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Veterans in Franchising may 2018
www.franchisingusamagazine.com
Subway : ÂŽ
A Great Opportunity
for Veteran Entrepreneurs
How Military Service Prepares You to Lead a Franchise Franchising USA
SAME DRIVE. DIFFERENT BATTLEFIELD. TAKE THE NEXT STEP > VETFRAN.COM OFFERING FINANCIAL SUPPORT, TRAINING & MENTORSHIP Veterans interested in franchising can take their skills learned in the military to successfully own and develop small businesses. Learn more and support veterans in franchising at www.vetfran.com.
• 650 franchise companies participating • 151,000 veterans and their spouses found careers in the franchise industry • 5,100 veteran franchise owners
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Are you a veteran running a successful franchise? Our VETERAN READERS could use your EXPERT ADVICE! Share your tips for success and provide new Veteran franchisees with the advice they need to be successful in franchising. For information on how to submit a VETERAN EXPERT ADVICE byline, please contact editor@cgbpublishing.com
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Franchising is a great choice for Veterans. Tell our VETERAN READERS about your concept and why it’s a great fit for veterans. What’s unique about your franchise? How does your Veterans Program work? What areas are you currently targeting? All this and more can be covered in our unique package that gives you FREE follow up editorial in a following issue of choice if you book our VETERANS COVER STORY!
PROFILE FEATURE
PROFILE FEATURE
SUBWAY :
® A GREAT OPPORTUNITY FOR VETERAN ENTREPRENEURS “The dedication and work ethic of a Veteran is unmatched,” Fertman said. “We are proud of the Veterans in the Subway family, which includes Franchisees and Development Agents as well as restaurant and Headquarters’ staff.” The Subway restaurant chain has a program for military veterans that reduces the cost of purchasing a Subway franchise by 50 present for any honorably discharged veteran opening a Subway restaurant.
For Subway® Franchisee and local Development Agent Debora Carpenter, of Grand Island, Neb., joining the military was pretty much a family affair. “I grew up knowing the Army life,” said Carpenter, whose father, David George Bodenbender, made a career serving in the U.S. Army while her brother, David K. N. Bodenbender, currently serves as a Major in the U.S. Army and is stationed in San Antonio, Texas. In 1988, looking to make money to pay for a college education, Carpenter joined the U.S. Army Reserves and was assigned to the 217th Transportation Company at Ft. Sam Houston in Texas. “During my service I loved what I did and learned,” said Carpenter, who served
eight years in the Reserves, including a year called to Active Duty in support of Operation Desert Shield/Desert Storm. “I could not wait to spend the weekends or my two weeks with my Military family. There was something about it that truly energized me.” When not in the Reserves, Carpenter worked at a local Subway restaurant as a Sandwich Artist™ and for the local Development Agent team. But eventually this became a family affair as well as she convinced her father, upon his retirement, to purchase a Subway restaurant. The whole family was involved in the restaurant’s operations: mom Karen, sister Diane and brothers David and Derek. Now Debora and her husband Todd own 27 shops as Franchisees and oversee almost 200 locations as Development Agents. Chief Marketing Officer Don Fertman said Veterans make great Franchisees.
