Franchising USA - Veterans Supplement - December 2014

december 2014

Veterans in Franchising www.franchisingusamagazine.com

retired Marine finds perfect fit in

Archadeck

‘Tis the Season christmas decor brightens homes

Advantage:

Service Disabled Veteran Franchisees!

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feature

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To work independently To your workown independently To set work schedule To work independently To set your own work you schedule To work at something enjoy To set your own work schedule To To work at something you enjoy control your own salary To To work at something you enjoy control your own salary To control your own salary

Want To Be Your Want To Be Your Want Be Your OwnToBoss…

Own Boss…

Own Boss…

“BUILDING AMERICA WITH AMERICAN HEROES”

www.VeteranFranchiseAdvisers.com www.VeteranFranchiseAdvisers.com www.VeteranFranchiseAdvisers.com “BUILDING AMERICA WITH AMERICAN HEROES”

© ASUKA Inc. 2014

Veterans make great franchise Veterans make greattraining franchise owners!

Your military has Veterans make great franchise owners!

Your military training has taught you many things that transfer owners!

Your military training has taught youthe many things that transfer well into world of franchising. taught youthe many things that transfer well into world of franchising. well into the world of franchising.

Take Control Of Take Control Of Take Of YourControl Future…

Your Future…

Your Future…

A Business Of Your Own! A Business Of Your A Business Of Your Own! Own!

Take Advantage of Our Take Advantage of Our Take Advantage of Our Free Expert Help Free Help Free Expert Expert Help Today!

Today!

Today!

Make Your Next Career…

Make Your Next Make Your Next Career…

Career…

Now its time to build a future for you and your family.

You served your country proudly.

You served your country proudly.

You served your country Now its time to build a future for you andproudly. your family.

Now its time to build a future for you and your family.

V eterans in F ranchisin g S upplement december 2 0 1 4 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents Cover Story

Focus

42 Retired Marine Finds Perfect Fit

in Archadeck

44 Christmas Decor

Profiles 46 Preferred HealthStaff 48 Wallace Property Management Group

News & Expert Advice 50 Advantage: Service Disabled Veteran

Franchisees!

Jim Mingey, Veterans Business Services 52 VetFran News

Veterans and Jobs Highlighted at Southeast

Franchise Forum

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C over S tor y - A rch a deck Ou t doo r L i v ing

retired Marine Finds Perfect Fit in

Archadeck For retired Marine, Kyle Faulkner, owning an Archadeck Outdoor Living franchise fit perfectly with his background, seeing that he’s a third generation carpenter.

Both his grandfather and father owned construction companies that specialized in building residential homes, so once Faulkner was done with the military, Archadeck just seemed like the natural next step.

“I started out doing construction from the time I was old enough to swing a hammer,” Faulkner said during a recent interview from his headquarters in Raleigh, NC, where he is the CEO and owner of the Raleigh-Durham territory of Archadeck.

While his father and grandfather specialized in houses, Faulkner, as part of

Archadeck, has a more niche specialty.

The company designs and builds outdoor living areas like decks, screened porches, patios and sunrooms. It’s part of the Outdoor Living Brands family of franchises, along with Renew Crew, Mosquito Squad and Outdoor Lighting Perspectives.

Faulkner has been with Archadeck since October of 2013 when he purchased a small portion of the Raleigh territory.

In early 2014, he took over the entire Raleigh-Durham area and has now been in operation for a year.

The franchise was recommended to him by a family friend who happened to be a business broker and knew about Archadeck.

“He knew it kind of fit my background, which is in construction,” Faulkner said.

Once he found out about the franchise, it was just a matter of meeting with Rob Haislip, the Vice-President of franchise operations with Archadeck Outdoor Living, and a lucrative partnership was forged.

Looking for Stability Prior to joining Archadeck, Faulkner spent eight years in the Marines in the engineering field hopping back and forth between the U.S. and the Middle East.

All that instability made him yearn for a place where he could settle down into a more stable position - where he could establish some roots rather than being deployed for a year at a time and being stationed somewhere new every couple of years, which meant picking up stakes and moving.

Third generation carpenter, Kyle Faulkner working with his father and grandfather

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“It’s difficult to have a family and to have that grounded base that I wanted to have,”

he said. “I saw lots of my friends raise their kids from thousands of miles away and get to see them only on holidays and I knew that that’s not what I wanted.”

So, after eight years in the Marines, he completed some schooling and ended up moving back to North Carolina from San Diego to take over the Raleigh-Durham territory.

