Jul/Aug 2016 Feature - Investing in your future

VOL 10 ISSUE 05 july/august 2016

FRANCHISING AN INVESTMENT IN YOUR FUTURE

YOUR DREAM BUSINESS COULD BE WAITING

DO YOU HAVE

THE DRIVE TO SUCCEED? HOW TO FIND

YOUR PERFECT FRANCHISE

LIMITED NUMBER OF FRANCHISE OPPORTUNITIES In the last census, 5% of the Australian population listed tennis as a primary pastime. That’s around three quarters of a million people playing regularly across the country. Caring for the 40,000 tennis courts they use is a great space to do business.

INCREDIBLY LOYAL CUSTOMERS. INTELLIGENT LEAD GENERATION. STRONG STEADY INCOME. Over the two decades Sportzing has been doing what we do, we’ve refined the art of keeping this business as vibrant and exciting as the sport itself. Practice makes perfect!

To find out more about us: 1800 818 894 | headoffice@sportzing.com.au

sportzing.com.au 42 Business Franchise Australia and New Zealand

Contents

44

44 expert advice: Franchising: An Investment in your Future Bruce Billson, FRANCHISE COUNCIL OF AUSTRALIA

47 MSI Taylor Business Services 48 snapshot: Pizza Temptations 49 Aircoat Australia

50

50 Franchisor in Depth:

Jim’s Antennas: Do you have the drive to succeed?

53 Cashflow It 54 Profile: National Drones 56 expert advice: A Head Start Dr Michael Schaper, ACCC

58 Profile:

Franchising Expo: Your dream business could be waiting for you

60

60 expert advice: How to find your perfect franchise James Young, DC Strategy Franchise Recruitment

63 Beaurepaires 64 Franchisor in Depth: Thermawood 67 Top Snap 68 expert advice: Avoiding the Traps: Tips to avoid common mistakes Steve Seddon, Westpac

70 have you say:

Graham Gibson, Bedshed 71 Focus Feature: Sport Star Academy

A regular of Business Franchise Magazine, our special supplement in franchising showcases a different industry each issue To share your specific expert industry advice or to feature your franchise in the next issue, please contact: Kathleen Lennox, Sales & Marketing Manager Phone: 03 9787 8077 Email: kathleen@cgbpublishing.com.au

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e x per t a dv i c e

Franchising

an investment in your future “As a franchisee you are running your own business, but you are not alone – you have the knowledge and resources of your franchisor behind you.”

Bruce Billson | Executive Chair Franchise Council of Australia

44 Business Franchise Australia and New Zealand

It’s with great pleasure that I accepted the role of Executive Chair at the Franchise Council of Australia (FCA) and commence the task of further boosting what is already a vibrant sector and vital contributor to Australia’s economy.

FEATURE : i n v est i ng i n you r fu t u r e I am passionate about supporting the entrepreneurial women and men in the Australian economy and as FCA Chair am enthusiastic about applying my ambition to continue to ‘energise enterprise’ to the benefit on the innovative and highly motivated business people who drive success in this important sector of the economy.

What is franchising’s competitive advantage?

The decision to become a small business owner can be both an exciting and a daunting one. On one hand, there is the anticipation of being your own boss and all the independence that entails. On the other, you will need to have – or quickly develop – the management, technical and administrative skills required to run the business.

Franchising is a method of business that provides independent small business owners with the strategy, training and support, systems and processes, brand development, group purchasing and marketing power that if adhered to can lead to small business success.

As a franchisee you are running your own business, but you are not alone – you

have the knowledge and resources of your franchisor behind you.

Think of it like learning to dive. If you’re poised to enter the water for a first time, even as a seasoned swimmer or lifelong beachgoer, you want an experienced instructor with you – to have worked with you to build knowledge of the technology and systems, to alert you to what to watch out for, to help guide and develop of your own competence and to help identify and make your own positive new opportunities. Wisdom and experience delivered via a partnership that nurtures know-how and helps to guide your success. A great experience encourages others follow your course …

That’s what franchising is. It’s a business model where two independent businesses – one run by the franchisor, and one operated by the franchisee – work separately but collaboratively for both their mutual and individual benefits.

It is this relationship, where both franchisors and franchisees have ‘skin in the game’, that enables franchised businesses to compete effectively against major corporations.

Indeed the best of the franchise model with a shared purpose and mutually supportive and respectful relationship is probably the most

dependable, proven and durable business model that provides an ongoing competitive advantage to franchisors and franchisees alike.

Realising the rewards of the franchise relationship I was lucky enough during April to attend the FCA’s NSW/ACT Excellence in Franchising Awards and hear the success stories of franchisees who had benefited from being a part of a franchise network.

For Soul Origin’s Westfield Parramatta franchisee, Sherwin Djamil - who won the NSW/ACT Franchisee Community Responsibility and Contribution Award for 2016 - the support offered by a franchise system was a key attraction when deciding to become a small business owner.

“At first it (becoming a Soul Origin franchisee) seemed like an obstacle, because I’d never been a business owner before,” said Sherwin. “But I realised that it was an opportunity and I wasn’t alone. Soul Origin had a support system and that support system has taken me to where I am today.”

Sherwin’s sentiments were echoed by 2016 NSW/ACT Single Unit Franchisee of the

Business Franchise Australia and New Zealand 45

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e x per t a dv i c e

“If you are a more entrepreneurial personality who prefers to do things their own way, realistically, you may not be ideally suited to be a franchisee.”

Year, less than two staff, winners Shaun Birley and Sam Orders. These passionate young franchisees purchased their InXpress franchise as soon as they graduated university in 2013.

“We thought our degrees will always be there so why don’t we have a crack at something ourselves,” said Sam. “And what better industry than franchising where you’re given a proven business model to follow.”

The importance of due diligence Purchasing a franchise is likely to be one of the biggest financial investments you will make. It’s an investment in your future livelihood and not one to be taken lightly.

So, if you’re thinking about investing in a franchise business, the most important thing you can do is research. Proper due diligence is the most important part of any business decision.

Consider the brand you are looking at, and ensure you have a proper understanding of the franchise business model itself, along with your own financial situation and lifestyle needs. Most importantly, remember to seek independent, specialist legal and financial advice before signing any binding documents.

It’s also worth highlighting here that franchisees like Sherwin, Shaun and Sam all recognised the benefits and have been prepared to follow the established systems of their franchisor.

Franchising is not for everyone. And if you are a more entrepreneurial personality who prefers to do things their own way, realistically, you may not be ideally suited to be a franchisee. For while there are no guarantees of success in any small business, the franchisees who obtain the best results are those who work with and fully embrace the proven model of the franchise system.

The Franchise Council of Australia’s role The FCA’s mission is to support the growth, success and vitality of franchising for the benefit of franchisors, franchisees and the 460,000 Australians that derive their livelihoods from the around 80,000 business units operating in our sector.

Contributing an estimated $144 billion each year to our national economy, franchising is a very big deal and needs clear, strategic and positive leadership to grow and prosper. The FCA is committed to providing this focus and leadership.

We need to make concerted efforts to expand the level of understanding of franchising and the structural and business reasons why franchising delivers competitive advantage to franchisors and franchisees while ensuring the interests of all stakeholders in the franchising sector are advanced and protected.

