Franchising Magazine USA January 2024

VOL 12, ISSUE 1, january 2024

COVER STORY

Xponential

finding Financial Freedom Through Fitness

whats new!

announcements from the industry

Skip College, Open a Franchise Deep Dive into Your Day 4 Spotlights of a Time Study

special feature

business services

Four Opportunities to Improve Your Training Franchising MAGAZINE USA 1 The magazine for franchisees • WWW.FRANCHISINGMAGAZINEUSA.COM

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On the cover: xpotential

Welcome to the January 2024 issue

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president: Colin Bradbury. colin@cgbpublishing.com

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Publisher: Vikki Bradbury. vikki@cgbpublishing.com editorial department: editor@cgbpublishing.com advertising: vikki@cgbpublishing.com annie@cgbpublishing.com.au Editorial team: Michelle Quinn Rob Swystun Production: usaproduction@cgbpublishing.com DESIGN: Michelle Quinn. michelle@cgbpublishing.com CGB PUBLISHING Canadian Office: Sidney B.C Canada U.S. Office: 800 5th Ave, #101 Seattle, WA 98104-3102 www.franchisingmagazineusa.com

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Another year over, a New Year just begun, familiar words to some, and I hope this year gives you the opportunity to realize your dream and begin the journey into Franchising, it is exciting times and in this issue, we have some great ideas along with our usual advice from the experts.

On the Front Cover this issue we have Xpotential, A franchise offering financial freedom through Fitness, we connect with 3 franchisees who have found just that. You can read more about this on page 10.

From our experts this issue George Knauf states, Skip college and open a Franchise, some sound advice and an avenue which can offer tangible financial benefits. Evan Hackel discusses the importance of Employee training and the importance of not undervaluing this key component when opening a franchise. More expert advice can be found on our contents page.

Our main feature is Business Services in Franchising, and our regular feature expert Chris Conner Covers the white collar professional service franchise and it’s growing market. We also have Signarama a well know franchise and how they are powering the dreams of entrepreneurs, also check our Office Evolution and how they are reshaping the future of workspaces and franchising.

On the Cover of this issue of Veterans in Franchising we have Outfit Training who are seeking national expansion through franchising. Our expert in this is Francis James a local owner of Expedia Cruises who talks about the success from service to franchising and how 4 transferable skills empower veteran entrepreneurs. You can also read a lot more inspiring stories in this supplement to the magazine.

As always I really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our A-Z Directory at the back of the magazine or visit the website to find more exciting franchises and advice.

Happy Reading.

Proud member of the IFA:

SUPPLIER FORUM International Franchise Association 1501 K Street, N.W., Suite 350 Washington, D.C. 20005 Phone: (202) 628-8000 Fax: (202) 628-0812 www.franchise.org

Vikki Bradbury | Publisher Franchising Magazine USA

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein.

Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Franchising MAGAZINE USA 3

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conte nts

january 2024 10

Expert Advice 12 Evan Hackel: Four Opportunities to Improve Your Training 16 George Knauf: Skip College, Open a Franchise 42 Lucas Frey: Deep Dive into Your Day - four Spotlights of a Time Study

Cover Story

Franchisee in Action

10 Xpotential: How a Journalist, Teacher and Fresh College Grad Found Financial Freedom Through Fitness

18 Primrose Schools: Primrose Schools® Celebrates 500th Location

In every issue 6

Whats New! Announcements from the Industry

24 Special Feature Supplement Business Services Franchising

47 Veterans Supplement News and Information for Veterans in Franchising

71 A-Z Franchise & Services Directory

42

38 Caring Transitions: Achieving the American Dream with Franchising, Caring Transitions and the E-2 Visa 44 ServiceMaster Restore: Franchisee Masters the Art of Multitasking

Have Your Say 20 Freddy’s Frozen Custard & Steakburgers: Leveraging Corporate-Owned Locations to Optimize Operations Across Franchise Network

Franchisor in Depth 14 Premium Service Brands: Premium Service Brands Launches Inclusive Employment Initiative 22 SoVita Chiropractic Center: Redefines Patient Care and Practice Ownership

Snapshot 40 Sylvan Learning: Multi-Unit Sylvan Learning Franchisees Awarded Three Territories in Florida

Business Services Feature 24 Whats New! Announcements from the Industry

Expert Advice 26 Chris Conner: The White Collar Professional Service Franchise Market is Growing

Franchisor in Depth 30 Signarama: Signs of Success: Signarama Powers the Dreams of Entrepreneurs 34 Fully Promoted: How Fully Promoted Helps Client Companies With Employee Retention

Have your Say 32 Office Evolution: How Office Evolution is Reshaping the Future of Workspaces and Franchising

Snapshot 36 Payroll Vault: Signs New Franchisee for Katy, Texas Franchising MAGAZINE USA 5

Fresh Coat Painters of Tampa Celebrates Remarkable First Year of Growth Under New Leadership Matt Boden, Franchise Owner, Leads Exponential Expansion and Team Growth, Elevating Customer Service Standards Across the Tampa Bay Area In its inaugural year under the dynamic leadership of franchise owner Matt Boden, Fresh Coat Painters of Tampa has experienced exponential growth, solidifying its position as a prominent force in the Tampa Bay painting industry.

Leveraging his extensive background in hospitality, Boden has seamlessly translated his customer-centric approach into the realm of professional painting.

Matt Boden expressed his enthusiasm for the opportunity to bring a fresh perspective to the painting industry, saying, “I am thrilled to be a part of the Fresh Coat Painters family and to have the

chance to use my hospitality background to enhance the painting experience for our clients. It’s an exciting journey, and I’m dedicated to bringing the highest level of service to the Tampa Bay community.”

Under Boden’s leadership, the Fresh Coat Painters of Tampa team has expanded and upheld a commitment to professionalism and outstanding customer service. The team prides itself on not just completing projects but exceeding client expectations. From the first brushstroke to the final inspection, the emphasis is on delivering quality and satisfaction.

Fresh Coat Painters of Tampa has already left an indelible mark on the Tampa Bay area, completing a series of successful residential and commercial projects.

From revitalizing homes with vibrant

color schemes using paint from their partner, Sherwin Williams, to transforming commercial spaces into welcoming environments, the team’s dedication to excellence is evident in every stroke.

As Fresh Coat Painters of Tampa celebrates this remarkable milestone, the team looks forward to continuing its trajectory of success, further establishing itself as the go-to painting solution for the Tampa Bay community.

Dogdrop Celebrates 2023 Growth and Aims for Franchising Expansion in the New Year The Need for Affordable, Dog Daycare Drives Year-Over-Year Growth and Profitability with No Stop in Sight for 2024.

Dogdrop, the premier on-demand dog daycare provider, is proud to announce impressive growth for 2023 as well as industry-leading advancements to the franchise system for the new year. Driven by the brand’s commitment to innovation, Dogdrop is excited to offer its premier, dog daycare services to new locations around the nation.

In 2023, Dogdrop opened two new locations in Hollywood, CA, and Denver, CO. The franchise is slated to open its new Fort Lauderdale, FL location in early 2024 with four additional units to follow.

In 2024, Dogdrop is set to maintain its momentum through strategic initiatives and its commitment to staying aligned with industry trends. With the shift to hybrid working environments becoming the norm in many corporate work cultures, Dogdrop 6 Franchising MAGAZINE USA

envisions a constant and consistent membership base of dog owners needing its services.

“Providing consumers with easily accessible dog daycare that is flexible and convenient is our ethos, and is largely responsible for the success that Dogdrop franchise has had over the past years,” said Shaina Denny, Co-Founder and CEO of Dogdrop. “Prospects are excited to join our franchise because they understand our commitment to delivering on a high level of care to dogs, while building a tech-savvy and modern design brand. The demand for Dogdrop continues to increase as more workers are back to the office and/or hybrid with the need for more flexible care options with a brand they can count on.”

For more information about Dogdrop franchise opportunities, please visit https://dogdrop.co/franchise

TRX® Partners with Xponential Brands Club Pilates and Yogasix to Create Custom Suspension Trainers® TRX®, the global leader in functional training products and world-class training content, today announced a first-of-itskind collaboration with Xponential Fitness brands YogaSix and Club Pilates to create a custom TRX Suspension Trainer® for both brands. The launch represents the first franchisewide rollout of custom TRX straps and highlights the ongoing partnership between TRX and Xponential.

“The black and yellow Suspension Trainer will always be our globally recognized icon, but it’s exciting to customize our straps for such important partners as Club Pilates and YogaSix,” said Randy Hetrick, TRX founder and chairman. “The initiative reinforces the premium, innovative experiences for which Xponential’s brands, Club Pilates and YogaSix, and TRX are known across the industry.”

TRX’s key stakeholders worked closely with Club Pilates and YogaSix’s training and education teams to help bring the unique and compelling concepts to life. Typically designed utilizing a combination of black handles and yellow, black, and gray accents throughout the original Suspension Trainer, the customized YogaSix and Club Pilates straps feature the wellknown colors of each respective brand, along with their logos.

Launching for all new studios in 2024, and available to the network of 195+ YogaSix and 935+ Club Pilates existing locations, the custom Suspension Trainers showcase TRX’s ability to be nimble and creative for its partners with an ability to develop products designed specifically for a target consumer.

The customized Suspension Trainers offer a glimpse into the potential collaboration opportunities between these two preeminent fitness brands.

For more information on TRX, TRX HOME2, TRX PRO4, TRX Rip Trainer, TRX Bandit, and Functional Training Tools, please visit TRXTraining.com

Überrito Goes Next Level With New 10-Inch Über Tacos including fish and shrimp, 3 flavors of rice including cauliflower rice, 3 different types of beans, 15+ toppings from jicama slaw to roasted corn, and 8 different house-made salsas.

“At Überrito, we enjoy taking an adventurous approach to celebrating our dedication to authentic Mexican-scratch cooking, drinks, and culture,” said Pete Pascuzzi, CEO of Überrito and MRI Heritage Brands, Inc. “We already speak fluent burrito, so true to our innovative spirit, we had to match that vibe with a taco so big our guests won’t believe it until they see it. Food should be an experience, and the Über Taco delivers on that.”

Sometimes bigger is better. At least with tacos. For the love of all things Fresh Mex, Überrito is at again, but this time with tacos that are the size of a pizza, folded in half. These massive 10-inch crunchy tacos are available now for a limited time at Überrito restaurants across Texas and South Carolina.

Starting at $8.59 (prices may vary by location), Über Tacos are built inside a signature 10-inch crunchy shell. Each guest can take customization to the next level by choosing from 7 proteins

Überrito’s story began nearly a decade ago. Over the years the brand has grown, introducing new products while refining its scratch-cooking. These tastes include fresh, house-made salsas and chips, special marinades for meats, three flavors of rice (including cauliflower rice), three different types of beans, 15+ toppings, and eight different house-made salsas. While Tex-Mex is at our core, we have something to satisfy every appetite. From Cuban to Cajun, Mexican to American, Überrito has something for you, whether you’re a meat lover or a vegan.

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California Pizza Kitchen Announces Franchise Opening in Philippines - Casual Dining Leader Continues International Growth with Reinvestment from First International Franchise Partner California Pizza Kitchen (CPK), the creator of California-style pizza, announced the opening of its latest franchise location in the Philippines. This development marks CPK’s 24th international location, further expanding the brand’s global footprint. The new restaurant will be located at the Festival Supermall’s East Wing in Muntinlupa City.

“We are pleased to build upon our longstanding relationship with our franchise partners in the Philippines,” said Jeff Warne, CEO of California Pizza Kitchen. “Our commitment to growth and the enduring support we give our franchisees is at the core of our franchise development and overall success. We look forward to sharing CPK’s excellent culinary offerings and world-class hospitality with our customers in the Philippines.”

CPK’s latest franchise location will be owned and operated by Pi Co., Inc., the operator behind CPK’s first international franchise established in 1999. Pi Co., Inc. currently manages two additional CPK restaurants in the Philippines. This new CPK location distinguishes itself as the first in the Philippines to offer extended operating hours as well as breakfast options.

“On behalf of our team, we are pleased to continue building on our 25-years of partnership with CPK,” said Sheila Fuller, President of Pi Co., Inc. “Our newest location in Muntinlupa City promises a distinctive dining experience for our guests as the first CPK in the country to serve CPK’s enticing breakfast menu items. We are excited to further strengthen our collaboration with a brand like CPK that allows flexibility to tailor our restaurant and design to our own market here in the Philippines.” www.cpk.com/franchise.

Shaquille O’Neal-Owned Big Chicken Adds Six More Restaurants to Boston are thrilled to venture into the exciting world of Big Chicken,” said Lattuca. “When we went for the discovery day, we knew it was the right fit because we truly love the product and the passion behind it. For us, it’s not just about the celebrity connection; it’s about the food. We can’t wait to expand the brand’s presence along the coast of Boston.”

With their extensive background in various fields and rich experience in restaurant ownership, marketing, entertainment, and community involvement, the team is well-equipped to operate and shape Big Chicken restaurants in Massachusetts.

Big Chicken, the renowned fast-casual chicken concept founded by legendary Hall of Famer Shaquille O’Neal, is gearing up for significant growth in Massachusetts. Today, the brand announced that it has signed its latest agreement with experienced QSR owners and operators. The four friends, Martin Lachance, Barry Lattuca, Michael Scibelli and James O’Hanlon will bring an additional six Big Chicken locations to Boston, Metro West, Cape Cod and the Northshore regions.

“With a deep-rooted history in Boston and its restaurant scene, we 8 Franchising MAGAZINE USA

“Martin, Barry, Michael and James all understand that delivering an experience filled with BIG fun and BIG flavor to our guests is at the heart of Big Chicken,” said CEO Josh Halpern. “Knowing their background and where they all come from, I’m thrilled to see what they will collectively bring to the table with this expansion after in Boston. And, it’s been great to see the excitement for the brand building in an area that holds a special place in my career journey too.”

The newest franchise agreement in Boston will add to the 300plus locations in development nationwide for the brand. www.bigchicken.com/franchise-information

Another Future of Garment Care™ location coming to Texas. Martinizing Cleaners helps launch the American dream for E2 Visa applicants

LA MADELEINE EMBARKS ON FRANCHISE OPPORTUNITIES THROUGHOUT THE US

Clean Brands, the largest dry cleaning and laundry company on the planet and franchisor for Martinizing Cleaners, announced an agreement with Sergio and Tanya Said to open a new location in Spring, Texas in 2024. The Saids, originally from Mexico, represent Clean Brands first Martinizing Cleaners franchise owners via the E2 visa program.

The E-2 visa program is a non-immigrant visa option for foreign nationals who wish to invest a substantial amount of capital in a U.S. business and develop and manage it.

The Saids were longtime business owners in Mexico and recently sold a textile business they owned and operated for the past 37 years. Sergio, 66, and Tanya, 64, worked with GB Global International, an integral consulting firm for legal, immigration and business solutions, and the Martinizing Cleaners leadership team to negotiate a deal and find a location for the store.

“We’re delighted to announce Sergio and Tanya as new Martinizing Cleaners owners,” said John Powers, vice president of franchise development for Martinizing Cleaners. “Their experience as business owners and their enthusiasm to start a business in their new home America is truly inspirational.

French-founded and French-owned la Madeleine is expanding franchise opportunities throughout the U.S. as the brand carries on the tradition of serving approachable, Frenchcuisine fast casual dining across North America. The brand is specifically seeking growth with qualified franchise candidates in 10 states: Arizona, Colorado, Florida, Kansas, North Carolina, Ohio, Pennsylvania, Tennessee, Utah and Virginia.

“We are excited to introduce our high-quality and unique French fare into new cities across the country by extending our franchise opportunities,” said la Madeleine Chief Operating Officer Christine Johnson. “For over 40 years, la Madeleine has been a beloved franchise concept. We eagerly look forward to welcoming new partners who will open cafes and introduce new guests to cherished brand classics like Croque Monsieur, Quiche Florentine and, of course, our famous Tomato Basil Soup.”

“Expanding into these states allows la Madeleine to ignite a new passion in entrepreneurs seeking growth opportunities with a progressive and relevant brand,” said la Madeleine Senior Director of Franchise Development Mark Ramage. “As we continue to modernize our franchise concept for the next generation and new guests to come, our goal is to attract multi-unit franchisees with restaurant experience who will embrace our culture and strive to deliver an exceptional dining experience.”

“Many Martinizing Cleaners franchise owners have no experience as cleaners. What they do possess are certain characteristics that make them teachable.

La Madeleine offers a range of prototypes to accommodate different trade areas. Options include Traditional,after Petite, Self-Contained Kiosk or Inline formats that provide flexible opportunities, including designs ideal for nontraditional venues.

Each Traditional cafe is around 3,500 to 4,500 square feet and employs 25-30 part-time and full-time employees.

Martinizing Cleaners franchise opportunity, visit martinizingfranchise.com

To learn more about franchising with la Madeleine, go to www. lamadeleine.com/franchise.

Franchising MAGAZINE USA 9

cover story: Xponential

How a Journalist, Teacher and Fresh College Grad Found Financial Freedom Through Fitness

Prashanthi Musapet, Rumble Boxing

Raquel Hernandez, CycleBar

Every January, millions of Americans resolve to live healthier lives by joining a gym or starting a new fitness routine. “New Year, new me,” as the saying goes. And those who stick with their resolutions will indeed feel renewed by the physical and mental health benefits of exercise.

Beyond the physical and mental, the fitness industry also offers incredible professional and financial benefits for entrepreneurs seeking a new business venture. Just ask Prashanthi Musapet, Raquel Hernandez and Ashley Allen. These women made a resolution to be their own bosses by opening different boutique fitness franchises. In turn, they have made an undeniable impact on their local communities and found empowerment, joy and financial freedom.

Prashanthi Musapet Musapet is the owner of Rumble Boxing in Livingston, NJ. Her path to fitness franchising is a winding one, as she worked in broadcast media for 15 years before discovering Rumble.

Originally from Oklahoma, Musapet found a job at the NBC affiliate station in Tulsa after graduating college. She worked her way up from assignment desk editor, answering phones and uncovering breaking news to web producer. From Tulsa, Musapet moved to New Jersey, where she became a TV producer for a small South Asian TV station and eventually News12 New Jersey in 2010.

Musapet had always been interested in fitness, but her passion was ignited in 2015 when she joined a local boxing gym as a member. In fact, she enjoyed the workout so much that she ended up producing a News12 segment featuring the kickboxing gym.

She continued to showcase the gym in later fitness segments and 10 Franchising MAGAZINE USA

Ashley Allen, Pure Barre

became an instructor, eventually finding her way to Rumble in 2019 and immediately falling in love with the brand’s workout.

In 2020, Musapet found herself at a crossroads as she had recently gotten engaged and the pandemic was emerging. She no longer wanted to be a journalist due to the erratic work schedule and frequent travel, so she started looking for a new career opportunity.

While looking for a new role, she thought about Rumble as a potential career shift and soon realized that Xponential Brands had recently acquired the boxing concept and were franchising.

After discussions with her family and husband, everybody thought franchising with Rumble would be a great opportunity, and she signed on as a franchisee in the summer of 2021.

Since opening the doors of Rumble Livingston in August 2022, Musapet and her team have grown the studio to around 370 members, making it one of the brand’s best-performing locations.

While Musapet follows the franchise blueprint laid out by the Rumble Corporate Team and Xponential, she leans into her journalism experience to allow her studio to shine. With a talent for editing video content, she helps craft fun and engaging videos for social media, some of which are even being used by Rumble studios in Australia. She was also the first Rumble franchisee to partner with an animal shelter and hosted a pet adoption event to celebrate the Livingston studio’s first anniversary.

