cmf13 pack

3-14 July

MUSIC SPONSORSHIP OPPORTUNITIES 2013

FESTIVAL AIMS TO: ▪▪ Transform perceptions of classical music through a wide range of invigorating performances and educational engagement ▪▪ Provide the widest possible audience with opportunities to hear and experience high calibre performance and imaginative music, from a broad repertoire by leading international artists ▪▪ Discover and nurture the talents of up and coming stars of the future ▪▪ Develop a distinctive contemporary music programme ▪▪ Use our unique position as part of Cheltenham Festivals to programme distinctive scientific, literary and musical journeys

Established in 1945, Cheltenham Music Festival is one of the most prestigious music festivals in the world.

Sponsorship of the Festivals gives you the opportunity to engage audiences with your brand and entertain staff and clients with VIP concert tickets and hospitality.

The Festival aims to create a music festival fit for the 21st century bringing classical music to the very widest audiences possible. From family audiences to aficionados we create an accessible programme that that is entertaining and adventurous, vibrant and imaginative.

WHAT TO EXPECT FROM THE MUSIC FESTIVAL Musical diversity. The Festival presents the very widest range of music from full orchestral performances in concert halls to intimate chamber concerts in small spaces, from dramatic choral performances in cathedrals to exclusive events at Ellenborough Park. Broad appeal names perform popular classics alongside the very best contemporary music, world music alongside favourite symphonies.

There is something to capture every taste and mood.

Emerging talent. ‘We heard them first in Cheltenham’ is something that can often be said and the Festival maintains its reputation for discovering and nurturing young performers and composers.

Exceptional venues. Uniquely beautiful performance spaces such as Pittville Pump Room, Cheltenham Town Hall, Tewkesbury Abbey, Gloucester Cathedral and Parabola Arts Centre, all of which are carefully chosen for the suitability of each performance.

Family and schools programme. Giving young people exposure to a wide range of imaginative, interactive and enriching events created especially for them.

MEDIA PARTNERS

FESTIVAL OVERVIEW DEMOGRAPHICS ▪▪ 15,000 tickets sold ▪▪ 70% of audiences from Gloucestershire ▪▪ 30% travel more than an hour ABC1 with high level of disposable income and typically: ▪▪ Enjoy travelling abroad regularly ▪▪ Like good food and wine ▪▪ Take advice on financial affairs and purchase financial products

MARKETING COLLATERAL OFFLINE ▪▪ 60,000 printed brochures and leaflets ONLINE ▪▪ Sponsors will be promoted via the Festivals members and patrons database of 6000 ▪▪ Sponsors name, logo and web address will be included on the Festival website OTHER ▪▪ Sponsors will be mentioned via the Festival’s social media platforms

[YOUR LOGO HERE]

HIGH PROFILE SPONSORSHIP £15,000 In association sponsorship offers a high profile opportunity to link your brand across the whole Festival from February through to July. There are a host of benefits associated which would be tailored to suit your brands priorities.

We would welcome the chance to discuss this with you.

SPONSORSHIP TO INCLUDE: Sponsor name to be integral to Festival logo and visible on: ▪▪ All promotional print ▪▪ Brochures ▪▪ Programme books ▪▪ Branding at all events ▪▪ All press releases produced by the Festival ▪▪ All adverts placed by the Festival including those in The Times ▪▪ Festival website homepage during the sponsorship period HOSPITALITY ▪▪ Complimentary tickets and hospitality packages ▪▪ Exclusive tickets to our VIP events MARKETING ▪▪ Access to E-news promotional activity to our members and patrons ▪▪ Opportunity to provide prizes to be used in promotion with our media partners ▪▪ Adverts in Festival brochure and programme

EVENTS

£3,000-£5000

Our events are wide ranging and include the very best classical musicians alongside household names.

We offer excellent hospitality alongside exclusive events.

These events offer a powerful association with your brand and a unique platform for direct marketing.

PACKAGES TO INCLUDE: ▪▪ Logo in Festival brochure ▪▪ Logo featured on relevant promotional materials / PR for events ▪▪ Branding on main stage ▪▪ Space for pop-up ▪▪ Name on event tickets ▪▪ Opportunity to host hospitality around sponsored event ▪▪ E-new promotional activity to membership and patrons database ▪▪ Logo featured on Music Festival webpage HOSPITALITY ▪▪ Complimentary tickets and hospitality packages ▪▪ Exclusive tickets to our VIP events MARKETING ▪▪ Access to E-news promotional activity to our members and patrons ▪▪ Opportunity to provide prizes to be used in promotion with our media partners

EDUCATION The Festival is growing its education and outreach programme. We plan to use the 70th Anniversary as a launch platform for a new innovative project to achieve a year-round impact in the community and are looking to secure support to enable the project to move to its next stage.

GAMELAN We also offer excellent staff team building sessions on our Gamelan. A Gamelan is a percussion ensemble from Indonesia. Our beautiful instruments are owned by the Festival and are used for our outreach work. It is open to all ages and abilities and you don’t need to be able to read music or have any previous experience. It offers excellent team building opportunities and a unique away day for your staff.

For more information or to discuss the options available to you please contact: Sarah Rawlings Music Festival Development Manager T: 01242 775087 M: 07979 066458 E: sarah.rawlings@cheltenhamfestivals.com