Charter One Realty | Real Estate Marketing 2018

Representing the Coastal Lowcountry’s

Finest Real Estate

#1 Ranked Real Estate Company in The Lowcountry

TABLE OF CONTENTS

A b o u t Us OUR MISSION

CHARTER ONE REALTY LOCATIONS

OUR HISTORY

Disc o ver a Ne w Le vel of M arket ing MARKETING PLAN

ANNOUNCING YOUR PROPERTY

DIRECT MAIL AND DIGITAL MARKETING PROPERTY PROMOTION

Disc o ver a Ne w Le vel of Online E x po sur e CHARTER ONE REALTY DIGITAL ADVANTAGE

REACHING THE WORLD’S BUYERS

LUXURY PARTNERSHIP

M ar ke t Sna p shot TOTAL MARKET SHARE GRAPH LUXURY MARKET SHARE

CHARTER ONE REALTY ONE COMPANY | ONE VISION | ONE MISSION

Charter One Realty sets itself apart as a trusted brokerage in the Lowcountry through our diverse team of expert real estate professionals, support staff, and management.

Our extensive knowledge of current market conditions, negotiation, and years of experience in the Lowcountry’s unique real estate market has helped our brand grow through local and international markets.

With unparalleled market expertise, resources, leadership, integrity, and professional service, Charter One Realty strives to provide a superior client experience across all market segments.

One

e

SERVING THE LOWCOUNTRY

WITH 10 LOCATIONS

CHARTER ONE REALTY 11 Park Lane, Hilton Head 843-785-4460 CHARTER ONE REALTY 5 Park Lane, Hilton Head 843-785-4460 CHARTER ONE REALTY NORTH 81 Main Street, Hilton Head 843-681-3307 CHARTER ONE REALTY BEACH MARKET 2 North Forest Beach Drive, Suite 119 Hilton Head 843-785-1115

Offering full-service real estate assistance, Charter One Realty has ten offices in the South Carolina Lowcountry located from Hilton Head Island, to Bluffton, and to Beaufort. Our team of more than 130 full-time real estate professionals and 40+ real estate coordinators is uniquely structured in such a way that we all work together to best serve our clients.

Of the ten office locations, five of those offices are located just outside of the gates of some of the most prestigious communities in the Lowcountry - Belfair, Berkeley Hall, Colleton River, Oldfield and Hilton Head Plantation. The friendly atmosphere in our offices reveals our commitment to the value of every interaction and our desire to serve our clients in a welcoming environment.

CHARTER ONE REALTY COLLETON RIVER 2 Colleton River Drive, Bluffton 843-689-3131 CHARTER ONE REALTY PROMENADE 1 Promenade Street, Bluffton 843-815-0055 CHARTER ONE REALTY BELFAIR 2 Belfair Oaks Boulevard, Bluffton 843-757-7710 CHARTER ONE REALTY BERKELEY HALL 1024 Berkeley Hall Boulevard, Bluffton 843-815-8400 CHARTER ONE REALTY SUN CITY 10 William Pope Drive, Okatie 843-705-2830 CHARTER ONE REALTY OLDFIELD 10 Oldfield Way, Okatie 843-645-2530

www. www.

Charter Charter One OR ne ealty.com Realty.com (844) (844) 526-0002 526-0002

#1 RANKED

REAL ESTATE COMPANY IN THE LOWCOUNTRY

Charter One Realty is the premier real estate company on Hilton Head Island and the surrounding Lowcountry area including Daufuskie Island, Bluffton, Okatie, and Beaufort.

For over a decade, Charter One Realty has consistently been the real estate volume sales leader and has maintained its market domination. Our results speak for themselves.

Charter One Realty has more top-producing real estate professionals than any other company in the Hilton Head and Mainland areas.

www.C harterO neR ealty.com | (844) 526-0002

Our History Charter One Realty was founded in 1986 and has attracted some of the most respected and successful real estate professionals in the South Carolina Lowcountry. With decades of experience, a reputation for integrity, and a commitment to exceeding clients’ expectations, Charter One Realty is committed to building a unique team of real estate specialists who are dedicated to customer service and satisfaction, while also serving and giving back to our community.

Charter One Realty’s mission statement has always been to provide professional real estate services to its clients. To achieve this, then and now, each agent must be exceptionally knowledgeable and possess a strong work ethic to assist buyers and sellers in achieving their real estate goals and objectives. Over the years, only the Realtors who have displayed these values have been asked to become professionals at Charter One Realty.

What sets Charter One Realty apart from the other real estate companies?

