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The Art of Selling

A STORYBOOK EXPERIENCE

With over 20 years as a licensed Realtor and a certified background in interior design and staging, I bring a creative eye and deep industry expertise to every transaction. My unique blend of skills ensures your property captures the essence of your vision while meeting your practical needs.

My passion for remodeling drives me to transform spaces into homes that resonate with both style and comfort. I’m hands-on in every detail, ensuring that each project is tailored to reflect the personality and aspirations of its owner.

I continuously research the latest trends in real estate, technology, and marketing to keep my clients ahead of the curve. This commitment to staying informed allows me to offer cutting-edge advice that benefits both buyers and sellers in today’s dynamic market.

I believe in quality over quantity, taking on a select number of clients to ensure a highly personalized experience. You receive my full attention and expert guidance at every step, making your journey smooth and empowering.

Rooted in old-school values like trust, integrity, and a handshake promise, my approach blends modern expertise with time-tested principles. Whether you’re embarking on your first real estate transaction or are a seasoned pro, I’m dedicated to making your experience as fulfilling and informed as possible.

248-245-8191

Tracy Colo INSURANCE ONE meet my team.

Alex Smearman Hania Bigo

At Max Broock Realtors, we have our own in-house Marketing Coordinator and Graphic Designer. Hania and Alex are the go-to creative support for marketing your property. Depending on each property's unique needs, they help create social media posts, flyers, brochures, booklets, e-mail campaigns, and more.

Jermaine Buie THE PERFECT LIGHT

Meet Jermaine Buie with The Perfect Light — a talented photographer and videographer known for capturing moments with creativity, clarity, and style. Jermaine brings a professional eye and a passion for storytelling through visuals. His work reflects a commitment to quality and a knack for making every shot feel intentional and alive.

Angie Clavet

CAPITAL TITLE

Capital Title became an affiliate of Real Estate One in 1975. As one of the largest agencies in Michigan with 18 office locations, our representatives are here to coordinate the complex details of transactions. The goal is to arrange closings that are as quick and convenient as possible.

To help in creating this smooth process, we have Angie Clavet, our Capital Title Transaction Coordinator, to assist you from start to finish.

Insurance One was the first company that Real Estate One acquired in 1971. The insurance representative finds the right combination of tailored insurance coverage at a suitable price. A full range of products for homes, renters, and automotive insurance are available. Tracy Colo is our in-house Insurance One representative and her experience and knowledge make her a great asset to our company and a great help to all of our clients.

proven results.

What sets Chelsea apart is her strong attention to detail and commitment to providing the highest quality customer service. She always demonstrates professionalism and expertise in all things related to Real Estate. Chelsea is always available to answer questions and provide valuable insights. I highly recommend Chelsea if you are looking for guidance, or strategic advice. She is truly dedicated and passionate about every interaction!

Chelsea Cain ... She stands out with her authenticity, caring nature and attention to detail, all while abiding by the highest standards in the industry. She is a Realtor you pray to work with because of her knowledge, values and exceptional communication skills. Problem solver extraordinaire! The best of the best!

I am a realtor and chose Chelsea Cain to list my personal home because she is simply the best in every aspect of the job. I have never met anyone that goes to the lengths she does for her clients. Her professionalism, marketing skills, and dedication to serve her clients is superior to anyone in the business. To know her is to respect her and want to be and do better!

Chelsea Cain is an Extraordinary Realtor. She is extremely professional and communicates proactively so you never have to wonder what’s going on with your house. She is well versed in social media, staging, and regular open houses and goes WAY above and beyond what is expected. In Preparation for an Open House, she bakes cookies and sets up a display with snacks, beverages, and flowers to welcome potential buyers. She cares about PEOPLE first and the sale naturally comes as a result of her hard work.

Chelsea is the type of person that you want in your corner, whether it’s personal or business. She will go above and beyond for you and your client. Whether she’s in the capacity of a buyer or listing agent, you can be certain that you will be well informed and guided through the whole real estate transaction. I highly recommend working with Chelsea.

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strategy

01. Preparation

WE BEGIN BY ENSURING YOUR HOME IS PRESENTED AT ITS BEST.

HOME STAGING

Professional staging highlights your home’s strengths to appeal to a wide range of buyers.

