HEALTH AND FITNESS FRANCHISING FEATURE SUPPLEMENT FROM FRANCHISING USA

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FranchisingFeature Health & Fitness

a p ril 202 1

#3 rules for

surviving and thriving

in the new covid normal

in the

stretch zone jump into a healthy lifestyle

with Altitude trampoline park

how to navigate fitness studio operations post covid-19

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what’s new!

RETRO FITNESS OFFERING VACCINE MEMBERSHIP INCENTIVES

According to the CDC, 71.6% of Americans are overweight or obese. Recent reports have shown that the average weight gain amid the pandemic is now over 20 pounds. We will get past the virus, but according to The National Health Institute over 300,000 people die every year due to obesity related causes.

Andrew Alfano, CEO of Retro Fitness, said he believes that public health is about living your healthiest life. To promote this ethos, starting this month they are offering a zero down and zero commitment membership to anyone who has been vaccinated.

“Our Vaccine Offer is a way for us to incentivize people to not only get their vaccine, but to also take the bigger step in getting back to the health club and get fit,” he said.

“Why the offer? Because Retro Fitness, and all health clubs, are in fact an extension of healthcare. We felt the need to do our part in creating a healthier America and get real about the journey we want to take with our members. Our brand footprint already extends beyond the four walls of our clubs by including healthy eating segments, mental health, at-home fitness, and more into the lives of Americans to promote a healthier world.” https://retrofitness.com/

SOLA SALON STUDIOS OPENED 60 NEW LOCATIONS IN 2020 brand’s reputation as the leading salon studios franchise, has positioned Sola for tremendous future growth as it remains on track to eclipse 600 locations in 2021.

“While 2020 brought unique challenges to Sola and our industry overall, it presented the opportunity for us to band together and unite in ways we never thought of before, and showed us just how resilient we are,” said Christina Russell, CEO of Sola Salon Studios.

Sola Salon Studios, the world’s largest salon studios franchise, reported significant growth in 2020, opening 60 new locations and signing 43 franchise agreements to develop 113 new salons throughout the U.S. and Canada over the next several years.

Of the 43 new agreements, 26 were signed with new franchisee groups and all but one joined after nationwide shutdowns of salon businesses as a result of the COVID-19 pandemic. This strong performance through an unprecedented year, coupled with the

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In contrast to open concept footprints found in most traditional salons, each of Sola’s locations features a collection of 20-40 boutique, move-in-ready salon studios with floor-to-ceiling walls and glass doors that fully close, allowing stylists to operate their individual businesses in the safety of a completely private one-onone space.

Sola’s unique layout and intentional design resonated with many beauty professionals and their clients as they navigated updates related to COVID-19 and ongoing social distancing measures stemming from the pandemic. www.solafranchising.com

DEMAND FOR MOBILE SERVICES ON THE RISE AtmosEffect® Fitness, a new and innovative mobile fitness concept that is reinventing the definition of a gym, announced the launch of its national franchise opportunity. Established in Tampa, FL in 2018, AtmosEffect® was one of the first mobile gym franchises in the U.S. The concept offers consumers the opportunity to have a private, convenient, and highly effective fitness experience that comes right to their front door.

“Because the core of our model is based around at-home, outdoor and virtual fitness services, we were able to fill a void and serve a need that our brick-and-mortar counterparts were not able to, which not only allowed us to survive, but to thrive,” said Co-Founder, Joel Balaban.

AtmosEffect® specializes in at-home personal training (outdoor and indoor), boot camps, custom events, corporate fitness, and virtual personal training. The concept addresses most of the common barriers that keep people from exercising

and reaching their goals, namely, “gymphobia”, a lack of time, a lack of know-how and accountability.

This mobile fitness concept offers potential franchisees some of the lowest start-up costs and lowest overheads in the fitness industry. AtmosEffect® provides a unique and fresh opportunity for personal trainers, gym managers, fitness enthusiasts and

entrepreneurs to become gym owners and to standout in the fitness industry with a concept that offers true differentiation.

To learn about franchise opportunities, visit www.MobileGymRevolution.com To learn more about the concept and schedule a session, visit www.AtmosEffect.com installing sneeze guards between nail artist and guest, contactless check-ins, protective shields for guests, and creating increased

distance between nail stations so members and guests feel at-ease while getting services.

