Issuu

CC SMITH

GRAPHIC DESIGNER

CC SMITH

GRAPHIC DESIGNER 0409 059 270 cc.birt@bigpond.com

Dear Hiring Team, I am excited to apply for the Midweight Graphic Designer - Artwork & Production position with Silvershop. With more than 30 years’ professional graphic design experience, I bring strong hands-on design and artwork production skills across both print and digital environments, along with a thorough understanding of preparing accurate, polished and production-ready creative. Throughout my career, I have worked across a diverse range of commercial design projects, creating and adapting artwork for a wide variety of formats and applications. I particularly enjoy the execution side of design, taking a brief or creative direction and developing it into finished artwork that is visually strong, consistent with the brand and technically correct. My experience includes advanced use of InDesign, Illustrator and Photoshop, along with extensive print and pre-press experience. I am comfortable preparing artwork for different print processes and specifications, checking sizing, bleed, colour, imagery, typography and final production details. I have also produced artwork for signage, posters, banners, promotional material, packaging and other printed applications, and I am very comfortable working with printers and suppliers, including using the technical terminology and specifications required to communicate clearly and ensure artwork is produced correctly. I am attracted to the Silvershop role because it combines the areas of design I enjoy most, including creative execution, artwork adaptation and print production, within a strong retail and lifestyle brand. I would enjoy working closely with the Marketing team to bring campaign concepts, new collections and promotional ideas to life across digital, print and retail environments. I am organised, adaptable and comfortable managing multiple pieces of artwork and deadlines at once. I take direction well, respond efficiently to feedback and understand the importance of getting the details right, particularly when artwork is being prepared for production. Thank you for considering my application. I would welcome the opportunity to bring my design and production experience to the Silvershop Marketing team. Yours sincerely, Carolyn Smith Noosaville Gubbi Gubbi Country

RESUME

1992 - 2017 THE ZOO - MUSIC VENUE CO-FOUNDER & DIRECTOR Graphic design, Marketing Media, Events Director

2005 – 2015

Star

2002 – 2005

FREELANCE GRAPHIC DESIGNER MARKETING & EVENTS

FREELANCE PRODUCTION DESIGNER & ART DIRECTOR (FILM)

2018 – 2020

2020 - 2021 HolidayNoosa n

JPG DESIGN GRAPHIC DESIGNER

LYNDAL CHASE & CO GRAPHIC DESIGNER

Welcome to the Sunshine Co

ast.

Important infor

HOT TIPS

for the

SILLY SEASON

Accommodatio

mation and hand

y guides for your

stay.

Print & Digital design Digital marketing Social media Business branding Packaging Signage

1. Stay hydrated

3. Sun protection

If you do nothing else this holiday season, make sure you drink plenty of water! Alternate your glasses of bubbly with glasses of water – your head will thank you the next day! Staying hydrated helps your body rid itself of toxins faster, helps reduce any puffiness around your eyes from lack of sleep and will keep your skin looking fresh.

No one wants to look like a lobster in the annual family photo! Make sure you apply sunscreen regularly and wear a hat or sunglasses – incidentally these are great accessories if you’re still recovering from the night before!

2. Moisturise Whether from lack of sleep, too much time in the sun or one too many drinks, your skin is prone to drying out over the party season. Make sure you’re one step ahead of the game and keep up your moisturising routine!

Print & Digital design Digital marketing Social media

HolidayNoosa

#vsilove you

Accommodation

#vsiloveyou Coco Birt Creative 0409 789 Director 430 cc@very stationer y.com

2022 - 2023 (CONTRACT) SUNSHINE COAST TAFE TEACHER - GRAPHIC DESIGN

2023 – 2024 Welcome to

2023 (CONTRACT) TOP TEACHER GRAPHIC DESIGNER Graphic design, Editable templates Streamlining work flow

YEAR ONE Teacher: Miss Jane Assistant: Jo

FREELANCE GRAPHIC DESIGNER Print & Digital design Digital marketing Social media

Quench your lips with hydrating lip protection. Available in seven shades that will leave lips feeling moisturised, protected and refreshingly scented.

Our Hydration Sprays have been awarded ECOCERT’s Natural and Organic certification! You’ll love their fresh, clean fragrances and you’ll love what they do for the health of your skin. D2O™ Hydration Spray contains Ylang Ylang, which helps to hydrate and plump skin cells.

