The CMC Marine Portfolio

Class c Boat

YACHTS YACHTING Passionate about sailing since 1947

YACHTS YACHTING

YACHTS YACHTING

CHELSEA ARINE M MAGAZINES

media information

CHELSEA ARINE M MAGAZINES

YACHTS YACHTING CHELSEA ARINE M MAGAZINES

CHELSEA ARINE M MAGAZINES

I

t’s an exciting time for us at The Chelsea Magazine Company. Our acquisition of Sailing Today, to add to Classic Boat and Yachts & Yachting, now gives us a marine magazine portfolio with three leading titles, one for each key sector of the sailing market: cruising, classic and racing.

Our reputation as a friendly, independent, specialist publishing house with a love for fine niche titles has been won through offering our audiences magazines of real quality, integrity and authority, whilst retaining a spirit of true enthusiasm.

Each of our eight magazines – which reach over half a million readers in more than 50 countries – is beautifully produced, with outstanding photography and highly regarded editorial.

The publishing expertise that we are now applying to our relaunch of Sailing Today will be familiar to those who return to Classic Boat and Yachts & Yachting month after month. The former has celebrated the world’s most beautiful boats – their heritage, craftsmanship and beauty – for 25 years. It features the very best in traditional craft, from J-Class yachts at Portofino, to Bob Dylan’s Bequia boat, alongside the tales of major restorations and classic races and regattas worldwide.

The latter, launched in 1947, is for racing sailors with the drive to be the fastest, most competitive in any event, from the America’s Cup to the Round the Island or even local dinghy classes.

With the addition of Sailing Today, the magazine for sailors with a passion for cruising, Chelsea’s ‘sailing set’ can now provide our advertisers with an efficient route to every class of sailor, through print or digital. Each of our titles has a lively website and a growing social media presence. By working with us, your budget will stretch even further: over 100,000 passionate, affluent and responsive sailing enthusiast readers are waiting to hear from you.

THE

CHELSEA

MAGAZINE

COMPANY

LTD

SUE HERDMAN, EDITOR-IN-CHIEF cover PhotograPh: alison langley PhotograPhs: alison langley; Kos evans; ricK Buettner

Find out more about us at www.chelseamagazines.com

Adventuress

American beauty photo: tom Gruitt*

After a near-drowning in the wreck of his class ic, Victor Janovich needed a new project. He found an 82ft Fife. By Kathy Man sfield; photos by Alison Langley

S Six Step in 2012

r results and most of There are many ways to boost you t deal of money grea a ding them don’t involve spen

to gold

ry’s rmance in 2012? We scoured the count How can you improve your race perfo a six-point plan for success you bring to talent ing racing and coach

NEW BOAT TEST BAVA RIA 46 VISIO

N

188

DECEMBER 2012

the future

Duncan Kent steps aboa rd the new Bavaria Vision finds a boat designed by sailors, that could fulfil and the needs of any blue water cruise r.

SAILING TODAY

VISION OF

NEW NEWBOAT BOATTEST TESTBAVA BAVARIA RIA46 46VISIO VISION N

DECEMBER 2012

ISSUE188

CRUISING

ROD HEIKELL: INDIAN OCEAN ROUTES

EXPERT CHOICE ROD HEIKELL ON INDIAN OCEAN ROUTES ISLAND IDYLL SET SAIL FOR KO SAMUI

• MY MARINA: DOVER • KO SAMUI • NEW: BAVARIA 46 VISION • USED: DUFOUR 35

NEW BOAT TEST

BAVARIA 46 VISION SPACE, PACE AND A PRETTY FACE LEARNING

WWW.SAILINGTODAY.CO.UK

DUFOUR 35 TEST: 70’S FRENCH STYLE

WWW.SAILINGTODAY.CO.UK

£4.20

YACHTMASTER

Step onboard and It is clear this is on run-o f GETTING QUALIFIED IN THE SUN the mill cruising yacht . Most immediately obvious are her flush DOVER MARINA: CHANNEL BOLTHOLE hatches 14 DECEMBER 2012 ST188 ST188 CovervFinal.indd Riding Light_TH_JF.indd 1 114

PHOTOS: RICK BUETTNER

DECEMBER 2012 15

15/10/2012 17:29 16/10/2012 16:41

Nothing else even comes close to your gorgeous magazine in terms of content, images and layout.

