GR604 Student Project Mary Kay - Visual Standards Guide

Visual Standards Guide MARY KAY

Chanel Green

GR 604: The Nature of Identity

A 2

Mary Kay

Chanel Green

GR 604|Fall 2023

M15|Deploy

Visual Standards Guide MARY KAY

Chanel Green

GR 604: The Nature of Identity

Visual Standards Guide

Table of Contents

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Brand Overview

• History

• Timeline New Brand Identity

• Overview

• Mission Statement Logo Standards

• New Logo

• Logo Anatomy • Logo Don’ts

Mary Kay

Chanel Green

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GR 604|Fall 2023

M15|Deploy

Visual System

• Type Specs

• Color Palette Logo Standards

• History

• Timeline Wireframes

• Wireframes

• Gray Screens

Visual Standards Guide

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Mary Kay

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Chanel Green

GR 604|Fall 2023

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Brand Overview

Take the journey through Mary Kay, starting where it all began. Learn about the history of the company and how Mary Kay built an empire that empowers women.

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History Who Are We? Mary Kay Cosmetics is a well-known American multi-level marketing (MLM) company that specializes in cosmetics and skincare products, founded by Mary Kay Ash in

1963. From the beginning, we provided women with an opportunity to achieve personal and financial success while offering high-quality beauty products. We always strived to empower women by giving them the flexibility to run their own businesses as

independent sales consultants. We cater to people of various ages and backgrounds

who are looking for high-quality cosmetics and skincare items. Mary Kay consultants usually built relationships with their customers, providing personalized demonstra-

tions. Mary Kay has traditionally marketed itself as a company that supports female entrepreneurship and leadership.

“It started with a dream… For Mary Kay Ash, it was always a mission possible. After experiencing inequality in the workplace, she knew she had to make a change, not only for herself but for all women.”

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Mary Kay

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Mary Kay Timeline

1963

Mary Kay Ash founded Beauty

by Mary Kay with her children, Ben, Marilyn and Richard, on September 13, 1963.

1969

Mary Kay makes the pink Cadillac an iconic and synonymous symbol with the Mary Kay brand.

1964

1978

Introduces men’s skincare line, Mr. K.

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1980

The Company introduces its first skin care products formulated for different skin types.

The inaugural Miss Go-Give® Award is presented at Seminar as a memorial to National Sales Director Sue Vickers, who was known for her selfless spirit. It is the highest honor given at the Seminar.

Mary Kay

2001

1989

Mary Kay Ash passes away on November 22, Thanksgiving Day (her favorite holiday) leaving her son to take over as CEO.

Mary Kay creates its first environmental program, a corporate recycling program for paper, plastic, glass and aluminum.

1985

Mary Kay Inc. returns to private family ownership after going public 20 years ago.

1999

Mary Kay InTouch® goes live to connect Independent Beauty Consultants with online business-building tools and education.

Visual Standards Guide

2008

Pink Changing Lives® launches, using product sales to support women and children around the world.

2023

Mary Kay decides to rebrand.

2019

Mary Kay establishes the Women’s Empowerment Principles for businesses offering guidance on how to empower women in the workplace, marketplace, and community.

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Mary Kay

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Chanel Green

GR 604|Fall 2023

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New Brand Identity Logo standards help establish guidelines for the use of a company’s logo. These standards help maintain consistency in the visual representation of a brand across various media and platforms.

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New Brand Overview

Who Are We Now? We are an elevated reflection of our commitment to the core values of Mary Kay. The revamped

Mary Kay brand brings together our logo, colors, and design elements to tell a story of evolution, representing a bold step into the future while

honoring our roots. Join us as we embark on this exciting journey of transformation, where every detail speaks volumes about our dedication to women empowerment.

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Mary Kay

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Mission Statement

Our mission is to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities.

“A company is only as good as the people it keeps.”