Fertman said the Subway brand is also in the midst of exciting global brand transformation that includes a new restaurant design, refining operations, introducing new and improved products, creating an even greater customer experience, and ensuring Franchisees have the greatest opportunities to successfully grow their businesses. Subway Franchisee Laura Flint, from Middlebury, Vt., also came from a family with a tradition of serving in the military. “I come from a long line of soldiers, sailors and pilots and am thankful I was able to serve my country as well,” said Flint, who served in the Vermont National Guard and was called to Active Duty for a year-long deployment to Camp Victory in Kuwait in support of Operation Enduring Freedom. Flint now owns two Subway restaurants. “It was a long, hot exhausting year,” Flint said of her deployment. “Who knew you could survive wearing full plate armor in 140-degree weather? I was fortunate to be sent with a group of hard working patriotic Vermonters who took their jobs seriously, and watched out for one another.” “Subway wasn’t on my radar as a career
Franchising USA
choice,” Flint said. “I was the accountant for a local Subway owner and I already owned the UPS store next door. The owner fell on hard times, so I bought him out in 2012 rather than let the business shut down. I am extremely pleased with how things have turned out. I ended up buying a second Subway in 2014.” John Dell, a Franchisee and Development Agent from Louisville, Tenn., maintains that his military service was able to best prepare him for his careers in business. Dell has been with Subway for 11 years, following his time in the U.S. Army, where he served in such roles as Quartermaster, Combat Engineers and Special Forces from 1979 to 2003. As a civilian, Dell had careers in sales and marketing for corporations such as the Coca-Cola Company and the Eastman Kodak Company. He oversees 505 Subway restaurants as a Development Agent and, as a Franchisee, co-owns 102 restaurants in Tennessee and Kentucky, providing more than 1,000 local jobs. John piloted the first newly designed Subway Fresh Forward restaurant in Knoxville, Tenn. “I have found my military experience and rapid success at Subway to be connected,” Dell said. “In a business system like this, a Franchisee’s success is very dependent on his or her ability to listen to employees, customers and the franchisor, while at the same time exercising their leaderships skills every day while making their business successful. My time in the service taught me to build problem solving into everything I do and to always think in terms of actions and consequences. Inevitably, a person’s success as a Franchisee is shaped by the strengths of the brand and their ability to deliver great customer service, a superior product and do this in a comfortable environment. Subway provide the opportunity to do this.” For any Fellow-Veterans looking to join the business world, Dell would suggest that they conduct a very objective and through self-assessment of their strengths, weaknesses and the type of work they really find rewarding and could be successful at.
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V E T ER A NS I N FR A NCH ISI NG
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Page 45
COVER STORY: SUBWAY®
VETERANS in Franchising Laura Flint
Page 41
MAY 2018
www.franchising
usamagazine.com
SUBWAY®:
A GREAT OPPORTUNITY
FOR VETERAN
You may supply the editorial portion yourself or our editor will interview you and write it for you at no additional charge.
ENTREPRENEURS
John Dell
After venturing into a business that was not successful, Dell saw “an ideal fit” with Subway.
“Today I often tell people that I’m
“A system worked, where I could still direct and determine my success and where I was working for myself and
decide how I want to live my life. Subway
benefiting from my efforts,” Dell said. HOW MILITAR SERVICE PREY YOU TO LEAD PARES FRANCHISE A
‘retired.’ I say this because I get up every day, enjoy what I do and ultimately can
Good quality photos are required and your Profile will be uploaded to our website.
has been a great fit for me.”
www.subway.com/en-us/ownafranchise
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PRO FI L E
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The compan y isn’t even thinkin g of resting on its laurels, however. Starting in June 2016, Little Caesars Express locations, which are smaller versions of regular stores with limited menus, began open and operate to , providing guests excellent custom with er service and quality products, but in a grab-an d-go format. “As we implem ent our strategi A Brand You c plan focused on bringin Can Believe g in experienced In restaurant operato in America” Little Caesars based on the rs to add new Pizza has been net number franchise units into previou named “Best stores added Value in Americ of sly untapped 2008-2015 a”** for nine markets, we are looking straight years, and the to reach new ** “Highest-Rated brand appeals customers in ways,” said Ed to consumers Chain – Value new on several levels. Ader, directo Money” based for the The brand equity r of franchise development on a nationw throughout the built ide survey for Little Caesars of quick-service past six decades . restaurant consum , along with the proven Little In addition to conducted by ers in-line shoppin Caesars Pizza Sandelman & g center business model and ongoing and strip mall Associates, 2007-2015 Express location franchisee support s, the driving the compan expansion plan , are also include y’s growth. s opportunities for franchise About Little location Caesars Pizza Building on Franc traditional franchi s to open in nonse venues—unique hisee Success Headquartered in Detroit, settings like Little Caesars Michigan, Little convenience Caesars® is provides qualifie stores, college the fastest growing campuses and d multiunit franchisees military bases, pizza chain in Americ with the tools just to name a few. a*. Founded they need to follow the in 1959 as a single, familybrand’s proven owned restaura system, including ongoing Little Caesars nt, Little Caesars has Pizza will work training, architec become closely the third largest services to help with its franchi tural chain in the sees to develop pizza with design world** and and Express locations with construction, today has stores in all 50 U.S. preferred lenders customized states, as well architectural to assist and build-out with financin as 18 countri and territories. plans. That design g, research and es development flexibility makes it an of new products, and attractive fit continual marketi for all kinds For more inform venues. promotions. of ng ation about Little Caesars franchi se opportunities * “Fastest growing , visit www.F carryout pizza ranchise.Little chain Caesars.com or call 1-800-5 Franchising 53-5776. USA
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*Based on 2015 U.S. store growth. ©2016 LCE, Inc. 56333
Franchising USA
V eter ans in Fr anchising
cover story: Subway®
suBway : ®
A Great Opportunity for Veteran Entrepreneurs “The dedication and work ethic of a Veteran is unmatched,” Fertman said. “We are proud of the Veterans in the Subway family, which includes Franchisees and Development Agents as well as restaurant and Headquarters’ staff.” The Subway restaurant chain has a program for military veterans that reduces the cost of purchasing a Subway franchise by 50 present for any honorably discharged veteran opening a Subway restaurant.