It’s just beautiful. Such a good synergy for our Morris M-Series boats too SARAH FAwlE, DIRECTOR OF MARkETINg AND PR, MORRIS YACHTS

Class c Boat C

lassic Boat has celebrated the design and adventures of the world’s most beautiful boats for 25 years.

Available in 132 countries (from Cannes to Cape Cod, you’ll find it on the newsstand at all the great harbours of the world), each monthly issue provides a showcase of the best-designed traditional boats afloat, along with coverage of global classic races and regattas and expert reviews of the latest builds and restorations.

Our readers, typically wealthy, experienced and time-rich after a successful career, are passionate about the craftsmanship featured in the boats we choose for our pages.

They also want the history of those craft, the pedigree and the in-depth story of any restoration. With their own boats, they are willing to spend time and money to ensure that they look and perform to their best.

Through dynamic photography and strong editorial we captivate both owners and those who aspire to one day have a classic boat of their own. They know that this is the title to turn to for valuable advice, new equipment and product reviews.

For our advertisers, Classic Boat’s large-page format provides the opportunity to create high impact adverts that sit alongside our quality editorial and sublime imagery – the ideal environment for advertising.

The magazine is also supported by our website: www.classicboat.co.uk, a leading resource of images and information. At least 20,000 unique users from over 136 countries visit the site each month drawn, as with the magazine, by the beauty and integrity of its content.

PhotograPh: anDrew caster

DAN HOUSTON, EDITOR

PhotograPhs: emily harris; franco Pace

Fall in love again.

The M42. The perfect weekend cruising companion.

Morris M-Series

Bass Harbor Office 53 Granville Rd Bass Harbor, ME 04653 USA

www.morrisyachts.com +1 207-244-5509 sales1@morrisyachts.com

Newport Office Newport Shipyard, 1 Washington St Newport, RI 02840 USA

Class c Boat Distribution Over 50,000 readers every mOnth Extensive circulation worldwide  all major branches of WH Smith and supermarkets throughout the UK  over 700 Barnes & noble stores in north america  Widely available in the South of france, the italian riviera, Scandinavia, australia and new Zealand Extensive distribution at key sailing clubs and ports in the Mediterranean throughout the year, including partnerships with:  Le Yacht Club de monaco  Le Yacht Club de Cannes  La Société nautique de Saint tropez Ongoing partnerships with esteemed UK and international sailing clubs, including:  the royal thames Yacht Club, the royal London Yacht Club in the UK  the australian and new Zealand Classic Boat associations Distribution surrounding all major European regattas during the summer months, including: Les Voiles d’antibes, Panerai British Classic Week, régates royales, Les Voiles de St tropez and monaco Classics Presence and distribution at all major European boating shows, including:  the London and Southampton Boat Shows  dusseldorf, monaco and Cannes Boat Shows  amsterdam metS Partnership and presence at major US boating shows, including: the newport Boat Show and maine Boatbuilders Show Additional distribution via first-class airport lounges and selected hotels

Rate card Display double-page spread outside back cover inside front cover full page Half page Quarter Page

£4,850 £3,500 £3,300 £2,600 £1,400 £825

Marine Directory / Classified Half page colour £1,250 Quarter page colour £680 eighth page colour £360 Single column centimetre £30 Loose inserts CPm £55

Brokerage double-page spread Page colour Half page Quarter page Online Advertising Leaderboard (50,000 page impressions a month) mPU (50,000 page impressions a month) online advertorial reskin takeover email promotional button email advertorial

£4,200 £2,215 £1,150 £625

£15 CPm £17 CPm £1,000 £1,500 £200 £350

Contact us edward mannering +44 (0) 20 7901 8016 edward.mannering@chelseamagazines.com

Patricia hubbard +44 (0) 20 7901 8014 patricia.hubbard@chelseamagazines.com

Ever since I was a kid I have loved reading Yachts & Yachting and it’s great that the magazine is continuing to provide sailors with news and insights into the world of sailing BEN AINSlIE, MUlTIPlE OlYMPIC gOlD MEDAllIST

YACHTS YACHTING since 1947

YACHTS YACHTING L

aunched in 1947, Yachts & Yachting is recognised the world over as the essential read for anyone with a passion for racing sailing.

No other magazine gives its readers a wider coverage of competitive sailing, from the America’s Cup to local dinghy events, the Volvo Ocean Race to the Round the Island. Knowing how hungry competitive sailors are for information, Yachts & Yachting also delivers expert tips on sailing and race craft, along with the latest innovations in new boats, kit and equipment. Our readers seek success and want to buy the best to keep ahead of the opposition.

