May - June 18 Feature - Fixed vs Mobile

VOL 12 ISSUE 04 mAY/JUNE 2018

the value of connecting with the franchise network on the road to

SUccess Q&A

with ecomist australia

fixed site v mobile franchises Which one’s for you?

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fixed site v mobile franchises Which one’s for you?

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Deciding which kind of franchise is right for you is one of the greatest decisions you will make when entering the world of franchising. In this edition of Business Franchise Australia & New Zealand we take a look at home based franchises and mobile franchises.

Apart from the obvious difference between these two kinds of franchise businesses, each in fact share a number of similarities – including (sometimes) lower start-up costs, and the flexibility to work around your personal schedule. First let’s take a close look at mobile franchises.

HIT THE ROAD

TERRITORY Territory, as with most franchise business, is particularly important when operating a mobile business.

With a mobile franchise, your income will be received from the clients that you establish within your specified territory, so of course it is imperative that you know the exact parameters of your allocated territory.

It is also important that when doing your research into a mobile franchise that you investigate whether it is actually possible to generate the income you require – or desire!

The ways in which franchise systems divide their territories may differ – whether it is by postcode or physical boundaries – you will need to investigate the area thoroughly.

Some franchise systems offer exclusive territories, in which you will be the only operator of that franchise in that area, while others offer non-exclusive territories. In nonexcusive territories you will face competition

“The variety of mobile franchise opportunities is vast and everexpanding, You name it, and there will probably be a mobile franchise available for you to make all your own.”

Ever felt tied down by travelling day in and day out to the office, staring at the same four walls? Then perhaps a mobile franchise is for you. The freedom and diversity you will gain by hitting the road and visiting your clients could be the change of scenery you are looking for.

The variety of mobile franchise opportunities is vast and ever-expanding. Everything from food and coffee vans, dog washing, lawn mowing, house cleaning, car washing, selling tools, servicing cars, package delivery, fence building, business consulting… phew!

The list just goes on and on. You name it, and there will probably be a mobile franchise available for you to make all your own.

The one thing they all have in common is that they do not operate from fixed premises.

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Do you fancy sitting at your desk in your slippers and PJs? Or is hitting the open road more your style?

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a mobile franchise, this is truer than ever before. Be on time, be well presented, and ensure that you have everything you need to perform the job, or have the stock your client wants, every time.

The presentation of your vehicle is also imperative. It is representative of your business – keep it clean and well maintained and it will show your clients and members of the community that you take pride in your business.

$$$ In most cases a mobile franchise will be cheaper to purchase than a franchise operating from a retail outlet, the obvious difference being that fixed premises is not required therefore eliminating the need for a lease and rent payments and the cost of a shop fit out.

Mobile businesses often operate from a home office, also keeping overhead costs at a minimum. To get started all you may need is a phone and computer.

“As a mobile franchise operator, you are master of your own daily schedule. Need to drop the kids at school? No worries! Surf’s up? Grab the board and hit the waves!”

from not only other similar businesses but also from other franchisees in your network.

Always check with the franchisor as to the specifics of territory allocation for the franchise system you are investigating.

FREEDOM As a mobile franchise operator, you are master of your own daily schedule. Need to drop the kids at school? No worries! Surf’s up? Grab the board and hit the waves!

Obviously you’re not going to make much money if you spend all your time running errands and hanging ten, but when the occasion does arise, it’s great to be able to have some flexibility in your day.

As with any business, you are only going to get out of it as much as the hard work you put into it. With a mobile franchise you can choose to work as little or as much as you want.

CUSTOMER SERVICE Good customer service can set you apart from your competitors, and is what will keep your clients coming back. When operating

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In addition, mobile franchises often eliminate the need to employ additional staff members into the business, so the costs of doing so, and the associated paperwork, also disappear.

However, just because your investment into the business may not be as high as that of a retail outlet, this does not mean your due diligence should be cut short.

HOME SWEET HOME Working from home is on the rise in Australia, the rapid development in technology over the last 20 years has changed the face of business, with technology available that allows us to communicate instantaneously, even face to face via video conferencing if we desire, with people anywhere in the world. For those working from home, we are no longer isolated; we are connected, both faster and clearer, than ever before.

A home based franchise could be the right way for you to skip the daily commute, leave the office grind behind, and establish a business from home using the tried and tested formula of a successful franchise system.

Whilst many of us envision working from home slouching around in PJs and slippers, watching the odd day time movie, the reality is that working from home should be treated as a normal job. Setting a daily schedule, showering and dressing as if for the office and closing your office door behind you, is likely to be a more productive and motivating way to go about your day.

information about the financial, legal, operational and other important aspects of the business.

Some of the questions that need to be answered include: • Do you enjoy the work involved in this franchise?

• How much will you need to invest to buy and operate your business?

• What initial and ongoing training will you receive?

• What level of support will you receive with managing your business?

• What kinds of marketing activities are conducted by the franchisor?

• How will you receive leads? Will they be provided by the franchisor or will you be responsible for generating them for yourself?

• Does the franchise have the ability to remain competitive and maintain its

“A home based franchise could be the right way for you to skip the daily commute, leave the office grind behind, and establish a business from home.”

brand value?

Evaluating a prospective franchise business is not an easy process and professionals in franchising can help you carry out your due diligence. An accountant, lawyer and your bank are important sources of advice and knowledge.

Some home-based franchise systems will require you to visit your clients in person, others will allow you to conduct your work via phone calls and emails, and there are even franchise systems available that could provide passive income - meaning you can earn money by doing very little at all!

FLEXIBILTY One of the greatest advantages of operating a home business is that of flexibility. These kinds of businesses are perfect for a stay at home parent; work can be completed in between school hours, late at night or early in the morning whilst the house is still sleeping, even whilst baking a cake.

The little ones may be happily settled in for a nap while you catch up emails and correspondence. It’s this flexibility that appeals to those operating a business at home.

Or you may be an entrepreneur wishing to set up business but without all the associated overheads involved with employees and setting up a shop front.

