Veterans January 2017 Franchising USA 5#3 2

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Veterans in Franchising january 2017

www.franchisingusamagazine.com

the pizza press looking for impressive veteran candidates

Walmart Foundation supports FDU’s Veteran Program How could a Trump presidency help

Veterans in Franchising?

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SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.

• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners

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V eterans in F ranchisin g S u pplement jan u ary 2 0 1 7 Our Veterans in Franchising special supplement has become a regular feature of Franchising USA. To share your story in the next issue, please contact Vikki Bradbury, Publisher Phone: 778 426 2446 Email: vikki@cgbpublishing.com

Contents On the Cover

Profiles

48 The Pizza Press Looking for Impressive Veteran Candidates

52 BrightStar Care

60 Walmart Foundation Supports FDU’s Veteran Program 54 How Could a Trump Presidency Help Veterans in Franchising?

Cover Story

58 College Hunks Hauling Junk and Moving 60 Veterans Launching Ventures

News and Expert Advice 54 How Could a Trump Presidency Help Veterans in Franchising?

Jim Mingey, Founder and Managing Director, VBS

48 Pizza Franchise Looking for Impressive Veteran Candidates

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C over S tor y - T he Piz z a Press

Pizza Franchise Looking for

Impressive Veteran Candidates Extra! Extra! Read all about it! California pizza franchise wants entrepreneurial veterans to join a growing business!

That business is The Pizza Press, a pizza and craft beer restaurant franchise with an old-timey newspaper theme.

On average, each The Pizza Press restaurant has about 30 different beers on tap, President Dara Maleki said during a recent interview from the franchise’s headquarters in Anaheim.

While all the pizzas — which are named

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“Money is so elusive. You really have to strive for excellence, so we look for people who execute well, who are motivated individuals and who really want to serve their communities.” - Dara Maleki This is where veterans come into play, as they are used to striving for excellence in everything they do.

after famous regional newspapers around the United States — are prepared in under four minutes, the franchise isn’t a fast food place, Maleki noted. Rather, guests are invited to sit and enjoy their meal at a leisurely pace and have a beer after.

Opened in 2012, the company started franchising in 2014 and currently has 10 units open, 30 in development and 80 sold.

“Everyday we pretty much add a new one into the fold,” Maleki said.

Although the The Pizza Press owner contends the pizza market is fairly saturated, there is always room for a new player if they concentrate on the right things like having a great product and offering a stellar customer experience with outstanding service.

“It’s all based on user experience and that’s what we deliver,” he noted.

Bringing Quality to the Resort Experience A long-time businessman in the Anaheim area, Maleki had just exited his last business — an exporting and procurement venture — in 2011 and was looking for a new opportunity.

He was approached by a local hotelier about trying his hand at opening a restaurant and the idea intrigued him enough that he contacted his friends in the culinary arts and started brainstorming ideas. Once they had their concept set, he engaged his crack marketing team to

get the word out and when the restaurant opened, the masses came.

Having traveled extensively, Maleki specifically wanted to open something that would be good for a resort area.

The entrepreneur learned from his own experience while traveling that in and around resorts, the restaurants would usually offer poor quality food and service and and be woefully overpriced, even in Italy. With his restaurant, he wanted to do the exact opposite of that.

“The good food is never in the resort area,” Maleki opined. “It’s always in those small towns and I thought why can’t we bring that great quality of food and that great service into a resort area?”

With that goal in mind, The Pizza Press was born.

Its first year was a great success and people kept asking if the restaurant was a franchise and if it would be expanding.

Knowing he had a great business model to share, Maleki decided franchising was the best way to do that.

The Right Fit To put it simply, Maleki wants franchisees who are passionate about what they do.

“Money is so elusive,” he stated. “You really have to strive for excellence, so we look for people who execute well, who are motivated individuals and who really want to serve their communities.”

