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Franchises No. 1 Choice multi unit multi system Growing your business LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE


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Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway courier franchise can help you take control of your future. As a market leader in the provision of nationwide courier services, Fastway’s award winning franchisees enjoy low start up costs, a guaranteed income package, no weekend work and unparalleled business support.

www.fastway.com.au

So, if you’re ready for a positive change, contact your local Fastway franchise today on 1300 FASTWAY.

Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.


34 On the Cover 11 Cover Story

Pack & Send: Fostering multi-unit franchisees

40 Multi brand and multi store franchises take the franchise sector forward

Rod Nuttall, CBA

51 Top 10 franchise systems Rated by franchisees 63 Food Franchises: Hungry for Business

Franchises in Focus 30 Wok Me

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30

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51

100 Fastway Couriers

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26

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Contents

july / august 2010 In every Issue

Expert Advice

Profiled Franchises

06 Franchise News

14 If you don’t have a business plan now, you may not need one next year! Darryn McAuliffe, NAB

12 Magazine Vending

Announcements from the industry

34 Franchisee in Action Price Attack 38 Janine’s Tips: Choosing the right franchise Janine Allis, Boost Juice 104 Book Review 122 Franchisor Profile Proarch Podiatry 125 Professional Services Listings 126 Franchise Listings 128 A-Z Directory

22 New Rules for franchising Steve Wright, Franchise Council of Australia

18 Villa & Hut

24 2010 events and awards – time to get involved George Yammouni, Chairman, FCA

26 Healthy Habits

44 Franchisee public liability Michael Bowyer, HWL Ebsworth Lawyers

32 United Petroleum

72 Why has food franchising been so successful in Australia? Phil Blain, Business Development Company,

48 B&S Sharpening

Franchise Division

80 Workplace Relations Laws – What every franchisee should know John Sier, Mason Sier Turnbull Lawyers 88 Do Your Due Diligence Dr Michael Schaper, ACCC 94

Franchise Citizenship. Become a good franchise citizen and help your system succeed

Julia Camm, Corven

102 Making finance work for franchising Steve Hansen, CHOOKS fresh & tasty

122

16 ibalance 20 incube.8r 28 Trios 42 Carmen Steffens 52 Mr Rental 54 Snap-on Tools 58 Lollypotz 60 Taco Bill Mexican Restaurants 74 Geláre 76 Commercial Food Machinery 78 Salsa’s 82 RP Vending 84 Franchise Selection 86 Real Estate Investar

110 Personal qualities required for success Tania Allen, Vision Alliance

90 All Safe Energy Efficient Products

114 Buying a dud or a money making machine? Girgis Sirgyous, CBI Coaching

96 Jani King

118 The ‘adolescence’ of a franchisee Peter Buckingham, Spectrum Analysis

108 Small Fish Business Coaching

92 Nanotek by ecowash mobile 106 Open2view 112 Hudsons Coffee

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Franchise BUSINESS

AUSTRALIA

BUSINESS FRANCHISE VOLUME 4 ISSUE 5 july / august 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au EDITOR: Louise Mitchell louise@cgbpublishing.com.au SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 5189 1367 COVER IMAGE: Pack & Send TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

From the

Editor

‘Multi’ is a word that keeps cropping up throughout this edition of the magazine, and, I’ve noticed lately, within the franchise community in general. It seems over the last couple of years a seismic shift has occurred in the way franchisees are thinking, and many are no longer satisfied buying just one franchise, or even one system, but there is a new trend for multi-franchisees in multi-systems. It’s a smart move. These franchisees are becoming entrepreneurs in their own right, by using the franchisor’s proven business models to build their own empires. Multi-unit/multi-system appears to be the way of the future, and can be a win/win for both franchisors and franchisees (see Rod Nuttall from the Commonwealth Bank’s article on page 40). Some systems, e.g Wok Me (page 30) will only take on multifranchisees as part of their model, and our cover story on Pack & Send (page 11) looks at how 25 per cent of its retail network is under multi-store ownership. Once again, our annual Food Franchises feature (beginning on page 63) will have you salivating at the feast of tasty franchise opportunities in this original and thriving franchise sector. To complement this feature article, Phil Blain from BDC takes an in-depth look at why food franchising has been so successful in Australia on page 72. If you are in the market to buy a franchise, then our Top 10 Franchise Systems feature (starting on page 51) is one to definitely take notice of, because these systems have been rated by their current franchisees. More than 2000 franchisees from 65 systems took part in the survey by Ian Krawitz of topfranchise.com.au and the results will give prospective franchisees a good insight into what systems are the best from a franchisee’s point of view. As usual, this issue is jam-packed with expert advice and profiles of franchise systems, all designed to give you the right information you need when making the important decision about which franchise to choose.

Louise Mitchell Editor

“I am 44 years old, and still do not know what I want to do when I grow up! But I do know what I enjoy doing, and that is the secret to choosing the right franchise.” Janine Allis Director/Founder Boost Juice

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

4


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Deliver


NE WS

Franchise NEWS AllSafe continue green march south to NSW including solar power, natural lighting and ventilation systems and insulation products.

Concern about escalating energy prices and a rapid increase in demand for environmentally sustainable products has driven the opening of a new AllSafe Energy Efficient Products store into New South Wales. Electricity prices have been predicted to rise in NSW by as much as 100 per cent over the next five years, with average users currently spending around $1500 per annum facing bills of up to $3000 per annum. This has driven huge demand for energy saving solar hot water systems along with a range of other energy efficient products

“The environmental industry is growing as people look for ways to save the environment and save money that they normally spent on energy bills,” said Jon Mitchell, who will run the new AllSafe Tweed Heads store with his wife Karen. “The new Federal and State rebates are providing terrific assistance and we plan to help people to take full advantage of them.” The fast growing Brisbane-based AllSafe group has opened seven new franchises employing more than 120 staff in the past two years and plans to establish five more stores this year. More than 50 new AllSafe franchises are planned across Australian over the next three years, resulting in a total of nearly 950 new ‘green’ jobs.