I am excited to be able to work to build on the positive momentum in franchising by

46 Business Franchise Australia and New Zealand

continuing to nurture confidence in this model of commerce, the capacity of the sector and our commitment to quality to ensure more people see franchising as a pathway to a more prosperous future.

Bruce was appointed as the Executive Chairman of the Franchise Council of Australia in March 2016. Bruce brings with him to the role nearly two decades of experience in public life, having been the Federal Member for Dunkley from 1996 to 2016. As a Parliamentarian, he held numerous portfolios in government and opposition, including most recently as Minister for Small Business from September 2013 to September 2015 and previously as Shadow Cabinet Minister for Small Business, Competition Policy and Consumer Affairs from December 2009 September 2013.

The Franchise Council of Australia Limited (FCA) is the peak body for the $144 billion franchise sector in Australia, representing franchisees, franchisors and service providers to the sector. As the peak body for franchising, the FCA continues to add value to the businesses of its members by providing a range of services relevant to franchising and which represent good value. Membership of the FCA is voluntary, and open to any organisation or individual involved in the franchise sector. www.franchise.org.au

BUSINESS SERVICES PTY LTD ABN 68 434 010 491

‌your trusted business adviser

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We partner with our clients to get an in-depth understanding of their business and work with them to develop strategies which can help their business grow.

Headed by Managing Partner, Michael Purcell, our team of franchise experts guide clients through the complex world of finance using the latest in cloud technology.

Accounting & taxation Financial planning Finance solutions Bookkeeping Business intelligence Franchise specialists Visit our stand A19 at the Brisbane Franchising & Business Opportunities Expo.

P 07 3512 8888 E mail@msitaylor.com.au

F 07 3512 8899 www.msitaylor.com.au

FEATURE : i n v est i ng i n you r fu t u r e

s n a ps h ot: Pi z z a T em p tat i o n s

OPENING SOON NEAR YOU! Temptations will teach you everything you need to know.

Daniel says, “A franchisee suitable to join our growing system needs to have drive and passion; with a hunger to create a successful business and leave a long lasting impression.

We want all our franchisees to be in this for the long term - rewarding them with the benefits of being a part of our journey and success together. We provide ongoing support to all our franchisees - their success is our success.”

WHY JOIN A FRANCHISE?

With yet another store opening in July, it won’t be long before Pizza Temptations is opening near you!

Pizza Temptations are looking for franchisees that can help grow the brand and that will complement the current expansion plans and help drive the brand to the top.

In an industry that’s flooded with cheap pizzas, Pizza Temptations provide a high level of food products with quality ingredients; offering traditional pizzas whilst also providing a ‘Temptation’ range, a fresh twist on pizza such as nacho and Spaghetti Bolognese. Pizza Temptations isn’t just pizza though; they also feature authentic delicious pastas, risotto, ribs and wings, chicken parmigiana, kid’s meals and their famous mouth-watering dessert pizzas!

Pizza Temptations provides customers with an experience when entering their stores or receiving delivery and have a winning culture that all staff follow to go above and beyond to all customers.

A WINNING FORMULA Founded in August 2014 by Daniel PirroneCook and Belinda Karcoushkas, Pizza Temptations opened their first store in Upper Coomera on the Gold Coast QLD. After a period of exponential growth and realising they had found a winning formula, Daniel and Belinda made the decision to franchise and launched at the first birthday celebrations of the Upper Coomera store.

Following much interest, it wasn’t long before the second (and first franchised) store was opened in February 2016 at Northlakes, Brisbane with the next scheduled to open in July 2016 in Broadbeach on the Gold Coast QLD. Implementing the systems and processes required to run a successful franchise, Pizza Temptations are now looking for franchisees not just within Queensland but also interstate and are on target to have six stores by the end of 2016 with plans to grow to 50 within five years.

ARE YOU THEIR NEXT FRANCHISEE? Although experience in the kitchen would be an advantage it’s not essential as Pizza

48 Business Franchise Australia and New Zealand

Franchising means you are in business for yourself, but not by yourself. You receive the knowledge, expertise, training and purchasing power that allows you to open your own store with a running start. As part of your franchise package Pizza Temptations will provide you with comprehensive training so you will be confident from day one.

“We have a training program in place prior to the opening of the store and ongoing training for new products. Support and development is ongoing and on a one on one basis, with myself and Belinda, as the franchisors, making frequent visits. This we feel makes us unique as the franchisees are in direct contact with the franchisor which ensures everything is running smoothly and efficiently,” says Daniel.

Making the decision to operate your own business is a big step, which is why Pizza Temptations are committed to making the process as open and informative as possible.

It’s an important decision for both parties so you’ll be provided with all the support and information you need to help you make the right decision - for you and your family.

If you would like to know more about this growing franchise, contact Daniel on: 0438 008 267 1300 22 33 17 pizzatemptations@gmail.com www.pizzatemptations.com.au

Business Franchise Australia and New Zealand 49

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FRANCHISOR IN D EPTH : J IM ’S ANTENNAS

DO YOU HAVE THE

Drive

TO SUCCEED? Do you enjoy talking with people, have great communication skills and have a genuine interest in the latest technology? If so, now is the perfect time to join this ever-growing franchise. Jim’s Antennas are looking for people who want to become their own boss and who are searching for something new.

Achieving double-digit growth in Australia over the last 12 months and with 165 franchisees across all states and territories in Australia, their success is attributed to a combination of experience, outstanding service and a great team.

AUSTRALIA’S LARGEST

NOT JUST ANTENNAS

Established in 1999 by Andrew Parke, Jim’s Antennas has grown into Australia’s largest antenna installation company.

Modern technology is constantly moving forward and now is the perfect time to join Jim’s Antennas. The bygone days of simply plugging one cable into the back of the new television have long gone. Consumers these days have to contend with the NBN, satellite and pay television, streaming TV’s, Plasma, LCD, LED alongside blu-ray, home theatre systems, phone and data points.

After being approached by Jim’s Group CEO Jim Penman, Andrew, with 10 years’ experience already within the industry, has grown the Antenna division of Jim’s into a mature brand that customers can trust.

Heading up the franchise team is Shane Doyle, who has been with Jim’s Antennas for over four years. As Franchising Manager, Shane’s role is to provide support to the franchisees within the network.

“Owning your own franchise is a massive step, but the best bit is you are not doing it on your own! The support doesn’t stop once the initial training is completed; we are constantly working with you - on where your business is going now and in the future.

From weekly and monthly phone calls to hands-on training sessions and conferences we are always keeping you at the forefront of the technology at hand,” says Shane.

50 Business Franchise Australia and New Zealand

With the NBN roll-out expected to last another 10 years, Andrew says, “As an approved installer, we are part of an installation group which brings NBN technology to rural and regional areas.

Mounting wireless outdoor antennas to properties enables homeowners unable to connect by cable to have access to high-speed broadband.”

As a Jim’s Antennas franchisee you will specialise in a range of quality digital antenna systems and conduct a free signal test at customer’s premises, before providing them with a free quote on the best antenna for their reception levels.

FEATURE : i n v est i ng i n you r fu t u r e

“Owning your own franchise is a massive step, but the best bit is you are not doing it on your own! The support doesn’t stop once the initial training is completed; we are constantly working with you.”