PERFECT FOR POPPING PARTY LIPS OR ADD TO A STOCKING FOR YOUR FAVOURITE BEAUTY QUEEN

Light up your holiday look with our Limited Edition Lip Kits, each featuring two creamy, pigmented shades of our beloved PlayOn® Lip Crayon packaged in a festive popper.

BARBEQUE

2015 – 2018

2011 – 2012

TAQUERIA

www.bordertownnoosa.com.au

BORDERTOWN BRAND MANAGER

DIPLOMA OF GRAPHIC DESIGN DIPLOMA OF PHOTOGRAPHY SUNSHINE COAST TAFE

Brand marketing Graphic design & Content creation Photography production and editing Video production and editing Website design and management Social media content & Packaging design

2021 - 2022 PRIVATE LABEL DYNAMICS GRAPHIC DESIGNER Label & Packaging design Website design management Print & Digital design Photography Business branding Digital marketing Social media

2022 SYNAPSIS CREATIVE GRAPHIC DESIGNER Magazines & flyers, Presentations Animation, Video production Audio editing

2026

2024 - 2026 PARER & CO SENIOR GRAPHIC DESIGNER

FREELANCE GRAPHIC DESIGNER

Signage, Posters, Window displays, POS Visual Merchandising Print & Digital design Business branding Books, Magazines Website maintenance Social media EDM’s

Label & Packaging design Print & Digital design Business branding Digital marketing Social media Web design

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TO SHARE

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SPRING ‘24

GF – Gluten friendly (please inform cashier)

DF – Diary Free

V – Vegetarian

Please advise of any allergies +15% Non member surcharge applies on public holidays

VO – Vegan

bordertownbbq

PUBLICATIONS & REPORTS

INSPIRED magazine for Di Henshall Interior Design Creative design and layout of a 54-page annual magazine for print and digital formats.

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ciabatta dukkah, sweet balsamic, olive oil-df,v

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coffin bay natural oysters strawberry kaffir lime nam jam -gf,df

whipped chickpeas chickpea crumble, pommegrante, sumac, lavosh -df, v/ *gf avaliable

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ocean trout sashimi lime chilli dressing, tortilla crumb, pickled cactus, jalapeno, soured cream -gf

pork + prawn tortellini xo butter, grilled prawn, crispy shallot, prawn oil, micro coriander

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44/82

confit duck leg spiced fregola, carrot purée, dates, molasses, kale crisps -df

beef tataki king brown mushroom, wakame chimmichurri miso eggplant, garlic crisps -df

chargrilled eggplant artichoke pavé, confit tomato, macadamia pistou, vegan feta, babaganosh -gf,df,v

seared scallops morcilla sausage, cauliflower puree, green apple, pedro ximenez -gf

open spatchcock pie kipfler, speck, brussel sprouts, pickled blueberries, sticky jus, butter puff pastry

edamame + green pea falafels mint labna, quinoa tabouleh cracker -gf,df,v

sides

$13.5 DF $13.5 $15 GF $15 DF

iceberg - salted ricotta, caper vinaigrette, lemon-gf

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chargrilled eye fillet pressed potato leek terrine, glazed baby turnips, bacon bourbon jam, sticky jus -gf

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VO – Vegan

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Noosa Heads

Noosa River Lunch & Dinner Cr uises, Private Eve nts

b a

Welcome to Noosa Cruiser, Noosa’s only cruising restaurant and bar. Come and join us aboard for an experience like no other, with spectacular Noosa views, food, drinks and atmosphere - what more could you want?!

During our lunch cruise, we’ll travel east along the Noosa River before reaching the river mouth, taking in the sights of the beautiful Laguna Bay. Our journey continues toward Noosa Woods, cruising past the stunning homes along the Noosa Sound and returning back towards the Marina (see route a-b).

Noosa’s only cruising

Operating Wednesday to Sunday Book your table online at www.noosacruiser.com.au 0419 216 236 info@noosacruiser.com.au noosacruiser.com.au

Private

Dinner

Lunch

Noosa Heads

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Events

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restaurant and bar.