“Do not let anyone tell you that you can’t do it,” said Musapet.

“There is always a way around the word ‘no’. If one door closes and another closes, go through the window! Go through the doggy door! There are many ways to reach your goals. Never take no for an answer or accept it as final.”

Raquel Hernandez Hernandez went from running a 4th-grade classroom of 30+ children to running five small businesses in Southern California.

Hernandez’s initial foray into franchising was with Amazing Lash Studios, and she has since opened three locations of that brand. To diversify her portfolio, she signed on to open a pair of CycleBar studios in the Inland Empire in Southern California. CycleBar Redlands opened in 2021, followed by CycleBar Cucamonga in 2022 and both studios have quickly become standout locations.

Notably, her studios are celebrating a milestone of $1 million in revenue in 2023. Hernandez credits her success in fitness franchising to her unique experience as a teacher and technology aid.

“In a classroom setting, you must juggle the needs of 30+ students, which is a lot like running a business where multiple tasks, employees, and members require your attention every day,” she said. “As a teacher, I also had to have a lot of compassion and empathy for my students, which has translated really well to CycleBar, where we pride ourselves on building community and providing excellent hospitality.”

Ashley Allen Allen’s journey to fitness, and eventually franchising, started back in college at Temple University when she was looking for a workout beyond weightlifting. During her junior year, she found Pure Barre through a Craigslist ad seeking teachers and jumped on the opportunity to try a class.

She was instantly hooked, and quickly entered teacher training.

Being an instructor became a joyous side hustle for the rest of her time at Temple, and when it came time to graduate, Allen looked for ways to take her love of barre to the next level.

She had always been interested in opening her own business, as her father owned a clothing store for many years and now operates a Takuma Boutique Hotel in Jamaica. After researching Pure Barre’s franchise opportunity and consulting with her father, she took a leap and signed on to open a studio shortly following graduation.

In 2012, she opened the first Pure Barre studio in Connecticut Pure Barre Greenwich, and swiftly discovered that she had a knack for business ownership, learning to manage a team of employees and instructors and leveraging her boots-on-the-ground experience as an instructor to make her team even stronger. For six years, she successfully ran the Greenwich location and felt it was time to open a second studio as she approached 30 years old.

“I couldn’t have predicted where I’d be now, even if you showed me in a crystal ball ten years ago,” said Hernandez. “Franchising was my ticket to professional and financial freedom.”

After nearly ten years of teaching grade school in San Bernardino, CA, Hernandez became a technology coach in the classroom and discovered a passion for the business side of education. That’s when she started seeking out business opportunities that would allow her to keep helping others while tapping into her experience as an educator, which led her to the beauty and fitness industry.

In 2019, she opened Pure Barre White Plains in the suburbs of New York City, and despite the challenges that pandemic threw her way in 2020, both studios are still thriving to this day. Even as she juggles the demands of multi-unit franchise ownership, she still manages to teach 10+ classes a week.

“Teaching is my first love, and 13 years later, I still enjoy teaching just as much as I did on day one,” said Allen. “When you’re running a fitness studio, you have to be truly passionate about every aspect of the business. Most definitely the workout, but also your staff, the members, and even the retail. That’s what leads to success.”

To learn more about Xponential’s family of brands, visit www.xponential.com/franchising Franchising MAGAZINE USA 11

expert advice: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

Four Opportunities to Improve Your Training only 20% of your employees were native Spanish speakers when you designed your training and today, that percentage has risen to 40%.

Changes like those are not threats.

They are opportunities to increase the productivity of your employees with a training investment that pays a significant ROI on every training dollar you spend.

Your Employees Are 2 Now Working in Multiple Locations Many franchises assume that while most businesses had remote workforces during the Covid-19 epidemic, their franchises didn’t. Is that really the case in your franchise?

Many franchises seem to undervalue the benefits of training.

The reason could be that they don’t realize that every dollar spent on training can offer a tremendous ROI. Training can quadruple sales, supercharge customer satisfaction, and repeat business, result in much higher employee retention, and offer an amazing return on investment.

Every dollar you spend could put $4.00, $5.00 or more in your pocket. It is hard to think of another investment that offers ROI that comes anywhere close to that.

12 Franchising MAGAZINE USA

Let’s explore some opportunities you might have overlooked.

Your Workforce Has 1 Changed, But Your Training Hasn’t How has your workforce changed since you designed your current training

programs? Has it been one year, two

years, five years or more? If you look at

your employees today, you could find that when you designed your training, only

10% of your workers were millennials but that today, 60% of them are. Or maybe

Let’s say that you are a retailer that had two stores five years ago, but that you now have 10 stores in five states – yet your training has not been updated. That is not an unusual situation. If similar changes have taken place in your company, it could be time to consider delivering your training to a more widely distributed workforce using mobile technology.

One effective way to deliver training to franchise owners and employees in multiple locations is to start delivering your training on mobile devices. Mobile training lets you train more people, wherever they are, without really spending more money.

You’ve Accepted the Idea 3 that Some Problems Just Can’t Be Fixed Have you developed blind spots and agreed to live with substandard results in one or two key areas? Maybe you don’t have enough repeat customers, or you are getting

negative reviews online. Or perhaps your field technicians do a “pretty good” job of servicing the equipment you sell – they could be doing a little bit better – but hey, that’s good enough, right?

Companies that fall into that pattern are often missing a chance to increase profits by training their employees more effectively. Let’s say that you are a retail franchise that earns $2 million a year from sales on the selling floor. If you can train your salespeople to sell only 10% more on an average transaction – a goal that can be very effectively reached through training – that means that you have the potential to increase your sales by $200,000 by making a training investment that costs a lot less than that.

Training cannot solve all problems. But if you are living with unsolved, nagging shortfalls, turn your attention to training.

You’re Facing High 4 Turnover and Low Worker Satisfaction This is another area where “good enough” thinking can cost you more money than

Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion.

He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training.

Reach Evan at ehackel@ingage.net, 781-820 7609 or visit www.evanhackelspeaks.com

you realize. For example, it is tempting to think “All these young workers today have low loyalty, they’re not going to stick around anyway, so why throw away money to train them?”

Effective training plays an excessively big role in increasing employee retention.

When workers know how to do their jobs better, they experience less frustration and stay longer. When your commissioned salespeople sell more and increase their income, they value their jobs more and are more hesitant to leave. And of course, well-trained employees add more income to your bottom line while they are with you. Because they stay with you longer, you don’t have to spend money to recruit

and train their replacements. It is another example of how a modest investment in training can pay you very big returns for every dollar you spend.

So, Is “Good Enough” Good Enough for Your Franchise?

Chances are that you would never say that your products are “good enough,” that your advertising is “good enough” or that your company reputation is “good enough.” Why should you settle for “good enough” for your franchise training?

Lots of new things are happening in business as 2024 begins. Shouldn’t your training be new – and absolutely terrific – too?

Franchising MAGAZINE USA 13

franchisor in depth: Premium Service Brands

Premium Service Brands Launches Inclusive Employment Initiative meaningful opportunities for adults with disabilities,” Flick shared. “Our new program will give individuals in the special needs community a chance to contribute, grow, and find fulfillment.”

Paul Flick Chief Executive of Premium Service Brands

In an inspiring leap forward for corporate inclusivity, Premium Service Brands (PSB) is launching a new program at its Charlottesville, Virginia, headquarters by hiring an adult from the special needs community.

The initiative reflects PSB’s commitment to diversity and marks a significant stride in redefining workplace inclusivity in the franchising industry.

A Personal Mission for PSB’s CEO For Paul Flick, chief executive of PSB, the new program is more than just a corporate responsibility — it’s a personal mission.

Flick’s 15-year-old daughter, Anne, has special needs. Anne is currently thriving in the ninth grade at Oakland School and has a passion for babysitting.

“As the father of a special needs child, I understand the importance of providing 14 Franchising MAGAZINE USA

Including an adult with disabilities on the PSB team is expected to bring a fresh perspective and enrich the company’s culture. PSB expects the new program to strengthen employee morale and enhance the work environment. The presence of employees with disabilities often enhances a culture of empathy, understanding, and teamwork among all staff and helps solidify a supportive workplace.

“Diversity in the workplace fosters creativity, innovation, and empathy,” explained Vivi Nellen, PSB’s vice president of communications. “We’re excited to welcome our new team members and learn from their unique experiences and insights.”

PSB is the franchisor of nine home services brands, including 360° Painting, ProLift Garage Doors, Maid Right, and Window Gang.

The new initiative is an extension of the home services franchisor’s non-profit arm, Kids-Lift, which has been instrumental in supporting local communities. KidsLift focuses on ensuring all children have equal opportunities. It partners with PSB’s franchise owners across the United States and Canada to give back, addressing poverty and hunger by hosting food and clothing drives, fulfilling teacher wish lists, and upgrading kid-focused facilities.

PSB’s new hiring program marks a natural progression of the Kids-Lift mission by expanding its impact to include adults with disabilities and providing them with meaningful employment opportunities.

Preparing for the Launch To ensure the success of this program, PSB tapped the knowledge and experience of Reagan Stillerman of Stillerman Consulting Group. Stillerman has extensive experience in special education and working with adults with disabilities.

She is also the director of operations for Kindness Cafe + Play, a local coffee shop employing individuals with cognitive disabilities. Stillerman is playing a pivotal

the special needs community to achieve financial independence and establish a daily routine. It helps them build lasting and meaningful relationships and allows them to grow and be a part of something bigger.

PSB is taking steps to prepare for the launch of the new program during the first quarter of 2024. To get started, the PSB team is identifying roles and responsibilities that can be effectively managed by an adult with disabilities

Reagan Stillerman Stillerman Consulting Group

role in preparing for the launch of the new program at PSB. “Kindness Cafe has shown us the incredible impact that employment can have on adults with disabilities,” Stillerman said. “At PSB, we’re implementing a similar model, focusing on creating a supportive and inclusive work environment.”

Before joining the Kindness Cafe team, Stillerman spent more than 19 years as an educator for children with disabilities.

She learned firsthand the struggles young adults face when they graduate from public school. Working enables members of

“Our goal is to find tasks that not only provide meaningful work for our new employees but also complement the skills and strengths they bring to the table,” Stillerman added.

The initiative by PSB comes at a time when inclusive employment is gaining more attention. The number of employed individuals with disabilities climbed to 7.6 million in June, the highest since June 2008. The trend highlights the increasing opportunities for people with disabilities in the workforce.

Despite the progress, individuals with disabilities still face significant barriers to employment. The Bureau of Labor Statistics found that in 2022, the unemployment rate for persons with a disability was nearly twice as high as for those without a disability. PSB’s program aims to address these challenges by

providing a supportive work environment and necessary accommodations.

A Model for Other Companies Premium Service Brands’ new program is a testament to the company’s dedication to making a real difference in the lives of people in the community. By providing employment opportunities to adults with disabilities, PSB is enriching its corporate culture and setting a standard for inclusivity and diversity in the franchising industry.

PSB’s initiative serves as an inspiring model for other companies.

“We hope to show that with the right support and opportunities, individuals with disabilities can thrive in the workplace,” Flick said. “Our program is about breaking down barriers and changing perceptions.”

As PSB prepares to welcome its new team member, the excitement is palpable. “This is just the beginning,” Nellen said. “We’re committed to making our workplace more inclusive and hope to inspire other companies to do the same.”

Franchising MAGAZINE USA 15

EXPERT ADVICE: George Knauf | Senior Franchise Business Advisor | FranChoice

Skip College, Open a Franchise In today’s ever-evolving economic landscape, the traditional pathway of attending college to secure a prosperous future is increasingly being re-evaluated. With rising tuition costs and a competitive job market, many individuals are exploring alternative avenues to achieve financial success and personal fulfillment.

One such avenue is investing in a franchise, which can offer tangible financial benefits, real-world business experience, and a level of autonomy that a college education may not provide.

Understanding the Financial Dynamics The cost of college education has skyrocketed over the past few decades.

According to the Education Data Initiative, the average annual cost for a four-year private college can exceed $58,840 per year living on campus. And once student loan interest and loss of income 16 Franchising MAGAZINE USA

is considered, the total cost for that piece of paper can easily exceed $500,000. For families with multiple children this can end up in the Millions of dollars fast!

In contrast, investing in a franchise can offer a more direct path to financial return, career security and generational wealth.

The initial investment for a franchise varies significantly depending on the brand and industry but can be comparable to or even less than the cost of a four-year college degree. Unlike college tuition, which also does not guarantee financial returns, a franchise investment puts you directly into the business world, with the potential for immediate revenue generation.

Immediate Application of Skills and Knowledge College education, while valuable, often provides theoretical knowledge and skills that may not directly translate into practical business acumen. In contrast, owning a franchise allows individuals to apply business concepts in real-time.

Franchisees learn valuable skills such as management, accounting, marketing, and customer service – all in a practical setting. This hands-on experience can be incredibly beneficial for personal and professional growth.

Built-in Brand Recognition and Support One of the most significant advantages

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectFranchise.com

situation. Owning a franchise, on the other hand, offers a level of autonomy and flexibility. As a franchise owner, you can make decisions that directly impact your business, tailor your work schedule to fit your lifestyle, and potentially achieve a work-life balance that suits your personal needs.

Potential for Financial Growth and Stability The ultimate goal of a college education is often to secure a stable, well-paying job.

However, the current job market can be unpredictable, and there is no guarantee of employment post-graduation. In contrast, a successful franchise can provide not only a steady income but also the potential for significant financial growth. The scalability of franchises allows owners to expand their business, open multiple locations, and increase their earnings over time.

Flexibility and Autonomy Pursuing higher education often means adhering to a rigid schedule and curriculum, which may not align with every individual’s learning style or life

Before the business of higher education set in, we learned business from others and by doing. While there are jobs in the sciences and medicine that I would agree need time in classrooms. I learned more from having P&L responsibility over a multi-million dollar business than I did in any classroom.

My degree only came up in the interview for my first job, it has never come up again in the past 30 years.

Owning a franchise can offer a sense of personal fulfillment that goes beyond financial success. Franchisees often become integral parts of their local communities, providing services, creating jobs, and contributing to the local economy. This can lead to a sense of pride and accomplishment that is deeply rewarding.

While college education continues to be a valuable path for many, the option of investing in a franchise presents a compelling alternative. With the potential for immediate financial returns, practical skill development, brand support, autonomy, and personal fulfillment, buying a franchise can be a smart investment in today’s dynamic economic environment.

It offers a unique blend of business ownership and guided entrepreneurship that can pave the way for both financial success and personal growth.

Moreover, the franchising model allows individuals to align their business with their passions and interests. Whether it’s a love for food, fitness, education, or any other field, there is likely a franchise that fits. This alignment of personal interests with professional pursuits can lead to greater job satisfaction and a fulfilling career.

In conclusion, for those weighing the options between a traditional college education and alternative career paths, considering the purchase of a franchise might be a prudent decision. It offers a practical, hands-on approach to business and entrepreneurship, often leading to rewarding personal and professional experiences.

Personal Fulfillment and Community Impact of buying a franchise is the benefit of an established brand. Unlike starting a business from scratch, a franchise comes with brand recognition, a loyal customer base, and a proven business model. This can mitigate many of the risks associated with starting a new business. Additionally, most franchisors offer extensive training programs, ongoing support, and a network of fellow franchisees, providing a safety net that is often unavailable to new business owners.

Before the explosion of higher education with The Industrial Revolution, where a degree was used as a way for companies to sort the field of job applicants, most of America in those pre-corporate times were self employed or business owners.

By 1900 that was about 50%, by 1970 that had dropped to 7.3%. But franchising is reversing that trend and by this year we are up to 10% and growing fast.

Franchising MAGAZINE USA 17

franchisee in action: Primrose Schools®

Primrose Schools® Celebrates 500th Location with Appreciation to the Students, Staff, Teachers, and Owners Behind the National Franchise’s Four Decades of Early Education Innovation Primrose Schools, the leader in high-quality early education and care, celebrates the opening of its 500th school with a look back at the achievements of the students, teachers, franchise owners and community partners supporting its mission to forge a path that leads to a brighter future for all children.

The 500th milestone opening is the culmination of a year of significant growth which included the opening of 20 new schools in 2023. The company’s national expansion continues with 180 schools in the overall pipeline in urban metros like Boston, Los Angeles, San Francisco, Salt Lake City and Washington D.C., among other major cities.

“From our first franchise to now 500 locations, Primrose Schools has never wavered from our commitment to service 18 Franchising MAGAZINE USA

excellence and innovation,” remarked Jo Kirchner, CEO of Primrose Schools. “With the help of dedicated staff, teachers and franchise owners, Primrose Schools has inspired a lifelong love of learning and student achievement through our awardwinning curriculum designed to nurture resourcefulness, creativity and curiosity.

We are continually enhancing our research-informed curriculum and evolving our franchise model to adapt seamlessly into communities with a critical need for high-quality early education and care.”

In addition to its growing footprint, the milestone opening underscores the company’s 41 years of leadership in early education. Primrose Schools prioritizes purposeful play while integrating STEAMbased activities (science, technology, engineering, art, and mathematics) into young children’s everyday experiences. As a result, Primrose students graduate with both the skills and confidence needed for academic success. In the 2022-2023 school year, 95% of Primrose Pre-K students

assessed in a representative sample demonstrated kindergarten readiness by mastering key academic and socialemotional concepts, as measured by the Bracken School Readiness Assessment 4.

Primrose Schools has partnered with franchise owners across 34 states to deliver its time-tested curriculum to children and families. While these owners come from a variety of backgrounds, they all share a common interest in seeding the future of their communities through high-quality early learning experiences that lead to the right foundation for continual learning in life. Here are just a few of their stories: • Amy James and Susan Davis started their careers as Infant Teachers at the Primrose School of Cool Springs, and they were so intrigued with the curriculum and the fun, loving atmosphere Primrose provided that they decided to open their own location. These teacher-turned-owners continue to see the lifelong benefits early education provides to children in order

nearly 15 acres of the former Mirassou Winery in San Jose, CA. The winery was built in 1924 in Mediterranean Revival architectural style, which was preserved in the school’s design.

to build a strong foundation and they are now the franchise owners of three Primrose Schools, Primrose School of Nashville Midtown, Primrose School of Brentwood, and Primrose School of Nashville 12 South.

• Matt and Anne Evers began their Primrose journey when they were seeking the best child care option for their first son – and they found it at Primrose. They were so amazed by the exceptional level of care and curriculum that they became franchise owners themselves. The Evers ensure every child who attends their schools

is treated like family. Matt and Anne are the franchise owners of Primrose School of Greatwood, Primrose School of Atascocita, Primrose School at Crossroads Park, Primrose School of Copperfield, and Primrose School at Balmoral.

• Bejal and Mohit Patel were determined to have a legacy of providing high-quality early education to their local community. They are both passionate about providing an environment that fosters all aspects of a students’ development and were impressed by the Primrose Schools timetested curriculum and proven business model of franchise ownership. The Patels are franchise owners of Primrose School of Mt. Juliet, Primrose School of Bothell and the Primrose School of Evergreen which is located within a unique mixed-use development built on

• Keisha and Raul Perez experienced difficulties finding the right child care for their two children, and that inspired them to partner with Primrose Schools to open the Primrose School of Tewksbury in their hometown of Tewksbury, MA. They continue to tout their commitment to a life-changing early learning experiences for local children and their families, and believe every child represents the promise of a better tomorrow.

“When you think of what makes a community thrive, it’s the complete experience – there’s attractive housing options, booming job opportunities, exciting retailers and restaurants, as well as top-notch schools and child care,” said Nick Koros, Chief Development Officer of Primrose Schools. “As we set our sights on the next milestone, I look forward to bringing this vision to life with the continued help of passionate real estate partners and franchise owners.”

