woolrich

SPD | MILANO

Interior Design Lab 2

Group Project 2021

/ project brief

Woolrich is a popular american clothing brand that sells outdoor wear. They are well known for their innovation of having a cold room where the customers can experience the warmth of the parka in -20 degree celcius. Our approach was to design for the future of woolrich as a brand as they are moving toward urban wear. This inspired us to use the city as the concept by recreating the shadows and colours of the city. The whole store is designed as a way finder so people experience walking through the store starting from the origin to present day.

/ location

/ brandvalues

• American heritage: The original products mirrored the “american dream”: wear Woolrich to pursue your goals, regardless of the elements. The heritage connects to the present and future and remains true to empower everyone in the elements.

• Iconic brand elements: As America’s oldest outdoor clothing brand, the products have become icons in their own right. The Buffalo Check, for example, with its distinctive red and black pattern, has been a symbol for americana and workwear.

• Purposeful design: The product design ethos is pure, considered, consistent: This approach to product purpose informs the use of materials and technological production techniques that make all the items fit for all elements.

Walking around the store following the flow

Representing the flow of the city inside through the continuting walls

Characterising various spaces through the walls

The store gives the customers an experience as they walk into and out of the store walking through history walking through the city