SUPPORT AND TRAINING As with any franchise, it is important to ensure that your franchisor provides adequate support and the ongoing training required to operate your business. This is one of the major benefits of being involved in a franchise system; you are becoming a part of a successful formula that is replicated again and again, and it is the franchisors job to ensure that their franchisees are adequately supported to be able to operate their business effectively.

Ensure that you discuss with your franchisor what will be provided in order to begin operating your franchise, and what ongoing training will be provided.

DUE DILIGENCE Regardless of the type of franchise you choose to purchase, by conducting thorough due diligence you will increase your chances of making a good decision and of future success.

Due diligence is the process of evaluating

Talking to those already involved with the franchise system is a great starting point; franchisees can share firsthand their experiences with operating within the franchise system. The franchisor should be forthcoming with the contact details of current franchisees.

You need to read the Franchising Code of Conduct to understand your rights as a franchise and those of the franchisor.

The Franchise Council of Australia has an abundance of information relating to the code as well as recent changes and reviews of these changes on their website www.franchise.org.au.

ENJOY THE RIDE So whether it’s a mobile franchise or a homebased franchise that suits you best, we hope this brief guide has given you some insight into the benefits of each, and wish you luck on your franchising journey.

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the prospective business purchase by getting

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h av e yo ur say: FC B usiness solutions

On the road to success Whether your business is mobile-based or whether you have an active team on the road such as Field Coaches, it is important that your tools, communications practices and expectations are clear, accessible and up-to-date.

Two-way communication and feedback

Mobile teams need to be able to communicate with head office quickly and easily. They may need to report issues or seek guidance or feedback from other departments – sometimes on issues that are time-sensitive or may have privacy implications. Mobile teams need a secure, monitored communications platform and clear list of key contacts so they can quickly reach the right person, at the right time. This may be a hotline for any questions related to HR matters or the direct marketing contact to discuss local area marketing strategies. Mobile teams and field coaches are the eyes and ears on the ground and their feedback is critical – systems need to be available, regularly monitored and contact acknowledged and actioned.

Active two-way communications with a team on the road is vital. Unlike an office where the team may be in shouting distance, a mobile team may be dispersed across the whole country meaning that systems and processes for communications are required.

Not only do teams need to be able to report in, head office must have simple ways to communicate key messages or information.

It may be through a platform like an intranet or it may be via email or text message, conference calls. Regular communication

“Mobile teams need to be able to communicate with head office quickly and easily. They may need to report issues or seek guidance or feedback from other departments – sometimes on issues that are time-sensitive or may have privacy implications.”

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that is easy to read on the road is a must – complex, eight-page memos can be tricky to read on mobile devices so it is important to keep communications sharp, relevant and timely. Conference calls should be scheduled in advance so teams can schedule meetings with clients or franchisees effectively. As always, call-in meetings should follow an agenda to keep these meetings efficient.

A few tools franchisors are using to improve communication include: • Go To Webinar • Facebook Workplaces • Skype for Business • Trello.

Clear expectations, standards and ongoing professional development When teams are based in an office, the ‘grapevine’ or team meetings can communicate any general changes or issues to be aware of. Team members working remotely can often miss out on small pieces of information or context to a change. It is vital that all of your team on the road have regular performance management discussions, updates on any standards and ongoing training opportunities.

This may mean regular sessions in person or use of online training and development platforms to impart new processes or new skills.

Consideration of differences in regions and states Field coaches or mobile teams will ideally cover many different geographical areas, bringing in a range of compliance challenges.

Different local government authorities, and in some cases, different states in the one region can have different laws and regulations that your franchisees may need to adhere to. For example: • Food safety • OHS • Licensing and permits.

Field coaches and mobile teams may need to access information that documents and highlights these differences, and in some cases, clearly marked alternative policies and procedures to ensure all regions are compliant with relevant local laws.

Mobile access to documents, policies and procedures Policies and procedures are vital for consistency across franchise networks. Field teams or mobile franchisees need to access documents quickly via a mobile sharing platform or intranet.

While it has been common to issue paperbased folders in the past, it can make updating documents hard and can risk team members using out-of-date documents or policies. With better mobile coverage and a range of devices such as tablets readily available, cloud-based systems are an excellent way to keep all documents, policies and procedures accessible and up-to-date.

Consistency is key Everyone brings their own approach to the way they handle things but across a franchise, consistency is the key to success.

While teams may be based across the country, there will be critical processes and procedures that need to be handled with consistency. Checklists, weekly ‘to do’ lists, telephone conferences, clear policies and procedures to follow and regular professional development can ensure your field or mobile teams can bring their own flare to the role but maintain the standards of the business.

Checklist: Is your franchise ready for the road?

1. Do you have clear and available contact details for mobile teams and head office departments?

2. Do you have regular communications planned to ensure vital messages and updates are being sent to your mobile teams?

3. Have you undertaken regular performance reviews with your team members in the field?

4. Is training for your mobile franchisees or field coaches available online?

5. Are policies, procedures, templates and documents up-to-date and stored in a central location, accessible via a cloudbased platform?

6. Have you checked any mobile franchisee regions or field coach regions for inconsistencies in compliance regulation or law, and provided relevant policies or templates?

FC Business Solutions is the only integrated consultancy focused exclusively on the franchise community. Our team of professionals has been providing specialised and expert services to franchises for many years.

The FC Business Solutions team are actively involved members of the Franchise Council of Australia regularly attending events, participating in committees and assisting in raising the profile of franchising in Australia.

FC Business Solutions is a business which has proudly been certified in accordance with the internationally recognised ISO 9001: 2008 management system which focuses our business on delivering a consistent level of quality to our clients defined by regularly reviewed processes and procedures. hello@fcbs.com.au (03) 9533 0028 www.fcbs.com.au

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“Conference calls should be scheduled in advance so teams can schedule meetings with clients or franchisees effectively.”