Mary Kay Ash

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Mary Kay

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Mary Kay

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Chanel Green

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Logo Standards

Logo standards help establish guidelines for the use of a company’s logo and maintain consistency in the visual representation of a brand across various media and platforms.

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New Logo The new logo depicts the image of a rising phoenix which is a symbol of growth,

strength and transformation. It represents the strength of women and their ability to go through adversity and create something new and beautiful. The phoenix’s

journey through fire and its ability to rise again is the feeling of empowerment we encourage women to embody.

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Mary Kay

Chanel Green

GR 604|Fall 2023

Visual Standards Guide

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Logo Space Clear Space

x

x

x

x

x

x

x= height of Y

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Logo Anatomy Logo Elements

Signature

Symbol

Logotype

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Logo Structure Logotype The new logotype was created using a combination of the two typefaces KoHo

and Sukhumvit Set. The shoulders of the ‘M’ were widened and rounded more and the middle was raised slightly. The legs and apex of the ‘A’ were rounded as well as the leg of the ‘R’ and ‘K.’

KoHo

Sukhumvit Set

MARY KAY

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Symbol The new symbol of the logo was created by a combination of manipulating geometric shapes and tracing refined sketches.

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Alternate Versions of Logo Having alternate logo versions allow us to maintain a cohesive visual identity while adapting to the diverse formats of media, technology, and marketing materials. These variations ensure that the brand remains recognizable and effective in different contexts.

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Symbol

Vertical

Horizontal

Logotype

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Logo Chart New Logo A logo size chart is a valuable tool that helps ensure that your logo looks its best in various contexts.

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Mary Kay

Chanel Green

Version A

GR 604|Fall 2023

Version B

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Version A

Version B

Above 1in

1in

1/2 in

1/4 in

Below 1/4 in Nothing below 1/4 in

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Logo Don’ts Establishing logo “don’ts” helps to protect the visual identity, maintain consistency, and convey a professional and trustworthy brand image.

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Do not tilt or rotate logo.

Do not squish logo.

Do not frame logo.

Do not place logo on a background

Do not add drop shadow to logo.

MARY KAY

that is not a solid color.

Do not crop logo.

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Visual System

A visual system encompasses all the visual components that contribute to the brand’s overall aesthetic, reinforcing brand identity and making it easily recognizable to the target audience.

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Type Specs

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Mary Kay

Chanel Green

GR 604|Fall 2023

M15|Deploy

Headers/Subheaders

Charter Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm nopqrustuvwxyz 1234567890 Body Copy

Bai Jamjuree Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm nopqrustuvwxyz 1234567890

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Color Palette

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Mary Kay

Chanel Green

GR 604|Fall 2023

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C: 32

R: 80

PMS: 161 C

C: 0

M: 78

G: 24

Hex: #4f1a49

M: 31 G: 190

Y: 0

B: 73

Y: 7

K: 68

R: 240

PMS: 182 C Hex: #f8beca

B: 202

K: 12

C:0

R: 253

PMS: 116 C

M:14

G: 212

Hex: #ffd501

Y:100

B: 5

K:0

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Mary Kay

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Chanel Green

GR 604|Fall 2023

Stationery

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Branded stationery act as a promotional tool by featuring the company logo and other branding elements to establish a cohesive look for all communication materials. This consistency reinforces the brand’s visual identity and makes it easier for people to associate the materials with the company.

Visual Standards Guide

Stationery Set

Dear Lean In Team,

I hope this letter finds you well. My name is Chanel Green, and I am reaching out on behalf of Mary Dear Mrs. Anderson, Kay, a company that shares your commitment to empowering women and fostering gender

Ficia dolorep We erciis adit quiderio et illa doluptam, ommollo rporum et laut lit, to erum rem laboreptat corunt, aliquis am il equality. admire the impactful work Lean In has been doing support women faccum in theirlaborro personal min consectaquo magnis sit rent, cone ne entin reseque si ducim nonserum, sam eum eria commoluptium adis santur se porestrunt

and professional journeys.

