2020 Year- End Market Report - Charter One Realty

2020 YEAR-END

Market Report BEAUFORT | HILTON HEAD ISLAND | MAINLAND | THE ISLANDS

CHARTER ONE REALTY #1 Ranked Real Estate Company in The Lowcountry

CHARTER ONE REALTY ONE COMPANY | ONE VISION | ONE MISSION

Charter One Realty sets itself apart as a trusted brokerage in the Lowcountry through our diverse team of expert real estate professionals, support staff, and management.

Our extensive knowledge of current market conditions, negotiation, and years of experience in the Lowcountry’s unique real estate market has helped our brand grow through local and international markets.

With unparalleled market expertise, resources, leadership, integrity, and professional service, Charter One Realty strives to provide a superior client experience across all market segments.

One

e

Year-End 2020 Market Report

SERVING THE LOWCOUNTRY 9 LOCATIONS

Charter One Realty has 9 offices in the Coastal Lowcountry from Hilton Head Island to Beaufort. Three of those offices are located just outside of the gates of some of the most prestigious communities in the area - Belfair, Berkeley Hall, and Hilton Head Plantation.

CHARTER ONE REALTY 11 & 5 Park Lane, Hilton Head 843-785-4460

CHARTER ONE REALTY PROMENADE 1 Promenade Street, Bluffton 843-815-0055

CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400

CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119 Hilton Head 843-785-1115

CHARTER ONE REALTY COMMERCIAL 1 Promenade Street, Bluffton 843-815-0055

CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Okatie 843-705-2830

CHARTER ONE REALTY NORTH 81 Main Street, Hilton Head 843-681-3307

CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710

CHARTER ONE REALTY BEAUFORT 1001 Bay Street, Suite 25, Beaufort 843-379-4460 Relocating to: 203 Carteret Street, Suite 101 in 2021

www.

CharterOneRealty.com (844) 526-0002 CharterOneRealty.com | 844-526-0002 | Info@CharterOneRealty.com

2020 REAL ESTATE MARKET REPORT 2020 - A YEAR LIKE NO OTHER We are pleased to share our Year-End 2020 Real Estate Market Report covering the Lowcountry including Beaufort, Daufuskie Island, Hilton Head Island, and the Mainland.

Once again, Charter One Realty is THE Market Leader for Lowcountry sales in 2020: Daily Sales: Charter One Realty averaged MORE THAN 7 properties sold each day.

Sales Volume: Charter One Realty's sales volume total was MORE THAN 3 TIMES the #2 ranked brokerage in the Lowcountry.

Clients Successfully Represented: Charter One Realty represented MORE THAN 2 TIMES the number of buyers and sellers than the #2 ranked brokerage in the Lowcountry.

This high level of consistent performance year after year is a direct result of our firm's reach and power combined with the ongoing commitment made by our sales professionals and staff to provide the highest level of service and expertise to buyers and sellers alike. It would be our privilege to service all of your real estate needs throughout the Lowcountry of South Carolina.

SALES VOLUME BY COMPANY Charter One Realty closed out 2020 in style by once again leading the Lowcountry real estate market, commanding a majority 22% market share of residential real estate in our area including Beaufort, Hilton Head Island, the Mainland, and the Islands.

CHARTER ONE REALTY

SALES VOLUME

$1.6 BILLION+

$471M $330M

Charter One Company #2 Realty

$330M

Company #3

Company #4

$321M

Company #5

$297M

Company #6

$232M

Company #7

$217M

$207M

Company #8

Company #9

$183M

Company #10

STRENGTH IN NUMBERS 2020 BUYERS AND SELLERS REPRESENTED 2020 SELLERS REPRESENTED

2020 BUYERS REPRESENTED

COMPANY #2

460

719

COMPANY #4

324

345

CHARTER ONE REALTY COMPANY #3 COMPANY #5

1,461 362 244

1,277 461 199

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.

2020: A YEAR LIKE NO OTHER

SALES Pending sales increased 30.7 percent, finishing 2020 at 7,301. Closed sales were up 24.0 percent to end the year at 6,781.

6,781

As unexpected as a global pandemic was, so too was the reaction of homebuyers. After a dip in March and April, sales suddenly began to climb. Total year-end sales volume in the Lowcountry was at the highest level in history and far stronger than predicted before the pandemic. Buyers were driven by a desire for larger, suburban homes with dedicated spaces for working and schooling.

Buyer activity was the leader in 2020. With mortgage interest rates setting record lows multiple times throughout the year and a strong drive by many buyers to secure a better housing situation – in part due to the new realities brought on by COVID-19 – many segments of the market experienced a multiple-offer frenzy not seen in the last 15 years or more.

While markedly improved from their COVID-19 spring lows, seller activity continued to lag buyer demand, which had the effect of strengthening the ongoing seller’s market for most housing segments as inventories remained at record lows.

