FASM310 SP17 Private Label Product Development with G.O.D. Hong Kong - Final

G.O.D. HONG KONG

PRODUCT DEVELOPMENT PLAN IN COLLABORATION WITH

T-SHIRT COLLECTION

“ E A T G O O D T H I N G S ’ - 「食好嘢」 T恤衫 系列

G.O.D. HONG KONG GOODS OF DESIRE

PRODUCED BY: NICOLE CHEONG

CHLOE, YUJUNG CHUNG

DESIGNED AND EDITED BY: CHI HANG WONG

CHI HANG WONG

CONTENTS

p. 03

RESEARCH ANALYSIS AND CONSUMER STUDIES

p. 35

INSPIRATION AND TRENDS BOARDS

p. 41

SELECTION AND DEVELOPMENT

p. 46

FINAL DEVELOPMENT AND PROTOTYPE

PART I

RESEARCH ANALYSIS AND CONSUMER STUDIES

About G.O.D. Hong Kong / About Industry

Good performance in Hong Kong

Competition in quality and design

-

-

-

04

Low unemployment rate Rebound of the economy in the 2nd quarter of 2016 Emergence of new brands led to healthier competitive landscape

Best performance in Athletic & Sports-inspired apparel

Rise in living standards Consumers are more educated on fashion and styles

Release of new products -

-

Rise in the fitness-conscious consumer Popular with millennial Example: G.O.D.: Moda Boon collection

-

Focus in uniquely-designed and better quality product range Example: G.O.D.: DY4GOD collection

Source: Apparel and Footwear in Hong Kong, China (Rep.). (2017, March). Retrieved April 13, 2017, from Euromonitor International website: file:///C:/Users/FW%20TS%20Win%207/Downloads/Apparel_and_Footwear_in_Hong_Kong_China.pdf

About G.O.D. Hong Kong / History

-

Founded in 1996

-

CEO: Douglas Young

-

COO: Benjamin Lau

-

1st store in Ap Lei Chau (closed in 2014)

-

Total 6 stores in Hong Kong

05

PMQ, Central Hollywood Road, Central

Yi Chun Street, Sai Kung Sharp Street East, Causeway Bay

Lab Concept, Admiralty

Stanley Plaza, Stanley

About G.O.D. Hong Kong Mission

06

Independent local Hong Kong brand, with the purpose to build community pride and identity.

About G.O.D. Hong Kong / Vision

07

Be a local brand that looks towards the future, and is proud to present its cultural roots.

About G.O.D. Hong Kong / Inspirations

08

-

G.O.D. = “To Live Better”

-

“Quintessentially Hong Kong” (G.O.D., 2017)

-

“G.O.D. is a philosophy of how traditions can be evolved for future generations.”

(Kadison, 2016)

-

Inspirations

Local streets of Hong Kong Populated urban centers Rural environments Hong Kong’s vibrant culture Local humour

About G.O.D. Hong Kong / Product Offering

09

Womenswear

Menswear

Accessories

Home Accessories

-

-

-

-

Tops Bottoms Dresses Outerwear Innerwear

Tops Bottoms Outerwear Underwear

Bags Wallets Organizers Jewelry Scarves Phone / Tech Umbrellas Footwear

Bathroom Kitchen Tableware Furniture Electrical Stationery Tea

10

MENSWEAR & WOMENWEAR

T-SHIRTS & ACCESSORIES

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)

HOME ACESSORIES

11

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)

12

EMBROIDERED PATCHES

TABLEWARE (MUGS & MUG LIDS)

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)

GIFTS & BACKPACKS

13

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)

About G.O.D. Hong Kong / Fashion Apparel

Key characteristics

14

-

Mandarin collar Chinese buttons Qipao Contrast sleeves Kimono Seamless / few seams Loose silhouettes Oversize Comfortable Breathable fabrics

15

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong – at G.O.D. Hong Kong stores in PMQ (Central), Hollywood Road (Central) and Bowrington (Causeway Bay)