While The Pizza Press currently only has one veteran-owned franchise in Santa Monica, the company president is keen to get more veterans on board. Some current The Pizza Press locations have veteran employees and managers and working with them has been overwhelmingly positive for The Pizza Press president.

Training Any veterans who join The Pizza Press will get the same training all new recruits undergo, which involves two weeks of in-class training in Anaheim followed by two weeks of on-site training when they open. The in-class training focuses a lot on how to hire ideal employees, how to maintain ideal service standards and getting new franchisees used to The Pizza Press culture.

The support doesn’t stop at training. The Pizza Press stays in near-constant contact with their franchisees for the first month they are open, checking in frequently to make sure they are staying on task to reach their goals.

Once they are established, The Pizza Press offers a lot of marketing support for both print ads and digital media.

Expansion Thus far, The Pizza Press has stuck to its home state of California, with locations from north Los Angeles all the way down to San Diego. However, The Pizza Press has locations in development in Florida, North Carolina, Washington and in Austin, TX. Maleki even flew to China recently to cut the ribbon on a newly opened The Pizza Press in north Beijing.

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C over S tor y - T he Piz z a Press

“The good food is never in the resort area. It’s always in those small towns and I thought why can’t we bring that great quality of food and that great service into a resort area?” - Dara Maleki Being an avid traveler, Maleki is excited to bring The Pizza Press to the world.

programs from Veteran Affairs and the SBA.

“Beside sport, I think business is the next international language,” he said.

Veterans in and around California are especially well served, as San Diego has become a hot spot for veteran entrepreneurs with several training programs and business incubators popping up in the region.

Getting Veterans Involved To help with The Pizza Press’ expansion, Maleki has signed the company up for the VetFran Program, which helps veterans open franchise businesses. Over 600 franchise companies participate in the VetFran program.

Maleki is especially keen to work with former members of the military because as a group, they have such a great reputation for entrepreneurialism. In fact, according to research from the United States Small Business Administration (SBA), veterans are actually 45 percent more likely to be entrepreneurs or at least self-employed than non-veterans.

However, this propensity toward business ownership does come with some significant hurdles, most notably a lack of startup capital.

As Maleki points out, many veterans may not be aware they have financing options available through various funding

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“When you’re starting a brand-new business and you don’t have any type of business track record because you’ve been serving in the military, it’s very hard to get a loan or find investors,” Carlos E. Figari, director of the SoCal Veterans Business Outreach Center in Carlsbad, CA told the New York Times in a recent article. “If you are starting a company that’s directly connected to the experience obtained while you were in the military, then you have a network to tap. But if you want to open a Subway, that’s a totally different story.”

Figari said many veterans know they want to start a business, but don’t know exactly how to go about doing that or don’t have much knowledge about the industry they want to get into. That’s where group’s like Figari’s come in, offering training to former military members on how to open and run a business.

His is one of several nonprofit agencies that have been founded to specifically help veterans transition to business ownership.

Among the numerous government and non-profit programs available to veterans, are: • the SBA’s Boots to Business program, • the Entrepreneurship Boot Camp for Veterans with Disabilities, • the Veteran Entrepreneurship Program, • the Veteran Women Igniting the Spirit of Entrepreneurship program • the Bunker and Patriot Boot Camps, and • the Coalition for Veteran-Owned Businesses.

Maleki said he wants to do his part to help veterans make the leap from military service to business ownership by offering comprehensive training and robust business opportunities to them through The Pizza Press.

After all, getting more veterans involved with business and franchise ownership is good news for everyone.

For more information on The Pizza Press, please email marketing@thepizzapress.com or visit www.thepizzapress.com.

Click here to find out more...

FRANGUIDE.COM 703-424-2980 FIND YOUR FRANCHISE WITH FREE GUIDANCE FROM INDUSTRY EXPERTS

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B r ig htS ta r Ca re

Former Navy Corpsman transitions into Fast-Growing Home Healthcare Industry

Sometimes military veterans have a difficult time transitioning into civilian life or applying the skills they learned in the service in the private sector. Not so with BrightStar Care franchise owner Matt Hayes, who used that experience to enter the fast-growing home healthcare industry.