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e x pert adv i c e

The value of connecting with the franchise network “A good franchise network will invest in your employee’s job satisfaction and create ways for them to stay connected to the network.”

Andrew Simmons | Founder and Managing Director Vision Personal Training

In addition to goal setting, a franchisor may help you assess your strengths and weaknesses, so the network is aware of what you can bring to the community and also what the franchise can do to support you.

Collaboration and information sharing are key to success.

Training and mentoring franchisees

One of the major advantages of joining a franchise network is the safety net a franchisor provides with their proven business model, and failsafe processes and systems.

However, one of the most beneficial yet sometimes overlooked features of a franchise network is the collaborative, connected environment you become a part of.

promotions, service fees and marketing fees are all laid out so you know exactly what you’re up against.

My tip during the interview phase is to ask this big question: “How long does it take for the average franchisee to receive a return on investment?”

The answer should be straightforward and backed by evidence.

For example, if you are serious about investing, ask for financial projections and a draft franchise agreement.

So how do you maximise this benefit, both before and after launching your business?

These tools are designed to help you budget, develop a steady cash flow and digest initial investment costs, so you can accurately do the numbers when buying a franchise.

Connecting before the franchise onboarding stage

Connecting during the initial franchise onboarding stage

Before the onboarding process even commences, a great franchise operation will have a leader sit down with you to ensure that you are a great fit for the franchise and that the franchise is a great fit for you.

During this stage it’s all about managing our respective expectations. A good franchise business recognises that its network of owners are entrepreneurs looking for the freedom and creative flexibility to run a business how they best see fit, while growing under a common brand.

The franchisor will also provide you with full transparency to minimise the chances of hidden financial surprises. Costs for franchising, the initial fit out, opening

In a supportive franchise network, the onboarding process generally consists of a warm welcome from all franchise owners within the network. This is an opportunity for you to meet the larger group of business owners you are now a part of and get familiar with the culture.

The onboarding process is also a time to sit down with a member of the leadership team to hone in on your “why”.

This is where the franchisor finds out what really drives you — financial freedom, creative independence or helping others — in order to cultivate clear long and short-term goals you want your business to achieve.

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Throughout the year, there will be ongoing touchpoints where you can learn from different members of the franchise network and grow together. Opportunities include: Biannual conferences Conferences are a great opportunity for networking, learning the successes and failures of peers, and discussing the direction of the franchise as a whole. It is also a great place to reaffirm everyone is aiming for similar successes and find inspiration from each other’s activities.

Cluster meetings to facilitate collaboration Collaboration, particularly in your location cluster, is a great benefit of being part of a franchise network. Those in surrounding suburbs have an in-depth understanding of your area’s demographics and culture, and how they respond to various marketing activity.

Collaborating is encouraged between franchise owners at Vision Personal Training particularly those in close proximity, as we believe it’s a great way to affirm you’re answering the needs of your local community while furthering your knowledge.

Leadership council to facilitate information sharing and decision making To improve information sharing and decision making between the franchisor, franchisee and between franchisees, most

FE ATUR E : fi x ed v ’s m ob i l e franch ises “A great franchise operation will have a leader sit down with you to ensure that you are a great fit for the franchise and that the franchise is a great fit for you.” franchise networks have a leadership council.

The council is made up of franchise owners who represent the network when it comes to liaising with head office on matters regarding changes in the business framework, service offering, HR policy and the like.

At Vision Personal Training, we elect a new leadership council each year to inject fresh ideas from unique points of difference in the network. In addition to being key decision makers, the peer and head office elected leadership council come together at the start of the year to brainstorm innovative ways to collectively propel the business forward. Their input is extremely valuable and appreciated by head office and other franchise owners in the network.

Additional ways to stay connected and get day-to-day support in your franchise include: • An internal intranet and phone support line • Franchise Support Visits

are many career path opportunities to choose from.

At Vision, we encourage our studio owners to sit down with their personal trainers during their onboarding process to find out about their career ambitions. Ambitions vary from becoming a master trainer, to becoming a studio owner or even moving into a head office role. From here an action plan is drawn up to help that employee achieve their career goals.

It’s crucial to have a solid team of employees in your business. A good franchise network will support you to build a reliable and effective team by offering a framework and incentives to attract the right people, and that those people see career progression opportunities.

A good franchise network will invest in your employee’s job satisfaction and create ways for them to stay connected to the network, including: • Employee summits

Training and mentoring for franchise employees

• Regular Development Days for your new team players

In addition to mentoring franchise owners, it’s important for a franchise network to have mentor programs for employees. Once employees have entered the network there

• Regular Webinars and online modules • Continued Access to Face to Face Franchise Management Training for you and your Manager.

Community and collaboration Being a part of a community with likeminded individuals is truly great. More than likely, the values that attracted you to the franchise network are what attracted others there too.

As a franchisor, my primary focus is to ensure that each franchise is successful. Each franchise owner places a great deal of trust in us supporting them, so we spend a great deal of time ensuring our network is a place they can lean in to when they are looking for support, friendship and inspiration.

Andrew Simmons (B.Sp.Sc) is the Founder and Managing Director of Vision Personal Training. He is highly respected in the Health and Fitness Industry, being inducted into the Fitness Australia Roll of Honour in 2013.

The first Vision Personal Training studio was established in 2001. Vision is now the largest Australian owned franchised network of Personal Training studios with 58 locations in Australia and New Zealand. www.visionpt.com.au/franchise/ franchise-opportunities/

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pr o file : jim’s car detailing

Jim’s Car Detailing

Cracks the ‘Supply & Demand Chart’!

If you love your cars, working outdoors and meeting new people, this is the franchise for you! Jim’s Car Detailing territories are currently available around Australia and CEO Ali Olmez is looking for franchisees to join this in-demand mobile franchise.

Speaking with Business Franchise magazine, Ali says:

over 3,000 leads went unserviced the next year.

Jim’s Car Detailing are desperately seeking you, our next franchisee, as we are unable to keep up with client demand. In 2016, our figures show that a total of 2,218 leads went unserviced due to not having enough franchisees.