G.O.D. Hong Kong / G.O.D. T-shirts Analysis

16 41

•

Iron on heat transfer tag

•

Multi-color graphics

•

Digital print

•

100% cotton

•

XS - XXL

•

Standard and classic fit

G.O.D. Hong Kong / G.O.D. Tags Analysis

MADE IN HONG KONG

PROUDLY HONG KONG

G.O.D. 1996

MADE IN CHINA

17

FLAT LABEL – BORDER SEWN

About G.O.D. Hong Kong / G.O.D. Projects

‘DELAY NO MORE’

‘PROUDLY HONG KONG’

‘YAUMATI’

‘NATHAN ROAD’

‘NEWSPAPER’

‘DOUBLE HAPPINESS’

‘CHINESE ZODIAC’

18

‘LETTER BOX’

Source: G.O.D. Hong Kong Goods of Desire – Collections. (n.d.). Retrieved April 13, 2017, from https://god.com.hk/collections

About G.O.D. Hong Kong / G.O.D. Collaborative Projects

MODO BOON 2015

TANGRAM 2015

SINO ART 2013

MAHJONG 2013

GRATE ART 2016

TAI CHEONG BAKERY 2016

RUGBY 7’S 2017

19

CLASSIC CAR FESTIVAL 2015

Source: G.O.D. Hong Kong Goods of Desire - Projects. (n.d.). Retrieved April 13, 2017, from https://god.com.hk/blogs/projects

Competitors / Backgrounds

IKEA

MUJI

MINISOO

Founded in 1943 Älmhult, Sweden CEO Peter Agnefjäll 3 stores in Hong Kong

Founded in 1980 Toshima, Tokyo, Japan CEO Seiji Tsutsumi 12 stores in Hong Kong

Founded in 2003 Guangzhou, China CEO Ye Guo Fu & Junya Miyake 20 stores in Hong Kong

20

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong

Competitors / SWOT Analysis

Strengths

• Vertically integrated (full control) • Unique branding image • High brand recognition locally

• • • •

Furniture leader No cap on innovations Sustainable goals Aggressive marketing

• • •

Unique experience “Made In Japan” quality Strong identity

• Number of high-quality suppliers offering low-price products • User-centered design

Weaknesses

• Limited quantity and design • Over-reliance on internationally minded locals and tourists/expats markets only

•

Disloyalty from price sensitivity Quality compromise Location distance Negative press

• • •

Low awareness Innovation drain Pricing

• Misunderstanding for copying MUJI / UNIQLO image • Weak customer loyalty

• Product line expansion • Increase retail expansion in Hong Kong and internationally

•

Pushing for online sales and opening new stores Expansion into developing economies Sustainability issue

• •

Global expansion Innovation could branch off as new sustainable products

• Access to emerging markets • Develop e-retail • International marketing help for business expansion

“One size doesn’t fit all” Slowdown in the consumption Difficulties to enter new markets

• • •

Price inconsistency Competitors “No Brand” policy has no meaning in emerging markets

• Changing consumer preferences • Unprecedented challenges

21

Opportunities

• • •

• •

Threats

• Fierce competition • Rising costs of raw materials

• • •

About G.O.D. Hong Kong / Customers

According to G.O.D. PR Manager, Julia Im-Lyons’ feedback

*Hong Kong citizens

*Non Hong Kong nationalities

-

70% female and 30% males

-

Have been to Hong Kong or G.O.D. store before

-

Individual shoppers and group shoppers’ age are approx. 22 – 25 years old

-

Internationally minded

-

Interested in Asian culture

International schools or abroad education experience

-

Like to travel and collect souvenirs

-

Appreciate Hong Kong heritage and culture

-

Less than 3 years of living duration in Hong Kong or more than 10 years (Non – Hong Kong citizenship)

-

Interested in home decorating and gifting

22

-

About G.O.D. Hong Kong / Feedback from Staffs and Customers

According to G.O.D. staffs’ feedback – Sarah, Adward and Simon

-

PMQ store has more Asian and female customers compared to Hollywood Road store

-

Hollywood Road store has tourists from various nationalities XS – M are popular sizes plain colors are preferred 30% of sales are from MODA line

