GR604 Student Project Mary Kay - Visual Development Guide

Visual Development Guide MARY KAY

Chanel Green

GR 604: The Nature of Identity

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Mary Kay

Visual Development Guide MARY KAY

Chanel Green

GR 604: The Nature of Identity

Visual Development Guide

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Table of Contents

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R1: Logo Exploration

• Key Phrases

• Rough Sketches R2: Logo Exploration

• Rough Sketches

• Refined Sketches • Digital Comps

R3: Logo Exploration

• Rough Sketches

• Refined Sketches • Digital Comps

Mary Kay

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R3.5: Logo Exploration

• Rough Sketches

• Refined Sketches • Digital Comps

R4: Logo Exploration

• Rough Sketches

• Refined Sketches • Digital Comps Visual Research

• Standards Inspiration • Look Alike Logos

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R1: Logo Expansion Round 1 of rough sketches for our new logo development.

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Three Key Phrases

Elevate Your Potential Build Together Create Your Own Path

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Mission Statement Our mission is to uplift women through entrepreneurship by providing opportunities to connect, empower them with the resources they need, and support them so that they can reach their full potential as leaders in their communities.

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R1: Rough Sketches Empower: Elevate Your Potential The following sketches depict symbols of growth, elevation and evolution to represent this key phrase,

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R1: Refined Sketches

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R1: Rough Sketches Support: Build Together The following sketches depict symbols of strength, stability and cooperation to represent this key phrase,

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R1: Rough Sketches

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R1: Rough Sketches Create Your Own Path The following sketches depict symbols of elevation and direction to represent this key phrase,

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R1: Refined Sketches

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R2: Logo Expansion

Round 2 of rough sketches, refined sketches, and computer comps.

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R2: Rough Sketches Empower: Elevate your potential Out of the three directions from R1, ‘Elevate your potential’ appeared to have the most potential logos that could represent our brand effectively.

For this round, the focus was mostly on exploring the phoenix element as well as a few others.

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R2: Refined Sketches

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R2: Digital Comps

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R3: Logo Expansion

Round 3 of rough sketches, refined sketches, and computer comps.

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R3: Rough Sketches Empower: Elevate your potential

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R3: Refined Sketches

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Digital Comps Comp 1

This logo direction presents a phoenix with a raised wing of sharp feathers curling over its head.

Mary Kay

Digital Comps Comp 2

This logo direction depicts a soft and fluid phoenix with its more pronounced circular form and curves.

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Digital Comps Comp 3

This logo direction presents the phoenix full form, depict the wings and the tail, both swooping forward, forming a rounded shape.

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R4: Logo Expansion

Round 4 of rough sketches, refined sketches, and computer comps.

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R4: Rough Sketches Empower: Elevate your potential

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R4: Refined Sketches Empower: Elevate your potential

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R4: Digital Comps Comp Direction

This logo direction continues with the development the phoenix using more pronounced circular form and curves.

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R4.5: Logo Expansion

Round 4.5 a continuation of R4 computer comps, doing further exploration on some of the previous sketches.

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Refined Sketches Continued Empower: Elevate your potential

Digital Comps Continued Empower: Elevate your potential

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Final Logo

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Visual Research

Visual research helps establish a creative direction by studying existing trends to gain insights on what works.

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Standards Inspirations

New Identity Introduction - Skype Skype uses a casual conversational tone to draw in and engage the reader along with aesthetically pleasing visuals in their introduction.

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Logo Anatomy - Mennonite Church USA This logo is clean and simple that has symbolic meaning that relates to the brand very well. Its simple design also makes it very versatile.

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Type Specs - (RED) (RED) is very detailed in how the elements of their brand should be used including the type, color as well as the brackets. Its also interesting that there is a list of approved words that can be used with (RED).

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Main Color ID - Symantec While the colors of the logo itself are more neutral there are a variety of accent colors that can be used to compliment them.

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Logo Don’ts - Exploratorium Exploratorium was very specific on what not to do with their logo, a couple of them I wouldn’t have thought to be an issue so its a good thing that they are so specific in how to treat the logo.

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Alternate Versions of Logo - USA Today There is not much change in the alternate versions of the USA Today logo which I like because the brand has a consistent look across media.

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Look Alike Logos Logos With A Phoenix These logos all have incorporated a phoenix in some form, similar to the new logo for Mary Kay.

The University of Wisconsin– Green Bay is a public university in Green Bay, Wisconsin, founded in 1965, it is part of the University of Wisconsin System. Their logo consists of a phoenix and incorporate a fire symbol.

Phoenix Assurance is an insurance company, located in Memphis, Tennessee. its logo traditionally features a stylized phoenix design using sharper angles in the wings.

The University of Chicago is a private research university in Chicago, Illinois, United States.

Their logo incorporates a more traditional phoenix in the design of the school crest.

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University of Phoenix is a private for-profit university headquartered in Phoenix, Arizona. Their logo consist of a phoenix with only one wing lifted upwards.

The Phoenix Brewing Company is Mansfield, Ohio’s only microbrewery which opened in 2014 and is housed in a former mortuary. In their logo a phoenix is embedded in a stained glass window incorporating the history of the location.

The Phoenix has been the official corporate symbol for the city of Phoenix for decades.

The Phoenix Group is a New York based staffing and recruiting services company.

Their logo features a phoenix with its wings spread wide.

Kt. Academy is an information technology training academy that was founded in Warsaw in early 2018 by Marcin Moskala.

Their logo consists of a phoenix that has a more outlined design.

Phoenix Technologies is a software company headquartered in Campbell, California.

Their logo used an abstract depiction of a phoenix.

Air China is the airline of China and one of the “Big Three” mainland Chinese airlines.

Air China’s headquarters are located in Beijing. Their logo consists of a more fluid abstract design of a phoenix.

Phoenix TV is a television network in China that offers Mandarin and Cantonese language channels. Their logo consists of a spiraled phoenix design.

Phoenix International Publications (PIP) is a book and Periodical Publishing company, create books for children that is based in Chicago, Illinois with offices worldwide.

Phoenix Rising FC is a professional soccer team based in Phoenix, Arizona.

Their logo incorporates a phoenix rising from flames through the circular form of a soccer ball.

Look Alike Logos Logos With A Bird These logos incorporate a bird in some form, similar to the new logo for Mary Kay.

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POS Indonesia is the state-owned company

responsible for providing postal service in Indonesia.

Lufthansa is an airline in Germany and one of the largest in Europe and fourth largest in the world by revenue.

Skoda, is a Czech Republic automobile manufacturer established in 1925.

Turkish Airlines is an airline in Turkey that services over 300 destinations in Europe, Asia, Africa, and the Americas.

Twitter was an American social media company based in San Francisco, California.

Japan Airlines Japan Airlines is an airline in Japan and is headquartered in Shinagawa, Tokyo.

Dove is a personal care brand owned by the London-Rotterdam consumer goods company

The Toronto Blue Jays are a Canadian professional baseball team based in Toronto.

Fremont Brewing is a brewery located in Seattle, Washington.

Tripadvisor is a travel company that operates online travel agencies, comparison shopping for travel planning.

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