Scottish Hotel Awards Membership Invitation

Scotland’s Leading Independent Hotel Awards

MEMBERSHIP INVITATION

in association with

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Welcome to the Scottish Hotel Awards Founded in 2003 to recognise, reward and encourage hospitality excellence in Scotland, the Scottish Hotel Awards are the result of a year-round programme of continuous assessment by a team of expert hospitality professionals.

Scottish Hotel Awards members offer guests distinctive, charming and stylish places to sleep, eat and drink while on their travels around Scotland. The Awards recognise the very best places to stay, highlight the shining stars of hospitality who make guests’ dreams a reality and celebrate the important contribution these businesses and people make to Scotland’s tourism and hospitality sector.

As Scotland’s leading independent awards, they are the only impartially assessed recognition programme for both properties and people.

Why join the Scottish Hotel Awards?

•

Awards membership secures the independent endorsement of your business on a global stage

•

s a showcase of Scottish hospitality, Awards membership affirms your commitment to impeccable A service and guest experience

•

T he adjudication and reporting process publicly celebrates your finest points and professionally suggests where improvements may be made

•

ll members benefit from the extensive, targeted international reach of Scotland Magazine, BRITAIN A and Discover Britain engaging with over 650,000 potential visitors across the print, digital, e-mail and social media portfolio

•

T he annual Awards gala dinner is the ultimate celebration of your industry and an opportunity to network with your peers

•

The results cement winners’ status as leading hospitality providers to visitors from across the globe

Who can join the Scottish Hotel Awards?

The Scottish Hotel Awards are open to any property rated three-star equivalent or above looking to acknowledge their excellence and their staff’s contribution. Each property receives year-round marketing to boost their brand and drive bookings.

People of Excellence Awards Exceptional hospitality comes from exceptional people. Recognise your colleagues for their exceptional service, commitment and achievements by nominating them in the bi-annual People of Excellence Awards which showcase and reward the very best hospitality professionals in Scotland.

“Our entire brigade was so very honoured to receive the award for Scotland’s National Hotel of the Year. The award was something which so many people spent year after year working towards...and it has helped heighten our awareness nationally and internationally.” Balbirnie House

www.scottishhotelawards.com

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Scotland Magazine | ISSUE 105 | July / August 2019

LITERARY TREASURES

LOCH LOMOND & THE TROSSACHS

J.K. Rowling’s secret inspiration

Explore high peaks and bonnie banks

TOP 10 SCOTTISH BREEDS

DUMBARTON CASTLE

Stronghold on the Clyde

CONIC HILL | SIR JOHN SINCLAIR

From Highland terriers to Eriskay ponies

TOURING SCOTLAND

BY LAND & SEA

BORDER FORTRESSES www.scotlandmag.com

A coast to coast castle tour

ISSUE 105 July/Aug 2019 £4.25

WALKING THE ARROCHAR ALPS | CLAN MONTGOMERY EDINBURGH FESTIVAL FRINGE | IRON AGE DISCOVERIES

001_Cover_UK_SM105_V3_UK.indd 1

BRITAIN FIND YOUR

THE OFFICIAL MAGAZINE

12/06/2019 14:58

A BRIEF HISTORY OF TIME: FROM GREENWICH MERIDIAN TO BIG BEN

TRAVEL CULTURE HERITAGE STYLE

Hidden Cornwall

WIN

AN AMAZING JOURNEY ALONG THE GREAT WEST WAY

Magical landscapes and mysterious legends

OVER THE SEA TO SKYE

A King’s Castles

Celebrate our nation’s history and heritage

Medieval forts that survived Civil War and the Blitz

PICNICS & POOHSTICKS

The thrilling tale of Flora MacDonald

Relive summer scenes from our favourite books

Tudor secrets

THE EROS STATUE

London’s best-loved landmark

London’s forgotten palaces and houses

Win

A luxury Cotswolds break

Ruling without royalty Rebellion and revolution in the English Civil War

OFC_BRI_JulyAug19.indd 1

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JULY/AUG 2019 £4.95

www.britain-magazine.com

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Musical Britain

Manchester A city shaped by the Industrial Revolution

Historic venues, classical composers and The Beatles OFC_DB_JunJul19.indd 2

JUNE/JULY 2019 £4.95

www.discoverbritainmag.com

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Global reach The annual Scottish Hotel Awards are instrumental in showcasing the very best of Scottish hospitality and helping to guide the booking decisions of thousands of guests choosing to experience the country with its top service providers.

