H&D Branded 2021 COR Market Update

MARKET 2021 YEAR-END

REPORT BEAUFORT | HILTON HEAD ISLAND | MAINLAND | THE ISLANDS

EAL LT Y CHARTER ONE REA

TERONERE A LTY. CO M 1 #1 Ranked Real Estate CHAR Company in The Lowcountry

THE LOWCOUNTRY

Year-End 2021 Market Report Fervent buyer demand, driven by pandemic-induced changes to housing needs and preferences, reached extraordinary levels in 2021. The inventory of homes for sale remained low as home seller activity did not rise proportionally to meet this demand. New construction activity, while strong, remains limited by a combination of material and labor shortages, rising material costs, and a regulatory and operational environment that makes it difficult to scale quickly.

The strong seller’s market of 2020 continued and even strengthened in 2021, with inventory levels remaining low and multiple offer situations common across much of the housing market both locally and nationally. Multiple offers again drove prices significantly higher for the year.

Sales: Pending sales increased 1.2 percent, finishing 2021 at 7,469. Closed sales were up 7.4 percent to end the year at 7,299.

Listings: Comparing 2020 to the prior year, the number of homes available for sale was lower by 50.8 percent. There were 483 active listings at the end of 2021.

New listings increased by 1.4 percent to finish the year at 7,607.

Prices: Home prices were up compared to last year. The overall median sales price increased 11.7 percent to $410,000 for the year. Detached home prices were up 11.9 percent compared to last year, and Attached home prices were up 18.2 percent.

List Price Received: Sellers received, on average, 99.2 percent of their original list price at sale, a year-over-year improvement of 1.8 percent.

2

C H A R T E R O N E R E ALTY.C OM

The 2021 housing market was once again strong both locally and nationally. Inventory shortages and high buyer demand continued to push home prices higher - with multiple offers on a limited number of homes the common theme in most market segments.

This year looks to continue the trends seen over the last 18 months pushing home prices higher still. As mortgage rates are likely to continue to rise over the year, housing affordability will remain an important factor to watch.