Drawn by the quality of Yachts & Yachting’s reporting and astute interviews, as well as its outstanding photography, our readers are as likely to be leaders in their own professional lives as they are on the racecourse. They include top-level executives and Olympic medallists, skippers of round-the-world racers and keen keelboat sailors. They tell us how loyalty to the title is passed down in their families from one generation to another and how as a result, the young readers of the past are now both captains of industry and the influencers and sponsors of today’s yachting scene.

We retain their interest by revelling in the glamour of the high-end events, whilst relishing the cut and thrust of tightly fought one-design racing. Month in, month out we also provide our advertisers with the most efficient route to target this audience, both in print and online on our lively website: www.yachtsandyachting.co.uk

PhotograPh: Paul toDD/volvo ocean race

gAEl PAwSON, EDITOR

Photo: AndrĂŠs Soriano, Team Sanya / Southern Indian Ocean during leg 2 of the Volvo Ocean Race 2011-12

PhotograPh: tom gruitt/creating waves

HELLY HANSEN CATWALK

Scandinavian Design is the cornerstone in all Helly Hansen gear. The optimal combination of purposeful design, protection and style. This is why professional sailors, mountain guides and discerning enthusiasts choose Helly Hansen.

Helly Hansen is the official clothing partner of Team Sanya in the Volvo Ocean Race 2011-12

CONFIDENT WHEN IT MATTERS

HellyHansen_SP_YachtYachting.indd 1

14.03.12 09.24

YACHTS YACHTING Passionate about sailing since 1947

Distribution

YACHTS YACHTING

Over 30,000 readers every mOnth Extensive circulation worldwide  all major branches of WH Smith and supermarkets throughout the UK  international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including:  the royal ocean racing Club  the island Sailing Club  the royal Corinthian Yacht Club Continuous distribution through selected marinas in the UK Ongoing partnership with the RYA and regular promotion to their 88,000 members Partnerships with leading UK sailing wear retailers, incorporating in-store promotions and branding including:  musto and Henri Lloyd Boosted distribution surrounding major UK regattas, including:  Cowes Week  JP morgan asset management round the island race  Burnham Week Presence and distribution at all major European boating shows, including:  the London and Southampton Boat Shows  Paris, dusseldorf and monaco Boat Shows  amsterdam metS Additional distribution via Cowes ferry terminals and London city reception areas during key sailing dates

Rate card Display double-page spread outside back cover inside front cover full page Half page Quarter Page

£4,850 £3,500 £3,300 £2,600 £1,400 £825

Loose inserts CPm

£55

Online Advertising Leaderboard (50,000 page impressions a month) mPU (50,000 page impressions a month) online advertorial reskin takeover email mPU email promotional button email advertorial email offer of the month

£15 CPm £17 CPm £800 £1,500 £220 £140 £650 £60

Contact us Lindsay spink +44 (0) 20 7901 8017 lindsay.spink@chelseamagazines.com

andrew Jameson +44 (0) 20 7901 8012 andrew.jameson@chelseamagazines.com

Sunsail has continued to advertise with Sailing Today for many years.

They work closely with us to ensure we are getting the best results from our media spend and editorial. I would highly recommend them SIMON CONDER, HEAD OF MARkETINg, SUNSAIl

S

ailing Today is the top read for the thousands of affluent, active cruising sailors whose love of sailing takes them around the coast of the British Isles, across the Channel or further, to the blue waters of the wider world.

Launched in 1997, it is now part of The Chelsea Magazine Company’s marine magazine portfolio, along with Classic Boat and Yachts & Yachting. Long regarded as one of Britain’s most forward looking sailing titles – and shortly to relaunch with a fresh new look – Sailing Today will continue under Chelsea to be packed with the trusted, informative and aspirational content its discerning audience demands.

There are the new boat features, reviewing and testing the very best of the bigger boats on the market, but not forgetting the smaller family cruisers too. Interviews with cruising experts and industry insiders, the best in the business, ensure our readers are kept up-to-date with all developments in cruising, whilst our expert team also provide arresting page layouts devoted to new products.

Our readers are professional people to whom quality and high specification is important. They seek the best in all areas of their life, from the watch they wear, the car they drive, to the kit and gadgets they require for their boats.

With promotions at leading sailing clubs and associations in the UK and worldwide; a colourful and constantly updated website adding value to the brand (www. sailingtoday.co.uk); and a distribution that includes 36 airports, Sailing Today provides our advertisers – many of whom return month after month – with the perfect platform on which to reach this enthusiastic and focused audience.