Thanks to its flexible site requirements that fit harmoniously within office, retail and mixed-use developments as well as residential neighborhoods, Primrose has continued to see growing interest in development. The demand has been especially high in hard to capture urban markets where the need for early education is soaring.

Learn more about real estate or franchise opportunities with Primrose Schools.

Franchising MAGAZINE USA 19

have your say: Brian Wise | COO | Freddy’s Frozen Custard & Steakburgers

Leveraging Corporate-Owned Locations to Optimize Operations Across Franchise Network Evolving consumer preferences have created a more dynamic and competitive market across the restaurant industry, which has made staying ahead of the curve essential.

New technologies, real estate designs, and processes are all practical elements that we’ve seen brands adopt to optimize operations. Still, ensuring compatibility and consistent success is important before incorporating them across an entire franchise system.

Brian Wise COO of Freddy’s Frozen Custard & Steakburgers 20 Franchising MAGAZINE USA

At Freddy’s Frozen Custard & Steakburgers, we utilize our corporateowned locations to test and confirm if a new element fits our franchise network

and will positively impact our operators’ bottom line.

Our brand has continued to grow rapidly across the country. Most recently, we opened our 500th location and signed development agreements to add new units to our growth pipeline in new and existing markets. Investing in corporate-owned locations and utilizing them as testing grounds for new innovations provides us with an opportunity to identify new ways to improve in areas we value most: Quality, genuine hospitality, and cleanliness.

Here are a few of the areas we evaluate to see how they will contribute to our franchisees’ success, all while maintaining the timeless traditions our loyal guests continue to return for.

is performing both in the front and back of the house, all to meet our guests’ needs. Through our restaurant design, we’ve implemented new technology like Accutemp’s XLR8 kitchen technology, which presses Freddy’s steakburger patties into a consistent shape each time, making grill operations less physically demanding while increasing consistency for guests.

Additionally, the restaurant’s designated digital pickup area has a custard freezer to give quick access to mobile and delivery orders without interfering with the dine-in order queue.

Operations Processes Restaurant Design Having a variety of effective real estate designs available for franchisees to consider provides them with flexibility and opportunities to open restaurants in the most promising locations available within their respective markets. It also allows operators to invest in formats that align with current consumer behavior. This year, we introduced our latest prototype by opening a new corporate-owned location in Bellville, Illinois, which is more efficient for off-premises dining while still offering a friendly dine-in atmosphere. We moved forward with this specific design after recognizing the increased number of guests choosing to order through their mobile app, third-party delivery services or our drive-thru. This shift has continued over the years and has resulted in nearly 70 percent of our system’s sales coming from off-premises.

Since launching the new format in Belleville, we’ve seen greater order accuracy, which results in higher guest satisfaction. The features of the new prototype allow us to ensure guests are experiencing Freddy’s genuine hospitality through every order mode they choose. The leaner build of the restaurant design also results in a smaller footprint, and we’re finding real estate more readily available.

The insights serve as a guide to help communicate to franchisees how it can drive sales should they decide to invest.

Updated Technology Across the industry, we’ve seen technology play a pivotal role in streamlining various aspects of restaurant operations, such as simplifying the ordering process, improving accuracy, and increasing access and convenience. Our team at Freddy’s has carefully reviewed how our technology

Beyond technology and the overall restaurant design, the increasing demand for food delivery and take-out also emphasizes the importance of revising operational processes. For example, to streamline efficiency overall, we’ve recently transformed the bagging station with a simplified, easy-to-interpret display and a shared expo counter to give the shift lead the ability to manage every aspect of the operation from one location.

Once proven successful, it’s critical for brands to develop a communications plan to explain updates to franchisees. Change can be difficult, but testing prior to the rollout allows us to provide franchisees with ROI and operational best practices to help them and their teams through the change. It’s all about proof of concept and data, and the best way to showcase results is by pointing to the success of corporate locations over a period of time with regular updates incorporated.

Franchising MAGAZINE USA 21

franchisor in depth: SoVita Chiropractic Center

SoVita Chiropractic Center

Redefines Patient Care and Practice Ownership system catering to an incredible professional pool of practitioners looking to realize their dream of helping people naturally, without using drugs or surgery.

Dr. Karlos Boghosian Founder of SoVita Chiropractic Center

“Like any sustainable business, the success of a chiropractic office is measured by its growth. Whether practitioners evaluate that growth based on revenue, patient volume, retention, or a combination of factors, it is vital to maintain objectivity,” said Dr. Karlos Boghosian, founder of SoVita Chiropractic Center.

As a practicing chiropractor and industry leader, Dr. Boghosian imagined a system that addresses areas where chiropractic practices fall short in its success.

“With a systems-based outlook, we can identify the root cause of stunted growth and debug the underlying issues for optimal performance while positioning our chiropractic practice for longevity in a competitive industry. More importantly, we can institute a level of efficiency and infrastructure that ultimately will pave the way for greater freedom and flexibility,” he said.

From this desire and acute business acumen, Dr. Boghosian launched the SoVita Chiropractic Center franchise 22 Franchising MAGAZINE USA

“Having created a very successful, high volume chiropractic office in Hartford that focuses on personalized, high quality, patient-focused care plans for patients, combined that with a successful business plan, made us realize we had something special, and we wanted others who are passionate of chiropractic services to have the same opportunity and success to serve patients,” he added.

The SoVita Chiropractic Center franchise system is designed explicitly with high quality patient focused care while helping chiropractors and owners expand their business. We aim to provide our patients with the highest quality chiropractic services and increased value. A significant part of the SoVita system is its continuous study, training, experimentation, and innovation that helps raise patient care standards.

SoVita exists at the intersection of structure, operations, and patient care “In chiropractic, we tell our patients that structure determines function. The same concept applies to your practice. Forming

a proper foundation will set the stage for long-term growth. A chiropractor’s standing and expertise will play a formative role in a practice’s reputation.

However, quality care and efficiency should inform its legacy,” said Dr. Boghosian.

The long-term benefits of a systems-based operation mirror those of proper structure because that operation sets the stage for growth over time. Additionally, it allows chiropractors to take a step back from day-to-day operations. With systems and infrastructure in place, chiropractors can develop a self-sustaining practice whose reputation hinges on performance excellence.

Addressing the Cause, Not the Symptom As with practicing any type of health or clinical care, running a business requires the mindset of solving the root cause of a problem, not its symptoms. For example, if a patient walks into his doctor’s office with a pebble in his shoe and excruciating foot pain, a pain reliever will not solve the problem – removing the pebble does.

By prescribing medication for foot pain, the doctor addressed the symptom rather than the root cause. Had they removed the pebble in the patient’s shoe, they would have fully resolved the patient’s issue.

About SoVita Chiropractic Center: A mission driven organization that strives to be America’s most patient centered chiropractic institution presents qualified chiropractic owners with a franchised model for systems-based practice management. Chiropractors receive the support and guidance they need to identify the root cause of underperformance and debug that area with streamlined operations and infrastructure.

Dr. Boghosian shared SoVita’s secret sauce because he believes it is rooted in the core functions of proper business operations and strategies that have been successfully tested.

Such an oversight is common among chiropractors as they evaluate their practice as a business. They may devote time, money, and energy to refining a single area of their practice — marketing strategies, hiring practices, or new patient acquisition — yet they see no signs of growth or profitability. Zeroing in on one aspect of a chiropractic practice without conducting a root cause analysis is equivalent to taking a drug to mask a symptom. Chiropractors must objectively consider the genesis of operational deficiencies or slowed growth as they analyze their practice. Then, they can diagnose and debug their practice most efficiently.

“The SoVita model helped create a diagnostic template that can be tailored to an individual’s practice. The template must be comprehensive and focused, covering all the critical bases of the business and only those bases without requiring any waste of time or resources on less important matters. It also should lend itself to easy communication and action,” said Dr. Boghosian.

Proper infrastructure consists of specialized departments featuring

individuals with specific skills and know-how. Business development has the communication skills and know-how to engage a potential patient and yield a particular product — the moment when someone who had no prior interest in chiropractic care decides to visit the clinic for a consultation. Business owners can accomplish this through public relations, social media, and digital marketing, as well as through various community outreach efforts, including lectures, fundraisers, sponsorships, and corporate health education programs.

All departments help shape a patient’s experience. When practice owners understand the most effective means of yielding their “products,” the collective impact of a clinic is far more significant.

Furthermore, categorizing by department gives chiropractors a clear starting point to assess their practices. Rather than taking on the task of overhauling all processes, they can use key performance indicators to measure the quality of each department’s specific products objectively, identify the source of underperformance, and take appropriate action.

“Chiropractic clinic owners are more than just doctors; they are business owners, too. Effective practice management requires an executive mindset,” he said.

From the SoVita franchise playbook, Dr. Boghosian suggests the following actions for establishing and maintaining a successful practice – all attributes of the franchise system he built.

• Know-how to develop departments within the organization • Understand the significance of assigning a specific product to each department • Objectively assess the quality of those products using specific key performance indicators • Leverage data to create systems-based solutions “This approach that we’ve harnessed in SoVita Chiropractic Centers can pave the way for systemic change within our industry, leading to more successful practices helping more people achieve happier, healthier lives,” concluded Dr. Boghosian.

Franchising MAGAZINE USA 23

b u s i n e s s s e r v i c e s f e at u r e

Cartridge World Names Seasoned Marketing Executive Grant Gooley as Chief Marketing Officer Cartridge World America, the leading essential service provider for printing supplies, services, and solutions, is beginning the new year with a brandnew marketing strategy, starting with the recent hiring of an executive leader to oversee its implementation. The company has named Grant Gooley, a seasoned marketer, entrepreneur, and innovator, into the role of Chief Marketing Officer with a vision to revolutionize the brand’s approach to business and consumer engagement.

Gooley brings more than 15 years of executive marketing leadership to his new role, a career in which his entrepreneurial spirit and a deep understanding of consumer needs has led to the successes

of several Fortune 500 franchises. As the founder of MyPortal Marketing and MyPortal Virtual Assistants, he has demonstrated an exceptional ability to envision and actualize strategies that resonate with both businesses and consumers.

“As Cartridge World’s CMO, I’m not just thinking about our products; I’m focusing on our people – especially our franchisees.

We’re building marketing tools and support to not just run a business, but to thrive in their communities,” said Gooley.

“It’s about empowering them to achieve their goals, offering the freedom to work from anywhere, and the potential to grow without limits.

As Cartridge World’s CMO, Gooley is set to overhaul the brand’s marketing materials, systems, and techniques. His approach is centered on modernizing the brand to enhance the consumer experience and provide value-driven solutions, particularly in Managed Print Services. This strategy is not only designed to benefit legacy franchise owners, but also to attract and empower new franchisees with the tools and insights necessary for running a successful business. cartridgeworldusa.com/franchise.

Office Pride Commercial Cleaning Services Opens Connecticut Franchise Morgan has an extensive background as a small business owner and received his bachelor’s degree from the University of Wisconsin. He has owned several businesses, including DirectBuy in New Orleans and SealMaster of New England. He currently owns 5 Star Complete Asphalt Services.

“I think my extensive experience in business and working with people, and my ability to earn people’s trust, will help make this a successful business,” Morgan said. “I joined Office Pride to run an honest and ethical business that creates value for the local businesses that we serve.”

Services include touchless sanitizing, sweeping and vacuuming, wet and dry mopping, secure trash removal, restroom sanitization, disinfection, dusting, blinds cleaning, restroom replenishment, glass cleaning and the cleaning of walls, ceilings and baseboards.

Dustin Morgan has launched Office Pride Commercial Cleaning Services of New Haven-West Haven, an independently owned and operated commercial cleaning franchise that serves businesses throughout Southwest Connecticut.

The location provides a full range of janitorial services for all industries, with a primary focus on churches, schools, banks, medical facilities and offices in the local and surrounding areas.

24 Franchising MAGAZINE USA

Office Pride Commercial Cleaning Services, based in Palm Harbor, Fla., is one of the most respected full-service commercial cleaning companies in the nation. Office Pride’s business was built on a strong set of core values that ensures business is conducted with integrity and that every customer receives the highest level of commercial cleaning and janitorial services. To learn more about Office Pride.

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Subscribe to Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week!

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b u s i n e s s s e r v i c e s f e at u r e

EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

The White Collar Professional Service Franchise Market is Growing

The landscape of franchising has expanded beyond traditional sectors, and the white-collar professional service franchise market has emerged as a dynamic and thriving segment.

This comprehensive overview delves into the intricacies of the white-collar professional service franchise market, exploring its key characteristics, notable trends, franchise opportunities, and factors driving its growth. Many new franchise owners come from the white collar, professional business market and in most cases, the food service market, retail market and other traditional franchise segments just don’t fit skill sets and experience that they have developed in an office environment. Now, that is no longer the case with more and more offerings that 26 Franchising MAGAZINE USA

are in these markets such as accounting, bookkeeping, financial services, consulting, engineering and so many other markets making franchising even more accessible and more attractive to a wider range of franchise investors.

sell intellectual property, advice and knowledge as opposed to goods or products.

B. Franchising in the Professional Service Sector:

2. Diverse Sectors: Encompasses legal, financial, consulting, real estate, and other knowledge-intensive industries.

1. Shift from Traditional Models: A departure from traditional brick-andmortar franchise models. This shift has happened in large part because the market has demanded it. With more professionals entering the world of entrepreneurship, the need for professional service offerings not only became apparent, but was obviously an opportunity for more and more professional service brands to scale their offerings and market coverage through franchising.

3. Selling Intellectual Property instead of Goods. Most White Collar, professional service models

2. Service-Oriented Approach: Focus on delivering specialized, expertise-driven services.

Understanding the White 1 Collar Professional Service Franchise Market: A. Defining White Collar Professional Services: 1. Knowledge-Based Professions: Involves intellectual and analytical tasks rather than manual labor.

C. Target Audience: 1. B2B and B2C Focus: Serving both businesses and individual clients.

2. Niche Markets: Tailoring services to specific industries or client needs.

Key Characteristics of 2 White Collar Professional Service Franchises: A. Expertise-Driven Services: 1. Specialized Knowledge: Franchises leverage specialized expertise.

2. Consultative Approach: Providing advisory services tailored to client needs.

B. Client Relationships and Trust: 1. Client-Centric Focus: Building longterm relationships with clients.

2. Trust and Credibility: Emphasizing trust and credibility in professional interactions.

C. Technology Integration: 1. Digital Transformation: Embracing technology for efficiency and client convenience.

2. Data Security: Ensuring robust data security measures in tech-driven services.

D. Educational and Training Components: 1. Continuous Learning: Staying abreast of industry trends and regulations.

2. Franchisee Training Programs: Equipping franchisees with the necessary knowledge and skills.

3

Notable Trends in the White Collar Professional Service Franchise Market:

A. Virtual and Remote Services: 1. Impact of Remote Work: Offering virtual services in response to changing work dynamics.

2. Online Consultations: Providing advisory services through virtual platforms.

B. Technology-Enabled Solutions: 1. Automation and AI: Integrating automation and artificial intelligence

for efficiency. Take a look at the Rhino Digital Franchise Model, this digital marketing franchise system has leveraged Artificial Intelligence in a big way to offer deeper, more prolific digital ad campaigns to clients. The franchise system can be operated from a home office and makes becoming a digital ad firm streamlined and efficient.

For more information, take a look at the Rhino Digital brand here: https:// rhinowebfranchise.com/ 2. Cloud-Based Platforms: Utilizing cloud technology for accessibility and collaboration.

C. Franchise Models for Specialized Niches: 1. Legal Services: Franchises specializing in legal niches, such as immigration or intellectual property.

2. Financial Advisory: Focusing on specific financial planning or investment sectors.

D. International Expansion: 1. Global Services: Expanding professional service franchises internationally.

2. Adapting to Local Regulations: Navigating diverse regulatory environments.

Popular Sub-Sectors in the 4 White Collar Professional Service Franchise Market: A. Legal Services Franchises: 1. Law Firm Franchises: Providing legal services to businesses and individuals.

2. Specialized Legal Niches: Franchises focusing on areas like family law or estate planning.

B. Financial and Accounting Franchises: 1. Tax Services: Franchises offering tax planning and preparation services.

2. Accounting and Bookkeeping: Providing financial management solutions to businesses.

C. Consulting and Business Services Franchises: 1. Management Consulting: Assisting businesses in improving operations and efficiency.

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

2. Business Coaching: Offering advisory services to entrepreneurs and business owners.

D. Real Estate and Property Services Franchises: 1. Property Management: Franchises specializing in real estate and property management.

2. Home Inspection Services: Providing inspection services in the real estate sector.

E. Health and Wellness Professional Services Franchises: 1. Healthcare Consulting: Assisting healthcare organizations with operational improvements.

2. Wellness Coaching: Franchises focusing on holistic well-being. There are a handful of new wellness service brands which we like a great deal and bring a completely new approach to markets. This creates a competitive advantage for these franchise systems and offers great opportunity to new franchise owners.

A. Clear Passage Franchise – a breakthrough, non-surgical, women’s reproductive services model. Incredible results and a extremely high margin service offering. https://clearpassagefranchises.com/ B. Blissthera / Mindscape – a revolutionary technology in the wellness space that offers a wide range of high margin, repeatable therapy service revenue streams. https://www. blisstherafranchise.com Franchising MAGAZINE USA 27

b u s i n e s s s e r v i c e s f e at u r e

EXPERT ADVICE: Chris Conner | Founder | Franchise Marketing Systems

5

Factors Driving Growth in the White Collar Professional Service Franchise Market:

C. Client Confidentiality and Data Security:

A. Demand for Specialized Expertise:

1. Ensuring Privacy: Safeguarding client information and maintaining confidentiality.

1. Complex Regulatory Environment: Businesses seek specialized expertise to navigate regulations.

2. Technology Safeguards: Implementing robust cybersecurity measures to protect sensitive data.

2. Changing Consumer Needs: Individuals seek customized solutions for their unique requirements.

D. Adapting to Technological Changes:

B. Entrepreneurial Opportunities:

1. Continuous Training: Ensuring franchisees and employees are adept at using new technologies.

1. Ownership of Professional Practices: Franchisees can own and operate their professional practices.

2. Investment in Tech Infrastructure: Allocating resources for technology upgrades and innovations.

2. Entrepreneurial Support: Franchisors provide support for entrepreneurs entering professional services.

Franchise Opportunities in the White Collar Professional Service Sector:

C. Globalization and Market Expansion: 1. Cross-Border Services: Meeting the demand for international professional services.

2. Global Franchise Networks: Establishing franchises in multiple countries to serve diverse markets.

D. Technology Adoption and Innovation: 1. Efficiency and Accessibility: Technology enhances service delivery and accessibility.

2. Competitive Advantage: Franchises leveraging cutting-edge technology gain a competitive edge.

and 6Challenges Considerations:

A. Regulatory Compliance: 1. Navigating Varied Regulations: Compliance with diverse regulations in different sectors.

7

A. Legal Franchises: 1. Law Firm Opportunities: Owning and operating a law firm franchise.

2. Legal Document Services: Providing document preparation services to individuals and businesses.

B. Financial and Accounting Franchises: 1. Tax Preparation Franchises: Specializing in tax planning and preparation.

2. Financial Consulting: Offering financial advisory services to businesses.

C. Consulting and Business Services Franchises: 1.

Management Consulting: Assisting businesses with strategic planning and process improvements.

2.

Business Coaching Opportunities: Providing coaching services for entrepreneurs.