CHAR TERONERE A LTY. CO M

3

THE LOWCOUNTRY

Market Overview Key Metrics Year-End 2020

Year-End 2021

Percent Change

New Listings

7,505

7,607

+1.4%

Pending Sales

7,380

7,469

+1.2%

Closed Sales

6,797

7,299

+7.4%

142

101

-28.9%

Median Sales Price

$367,000

$410,000

+11.7%

Average Sales Price

$507,320

$607,847

+19.8%

97.4%

99.2%

+1.8%

Days on Market

% of List Price Received

Quick Facts

+7.4% Change in Closed Sales 12-Month Average

-28.9%

+23.1%

Change in Days on Market 12-Month Average

Change in Average Sales Price 12-Month Average

-72.2% Change in Months Supply of Inventory 12-Month Average

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

4

C H A R T E R O N E R E ALTY.C OM

THE LOWCOUNTRY

Market Overview New Listings Month

# of New Listings

# of New Listings Prior Year

% Change

January 2021

598

606

-1.3%

February 2021

683

657

+4.0%

March 2021

878

743

+18.2%

April 2021

755

425

+77.6%

May 2021

691

532

+29.9%

June 2021

691

716

-3.5%

July 2021

629

735

-14.4%

August 2021

665

707

-5.9%

September 2021

610

683

-10.7%

October 2021

553

724

-23.6%

November 2021

462

567

-18.5%

December 2021

392

410

-4.4%

12-Month Avg

634

625

+1.4%

Historical New Listings by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M

5

THE LOWCOUNTRY

Market Overview Pending Sales Month

# of Pending Sales

# of Pending Sales Prior Year

% Change

January 2021

673

446

+50.9%

February 2021

731

537

+36.1%

March 2021

919

407

+125.8%

April 2021

742

296

+150.7%

May 2021

629

593

+6.1%

June 2021

588

852

-31.0%

July 2021

519

799

-35.0%

August 2021

595

765

-22.2%

September 2021

581

770

-24.5%

October 2021

555

764

-27.4%

November 2021

541

660

-18.0%

December 2021

398

491

-18.9%

12-Month Avg

622

615

+1.2%

Historical Pending Sales by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

6

C H A R T E R O N E R E ALTY.C OM

THE LOWCOUNTRY

Market Overview Closed Sales Month

# of Closed Sales

# of Closed Sales Prior Year

% Change

January 2021

536

336

+59.5%

February 2021

501

347

+44.4%

March 2021

757

499

+51.7%

April 2021

742

416

+78.4%

May 2021

676

343

+97.1%

June 2021

692

553

+25.1%

July 2021

624

737

-15.3%

August 2021

550

701

-21.5%

September 2021

527

736

-28.4%

October 2021

546

740

-26.2%

November 2021

549

636

-13.7%

December 2021

574

753

-23.8%

12-Month Avg

608

566

+7.4%

Historical Closed Sales by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M

7

THE LOWCOUNTRY

Market Overview Days on Market Until Sale Month

Days on Market

Days on Market Prior Year

% Change

January 2021

133

136

-2.2%

February 2021

126

149

-15.4%

March 2021

115

150

-23.3%

April 2021

101

134

-24.6%

May 2021

97

133

-27.1%

June 2021

92

147

-37.4%

July 2021

90

142

-36.6%

August 2021

89

157

-43.3%

September 2021

91

152

-40.1%

October 2021

85

142

-40.1%

November 2021

97

128

-24.2%

December 2021

99

125

-20.8%

12-Month Avg

101

142

-28.9%

Historical Days on Market Until Sale by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

8

C H A R T E R O N E R E ALTY.C OM

THE LOWCOUNTRY

Market Overview Median Sales Price Month

Median Sales Price

Median Sales Price Prior Year

% Change

January 2021

$389,893

$334,710

+16.5%

February 2021

$388,650

$322,783

+20.4%

March 2021

$378,300

$352,000

+7.5%

April 2021

$391,450

$335,000

+16.9%

May 2021

$410,000

$325,000

+26.2%

June 2021

$400,000

$355,000

+12.7%

July 2021

$400,000

$360,000

+22.2%

August 2021

$403,906

$376,000

+7.4%

September 2021

$393,000

$388,920

+1.0%

October 2021

$453,770

$395,000

+14.9%

November 2021

$430,000

$390,165

+10.2%

December 2021

$465,131

$378,000

+23.1%

12-Month Avg

$410,000

$367,000

+11.7%

Historical Median Sales Price by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M

9

THE LOWCOUNTRY

Market Overview Average Sales Price Month

Average Sales Price

Average Sales Price Prior Year

% Change

January 2021

$521,696

$399,645

+30.5%

February 2021

$526,692

$430,178

+22.4%

March 2021

$601,011

$449,768

+33.6%

April 2021

$545,727

$455,144

+19.9%

May 2021

$598,695

$456,844

+31.1%

June 2021

$654,367

$488,185

+34.0%

July 2021

$653,496

$500,770

+30.5%

August 2021

$626,504

$548,392

+14.2%

September 2021

$606,913

$557,142

+8.9%

October 2021

$667,864

$568,960

+19.1%

November 2021

$611,627

$545,831

+12.1%

December 2021

$670,410

$521,379

+28.6%

12-Month Avg

$607,847

$507,320

+23.1%

Historical Average Sales Price by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

10 C H A R T E R O N E R E ALTY.C OM

THE LOWCOUNTRY

Market Overview Percent of List Price Received Month

% of List Price Received

% of List Price Received Prior Year

% Change

January 2021

98.3%

96.8%

+1.5%

February 2021

98.4%

97.3%

+1.1%

March 2021

98.3%

97.2%

+1.1%

April 2021

99.0%

97.1%

+2.0%

May 2021

99.6%

97.1%

+2.6%

June 2021

100.2%

96.6%

+3.7%

July 2021

99.7%

97.2%

+2.6%

August 2021

99.4%

97.8%

+1.6%

September 2021

99.4%

97.6%

+1.8%

October 2021

99.1%

97.7%

+1.4%

November 2021

99.1%

97.7%

+1.4%

December 2021

99.7%

97.9%

+1.8%

12-Month Avg

99.2%

97.4%

+1.8%

Historical Percent of List Price Received by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M 11