Jim’s Antennas franchisees specialise in the following aspects of antenna installation: • New antenna systems; • Diagnosing reception problems; • Cabling to new houses at lock up stage; • Antennas to shared housing (units, dual occupancy); • Digital Antenna systems to commercial premises; • FM Radio Antennas; • New TV Points to existing antennas; • Supplying and installing new set top boxes; • TV Wall Mounting; and • Home Theatre Installations.

Jim’s Antennas will help you arrange any necessary licenses, so you are able to provide all types of telephone cabling services and in addition to extra phone points, Jim’s Antennas franchisees can also assist with computer data cabling, plus data points to connect computers to the internet, without running leads across the floor.

Trained to professionally install new flat panel screens onto walls, including cable concealment to hide all those messy cables, franchisees have access to a wide variety of specialised brackets and tools, for all types of TV’s. Alongside this, you will also be able to complete Home Theatre Installations, which includes hidden cabling, surround

sound, speaker mounting and custom wall plates, projector installation, installation of projector screens, installation of Plasma, LCD and LED TV’s and supplying and programming home theatre remote controls.

WHY JOIN JIM’S ANTENNAS? A Jim’s Antennas franchise allows you to set your own hours and achieve that elusive work / life balance. As you are responsible for your own scheduling, working hours and holidays, you are in control.

A Work Availability Guarantee of $1500 per week, including GST, net of stock is available to all new Jim’s Antennas franchisees. This means that should you request and not receive work to this value, your Regional Franchisor will make up the difference in work or in exchange for you providing free promotional services designed to promote and build your business.

Although there is a $1500 work availability many franchisees earn well in excess of this guarantee.

A Franchise Management System (FMS) computer program has been specially developed by Jim’s IT team and allows franchisees flexibility and control over their business. Territory rights are nonexclusive, meaning that if a franchisee is not requesting work within their territory on a particular day, it will be allocated to an operator who wants the work. You are also able to provide

personal referrals in any area you wish and these do not attract fees.

Franchise fees consist of a monthly base fee, plus a lead fee. The lead fee is charged once only on each new lead requested by, and sent to you. This is a ‘user pays’ system, with those taking more leads paying higher fees. This encourages all operators to contact clients as soon as the lead is received, and to log off for work when busy, leading to a higher level of customer service. Jim’s do not charge a percentage of your income or a fee on personal referrals or walk up clients.

Jim’s Group have over 3,500 franchisees across the different divisions, therefore the strength of the Group often lends buying power for national deals. This means Jim’s Antennas franchisees are able to enjoy significant savings on work vans, mobile phone deals, insurance, stock and more.

TRAINING AND SUPPORT Initial franchisee training is completed at the Jim’s Group National Training Centre, located in Melbourne. This covers areas such as bookkeeping, customer service and sales, the Jim’s Group ethos plus the Jim’s Antennas specific training covering the technical aspects of antenna installation.

Once the classroom training is completed, franchisees are then on the road for four weeks, completing their on-the-job training with an existing franchisee who is qualified as a trainer.

Business Franchise Australia and New Zealand 51

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FRANCHISOR IN D EPTH : J IM ’S ANTENNAS

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“We don’t necessarily look for someone with a technical background. We actively seek franchisees that have exceptional customer service and communication skills.”

“This means that our new franchisees are literally working on the tools and learning on the job, all whilst being paid a training rebate,” says Andrew.

Every meeting, of which there is a minimum of eight a year, regular training will keep you up to date with new technology and industry changes. Alongside preferred suppliers - invited to complete specific training for their products - Jim’s Antennas also utilise the existing ‘on-the-job’ skills of their existing franchisees to educate others within the group. Jim’s Antennas host an annual national conference, to be held in Queenstown in 2016, which all the national franchisees are invited along to. As well as the conference there are annual training camps where the franchisees will get away for two days and two nights so they can immerse themselves in training.

When it comes to administration, Jim’s Antennas supply state of the art mobility software, named ‘Jimbo’, which was designed

by Andrew Parke, running on either your computer or iPad. This completes all the scheduling and invoicing as well as showing KPIs for the week and month. This ensures that franchisees always have up to date information at their fingertips.

Jim’s Antennas complete the majority of your marketing for you and are proven to be successful at it, by averaging more than 4,000 jobs per month. In addition to this, franchisees are encouraged to bring in their own work by liaising with real estate agents, builders, electricians and A.V. shops directly.

Being part of the Jims Group brand sets Jim’s Antennas apart from the competition; it’s a brand customers know and a brand they can trust.

Andrew says, “As part of the Jim’s Group, our customers know that our lifetime warranty means just that. While there may be other antenna installation companies out there in the market-place offering

52 Business Franchise Australia and New Zealand

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comparable warranties, who knows where they’ll be in 12 months’ time. Our customers know that if they are unhappy with our service, which is highly unlikely but if so, then they can contact Jim himself for assistance.”

DOES THIS SOUND LIKE YOU? Jim’s Antennas most successful franchisees share a common drive and passion for their business.

“When we are looking for a new franchisee, we don’t necessarily look for someone with a technical background. We actively seek franchisees that have exceptional customer service and communication skills, with an interest in antennas or home theatre and TV. We can teach the technical skills but require our franchisees to be self-motivated and possess a drive to succeed,” says Andrew.

If this sounds like you, contact Jim’s Antennas today to find out more.

131 546 getstarted@jimsantennas.com.au www.jimsantennas.com.au

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Pre-approved finance and negotiated rates across our rental solutions, leasing solutions and business loans are just some of the benefits of becoming accredited with Cashflow It.

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pr o fi l e : NATI O NAL D R O NES

A NEW PERSPECTIVE Recent advances in battery technology, coupled with the emergence of reliable and affordable RTF (ready-to-fly) systems, has seen a number of industries embrace the technology commonly known as ‘drones’, as a way to cut costs, deliver efficiencies and save time when compared to traditional methods of capturing aerial photography and videography and conducting aerial spotting and aerial surveillance works (namely, the use of helicopters).

Furthermore, applications that simply wouldn’t have been economical to perform using a helicopter, can now be performed using an ‘unmanned aerial vehicle’ (UAV), or ‘remotely piloted aircraft system’ (RPAS) as they are becoming more widely referred to, to conduct low-noise, low-altitude, low-risk flight operations at an increasingly affordable rate.

“Analysts predict that the market for drones (including services), currently valued US$9.1bn is set to grow ten-fold over the next decade.” remotely piloted aircraft systems (RPAS).

“With hundreds of potential applications in industries such as precision agriculture, asset inspection, building and solar panel inspections, civil engineering and construction, mining, insurance assessment, emergency services, commercial photography, cinematography, media and television; opportunities exist for rural, regional and metropolitan franchisees alike,” said Kevin Scrimshaw, CEO and Chief Controller, National Drones.

Analysts predict that the market for drones (including services), currently valued US$9.1bn is set to grow ten-fold over the next decade. Whilst military spending accounts for a significant proportion of this, consumer and industrial markets are tipped to have decades of growth ahead of them, according to the September 8, 2015 report Drones: A Rising Market co-authored by Sean Peasgood (President & CEO) and Marcel Valentin (Vice President) of Sophic Capital.

