health, fitness & beauty
VOL 13 ISSUE 01 nov/dec2018
endota spa
A franchise for the body, mind and spirit
match-fit leadership Business Franchise Australia and New Zealand 49
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Contents
54
On the Cover 54 Cover Story: Endota Spa
A Franchise for the Body, Mind & Spirit
56
64 Expert Advice: Match-Fit Leadership
FC Business Solutions
52 What’s New:
Announcements from the Industry
54 Cover Story: Endota Spa A Franchise for the Body, Mind & Spirit
61
56 Special Feature: Health, Fitness & Beauty
Big Business
60 Snapshot: Just Cuts 61 Showcase: Snap Fitness - A Passion for Changing Lives 64 Expert Advice: Match-Fit Leadership
64
FC Business Solutions
68 Snapshot: Listen To Your Body
A regular of Business Franchise Magazine, our special supplement in franchising showcases a different industry each issue To share your specific expert industry advice or to feature your franchise in the next issue, please contact: Kathleen Lennox, Sales & Marketing Manager Phone: 03 9787 8077 Email: kathleen@cgbpublishing.com.au
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what’snew!
24 hour gym chain Plus Fitness has raised over $140,000 for Beyond Blue during its National ‘Lift Yourself Up’ campaign In commending all of the Plus Fitness franchisees and staff involved in the fundraising initiative, Plus Fitness Franchisor Nigel Miller stated “as a network, we have always seen a level of generosity and support from within our franchise network that makes us proud on a daily basis”.
The national initiative saw over 150 of its Australian-based franchisees join together to run a campaign that highlighted the benefits of exercise in addressing mental health issues. Each participating franchisee donated $25 for each new member who joined their gyms in August. Funds raised will support Beyond Blue’s work to improve the lives of those affected by anxiety, depression and suicide in Australia.
“Plus Fitness has been about ‘community’ from the day the very first Plus Fitness was opened back in 1996. To have retained these core principles as we have continued to grow means a lot to us.” “Regular exercise is of great benefit to those who experience anxiety and depression and there is a strong synergy with the services we provide and the good work that the team at Beyond Blue does on a daily basis. “We are confident that what our franchisees have achieved here will make a real difference and help create more awareness of the importance of supporting those around us
that are affected by anxiety, depression or suicide.” Beyond Blue Acting CEO Susan Anderson said the Plus Fitness campaign will transform lives. “The donation from Plus Fitness will fund 2,958 calls to the Beyond Blue Support Service, which is funded entirely by donations,” Ms Anderson said. “This generous contribution will change, and potentially save, the lives of people who rely on us when they are at their most vulnerable. On their behalf, Beyond Blue thanks you.” Plus Fitness is now looking at ways to further its support of Beyond Blue following the success of the Lift Yourself Up campaign. Mental health professionals are available at the Beyond Blue Support Service via phone 24/7 on 1300 22 4636 or via www.beyondblue.org.au/get-support for online chat (3PM – 12AM AEST or email responses (within 24 hours).
Service Innovation Treats Ella Baché to Growth “The business recorded an 8 percent increase in total and service revenue, along with a 6 percent jump in retail turnover across the franchise. Hallas said management spent a considerable amount of time focused on ways to develop the business model and drive further success and profitability for franchisees.
A new model innovation program at skincare franchise Ella Baché is reaping dividends for franchisees with an average 21 percent growth in service sales for those embracing the change. Ella Baché CEO Pippa Hallas said a new services menu was the first change implemented as part of a larger four-year strategic development plan for the model. “Over 30 percent of franchisees have made the change to the new services menu and the results are very positive,” Hallas said.
“We listened to what our franchisees wanted, starting with a focus on getting more clients through the door. This led us to customer research, which revealed there was a disconnect in what clients understood we did versus the expertise actually available to them in our salons. We saw the opportunity immediately and conducted a full review of our service menu.” Mandy Kaur, who operates the Doncaster franchise was one of the first franchisees to convert to the program and has experienced 32 percent growth since implementing the new menu. “We saw an immediate change when we
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introduced the new service menu. It seemed to make everything more appealing for clients. We have a higher customer return rate now, especially in the younger under 25 demographic, and better product sales,” she said. Ms Kaur also confirmed her business had experienced a 45 percent increase in service sales, and a 10 percent increase in product sales because of the menu changes. She also believes it has enhanced the company’s point of difference in the market place. “What they have done is so fresh. I’ve never seen anything like it in the industry before. There is no one really owning the benefits of safe, long-term, effective skin care like Ella Baché does and the new menu really brings that to life for the company,” Ms Kaur said. Ella Baché expects all 145 salons nationally will be converted to the new service menu by the new year. For more details go to: www.ellabache.com.au
KX Pilates Celebrates 50th Studio Opening and International Expansion carefully prior to making it happen. “Having run KX Pilates retreats in Bali for a number of years I have become familiar with the market and recognized the potential for a boutique fitness offer like KX Pilates. We did our due diligence and found a local partner who we believe has the ability to help us reach at least 25 studios in Indonesia over the coming five years. We have a big vision for the future but everything we do is backed by thorough research and consultation.”