THE LOWCOUNTRY

Market Overview Inventory of Homes for Sale Month

# of Homes For Sale

# of Homes For Sale Prior Year

% Change

January 2021

839

2,145

-60.9%

February 2021

743

2,155

-65.5%

March 2021

659

2,351

-72.0%

April 2021

624

2,354

-73.5%

May 2021

624

2,165

-71.2%

June 2021

654

1,910

-65.8%

July 2021

745

1,726

-56.8%

August 2021

767

1,578

-51.4%

September 2021

736

1,393

-47.2%

October 2021

674

1,278

-47.3%

November 2021

545

1,122

-51.4%

December 2021

483

981

-50.8%

12-Month Avg

684

1,052

-35.0%

Historical Inventory of Homes for Sale by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

12 C H A R T E R O N E R E ALTY.C OM

THE LOWCOUNTRY

Market Overview Months Supply of Inventory Month

Months Supply of Inventory

Months Supply of Inventory Prior Year

% Change

January 2021

1.3

4.6

-71.7%

February 2021

1.1

4.6

-76.1%

March 2021

1.0

5.1

-80.4%

April 2021

.9

5.3

-83.0%

May 2021

.9

4.9

-81.6%

June 2021

.9

4.0

-77.5%

July 2021

1.1

3.5

-68.6%

August 2021

1.1

3.0

-63.3%

September 2021

1.1

2.5

-56.0%

October 2021

1.1

2.2

-50.0%

November 2021

0.9

1.9

-52.6%

December 2021

1.6

1.6

-50.0%

12-Month Avg

1.0

3.6

-72.2%

Historical Months Supply of Inventory by Month

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M 13

HILTON HEAD ISLAND

Year-End Highlights Hilton Head Island Homes Year-End 2020

Year-End 2021

Percent Change

New Listings

1,659

1,419

-14.5%

Closed Sales

1,572

1,474

-6.2%

$625,000

$799,950

+28.0%

153

96

-37.0%

Year-End 2020

Year-End 2021

Percent Change

New Listings

1,421

1,613

+13.5%

Closed Sales

1,399

1,518

+8.5%

$302,500

$359,100

+18.7%

125

75

-39.5%

Median Sales Price Days on Market

Hilton Head Island Villas

Median Sales Price Days on Market

Number of Closed Sales at Various Price Points Under $500K

1,638

$500K - $750K

675

$750K - $1M

406

$1M - $1.5M

279

$1.5M & Above

309

Represents Homes, Villas, and Lots This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

14 C H A R T E R O N E R E ALTY.C OM

MAINLAND 29910 & 29909

Year-End Highlights Mainland Homes Year-End 2020

Year-End 2021

Percent Change

New Listings

3,000

2,896

-3.5%

Closed Sales

2,722

2,990

+9.8%

$335,000

$385,115

+15.0%

134

95

-29.1%

Median Sales Price Days on Market

Number of Closed Sales at Various Price Points Under $500K

2,549

$500K - $750K

485

$750K - $1M

219

$1M - $1.5M

153

$1.5M & Above

137

Represents Homes, Villas, and Lots

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M 15

HILTON HEAD ISLAND AND DAUFUSKIE

Year-End Snapshot

By Community

MLS Area/Neighborhood Daufuskie Island Homes Villas Lots Folly Field Homes Villas Lots Forest Beach Homes Villas Lots Hilton Head General Homes Villas Lots Hilton Head Plantation Homes Villas Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

65 5 57

74 8 84

+13.8% +60.0% +47.3%

12 141 3

18 171 8

+50.0% +21.2% +166.6%

60 264 8

60 351 2

0% +32.9% -75.0%

222 372 48

243 416 101

+9.4% +11.8% +110.4%

330 15 14

243 19 22

-26.3% +26.6% +57.1%

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

16 C H A R T E R O N E R E ALTY.C OM

MLS Area/Neighborhood Indigo Run Homes Villas Lots Long Cove Homes Lots Palmetto Dunes Homes Villas Lots Palmetto Hall Homes Lots Port Royal Homes Villas Lots Sea Pines Homes Villas Lots Shipyard Homes Villas Lots Spanish Wells Homes Lots Wexford Homes Lots Windmill Harbour Homes Villas Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