explam dolore qui tem. Ut officiendio volore, conestem rehendi tatectiantem hiliquo to quo el idebit quatinus reprento cori omnis prat apiendi te conest pa voluptas ut debit faceris dolores arumquam aut harupta in consentur, sim qui conet doluptatet et evenihitiur, At Mary Kay, we have long been champions of women’s success, independence, and well-being. quis corum audicid qui dignis dolluptium que consequas denecti oribus andent rehendam sam aut iunt et pa volorep ellorep elluptiOur company’s mission, rooted in the values of our founder, Mary Kay Ash, aligns seamlessly with busam sae venihil landam endit omni sus. Poriteture cum sequam excepudis nimpor mod moluptatquas esti doluptaqui res et rectat. the vision of Lean In. We are vel reaching out toraexplore theeos possibility a collaborative partnership Aquati offici beatio berendis molut mi, aut autem quatur mi, et utat qui of niatur?

Quiduciam quis aut videl eatem voluptaectet esbetween dolor arumMary sectum quae oribusdae dus erfernata conaim explam est vel idour maio berat. in empowering Kay andconsect Lean In. By joining forces, we to amplify efforts

women, providing them with the resources, mentorship, and networks essential for their growth

Is ut aut volore plaut porit resequatis volendi taquodis ut excepratus. To quatur, niminis rendae. Milicimosame pa non pedit estisqui and success. que con eaquidus as dolorem eritio berepra dignis eosae ratus, nis in et facerch icius, core ditem ex et omnihil et audia volessi tation est, te cusa delenimet labor restibu saestin poreper aturest de repe net qui rem nonet pe secturiandit et re vero doluptaectia sequis Our collective impact has the potential to inspire positive change for women around the world. I nonsequi dolupiet, quos voluptate peribus apidessitate nonecte res mint.

would love to arrange a meeting at your earliest convenience to further discuss how we can

collaborate and make a meaningful difference together. let us know a time that works forevendan ditatur Hent.

Git et ma porese doloriam et eictest essit, nem eaquunt, ut untPlease offici tempossit fugitec aborestem andandis reneceatur optati id eiusam rerion evelis non nectaes molecus, sustrum nia dolorep elestis et, officilita ius, quat a you, or ifacid youquam, haveque any specific ideas or initiatives you’d like to explore. diaessum imil in con plandio mos in remo maximolestem se dolor sendae lique cuptae volor autem volupti atatur aceribus, nus maxim quis et voloritatium explam demporit ut maximus sam senim earchitisti utemod utof que ommolortogether itinvendant Thank you for considering thiseatemod proposal.

We are excited about the prospect working to haribus eligent alia doloressecus pra cus ex et quatiiscim exped untiis nonsequamus ut voluptatem fugit quis est hario essunt molorro eture re non create a more empowered and equitable world for women. parum eatur, excessim sus.

Warm regards, Sincerly,

Chanel Green Director of Empowerment

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Mary Kay

5475 Empower B

Jacksonville, FL

Chanel Green

GR 604|Fall 2023

M15|Deploy

Blvd.

L 32254

Chanel Green

Director of Empowerment cgreen@marykay.com 123-456-7890

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Future Vision

Having a future vision for our brand helps us determine how to evolve and expand for long term success.

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Brand Expansion List 1.

MK_PRO01 - Mary Kay Kits

2. MK_PRO02 - Mary Kay App 3. MK_EV01 - Mary Kay Awards 4. MK_EV02 - Mary Kay Trade Show 5. MK_EXP01 - Mary Kay Bootcamp 6. MK_EXP02 - Mary Kay College Tour 7.