Brakes Plus celebrates 20 Years in business Another franchising success story will be celebrated this month, when Brakes Plus, the 100 per cent Australian owned and operated automotive franchise, celebrates its 20th year in business. The company was established in Melbourne in July 1990 by John Rippon and now has 15 outlets nationally, including 12 in Melbourne, two in Brisbane and one in Bundaberg. Thirteen of the stores are franchise stores, with company owned stores operating in both Melbourne and Brisbane. Brakes Plus was originally established

with the view of offering its clients a genuine retail automotive brake repairer, whose operators could explain in easy to understand language what was wrong with their customer’s car. Whilst still specialising in Brake repairs, the company has moved forward to meet their clients’ needs and expectations and has introduced servicing and all mechanical repairs. “We already had the knowledge and qualified personal so all we needed to do was install some extra equipment and stock.

With that in mind we are now able to fix your brakes, stamp your log book and carry out general repairs. “We are a very strong customer focused business with 20 years experience and truly believe that high service levels and first class workmanship are primary keys to our success.

Hi Ho - it’s on the road we go Hi Ho Clean & Garden franchise founders Lauren and John Mullins are taking to the road in their ‘travelling bill-board’ in a combined marketing/lifestyle plan aimed to promote their Tasmanian franchise to the rest of Australia. Since launching the steadily growing franchise system on the Apple Isle in 2000, Lauren’s ultimate aim has been to create a national system. Lauren and John plan to travel mainland Australia over the next couple of years in their Australian-built Winnebago with an expectation of creating a level of brand recognition that will make their ‘Hi Ho Clean & Garden’ name a household name! Lauren believes her franchise model is as unique as her off the wall advertising method “Sometimes you simply have to think outside the box to make things happen.” Our system is very fair and designed to encourage rapid growth. At Hi Ho Clean & Garden we offer our franchise sales on a two for the price of one basis, where our franchisees can choose to operate in either cleaning or gardening or both if they wish - in both domestic and commercial work - we believe the large work scope ensures future success for our franchisees.” Why not visit the Hi Ho Clean & Garden website: www.hiho.net.au - plus you can follow Lauren and John’s future travels through Lauren’s Face Book page - Friends of Hi Ho Clean & Garden Travels.

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Fairies spread their wings The Fairies is proving it has the magic for commercial success expanding its television series throughout the UK, Asia and the Middle East, and launching a number of retail franchise outlets Australia-wide. Recognised as one of the top five children’s brands in Australia, the South Australian born children’s brand opened its first franchise store in Launceston last month, with new stores set to roll out in Sydney, Brisbane, Perth and Adelaide over the next six months. The launch of the new franchise model has spawned from the skyrocketing popularity of The Fairies television show on the Seven Network and Nickelodeon channels, as well as the success of two existing retail outlets in Modbury and Norwood, South Australia. The Fairies Managing Director Jen Watts said she was thrilled at the level of interest in The Fairies from both potential franchisees and consumers. “More than 500 people attended the launch of the Launceston store, and bookings for dance classes and children’s parties have already taken off. Enquiries in franchise opportunities have also been strong, exceeding 10 per week. For people with a love of performing arts, The Fairies is a very lucrative business,” she said.

Jani-King re-appoints a regional manager The Australasian franchisor of the world’s largest commercial cleaning franchise, Jani-King, has appointed Gilles Delord to the position of Regional Manager for Melbourne and Hobart. Gilles should be a familiar face to long-serving Jani-King team members and franchisees as he first joined the company in 1997 in sales and was appointed to the position of regional manager for Melbourne and Adelaide that same year, a role he held until he left the company in 2004. Jani-King Australasia General Manager Mark Gosling said it was great to have a familiar face back running the regional offices for Melbourne and Hobart and looked forward to Gilles quickly renewing his presence within the franchise. “During his time with Jani-King, Gilles had a fantastic run and contributed much to the growth of the Melbourne and Adelaide regions,” he said.

“It was a fortunate coincidence that we were searching for a new regional manager for Melbourne and Hobart and he was available and interested. It eliminates the need for the usual induction into the JaniKing system because he knows it so well.

exceptional franchise opportunity and equally welcomed the chance to rejoin as the company’s Melbourne and Hobart regional manager.

“He can hit the ground running and start providing immediate support to our franchisees in the regions and to the administration team. “We’re delighted to have him back within the Jani-King system and look forward to his contributions.” Gilles said he had always found Jani-King an inspiring and

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NE WS

Franchise NEWS New Director for United Franchise Group The United Franchise Group in Australia, which represents Sign A Rama and several other leading brands has appointed Evan Foster as Director of the group in Australia. This newly created role reflects the growth of the business. The United Franchise Group has more than 1,450 franchise locations in 50 countries, including Sign A Rama, EmbroidMe, Plan Ahead Events, Billboard Connection and Franchise Mart, making it one of the largest franchise groups internationally Evan Foster started with the United Franchise Group in 2006 as marketing advisor for WA and in 2008, he was

appointed national marketing director. He now reports directly to Walter Seltzer, Vice President of Global Performance at the company’s headquarters in the USA. Seltzer says of Foster’s appointment, “United Franchise Group has enjoyed tremendous success in the Australian market for the past 12 years. Evan was instrumental in the growth and support of our WA region and his leadership there and across the country made this an easy decision for us. All Australian franchisees will now be able to benefit from the experience that Evan brings to the table.”