KX Pilates, an award-winning Australian boutique fitness franchise, recently celebrated two significant milestones with the opening of its 50th studio location in Hobart, Tasmania, and first studio opening in Jakarta, Indonesia. Aaron Smith, CEO and founder KX Pilates, said, “When I started the business my goal was to reach 50 KX studios within ten years so
Locally, the 50th studio marks KX Pilates’ launch into Tasmania, and is owned by Australian cricketer Matthew Wade and his wife Julia, who has been a KX devotee since first training under Smith’s instruction in 2010. Smith said, “I am really excited that Julia is not only opening our first Tasmanian studio but also our 50th studio.”
I am thrilled to have hit the target early.” “We have identified the potential for between 120 and 150 KX locations across Australia and we have set ourselves a new goal to achieve that within the next five years.” Smith, who recently attended the launch of KX Pilates in Jakarta, Indonesia, says that international expansion is an important next step for the brand and one he considered
“Julia was one of my first clients when I launched the business in 2010 and she has continued to train with us since. She understands the physical and mental rewards that come from the KX experience and I believe she will do an outstanding job running Hobart.” Find out more at www.kxpilates.com.au
Townsville’s medi-aesthetics clinic gets a facelift and welcomes national brand Well-known Townsville Injectable and Laser Clinic has rebranded to national, leading medi-aesthetics brand Australian Skin Clinics, bringing a broader treatment offering to local clients. Townsville Injectable and Laser Clinic located in Castletown Shoppingworld officially made the transition to Australian Skin Clinics in August. Australian Skin Clinics Franchisee, Irene Vassilakos, said she is excited to be able to offer locals a new beauty experience under a well-known brand. “I knew when I made the decision after 10 years to align my business with a national brand that it had to be Australian Skin Clinics,” Ms Vassilakos said. “Australian Skin Clinics are a very client-focused brand who are improving all the time and always work to address client needs, which has always been a focus for my clinics, so it was the perfect fit. “I think Townsville is really going to benefit from having a brand like Australian Skin Clinics who are focused on continuing to ensure our clients’ needs are met in a results-driven and satisfaction focused manner.”
Australian Skin Clinics Castletown will continue to offer laser and injectable treatments as well as a range of new, results-driven cosmetic and medi-aesthetic treatments such as Fractional RF Skin Tightening and signature High Performance Microdermabrasion. Australian Skin Clinics Townsville is located at Shop 154, Castletown Shoppingworld, Woolcock St & Kings Rd, Hyde Park, QLD 4812. For more information visit www.australianskinclinics.com.au.
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c ov er sto ry: e n d ot a s p a
endota spa
A franchise for the body, mind and spirit
across the country. Every year, three quarters of a million people visit an endota. They have a loyal database of over 2 million clients and their website receives an impressive 2.5 million visits each year. The wellness market is substantial and growing. It is now a $3.7 trillion-dollar industry, and in Australia, endota is recognised as the market leader. The trust in the journey experienced at endota spa is what sets them apart, and is driving the company to be a powerful brand in the global wellness industry.
What do endota spa offer customers?
Endota spa is a place where women come to feel cared for on a physical, spiritual & emotional level. Nearly 20 years ago, Melanie Gleeson, founder & CEO of endota spa, took a risk and followed her hunch that mindfulness would become more important in people’s lives. She saw a gap in the wellness market, and with her passion for simply ‘making people feel better’ the first endota spa was opened. At this time, few people understood what a spa was, and even fewer recognised the importance of investing in wellbeing. Today, endota spa are proud to be the largest day spa network with over 100 locations
Although they are most widely known for their spa treatments, endota is a wellbeing brand, supplying skincare and beauty products that benefit and consciously enhance wellness. They offer women a haven of escape from the stresses of everyday life when they come into the spa, while also nurturing and encouraging self-care outside the spa. Endota spa achieves this by supplementing at home wellness rituals with beautiful organic and natural products.
corporate, medical or having run their own business before, they all have a common interest or passion for wellness. Husbands & wives, sisters, girlfriends or therapists who have worked at an endota previously are just some of the amazing business owners in the network today. There is no prerequisite in beauty required when considering an endota franchise, just passionate & driven candidates looking to join a network of inspiring people and become a part of the wellness industry. Endota franchisees all align along a fundamental value system, the network is united in a way that defines the company and its business owners wholeheartedly, and sets them apart from many other franchisee networks. As a business owner, you become part of the ‘endota tribe’ as the endota team like to call it. A like minded community of people all connected by the belief that in order to look good on the outside, you first have to feel well on the inside. Endota spa franchisees are valued and respected, not just as business owners but true ambassadors of our brand.
Exciting growth
Perfect endota spa franchise fit
Across the country, endota spa currently has over 100 locations. You will find your local endota spa in either a major shopping centre, beautiful main street location or at times, within a recognised hotel establishment.
The endota spa business owners come from a variety of backgrounds. Whether it be
Within the past 12-18 months, the company has opened 11 new stores, with a further
Endota spa are looking to expand their franchise network, and offer many great benefits to their franchise partners.