After he made the decision to leave the Marines, Faulkner said, he wanted something to call his own and running his own business seemed like the best way to accomplish that goal. And joining a franchise means they can provide assistance with getting the business up and running, he explained, while still allowing the franchisee room to grow and make changes that they think are necessary.

Getting Started Getting started with Archadeck meant four weeks of training in Richmond, VA, going there for two weeks, getting a oneweek break and then going back for two more weeks. During that time, they went through everything they could, Faulkner recalled, but it’s hard to fit everything you need to know about the business into four weeks.

There are so many products available and so many things to learn about building codes and standards. For example, Faulkner’s territory encompasses 27 different jurisdictions that all have their own building codes and standards, all of which he has to know and follow while designing and building outdoor living spaces.

Fortunately, Archadeck also provides ongoing support and training like making sure that if any assistance is needed with material or vendors or the aforementioned

“After he made the decision to leave the Marines, Faulkner said, he wanted something to call his own and running his own business seemed like the best way to accomplish that goal.” building codes, franchisees get the assistance they need.

Different people in the Richmond headquarters have different areas of expertise like drafting, building codes, and inbound and outbound marketing. These specialists are there to help franchisees should they have any questions or need a hand.

Archadeck franchisees also meet regularly for their annual meeting and regional meetings and are more than happy to share business practices and tips with each other.

Working Balance into Life Although his work/life balance is far different than before, it still affords him the time to see his family. During his active duty time with the Marines, when he was in the States, Faulkner said, he would work six to eight hours per day, but he was off on the weekends and holidays and tended to take a lot of early days on Fridays. But, on the other hand, when deployed, the work was almost non-stop, seven days per week.

Nowadays, he works on average about 10-14 hours per day, but does make a point to take Saturday or Sunday off to spend with his family. He still answers the phone, though. It always seems like he’s working, the Archadeck owner said, but he can now work from home or plan the work around appointments and other things because it also affords him the flexibility to set his own schedule.

As long as people are prepared for the amount of work it takes to make a successful franchise, he said, it’s well worth getting into, especially if you seem to be born for this kind of thing - like being a third-generation carpenter.

For more information visit: www.archadeckfranchise.com

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Chr istmas Decor

‘Tis the Season

Christmas Decor Brightens Military Families’ Homes with Nationwide Decorated Family Program For the twelfth consecutive year, Christmas Decor will be boosting the spirits of military families across the country through its Decorated Family Program.

With over 270,000 American men and women deployed throughout the world this holiday season, military families are facing the challenge of preparing for the holidays without their loved ones. To give back to the families of these brave men

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and women in a small way, Christmas Decor will be creating magical memories with its annual program.

Christmas Decor, the nation’s leading professional holiday & event decorating franchise, began the Decorated Family Program in 2003 after a franchisee attended a holiday dinner party and began to consider all of the men and women overseas who will not be able to celebrate with those they love. The program was created to thank our country’s soldiers for their dedication and support by decorating their family’s homes.

Each holiday, hundreds of Christmas Decor franchisees nationwide participate in this event by donating their products, resources and time to decorate the homes

of local military families as part of the Decorated Family Program.

“The holidays can be difficult for families with loved ones overseas both emotionally and with decorating, and we always look forward to doing our part to help make their holidays a little bit brighter,” said Brandon Stephens, President of Christmas Decor. “The American men and women fighting overseas are true heroes and launching this initiative, decorating these deserving families’ homes, is the least we can do to support our courageous troops.”

The company has been accepting nominations of deserving military families via the Christmas Decor Facebook page that will total at least 200 decorated homes for the 2014 holiday season. Winners are

being awarded based on their location (to ensure there is a local franchise to provide the award) and the impact of their story on the judges. This holiday season marks a record-breaking year for nominations as Christmas Decor franchisees are busy surprising military families nationwide.

“Never in my wildest dreams did I think we would win. With my husband scheduled to be deployed during Christmas, we knew the holidays would be a tough time for us,” said Agatha Shim, military wife and mother of two daughters, based on Joint Base Lewis-McChord during the 2013 holiday season. “My kids were jumping with joy when they saw our home decorated. Smiles were ear-to-ear.

It turns out that my husband was able to

“Each holiday, hundreds of Christmas Decor franchisees nationwide participate in this event by donating their products, resources and time to decorate the homes of local military families.” make it home for the holidays and we were all so appreciative of the work done by Christmas Decor. This made our family Christmas very special and is something we will never forget.”