CAMPAIGN DEVELOPMENT Black Friday Sale Campaign for Boom Shankar BRIEF: Create a set of digital designs for the Black Friday sales promotion. Approved Copy: “Black Friday Sale! 30% OFF!” Approved Sale Product: Any 5 products from the outlet

WEBSITE BANNER

OUTPUT: GIF AD - 1:1 IMAGE AD - 1:1 WEBSITE BANNER - 2700 px x 1200 px EMAIL LAYOUT (800 px wide by 3000 px max length) EDM Layout must include: Fun eye-catching graphic with the copy: “Black Friday Sale! 30% OFF!” Space for copy and a buttons: ($150 & UNDER, $99 & UNDER, $50 & UNDER) 1 x Graphic of deep etched products to make an outfit that is $99 and under.

IMAGE AD

30% OFF!

GIF AD

EDM LAYOUT

BLACK FRIDAY SALE!

SIGNAGE

DIGITAL CONTENT

VIDEO ANIMATION AD

VIDEO AD - 1:1

Short Form Videos A collection of short-form video projects showcasing skills in video editing, sound editing, motion graphics and animation. These examples demonstrate my ability to combine visual storytelling, timing, sound and movement to create engaging content for digital and social media platforms.

ANIMATED COVER AD

DIGITAL CONTENT

VIDEO AD 1:1

VIDEO AD 9:16

VIDEO AD 4:5

PRESENTATION

CONCEPT 1 About Us Home-grown company! For over 40 years we’ve operated as a family business. We have a long history in agriculture and together with the Australian farming community we grow the freshest, most flavoursome produce around.

An Introduction to Perfection - Concept 1

Legacy of flavour perfection that’s been handed down through the family. From our founder Tony Simonetta right through to our 600+ staff, who share our passion for bringing you unforgettable, fresh flavours. Since 1978, we’ve been traveling the world searching for produce that’s tastier and when we find the absolute best, we bring it home to Australia. To grow, perfect, share, and enjoy.

Echoing the farm fresh feel of the Perfection website, this concept uses vibrant imagery of fresh produce and recipe idea images. Title Slide This slide immediately conveys the farm fresh and healthy vibrancy of the products.

About Us Slide Flat lays of food to be used throughout presentation to show the end use of the products.

Our Channels Slide Clean design makes information more digestible. Icon style and fresh produce to be used throughout presentation.

Our Channels Our scale and reach means we can supply produce to most markets within Australia and beyond. Our key channels include:

An Introduction to Perfection

GROCERY RETAIL

FOOD SERVICE

EXPORT

PROCESSING

Supply direct to major retailers: Woolworths, Coles, Aldi, Costco.

Healthcare

Trading relationships in major Asian markets as well as the Middle East, North America & South America.

In order to maximise crop utilization across our network we have a number of options for graded out stock.

Independent retailers via our Market trading floors in Sydney, Melbourne, Brisbane, Perth and Adelaide

Cafes & Restaurants Dedicate expert team with knowledge in various growth markets around the world.

Our solutions include producing other products. e.g., pickles, dried, purees, powdered and frozen products.

Airlines

School Canteens

Only produce marketer to have presence at all Australian produce market floors.

Perfection Fresh regularly exhibits at International export trade marketing events.

Create a pitch d agriculture busin

CONCEPT 2

Using the new Br deck that can b

1. To introduce (supermarket

About Us An Introduction to Perfection - Concept 2 Close up imagery of the fresh bright produce adds intense colour and lends a dramatic background without distracting from the information. Title Slide The contrast between the red and green elements createsa strong initial impact.

About Us Slide The simplicity and style of the image conveys the “fresh” message while remaining an abstract visual element

DE PERF

Our Channels Slide The background image gives colour and texture to the slide. Icon style to be used throughout presentation.

Home-grown company! For over 40 years we’ve operated as a family business. We have a long history in agriculture and together with the Australian farming community we grow the freshest, most flavoursome produce around.

2. To introduce presentations

3. To familiarise

An Introduction to Perfection

The final deck w organisational c slides with editab maintaining des

Our Channels Our scale and reach means we can supply produce to most markets within Australia and beyond. Our key channels include:

GROCERY RETAIL

FOOD SERVICE

EXPORT

PROCESSING

Supply direct to major retailers: Woolworths, Coles, Aldi, Costco.

Healthcare

Trading relationships in major Asian markets as well as the Middle East, North America & South America.

In order to maximise crop utilization across our network we have a number of options for graded out stock.

Independent retailers via our Market trading floors in Sydney, Melbourne, Brisbane, Perth and Adelaide

Cafes & Restaurants Dedicate expert team with knowledge in various growth markets around the world.