Your membership will pave the way for you to reach over 650,000 potential visitors, guests and customers nationally and internationally. Now part of Chelsea Magazine’s network, Scottish Hotel Awards members will benefit from an even wider and integrated engagement with captive audiences via our BRITAIN and Discover Britain platforms.

MAGAZINE

DIGITAL

Scotland Magazine BRITAIN Discover Britain

ScottishHotelAwards.com ScotlandMag.com Britain-Magazine.com DiscoverBritainMag.com

345,000 Global readership

56,500 Facebook likes

112,000 Circulation 51,000 North American subscribers 33,000 International newsstand

83,500 Monthly website visitors 135,400 Total email database

13,500 Instagram followers 15,400 Twitter followers

ScottishHotelAwards.com ScottishHotelAwards.com helps those looking to book accommodation in Scotland by highlighting excellence and outstanding character in hotels, guest houses and other establishments. Here you will find only those establishments prepared to undergo our research, those hospitality businesses with both confidence in their product and a desire to become ever better.

Scotland Magazine Published 6 times a year every issue of Scotland Magazine delves in to the history of Scotland; from the mysterious clans to the great leaders, from the spirited creative individuals to the historical life of Scotland’s greatest castles and houses.

Filled with the wonderful hidden secrets of the country, Scotland Magazine captures the spirit of this great nation, explores its history and heritage and recommends great places to visit.

BRITAIN BRITAIN is the perfect choice for everyone with a thirst for the UK’s rich history and traditions. Each issue is a glorious surprise, packed with tales of kings and queens, heroes and villains and the tales behind our castles and cathedrals, stately homes and gardens, countryside and coastline.

Discover Britain With its broad mix of respected writers and exclusive, behind-the-scenes photography, this charming magazine delivers a contemporary perspective on Britain that celebrates both its heritage and its modernity. From Britons who enjoy city breaks and ‘staycations’, to international visitors looking for adventure, Discover Britain provides an immersive travel experience.

“Bookings for the next 180 days showed a rise of 1,200 room nights on the same period of last year.” Auchrannie Resort www.scottishhotelawards.com

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Memberships and benefits

Platinum membership

Gold membership

Welcome pack including plaque showcasing membership status

✓

✓

Research judge visit & guaranteed overnight stay

✓

✓

Detailed research judge report

✓

✓

SHA website directory

Premium annual listing

Standard annual listing

The Britain Guide online directory

Premium annual listing

Standard annual listing

SHA website display advertising

Website advert on rotation for a year

X

SHA website research judge report

✓

✓

Scotland Magazine editorial e-newsletter inclusion

3 x advertorial features per annum

1 x advertorial features per annum

Solus e-mail Scottish Hotel Awards database

1 per annum

1 per annum

Solus e-mail Scotland Magazine database

1 per annum

X

Solus e-mail BRITAIN database

1 per annum

X

Solus e-mail Discover Britain database

1 per annum

X

Scottish Hotel Awards (FB, Twitter, Instagram & Linkedin)

3 x posts per annum

2 x posts per annum

Scotland Magazine (FB, Twitter, Instagram)

2 x posts per annum

1 x post per annum

Discover Britain (FB, Twitter, Instagram)

1 x post per annum

X

Scotland Magazine 'Places to Stay' editorial directory annual listing

✓

✓

Scotland Magazine

1 x quarter page per annum

X

Scotland’s Best annual bookazine

1 x quarter page per annum

X

Free copies of Scotland Magazine

✓

✓

SHA gala dinner ticket upgrade to VIP

✓

X

Discounts available on all print & digital advertising rates with other Chelsea Magazines titles