69 3 18

67 1 24

-2.8% -66.6% +33.3%

46 15

53 12

+15.2% -20.0%

125 264 14

127 261 11

+1.6% -1.1% -21.4%

64 11

36 21

-43.7% +90.9%

82 8 14

51 18 9

-37.0% +125.0% -35.7%

355 189 17

335 156 20

-5.6% -17.4% +17.6%

14 119 0

14 114 3

0% -4.2% +300.0%

13 0

19 3

+46.1% +300.0%

56 19

46 17

-17.8% -10.5%

27 12 13

45 6 22

+66.6% -50.0% +69.2% CHAR TERONERE A LTY. CO M 17

MAINLAND 29909 & 29910

Year-End Snapshot

By Community

MLS Area/Neighborhood Belfair Homes Lots Berkeley Hall Homes Lots Bluffton General Homes Villas Lots Callawassie Island Homes Lots Colleton River Homes Lots Hampton Hall Homes Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

69 12

60 25

-13.0% +108.3%

49 22

61 20

+32.6% -9.0%

1215 143 47

1287 181 72

+5.9% +26.5% +53.1%

45 7

73 28

+62.2% +300.0%

62 30

43 59

-30.6% +96.6%

92 1

102 34

+10.8% +3300.0%

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

18 C H A R T E R O N E R E ALTY.C OM

MAINLAND 29909 & 29910

Year-End Snapshot

By Community

MLS Area/Neighborhood Hampton Lake Homes Villas Lots Moss Creek Homes Villas Lots Oldfield Homes Lots Palmetto Bluff Homes Lots Rose Hill Homes Lots Sun City/Riverbend Homes Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

123 2 37

101 10 41

-17.8% +400.0% +10.8%

112 9 9

78 3 5

-30.3% -66.6% -44.4%

46 27

57 23

+23.9% -14.8%

102 162

112 168

+9.8% +3.7%

22 22

93 19

+322.7% -13.6%

699 8

776 9

+11.0% +12.5%

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

CHAR TERONERE A LTY. CO M 19

BEAUFORT

Year-End Snapshot

By Community

MLS Area/Neighborhood Battery Point Homes Lots Bull Point Homes Lots Cat Island Homes Lots Celadon Homes Lots Coosaw Point Homes Lots Dataw Island Homes Lots Fripp Island Homes Lots Habersham Homes Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

22 2

42 5

+90.9% +150.0%

4 7

6 20

+50.0% +185.7%

26 6

26 16

0% +166.6%

17 4

22 5

+29.4% +25%

19 11

19 28

0% +264.2%

122 14

123 51

+0.81% +264.2%

197 49

158 112

-19.7% +128.5%

60 71

85 90

+41.6% +26.7%

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market.

20 C H A R T E R O N E R E ALTY.C OM

MLS Area/Neighborhood Harbour Island Homes Lots Hundred Pines Homes Lots Ladys Island Homes Lots Mossy Oaks Homes Lots New Point Homes Lots Pigeon Point Homes Lots Pleasant Point Homes Lots Port Royal Homes Lots Royal Pines Homes Lots Shell Point Homes Lots Spanish Point Homes Lots St Helena Homes Lots

Year-End 2020 Closed Sales

Year-End 2021 Closed Sales

Percent Change

78 10

94 36

+20.51% +260.0%

14 1

8 0

-42.8% -100.0%

474 92

521 173

+9.9% +88.0%

161

143

-11.1%

5

5

0%

14 1

16 5

+14.2% +400%

31 1

46 1

+48.3% 0%

35 9

37 15

+5.7% +66.6%

211 25

251 27

+146.9% +8.0%

54 2

68 4

+25.9% +100.0%

31 3

45 3

+45.1% 0%

6 1

5 0

-16.6% -100%

95 64

106 118

+11.57% +84.3% CHAR TERONERE A LTY. CO M 21

#1 Real Estate Brokerage in the Lowcountry We Sell A Property Every 3 Hours*

SALES VOLUME BY COMPANY FOR ALL HILTON HEAD ISLAND & MAINLAND AREAS CLOSED BETWEEN 01/01/21 & 12/31/2021

$1Billion+ ($1,978,027,340) COMPANY #2

$663M

COMPANY #3

$527M

COMPANY #4

$469M

COMPANY #5

$386M

COMPANY #6

$351M

COMPANY #7

$347M

COMPANY #8

$303M

COMPANY #9

$301M

COMPANY #10

$268M

This information is based on data provided by Resides MLS. Resides MLS does not guarantee and is not in any way responsible for its accuracy.

Data provided by Resides MLS may not reflect all real estate activity in the market. Based on Charter One Realty’s 2021 YTD Closed transactions.

