5 minute read
Generator Supercenter: Providing reliable Power Solutions through Franchising
When natural disasters strike or power outages occur, having access to reliable backup power is crucial. That is where Generator Supercenter comes in, offering comprehensive power solutions for homes and businesses.
With 46 locations across the United States, and another 48 territories that have been awarded and are currently in production, Generator Supercenter has become a trusted name in the industry. We spent some time with Glenn Leingang, Chief Development Officer-Franchising for Generator Supercenter to learn what is powering this ground breaking brand.
Leingang, a seasoned franchise executive with over 20 years of experience, has been instrumental in the growth and success of Generator Supercenter. In this exclusive interview with Franchising Magazine USA, Leingang shares his insights on the franchising industry and the secrets to building a successful franchise system.
Q: How did you get involved in the franchising industry, and what inspired you to pursue a career in this field?
I cut my teeth in this industry by looking to add another revenue stream to our personal finances and looked into franchising. My wife and I decided to purchase a franchise in the restaurant industry. Neither my wife nor I had previously spent one day working in the restaurant industry. We were simply committed to executing the system we had just invested in. We did. We eventually sold the franchise business and made some money. From that time on I became enamored with franchising. I was inspired by the idea of working with passionate entrepreneurs who were eager to build their own businesses and achieve financial independence. That’s when I knew that franchising was the right path for me. I get to make dreams come to life.
Q: What drew you to Generator supercenter, and how did you become its chief Development officer?
I joined Generator Supercenter in 2021. I was immediately impressed by the company’s commitment to providing reliable whole- home power solutions to its customers. It was clear to me after several meetings with our CEO Matthew Metcalfe and partner Steve Cruise, they were committed to being the best possible franchisor to our franchise partners. This was vital to me. I saw an opportunity to help grow the brand through franchising and worked closely with our founders to develop a comprehensive franchise system to ensure the continued growth of our brand and system. The team that has been built in the last two years is a testament to our leadership’s commitment to continue to invest to support our franchise partners.
Q: What are the challenges and opportunities facing the franchising industry today, and how is Generator supercenter adapting to these changes?
The franchising industry is constantly evolving, and it’s essential to stay ahead of the curve. One of the biggest challenges we face is attracting and retaining top-quality franchise partners who are passionate about our brand and committed to its success. To address this challenge, we have developed a comprehensive franchise recruitment strategy that focuses on identifying the right candidates and providing them with the support they need to succeed. We have a process that is extremely intentional in helping us identify the right partners.
Another significant opportunity facing the franchising industry is the growing demand for reliable power solutions. With climate change causing more frequent and severe weather events, the need for backup power is only going to increase. We see this as an opportunity to expand our brand and provide critical services to communities across the United States and beyond. We can power the future.
Q: Generator supercenter also has a recurring revenue model, what is this?
Recurring revenue is a type of revenue that a business generates on a regular basis, typically in the form of subscription or membership fees, service contracts, or ongoing maintenance and support fees. This revenue model provides a predictable and stable source of income for businesses, allowing them to better plan and invest in their future growth and development.
One of the key advantages of recurring revenue is that it provides a strong foundation for long-term business success. Rather than relying solely on one-time sales or transactions, businesses that generate recurring revenue are able to build a loyal customer base and establish ongoing relationships with their clients. This not only helps to increase customer retention and satisfaction but can also lead to a more sustainable and profitable business model.
Franchises that operate on a recurring revenue model, such as Generator Supercenter, can benefit greatly from this type of revenue stream. By offering ongoing maintenance and support services for their power solutions, Generator Supercenter is able to generate consistent revenue from its customers on a regular basis.
Q:
I’ve seen some of your franchise partners wearing red jackets. What is the significance of these jackets and how do they fit into Generator Supercenter’s overall brand and culture?
We celebrate. We are passionate. We believe in people. This is who we are.
As our system continues to grow and develop (remember we have only been franchising since 2018). Steve Cruise said, we need to reward our franchise partners that surpass the $10mm revenue mark. It was in that moment that the Red Jackets were birthed. We currently have six partners in this category. This year we also had a partner receive an upgrade to their jacket because they surpassed the $20mm in revenue mark. Yes, we have an upgrade for the $30mm when it is reached.