-

Causeway Bay store has 50% male and 50% female M – L are popular sizes customers in their 22 – 40

-

Stanley and Sai Kung stores 70% foreigners and 30% locals

23

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong

About G.O.D. Hong Kong / Feedback from Staffs and Customers

According to G.O.D. staffs’ feedback – Sarah, Adward and Simon

-

Looking for Chinese elements (either the details or fabric choice)

-

Qipao as a daily item

-

Like to have mix & match style

-

Prefer comfortable and light material

-

Locals who are looking for a gift or buying for group or team

24

Photos taken by Nicole Cheong, Chloe Chung and Chi Hang Wong

About Hong Kong / Proportion of Population Aged 5 and Over by Able to Speak Selected Languages / Dialects and Year

Proportion of Population Aged 5 and Over Percentage As the Usual Language Year

2006

2011

As Another Language/ Dialect

2016

2006

2011

Total

2016

2006

2011

2016

Language / Dialect Cantonese

90.8

89.5

88.9

5.7

6.3

5.7

96.5

95.8

94.6

English

2.8

3.5

4.3

41.9

42.6

48.9

44.7

46.1

53.2

Putonghua

0.9

1.4

1.9

39.2

46.5

46.7

40.2

47.8

48.6

Hakka

1.1

0.9

0.6

3.6

3.8

3.5

4.7

4.7

4.2

Fukien

1.2

1.1

1.0

2.1

2.3

2.6

3.4

3.5

3.6

Chiu Chau

0.8

0.7

0.5

3.2

3.1

2.9

3.9

3.8

3.4

Bahasa Indonesian

0.1

0.3

0.3

1.5

2.2

2.4

1.7

2.4

2.7

Tagalog

0.1

0.2

0.4

1.3

1.4

2.3

1.4

1.7

2.7

Japanese

0.2

0.2

0.1

1.1

1.4

1.7

1.2

1.5

1.8

Shanghainese

0.3

0.3

0.2

0.9

0.9

0.9

1.2

1.1

1.1

25

Source: 2016 Population By-census Office (2017, February 27). Proportion of population aged 5 and over by able to speak selected languages / dialects and year. (Rep.).

Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html

About Hong Kong / Population by Year, Duration of Residence in Hong Kong and Place of Birth

Place of Birth

Hong Kong

The mainland of China/ Macao / Taiwan

Elsewhere

Total

Population

Population

Population

Population

Number of Persons

Percentage

Number of Persons

Percentage

Number of Persons

Percentage

Number of Persons

Percentage

Duration of Residence in Hong Kong (Year 2016) 60 012

0.8

36 990

0.5

86 403

1.2

183 405

2.5

1 – 3 years

169 566

2.3

97 156

1.3

129 440

1.8

396 162

5.4

4 – 6 years

175 977

2.4

116 215

1.6

96 970

1.3

389 162

5.3

7 – 9 years

154 015

2.1

140 290

1.9

63 736

0.9

358 041

4.9

10 years and over

3 891 923

53.0

1 881 642

25.6

236 250

3.2

6 009 815

81.9

Total

4 451 493

60.7

2 272 293

31.0

612 799

8.4

7 336 585

100.0

< 1 year

26

Source: 2016 Population By-census Office (2017, February 27). Population by year, duration of residence in Hong Kong and place of birth. (Rep.).

Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 5

27

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

About Hong Kong / Population Aged 15 and Over (Excluding Foreign Domestic Helpers) by Sex, Martial Status and Year

Year

2016 Population Aged 15 and Over Number of Persons

Sex

Female

Number of Persons

Percentage

953 761

32.4

953 058

32.4

1 818 215

61.7

1 815 134

61.7

Widowed

65 712

2.2

65 679

2.2

Divorced

96 891

3.3

96 836

3.3

Separated

12 494

0.4

12 480

0.4

Total

2 947 073

100

2 943 187

100

Never married

1 003 523

28.2

908 612

28

Married

1 979 206

55.6

1 791 917

55.3

Widowed

351 354

9.9

342 996

10.6

Divorced

204 594

5.7

180 245

5.6

20 380

0.6

17 378

0.5

3 559 057

100

3 241 148

100

Married

28

Percentage

Marital Status Never married

Male

Population Aged 15 and Over (Excluding Foreign Domestic Helpers)

Separated Total

Source: 2016 Population By-census Office (2017, February 27). Population aged 15 and over (Excluding foreign domestic helpers) by sex, martial status and year. (Rep.).

Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 8

29

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

About Hong Kong / Proportion of Never Married Population Aged 15 and Over Proportion of Never Married Population Aged 15 and Over (Excluding Foreign Domestic Helpers) 2006 Sex

Male

30

Female

2011

2016

Age 15 – 19

99.7

99.8

99.6

20 – 24

97.2

97.0

97.4

25 – 29

81.4

82.6

83.2

30 – 34

49.6

50.0

49.4

35 – 39

29.2

28.8

28.7

40 – 44

18.2

20.9

20.4

45 – 49

9.9

14.2

16.0

59+

5.5

5.8

7.7

15 – 19

99.6

99.7

99.5

20 – 24

93.4

95.2

95.3

25 – 29

68.7

71.4

74.0

30 – 34

34.3

38.4

37.4

35 – 39

21.2

22.3

22.3

40 – 44

15.6

16.5

16.6

45 – 49

11.3

13.6

15.2

4.7

5.6

7.6

59+

Source: 2016 Population By-census Office (2017, February 27). Proportion of never married population aged 15 and over. (Rep.).

Retrieved http://www.bycensus2016.gov.hk/en/bc-mt.html

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 6

31

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 7

32

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 9

33

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

Supporting Evidence / Online Survey Results â&#x20AC;&#x201C; Question 10

34

Source: Wong, C. H., Chung, Y. J., & Cheong, N. (2017, April 13). A study of lifestyle customer profile. (Rep.).Retrieved https://www.surveymonkey.com/results/SM-BPTSMTQB/

PART II

INSPIRATION & TREND BOARDS three options

36

37

38

39

40

PART III

SELECTION AND DEVELOPMENT final option

42

43

T- s h i r t P r i n t i n g / Manufacturer - HITPRINT

Kornit NeoPigment Ink •

Water based NeoPigment inks

•

Quality printing on multiple fabric types

•

Outstanding color and light fastness

•

Meet the strictest industry standards: Oeko-Tex 100 Global Organic Textile

44

Residues Standard List American Association of Textile Chemists and Colorists

•

Contains no animal by-products

T- s h i r t P r i n t i n g / Material and Techniques

HIT-TRANSFER

SCREEN

DIGITAL

TAG

45

Single Jersey 100% Organic ring-spun Combed Cotton Fabric Weight 155 gsm Size Offering XS-XXXL Organic GOTS Licence No.: 142779 Company Name: Mecilla LImited Certified by Ecocert Greenlife: F32600

PART IV

FINAL DEVELOPMENT AND PROTOTYPE

“Eat Good Things” T-Shirt Collection / Digital Illustration Design – Eat Good Things Font

47

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Digital Illustrations

Mooncake

Red Bean Pudding

Milk Tea

48

White Rabbit Candy

Egg Waffle

Sticky Rice Wrapped in Lotus Leaf

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Color and Fabric

PRINT RED BEAN STICKY RICE PUDDING

49

PRINT STICKY RICE IN LOTUS LEAF WRAP

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – Line Up

50

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Design Pack – 2 Styles

51

Sample: Mooncake Print T-shirt

Style One

Style Two

Print at center

Print at left chest

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Technical Pack

t 4cm t 12cm t 15cm

52

t 4cm

t 13cm

Samples: Selection of Print T-shirts in two styles

t 15cm

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Tag and Care Label

53

Samples: Size M and 9-11Y Labels

Size One

Size Two

Size M

9-11Y

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart

SIZE CHART / MEN

54

SIZE (cm)

