BUSI101 WN16 Introduction to Business - Droplets Subscription Box Pitch

MONTHLY SUBSCRIPTION BOX A GIFT BOX OF SELECTIVE HANDMADE PRODUCTS DELIVERED TO YOUR DOORSTEPS

BUSI101 BUSINESS PLAN PITCH PEONY CHOI & CHI HANG WONG & CATHERINE WONG

OUR STORY

THE PROBLEM WE ARE SOLVING • • •

Spreading the word – reshaping retail to create a better, diverse and lasting retail ecosystem Inspiring responsible manufacturing – finding new ways to humanize manufacturing Engaging the public, more designers and independent retailers to share in the value of unique, handmade, local goods

THE SOLUTION WE ARE PROVIDING Building a strong community and helping independent designers to thrive and working with them to provide a platform (online subscription box service), making it more efficient for them to run small businesses.

Together • • •

we have a great opportunity – To support small creative businesses To connect consumers to the items they buy To influence the ways in which business operates

OUR TEAM PEONY CHOI FOUNDER, GENERAL MANAGER M.Sc. IN STRATEGIC BUSINESS MANAGEMENT B.S. IN MARKETING AND OPERATIONS MANAGEMENT FREELANCE CREATOR AND SELLER OF HANDMADE ITEMS

CHI HANG WONG CO-FOUNDER, DEPUTY MANAGER M.Sc. IN E-COMMERCE AND LOGISTICS TECHNOLOGY B.F.A. IN GRAPHIC DESIGN

FREELANCE DESIGNER SUPPORTER OF HANDMADE CRAFTS

CATHERINE WONG SOCIAL MEDIA ANALYST AND STRATEGIST M.S. IN SOCIAL MEDIA MARKETING B.F.A. ADVERTISING STRONG SUPPORTER OF LOCAL ARTISANS

OUR MISSION

MISSION STATEMENT Collecting little drops of designer’s hope and passion, all in a box – the perfect gift of spreading love.

LEADING WITH OUR VALUES    

We are building inclusive, transparent, connected and humane business We plan and build for the long term We value craftsmanship in all we make We believe fun should be part of everything we do

GIVING We support nonprofits – through volunteering by caring, nourishing and developing other individuals.

WHAT IS THE

droplets BOX?

WHAT IS THE

THE

droplets BOX?

droplets BOX COMES WITH: ❶ Value – that is within your budget ❷ Mystery and surprise – for yourself or someone special ❸ Content curation – a card detailing every item in the box and why it was selected

WEBSITE: LIVE DEMO http://www.droplets.com.hk

CURRENT SUPPORTS

CURRENT SUPPORTS

FINANCIALS DROPLETS COMPANY FORECASTED BALANCE SHEET (HKD) Initial Balance

Beginning Jan. 1 2016

Ending Dec. 31 2016

Ending Dec. 31 2017

Ending Dec. 31 2018

Ending Dec. 31 2019

Ending Dec. 31 2020

CURRENT ASSETS: Ending Cash Balance

$180,000

$180,000

$ 331,520

$528,800

$766,760

$1,111,802

$3,843,011

Accounts Receivable

$25,000

$0

N/A

$518,492

$556,732

$888,198

$2,933,904

Allowance for Doubtful Account Net Accounts Receivable

N/A

$0

N/A

($259,246)

($286,869)

$(348,357)

$(399,471)

$0

$0

$0

$385,800

$415,720

$500,310

$1,991,506

TOTAL CURRENT ASSETS

$205,000

$180,000

$ 331,520

$914,600

$1,182,480

$1,612,112

$5,834,517

$25,000

$25,000

$25,000

$52,250

$52,250

$62,850

$62,850

N/A

$0

$8,000

$ 15,800

$23,186

31,566

38,131

$25,000

$25,000

$17,000

$36,450

$29,064

$31,284

24,719

$230,000

$205,000

$348,520

$951,050

$1,211,544

$1,643396

$5,859,236

$0

$0

$20,000

$ 20,000

$ 35,000

$ 60,000

$85,000

FIXED ASSETS: Office Equipment - (net) (5 yr life)