✓

✓

Membership rates

Platinum membership

Gold membership

B&B

not applicable

£550 + vat

Small hotel (up to 40 rooms)

£1,270 + vat

£840 + vat

Medium hotel (41 - 100 rooms)

£1,560 + vat

£1,020 + vat

Large hotel (101+ rooms)

£2,180 + vat

£1,400 + vat

Comprehensive online coverage

Email marketing campaigns

Social media promotions

Magazines

Additional benefits

www.scottishhotelawards.com

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How it works • •

• • • • • • • • •

Membership level selected and benefits confirmed Welcome pack received including: o Membership certificate for display in reception o Scottish Hotel Awards entry form o People of Excellence entry form o Judging process summary o Memory stick with marketing and promotional collateral o Key dates for your diary & welcome gift Entry forms completed and returned Annual print, online and social media promotion schedule begins to drive bookings Date arranged for research judge* visit (full day and overnight) including a meeting with GM to provide peer to peer feedback Research judge visit followed up with a detailed written report Research judge report (including photographs, maps, website and social media links) featured on the Scottish Hotel Awards website Judging panel meet in December to select regional and national winners Regional Scottish Hotel Awards winners are announced in January National Scottish Hotel Award winners are announced at a gala dinner evening attended by the crème de la crème of the hospitality industry (Edinburgh, April 2020) Award winners receive extensive national and international print, digital, social coverage

*Proven General Manager with recognised success in the hospitality industry and strong business acumen

Timeline JULY Property Awards entry forms issued People of Excellence (Autumn) entry forms issued AUGUST Property Awards entry forms deadline People of Excellence (Autumn) entry deadline SEPTEMBER People of Excellence (Autumn) certificates awarded Public nominations open online OCTOBER Research judge visits start People of Excellence (Winter) entry forms issued NOVEMBER Research judge visits complete People of Excellence (Winter) entry deadline Public nominations close DECEMBER Judging panel meets to select regional and national winners People of Excellence (Winter) certificates awarded

www.scottishhotelawards.com

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@ScottishHotelAwards

JANUARY Regional winners announced FEBRUARY Scotland Magazine publishes regional winners APRIL Awards dinner Scotland Magazine publishes National Property, People and Grand Award winners

“We were delighted to be announced ‘Events Hotel of the Year’. This is a fantastic reflection of the team’s dedication to providing fantastic and unique weddings and corporate events.

Our Head Chef was awarded Executive Chef of the Year. We are thrilled his superb menus and seasonal fare have received this award.”

Loch Lomond Arms Hotel

@ScotHotelAwards

@ScottishHotelAwards

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Awards presentations Regional Winners Announced in January The winners of the Scottish Hotel Awards regional Property and People categories are announced in January and published in the Jan/Feb issue of Scotland Magazine.

National Winners Presented at The Scottish Hotel Awards Gala Dinner at the Sheraton Hotel, Edinburgh on 26 April 2020 Edinburgh sets an impressive stage for one of the most important industry events in the Scottish hospitality calendar and further cements the importance of these awards in the Scottish travel market. This exclusive evening of festivities welcomes over 450 leading Scottish hospitality industry professionals, partners and service providers offering an unrivalled opportunity to network whilst celebrating the year’s achievements with industry colleagues.

“We are delighted to have been awarded regional winners for these categories.

It’s fantastic for our team to have been recognised for the phenomenal efforts that went into what was a very busy year.”

Dalhousie Castle General Manager, James Little

www.scottishhotelawards.com

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Categories Each Scottish Hotel Awards member is invited to nominate themselves in the categories which best reflect and celebrate their strengths, expertise and areas of excellence.

We award 11 regional winners in each category in January and we present the national winners in each category in April.