The members of the Charter One Realty team of professionals and support staff are passionate about what we do, who we work with, where we live, and who we serve - You.

www.C harterO neR ealty.com | (844) 526-0002

DISCOVER A NEW LEVEL

OF REAL ESTATE MARKETING IN THE LOWCOUNTRY

Personalized Marketing plan We understand that every property is unique and will develop a customized marketing plan that provides the attention and exposure your property deserves. Your property will be expressly positioned to create maximum interest helping to produce the highest possible financial return.

Because we take a different, customized approach to marketing your property, you can and should expect more. Delivering superior results is the way we do business here at Charter One Realty. As a result, more clients turn to us to market their property in the Lowcountry.

our commitment to your marketing plan • Create professionally designed property flyers using the services of professional photographers • Post your home in the Hilton Head Island Multiple Listing Service with over 1,800 cooperating agents and brokers • Place your home on CharterOneRealty.com • Introduce your luxury home to our network of over 130,000 real estate professionals in over 37 countries • Promote your property to over 1,800 local realtors upon first listing • Market your property in media (online and/or print) • Launch your listing to over 900 Real Estate websites throughout the world • Direct mail and email property flyers to other top producing agents in and around the Hilton Head, Bluffton, Beaufort, and Lowcountry area • Utilize multi-pronged online marketing strategies using many websites, driving hundreds of online visitors to your listing • Provide regular updates on comparable properties in your area (sales and new listings) Equipped with the reach and resources that make a difference, we will position your Hilton Head, Bluffton, Beaufort, or Lowcountry property in the eyes of buyers on a local, regional, national, and international level. We leave no stone unturned in our quest to deliver superior results for you.

www.C harterO neR ealty.com | (844) 526-0002

ANNOUNCING YOUR PROPERTY

At Charter One Realty, we believe that every home has a story to tell. For this reason, we use the most advanced platforms, advertising, and marketing resources to tell the story of your home and properly position your property in the marketplace.

The greatest interest in a property happens within the first few weeks of being on the market which is why one of our first initiatives will be to announce your property to more than 1,800 Realtors upon initially listing your property. Additionally, we will create a compelling marketing campaign including a high-end property brochure with professional photography.

www.C harterO neR ealty.com | (844) 526-0002

DIRECT MAIL

AND DIGITAL MARKETING The story is written...It is all about sharing it.

Charter One Realty showcases your property before the largest pool of home-buyers with both online efforts and direct mail campaigns.

Our proven marketing plan is built around exposure - all of which is tailored to address the specific challenges and opportunities of the Lowcountry real estate marketplace.

Our in-house marketing, print house, mail center, and internet marketing departments work swiftly producing high quality marketing materials with new ideas and innovations that set our real estate professionals and clients apart from the competition. From direct mail targeting specific buyers to digital marketing campaigns, the story of your home will be presented to the most qualified buyers.

www.C harterO neR ealty.com | (844) 526-0002

PROPERTY PROMOTION PRINT AND DIGITAL

Charter One Realty features company advertisements bi-weekly in the Island Packet, and monthly in Hilton Head Monthly, Bluffton Monthly, Island Real Estate Magazine, and more. Readers turn to these trusted publications for local news, events, arts & entertainment, sports, and business information to keep them informed and “in the know� about real estate in the Lowcountry.

www.C harterO neR ealty.com | (844) 526-0002

social media Our marketing team utilizes social media, highlighting and boosting property videos, to create a buzz around your property. Facebook, Instagram, Twitter, and Google+ are effectively used to engage the user audience on CharterOneRealty.com. Agents can leverage our social media sharing tools to promote their clients’ properties and inform consumers about important real estate and local news.

monthly newsletter A monthly newsletter with local real estate updates, including statistics, market news, and more is e-mailed to over 15,000 Charter One Realty clients. The newsletter also includes upcoming events, local news, company happenings, featured communities, community video tours, and articles. All of this is intended to engage the recipient on our website, driving more traffic to our clients’ properties that are listed on CharterOneRealty.com.

www.C harterO neR ealty.com | (844) 526-0002

DISCOVER A NEW LEVEL

ONLINE EXPOSURE FOR YOUR PROPERTY

DIGITAL ADVANTAGE CHARTERONEREALTY.COM

According to the National Association of Realtors (NAR), 92% of home buyers use the internet in their home search. Approximately 47% found the home they ultimately purchased by searching online.