5,171

2018

5,470

+5.8%

+24.0%

2019

2020

PRICES Home prices were up compared to last year. The overall median sales price increased 13.0 percent to $367,250 for the year. Single family home prices were up 11.5 percent compared to last year, and condo/villa prices were up 17.0 percent. $507,569

$405,818

2018

$421,370

+3.8%

+20.5%

2019

2020

250

# CONTRACTS

BY PEND DATE

200

200 196

193194

189

Previous High: 184 in 2005

188

183 180

186185 180

183 182 180 177 177 171 171 167

178 171

178 168

159

Number of Contracts

H, L, V & Comm. in Bluffton, Hardeeville, Hilton Head, Okatie, Pritchardville per HHIMLS

207

148 143

150

100

92

128 141 137138 135 134 120 118133 115 130 129128 127 111111 125 121 123121105 116 116 114 99 96 110 110 108 97

79

102

99

85

75 50

64

63 61

64 55 43 44

43

39

31

43

49

125125 121123

121

107 104 104 95

95

98

119

117116

100

100 99

94

98

102

89

96 83 73

69 54

76

72

69

60

59

44 43 46

95

104

81

61

61 45

53

51

40 41

150

145

142 135

53

46

42 42

44 36

30

40

35

41

35

39 40 41

43 35

27

32

36

31 32

37 25 27 24 27

35

33 24

17

22

21

24

2008 (Worst in 20 Yrs.)

2019 (Best in 20 Yrs.)

Wk 52

Wk 51

Wk 50

Wk 49

Wk 48

Wk 47

Wk 46

Wk 45

Wk 44

Wk 43

Wk 42

Wk 41

Wk 40

Wk 39

Wk 38

Wk 37

Wk 36

Wk 35

Wk 34

Wk 33

Wk 32

Wk 31

Wk 30

Wk 29

Wk 28

Wk 27

Wk 26

Wk 25

Wk 24

Wk 23

Wk 22

Wk 21

Wk 20

Wk 19

Wk 18

Wk 17

Wk 16

Wk 15

Wk 14

Wk 13

Wk 12

Wk 11

Wk 10

Wk 09

Wk 08

Wk 07

Wk 06

Wk 05

Wk 04

Wk 03

Wk 02

Wk 01

0

2020

The housing market in 2020 proved to be incredibly volatile, yet resilient, ending the year with an incredible surge of activity. Home sales and prices were higher than 2019 across most market segments and across most of the country. Buyer activity recovered significantly from the COVID-19 spring decline, resulting in extremely high consumption rates that severely impacted the supply of homes for sale.

As we look to 2021, signals suggest buyer demand will remain elevated and tight inventory will continue to invite multiple offers and higher prices across much, if not all, of the housing inventory. Mortgage rates are expected to remain low, helping buyers manage some of the increases in home prices and keep them motivated to lock in their housing costs for the long term. These factors will provide substantial tailwinds for the housing market into the new year.

Gazing Into The Crystal Ball

So what does this mean for 2021? The lack of homes for sale remains an impediment for buyers and sellers alike.

However, we can report that just weeks into the new year, Charter One Realty is experiencing even greater demand than we did in the second half of 2020.

Work from home policies are becoming permanent for many employees, and interest rate projections indicate they will start to rise in 2021, albeit nominally.

There is no question that the real estate market bounced back in an unsurpassed way after COVID-19 first took hold last spring. The result led to demand far outpacing supply. Bidding wars were commonplace, and we closed multiple transactions without the buyers ever having set foot in the property until after it closed. None of us could have anticipated that this would be a part of the real estate narrative for 2020.

In retrospect, it was easy to see what drove the market; the pandemic provided buyers an opportunity to assess where they would prefer to raise their families.

They took a hard look at the Lowcountry lifestyle and liked what they saw. Additionally, many companies re-evaluated their work from home policies, giving employees far more options on where they could live.

Financial markets remained strong, and interest rates remained at record lows - even for jumbo loans.

While states wrestle with vaccine roll-outs, the pandemic may be with us for the foreseeable future.

Ultimately, we cannot say for certain how 2021 will wind up, but we believe that current market activity will continue at least into the latter part of this year.

Now more than ever, buyers and sellers will benefit from the local market knowledge our associates possess.

Current market dynamics mean that our real estate professionals are all the more valuable. Please call us to learn how one of our sales professionals may best help you navigate the state of the real estate market in the Lowcountry.

WHAT RECORD-LOW INVENTORY MEANS FOR YOU The real estate market is expected to do very well in 2021, with mortgage rates that are hovering at historic lows and forecasted by experts to remain favorable throughout the year. One challenge to the housing industry, however, is the lack of homes available for sale today. The National Association of Realtors (NAR) released their Existing Home Sales Report which shows that the inventory of homes for sale is currently at an alltime low. The report explains: “Total housing inventory at the end of December totaled 1.07 million units, down 16.4% from November and down 23% from one year ago (1.39 million). Unsold inventory sits at an all-time low 1.9-month supply at the current sales pace, down from 2.3 months in November and down from the 3.0-month figure recorded in December 2019. NAR first began tracking the single-family home supply in 1982.”