MK_EXP03 - Mary Kay Newsletter

8. MK_EDU01 - Mary Kay Scholars 9. MK_EDU02 - Mary Kay Safety 10. MK_EDU03 - Mary Kay Scholarship 11. MK_EDU04 - Mary Kay Leaders 12. MK_SER01 - Mary Kay Mentors 13. MK_SER02 - Mary Kay Webinars 14. MK_CB01 - Mary Kay + AAUW 15. MK_CB02 - Mary Kay + NOW 16. MK_CB03 - Mary Kay Lean In 17. MK_ENV01 - Mary Kay Sisterhood 18. MK_ENV02 - Mary Kay Visionaries

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Mary Kay

Chanel Green

GR 604|Fall 2023

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Empower

CB01

EV01

EDU01

EV02

EDU03 EDU04

Support

ENV01

CB02

ENV02

CB03

PRO02

EXP01

SER01

EDU02

EDU04

PRO01

CB01

SER02

EXP02 EXP03

Visual Standards Guide

Connect

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Products MK_PRO01

MK_PRO02

Mary Kay Kits

Mary Kay App

Offering starter kits to help you organize

An business planning app that provides

business.

support.

essential elements for launching your

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the user with step by step guides and

Description

Description

Mary Kay Kits includes a detailed guide of essential components for developing a comprehensive and well-structured business plan and outlining your business goals, stationary, and planner

Mary Kay offers opportunities for business development by offering an app that helps future/aspiring entrepreneurs create their business plan with our thorough business planning guides.

Mission Focus

Mission Focus

Mary Kay Kits reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing access to tools and information that will help them in the field as entrepreneurs.

The Mary Kay App reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing a convenient tool that they can always have in their pocket to help them build their entrepreneurial skills.

Similar To

Similar To

Starter Kits

Upmetrics, PlanGuru

Differentiators

Differentiators

Unlike other starter kits, these offer tips and strategy guides to starting as a entrepreneur.

Unlike other business planning apps, this app offers its users support from actual business experts that they can contact through chat, email or video call.

Mary Kay

Events MK_EV01

MK_EV02

Mary Kay Awards

Mary Kay Trade Show

An annual ceremony that includes an

Hosts a large gathering of women

Description

up booths that share information about

award distribution and showcase.

Mary Kay hosts a two-day event in which an award ceremony is held celebrating their employees and influential members in the community. There are also demonstrations of new products and free offers.

Mission Focus The Mary Kay Awards reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing an environment where women can come together and support each other in their success.

Similar To Stevie Awards

Differentiators Unlike the Steve Awards, this ceremony also includes demonstrations and allows people to celebrate their past successes and learn about future opportunities.

industry professionals who can all set their companies.

Description The Mary Kay trade show is an annual opportunity to meet potential customers and pitch products and services to them. The Mary Kay trade show also gives attendees the chance to meet professionals who represent various businesses to help them decide which product or service is right for them to purchase.

Mission Focus The Mary Kay Trade Show reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering an opportunity for women in business to connect and grow as entrepreneurs.

Similar To America’s Small Business Summit, National Association for the Self-Employed (NASE) Annual Conference

Differentiators Unlike other events, this trade show offers women in business to connect with growing companies and industry leaders.

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Experiences MK_EXP01

MK_EXP02

Mary Kay Bootcamp

Mary Kay College Tour

A trainer curates a bootcamp fitness

Features one to three professionals with

minds as well as their bodies.

surrounding business.

class to strengthen the participants

Description

Description

Mary Kay hosts a bootcamp experience where a trainer directs a fitness class that includes a high-intensity, group-based workout that incorporates a combination of strength training, cardio and agility drills to improve overall fitness.

The Mary Kay College Tour guest speakers will travel to multiple colleges around the country speaking with extensive knowledge on certain subjects. Guest speakers share their knowledge and experiences with students, providing them with practical insights that go beyond traditional classroom learning.

Mission Focus Mary Kay Bootcamp reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by building their physical strength and fitness which in turn builds their confidence in their physical abilities.

Similar To Bootcamp fitness, Obstacle Courses

Differentiators Unlike other bootcamp fitness experiences, this bootcamp caters to women and focuses on both physical and mental strength and community.