Search Engine Marketing Our innovative online marketing campaign has placed us in top positions on all search engines, which means when your property is listed with Charter One Realty, it will receive maximum exposure. Charter One Realty has also enlisted the services of a dedicated Search Engine Marketing firm focused on expanding our digital footprint both locally and globally. We have allocated a six-figure annual budget to promote our properties and take the necessary steps to ensure Charter One Realty listings are seen by engaged and qualified buyers.

more than

1.9

million pa g e v i e w s and over 3 Million impressions in 2017

Website Concierge Charter One Realty has a full-time Client Care Coordinator that responds to every property inquiry in a timely manner and provides each website visitor with a high level of one-on-one personalized assistance.

Online Listing Distribution Your property will be elegantly showcased on our website, as well as our agents’ websites, with professional photography and a virtual tour video. Additionally, your property listing will be distributed to more than 900 real estate website partners ensuring your property receives proper online exposure.

R e a lt or . c o m A d va n ta g e P r o Br ok er Charter One Realty is a partner with Realtor.com and our listings are enhanced with up to 36 pictures, a slideshow tour, and video while providing in-depth traffic reports to our seller clients.

www.C harterO neR ealty.com | (844) 526-0002

300,000 Visits in 2017

8

Average Minutes Per Visit

over 50%

Of visitors return to our site to continue their property search

PARTNERING WITH OVER 900 REAL ESTATE WEBSITES Equating to millions of viewed listings each month ensuring YOUR listing gets the exposure it deserves.

• Trulia • Zillow • Realtor.com • Yahoo Real Estate • Homefinder.com • Homes.com • The Real Estate Book • List Hub • ListHub Global • Land Watch • ...And More

www.C harterO neR ealty.com | (844) 526-0002

CHARTER ONE REALTY

REACHING THE WORLD’S BUYERS

175 Countries

International buyers from over 175 countries have visited CharterOneRealty.com.

104 Languages

Each property listed on CharterOneRealty.com is translated into 104 different languages.

www.C harterO neR ealty.com | (844) 526-0002

CharterOneRealty.com Website Statistics

5.8M 175 104 400

Total Unique Page Views International Visitors From Over 175 Countries Visited CharterOneRealty.com Language Translations on CharterOneRealty.com Potential Buyer Leads Generated Each Month

Top 10 Visiting Countries to CharterOneRealty.com United States

France

Canada

Brazil

United Kingdom

India

Australia

Philippines

China

Japan

www.C harterO neR ealty.com | (844) 526-0002

LUXURY PARTNERSHIP

WHO’S WHO IN LUXURY REAL ESTATE

As the Lowcountry’s leader in luxury real estate our partnership with Who’s Who in Luxury Real Estate is a perfect combination.

Partnership Charter One Realty has partnered with Who’s Who in Luxury Real Estate, a prestigious global network of high-end real estate brokers and firms. The network extends a membership invitation to individuals who consistently demonstrate expertise in the marketing of luxury properties. To be eligible for membership, firms must list and sell in the top 10 percent of their market, and provide an extensive sales history, references, and marketing examples.

Network The Who’s Who in Luxury Real Estate network is a global collection of the finest luxury brokers in the world. Their exclusive membership of

more than 3,800 offices and 130,000+ sales professionals in more than 35 countries, collectively sells in excess of $500 billion worth of real estate annually. LuxuryRealEstate.com has been voted “Best of the Web” by Forbes magazine multiple times, praised by the International Herald Tribune, Town & Country, the Wall Street Journal, and has been ranked “Best Website” by consumers, according to surveys by the Luxury Institute. Since its debut, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the internet, consistently driving more traffic to member websites, and generating more qualified inquiries than any other website.

global network Our affiliation with Who’s Who in Luxury Real Estate and LuxuryRealEstate.com provides us with a host of unique services that are unparalleled. It is a platform that allows us to connect to the most qualified buyers of luxury real estate locally, nationally, and globally. Because we have been serving the Lowcountry for over 30 years, we understand the local market and are fully equipped to market your luxury property in the most effective way, both locally and globally. Our relationship with LuxuryRealEstate.com affirms our commitment to provide you a superior level of service and marketing expertise.

LuxuryRealEstate.com Annual Statistics

424K

Website Visits (monthly average)

50K+

Active Listings

130K+ 70

Agents Countries with Active Listings

Top 10 Visiting Countries to LuxuryRealEstate.com United States

Germany

Canada

Brazil

United Kingdom

Sweden

Australia

Spain

China

Italy

LUXURY PARTNERSHIP

WHO’S WHO IN LUXURY REAL ESTATE LuxuryRealEstate.com, frequently ranked ‘Best Website’ in consumer and industry surveys, has been recognized for excellence by the WMA Awards and the Webby Awards, and has been voted ‘Best of the Web’ by Forbes magazine multiple times. Since its debut, LuxuryRealEstate.com has remained the #1 portal for luxury properties on the Internet, and has several times more $1,000,000+ content of any near-peer.

s i t e f e at u r e s • • • • •

Mobile Friendly Responsive Design User Friendly Map Search Multiple Languages Property Videos 3D Virtual Tours

property enhancements Every network member of Who’s Who in Luxury Real Estate has an individual website showcasing their residential properties. In addition, a single property website is created for each Charter One Realty listing on LuxuryRealEstate.com increasing our clients’ online listing exposure.