2. Legal Expertise: Franchises must possess or collaborate with legal experts to ensure compliance.

D. Real Estate and Property Services Franchises:

B. Recruitment and Retention of Skilled Professionals:

1. Property Management: Managing residential or commercial properties.

1. Talent Acquisition: Attracting skilled professionals to join franchise operations.

2. Home Inspection Services: Conducting property inspections in the real estate sector.

2. Retention Strategies: Developing strategies to retain top talent.

E. Health and Wellness Professional Services Franchises:

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1. Holistic Wellness Coaching: Focusing on physical, mental, and emotional wellbeing.

2. Healthcare Consulting: Assisting healthcare organizations with operational improvements.

Qualifications 8Franchisee and Training: A. Educational Background:

1. Relevant Degrees: Franchisees with degrees or certifications in their respective professional fields.

2. Continuing Education: Commitment to ongoing learning and staying updated on industry trends.

B. Industry Experience: 1. Prior Professional Experience: Experience in the specific professional service sector.

2. Understanding Client Needs: Ability to understand and meet the diverse needs of clients.

C. Franchisor Training Programs: 1. Comprehensive Onboarding: Training programs covering both business operations and industry-specific knowledge.

2. Continuous Support: Ongoing support and resources for franchisees to enhance their skills.

Case Studies: Successful 9 White Collar Professional Service Franchise Ventures: Hallows & Co – a longstanding, professional accounting and CPA services firm developed an excellent franchise platform to duplicate bookkeeping, accounting services and a wide range of financial service offerings. Franchisees can leverage the systems, infrastructure and brand and Hallows & Co gets the benefit of vested owner operators managing the business in new markets around the U.S. https://hallowscofranchise.com/ Innovative Sport Surfacing – a revolutionary sport court surface installation, sales and management business that had installs nationwide and recognized the value of leveraging

As the market continues to Future Outlook and “grow and adapt to changing 10Opportunities:

global dynamics, individuals and businesses alike can benefit from the expertise and tailored services provided by white-collar professional service franchises.

A. Global Expansion:

1. Emerging Markets: Exploring opportunities in untapped global markets.

” 2. Cultural Sensitivity: Adapting

local owned franchised territories. By

services to diverse cultural and business environments.

franchising the model, franchisees benefit

B. Innovation in Service Delivery:

scale projects, Innovative wins by having

1. Artificial Intelligence and Automation: Further integration of AI for enhanced efficiency.

from large government contracts for large vested owner operators in each market

running and executing the business model with passion and efficiency. https://

innovativesportsurfacing.com/about/ franchising

1. Scenario: A management consulting franchise assisting businesses with process optimization.

2. Success Factors: Data-driven solutions, strategic planning, and franchisee training programs.

2. Customized Solutions: Tailoring services to meet individual client needs through innovative approaches.

C. Collaborations and Partnerships: 1. Cross-Industry Collaborations: Partnering with other industries for synergistic service offerings.

2. Franchisor-Franchisee Collaboration: Strengthening collaboration for mutual growth.

The white-collar professional service franchise market represents a vibrant and evolving landscape, offering diverse opportunities for entrepreneurs and professionals. With a focus on specialized expertise, technology integration, and client-centric approaches, franchises in this sector navigate the complexities of various industries. As the market continues to grow and adapt to changing global dynamics, individuals and businesses alike can benefit from the expertise and tailored services provided by white-collar professional service franchises. The future holds promising opportunities for those seeking to enter this dynamic and knowledgedriven segment of the franchise industry.

For more information on how to Franchise Your Professional Services business model and scale your brand through franchising, contact Chris Conner, President of FMS Franchise: Chris.Conner@FMSFranchise.com or visit the FMS Franchise Site: www.FMSFranchise.com Franchising MAGAZINE USA 29

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franchisor in depth: Signarama

Signs of Success: Signarama Powers the Dreams of Entrepreneurs

Owning your own franchise business not only enhances your personal financial prospects and career achievements, it also enables you to create jobs that empower others to achieve their dreams.

we’re the world’s leading sign and printing franchise, with nearly 700 locations worldwide and some 200 corporate support specialists who assist franchisees with equipment upgrades, marketing and training support. Our award-winning company has consistently ranked in Entrepreneur magazine’s Franchise 500 list for over 25 years.

A Signarama franchise offers an important business service to help other businesses raise their visibility and brand recognition with custom signage, banners and other marketing and branding materials.

A Global Brand

Signarama, a member of the Starpoint Brands family, has been helping franchisees make a difference in their communities since 1986, when franchising pioneer Roy Titus and his son, Ray Titus, founded the company with a single location in Farmingdale, New York. Today, 30 Franchising MAGAZINE USA

Success came quickly and steadily after my family opened that first Signarama.

We soon added a second location in South Florida and, in 1987, began franchising the business. Signarama is now part of Starpoint Brands™, a family of trusted brands representing the very best in their industries. It brings together a constellation of brands within United Franchise Group™ (UFG), a family of affiliated brands and consultants that gives

members access to a global network of resources and more than three decades of experience in the franchise industry.

Each Signarama location is independently owned and operated, with everything a franchisee needs to create high-impact signage and promotional materials to help clients solve their most pressing business challenges. Project management and design experts partner with clients to take their jobs from concept to production and installation, with cutting-edge capabilities, including braille and 3D printing.

Franchisees don’t need experience in the sign industry to join Signarama; we provide a complete turnkey package that launches the new sign franchise and supports it throughout the life of the business. We do everything possible to set up our franchisees for success, beginning with a transparent franchising process.

standout signage: Our brand has reached the top of the sign industry with a number of unique initiatives for franchisees and customers: • The Kind Signs Collection: An exclusive assortment inspired by the World Kindness Movement. The collection is available year-round and enables businesses to express kindness and gratitude to customers by focusing on “the common thread of kindness which binds us.”

• Co-branding Partners: Signarama franchisees can double their power by co-branding with Fully Promoted, a promotional products business within the Starpoint Brands Family of trusted brands.

Supporting Franchisees from Startup to Success

The Future of the Industry

The new franchisee goes through a comprehensive five-week training program, so they’ll understand best practices and learn how to access support if they need it. Franchisees are guided through every aspect of starting up, from site selection and lease negotiation to staffing and training employees.

with new technologies revolutionizing

It begins with two weeks of learning at Signarama’s headquarters at a state-ofthe-art training facility. Franchisees then get two weeks of technical and marketing training at their new store, working with a local operations advisor who ensures they’re off to a strong start. The training doesn’t end there.

Signarama provides marketing, advertising, and public relations help, with a finely tuned system of ongoing support that includes additional in-person and virtual training opportunities, regional meetings, brand and industry conventions and Signarama-specific online educational opportunities throughout the year.

Franchisees also benefit from a highly effective mentor program, technical assistance, and other services from regional support teams.

Signarama’s extensive training and support have made it an ideal destination for anyone seeking to start a new career by running their own business.

These are exciting times for our industry, products and services offered to customers, the market is thriving. As in many other

segments of the economy, 3D printing and digital printing services are hot growth

• Giving Back to America’s Heroes: Signarama has won accolades for our support of veterans; we give them a 20% discount on the franchise fee along with training, financial assistance, and industry support as a new franchisee.

We have been named a Five-Star Franchise by the International Franchise Association, ranked as one of the top three Best for Vets franchises by Military Times and recognized as one of the Top 50 franchises for military veterans by USA Today. Most recently, Entrepreneur magazine named us one of the Top Franchises for Veterans.

• More than three decades of Signage Knowledge: In 2023, Signarama renewed their 35-year agreements with three locations.

areas; the digital market hit $24.86 billion in 2022 and is projected to grow by 8%

annually through 2030, according to Grand View Research.

Digital signage has clear advantages for

the user. It’s more engaging for customers, making it easier for businesses to connect

with their audience and powerfully convey the intended message. It can be changed as quickly as the company changes the message.

Also rising in importance is 3D printing,

which has become easier and cheaper. As

demand grows, sign companies must keep up by offering it.

There’s even more on the horizon.

Software is constantly being written that

makes life easier for sign makers, and new digital printers are making signs more eye-catching.

There’s never been a better time to get into this rapidly expanding industry, and no

better way to enter it than with Signarama.

About a.j. Titus: A.J. Titus is president of Signarama, a sign and graphics franchise and the largest brand at United Franchise Group. In his role, A.J. leads the brand’s growth efforts worldwide while also helping current franchise owners expand their businesses and maximize profitability. Additionally, A.J. is president of Starpoint Brands, a family of trusted, award-winning brands that provide products and services known for quality, reliability, and value.

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have your say: Office Evolution

How Office Evolution is Reshaping the Future of Workspaces and Franchising Over the last few years, entrepreneurs have experienced a surge in costly lease agreements and corporate workers have struggled to work from home due to hybrid scheduling and frequent distractions. However, Office Evolution® has proven to be an ideal solution.

With our network of business centers strategically located throughout the nation, Office Evolution offers convenient and affordable business environments for entrepreneurs and small business owners.

Office Evolution, a member of the Vast Coworking Group™, offers multiple plans, including a popular flex plan that is heavily utilized by remote workers. We are 32 Franchising MAGAZINE USA

passionate about supporting small business owners – the Dreamers, Risk-Takers, and Doers who dare to chase their passions.

By partnering with local owners through franchising, Office Evolution leverages franchise partners who want to invest in and operate their own Office Evolution coworking space. With over 80 locations, local franchisees can customize their coworking spaces to better suit the needs of specific communities. This approach means quick adjustments to meet demand and preferences, especially important in the ever-changing world of flexible work.

It not only benefits locals but also creates a network of collaborative workspaces that provide a solution for the challenges of the home office.

Office Evolution has a vast variety of modern offerings such as spacious private offices, flexible coworking spaces, and conference rooms that are equipped with state-of-the-art technology. As a member you get 24/7 access to the business lounge, use of the office kitchen, and highspeed Wi-Fi access. Plus, when you host clients for meetings, the Business Center manager will be there to greet them. These

amenities allow for many practical benefits when compared to the traditional WFH or home startup experience.

Combatting Burnout The pervasive issue of burnout is a genuine concern. Numerous small business owners and employees report enduring long hours and feeling constrained by the lack of flexibility, which ultimately affects their overall job satisfaction.

Coworking sets itself apart by granting individuals control over their working hours and routines, making it easier to combat burnout. Many organizations have already reported a significant reduction in employee resignations due to burnout, thanks to the availability of coworking as an alternative work arrangement. A visit to an Office Evolution location will allow you to experience firsthand how you can work fewer hours and achieve peak productivity.

Similarly, franchise owners partnering with Office Evolution play a pivotal role in mitigating burnout and promoting a work-life balance within their local communities. These entrepreneurs, invested in the success of their coworking spaces, understand the challenges faced by remote workers and strive to create environments that alleviate the burdens associated with burnout. Their hospitably allows connections, networking opportunities, and overall better workdays for their clients.

Embracing Flexibility Perhaps the most enticing aspect of coworking is its unparalleled flexibility.

Rather than adhering to rigid schedules that hunt an individual’s ability to spend

quality time with family or work during their peak hours, coworkers have the freedom to craft work schedules that align with their priorities. A contented worker is undeniably a more productive one.

Similarly, entrepreneurs get a better worklife balance as opposed to working directly in their homes. The essence of coworking lies in leveraging the flexibility it offers, resulting in happier and more productive individuals.

shift, the challenges of working from home

One of our Office Evolution franchisees, Diane Mapes, recently stated that, “Professionals want flexibility without sacrificing productivity or workplace culture. Our Denver location is designed specifically to meet those needs with stateof-the-art design, business amenities, and a collaborative community.”

over 80 locations, this approach allows

As an Office Evolution partner, like Diane Mapes, you get access to industry-leading partnerships and collaborative culture. This flexibility in franchise ownership allows entrepreneurs to create personalized work schedules that align with their individual preferences and obligations. Enabling franchise owners to achieve a better balance between their professional and personal lives, but also grow the Office Evolution brand.

The Future of Office Evolution As the business landscape continues to

have become increasingly apparent. Office Evolution has emerged as a beacon for

those seeking tranquility and is vital for

combating burnout and allowing worker

flexibility. Through a unique franchising model, Office Evolution partners with

local entrepreneurs, empowering them to invest in and operate coworking spaces

customized for their communities. With for swift adjustments to meet the evolving demands and preferences of the everchanging world of flexible work.

As Office Evolution looks towards the

future, our vision is clear: to bring modern coworking spaces to more people. With continued franchising opportunities

emerging, Office Evolution is poised to expand its reach to new locations. This strategic approach not only signifies a commitment to accessibility but also

reinforces Office Evolution’s dedication

to shaping the future of work by offering innovative, flexible, and collaborative spaces for professionals nationwide.

For more information about Office Evolution, please visit: https://www.officeevolution.com/.

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franchisor in depth: Fully Promoted

How Fully Promoted Helps Client Companies with Employee Retention According to benchmarking data from the Society for Human Resource Management (SHRM), many employers estimate the total cost of hiring a new employee to be three to four times the position’s salary. That means that if you are hiring for a job that pays $60,000, you may spend $180,000 or more to fill that role.

This is when you account for recruiting costs (paying for premium memberships on Indeed or LinkedIn or hiring an actual recruiter); resources and valuable time lost to onboarding and training the new employee; impact on overall productivity; the emotional toll of vetting and interviewing numerous candidates; the cost of competition; and more.

When you consider this data from SHRM and economic trends like The Great Resignation that we are still feeling the impact of today, employee retention has become more important than ever before and should be a primary initiative for companies in 2024 and beyond.

34 Franchising MAGAZINE USA

At Fully Promoted, we have helped countless client companies spanning all industries, sectors, and sizes, attract and retain their employees. Here’s how: Providing Localized Marketing Expertise While our tagline is branded apparel and promotional products, Fully Promoted serves a far greater function for our client companies than the tangible items we distribute. At our core, we are a B2B marketing strategy facilitator for various businesses and organizations, and we help our client companies attract, retain, and engage with their customers and employees.

Our brand is made up of approximately 270 individually owned and operated franchise locations, each of which are run by a local entrepreneur. Our franchise owners are not only ingrained in their local communities but also have a true understanding of local business needs. In a business like ours, this hyperlocal connection is tremendously beneficial in driving impact and results because our franchise owners live and work in the communities they serve and are neighbors with their clients.

The Fully Promoted franchise network is made up of real people providing real

products and real results. Our local experts and consultants lend their expertise and strategic counsel to other businesses in their communities. When it comes to employee retention, employee safety, or other initiatives that our client companies are focusing on, we’re able to provide personalized recommendations and an experience that simply can’t be matched by our competitors.

Assisting in the Development of Employee Retention Programs Despite the staggering data shown above, many companies don’t have a consistent employee retention program or strategies in place to help them keep their top talent. In a tight and highly competitive labor market, this is a tremendous area of opportunity to not only keep valuable team members

but prevent an avoidable (and expensive) disruption in business.

We know that employee retention is increased through recognition and reward, and that’s what Fully Promoted does through our products.

We work with our client companies to develop an ongoing cadence for employee recognition and reward, and we lend our expertise in determining which products and strategies will resonate most. Whether it is instituting an ongoing awards program on a monthly or quarterly basis; giving discounts to local restaurants or an extra PTO day timed to a relevant holiday or week; or simply gifting products like a branded phone case, a higher-end pen, a leather decanter for wine, etc., there are numerous ways to reward excellent employees throughout the year.

Branding Products & Curating Kits While branding is important for awareness and recognition among customers, competitors, and industry peers, it is equally if not more important among employees when it comes to engagement and retention. Engaged employees feel included and a sense of pride working for their company and are more likely to stay.

We work with our client companies to customize awards and curate kits containing products that not only showcase the brand of a company, but also cater to what their employees want.

Employees – both in-person and remote – want to feel appreciated, valued, and invested in and that can be translated through the right products. Quality is key here, and we’ve seen an increase in order volume of premium products that are a step up from the status quo. For example, an employee is sure to feel more appreciated and valued if they’re gifted a TravisMathew polo over a Gildan t-shirt or a Stanley tumbler over a non-insulated water bottle.

At Fully Promoted, we’re not just pushing products; we’re providing solutions. We strive to deepen the pride that employees feel for their individual roles and the companies they’re working for. Employees are a driving force of our clients’ success and it’s important that their contributions be recognized.

Our products and kits can be customized based on a client and their employees’ wants and needs. Whether it is a gift box timed around a special day or week like National Nurses Week; a holiday basket with higher-end items like a name-brand polo or leather decanter for wine; or an award for top salesperson or best customer service, we offer an array of solutions increase engagement and a sense of connection.

Helping Employees “Live The Brand” Employees can be the greatest brand ambassadors for a company when they feel appreciated, valued, and engaged. With all our client companies, our goal is to make the brand come alive and employees are a great way to do that.

“Living the brand” goes beyond writing with a company-branded pen on a company-branded notepad. Are your employees representing your company outside of the workplace or beyond their desk? Do they feel like they’re part of the team/family? Are they sharing in each other’s successes?

About Andrew Titus: Andrew Titus is the President of Fully Promoted, a leading full-service branded apparel, promotional products, and marketing service franchise. Founded by his father Ray Titus in 2000, Fully Promoted has grown to approximately 270 individually owned and operated locations around the world.

For more information, visit www.fullypromoted.com or www.fullypromotedfranchise.com.

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b u s i n e s s s e r v i c e s f e at u r e

snapshot: Payroll Vault

SIGNS NEW FRANCHISEE FOR KATY, TEXAS The country’s largest and fastest-growing payroll franchise continues its rapid growth by bringing payroll services to small and medium sized businesses in the Houston suburbs.

Payroll Vault, the nation’s fastest growing payroll franchise, announced new franchisees for the Katy, Texas market.

Brook and Tori Talbot will become the latest members of the rapidly growing Payroll Vault family. The husband and wife team are currently learning the Payroll Vault system and will soon begin providing comprehensive payroll and workforce management services to small and midsize businesses in the fast-growing Houston suburb.

With 99.9% of U.S. businesses considered small or midsize, the market for payroll services tailored to SMB needs is an opportunity on which the new franchisees are excited to capitalize. Brook, whose background includes executive roles in banking as well as independent sales positions and ownership of a mortgage company, understands the challenges small businesses face in tackling administrative tasks. “The opportunity to provide a service that’s always in-demand to a growing, community-focused area filled with prospective clients is a no-brainer,” he says. “We can’t wait to start supporting the business community in Katy.”

“The portfolio of business services Payroll Vault provides is in high demand 36 Franchising MAGAZINE USA

throughout the country,” adds Ryan Durishin, Vice President of Development for Oakscale, which handles franchise development for the brand. “Wherever there is a concentration of small businesses, a Payroll Vault operator can make a major impact by letting them outsource time-consuming back-office tasks so they can focus on satisfying their customers and clients in a hands-on customized approach.”

The Talbots looked at several businesses before opting to join the Payroll Vault system. As a small business owner, Brook wanted to join a company that creates lasting business relationships as a change from other businesses he’s been involved with that are more transactional in nature.

“We’re excited for this journey,” he says. “We reviewed several franchises in both the retail and B2B space. I was most impressed with the management team at Payroll Vault, their utilization of technology and their willingness to help us grow. We look forward to working with the many wonderful franchisees and employees of Payroll Vault to learn from their experience, grow our business, and create lasting relationships with the business community here in Katy.”

“Brook has all the makings of a great Payroll Vault operator,” says Durishin. “He

has relevant business experience leading teams, growing a small business into multiple markets, and the desire to help others succeed. We are thrilled to have him and Tori join the Payroll Vault family and look forward to celebrating with them as they grow.”

