CERTIFICATE It is recommended to award Ms Kashika Chawla, for completion of Industry Internship from National Institute of Fashion Technology, Kangra, Himachal Pradesh after evaluating their project and fulfilling the requirements set by this institute. Remarks ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ........................................................... Signature of Mentor : Date:
Remarks ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ......................................................................................................................................... ........................................................... Signature of Jury members : ______________
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TIMELINE
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Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
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ABSTRACT
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This report is an outcome of my internship at Harper Collins Publishers India and with Swachh Bharat Summer Internship Programme. Harper Collins Publishers India My first six weeks of the industry internship were a bliss as I was a part of a book paradise! The Art department of Harper Collins helped me in leaning the tiniest aspects of the publishing a book. I worked on various projects including branding and creating invites. I also created illustrated for the book “Scent of a Story� by Shankar Ghosh. Other than this I worked on various smaller projects like making grid layouts and box sets. All in all, Harper Collins was a great learning experience. Swachh Bharat Summer Internship Programme The last two weeks of my industry internship were another experience altogether. I got the chance to work for the Government of India through the Swachh Bharat Internship Programme. For this, I chose Rakker village in Dharamshala. The place is already very clean but needs a lot more improvements. Since the younger generations are going to be the future caretakers of our planet, I focused on the students from the government schools in the village and taught them about the mission through movie screenings and other activities. The Nishtha NGO, an organisation in Rakker, is already working towards making the villagers aware and the village clean. Swachh Bharat Mission gave me the opportunity to reach the roots of India and understand their way of living.
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ACKNOWLEDGEMENT
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This is to acknowledge all the people, without whom my industry experience would not have been a success. Harper Collins Publishers India My gratitude goes out to the people of Harper Collins Publishers India, who made my internship valuable learning experience. I would like to thank the entire art department for trusting me with the work. I wish to extend my sincere thanks to my industry mentors, Ms Bonita Vaz Shimray and Ms Divya Saxena, for their patience, guidance and inventive spirit, and also for giving me a chance to be a part of their team. I owe a special thanks to Mr Rajatveer Singh for guiding me throughout my internship and providing me with all the necessary knowledge about the publishing sector. Swachh Bharat Internship Programme I owe a sense of gratitude towards the Government of India for giving the youth a chance to serve the nation through Swachh Bharat Internship Programme. I would like to thank Mr Kamaljeet Singh for his support and guidance being the nodal officer and Nishtha NGO for their help and the knowledge they impart in us. The Government Primary School and Government Secondary School, Rakker have also been a huge helping hand. Lastly, I wish to acknowledge Ms Maulshree Sinha for her constant guidance as of the internal mentor. Thank you.
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CONTENTS
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01. About Harper Collins Publishers..................................... 02. The Art Department........................................................ 03. How it works.................................................................... 04. Project 01 - Illustrations for Scent of a Story................... 05. Project 02 - Logo for Collins........................................... 06. Project 03 - Catalogue Openers..................................... 07. Project 04 - Invitation Card............................................. 08. Project 05 - Bag design for Khushwant Singh................. 09. Project 06 - Tee shirts and Badges.................................. 10. Project 07 - Illustration for Islands of the Day Before...... 11. Learning.......................................................................... 12. Conclusion ..................................................................... 13. About Swachh Bharat Summer Internship...................... 14. About Rakker, Dharamshala............................................ 15. Methodology................................................................... 16. Problem Identification..................................................... 17. Plan of Action.................................................................. 18. Conclusion.......................................................................
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12 18 20 22 28 32 36 40 44 54 58 60 64 66 68 70 72 84
just some random planes because i had nothing to put here.