What Does This Mean for You? If You Are a Buyer: Be patient during your home search. It may take time to find a home you love. Once you do, however, be ready to move forward quickly. Get pre-approved for a mortgage, be prepared to make a competitive offer from the start, and know that a shortage in inventory could mean you may enter a bidding war. Calculate just how far you are willing to go to secure a home and lean on your real estate professional as an expert guide along the way. The good news is, more inventory is likely headed to the market soon. Lawrence Yun, Chief Economist at NAR, notes: “To their credit, homebuilders and construction companies have increased efforts to build, with housing starts hitting an annual rate of near 1.7 million in December, with more focus on single-family homes…

However, it will take vigorous new home construction in 2021 and in 2022 to adequately furnish the market to properly meet the demand.”

If You Are a Seller: Realize that, in some ways, you are in the driver’s seat.

When there is a shortage of an item at the same time that there is a strong demand for it, the seller is in a good position to negotiate the best possible terms. Whether it is the price, moving date, possible repairs, or anything else, you will be able to request more from a potential purchaser at a time like this – especially if you have multiple interested buyers. Do not be unreasonable, but understand you probably have the upper hand.

Bottom Line The housing market will remain strong throughout 2021. Know what that means for you, whether you are buying, selling, or doing both.

A LOOK AT 2021 HOME VALUES According to the latest CoreLogic Home Price Insights Report, nationwide home values increased by 8.2% over the last twelve months.

The dramatic rise was brought about as the inventory of homes for sale reached historic lows at the same time buyer demand was buoyed by record-low mortgage rates. As CoreLogic explained: “Home price growth remained consistently elevated throughout 2020. Home sales for the year are expected to register above 2019 levels. Meanwhile, the availability of for-sale homes has dwindled as demand increased and coronavirus (COVID-19) outbreaks continued across the country, which delayed some sellers from putting their homes on the market."

"While the pandemic left many in positions of financial insecurity, those who maintained employment and income stability are also incentivized to buy given the record-low mortgage rates available; this is increasing buyer demand while for-sale inventory is in short supply.”

Where will home values go in 2021?

Home price appreciation in 2021 will continue to be determined by this imbalance of supply and demand. If the supply remains low and demand remains high, prices will naturally continue to increase.

of 2020. Today, we are starting 2021 with rates one full percentage point lower than that. Low rates create a great opportunity for homebuyers, which is one reason why demand is expected to remain high throughout the new year.

Taking into consideration these projections on housing supply and demand, real estate analysts forecast homes will continue to appreciate in 2021, but that appreciation may be at a steadier pace than last year.

Here are their forecasts:

Housing Supply As of this writing, according to the National Association of Realtors (NAR), the current number of singlefamily homes for sale is 1,080,000.

At the same time last year, that number stood at 1,450,000. We are entering 2021 with approximately 370,000 fewer homes for sale than there were one year ago.

However, there is some speculation that the inventory crush will ease somewhat as we move through the new year for two reasons: 1. As the pandemic health crisis eases, more homeowners will be comfortable putting their houses on the market.

2. Some households impacted financially by the pandemic will be forced to sell.

Housing Demand Low mortgage rates have driven buyer demand over the last twelve months. According to Freddie Mac, rates stood at 3.72% at the beginning

Bottom Line There’s still a very limited number of homes for sale for the great number of purchasers looking to buy them.

As a result, the concept of “supply and demand” mandates that home values in the country will continue to appreciate.

{YEAR-END | 2020}

AT A GLANCE

BEAUFORT REGION MARKET SNAPSHOT

+17%

Closed sales in the Beaufort Region increased 17.5% from 2019.

+9%

Median sales price in the Beaufort Region increased 9.5% from 2019.

97%

Percent of list price received on closed sales in the Beaufort Region.

BEAUFORT MARKET REPORT

HISTORICAL CLOSED SALES BY YEAR Beaufort Area Homes 2008 - 2020

2970

2970

3000

2395

2091 2017

2161

2154 2016

1139 2012

1956

958 2011

2015

944 2010

2020

2019

2018

2013

2009

0

125

500

782

1000

1896

1500

2014

1699

2000

2008

NUMBER OF HOMES SOLD

2500

This information is based on data provided by the Beaufort County Association of REALTORS. BCAR does not guarantee and is not in any way responsible for its accuracy. Data provided by BCAR may not reflect all real estate activity in the market.