With so many applications and potential uses, you might be left wondering why so few people have embraced the opportunity?

Few people realise however that in order to operate anything larger than a microdrone, commercial operators need to hold both a UAV Controller’s Certificate and Aeronautical Radio Operator Certificate (AROC) before also applying for, and being granted an Unmanned Aerial Vehicle Operator’s Certificate (UOC), a process that can take up to a year.

National Drones, an Australian-first franchise system is poised to take advantage of this growth market opportunity, by positioning itself as Australia’s safest, most recognised, respected, accessible and affordable professional aerial photography, aerial videography, aerial spotting and aerial surveillance service provider utilising

Buying into a franchise system that already has a UOC means franchisees could potentially be ‘up and flying’ (literally) within a month. Furthermore, restricted operations such as operation of an RPA up to 25kg, permission to operate closer than 30 metres (but no less than 15 metres) from a person, night time flying (with night rating),

54 Business Franchise Australia and New Zealand

beyond visual line of sight (BVLOS) flights and operation within controlled areas can only be conducted by controllers operating under the banner of a UOC. “National Drones’ extremely comprehensive training and induction program goes well beyond teaching franchisees how to operate a drone and helping them attain an Unmanned Aerial Vehicle Controller Certificate and Aeronautical Radio Operator Certificate,” said Brad Aylett, Director and Maintenance Controller, National Drones. “We include training on digital thermography, NDVI analysis, photogrammetry, photo and video editing software, business operating systems and much, much more,” he continued.

Whilst no particular experience is necessary prior to joining National Drones, the business should appeal to individuals who have some business and life experience, are not deterred by the need for technical learning and exams and who are comfortable dealing with business customers.

National Drones will be exhibiting at the Brisbane Franchise & Business Opportunities Expo, 23-24th July 2016 at the Brisbane Convention & Exhibition Centre, Corner of Merivale & Glenelg Street, South Bank Qld 4101 where you’ll have the opportunity to meet Kevin and Brad to discuss your interest in becoming a National Drones franchisee.

Alternatively, send them an email to skyview@nationaldrones.com.au, call 1300 SKY VIEW, or visit www.nationaldrones.com.au for more information on this exciting opportunity.

THE SKY’S THE LIMIT

With hundreds of potential commercial applications, drones are being used to

CUT COSTS, DELIVER EFFICIENCIES AND SAVE TIME

across a range of industries.

Commentators believe that “In just ten years’ time this AU$13bn industry is tipped to grow tenfold” creating an industry worth as much as $130 billion.

Apply now for your chance to become a part of this exciting growth-phase industry.

No prior experience is necessary, as all training is provided.

Get your career flying today!

1300 SKY VIEW www.nationaldrones.com.au

skyview@nationaldrones.com.au

FRANCHISES AVAILABLE

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e x per t a dv i c e

“The Griffith/UNSW research also found that only 35 per cent of current franchisees consulted an accountant, lawyer or financial adviser prior to purchase or start up. This finding is surprising.”

Dr Michael Schaper | Deputy Chairman | ACCC

A head start Pre-entry education and professional advice is a worthy investment in your franchising future.

New research into due diligence published

by Griffith University and the University of New South Wales found that more than half of the franchisees surveyed had no (or almost no) idea about where to get franchise training. This lack of awareness is a concern, since a bit of information and training can help franchisees get off to the best possible start and avoid problems down the track.

Pre-entry education The Australian Competition and Consumer Commission (ACCC) has long recognised the benefits of pre-entry education. Since 2010, we have funded a free online prefranchise program run out of Griffith University’s Asia-Pacific Centre for Franchising Excellence. More than 10,000 people have now registered for the course.

This is a significant milestone.

As franchising veterans can attest, it’s about going in with your eyes wide open and knowing where to look. What do your franchising documents say about site and territory selection? What are your retail leasing and marketing fund arrangements?

And, how can you verify any financial information? All these issues are covered in the course. Pre-entry education of this kind doesn’t tell you where and how to specifically

invest your money, but it can help you make a better overall informed decision.

Pre-entry training also lifts the lid on the practical demands involved in running a franchise business. Despite the fact that many franchising participants already have some form of business qualifications before they turned to franchising, the Griffith/ UNSW research found that 58 per cent of current franchisees had no realistic idea about what they were getting themselves into. Pre-entry training can provide firsttimers with more realistic expectations.

Pre-entry training also provides franchisees with important background on the Franchising Code of Conduct. The mandatory industry Code sets out the rights and obligations of all participants in the franchising industry. For example, the Code provides new franchisees with a ‘cooling off’ period and requires franchisors to disclose specific information to prospective and existing franchisees. The Code also provides a way for franchisees and franchisors to resolve disputes and requires that both sides act in good faith.

Professional advice The Griffith/UNSW research also found that only 35 per cent of current franchisees consulted an accountant, lawyer or financial adviser prior to purchase or start up.

This finding is surprising since the Franchising Code requires you to provide a statement that you have sought professional advice as part of the buying process.

56 Business Franchise Australia and New Zealand

Alternatively, you can sign a statement saying that you are aware that you should seek advice but have decided against it.

The ACCC sees professional advice as imperative, particularly when you consider life savings are on the line and the complexity of some franchise agreements.

When it comes to the crunch, professionals can guide you through the finer points of contracts or the complexities of franchise finances. For example, if the franchisor has provided you with projected earnings, it must also provide you with information about the assumptions on which the projection is based. An accountant or business adviser will be able to assist you to compare and verify any figures or projections given to you. It makes sense to get some professional advice before making one of the biggest investment decisions of your life.

The Griffith/UNSW research is available at www.franchise.edu.au/home/research/ due-diligence-research\ You can sign up to the pre-entry program at www.franchise.edu.au/home/ education/for-franchisees/pre-entryfranchise-education Dr Michael Schaper is Deputy Chair of the Australian Competition and Consumer Commission. www.accc.gov.au/franchising

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fr a n c h i s i n g e x p o

Your dream business could be waiting…

Whether it’s a café, a salon, accounting, or even rock climbing, there are plenty of business ideas to motivate and inspire at the Franchising & Business Opportunities Expo, on in Brisbane in July and Melbourne in August.

Both Expos will showcase a wide range of local, national and multinational franchises, and will also host a variety of business experts and support organisations to assist people who may be pondering the ins and outs of becoming their own boss.

“Attending the Expo in Brisbane or Melbourne is a great way to investigate franchising options and learn more about this exciting and dynamic sector,” says Exhibition Manager Fiona Stacey.

The Melbourne Franchising & Business Opportunities Expo is traditionally the biggest of the year, and will once again be a highlight of the Victorian Small Business Festival. Meanwhile there will be plenty of buzz in Brisbane, with new concepts to see and motivating presentations from seminar speakers.

A feature of the Brisbane show will be a rock climbing installation by Base Zero next to the café at Brisbane Exhibition Centre.

Wade Morse from Base Zero says kids (aged four years and over) are welcome to climb the rock wall fully supervised while their parents meet with franchisors and advisors in the café.

“At Base Zero, we believe every Australian child should experience the thrill of rock climbing in a safe and encouraging environment,” says Morse. “We are a new franchise launching at the show and looking for young families and people who enjoy working with children to become a franchise partner.”