Founded in 2008 and franchising since 2012, Payroll Vault serves as the internal payroll department for thousands of businesses across many industries nationwide. The company stands out by working closely with each client to understand their needs and provide tailored solutions to streamline payroll operations, comply with tax and labor regulations, and handle time and attendance tracking, workers’ compensation, background checks, labor law poster compliance, and more. There are more than 50 operating Payroll Vault units across the country and the company plans to have more than 70 open by the end of 2024.

For more information on available opportunities, contact Ryan Durishin at (703) 593-9102 or ryan@oakscale.com.

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franchises in your price range Next month our Special Feature on FRANCHISES IN YOUR PRICE RANGE provides the perfect opportunity to showcase your Franchise.

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Franchising MAGAZINE USA 37

franchisee in action: Caring Transitions

Achieving the American Dream with Franchising, Caring Transitions and the E-2 Visa opportunity to apply for an E-2 Visa — an option that allows individuals from treaty countries to invest in U.S.-based businesses and a pathway tailor-made for aspiring franchisees.

From there, it was all about finding the right franchise. Enter Caring Transitions: the 300-unit concept that helps seniors and families organize personal property and manage the moving process during stressful life events, with the goal of assisting them in regaining control, personal time and peace of mind.

“We wanted our business abroad to be more than just a money-making venture — we wanted to make an impact and help people,” said Rebecca.

Rebecca and Andre Ogorzolka, a new franchisee couple with Caring Transitions in North Carolina, are a prime example of how franchising can be a great entry point into American citizenship.

When Rebecca and Andre Ogorzolka moved from Germany to the United States, their goal was more than a geographical shift — it was a dream to enrich their community while securing a prosperous future for their family.

Rebecca and Andre have been married since 2009 and are currently the parents of two school-age daughters. Back in 38 Franchising MAGAZINE USA

Germany, the duo ran their own highvoltage installation

business. “It was always our plan to

operate a second business abroad, and we wanted to move to the U.S. for education purposes for the kids,” said Rebecca.

The Ogorzolkas’ path took a pivotal turn when they were introduced to the world of franchising. “Franchising was a new

As a business model, Caring Transitions stood out for its versatility. Franchise owners offer on-site and online liquidation/ estate sales through the company’s proprietary platform, CTBIDS, relocation/ re-settling services, declutter and downsizing services, and residential cleanout services.

“They offer such a variety of services — it’s not just about moving or downsizing,” said Rebecca. “We were also very interested in the online auction side. It really seemed like a natural fit.”

Caring Transitions aims to foster a truly diverse community of franchise owners — the brand’s network is a cultural mixing pot of different nationalities, races and age groups. A big part of that is due to the brand’s focus on helping entrepreneurs like the Ogorzolkas secure E-2 Visas.

terrain for us, and it opened our eyes to a realm of possibilities,” said Rebecca.

“The investment requirements for the franchise aligned perfectly with our E-2 Visa application needs,” Rebecca said.

The couple were specifically drawn to the

Moreover, the nationwide network of

About CARING TRANSITIONS: Caring Transitions provides older adults and their families with the most trusted, respected and comprehensive downsizing, right-sizing, estate sales and online auctions, and move management solutions in the industry. Founded in 2006, the brand is committed to helping people in a compassionate and caring manner during life’s many transitions while providing a total and easy solution for clients in their time of need. Through their proprietary online sales platform, CTBIDS, Caring Transitions also prepares clients for the process of liquidating assets through their own online estate sales auction site.

With over 250 locations, Caring Transitions’ compassionate, experienced professionals minimize stress and relieve the burdens of life’s transitions.

To learn more, visit www.caringtransitions.com/

those aspiring entrepreneurs “ Forabroad considering the E-2 Visa route, Rebecca’s advice is clear: “Take your time and be prepared.

Engage with professionals and talk to other franchisees before making a decision.

”

Caring Transitions provides a support system that can be invaluable for immigrants like the Ogorzolkas. “Having a territory neighbor right around the corner, we felt supported in establishing ourselves here,” said Rebecca. ”There are strong partners around us that can help us grow the business.”

Overall, the Ogorzolkas say the transition to the U.S. and the E-2 Visa application process has been a journey of patience and persistence.

“The Visa process isn’t something that you can do fast, you have to take your time,” Rebecca said. “From the start of the application until it was finished, it took almost half a year. But the Caring Transitions team was incredibly supportive every step of the way. Whenever we needed some documentation or support, they were always there for us. We couldn’t have wished for better.”

With their Visa secured for five years, the Ogorzolkas are now focused on growing their Caring Transitions business in Cary, North Carolina. Their long-term plan includes renewing their Visa and continuing their contribution to their community.

For those aspiring entrepreneurs abroad considering the E-2 Visa route, Rebecca’s advice is clear: “Take your time and be prepared. Engage with professionals and talk to other franchisees before making a decision. That’s what helped us choose Caring Transitions.”

Caring Transitions’ President, Ray Fabik,

expressed his enthusiasm for welcoming the Ogorzolkas into the franchise family.

“We are proud of the wide range of owners we have coming into our system,” he said. “We’ve had several franchisees from outside of the U.S. using Caring Transitions ownership for an E-2 Visa to establish a new life in this country. People like the Ogorzolkas, who are dedicated to making a difference in their communities, are what make Caring Transitions special.”

For more information on franchising with Caring Transitions, visit: www.caringtransitionsfranchise.com/

Franchising MAGAZINE USA 39

snapshot: Sylvan Learning

Multi-Unit Sylvan Learning Franchisees Awarded Three Territories in Florida Nation’s Leading Provider of Supplemental, Enrichment Education Resells Territories in Doctor Phillips, Kissimmee and Ocoee

Sylvan Learning, the leading provider of supplemental and enrichment education for K–12 students with more than 710 locations worldwide, transferred ownership of the Doctor Phillips, Kissimmee and Ocoee, Florida territories to Kent Kolbow and co-owner Sarah Miller.

Prior to his franchising journey with Sylvan, Kolbow obtained multiple degrees and fully intended to work for NASA. While working as a substitute teacher with Sylvan in 1991, his career goals shifted after witnessing the direct impact he was having on students’ academic journeys.

“I remember receiving a letter from a student one day saying that he passed his first math test…ever,” Kolbow explained.

“At that moment I thought, ‘This is what I want to do. This is how I want to feel for the rest of my life.’”

Kolbow began franchising with Sylvan in 1998 with two centers in South Bend and 40 Franchising MAGAZINE USA

Elkhart, Indiana. After Sarah Miller joined as a director in 2010, they teamed up as cofranchise owners to grow the brand to 11 centers in the state and one in Florida.

“It’s been such a rewarding experience to serve so many students across our centers, and now we get to replicate that influence across Florida,” said Kolbow. “Over the years, Sarah and I have created well-oiled systems and processes that, in conjunction with Sylvan’s support, have made it possible to scale our operations at this current pace. Our goal is to have success with every student, and there is no shortage of demand in this educational climate.”

Miller came to Sylvan from the nonprofit sector where she focused on serving at-risk youth. To her, Sylvan was a way to continue working toward this overarching mission in a slightly different way.

“We have the rare opportunity to reach a wide variety of students across Indiana and Florida — from elementary students who are new to the English language all the way up to high school students about to graduate who need extra support for college applications,” said Miller. “These

three territories in Florida have laid the foundation for us to be a strong partner for the local school districts and families seeking additional support for their schoolage children.”

Sylvan Learning has been producing proven results for over four decades. Now, it serves as a key resource for students nationwide as they work to recover from pandemic-related learning loss.

ABOUT SYLVAN LEARNING: With more than 40 years of experience and more than 710 points of presence, Sylvan Learning is the leading provider of personal learning for students in grades K-12. Sylvan is transforming how students learn, inspiring them to succeed in school and in life. Sylvan’s proven tutoring approach blends amazing teachers with SylvanSync™ technology on the iPad® for an engaging learning experience. Sylvan also leads the way with Sylvan EDGE — STEM and accelerated courses and Sylvan Prep — college and test prep courses. Sylvan supports families through every stage of the academic journey. Sylvan is a wholly owned subsidiary of Franchise Group, Inc. For more information, visit: SylvanFranchise.com.

MEET YOUR NEW FITNESS FRANCHISE PARTNER MAYWEATHER BOXING + FITNESS FRANCHISE IS CHANGING THE GAME. Invest in the boxing fitness brand leading the $22+ Billion boutique fitness category.

An ownership opportunity like this comes once in a lifetime. After spending more than two decades as the most successful boxer in the history of the sport, Floyd Mayweather partnered with an experienced team to launch a fitness brand based around his proprietary workouts and training methodology. The result is Mayweather Boxing + Fitness.

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© 2023 Mayweather Fitness Holdings, LLC

Franchising MAGAZINE USA 41

EXPERT ADVICE: Lucas Frey | CEO | Bella Vista Executive Advisors

Deep Dive into Your Day - four Spotlights of a Time Study Luke Frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

To learn more about Luke and how Bella Vista Executive Advisors can help, please click HERE www.bellavistaexecutiveadvisors.com

and use a yellow highlighter for those activities only you can complete, and need to train others.

Strategic Priorities Spotlight:

Are you feeling overwhelmed with your to-do list? You’re not alone. During a recent conversation, a client commented, “Add that to my 40 things to do today.” Let’s dive into 2 strategies that prioritize tasks and shed light on opportunities for growth and leadership development.

42 Franchising MAGAZINE USA

Color Code Your Calendar: Start by giving your calendar a visual makeover. Color code different categories of tasks for a quick overview. This simple technique helps you identify where your time is going and ensures a balance between priorities.

Some use different colors to highlight task categories. Others use red and green to signify those activities they have to do versus those activities in their core genius that they get to do. Take it a step further

Which tasks directly impact our current strategic priorities? Shine a spotlight on these activities and allocate the necessary time and focus. This ensures alignment with your overarching goals.

Train and Delegate Spotlight: One measure of your leadership success is your ability to train others. Identify tasks that others can handle and those requiring training. Success means creating a team that can seamlessly take over, just like my approach with the Terrace Park Fire Department.

For a more profound understanding,

embark on a 2-week time study. Shine the spotlight on:

1

Time Wasters:

Pinpoint activities that may drain your time without significant productivity.

Weed out non-essential tasks, unnecessary meetings, and areas for delegation.

“Labour not for the meat which perisheth, but for that meat which endureth unto everlasting life, which the Son of man shall give unto you: for him hath God the Father sealed.” John 6:27 KJV

2

Prioritize Tasks:

Use the time study to prioritize tasks based on importance and urgency.

Ensure your high-priority activities get the attention they deserve.

3

Analyze Patterns:

Look for patterns in your time usage.

Recognizing recurring themes helps you make informed decisions about optimizing your schedule. For instance, what time of the day are you most productive? When are you able to focus on details better than any other time?

4

Seek Feedback:

External perspectives matter. Seek feedback from colleagues or team members about your time management. Valuable insights await. What is your 360-feedback strategy?

Ready to create your time study?

1. Choose a tracking app or use a

spreadsheet in 15-minute increments.

This is about something other than being perfect with your record keeping.

2. Document your daily activities for two weeks.

3. Categorize and analyze the data to uncover improvement opportunities.

4. Work with your trusted advisor for a deeper perspective.

Take this journey to shine the spotlight on your growth and leadership. Explore the Franchisee Advanced Leadership Center Mastermind for those seeking deeper discussions and support.

Please message me or email luke@ bellavistaexecutiveadvisors.com for more information.Your journey to optimized productivity starts now. Dive in, and let’s make every moment count!

Franchising MAGAZINE USA 43

franchisee in action: ServiceMaster Restore

ServiceMaster Restore Franchisee Masters the Art of Multitasking Operating a single business is a demanding task.

It’s even rarer to come across entrepreneurs who not only run multiple businesses successfully but also manage to find balance on the home front.

Diana Cantea, a franchisee of ServiceMaster Restore, is a shining example of how women can serve as role models and inspire working mothers to reach for the stars, all while spearheading multiple businesses.

Diana and her husband Marius are co-owners of several restoration and refurbishing businesses serving Yolo and Sacramento County in California. To be a one-stop-shop for disaster repairs, the couple added 1st Response Asbestos Abatements, Furniture Medic, and First Response Construction to their existing ServiceMaster Restore franchise.

Marius originally launched ServiceMaster Restore in Yolo County with a partner in 2005, and after a partnership dissolution in 2006, he and Diana ran a ServiceMaster Restore location in

Oregon. However, in 2017, the couple returned to Yolo County to take over operations and revive the business. Tragically, while supporting disaster relief efforts in Texas in 2021, Marius suffered a heart attack, which led him to make the difficult decision to step down and focus on caring for their five children. Diana took over the reins of the business and has been managing its day-to-day operations ever since.

Diana’s hands-on experience as a technician and her partnership with her husband Marius have been pivotal in propelling their franchise forward. Incorporating additional services like reconstruction, asbestos abatement, and Furniture Medic proved pivotal in enhancing her standing as an elite contractor within the ServiceMaster network. Today, their West Sacramento headquarters boasts a team of 33 dedicated employees, providing top-notch restoration services to the community.

The Power of Balance Diana believes the secret to successfully managing several endeavors lies in mastering the art of balance. She strives not to spread herself too thin, striking a delicate balance between her personal and professional life. The couple juggle their business responsibilities while raising their five children, who range in age from 4 to 16 years old.

Central to Diana’s multitasking success is her robust partnership with her husband, which transcends the conventional financial aspects that many business collaborations rely upon. Marius is not just her life partner but also her business partner, offering unwavering support during turbulent times and a constant presence when her business commitments demand her full attention.

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owner, along her husband Marius, showcases her commitment as a valuable member of our team.”

Women own more than 12 million businesses in the United States, employing 10.1 million workers. Yet, only 30% of franchises are owned and operated by women, according to the International Franchise Association. Despite the challenges women face as entrepreneurs, at least 87% of female franchise owners enjoy owning and operating their businesses, a survey conducted by Franchise Business Review revealed. Diana is no exception.

“Having my husband as my partner has been a game-changer, as he provides support when I face challenges, lifts me up during difficult times, and remains a constant presence when I am unable to be fully present. Our partnership has truly made a significant impact on the success of the business,” Cantea said.

Marius continues to be actively involved in the couple’s asbestos license project, making significant contributions to the franchise’s reconstruction division. He also spearheads Furniture Medic jobs whenever necessary.

“Without a doubt, Marius is the most valuable asset of our company when it comes to problem resolution,” Cantea said.

To be successful, Diana learned the art of setting priorities and delegating tasks effectively. As a mother and a business owner, she recognizes the importance of designating specific times for non-work commitments, ensuring she’s available for her children when they need her most. In her businesses, delegation is equally crucial for growth. Trusting others and delegating responsibilities have been necessary for her business’s expansion.

“Although placing trust in others can be challenging, it enables the business to grow,” Cantea added.

Diana’s corporate partners are key collaborators, equipping her with the expertise needed to thrive. This achievement fills her with immense pride, and the unwavering partnership with ServiceMaster Restore’s corporate team fuels her continued success.

Facing daunting tasks and occasional setbacks, she understands that business growth often requires investments. After establishing a strong presence in her local area for five years, expanding into a second territory became imperative. They added Sacramento County to their service area in the fall.

“Since the inception of the business, we’ve dreamed of expanding into Sacramento,” Cantea said. “And now, we’re making that dream a reality.”

Strong Female Business Leader As a woman in a male-dominated industry, Diana recognizes the challenges she faces in establishing her credibility. Yet, she also acknowledges the unique advantages her perspective brings.

“Diana Cantea highlights the limitless potential of female entrepreneurs in today’s competitive world,” said John Tovar, president of ServiceMaster Restore.

“Her journey from technician to franchise

Her career has been punctuated by encounters with various catastrophes, from managing numerous fire claims in 2019 following the Camp Fire in California, which resulted in the towns of Paradise and Concow losing about 95% of their structures, to the winter freeze that led to an unprecedented frozen pipe crisis in Texas in 2021. Her experiences navigating these emergency situations imparted essential skills, such as understanding carrier guidelines, collaborating with adjusters, empathizing with distressed homeowners, and effectively managing crises.

“These hands-on experiences have taught me invaluable lessons,” Cantea said.

Part of her success lies in Diana’s ability to adapt and make tough decisions. One significant transition was her decision to put aside her ego and collaborate with insurance carriers. The strategic shift initially led to short-term profitability decreases as she adapted to their guidelines and forged partnerships with different third-party administrators. However, it ultimately resulted in significant business growth and helped create a secure and enduring work environment for her entire team.

“While business growth may entail increased expenses and decreased shortterm profitability, my goal extends beyond wealth accumulation,” Cantea said.

Diana’s entrepreneurial journey serves as a testament to working mothers, showcasing that ambitious goals can be achieved while maintaining a fulfilling family life.

Franchising MAGAZINE USA 45

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

b

a

x

Our Franchise

@OurFranchise

@OurFranchise

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media.

Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

january 2024

on the cover

outfit training

seeks national expansion through franchising latest news in

veteran franchising

redefining shipshape: navy officer’s impactful career in the flooring business

from service to success: 4 transferable skills to empower veteran entrepreneurs Franchising MAGAZINE USA 47

Leadership.

Teamwork.

Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

48 Franchising MAGAZINE USA

conte nts

ve ter ans supplement 52

On the Cover 52 Outfit Training: Seeks National Expansion Through Franchising

What’s New 50 Franchising News Latest News from Veterans in Franchising

Expert Advice 54 Francis James: From Service to Success

Have Your Say 64 Bill McCarver, Stretchlab: Life as a Veteran

Franchisee in Action 60 Jason Hayness, The Covery: Air Force Veteran Turned Wellness Spa Franchisee, Pioneering Holistic Health in Huntsville, Alabama 62 Mark McMurray, Floor Coverings International: Redefining Shipshape: Navy Officers Impactful Career in the Flooring Business

60

Focus 66 Comet Cleaners: Who Dares Wins

Q&A 56 Doug Smith: Senior Vice President of Franchise Development, Belfor Franchise Group

Snapshot 58 Dustin Zroka TruBlue Home Services: Helping Seniors And Busy Adults Maintain Their Homes

62

68 Brian Baldwin, Gotcha Covered: Announced as New Owner of Edmond Franchising MAGAZINE USA 49

v e t e r a n s s u ppl e m e n t

The Riverside Company’s Investment in Brothers Gutters Brings it Home for Evive Brands The Riverside Company (Riverside), a global private investment firm focused on the smaller end of the middle market, has acquired The Brothers that just do Gutters (Brothers Gutters), a franchisor that provides gutter installation, replacement, maintenance and cleaning services for residential and commercial customers.

Brothers Gutters is an add-on to Evive Brands, a community of franchise brands that provide support and services to increase the well-being of its clients and those closest to them. Evive’s portfolio of brands includes Executive Home Care, Assisted Living Locators and Grasons.

“The acquisition of Brothers Gutters aligns with our strategy to extend Evive into the broader home services market,” said Riverside Micro-Cap Fund (RMCF) Managing Partner Loren Schlachet. “The extension into home services will allow Evive to address a larger segment of the U.S. residential population with a comprehensive suite of services to enhance people’s lives.”

Brothers Gutters is a rapidly growing franchisor with over 300 franchise territories offering comprehensive gutter solutions to residents and commercial customers.

This acquisition is the most recent example of the firm’s commitment to its Franchising specialization. To date, Riverside has invested in more than 50 successful franchise companies, growing them through operating expertise and strategic add-ons.

“We’re very excited to add Brothers Gutters to the Evive community of brands and to continue delivering the same service quality to even more clients.”