Debora Carpenter and her Subway team. For Subway® Franchisee and local Development Agent Debora carpenter, of Grand Island, Neb., joining the military was pretty much a family affair. “I grew up knowing the Army life,” said Carpenter, whose father, LTC. David George Bodenbender, made a career serving in the U.S. Army while her brother, David K. N. Bodenbender, currently serves as a Major in the U.S. Army and is stationed in San Antonio, Texas. In 1988, looking to make money to pay for a college education, Carpenter joined the U.S. Army Reserves and was assigned to the 217th Transportation Company at Ft. Sam Houston in Texas. “During my service I loved what I did and learned,” said Carpenter, who served
Fra ran nchising US USA
eight years in the Reserves, including a year called to Active Duty in support of Operation Desert Shield/Desert Storm. “I could not wait to spend the weekends or my two weeks with my Military family. There was something about it that truly energized me.” When not in the Reserves, Carpenter worked at a local Subway restaurant as a Sandwich Artist™ and for the local Development Agent team. But eventually this became a family affair as well as she convinced her father, upon his retirement, to purchase a Subway restaurant. The whole family was involved in the restaurant’s operations: mom Karen, sister Diane and brothers David and Derek. Now Debora and her husband Todd own 30 shops as Franchisees and oversee almost 200 locations as Development Agents. Chief Development Officer Don Fertman said Veterans make great Franchisees.
Fertman said the Subway brand is also in the midst of exciting global brand transformation that includes a new restaurant design, refining operations, introducing new and improved products, creating an even greater customer experience, and ensuring Franchisees have the greatest opportunities to successfully grow their businesses. Subway Franchisee Laura Flint, from Middlebury, Vt., also came from a family with a tradition of serving in the military. “I come from a long line of soldiers, sailors and pilots and am thankful I was able to serve my country as well,” said Flint, who served in the Vermont National Guard and was called to Active Duty for a year-long deployment to Camp Victory in Kuwait in support of Operation Enduring Freedom. Flint now owns two Subway restaurants. “It was a long, hot exhausting year,” Flint said of her deployment. “Who knew you could survive wearing full plate armor in 140-degree weather? I was fortunate to be sent with a group of hard working patriotic Vermonters who took their jobs seriously, and watched out for one another.” “Subway wasn’t on my radar as a career
choice,” Flint said. “I was the accountant for a local Subway owner and I already owned the UPS store next door. The owner fell on hard times, so I bought him out in 2012 rather than let the business shut down. I am extremely pleased with how things have turned out. I ended up buying a second Subway in 2014.” John Dell, a Franchisee and Development Agent from Louisville, Tenn., maintains that his military service was able to best prepare him for his careers in business. Dell has been with Subway for 11 years, following his time in the U.S. Army, where he served in such roles as Quartermaster, Combat Engineers and Special Forces from 1979 to 2003. As a civilian, Dell had careers in sales and marketing for corporations such as the Coca-Cola Company and the Eastman Kodak Company. He oversees 505 Subway restaurants as a Development Agent and, as a Franchisee, co-owns 102 restaurants in Tennessee and Kentucky, providing more than 1,000 local jobs. John piloted the first newly designed Subway Fresh Forward restaurant in Knoxville, Tenn. “I have found my military experience and rapid success at Subway to be connected,” Dell said. “In a business system like this, a Franchisee’s success is very dependent on his or her ability to listen to employees, customers and the franchisor, while at the same time exercising their leaderships skills every day while making their business successful. My time in the service taught me to build problem solving into everything I do and to always think in terms of actions and consequences. Inevitably, a person’s success as a Franchisee is shaped by the strengths of the brand and their ability to deliver great customer service, a superior product and do this in a comfortable environment. Subway provided the opportunity to do this.” For any Fellow-Veterans looking to join the business world, Dell would suggest that they conduct a very objective and through self-assessment of their strengths, weaknesses and the type of work they really find rewarding and could be successful at.