People dreaming of their own café, restaurant or takeaway outlet will find many ideas to inspire them at the Expo, with

See Wade Morse (far right) and the team from new franchising concept Base Zero at the Brisbane show

brands such as Lenard’s, BK’s Takeaway, Degani, Lava Coffee, Pizza Temptations, The Coffee Club and New York Slice Pizzeria exhibiting at one or both shows.

A popular feature of the Franchising & Business Opportunities Expo is the seminar series, which once again will bring together a wide range of experts and successful businesspeople. John O’Brien, CEO of Poolwerx, and Clark Rubber’s MD Chris Malcolm will give keynote presentations.

“One thing all the experts have in common is the emphasis they place on thorough research before investing in a franchise, or franchising an existing concept,” Stacey says. “Attending the Expo means you can investigate all the ins and outs and meet all the right people under one roof – it really is a one-stop-shop, wherever you are in your franchising journey.”

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For information about exhibiting in the Franchising & Business Opportunities Expo contact Fiona Stacey 03 9999 5464 Fiona@specialisedevents.com.au

Diary Dates: Brisbane: 23-24 July Brisbane Convention & Exhibition Centre, South Bank

Melbourne: 26-28 August Melbourne Exhibition Centre, South Wharf

Reader Offer: Register for FREE at franchisingexpo. com.au with promo code BFM.

Business Franchise Australia and New Zealand 59

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How to Find Your Perfect Franchise Tips on keeping your eyes wide open when buying a franchise It still surprises me how many people get “tunnel vision” when looking to buy a franchise.

By tunnel vision, I mean that they get fixated on one particular franchise opportunity.

They enquire and then go through the steps of buying a franchise without considering any other opportunities or asking the right questions and demanding the right answers.

Many people move forward without stopping to ask questions like: • “How do the competitors stack up?”

• “Why am I choosing this opportunity over that opportunity?”

• “What else could my money buy me?”

• “How does the industry outlook compare from one franchise to another?”

• “What does my day to day role look like in this business versus that business?”

• “How does the team of people (head office and other franchisees) in this franchise compare to another?”

You would rarely buy the first car you see or test drive, or a home without first looking at different options. We put considerable time and thought into comparing different holiday destinations before making a choice for a two-week vacation. Even buying a phone, a computer or a television has us researching the different features, price points and brands.

The decision to purchase a franchise is a much bigger decision. Some people have even said it’s a bigger decision than choosing a husband or wife! Buying a franchise is not only a financial decision - it shapes your day to day life for an average of seven years, because that’s the industry average for time franchisees spend in a network.

We have all experienced food envy. It’s not a great feeling. Imagine, six months after opening your franchise business, seeing a franchisee from a different network living

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a great life - which you could have had!

There are some amazing franchise systems out there and I have seen how franchising can enrich families’ lives and shape amazing futures for people.

So how do you weigh up the options and assess the relative merits of different industries, brands and networks?

Here are some tips on evaluating each opportunity and choosing what is right for you and your family at this stage of your life:

Money Questions: The Price It seems a no-brainer but knowing how much you have to spend, including how much you can borrow, hopefully against the fixtures and fittings of the business or potentially against your other assets such as your home, is vital. Find out if the franchisor is accredited with a bank and can assist you with getting finance. This can be helpful not just in raising the necessary capital, but their

James Young | General Manager DC Strategy Franchise Recruitment

ROI (return on investment) Ask the franchisor about the return on investment, requesting the average ROI across the group. If that information is not available talk to as many franchisees as possible asking how long it has taken them to make back their original investment plus their salary.

Is This Feasible?

Does the size of the investment match what you can genuinely afford or are you stretching yourself to buy this business?

What will you do if it takes longer to become profitable or you have insufficient operating capital? What do you stand to lose? Allow some leeway in your calculations for unforeseen circumstances.

Motivation Are you just looking for as much money as possible or are you looking for something you will enjoy and can be passionate about as well? It’s easy if it’s only money that motivates you. Otherwise, read on!

so you need to speak to each and every franchisee. If possible request a day in-store/ in the business, or a week if you can, to make sure this is the job for you.

Practical Considerations: Trading Times Are you a night owl or a morning person?

There is no point buying a coffee shop if you operate best later in the day. Do you want to work seven days a week and nights or do you want a 9-5, Monday to Friday job? Do you need a job that can fit in around picking up kids from school? Considering each of these carefully will help you determine whether you should be looking at a food business, a mall-based business, a B2B, or a mobile or home-based business.

Family and Support This is paramount and it’s tied to the previous consideration. Being a successful and profitable franchisee depends on working the business yourself. Yes, you might have staff and if it’s open 60 hours or more a week, you might even have a manager at times, but you need to be there if it’s going to work. So be realistic about how much of your time and effort your business will require and make sure your family is ok with the sacrifices this will mean for all of you.

Running your own business can provide future security for your family but you’ll need their support and understanding to pull it off.

accreditation with their bank may also add to the security of their offer.

Passion and Commitment Questions:

Financial Due Diligence

Passion and Interest

Have you been provided average historical figures as a guide to performance? If not, ask for them. You want to see real financial performance data from both franchise and company owned stores across the network so you can evaluate the opportunity.

What makes you happy? If you’re going to jump out of bed and head into your franchise business for another seven years, you had better find something that you can remain enthused about for that long.

Operating Capital

to be

Location

Talk to other franchisees and find out what the ramp up period could be and how much money they needed to tide them over till the business started to be profitable.

This isn’t just about making money. Would you be proud to be an ambassador for this brand, and to talk about your new business with your friends and family?

If it’s a bricks and mortar business is it close to your home? Or if it’s a mobile business is it in the territory where you live? It’s always better to stay local as you know your area and are a member of the community already, so will be more effective at marketing and developing your business. Not to mention – the less travel the better!

Understand Cash Flow Again, talk to other franchisees, not just in terms of operating capital. Are there seasonal fluctuations, or do the terms of trade with suppliers put strain on cash flow, and how can you prepare for that?

Find a business that fits who you want

Finding a Fit Are the other people in the network people you would be proud and confident to have as colleagues and does the screening and selection process ensure you and they are a good brand fit? Dedication and enjoyment in your work are important to most people,

Due Diligence Due diligence is a lawyer term for doing your research! Under the Franchising Code

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“Take the time to make sure you are buying the best franchise for you - not just the first one you find. Signing the franchise agreement is not the end of your search; it’s the beginning of your new career!”

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of Conduct every franchisor must provide potential franchisees with a Disclosure Document. As a part of this, the franchisor is obliged to give you a list of all the existing franchisees in the network and those that have left. Go and see them (all of them if possible!) and ask all the questions noted above.

advice. You will need to sign that you have done so, or that you have declined to do so. Remember, you wouldn’t buy a house without a pest and building report, and this is the same. Get professional advice. It is the final piece of insurance that you are investing in a business that really is right for you.

Spend time with the franchise head office staff and the directors if possible. Do they seem genuine? Can you see yourself working with them?

I have been recruiting franchisees for over 15 years, and have granted hundreds in industries ranging from food and beverage, gyms, childcare and education, to health and beauty, financial, professional and trades services. I won’t grant a franchise unless a candidate has considered a number of options and clearly explained why this is the right franchise for them and their family.