Hayes has been so successful, in fact, that he became the recipient of BrightStar Care’s 2015 Rookie of the Year and Customer Satisfaction Awards in his very first year. His clinical, sales, marketing and military backgrounds have equipped him to excel in the franchise business model.

Matt Hayes

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“I looked at about five or six home care franchises and, honestly, it wasn’t even a close call as far as the standards that BrightStar Care has. The depth and breadth of the business line they have includes everything from traditional home care to skilled services to temporary staffing.” - Matt Hayes

Hayes started his career in the Navy and was there for about six years. After leaving the service, he transitioned into a career in clinical laboratories. “Whenever you get your blood drawn or throat swabbed or anything like that, I was doing all that kind of testing and I managed laboratories. I eventually moved into sales and marketing on the industry side. I called it going to the dark side,” said Hayes.

In the Navy, he served as Corpsman, one of the medics for the Marines. Eventually, he realized that he was not going to make a living being a combat medic, so he enrolled in some advanced training and got his associate degree, then went on to get his bachelor’s and master’s degrees.

“That is kind of funny, because I just saw an Undercover Boss episode for BrightStar Care!” So, they looked them up.

“Coming out of the medical field, BrightStar Care requiring all of its locations to be Joint Commissionaccredited was a big deal to me. It has become a huge marketing tool for us.”

- Matt Hayes

That wasn’t the only reason, of course. elderly patient with advanced Alzheimer’s.

“I looked at about five or six home care Her family lived in another state and he franchises and, honestly, it wasn’t even previously engaged other agencies to a close call as far as the standards that BrightStar Care has. The depth and breadth provide around-the-clock care, but each But throughout these years, Hayes felt of them gave up because the patient was of the business line they have includes a yearning to own his own business absolutely adamant that she did not want everything from traditional home care and began investigating franchises anybody in her home taking care of her. to skilled services to temporary staffing. periodically. He looked into hair care and Once I understood all that BrightStar Care restaurant franchises, but settled on the Upon learning that the woman had been a has to offer, including their standards for home healthcare industry after seeing a former piano teacher, Hayes and his team presentation at a medical conference he Joint Commission accreditation, I was sold. devised a plan in which two caregivers attended as part of his job. Hayes says Coming out of the medical field, BrightStar pretended to be piano students who came there was actually a slide on the opening Care requiring all of its locations to be over for a lesson, and then just stayed eraC ratSthgirB 5102 © .detarepo dna denwo yltnednepedni si noitacol esihcnarf ®eraC ratSthgirB hcaE day overview presentation that showed Joint Commission-accredited was a big afterwards to help with the dishes or help the winners and losers in the changing deal to me. It has become a huge marketing her get ready for bed. “That broke the ice medical landscape, and at the very top tool for us.” and it worked. We really made a difference were the Home Care and Home Health Much as in his career as a Navy Corpsman, for her and her family because we were categories. able to provide care when others weren’t.

Hayes enjoys the feeling of making an That was really fulfilling.”

When he got home, he told his wife about important difference in people’s lives. He what he had learned, only to have her say, www.brightstarcare.com recounts one difficult case involving an

ERA C EMOH EDIUG GNINNA LP

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V e t er ans in Fr anchising

Jim Mingey, Founder & Managing Director, VBS

How could a Trump help Veterans in f Tax benefits: Veteran franchisees?

Just remember what y holding in your han Franchising USA

p Presidency franchising?

you’re nd!

Although almost all surveys were wrong in the recent election, they did predict that over 60% of Veterans would vote for Mr. Trump believing he would do a better job of handling Veterans issues.

So how will he deliver for Veterans?

According to his website he’ll begin by:

Executive Orders?