Laura Flint
John Dell
After venturing into a business that was not successful, Dell saw “an ideal fit” with Subway.
“Today I often tell people that I’m
“A system worked, where I could still direct and determine my success and where I was working for myself and benefiting from my efforts,” Dell said.
decide how I want to live my life. Subway
‘retired.’ I say this because I get up every day, enjoy what I do and ultimately can has been a great fit for me.”
www.subway.com/en-us/ownafranchise
Franchising USA
V eter ans in Fr anchising
Page 45
V eter ans in Fr anchising
Expert Advice: Janice Kennedy, Owner of The Goddard School in (Northwest) Olathe, Kansas
How Military Service Prepares You to Lead a Franchise Franchising USA
We often talk about military service in terms of sacrifices made by the members of our armed services and their families, but it’s also important to acknowledge the ways in which military experiences benefit our veterans in their postmilitary careers. As a six-year veteran of the U.S. Army Reserve, I’m able to recognize many ways in which my service experience
“The specialized roles that service members fulfill instill selfconfidence, which gives them the ability to approach nearly any problem or task and do it right, even when it’s hard.”
Discipline
has prepared me for a career as an entrepreneur and a successful franchisee of a profitable, high-quality preschool. In training and throughout military service, members of our armed forces learn a core set of skills and values – professionalism, discipline and leadership – that they need to be successful during their military career. These skills also often carry over into whatever they decide to do after their service. Many also get the benefit of specialized job training for the specific role they’ll fill during their service, which I consider to be some of the best on-the-job training you can get.
Professionalism Military experience instills a sense of professionalism that carries over into all aspects of life, including a post-service career. I gained an understanding of how important it is to conduct yourself professionally, which I’ve instilled in my faculty members throughout my 10 years as a franchisee. It shows up in the ways our faculty members interact with the parents of our students, the way we show pride in our work and the diligent and thorough way we complete each task. Professionalism is apparent in the way we approach all aspects of a job and overcome challenges to ensure success and positive results.
The discipline to follow established procedures is also a major factor that has contributed to my success as a franchisee. In the military, there’s a strong tradition of developing the right approach to help each service member succeed and ensure that the next person who assumes the role can succeed. This is also a core principle of successful franchised businesses in the broader sense, as finding the right approach and making it easy to replicate throughout the system gives all franchisees the best opportunity to succeed. It takes personal discipline to focus on my strengths and rely on the franchise system for support in other areas. On a smaller level, it presents itself in the way each faculty member at our school is trained to step in and perform a role successfully and consistently.
Leadership Leadership training is a fundamental part of the military experience, and service members continually receive training to prepare them for bigger leadership responsibilities as they move up in rank. The leadership training I completed in the Reserve helped me identify the best candidates, hire the right faculty members and keep my team inspired and motivated to maintain the high-quality education program and service that families expect at our school. I served under a lieutenant colonel who always said that you can delegate authority, but you can’t delegate responsibility. That’s a life lesson anyone can use, but it’s been an especially important attitude to carry into my current role; I can delegate the authority to handle a task, but it’s still my responsibility to ensure things get done. That’s something I impart to each member of my faculty.