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six new stores to come before April 2019, including the first endota Light & Hydration Studio in Western Australia. These openings have seen endota spa grow their brand awareness and extend their footprint into most states across the country. Future growth sees endota spa focus on the Queensland, New South Wales & Western Australia market, where they plan to share the endota spa experience and philosophy; wellness works for everyone and anyone.
Why do we need endota spa? In today’s hectic world, we are so busy giving to others that we can forget about caring for the most important person in our lives; ourselves. With stress and anxiety on the rise, endota offers the chance to disconnect from the outside world and reconnect with ourselves. Taking time-out to escape from the pressures of everyday life offers women the balance they need to give back to others and be the best version of themselves. Inspired by its origins on the Mornington Peninsula, the endota spa retail experience brings customers back to nature, connecting them with the land through natural textures and subtle tones. Inside this understated environment customers access a new sense of luxury and naturally rejuvenate body, mind and spirit. With professional, organic products in the caring hands of highly trained therapists, customers receive a consistent service based on network-wide treatment protocols. Customers are invited to explore the beauty and skincare products in an interactive dabble bar and go on a journey of all the senses from the moment they walk through the door of an endota spa. This clientfocused experimental play encourages sales and brings the client experience to the forefront of everything they do. At endota, they focus on the belief that true beauty comes from within. When we feel beautiful, we look beautiful too. Offering women balance and giving them the chance to nurture self-care with their products
Franchisee support
visits from a team of business development managers, they are small business specialists focused on helping endota spa owners achieve the best results from their business.
Endota’s support centre (located on the Mornington Peninsula) in Victoria is made up of several internal departments such as finance, Operations, Marketing, design & HR, just to name a few.
Endota spas depend on recognised service standards and spa quality assurance systems. They aim to provide consistent and thorough training, inspired by expert educators, to the highest of standards.
When joining the network, you will have the strength and support of the largest national spa network, three principal product ranges, including the signature Organics range, which is certified organic, innovative marketing, management tools along with the endota spa nationwide gift voucher programme.
This year has been a very big month for the brand, seeing the company open their first endota spa wellness college in The District Docklands, Melbourne. The endota Wellness college is a Registered Training Organisation (RTO) that offers nationally recognised and accredited training in beauty & wellness. Their courses are not only open to people within the endota network, but to people wanting to learn through a quality RTO. Their courses keep pace with fast moving trends and advancements in both technique and technology within the industry.
and services sets endota apart from the competition in a fundamental way.
The company’s property team have available demographic profiling tools and benchmark leasing data to establish not only the best location for new spas, but the most favourable commercial terms. The team at endota spa seek to assist owners generate an improved return on their investment through expert management of entry costs, using their experience in the fitout process and the economy of purchasing they achieve with their suppliers. Every endota spa business owner receives
Clearly there hasn’t been a more exciting time to join the endota spa team as a franchise partner. Contact Emma in the business development team: emma.stewart@endotaspa.com.au or visit https://endotaspa.com.au/about-us/ partner-with-us
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FE AT U R E A R T I C L E
Health, Fitness & Beauty
BIG BUSINESS If you’re looking to invest in a booming industry for great financial returns, or you enjoy a healthy lifestyle and keeping fit, then look no further than franchising to provide you with a multitude of exciting business opportunities. Health, fitness and beauty franchises are attractive businesses prospects that are guaranteed to make you feel good! The health, fitness and beauty industry covers an enormous choice of businesses, ranging from gyms, to spas, to hairdressers, and many more - all of which you will find in Business Franchise Magazine’s Health, Fitness and Beauty Feature! This evergrowing sector includes a wide range of beauty services including nails, hair removal, and male grooming, making it an interesting prospect for many potential franchisees. Franchising has proven to be a fantastic format for successful businesses across these growth areas. People are becoming more aware of the benefits of maintaining a healthy lifestyle, and have the desire to take better care of themselves than ever before. Laser Clinics Australia are the cover stars of this issue of Business Franchise, joined by endota spa on our Feature Front Cove. Both companies are at the very top of the game in their respective fields, and offer superior
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franchise opportunities for those interested in becoming an owner of one of the best spas or clinics in Australia. Laser Clinics have seen exciting expansion across Australia this year, with clinics now in every state. Check out our cover story in the front of the magazine for more information on this amazing brand and their plans for expansion into New Zealand. Head to page (INSERT PAGE #) to read about why endota spa is one of Australia’s best health and beauty destinations for consumers and franchisees alike. Keeping in shape, being healthy and wellgroomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, selfconfidence and vitality. Likewise, owning a customer-focused franchise that helps to promote a sense of wellbeing and happiness can be just as rewarding, not to mention lucrative! Ever-growing beauty standards expanding waistlines The number of people who are overweight in Australia continues to rise according to the Government’s Australian Institute of Health and Welfare, and at a time when beauty and weight standards have never been higher; particularly with the often-unattainable standards and pressures imposed by social media. The Institute has found that almost two in three Australian adults were overweight or obese in 2014-15. Twenty-eight per cent of Australian adults are classed as obese in 2014-15, an increase from 19 per cent in
“Health, fitness and beauty franchises are attractive businesses prospects that are guaranteed to make you feel good!”