HARPERCOLLINS
PUBLISHERS
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ABOUT HarperCollins Publishers India Pvt Ltd. is a wholly owned subsidiary of HarperCollins Worldwide and came into being in 1992 completing 25 years in India and almost 200 years globally. HarperCollins India is the world’s largest entertainment to education publisher. HarperCollins India has shown phenomenal growth in the past few years publishing fiction, non-fiction and poetry by diverse writers. It has also successfully built a list of talented first time writers including Advaita Kala, Anuja Chauhan and Ameen Merchant. Fourth Estate, Harper Perennial and Harper Litmus are a few of HarperCollins India’s local publishing imprints and the growing list of writers in the Harper Hindi programme include GeetanjaliSree, Teji Grover and Indu Jain. Collins Business: Ideas for Everyone was launched in May 2009. They are committed to building a quality poetry list and have published Priya SarrukkaiChhabria, C.P. Surendran and Karthika Nair. HarperCollins India has made a mark as a marketing leader in the publishing industry and has won the Excellence Award at the Asian Multimedia Publishing Award 2009 and 2011. HarperCollins India has also won the Tata Lit Live! Publisher of the Year 2016 along with First Book of the year (Non Fiction) for The Ivory Throne by Manu S. Pillai & Book of the Year (Fiction) for Selection Day by Arvind Adiga.
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HISTORY HarperCollins was founded by brothers James and John Harper in New York City in 1817 as J. and J. Harper, later Harper & Brothers. In 1987, as Harper & Row, it was acquired by News Corporation. The worldwide book group was formed following News Corporation’s 1990 acquisition of the British publisher William Collins & Sons. Founded in 1819, William Collins & Sons published a range of Bibles, atlases, dictionaries, and reissued classics, expanding over the years to include legendary authors such as H. G. Wells, Agatha Christie, J. R. R. Tolkien, and C. S. Lewis. HarperCollins Publishers is the second-largest consumer book publisher in the world. Headquartered in New York, HarperCollins has publishing operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollis also has many imprints under its name like Harper Litmus, Harper Business, Collins, etc.
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IMPRINTS
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LOGO When the publishers Harper & Row, with their logo of a torch, merged with Wm. Collins, with its fountain symbol, we had the opportunity to create a mark to celebrate and identify this union. The resulting design joins the essence of both symbols - fire and water - into a new icon for the new company, HarperCollins.
+
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COLOURS
C=0, M=94, Y=100, K=0
C=0, M=0, Y=0, K=56
C=91, M=43, Y=0, K=0
C=0, M=0, Y=0, K=100
FONT Stempel Garamond
Italic
Regular
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THE ART DEPARTMENT
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Ms Bonita Vaz Shimray (Art Director)
Ms Divya Saxena (Art Director)
Mr Rajatveer Singh (Manager)
Mr Amit Malhotra (Senior Designer)
Ms Isha Nagar (Senior Designer)
Mr Sanjeev Kumar (DTP Designer)
Mr Ajay Verma (Marketing Designer) 19
HOW IT WORKS
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PROJECT 01 BRIEF Create line illustrations for the book ‘Scent of a story’ by Shankar Ghosh. The monuments to be illustrated are Bada Imambara, British Residency and Hazrat Ganj. METHODOLOGY - search for images of the given monuments - detailed study of line drawings - exploration of line type in illustrator - thick and thin lines for contrast - adjustment to B format
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Bada Imambara
Thick and thin lines to show contrast
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British Residency
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Hazrat Ganj
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Images of the book - ‘Scent of a Story’
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PROJECT 02 BRIEF Create a logo design for 5 year celebrations of Collins Learning. The logo is to be used on stationery, standees, social media, etc. It should reflect an achievement/recognition/celebration. METHODOLOGY - research on Collins Learning - research on types on font and elements of celebration - rough sketching - final logo design - sizing and changes
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EXPLORATIONS -
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Strong font - Achievements
ANNIVERSARY
3D Quirky type Collins Learning (for children)
CELEBRATIONS Aa
DIN Condensed 30
Playful hand written type - Celebration
Mockup ideas for letterheads and other stationary items
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PROJECT BRIEF -
Create 7 openers for sales catalogue using the cover illustration of the book ‘Latitudes of Longing’. Colous to be used - Harper Blue. METHODOLOGY - deep study of the cover illustration - understanding the catalogue requirements - trace and expand image in illustrator to create abstract form - adding shades and tones to show contrast - final opener designs
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Cover Illustration - Latitudes of Longing
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Image Trace and Expand
Shades and Tones of Harper Blue for contrast
Base Colour - Harper Blue
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Mockup for catalogue design
Other opener designs
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PROJECT 04 BRIEF Create an invite design for the annual awards night and dinner party of the company. Follow the colour scheme of the company.
