Leave Behind

Chetiera King SHA-teer-ra chetieraking.com chetieraking@gmail.com

Project .01

Troy Romzek

Logo & Website

With the release of his first album, my client needed a refined logo and website to expand his branding and advertising.

Photos courtesy of Troy Romzek and the 1923 Prohibition Bar.

Project .02

Sweet’s Baking

Magazine Spread & Cover

A display of one of my recipes in a fictional baking magazine with an enticing cover and spread that highlights the type, layout, and photography.

Desserts to impress any crowd

Classic Cherry Cheesecake Page 14

Easy step by step Recipes vol. 12

Project .03

Punk Life Naomi

Shirt Design

My client wanted organic brushstroke lettering for a shirt design that showcased his late sister Naomi Petersen, a punk rock photographer.

Photo courtesy of Chris Petersen and Naomi Petersen.

Project .03

Stroke of Punk

Typeface

Inspired by my clients project, I designed a complete typeface with the brushstroke texture.

Project .04

Lady Shalott

Brand & Packaging

My version of a fine arts brand with a professional appeal that makes reference to the classic oil painting, “The Lady of Shalott,” by John William Waterhouse.

Project .05

Sibyl Vane Lounge

Branding

With the allure of speakeasies and bluesy bars, Sibyl Vane takes a more literary approach.

Named after a key character from Oscar Wilde’s book, The Picture of Dorian Gray, Sibyl Vane is my take at branding for an upscale cocktail lounge.

Project .06

Morta

Brand & Packaging

“Cut ties with normal.” Morta is an alternative clothing brand named after the Roman goddess of death who cuts the threads of life with a pair of shears. The logo and assets were developed around this concept.

Project .07

Moulin Rouge

Magazine Spreads

The Moulin Rouge is an important part of Las Vegas’ history and I wanted to redesign the City of Las Vegas’ online article into a printed form highlighting the color and images of the former hotel-casino.

Photos courtesy of UNLV University Libraries and the Neon Museum.

Photos courtesy of UNLV University Libraries.

Project .08

Frui Sorbet

Brand & Packaging

Frui, which means “to enjoy,” is a fun and vibrant sorbet brand. My goal for this project was to maintain simplicity and make the flavors the star of the design.

Project .09

Seven Times

Public Campaign

Awareness is key, and for this project I wanted to bring attention to a serious issue in a way that would draw the viewer in to find out more and encourage the use of the resources provided.

Project .10

Pudel Shampoo

Brand & Packaging

Inspired by my Poodle and Cockapoo, I designed a pet brand that is reflective of not only their personalities but that of the people who love these breeds.

Project .11

Horror Nights 2025

Badge Design

I wanted to redesign the Universal Parks & Resorts: Halloween Horror Nights - Express Pass and make it a unique badge for those who upgrade. I was inspired to design the badge as an anatomy book of the classic monsters with a skin bound cover.

chetieraking.com