1995. Also outlined within the survey was the fact that one in four Australian children, aged between 2-17 were overweight or obese in 2014-15. Fifty-two per cent of Australian adults were not sufficiently active in 2014-15, although this has decreased from 56 per cent in 201112. With these staggering figures, it’s no wonder that fitness and wellbeing franchises have experienced rapid growth over recent times.
Focusing both mind and body to develop life skills, organisations such as Snap Fitness provide their clients with programmes to help lose weight, gain strength and develop muscle; improving both their self-esteem and physical abilities. To read more about Snap Fitness gyms, training classes and franchise opportunities, head to page (insert page).
Improving your bottom line A fantastic franchise opportunity showcased within this feature is Listen To Your Body (LTYB). Established in 2004, LTYB has proven progressive systems, high level franchisee support and strong goals of member results and Franchisee Profitability. LTYB sessions are individually programmed to drive 90%+ retention rates across all studios and build a strong local fitness community. Many franchised gyms, in varying formats, have experienced similar success in recent years.
“Keeping in shape, being healthy and wellgroomed can make you feel vibrant and attractive, on the inside and out. Fit and healthy people radiate happiness, self-confidence and vitality.”
In recent years, franchised gyms such as Snap Fitness and Listen To Your Body have experienced outstanding success as people become more and more aware of the importance staying active and looking after their physical wellbeing. Added to the mix are 24 hour gyms – catered specifically for our busy lives, single sex gyms and more - and you have a sector of franchising that has boomed across the country and the world.
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tanning, and all the beauty products to keep you looking great, there’s a business opportunity out there for you.
“Perhaps you have been a beauty therapist working out of a salon for many years; now may be the right time to build your own business based on a tried and tested successful formula offered by a franchise.”
Check out the figures A report released by IBISWorld states Australian fitness industry revenue of $2.9 billion and estimated to reach, over the next five years, $3.4 billion. Australians are expected to spend: • about $1.7 billion on gyms and personal training; • about $380 million on weight-loss services; • about $292 million on dietary supplements; and • about $121 million on surgery. The Australian Fitness Industry Report 2012 (by Deloitte Access Economics for Fitness Australia) highlights some key statistics: • Among Australians, aerobics, fitness or gym workouts are now the second most popular physical recreational activity after walking. • Over four million Australians participate in fitness industry activities.
Perhaps you have been a beauty therapist working out of a salon for many years; now may be the right time to build your own business based on a tried and tested successful formula offered by a franchise. Laser Clinics Australia, Australia’s most experienced provider of laser hair removal, cosmetic injections and skin treatments, with over 105 locations and many more to come. Believing that affordable, non-surgical cosmetic treatments should be available to everyone, Laser Clinics Australia help all clients look and feel great about themselves. Read more about this award-winning franchise and how to become a Laser Clinics franchise partner in our cover story.
Big business
Endota spa, the largest day spa network in Australia, are leading the way in pampering. With over 100 locations across the country, they provide clients right around Australia with amazing products and services. Every year, three quarters of a million people visit an endota, and they have a loyal database of over 2 million clients. Their website receives an impressive 2.5 million visits each year – making endota spa a very attractive franchise opportunity.
Beauty business is big business. These days, people are spending more money on beauty than ever before, and the industry is constantly growing and evolving.
According to an IBISWorld report (Hairdressing, Beauty Salons Market Research Report) key success factors for operators in the industry include:
Women have always loved to be pampered and preened, and now with ‘man-scaping’ rising in popularity it’s men too who like to be buffed and waxed – not just their cars!
• Having links with local health professionals. Beauty salons can benefit from client referrals from local doctors and dermatologists.
Just about every aspect of the beauty industry is covered by franchising. From teeth whitening to cosmetics, hairdressing, manicures and pedicures, massages, waxing,
• Use of specialist equipment or facilities. Having specialist equipment enables salons to provide value-added, higherpriced services.
• Users are typically female (42 per cent) and younger (25-34 years). • The biggest increase in users was from the 45-54 year age group. • Looking forward, participation will continue to increase exponentially with total demand increasing to 7.15 million users by 2020.
• Proximity to key markets. It is an advantage to be located in a high profile, preferably wealthy area with significant passing pedestrian traffic and easy parking. • Having a loyal customer base. It is important for a salon to build up a base of satisfied clients, to ensure repeat visits and attract new customers through good wordof-mouth.
“Passion for the industry is an obvious must. Franchisors are looking for people who are passionate about what they will be committing a large part of their lives to.”
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Once you have made the decision about which industry is right for you, the next step is working out whether you can actually afford it! You must then get with your franchise banker and put together a realistic sum of money you can afford to put into this new venture. This will most likely weed out some systems quite quickly – as the larger, more well-known fitness names come with a hefty price tag. They are strong, tried and tested and have proven success stories – but you must truly be able to afford to buy into them.