Jim’s Car Detailing washed and detailed over 70,000 vehicles last year, but our services are still in hot demand. So, we are still looking to add franchisees with a love of cars into the Jim’s Car Detailing team.

We thought the solution was simple enough – we needed more franchisees to meet the demand and in 2017, we had 30 new franchisees start. What we expected to see was the increased supply balancing the demand, but this did not happen. In fact, the opposite was true.

Why Jim’s Car Detailing?

Despite our franchisees working to capacity,

Some people ask me which is the best division to buy a franchise in? With over 50 divisions in Jim’s Group; our potential franchisees may get confused on choosing the correct franchise for them… but my answer is very simple. Buy the franchise you will be motivated to wake up to go to; enjoy performing the services; and have a passion for.

It is proven that the most successful business owners, entrepreneurs and franchisees are the ones who love what they do. So, if you love your cars, working outdoors and meeting new people – give us a call and turn your passion into profits!

Keep it simple We like to keep things simple. Everything you need to have a successful Car Detailing business is included. You will get access to our exclusive software, training, top

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“It is proven that the most successful business owners, entrepreneurs and franchisees are the ones who love what they do.” a local café. Continue your day detailing a motorhome and go home for lunch. Wash this beautiful boat before picking up the kids from school. This could be your day with Jim’s Car Detailing.

of the range equipment and suppliers.

All stationary and promotional items are included, the only thing you will need is a vehicle. It’s a Business in a Box!

Open Books We believe in integrity and honesty. All our franchise documents, agreements and disclosure documents are available to anyone that requests it. You can contact any of our franchisees and we even recommend for you to spend a day with them before making a decision.

Lifestyle Our franchisees choose where and when they want to work. You can build your customers to suit your lifestyle. We have software and tools in place to ensure our system works, and supports the franchisee.

Imagine performing a cut and polish on a Yellow Lotus first thing in the morning, then catching up for a coffee with friends at

Guaranteed Work All our franchisees come with a minimum work availability per week. According to statistics, 50 per cent of new businesses fail in the first year - mainly due to cash flow reasons. Our systems support our franchisees, making sure they meet the minimum Pay For Work Guarantee.

It’s important to remember most of our franchisees make a lot more than the guarantee.

Fair Fee: Our fee structure is not based on a percentage of your income. You will pay a flat monthly fee which will cover advertising and administration costs. This means. the more you make – the more you keep!

Contact Jim’s Car Detailing now if you want to rid yourself of the Monday Blues, and become your own boss.

131 546 www.cardetailing.com.au

Ansley Starr – Jim’s Car Detailing Hoppers Crossing After working as a Designer in the Mechanical Engineering Industry for 19 years, I felt that I needed a change of profession – like the old adage goes: “change is as good as a holiday”.

I spent countless hours researching and meeting various people in order to make an informed decision. However, wherever I searched or went, one common brand kept on crossing my path – coincidence perhaps?

I decided to call Jim’s and was blown away by the prompt and professional call I got from my now franchisor Ismet Kuru. We had a very informative meeting during which I basically decided that Jim’s was for me. A while later, I can honestly say I do not regret my decision at all, and really look forward to the growth potential, thanks to the backing of the Jim’s Cleaning Group.

Why Jim’s is a question all my family and friends ask, when there is so many other “teams” to join. For me it’s simple. A Jim’s franchise has proven operational models, marketing systems and financial success.

Jim’s Car Detailing has given me the opportunity to fill a void in the car wash market; that is to bring back the personal touch and customer satisfaction as opposed to automated services at every corner. This has allowed me to create a business offering - a higher-quality, full car detailing service making the customer’s needs the first and only priority.

Oh, and did I forget to mention that I am now my own boss, determining my own hours and not to mention salary. But the best perk ever is not having the dreaded Monday blues.

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Franchisee Testimonial:

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fran c h is o r in dep t h : ecomist Australia

with Ecomist Australia Business Franchise magazine recently caught up with Ecomist Australia to find out more about this innovative and awardwinning franchise.

Can you provide our readers with an overview of your franchise?

Established in 1993, Ecomist Australia is a provider of premium quality hygiene products and services to commercial and residential properties. Our ultimate aim is to improve the businesses of our commercial customers and homes of our domestic customers by enhancing their environments through our unique products and services.

We specialise in Fragrancing, Odour Control and Insect Control and believe we offer the best solutions on the market.

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“Fragrances are specially blended to complement mood, impression, colour and décor. Our dispensers are completely programmable and can be set according to the customer operating hours.”

The business was started in New Zealand by two entrepreneurs who invented the original automatic insect control dispenser and shortly afterwards, teamed up with a French perfumist to develop a range of over 50 fragrances to suit any environment.

The Ecomist dispenser was recognised by the Australia and New Zealand Aerosol Associations as the best new product invention in 1997, and has undergone several refinements since then to improve the service we offer our customers.

The company is currently serving over 8,000 customers across Australia. On average, our customers stay with us for 8 years due to the quality of our products and services.

which eject small volumes of fine particles that stay in the air longer for greater effect.

cockroaches, spiders, ants, moths and others).

Odour is a problem in aged care, child care, schools and public washrooms. It can have a major impact on how customers and staff perceive your business. To combat this we have range of over 50 fragrances made from French perfume combined with an odour neutraliser to keep smells at bay.

The Ecomist Natural Insect Killer uses natural pyrethrins derived from the Chrysanthemum Daisy, sourced from Tasmania and East Africa and manufactured in New Zealand. It’s safe to use around people, food and pets.

Fragrances are specially blended to complement mood, impression, colour and décor.

Why is there a need for your services and how are you different from any other hygiene companies within Australia and New Zealand?

Ecomist is different from other hygiene companies in the sense that we are specialised, and offer best-in-class products and services in odour control and insect control. Our ultimate aim is to enhance the working environments of our customers with a hassle-free service that allows them to focus on their customers. Enhanced business environments allow for happy customers and staff and improve customer loyalty, perceptions of your business and repeat purchases.