Less Accumulated Deprecation Net Office Equipment (net) TOTAL ASSETS

CURRENT LIABILITIES: Short-Term Investors Taxes Payable

N/A

N/A

N/A

N/A

N/A

N/A

N/A

TOTAL CURRENT LIABILITIES

$0

$0

$20,000

$20,000

$35,000

$60,000

$85,000

Long Term Debt Outstanding

N/A

$0

$0

$50,000

$50,000

$170,000

$170,000

Principal Payment on Debt

N/A

$0

$0

($38,659)

($46,475)

($69,913)

($81,148)

Remaining Long-term Debt

N/A

$0

$0

$11,341

$3,525

$100,087

$88,852

$0

$0

$20,000

$31,341

$38,525

160,087

173,852

Contributed Capital

N/A

$220,000

$220,000

$220,000

$220,000

$220,000

$220,000

Common Shares

N/A

$0

$0

$150,000

$150,000

$180,000

$180,000

Retained Earnings

N/A

$0

$(232,850)

$1899

$66,850

$123,060

$188,268

$0

$220,000

$ (12,850)

$371,899

$436,850

$523,060

$588,268

$220,000

$7150

$403,240

$475,675

$683,147

$762,120

TOTAL LIABILITIES EQUITY

TOTAL EQUITY TOTAL LIABILITIES & EQUITY

MILESTONE PLAN

SHORT TERM (CONT’)

2015

2015

2016

2016

2016

JUNE

DECEMBER

JANUARY

MARCH

JUNE - DECEMBER

Founded by Peony Choi, Chi Hang Wong and Catherine Wong.

Local creative sellers and designers partnered with droplet’s founders to continue growing their company.

Launched its first monthly subscription box service on their online platform – http://www.droplets.com.hk, receiving great response from the local community, sold 136 boxes in its first week.

Raise more funds from startups and ventures capitals and investors for future projects.

Set up and launch its first pop-up store in Hong Kong.

LONG TERM

2016 – 2020+

2016+

2020

DAILY

REGULAR

AND COMING YEARS

Regular check on maintenance and marketing aspect – daily backup, report and data analysis, web marketing in social media, collaboration with others major ecommerce and search engine optimization.

Expand its team and continuing to scale and delight the community and begin to connect droplets into the global network.

Expand to global markets through key acquisitions.

MILESTONE PLAN SHORT TERM (CONT’)

2016

2016

2017

JUNE

DECEMBER

JUNE

•

Set up and launch our first studio to store designers’ products and packaging work.

•

Launch its first pop-up store

•

Explore the neighboring markets – Taiwan

•

Connect droplets into the local network

Allowing more people to now about the high quality products and services.

•

• •

Successfully reach and connect with over 50 designers and have their product supply regularly.

•

Target at having HKD$50,000+ revenue per month.

Aim at connecting with over 30 Taiwanese designers’ brands and launch a new category to our platform for Taiwanese market.

2018

2017

JUNE

DECEMBER •

Launch Taiwan.

•

Keep exploring potential neighboring markets.

•

Aim at connecting over 60 Taiwanese designers’ brands and over 100 Hong Kong designers’ brands.

•

Target at having HKD100,000+ revenue per month regularly.

2nd

pop-up store in Hong Kong and

1st

pop-up store in

• •

Explore and introduce Japanese designers’ brands to our platform.

Aim at connecting with over 20 Japanese designers’ brands and launch a new category to our platform for Japanese market.

WHY INVEST IN US?

SATISFIED CUSTOMERS

PASSIONATE SELLERS

BUILD A BETTER COMMUNITY TOGETHER

Get to know designers and items with reviews from our community.

Buy from creative people who care about quality and craftsmanship.

To spread love and hope to the community, making it a better place.

THANK YOU FOR LISTENING

FOLLOW US @dropletsHK ON INSTAGRAM & FACEBOOK