Investors circling Australian franchises Industry expert, Bruce McFarlane, Head of Franchising & Distribution at commercial law firm, Hall & Wilcox believes now is the time for astute franchisors to capitalise on their investment, following a spate of company acquisitions. Speaking after the Franchising Council of Australia’s Victorian State Conference, Mr McFarlane said that since the GFC, there has been an increase in overseas investment in Australia and in the last 18 months there has also been an increase in Australian listed companies making acquisitions of several established franchise systems. “For example, Dymocks purchased an 80 per cent stake in Healthy Habits, Retail Food Group acquired both the Big Dad’s Pies and

DCM Coffee & Donuts franchise systems and Franchised Food Company purchased Cold Rock Ice Creamery.” On the private equity front, US based private equity firm The Riverside Group recently purchased a controlling stake in the Boost Investment Group (owners of Boost Juice Bars and Salsa’s Fresh Mex Grill). Critical to a franchisor’s ability to maximise return on investment is ensuring that their franchise system is in good shape, both financially and legally, Mr McFarlane explained. “Ensuring that your franchise documentation, procedures and systems are compliant with legal requirements will result in a more attractive proposition for potential

purchasers and investors, as it offers greater transparency and lower risk. “As a business owner, you never really know when the goose with the golden egg will appear - be prepared!” Hall & Wilcox has been involved in a number of significant private equity transactions in the middle market including acting for sellers, international buyers and management teams.

7-Eleven deal with Mobil fuels expansion 7-Eleven Stores has recently announced that it has entered into a binding agreement with Mobil Oil Australia to acquire its retail fuels business. The acquisition comprises 295 company-owned or leased service stations, primarily located in the metropolitan areas of eastern Australia, substantially strengthening 7-Eleven’s presence in the eastern seaboard convenience store market.

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The combined entity will serve more than 160 million customer transactions each year. Chairman of 7-Eleven in Australia, Russell Withers said, “This deal with Mobil will build on 7-Eleven’s position as the leader in the convenience retailing industry in Australia, taking the number of 7-Eleven stores from 400 to more than 650.” “As a family-owned business that has been operating 7-Eleven in Australia for 33 years, we are very excited about this acquisition and welcome the Mobil metropolitan retail fuels

business and its employees into our group.” 7-Eleven Chief Executive Officer, Warren Wilmot, said, “This is not simply complementary to our business, it is our business. Similar acquisitions in the past have delivered significant per-store merchandise sales growth, demonstrating the strength of the brand’s consumer appeal. In addition, the acquired sites are well-positioned with strong fuel and food store volume, bringing excellent synergies with 7-Eleven’s current operations.


Shingle Inn moves south Iconic Queensland cafe, Shingle Inn, is expanding into Australia’s southern states, with the first cafes slated to open next year. After nearly 75 years of fine tuning the renowned brand, within six months, the business has successfully franchised five stores, with locations varying from Caloundra on the Sunshine Coast to Mount Ommaney in Brisbane’s west and as far south as Robina. Shingle Inn director, Andrew Bellchambers, said the company is in final negotiations with another five stores scheduled to open in the last half of this year, including Toowoomba, Cleveland and another landmark CBD location. According to Andrew, the organisation undertakes much effort and investigation when expanding the brand into new locations, and this does not differ whether it be Queensland, New South Wales or Victoria. He said that it was rather ironic that New South Wales and Victoria were so keen to welcome Shingle Inn’s old world charm in an effort to breathe some fresh air into their socalled ‘modern’ café culture.

news briefs Business Development Company (BDC) has been appointed to act as property consultants for the Terry White Chemists’ network of pharmacies. Business Development Company Director Vaughn McGuinness and his property team, including Patrick Byrnes, will now act as the exclusive representatives on all property development and leasing matters for Terry White Chemists. Hairhouse Warehouse has won one of three major awards at the inaugural Rotary Community Service Awards for its partnership with Eating Disorders Foundation of Victoria (EDV), promoting positive body image in Australia. “We are proud to receive this award and look forward to our ongoing relationship with Positive Body Image,” says Arthur Mitroulas, General Manager of Hairhouse Warehouse. Pizza Capers, Australia’s largest gourmet pizza brand, is set to conquer the South East Asia market after announcing it will open the first Australian-based pizza store in Singapore. With over 75 pizza stores in Australia, Pizza Capers has established itself as the fastest-

growing pizza franchise in Australia with an estimated five per cent share of the national market. Cafe2U has celebrated its 10th anniversary. Cafe2U, which now has more than 100 Australian franchises, officially celebrated its emergence from a humble van operation on Sydney’s North Shore a decade ago, to a thriving international business. It has a further 50 franchises throughout the UK including Scotland, England, the Channel Islands and Northern Ireland. The brand is also set to launch in the USA, New Zealand, the Middle East and Asia during 2010. United Homes Services has recently been acquired by The Mpower Franchising Group, owner of domestic cleaning franchise Housework Heroes and Australia’s largest mobile car detailing franchise Car Care United Home Services offers home and office cleaning, carpet cleaning, ironing and gardening services in Victoria, New South Wales and Queensland and has been included in BRW magazine’s Fastest Growing Franchise list in Australia for the last six years.

de POT Man, Australia’s leading potting retailer, has announced plans to open 15 new stores throughout Australia in the next two years. The company’s expansion plan includes all capital cities and a number of regional areas. The new stores will join five existing outlets in Toowoomba, Noosa and Mackay, each offering an extensive range of pots and garden ornaments. de POT Man founder Drew Camm said their stores recorded an average 15 per cent increase in profit from 2008 to 2009. Dream Doors, the New Zealand kitchen refurbishing franchise, will soon be launching in Australia and is seeking a master franchisor to take control. Dream Doors is headed by Derek Lilley who co-founded the original UK company which turned over 6.2 million UK pounds in 2008. Derek has spent more than $100,000 over the past year designing and developing upgrades to the Dream Doors website to make it the most user-friendly and cost-transparent way to buy kitchen cabinetry, whether you are just replacing doors and bench-tops, or installing a brand new luxury kitchen from scratch.

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COVER S TORY

Pack & Send

fostering multi-unit franchisees Becoming a multiple-unit franchisee can both challenge and enhance a franchisee’s skills, whilst also increasing their rewards from the franchise business. Pack & Send International is supporting the growing trend in Australia, with 25 per cent of its retail network under multi-store ownership.