22 C H A R T E R O N E R E ALTY.C OM

BROKERAGE IN THE LOWCOUNTRY

Representing More $1 Million Plus Buyers Than Any Other Brokerage In The Lowcountry Shown in Number of Buyer Purchases January 2021 - December 2021

228 COMPANY #2

88

COMPANY #3

72

COMPANY #4

46

COMPANY #5

43

Representing More $1 Million Plus Sellers Than Any Other Brokerage In The Lowcountry Shown in Number of Seller Transactions January 2021 - December 2021

271 COMPANY #2

79

COMPANY #3

51

COMPANY #4

50

COMPANY #5

43

CHAR TERONERE A LTY. CO M 23

#1Visited

REAL ESTATE WEBSITE IN THE LOWCOUNTRY

CharterOneRealty.com

24 C H A R T E R O N E R E ALTY.C OM

IT IS NOT ABOUT BEING ONLINE - IT IS ABOUT BEING FOUND ONLINE. We continue to push boundaries and learn new techniques to drive the most relevant buyers to CharterOneRealty.com maximizing the potential for your property to be found quickly on the web.

Our innovative online marketing campaigns place us in top positions on all search engines, which means that when your property is listed with Charter One Realty, it will receive maximum exposure ensuring your listing is seen by engaged and qualified buyers.

Our Effective Print & Digital Techniques Produce

WEBSITE VISITOR TRAFFIC FROM JANUARY - DECEMBER 2021 Top 10 local brokerage websites as ranked by visitors.*

1,200,000

1 Million+

1,000,000

of Search Engines

DunesRealEstate.com

HiltonHeadHomes.com

TheAllianceGroupRealty.com

HomesonHiltonHead.com

TheOceanBroker.com

LowcountryRealEstate.com

200,000

HiltonHeadRealEstates.com

Page #1

400,000

Weichertcp.com

Found on

600,000

CollinsGroupRealty.com

Pageviews in 2021

800,000 CharterOneRealty.com

2.5 Million+

NUMBER OF WEBSITE VISITORS

Website Visitors in 2021

0

*This information is based on data provided by SimilarWeb from January 1, 2021 - December 31, 2021. The content, data, and other information contained and provided on or through the product is for informational purposes only. Such information is believed to be reliable; however, SimilarWeb does not warrant its accuracy, timeliness, or completeness.

CHAR TERONERE A LTY. CO M 25

CHARTER ONE REALTY

Local Rankings #1 #1

Ranked Real Estate Brokerage in the Lowcountry for closed sales volume and transactions since 2011

Luxury Brokerage for closed sales volume and transactions of $1 Million plus properties

Voted Best Real Estate Company Several Years in a Row

26 C H A R T E R O N E R E ALTY.C OM

9 Office Locations

Over 150 Sales Associates

Across the Lowcountry

And More Than 50 Service Professionals

CHARTER ONE REALTY

National Rankings Charter One Realty ranks among real estate’s elite brokerages in America according to several independent organizations that monitor and measure the industry.

TOP

With a total sales volume of nearly $2 billion and completing more than 2,700 transactions in 2021, Charter One Realty placed among the top national brokerages in the U.S. according to the Swanepoel Mega 1000 list, RIS Media Power Broker Survey, and the REAL Trends 500.

1%

With approximately 86,000 real estate brokerages nationwide, Charter One Realty ranks among the top 1% of all U.S. brokerages.

SWANEPOEL MEGA 1000 LIST

#219 RANKED

out of the top 1,000 brokerages in the U.S. based on sales volume.

RIS MEDIA POWER BROKERS

#200 RANKED

out of the top 1,000 brokerages in the U.S. based on sales volume.

TOP

REAL TRENDS 500

500

Ranked in the top 500 Brokerages in the U.S. by sales volume and transaction sides.

CHAR TERONERE A LTY. CO M 27

AFFILIATES Largest Global Network of Leading Independently Owned Real Estate Companies

Largest International Network of the Most Powerful Independent Brokerages For listings $1 Million and up

A Collection of the Finest Real Estate Firms in the World Showcased on LuxuryRealEstate.com For listings $500,000 and up

Charter One Realty Partners with the Brokerages Within These Top Luxury Networks to Market Your Home to the World’s Most Affluent Buyers.

28 C H A R T E R O N E R E ALTY.C OM

CHAR TERONERE A LTY. CO M 29

The Largest Global Network of Independently Owned Real Estate Companies Maximizing the exposure of your property to motivated buyers looking to relocate.