1. Appointing a VA Secretary whose sole purpose will be to serve veterans. Under a Trump Administration, the needs of D.C. bureaucrats will no longer be placed above those of our veterans.

2. Use the powers of the presidency to remove and discipline the federal employees and managers who have violated the public’s trust and failed to carry out the duties on behalf of our veterans.

Idea #1 for President-elect Trump: After selecting his new Secretary he could immediately issue an Executive Order that would insure that he/she makes their VA senior staff encourage qualified Veterans to seek self-employment benefits as authorized by Congress.

According the most recent VA report to Congress on the status of Vocational Rehabilitation and Employment (VRE) in 2014 over 100,000 Veterans are enrolled in the program. These are some of the most deserving Veterans who have definitely borne the burden of battle. Under existing legislation they are entitled to resources to help develop individual self-employment plans, including acquiring franchises.

Unfortunately less than ½ of 1% of these Veterans actually get the chance. This is despite that fact that the VA has over 1000 Rehabilitation Counselors who are ready,

“The franchise industry helping Veterans can be a powerful resource for jobs.”

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V e t er ans in Fr anchising

Jim Mingey, Founder & Managing Director, VBS willing and committed to helping these same Veterans. These Counselors would go any extra mile to do so. An Executive Order would help emphasize to VA senior managers to direct the Counselors to help Veterans start businesses, which in turn would help their local communities by creating some jobs.

Idea #2 for President-Elect Trump: The electorate also believed Presidentelect Trump could do a better job running the economy. To accomplish this improvement he has tax reform high on his agenda. There’s the Trump Tax Plan which, also according to his website “will lower the business tax rate from 35 percent to 15 percent, and eliminate the corporate alternative minimum tax. This rate is available to all businesses, both small and large, that want to retain the profits within the business”.

Although these proposed rates will surely be favorable to existing profitable franchisors and franchisees, how about creating some direct new tax benefits for the new Veteran entrepreneurs trying acquiring a franchise? The most difficult problems for start-ups, franchises or otherwise, typically is access to capital.

This problem could be mitigated by something like the New Market Tax Credit (NMTC) which now provides a 39% tax credit and can be sold to generate equity for investment or to lower interest rates, helping sustain a small business in its early years. Proponents of the existing NMTC say that for every dollar provided by the government for NMTC, $8 dollars in private capital will be committed to small business and community development projects. But none of the billions of NMTC allocated so far have been specifically targeted to Veterans.

Mr. President-Elect, when you implement your tax reform, why not include a specific category of NMTC for Veterans acquiring franchises? Or maybe at least provide a NMTC for Veterans in VA Vocational Rehabilitation trying to start or acquire a franchise. There are many Veterans who would help you get the economy going with franchising. So why not give them a NMTC to start one?

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Idea #3 for President-elect Trump: Mr. President-elect has already indicated he will install a 24 Hr. Hotline for Veterans at the White House. I suggest you educate a special cadre of operators who understand small business issues for Veterans. Please make sure your telephone operators understand that it’s not just about Veteran entitlements when they call about starting a business or a franchise, it’s about letting Veterans lead their economies forward as well. The franchise industry helping Veterans can be a powerful resource for jobs.

Will he stay or will he go?

Idea #4 for President-elect Trump: At the time of this writing we don’t know who will be the new Secretary of Veterans Affairs. It seems that the major Veteran Service Organizations (American Legion, DAV, VFW and IAVA) and many other Veteran advocates are solidly behind keeping Secretary McDonald. “Bob” has had a few good ideas, not the least of which is his MyVA initiative which has the potential to really connect Veterans back to their local communities.. It appears Bob now has completed the setup of this MyVA initiative, linking the VA to private local and regional partnerships. Why not give him a chance to take MyVA down the ‘last mile” to as many Veterans as possible?

