Space Watch

EXCLUSIVE: SPACE WATCH Adcore reveals new space at theDesk, Sheung Wan

The co-working space has modern features and a terrace for employees’ relaxation.

Digital advertising technology company Adcore has opened up a new office in Hong Kong, amongst their other global offices in Tel Aviv, Israel; Melbourne, Australia; and Toronto, Canada.

The new office is located in theDesk, a fresh coworking space at Bonham Strand that offers Adcore’s employees a terrace where they can socialize with other companies, different meeting and conference rooms which come in handy when they have external visitors, as well as a cozy kitchen.

On top of that, the place is strategically located near public transport surrounded by coffee shops, a range of local and international restaurants, bars, as well as other amenities.

“Regarding office spaces, we were considering whether to directly rent an office space or get a coworking space. In the end, we decided to go with the co-working space just because of the atmosphere and the innovation going around with all the different start-ups here,” said Gal Itkin, Adcore Greater China’s general manager in an interview with Hong Kong Business magazine.

Adcore also had some of its employees in Israel relocate to Sheung Wan to open and register the business, including Itkin.

The Hong Kong office also focuses on Chinese businesses that are looking to expand and sell their products and services globally.

“This has been a big shift for the Adcore strategy, and what we’ve done to support that is we’ve further localized our product offerings. I would say that the main focus here is the type of clients and partners that we’re working with, as this office has some sort of a start-up environment, and we’re currently a small team as opposed to our other offices,” Itkin said.

Adcore is looking to grow off strategic partnerships, as well as expand activity for its current and potential clients, such as introducing machine learning and automation in order to save time and increase the efficiency of online marketing.

“We want to take that further and introduce effortless advertising, where the client can just focus on strategy and other things, and we will take care of all of the hassle and do the marketing for them. When it comes to technology, we are going towards a place where the user just puts in the goal that he wants to achieve and the technology will be able to do it themselves,” he said.

Adcore went with the coworking space because of its atmosphere and focus on innovation

Adcore staff can now work in a unique shared environment

A space for employees to meet and informally chat