BoFiNet Connect Newsletter

ISSUE 7 December 2022

BLOOD. THE BIGGEST GIFT OF ALL

FEATURED STORIES

BW INTERNET USAGE GETS A BOOST

S.H.E. CONDUCTS FIRST AID TRAINING

THE POWER OF BRANDING

BOFINET HUSTLERS: MPHO MOOKETSI

Blood Donation Drivel

Increase in Internet Uptake

MEET THE EDITORIAL TEAM

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

EDITOR'S NOTE Another good year comes to an end! This is a time to reflect and look back as well as look into the future.

Chawada K. Setlhako ANCHORMAN

We would like to thank all those who contributed to the success of the 7 issues of CONNECT. We also wish you a fantastic new year full of joy and happiness.

Email us at chawada@bofinet.co.bw

Dineo Rowland

WAR CORRESPONDENT

Contributors Victoria Rabasha GHOST WRITER

Bokamoso Malebogo MOHIRI

Follow BoFiNet on social media.

Innocent Molato PAPARAZZO

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

BOFINET GIVES BLOOD

On 16 December 2022 the BoFiNet HQ office was awash with bitter sweet emotions as people got ready to sit on the dreaded blood donation chair. It was great to witness people getting over their fear of needles just to save a stranger's life. This event was organised by the Wellness Department and 2

this is what Bagele Molalosi had to say; "Donating blood is a safe and simple procedure; all needles are new, sterile, used once only and incinerated after use.

Please dont be afraid to give blood" Kudos to the __ that managed to give blood!

GIVE BLOOD. SHARE LIFE.

Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

BW INTERNET USAGE GETS A BOOST! According to The World Bank, in 1998 Internet has been used by 1% of the total population of Botswana and by year 2020 internet usage had increased to 64% of the total population. This equates to 1.42 million users as per an article published by Lars Kamer at statista.com. As of January 2022, 1.5 million internet users were registered.

BoFiNet has been a major player in the increased accessibility and usage of the internet in Botswana. Through its Internet Protocol Transit (IPT) product, BoFiNet has enabled users to have access to online content through peering with different service providers in South Africa and London.

"From the diagram below, the greatest jump in internet usage occurred from year 2010 and was perhaps influenced by the introduction of the 4G LTE which ushered in the era of mobile broadband analog voice.

Over the years it has expanded its network infrastructure to reach different parts of the country that were not covered initially.

206 localities are currently connected to the national open access broadband infrastructure and with the Unleash 2025 In 2014 Statistics Botswana reported that strategy the remaining 193 are targeted to 85.3% of the total population used a mobile be covered by year 2025. These cellular phone and this increased infrastructure developments have accessibility to the internet for users. enabled provisioning of backhaul capacity to mobile operators for the

implementation of 3G, 4G and 5G networks therefore enabling mobile cellphone internet users. These infrastructure developments have enabled provisioning of backhaul capacity to mobile operators for the implementation of 3G, 4G and 5G networks therefore enabling mobile cellphone internet users. As at end of September 2022 Botswana’s total internet traffic amounted to 60.18 Gbps, a significant growth from when utilization was just 2.19 Gbps at end of year 2014.

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

A LOOK BACK TO 2022 While 2022 was by no means an easy year for us, there is a lot that we have to celebrate from it. We made some significant strides in growing our business and delivering on our mandate.

We secured a number of significant deals, including the SmartBots Village Connectivity project with annual revenue of P17m; the International Private Leased Circuit (IPLC) deal with Zamtel, valued at USD 165,000 over six (6) months; the Broadband Infraco Wet Segment deal, valued at P5m for a 10 year IRU; the Orange NLL capacity (IRU) valued at P11m; and the Police Safer City Expansion Project with expected total revenues of P11M over a three (3) year period.

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

S.H.E CONDUCTS FIRST AID TRAINING On Friday 9th December, the S.H.E Department took 24 S.H.E Champions through a rigorous refresher training on The Basics of First Aid. The champions were required to showcase their theoretical as well as physical knowledge to their peers to proof their grasp of the trade. It is well to note that BOFINET is in great hands with this lot!

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

BOFINET HUSTLERS: MPHO She not only manages the workforce of one of Botswana's corporate giant's, she also excels in a trade that so many have failed at. Mpho Mooketsi takes us through her passion for writing which has seen her through the publication of five books. With the pressures of work, she still finds time to follow her passion.

Mpho LM Mooketsi Head of Human Resources Business: Renowned Author

I am in the process of publishing my fifth story titled “ShadowChild”, which will be coming out in Q1 of 2023. This is a story I started writing while I was at Tirelo Sechaba in 1992! So, it has been a Work in Progress for thirty years. Let it never be said that all things can be rushed.