Our stylish dispensers are fully programmable and have solenoid valves

Insects, especially flies, can be particularly annoying when you’re tyring to eat! How do Ecomist combat this ongoing problem?

Our insect control products are unique and in high demand in the food industry. We are the only company to offer natural insect killers in 650ml canisters and dispensers.

Ecomist offers a fully serviced, hassle-free automatic insect control system that repels and kills all insects (flies, mosquitoes,

Our Ecomist staff visit the premises to investigate the nature of the insect problem. They install dispensers in the most appropriate places and program them according to the customer’s specific needs.

Thereafter, they visit regularly to change the canisters, and ensure the dispensers are clean and operating effectively.

“We have been using Ecomist in our equestrian yard and entertaining area now for three years. Ecomist is a ‘gold’ winning product that keeps working. Try it now! Ecomist won’t disappoint you, your horses or your guests! I highly recommend Ecomist.” - Stuart Tinney, OAM, Gold Medal Eventer / Equestrian

“I use the Ecomist odour bombs in rooms that have been affected by tobacco smoke.

This product is very effective as a room neutraliser and it does not leave an overpowering smell. I shut down the room, close the

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fran c h is o r in dep t h : ecomist Australia

“Our ultimate aim is to enhance the working environments of our customers with a hassle-free service that allows them to focus on their customers.” bathroom door (which has an exhaust), place the Ecomist odour bomb on the table with some newspaper underneath, pop the spray and leave for two hours. Job done, and the room is ready for occupation.

Our ozone machines are not getting used anymore due to the ease of use of this product. I would recommend the Ecomist odour bombs to anyone in hospitality as they work for us here at the Macleay.” - Michael Culbert, Maintenance Manager Macleay Hotel Sydney

What does an Ecomist franchisee look like?

Being a successful franchisee means being passionate about the products you sell and the service you deliver. We pride ourselves on being the best in the market.

Our franchise demographics are very diverse: from entrepreneurs to engineers. They all have a strong desire to manage their own business and are passionate about their products and service delivery. They also realise the benefits of being a part of a team and are always happy to assist the network.

Our franchisees are experts in their trade. As owner-operators they realise their business is only as good as their promise, and they pride themselves on offering the best service in the market. ‘‘After selling my liquor store I was lost as to what to do. I bought a lawn mowing round which made money in summer but not in winter. I was then introduced to Ecomist. I

liked the profit and loss report and particularly the gross profit. Now in my sixth year it’s a beautiful business, makes great money without working on weekends, or 18hour days. The support from Ecomist, the franchisor is very helpful - providing training and all levels of support. Life is good.” - Andy Dennis, Director, Ecomist Eastern Suburbs

What do you receive when you become an Ecomist franchisee?

Over the last 23 years we have developed a secure and proven franchising business model: • Each Ecomist franchise has its own exclusive territory based on post codes.

• Best-in-class products and services.

• An initial term of 5+5 years.

• A loyal customer base.

• Owner operated (small to medium

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sized franchises do not need additional employees).

• Significant growth potential.

• High Gross Profit Margins.

• Low marketing contributions (3.5 per cent) of purchases.

• 60-day terms.

• Low entry cost (purchase price is 2x net income).

• Training and support from the franchisor.

• The right to sell your franchise to a buyer approved by the franchisor.

If you would like to find out more about the Ecomist range of products and services, visit www.ecomist.com.au for more information.

If, like Andy Dennis, you would like to join a franchise with no weekend work and great returns, contact Gary Vandoros now on: 02 9417 2211 Gary.vandoros@ecomist.com.au

Tired of working for someone else?

Tired of not reaching your full potential?

It’s time you looked after yourself!

www.BuySellLease.com.au admin@buyselllease.com.au 02-8960-7277 Set your own Financial Goals Work from Home Selling online advertising to the real estate services industry

FE ATUR E : fi x ed v ’s m ob i l e franch ises

fo c us feature : buy sell lease

Own your own Sales, Advertising and Marketing business.

Our Founder and Managing Director, Neaf Ziade, has an extensive and successful career in real estate. As an outsider, now looking in and experiencing what the real estate industry contends with, he saw the demand for one portal to service every need for real estate consumers.

While you can find property and agencies, how do you find services for your property, and within your local area?

He created Buy Sell Lease, to service real estate consumers and provide a platform for real estate services to direct market their businesses to people who need them.

Buy Sell Lease The real estate industry is one of the biggest industries in Australia. An industry driven by property for sale and lease, and serviced by real estate agents and other real estate professionals such as Conveyancers, Mortgage Brokers, Insurance Brokers, Buyers Agents, Valuers, Surveyors, Pest and Building Inspectors, Removalists and Storage, Gardeners, Rubbish Removal and a whole lot more…

At Buy Sell Lease, we not only market real estate to buy and lease, we also market real estate agencies and every other real estate service.

We are one portal for every consumer need relating to Buying, Selling, Leasing and maintaining their property. Within minutes, a consumer can search and find their property, their agent and their real estate services – on one portal – in their chosen location.

For real estate services, it’s the first time that they can market directly to a real estatebased consumer market. These are people

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looking to engage the services that they offer.

We call it ‘Hot Marketing’ – marketing to people who are ready to become someone’s client.

We allow these real estate services to be found in a localised manner, ensuring that consumers receive the services of people within their area. We randomise each and every search result to provide fairness and equity to our clients and the delivery of their business marketing.

Buy Sell Lease is the most efficient and direct marketing. Ordinarily, these real estate services rely on a local paper advert – hoping that someone reads it, or letterbox flyer.

It’s “Hit and Miss” marketing. At Buy Sell Lease, we take consumers straight into the website of real estate service businesses where they can learn everything there is to know about the business and services they are enquiring about.

For our real estate services clients, we bring prospective customers to their website to learn about their business and their service and contact them directly.

