Charity Finance Group Media Pack 2022/23

CHARITY FINANCE GROUP Media and Advertising Pack 2022 cfg.org.uk

Boost your brand Charity Finance Group (CFG) is the charity that works with other charities and social change organisations to ensure they are more financially confident, trustworthy and dynamic.

As a charity and membership organisation, we understand our community really well.

With more than 1,500 charity members and hundreds of corporate partners, we’re ideally placed to convene powerful networks and help finance professionals at every stage of their career.

Our audiences are highly-targeted and we work with the most senior people in charity finance, as well as those just embarking on their careers, and those who are new to the sector.

This makes us the ideal organisation with which to partner. Placing your brand in front of our community can boost your brand awareness, drive up interest in what you offer and help you to make new, meaningful connections.

Read on to find out more...

Promote your expertise When you partner with CFG, we offer you the opportunity to write on the topics and themes that are pertinent to your charity clients.

Our corporate partners regularly contribute their expert insights, whether as part of a technical development, a ‘how-to’, an opinion piece or case study.

Whatever your sector and expertise, if it matters to our charity members then we’d like to hear about it!

Talk to us about writing for our online Knowledge Hub – free of charge! – and positioning your organisation as thought leaders and go-to experts in your field.

And through our sponsored content packages you can reach thousands more through our social media networks...

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QUICK FACT

Advertise with us

11.6k twitter users follow @CFGtweets.

And our social reach is still growing

Advertise with us and you can reach a diverse and influential community of more than 4,000 charity finance professionals based across the UK. Between them, our member charities manage funds worth more than £21bn.

We offer a number of paid-for opportunities, from advertising to sponsored content packages, that amplify your thought leadership and stimulate interest in your products, services and approach.

And when we share your content across our social media channels, you’ll be getting in front of an even larger – and growing – audience.

Our Knowledge Hub and website Looking to promote a new product or service? Need to share a new piece of research and capture leads? CFG’s website offers you the perfect platform from which to do just that!

Banner advert: 1000 x 150 px

Box advert 1 303x250 px Box advert 2 303x250 px Box advert 3 303x250 px

Since the launch of our Knowledge Hub in spring 2022, we’ve seen an unprecedented amount of interest in what our community has to say online. And that interest is growing all the time.

You can now book ad space directly on our website to boost your brand. And whether it’s a banner advert or box advert, you can be sure it will be positioned where the audiences you want to target will see it. It’s the simplest way to boost your orgnisation’s brand and visibility.

To ensure maximum impact and quality, ad spaces are limited. If you want to make the most of this opportunity, don’t delay! Bookings and placements open from September 2022.

Our fortnightly newsletter Every two weeks, we send more 4,000 decision-makers our e-newsletter, a lively digest of the latest news, views and updates from the charity sector.

If you have an announcement, story, product or service that you’d like to promote in our most-read email communication, talk to the team about booking your slot.

Again, spaces for sponsored content are strictly limited, and are on a first-come-first-served basis. Get in touch today!

Read on for contact details and more...

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Your trusted partners Our approach is to work in partnership with you and your team, to understand your business and support you to get the most out of belonging to the CFG community.

QUICK FACT Our top tweet in 2021 reached more than 40,000 people

As well as providing valuable space for your thought leadership content and advertising, we also offer tailored packages.

And there’s more! Talk to us about our event and roundtable sponsorship opportunities too.

Whatever your business and marketing goals are in 2022 and beyond, we’re confident we can help you reach out and connect with the people who will be part of your success.

Our friendly team To find out more about advertising, sponsorship and other promotional opportunities, as well as pricing, please email our Corporate Partnerships Team: Will Maxwell-Hart Senior Partnerships Officer Lucy Byrne Partnerships Officer

Some small print Charity Finance Group has the right to refuse advertisements that compete directly with our own services and products, or are not in the best interests of our membership and/or sector.

We will also refuse advertisements that do not meet our quality criteria or regulatory standards. We will always work with you to help you make the most of CFG media and our promotional opportunities.

Find out more about our T&Cs by talking to the team.

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