PHOTOGRAPHY & VIDEOGRAPHY

I hire top photographers to capture stunning images and create engaging virtual tours of your property.

DRONE

Elevate your property’s appeal with breathtaking aerial imagery captured by drones, setting it leagues apart from other homes. This unique perspective grants potential buyers a comprehensive understanding of the lay of the land, providing a captivating preview. Notably, properties featuring aerial imagery on the MLS are statistically 68% more likely to secure a sale compared to those without. Embracing this advanced visual tool ensures your property stands out and significantly enhances its marketability.

BUYER TREND MIGRATION

I take extra time upfront to plan your marketing by using a customized, data driven approach that is focused on who will purchase your home. This targeted marketing approach will allow for the most exposure in the shortest amount of time.

OPEN HOUSES

I plan and promote open house events through online listings, social media, and community flyers.

PRIVATE SHOWINGS

Flexible showing times are arranged to suit potential buyers’ schedules, providing them with personalized tours.

02. Digital Marketing

WE MAXIMIZE YOUR HOME’S ONLINE PRESENCE TO REACH A BROAD AUDIENCE.

SYNDICATION

Our brokerage uses a service that pushes your home out to hundreds of real estate web sites, such as Realtor.com, Zillow, Trulia, HotPads, HGTV, Vast, Front Door, Yahoo, AOL and many more.

EMAIL CAMPAIGNS

Our tailored email blasts reach potential buyers and our extensive network of contacts.

CUSTOM PROPERTY WEBSITES

You’ll have a dedicated, custom website for your property—complete with stunning visuals, in-depth descriptions, and virtual tours. This is an added investment I make to ensure your home has a unique and polished online presence, setting it apart from the competition.

MLS MARKETING

The MLS ensures maximum exposure by syndicating listings to thousands of REALTORS and buyers. It provides accurate, real-time data, helping properties reach the right audience quickly. With powerful search tools and market insights, the MLS increases visibility, enhances credibility, and accelerates the selling process.

OUR TEAM CRAFTS COMPELLING MARKETING MATERIALS TO ATTRACT POTENTIAL BUYERS

SOCIAL MEDIA ADVERTISING

I utilize targeted ads and posts on Facebook, Instagram, and LinkedIn to generate interest.

PRINT MEDIA

High-quality highlight sheets and brochures are designed for distribution at open houses and within the community.

DIRECT MAIL CAMPAIGNS

Professionally designed and targeted direct mail campaigns ensure your property stands out to the most qualified local buyers. While not every agent goes this extra mile, I believe this personalized touch creates the kind of buzz that drives serious offers.

ADWERX DIGITAL ADVERTISING

I create advanced digital ad campaigns that showcase your home across popular websites, social media, and mobile apps. This premium approach ensures your property gets the broad exposure it deserves, something many agents overlook.

local. global.

WE MARKET YOUR PROPERTY TO THE WORLD

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 134,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

Reaching High-Net-Worth Buyers

Every year, millions of affluent consumers visit our website, luxuryportfolio. com, to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers.

Globally, they have liquid assets of $10.3 million and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, we market approximately 50,000 properties annually. Our proprietary LuxeAnalytics application gives you a real-time view into where your property is reaching potential buyers.

High-Profile Media Promotion

Our marketing is meant to produce results, which is why we track the performance of everything we do — and share the results with you.

Our proprietary LuxeAnalytics™ application gives you a real-time view into where your property is reaching potential buyers. Our advertising relationships with media outlets like The Wall Street Journal, Juwai, the leading overseas real estate media property website in mainland China, and our own magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.

Our marketing is meant to produce results, which is why we track the performance of everything we do — and share the results with you. Our proprietary LuxeAnalytics™ application gives you a real-time view into where your property is reaching potential buyers. Our advertising relationships with

Juwai, the leading overseas

media property website in mainland China, and our own magazine, which is distributed in 70 countries and mailed directly to an extremely exclusive list of our agents’ hand-selected top clients, provide a powerful and unmatched mix of promotion for your property.