Operating in over 375 markets and 48 states, Christmas Decor, Inc. is the largest professional holiday & event decorating franchise. The company offers a complete decorating service program including

display design, installation, maintenance, and removal of holiday lighting and

decorations. Now the franchise is in the

enviable position of being able to give back to communities.

Story by Brandon Stephens,

President of Christmas Décor.

For more information visit: www.christmasdecor.net

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Prefer red H ealthS taf f

Veteran Support

A Year Round Promise In May, the nation honors military members who have made the ultimate sacrifice by honoring them on Memorial Day. In November, we honor everyone who has served in the military with Veterans Day. Many people and businesses pause to give special thanks to those who have served and are serving. For some it’s through kind words on social media, for others it’s through special discounts or free meals.

But for some, honoring and pledging to help our nation’s veterans is a year-round promise.

Donna Moyer, CEO and co-founder of Preferred HealthStaff is a member of the latter group. “As a provider of healthcare and an entrepreneur, I feel I am in a unique position to help veterans,” says Moyer.

“Not only can I help care for those who are injured, recovering, or were wounded and now need daily help, but I can also offer assistance to veterans looking for the next chapter in their lives.”

Preferred HealthStaff offers in-home care to anyone who needs it while at home, including veterans. Services range from

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health and travel needs, to companionship and home maintenance. The company also offers a substantial discount – 20 percent on the franchise fees to qualified veterans who join the Preferred HealthStaff team as a franchisee.

“I feel that I have a duty to help those who served our country so bravely,” says Moyer. And Donna Moyer knows that sense of duty well. Her family has a history of service, including her mother, her oldest son and her youngest son who is an Iraq war veteran and her own service in the U.S. Army. “Throughout my life, I have been taught the value of family support. I believe that same value, of military family support, is equally important. And that is why I feel privileged that I can help veterans after active duty.” Of course a discount on the franchise fee is not the only support Preferred HealthStaff offers its team.

Among the other benefits Preferred HealthStaff provides are marketing assistance and comprehensive training.

Moyer is a member of the International Franchise Association and its partner VetFran, which helps veterans find small business opportunities upon completion of their active service. In addition to her own sense of duty, Moyer feels Preferred

Donna Moyer

HealthStaff’s veteran discount program is a win for the franchise as well. “Veterans bring top-notch leadership skills and a can-do attitude. To me and the franchise opportunity with Preferred HealthStaff, that is important.”

At a time when unemployment is high, and veterans are searching for options, Preferred HealthStaff is offering a helping hand. A salute for the service that protects our homes.

For more information on Preferred HealthStaff and its franchise program visit: www.preferredhealthstaff.com

#1 Veterans Choice.

20% of our franchisees are retired or active duty members of the Armed Forces. Why? Our four exciting business opportunities not only celebrate the joy of outdoor living, but help them achieve their personal and career goals.

“An Outdoor Lighting Perspectives franchise has the right price points and support to allow a veteran to start a business and be successful at a greater speed than if they started from scratch. It’s an opportunity within your range to up your chance of being fully success in reaching your goals.”

Design & build stunning outdoor spaces

Illuminate home exteriors & outdoor landscapes

Clean & protect any outdoor surface

Eliminate mosquitoes & ticks

Chuck Rich, RCDD, PMP Active Air Force Reservist, Lt. Col.

Learn more at OutdoorLivingBrands.com/olb-veterans or call 800-722-4668

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Wallace Prop er t y M a nag ement G roup

post military life After 15 years of employment in Corporate America, Scott Wallace heard the one sentence that struck fear in happily employed citizens everywhere during the early stages of the recession: “We are down sizing and we’re going to have to let you go.”

Post lay-off, Scott found himself desperately seeking employment going from standing as a leader in business sales management to standing in the unemployment line.

Despite this set back, Wallace desired to come back stronger than ever, even if that meant switching gears in his career.

In 2006, franchise owner and founder Scott Wallace developed his initial property management model, Scott Properties of the Midlands and in 2013, he launched his franchise company, Wallace Property Management Group.

Wallace Property Management Group is a professional property management organization offering franchise opportunities for full-time, full-service property management systems. His ultimate goal is to relieve stress from high-end property managers and focus on effectively managing residential homes for property owners and tenants.

Some of the services provided include handling maintenance requests, rent

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collections, rental agreement renewals, property owner payouts, vendor payouts, end of year property owner reports, property owner tax forms, and more.

Wallace Property Management Group also assists with listing available properties on a robust, multi-media website as well as other third-party sites.