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extensive knowledge of subjects

Mission Focus Mary Kay College Tour reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering a range of useful information that will help them learn and grow as entrepreneurs.

Similar To Campus Visit, College Visitation

Differentiators Unlike other college tours, these use women guest speakers to connect and provide valuable insights to help students gain a better understanding of the real-world applications of their academic studies.

Mary Kay

Education MK_EXP03

MK_EDU01

Mary Kay Newsletter

Mary Kay Scholars

Publish a monthly internal newsletters

Providing free or discounted tuition for

as a means of keeping employees

college courses for business.

engaged and informed about company

Description

news, events, and updates.

Mary Kay will offer free or discounted tuition for college business courses from partnering with universities all around the country to support their growth at understanding business as entrepreneurs.

Description The Mary Kay newsletter keeps employees, partners, and other stakeholders informed about the latest developments, news, and updates within the organization. This includes announcements, achievements, changes in leadership, and new product launches.

Mission Focus

Mission Focus Mary Kay Newsletter reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering a sense of belonging and keeps employees connected.

Similar To Newsletters

Differentiators Unlike other newsletters, these serve as communication tools for those within the organization and are designed to keep them informed, engaged, and aligned with the

Mary Kay Scholars reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing access to information that will help them in the field as entrepreneurs.

Similar To Coursera, Udemy

Differentiators Unlike Coursera or Udemy, these courses are available online and in person for free or discounted tuition. Mary Kay Scholars has professors from universities from all over the country provide their teachings.

company’s goals and activities.

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Education MK_EDU02

MK_EDU03

Mary Kay Safety

Mary Kay Scholarship

Provide self defense classes to empower

Offers scholarships to young women

Description

related programs.

them and prepare them.

interested in enrolling in business

Description

Mary Kay Safety is a safety program that provides self-defense classes, learning de-escalation tactics, and developing mental resilience and strategies for managing fear and stress during threatening situations.

Mission Focus Mary Kay Safety reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by teaching women how to protect themselves and to be prepared in stressful situations.

Similar To Self defense class

Differentiators Unlike other self defense classes, this program offers women an all-around safety and wellness curriculum.

The Mary Kay scholarships are available to young women pursuing undergraduate and graduate business related programs.

Students with outstanding academic records and a strong commitment to their business studies may qualify for these scholarships.

Mission Focus Mary Kay Scholarship reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering scholarships to promote diversity and inclusion within the business world. It aims to encourage women to enter leadership roles in business.

Similar To The Jane M. Klausman Women in Business Scholarship

Differentiators Unlike other scholarships, these focus on women interested in business and want to be entrepreneurs.

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Mary Kay

Services MK_EDU04

MK_SER01

Mary Kay Leaders

Mary Kay Mentors

Program that offers courses by experts

A mentorship program in which

as a Q&A portion.

paired with young women to guide them

on leadership to young women as well

successful women entrepreneurs are

through the entrepreneurship process.

Description The Mary Kay Leaders is a program that is tailored to the specific needs and challenges faced by women in the workforce. The program will focus on leadership activities to improve their self-confidence, that emphasize selfawareness and assertiveness as well as communication, decision-making, problemsolving, strategic thinking, team building, and conflict resolution.

Mission Focus Mary Kay Leaders reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing women with access to important skills necessary to pursue leadership roles in business.

Description Provide a mentorship program to connect successful entrepreneurs with fellow women who are looking to learn and grow. Mentors share their knowledge, insights, and guidance to help mentees navigate challenges, set goals, and develop their skills.

Mission Focus Mary Kay Mentors reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing a platform for women to connect and support each other in their professional development.

Similar To Cherie Blair Foundation for Women, MentorNet

Similar To

Differentiators

Leadership Programs

Differentiators Unlike other leadership programs, these focus on teaching women to connect and learn how to be great leaders in the future

Unlike other mentorship programs, this program provides women all around the country with the opportunity to connect, network and support each other in their professional development.