JAkE FRITH, EDITOR SAILING TODAY

188

DECEMBER 2012

DECEMBER 2012

ISSUE188

CRUISING

ROD HEIKELL: INDIAN OCEAN ROUTES

EXPERT CHOICE ROD HEIKELL ON INDIAN OCEAN ROUTES ISLAND IDYLL SET SAIL FOR KO SAMUI

• MY MARINA: DOVER

• KO SAMUI

• NEW: BAVARIA 46 VISION

• USED: DUFOUR 35

BAVARIA 46 VISION SPACE, PACE AND A PRETTY FACE LEARNING

DOVER MARINA: CHANNEL BOLTHOLE

ST188 Riding Light_TH_JF.indd 114 ST188 CovervFinal.indd 1

£4.20

YACHTMASTER GETTING QUALIFIED IN THE SUN DUFOUR 35 TEST: 70’S FRENCH STYLE

WWW.SAILINGTODAY.CO.UK

WWW.SAILINGTODAY.CO.UK

PhotograPh: Beneteau

NEW BOAT TEST

16/10/2012 15/10/2012 17:29 16:41

PhotograPhs: sunsail; ricK Buettner

Developed, tested and worn by Iain Percy and Andrew Simpson Olympic, World and European Champions Discover more at www.clarks.co.uk/sailing

ST181_132obc.indd 132

CHANDLERY

Perfect balance between power and style.

http://dufour36.blogspot.com

www.dufour-yachts.com January 2012 Sailing Today 13

AP_Sailing-today_36.indd ST179_013.indd 13 1

16/01/2012 16:23:59 16/01/2012 15:55

16/03/2012 11:04

Distribution Over 30,000 readers every mOnth Extensive circulation worldwide  all major branches of WH Smith and supermarkets throughout the UK  international newsstand presence Continuous distribution to key UK sailing clubs, comprising over 20,000 members, throughout the year, including:  the royal Cruising Club  the World Cruising Club Continuous distribution through most marinas in the UK Ongoing partnerships with the Cruising Association and regular promotion to its members Partnerships with leading UK sail wear retailers, incorporating in-store promotions and branding including: musto and Henri Lloyd Presence and distribution at all major European boating shows, including:  the London and Southampton Boat Shows  Paris, dusseldorf and monaco Boat Shows  amsterdam metS

Rate card Display double-page spread £4,799 outside back cover £3,211 inside front cover £3,112 full page £2,433 Half page £1,655 Quarter page £902 eighth page £463 Classified Per single column centimetre mono £34 Spot colour £37 Colour £42 Loose inserts CPm

£51

Brokerage Page colour Half page Quarter page

£1,532 £816 £422

Yacht Charter & Sailing Schools full page £2,086 Half page £1,160 Quarter page £627

Online Advertising Leaderboard (50,000 page impressions a month) mPU (50,000 page impressions a month) online advertorial reskin takeover

£17 CPm £1,000 £1,500

email promotional button email advertorial

£200 £350

£15 CPm

Contact us Jayne Bennett +44 (0) 1489 585 200 jayne.bennett@sailingtoday.co.uk

sarah Pain +44 (0) 1489 585 207 sarah.pain@sailingtoday.co.uk

SAILING TODAY

188

DECEMBER 2012

DECEMBER 2012

ISSUE188

CRUISING

ROD HEIKELL: INDIAN OCEAN ROUTES

EXPERT CHOICE ROD HEIKELL ON INDIAN OCEAN ROUTES

YACHT YACHTING

ISLAND IDYLL SET SAIL FOR KO SAMUI

• MY MARINA: DOVER • KO SAMUI • NEW: BAVARIA 46 VISION • USED: DUFOUR 35

NEW BOAT TEST

BAVARIA 46 VISION SPACE, PACE AND A PRETTY FACE LEARNING

DOVER MARINA: CHANNEL BOLTHOLE

ST188 ST188 CovervFinal.indd Riding Light_TH_JF.indd 1 114

£4.20

DUFOUR 35 TEST: 70’S FRENCH STYLE

WWW.SAILINGTODAY.CO.UK

WWW.SAILINGTODAY.CO.UK

YACHTMASTER

GETTING QUALIFIED IN THE SUN

15/10/2012 17:29 16/10/2012 16:41

CHELSEA ARINE M MAGAZINES

www.chelseamagazines.com/marine

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