T

here are a number of key qualities Pack & Send International believes franchise owners must possess in order to become a successful multi-unit franchisee. These include: - Strong leadership qualities and listening skills - A well-trained and reliable team behind them - Effective talent recruitment and development - Confidence in delegating - Established success with a single unit franchise - Commitment to regularly visit and be involved with each of their outlets One Pack & Send franchise outlet that has demonstrated these skills to great success is Pack & Send Marion, South Australia.

Ambition and customer service In March 2009, Edwin van der Graaf and

Alison Brown opened their first Pack & Send retail store in Marion, South Australia. By October of the same year, the pair achieved a Rising Star Award at the Pack & Send National Conference. The award was presented in recognition of the standard of excellence that Edwin and Alison had established in their business over the short eight months. The couple’s latest endeavour is to open a second retail store by June 2010 in Lonsdale, also in South Australia. Edwin and Alison attribute much of their success to good customer service and their previous experience in retail and marketing, which has enabled them to establish key relationships with small to large businesses. They think about their customers’ point of view and tailor solutions for them specifically. Having a clear goal and ambition to become multi-unit operators from the outset is extremely valuable, and in the case of Edwin and Alison, was paramount in ensuring they were successful. “We entered the Pack & Send franchise system with a view to be multi-site

owners. Our five year business plan states that we will operate a minimum of three stores, but we would love to operate at least eight stores by 2020,” said Edwin.

Preparation and management The step towards going from one to two retail stores involves advanced preparation and good management skills. “We recruited two employees in early 2010, with the original view of opening in May. Both those employees have now completed their three month training program and are able to work autonomously, having done so in our Marion store whilst Alison and I have been working on the plans and procedures for running multiple sites. We envisage employing a third person around July in preparation for our next retail store,” Edwin explained.

First-hand advice Edwin and Alison believe the key to successfully transitioning to a multi-unit franchise owner involves having the basics ready. “Make sure you have all your procedures in place, including a detailed succession plan. Ensure you recruit talented people and spend lots of time thoroughly training them. Finally, be sure to look after your employees. Pay them well and offer additional benefits,” said Edwin.

Where to next? As you look into franchise options for 2010, ensure you think about your long-term business goals. Is acquiring more outlets within your chosen franchise network how you envisage growing your business? If so, Pack & Send International and its support and experience with developing franchisees from single-unit to multi-unit operators, may just be the right franchise option for you. v To find out more, visit www.packsend.com.au or call (02) 9822 5622.

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profile: magazine vending

Magazine Vending: The way of the future New-generation, user-friendly, easy-pay, 24/7 vending machines are becoming the purchase method of choice for the now-generation. Magazines and vending machines are the ‘perfect fit’ – particularly if the machines are placed in the ‘right’ locations.

A

s little as five years ago, many in the publishing industry, and newsagents in particular, would have laughed off suggestions that magazine vending machines would become a viable competitor for their share of retail trade. But fast forward to 2010, and with 12 machines in key locations, another 24 due to be installed over the next few weeks, and a further 24 on order, the newsagents have begun to take notice. The forward-thinking ones have recognised that if they buy the machines, they are able to expand their business reach, and retain their share of the market. This is all good news for Magazine Vending, the Australian company who are following the lead of other progressive, industrialised countries, by recognising the consumer benefits and business potential of conveniently located vending machines. “You don’t have to be a newsagent to purchase a magazine vending machine”, says the Director of Magazine Vending Australia. “Anyone, as long as they innovate logically, think out of the box and look at the way of the future, can share in the multi-million dollar publishing industry.” Since the launch of Magazine Vending in Australia earlier this year, the Director has been thrilled with the results. “Australians and visitors are ready for this service,” he said. “Our first machine owner initially purchased two machines and has now ordered another five,” he said. “This is the way we see the business going – that all our partners become multi-unit owners because the more machines you have installed, then the more sales are generated.” Magazines certainly have a distinct advantage

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over other products sold in vending machines. The retail sales of magazines have increased by more than 48 per cent over the last 10 years. Retail sales now register about 4.5 billion. In fact, latest figures show that 6.4 magazines are sold every second in Australia – that equates to $1Billion of sales each year. Magazine Vending’s fully electronic European manufactured vending machines have already captured their share of this lucrative and ever growing market. There are literally thousands of locations available across the country including train stations, airports and hospitals. Upon purchase of a Magazine Vending System, one of these types of locations will be supplied to you or any location that you may request. “It’s these places where people tend to have to spend time waiting for appointments, transport, classes etc. A good magazine always makes the waiting time much more pleasant.” In regional and remote areas like holiday islands, mining and farm areas, Magazine Vending can provide magazines at the same price that these customers would pay at any retail outlet in Australia. These locations ‘without opposition or competition’, makes Magazine Vending the only company to provide this much needed service in this convenient consumer driven society without the extra price tag. “Most products put into a convenience environment attract a convenience price tag giving higher pricing to the customers. With magazines it’s the same price at the supermarket or newsagency or through a magazine vending machine. “A can of soft drink or packet of potato chips, the typical items in traditional machines, will always be the same week after week.

At Magazine Vending we provide a whole new customer experience every week, with brand new gossip, news, features and fashion through our extensive range of over 60 titles,” the Director explained. By becoming a machine owner of Magazine Vending you have the opportunity of investing in a comparatively low cost method of selling these products. You will also be investing in a low risk system which provides you with ability to grow a large network of units, thereby creating real passive income. “The truth is that there is real financial independence available to you with Magazine Vending machines. They are unique, they carry products people want, they are not expensive, and people are attracted to them with their unprecedented consumer exposure and availability,” he said. “If you can understand the logic behind consumer service, we are sure that once you’ve talked with us, read our information, and seriously considered the opportunity we are presenting to you, you will be ready to start your own Magazine Vending business.”. Magazine Vending, features a high profile magazine portfolio of 60 Australian titles including established favourites such as FHM, RALPH, ZOO, CLEO, WOMAN’S DAY, COSMOPOLITAN, DOLLY, NW, WOMEN’S WEEKLY, TOP GEAR and many other popular titles to tailor-make the perfect Magazine Vending Machine for your location. “We have all the stats, foot traffic, and appropriate information at hand to ensure your Magazine Vending Machines success!” v For further information please contact sales@magazinevending.com.au


FINANCIAL ADVICE

If you don’t have a business plan now, you may not need one next year!