In response to a growing demand for a safer nail polish, PROSE launched

their own line of non-toxic,vegan nail

polishes, Nail Poetry, to further complete

PROSE NAIL SALON LEADS THE WAY IN SALON SAFETY PROSE, a leading innovator in the hand and foot care space, offers upgraded safety measures and the strictest sanitation methods post COVID-19.

Since its inception, PROSE has offered high quality manicure and pedicure services in a clean, and comfortable environment that prioritizes the health of all visitors.

Years before wellness trends entered the mainstream, PROSE always focused on

providing the safest experience - from the

high-end, non-toxic products the boutique offers to its medical-grade sterilization equipment.

Within the last year, PROSE has

implemented new measures such as

their mission of providing a toxic-free environment without harmful fumes.

The highly pigmented nail lacquer was

created by a PROSE nail artist to provide a

top quality option for PROSE members and guests during their salon experience. The

50 color collection of Nail Poetry offers a wide range of on-trend and classic shades with a long lasting shine. The nail polish

line is vegan, cruelty-free and hand-crafted in small batches in the USA.

https://www.myprose.com/

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what’s new!

PHENIX SALON SUITES OPENS 300TH SALON LOCATION

making her personal mission align closely with that of Phenix Salon Suites.

“After working with a number of diverse business concepts, I was looking for the

perfect opportunity to engage my passion for the beauty and lifestyle industry.

Once I came across Phenix Salon Suites’

business model and mission, I realized that I had found the right match,” said Randa

Shebly-Cobb, owner of the brand’s 300th location in Atlanta. “I feel lucky to join

the company at this time of exponential

growth. I relish in the opportunity to put Phenix Salon Suites enters 2021 with sweeping achievements and continued expansion, embodying its reputation as the leading salon suite rental franchise now with 300 locations nationwide.

Shebly-Cobb joins Phenix with a strong

New franchisee, Randa Shebly-Cobb, who signed a multi-unit agreement in 2020, opened the brand’s 300th salon location in Atlanta in February.

passion for pursuing business ventures

background in executive leadership and

entrepreneurship as an expert in various

industries. After opening her first company at the age of 22, she has never lost her

across the globe. Supporting and mentoring minority entrepreneurs in the lifestyle

industry is close to Shebly-Cobb’s heart,

my favorite acronym, TEAM: Together

Everyone Achieves More, into practice in partnership with Phenix Salon Suites.”

“Embodying all the characteristics of a Phenix franchisee, we are so excited to

see Randa continue her entrepreneurship

journey with our brand,” said Brian Kelley, President & COO of Phenix Salon Suites.

www.phenixsalonsuitesfranchising.com

ANYTIME FITNESS RANKED A FASTEST-GROWING FRANCHISE BY ENTREPRENEUR MAGAZINE Anytime Fitness recently ranked tenth in the list of the Fastest-Growing Franchises, published in the March issue of Entrepreneur magazine.

“Nothing can stop the smartest franchises from growing—not even a pandemic!” says Jason Feifer, Entrepreneur’s editorin-chief. “We’ve been impressed with how innovative franchises have pivoted and adapted this past year, and are happy to celebrate the ones who keep pushing forward and growing.”

Franchises on this list are ranked based on the net total of units (both franchised and company-owned) added globally from July 2019 to July 2020, with ties broken based on percentage growth. (In previous years, only US and Canadian unit growth was considered—2021 marks the first year

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that the ranking is based on systemwide growth, in recognition of the increasingly global nature of franchising.) Anytime Fitness’s position in the Fastest-Growing Franchises ranking is evidence of the strength and appeal of its concept, even during challenging times.

Anytime Fitness is the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4.2 million members at more than 4,800 gyms and is the only franchise of any kind to have locations on all seven continents. All franchised gyms are individually owned and operated and features the “Anywhere Access” policy which allows members access to any Anytime Fitness gym worldwide. www.anytimefitness.com

MY EYELAB CELEBRATES SUCCESSFUL 2020

My Eyelab, a retail brand of Now Optics, opened 28 new locations in 2020, bringing its total to 99 stores, 48 of which are franchised and 51 corporate.

In addition to an 83% same store sales increase, My Eyelab signed 57 new franchise deals, a 200% increase in new units compared to 2019, largely thanks to the 23 discovery days the company held.

My Eyelab also recently ranked in the top 100 of Entrepreneur magazine’s Top 500. A highly sought-after honor in the franchise industry and an invaluable source for potential franchisees, the Franchise 500 ranked My Eyelab 95th for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.