METHODOLOGY - study of invites made by Harper Collins earlier - adding elements like stars, trophy, lights or confetti - use of white colour for contast - abstraction of lights as circles of different colours - exploring font options
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You are invited to our
Awards Night & Dinner Royal Ballroom The Leela Ambience Hotel & Residences Gurugram June 26, 2018
7p.m. Onwards
Explorations for invites
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Abstract form of Lights
You are invited to our
Awards Night & Dinner Royal Ballroom The Leela Ambience Hotel & Residences Gurugram July 11, 2018 | 7 p.m. onwards
Cursive font that gives semi Royal feel to the invite Base Colour - Harper Blue
Aa Aa
KingsCaslonDisplay 38
Mockup design for invite with gray and red envelope (colours of HarperCollins)
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05 PROJECT BRIEF Create designs for tote bags for the books by Khushwant Singh. Use the new cover designs for the same.
METHODOLOGY - study of each book cover - creating sizing options for bags - use of cover illustrations on the bag - use of spine design for sides of the bags
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BOOKS 01. India an Introduction 02. Best Indian Short Stories - Volume I 03. Best Indian Short Stories - Volume II 04. Sex, Scotch and Scholarship 05. Malicious Gossip 06. More Malicious Gossip
Book covers
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Logo added to the back
Cover of the book (Removed ‘Volume-I’)
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Matchbox design - from the spine of the book
https://www.instagram.com/p/BmtVnGGluaO/?taken-by=harpercollinsin
A few changes were made in the design afterwords 1. the final bag has a book cover design on both sides. 2. The logo has been shifted to bottom left corner. 3. The sides have only the ‘circles’ from the matchbox design.
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PROJECT 06 BRIEF Create designs for badges and tee shirts using typography. Write the given quotations. Use the colours red, blue and white.
METHODOLOGY - explored typography styles - research on tee shirts and badges - rough sketching - creating final design
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QUOTATIONS 01. Sorry I’m Booked 02. Go Left or Write 03. LIT Happens 04. The Book was Better
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Sorry I’m Booked
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Font Interlacing
Aa
Stempel Garamond 47
Go Left or Write
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Aa
Futura Medium 49
Aa
Stempel Garamond
The Book was Better
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Aa
Stempel Garamond 51
Lit Happens
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Aa
Stempel Garamond 53
PROJECT
07 BRIEF Create corner illustrations for the the book ‘Islands of the Day Before’ by Zuni Chopra. Experiment with flowers, motifs, vines, or go along the cover illustration design. METHODOLOGY - research on fantasy elements like motifs, creepers, etc. - rough sketching - final design - sizing and changes
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EXPLORATIONS -
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Line illustration based on the cover (to relate to the theme of the cover)
Thick and thin lines to give the look and feel of the waves
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Images of the book - ‘Island of the Day Before’
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LEARNING
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01. Understanding grids, sizing and scaling - grid laying out for box sets - box sets - making book covers from existing book jackets - collateral sizing for Collins and Harper Collins 02. Image resolution and correction - contact sheet for Bhupen Hazaarika book - checking actual and effective ppi of images by zooming in and out - colour correction of images 03. Book formats - B format 128x198 mm - Demy format 140x215 mm - Royal Format 153x230 mm - AA Format 120x178 mm 04. Folds - usual size 2.5 mm to 3mm for book jackets and box sets 05. Spine = Page extent x page gsm x 2.4 / 2000 06. Bleed - an instance of printing so as to leave no margin after the page has been trimmed 07. Slug - area outside the printing and bleed area of a document that contains the registration mark and other printing instructions for the printer 08. Crop Mark - lines that let the printer know the area to be trimmed
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CONCLUSION
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Taking up the internship at Harper Collins Publishers, India has not only given me an insight about the way books are published, but also helped me grow more by inspiring me to read more. I have learnt the basics of creating/designing a book/document. It has helped me to brush up my software skills and understand the importance of the little details like bleed, slug area, sizing, colour correction etc. I learnt about various formats of book printing and that you can calculate the spine of the book too! My mentors and other colleges helped me in understanding the working process from the scratch. Another important thing that I learnt was that how taking out a sample print out of your work is necessary at every stage in order to work on your design in a better way. The environment of the office was very friendly and co-operating. I have also been able to improve my time management skills and motivate myself to do better. My experience at Harper Collins was a great one and I would surely wish to work in publishing house in the future.