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Services

Co-Branding

MK_SER02

MK_CB01

Mary Kay Webinars

Mary Kay + AAUW

Organize an online seminar that you

Offering women financial support and

from all over the world.

their entrepreneurial skills.

can stream and reach participants

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opportunities to learn and develop

Description

Description

Mary Kay Webinars teach a variety of industry topics that our audience wants to learn about based on their interests and areas of expertise. Weekly webinars including live sessions regularly.

Mary Kay partnered with the American Association of University Women to offer fellowships, grants, and other opportunities creating a supportive environment for learning and skill development.

Mission Focus

Mission Focus

Mary Kay Webinars reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering a range of useful information that will help them learn and grow as entrepreneurs.

Mary Kay + AAUW reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing an environment where women can come together and support each other in their success.

Similar To

Similar To

Company Webinars

Fellowships, Internships

Differentiators

Differentiators

Unlike other mentorship programs, this program provide a convenient way for participants to access content from anywhere with an internet connection, eliminates geographical barriers and allows a global audience

This collaboration offers young women financial aid as well as actual support from experts to guide them along their paths.

Mary Kay

MK_CB02

MK_CB03

Mary Kay + NOW

Mary Kay Lean In

Host community events to attract

Partner with women’s organization,

diverse groups of women, creating a

sense of community among participants.

Description

Mission Focus

Mission Focus Mary Kay + NOW reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering an opportunity to connect with others who recognize the obstacles they face

Sister Circle

Differentiators Unlike other collaborations, this collaboration offers women companions and opportunities express the issues in gender inequality….

Description Mary Kay hosts activities with women’s organization, Lean In, to help women achieve their ambitions and give them tools to ensure they have equal opportunities to advance and feel valued in the workplace.

Mary Kay collaborates with the National Organization fit Women (NOW) to host community events that bring people together common cause and foster a sense of camaraderie and social connection.

Similar To

Lean In, for a workshop series.

Mary Kay Lean In reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing them with the skills to navigate bias and lean into their strengths and access to a network where women of all identities are supported and empowered.

Similar To Business Workshops

Differentiators Unlike other workshops, these offer real opportunities for women to learn and connect

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Environments MK_ENV01

MK_ENV02

Mary Kay Sisterhood

Mary Kay Visionaries

Provide an open environment for women

An interactive presentation where people

Description

experts, and participate in hands-on

to speak freely about their goals.

can learn new skills, get insights from activities or discussions.

Mary Kay offers a open environment where women can discuss a variety of topics that are relevant to their personal experiences, aspirations and challenges.

Description Mary Kay hosts business workshops where the participants engage in interactive sessions designed to enhance their knowledge, skills, and understanding of business-related topics. Mary Kay Visionaries involve a combination of presentations, discussions, group activities, and hands-on exercises.

Mission Focus Mary Kay Sisterhood reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing access to tools and information that will help them in the

Mission Focus Mary Kay Visionaries reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing a space where women can learn, grow and connect.

field as entrepreneurs.

Similar To Club meeting, Group therapy

Differentiators Unlike other group activities this provides a supportive environment where women can share experiences, offer each other empathy, and gain insights into their own lives.

Similar To NAWBO (National Association for Women Business Owners) Events

Differentiators Unlike NAWBO workshops, Mary Kay Visionaries have a combination of interactive activities not just presentations.

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Mary Kay

Chanel Green

GR 604|Fall 2023

Visual Standards Guide

M15|Deploy

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MK_EDU01

Mary Kay Scholars Providing free or discounted tuition for college courses for business.

Description Mary Kay will offer free or discounted tuition for college business courses from partnering universities all around the country to support their growth at understanding business as entrepreneurs.

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Chanel Green

GR 604|Fall 2023

Visual Standards Guide

M15|Deploy

A

MARY KAY

A

Mary Kay

Image: Mary Kay logo on provided notebook.