Get Legal Advice Get advice from professional specialist franchise lawyers who will review the Franchise Agreement and Disclosure Document. Get a fixed fee quote and ask for the review in writing.

Get Financial/Accounting Advice Again, take all the financial information provided (and ask for anything that isn’t) and go to a business advisor or accountant who has worked with franchised businesses for advice.

Professional Advice: There is a page in the Disclosure Document where the franchisor advises you (as required by the Code) to take legal and business

So take the time to make sure you are buying the best franchise for you - not just the first one you find. Signing the franchise agreement is not the end of your search; it’s the beginning of your new career!

James Young heads up the recruitment division at DC Strategy. He has recruited franchisees for well over 40 major franchise networks in Australia and internationally and has been a State Development Licensee in two states and a multi-unit franchisee for Hairhouse Warehouse where he also held roles in both national recruitment

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“Buying a franchise is not only a financial decision - it shapes your day to day life for an average of seven years, because that’s the industry average for time franchisees spend in a network.” and leasing. Hands-on experience on both sides of franchising gives him a unique perspective. He is also a licenced business broker who assists franchisors with exit strategies and negotiations and franchisees looking to sell their franchise business.

DC Strategy is the only end-to-end franchise consulting, legal, recruitment, franchise brokerage and brand, marketing and technology firm. For over 30 years their experienced specialist teams have developed franchise programs for many of the most successful national franchises, many of which they’ve taken to the world.

In the last decade alone they have built over $1.8 billion in enterprise value for their clients. They have also brought many well known international franchise brands to Australia and assisted many franchise networks to exit. DCS’s expert franchise lawyers offer fixed fee franchisee legal reviews.

Contact James on: 0404 078 782 james.young@dcstrategy.com www.dcstrategy.com

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FRANCHISOR IN D EPTH : THE R MAWO O D

DO YOU HAVE PASSION?

the most advanced double glazing system for existing timber Established in New Zealand, Thermawood is the brand name and unique system owned by Retro-Fit NZ. The Thermawood story is one of innovative hands-on research and development by people who are highly experienced in the glazing, joinery and building trades. This has delivered a world class product and installation system for use within homes and businesses.

After developing a nationwide network of Thermawood installers Thermawood NZ have expanded into the Australian market.

With franchise opportunities now available in Victoria, New South Wales and South Australia, Thermawood Australia are looking for franchisees to build a successful future with a solid and well-established brand.

Using a unique patented dry glazing drainage system for double glazing and installing draft/sound seals into existing timber windows and doors in your home, the system is designed to fit any wooden joinery and can be used in a number of configurations.

Thermawood Retro-fit Double Glazing allows the home owner to keep their house warmer in winter, cooler in summer, reduces noise, drafts and allows the homeowner to maintain the original character aesthetic of their home while adding value to the property and saving money on energy costs.

Although initially the principal application

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of the Thermawood system has been in residential housing - where its use is creating a dry glazed, complete drainage system for double glazing into wooden frames - testing has also been conducted in a school environment where the use of the Thermawood system has been shown to significantly change and improve the conditions within classrooms. Stabilising the temperature to optimal comfort levels as well as reducing humidity created a better learning environment.

With a number of Australian franchisees already enjoying success, now is the perfect time to join this proven franchise system.

SHARING THE SAME GOAL As a franchisee, Thermawood will teach you all you need to know about the techniques required to commence a Thermawood retro-fit double glazing business. Using their experience from within the industry, they will also pass on everything they know about avoiding the costly mistakes that inexperienced people can make - showing you how to identify and market to target customer groups in your territory.

You will receive a fully documented franchise manual, comprehensive management and operating systems and other support services designed to help you to run a successful Thermawood franchise business.

By being part of the growing Thermawood network, you will benefit from group promotional activity, work referrals and support resources, and you will also be responsible for optimising your sales in your franchise territory. This will involve local area marketing, sales processes and presentations and the provision of advice and assistance to prospective customers. You will need to build and maintain a network of satisfied clients, local contractors and business relationships to help you build your business by reputation and referral.

expanded as the business grows together with any administrative or sales roles required to support the growth of your business.

BENEFITS OF JOINING THERMAWOOD

• A rewarding business with sound financial potential; • Running your own business with their support and expertise; • An exclusive assigned marketing territory;

Potential business will vary in local markets, but the versatility of Thermawood’s products and services will provide franchisees with an abundance of opportunities.

• A variety of market opportunities; and • Thermawood’s experience.

The use of the Thermawood brand name and the following exclusive benefits include:

Consider some of these examples of sales opportunities in your area:

• Supply and training in use of all equipment and operational procedures;

• Standalone residential dwellings requiring an energy efficient home insulation system;

• Efficient and reliable supply of glass and specialised components;

• Multi-unit residential complexes requiring a cost effective solution for commercial owners;

• Full training and detailed set of manuals – everything you need to know to run your business successfully;

• Commercial buildings under renovation or re-fit; and

• Being part of a well-known brand, sound reputation and proven track record;

• Historic buildings requiring energy efficiency and restoration.

• Comprehensive local marketing toolbox;

You will receive a great deal of support from the franchisor and the franchise support team. However, your success depends on your own commitment and your passion for business growth and results.

The franchise system will give you many unique advantages, but it is up to you to optimise them.

The benefits you enjoy as a Thermawood Franchisee include:

• Competitive pricing structure;

• Benefits of national marketing and brand development; and • Ongoing business advice and assistance from the supportive Thermawood Franchise Support Office.

TEAM PLAYERS Thermawood is looking for team players who share their vision and passion; who are motivated to build and maintain strong customer and business relationships.

“The Thermawood story is one of innovative hands-on research and development by people who are highly experienced in the glazing, joinery and building trades.”

You can choose to run your franchise business from commercial premises or from home. All you will need is sufficient clean storage space for a trailer, a small amount of stock tools and equipment. Additionally, standard office equipment, including a telephone, computer, printer, fax capabilities and internet access are required. The business has been packaged into a purpose built trailer with glass carrying capabilities, reducing the need for a trade vehicle therefore keeping overheads down. You will need a suitable vehicle to tow your purpose built trailer but you may already own this.

In the first instance, you will be an owner/ operator and will be involved in all aspects of the business. With our advice, you will need to employ installers. These roles can be

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The Thermawood double glazing system is recognised as the industry leader in NZ with strong growth and extended lead times for installers nationwide. By using the established and proven systems, techniques, and products Thermawood have proven that committed and enthusiastic franchisees will create opportunities to establish successful franchise territories in Australia.

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FRANCHISOR IN D EPTH : THE R MAWO O D

“Thermawood franchisees should take pride in their work and value the satisfaction from achieving effective results.” assistance, including technical advice and a well-structured field support programme.

ARE YOU A POTENTIAL THERMAWOOD FRANCHISEE?

Previous business and staff management experience as well as previous experience in a traditional residential trade or good handy man skills is an advantage but not essential.

Thermawood are seeking people with the necessary skills to run their own business and are willing to follow a proven system of success. In turn, you must train and manage your own staff to follow the Thermawood systems, processes and principles.

comprehensive induction and training in workplace safety requirements, including both operational and practical training.