Working with Schlachet and Lee on the deal for Riverside were Assistant Vice President Caroline Quoyeser, Associate Caitlin McGrath, Analyst Salam Karahawa, Operating Partner Cathy Skula and Finance Director David Mondrus. Grant Marcks, Partner in Origination, sourced the deal for Riverside.

Two BELFOR Franchise Group Brands as named as Top Franchises for Veterans Two BELFOR Franchise Group brands, 1-800 WATER DAMAGE and redbox+ Dumpsters, have been named as Top Franchises for Veterans in 2023 by Entrepreneur.

“We value our veterans and want to ensure they receive the respect they deserve within our franchising system,” said BELFOR Franchise Group Senior Vice President of Franchise Development Doug Smith. “Veterans frequently possess many of the qualities we look for in potential franchisees. They are industrious, able to adhere to a system and motivated to serve others. We are proud that these BELFOR Franchise Group brands have achieved this honor.”

BELFOR Franchise Group is a leading and privately held residential and commercial services franchise group. It is the parent organization for 13 service-based franchise 50 Franchising MAGAZINE USA

opportunities in the restoration, home services and commercial cleaning industries.

be recognized as an Entrepreneur Top

“It is truly an honor to consistently welcome veteran members to our fastgrowing franchise network,” said 1-800 WATER DAMAGE President Tim Fagan.

“This is a testament to our commitment in providing excellent opportunities and support for veterans looking to enter the business world.”

served our country reach their financial

Director of Operations, Sean Foley, said redbox+ Dumpsters is proud to

BELFOR Franchise Group, visit

Franchise for Veterans.

“We want to help all veterans who have and career goals,” Foley said. “We believe that veterans make exceptional entrepreneurs, and we offer a discount to all qualified veterans to make their path to business ownership more accessible.”

For more information about belforfranchisegroup.com.\

Empower Brands Surges Forward: A Year of Remarkable Growth and Expansion When Empower Brands announced its rebrand last year, the umbrella company set an aggressive goal to increase its portfolio to 10 brands by the close of 2023. Empower currently boasts 11 brands on its roster, having acquired four industry-disrupting organizations – Wallaby Windows, Koala Insulation, Canopy Lawn Care and Bumble Roofing.

Empower not only grew its brand roster, but expanded its already established brands adding over 200 new franchise territories, bringing its portfolio to over 800 territories across 42 states and eight countries. The brand also set a company record by surpassing $1.2 billion in systemwide sales. The exceptional growth has garnered recognition for Empower Brands in prominent industry listings, including Entrepreneur’s Franchise 500, Inc. 5000 and Franchise Times’ Dealmakers of the Year.

“This year stands as proof of the dedication and hard work of our team, strategic

Leading franchisor surpasses $1.2 billion in sales, expands territories and acquires key brands all within a year of its rebranding partners and franchisees,” said Scott

achievements. We’re poised to build

Zide, CEO of Empower Brands. “Their

upon this foundation of collaboration to

commitment has been instrumental

further innovate and excel what we’ve

in our success, driving our growth and

established.”

Penn Station East Coast Subs Names Jay Farmer Director of Marketing Penn Station East Coast Subs, a leading fast-casual sandwich restaurant franchise, announced Jay Farmer was recently hired as Director of Marketing.

Farmer will be responsible for the development and execution of Penn Station’s national marketing strategy and provide guidance on local store marketing plans. He will work closely with the company’s executive leadership team, marketing and franchise operations departments, individual franchisees, and agency partners to increase brand awareness, manage brand equities and standards to drive optimal business results.

Franchise Adds Veteran Food Industry Executive to Aid in Growth and Visibility

Farmer comes to Penn Station with more than 20 years of experience in the food industry, leading marketing, sales operations and sales teams. He spent the past 10 years with Tyson Foods, most recently serving as Director of Customer

Category Leadership & Insights.

Prior to his time with Tyson Foods, Farmer also worked in marketing, sales operations and category management leadership roles with AdvancePierre Foods, and JMFG – Smithfield Foods earlier in his career. He graduated from the University of Cincinnati with a B.A. in Communication and earned an MBA from Xavier University.

“I am excited to join Penn Station, particularly at this important time as we focus on the growth and development of the brand,” said Farmer. “I look forward to working with the many talented and dedicated executives and franchisees in the system as we increase brand awareness and add locations across the region.”

Learn more about Penn Station East Coast Subs at penn-station.com.

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v e t e r a n s s u ppl e m e n t

franchisor in depth: OutFit Training

OutFit Training Seeks National Expansion Through Franchising

OutFit Training – the veteran-founded, mobile outdoor fitness company, is announcing plans to expand its boutique fitness concept throughout the U.S. for the first time through franchising.

The brand is excited to introduce its technology-enabled mobile group fitness, personal training, and corporate wellness offerings to more local communities -- all at a fraction of the cost of traditional fitness studios. Having first established itself as Florida’s leading outdoor fitness program in 2021, OutFit Training has now expanded to Atlanta, Georgia and has added locations within its home market of Fort Lauderdale. OutFit is expanding across the South and will be opening franchise locations in select Western states in 2024.

OutFit Training was founded in 2021 in the Fort Lauderdale area by Randy Hetrick, a Navy SEAL veteran who served his country for more than 14 years. Throughout his military career, Hetrick was deployed on missions around the world, where access to physical training equipment was extremely limited. While deployed on a counterpiracy operation he devised an ingenious harness, leveraging bodyweight as resistance, that would ultimately transform the fitness industry. In 2004, he founded TRX -- the company that would commercialize his invention, TRX Suspension Trainer, and transform it into one of the most popular exercise systems on the planet. During the succeeding 16 years, Hetrick built TRX into one of the best loved global brands in fitness. Along the way, he recognized that while the industry had an endless 52 Franchising MAGAZINE USA

supply of indoor boutique studios of all types, it lacked even a single reliable mobile fitness provider to the great outdoors. This sparked the idea for what would become the OutFit Training: a technology-enabled mobile fitness network providing outdoor group and personal training services. In 2020, Hetrick sold TRX to private equity and left to pursue his innovative mobile training concept. In 2021 he formed a new company and registered a trademark for the name, OutFit, and the franchise that is now changing the landscape of fitness was born.

“What sets us apart is how OutFit Training lets fitness lovers break free from the traditional confines of crowded indoor gyms,” said Hetrick. “OutFit’s technology platform coordinates a network of mobile training vans -- each packed with a gym’s worth of worldclass TRX training equipment – to deliver our clients well-rounded strength and cardio workouts in convenient, inspiring outdoor locations near you -- as well as personal training services delivered to your driveway or culdesac.”

OutFit also offers a unique entrepreneurial opportunity to fitness professionals and enthusiasts who want to combine their love of healthy living with a flexible and affordable business ownership model. Offering innovative workout experiences, proprietary technology, flexible schedules, and a diverse range of service offerings on a predictable subscription revenue model, OutFit Training provides a truly unique opportunity for those yearning to build their own businesses. It even offers an affordable chance for boutique fitness studio operators to expand their existing businesses beyond their walls. The brand’s franchise opportunity appeals to qualified candidates seeking an affordable buy-in,

low-overhead business, with an opportunity to generate cashflow and break even quickly. Franchisees enjoy a full range of support

by OutFit’s headquarters team as well as a network of industryleading preferred vendors. Franchisees receive extensive training in business, technology, and fitness operations – as well as one of the industry’s lowest startup investments of less than $100,000.

“With an HQ team made of fitness industry veterans, we’ve seen just about every conceivable training model. And we think the opportunity with OutFit is unparalled in today’s economy. After two years running and growing a multi-unit business in our own corporate market, we’ve experimented extensively and we’ve learned the hard lessons that we can now share with our franchise partners” says Darren Jacobson, OutFit’s Chief Operating Officer.

“We’re also partnered with Enterprise, Efleets, and other leading service providers to create an outsourced turnkey solution for van procurement and financing, custom upfitting, delivery, ongoing maintenance, and so much more,” says Jacobson. “Our business model is optimized to help anyone in the fitness industry take their career to the next level! Our ‘$100k and 90 Days’ standard is certain to get any potential franchisee up and running their own mobile fitness business very quickly.”

OutFit Training introduces new local markets to a communitydriven fitness experience that combines the exhilaration of the outdoors with high-intensity, total body workouts, and great camaraderie.

To learn more about OutFit Training, or for interest in the opportunity to own an OutFit franchise in your community, please visit https://outfitfranchise.com/.

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v e t e r a n s s u ppl e m e n t

Expert Advice: Francis James | Local Owner of Expedia Cruises

From Service to Success:

4 Transferable Skills to Empower Veteran Entrepreneurs

Francis James, local owner of Expedia Cruises in Santa Clarita, CA, a full-service leisure travel agency franchise backed by the most powerful travel brand in the world. James spent over 24 years in the Air Force, and a following twenty years in corporate America before joining Expedia Cruises in 2018. Since then, Francis has turned his entrepreneurial dream into a success.

If you are interested in Expedia Cruises franchise opportunities, please visit https://expediafranchise.com/.

Transitioning from working in the military to your next career venture can be a daunting prospect for veterans. But the unique skills, discipline, and leadership qualities that veterans develop during military service can be assets in their post-service career.

I know firsthand just how intimidating life outside the military can be for activeduty service members and their families.

Having found fulfillment and success in entrepreneurship, I can attest that 54 Franchising MAGAZINE USA

franchising has enabled me to embark on a second career act that uses the skills I learned in my military career.

My dad was in the military which inspired my journey, I received congressional nominations and was appointed to the Air Force academy and then spent 10 years serving in active duty and 14 years as reservist in the Air Force, after I retired at rank of Lt Colonel. During active duty I earned an MBA in corporate finance from Chapman University, once retired, I spent two decades in corporate America before ultimately deciding to go into business for myself in 2018. I had always wanted to be an entrepreneur, but never took the leap.

It was only when I found Expedia Cruises that I realized how franchise ownership could help me achieve my goals, and I would be able to do so using the skills I retained from the military. Since then, I have further found ways to apply this skillset in how I lead my team and navigate turbulent times.

My story is similar to many veterans who pave their path towards entrepreneurship following service. While we all have unique specializations and experiences, there are a few common threads that military men and women can apply to entrepreneurship, especially franchising.

Here are four vital skills that have naturally carried over from the military and helped me become a successful firsttime franchisee.

1Your Team is a Resource

The common phrase, “there’s no ‘I’ in team,” takes on a different meaning in the military. Veterans are accustomed to working with diverse groups of individuals

no question that each branch of the military has a very specific of getting to know each of your employees “ It’s structure and hierarchy. This translates into business as structure is on a more personal level. Employ in-person exercises and outings, and vitally important to keep operations running efficiently. ” teambuilding carve out time in your schedule to meet and fostering a culture of mutual respect and cooperation because, in the military, your team is your lifeline. This also rings true in business as your team needs to be built of diverse and unique perspectives that support the longevity of your business.

As the leader of that team, it is essential that you set the tone so that each member feels supported and that you are all working towards a common goal.

When you become a business owner, you need to think of your employees as not just a team, but individual resources. Each person brings their own abilities and ideas, allowing you to tap into differing skills and boost overall knowledge to better serve your customers. Don’t simply look at your team members as another body, but instead as a resource – they are the backbone of your business.

My time in the service taught me how to serve and support my team, and as a team we learned how to work together to tackle challenges. The most important aspect of teambuilding in business is utilizing each obstacle as a learning opportunity so you can improve and move forward better prepared.

2Own Your Role

Being a business owner comes with accountability – something that is vitally important in the military. With accountability comes garnering respect from your team and supervisors, as well as holding yourself to a set of standards.

Military service teaches leaders to set clear goals and take personal responsibility for yourself and your team to achieve the task at hand. This goal-oriented mindset, instilled in me through the military, translates into a results-driven approach in entrepreneurship.

Early-on in my military service, I was given supervisor responsibilities which taught me how to own my role as a

leader. As a leader, you are ultimately accountable for everything that happens in your business. Every customer you serve, service your offer, or product you sell is a reflection of your business, and ultimately the person running the business.

Entrepreneurs need to take pride in whatever their business puts out, as well as inspire and motivate their team.

By having a disciplined work ethic, being adaptable to change, and having the tenacity to navigate high-pressure situations, entrepreneurs can drive their business to success. This kind of flexible, yet accountable mindset helps leaders foster a strong work ethic and make sound business decisions.

3Be a Strong Voice

While some people thrive in team settings and are comfortable filling a support role, others such as myself, have an instinctive drive to do more.

Everyone has their own leadership style and personality, and part of being a good leader is being open and honest about your communication. Do not shy away from embracing your personal leadership style – fuel that hunger and ensure your voice is heard. By establishing yourself as a power player on the team, you earn the respect of your colleagues, superiors, and employees.

Developing my voice as a leader didn’t happen overnight. While I was in the military, I always voiced my desire to take on more responsibility. Now, as a business owner, I am able to inspire my team to take on more responsibility and work towards being strong leaders.

Nurturing and supporting your team is a vital part of the business – you have to learn to simultaneously guide those who are stepping into a strong leadership role and foster those who are just getting their bearings.

Don’t underestimate the power and value

with team members one on one where you can provide professional development and setting individual goals. A strong voice as a leader will instill confidence in your team and help navigate high-pressure situations that are inevitable when starting a business.

4Structure is Your Friend

It’s no question that each branch of the military has a very specific structure and hierarchy. This translates into business as structure is vitally important to keep operations running efficiently. Businesses come in all shapes and sizes, so structure isn’t a one size fits all mold. That means that if one structure isn’t working, you need to try something new.

I naturally gravitate toward a clean and consistent structure because of my military experience. I’ve learned that establishing a clearly defined structure gives people something to follow and grab on to, minimizing room for error.

By having systems and processes set up, your employees are also able to be more independent in creating a personalized deliverable for your customers. This also helps manage employee expectations regarding their role and growth within your company.

Establishing a structure will set your venture up for success. This success will be translated into happier employees, better business and the ability to scale your entrepreneurial footprint.

Like many other military veterans who have found success in entrepreneurship, I believe that the skills we learn in the military are transferable to franchising.

From leaning into your team to establishing structure, veterans can tap into these skills for their next venture without feeling they need to start from ground zero.

While it may feel daunting at times, taking the leap and setting your sights on owning a business is achievable.

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v e t e r a n s s u ppl e m e n t

Q&A: Doug Nick Campbell Smith | Belfor | SolaFranchise Salons Group

approach to business helps franchisees learn from their managers and from other franchisees. This fosters collaboration among staff members and ensures a cohesive working environment poised for growth and success.

with Doug Smith Senior Vice President of Franchise Development, BELFOR Franchise Group

How does military training and discipline contribute to the success of veterans as franchise owners?

Military veterans recognize the value of systems, discipline and commitment and they typically possess strong leadership skills all of which are traits required to successfully operate a franchise. BELFOR Franchise Group’s franchise opportunities are founded on proven and tested business models. Our veteran owners frequently discover that following BELFOR’s established business model is far less daunting when compared to venturing into

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independent entrepreneurship and also more rewarding than pursuing a job in the civilian corporate world.

How do veterans’ experience with teamwork and collaboration in the military positively impact their ability to work with a franchise team?

For many service men and women, collaboration and teamwork are mission critical in actually saving lives so those attributes most definitely translate into effective team management skills in our service-based franchises. A team-oriented

Can you discuss the significance of veterans’ commitment to service and community, and how it positively influences their engagement as franchise owners?

Veterans often find it very rewarding to make a meaningful impact in their communities, and they take great pride in their mission to serve the community.

Our brands are passionate about giving back to the communities we serve and we encourage our franchisees to have a strong local presence in their communities.

Many veterans often find that the civilian work they do after their service ends lacks meaning. By choosing to start a business that provides essential residential and commercial services, our franchisees can continue their custom of service by cleaning, restoring, maintaining, and/or safeguarding local homes and businesses in their area. This focus allows veteran franchisees to help people through challenging situations as they work to deliver positive outcomes.

Can you share insights into how veterans’ focus on mission accomplishment aligns with the goals and objectives of successful franchise operations?

Veterans have been trained to think and plan strategically to ensure a positive outcome. These skills can be applied toward the management of one of our franchise businesses. Developing longterm goals, implementing effective strategies and anticipating challenges are vital aspects of both military operations and opening a reputable service-focused franchise.

How does the ability to adapt to different environments and situations, characteristic of military service, benefit veterans in the diverse landscape of franchising?

Military service members are exposed to variety of social situations and are trained to adapt to constantly changing circumstances. Mission success is dependent on building strong relationships with fellow service members. Because of those experiences, veteran business owners have learned to be quick on their feet and find creative solutions to complex problems. These problem-solving skills are invaluable when dealing with a diverse customer base, and this adaptability fosters

trust and loyalty among customers from various backgrounds, contributing to the success of their franchise.

In what ways do veterans’ dedication to continuous improvement and learning contribute to the ongoing success of their franchise ventures?

to veterans and to make our franchise opportunities even more accessible, BELFOR Franchise Group offers a special veteran discount that is applied to the initial franchise fee. We believe that veterans have a unique perspective and dedication that can contribute to the future success of our franchise family, so we do our best to ensure that our franchise opportunities are within reach for those who have served our country.

Continuous improvement is essential in military service, and it is equally important to franchise growth. Veterans, through their commitment to learning, are readily equipped to identify opportunities for expansion, enter new markets, and explore additional revenue streams, contributing to the overall growth of their businesses.

Veterans are not afraid to put in long hours and to lead by example. These traits are critical when scaling a franchise business.

Their determination to overcome a variety of challenges propels many veteran owners to thrive in the franchising industry.

Is joining a franchise less of a financial burden on veterans’ than if they were to go into business on their own?

It’s important for veterans to thoroughly research and evaluate specific franchise opportunities to ensure alignment with their skills, goals, and financial capabilities. To express our gratitude

About doug smith: Doug, Senior Vice President of Franchise Development at BELFOR Franchise Group, has decades of experience in the industry.

He has a strong track record working in franchise sales and development leadership roles to help franchise systems grow their footprint. Doug has been an integral part of BELFOR Franchise Group’s acquisition of HRI and the expansion of the group’s strong community of residential and commercial service brands.

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snapshot: Dustin Zroka | TruBlue Home Service | Minnesota

Helping Seniors and Busy Adults Maintain Their Homes in Minnesota After Military Retirement

After serving my country through my military service, I found a way to continue serving others, and in particular my community, through the handyman and senior focused franchise TruBlue Home Service Ally.

With TruBlue, we offer quality home maintenance and handyman services to seniors and busy adults.

I served in the Navy as an Aviation Machinist’s Mate for five years in the early 2000s, and returned in 2019 to serve with the Navy Reserves in the Persian Gulf for two years. In between my time in active duty, I also worked as

TruBlue business model “ Therelies on communication, teamwork, chain of command, hard work — that is something that the military definitely ingrained in me, and it applies to franchise ownership, as well.

”

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a nutrition coach and personal trainer for Lifetime Fitness in Minnesota.

While I was deployed in 2021, I began talking with my friend, Steven Milkovich, about the opportunity to open a business of our own. Our original passion was for helping better the community and improving quality of life for those around us. When we discovered the TruBlue Home Service Ally franchise, it gave us that feeling. We are protectors — we want to make sure that people are taken care of and the people who need assistance are being helped. That is why transitioning from the military to a community-based handyman service felt like such a strong fit. TruBlue combines our backgrounds in health, wellness, the military, real estate, housing and community service in a way that enables us to make a difference, especially for seniors and busy families.