We also enable our agents to utilize sophisticated digital advertising tools, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

Offer Review

discuss price and terms

review pre-approval

review inclusions or exclusions

discuss earnest money deposit

counter offer verbal agreement doesn't count difficult to wait

buyer documentation provided to lender

buyer application made with lender

preliminary title requested

buyer performs applicable inspections such as: general home, radon, sewer line, and well & septic inspections.

perform due diligence on title, schools, taxes, local area etc.

discuss all findings- go or no-go

negotiate any repairs and/or concessions

appraisal conducted and reviewed

buyer underwriting review title work reviewed mortgage payoff submitted

seller reviews closing documents

buyer schedules utilities to be transferred

buyer completes final walkthrough

final water read appointment to be done in person bring driver’s license to closing sign closing documents proceeds received

if applicable, stay in the home after closing.

notice to buyer when key exchange can take place.

buyer schedules utilities to be transferred

final water read appointment

buyer completes final key exchange walkthrough

My commitment to you doesn’t end when the sale is finalized—it’s just the beginning of our relationship. I’ll stay in touch to ensure you have the support and resources you need, whether it’s answering questions about your new home, providing referrals for local services, or keeping you informed about the real estate market.

Think of me as your ongoing real estate resource, ready to assist with anything you need, long after the keys are handed over. Whether you’re considering future investments, have questions about the market, or just want advice, I’m always here to help. Your success and satisfaction are my top priorities, even after the sale is complete.

today’s market

Real estate markets are constantly evolving, and understanding the current conditions is essential to achieving a successful sale. Whether it’s a seller’s or buyer’s market, shifts in home values, or changing buyer preferences, each factor plays a critical role in how we position your property. By analyzing local trends and market dynamics, I’ll help you navigate these conditions and craft a strategy that maximizes your home’s appeal and value. Let’s discuss how today’s market impacts your goals and how we can make it work to your advantage.

Understanding Compensation in your listing agreement.

WHEN SELLING YOUR HOME,

WE NEGOTIATE THREE TYPES OF

COMPENSATION:

Listing

Agent Compensation – This is my fee for representing you as the seller. It ensures professional marketing, negotiations, and transaction management to get you the best results. I have a minimum compensation threshold to provide these services effectively.

Buyer’s Agent Compensation

– The seller acknowledges that a Buyer’s Agent may request compensation ranging from 0% to 3% when submitting an offer on behalf of their client. As your listing agent, I am authorized to inform Buyer’s Agents that compensation is being offered and that it will be determined on a per-offer basis, factoring in price and terms. Offering compensation to a Buyer’s Agent benefits you as the seller because it encourages more agents to bring qualified buyers, increasing demand and potentially leading to stronger offers.

Unrepresented Buyers

– If a buyer chooses not to have an agent, they remain unrepresented in the transaction. While I will facilitate the sale, the process is more complex and requires additional considerations.

This will be factored into my compensation should I agree to work directly with an unrepresented buyer. By structuring compensation this way, we maximize interest in your home while ensuring a smooth and successful sale.

value positioning

01. Appraisal-Backed Pricing Strategy

To ensure your home is positioned at the right price from day one, precision matters. That’s why I partner with a licensed real estate appraiser to independently validate our pricing before we go to market. This level of diligence ensures your home is not only strategically positioned to attract discerning buyers, but also stands up to scrutiny during appraisal and strengthens our leverage in negotiations. It’s a refined approach that brings confidence, minimizes risk, and allows us to negotiate from a place of authority.

02. Setting the Price

Maximize your listing’s exposure during the critical first 14 days on the market. Target 100% of potential buyers from day one to secure a swift and successful sale. Early engagement is key to capturing the attention of a broad audience and ensuring your property stands out in the competitive real estate market.

03. Addressing Constraints

For factors like a small yard or proximity to a busy street that may be beyond our control, we can strategically compensate by setting a competitive asking price.

04. Perspective

Consider the features you value in a home—whether it’s a spacious yard, a modern kitchen, or a scenic view. Chances are, these are the same aspects that potential buyers will highly appreciate as well.

05. Aesthetics

Current marketing trends underscore the significant impact of a home’s condition and appearance on a buyer’s willingness to invest. In many cases, a simple yet effective enhancement like a fresh coat of paint can substantially elevate a property’s appeal to potential buyers.

The prime window for garnering attention for your property is during its initial market debut. Ensure that the asking price is compelling during this period when interest and activity are at their peak.