Territory Each of our franchisees are given an Exclusive Territory. Franchisees perform the role of Sales in Advertising and Marketing by engaging new prospective clients through direct email, face to face presentations and phone calls; offering these real estate service businesses the opportunity to market their businesses directly to real estate consumers.

Every sale within that territory, whether it is achieved by you, directly online or through Head Office, belongs to the territory franchisee.

More than likely, franchisees can select a territory in the area in which they live. There is nothing better than being able to work where you live.

Presentations are performed by taking clients through our website and showing how quick and easy it is to perform a search and find the services that they offer. They are completed in 15-20 minutes using our website as your tool. It is also the way you register new clients, upload their business and accept payment.

What we sell!

We sell Advertising and Marketing opportunities on Buy Sell Lease. Essentially, we have one Product and three different prices. It’s as simple as that.

Our three packages are: • Local – covering a 10km radius from their business (314sqkm) for $200 + GST for the year – that’s less than $4pw + GST. • State – for $1,000 + GST for the year.

• Nationwide – for $2,500 + GST. It is the most affordable and direct marketing that these businesses have ever been offered and what business would not invest less than $4 per week plus GST to be marketed to real estate consumers.

Who are we looking for?

We are looking for people who are self driven and motivated. People who are organised, present well and can sell our presentations and marketing packages. People who want to achieve more in their financial wellbeing and challenge their potential.

What you make!

Franchisees receive 60 per cent of each gross sale. With hard work, a great sales acumen and presentation, you can expect to earn between $156,000 - $312,000 per annum (assuming sales of $260,000 - $520,000).

Earnings will depend on individual ability.

Year to year sales growth Lets assume that your first year’s sales equal $250,000. In Year 2, your existing clients renew their Agreements and you are still selling to new clients at the same rate.

Your sales can expect to be in the range of $250,000 New Clients + $250,000 Renewed Clients. That’s $520,000 in Sales in Year 2.

In Year 3, it grows yet again. The Income potential is very attractive and its expected that after some years, people will be managing their Territories more than selling to new clients.

What you need With Buy Sell Lease, you don’t need a leased office – you can work from home. You are your staff. You will need a laptop computer, mobile phone, car and Internet access. No set up costs and very minimal expenses.

Investment The investment with a Buy Sell Lease Franchise starts at $50,000. You are provided with an exclusive territory in which you market, present and sell to real estate services and professionals - there are no other significant expenses.

Friday. You will database your territory, call and email businesses, door knock businesses and present them with the marketing opportunities of Buy Sell Lease.

Presentations take all of 15-20 minutes and even include time to sit with the client, upload their business on Buy Sell Lease and receive payment.

It’s a very efficient, simplistic and userfriendly system. Everything you talk about and present revolves around the website.

Marketing support At Buy Sell Lease, your success is our success and our success is your success. We have a marketing fund of five per cent of sales that is committed to group marketing. We will market the services of Buy Sell Lease to consumers and professionals using media opportunities in TV, Radio, Outdoor Advertising, Online Marketing and the like.

We want to ensure that Buy Sell Lease becomes a household brand and the No. 1 Real Estate Portal in Australia.

Training All franchisees will receive ‘one-on-one’ training to become completely familiar with all aspects of Buy Sell Lease. You will receive training about how to prepare, present and sell marketing on Buy Sell Lease. You will also receive a comprehensive operational manual and continued support whenever you require it. Essentially, it is a very easy system to learn and implement.

What you will do

For more information and to enquire about current opportunities, contact Neaf Ziade on:

You can comfortably operate from home using your laptop and phone. Your working days are primarily Monday to

02 8960-7277 admin@buyselllease.com.au www.BuySellLease.com.au

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FE ATUR E : fi x ed v ’s m ob i l e franch ises

“With Buy Sell Lease, you don’t need a leased office – you can work from home.”

FE ATUR E : fi x ed v ’s m ob i l e franch ises

e x pert adv i c e

Managing

an easier way “Once you have decided to engage a mediator, be sure to contact a mediator accredited under the National Mediation Accreditation System (NMAS).”

Alison Shaw | Mediator | SHAW Dispute Resolution

One of the inevitabilities of running a business is that you will encounter bad debt.

As a business that services customers out on the road, you may even find yourself in a situation where you have to face customers who have unpaid bills but who are requesting further service from you. Or, you may just find yourself with a few customers who simply aren’t settling their accounts and the time has come for you to take action. So, what is the best way to go about it?

Well firstly, it helps to be able to put bad debt into perspective. The 2016 Census highlighted some pretty significant debt-

related issues in Australia. For example, approximately three in ten households (29 per cent of all Australians) were classified as ‘over indebted’. Debt growth has outpaced the growth of incomes and assets during the same period, further driving this figure higher. This means that, potentially, a third of your customer base has to regularly make decisions with regards to which bills they pay and which they don’t – a scary prospect!

The reality is that bad debt is just a part of being in business but it’s getting harder to take charge and clear debt. If your bad debt has become overwhelming - to the point that you aren’t making a profit - or you cannot see a long-term future for the business, it may be time to investigate your options.

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Taking the legal route i.e. threatening debtors with legal action, usually brings some form of response but it’s not the only option you should consider. The downside is that many customers don’t respond positively to legal action. At least, they may pay their bill, but they might decide never to use your services again.

Whilst you might not care about losing certain debtors as customers, other more honourable customers may just be going through a rough patch and could become great customers again after they have resolved their financial issues. Therefore you should always consider the softer, more collaborative approaches to managing debt first, before you resort to litigation, which can also be very expensive.

What is debt mediation?

Debt mediation is a process in which a mediator brings you and your debtors together to discuss how to deal with outstanding debt and to work through a repayment plan that is satisfactory to all parties. The goal is for all parties to agree on a way forward so that the matter can be

FE ATUR E : fi x ed v ’s m ob i l e franch ises resolved amicably, leaving the door open for future trade if circumstances permit.

Debt mediation also keeps the lines of communication open.