• Ability to control stock on hand. Controlling stock levels, particularly haircare and beauty products, is important to maintain the liquidity and cashflow of the business. • Superior financial management and debt management. Financial and business management skills are vital to ensure cashflow and the survival of the salon. • Access to highly-skilled workforce. A salon depends on the skill of its hairdressers and/or beauticians. Maintaining and updating skills is important to stay abreast of new hair styles and beauty treatments. • Marketing of differentiated services. Salons can move away from price based only competition by offering quality, value-added and higher priced services. Offering a fixed franchising fee, with flexible finance options and ongoing support, Just Cuts™ now have a kiosk option, making the company a flexible franchise opportunity. Just Cuts™ service over 90,000 clients each week, proving again the strength of a franchise in the health, beauty and fitness sector. Read more on page (insert page number)
An alternative approach Alternative health therapies are also becoming increasingly popular among people searching for alternatives to prescription medicine, which has resulted in an increase in the popularity and use of herbal remedies in recent years. Financial figures showed the sector, which includes Chinese medicine, acupuncture and other therapies to grow by around six per cent per annum over the next five years. According to the Australian Trade Commission; “The Australian natural
(complementary) healthcare industry has domestic sales of over $1 billion per year. Market research shows that the popularity of natural healthcare products is increasing with a growth rate of seven per cent year on year. Three-quarters of Australians, including 92 per cent of women aged 2024, take at least one dietary supplement and a quarter of the population visit complementary healthcare practitioners each year. The Australian industry continues to grow to meet these requirements. Already attuned to alternative approaches to health, discerning baby boomers (Australia’s largest population group) increasingly demand greater choice and adopt a preventative healthcare approach to maintaining healthier lives. In Australia, the fastest growth areas are nutritional oils, men’s health and eye health.
Making the right choice The decision to purchase a franchise is no doubt a difficult one, and with so many successful offerings out there on the market, how do you decide which one is right for you? Passion for the industry is an obvious must. Franchisors are looking for people who are passionate about what they will be committing a large part of their lives to. If you already love to spend time at the gym, enjoy exercising and living a healthy lifestyle, then that passion for the industry will be a great backbone for building a successful business. Becoming a franchisee could be a great step towards improving your lifestyle. Once you’ve done the hard yards in establishing the business it could give you more opportunity for flexibility to work around family life, or other commitments.
Once you have an amount in mind, you can begin to shop around. You will be able to narrow down your search, but don’t rush. If you get to your shortlist, it is time to direct all your attention to the franchise system and the franchisor.
Know your franchisor The franchisor holds the key. The management system, the operational procedures, the leasing agreements, the contracts, and the fees have been generated by the franchisor. Check the franchisors background – is it solid? Meet with him or her. Do they seem to be a person of integrity? Do they answer all of your questions openly and honestly? Do they invite you to do your own investigations into the company? Are they eager for you to talk to existing franchisees? If at any point you feel pushed, rushed, bullied or even ignored by the franchisor – it is time to consider walking away. Hopefully though, the franchisor will be professional, honest and open. The next step is to meet with existing franchisees. While it’s fine to have all the manuals in place and have the franchisor tell you how great and successful the business may be, it’s the franchisees that have the real story. Visit them in their place of business, ask questions, and ask their employees if they enjoy working there.
The hard work begins! Once you have made the decision to purchase your franchise then the hard work really begins, and that’s where your passion and drive to succeed will be vitally important. So if being healthy, looking great or keeping fit is something that will get you out of bed every day, ready to work hard at growing your business then perhaps a franchise from one of these exciting growth areas is the one for you!
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Is the price right?
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snaps h ot: J ust C uts The first Just Cuts Franchise opened in 1990, just 8 years after Denis ran that initial promotion in his original salon. One of his Stylists came and asked if Denis would help her open a Salon that used the same idea, that original franchise is still in business today, 28 years down the line.
Growing and Changing As a salon concept, Just Cuts has grown and changed over the years whilst staying true to that original no appointment, just come in Just Cuts vision. Just Cuts has opened stores throughout shopping centres across Australia, expanding to New Zealand and most recently the UK.
IT’S JUST EASY WITH JUST CUTS Style your work and life, your way, with Just Cuts – the largest and most loved family hairdressing franchise in the Southern Hemisphere. With a franchise like Just Cuts, you’re partnering with a well renowned brand and retail offering, in addition to being provided with all the systems and processes you need to drive your business to success. Just Cuts Franchise Owners come from all walks of life, and the majority have never cut hair. When we seek a Franchisee for a Just Cuts Salon, we look for a passion for people and an eagerness to learn. Just Cuts offers a great work/life balance and is a flexible business, providing quality haircuts for the whole family. We really believe that Just
“With 210 current franchisees, and an average of 15 new salons opening annually, Just Cuts has become the largest hairdressing franchise in the Southern Hemisphere.”
Cuts isn’t just a franchise, it’s a community and our Owners do best when they engage with our community.
A franchise means you’re not alone Our Owners are fully supported by the qualified Team at Just Cuts Head Office Academy. The Team provide you with business, operational and marketing support to run your business in the way that works for you. The Just Cuts Franchise system has a proven track record of over 28 years in more than 200 salons. The Just Cuts Team really do partner with you to support your business, beyond just the initial set up and opening. We really believe in the Just Cuts Community and as a family business ourselves we get to know each and every one in our community and how best to support them.
