Adora Brand Book

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With Adora, it’s the ADORAbility.* *We’ll get back to this secret ingredient later.




For over 20 years, we’ve set out to be “that toy”…


And we succeeded.


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Now, let’s get back to our secret ingredient: ADORAbility


ADORAbility comes out in design.

Imagined in our California Playroom ‌


‌and filled with love & care.


Cuddle & Coo, our 5 touch activated doll.

ADORAbility is our customers.

“The hearty giggles are contagious, you just have to laugh too. ” - Stevie, a happy-as-can-be owner of


Mastering over 100 steps to doll creation...


ADORAbility is our intricate process.


Always leading the Trends...


ADORAbility !"#$!%&'&() is inclusivity. &*+,''+&-+(./+0/(,&'*1

and bringing smiles for all.


“Literally the cutest car

seat I’ve ever seen! It goes with us on every journey”

- Lindsay, a delighted owner of our Twinkle star car seat, complete with extra sparkle!


ADORAbility is irresistibly cute.

We’re at the heart of those moments.


We are wishers, thinkers, dreamers, sculptors, play-engineers and big kids at heart.


ADORAbility is always progressing...


…Always evolving.

2011

2008

2019

2015


BRAND DESIGN DNA Colorful Optimism On trend designs Create irresistible cuteness For every child Let’s not let technology take over The best materials on the planet !"#$%$#&"'&(#$')& *')&$%"+%,'-.



Why fit in, when you were born to stand out?

www.adora.com



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