Beaufort

2020 YEAR-END MARKET SNAPSHOT YEAR-END 2019 CLOSED SALES

YEAR-END 2020 CLOSED SALES

PERCENT CHANGE

AVERAGE % OF LIST PRICE RECEIVED

HOMES

40

22

-45.0%

97%

LOTS

2

2

0%

95%

HOMES

2

4

100.0%

96%

LOTS

54

7

-87.0%

86%

HOMES

20

26

30.0%

97%

LOTS

0

6

600.0%

84%

HOMES

13

17

30.7%

97%

LOTS

17

4

-76.4%

91%

HOMES

12

19

58.3%

97%

LOTS

1

11

1000.0%

91%

HOMES

65

122

87.6%

96%

LOTS

2

14

600.0%

65%

HOMES

32

34

6.25%

94%

LOTS

4

5

25.0%

90%

HOMES

102

197

93.1%

94%

LOTS

16

49

206.25%

83%

HOMES

61

60

-1.6%

98%

LOTS

25

71

184.0%

95%

HOMES

44

78

72.2%

95%

LOTS

6

10

66.6%

81%

MLS AREA/ NEIGHBORHOOD BATTERY POINT

BULL POINT

CAT ISLAND

CELADON

COOSAW POINT

DATAW ISLAND

DOWNTOWN BEAUFORT

FRIPP ISLAND

HABERSHAM

HARBOR ISLAND

This information is based on data provided by the Beaufort County Association of REALTORS. BCAR does not guarantee and is not in any way responsible for its accuracy. Data provided by BCAR may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.

2020 YEAR-END MARKET SNAPSHOT YEAR-END 2019 CLOSED SALES

YEAR-END 2020 CLOSED SALES

PERCENT CHANGE

AVERAGE % OF LIST PRICE RECEIVED

HOMES

19

14

-26.3%

97%

LOTS

3

1

-66.6%

87%

107

161

50.4%

98%

3

5

66.6%

87%

HOMES

12

14

16.6%

96%

LOTS

1

1

0%

86%

HOMES

24

31

21.9%

96%

LOTS

2

1

-50.0%

85%

HOMES

19

35

84.2%

98%

LOTS

10

9

-10.0%

85%

HOMES

194

211

8.7%

98%

LOTS

20

25

25.0%

88%

HOMES

55

54

-1.8%

98%

LOTS

3

2

-33.3%

87%

HOMES

28

31

10.7%

98%

LOTS

1

3

200.0%

88%

HOMES

12

6

-50.0%

95%

LOTS

1

1

0%

95%

HOMES

61

94

54.0%

97%

LOTS

59

63

6.7%

87%

MLS AREA/ NEIGHBORHOOD HUNDRED PINES

MOSSY OAKS HOMES LOTS NEW POINT

PIGEON POINT

PLEASANT POINT

PORT ROYAL

ROYAL PINES

SHELL POINT

SPANISH POINT

ST HELENA

This information is based on data provided by the Beaufort County Association of REALTORS. BCAR does not guarantee and is not in any way responsible for its accuracy. Data provided by BCAR may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.

2020 AREA OVERVIEWS | BEAUFORT AREA MLS AREA/NEIGHBORHOOD

2020 CLOSED SALES

% CHANGE FROM 2019

DAYS ON MARKET

AVERAGE % OF LIST PRICE RECEIVED

BURTON

541

17.3%

112

98%

DATAW ISLAND

122

87.6%

255

96%

FRIPP ISLAND

197

93.1%

302

94%

78

77.2%

244

95%

474

-1.2%

125

98%

161

50.4%

85

98%

NORTHERN BEAUFORT COUNTY

20

-20.0%

98

94%

PORT ROYAL

211

8.7%

97

98%

94

54.0%

128

97%

BEAUFORT

HARBOR ISLAND

LADYS ISLAND MOSSY OAKS

ST HELENA ISLAND

205

18.4%

126

97%

This information is based on data provided by the Beaufort County Association of REALTORS. BCAR does not guarantee and is not in any way responsible for its accuracy. Data provided by BCAR may not reflect all real estate activity in the market.

2020 AREA HISTORICAL MEDIAN PRICES | BEAUFORT AREA MLS AREA/NEIGHBORHOOD

% CHANGE FROM 2019

% CHANGE FROM 2016

$232,500

3.3%

55.1%

$345,000

$374,900

8.6%

9.4%

$368,800

$308,750

$415,000

34.4%

24.3%

$310,000

$330,000

$199,500

$238,750

19.6%

-9.9%

$250,000

$270,750

$256,500

$311,500

21.4%

44.8%

$160,000

$185,000

$188,000

$210,000

11.7%

55.5%

NORTHERN BEAUFORT COUNTY

$150,000

$60,500

$150,150

$152,000

1.2%

61.7%

PORT ROYAL

$178,250

$210,000

$232,000

$240,959

3.8%

85.3%

$176,750

$195,000

$238,500

$225,500

-5.4%

44.5%

2017

2018

2019

2020

BEAUFORT

$179,000

$215,000

$274,504

$279,975

BURTON

$173,000

$214,900

$225,000

DATAW ISLAND

$307,000

$375,000

FRIPP ISLAND

$357,500

HARBOR ISLAND

LADYS ISLAND MOSSY OAKS

ST HELENA ISLAND

1.9%

69.6%

This information is based on data provided by the Beaufort County Association of REALTORS. BCAR does not guarantee and is not in any way responsible for its accuracy. Data provided by BCAR may not reflect all real estate activity in the market.

