Scotland’s Leading Independent Hotel Awards
PARTNERSHIP OPPORTUNITIES Sheraton Hotel, Edinburgh 26 APRIL 2020
REACH OVER
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650,000 CONSUMERS AND HOSPITALITY PROFESSIONALS
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SCOTLAND’S LEADING INDEPENDENT HOTEL AWARDS The Chelsea Magazine Company is proud to host the 17th annual Scottish Hotel Awards, the ultimate celebration of excellence in hospitality recognising the venues and people that offer a truly exceptional guest experience. The results of both the regional and national Scottish Hotel Awards are announced following an intensive, year-round assessment of member hotels, B&Bs, guesthouses, inns and lodges.The judging process is conducted by a handpicked panel of industry experts with over 100 venues vying to be the named the best service provider in their unique market sector.These achievements are instrumental in celebrating the very best of Scottish hospitality, showcasing the variety of experiences available and guiding the booking decisions of hundreds of thousands of visitors from across the country and abroad. The winners of the regional awards are announced in January and the national awards are presented at the Scottish Hotel Awards gala dinner and awards ceremony at the Sheraton Hotel, Edinburgh in April 2020. Edinburgh sets an impressive stage for one of the most important industry events in the Scottish hospitality calendar and further cements the importance of these awards in the Scottish travel market.This exclusive evening of festivities welcomes over 450 leading Scottish hospitality industry professionals, partners and service providers, providing an unrivalled opportunity to network whilst celebrating the year’s achievements with industry colleagues. People of Excellence Exceptional hospitality comes from exceptional people.The Scottish Hotel Awards recognises individuals and teams for outstanding service, commitment and achievements in the bi-annual People of Excellence Awards which showcase and reward the very best hospitality professionals in Scotland. We look forward to working with you.
Bookings for the next 180 days showed a rise of 1,200 room nights on the same period of last year. Auchrannie Resort
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REACH OVER 650,000 CONSUMERS AND HOSPITALITY PROFESSIONALS The Annual Scottish Hotel Awards celebrate the very best of Scottish hospitality. Your company’s support will pave the way for you to grow your relationship with over 650,000 potential customers internationally via The Chelsea Magazine Company’s targeted network and with potential trade partners at the Scottish Hotel Awards gala dinner and awards ceremony. Now part of Chelsea Magazines, Scottish Hotel Awards sponsors will also benefit from broad and integrated engagement with our BRITAIN and Discover Britain audiences.
MAGAZINE
DIGITAL
Scotland Magazine BRITAIN Discover Britain
ScottishHotelAwards.com ScotlandMag.com Britain-Magazine.com DiscoverBritainMag.com
345,000 Global readership
56,500 Facebook likes
112,000 Circulation 51,000 North American subscribers 33,000 International newsstand
83,500 Monthly website visitors 135,400 Total email database
13,500 Instagram followers 15,400 Twitter followers
Our entire brigade was so very honoured to receive the award for Scotland’s National Hotel of the Year. The award was something which so many people spent year after year working towards... and it has helped heighten our awareness nationally and internationally. Balbirnie House
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Take centre stage at the
2020 SCOTTISH HOTEL AWARDS The Scottish Hotel Awards offer the perfect environment to increase your business profile within the hospitality sector, establish valuable new business contacts and develop lucrative new business opportunities. The gala dinner and awards ceremony guest list includes leading industry executives and decision makers representing venues from across the country. Ensure all eyes are on your company and network with Scotland’s most successful hospitality providers whilst enjoying a glamorous night out in support of the industry. Just a few reasons why you should sponsor the Scottish Hotel Awards: • Develop your relationship with Scotland’s premium hospitality providers • Create a strong association between your brand, trade partners and guests • Meet senior decision makers from the hospitality industry’s leading companies • Build a valuable network of business contacts • Generate lucrative new business opportunities • Gain valuable PR coverage via national (and international) print, online and direct mail campaigns • Benefit from high profile branding at the Scottish Hotel Awards gala dinner and awards ceremony, and post-event party We recognise that sponsorship is much more than simply associating your brand with an event. To ensure all sponsors see value in their investment, we have created several sponsorship packages, each with their own unique benefits.