VBS Founder and Managing Director, Jim Mingey, is a decorated Vietnam veteran raised from a proud military background. An entrepreneur for more than 35 years, Jim can relate on a personal level to the needs of the veteran small businessperson, and possesses the practical knowledge to implement his experience in today’s market. Jim participated in the EBV Program at Purdue University, is a mentor at American Corporate Partners, developed the first approved franchise training program for the Vocational Rehabilitation and Employment (VR&E) Program at Veterans Administration, and was instrumental in forming the first equity fund in the United States exclusively for veteran owned small businesses and franchises: The Veterans Opportunity Fund. Jim intends to keep on ‘advocating’ for veterans in franchising. www.VeteransBusinessServices.us

Jim Mingey

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Honoring Those Who Serve Through Our Special Veterans Franchise Program

INDEPENDENT • FLEXIBLE • PROVEN • GROWING • EFFICIENT • SUPPORTIVE

Grease Monkey International is proud to offer qualified military veterans a $10,000 discount on their initial Franchisee Fee! Veteran Member Incentives • Franchise License Fee discount • 50% Quarterly Royalty Rebate for the first 4 quarters after opening • 25% Quarterly Royalty Rebate for the second 4 quarters • 10% Quarterly Royalty Rebate ongoing compliance program Franchise Opportunities X Single Units X Multi Units X Territories

With over 39 years of proven success, Grease Monkey® has become one of the largest franchisors of automotive fast lube centers, with over 300 centers operating in the United States, China and Latin America.

You’re In Business For Yourself, Not By Yourself!

The Grease Monkey® System guides franchisees in all aspects of running a profitable automotive maintenance business through unparalleled support: • Site Selection & Negotiation • Third-Party Financing • Training (Initial, Ongoing and In-Store Employee Certification) • Marketing & Advertising • Business Management and Accounting • National Account Purchasing

For more information, visit: GreaseMonkeyFranchise.com CONTACT: Jeff King, Director of Franchise Development Phone: 800-364-0352 • Email: jking@greasemonkeyintl.com OR, Lori Schneider, Franchise Development Specialist Phone: 720-454-4412 • Email: loris@greasemonkeyintl.com

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C ollege H unks

Retired Army Master Sergeant Proves that Veterans Do Buy Franchises

For seventeen of his twenty years in the U.S. Army, Master Sergeant Keven Elwood kept Chinook, Apache and Blackhawk helicopters in tip-top shape as an aircraft repair and crew chief with a Special Operations Aviation unit. He deployed seventeen times to places like Afghanistan, Iraq and the Philippines.

After retiring from the Army in 2016, his intent was to get out of the Army and get a nine-to-five job like everybody else. But then he saw an article on LinkedIn about how veterans don’t buy franchises.

“This is true, because we don’t want to invest all our nest egg during a difficult transition,” said Elwood. “I made an online comment that we didn’t want to lose all our cash and a company called The Entrepreneur’s Source hit me up and began to ease me into the idea of owning my own franchise.”

It wasn’t long after that he discovered College Hunks Hauling Junk & Moving and decided they were the right fit.

“They had the right energy level. They had the right culture to fit my personality,” said Elwood. “The culture is impossible to beat.

They really focus on their employees. The Building Leaders concept is extraordinary.

I’ve spent my entire adult life building young people into great Americans in the military, and I believe that College Hunks Hauling Junk & Moving can also build great leaders.”

Keven Elwood and his wife, Sierra, with their sons Alexander, 3, and Matthew, 2.

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When asked what misconceptions there are about the junk hauling industry, Elwood said, “I think that nobody wants a guy in a tank top and smelling like three-day-old garbage showing up at their house and moving their belongings. They

“For the first time ever, my enthusiasm and my initiative count towards me.

Owning my own franchise allows me to grow both financially and in a business sense.” - Keven Elwood want somebody professional. I think the industry has to come around to the College Hunks way of life. You’ve got to focus on the customer; you have to be 100% customer-focused. That’s the only way it should be. You have to be professional, be on time and be presentable.”