Today, I see many parallels between my military experience and running my TruBlue Home Service Ally of Edina and Prior Lake franchise. The TruBlue business model relies on communication, teamwork, chain of command, hard work — that is something that the military definitely ingrained in me, and it applies to franchise ownership, as well. Veterans make great business owners because of

“

We want to stay missionoriented in helping as many people in the community as we can. The more we grow, the more people we can help.

”

our commitment to service, our ability to lead, and our experience in working within structured systems. We understand the importance of perseverance and community — values that are at the heart of our business When it comes to the future, I plan on keeping that service-oriented mindset at the forefront while continuing to expand the business. We want to stay missionoriented in helping as many people in the community as we can. The more we grow, the more people we can help. According to the National Council on Aging, 90% of seniors say they plan to remain in their homes for the next five to ten years. This gives us the opportunity to help these seniors improve their quality of life as they age, whether that’s handyman projects and to-do list chores, preventative home maintenance programs, seasonal work, or senior modification services.

We’re honored to serve veterans.

At SYNERGY HomeCare, we’re committed to providing veterans and their families with exceptional in-home care. And with the vast majority of our locations being contracted with the VA, we make it easy for veterans to use their VA benefits to get the quality in-home support they deserve.

VA benefits that may cover home care services include:

Reliable & flexible home care assistance

HOUSEBOUND PENSION:

Here are some of the many ways our experienced caregivers proudly serve veterans: · Companion care · Personal care / assistance with daily activities · Disability assistance · Recovery support for illness, stroke or surgery · Memory care

· Light housekeeping, errands and transportation · Medication reminders · Meal preparation · Assistance with mobility around the home · Respite care for family caregivers

Respite support for military family caregivers We understand that caregiving is a full-time job. If you’re a family caregiver to an injured, ill or wounded service member or veteran, we’re here to help. Our flexible approach to respite care can give family caregivers time to refresh and recharge, whether it’s for a few hours or a few days.

VA AID AND ATTENDANCE:

A benefit paid by the VA to eligible veterans, their spouses or surviving spouses in addition to a veteran’s basic pension.

A benefit paid by the VA to eligible veterans who get a VA pension and spend most of their time at home because of a permanent disability.

HOMEMAKER & HOME HEALTH AIDE CARE:

A benefit for eligible veterans who need personal care services and help with activities of daily living. May cover the cost of respite care services to provide relief for family caregivers. Care is provided by organizations like SYNERGY HomeCare who are part of the Community Care Network, a network of VA-approved providers.

Call us to find the home care solution that’s right for you.

877-432-2692

SYNERGYHomeCare.com/veterans Proudly independently owned and operated. © 2023 SYNERGY HomeCare. All rights reserved.

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FRANCHISEE IN ACTION: Jason Hayness | The Covery

Jason Haynes:

Air Force Veteran Turned Wellness Spa Franchisee, Pioneering Holistic Health in Huntsville, Alabama In the heart of Huntsville, Alabama, Jason Haynes, a distinguished Air Force Veteran, has seamlessly transitioned from a notable military career to a new mission as a franchisee of The Covery, a boutique wellness spa brand dedicated to providing a diverse collection of non-invasive therapies that fortify both the mind and the body.

With an impressive almost 35 years of service in the US Air Force, Haynes retired in 2022. His military journey included various roles, serving in positions from Electronic Warfare Technician/ Instructor, Aircraft Maintenance Officer, 60 Franchising MAGAZINE USA

and his final title as Acquisition Program Manager. Notably, his most cherished years were spent as a Squadron Commander, showcasing his passion for leadership and commitment to excellence.

When reflecting on the intersection between his military career and ownership of The Covery Huntsville, Haynes emphasizes the pivotal role that integrity and leadership played in shaping his entrepreneurial journey after retirement.

“My success as a franchisee is credited to the valuable lessons learned from being committed and adaptable in my military roles,” said Haynes. “I am now adept to making the right decisions in my role as an Acquisition Program Manager in the spa.”

In addition to The Covery’s ability to make an impact on his community, they

are strong supporters of veterans and first responders, offering a 25% discount off their initial franchise fee for Veterans of the U.S. armed services branches and those who qualify under the International Franchise Association’s VetFran program.

Additionally, they also offer a discount on the initial franchise fee to First Responders, Firefighters, Paramedics, and Law Enforcement Officers.

“As a token of appreciation for their dedicated service, The Covery proudly extends discounts to veterans and first responders. We recognize the invaluable skills and commitment they bring to our community. Having Haynes as a franchisee has proven to be a truly invaluable asset. His strong sense of leadership and unwavering dedication mirror the qualities we cherish at The Covery, making him an exceptional partner in our mission to provide top-notch services to our customers,” shared Tatum Crews, CEO of The Covery.

Haynes has gone above and beyond at his Huntsville location in actively supporting veterans dealing with service-related disabilities. In recognition of their sacrifice, the spa offers discounts for veterans, creating a space that understands and caters to the unique needs of those who have served.

For military members navigating the physical and mental challenges of their service, a holistic approach to recovery is paramount. Various therapeutic modalities play a pivotal role in enhancing their well-being. Light therapy, for example, harnesses specific wavelengths to alleviate symptoms of depression, anxiety, and sleep disorders. Heat therapy, through sauna sessions or warm compresses, aids in muscle relaxation, reduces inflammation, and promotes overall stress relief—essential for individuals engaged in physically demanding activities. Salt therapy, known for its anti-inflammatory and antibacterial properties, proves invaluable in respiratory health, addressing issues

commonly faced by military personnel.

Cold therapy, offered through cryotherapy, aids in reducing muscle soreness, inflammation, and accelerates the recovery of musculoskeletal injuries. Haynes has a particular preference for Hyperbaric Oxygen Therapy (HBOT), which not only enhances his focus but also allows him to relax and rejuvenate.

Together, these therapeutic approaches create a comprehensive and effective toolkit for military members on their journey to recovery, supporting not only physical rehabilitation, but also contributing to mental resilience and overall well-being.

The Covery has not only provided Jason Haynes with a fulfilling post-retirement career, but a platform to utilize his leadership strengths in a meaningful way.

This venture allows him to give back to his community in a manner that holds a personal connection, catering to the needs of military personnel and veterans.

Haynes, reflected on his journey, “Becoming a franchise partner with The Covery is more than a career; it’s an opportunity to continue serving my community, particularly those who have served our country. The ability to blend my leadership experience with a commitment to holistic health is truly rewarding, and I’m grateful to contribute to the well-being of my fellow veterans.”

In combining his military background with his role as a Covery Wellness Spa franchisee, Haynes has found a purposeful path that seamlessly integrates his passion for leadership and dedication to the wellbeing of his community.

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franchisee in action: Mark McMurray | Floor Coverings International

Redefining Shipshape:

Navy Officer’s Impactful Career in the Flooring Business Mark McMurray always knew he wanted to try many things,

Roots in the Military

but after a career in the military and as a leadership consultant,

Born on an Air Force military base, Mark McMurray grew up watching his father’s successful military career. Before he graduated from high school, McMurray had joined the Marines as a private first class. He had set his sights on a bright future in the armed forces, and he wanted to maximize his military experience.

McMurray was selected to attend the U.S. Naval Academy, from which he graduated and went on to serve as a Surface Warfare Officer on a Destroyer in Japan. It was there that he had his first experiences with program management and engineering operations.

McMurray has been able to chart his own course as a business owner with Floor Coverings International.

For a few years, McMurray honed his leadership skills on the decks of U.S. Navy vessels overseas. In 1998, he transitioned out of the military, ready for his next adventure. McMurray was hired

by General Electric where he took on leadership roles in operations management, creating a foundation for his career outside of the military. Over the course of the next two decades, McMurray went on to earn his Master of Science in Operations Management and a Lean Six Sigma Master Black Belt Certification.

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McMurray prioritized educating himself as a leader, brushing up on the latest leadership trends and case studies.

Working as a leadership consultant across several industries, McMurray learned the ins and outs of what helped businesses operate smoothly. He was working with FirstService Brands when he met the leadership team of Floor Coverings International— a franchise business that would go on to play an integral role in his future. Having weighed the possibility of small business ownership for quite some time, McMurray realized he had reached a crossroads in his professional career: continue with consulting or take a leap into entrepreneurship.

Steps Towards Franchising He and his wife Jenny had thought about starting a business together for years, but they decided they would only move forward with a business opportunity that met the specific criteria that they laid out.

Were they to open a franchise together, the McMurrays agreed that it would have to be in an industry they both had an interest in, the franchisor’s values were aligned with their own, the model would have to be scalable, and the business’ finances had to match with their personal goals.

The McMurrays saw franchise ownership as a life investment, not an experiment— profitability was a must. The security of a steady paycheck made the shift to business ownership a daunting transition, but the promise of being able to grow a business on their own terms drew the McMurrays in.

Because of his work at FirstService Brands, McMurray knew members of the Floor Coverings International leadership team, so when he made the phone call to further explore franchise ownership, he felt embraced by the company before even investing. Once McMurray started learning more about Floor Coverings International, he felt franchise ownership became a question of ‘how’ not ‘if’. The franchise opportunity aligned with the McMurray’s interests, financial objectives, and provided a structure that they believed would set them up for success. In February 2017, the McMurrays launched Floor Coverings International North Tampa, with high hopes for the future.

A Foundation in Flooring

on the discipline and detail-orientation

Now, approaching seven years of operating his Floor Coverings International business, McMurray looks back on his decision to go into franchising with gratitude.

He concedes that running a business is hard but finds franchise ownership to be rewarding in ways that his corporate and consulting lifestyles simply could not deliver. While his decades of experience in consulting informed his leadership style, McMurray personally found that the desire to make his business succeed is a daily motivator. McMurray believes that you need to be prepared to do whatever it takes to steer your team in the right direction, and whatever experiences you have in the past that can help. In fact, it is essential for any franchisee to find a way to lean on their past experiences when taking on the role of an owner.

instilled in him through the military

McMurray’s approach to leadership for every mission he was a part of in the military was based on what he called a dual-mentality mindset. This means keeping the overall mission in mind while also using a “get-it-done” mindset for the tasks immediately at hand. This dual-mentality approach helps McMurray get essential jobs done while keeping in mind the ‘why’ that drives him forward.

Having a short-term outlook is essential to completing tasks in a timely manner, and keeping the long-term vision in mind keeps you motivated for the work. Business ownership requires a person to attend to all of these elements, all the time.

deliver top-notch results, both within

When he opened Floor Coverings International in Tampa, McMurray relied

needed to oversee day-to-day operations.

McMurray realized the success of his

Floor Coverings International depends on him showing up, balancing the finances, and keeping his team on the right track.

McMurray recognizes the importance of

learning to pick yourself up after failure, both for his employees and in his own

entrepreneurial journey. McMurray found that some things like learning how to

market his business and retain employees in sales positions took some time to

master, but as he had found in the military, experience was the best teacher.

Now with over a half a decade’s experience leading Floor Coverings International

in Tampa, he has cultivated a team that inspires one another to work hard and

his immediate franchise and across his network of fellow franchise owners.

McMurray appreciates the opportunity to help his employees’ professional

development while helping strengthen

his business at the same time. His team

has played an integral role in the success

Floor Coverings International has seen in the Tampa area. McMurray and his wife

commit to working with their employees

and customers every day to deliver the top-

shelf customer service that Floor Coverings International has developed a reputation for producing. As McMurray likes to remind his staff, “Remember, we were made to serve others.”

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HAVE YOUR SAY: Bill McCarver | StretchLab

Bill McCarver

Life as a Veteran Bill retired from the Army in 2010 after spending seven years in Fort Hood, TX, a premier division. He went on to work for the Department of Veteran Affairs and looked forward to living as a family man and spending time with his grandchildren.

However, since leaving the Army, he has dealt with chronic shoulder and hamstring injuries. Physical fitness had always been an essential part of his physical and mental well-being, but the daily pain was becoming unbearable.

He would regularly visit an orthopedic surgeon for the pain, but nothing seemed to stick. The pain would always come back, and Bill stayed in this uncomfortable cycle for twelve years.

The frustration of not being able to play with his grandkids energetically and enjoy the activities he once loved had Bill searching for relief. After finding assisted stretching on Google, Bill decided to try it as a last desperate attempt to cure his pain. He worked in Dallas, a nearly twohour commute to his home in TempleBelton; however, there was a StretchLab nearby. He signed up for a consultation and began stretching twice a week for 50 minutes.

Bill noticed an incredible decrease in pain within just a month and a half. Then, after six months, Bill recalls his improvement of being just short of a biblical miracle – he is pain-free! Now, Bill lives a lovely life with his family, playing with his grandchildren and helping other Veterans experience the same relief.

About Bill’s ‘Miracle’: StretchLab: StretchLab offers a variety of one-on-one personalized stretching services including a 25-minute stretch that concentrates on the client’s current stretching needs, as well as a 50-minute head-to-toe deep stretch that addresses all major muscle groups.

Flexologists™ hold a nationally recognized certificate in assisted stretching, as the Flexologist Training Program is accredited by the Institute for Credentialing Excellence, a first in the field of assisted stretching and something no other brand offers. Monthly memberships are available for four or eight visits per month, as well as drop-in stretches.

Assisted stretching worked for Bill because of the one-on-one stretching technique in which a trained professional guided him through a series of stretched, with the aim of improving flexibility, range of motion and freedom of movement, specific to Bill’s personal needs.

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From the Field to Franchising: With StretchLab becoming such a huge part of 61-year-old Bill’s life and his desire to retire creeping in, he knew the twohour commute to get stretched would soon become intolerable. He also recognized the large community of retired military veterans in Temple-Belton who could benefit from assisted stretching. Thus, Bill decided to look into opening his own StretchLab. He used much of his retirement savings to fund the studio and celebrated StretchLab Temple-Belton’s grand opening in July 2023. Bill understands many people in constant pain don’t understand why; his main focus now is to help people feel their best through assisted stretching.

Additionally, with Bill’s new focus on spending as much time with his family as possible, the StretchLab studio has turned into a true family-operated business with his daughter, Christina Botha, working as the Sales Manager, allowing them to spend more time together not only personally, but professionally.

How Past Experience Helped Shape Present: Bill’s past has helped prepare him for his entrepreneurial journey. He draws from his military experience in everything

he encounters. From unforeseen circumstances to decisions to fuel success, Bill can tap into the military decisionmaking process and handle the situation quickly and effectively.

Recognizing the circle of retiring from the Army first-hand is valuable when encouraging other veterans. After retirement, many people feel that their whole purpose for existence has been taken away, and they lose all selfdiscipline.

even to consider franchising, thanks to

all the help offered for those looking to

start a small, thriving business and bring a sense of purpose back into their lives!

Final Thoughts -- Breaking the Stigma with Men: Something that Bill is very passionate

about when attracting new customers to his business is breaking the stigma of what men thing about stretching. Bill

understands that many men in the local

“There are a lot of broken Veterans,” says Bill. “However, the emotional part of stretching is completely underestimated.

StretchLab Temple-Belton is filled carefully with empathetic Flexologists who, in addition to stretching you, spend 1-on-1 meaningful time with you, which can make a difference for many people.”

community view stretching as ‘feminine.’

Bill is happy to serve his entire community, but especially fellow Veterans. He encourages them to try assisted stretching for themselves and

a membership! Bill is certain that his new

This is because most men have very limited knowledge of what assisted

stretching is or understand the concept

of StretchLab. However, Bill is looking to break down this wall of ignorance.

Every time he has taken a man, or a fellow Veteran to StretchLab, they have left with location is destined to make a difference

in people’s lives, even if they don’t know it yet.

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focus: Coment Cleaners

Who Dares Wins

“I had gone from flying an attack helicopter to flying a desk, not to mention the lack of brotherhood, so I looked for something more exciting and challenging,” he said.

Not fixed to one location or industry Dan went searching and found a home and business in New Mexico. Surveyng businesses for sale, a run down dry cleaners caught his eye. Dan saught advice from local experts and small business consultants who advised him that a dry cleaning business was not likely to be suceessful. With the british SAS motto in mind – ‘Who Dares Wins’ – Dan followed his instincts and decided to purchase the Comet Cleaners and Laundry franchise. Being a part of a successful franchise system was a decision he never regretted.

When Dan Schneider was young he knew he wanted to own his own business. He studied business at the University of Notre Dame before becoming an Army officer and helicopter pilot for the 1st Cavalry Division. He was stationed at Fort Hood, Texas and flew the UH-1 Huey and the AH-1 Cobra attack helicopter in Desert Storm.

After a few intense years in the Army, including flight training, Airborne and Air Assault schools, and serving in Iraq with the Cavalry, he realized he did not want to make a career out of the military, so began looking for other opportunities. He spent a year in the corporate world of pharmaceutical sales before deciding to follow his dream of being an entrepreneur.

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In May, Comet Cleaners and Laundry will be celebrating their 30th anniversary, a success which Dan partially attributes to his military career. “The military was very formative for me and, in many ways, still influences how I run my business and life. Discipline, structure, systems building, standard operating procedures, teamwork, accountability, goals and objectives, faith – these all carry over into the entrepreneurial world. Recruiting and keeping talented people is an ongoing task if you want to stay ‘mission ready.’ This means developing leaders who see your vision and want to grow with you.”

With little knowledge of being a business owner or running a dry cleaners, Dan relied heavily on the advice and knowledge of the Franchisor, Jack Godfrey. Armed with the support, guidance and knowledge that Jack provided to him, Dan rebranded and expanded. “We started with one franchise plant and a drop store

with a different name. I had a sense that branding was important so within a few months, we turned the drop store into a Comet Cleaners and Laundry and started processing there as well. By the end of the first year, that store’s sales quadrupled. We added a third plant six years later. As we start our 30th year of business, we have never had a single year (outside of Covid) that our sales have not increased over the previous year,” he says.

When asked about owning a franchise Dan recounts that, “throughout the process, the franchise was always looking to help us to succeed. Their corporate culture is a family culture, and that has always stuck with me. In building my own culture, I remembered that one year in corporate America. I never wanted to have a faceless, cold business that treated its people like a means to an end. We treat our staff like family, try to give them a place of belonging and a work environment that they’re proud to be a part of.”

Dan says that, “Over time, I was able to enjoy the freedom (and responsibility) of being an entrepreneur. Coming out of the military, I knew the importance of strategic planning and being prepared for any contingency. You can’t see everything that can happen, but you can be prepared and make adjustments. I find that it is easier today to manage 50 employees then it was to manage five at the very beginning.”

There was a steep learning curve, however, but with the support of the Franchise he was able to learn quickly on the job. The learning curve included everything from personnel management, to fixing boilers, quality control, to stain removal techniques. Even today he still meets up with Jack to discuss trends in the market, ways to adjust business models in a changing economy, and any modernizing of equipment that helps efficiency. He recalls the advice of his mentor, Joel Fink, from the franchise. “Your main competitor,” Joel told me, “is not the other cleaners up the street.

Rather, it’s the washing machine sitting in every home. So, if they come to you, it’s because you provide a friendly service at an affordable price. Treat them like family and they’ll come back.”

Being a Comet Cleaners and Laundry franchise owner means being part of the largest family-owned dry cleaning chain in the USA. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a

whole. With experiences like Dan’s, it is clear that Comet Cleaners and Landry is an easy and straightforward business model to follow. The Comet system is proven, so you have more time to focus on growing your business. When asked what Dan might say to prospective franchisees, he says: “It’s a great business model and run by good people. Comet Cleaners and Laundry is a known and trusted name in the industry.”

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snapshot: Gotcha Covered

Bryan Baldwin announced as new owner for

Gotcha Covered of Edmond Former Marine takes the reins of established window treatment consultation business

Gotcha Covered, a leader in custom window treatment consultation in the U.S. and Canada, welcomes Bryan Baldwin to the franchise family.