120 CLIENT Introductions Made Daily Worldwide

1.3 MILLION Global Transactions Annually

1.3 MILLION

$296

GLOBAL TRANSACTIONS ANNUALLY

BILLION IN HOME SALES VOLUME IN 2020 AMONG THE TOP 500 U.S. FIRMS

120

CLIENT INTRODUCTIONS MADE DAILY WORLDWIDE

40%

OF TOP 125 U.S. MARKETS WHERE A LEADINGRE AFFILIATE RANKS NUMBER 1

More Sales Volume than Any Other Real Estate Network, National Brand, or Franchise 30 C H A R T E R O N E R E ALTY.C OM

Sourced from REAL Trends 500 for 2020, realtrends.com.

When Your Property is Listed with Charter One Realty it is Promoted on LeadingRE.com

Found on

550

Affiliate Websites

Throughout

73

Countries

Presented to

150,000

Associates Worldwide

WELL CONNECTED Our network connects us, and you, to luxury experts and buyers in 800+ major cities from Bangkok to Barcelona — not just within one brand or company, but among the finest, most wellknown leaders in each market. These relationships generate thousands of client introductions and billions in sales each year. *Reserved for Properties Listed at $500,000 and above.

Signature

the TERONERE collection CHAR A LTY. CO M 31

An Exclusive Network Reaching High-Net-Worth Buyers Around the World

g LUXURY PORTFOLIO & LEADINGRE g LEADINGRE

YOUR ASSURANCE OF QUALITY The quality of the professional you retain and the company for which they work should be unquestionable.

Companies that apply for membership in Leading Real Estate Companies of the World® must meet a standard of quality and performance to be accepted and remain in the network. Even fewer firms qualify for entry into Luxury Portfolio International.® These brands truly are a mark of excellence.

ONLY 20%

of applicants qualify for membership 32 C H A R T E R O N E R E ALTY.C OM

© 2021 Luxury Portfolio International® | Each firm independently owned and operated. Equal Housing Opportunity.

When Your Property is Listed with Charter One Realty it is Posted on LuxuryPortfolio.com* More than 3 million affluent consumers visit the flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties and a discerning lifestyle.

And Displayed on Key Websites Around The World wsj.com

mansionglobal.com

barrons.com and Penta online ($1 Million +)

grupoexpansion.com

JamesEdition.com and Bloomberg Property Listings ($1 Million +)

*For qualifying properties.

countrylife.co.uk

($1 Million +)

marketwatch.com

youtube.com (via LuxeTour™)

juwai.com

WeChat ($1 Million +)

leadingre.com

CHAR TERONERE A LTY. CO M 33

REACHING HIGH-NET-WORTH BUYERS Statistics show Luxuryportfolio.com visitors plan to spend $1M+ on their next home:*

Every year, millions of affluent consumers visit luxuryportfolio.com to browse in a setting dedicated solely to significant properties and a discerning lifestyle. These are high-net-worth buyers, not dreamers.

Globally, their average liquid assets are $10.3 million, and 69% own a second home. In the U.S. alone, luxuryportfolio.com curates more properties priced over $1 million than any other luxury property network. Globally, LPI markets approximately 50,000 properties annually. Their proprietary LuxeAnalytics application gives you a real-time view into where your listing is reaching potential buyers.

$10.3 M Liquid Assets

69%

Own a Second Home

YOUR PROPERTY WILL BE TRANSLATED INTO:

9

Languages

34 C H A R T E R O N E R E ALTY.C OM

60+

Currencies

*According to YouGov Affluent Perspective; Global respondents in the market or a primary personal residence over $1 million in the next three years.

LUXURY IS OUR BUSINESS A property such as yours requires a tailored and strategic approach to pricing, marketing and negotiation. Luxury Portfolio International® members represent a level of expertise which gives you the confidence that comes from working with the very best.

HIGH PROFILE MEDIA PROMOTION OPTIONS Our Luxury affiliates are constantly researching and tracking the latest trends of affluent consumers around the world. Armed with this knowledge, Charter One Realty understands how to best position your property and effectively reach today’s luxury buyer through print and digital outlets.

Luxury Portfolio provides sophisticated digital advertising tools to our agents, including email marketing opportunities that target other agents around the world to share significant listings, and banner ad technology that strategically reaches luxury homebuyers browsing online.