Darryn McAuliffe, National Manager, NAB Franchise Banking

It is universally acknowledged in business that success does not happen by accident.

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f haphazard planning techniques become a bad habit of business owners, they may become their greatest downfall. And in the franchising sector, it’s no different. New franchisees can get caught out for not having a proper business plan as they feel safe in the knowledge that they are part of something ‘bigger’. In my opinion, this reliance on being part of a franchise system is not a good approach. Franchisees are still business owners in their own right. Their particular franchise could potentially be affected by many differing variables based on location, market, size, start up capital and much more. So every franchisee’s business plan should be different.

Why you need a business plan From my experience working with clients, businesses that endure the tests of time are linked by one common factor - a good business plan. Before you sell your first widget, or serve your first customer, it is essential that this is documented. It is your blueprint for success, so refer back to it frequently as it will help keep you on the right track. If you have yet to receive funding for your franchise venture, a business plan will also be required by your financial institution when you approach them for a business loan. Talk to your bank or other finance lender about which template they’d prefer used to help you through the process. A business plan will help you make decisions in the best long term interest for your business. A good business plan should act as the seed from which your business will grow – it need not be long and complicated, but it should provide your business with a direction, taking into account all the variables and external factors which affect your business.

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What’s in a good business plan? A business plan should not be an afterthought – it should be the first thought. The best thing to do before you start planning ahead for your business is to do your homework and get advice. And the first place any franchisee should look for advice is their franchisor. A good franchisor will have developed a generic business plan for their franchisees which can be modified to suit their local business requirements and personal goals. Some franchisors keep a business plan template mainly focused on acquiring finance. This is a good start if you can get your hands on it and will be exactly what the potential lending institution wants to see. When you are setting your business goals, make them clear, measurable and time specific. Ask yourself: What am I selling? Who will benefit from my service? What will make my business different? What returns do I want? Where do I want to be in six months/ one year/ ten years? It is important to gain insights into the economic, geographic and business environment you are entering. This will also help you establish and refine your goals. Undertake a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your business, and seek the advice of a business planning professional, such as an Accountant or NAB Franchise Banker, for more research and insights. If you’re not comfortable building your own business plan speak to an expert and make the investment on getting one done professionally. When developing your plan consider the operational side of your business as part

of your plan. Who will you employ? Will you need suppliers? What equipment and processes do you require? It can be difficult to pin-point every detail of the day-to-day operations of your business, but the more you plan, the more successful your business operation will be. Imagine your ideal business set up, and what it involves. While you might not be able to start with 100 staff and state-of-the-art offices, you can most certainly plan your way there by setting goals to allow you the growth to get there. If you don’t currently have a business plan, chances are you don’t have a marketing plan – so while you have been scraping through by word-of-mouth or luck with establishing your customer base, without a marketing plan you will find it hard to grow your business and keep up with your competitors. Consider your market and who you are competing with for your customers’ attention. At NAB we see many business owners who enter the market with no idea what they are up against. It pays to know about the business in the next suburb offering the same service only at a better price. This is where speaking to a local professional with an understanding of your business environment can really be beneficial.

Your goals and objectives Your personal business objectives and overall aspirations will impact completely on your business so you need to include these also. If your plan is to accumulate a certain amount of wealth in X years then your business plan will be your blue print on how to get there. Perhaps you’d like to own multiple sites in order to achieve greater profits at a faster rate or you’d like to be a ‘multi-site operator’ to achieve your personal business management


career goals – ‘working on your business rather than in your business’.

should be a little easier for your business, over a start-up or single business.

All these elements should be documented.

I believe constant and ongoing communication between you and your franchisor as well as you and your fellow franchisees is key to business success. Learn from their mistakes and emulate their successes.

Communication is key Be proactive and engage with your franchisor from the start. It’s in their best interests for you to have a great plan for your business – as ultimately it’s their business too. See what they think, listen to their recommendations and best of all find out what other franchisees are doing well and what their plans look like. Depending on the franchise system, your franchisor may have processes in place for you to get this information direct from the franchisee. Or use franchisee networking days to gauge this information from your fellow franchise business owners. Your franchisor will probably want to work with you on certain aspects of your business plan to make sure that your business goals are in line with the direction of the entire system. There may be certain guidelines to adhere to and also support that you might not be aware of. Your franchisor should also be able to give some solid insight as to what financial targets are achievable. Whist you are new to the franchise, there may be many more that have gone before you and so financial forecasting

Grow your business with a business plan A business plan that incorporates financial planning and succession planning will help your business grow, as you will have identified your businesses strengths and used them to your advantage. Trading cycles, costs, cash-flow and any pending crisis will have been planned for, making your business much more resilient and prepared for the challenges of the market. It is important to get support and advice from your business peers and experts who have an in-depth knowledge of finance and business. Planning for the future is the only way to ensure you get there. While your franchisors and fellow franchisees can help with your planning and assist you with information to back up your planning,

having a good, documented business plan is ultimately up to you. Your money and your success, is your responsibility. Time and time again history and research prove that a great business does not happen by accident. And although luck and timing play a part in most cases, there is also a good deal of planning upfront and along the way that paves the way for business success. v For more information go to www.nab.com.au/franchising Darryn McAuliffe is National Manger, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com. au or 0412 789 027. Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

        

   

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        

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 ���      



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profile: ibal ance business instit u te

More family time

guaranteed with ibalance T

he ultimate satisfaction of balancing your business and personal life to suit your health, wealth and happiness goals, is possible for individuals who fit the ibalance franchisee profile. Lloyd Richardson, founder of ibalance business institute, a qualified CPA with more than 20 years of industry experience, believes he has developed the ideal business model to help people realise their dreams. His model is simple: to partner his franchisees, who are trained by ibalance to be successful business consultants, with accountants who need help to meet the growing needs and demands of their business clients. “Research shows that 85 per cent of business owners contact their accountant first for business development help. Many accountants just do tax and simply cannot cope with the demands of assisting businesses to grow. Our franchisees work with the accounting firm to market that business.”