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Mission Focus Mary Kay Scholars reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing access to information that will help them in the field as entrepreneurs.

Similar To Coursera, Udemy

Differentiators Unlike Coursera or Udemy, these courses are available online and in person for free or discounted tuition. Mary Kay Scholars has professors from universities from all over the country provide their teachings.

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Mary Kay

Chanel Green

GR 604|Fall 2023

Visual Standards Guide

M15|Deploy

A

MK_EXP02

Mary Kay Bootcamp A trainer curates a bootcamp fitness class to strengthen the participants minds as well as their bodies.

Description Mary Kay hosts a bootcamp experience where a trainer directs a fitness class that includes a high-intensity, group-based workout that incorporates a combination of strength training, cardio and agility drills to improve overall fitness.

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Mary Kay

Chanel Green

GR 604|Fall 2023

Visual Standards Guide

M15|Deploy

A

A

Mary Kay

Chanel Green

GR 604|Fall 2023

M15|Deploy

Mission Focus Mary Kay Bootcamp reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by building their physical strength and fitness which in turn builds their confidence in their physical abilities.

Similar To Bootcamp fitness, Obstacle Courses

Differentiators Unlike other bootcamp fitness experiences, this bootcamp caters to women and focuses on both physical and mental strength.

Visual Standards Guide

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A

Mary Kay

Chanel Green

GR 604|Fall 2023

M15|Deploy

Image: Feel empowered and build your strength with a kettle bell workout.

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A

Mary Kay

Chanel Green

GR 604|Fall 2023

M15|Deploy

MK_SER01

Mary Kay Mentors A mentorship program in which

successful women entrepreneurs are

paired with young women to guide them through the entrepreneurship process.

Description Provide a mentorship program to connect successful entrepreneurs with fellow women who are looking to learn and grow. Mentors share their knowledge, insights, and guidance to help mentees navigate challenges, set goals, and develop their skills.

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Image: A mentor speaking with her mentee, helping her with a business plan.

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Mission Focus Mary Kay Mentorship reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing a platform for women to connect and support each other in their professional development.

Similar To Cherie Blair Foundation for Women, MentorNet

Differentiators Unlike other mentorship programs, this program provides women all around the country with the opportunity to connect, network and support each other in their professional development.

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Mary Kay Safety Provide self defense classes to empower them and prepare them.

Description Mary Kay Safety is a safety program that provides self defense classes, learning de-escalation tactics and developing mental resilience and strategies for managing fear and stress during threatening situations.

Mission Focus Mary Kay Safety reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by teaching women how to protect themselves and to be prepared in stressful situations.

Similar To Self defense class

Differentiators Unlike other self defense classes, this program offers women an all around safety and wellness curriculum.

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Image: Mary Kay Safety program self defense training session.

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Image: Self defense program is for women of all ages.

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Mary Kay App An business planning app that provides the user with step by step guides and support.

Description Mary Kay offers opportunities for business development by offering an app that helps future/aspiring entrepreneurs create their business plan with our thorough business planning guides.

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Image: Two women looking through the Mary Kay app.

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Mission Focus The Mary Kay App reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing a convenient tool that they can always have in their pocket to help them build their entrepreneurial skills.

Similar To Upmetrics, PlanGuru

Differentiators Unlike other business planning apps, this app offers its users support from actual business experts that they can contact through chat, email or video call.

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Mary Kay Sisterhood Provide an open environment for

women to speak freely about their goals.

Description Mary Kay offers a range of environments that cater to different needs and aspirations, whether it’s providing products and advice or empowering individuals to become independent entrepreneurs.

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Image: A group meeting for women to share their thoughts with one another.

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Mission Focus Mary Kay Sisterhood reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower

them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by providing access to tools and information that will help them in the field as entrepreneurs.

