Telkom transcends internet service providing

It tries to build a digital content ecosystem through its IndiHome business line.

When the number of internet users in Indonesia grew to 210 million in June 2022, the competition amongst providers was taken to a higher level. Internet providers had to step up and offer something new. For Telkom Indonesia’s IndiHome, their efforts led to collaborations with over-the-top (OTT) platforms like Netflix and HBOGO to build a complete digital content ecosystem.

Referring to Kantar’s research conducted by The Trade Desk in June 2021, Indonesians stream nearly three billion hours of OTT content per month, which makes Indonesia the country that watches the most OTT in Southeast Asia.

“Considering that, this collaboration step is clearly a very profitable collaboration, both for IndiHome and the OTT platforms,” said E. Kurniawan, Vice President of Marketing Management of PT Telkom Indonesia.

Aside from Netflix and HBOGO, Telkom Indonesia’s partners include Disney+, Vision+, Catchplay, WeTV, Iflix, Vidio, Mola, Lionsgate Play, and VIU. “In addition, IndiHome is also collaborating with WeTV and Vidio to meet the needs of customers who like local content or series,” Kurniawan said.

“It is impossible for us to do everything ourselves, from the people side to technology. We must find partners who can provide the best value. The challenge is how to get collaboration that is utually beneficial. This means, not only providing the best benefits for us, as a corporation, but also for customers,” he added.

Windows of entertainment

This collaboration activity will certainly be evaluated periodically, whilst still prioritising customer satisfaction. In addition, Kurniawan said, Indihome will continue to strive to improve a number of innovations.

“From time to time, we continue to evaluate who we can collaborate with. With the vision of making windows of entertainment, all of our collaborating OTT services will be displayed on the IndiHome TV screen for easy enjoyment,” Kurniawan said.

Each OTT presented at IndiHome adapts to different customer needs. “With the window of entertainment concept, IndiHome is the only ISP that is able to provide a variety of interesting content that can be enjoyed by the people of Indonesia on just one screen,” said Kurniawan.

The impact of this collaboration in terms of business is the creation of the IndiHome brand enhancement. Kurniawan revealed that customer loyalty has increased because IndiHome is able to offer a comprehensive selection of digital content. Next, strengthen brand awareness from OTT to IndiHome’s customer base in various regions.

Meanwhile, the social impact that also needs to be highlighted from this collaboration is the embodiment of inclusiveness in internet services and digital content in Indonesia. “Because with this collaboration, exclusive, interesting, and educational content can be enjoyed by all people throughout Indonesia with the IndiHome network,” Kurniawan said.

The emergence of IndiHome TV

Kurniawan added, it has become IndiHome’s commitment to provide the best service and attractive benefits for customers. Telkom even rebranded Usee TV GO to IndiHome TV which further strengthens IndiHome’s positioning as a window of entertainment with OTT services and the most complete channels in Indonesia.

“With the window of entertainment concept presented by IndiHome, we will continue to strive to improve the best service and provide attractive benefits that can be enjoyed by all customers in Indonesia,” explained Kurniawan.

Interestingly, with the IndiHome TV application, customers can easily experience exciting experiences through interesting features from their favorite shows or content on IndiHome TV.

IndiHome TV is a video content application service in the form of an extension of the experience watching IndiHome TV on a glass screen, which can now be enjoyed anywhere and anytime through various media. These include mobile phones, tablets and laptops. IndiHome TV provides a variety of entertainment, information and lifestyle in the form of digital streaming content, such as videos, movies, live TV and TV on Demand (TVOD). TV application is equipped with a variety of content with interesting genres. Starting from dramas, actions, Hollywood blockbusters, local content, children’s content, celestial dramas, sports broadcasts, comedies, to Bollywood shows.

Within the IndiHome TV application, subscribers can also access various kinds of premium content such as live broadcasts of League 1 Football matches, various basketball competitions and championships such as IBL and FIBA, BWF and MotoGP, and others. Payment is also very easy because you can use a variety of digital payment options and other banking services.