Daufuskie Island 2020 AREA OVERVIEWS | DAUFUSKIE ISLAND MLS 2020 AREA/NEIGHBORHOOD CLOSED SALES DAUFUSKIE ISLAND

70

% CHANGE FROM 2019 75.0%

MONTHS SUPPLY OF INVENTORY 4.6

DAYS AVERAGE % OF LIST ON MARKET PRICE RECEIVED 199

93.5%

2020 AREA HISTORICAL MEDIAN PRICES | DAUFUSKIE ISLAND MLS AREA/NEIGHBORHOOD

DAUFUSKIE ISLAND

2017

2018

2019

2020

$300,000

$325,000

$404,000

$395,000

% CHANGE FROM 2019 - 2.2%

% CHANGE FROM 2016 21.5%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

DAUFUSKIE ISLAND MARKET REPORT HISTORICAL CLOSED SALES BY YEAR Daufuskie Island Homes 2008 - 2020

80

65

70

50

36

40

24

22

23

25

2015

2016

2017

2020

2019

2018

2013

14

19

2012

6

2010

2011

3

2009

0

12

10

15

20

2014

29

30

2008

NUMBER OF HOMES SOLD

60

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

{YEAR-END | 2020}

AT A GLANCE

HILTON HEAD ISLAND MARKET SNAPSHOT

+46%

Closed Sales of homes on Hilton Head Island increased 46.8% from 2019.

+11%

Median sales price of homes on Hilton Head Island increased 11.8% from 2019.

-56%

Inventory of homes for sale on Hilton Head Island decreased 56.9% from 2019.

HILTON HEAD MARKET REPORT

HISTORICAL CLOSED SALES BY YEAR Hilton Head Island Homes 2008 - 2020

1575

2000

2020

1094 2019

1142 2018

977 2017

898 2016

932

882 2014

2015

897 2013

826 2012

741

658 2010

2011

589

0

2009

500

581

1000

2008

NUMBER OF HOMES SOLD

1500

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

Hilton Head Island 2020 KEY METRICS | HILTON HEAD HOMES December

Year to Date

Key Metrics

2019

2020

% Change

2019

2020

% Change

New Listings

74

97

+31.1%

1,518

1,659

+9.3%

Closed Sales

92

160

+73.9%

1,069

1,569

+46.8%

Median Sales Price

$622,500

$661,750

+6.3%

$559,000

$625,000

+11.8%

% of List Price Received

96.1%

97.7%

+1.6%

95.8%

96.5%

+0.7%

Days on Market Until Sale

164

115

-29.4%

164

153

-6.6%

2020 KEY METRICS | HILTON HEAD VILLAS December

Year to Date

Key Metrics

2019

2020

% Change

2019

2020

% Change

New Listings

72

79

+9.7%

1,436

1,422

-1.0%

Closed Sales

107

161

+50.5%

1,194

1,396

+16.9%

Median Sales Price

$261,444

$330,000

+26.2%

$250,788

$302,500

+20.6%

% of List Price Received

95.6%

97.6%

+2.1%

95.6%

96.7%

+1.1%

Days on Market Until Sale

143

102

-28.4%

134

124

-7.5%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

2020 AREA OVERVIEWS | HILTON HEAD MLS 2020 AREA/NEIGHBORHOOD CLOSED SALES

% CHANGE FROM 2019

MONTHS SUPPLY OF INVENTORY

FOLLY FIELD

152

FOREST BEACH

325

31.60%

HILTON HEAD GENERAL (CONDOS/VILLAS)

371

110

96.80%

2.2

146

96.50%

11.10%

1.8

98

96.60%

222

32.90%

2.3

171

96.80%

344

26.50%

0.7

106

97.70%

INDIGO RUN

72

38.50%

1.5

150

96.80%

46

35.30%

1.2

168

95.90%

PALMETTO DUNES

388

29.30%

1.3

159

96.30%

PALMETTO HALL

64

156.00%

0.8

161

97.50%

90

52.50%

1.8

132

96.40%

544

49.04

2

159

96.40%

132

30.7

0.7

95

97.60%

13

8.30%

4

206

94.90%

56

124.00%

3.1

215

94.30%

39

39.30%

5.1

191

95.00%

HILTON HEAD GENERAL (HOMES)