Similar To Starter Kits

Differentiators Unlike other starter kits, these offer tips and strategy guides to starting as a entrepreneur.

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Mary Kay Trade Show Hosts a large gathering of women industry

professionals who can all set up booths that share information about their companies.

Description The Mary Kay trade show is an annual opportunity to meet potential customers and pitch products and services to them. The Mary Kay trade show also gives attendees the chance to meet professionals who represent various businesses to help them decide which product or service is right for them to purchase.

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Mission Focus The Mary Kay Trade Show reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering an opportunity for women in business to connect and grow as entrepreneurs.

Similar To America’s Small Business Summit, National Association for the Self-Employed (NASE) Annual Conference

Differentiators Unlike other events, this trade show offers women in business to connect with growing companies and industry leaders.

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Image: People interacting with a Mary Kay Trade Show booth.

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Mary Kay Scholarship Offers scholarships to young women interested in enrolling in business related programs.

Description The Mary Kay scholarships are available to young women pursuing undergraduate and graduate business related programs. Students with outstanding academic records and a strong commitment to their business studies may qualify for these scholarships.

Mission Focus Mary Kay Scholars reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering scholarships to promote diversity and inclusion within the business world. It aims to encourage women to enter leadership roles in business.

Similar To The Jane M. Klausman Women in Business Scholarship

Differentiators Unlike other scholarships, these focus on women-owned businesses to connect and share their ideas to show aspiring entrepreneurs how to go in the future 94

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Image: Young lady searching Mary Kay’s scholarship website.

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Image: A young lady celebrating receiving a Mary Kay Scholarship

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Mary Kay Webinars Organize an online seminar that you can stream and reach participants from all over the world.

Description Mary Kay Webinars teach a variety of industry topics that our audience wants to learn about based on their interests and areas of expertise.

Consider asking participants to subscribe to weekly webinars and host these live sessions regularly to receive a steady profit regularly.

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Mission Focus Mary Kay Webinars reinforces our mission to uplift women through entrepreneurship by providing opportunities to connect, empower

them with the resources they need, and support them so that they can reach their full potential as leaders in their communities by offering a range of useful information that will help them learn and grow as entrepreneurs.

Similar To Cherie Blair Foundation for Women, MentorNet

Differentiators Unlike other mentorship programs, this program provides women all around the country with the opportunity to connect, network and support each other in their professional development.

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Image: A woman following along with a Mary Kay Webinar.

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Wireframes

These wireframes are the initial step for the design and development process of our website which will serve as a complimentary resource to our rebranding guides.

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Wireframe 01 Mary Kay

Our Story

Welcome

History

• Mission Statement

• Timeline

• Brand Inspiration

• Redesign Process

• Keywords

• New ID Overview • ID Highlights • Detailed brand List • Links to manuals

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Support

Connect

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Grayscreen 01 Home | Our Story

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Welcome

Home | Our Story

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Mission Statement

Timeline

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Brand Inspiration Ipsam facitis conectores eos doluptus aute porerum id et

Redesign Process

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manuals

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Home | Our Story

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Home | Our Story

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Our Story

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Home | Our Story

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Empower

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Support

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Connect

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Brand Inspiration Ipsam facitis conectores eos doluptus aute porerum id et

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Home | Our Story

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Website

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Chosen Layout Option Home | Our Story

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Welcome

Home | Our Story

Empower | Support | Connect

Our Story History Udia sedigenima int es volupta

quae sae seque nobis ditibus

Mission Statement

Timeline

Ihitiorrum, omnissequos velent quatior iaturibus eario. Idellor

Brand Inspiration Ipsam facitis conectores eos doluptus aute porerum id et

Redesign Process

New ID Opta excepuda quasi sit, volutem incidernam elignis Brand List • tatint re laboritas id • ulluptat aliquae • non repudion es cu

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manuals

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Home | Our Story

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Home | Our Story

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For more information please visit our website entrepreneurshipforwomen.org

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