The Origins Just Cuts has a simple origin story. Founder and CEO Denis McFadden turned a simple idea into a business concept that changed the hairdressing industry forever. In 1982 Denis ran a promotion at his Sydney salon to boost business, offering his clients a ‘no appointment, $6 Style Cut’. With an overwhelming response, the concept for Just Cuts was born.
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With 210 current franchisees, and an average of 15 new salons opening annually, Just Cuts has become the largest hairdressing franchise in the Southern Hemisphere. With over 5 million Clients walking through our doors annually we need to be on top of our haircutting game! We only employ fully qualified Stylists who can support our Franchisees new to the cutting world. We’ve made it easy for Clients, launching the Just Cuts online check in and loyalty app in 2017 allowing Clients to check into their local salon and avoid wait times. Whilst we’ve moved ahead and kept pace with change, we’ve always stayed true to the no appointment, no request vision whilst providing more to our Clients.
Extending our services and moving into Retail Despite the name, Just Cuts does a lot more than cutting, we offer our Clients a full array of services including hair washing, Blow drying and thermal styling – but we are best known for offering a high-quality haircut at a reasonable price. We also stock a Just Cuts Exclusive retail range – JUSTICE Professional. JUSTICE Professional is professional quality hair care and styling with over twenty products for all hair types. Despite extended and additional services, we stay true to a chemical free salon model.
Opportunities with Just Cuts No matter what happens in the world, hair never stops growing, so hairdressing and high-quality haircuts will always be needed. As a Franchise, Just Cuts will support you with everything, from opening the doors to ongoing marketing and operational support. Just Cuts is growing, and we have big opportunities opening up in the NZ and UK markets. With strong year on year growth there is still lots of potential both in Australia and overseas. For more information, visit: www.justcuts.com.au/franchising/
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s h owcase : S N A P FI T N ES S
“Snap Fitness has over 230,000 members across Australia and New Zealand, and their clubs traditionally attract everyday health and fitness conscious people. Snap Fitness is for everyone - from the beginner to the advanced athlete.�
snap fitness a passion for changing lives 62 Business Franchise Australia and New Zealand
Snap Fitness first began Franchising in 2004, back in Minnesota, USA. Since the company’s establishment in Australia in 2009, the premium 24/7 fitness club has gone from strength to strength. With over 2000 clubs globally of which 210 clubs are operating across Australia and another 53 in New Zealand, Snap Fitness offers the security of an internationally recognised brand and has proven that innovation is the key to brand agility as it provides the most rewarding fitness experience in the world. The company currently has over 20 clubs in development in Australia and New Zealand, making a Snap Fitness franchise a great opportunity for potential franchisees to enter into an established yet growing brand.
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Snap Fitness Product Offering Snap Fitness offers premium 24/7 fitness clubs, with the main advantage of Snap Fitness being that they have the potential to add many different features and services in order to remain competitive against major ‘big box’ clubs and their traditional competitors. Many of the clubs offer a full range of services including group-fitness classes, personal training and child minding. Every Snap Fitness club has state of the art free weights and cardiovascular equipment from Matrix, Techno Gym or Cybex. Snap Fitness provides their members with high value at a lower cost. The company aims to add fun to fitness - with 6-week transformation challenges, Myzone challenges, and social events to attract a wide range of customers. All clubs are fitted out with Myzone technology, which allows members to achieve greater results through an innovative heart-rate based system that allows members to monitor their heart rate, calories and effort, with a focus on rewarding effort rather than fitness. Snap Fitness has also recently launched Myzone Myfit 24/7 Functional workouts providing members the flexibility to complete a high-intensity express functional workout any time of the day.
The Snap Fitness Customer Snap Fitness has over 230,000 members across Australia and New Zealand, and their clubs traditionally attract everyday health and fitness conscious people. Snap Fitness is for everyone - from the beginner to the advanced athlete.
The Snap Fitness Franchisee When it comes to the ‘perfect’ Snap Fitness franchisee, it’s not one size fits all. The company’s franchise partners come from a broad range of areas.
Some attributes Snap Fitness look for in potential franchisees include: • Ideally, an owner operator – not necessary in a full-time capacity, but driven to be hands-on and have a connection with their business and corporate head office. They usually connect in with their Club Manager at least once per day • Previous business experience • A passion for changing lives • Self-motivated • Motivated by results • Possess an entrepreneurial spirit • Passionate about embracing a Global Brand and buying into a Global Franchise system. • Personal worth around $500K nett to meet finance approval • Franchisee’s don’t necessarily have to be fitness enthusiasts however there are many in the Franchise network who are.
Territories There are currently available Snap Fitness franchise locations available regionally across Australia. The company’s next main focus is to expand within the Melbourne and Adelaide markets, which are predicted to be the next big areas of growth opportunity for Snap Fitness. Adelaide typically has lower operating costs for franchisees, and Melbourne is the fastest growing city in Australia, making both locations fantastic opportunities for interested franchise partners.