TOP AUSSIE MARTIAL ARTS BRAND NOW OFFERING FRANCHISING OPPORTUNITIES IN USA Infinity Martial Arts - an Australianborn fitness franchise specializing in Brazilian Jiu Jitsu (BJJ) - is bringing their high-level martial arts training to the USA. Established in 2005 in Queensland, Australia, Infinity is now Australia’s largest franchised martial arts academy.

Commercial Director Ben Smith joined the group in 2006, helping to transition the brand from a single martial arts club to a fledgling global franchising network (Infinity now has schools now in Kuala Lumpur and the UK), with trophy-winning schools that dominate the tournament scene.

“We are very proud of our achievements on the BJJ comp scene,” said Smith. “The last four major tournaments we entered we have won and we hope to carry this through the rest of 2021.”

Infinity’s programs focus on a self-defence style of martial arts and combat sport.

Classes range from expert to beginner and are suitable for both adults and children.

Infinity’s easy-going environment is friendly and welcoming, an Aussie ethos the brand has fostered.

“We have a strong focus on creating a fun environment where members become part of the family,” Smith explained. “We have struck an optimal balance between business operational success, traditional martial arts technical instructions, and casual Aussie mat culture to be a successful BJJ franchise.”

Benefits of becoming an Infinity Martial Arts franchisee include: automated marketing and website support; step-bystep online training; business support and guidance, including legal and business advice; reduced merchandise pricing; access to seminars and the Infinity camp; programs for maximising member conversion and retention; and certification training for instructors.

To learn more about Infinity Martial Art’s franchise opportunities contact info@infinitymartialarts.com.au

“The pandemic brought so many challenges for all of us, but it also presented us with some unique opportunities. I’m so incredibly proud of my entire staff and all of the hard work they did during this difficult time. We are honored to be recognized on such a prestigious list amongst so many iconic brands,” said Daniel Stanton, Founder and CEO of Now Optics.

“We take a lot of pride in our modern approach to eyecare and use of innovative telehealth technology. Our commitment to our customers was stronger than ever in a time where they needed us most.” www.myeyelab.com

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Featu re

S i n e a d H o r a n -We b b | Fr a n c h i s i n g U S A

HEALTH & FITNESS FRANCHISES #3 Rules for Surviving and Thriving in the New COVID Normal The ongoing COVID-19 health crisis caused many of us to retreat to our cocoons. But as vaccines begin to be rolled out across the country, we are optimistic that life will sooner, rather than later, return to a new—highly sanitised—normal.

Health and fitness franchises are starting to see a resurgence of customers wanting to dust off the cobwebs and start looking and feeling good once again. But visiting the gym, salon or physical therapist in 2021 looks a whole lot different to what it did just over a year ago. Stricter hygiene and safety measures may be here to stay, and new technologies are changing the way service providers and their customers interact.

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Service-sector franchises that not only accept the new order but lead the way in introducing these changes will be the ones to flourish. Here are three rules to ensuring your health and fitness franchise is up to the challenge!

#1: Embrace necessity The old saying “Necessity is the mother of invention” is being played out before our eyes during this pandemic. Businesses who may have been experimenting or simply thinking about incorporating new technologies into their business model before COVID-19 have suddenly found themselves thrown into the deep end, forced to sink or swim.

Some concepts to lessen the amount of person-to-person contact have been relatively simple and easy to implement, like: • creating online content to keep customers engaged (think fitness classes shared through Zoom or meditation and mindfulness tutorials shared via Youtube or podcast platforms)

• informing clients about COVID-safe policies by updating content across all communication platforms (from the company website and social channels to email campaigns and booking confirmations).

Other concepts have involved a lot more effort and expense, but for those businesses determined to be ahead of the curve, they will no doubt continue to pay dividends in the long run. Concepts like: • introducing cashless, touchless payments so customers and service workers don’t need to exchange unhygienic dollar bills and coins (already a global trend that could ultimately see the end of walletbulge as we know it) • creating branded apps for customers to download and maintain their engagement (like fitness apps that track progress and keep the connection between trainer and trainee outside of the gym) • developing e-commerce platforms to encourage product sales during slow

service times (allowing customers to purchase beauty products, fitness equipment or protein powders online to maintain their health and beauty regimes even during lockdown).

It’s this ability to look ahead to see what trends and emerging technologies are going to shape the way they operate that makes a successful franchise, rather than naively hoping the global health crisis will go away so they can return to old ways of doing business.