Training is also tailored to each franchisee’s needs and existing skillset, including on the job training with an existing franchisee.

Thermawood provides franchisees with comprehensive support and ongoing

Successful franchisees need to be well presented, fit, energetic, innovative and passionate about the Thermawood franchise network. You need to be determined to achieve excellent results and high levels of customer satisfaction with every project, taking pride in your work and value the satisfaction from achieving effective results.

Thermawood are looking for people who share their vision and their passion. If this sounds like you contact Graeme Clarke at: 0455 555 330 info@thermawood.com.au www.thermawood.com.au

Successful franchisees will be well presented, fit, energetic, innovative and passionate about the Thermawood franchise network.

You will be determined to achieve excellent results and high levels of customer satisfaction with every project.

Thermawood franchisees should take pride in their work and value the satisfaction from achieving effective results.

TRAINING AND SUPPORT The Thermawood business system has been developed following years of practical experience with the techniques of doubleglazing on projects large and small throughout New Zealand and has been adapted to Australian market conditions.

Recent work undertaken by a Melbourne Thermawood franchisee includes the historic St George Hotel in St Kilda, Melbourne.

The specialised tools and equipment that are unique to Thermawood and subject to patent protection, are subject to exclusive supply arrangements with Thermawood NZ. This specialised equipment is a vital component in the effectiveness of the Thermawood System and available only to franchisees.

Established in 1857, it is considered of historical and architectural significance to the State of Victoria and therefore any works to the structure and appearance of the building have to meet the Heritage Act 1995.

With franchising in mind, they have also developed and documented comprehensive management and operating systems. These are designed to help franchisees quickly learn the required systems and techniques.

The Thermawood System received permit exemption as the removal of nine sash windows and replacement with double glazing and subsequent re-paint was not deemed to impact on the cultural heritage significance of the property.

New franchisees joining the network receive

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avoiding the traps

Tips to Help Avoid Some of the Most Common Traps in Business Investing in your future will take time and effort.

Being your own boss, controlling your destiny can be rewarding, however, as with most things in life it also carries responsibility.

In any business there will be a wide range of risks to consider. Some risks once identified and understood can be reduced. By reducing risk the chances of business success improve dramatically.

This list is not exclusive. No doubt there will be other aspects you will need to consider after taking your particular circumstances into account.

Cash Flow Take time to understand the cash flow cycle of the business. Consider where your customers will come from, how they will pay, any seasonality and when you need to pay creditors and taxes. Build a comprehensive list of assumptions and satisfy yourself of the ongoing viability of the business. This is especially important if the business is new and you are basing your projections on advice alone.

“To operate successfully a business owner will need to commit significant time and effort.

Operating a business is never 9am to 5pm Monday to Friday.�

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Don’t overcommit yourself and keep your business and personal debt to manageable levels. Be wary of financiers who say they will lend you extra money without a proper assessment. Look at the repayment structure and interest rates. Be cautious in committing the business cash flow to non-business related purposes. For example, buying a more expensive house will add nothing to the value and productivity of your business and will become a problem if business cash flow tightens.

Understand Depreciation While depreciation is charged against business income and lowers net profit it establishes a need to continually reinvest in the business. Depreciable items whether they are a car, computer or floor coverings will need to be replaced. Failure to do so may impact business sales or add to maintenance costs and reduce productivity. Ideally set up a ‘sinking fund’ to deposit money to be used to fund future upgrades and replacements.

‘Own’ The Business It’s your business and you are responsible for everything! This includes ensuring employees are paid correctly and taxes are paid on time. As a business owner it comes down to understanding how to build revenue while watching costs. Take an active role in the management of your business and don’t look to delegate this responsibility to others.

Managing through the Good Times Don’t become complacent if things are going well. Make sure your business decisions take an inevitable change in business activity into account. Ensure budgets are set and regularly monitored. Take care in committing future cash flow to non-business related purposes.

Look for any signs of deterioration and take decisive action early. Specifically, monitor sales levels, gross profit margins and labour costs.

Fall Back Capital Ensure you have quick and easy access to additional capital if required. Even in the best of businesses with considerable planning things can go wrong. An unexpected event can impact your business and access to additional capital may need required.

The amount of back up capital will vary depending on the business, however, start up (green-field) business will require higher levels of reserves until proven.

“Don’t become complacent if things are going well. Make sure your business decisions take an inevitable change in business activity into account.”

Steve Seddon | Senior Business Development Manager | Westpac

Economic Events Business conditions and confidence will be impacted by local and international events.

Business owners need to understand how their business will be affected by changes to economic conditions. As an example, what is expected to happen if interest rates increase or exchanges rates change?

Quality Advice Always get the best independent business advice you can find. This will include accounting and legal advice using advisors with appropriate knowledge of your industry.

You may also have a financial advisor, banker, business coach or mentor who is able to assist with your business decisions.

Businesses need to continually evolve and move in line with customer and community expectations.

Understand business values Cost does not necessarily reflect value. Set up costs or price paid may or may not represent the ongoing value of the business. When considering the purchase of an existing business look at the historical performance, lease terms, franchise terms, condition of the fit out and equipment. Consider any capital expenditure required and speak to both the franchisor and landlord. Obtain independent advice on the businesses value to support your offer to purchase. When establishing a new location the set up costs may exceed the businesses value until such a stage the business builds to a predetermined level of operating profit.

Research - Industry, Competitors, Regulation As a part of your assessment process undertake detailed research. This would include considering the industry, competition (local and more widely if relevant), and regulation. All affect businesses in different ways however these impacts can be significant if not fully understood. For example, consider how the supermarket sector has been impacted by

additional competition, changes to retail trading hours, supplier pricing, internet ordering and delivery etc.

Understand time commitment To operate successfully a business owner will need to commit significant time and effort. Operating a business is never 9am to 5pm Monday to Friday. Taking time off for holidays can be difficult and requires planning and flexibility. It may take some time to get the business operations to a secure position before taking a break.

Impact on Relationships Relationships can change under the additional stress of running a business. Take the time to understand the expectations of business and life partners and others impacted by the business. Make a plan and always keep communication channels open.

In summary, starting up a new franchise or purchasing an existing business can be an exciting and rewarding time. Taking time to understand the business, obtain advice and build a plan is an important step in investing in your future.

Steve Seddon is a Senior Business Development Manager with Westpac.

He specialises in the franchise sector and is on the Franchise Council of Australia Western Australian Committee. He holds a Bachelor of Commerce degree, Diploma in Franchising and is a qualified CPA. Westpac has supported the franchise sector in Australia of over 25 years. The bank has a national network of franchise specialist business bankers who are able to deal with the specific needs of the franchise sector.

Contact Steve at: 0407 401 892 sseddon@westpac.com.au www.westpac.com.au

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Debt Levels

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h av e yo u r s ay: B eds h ed

Finding the Holy Grail flexible work/life balance

Flexible working is one of the reasons many people buy their own business or franchise, but making this a reality can be a challenge.

When you’re the owner, not just an employee, you have ultimate responsibility for making it a success and that sometimes means work time bleeds into personal time.