Franchisees work directly within the accounting industry offering them the world’s best business development solution that gives a win-win result. The system provides the franchisee with a continuous supply of ‘warm leads’ with the security of a regular monthly income. Lloyd began to franchise ibalance business institute around 18 months ago. “We took on two franchisees, and then purposely stopped marketing, so we could test the model, to make sure it works. And it did, so now we are actively marketing again to invite new franchisees to take the opportunity,” Lloyd said. Lloyd says franchisees need to have the right mix of experience and personal qualities to be an ibalance business institute franchisee. “Ideal franchisees are ex business owners and managers, business and corporate professionals who are looking to ‘get out of the rat race’. “I get paid on performance, so if my franchisees don’t make any money, I don’t make any money. They’ve got to have the right attitude, and I’ll accept the right person front up,” Lloyd said. “I have a guarantee that you’ll make your money back in the first 12 months. One of the key issues here is that there are no monthly marketing fees,” Lloyd said.

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Like Lloyd, franchisees can work ‘from home’ and can spend time fishing whilst their business works! “The ibalance business institute has over 500 online tools, videos and templates and structured business development programs that means you ‘make money while you are sleeping’. Franchisees can choose between working one on one, in groups or directly online,” Lloyd said. Lloyds says the work is extremely rewarding because you’re helping others break free from the rat race of owning/running a business. “You’re not only escaping the pain of a 9-5 ‘slave job’ you may have yourself, but you’re also helping others to do the same.” All training and mentoring is managed either by online or face to face. There is no ‘boot camp’. Training is as simple as watching a DVD or completing online modules which are available 24/7. “That doesn’t mean you are left to work it out yourself. You will be allocated an ibalance experienced mentor who will take you through ibalance systems step by step and I personally will provide ‘on the road’ training,” Lloyd said. v For further information contact Lloyd Richardson on 1300 422 526 or visit www.ibalancebusinessinstitute.com


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profile: VILL A & HU T

Thirst come thirst served at Villa & Hut

Exclusive opportunities, to join the Australian-based global community of Villa & Hut, are now available for energetic, hands-on, eco aware people who have a passion for coffee and retailing. The Villa & Hut Kafe concept is a recognised success story and is also one of the fastest growing independent cafe brands in Australia. This year, Villa & Hut made the BRW 2010 Fast Franchise list as Australia’s Fastest Growing Cafe Franchise, coming in as the overall 6th fastest. They may be fast but Villa & Hut isn’t an overnight success; it’s taken them over 10 years to get there.

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illa & Hut Kafe offers a fresh and creative selection of toasted ciabattas, fresh and organic salads, seasonal soups, exclusive sandwiches, and ever-changing daily specials. The menu is inspired from flavours from around the globe and is bursting with fresh ingredients and healthier choices. Our Kafes are filled with our very own handcrafted furniture from the most exotic places on the planet, creating a unique laid back environment. The unique element of Villa & Hut Kafes is that most products are actually available for sale, either directly from the Kafé, or from one of the famous Villa & Hut furniture and homewares stores. From the chairs and tables you sit on, to the music you listen to, and the beans in your coffee! Villa & Hut take pride in our holistic approach to the welfare of village families and craftsmen who create the individual handicraft and furniture pieces for our stores. Customers can take comfort in knowing that when they purchase an item from Villa & Hut’s range, they are contributing to the wellbeing of village and family life. The furniture is made from solid mahogany or teak, not veneer, and is environmentally friendly, created from either recycled or plantation timber. Eleven years after its inception in 1999, Villa & Hut continues to grow based on the same principles that helped establish it all those years ago - a love for what we do, a belief in

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our people and a foundation of Fair Trade values and eco retailing. It’s our unwavering commitment to developing and growing a sustainable business ethos that will help Villa & Hut continue into the future. Our brand is a reflection of the world around us and the planet we share. A Villa & Hut Kafé is now the most exciting franchise opportunity in the coffee and food concept industry. You will always find good food, award winning How’ya Bean coffee and our famous chai latte. If you are passionate about great coffee/retail and want to find out more about owning a Villa & Hut franchise contact admin@ villaandhut.com or phone 1300 792 532. There are Villa & Hut sites currently available in Victoria at Highpoint, The Glen, Fountain Gate, Geelong, Chadstone, and Brighton. In Queensland there are franchise opportunities at Pacific Fair, Carindale, and Myer Centre. In New south Wales at Fox Studios, World Square, and Tuggerah, and in the ACT there are sites available at Belconnen and Wooden. To find out more about owning a Villa & Hut franchise contact admin@villaandhut.com or phone 1300 792 532.


profile: in.cub e8r

Creating a

crafty new dimension

in franchising

By combining a desire to nurture the talents of emerging artists, with a plan to achieve business success, in.cube8r founder Isy Galey has realized her dreams despite her thinking staying firmly ‘inside the square’. The ‘square’, in this instance, is a three dimensional glass cube that artists lease as a retail space in the in.cube8r gallery.

I

sy explains the in.cube8r franchise model is so exciting because it is unique.

cubicle, or wall space (clothes rack, 2D board) exactly the way they want it to look.

“There is nothing else like it available, it fills a massive niche market and is highly viable. in.cube8r is a gallery retail space where artists lease spaces to display their work to the public without paying any commission on their sales, and the sale price is of their choosing.