He is taking over as the owner of Gotcha Covered of Edmond.

It’s currently the only location in Oklahoma.

Baldwin enters the franchising world after 25 years of working in human resources in corporate America.

“Twenty-five years of working in corporate America was all I could take,” said Baldwin, a Marine veteran. “Owning a Gotcha Covered meant independence and the ability to manage my own schedule.

That played a big role in my decision to join the franchise. I wanted to avoid being gone for 12 hours a day. I pretty much missed the first half of my kids’ lives because I was always gone.”

Baldwin said he is excited to be taking over Gotcha Covered of Edmond because he likes selling products that improve customers’ homes.

“We aren’t repairing or dealing with problems,” Baldwin said. “It’s awesome to work with customers who want to make 68 Franchising MAGAZINE USA

their homes nicer and have their trust in a top-quality company like Gotcha Covered.”

With an emphasis on end-to-end consultations, Gotcha Covered of Edmond provides the best in soft and hard window treatments to homeowners in the north metro area of Oklahoma City by offering a variety of blinds, draperies, smart solutions and much more.

“Gotcha Covered is nothing without its excellent franchise owners,” said Paul Linenberg, president of Gotcha Covered.

“They are the ones interacting with customers daily and providing excellent customer experiences. We are confident Bryan (Baldwin) will do the same for the Edmond community. He has shown the work ethic and dedication it takes to be a successful Gotcha Covered owner, and we are excited to see the results he brings to the franchise.”

Adding 40 new franchise locations in 2022, Gotcha Covered currently has over 155 total franchises across the U.S. and Canada.

The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of Edmond, visit www.gotchacovered.com/edmond/

About Gotcha Covered: Gotcha Covered is a leader in custom soft and hard window treatment consultation in the U.S. and Canada. Flying under their Gotcha Covered flag since 2009, they offer custom window treatments including blinds, draperies, shutters and much more.

They offer end-to-end consultation with the customer’s specific needs and goals in mind. The company currently has over 155 total franchises across the U.S. and Canada.

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Beans & Brews Coffee House has been around since 1993, when the Laramie family opened shop next to Salt Lake City’s beloved hangout, Liberty Park.

The family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. They soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, Idaho and Nevada.

The Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. They carry on our best

Business Finance Depot

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. Our guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. And we dig getting to know newcomers and welcoming them to the Beans community.

Come in for a cup, alone or with a friend, and make yourself at home. And let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. Cheers, and stop by soon.

Contact: Kim Falk Email: kfalk@beansandbrews.com

Business Finance Depot specializes in packaging equipment leases and SBA Express Working Capital loans for start-up and existing businesses.

Our company also works with SBA 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.

Our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 Contact: Paul Bosley

Clayton Kendall

materials including uniforms, signage, branded merchandise and print collateral.

Clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system.

Our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

Comet Cleaners Franchise Group, LLC Become a part of the largest family-owned dry cleaning chain in the USA through our franchising opportunities. Be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. Comet Cleaners and Laundry Services is here to help you help others. Our 60 years of brand history speaks

Drybar Shops Franchising Drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! Drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!

Drybar is more than just beautiful hair in about 45 minutes. It’s the experience, the happiness and the confidence women feel after a fresh dose of Drybar!

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Beans & Brews Coffee house

Clayton Kendal is the single source marketing solution for dozens of national franchises.

Contact: Dan Broudy, CEO Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information: Contact: Jack D. Godfrey Jr. Phone: 888-461-3555 Email: franchising@cometcleaners.com Website: cometfranchising.com

In addition to the strong brand and customer experience established by Drybar you will benefit from the infrastructure of being part of WellBiz Brands, Inc. A best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, WellBiz Brands, Inc has developed resources to help you every step of the way!

For more information please contact Kelli Schroeder at: Ph: 303 663 0880 E: Leads@Drybarshops.com https://www.drybarshops.com/franchising/

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Fastsigns® Now more than ever, businesses look to FASTSIGNS for innovative ways to connect with customers in a highly competitive marketplace.

Our high standards for quality and customer service have made FASTSIGNS the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas: • #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row • Franchise Business Review FBR50 Franchisee Satisfaction Award 2006-2015 ®

filta environmental Filta’s environmental franchises have been handling the tough but essential job of fryer management and cooking oil filtration and removal (and other important related tasks) for restaurants and food establishments for over 20 years.

Our proprietary filtration system gets more life out of commercial cooking oil, saving our customers time and money, and our ability to recycle oil once it’s outlived its usefulness means protecting the environment from spills and haphazard disposal.

every week, and when you partner with us to open your Filta Environmental Kitchen Solutions franchise, you’ll enjoy the freedom of being your own boss, benefit from unmatched franchisor support, and tap into multiple revenue streams that leave the environment healthier and employees safer from the risk of painful burns and other accidents.

The best way to learn more about what it takes to invest in one of our Environmental Franchises is to contact us for more information. Filta offers a $5,000 franchise fee discount to Veterans.

Today, Filta meets the needs of over 7,000 customers

Phone 866 513 4582

Generator Supercenter

By becoming a Generator Supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

Generator Supercenter is the #1 seller of Generac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

People know our brand name and trust the brand products that we offer. Generator sales are part of a growing industry that appeals to both the public and private sectors.

grease monkey Founded in 1978 and part of the FullSpeed Automotive® family of brands, Grease Monkey® has grown to more than 500 centers internationally with operations in the United States, China, Colombia, Mexico, and Saudi Arabia.

The brand has flourished, thanks to a commitment to customer service, innovation, and driving strong ROI for franchisees.

One reason Grease Monkey is a great business opportunity is because nearly everyone in America drives, and more than 99% of the vehicles on U.S. roads need regular oil changes. Americans cumulatively drive about 3.2 trillion miles per year, and Americans are keeping their

Honest Abe Roofing Since 2007, Honest Abe Roofing has been installing, repairing, and maintaining residential and commercial roofs. Within just 5 years of franchising, HAR has expanded into over twenty locations.

Honest Abe Roofing has been awarded Entrepreneurs Top 500 Franchises of 2022, and Qualified Remodeler’s Top 500 Franchises of 2023.

Founded in the small town of Terre Haute, Indiana, Kevin Newton launched his small-town business and slowly gained customers from his friendly demeanor

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• Franchise Research Institute World Class Franchise 20112015 • Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015 • CFA Franchisees’ Choice Designation 2004-2015 • FASTSIGNS is one of only a handful of franchises approved for $21 million in SBA financing for approved franchise candidates FASTSIGNS has over 400 markets approved for development in the US and Canada and is also seeking Master or Area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com Or visit our Website: www.fastsigns.com

For more inforamtion: Contact: Glenn Leingang Phone: 281-251-6100 Email: glenn@generatorsupercenter.com Website: generatorfranchise.com

vehicles longer than ever before. According to research conducted by S&P Global Mobility, the average age of light vehicles in the U.S. rose to an all-time high of 12.2 years in 2022. This is the fifth straight year the average vehicle age in the U.S. has risen. Drivers understand that to extend the life of their vehicles, routine maintenance is a must.

Even if you don’t have automotive repair experience and are simply exploring the industry because of its stability and strong margins, you can be assured that you will be backed by a large franchise support team dedicated to your success. We provide training, marketing support, and a wide range of tools to help you find customers and serve them well!

and skilled roofing craftsmanship. Within a few years, Newton took initiative to grow his small business into something bigger, and better. Upon this new direction, his business took off, and Honest Abe Roofing began growing into a large corporate roofing franchise, with its one-of-a-kind small-town feel. Since opening, Honest Abe Roofing has never stopped growing!

Contact our VP of Franchise, Brian Kiefer, at brian@honestaberoofingfranchise.com to learn how you can become a leader in the roofing industry. https://www.honestaberoofing.com/

Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. It is regularly recognized as a top franchise by third-party franchise and business publications, including CNBC.com, Entrepreneur. com and Franchise Business Review.

Image One franchisees work for themselves in a unique relationship with the franchise company. Image One provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. Image One

Kumon North America Inc. High school math teacher Toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

Realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

Mayweather Boxing + Fitness After 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners.

Mayweather Boxing + Fitness studios have now become the gold standard in boxing group fitness.

Designed for Greatness – With over 100 locations open or in development, Mayweather Boxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time. $22B Industry – Fitness is back, and it’s stronger than ever

McMillan PLLC McMillan PLLC is an innovative law firm focusing on commercial real estate law, financial services, and business law.

Our attorneys are licensed in North Carolina, South Carolina, Georgia and Tennessee, and serve our clients from the firm’s Charlotte and Charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

NerdsToGo Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo! Computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. That is why NerdsToGo is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. Ongoing training is delivered both at Image One’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

Image One has commercial cleaning franchise locations covering Chicago, Cincinnati, Dallas, Denver, Detroit, Fort Myers, Nashville and Orlando. Franchise territories are available nationwide.

For information on the franchise, visit http://ImageOneUSA.com

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Image One USA

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

Today, at locations throughout North America, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444 Website: Kumonfranchise.com

before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented Growth – With so much momentum behind the brand, Mayweather Boxing + Fitness is already one of the fastest growing franchise opportunities in the United States, and is continuing to take the market by storm.

Contact: Ryan Reeves Email: ryan@mayweather.fit Website: https://mayweatherfranchise.com/

specific needs of franchisees. Our founder, Shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan PLLC prides itself on providing legendary service at fair rates.

For more information contact Shawn McMillan at: Phone: (980) 585-1260 Email: Shawn@McMillanpllc.com Website: https://mcmillanpllc.com/

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. This means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry.

Contact us today to learn why NerdsToGo is one of the fastest growing computer service and technology franchises in the United States!

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Next Health

Therapy, Hormone Optimization, Ozone Therapy, and Aesthetics.

Next Health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

As a one-stop shop of premium wellness services and technology, Next Health gives you the tools you need to live your healthiest life. Our experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

Health is the abundance of vitality.

The Next Health journey is a medical, data-driven approach empowering you to live healthier, longer.

Conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, Next Health Members and Guests can enjoy: NAD Therapy, IV Therapy, Cryotherapy, Infrared Therapy, Hyperbaric Oxygen

OHM Fitness OHM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMS) technology integrated into a small group setting.

The EMPower Suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. It is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. OHM Fitness is the first fitness franchise to offer this wireless EMS technology in a group setting.

Remedy Spa & Salon Suites Remedy Spa & Salon Suites first opened its doors in Atlanta, Georgia in 2018. As an attempt to enter the highly profitable health and beauty industries, Remedy Spa & Salon Suites came equipped with 22 fully leased salon suites. To date, they have opened three locations through Metro-Atlanta.

Amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances.

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For more information contact Vanessa Kekina at: Phone: 310-295-2075 Email: marketing@next-health.com Website: www.next-health.com

The technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. OHM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of HIIT training. It is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. It doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

Contact: Doug Payne Phone: (480) 582-2900 Email: franchisees@ohmfitness.com Website: www.ohmfitness.com

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

Remedy Spa & Salon Suites already has an established market presence and substantial market penetration in Atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

www.remedysalonsuites.com/franchise

SYNERGY HomeCare

or developmental disabilities, chronic health conditions or recovering from illness or surgery.

remedysalonsuites@gmail.com

SYNERGY HomeCare is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U.S.

No matter what each person’s circumstances are, SYNERGY HomeCare steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

The company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

For more information please contact Mike Steed at: 888-578-5357 mikesteed@synergyhomecare.com SYNERGYHomeCareFranchise.com

Established in 1984, The Entrepreneur’s Source® is North America’s leading Career Ownership Coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their Income, Lifestyle, Wealth and Equity goals.

The Entrepreneur’s Source® has grown

The Goddard School Goddard Systems, LLC, is the manager of The Goddard School® franchise system. The Goddard School is the acknowledged leader in the premium early childcare and education market segment.

The Goddard School has been consistently named one of the top childcare franchises in the United States by Entrepreneur Magazine and one of the Top 200 franchise systems (in worldwide sales) by Franchise Times.

Children learn best through experience. For 35 years, The Goddard School has employed

United Defense Tactical Founded in 2019 and franchising since 2023, United Defense Tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals.

Wes Fox, Founder and Chief Instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United Defense Tactical as a way to bridge that gap. Members at United Defense Tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

wellbiz brands inc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, Amazing Lash Studio®, Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

Xponential Xponential is the largest global franchisor of health and wellness brands.

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in North America.

The Entrepreneur’s Source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about The Entrepreneur’s Source, please visit entrepreneurssource.com.

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The Entrepreneur’s Source

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

The Goddard School serves more than 90,000 students from six weeks to six years old in more than 600 Goddard Schools in 37 states and Washington, D.C. To learn more about The Goddard School, please visit GoddardSchool.com.

For more information about The Goddard School franchise system, visit GoddardSchoolFranchise.com.

Courses range from beginner through police or military level experience. Our Reality Based Threat Training concept is a cutting-edge approach to training individuals in real-world threat scenarios.

Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact Ken Lynch Phone: (949) 612-2711 ken@uniteddefensetactical.com https://uniteddefensetactical.com/

offer exceptional, service-based experiences through recurring revenue models.

Our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U.S. states and 22 additional countries.

Through its mission to make health and wellness accessible to everyone, the Company operates a diversified platform of eleven brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

Xponential’s portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, STRIDE Fitness, Rumble Boxing, BFT, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the Inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

In partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U.S. and internationally, with

For more information contact Rachel Engel at: Phone: 949 346 3000 Email: salesinfo@xponential.com Website: www.xponential.com/franchising

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Get the App cover story: Xponential Hernandez’s initial foray into franchising was with Amazing Lash Studios, and she has since opened three locations of that brand. To diversify her portfolio, she signed on to open a pair of CycleBar studios in the Inland Empire in Southern California. CycleBar Redlands opened in 2021, followed by CycleBar Cucamonga in 2022 and both studios have quickly become standout locations.

How a Journalist, teacHer and FresH college grad Found Financial Freedom tHrougH Fitness

Notably, her studios are celebrating a milestone of $1 million in revenue in 2023. Hernandez credits her success in fitness franchising to her unique experience as a teacher and technology aid.

“In a classroom setting, you must juggle the needs of 30+ students, which is a lot like running a business where multiple tasks, employees, and members require your attention every day,” she said. “As a teacher, I also had to have a lot of compassion and empathy for my students, which has translated really well to CycleBar, where we pride ourselves on building community and providing excellent hospitality.”

Ashley Allen Prashanthi Musapet, rumble Boxing

raquel Hernandez, cycleBar

Every January, millions of Americans resolve to live healthier lives by joining a gym or starting a new fitness routine. “New Year, new me,” as the saying goes. And those who stick with their resolutions will indeed feel renewed by the physical and mental health benefits of exercise.

Beyond the physical and mental, the fitness industry also offers incredible professional and financial benefits for entrepreneurs seeking a new business venture. Just ask Prashanthi Musapet, Raquel Hernandez and Ashley Allen. These women made a resolution to be their own bosses by opening different boutique fitness franchises. In turn, they have made an undeniable impact on their local communities and found empowerment, joy and financial freedom.

Prashanthi Musapet Musapet is the owner of Rumble Boxing in Livingston, NJ. Her path to fitness franchising is a winding one, as she worked in broadcast media for 15 years before discovering Rumble.

Originally from Oklahoma, Musapet found a job at the NBC affiliate station in Tulsa after graduating college. She worked her way up from assignment desk editor, answering phones and uncovering breaking news to web producer. From Tulsa, Musapet moved to New Jersey, where she became a TV producer for a small South Asian TV station and eventually News12 New Jersey in 2010.

Musapet had always been interested in fitness, but her passion was ignited in 2015 when she joined a local boxing gym as a member. In fact, she enjoyed the workout so much that she ended up producing a News12 segment featuring the kickboxing gym.

She continued to showcase the gym in later fitness segments and 10 Franchising MagaZinE Usa

Allen’s journey to fitness, and eventually franchising, started back in college at Temple University when she was looking for a workout beyond weightlifting. During her junior year, she found Pure Barre through a Craigslist ad seeking teachers and jumped on the opportunity to try a class.

Ashley Allen, Pure Barre

became an instructor, eventually finding her way to Rumble in 2019 and immediately falling in love with the brand’s workout.

In 2020, Musapet found herself at a crossroads as she had recently gotten engaged and the pandemic was emerging. She no longer wanted to be a journalist due to the erratic work schedule and frequent travel, so she started looking for a new career opportunity.

While looking for a new role, she thought about Rumble as a potential career shift and soon realized that Xponential Brands had recently acquired the boxing concept and were franchising.

After discussions with her family and husband, everybody thought franchising with Rumble would be a great opportunity, and she signed on as a franchisee in the summer of 2021.

Since opening the doors of Rumble Livingston in August 2022, Musapet and her team have grown the studio to around 370 members, making it one of the brand’s best-performing locations.

While Musapet follows the franchise blueprint laid out by the Rumble Corporate Team and Xponential, she leans into her journalism experience to allow her studio to shine. With a talent for editing video content, she helps craft fun and engaging videos for social media, some of which are even being used by Rumble studios in Australia. She was also the first Rumble franchisee to partner with an animal shelter and hosted a pet adoption event to celebrate the Livingston studio’s first anniversary.

“Do not let anyone tell you that you can’t do it,” said Musapet.

“There is always a way around the word ‘no’. If one door closes and another closes, go through the window! Go through the doggy door! There are many ways to reach your goals. Never take no for an answer or accept it as final.”

Raquel Hernandez Hernandez went from running a 4th-grade classroom of 30+ children to running five small businesses in Southern California.

She was instantly hooked, and quickly entered teacher training.

VOL 12, ISSUE 1, janUary 2024 Being an instructor became a joyous side hustle for the rest of her time at Temple, and when it came time to graduate, Allen looked for ways to take her love of barre to the next level.

coVer Story

She had always been interested in opening her own business, as her father owned a clothing store for many years and now operates a

Takuma Boutique Hotel in Jamaica. After researching Pure Barre’s Xponential franchise opportunity and consulting with her father, she took a

finding financial leap and signed on to open a studio shortly following graduation. freedom Through In 2012, she opened the first Pure Barre studio in Connecticut Pure Barre Greenwich, and swiftly discovered that she had a knack fiTness for business ownership, learning to manage a team of employees and instructors and leveraging her boots-on-the-ground experience

an instructor to make her team even stronger. For six years, she whats new! assuccessfully ran the Greenwich location and felt it was time to

announcementS from the induStry

open a second studio as she approached 30 years old.

In 2019, she opened Pure Barre White Plains in the suburbs of New York City, and despite the challenges that pandemic threw her

in 2020, both studios are still thriving to this day. Even as she skip College,way juggles the demands of multi-unit franchise ownership, she still open ashowed FranChise “I couldn’t have predicted where I’d be now, even if you manages to teach 10+ classes a week. me in a crystal ball ten years ago,” said Hernandez. “Franchising was my ticket to professional and financial freedom.”

“Teaching is my first love, and 13 years later, I still enjoy teaching just as much as I did on day one,” said Allen. “When you’re running a fitness studio, you have to be truly passionate about After nearly ten years of teaching grade school in San Bernardino, every aspect of the business. Most definitely the workout, but also CA, Hernandez became a technology coach in the classroom and your staff, the members, and even the retail. That’s what leads to discovered a passion for the business side of education. That’s 4 SpotlightS of a time Study success.” when she started seeking out business opportunities that would

Deep Dive into Your DaY

allow her to keep helping others while tapping into her experience as an educator, which led her to the beauty and fitness industry.

special feature

To learn more about Xponential’s family of brands, visit www.xponential.com/franchising

business serviCes

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