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BIZ101 Business Communications

ASSESSMENT BRIEF 2

Subject Code and Title BIZ101: Business Communications

Assessment

Part A: Proposal Part B: Report

Individual/Group

Individual or group

Length

Part A: Proposal: 600 words (+/- 10%) Part B: Report: 1,000 words (+/- 10%)

Learning Outcomes

This assessment addresses the following subject learning outcomes: a) Demonstrate academic skills appropriate to the level of study. b) Demonstrate research skills and referencing

appropriate to the level of study. c) Critically analyse texts and/or multi-modal material in a business context. d) Identify and apply effective communication methods within a business and academic environment. e) Evaluate the use and importance of technology in presenting business communication.

Submission

Part A: Proposal By 11:55pm AEST/AEDT Sunday of Module 4 (Week 7) Part B: Report By 11:55pm AEST/AEDT Sunday of Module 5 (Week 9)

Weighting

Part A: Proposal: 20% Part B: Report: 30%

Total Marks

Part A: 100 marks Part B: 100 marks

BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5Page 1 of 3 Context: Tertiary students are expected to demonstrate research skills and the ability to critically analyse the value of research sources inabusinessstylereport.

Instructions: Part A: Proposal In the first part of this assessment, you must write a 600-word report proposal outlining what you will write your report on in response to the topic you or your group chose, as described in Assessment 1.

Please use the following outline to help structure your proposal: Topic

Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how you will implement it.

Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered.

Outline 1. Provide a proposal outline that will show what you are Proposalintending on including in your report.

2. Describe the background of the organisation by providing a brief

description on the business and the communication strategy you intend on implementing.

Part B: Report Now that you have decided on your content and structure, you have to write the report. Follow the report structure that you studied in Module 2 and review the marking rubric in this assessment brief on page 3.

It is expected that you will demonstrate in your report: a comprehensive understanding of the topic you have chosen evidence of research and application of reliable and relevant evidence critical analysis and the ability to develop coherent arguments effective communication in the form of professional writing skills, presented in a report format and; effective referencing skills (APA style) evidence of a contribution to group effectiveness (if completed as a group assignment) Note: You will not be disadvantaged if you do this individually Submitting Your Assessment 1.Check your originality by uploading your assignment to Turnitin.

2.When less than 20%, submit your assignment through the Assessment Submission area.

BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5Page 2 of 3

Learning Rubrics

Assessment

Credit

Distinction

High Distinction

(Unacceptable) (Functional)

(Proficient)

(Advanced)

(Exceptional)

(0-49%)

(50-64%)

(65-74%)

(75-84%)

(85-100%)

The proposal does not

The proposal displays an

The proposal The proposal accurately and accurately

Fail

Pass

Attributes

Part A: Proposal Outline

effectively show understanding succinctly that the writer of the selected displays an

50

and succinctly displays an

The proposal accurately and

succinctly displays an

has an topic but is understanding of largely their descriptive.

understanding understanding of understanding of the the of the

chosen topic and the

selected topic. selected topic.

selected topic.

background.

Part A: Proposal

They have not demonstrated

They have They have demonstrated a successfully

They have demonstrated a

They have successfully

Structure

how they will outline their topic

very basic demonstrated well-structured ou demonstrated outline of how how they will tline on an expert they

50

into a report structure.

will outline outline their their topic into topic into a a

report structure.

Part B: Report

The report is primarily

The report writing generally

their report topic analysis of how with they will

report some further structure, but analysis. lacks

outline their topic into a

any analysis.

report structure.

The report shows a

The report This report shows shows skilled a high use

of business descriptive, has demonstrates reasonable level of business writing style very little or some business understanding writing and

Writing

no business style style and of business and the demonstrates a style and

70

meaning is frequently unclear.

reasonable ability to discuss

To improve you the topic. To need to improve you

demonstrate basic business

style and demonstrates a

demonstrates a good level of sound discussing the

ability to discuss the topic.

can demonstrates outstanding ability to discuss

topic. Your work the topic. You is have shown

need to show To improve insightful and further research you can show well thought

originality of thought and

knowledge by further

and document further analysis out. evidence. of the topic.

research.

improvement.

Part B: Report Structure

Ideas and The The information are Information is information not partly has been

20

organised according to

There are Part B: consistent Referencing mistakes

10

The organisation The use of and sections is

categorised intostructured but formatting of report would be information

sections, sections however this expected in the needs

report.

need little or no

improving.

thoughtful.

Information is

made clearer with better

into the report sections is

presented in an exceptionally

organisation.

very clear and organised.

clear & organised manner.

There are minimal

There are no mistakes in

There are There are some minimal mistakes in mistakes

in using the APA using the APA in using the formatting errors using the APA style for style for APA style for in using style for referencing.

referencing.

referencing.

the APA style for referencing. referencing.

BIZ101_Assessment 2_Proposal & Report_Modules 4&5

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