Isy explained that customers also love the concept because they know that what they buy is unique and Australian-made and because no commissions are taken by the gallery, they know that 100 per cent of what they buy gets paid back to the creator.

Since launching the first in.cube8r gallery in Melbourne’s arty Fitzroy three years ago, the business has evolved and grown to become a sought after destination for both artists and customers.

“in.cube8r offers artists a 6-7 day per week high exposure platform in a retail environment where all items are handled, insured and looked after for them for as little as $20 per week.

“Artists love the concept because they get to choose where their items are displayed (from 24/7 window visibility to a basic $20 cube) and they also get to display everything themselves in their own 40x40cm glass

“Where else does an artist get this opportunity? At a market, which involves getting up at 5am? Standing in rain/hail/shine for six hours for up to $250 with sometimes little to no result?” asks Isy, herself an accomplished artist with a Fine Arts degree. As in.cube8r grew and prospered, Isy refined her business model, including the development of purpose-built business software to suit the uniqueness of the business. With all systems in place, Isy realized that franchising would be the next logical step for her business’s expansion. I was getting so many emails from all over Australia and New Zealand saying, ‘We need an in.cube8r in Perth, Sydney’, franchising seemed the perfect option. With one franchise outlet already up and operating in Brisbane’s Fortitude Valley, Isy and her team are now looking for the ‘right’ people to represent in.cube8r. “Anyone with good organisational skills and an appreciation for the arts can have their own in.cube8r,” Isy said. “We are currently looking to have one or

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two franchisees in every state. We have the franchise package down to such a fine art, it’s as easy as plug-in-and-go with purpose built software which the artists can log into.” Brisbane franchisee, Vicki Sinclair, says she researched many other franchise systems, but after discovering in.cube8r, she knew she had found the one for her. “I couldn’t imagine buying any other business, as it wouldn’t be serving what I believe to be my life’s purpose. I wanted to find a way to spend my days doing something that I love. I’m artistic myself and the ethical model behind the in.cube8r concept supports my own personal ethic and practice. “By franchising I am able to access years of experience in the business model that Isy has tried and tested, and then utilize that experience to make sure that my gallery is successful from the very first day. In essence I am buying mistakes already made and resolved. “I have access to the in.cube8r data base, all their research and support network. When Isy started she flew solo. I fly tandem,” Vicki said. v For further information visit incube8r.com.au 321 smith street Fitzroy 3065, Melbourne or 1/253 Wickham St, Fortitude Valley, 4006 Brisbane …and if you think you may know someone who would be perfect for one of our franchises, please share this article. We are looking for people with a good business mind, great at organizing and an appreciation of all things handmade.


FRANCHISE COUNCIL OF AUSTRALIA

New Rules for Franchising

Steve Wright, Executive Director, FCA

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he franchising sector is likely to have a new set of rules soon – a package of initiatives the Federal Government has described as among the most sweeping changes to be implemented in franchising since the introduction of the Franchise Code of Conduct more than a decade ago. The FCA is supportive of what we understand to be the thrust of the changes likely to be announced soon (possibly even by the time this article is published). The reason we support them is simple: they are about increasing the confidence of new franchisees coming into our vibrant sector. The FCA has had a lot to say about some of the suggestions for change which have been mooted over the past 2.5 years – through inquiries in WA, SA and Federally. The changes we feel that are negative – introduction of undefined good faith negotiations or unconscionable conduct clauses into the Code – may appear positive at first, but on closer examination, are likely to add compliance burden without delivering any serious benefit; or worse, actually do harm to franchisors, franchisees or both. The good news is the Federal Government appears to have heard our comments and the changes to be made will be relevant and necessary, and importantly, they have also promised to give the sector 3-5 years of clear air, unencumbered by the overhang of possible regulatory change. This is a welcome announcement. So what is in store for the franchise sector? The Government’s announcements should

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be read more for what they won’t be doing, than what they will be doing. The Government decided against introducing an undefined ‘good faith negotiations’ or unconscionable conduct clause into the Franchising Code of Conduct. It also decided against introducing a franchising Ombudsman and against mandatory franchise registration. The Federal Government agreed with the FCA that to do these things would simply add to the compliance burden without delivering recognisable benefit. In fact, it would be more likely to create costly uncertainty and ambiguity that would likely be to the detriment of franchisors and franchisees. Instead, the Government announced it would look at ways to enhance the existing arrangements to boost already strong franchisee confidence in the attractiveness of the franchising model as a way of getting into a reliable small business future. The FCA applauds this policy direction and is eager to see the shape of the regulations to come. Among the features of the anticipated amendments are enhanced disclosure dispute resolution processes. Timely and constructive attendance at mediation sessions is likely to be a focus. This is the way most participants regard the mediation process already; the amended regulation is likely to formalise this to address the small percentage who do not participate in a genuine, constructive manner.

Parties in dispute will have to declare their intentions at the outset of a mediation session, so that there is clear commitment and no time-wasting. Outside the Code review process, the Federal Government has also just announced $2.7 million funding to assist quick resolution of disputes in sectors governed by a specific Trade Practices Code (there are three, including franchising). This funding is intended to complement existing mediation, to try to clear up small disputes before they get to the stage of formal mediation. This type of process has been used effectively by the Small Business Commissioner in Victoria, as the FCA has pointed out to Federal and State Governments. Another disclosure initiative is likely to be a requirement for the addition of a ‘plain-English’ summary of key elements of a franchise agreement to sit atop the detailed disclosure document. These developments are of unequivocally positive intention. The same can be said for the other initiatives with which the Government is likely to proceed in the area of ACCC policing powers. The FCA has maintained the ACCC has more than enough power to adequately police the sector, and that it is clearly exercising those powers. Its recent prosecutions in AllPhones and Chocolates4U cases are testimony to that fact. The ACCC may also be granted a ‘name and shame’ power similar to that available to many State-based consumer protection


agencies around the country. This would complement the spot audit power and would have the same quick remedy intent, saving the time and money involved in conducting and responding to full-blown investigation.

being waged in South Australia to introduce possibly the most aggressive franchising laws ever seen, in Australia or overseas. The campaign by SA backbencher Tony Piccolo would see $100,000 fines able to be meted out summarily by a new Franchising Commissioner with more power than any other similar officer in the country. Fines could be issued in many cases without any opportunity for the alleged wrongdoer to appoint counsel to defend him or herself and with no avenue of appeal. And all this power could be delegated to whomever the Commissioner saw as fit to implement it.