HILTON HEAD PLANTATION

LONG COVE

PORT ROYAL SEA PINES SHIPYARD

SPANISH WELLS WEXFORD

WINDMILL HARBOUR

-20.00%

1.4

DAYS AVERAGE % OF LIST ON MARKET PRICE RECEIVED

2020 AREA HISTORICAL MEDIAN PRICES | HILTON HEAD MLS AREA/NEIGHBORHOOD

% CHANGE FROM 2019

% CHANGE FROM 2016

$305,000

15.10%

22.00%

$152,000

$178,900

17.70%

28.20%

$340,000

$335,000

$386,000

15.20%

13.50%

$430,000

$450,000

$456,550

$492,250

7.80%

9.40%

$628,750

$680,000

$669,150

$717,000

7.20%

5.40%

$717,500

$585,000

$615,000

$670,000

8.90%

14.50%

PALMETTO HALL

$574,875

$540,000

$559,000

$577,250

3.30%

6.90%

PALMETTO DUNES

$417,500

$459,500

$495,900

$545,000

9.90%

18.60%

$581,500

$590,000

$610,000

$693,500

13.70%

17.50%

$515,000

$573,500

$570,000

$687,000

20.50%

19.80%

SHIPYARD

$300,000

$306,250

$330,000

$360,000

9.10%

17.60%

$900,000

$1,015,000 $1,175,000

$1,425,000

21.30%

40.40%

WEXFORD

1,042,500

$1,005,000

$887,500

$1,072,500

20.80%

6.70%

$477,500

$565,000

$600,000

$680,001

13.30%

20.40%

2017

2018

2019

2020

FOLLY FIELD

$143,925

$167,500

$176,250

$204,450

FOREST BEACH

$215,000

$250,000

$265,000

HILTON HEAD GENERAL (CONDOS/VILLAS)

$132,000

$139,500

$340,000

HILTON HEAD GENERAL (HOMES)

HILTON HEAD PLANTATION

INDIGO RUN LONG COVE

PORT ROYAL SEA PINES

SPANISH WELLS WINDMILL HARBOUR

16.00%

22.10%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

{YEAR-END | 2020}

AT A GLANCE

MAINLAND MARKET SNAPSHOT

9%

Closed sales on the Mainland increased 9.3% from 2019.

9%

Median sales price of Mainland properties increased 9.1% from 2019.

97%

Percent of list price received on closed Mainland properties.