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Mpho's preferred genre is fiction. She has loved making up stories for as long as she can remember. According to Mpho, putting words on paper brings her joy and she enjoys the concept of bringing new characters to life, sharing the things that make them tick and making her readers either love them or hate them!

Her first publication was titled “Destructive Legacy”. This is a story she wrote when she was in her late teens and published when she was 21. She has since gone on to publish “Once Upon an African Moon”, “Once Upon an African Sun”, “Code of the Eagle” and “Spliced”.

Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

BOFINET HUSTLERS: MPHO "The last three stories are available online (Amazon) while she has hard copies of the first three.

Writing in Botswana has its challenges, one of which is finding people to purchase a product that is not deemed to be priority. Finding that group of people who love to lose themselves in a story is important. If, in the process, one can provide a little extra to support the family as well, then it is a bonus.

As such, while writing and reading may not be everybody’s cup of tea, finding something that you love which can increase the thickness of one’s wallet is definitely something to look into.

Buy now with one click

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HR Desk

Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

SIDE HUSTLE SERIES:

BRANDING YOUR PRODUCT FOR SUCCESS Whenever you design anything for your brand, design the way people look and think. In the example below a dummy coffee cup was made as a product and layed out in way a customer would identify it while buying. As in the coffee illustration this is how the people will view a product; Contrast Colors and fonts- This is what usually gives the first impression without a customer going into detail on the product.

The colors need to be clean and bold or loud depending on product category to attract the customer. Human beings have different reactions to colour: we can feel anxious, excited, calm or relaxed based on a color we see. Color is extremely important in any branding or marketing strategy and cannot be ignored.

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What am I looking at- Next the product needs to then address the question what am I looking as soon as the customer’s attention is grabbed and they have zoned in on the product. Here the customer then seeks to form the unique understanding of the product, Brand name, Product category, subcategory Why should I care- Thirdly the customer would look to connect with the product by finding the emotional reason to care about the product.

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What can It do for me?- Then the customer looks at the features of the product to identify how it can fulfill their needs and why should they care.

In this stage the customer makes the final decision on whether they would like to buy the product or not.

Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

SIDE HUSTLE SERIES:

BRANDING YOUR PRODUCT FOR SUCCESS In essence product branding is an important strategy that helps consumers identify and differentiate one product from another. Businesses of all sizes can successfully implement it and reap its benefits. Remember to also study the market your product is in what existing products do and decide if you want to comply or disrupt. Remember, Have a visual appeal, indicate what the product is, Trigger emotions and provide information that will help the customer decide.

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

SPOTTED.

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

Team BoFi not only works hard but PLAYS HARD as well!

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

FROM THE HR DESK...

WELCOME TO THE TEAM!

SPOT AWARDS Congratulations to the November stars.

Kodjo Mlazie Tshiamo P. Muzola Goitseone Lebengo Taboka Gazangeni Noah Ted Rutherford (x2) Tshepo Aubrey Segootsane Otilia Budi Tshiamo Tau Palalani Palalani Phenyo Kelaotswe Onkemetse Seosenyeng

Congratulations to the December stars.

Rachel M Seago Bokamoso Malebogo Chawada Setlhako

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Blood Donation Drivel

Increase in Internet Uptake

First Aid Training

BOFI Hustlers: Mpho Mooketsi

How to Brand Your Product

Spotted!

HR Desk

JANUARY BIRTHDAYS Let's be sure to wish our JANUARY BABIES a happy birthday this month!

Masego Chijoro 02 January

Morekolodi Matenanga 04 January

Kennedy Moses 04 January

Mellissa Rantona 07 January

Oarabile Ramatlakapela 16 January

Richard Richard 18 January

Kabelo Sebotso 20 January

Enele Keitumetse 20 January

Joyce Hetolang 21 January

Winnifred Baatlhodi Gothusang Teye Ofentse Nage Norman Bareki

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01 Jan 01 Jan 02 Jan 08 Jan

Gofaone Kebinaefe Lorraine Thato Selao Baboloki Gaebolae Tshiamo Kaboyatau

Chawada Setlhako 05 January

Lorato Batsile 06 January

Bokamoso Malebogo Keabetswe Segole 18 January 19 January

10 Jan 11 Jan 11 Jan 14 Jan

Seneo Pule 20 January Oaitse Masocha Calvin Gaoaaga Gadietsiwe Thobolo Tshepiso Tsolope

Tshepiso Baeng 31 January 17 Jan 21 Jan 24 Jan 30 Jan