However unlike the quest for the Holy Grail, work/life balance and flexibility is very achievable in a business or franchise situation. Graham Gibson balances his Bedshed franchise in Moorabbin with maintaining an elite level of fitness. He has competed in Ironman contests and is always looking for the next strength and stamina challenge. Here Graham shares the four secrets behind his flexible lifestyle.

Whether you’re struggling to pick your kids up from school every day or train for a fitness challenge, these tips will put more life into your work/life balance.

Get the tech Gone are the days of doing your accounting and client management with paper and pen.

VPN or cloud based solutions are faster, more efficient and more accurate. They enable you to work from wherever, whenever.

Though some initial effort is required to get it set up, once it is, you won’t know how you ever lived without it.

Have the discipline If you go with the flow in your business, you can always find a reason to come into the store or office when perhaps it’s not strictly necessary. Flexibility requires determination and planning – think at the start of the week what you have to fit in and what that will mean for your workload, and stick to it. If

Graham Gibson, Bedshed Franchisee, Moorabbin VIC

you’re taking Wednesday off, as I do when I’m training for a big race, be determined to make that happen and don’t let anything get in your way.

Find the time You might one day get to a point where you are able to have a minimal role in your franchise, but you can have flexibility before you get there. Like with anything, there has to be give and take to achieve flexibility and work life balance if you’re working full time, and the key is to understand what needs to be done when. If you’re leaving early to pick up your kids in the afternoons and spend time with them before bed, you will probably need to log on later and wrap up your admin.

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Prepare the team Everything is possible when you have a great team that communicates well. Firstly, make sure you’re hiring people with the right experience so they’re able to fill in when you’re not there. Secondly, flexibility can fall over when everyone is not privy to your plans – meetings can go in on your days off, or someone can need urgent help with a task when you’re due to leave early. Communicate clearly with the team and set up a chain of command for issues when you’re away from the business.

Get these four things right, and you’ll find work/life balance is much more within reach. www.bedshed.com.au

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Fo c u s : S P O RT STA R ACADEMY

DIFFERENCE A E K A M with SPORT STAR ACADEMY Providing children with a platform to realise their sporting potential, Sport Star Academy is a dynamic and unique franchise system that has seen exciting national and international growth this year.

After launching his original business Football Star Academy in 2002, Peter Nikolakopoulos came to the realisation whilst attending the FIFA World Cup in Germany in 2006 that football would – in the not too distant future - become a much more popular and integrated sport across the younger age groups in Australia.

After approaching franchise consultants DC Strategy in 2007, the business model and franchise strategy and systems were developed, which in turn led to the Sport Star Academy franchise launch in 2011. Now, with 8 company owned territories, alongside 12 franchised territories and six more already scheduled to launch this year in different states, Sport Star Academy are experiencing phenomenal growth. With only 100 territories available across Australia, now is the perfect time to join this exciting franchise opportunity.

CHAMPIONS ARE MADE, NOT BORN! Appealing to children in all age groups, there’s something for everyone with Sport Star Academy.

Soccer Time Kids (STK) is a toddler based soccer program for children aged 1– 5 years. Offering a fun learning environment and creating a pathway to the other sports available, STK provides children with the confidence and skills to succeed and allows for years of growth and development as they progress through the age groups, named Koala (1-2y); Emu (2-3y) and Joeys (3-5y). This successful business model gives franchisees multiple revenue streams – offering STK’s branded birthday parties as well as revenue as children progress through the age groups.

Sport Star Academy offers eight sporting academies within one business, which means children aged five to sixteen can reach their full sporting potential within their chosen sport/s. Across Victoria alone, 100,000 children have participated in the Football Star Academy, which has grown at an incredible rate since established in 2002. A varied program including weekly clinics, elite programs, one-on-one, holiday camps and goalkeeper training provides children aged 5-16 years the opportunity to develop their skills, knowledge of the game and pave their way to become future football stars.

Sport Star Academy is not just all football though, as there are eight different sports available, all under the one banner. Whether its cricket, footy, football, tennis, rugby, netball, basketball or even golf, all coaches

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Founder and CEO Peter Nikolakopoulos says, “Each academy that we offer is run by passionate and professional people; an expert within that sport. Unlike some of our competitors, we don’t have one coach taking five different sports. Our coaches specialise in one particular sport only, which means the child is getting the best coach and program for their sport. The children can choose to complete multiple sports, they are not restricted to just one - this means we are giving parents the flexibility and freedom of having multiple sports available within one organisation - while also giving them the peace of mind that they are getting the best calibre of coaching available.

“For us it’s about doing something that you love and having a passion for it - being in a business where you make a difference.”

“If you look closely at local clubs, what commonly happens is that the first team – usually the senior team - will have a qualified coach but as you move down the ranks and age groups, it’s most times a parent that has volunteered to coach the children. With Sport Star Academy, you get a qualified coach for all age groups, within a safe and professional environment, and that makes a world of difference.”

“A recent report has shown that just one in five children is physically active for the recommended one hour each day. By giving children the right pathway and training, the likelihood of them continuing the sport in any capacity and at any level is greater - so we’re making a big impact on the future of the sport and also on the health and wellbeing of the children. Our main focus is to ensure that their sporting experience is one to remember, whether that’s progressing through the different levels of program, participating in competitions, having opportunities overseas and going on tour.”

YOU’RE NOT JUST A FRANCHISEE Sport Star Academy are looking for business partners, not just franchisees. Peter says, “Our franchisees are a mixed type. We have franchisees that want to be hands-on coaches and we also have franchisees that are more entrepreneurial and want to engage and manage hired coaches whilst they work on the business, rather than within it. What we’re finding now with some of our existing franchisees is that they are ready to purchase their second territory and expand their business.”

A great testament to the culture, brand and franchise model, three franchisees have now purchased their second territory.

“We make sure that any franchisees that join our system fit our company profile - which is someone who is big on team culture and a team player; passionate about working with and developing junior players and also making sure that although they are working within their own franchise, they are also collectively working for the brand as a whole.

Alongside this they must also respect and follow the proven and successful franchise systems we have in place. We focus on bringing in a long term partner, rather than just a franchisee as this is beneficial to our business in the long-term,” says Peter.

ON AND OFF THE FIELD Utilising proven training programs, Sport Star Academy complete ‘On and Off the Field’ training. ‘On the Field’ includes the technical delivery of the programme and how to deliver each programme and what that entails and ‘Off the Field’ training incorporates the business side of the franchise; including how to grow your membership utilising national and local area marketing, social media and using the

centralised computer system for your dayto-day tasks. Once all training is completed, Sport Star Academy is with you every step of the way; from the launch of the franchise in your territory through to production of flyers, signage and banners.

AN EXCITING FUTURE Achieving national and international growth is a reality for this growing franchise system, having recently sold a Master Franchise Agreement in India. Working alongside high-calibre franchisees such as a former professional Melbourne Victory and Belgium National Football Team member and with franchisees achieving record numbers for membership, now is the perfect time to join Sport Star Academy.

For more information contact: 1300 372 300 franchises@sportstaracademy.com.au www.sportstaracademy.com.au www.footballstaracademy.com.au www.soccertimekids.com.au

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FEATURE : i n v est i ng i n you r fu t u r e

are qualified in their chosen sport and have participated in intensive training programs held by Sport Star Academy.