Franchisee Support Snap Fitness have a fully dedicated franchise sales, real-estate and brand performance
team allocated to each club to assist from the first franchise enquiry through to finding the right location and opening the doors to your new club, as well as ongoing management and operations processes and support. The company runs an internal workshop called Snap Fitness University, which is a 5-day intensive program that is open to new franchisees and club managers plus there is ongoing face-to-face education training, webinars and an annual Snap Fitness Summit which provides Franchisees the opportunity to learn from and connect with other franchisees and suppliers through a ‘ONE TEAM’ approach. It is achievable for a club to hit 1000 members within the first 12 months of trade, making a Snap Fitness franchise an attractive prospect. After those initial 12 months, the focus is to retain the members with a great club culture, which is a key focus for the brand. This assists franchisees in achieving more growth in the second 12 months of business.
Snap Fitness and the Franchising Industry The team at Snap Fitness explain that the fitness industry to be extremely exciting, rewarding and evolving at a rapid pace. A strong brand that evolves with the current global trends, within a proven model will stand out from the competition. Snap Fitness has set the foundations to be a dominating brand, and the evidence has shown as the company continues consistent growth and franchisees find ongoing success. For more information visit: www.snapfitness.com.au
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e x pert adv i c e
Match-fit leadership
Approaching leadership in business is much like a tennis player preparing for Wimbledon, or a major league baseball team approaching the World Series. The training regime, the team, the competition, the strategy and leadership all combine to a championship-winning formula. 64 Business Franchise Australia and New Zealand
Hard work is vital Like an athlete training and working out to improve their skills and ensure peak fitness, the hours that go into growing and sustaining a business is hard work. There are no easy answers – the groundwork needs to be laid with a solid team, clear goals, a vision and mission, and a good strategy. Sometimes a business owner will buy into a franchise brand thinking that the hard work is done – that the customer is there, the operations are set, and the brand is strong. This may be true, but it doesn’t mean that hard work is not required to build the business. Hard yards are
FE ATUR E : h e a lt h, fi t n ess & b e au t y “Like an athlete training and working out to improve their skills and ensure peak fitness, the hours that go into growing and sustaining a business is hard work.”
individual performance and leadership skills within the ranks to help prepare for the future. A business owner also needs to set the core goals they want to achieve with the business and their team. These need to be visible, SMART, reinforced with the team and adjusted as necessary. Wins should be celebrated by the leader, and the team, and if that premiership doesn’t quite work out, goals should be refreshed and new strategies developed to take the business to the next level in the next quarter, half or year.
still important to building for future growth and success.
Eyes on the prize For every NRL or AFL club at the start of the season, the ultimate prize is winning the premiership. They will also likely have other goals they are working towards – areas of improvement in strategy and performance, and development of their team to improve
It is also important to keep focused on the tasks that contribute in the achievement of these goals. It can be easy to become distracted along the journey. Social media, technology at our fingertips and the need for everything to be completed now can be a hindrance at times. Much like blocking out the noise of a crowd of fans, or the chatter of the media about the team’s performance, it is important to take the information that’s relevant, and to tune out the noise that, at best, is a distraction from the task at hand, at worst, causes unnecessary panic or making rash decisions to abandon a strategy that otherwise might be working. Use the information and technology to aid performance and enhance decision-making on issues that directly impact the business, otherwise find ways to minimise distraction.
Knowing the rules and scoping out the competition In sport, disruption occurs all the time. New rules. New equipment. New sports science. Innovation and understanding, and meeting, this disruption will help athletes and clubs thrive. A business owner must keep themselves up-to-date with any rule changes in their business operations. New industrial relations laws, technological advancements or new competitors are a consideration every business owner needs to be across. These may have a significant and direct affect and it is important to understand their impact, and evolve processes and plans to meet the challenges and opportunities they present.
Watching the clock Time moves fast – on and off the field. It is the only commodity that everyone is afforded in the same unit measurement. A business and its competitors get the same amount of time, just as two opposing teams in a game of football or basketball. The difference is how this time is utilised. A good sporting team will create opportunity and push forward with the time allocated, as will a good business leader. It’s vital to use time as effectively and efficiently as possible to strive towards the goals that need to be achieved. A good business leader
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e x pert adv i c e
“Whether it is a team sport, or an individual sport, success rarely rests on the shoulders of one person. Coaches, fitness experts and managers all play a role to develop the strategy and skills involved in winning that AFL premiership or Olympic gold medal.”
will find ways of working that harness their productivity, automate tasks that are set and forget and delegate, where required.
A team effort Whether it is a team sport, or an individual sport, success rarely rests on the shoulders of one person. Coaches, fitness experts and managers all play a role to develop the strategy and skills involved in winning that AFL premiership or Olympic gold medal. A franchisee must put themselves in a similar mindset in order to achieve success. They must build a team around them to provide the best advice and drive innovative solutions to problems and ways to meet opportunities. Harnessing the knowledge of experts in operations, marketing, finance or human resources are essential to ensuring that new ideas are brought forward and all decisions are made with up-to-date and relevant information.
Taking on a leadership role Often, we see in sport, a successful coach or player is poached by a competitor but doesn’t quite achieve the same success they did at their former club. While many factors may be at play in this outcome, it’s important to note that replication doesn’t happen automatically. Simply dropping a good coach with an excellent reputation into another club, won’t guarantee success.
