenities and services on par with those in Vail, Deer Valley and Aspen, including a private signature ski club with ski valet service, a full-service spa, an outdoor pool and hot tubs, plus a Kids Club, several restaurants, a new home for Keystone’s Ski and Ride School and meeting and event space with spectacular mountain views perfect for weddings, conferences and group business events.

“It’s exciting to see the Kindred Resort project come to life, as well as the recent vote to incorporate the Town of Keystone,” said Ryan Geller and Shervin “Shevy” Rashidi, partners with the Kindred Resort team. “This project will transform the base area of

Keystone Resort and bring a new level of luxury to the new town of Keystone. This is the first new major development in Keystone in the past 20 years, and we’re confident Kindred will help to put the new Town of Keystone on the map.”

The demand for luxury ski-in, ski-out property and for the future of Keystone is reflected in the success of our pre-sale of the units, said Scott Russell, Managing Partner of the Kindred development team. “More than 60 percent of the residences are sold with record-breaking square-foot pricing for the area.”

According to the team, Kindred offers the best location of any new construction in the entire ski industry currently. The property is located just 50 steps from the River Run Gondola at one of the best family-friendly ski resorts in the country.

The Kindred team is comprised of local and international developers, along with their partners of PCL Construction, OZ Architecture and LIV Sotheby’s International Realty. For more information about Kindred Resort, please visit www.kindredresort.com.