Smart Sell Program
My Goal: To empower my clients to make successful real estate decisions regarding their single most important investment.
Comprehensive Market Data Leading Edge Technology Invaluable Business Experience Analytical Skills Effective Listening Skills Negotiating Proficiency Utmost Integrity
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Education, Professional Certifications, & Community Dedication
• Cheryl has lived in Fairfield County for over 30 years and continues to love the lifestyle this beautiful area offers, including its proximity to New York City. • Her dedication to the community is beyond measure.
Bachelor of Science - Chemistry MBA - Marketing Graduate Realtors Institute Accredited Staging Professional Accredited Buyer Representative Certified Residential Broker Certified Residential Specialist Certified Relocation Professional Certified Distressed Property Expert Military Residential Specialist Professional Standards Certified Specialist Seniors Real Estate Specialist Past President, Westport Sunrise Rotary Past Dir. - Earthplace Nature Discovery Center Past Dir. - A Better Chance of Westport Westport 2002 Athena Award Winner
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Successes
Properties sold by Cheryl Scott-Daniels
Cheryl Scott-Daniels has been a leading REALTORŽ in Fairfield County for over 30 years, helping hundreds of families to buy & sell a wide range of properties ranging from $52,500 to $7,500,000 Cheryl’s experience will help you to anticipate hurdles, avoid problems and enjoy a smooth sale. Vice Chairman Smart MLS Serving CT 4
FORTUNE 500 Business Experience Vice President Marketing Revlon Appealed to Consumers Worldwide
Vice President Marketing Max Factor Complex Negotiations with Celebrities
Marketing Director Charles-of-the Ritz Systems Management
Research Chemist American Cyanamid Analytical problem-solving techniques
Jaclyn Smith
Jane Seymour Connie Sellecca
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Reliable Source of Information
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Sellers Say... “The Cheryl Scott-Daniels group was successful in selling our home because they used creative marketing outside our area and within the local community, called all their contacts (brokers, clients, corporate etc.), held many special invitational open days and stayed on top of the listing 7 days a week until it was sold. They also stayed on top of the entire closing process...and they found us another place to live in Westport when we’re in the USA. They are the best. “ - N & DS "It was an absolute pleasure working with Cheryl and her team. Her knowledge, experience and skills translated into a flawless sale of our previous home while facilitating the purchase of our new home - all within a matter of weeks!" - J & AS
“Cheryl made a very complex process seamless. Beyond her expertise and professionalism, Cheryl was always extremely trustworthy & a joy to work with.” - A & JS www.yourfairfieldcountyhomes.com/Seller-Resources/SellerSuggested-Reading/Client-Testimonials 7
Marketing Strategically targeted marketing is effective marketing
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25-35 or 45+ years old $100,000 or $400,000/year Millenials or Builders Empty nesters or young professionals Couples with 1 child or 4 Buyers who value convenience Sophisticated nature lovers
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Marketing
Social Media reaches millions
✓Facebook ✓Instagram ✓Twitter ✓Google+ ✓Pinterest ✓Youtube
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Marketing Your Property’s Custom Website
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School Reports Neighborhood Data Free Reports Mortgage Calculator Direct Contact Information
Your home is showcased in a multimedia production with a virtual tour & valuable tools proven to attract buyers
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Leading Edge Techniques ✓ Quality Photos ✓ Skilled Videos ✓ Mobile Marketing
✓ QR Codes ✓ SE Optimization ✓ Social Networking
Listing Details in the Palm of Buyers’ Hands – 24/7!
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Marketing
Electronic Flyers & Ads To increase probability of success, we sell your home to REAL ESTATE PROFESSIONALS & BUYERS
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Marketing Direct Mail Campaigns Specific Direct Mail supports other media campaigns
✓ Direct mail campaigns are highly targeted to reach specific potential buyers. ✓ Mail delivers valuable shelf-life and synergy. 14
Marketing Exclusive Magazines Real Estate Magazines that ‘talk’ to specific buyers
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Marketing
Maximum Buyer Exposure
Your home will be exposed via the most high traffic search engines
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Marketing Maximum Buyer Exposure Your Home on over 600 websites!