XS

S

M

L

XL

XXL

SHOULDER WIDTH (A)

40

42

44

46

48

50

SLEEVE LENGTH (B)

19

20

21

22

23

24

CHEST (C)

47

49.5

52

54.5

57

59.5

BODY LENGTH (D)

64

66.5

69

71.5

74

76.5

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart

SIZE CHART / WOMEN

55

SIZE (cm)

XS

S

M

L

XL

XXL

CHEST (A)

38

40.5

43

45.5

48

50.5

LENGTH (B)

65

67

69

71

73

75

SLEEVE (C)

14

15

16

17

18

19

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Size Chart

SIZE CHART / KIDS

56

SIZE (cm)

3-4Y

5-6Y

7-8Y

9-11Y

12-14Y

CHEST (A)

33

35

37

40

43

LENGTH(B)

45

49

57

57

61

SLEEVE (C)

11.5

12.5

13.5

14.5

15.5

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan

MEN

DESIGN

COLOR

Style

White

XS

S

M

L

XL

XXL

Organic Cotton

Retail

Sale

Egg Waffle Print T-Shirt

20%

100%

15%

20%

30%

20%

10%

5%

100%

HKD290.00

HKD232.00

Sticky Rice in Lotus Leaf Wrap Print T-shirt

20%

100%

15%

20%

30%

20%

10%

5%

100%

HKD290.00

HKD232.00

Red Bean Rice Pudding Print T-shirt

20%

100%

15%

20%

30%

20%

10%

5%

100%

HKD290.00

HKD232.00

Mooncake Print T-shirt

20%

100%

15%

20%

30%

20%

10%

5%

100%

HKD290.00

HKD232.00

Milk Tea Print T-shirt

20%

100%

15%

20%

30%

20%

10%

5%

100%

HKD290.00

HKD232.00

DESIGN

COLOR

Style

White

XS

S

M

L

XL

XXL

Organic Cotton

Retail

Sale

Egg Waffle Print T-Shirt

20%

100%

35%

28%

18%

12%

5%

2%

100%

HKD290.00

HKD232.00

Sticky Rice in Lotus Leaf Wrap Print T-shirt

20%

100%

35%

28%

18%

12%

5%

2%

100%

HKD290.00

HKD232.00

Red Bean Rice Pudding Print T-shirt

20%

100%

35%

28%

18%

12%

5%

2%

100%

HKD290.00

HKD232.00

Mooncake Print T-shirt

20%

100%

35%

28%

18%

12%

5%

2%

100%

HKD290.00

HKD232.00

Milk Tea Print T-shirt

20%

100%

35%

28%

18%

12%

5%

2%

100%

HKD290.00

HKD232.00

WOMEN 57

SIZE

FABRIC

SIZE

PRICE

FABRIC

PRICE

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan

KIDS

58

DESIGN

COLOR

SIZE

FABRIC

PRICE

Style

White

3-4Y

5-6Y

7-8Y

9-11Y

12-14Y

Organic Cotton

Retail

Sale

Egg Waffle Print T-Shirt

20%

100%

5%

10%

20%

30%

35%

100%

HKD270.00

HKD229.00

Sticky Rice in Lotus Leaf Wrap Print T-shirt

20%

100%

5%

10%

20%

30%

35%

100%

HKD270.00

HKD229.00

Red Bean Rice Pudding Print T-shirt

20%

100%

5%

10%

20%

30%

35%

100%

HKD270.00

HKD229.00

Mooncake Print T-shirt

20%

100%

5%

10%

20%

30%

35%

100%

HKD270.00

HKD229.00

Milk Tea Print T-shirt

20%

100%

5%

10%

20%

30%

35%

100%

HKD270.00

HKD229.00

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Assortment Plan

STORES

TOTAL

PER STORE

PER DESIGN

HOLLYWOOD ROAD

30%

360

60

PMQ

25%

300

50

STANLEY PLAZA

15%

180

30

CAUSEWAY BAY

10%

120

20

LAB CONCEPT POP-UP

10%

120

20

TSIM SHA TSUI MTR POP-UP

5%

60

10

SAI KUNG

5%

60

10

59

TOTAL PIECES

1,200

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Costing Sheet COSTING SHEET (HKD) BRAND