Our solutions include producing other products. e.g., pickles, dried, purees, powdered and frozen products.

Only produce marketer to have presence at all Australian produce market floors.

Airlines

School Canteens

Perfection Fresh regularly exhibits at International export trade marketing events.

ESIGN BRIEF FECTION FRESH

deck for PERFECTION FRESH, an Australian family ness.

rand Guidelines create an engaging PowerPoint be adapted for the following purposes:

the brand to potential wholesalers ts and other food outlets).

the brand to customers at point of sale s (supermarket tastings). new employees with the scope of the business.

was a 60 slide document including process maps, charts and a history of the company. I used master ble text so the client could adjust information while sign integrity.

Logo Development from Brand Guidelines

BRAND DEVELOPMENT

COLOUR PALETTE INTERNAL + EXTERNAL

PRIMARY COLOUR PALETTE

RED

PURPLE

NAVY

GREEN

CMYK: 0 / 95 / 100 / 0 RGB: 218 / 23 / 16

CMYK: 77 / 75 / 0 / 10 RGB: 104 / 90 / 192

CMYK: 100 / 69 / 7 / 35 RGB: 0 / 47 / 108

CMYK: 60 / 0 / 100 / 0 RGB: 120 / 190 / 32

ONLINE – #DA1710

ONLINE – #685AC0

ONLINE – #002F6C

ONLINE – #78BE20

CORAL

LILAC

COBALT

PINE

CMYK: 0 / 68 / 55 / 0 RGB: 255 / 116 / 104

CMYK: 31 / 27 / 0 / 0 RGB: 160 / 148 / 252

CMYK: 90 / 65 / 0 / 0 RGB: 55 / 110 / 226

CMYK: 80 / 0 / 63 / 75 RGB: 0 / 72 / 51

ONLINE – #FF7468

ONLINE – #A094FC

ONLINE – #376EE2

ONLINE – #004833

PINK

AQUA

CYAN

LIME

CMYK: 0 / 30 / 5 / 0 RGB: 249 / 193 / 207

CMYK: 44 / 0 / 15 / 0 RGB: 132 / 220 / 224

CMYK: 85 / 21 / 0 / 0 RGB: 0 / 158 / 212

CMYK: 20 / 0 / 100 / 0 RGB: 212 / 222 / 37

– When a more subdued approach is called for, our Monochrome palette may be used.

ONLINE – #F9C1CF

ONLINE – # 84DCE0 DCE0

ONLINE – #009ED4

ONLINE – #D4DE25

– Greys may be used and tinted for background definition when required – though white backgrounds are best practice.

MONOCHROME PALETTE

We are bright, bold and confident with colour. Inspired by our brands, our palette is broad and flexible.

THINGS TO KNOW: BE BRIGHT: – We embrace colour... as solid backgrounds, in photography, as highlight colours – and we aren’t afraid to use it. – We don’t go crazy. One colour per page, design or section is usually enough. BE OPEN: – Westpac Group’s palette is a celebration of all our brands and beyond – and as a result we don’t assign single colours to specific brands or parts of the business. BE MONO... SOMETIMES:

– The mono palette is considered a secondary option. Colour is always the preference. COLOUR LIBRARIES: Download the Adobe .ase colour palettes here.

WESTPAC GROUP GUIDELINES 2020 - V 1.0

BLACK

DARK GREY

GREY

LIGHT GREY

WHITE

CMYK: 0 / 0 / 0 / 100 RGB: 0/0/0

CMYK: 55 / 50 / 50 / 26 RGB: 104 / 99 / 98

CMYK: 36 / 29 / 31 / 0 RGB: 168 / 168 / 166

CMYK: 8 / 7 / 5 / 0 RGB: 231/ 229 / 232

CMYK: 0 / 0 / 0 / 0 RGB: 255 / 255 / 255

ONLINE – #000000

ONLINE – #686362

ONLINE – #A8A8A6

ONLINE – #E7E5E8

ONLINE – # FFFFFF

VIDEO EDITING & DIGITAL CONTENT MOTION GRAPHICS

ANIMATION

ACKNOWLEDGMENT OF COUNTRY

I acknowledge the Aboriginal and Torres Strait Islander peoples as the First Nations of this country and the Traditional Custodians of the lands and waters on which we live and work. I recognise their enduring connection to Country, their ongoing custodianship and affirm that sovereignty was never ceded. I pay our respects to Elders past and present.