As a franchisor, Scott Wallace wants his franchisees to have core values that most active and veteran military have. Some of these values include loyalty, duty, selfless service and integrity. Growing up with these key principles instilled in him by his military father, Wallace strongly believes that veterans and active military are the perfect candidates to run and operate a franchise at Wallace Property Management Group. Because of his household experience and the overall nature of military personnel, he became a partner of VetFran.

Scott Wallace extends his welcome to veterans by providing discounts to qualified individuals. Wallace Property Management Group is headquartered near the largest army training facility in the United States: Fort Jackson. “I have very close relations with the military housing office helping military personnel find houses when they are done with active duty, and I also assist military homeowners manage property when they get orders,” says Wallace.

“I take great pride in offering veterans and active military an opportunity to focus on the ability to acquire and retain houses. My purpose is to bring awareness to veterans and active military about this unique franchise opportunity, so that they too can become successful entrepreneurs post military life,“ says Wallace.

Scott Wallace

Wallace Property Management Group simplifies the complex world of property management for franchise owners across the country. They specialize in management of middle to high-end housing for property owners throughout the United States. Benefits to veterans as a franchise owner includes, but are not limited to: • Rental installation to veterans and active military • Discounted franchise fee for all qualified veterans • Strong business, no matter the economy • Home-based business • Low start up cost • Large protected territories – high potential profits • Pre-opening, on-site, remote and ongoing training and mentoring • Personalized local market website For more information visit: www.wallacepmgfranchise.com

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IFA Members: Register before October 24 and save $50!

Contact Lynette James at 202-662-0782 or ljames@franchise.org if you are interested in exhibitingFranchising or sponsoring.

USA

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Jim Mingey, Veterans Business Services

Advantage: Service Disabled Veteran Franchisees!

The Veterans Administration and other Federal Agencies buy a lot of stuff!

Although the Federal Government won’t ordinarily buy food from a McDonald’s or other retail food franchises, if you’re a Service Disabled Veteran you might be able to sell them food from your catering franchise.

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Or maybe you own a franchise which sells moving services? Or what if you want to use your wheel chair ramp franchise to sell to older Veterans who are eligible for VA benefits? Yes there could be many opportunities but first you need to know how federal procurement processes work and how you qualify.

The fact is that many franchise distributed products and services from computer services to paper products are bought by the government every day. In 2013 alone the government purchased over $83 billion in goods and services from small business

and Service Disabled Veteran Owned Small Businesses (SDVOSB) received over $12 billion of those contracts. Many of these contracts are even set-a-side for only SDVOSB companies.

So what are they buying right now and how can you determine if you can compete?

The government keeps a database of active opportunities at www.fedbizopps. gov. Currently there are over 28,000 listed but to drill down you need to know your NAICS code (North American

“In 2013 alone the government purchased over $83 billion in goods and services from small business and Service Disabled Veteran Owned Small Businesses (SDVOSB) received over $12 billion of those contracts.”

Industry Classification System) so you can search the database. Even if you find an opportunity, you then still need to registered at SAM (The System for Award Management), the Official U.S. Government system to do business.

This is getting complicated, right?

If you need help, you can always contact one of the Offices of Small and Disadvantaged Business Utilizations (OSDBU) in every major federal agency.

These offer many different avenues for federal procurement knowledge.

The assistance is free but you should plan on a learning curve for mastering how to access and finally sell your product or service to the eventual “buyer”, a federal contracting officer. Many advise to become a subcontractor first before bidding on your own. However, if you do act as a prime bidder, at the end of the day it’s still about convincing the federal “customer” that your franchise offers the best value for the product or service the government needs.

So where do you go from here? How do you prove you’re eligible for contracts or set-a-sides?

The highest standard for certification of a SDVOSB now rests with the Veterans Administration and is administered by its OSDBU Office. They have a wealth of information on their Entrepreneurial Portal (www.va.gov/OSDBU/entrepreneur/index. asp) including franchising opportunities and they offer detailed information about their SDVOSB verification process.

A key element of certification is whether or not the franchise entrepreneur actually

controls at least 51 percent of the company and all day-to-day decision making.

Due to the level of control that can be contained in a Franchise Agreement, the Franchisor often can maintain significant amount of control over certain day-today activities as well as certain long term decisions of the Franchisee. That is the nature of a franchise.

Nevertheless franchises do and will continue to qualify for certification. A recent success story was a Tutor Doctor franchisee that won a bid and secured a $3.25 million contract with the U.S. Veterans Administration for Veteran training and transition services.