Goods of Desire

STYLE

M17292_26538B_B

ORDER DATE

29-May-17

ORDER NUMBER

CNC17_1

MATERIAL

100% Organic Cotton

SIZE

9-11Y

MANUFACTURER

ORDER QTY

HitprintAsia

EXPECTED DELIVERY DATE

1 5-Jun-17

COST FOR TSHIRT STYLE NUMBER

FABIRICATION

CONSUMPTION

UNIT PRICE (HKD)

TOTAL PRICE (HKD)

PS00085-CVT

100% Organic Cotton

2.0yds

49

49

TOTAL TSHIRTS COST

49

COST FOR PRINTING STYLE NUMBER

PRITING SIZE

NOTE

UNIT PRICE (HKD)

TOTAL PRICE (HKD)

DP951148210C DP951148210C

A4 Digital Printing

Front Print

58

58

A5 Digital Printing

Neck Logo

58

TOTAL PRINTING COST

60

58 116

COST FOR PACKAGING STYLE NUMNER

DELIVERY COST

UNIT PRICE (HKD)

TOTAL PRICE (HKD)

Tao Bao Plastic Container

0.68

2.3

2.98

TOTAL PACKAGING COST

2.98

TOTAL COST FOR GARMENT

167.98

OTHER EXPENSES

Sample: Mooncake Print T-shirt - KIDS

LAB TEST

COST OF MAKING

STORE DELIVERY COST per ITEM(5.5ton)

OTHERS

N/A

N/A

0.13

N/A

FACTORY PRICE

RETAIL PRICE

MARK-UP $

168.11

290

121.89

MARK-UP % 58%

BULK ORDER DISCOUNT (30%)

RETAIL PRICE

MARK-UP $

MARK-UP %

117.68

290

172.32

41%

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Digital Marketing

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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Photoshoot

NEW COLLECTION NOW IN STORE

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G.O.D. HONG KONG GOODS OF DESIRE

Models featured: NARA CHAN JOHN CHIANG ADRIAN D.C. JONATHAN LAU MARK LAU QUYNH LE

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept – Social Media Marketing

#EATGOODTHINGS #TEES #GODHONGKONG 63 Models featured:

G.O.D. HONG KONG GOODS OF DESIRE

Click the link below to view the Demo Reel: https://youtu.be/UwKVJx1HsGY

NARA CHAN JOHN CHIANG ADRIAN D.C. JONATHAN LAU MARK LAU QUYNH LE MASHAL MUSH

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Packaging

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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Packaging Manufacturer

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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Visual and In-Store Display

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“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (1)

KELLY CHEN x ALEX LAU Hong Kong Cantopop singer and actress, she has been referred to as a “diva of Asia”.

Married to Alex Lau, a businessman in 2008.

The couple gave birth to two sons: 67

Chace Lau 劉昇 「蝦餃仔」- Shrimp Dumpling Riley Lau 劉琛「小籠包」- Little Pork Bun

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (2)

YANG MI x HAWICK LAU A Chinese actress and singer, she starred in various television dramas and movies as leading roles. She was chosen by Southern Metropolis Daily as one of the New Four Dan Actresses.

Married to Hawick Lau, a Hong Kong Chinese actor and singer, he is one of the 5 Fresh Tigers, in 2014.

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The couple gave birth to one daughter: Noemie Lau 小糯米 - Little Sticky Rice (Born the day before Dragon Boat Festival)

“Eat Good Things” T-Shirt Collection / 「食好嘢」 T恤衫 系列 Concept - Celebrity PR Representative (3)

ANGELABABY x HUANG XIAO MING Chinese-born model, actress and singer. She is one of the chosen New Four Dan Actresses by Southern Metropolis Daily.

Married to Huang Xiaoming, a Chinese actor, singer and model, in 2015.

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The couple gave birth to one son: 「小海绵」- Little Sponge