Some business owners may seek out a wellknown franchising brand in the hope that they can simply replicate the success without adjusting any other factors such as localmarket advertising or product offering. No matter how successful and well-known a franchise brand is, the franchisee must take a leadership role to drive their individual franchise forward, adjust the business to their needs and develop their own plan for success.
Keeping the star player in peak physical and mental fitness In a business, the leader is a high-performing machine, not unlike a professional tennis player. A tennis player is the key asset in their success. Their fitness, strategy, skills and health will help them continue to win matches and earn their living. While a franchise or small business owner may not be slugging it out at Wimbledon, physical and mental health is critical to outstanding performance. A fit and focused mind, body and spirit is critical to ensuring that the leader is an asset of the business. An asset that can deliver a strategic vision, a good performance and provide ongoing support and development of their team around them in the form of coaching, training, leading and driving improvements and innovation. A business owner with an athletic mindset will understand their boundaries and limits
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– this may mean taking time to reset the body, mind and spirit to keep themselves fit and healthy. From managing a diet and fitness regime that best works for them, networking to meet people to feed the mind, keeping up-to-date with relevant information, staying curious and taking time to laugh and enjoy life will help keep them happy and ready for the next challenge. FC Business Solutions is the only integrated consultancy focused exclusively on the franchise community. Our team of professionals has been providing specialised and expert services to franchises for many years. The FC Business Solutions team are actively involved members of the Franchise Council of Australia regularly attending events, participating in committees and assisting in raising the profile of franchising in Australia. FC Business Solutions is a business which has proudly been certified in accordance with the internationally recognised ISO 9001: 2008 management system which focuses our business on delivering a consistent level of quality to our clients defined by regularly reviewed processes and procedures. hello@fcbs.com.au (03) 9533 0028 www.fcbs.com.au
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snaps h ot: L isten To Your B ody
Exciting Opportunity with Listen To Your Body
Listen To Your Body (LTYB) is all about personalising training and exercise, and the growing LTYB team have trained thousands of members since 2001. This means that they have a thorough understanding of what it takes to get great results, for both their happy customers and franchise partners. The team at LTYB are looking to expand their network by taking on new franchisees across Australia, making now the perfect time to become a Listen To Your Body franchise partner. Business Franchise Magazine sat down for a chat with Ben Fletcher, CEO and founder of Listen To Your Body to hear all about why becoming a LTYB franchisee might be the perfect fit for you.
How did it all start? “We began with one Personal Trainer in 2001, and soon developed a Group Personal Training model. By 2008, after just seven years of trading, we had more than 15 LTYB personal trainers and close to 500 clients. We began franchising in 2013 after years of testing and shaping the franchise model, and we now have 13 amazing franchisees.”
What do you offer your clients? “We offer group personalised training in which every member in every session has their own personalised plan. We run the sessions in a small group of up to 15
members per session, creating a really tailormade training experience for each client.”
What type of person would ‘fit’ your franchisee profile? “A passionate personal trainer or a business person with a passion for fitness.” Listen To Your Body provides their franchisees with initial and ongoing support, including: Start-up • 40 hour Franchisee induction • Site Selection support • Marketing support • Marketing Kit designed by our Graphic Designer • Social media support • IT Support • Group supplier discounts • Launch plan support • Project Management to open support Ongoing • • • • • • • • • • •
Quarterly Business Health Checks Annual conference Quarterly State meetings Monthly Site visits in the first 12 months Weekly support Group Webinars Group buying Marketing support National and local 9 Annual campaigns Project management support Personal trainer recruitment support
Why is Listen To Your Body different to the competition? “We are a solution for inactive people
looking for motivation to change. We attract this market as we have capped members per session to avoid big crowds, we have individualised plans, there are no mirrors and no expectation to train the same as other members, creating a welcoming environment. We have no contracts and foster a non-intimidating environment.” Ben explains. “In our industry, the very fit people go to Group Fitness High Intensity classes, other people join gyms, which can work for self-starters and members who are good at DIY training, but not everybody. Every one of our sessions is guided by a Personal Trainer, making is a great option for those who may not know where to start.”
What are your plans for the future? “Our focus for the next 12 months is to expand to Sydney, we are aiming for 10 new franchise partners, grow 30 per cent in total revenue and execute two more existing studios into the High Performance group within our network.” This is certainly an exciting time of growth for LTYB, and a great time to join the team as a franchise partner.
What are your thoughts on the franchising industry? “I love franchising when it’s done well, I think there is an amazing toolkit in most systems that new business owners don’t have to spend huge amounts of money to build. The key for a great franchise system is support and the ability to win customers through being part of a strong brand.” Ben explains. “Franchising is in no way a guarantee to make money, it is a risk like any business, however I believe the franchise format lowers the risk due to the proven concept. If people want to be profitable in franchising, they need to do one thing amazingly well, and that is to follow the systems and be a great listener. The franchisor has worked hard to build a business that works, and has a better understanding of what works and what doesn’t.” For more information about becoming a Listen To Your Body franchisee, go to https://listentoyourbody.com.au/ or contact ben@listentoyourbody.com.au
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