#2: Look beyond the pandemic The pandemic has provided opportunities for businesses to rethink how they do business, creating ways to keep their customers and staff safe while also keeping their franchisees afloat through tough times. Post-pandemic, these new necessityinspired ways of interacting with customers could well remain the new ‘business as usual’.

Simple safety measures like implementing hand hygiene stations—or just having greater awareness of hand soap stocks in bathrooms (something that for many patrons has often been frustratingly overlooked)—may become standard practice long after COVID-19 has passed.

Online service options, contactless payments and greater social distancing awareness amongst staff and customers could well be here to stay. After all, if it’s keeping your customers happy now, it’s

likely these options will keep them happy in the future as well. A sudden return to “the way things used to be” may be an unattractive proposition to people who have come to appreciate the new, more hygienic way of managing their health care and fitness needs.

Which leads us to rule number three:

#3: Put people first

proven it can survive the pandemic, and

is, in fact, in high demand as people seek

ways to improve their health and wellbeing, Heath and Fitness franchises offer a wide

variety of business models—from soothing spas to intense gym work outs and

everything in between. Many businesses

have found new and exciting ways to offer these services, incorporating technology

By creating a safe, hygienic space for your employees and their clients and introducing new systems and technologies to improve their interactions, you are building an environment of trust and wellbeing.

and innovative ideas to keep customers

No matter what stage of lockdown restrictions your state is currently in—and we are all constantly learning how fickle that freedom can be—it’s essential that you follow your COVID-safe plan to the letter and keep your people safe. In doing this, you will keep them coming back, and that’s got to be good for business.

significant investment. Attend franchising

Thinking of running a health or fitness business?

happy, healthy and engaged with their offering.

With a lot of variety comes a lot of choices, so do your homework before making a

expos (even if they are virtual-only events), speak to other franchisees, and make

sure you and the brand are a good fit for each other. Make sure your franchise

of choice is strong enough to not only

survive the current trials and tribulations of the pandemic but is ready to thrive in the future. Has it put customers first by

Rather than going it on your own, joining a franchise offers security in uncertain times. Reputable service-based franchises have now had plenty of time to implement COVID-safe plans and find solutions to any practical barriers regarding customer safety. Many franchises have also introduced innovative technologies to keep their customers engaged and keep their businesses moving onwards and upwards.

creating a safe, hygienic space? Is it taking

In addition to being a sector that has

directory

on new technologies and trends to adapt to changing customer needs? If the franchise is ready to take on whatever challenges

may lie ahead, then it sounds like a fighting fit business opportunity!

To see what franchises are available, explore our Franchise Directory: https:// franchisingusamagazine.com/franchise-

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snapshot: Stretch Zone

IN THE

STRETCH ZONE Tony Zaccario, Stretch Zone President and CEO

Opening its first store front location in 2015, Stretch Zone now boasts more than 110 locations in over 22 states nationwide.

President and CEO Tony Zaccario explains how this leading practitioner-assisted stretching concept has been changing lives and is poised to double its franchise locations in the coming year.

Franchising USA: Tony, tell us about Stretch Zone’s offering.

Tony Zaccario: Whether you’re scaling Mount Everest, working on your golf swing or sitting at your desk all day, everyone knows that they need to stretch, but rarely do they do it right, or even do it at all. Stretch Zone offers what we call the Stretch Zone Method®, a unique, practitioner-assisted stretching process that utilizes a patented strapping system to position, stabilize and isolate muscles to allow for the best possible results with

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little resistance from the body. Through these proprietary stretching methods, clients can minimize body discomfort, boost their health and wellness goals, and prevent future injury. Not to mention, we help improve your joint mobility and keep muscles loose.

FranUSA: Why is there a need for this service?

TZ: We are told to eat healthy, drink water, and exercise, but stretching is

rarely included in that list – and we are here to educate more people on why it shouldn’t be left out. Stretch Zone aids athletes, senior citizens, people with medical conditions, and virtually anyone interested in strengthening their overall health by deepening the connection with their nervous system. And we’re the only stretch franchise to utilize a patented stabilization system during each and every stretch! Combined with our proprietary and nationally recognized Stretch Zone

training program we are confident we will provide the best possible experience to all of our guests.

FranUSA: What type of person would fit your franchisee profile?