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and again.
SWACHH BHARAT SUMMER INTERNSHIP
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ABOUT The objective of this internship programme is to engage the youth across the country and develop their skill and orientation for sanitation related work, amplify mass awareness on cleanliness and cement the people’s movement (Jan andolan) aspect of Swachh Bharat Mission. This is in line with the Prime Minister Narendra Modi’s call on October 2, 2014 for each individual to devote 100 hours to Swachhata through the year. The programme is expected to not only provide a great learning experience to students but hopes to also further the existing measures undertaken by the government in ensuring a clean and healthy India. As a part of the internship, the activities that participants may conduct have been categorised into three clusters : 1) Education-Communication activities: These could range from street plays to music and dance performance 2) Solid Waste Management related activities: These involve cleanup drives and activities like waste collection, segregation, developing compost pits 3) Support in toilet construction: The students need to submit a report on the Swachh Bharat Internship portal through a supervisor assigned by the institution who will be responsible for guiding the students through the internship as per guidelines.
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ABOUT RAKKAR VILLAGE
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https://www.airbnb.co.in/rooms/20852730
Rakkar is a small village in Kangra district of Himachal Pradesh, 8 km southeast to Dharamshala. The place is that can help you lead a simple, peaceful life amidst the glorious nature, along with kind mountain people. The people are very humble and unaffected by the modernisation. The village has a Gram Panchaayat, Government Primary and Secondary schools, a Vet, a community hall and an NGO that provides medical help. How to Reach : If you are coming from Kangra, Take a bus to Dharamshala tha goes via Yol Cantt. area. Drop off at Sidhbari bus stand and then walk your way to Rakkar village which will take about 15 to 20 minutes. If you are coming from Dharamshala, take a bus to Fatehpur chowk and then from there a sharing cab to the village. This is the route via Khaniara road.
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METHODOLOGY
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STEP 01 - RESEARCH POSITIVIST METHODS Surveys (Verbal surveys in schools, gram panchaayat, NGO and households) PHENOMENAL METHODS Individual Interviews and Focus Group Interviews (amongst households and students) - Both by the method of Laddering METHODS FOR TACIT KNOWLEDGE Contextual Enquiry Context Mapping STEP 02 - PROBLEM IDENTIFICATION The research collected from both primary and secondary methods was used to identify the actual probelm in th area. STEP 03 - PLAN OF ACTION A plan of action was drafted in order to complete the goals of the internship as well as the tasks. The activities were performed in a systematic way and the people were made aware about the campaign.
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PROBLEM IDENTIFICATION
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On the basis of the primary and the secondary research conducted, it was analysed that Rakkar is a very clean village as compared to the neighbouring areas because of the initiatives taken by the Nishtha Foundation. The fact that Himachal Pradesh is a open defecation free state has made a lot of difference in the conditions of the villages. The basic problem that I observed was the lack of dustbins in the area. The people, inspite of knowing about the importance of cleanliness, were not able to manage the waste collected. The dumping area has all the waste mixed up which is a cause of pollution and diseases. The school premises were also not clean enough and the students did not have any idea about the recycling methods. The premises also did not have any dustbins. The students were also not aware of the initiatives being taken by the government. The volunteers of the Nishtha foundation also gave us an insight about the situation of the waste management in the area. “We have been working towards making the village completely mess free but inspite of the continuous efforts of making people understand the importance of waste management, they all throw everything in one pace. This is one of the reasons we removed dustbins from the area!�, said Mr Vijay, an employee in the foundation.
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PLAN OF ACTION
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1. INITIAL RESEARCH (7 hrs) An indepth research was conducted in the beginning in order to study and analyse the situation and create a plan of action. 2. DOOR TO DOOR VISITS (40 hrs) The village has about 400 households out of which about 160 were covered. Interactive sessions with the villagers about the importance of waste management and segregation were conducted. Many of the villagers already knew about the process and they helped us in explaining it to others. The sessions were quite diffcult in the begining due to the language barrier but eventually the villagers started co-operating.