Features include: • • • • • •

Individual IDX search capability Map search Company profile connected with each property listing for ease of contact Social sharing capabilities on all property pages Rich set of possible listing features including additional text, pictures, and video Single property websites for each published listing

A d v e rt i s i n g Pa rt n e r s In order to increase exposure for your home and ultimately uncover the right buyer, Who’s Who in Luxury Real Estate has formed long-standing alliances with the finest international publications including Unique Homes, duPont Registry, and Wall Street Journal. Properties listed with Charter One Realty reap the benefit of these strong partnerships.

• • • •

Wall Street Journal (International): 116,000+ subscribers Wall Street Journal (Regional): 47,795 – 294,382 Unique Homes: 50,000+ (6x/year) duPont Registry: 95,000+ (12x/year)

l u x u r y r e a l e s tat e m a g a z i n e Published three times a year, this award-winning publication with a distribution of 50,000 is sent to high net-worth individuals across the globe. Luxury Real Estate is stocked on international newsstands and international airline lounges in over 80 countries. print distribution • • • • • •

10,000 poly-bagged with Unique Homes 10,000 to international newsstands (reach into 80 countries) 9,500 placed in international and U.S. airline lounges 8,000 to top clients of Who’s Who in Luxury Real Estate Members 5,000 direct mailed to entertainment industry and sports celebrities 5,000 direct mailed to advertisers and Who’s Who in Luxury Real Estate members • 1,000 direct mailed to individuals in the U.S. with a net worth of $40 million+ • 1,000 to Fortune 1000 • 500 to the top 500 CEOs in the U.S. E-Mail distribution 100,000 U.S. households with incomes in excess of $250,000 will receive a link to the digital magazine.

Over

$800

million in sales in 2017 more than

1,850

r e a l e s tat e transactions in 2017

5.1

Av er a g e n u m ber of properties sold per day in 2017

Sa les Doll a r V olume

$806M

S A L E S VO LUME B Y COM PANY F O R H I LTO N HEAD I SL AND & THE MAI NL AND C LO S ED B ET W EEN 01/01/17 AND 12/31/17 $294M

$271M $218M

$204M $143M

Charter One Company Realty #2

Company #3

Company #4

Company #5

Company #6

$115M

$112M

Company #7

Company #8

$103M

Company #9

www.C harterO neR ealty.com | (844) 526-0002

$97M

Company #10

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

CONNECTING MORE BUYERS

WITH LUXURY PROPERTIES IN THE LOWCOUNTRY

Tran sa ct ion s

427

C H A RTER ONE R EALTY SALES PR OF ES S ION ALS S O L D MOR E MI LLI ON DOLLAR PLU S PR OP E RTIE S THAN ANY NEAR-PEER BETW EEN JANUARY 2013 AND DEC EMBER 2017

234

89

Charter One Company Realty #2

Company #3

87

Company #4

75

Company #5

68

Company #6

67

Company #7

60

Company #8

www.C harterO neR ealty.com | (844) 526-0002

59

Company #9

48

Company #10

This information is based on data provided by the Multiple Listing Service of Hilton Head Island, Inc. HHIMLS does not guarantee and is not in any way responsible for its accuracy. Data provided by HHIMLS may not reflect all real estate activity in the market.

30 c el ebr ati ng

years i n real es tate

For three decades, Charter One Realty has been the Lowcountry’s trusted leader in Real Estate. Our company was built by fostering meaningful relationships with a strong foundation in integrity, professional service, and community leadership. Those same guiding principles still ring true today.

We take the time to learn about your lifestyle, to lay all the cards on the table, to catch every detail that matters to you, and to help you accomplish your personal real estate goals. Above all, we value our clients: your time, your trust, your relationship. We listen, we deliver, and we make the process so enjoyable that you will rest easy, from beginning to end.

We THANK YOU for your continued support and willingness to refer us to your friends and family.

integrit y | profe s sional servic e | l eadersh ip TOLL FREE: 844.526.0002

W W W. C H A R T E R O N E R E A L T Y. C O M