TZ: From a franchisee standpoint, we

gravitate towards entrepreneurs, investors and business owners who are passionate about the brand and truly believe in the service that we provide. Whether you’re a fitness enthusiast or a retired professional, Stretch Zone offers a low-cost market strategy that serves a virtually limitless demographic base.

Recently, NFL Quarterback Drew Brees signed on as a franchise partner, board member and brand ambassador, and will be leading the charge in opening locations around the Midwest, Louisiana and Southern California.

FranUSA: How do you look after your franchisees?

TZ: We always recommend that people try our services and fall in love with the brand before moving forward. Ensuring that our franchisees feel confident, supported and in a position to thrive is our top priority – and we make sure that we’re with them every step of the way. At Stretch Zone we have a franchisee first mentality. We believe that all relationships should be a win-win and that includes the relationships with our franchisees; it’s a basic understanding that we first need our franchisees to be not just successful but happy in their ownership experience in order for the brand to continue to prosper as it has.

Drew Brees, New Orleans Saint Quarterback and Stretch Zone Partner

From the start we have been determined to focus on the unit level economics of the business. Because of that we have been able to design a business model that is incredibly simple which allows us to provide immediate and impactful support at any given moment. https://www.stretchzone.com/

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Snaphot: Perspire Sauna

Perspire Sauna Studio to Award 20-30 New Franchises in 2021 A visit to Perspire Sauna Studio feels like a relaxing retreat. All it takes is 150degree infrared heat to soothe the mind and melt the stress of 2020 away.

Guests can unwind with personalized entertainment, all while experiencing the health, healing, and immune-boosting benefits of the innovative infrared sauna technology.

Unlike traditional communal saunas, Perspire offers private full-spectrum Infrared Sauna suites. This holistic treatment combines the centuries-old sauna therapy practice (raising the body’s core temperature) with the modern science of color light therapy and infrared technology to transform the health and wellness of each individual that steps through the door.

This unique approach provides a gentle, soothing therapeutic heat that promotes relaxation, stress relief, detoxification, and improved sleep, along with the added benefit of boosting the immune system.

Infrared waves penetrate the skin, muscles, joints, and tissues to increase circulation and help rid the body of harmful toxins.

“It seems like just yesterday we were opening our first Perspire location,” said Lee Braun, co-founder and CEO of Perspire Sauna Studio. “Little did we know it would take off like it has.”

Perspire Sauna Studio CEO Lee Braun

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Today, Perspire is the first and fastestgrowing infrared sauna franchise in the United States. To date, there are two corporate locations and 16 franchise locations open. By February 2021, Perspire had exceeded all expectations, awarding

franchises in several more areas, including Arizona, California, Florida, Georgia, Idaho, Iowa, Illinois, Nebraska, North Carolina, Texas, and Wisconsin.

Heading into spring, Perspire has already gained interest from potential franchisees in Indiana, Minnesota, New York, Oregon, Virginia, Washington, and more, with a trajectory of at least 20 new franchises by the year-end, which is an impressive feat considering the challenges faced and overcome by the franchise in 2020.

The Perspire Franchise Journey The journey from start-up to successful franchise began in 2010, when Suitesweat Sauna Studio was established in the wellknown Southern California city, Costa Mesa. Five years later, co-founders Lee Braun and Ken Arsenian opted to rename the brand Perspire Sauna Studio. By 2018, with a 7-year track record of successful growth and development of their corporate studios behind them, the founders became the first to develop and offer infrared sauna studio franchises within the U.S. Fast-forward just two more years, and the brand is one of the nation’s fastest-growing infrared franchises.

Perspire’s franchise model is a recurring revenue plan that requires minimal labor and no special licensing, skills, or training from the franchisee. The initial investment ranges from $332,810 - $475,090, which includes the $40,000 initial franchise fee

“This holistic treatment combines the centuries-old sauna therapy practice (raising the body’s core temperature) with the modern science of color light therapy and infrared technology to transform the health and wellness of each individual that steps through the door.“ for a 10-year license term, along with inventory, equipment, build-out, and working capital.

“Despite recent events, we’ve been fortunate enough to stay on the same trajectory in terms of expansion and growth solely because of our naturally socially distant and personalized approach at each studio,” said Braun. “Along with following CDC and local guidelines, every studio has remained open throughout the pandemic. It’s been remarkable.”

Onsite staff is minimal, the booking process is entirely virtual, and each sauna is located within private, individual rooms – an ideal environment for entrepreneurs looking to enter the health and wellness market under current global circumstances.

