MEDIA PACK 2016
For everyone who loves beautiful gardens
Fact file • Frequency: 13 UK editions & 6 North American editions per year • Oversize A4 with high quality production values, imagery and editorial • Total circulation: 49,603 (ABC Jan – Dec 2015) • Subscription copies: 33,516
The English Garden is a glossy, inspirational magazine for everyone who loves beautiful gardens. Our readers understand that gardening is a year round pursuit that requires time and patience. Plus, they share a common goal – an impressive garden that speaks of elegance and style. To this end they invest in their gardens for the long term, favouring quality brands and products.
Our readers • 80% female • Affluence: AB1 • Median age: 40 - 65
At the very core of The English Garden is high quality coverage and exclusive photography of exceptional gardens, in both town and country. These may be classic or contemporary, but always with an emphasis on the ‘English style’ of gardening – a noted point of difference from our competitors.
Reader profile UK consumers spend around £5 billion a year on products and plants for their gardens. Our readers are discerning and affluent, and live in both town and country. They are avid gardeners with experience and knowledge, who invest in their garden for the longterm. Many are parents of older children or are retired professionals who now have time to create their dream garden.
Our readers seek advice on gardens and plants, confident that what we tell them is relevant. Each issue contains informative plant features, practical advice and interviews with the designers and gardeners creating new trends in the gardening world.
The English Garden abroad Our North American readers are anglophiles keen to transfer the English style of gardening to their own gardens. They are predominantly based on the east coast of the USA and Canada and the Pacific Northwest and have a high disposable income as well as an eye for design and craftsmanship.
Content is evergreen, seasonal or themed. Our garden features are relaxed affairs and readers are encouraged to sit back and enjoy the unfolding story and photographs. We provide both inspiration and attractive practical information, and our tone is welcoming and inclusive. We share the positive aspects of gardening, placing an emphasis on the achievements and not the problems.
Distribution
Clare Foggett, Editor
“What a heavenly magazine! I adore it” – Jilly Cooper
• Leading newsstands including Waitrose, M&S, WHSmith, Sainsburys and Tesco • Selected independent newsagents with a strong gardening presence • Distributed to influential members of: – Royal Horticultural Society, National Gardens Scheme and Society of Garden Designers – The National Trust, English Heritage and The Woodland Trust – The English Gardening School, Capel Manor Gardens, KLC and Inchbald School of Design • Major shows and events including Chelsea and Hampton Court Palace flower shows • Available at Wyevale and 250 garden centres nationwide • Selected estate agents, specialist retailers and 5-star hotels
Digital advertising The English Garden is a multi-platform brand providing many routes to connect with a highly engaged audience.
Advertising ratecard Display
Classified
Double Page Spread Advertorial Feature
£8,925
Single Column Centimetre (min 3 cms)
Double Page Spread
£7,140
Gardens to Visit Panel 1/5 page
£300
Outside Back Cover
£4,300
Product Advertorial Panel (1/6 page)
£350
Inside Front Cover
£4,300
Nurseries to Visit Advertorial Panel
Inside Back Cover
£3,900
(1/8 page) £300
Full Page Advertorial Feature
£4,688
*Discretionary discounts apply for series bookings
Full Page
£3,750
Half Page
£2,310
Inserts
Quarter Page
£1,370
Loose Inserts
Takeover wrapper £1,500 Online advertorial £750 Competition £500 + prize Leaderboard £400 MPU £350
£40
Email marketing Newsletter advertorial Newsletter sidebar Newsletter leaderboard Newsletter button Solus email
£60 per thousand
(up to 10g and with mechanical specification) Bound or heavier inserts on request
Deadlines
Email marketing
UK Issues
On Sale
Copy Deadline
May
9 April
27 April
June
7 May
25 May
July
4 June
22 June
August
2 July
20 July
September
31 July
17 August
October
27 August
14 September
November
24 September
12 October
December
22 October
9 November
Issues
On Sale
Copy Deadline
June/July
20 March
13 May
Aug/Sept
22 May
15 July
Oct/Nov
18 July
9 September
Dec/Jan
19 September
11 November
App promotion: 12-month listing
Digital audience Website • 36,000 page views per month (avg) • 18,700 unique users per month (avg) • 20,600 visits per month (avg) Newsletter consumer database:
• 17,000 subscribers • UK: 9,000 • US: 7,800
US
“If you want to wander the grounds as if you were Downton Abbey’s Lady Mary, this is the pick for you” – New York Post
£400 £400 £400 £300 £50 per thousand
Apps
• The English Garden app: 55,000 downloads • Gardening Ideas app: 50,000 downloads
“We have so enjoyed working with your wonderful team creating A Year in Le Manoir garden – Raymond Blanc, Le Manoir aux Quat’Saisons
Social media
• Facebook: 10,725 • Twitter: 22,010 • Pinterest: 1,493
£500
For your bespoke advertising needs, please call Advertisement Director Lyndal Beeton 020 7349 3741 lyndal.beeton@chelseamagazines.com Sales Account Manager Carly Bell 020 7349 3733 carly.bell@chelseamagazines.com Sales Executive Casey Barton 020 7349 3735 casey.barton@chelseamagazines.com Deputy Managing Director Steve Ross 020 7349 3700 steve.ross@chelseamagazines.com
THE
CHELSEA
MAGAZINE
COMPANY
LTD
Jubilee House, 2 Jubilee Place, London SW3 3TQ www.theenglishgarden.co.uk