TELLING YOUR STORY

A MARKETING, PUBLIC RELATIONS, AND CRISIS COMMUNICATIONS DISCUSSION

Brand storytelling builds lasting connections for your business. Join us for dynamic presentations and a panel, organized by the Chandler Chamber Education & Workforce Committee, all about marketing, public relations, and crisis communication for business professionals. Learn new ways to captivate your audience, amplify your message, and navigate a challenging situation. Gain valuable insights on how you can control your narrative. Transform your story into success.

Tuesday, August 22, 2023

8:00 AM - 9:30 AM

ASU Innovation Center

249 E Boston St. Chandler, AZ 85225

Event Sponsors:

Speakers:

- Kurt Davis, FistStrategic Communications and Public Affairs

- Liz Renninger, Evolve Public Relations and Marketing

- Marcus Dell’Artino, FirstStrategic Communications and Public Affairs

- Ron Meritt, ON Advertising

Written by: Stephanie Ingersoll, Chandler Chamber Education & Workforce Committee, Chandler Unified School District

Marketing is the activity or business of promoting and selling products or services, including market research and advertising.

Communication is usually defined as the transmission of information.

Public relations is the practice of managing and disseminating information from an individual or an organization to the public to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

While each category above has a different definition, all three play a vital role in telling the story and controlling the narrative of your business/organization. Additionally, it typically takes ten positive stories to negate every negative story. Positive press is invaluable.

Here are some quick tips to begin the process of telling your own story:

1. Create social media accounts (Facebook and Instagram are a great place to start) and post positive content regularly.

2. Digital advertising on Facebook is very cost effective and a suitable place to begin an advertisement campaign with a call to action (CTA).

3. Identify the audience you are trying to reach and determine what publications/outlets that audience consumes. Advertise there.

4. If you have a story that is visual and has a call to action that applies to a general audience, consider sending information to local news channels to cover. Every news outlet has an assignment desk that has a generic email for story ideas. Visit their website to find general contact information.

5. Stay on top of trends in your industry. If your company/organization is doing something in line with a local/national trend, it typically makes for a relevant story.

6. Collect testimonials from your customers and share them on social media, your website, and newsletter (if you have one).

7. Storytelling is a powerful communication tool. People connect to stories. By continuously sharing positive stories and information about your business/ organization, you can recruit and retain customers. Begin your storytelling journey today!