We were delighted to be announced ‘Events Hotel of the Year’. This is a fantastic reflection of the team’s dedication to providing fantastic and unique weddings and corporate events. Our Head Chef was awarded Executive Chef of the Year. We are thrilled his superb menus and seasonal fare have received this award. Loch Lomond Arms Hotel
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STAR OF THE SHOW
Headline Sponsor Your company will receive:
• Naming rights: Scottish Hotel Awards in association with… • Press release: solus email detailing your company support to the Scottish Hotel Awards member database plus social media announcement • An additional two solus emails at any time of your choosing to the Scottish Hotel Awards members • A double page spread advertorial in an issue of Scotland Magazine • Headline sponsor branding on the Scottish Hotel Awards website and all promotional material associated with the awards. • Reskin of the Scottish Hotel Awards website from January through to April 2020 • Lead banner position on Scottish Hotel Awards website • Online advertorial and sponsor profile on the Scottish Hotel Awards website • Headline sponsor branding on gala dinner and awards ceremony tickets for all attendees at the Scottish Hotel Awards
At the Scottish Hotel Awards Gala Dinner, Sheraton Hotel, Edinburgh, 26 April 2020: • Top table of 12 VIP tickets at the gala dinner and awards ceremony • Headline sponsor branding throughout the venue including:
- All promotional banners
- The event programmes and menus
- Photo backdrop
- Winners’ certificates
• Your literature (brochures/business cards etc.) will be available at the awards venue and in goodie bags • Headline sponsor branding of the awards promo video • Headline sponsor credit throughout the awards presentation • The opportunity to address the assembled guests including leading figures from the Scottish hospitality industry • Your representative will be invited to present the Grand Awards
Post-event: • Headline sponsor branding of the special awards winners digital magazine
- Inside front cover advert
- Emailed to Scotland Magazine’s full database
• The special awards winners digital magazine will be hosted and promoted on the Scottish Hotel Awards website and Scotland Magazine website featuring your brand on the front cover • A full-page advert in the award-winners issue of Scotland Magazine magazine
Star of the Show: £20,000 + VAT
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NATIONAL PROPERTY CHAMPION Show your support for one of seven national property categories and benefit from associated promotions in print, online and at the event in April 2020. Your company will receive: • Social media announcement of your support for the Scottish Hotel Awards • Solus email detailing your company support to the Scottish Hotel Awards member database plus social media announcement • Sponsor branding on the Scottish Hotel Awards website and all promotional material associated with the awards • Online advertorial and sponsor profile on the Scottish Hotel Awards website
At the Scottish Hotel Awards Gala Dinner, Sheraton Hotel, Edinburgh, 26 April 2020: • 4 VIP tickets to the gala dinner and awards ceremony • Sponsor branding at the venue including:
- All promotional banners
- The event programmes and menus
- Photo backdrop
- Winners’ certificates
• Sponsor branding in the awards promo video • Your representative will be invited to introduce and present your category awards which will include photo opportunities
Post-event: • A full-page advert in the special awards winners digital magazine which is emailed to the Scotland Magazine database • The special awards winners digital magazine will be hosted and promoted on the Scotland Magazine website and the Scottish Hotel Awards website • Sponsor branding in the awards winners issue of Scotland Magazine
National Property Champion: £6,850 + VAT per category
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PEOPLE’S CHAMPION Celebrate the achievements of the teams and individuals who go above and beyond to provide their guests with a truly exceptional visitor experience and who continue to strengthen the reputation of the industry through their service, commitment and innovations. Your company will receive: • Sponsorship of one of five People of Excellence Awards categories • Social media announcement of your support for the Scottish Hotel Awards and for and your category • Sponsor branding on the Scottish Hotel Awards website and all promotional material associated with the awards and your category • Online advertorial and sponsor profile on the Scottish Hotel Awards website
At the Scottish Hotel Awards Gala Dinner, Sheraton Hotel, Edinburgh, 26 April 2020: • 3 VIP tickets to the gala dinner and awards ceremony • Sponsor branding at the venue including:
- All promotional banners
- The event programmes and menus
- Photo backdrop
- Category winners’ certificates
• Sponsor branding in the awards promo video • Your representative will be invited to introduce and present your category awards which will include photo opportunities
Post-event: • A full-page advert in the special awards winners digital magazine emailed to the
Scotland Magazine database • The special awards winners digital magazine will be hosted and promoted on the Scotland Magazine website and the Scottish Hotel Awards website • Sponsor branding in the awards winners issue of Scotland Magazine
People’s Champion: £5,750 + VAT per category
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SPIRIT SPONSOR Inject the ‘spirit’ into the gala dinner festivities as the event’s refreshments sponsor. Take full advantage of the opportunity to network with key industry decision makers and VIPs at the gala dinner and awards ceremony in April 2020. At the Scottish Hotel Awards Gala Dinner, Sheraton Hotel, Edinburgh, 26 April 2020: • Your company will receive 2 complimentary VIP tickets to the gala dinner • Your company will be announced as the event’s Champagne and refreshments sponsor • Brand exposure throughout the venue as an awards supporter including:
- All promotional banners
- The event programmes and menus
- Photo backdrop
• You will receive a special mention by the evening’s host during the welcome • Your brand logo will feature on guest tables featuring your refreshment support • Your brand will feature as a sponsor supporter of the Scottish Hotel Awards
Post-event: • A half-page advert in the Scottish Hotel Awards winners digital magazine sent in a bespoke email directly to the Scottish Hotel Awards and Scotland Magazine databases • You will receive brand/logo coverage in the sponsors section of the award winners coverage in Scotland Magazine
Spirit Sponsor: £6,000 + VAT
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CATEGORIES We announce 11 regional winners in each category in January and the results are published in the Jan/Feb issue of Scotland Magazine. Winners in each region go on to vie for the national awards, which are presented at the Scottish Hotel Awards gala dinner at the Sheraton Hotel, Edinburgh in April 2010. PROPERTY AWARDS Food & Beverage • Bar • Bar Dining •Breakfast • Informal Restaurant • Informal Fine Dining Business • Airport • Brand • Business • Conference • Events
Restaurant • Fine Dining Restaurant • Restaurant with Rooms Luxury • Brand • Business • City • Country House • Small Country • Town
Lifestyle • Country Sports • Family • Golf • Outdoor Pursuits • Pet Friendly • Romantic • Spa • Weddings
Location • City • Coast • Island • Lochside • Town
Establishment • Serviced Apartments •Exclusive Use Venues • B&B/Guesthouses • Inn • Hotel Lodge
Events & Spa • Banqueting Team or Individual • Events Team or Individual • Spa Team or Therapist • Wedding Team or Planner
Service • Concierge • Front of House Team • Housekeeper • Maintenance & Grounds • Receptionist
Style • Boutique • Castle • Country House • Most Accessible • Small Country
PEOPLE OF EXCELLENCE AWARDS Business & Management • Deputy Manager • Duty / Operations Manager • House Manager • Revenue Manager • Sales & Marketing Manager
Chef • Banqueting Chef • Chef • Executive Chef • Sous-Chef • Pastry Chef
Food & Beverage • Drinks Specialist / Mixologist • Food & Beverage Manager • Food & Beverage Team or Individual • Bar Manager • Restaurant Manager
GRAND AWARDS • Rising Stars • Gold Laurels • Hotel Manager (up to 40 rooms)
• Hotel Manager (more than 41 rooms) • Hotel Group • Hotel Management Company
• Independent Hotelier • Fellowship for Contribution to the Industry
REGIONS 1. Argyll & Lomond Argyll, Dunbartonshire 2. Borders Scottish Borders 3. Central and Fife Clackmannanshire, Falkirk, Perth & Kinross
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4. City of Edinburgh 5. Glasgow 6. Clyde Inverclyde, Lanarkshire, Renfrewshire 7. The Lothians East Lothian, Midlothian, West Lothian
8. Highlands Highland 9. Islands All islands from the Clyde estuary to Inner Hebrides, Na h-Eileanan Siar, Orkney & Shetland Islands
10. North East Aberdeen City, Aberdeenshire, Banffshire, Dundee City, Kincardineshire, Moray 11. South West Ayrshire, Dumfries & Galloway
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TIMELINE The Scottish Hotel Awards are the result of a year-round programme of continuous assessment by a handpicked team of expert hospitality professionals. JULY
DECEMBER
Property Awards entry forms issued
Judging panel meets to select regional and
People of Excellence (autumn) entry forms issued
national winners People of Excellence (winter) certificates awarded
AUGUST Property Awards entry forms deadline
JANUARY
People of Excellence (autumn) entry deadline
Regional winners announced
SEPTEMBER
FEBRUARY
People of Excellence (autumn)
Scotland Magazine publishes regional winners
certificates awarded Public nominations open online
APRIL Awards Dinner
OCTOBER
Scotland Magazine publishes National Property,
Research judge visits start
People and Grand Award winners
People of Excellence (winter) entry forms issued
NOVEMBER Research judge visits complete People of Excellence (winter) entry deadline Public nominations close
We are delighted to have been awarded regional winners for these categories. It’s fantastic for our team to have been recognised for the phenomenal efforts that went into what was a very busy year. Dalhousie Castle General Manager, James Little
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THE
CHELSEA
MAGAZINE
COMPANY
LTD
NEW HOME FOR THE SCOTTISH HOTEL AWARDS Scotland’s premier independent hotel awards, the Scottish Hotel Awards, has been acquired by award-winning media specialist,The Chelsea Magazine Company. Chelsea already organises market-leading awards in the cruise, sailing, wedding and parenting sectors, as well as playing a prominent part at events such as the Chelsea Flower Show. Chelsea publishes BRITAIN and Discover Britain, and has acquired Scotland Magazine to sit alongside the Scottish Hotel Awards. As the foremost publisher of British travel magazines in North America, Chelsea has over 100,000 subscribers and more than a million US readers of its magazines each year, many of whom travel regularly to the UK.
To partner with the Scottish Hotel Awards, please contact Memberships Manager
Partnerships Director
Moira Gilchrist
Lyndal Beeton
moira.gilchrist@chelseamagazines.com
Lyndal.beeton@chelseamagazines.com
+44 (0)7908 893956
+44 (0)20 7349 3741
www.scottishhotelawards.com
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@ScottishHotelAwards
@ScotHotelAwards
@ScottishHotelAwards
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