COMMUNICATION SURVEY RESULT REVEALED

We are excited to present the much-anticipated results of our recent Communication Survey. Your participation and feedback have provided invaluable insights into our communication practices and will help us shape a more effective and efficient communication strategy moving forward. The survey aimed to identify areas to improve and understand your preferences regarding communication channels and frequency. We are deeply grateful for your contribution.

The survey concluded with 90 responses from 203 emails, representing a response rate of 44% and a completion rate of 97%. It has also revealed that out of the total 90 participants, 74 were Chaffers Marina’s shareholders – there are 151 total shareholders.

For the full result of the survey, click on the link below.

https://www.surveymonkey.com/results/SMAo6pTxpnpqABSsCw9JnCLg_3D_3D/

We encourage you to continue sharing your thoughts, ideas, and suggestions. Your input is essential in shaping the future of our marina’s communication practices. Together, we will try and build a stronger, more connected marina community. Thank you for your continued support and active participation.

Lastly, Chaffers Marina would like to acknowledge the contributions of Robyn Harris, Paddy Hanna and Anna Kirklan for their pivotal role in shaping this Communication Strategy. We are grateful for their advice, professionalism, and collaborative spirit throughout this process.

Key Findings

Preferred Communication Channels

Email remained a popular choice for announcements and formal communication, the team are open to exploring other media and tools to capture a wider audience and communicate in the most effective manner.

Communication Frequency

The survey results highlighted a preference for timely and concise updates rather than sporadic or excessive messages. We are keen to find the right balance to ensure you receive relevant information promptly.

Preferred Communication Content

The survey findings provide insights on the types of communication content that resonate the most with our stakeholders. Information related to the Long-Term Asset Management Plan (LTAMP), security, costs, and car-park spaces were among the topranking content preferences.

Improvement Areas

Some respondents expressed a need for more streamlined and concise communications, while others requested more opportunities for two-way communication with the Board. We value this feedback and will work diligently to incorporate these suggestions into our communication strategy.

Perception of Communication Climate

The survey findings revealed varying perceptions of the communication climate within the organization. While some stakeholders viewed the communication climate positively, others felt that communication was top-down, one-sided, or lacking transparency.