FAST FASHION?

Fast fashion is the idea of mass-producing clothing at an extremely rapid pace, often made with cheaper materials causing consumers will constantly refresh wardrobes with styles that are trendy.

Other 14.%

Fast Fashion Brands

85.9%

AGES 18-24

While most contribute to the Fast Fashion Industry, they specifically target younger individuals but women in particular because they are often most concerned with being up-to-date on what current trends are fashionable.

In a generation surrounded by ever-growing technology and social platforms, the world is able to look at anyone across the globe with this “perfect life” with everything in order and organized.

The Fast Fashion Industry is projected to reach $260,930 million by 2028 from $210,190 from 2021.

12 PERCENT

Compulsive Buying Disorder is a newly studied phenomena where individuals with this condition often have prepurchase anxiety or tension that can be relived by a simple purchase. Fast Fashion plays a negative role on this creating simple cheap purchases to fill a void somewhere else. It is common for this trait to bed passed through generations.

70% of women find shopping as a form of entertainment

Often researching products, comparing prices or figuring out if its the right fit from them. This forces consumers to buy at a higher volumes with the low cost of fast fashion. The undesirable affordable prices satisfies the purchaser to get their sense of instant gratification. This leads countless articles of clothing left in closets unattended to and forgotten, waiting for the next trend to come around and already forgetting about the one that just took place. April Lane Benson, who is a psychologist that specializes in treating compulsive shopping Through studies her reason for people browsing the shopping sites as entertainment, she says it in a way that it is more of an existential crisis. She states of a women’s wardrobe are considered inactive and unworn.

She then explains that people confuse the search for themselves with the search for stuff and materialistic Shopping then becomes this “quick fix” for other problems people also face with Compulsive Buying Disorder.