MAINLAND MARKET REPORT

2342

2237

2014

1910

1688

2019

2018

2017

2016

2015

1375 2014

2013

1233 2012

905 2010

2011

839

0

2009

500

799

1000

1047

1500

1488

2000

2008

NUMBER OF HOMES SOLD

2500

2020

3000

2572

HISTORICAL CLOSED SALES BY YEAR Bluffton and Okatie 2008 - 2020

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

Mainland 2020 KEY METRICS | MAINLAND December

Year to Date

Key Metrics

2019

2020

% Change

2019

2020

% Change

New Listings

136

145

+6.6%

3,033

2,998

-1.2%

Closed Sales

198

301

+52.0%

2,481

2,711

+9.3%

Median Sales Price

$342,250

$346,000

+1.1%

$307,000

$335,000

+9.1%

% of List Price Received

97.5%

97.9%

+0.4%

97.6%

97.7%

+0.1%

Days on Market Until Sale

138

129

-6.5%

128

134

+5.3%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

2020 AREA OVERVIEWS | MAINLAND MLS 2020 AREA/NEIGHBORHOOD CLOSED SALES

% CHANGE FROM 2019

MONTHS SUPPLY OF INVENTORY

BELFAIR

69

BERKELEY HALL

49

172.20%

1,354

221

96.00%

1.2

231

96.00%

3.40%

1.2

115

98.10%

38

-9.50%

3.1

228

95.00%

62

113.80%

2.1

224

95.10%

92

17.90%

1.7

147

98.20%

123

23.00%

2.3

180

98.10%

MOSS CREEK

111

85.00%

1.1

146

95.40%

OLDFIELD

45

80.00%

2.4

164

97.10%

102

47.80%

1.3

199

95.70%

73

-7.60%

2.2

198

96.70%

10

100.00%

4

146

93.20%

687

0.60%

1.1

116

98.10%

BLUFFTON GENERAL CALLAWASSIE ISLAND COLLETON RIVER

HAMPTON HALL

HAMPTON LAKE

PALMETTO BLUFF

ROSE HILL

SPRING ISLAND

SUN CITY/RIVERBEND

72.50%

2.3

DAYS AVERAGE % OF LIST ON MARKET PRICE RECEIVED

2020 AREA HISTORICAL MEDIAN PRICES | MAINLAND MLS AREA/NEIGHBORHOOD

% CHANGE FROM 2019

% CHANGE FROM 2016

$705,000

69.10%

80.80%

$269,995

$286,880

6.30%

12.90%

$375,000

$386,950

$399,950

3.40%

6.70%

$845,000

$801,750

$877,500

$1,020,000

16.20%

27.20%

$530,000

$560,000

$579,500

$563,000

-2.80%

0.50%

$492,303

$529,281

$549,000

$545,000

-0.70%

3.00%

MOSS CREEK

$360,000

$450,000

$401,000

$392,500

-2.10%

-12.80%

OLDFIELD

$595,000

$675,000

$662,500

$750,000

13.20%

11.10%

2017

2018

2019

2020

BELFAIR

$595,000

$550,500

$562,500

$660,000

BERKELEY HALL

$600,000

$390,000

$417,000

BLUFFTON GENERAL

$250,000

$254,000

CALLAWASSIE ISLAND

$400,000

COLLETON RIVER

HAMPTON HALL

HAMPTON LAKE

PALMETTO BLUFF

ROSE HILL

SPRING ISLAND

SUN CITY/RIVERBEND

$1,200,000

$1,265,000 $1,231,250

17.30%

19.90%

$1,377,500

11.90%

8.90%

$369,000

$345,000

$400,000

$410,000

2.50%

18.80%

$730,000

$1,080,000

$0

$1,307,500

--

21.10%

$284,975

$284,950

$300,000

$309,450

3.20%

8.60%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

MONTHS OF SUPPLY | HILTON HEAD MLS Month

2019 Monthly Supply

2020 Monthly Supply

% Change

January

5.4

4.6

-14.8%

February

5.4

4.6

-14.8%

March

5.7

5.1

-10.5%

April

5.6

5.3

-5.4%

May

5.6

4.9

-12.5%

June

5.4

4.0

-25.9%

July

5.2

3.5

-32.7%

August

5.1

3.0

-41.2%

September

4.8

2.5

-47.9%

October

4.9

2.2

-55.1%

November

4.8

1.9

-60.4%

December

4.5

1.7

-62.4%

12-Month Avg

5.2

3.6

-30.8%

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

GAUGING THE MARKET Months of supply is the measure of how many months it would take for the current inventory of homes on the market to sell, given the current pace of home sales.

SELLER’S MARKET 0-6 Months Supply Demand exceeds supply, giving the seller the advantage.

BUYER’S MARKET 6 Months Supply Balanced market with stable supply and demand.

6+ Months Supply Supply exceeds demand, giving the buyer more selections & control.

Months of supply varies within each neighborhood. For more information about a particular community, please contact us at 844.526.0002.

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

The Luxury Market The luxury market in Lowcountry exhibited strong year over year increases in 2020. The number of homes sold between $650,000 and $999,999 increased 60.1%. The number of homes sold priced over $1,000,000 increased by 119.1%.

Number of Homes Sold Between $650,000 and $999,999

Number of Homes Sold Over $1,000,000 539

647

211

383

246

404

+119.1%

2018

+5.4%

+60.1%

2019

2020

+16.5% 2018

2019

2020

2020 MARKET SHARE Having such a strong foothold on this competitive market not only continues to reinforce the company’s position in the Lowcountry, but throughout the nation, ranking Charter One Realty among the top 500 brokerages in the U.S. With more than 375 $1 Million+ transactions in 2020, Charter One Realty commands a majority 30% market share of the $1 Million+ residential luxury market in the Lowcountry.

FLUENT IN LUXURY When it comes to representing buyers and sellers of million dollar plus properties, Charter One Realty leads the way, outpacing every other brokerage in the Lowcountry.

30%

27%

33%

Charter One Realty represented 30% of all 2020 million plus transactions in the Lowcountry.

Charter One Realty represented 27% of the 2020 million plus buyer purchases in the Lowcountry.

Charter One Realty represented 33% of the 2020 million plus seller transactions in the Lowcountry.

Bringing More Million Plus Buyers into the Lowcountry

Representing More Million Plus Sellers in the Lowcountry

Shown in Number of Buyer Purchases January 2020 - December 2020

Shown in Number of Seller Transactions January 2020 - December 2020 CHARTER ONE REALTY

172 41

COMPANY #2

40

COMPANY #3

38

COMPANY #4

36

COMPANY #5

206 41 36 33 29

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. January 1, 2020 - December 31, 2020.

375

+

$1 Million+ Transactions in 2020.

SIGNIFICANT SALES IN 2020 Charter One Realty successfully listed, marketed and found the buyer for the following $1 Million+ transactions ADDRESS