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Marketing We use every data field to promote your home Average Listings
18,200 Multiple Listing Service Members
Our Listings
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Smart Sell Advantages Our extended team includes a broad range of trusted professionals when needed
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Local Inspectors Local Insurers Local Attorneys Local Physicians Local Lenders Local Architects Local Electricians Local Plumbers Local Landscapers Local Designers Local Cleaners Local Snow Plowers Local A/C Contractors Local Carpenters Local Oil Contractors Local Pool Companies
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The Role Access Plays In Getting Your House SOLD! So, you’ve decided to sell your house. You’ve hired a real estate professional to help you with the entire process and you’ve been asked what level of access you want to provide to potential buyers. There are four elements to a quality listing. At the top of the list is Access, followed by Condition, Financing, and Price. There are many levels of access you can provide to your agent to be able to show your home. Here are five levels of access you can provide to a buyer, each with a brief description: 1. Lockbox on the Door – This allows buyers the ability to schedule appointments to see the home as soon as they are aware of the listing, or at their convenience. 2. Providing a Key to the Home – Although the buyer’s agent may need to stop by an office to pick up the key, there is little delay in being able to show the home. 3. Open Access with a Phone Call – The seller allows showing with just a phone call’s notice. 4. By Appointment Only – Example: 48-hour notice. Many buyers who are relocating for a new career or promotion start working in that area prior to purchasing their home. They often like to take advantage of free time during business hours (such as their lunch break) to view potential homes. Because of this, they may not be able to plan their availability far in advance or may be unable to wait 48 hours to see the house. 5. Limited Access – Example: the home is only available for a couple of hours a day. This is the most difficult way to be able to show your house to potential buyers. In a competitive marketplace, access can make or break your ability to get the price you are looking for, or even sell your house at all.
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Tips To Sell Your House Faster When selling your house, there are a few key things you can prioritize to have the greatest impact for a faster sale: 1. Make Buyers Feel at Home Declutter your home! Pack away all personal items like pictures, awards, and sentimental belongings. Make buyers feel like they belong in the house. It is also a great idea to stage your home. Not only will your house spend less time on the market, but buyers’ agents said that staging a home increased the dollar value offered between 1 – 5%, compared to other similar homes on the market that were not staged.” 2. Keep It Organized Since you took the time to declutter, keep it organized. Before buyers arrive, pick up toys, make the bed, and put away clean dishes. The kitchen is one of the most important rooms to stage in order to attract more buyers. Put out a scented candle or some cookies fresh from the oven. Buyers will remember the smell of your home. 3. Price It Right More inventory coming into the market guarantees there will be some competition. You want to make sure your home is noticed. A key to selling your house is ensuring it is Priced to Sell Immediately (PTSI). This means you’ll be driving more traffic to your property, and ultimately creating more interest in your home. 4. Give Buyers Full Access If your home is available anytime, that opens up more opportunity to find a buyer right away. Some buyers, especially those relocating, don’t have much time available. If they cannot get into the house, they will move on to the next one. 22
Is Your House Priced To Sell? In today’s real estate market, more houses are coming to market every day. Eager buyers are searching for their dream homes, so setting the right price for your house is one of the most important things you can do. According to CoreLogic’s latest Home Price Index, home values have risen at over 6% a year over the past two years but have started to slow to 3.6% over the last 12 months. By this time next year, CoreLogic predicts home values will be 5.4% higher. With prices slowing from their previous pace, homeowners must realize that pricing their homes a little over market value to leave room for negotiation will actually dramatically decrease the number of buyers who will see their listing (see the chart below).
Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price their house so demand for the home is maximized. By doing so, the seller will not be negotiating with a buyer over the price but will instead have multiple buyers competing with each other over the house. The secret is making sure your house is Priced To Sell Immediately (PTSI). That way, your home will be seen by the most potential buyers. It will sell at a great price before more competition comes to the market. 23
The only choice to call when it’s time to move
CHERYL SCOTT-DANIELS ABR, ASP, CRB, CRP, CRS, GRI, MilRES, PSCS, SRES
Cheryl@csdgroup.com Ofc: 203-341-0100 Cel: 203-200-0065 991 Post Rd E. Westport CT 06880