The franchise’s success can also be attributed to the rich culture that Perspire delivers to franchisees. Perspire offers a comprehensive 12-week remote training program as well as a 4-day in-person training at their Newport Beach corporate office. Perspire also provides a monthly scorecard, financial analysis, and monthly support calls as a franchisee group to discuss issues, successes, and new ideas.

Perspire also offers ongoing support to franchisees through weekly status calls

to newly-opened studios in the first 12 months, and bi-weekly calls in subsequent years.

Although Perspire has garnered international interest, it plans to concentrate on expanding its domestic footprint first, focusing on helping existing franchisees grow their businesses and ensuring that each guest has the best infrared sauna experience at one of their many national studios, ultimately perfecting the Perspire franchise model and process before expanding globally. https://franchise.perspiresaunastudio. com/

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Expert Advice: Kevin MacCauley | CEO | Upper Hand

How to Navigate Fitness Studio Operations Post COVID-19 It’s now been one year since the pandemic began affecting our communities, causing an unprecedented level of disruption in the health and fitness industry.

Kevin MacCauley

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Throughout the past year, franchise studios and gyms were forced to adapt to a digital world and pivot their offerings to maintain operations and sustain a sense of community amid this time of crisis.

thoughts to their behaviors. Technology will remain an integral part of the fitness industry, so franchise owners must continue to leverage these tools to deliver exceptional client experiences.

The world continues to make strides towards pre-pandemic normalcy, as franchise studios and gyms begin to welcome clients back into their facilities.

However, it is now more important than ever for franchises to continue to adapt to support their clients and ensure they are prioritizing their health and well-being.

Prioritize customer trust and the client experience

Business success will stem from a deep understanding of your clients, from their

First, it is absolutely critical that you build and maintain trust with your clients.

From an enterprise brand level, all communications and marketing efforts should center around being a brand your customers can trust. Continue to adhere to the precautionary measures you implemented during COVID-19. For

“Continue to adhere to the precautionary measures you implemented during COVID-19. For example, continue to clean your equipment between classes so that your clients can see that you’re still prioritizing their health and safety.”

levels of comfort or uneasiness about returning to a studio or gym. Therefore, it is critical that you understand your clients and their purchasing behaviors. Some clients may not be ready to be back in an environment where they’re sweating in close proximity to others. Perhaps others may be more eager to return than they were before the pandemic.

example, continue to clean your equipment between classes so that your clients can see that you’re still prioritizing their health and safety.

Additionally, prioritizing client experience will also help you build brand loyalty among your staff, clients, and community.

With today’s technology-led world, franchises can utilize tools that provide a seamless user experience for clients that will encourage them to return to your facility.

Understand changes to purchasing behaviors As with any activity, there are varying

To understand your business outlook, you must deeply understand your clients.

This understanding is multi-faceted.

It is necessary to run the data, but you must also conduct conversations with your clients to reveal their wants, needs, and anticipated behaviors. For example, sending a survey out to your clients will help you gauge their concerns and intentions to return to your studio or gym.

Having strong insights will allow you to make smarter business decisions.

Gear up for potential changes to your business model As a fitness studio owner, you must have a pulse on all areas of your business. You must strategize your current business goals

in order to visualize the ebb and flow of your business.

Clients are going digital, which means that you’ll need to as well. Throughout the last year, fitness franchises were forced to get creative to adapt their offerings through leveraging technology in new ways. From virtual classes to renting out equipment, franchise studios were able to establish a virtual presence during the pandemic.

While some of these changes were temporary, the use of technology will remain prevalent in optimizing the client experience. Utilizing a streamlined management software or mobile app to manage your operations will be an essential way to deliver the low-contact, digital experience your clients have come to expect. Technology can be implemented throughout all stages: from a low-touch check-in process to spot booking, to convenient transaction processing.

Kevin MacCauley is the CEO and founder of Upper Hand, the leading provider of full-suite sports and fitness management software that enables businesses to achieve more while doing less. Its award-winning software has undergone tremendous growth as it continues to reinvent the sports and fitness industry and drive world class customer experiences.

For more information, please visit getupperhand.com

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Snaphot: Altitude Trampoline Park

ALTITUDE TRAMPOLINE PARK FOCUSES ON

JUMPING INTO A HEALTHY LIFESTYLE

Several studies show a correlation between physical and mental health. By taking care of our physical selves, we can help prevent some mental or emotional issues from developing.