Research indicates that as prices exceed market value, buyer interest experiences a sharp decline. It's crucial to bear in mind that pricing is influenced by the housing market, not personal profit goals. Adopting a realistic pricing strategy is key to achieving the optimal price within a reasonable timeframe.

Compare the percentage of buyers (right) with the market value of the house (left).

Preparing Your Home

FROM THE INSIDE TO THE OUTSIDE

Interior Checklist

Warm, welcoming interiors will help buyers envision themselves making your property their new forever home.

Exterior Checklist

The condition of your home’s exterior is most important when it comes to buyer appeal. After all, it is their first impression.

□ Chipped plaster and paint touched up and repaired

□ Leaky taps and toilets repaired

□ Burned out light bulbs replaced

□ Squeaky doors oiled

□ Mirrors, fixtures, and taps cleaned and polished

□ Seals around tubs and basins in good repair

□ Closets and cupboards neat and tidy

□ Torn screens repaired or replaced

□ Repaint the house with white or light pastels to help the interiors look larger

□ Countertops neat and polished

□ Appliances cleaned

□ Easy to read house number

□ Lights on timers (to ensure house is lit up after sunset)

□ Eaves, troughs, and downspouts in good repair

□ Garage/carport clean and tidy

□ Litter picked up

□ Cracked or broken window panes replaced

□ Doorbell and door hardware in good repair

□ Fresh trim paint on doors, window frames, fascia, etc

□ Lawn moved, edged, and weeded frequently

□ Overgrown shrubbery cut back (to show as much of the exterior as possible)

□ Seasonal flowers or ground cover planted (this is an inexpensive way to add a personal touch)

□ Stucco water stains repaired (can be done using a mild bleaching agent)

□ Roof inspected for necessary repairs and any visible broken shingles or tiles replaced

□ Fences mended and painted

Photo Ready Checklist

FROM THE INSIDE TO THE OUTSIDE

General Preparation Living Room Kitchen

□ Clean & declutter all rooms

□ Open blinds/curtains for natural light

□ Turn on all lights, replace burnt-out bulbs

□ Hide personal items (photos, paperwork, valuables)

□ Vacuum, sweep, and mop floors

□ Fluff pillows and arrange neatly

□ Clear coffee tables & shelves (limit decor)

□ Hide cords, remotes, and personal items

□ Clear countertops (remove small appliances, soap, dishes)

□ Wipe down surfaces and stainless steel appliances

□ Hide trash cans, dish racks, and fridge magnets

□ Set up a simple decor piece (fruit bowl, plant)

Bedrooms Bathrooms Exterior & Curb Appeal

□ Make all beds with fresh, neutral bedding

□ Hide clutter (clothes, charger, personal items)

□ Nightstands should have minimal decor

□ Clear countertops (toothbrushes, razors, products)

□ Hang clean, matching towels

□ Close toilet lids and remove floor mats

□ Wipe down mirrors and glass

□ Mow lawn, trim bushes, and remove weeds

□ Remove cards from the driveway

□ Store trash bins and garden tools out of sight

□ Sweep entryways and patios

□ Set up outdoor furnture neatly

Showing Your Home

BE READY TO SHOW AT ANY TIME

Agents from many real estate firms will want to show your home so it’s important to make your home as accessible as possible. It is suggested to allow a lock box to be installed on your door so agents can show your home in the event you are away. In doing so, your house will become more available, leading to more buyers viewing your home.

Suggested Checklist Prior to Showings

□ Leave drapes and window shades open during daylight hours

□ Lights turned on and bulbs replaced with high wattage bulbs where needed

□ Windows opened at least 30 minutes before showing (to circulate fresh air)

□ Doors between rooms open (to give an inviting feeling)

□ Fresh flowers placed on kitched table and/or in the living room

□ Bathroon towels folded and toilet lid down

□ Items not included in the sale replaced or tagged with “to be replaced with...” or “not included” signs

□ Clean all floors

□ Garbage containers emptied

□ Valuable property out of reach, out of sight, or locked away

□ Pets absent or contained during showings

□ Beds made and clothes picked up

□ Fireplace lit (in cooler weather)

□ Keep closets, cupboards, pantry all neat and tidy

□ Turn AC on if showing during warmer months to make buyers more comfy

□ Clean and wipe down all appliances countertops, etc