Debt mediation is particulary used when a debtor has incurred large amounts of business debt, but it has also been used in cases of cnsumer debt as well. There are even cases now of banks engaging in debt mediation, rather than going down the litigation route.

How to get started – get YOUR house in order first…

If bad debt is not crippling your business, you can move straight into debt mediation with your customers. But, if you are in the quick-sand of debt yourself, as a result of bad customer debt, you may first want to seek the advice of a debt-counsellor. More often than not, banks and other financial institutions will provide debt-counselling at no extra cost. Depending on your current financial situation, the debt-counsellor can create a debt managementt plan for you so that you can actively address YOUR debt to banks and other parties that may have been

brought on by customer bad debt whilst engaging customers to resolve their bad debts.

Debt Mediation Once you have decided to engage a mediator, be sure to contact a mediator accredited under the National Mediation Accreditation System (NMAS). The mediator will provide you with all of the information you require to set up a mediation session with your customer.

There is usually a three-step process for dispute resolution by mediation. The first step will see the mediator meet with all parties separately and privately for a consultation. In these private sessions, the background to the dispute is discussed and all issues laid on the table so that the mediation session takes into account all relevant information.

After the initial meetings, a joint session will be arranged aimed to resolve the dispute and come to an agreed outcome. The mediator will lay out the guidelines of the discussion and the roles of people involved. Concerns raised by both sides will be explained and

summarised, and an agenda will be formed for the discussion. The mediator will speak to all the people involved together and also talk to you privately during the course of the mediation to check how you are feeling about the session and to discuss anything that you do not feel comfortable to say to the other person in the joint session. You will then be encouraged to come up with options for resolution and negotiate the outcome with the support and assistance of the mediator. Once agreed, the outcome is written down and signed by all people present, and you may then have it legally formalised with your lawyer, if you wish.

Let’s Resolve!

Alison Shaw is a former lawyer and CEO of national mediation firm SHAW Dispute Resolution Australia. SHAW Mediation offers voluntary mediation opportunities to everyone for all types of disputes anywhere, anytime for fixed scaled fees.

Alison and her national team of mediators are all nationally accredited and have a legal background. www.shawdr.com.au

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e x pert adv i c e

Three and a Half Years On January 2015 was significant, some say because Australia defeated South Korea to win the AFC Asian Cup, or because Croatia elected its first female President, or the Church of England ordained its first female bishop, but for Australian business, it was significant because of the introduction of the new comprehensive Franchising Code of Conduct (Code).

Since that time, there have been countless articles written explaining the new and most significant changes to the Code, which

“No amount of increased protection provided by the ACCC or any Inquiry can replace a franchisee doing all they can to protect themselves at the outset.”

Carrie Peterson | Principal Solicitor | Peterson Haines

included the introduction of an obligation to act in good faith (not to be confused with an obligation to act in the other party’s interests) and amendments to disclosure requirements.

But what is actually going on in practice?

The Australia Competition and Consumer Commission (ACCC), Australia’s competition regulator and, self-described, national consumer law champion, has seen an increase in complaints relating to small business and more specifically, breaches of the Code. The ACCC’s latest Small Business

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2017 Snapshot, released on 23 March 2018, noted at least 600 complaints in 2017 (of the 5000 complaints pertaining to small businesses) relating to franchising. As such, the ACCC took several enforcement actions last year including against franchisors for breaches of the Code. Commenting on the ACCC’s Small Business 2017 Snapshot, ACCC Deputy Chair Dr Michael Schaper said: “We want small businesses to have a level playing field and every chance to succeed, so it’s our job to ensure everyone plays by the rules.”

Paris Maggs | Solicitor | Peterson Haines

So, three and a half years on, has this “new” Code really made a difference? From all accounts, everyone wants the answer to be yes, however that is now in question.

In February 2018 a decision was made by the Senate to launch a parliamentary inquiry into the Australian franchising sector.

The Inquiry, moved by Nationals Senator John Williams, will be reviewing, amongst other things, enforcement of the Code, as well as the impact of the amendments to unfair contract terms. Previously, the unfair contract provisions of the Australian Consumer Law (ACL), which is set out in Schedule 2 of the Competition and Consumer Act, did not provide protection against unfair contract terms for small businesses.

The changes to the unfair contract terms, brought about in November 2016, now protect small businesses, in that they now protect contracts where: • At least one party to the contract is a small business (which is a business that employs less than 20 people); and • The upfront price payable under the contract is $300,00 (or less or $1,000,000 or less if the contract is for more than 12 months); and • The contract is a standard form contract (that is, the contract is pre-prepared and is not normally negotiated) for the supply of goods or services.

With the significant increase in the number of mobile franchisees, the change to the unfair contract terms is critical as it underpins the basic and fundamental issue confronted by franchisees, being the balance of power come negotiating time. The Courts have found that in order for the term of the contract to be deemed unfair, the term must: • cause a significant imbalance in the parties’ rights and obligations; • not be reasonably necessary to protect the legitimate interests of the party advantaged by the term; and • cause loss or damage to the small business if it was to be relied upon.

The Inquiry is expected to report back in September 2018.

Financial penalties for breach of the Code Despite the Inquiry into the effectiveness of parts of the Code, there have been some notable victories since the Code’s introduction.

Importantly, in 2016, the ACCC instituted proceedings against Pastacup Franchisor Morlid Pty Limited (Morlid) and its former director, for breaches of the Code.

The ACCC sought, amongst other things, penalties and declarations. In this case, the ACCC alleged that the previous director’s directorship and management of two previous franchise companies, that became insolvent, was something that Morlid ought to have disclosed to the franchisees.

The Code provides that a person may be personally liable for a breach of the Code if they: • Are a party to the breach of the Code; • Attempt to breach the Code; • Assist another party to breach the Code; • Induce another party to breach the Code; • Are “knowingly concerned” with a breach of the Code.

