FASM440 SP18 CLC - Effemine

SCAD CLC x GLOBAL SOURCES

FASHION MARKETING AND MANAGEMENT

NICOLE CHEONG

CHI HANG WONG

MILLIE YU

INTERIOR DESIGN AND ARCHITECTURE

DANIELA BEDOYA

HANNAH COHEN

CAROLINE THOMAS

MEET THE TEAM, MEMBERS.

NICOLE CHEONG

CHI HANG WONG

MILLIE YU

RESEARCH MGR. FASM

PROJECT MGR. FASM

VISUAL COORD. FASM

DANIELA BEDOYA

HANNAH COHEN

CAROLINE THOMAS

DESIGNER

DESIGNER

INDS

INDS

DOCUMENTATION

ARCH/INDS

MGR.

IT’S IN THE ARCH OF MY BACK THE SUN OF MY SMILE, THE RIDE OF MY CHEST,

OUR IDENTITY.

THE GRACE OF MY STYLE. I’M A WOMAN

PHENOMENALLY.

PHENOMENAL WOMAN. - Maya Angelou

OUR MISSION STATEMENT.

GLAMOUR IS

INNOVATIVE. TRENDY. “COOL”.

WHAT WE SELL,

BUSINESS. CONCEPTS. IDEAS.

IT IS OUR STOCK

GOODS. ASSETS. SERVICES.

IN TRADE.

CONNECTIONS.

- Marlene Dietrich

STRATEGIC BUYERS

Type A

BUYER PROFILES.

buyer profiles

Type B

VISUAL BUYERS

Type C

RELATIONSHIP BUYERS

29% HIP MILLENNIAL 10%

MILLENNIAL SEGMENTS.

10%

22% MILLENNIAL PARENT

29%

13% 16%

22%

16% ANTI-MILLENNIAL 13% GADGET GURU

10% CLEAN + GREEN 10% OLD SCHOOL

Interactive Sustainability Resourceful

Experience

MILLENNIAL KEYWORDS.

Mobility

Work-Life Balance Dreamer Opportunities for learning Environmentally Aware Futuristic

Impulsive

Fair Trade

Workplace

Race Relations

Social Responsibility Tech Savvy

Quality of Life Media-absorbed Ethical Work Colleagues

Empowered

INITIAL RESEARCH.

– SOURCE FOR INSPIRATIONS – ENHANCING CREATIVITY

INTERVIEW WITH A BUYER.

– ORGANIZING SETUPS – NARROWING CATEGORIES RIMA DARDENNE EXPERIENCED BUYER, IN FESTIVE DEOCRATIONS

– MOBILE APP IN IMPROVING LOCATION FUNCTION

– 105 APP DAILY DOWNLOADS (HALL 2)

– QR CODES AVAIBLE TO

GLOBAL SOURCES SITE RESEARCH.

INCREASE PROMINENCE

– BANNERS COULD BETTER SHOWCASE OTHER FUNTIONALITIES

– IMPLEMENTATIONS OF MORE INTERACTIVE ELEMENTS

COMPETITOR COMPARISON RESEARCH

KEY PROBLEMS.

O2O WITH USE OF TECHNOLOGY

IDENTIFIED KEY PROBLEMS.

ORGANIZATION OF BOOTHS / GALLERY SPACES

ABSENCE OF A UNIQUE CUSTOMER

RE-BRANDING AND MARKETING

OUR APPROACH.

O2O: ONLINE TO OFFLINE OMNICHANNEL MANAGEMENT. – ENTICE CUSTOMERS IN DIGITAL ENVIRONMENT TO PURCHASE GOODS AND SERVICES IN PHSYICAL SPACES

– PROCESS AND STRATEGY BY WHICH BRANDS MANAGE THEIR INVENTORY, BRANDING AND CUSTOMER EXPERIENCE ACROSS A VARIETY OF CHANNELS

O2O: ONLINE TO OFFLINE OMNICHANNEL MANAGEMENT. – SEAMLESS MULTI-CHANNEL EXPERIENCE – RE-CURATING THE BUYER’S JOURNEY – “SOCIAL-SHOPPING” – INTERACTIVE “VIRTU-REAL” FORMATS

SOLUTION ONE.