CHAR TERONERE A LTY. CO M 35

36 C H A R T E R O N E R E ALTY.C OM

For nearly 35 years, Who’s Who in Luxury Real Estate (LRE®) has represented the world’s top high-end real estate professionals from both independent and franchised companies and provided them with the best possible marketing tools and connections to the best luxury real estate professionals around the world.

Charter One Realty: 150+ Sales Professionals 9 Offices Who’s Who of Luxury Real Estate: 125,000+ Sales Professionals Member Offices in 35+ Countries

A GLOBAL COMMUNITY OF LOCAL EXPERTS The global relationships cultivated through members of Who’s Who in Luxury Real Estate provide unmatched promotion for your luxury real estate and connections to local real estate professionals around the world. This hand-selected group with properties in more than 60 countries collectively sells over $240 billion of real estate annually making it the most elite and comprehensive luxury real estate network in the world. *Reserved for Properties Listed at $500,000 and above.

CHAR TERONERE A LTY. CO M 37

A Closer Look

When your Property is Listed with Charter One Realty, it is Showcased on the #1 Portal for Luxury Properties

Page Views per month: 6,376,496* Users per month: 172,766** Men/Women: 54.2% / 45.8% Average Age: 34

As exclusive partners of Who's Who in Luxury Real Estate, the properties we represent are showcased on LuxuryRealEstate.com, the #1 portal for luxury properties online presenting more multi-million-dollar estates than any near-peer.

Average Household Income: $398,029 Average Value of Household Assets: $1,913,008

LuxuryRealEstate.com The Webby Award-Winning Luxury Real Estate Website with the Most Multi-Million Dollar Properties LUXURYREALESTATE.COM

25,126

SOTHEBY’S

22,320 21,247

CHRISTIE’S

20,495

LUXURY PORTFOLIO

11,778

SAVILLS

10,879

KNIGHT FRANK CB GLOBAL LUXURY

38 C H A R T E R O N E R E ALTY.C OM

8,683

MAXIMIZING PROPERTY EXPOSURE

Global Network

GLOBAL LUXURY SEARCH

Who’s Who in Luxury Real Estate members around the world display the Global Luxury Search link reach on their websites allowing markets around the world. With listings in more than 60 countries, LuxuryRealEstate.com’s international is unparalleled. visitors to view the entire LuxuryRealEstate.com collection of EVENTS from their local real estate websites providing both THE NETWORK properties Regarded as one of the ‘Best Conferences Associates .............................................................125,000+ local and global promotion ofReal yourEstate luxury real estate.

Who’s Who in Luxury Real Estate offers opportunities to connect with top luxury real estate professionals in unique

Offices ...................................................................3,250

and Events for Luxury Brokers’ by Placester, four annual

Members ...............................................................424

networking events connect key industry leaders from top

Countries with Offices ..........................................38

international companies.

MEMBERS

MAGAZINE

Consistently recognized with the industry’s most

Luxury Real Estate Magazine is an award-winning publication

coveted awards from REAL Trends, National

of the most affluent audiences around the world. In

Association of REALTORS®, The International

addition, they are stocked in international newsstands and

Property Awards, New York Times and Forbes.

YOUR PROPERTY CAN80 BEcountries.

FOUND FROM international airline lounges in more than

450+ AFFILIATE SITES IN 40+ COUNTRIES

CHAR TERONERE A LTY. CO M 39

c h a rt er on er e a lt y. c o m RANKED AMONG THE TOP 500 BROKERAGES IN THE U.S.

CHARTER ONE REALTY 11 & 5 Park Lane, Hilton Head 843-785-4460

CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710

CHARTER ONE REALTY BEACH MARKET 2 N Forest Beach Drive, Suite 119, Hilton Head 843-785-1115

CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400

CHARTER ONE REALTY NORTH 200 Merchant Street, Hilton Head 843-681-3307

CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830

CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055

CHARTER ONE REALTY BEAUFORT 203A Carteret Street, Beaufort 843-379-4460

CHARTER ONE REALTY COMMERCIAL 1 Promenade Street, Suite 101, Bluffton 843-815-0055

BECKY HERMAN

MONICA DAVIS

TIERRA SCHAFFER

MICHELLE ELLIOTT

www.hermananddavis.com office | 843.891.2169 | email | info@hermananddavis.com

LYNN SHEALY