PROPERTIES (availible to enter from May - November) Hotels • A irport • B ar Dining • Bar - Beer - Classic - Cocktail - Contemporary - Gin - Whiskey • Boutique • Brand

• • • • • •

reakfast B Business Castle City Coast Conference - Small - Large • Country House

Luxury Hotels • • • • • •

• Country Sports - Fishing - Shooting & Stalking • Events - Small - Large • Family • Fine Dining Restaurant • Golf • Hotel Lodge

Serviced Apartments

Brand Business City Country House Small Country Town

• • • •

City Family Most Accessible Pet Friendly

• I nformal Fine Dining Restaurant • Informal Restaurant • Inn • Island • Lochside • Most Accessible • Outdoor Pursuits - Biker Friendly - Cycle Friendly - Walker Friendly

• • • • • • •

- Water Sports - Wildlife Pet Friendly Restaurant with Rooms Romantic Small Country Spa Town Weddings - Intimate - Large

Lodges These will be awarded by region

Exclusive Use Venues B&B / Guesthouses

PEOPLE OF EXCELLENCE (available to enter from May - November) Business & Management • Deputy Manager • Duty / Operations Manager • House Manager • Revenue Manager • Sales & Marketing Manager

Chef • Banqueting Chef • Chef • Executive Chef • Sous-Chef • Pastry Chef

Events & Spa • Banqueting Team or Individual • Events Team or Individual • Spa Team or Therapist • Wedding Team or Planner

Service • Concierge • Front of House Team • Housekeeper • Maintenance & Grounds • Receptionist

Food & Beverage • Drinks Specialist / Mixologist • Food & Beverage Manager • Food & Beverage Team or Individual • Bar Manager • Restaurant Manager

GRAND AWARDS (selected by the research judges and judging panel) • Rising Stars • Gold Laurels • Hotel Manager (up to 40 rooms)

• Hotel Manager (more than 41 rooms) • Hotel Group • Hotel Management Company

• Independent Hotelier • Fellowship for Contribution to the Industry

REGIONS 1. Argyll & Lomond Argyll, Dunbartonshire 2. Borders Scottish Borders 3. Central & Fife Clackmannanshire, Falkirk, Perth & Kinross

4. City of Edinburgh 5. Glasgow 6. Clyde Inverclyde, Lanarkshire, Renfrewshire 7. The Lothians East Lothian, Midlothian, West Lothian

www.scottishhotelawards.com

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8. Highlands Highland 9. Islands All islands from the Clyde estuary to Inner Hebrides, Na h-Eileanan Siar, Orkney & Shetland Islands

@ScottishHotelAwards

@ScotHotelAwards

10. North East Aberdeen City, Aberdeenshire, Banffshire, Dundee City, Kincardineshire, Moray 11. South West Ayrshire, Dumfries & Galloway

@ScottishHotelAwards

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THE

CHELSEA

MAGAZINE

COMPANY

LTD

New home for the Scottish Hotel Awards Scotland’s premier independent hotel awards, the Scottish Hotel Awards, has been acquired by award-winning media specialist, The Chelsea Magazine Company.

Chelsea already organises market-leading awards in the cruise, sailing, wedding and parenting sectors, as well as playing a prominent part at events such as the Chelsea Flower Show.

Chelsea publishes BRITAIN and Discover Britain and has acquired Scotland Magazine to sit alongside the Scottish Hotel Awards.

As the foremost publisher of British travel magazines in North America, Chelsea has over 100,000 subscribers and more than a million US readers of its magazines each year, many of whom travel regularly to the UK.

To become a Scottish Hotel Awards member, please contact Memberships Manager Moira Gilchrist moira.gilchrist@chelseamagazines.com +44 (0)7908 893956

www.scottishhotelawards.com

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Partnerships Director Lyndal Beeton lyndal.beeton@chelseamagazines.com +44 (0)20 7349 3741

@ScottishHotelAwards

@ScotHotelAwards

@ScottishHotelAwards

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Jubilee House, 2 Jubilee Place, London, SW3 3TQ. www.ChelseaMagazines.com

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