The VA’s Center for Veteran Enterprise (CVE) reviews the business documents for each franchise company applicant to assess if it meets the requirements of 38 CFR Part 74, the federal regulation which governs SDVOSB certification. The CVE decision process can depend on the nature of the product or services, the length of franchise agreement and even access to tools of the trade.

The VA works hard to connect small businesses, especially SDVOSB, with government and commercial procurement decision makers. The 2014 National Veterans Small Business Engagement (NVSBE) (Dec. 9-11) is VA’s premier event for the Veteran small business community interested in in competing for and winning business.

The NVSBE offers attendees an unprecedented level of engagement with procurement officials. Not a bad place for a SDVSOB to explore the federal marketplace!

Jim Mingey

VBS’ Founder and Managing Director, Jim Mingey, is a decorated Vietnam Veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the Veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s market. Jim participated in the EBV Program at Purdue University, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment(VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States exclusively for Veteran owned small businesses and franchises: The Veterans Opportunity Fund. Jim intends to keep on ‘advocating’ for Veterans in franchising.

For further information visit: www.veteransbusinessservices.us

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VetFra n N ews

Veterans and Jobs Highlighted at Southeast Franchise Forum

The Southeast Franchise Forum (SEFF) met on Veteran’s Day, November 11, to recognize members who have served the United States and held a panel discussion about how veterans are finding successful post-military careers in franchising.

Among the veterans at the meeting were Jim Squire, CFE (Army; SEFF chairman and CEO), Joe Lindenmayer (Marine Corp.; SEFF vice chair), and Joe McCord (Air Force; SEFF board member).

Experts on the panel also discussed ways two other groups of people are finding success in franchising business opportunities: professional athletes and members of America’s diverse communities. Lindenmayer, chairman of IFA’s VetFran and president of TSS Photography, gave a status update on the nationwide veteran’s initiative.

“A recent IFA survey shows more than 50,000 veterans have joined franchising just this year, including over 400 who opened new franchises - and those numbers are conservative,” Lindenmayer said. “VetFran is making a huge impact on the post-military lives of veterans nationwide and the Southeast Franchise Forum is one of our most active and supportive partners.”

Lindenmayer said VetFran’s mission is to provide access and opportunities in franchising to veterans and their spouses.

Lindenmayer at the podium in February 2014 at the IFA Convention in New Orleans, LA. Behind is Mary Thompson, former VetFran Chair (USMC) and Steve Caldeira IFA CEO.

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“The Southeast Franchise Forum supports all of the initiatives of the IFA,” said Squire, executive vice president and

Operation Enduring Oppotunity (L-R: Bobby Saade (Army); Joe Lindenmayer (USMC); Greg Tanner (Army); Jim Squire (Army) and Ray Margiano (Army)

chief development officer of Firestorm, “and it’s our job to provide a forum for robust discussion and support here in the Southeast for the many programs available nationwide. We survey our membership regularly to learn what topics are of greatest interest and the three highlighted in November – veterans, athletes and diversity – are clearly top priorities.

We were glad to highlight them at the meeting.”

Stan Friedman, CFE, moderated the panel discussion. Friedman is president of FRM Solutions, a SEFF board member and winner of IFA’s Ronald E. Harrison Diversity Award in 2011. He is also cofounder and chairman of the Professional Athlete Franchise Initiative (PAFI).

PAFI is a virtual tool as well as a real world bridge between professional athletes and the franchising world which has helped many pro athletes transition to the business world, including Zelly

“VetFran’s mission is to provide access and opportunities in franchising to veterans and their spouses.”

Wesson who participated on the recent panel. A Workout Anytime franchisee, former professional basketball player, and certified personal trainer, Wesson shared with SEFF members how vital it is for professional athletes to develop a business stream after their pro careers and play to their personal strengths. PAFI, a hub of education, research and interaction for professional athletes and the franchising community, has been essential in helping Wesson and other athletes develop synergistic relationships in franchising after retiring from pro sports.

Thompson, CFE, vice president of development for Premium Franchise Brands, who spoke about the need for operational excellence, leadership and sales skills in building diverse teams of people around a central vision.

Wesson and Lindenmayer were joined on the November 11th panel by Scott

For more information visit: www.sefforum.com or www.vetfran.com

The December meeting of SEFF will feature IFA president and CEO Steve Caldeira who will share reflections on franchising in 2014 and franchise opportunities in 2015. The Hill Newspaper recently named Caldeira as one of Washington’s top lobbyists.

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