Outside a house in Village Rakkar
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3. MOVIE SCREENINGS (8 hrs) Movie screenings were conducted for the students of the government schools of the village in 5 different batches for better understanding of the students. Many of them were actively taking part in the interactive sessions after each movie and gave many ideas for recycling plastic and paper.
Students of Secondary school watching movie with interest
Movie Screening in the Secondary school
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4. DANCE PERFORMANCE (1hr) A short dance performance was prepared and performed in front of the students of each batch after the movie screening. The students were very excited and danced along. The performance was for about 4 minutes each and the preperation time was 45 minutes. 5. WASTE COLLECTION DRIVE (25 hrs) The NGO is already working for waste collection and thus we joined the team and went from houses to houses collecting plastic waste. The people were not able to differentiate between types of waste as well as the soft and the hard plastic.
Waste collection with Nishtha Volunteers
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6. COMPETITIONS FOR STUDENTS (5 hrs) Drawing competition for the students till class 8th and slogan writing competition for 9th to 12th std students were conducted. They were asked to explore their creativity on the topic clean and green India. 10 prizes were taken out for the best performers.
Prize for the winners
Students showing their posters
Principal awarding teh students after the competition
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7. MEETINGS WITH THE NGO (4 hrs) The NGO has been a huge support for us. We got to know a lot about their initiatives as well as the techniques they are using to help the people of Rakkar. The NGO has its own team of people who go to the village twice a month for collecting plastic waste for upcycling. They have created bricks by compressing the plastic and then packing it into a plastic sack. These bricks have been used to create a shed with the help of cement coverings. The NGO also gave us a helping hand during the movie screenings. They told us about various other ways that can be helpul for making the village cleaner.
Visits to the NGO
8. MEETINGS WITH THE GRAM PANCHAAYAT & THE VET (4hrs) To analyse the situation in the area, we visited the gram panchaayat and the local vet (for animal sanitation) and discussed with them the problems as well as a few ideas about the compost pits. We also discussed about hoe the students can be made aware of the Swachhta abhiyaan so as to get the new generation involved in the mission.
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WSince the area had very heavy rainfalls, I decided to replace the wall painting with posters. I designed them using the pictures as well as the illustrations related to Swachh Bhaarat Mission. These will be subitted to the NGO who will put them up on the public walls around the village as well as in schools. METHODOLOGY - research on types of poster - checking for walls around the village - set target audience - young generation - deciding which issues to focus on - rough sketches - deciding the style - final poster designs in both Hindi and English
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EXPLORATIONS -
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Interactive poster Design for taking suggestions and complaints
Slogan from the existing campaign
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CONCLUSION
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Swachh Bharat Summer Internship was a great experience. Choosing a different line like this one and getting the opportunity to work for the country was an overwhelming experience. Inspite of the communication gap due to language difference, I was able to work in the village because of the humble and welcoming nature of the residents. The interaction with the school students and teachers gave an insight about how these creative minds have ideas to recycle things. Conducting the competitions was a good way to interact with the students even more. My experience to work under the Swach Bharat Mission was a great one. I got a chance to meet and talk to the people in the roots of India.
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BIBLIOGRAPHY
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https://harpercollins.co.in/ www.historyfactory.com www.cghnyc.com https://www.mockupworld.co/ https://swachhindia.ndtv.com https://sbsi.mygov.in/ www.instagram.com
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Font family - Avenir
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa
Avenir - Black Oblique 35 pt
Aa Avenir - Heavy Oblique 12 pt
Headings
Sub-Headings
Aa Avenir - Book 12 pt
Aa Aa
Avenir - Book 8-10 pt
Body Copy
Image Captions
Background
C=0, M=0, Y=0, K=20
Harper Red
C=0, M=94, Y=100, K=0
Harper Blue
C=91, M=43, Y=0, K=0
Harper Gray
C=0, M=0, Y=0, K=56
Font Colour
C=0, M=0, Y=0, K=100
Swachh Bharat Mission
C=0, M=20, Y=100, K=0