Elwood said he feels his military background offers him a great advantage over anybody else. “When hiring, the candidates I’m looking for are coming to me in the form of soldiers getting out of the military, transitioning into college in the fall. Generally, getting employees on board in the very beginning is very difficult for franchisees. My military service and my ties to that organization have probably allowed me to hurdle some of those issues most guys and gals have.”

Cutline: Keven Elwood and his wife, Sierra, with their sons Alexander, 3, and Matthew, 2.

Of course, running a business is very different compared to military life.

“I was in the Army, so that’s a little bit of a different challenge. Franchise ownership actually lets me sleep until probably 5:30 in the morning. That’s pretty good.

It’s early to everybody else, but that’s 45 minutes late for me,” said Elwood. “For the first time ever, my enthusiasm and my initiative count towards me. Owning my own franchise allows me to grow both financially and in a business sense. In the military, no matter how hard I worked, I was stuck at that level. Sure, they gave me medals and all kinds of things like that, but it couldn’t reward me with what I needed most.”

Elwood has recommended College Hunks Hauling Junk & Moving to a battalion commander friend who is looking into buying a franchise. “Just based on the process I’ve been through and seeing the culture, seeing the people, listening to the corporate chatter, listening to the

chatter between the franchisees and the environment is as perfect as it can be for this type of business. I think it has a lot of potential for anyone who wants to get in and work.” collegehunkshaulingjunk.com/locations/ co/colorado-springs

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Vetera ns L au nching Ventu res

Walmart Foundation Supports FDU’s Veteran Program with Largest Donation in Program History

On October 6, 2016, representatives of the Walmart Foundation, presented a check for $48,000 to support Fairleigh Dickinson University’s entrepreneurship program for veterans: Veterans Launching Ventures. From left to right: Brenda Marquez, Walmart; Andrew Rosman, dean of FDU’s Silberman College, Kelly Jensen, Walmart field administrative assistant; Mahmoud El Hamamsy, VLV faculty member; Timur Pakay, executive director of FDU’s Rothman Institute of Innovation and Entrepreneurship; and Alan Levitan, VLV mentor.

Fairleigh Dickinson University’s Rothman Institute of Innovation and Entrepreneurship received a check from the Walmart Foundation for $48,000 to support the 2016-2017 Veterans Launching Ventures (VLV) program. This donation is the largest in the VLV’s history.

In its sixth year, the VLV program is designed to provide the skills and support veterans need to seize entrepreneurial opportunities and launch small businesses.

The VLV program is offered as part of FDU’s commitment to improving the lives of veterans.

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“If not for Walmart’s support, the Veterans Launching Veterans program would not be as successful as it is today. We are grateful to Walmart for providing the educational resources to support veterans at FDU,” said Andrew Rosman, dean of FDU’s Silberman College of Business.

This gift is far from the only support that Walmart has given to FDU and its veterans programs. Since 2009, Walmart has donated $270,000 to FDU and since 2009, Walmart has donated $163,000 to support the VLV program.

online education and in-person instruction to teach students the fundamental entrepreneurial skills required in today’s business environment, as well as the competencies needed to launch a new business. Particular emphasis is placed on developing a robust marketing plan as well as a realistic business plan to help veterans make informed decisions to start a business or assist and prepare the student for the general business environment.

“Walmart strives to make a positive impact to the communities it serves and we’re grateful for the sacrifices veterans have made,” said Jennifer Hoehn, Senior Manager of Public Affairs at Walmart.

“This is why Walmart is committed to support FDU in assisting vets with employment, job training and education.

Investment in our nation’s veterans is imperative in making our country better.”

A team of experienced faculty and successful entrepreneurs work with the veterans, providing an interactive and informative experience. Over a 10-week period, VLV introduces entrepreneurship ideas and concepts, and demonstrations on how to apply those concepts to potential business opportunities. The VLV students are each matched with a mentor who will assist and guide them for 10 months following the completion of the course.

The VLV program offers a combination of

www.fdu.edu/vlv

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