INTRODUCING “2 PLAY” DIRECTION Mirror the experience and interactive journey of the Global Sources’ app at the “Lifestyle” trade show

– Ensure a seamless transition between the app and the trade show

– Provide better and more sources of inspirations – Enhance and create an interactive memorable experience for the buyers that shouts “Lifestyle” online and offline

INTRODUCING “2 PLAY” MILLENNIAL DIRECTION Allow buyers and vendors to experience this generation’s “Lifestyle” throughout the trade show

– Implement interactive tools, digital stations and signage

– Feature latest innovations from all 6 product categories based on each Millennial consumer segment

“2 PLAY” BEFORE – GLOBAL SOURCES APP. ANALYSIS ON APP INTERFACE DESIGNS – Informative – Discoverability – Usability

FOCUS ON UI DESIGN – – – – –

Simplified UI interface Clean curves and geometries Better readability Fresh color palette Clear navigational options

“2 PLAY” INSPIRATION – AMBIENTE APP. MOBILE UI DESIGN TRENDS IN 2018 – – – – –

User friendly Functional Aesthetically pleasing Intuitive gestures Feed-like

FAIRGROUND – Color gradients and key color – Interactive – GPS locator

“2 PLAY” AFTER – GLOBAL SOURCES APP. APPLICATION MOBILE MOCKUP. An all-in-one service app that allows users to complete one action with each step. Implementing progressive disclosure, intuitive gestures, and content-centered experience to offer a better experience.

GLOBAL SOURCES APP WALK-THROUGH.

2

1

USER INTERFACE. – HOMEPAGE – MENU – HAMBURGER BUTTON

USER INTERFACE.

3

– NOTIFICATIONS – – – – –

FACEBOOK TWITTER INSTAGRAM GOOGLE PLUS GLOBAL SOURCES OFFICIAL SITE

– “NEWS”

4

6 5

USER INTERFACE. – NAVIGATION – “FAIRGROUND”

7

USER INTERFACE. – NAVIGATION – “FAIRGROUND”

8

9

USER INTERFACE. – FILTERNING – A-Z – NATURE – SUPPLIER – COUNTRY – ORDER

– “EVENTS” – “EXHIBITOR SEARCH”

10

“2 PLAY” INSPIRATION

“2 PLAY” CONCEPT BOARD

“2 PLAY” AS A NEW “LIFESTYLE” EXPERIENCE – STATIONS – MILLENNIAL BOOTH – RESTING AREA

DESIGN FOR FIRST EXPERIENCE – FREE FLOWING – WAY FINDING – FABRIC INSTALLATION

DESIGN FOR MAIN ENTRANCE CORRIDOR – FREE FLOWING – WAY FINDING – FABRIC INSTALLATION

DESIGN FOR RESTING AREA

SCHEMATIC DESIGN FOR INTERACTIVE STATIONS – Implement interactive tools, digital stations and signage – Feature latest innovations from all 6 product categories based on each Millennial consumer segment

SOLUTION TWO.

INTRODUCING “2 MAP” DIRECTION Mirror the filter function featured on the website and app through organization and location of booths and galleries

– Experience the modern digital “Lifestyle”

– Increase efficiency and convenience for buyers – Seamless products and booth searches, location and traffic flow

INTRODUCING “2 MAP” MILLENNIAL DIRECTION Allow buyers to experience this generation’s “Lifestyle” through the booth

– Motivate vendors in terms of product development creativity

– Feature the latest themed “Millennial essentials” from each product category

“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.

NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME

“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.

NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME

“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.

NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME

“2 MAP” FLOOR PLAN Filtering function mapped onto Global Sources floor plan.

NATURE COUNTRY SIZE OF ORDER A-Z: SUPPLER’S NAME

MILLENNIAL BOOTH INSPIRATION

FILTERING

ONLINE

MILLENNIAL BOOTH

“2 MAP” CONCEPT BOARD

“2 MAP” MILLENNIAL BOOTH

THANK

YOU

SCAD CLC x GLOBAL SOURCES 2018