Charger Bulletin Media Kit Spring 2018

2018 MEDIA KIT

The Charger bulletin

The student news source of the University of New Haven

FAST FACTS The Charger Bulletin originally started as “The News,” serving

CONTENTS

New Haven College. Today, it reaches thousands of viewers per year and involves students

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3 MISSION

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4 LEADERSHIP

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6 HISTORY

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8

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15

AUDIENCE DATA

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18

CHARGER BULLETIN NETWORK

from all over the University of New Haven.

The Charger Bulletin has been recognized by College Media Association, American Scholastic Press Association, and the American Copy Editing Society.

We have also partnered with organizations such as the Soci-

ADVERTISING INFORMATION

ety of Professional Journalists and the Foundation for Individual Rights in Education.

2 The Charger Bulletin

MISSION The Charger Bulletin is the student news source of the University of New Haven, providing a well-rounded newspaper, website, and news broadcast that covers all aspects of campus and community life, speaks truth to power, and trains students in the field of journalism and media.

Our core principles:

Honesty Fairness Accuracy Education The Charger Bulletin 300 Boston Post Road West Haven, CT 06516 (203) 932-7182 chargerbulletin@newhaven.edu www.chargerbulletin.com 3 The Charger Bulletin

L E A D E R S HI P 2017-18 SCHOOL YEAR

THE CHARGER BULLETIN IS COMPLETELY STUDENT-RUN WITH A FULLTIME FACULTY ADVISOR.

GLENN ROHRBACKER

SAMANTHA REPOSA

KENNETH SORRENTINO

EDITOR IN CHIEF

MANAGING EDITOR

BUSINESS MANAGER

Glenn has been with the Charger Bulletin

Samantha has been with the Charger Bul-

Kenny started as a sports writer with the

since fall of 2014 and is previously a staff

letin since 2015 and was previously the

Charger Bulletin in 2017. He then became

writer and music editor. This is his second

photo editor. This is her second year as

the business manager and is working to

year as Editor in Chief.

Managing Editor

reinvent the Bulletin’s business outreach.

4 The Charger Bulletin

E DI TOR S 2017-18 SCHOOL YEAR

Karina Krul

Meghan Mahar

Student Life Editor

Entertainment Editor

Alessia Bicknese Chris DiGeronimo Opinion Editor

Kayra Clouden Multimedia Editor

Caitlyn Carney Associate Editor for Videography

Jordan Campbell Associate Editor for Graphic Design

Shyanna Mohagel Associate Editor for Photography View staff bios 5 The Charger Bulletin

Sports Editor

OUR HISTORY The Charger Bulletin started as the student news source of New Haven College in 1938. Formerly know as “The News,� its name was changed in 1986 to the Charger Bulletin. The Bulletin launched online in 2007 with chargerbullletin.com, and created its official mobile app in 2014. In 2017, the Charger Bulletin broke into broadcast with the beginning of Charger Bulletin News, a weekly TV newscast.

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Who We Are Now Today, the Charger Bulletin is the premiere media outlet for the University of New Haven and West Haven communities. Expanding past the medium of print, the Charger Bulletin delivers content online, via email, through its app, and now through Amazon Alexa and Apple News. Content is also delivered through the Charger Bulletin Podcast Network, Charger Bulletin News, the Charge-Up, and through our various social media outlets.

7 The Charger Bulletin

Tell your story The Charger Bulletin has many options for your business or organization to advertise. Our rates come with several options for discounts and ads are offered across our many platforms.

Please contact our business manager, Kenny Sorrentino for more information: cbbusiness@newhaven.edu - 203.932.7182

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Advertising Options

Kenny Sorrentino Business Manager cbbusiness@newhaven.edu

01

02

03

Print

Digital

Multimedia

Advertisements within the print version

Online advertisements are run as general

Podcast and Video ads are single place-

of the Charger Bulletin can be inserted in

placement advertisements, including

ments but will run the same as bulk

either black and white or color. If color is

between various articles on the site. An-

promotions offered in print and digital

unavailable, an agreement may be made

other option is premium placement, which

(6,13,26).

for black and white advertising, online

utilizes space on the homepage and highly

advertising, or for placement within an

increases exposure. Universal placement

Ads can be placed at different points in a

upcoming issue.

is the best option, which is guaranteed on

show. Show lengths may vary. Audio can

most pages on the site.

be provided by client or performed by

Advertisements are only placed into the

the Charger Bulletin for an additional fee.

issue which is billed and agreed upon un-

Online advertisements are set to show up

Audio must be provided by 5 days prior to

less an issue comes up where a make good

for at least a 7-day period unless a longer

publication and script must be provided 7

insertion is necessary.

span is billed and agreed upon.

days before publication.

Print issues occur every two weeks with

Sponsored content is also available when

Current video opportunities include

500 copies printed during the academic

agreed upon and clearly labeled. All

Charger Bulletin News (weekly news

year.

sponsored content must be 100% client-

broadcast) and The Charge-Up (sports

produced.

panel show).

Special issues: Back to School, Homecoming, Spring Weekend

Sponsorship is an opportunity to support the work of the students at The Charger Bulletin.

Sponsorship ads will be a logo presented with the slogan or tagline of the client’s given entity. Logos must be provided by client.

