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Storm Reid’s Latest Pacsun The ArashiBlu Collection Styles Pop with Color for Spring 2023
LOS ANGELES, PRNewswire -- Pacsun announced the newest drop in collaboration with actress, producer and current USC student, Storm Reid under her notable Storm Reid x Pacsun The ArashiBlu Collection, offering bold and bright styles for Spring 2023. Initially released in July 2021, Reid’s swimwear line is representative of the designer’s breadth of creativity and knack for detail, with each iteration presenting fresh features and silhouettes.
This latest drop once again stems from Reid’s ArashiBlu overall brand, which partners with like-minded collaborators to disrupt the status quo, create curiously and consciously, and works to carve out spaces for honest expression and meaningful dialogues.
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lections with my mom and partner Robyn Simpson, designer Esther Kang, and the full team at Pacsun, has taught me so much about the processes of design and creation,” said Storm Reid. “Through this col laboration, I’ve had the chance to design, watch those designs come to life, and then assist in the imagery and mar keting of the collections. It’s been a dream and I’m excited to share the latest drop!” support collaborations that bring the spirit of authenticity and self-ex pression to our customers,” said Brie Olson, CoCeo at Pacsun. “We pride ourselves in being at the forefront of youth culture and Cal ifornia lifestyle, using fashion to create positive change through creativity, diver sity, and individuality. Over the past two years, Storm has brought her fresh lens to this original and innovative swimwear collection, and this drop is no exception.” the partnership brings back the familiar nylon and span dex fabrications with bright pop colors, like tangerine, island green, dahlia pur ple, super pink, and more. Silhouettes include bikinis
UNDER ARMOUR AND STEPHEN CURRY ENTER LONG-TERM PARTNERSHIP
and a one piece, featuring layering styles, cutouts, strappy details, cinching, ring trims, color blocking and hardwear elements. To accompany the swimwear, Reid also created two scarves that can be used as body wraps, sarongs, head scarfs, and other ways.
Reid once again self-shot and assisted in the creative around the campaign. The Spring 2023 collection is now available exclusively at https://www.pacsun.com/storm-reid/ in sizes XXS - XL and range from $29.95 to $59.95. Storm Reid is an actress, producer, and current student at USC. Her breakout role was starring as ‘Meg’ in Disney’s live action adaptation of the acclaimed children’s novel A WRINKLE IN TIME, which ner Ava DuVernay. Most recently, MISSING, which was released in January 2023, and can currently be seen in a standout episode of
THE LAST OF US opposite Bella Ramsey and Pedro Pascal. Reid
EUPHORIA, alongside Zendaya. Up next, she will star in Warner Bros’ THE NUN 2, in theaters September 8, 2023. PreviousBros’ THE SUICIDE SQUAD (2021) with Viola Davis and Margot Robbie, Universal Picture’s THE INVISIBLE
Elisabeth Moss, Universal Picture’s DON’T LET Oyelowo, and Lionsgate’s 12 YEARS A SLAVE (2013), cialty retailer offering a cross and trending fashion through
Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer and exclusive products, and every level. Founded in 1980, Newport, CA. Curated in Los Angeles. Follow @pacsun on -
BALTIMORE, Md., PRNewswire -- Under Armour, Inc. (NYSE: UA, UAA) announced that it is strengthening its partnership with Golden State Warriors point guard and four-time NBA Champion Stephen Curry. The enhanced partnership is designed to capture market share, fuel business growth and create new business opportunities on a global basis. This next chapter of the partnership will build upon the success and accomplishments from the past decade to continue driving product solutions and innovation, impacting communities across the globe, and growing Under Armour and Curry Brand together.
Stephen’s new role as President of Curry Brand will enhance his ability to drive athlete insights, product development, and strategic business and marketing endeavors. Since 2013, he’s helped propel industry-leading signature launches and provided key insights on Under Armour product technologies such as UA Charged, UA HOVR®, UA Warp and UA Flow. In this next phase of the partnership, Under Armour and Stephen will elevate this commitment across categories—from basketball to golf, women, youth, and sportstyle—delivering product solutions that help athletes perform at the highest level. Stephen will also assume a broad advisory role where his sphere of impact will strengthen brand love, recruitment, and present opportunities across categories to reach and expand Under Armour’s athlete roster.
“Stephen is one of the greatest talents of our generation,” said Kevin Plank, Executive Chair and Brand Chief, Under Armour. “He is an integral part of the Under Armour family, and we are excited and inspired by this next stage in our partnership. At his core, Stephen embodies what it means to be an Under Armour athlete, and we feel fortunate to take the next step with him in continuing to empower those who strive for more, together.”
Under Armour and Stephen have released ten signature shoes in the decade since the partnership began, each with a unique design that harkens back to memorable moments throughout Stephen’s career and his ascension in the NBA. With the launch of the Curry Flow 10 this past fall, Stephen became only the ninth athlete in history, and the first Under Armour athlete, to release ten different signature shoes within his lineup. In 2020, Stephen and Under Armour introduced UA Flow, a best-in-class cushioning technology that has helped take his signature shoes, and his game, to the next level.
“If the past ten years have shown me anything, it’s that Under Armour and I can build great things together,” said Stephen Curry. “It’s all about impacting athletes and creating products that perform and resonate with them, and Under Armour does it best. In 2013, Under Armour bet on me and I bet on them, and I’m all in on taking this next step together.”
The partnership also includes increased funding for community impact efforts—creating opportunity, access, and equity for the next generation of athletes. Curry Brand, which launched in 2020, built purpose into its bottom line. Now, just over two years later, Under Armour, Stephen and Curry Brand have already refurbished ten courts, trained 2,500 coaches, supported 77 programs, and impacted more than 72,000 youth athletes—more than halfway to the goal of renovating 20 safe places to play, training 15,000 coaches and supporting 125 programs by 2025 to impact 100,000 youth.
“I am beyond excited to be joining Under Armour at this pivotal time, especially with the heat and influence that Stephen will bring for us. I look forward to working closely with Stephen and the Curry team as we focus on the next chapter of accelerated growth across the Under Armour Brand,” said Stephanie Linnartz, President and CEO, Under Armour.
Under Armour and Stephen have been steadfast in the pursuit of empowering the next generation of athletes. Driven by shared values, a focus on performance and style, and a commitment to community, this partnership renewal will ensure the mission endures for years to come.
“Belief is a big part of who I am on and off the court. I believe in Under Armour and Curry Brand, the team now in place, and what we’re doing together. We share a vision for a big future ahead,” said Curry.