COMMUNITY

SALE PRICE

ADDRESS

COMMUNITY

SALE PRICE

9 Iron Clad

Palmetto Dunes

$6,500,000

14 Castlebridge Court

Wexford

$1,620,000

24 Belted Kingfisher

Sea Pines

$4,250,000

54 Wexford Club Drive

Wexford

$1,605,000

69 Mount Pelia Road

Palmetto Bluff

$3,675,000

137 Lancaster Blvd

Berkeley Hall

$1,600,000

11 Green Wing Teal Road

Sea Pines

$3,570,000

58 Hawthorne Road

Colleton River

$1,600,000

80 Brams Point Road

Spanish Wells

$3,100,000

9 High Ponds Lane

Colleton River

$1,600,000

9 Camp Eight Road

Palmetto Bluff

$2,675,000

15 Sunfire Drive

Palmetto Bluff

$1,582,500

133 Lancaster Boulevard

Berkeley Hall

$2,400,000

65 Hearth Street

Palmetto Bluff

$1,575,000

165 Inverness Drive

Colleton River

$2,300,000

16 Plumbridge Lane

Wexford

$1,550,000

164 Inverness Drive

Colleton River

$2,295,000

20 Castlebridge Court

Wexford

$1,525,000

14 Saint Catherine Street

Palmetto Bluff

$2,250,000

63 Fuskie Lane

Daufuskie Island

$1,472,500

13 Dune Lane

Forest Beach

$2,100,000

8 Irene Street

Palmetto Bluff

$1,455,000

21 Salt Spray Lane

Port Royal

$2,100,000

119 Stallings Island Street

Palmetto Bluff

$1,450,000

33 Waterfowl Road

Palmetto Bluff

$2,062,500

10 Sams Point Lane

Hilton Head Plantation

$1,450,000

4 Planters Row

Port Royal

$2,062,000

27 River Club Drive

Indigo Run

$1,450,000

#PH 2 Sea Crest Villas

Forest Beach

$2,025,000

23 Mason Street

Palmetto Bluff

$1,429,000

16 Wilson Street

Palmetto Bluff

$2,000,000

119 Inverness Drive

Colleton River

$1,420,000

21 Middleton Gardens Pl

Colleton River

$1,900,000

6 Professional Building

HH Commercial

$1,414,350

5001 Turtle Lane Club

Sea Pines

$1,767,500

21 Headwaters Road

Palmetto Bluff

$1,400,000

57 Tabby Circle

Daufuskie Island

$1,758,000

18 Castlebridge Court

Wexford

$1,400,000

4 Heyward Place

Port Royal

$1,750,000

12 Saint Catherine's Street

Palmetto Bluff

$1,375,000

61 River Club Drive

Indigo Run

$1,727,000

10 Game Land Road

Palmetto Bluff

$1,375,000

24 Boat House Street

Palmetto Bluff

$1,705,000

14 Westerwald Street

Palmetto Bluff

$1,375,000

38 Freeport Drive

Daufuskie Island

$1,700,000

30 Whitehall Drive

Colleton River

$1,367,000

17 Sunfire Drive

Palmetto Bluff

$1,700,000

16 Hummock Place

Indigo Run

$1,350,000

38 Gull Point Road

Sea Pines

$1,680,000

21 China Cockle Way

Hilton Head Plantation

$1,350,000

129 Mount Pelia Road

Palmetto Bluff

$1,635,000

14 Ballybunion Way

Colleton River

$1,335,000

12 N Drayton Street

Palmetto Bluff

$1,625,000

253 Belfair Oaks Boulevard

Belfair

$1,332,000

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market. January 1, 2020- December 31, 2020.

EXTRAORDINARY MARKETING W I T H

A

G L O B A L

R E A C H

We understand that every property is unique and we will develop a customized marketing plan that will provide the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.

c

PARTNERED WITH THE BEST IN LUXURY REAL ESTATE Charter One Realty has partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. Their exclusive membership of more than 3,800 offices and more than 125,000 sales professionals in more than 35 countries collectively sells in excess of $240 billion worth of real estate annually. Properties listed with Charter One Realty reap the benefit of this strong partnership with Luxury properties showcased on LuxuryRealEstate.com. Since its debut, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet and has several times more $1,000,000+ listings of any near-peer.

CHARTERONEREALTY.COM REACHING THE WORLD’S BUYERS

AT A GLANCE CHARTERONEREALTY.COM WEBSITE STATISTICS

TOP 10 VISITING COUNTRIES TO CHARTERONEREALTY.COM United States Canada United Kingdom Australia China

France Brazil India Philippines Japan

10M+ Total Lifetime Unique Page Views

175

CharterOneRealty.com was visited by international visitors from over 175 countries around the world.

400

Average of 400 buyer leads generated monthly.

9 LOCATIONS CHARTER ONE REALTY 11 & 5 Park Lane, Hilton Head 843-785-4460

TO SERVE YOU IN THE LOWCOUNTRY

CHARTER ONE REALTY BEACH MARKET 2 N Forest Beach Drive, Suite 119, Hilton Head 843-785-1115 CHARTER ONE REALTY NORTH 81 Main Street, Suite 202, Hilton Head 843-681-3307 CHARTER ONE REALTY PROMENADE 1 Promenade Street, Suite 101, Bluffton 843-815-0055 CHARTER ONE REALTY COMMERCIAL 1 Promenade Street, Suite 101, Bluffton 843-815-0055 CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710 CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Bluffton 843-705-2830 CHARTER ONE REALTY BEAUFORT 1001 Bay Street, Suite 25, Beaufort 843-379-4460 Relocating to: 203 Carteret Street in 2021

Member of Who’s Who in Luxury Real Estate, an International Network of High-end Brokers Representing Luxury Properties Worldwide.

C h a rt er O n e R e a lt y. c o m RANKED AMONG THE TOP 500 BROKERAGES IN THE U.S.