Janice Kennedy
Beyond those common skills and values learned by all service members, I’m very fortunate to have received specialized training to serve in a logistics division during my military career. It’s easy for me to draw parallels between that training and my role as a franchisee. During my time in the Reserve, I was responsible for making sure supplies got where they needed to go and all units got what they needed to function at a high level. My role focused a lot on coordination and management, and that experience aligns nicely with my responsibilities as an entrepreneur and franchisee, such as overseeing maintenance and handling payroll procedures. The specialized roles that service members fulfill instill selfconfidence, which gives them the ability to approach nearly any problem or task and do it right, even when it’s hard. As a veteran, I’m grateful for the way the Reserve prepared me for life, and I can see how that experience pays off each day in my role as a franchisee. It’s a big reason why Goddard Systems, Inc., franchisor of The Goddard School, actively seek out military vets to become a part of their systems. Janice Kennedy is an Army Reserves veteran and owner of The Goddard School located in (Northwest) Olathe, Kansas. www.goddardschoolfranchise.com
Franchising USA
V eter ans in Fr anchising
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V eter ans in Fr anchising
Profile: Jeff Allen, Owner, Dryer Vent Wizard of Middle Tennessee
How Two Decades in the Army and One Life Changing Event
Helped Me Become a Better Franchisee As a kid, I always knew the military was in my future. It called to me from a young age, and I spent more than 20 years in the Army, jumping in right after college as a helicopter pilot. After 10 years in the cockpit, I moved into a Public Affairs role at the Pentagon in 2000. I had no way of knowing that one short year later I would have a front seat to one of the most pivotal events in our nation’s history. On September 11, 2001 I was sitting at my desk when reports of the tragic events in New York City came in. The entire office was mesmerized and appalled at the scenes displayed on the television broadcasts, but we all understood we still had jobs to do. Soon after I returned to my daily routine, I felt the building shudder and heard the deep growl of an explosion outside. I snapped my head up to look out a nearby window where I saw a growing black and orange fireball fill the sky as an airplane crashed into the Pentagon, directly across the courtyard from my office. At that point, I had already decided to leave the
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“As a commander, I was taught how to understand a problem, visualize a solution and then execute it. I still use that process each and every day. It allows me to buy into my business and, in turn, my customers to buy into me.”
Army for other opportunities, but I knew then the world had changed. While I did take a brief hiatus, when the war started in Iraq, I returned to active duty for another 10 years. It has always been in my DNA to help protect people, similar to the way it has always been a goal of mine to own my own business. As my military career came to an end and I looked into what my next career move would be, I knew I wanted to be a part of a business that helped people. I wanted to experience the satisfaction of working to see something grow, become successful and benefit my community. As I began my journey into entrepreneurship, I knew that my military career had set me up for success as a franchisee.
Allow Your Passions to Drive You When it comes to selecting a franchise organization with which to associate yourself, find your passion and pursue
it. I knew, even after my service came to an end, I would want to continue serving and protecting the American people, as I had done for so many years in the Army. That calling led me to Dryer Vent Wizard, where I saw the potential to continue that legacy of service by working to reduce the number of home fires caused by dryers each year. There are so many franchise options out there, so find one that fits your ultimate lifestyle. I desired the flexibility to spend time with my family and pursue other hobbies, which is exactly what Dryer Vent Wizard allows me to do. Find the business that fits you and don’t be afraid to take that leap.
Prepare Yourself for Challenges Even with the backing and support of a corporate office, launching a franchised business is not easy. I knew I wanted to open my own business early on and spent years saving money, to make sure I wouldn’t have to incur a load of debt as
“Use the resources and classes that the military offers to help transition back into civilian life. The entrepreneurial classes I took before retiring were invaluable in starting my business.”
Don’t be Afraid to Ask for Help The fact is, there are thousands of franchises to choose from and that can be overwhelming, so don’t be afraid to ask for help. Do your research and always ask questions, no matter how small they seem. Use the resources and classes that the military offers to help transition back into civilian life. The entrepreneurial classes I took before retiring were invaluable in starting my business. Franchise systems are all about teamwork. I work alone in my industry, which was and still is a big change from my time in the Army when I constantly was part of a team. However, I know that I am not alone in my business. I see the strong support from our corporate office, as well as other franchisees within the system. We are all working toward one goal, together.
I ventured out into this entrepreneurial journey. In the beginning, I did not know if Dryer Vent Wizard of Middle Tennessee would take off for me. However, through discipline and a positive attitude, I’ve seen continued success as my business has grown. Trust your franchise organization’s processes – it has been proven time and time again.
I remembered everything I learned in
the military as I came upon challenges. As a commander, I was taught how
to understand a problem, visualize a
solution and then execute it. I still use that process each and every day. It allows me to buy into my business and, in turn, my customers to buy into me.
Jeff Allen was commissioned in the U.S. Army in 1990, directly after college, and trained as a helicopter pilot. He spent the next 10 years stationed at different Army posts, some overseas. Allen transitioned into a public affairs role in the Pentagon in 2000. During this time, he witness the 9/11 terrorist attack on the Pentagon. After a short hiatus, he reentered the Army and continued serving in a public affairs role, deploying several times to Iraq over another 10 years. Allen retired a Lieutenant Colonel opened Dryer Vent Wizard of Middle Tennessee in 2014. dvwfranchise.com
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V eter ans in Fr anchising
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