The Court found that Morlid’s failure to disclose information amounted to a breach of the disclosure requirements under the Code, and in 2017, the Federal Court of Australia ordered Morlid to pay $100,000 in penalties, representing the ACCC first court ordered financial penalties for breaches of the Code. The company’s director was also ordered to pay $50,000 for being “knowingly concerned” in the breaches of the Code, by failing to comply with the new disclosure requirements. Dr Schaper described the proceedings as: “….the first in which the ACCC has sought penalties for breaches of the Franchising Code. The ACCC is pleased that the revised Code provides for the Court to impose penalties for serious breaches. We expect that the availability of such remedies will act as a significant deterrent to others,” Dr Schaper went on to say: “…..changes to the Franchising Code require increased disclosure prior to

What next?

The latest figures released by the Australian Bureau of Statistics show that there are approximately 79,000 franchise units operating in Australia. With over 2.2 million small business operating in Australia, these franchise units account for approximately 4 per cent of small business in Australia, with the franchise units generating annual sales revenue of $146 billion for the economy.

Franchisors and franchisees employ almost half a million Australians, and that number is growing.

So what does this all actually mean? For one thing, it means franchising is increasingly in the forefront of the watchdog’s proverbial mind, and importantly, it means that franchisors now know that there are actual financial consequences for breach of the Code.

But does that mean the franchisees should change their usual recommended conduct prior to entering into a Franchising Agreement? The answer to that is a resounding No. An increase in protection should in no way replace proper due diligence at the commencement of, and prior to, entering into any Franchising Agreement.

Further, whilst it can be tempting to cut corners, such as the cost of legal advice, especially given the increase in the number of (and desirability of) mobile franchises (which cost less than a traditional franchise), no amount of increased protection provided by the ACCC or any Inquiry can replace a franchisee doing all they can to protect themselves at the outset.

Carrie Peterson is the Principal Solicitor of Peterson Haines with almost 19 years’ experience in dispute resolution and commercial litigation. Carrie is also an Associate Member of the Australian Restructuring Insolvency and Turnaround Association.

Paris Maggs is a Solicitor with Peterson Haines, with experience in dispute resolution, commercial litigation and insolvency. Paris joined Peterson Haines in October 2017.

Peterson Haines is a modern progressive Sydney law firm, providing expert legal advice on dispute resolution. They work with clients in a range of other industry sectors including franchising. www.petersonhaines.com.au

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“With the significant increase in the number of mobile franchisees, the change to the unfair contract terms is critical.”

entering a franchise agreement. The ACCC has made it an enforcement priority to ensure small businesses receive the protections of industry codes of conduct, including the Franchising Code.”

eR F x pert A N CHIaSdv E PIC i c e KS

FEATURED Franchise

Old Macdonald’s Travelling Farms Bringing the Country to the City Australia’s largest and most respected mobile animal display, we have been established for 27 years with franchisees throughout Australia.

To help us cope with a constantly increasing market sector, we seek more franchisees to join our network.

The franchisors bring to the table extensive livestock, administration & sales experience, all of which are provided on a 24/7 basis, with full training provided.

A tree change lifestyle for the whole family We provide structured learning programs for schools etc and offer nostalgia and entertainment for shows, fetes & corporate functions, all year round. The sheer joy felt by the young and old during every presentation is overwhelming and in return franchisees are rewarded with a fulfilling experience.

Due to high demand and at the franchisees’ request, Old Macdonalds Travelling Farms will redefine and split areas, when demographics allow (Any profits from such sales benefits the Franchisee).

We have new Franchise areas available in Newcastle, Sutherland, Sydney Sth, Wollongong and are looking for ‘Local’ families, with established franchise areas in NSW North Coast, SA South, and other areas North of Brisbane.

For further information please contact Ann Richardson – Director Mobile: 0428 777 051 Email: admin@oldmacfarms.com.au Web: www.oldmacdonalds.com.au

FEATURED Franchise

Poolwerx We’re very proud that the Franchise Council of Australia has awarded Poolwerx as Australia’s No1 franchise system for 2016 - 2017, and we’d love you to be part of our success.

We have a career path in business that we can tailor to suit you. As a Poolwerx Franchise Partner, you can start small or jump right in.

Join us as a man and van, progress to multi-vans, a retail store and vans and then into multi-stores or purchase an existing resale of fast start territory.

Whatever your journey, we will help you realise your vision.

A sophisticated franchised retail, mobile service, and digital business – poised for expansion in the high-growth, high-margin Australian pool and spa aftermarket. Addressing every viable point of profit in a largely untapped $1 billion dollar market sector.

Our one focus is to create a profitable partnership. We do that by matching 25 years’ experience and outstanding support, marketing and business development systems to your energy and enthusiasm.

Together we will build a business for you and your family.

Contact us today and build your successful business future with Poolwerx!

FEATURED Franchise

Wheel Change U JOIN THE WHEEL CHANGE U FRANCHISE TEAM, AND JOIN US IN PIONEERING THE MOBILE TYRE MARKET IN AUSTRALIA. We would like to invite you to enjoy the benefits of being a pioneer of this concept in the Australian Tyre Industry.

No prior tyre fitting experience needed, you just need to be a car enthusiast, as full training is provided.

As a Wheel Change U (WCU) Franchisee, Replacing new tyres for your customer has never been easier, your Mercedes van is a fully fitted tyre shop that will save them time and money, and provides your customer the convenience of you going to them, at their home or work, which will save them time and money, no longer wasting hours of their precious time at a tyre store.

WCU is able to supply tyres for Cars – 4WD – Light Commercial Vehicle – Motor Homes and Caravans, and we are competitively priced and often end up being cheaper than those that you would find at a regular tyre store.

As a WCU Franchisee, you don’t have to pay the high rental fees for a shop, which is savings in your pocket.

WCU is currently seeking Franchisees in Western Sydney, Central Coast, Gold Coast, Townsville and Melbourne.

joinourteam@poolwerx.com.au AU – 1800 245 447 NZ – 0800 888 031 Web: Poolwerx.com.au / Poolwerx.co.nz

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Call Karin for a chat now on 0402 455 261