It’s important to get an early start to wellness for the mind and body.

gain self confidence and body awareness, knowing what potential and power their bodies possess.

By engaging in regular physical activities, growing children may lay the essential groundwork for a healthy lifestyle.

Older kids have a number of options at their reach, including the Main Court, performance trampolines, a zipline, rock climbing wall, dodgeball, trampoline basketball, and more. There’s even a Valo Jump, which allows kids to jump into an interactive trampoline video game platform.

Altitude Trampoline Park offers children and their families the opportunity to make being healthy fun. Their indoor parks offer a variety of trampolines, obstacle courses, and other activities that challenge and encourage a sense of adventure. As children are able to navigate through the various rooms and courses, they can

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Also, jumping around is just pure fun!

Altitude provides an extraordinary environment that is inclusive to all ages and skill levels. Through their parks, they encourage children and families to socialize and connect with each other.

From the youngest of children, Altitude Trampoline Park offers the Kids Court.

Little ones can explore their jumping abilities in this specially-monitored area that allows kids to jump safely and have just as much fun as the big kids.

In addition to these various trampoline and off-trampoline attractions, Altitude Trampoline Park offers camps, events, and

private parties throughout the year. The adventure park has membership options and daily passes to enjoy the facilities.

Navigating a Pandemic For children, and especially with the COVID-19 pandemic, physical activities are especially important. Taking into account the emotional stressors from not seeing friends, adjusting to new not-sonormals, or other issues, moving around and having fun can help redirect some of that energy into a more positive path.

Playing is critical for children and free play opens up a whole other world for them, where they can grow and explore in their own unique ways.

Whether it’s jumping on a trampoline or tumbling around doing flips or swinging from a trapeze, this freedom of movement and play is just what kids need to help keep their minds and bodies in check. Altitude Trampoline Park offers all of this and more.

With the pandemic, the organization, which has always held safety as a top priority, raised their in-park cleaning

“Whether it’s jumping on a trampoline or tumbling around doing flips or swinging from a trapeze, this freedom of movement and play is just what kids need to help keep their minds and bodies in check.”

measures. All parks follow the Certified Clean program (C3) and audits to ensure that facilities are clean and safe for guests.

This full-park cleanliness program features cleaning products that are consistent with CDC guidelines, the program is executed by trained and certified staff, there are extensive cleaning protocols before, during and after hours, and all of this is audited

by EcoSure, Altitude’s health and safety evaluation partner.

By meeting the moment with new initiatives to protect guests and employees, in addition to building up their resources and people to offer an elevated experience, Altitude was able to successfully navigate the pandemic.

In fact, the company experienced growth during the pandemic. They welcomed seven new franchise locations in the past year.

Franchising the Right Way Altitude Trampoline Park prides themselves on offering quality facilities that are safe and fun. Parents can feel confident that their children can play and explore in an environment that keeps their safety and well-being in the highest regard.

Altitude Trampoline Park started in 2012 with just two guys and a laptop. Their focus was initially on offering birthday parties. In 2013, they opened their first park in Fort Worth, TX. The first park was met with tremendous success and drove the launch of more than 80 parks across three continents. Altitude currently has locations in 28 states, as well as Puerto Rico. Internationally, the company is in Argentina, Mexico, Norway, Panama, and Spain. The organization continues to sign on additional partners to expand their presence, offering access to more children and their families.

Altitude has grown to set the standards for trampoline family entertainment with their

custom-built trampolines, high-quality mats, innovative park designs, IATP and ASTM certifications, the dedicated safety measures, and more.

The brand believes in Franchising the Right Way, which means offering franchise partners the support they need to succeed.

The organization leans into communication from internal aspects with team members and franchise partners to outward communications through social media and other marketing tools to attract and maintain guests. Altitude Trampoline Park offers bi-weekly webinars for franchisees that cover various business-related topics and updates. It’s about growing together

and providing the tools and mechanisms necessary to make this happen.

In 2020, Altitude Trampoline Park named seasoned executive Mike Rotundo as CEO. Rotundo possesses extensive franchise and brand building experience. The company also partnered with franchise business consultants and refreshed their marketing focus to further expand the brand’s presence.

Altitude Trampoline Park seeks visionaries as their franchise partners, people who see and want to explore growth potentials for themselves and the company. www.altitudetrampolinepark.com

Franchising USA

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