Is Threads Right for Your Business?

Meta does it again. We have yet another social media platform to consider. and it’s taking aim at Twitter.

Note: at the time of this writing, members of the EU cannot join because it is blocked currently owing to privacy questions.

What Is Threads?

Threads allows you to log in with your Instagram username. You have the option of importing from Instagram or creating a new bio from scratch. Just like Instagram, you can make your profile public or private. (For business, private isn’t going to do you much good.)

When you join, you’ll be asked if you want to follow the same accounts you follow on Instagram (even if these people haven’t signed up yet). It uses your Instagram information to personalize ads and other experiences across the two platforms. As you would expect, you must agree to the terms and privacy policy on your data/ data sharing, etc. Etc. One important thing to note in the Supplemental Privacy Policy, “You may deactivate your Threads profile at any time, but your Threads profile can only be deleted by deleting your Instagram account.”

The User Stats

At most recent counts, Instagram boasts 2 billion users while Twitter has only 250 million. If only a fraction of Instagram users sign up, Threads will quickly outpace Twitter. But it remains to be seen if the same communities on Twitter will switch to Threads. Twitter is big in the sports recruiting arena as well as the publishing pitch world.

What’s New with Threads?

Like most new platforms, it looks vaguely familiar but with slightly different functionality. The format is a lot like Twitter, but it allows for longer posts. Most Twitter users have a 280-character limit, while Threads users can enjoy 500 characters and the ability to upload a five-minute video.

According to Meta, Threads was developed with features that “promote positive and productive discussions.” Users can manage who can mention or reply to them on the platform. Like Instagram, Thread users can utilize hidden word filters to exclude replies containing specific words from their threads. Managing profiles on Threads uses familiar activities such as unfollowing, blocking, restricting, or reporting through the three-dot menu. Additionally, any accounts blocked on Instagram will automatically be blocked on Threads as well.

Currently, Threads is accessible on both iOS and Android devices, and users can download the app from the Apple App Store and Google Play Store.

Will you explore Threads for your business?

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Thursday, August 3rd 1:00 PM – 3:00 PM

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Join us as we celebrate the retirement of Lauren Knuston, Business Development Manager! Stop by for an open house event, enjoy light refreshments/desserts as we wish her the best in her new chapter.

June

Bear 2 Protection, LLC

11437 S Maze Court

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Bechtel

3133 W Frye Rd ste 200 Chandler AZ 85226 (480) 225-0927 https://www.bechtel.com/

Dog Haus Biergarten

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Zoom Room Chandler

4991 S. Alma School Rd, Suite 6 Chandler, AZ 85248 (717) 887-7692 http://Zoomroom.com/location/ chandler

Clear Counseling 208 W. Chandler Heights Rd Ste 102 Chandler AZ 85248 (480) 687-1665 http://clearcounselingaz.com

Self-Centered Detox & Rejuvenation

1840 E Warner Rd, Suite 123, Tempe, AZ 85284 (480) 577-4546 http://www.Self-CenteredSpa. com

Elevate Wellness Med Spa

LLC

1361 N. Alma School Rd., Chandler, AZ 85224 (928) 455-8446 http://www. elevatewellnessmedspa.com

Dauntless Industrial

501 W. 8th Ave. Mesa, AZ 85210 (480) 737-0080 http://www.dauntlessindustrial. com

PSV CDL Training LLC

8470 N Overfield Rd

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Arizona Premium Water

1631 Industrial Blvd Lake Havasu City, AZ 86403 (866) 480-0609 http://arizonawaterdelivery.com

Archwell Health

Chandler AZ (520) 246-9117 https://archwellhealth.com/