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AD RAT ES 2018

Print

Online

Type

Size (HxW)

Black/White

Color

Custom Fee

Classified

Text Only

$20.00

N/A

N/A

1/8 Page

3” x 5”

$30.00

$40.00

$10.00

1/4 Page

5.5” 5”

$60.00

$70.00

$10.00

1/2 Page

5.5” x 9.75”

$180.00

$200.00

$20.00

Full Page Inside

11.25” x 9.75”

$400.00

$500.00

$20.00

Full Page Cover

11.25” x 9.75”

$450.00

$550.00

$20.00

Type

Size in Pixels (HxW)

Homepage

Universal

Custom Fee

Small Square

315 x 315

$50.00

$150.00

$10.00

Tall Rectangle

Varies x 315

$60.00

$210.00 $300.00

$10.00

Middle Wide Rectangle

315 x 975

$300.00

N/A

$20.00

Bottom Wide Rectangle

315 x 975

$200.00

N/A

$20.00

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Print Ad Layout

1/8 PAGE

CLASS. TEXT ONLY

1/16 PAGE

1/4 PAGE 1/2 PAGE 11 The Charger Bulletin

O n lin e L ay o ut

Small Square Universal

Medium/Bottom Full Width

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Video

Sponsorship

Break 1

Break 2

15 Seconds

$60.00

$40.00

$30.00

30 Seconds

N/A

$60.00

$40.00

45 Seconds

N/A

$90.00

$70.00

60 Seconds

N/A

$120.00

$100.00

Podcast

Top of Show

Mid-Show

End of Show

Recording Fee

15 Seconds

$30.00

$20.00

$15.00

$5.00

30 Seconds

$40.00

$25.00

$20.00

$5.00

45 Seconds

$60.00

$45.00

$30.00

$10.00

60 Seconds

$100.00

$80.00

$50.00

$10.00

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Discounts Volume • Advertisements that run for four (4) issues or 30 days will receive a 5% discount upon request.

• Advertisements that run for six (6) issues or 90 days will receive a 15% discount upon request.

• Advertisements that run for the entire semester (7 issues) will receive a 25% discount upon request.

• Advertisements that run for the entire academic year (14 issues) will receive a 35% discount upon request.

Special • University of New Haven alumni will receive a 10% discount upon request.

• University of New Haven offices will receive a 20% discount upon request.

• University of New Haven RSO’s and students will receive a 50% discount upon request

Note: ​One issue of the print edition of the Charger Bulletin is equivalent to two weeks (14 days) of the online edition.

Fine Print * All discounts are applicable for in-print, audio, mobile, and online advertisements. * Advertisements are due the F ​ riday​​ prior to the date of publication by ​5:00 p.m. Deadline is strictly enforced. * Advertising materials should be sent via email to ChargerBulletin@newhaven. edu or via postal mail on a CD or DVD.

* All discounts MUST b ​ e mentioned at the time of ad agreement or standard charges will apply. * Please note that late fees m ​ ay be applied to an unpaid invoice after the invoice due date. The late fee is 15% of the total amount, not including any discounts applied.

* The Charger Bulletin reserves the right to refuse any advertisement. Due to university sanctions, the Charger Bulletin is unable to accept advertisements that contain references promoting the sale or consumption of alcohol. The Charger Bulletin is also unable to accept advertisements from outside university admissions offices and cannot advertise for any human research studies.

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CHARGER BULLETIN DATA The Charger Bulletin and its networks reach thousands of people every year, and it is the main source of news for the university community and one of the only sources of news in the West Haven community.

Social Media The Charger Bulletin is active on social media, with a profile on almost every major platform. Our engagement has increased steadily over the past few years, and much of our

Community Engagement The Charger Bulletin is also physically active in the community. We hold several events each semester,

Website Our website is the face of the Charger Bulletin. As more content gets made online, we have set up a machine that can compete with major news outlets.

content is read via social channels.

including Bulletin Brews, Nuggets and News, and current issues pan-

Chargerbulletin.com has allowed

Twitter is our most popular plat-

els.

us to have more content and reach

form with Facebook being our most engaging platform.

Our community engagement editor works to get students involved with our organization and create these events.

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a greater audience, which shows in the thousands of visits we receive each month.

SOCIAL MEDIA Likes: 950 Reach: 9,401 Post Engagements (Post clicks, likes, shares): 4,684 Video Views: 4, 427 New Likes: 31 Demo Info:

Followers: 1,584 Tweet Impressions: 32,300 Profile Visits: 830 New Followers: 11 Demo Info:

Followers: 668 Impressions: 947 (March 18-24) Reach: 350 per week Demo Info:

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Data is current as of March, 2018

WEBSITE AUDIENCE Audience Overview

Audience Aquisition

Social Referrals

Tech Sources

Mobile Users Data is based on the month of February 2018. Additional data is available upon request.

17 The Charger Bulletin

Charger Bulletin NEws This is Charger Bulletin News.

Charger Bulletin News started in 2017 as a way for the Charger Bulletin to expand its coverage to video.

CBN is filmed at our studio in the Department of Communication, Film, and Media Studies at the University of New Haven.

Crew and talent positions are 100% student-filled. The host for the Spring 2018 season is Mitsouki-Garvey Sanchez, a senior.

The editor in chief serves as the executive producer and the multimedia editor serves as director and producer.

Th e C h a rge-U p It’s Time to Get Charged Up The Charge Up is the sports show hosted by the Charger Bulletin. It gives students a voice on their favorite teams, and gives new perspective to Chargers Athletics.

Hosts James Cassidy, Chris DiGeronimo, Devon Maida, and Erik Nybro, junior sports management majors, go in-depth on the many D2 and club sports at the University of New Haven. They also talk with coaches and players to get an inside look at #ChargerNation.

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The Charger Bulletin University of New Haven 300 Boston Post Road West Haven, CT 06516 chargerbulletin@newhaven.edu www.chargerbulletin.com