Used responsibly, both these powers can help the health of the sector. Should they be introduced, it will be important they are implemented with safeguards, including a duty to consider the consequences of naming before any publication of accusations against a system. As with the recent industrial relations changes to wrongful dismissal laws, it may be necessary to ensure there is an inbuilt mechanism to protect against vexatious complaints intended to draw ‘hush money’.

To make matters worse, this judge and jury power would apply not only within South Australia, but also in the other States and overseas, making it in direct conflict with other Federal legislation, as well as other State and international laws. And parties would have to prove they had acted honestly, co-operatively and in good faith to avoid a negative finding and fine of $20,000 for failing to supply all relevant information and up to $100,000 for a breach.

A national education campaign by the ACCC will be essential, preferably in tandem with the FCA (as we currently do with our ‘Eyes Wide Open’ seminars aimed at making potential franchisees better prepared and more able new franchisees). There are some potential dampeners, however, that threaten the importance of these positive changes.

The South Australian situation is a very disappointing issue to have

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It is also galling because the SA and the WA inquiries into franchising in 2008 both found that franchising was appropriately regulated Federally, and that differing State laws would be counterproductive. The FCA has been a vigorous participant in the political process that has led us to this point. And this has been, by historical standards, one of the most politicallycharged periods in franchising history. Most importantly, the FCA has had opportunity to draw on the strength of its historical knowledge and experience to help regulators and legislators in Canberra to determine the best outcome. These are matters on which the FCA will remain diligent, as it has with all the other aspects of regulatory change over the past 2.5 years. Mindful of the need to be ever vigilant, there is nonetheless good cause for believing the latest raft of regulatory changes will be very positive for the franchising sector. v

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FRANCHISE COUNCIL OF AUSTRALIA

2010 Events and Awards Time To Get Involved

George Yammouni, Chairman, FCA and CEO of Bathroom Werx

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ts full steam ahead at the FCA as our event calendar, Awards programs and sector services hit their stride.

What does this mean for potential franchisees or those of you just starting out in the sector? Well, let’s take a look at what’s just happened and what’s in store for the coming months!

2010 Excellence in Franchising Awards The entry period for the 2010 Excellence in Franchising Awards has just closed and judging has begun. The quality and quantity of entries received is a great indication of the passion and dedication of franchisors and franchisees out there. These Awards are often the launching pad for many successful franchisees as they take that next step in their business. But don’t just take my word for it…here is a quote from Lou and Silvana Pannunzio from Kwik Kopy Ringwood, winners of the Franchisee of the Year Award (two or more staff) in 2009. “Completing the submission definitely made me aware of where we were improving and growing. It also made me aware of other areas that needed attention and focus. It made me sit back and analyse the positives and how we achieved

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those positives. And we have definitely seen results from winning our awards. More emails, more phone calls, more business!” Our State Award events are coming up in August/September and I encourage all franchise professionals to attend and support the ‘best of the best’ in their state. For more information visit www.franchise.org.au/awards

FCA State Conferences – States showing their support for local franchising We have just concluded our national roadshow of State franchise conferences and what an amazing line-up we had. Guest speakers included Shannon Ponton (Host of TV’s The Biggest Loser), who shared his philosophy on the power of personal leadership and the importance of ‘finding the balance’ to the NSW audience. World-wide franchising authority Greg Nathan spoke at NSW and SA conferences and examined how we can harness the power of listening to build a prosperous franchise network. Victorian audiences were privileged to have CEO of the newly established Melbourne Hearts Football Club, Scott Munn, tell them about his leadership philosophies and what

it takes to run a professional football club in this day and age. Scott’s message was to understand your customer, build the brand, recruit the right people to complement the brand; and then convert all of those aspects into sponsors and members. An important message to all business owners out there.

2010 National Franchise Conference – Gold Coast 10-12 October The biggest event on the Australian franchising calendar will be on the Gold Coast this year as NFC10 rolls into town for two days of franchise education, entertainment and good times! We have dedicated franchisee sessions and discounted rates available to make the experience as accessible and valuable for you as it should be – visit www.franchise.org.au/ nfc to read up on all the speakers and sessions available. v All things FCA can be found on our newly re-vamped website – www.franchise.org.au


profile: HE ALT HY HABITS

You’re Biting into The Dymocks Group when You Join the Healthy Habits Team! I

Victoria, Queensland, New South Wales and the ACT. Healthy Habits is now one of Australia’s most awarded franchise systems and the #1 Sandwich Bar brand in the market.

Since 2005, Healthy Habits has grown from four stores in Victoria to 34 stores across

An exciting new phase began in March 2009 with the Dymocks Group of companies purchasing an 80 per cent share in Healthy Habits. Having established a solid foundation and a strong brand, Healthy Habits had been looking for the right partner to take the business to the next level. With over 130 years in the retail business, 25 of those as a franchisor, Dymocks have the knowledge and experience that will help capitalise on the opportunities ahead for Healthy Habits.

n 1992 the first Healthy Habits store was established in the Knox City Shopping Centre in Melbourne by Katherine Sampson. Over the next few years Katherine started to see, that although people wanted fast food, they were also looking for healthier fast food options. Her store was becoming busier and after putting systems and procedures in place to make the store more efficient, Katherine opened a second store at Southgate in 1999. A third store followed at The Glen in 2000 and in 2001 a fourth cafe style store, was established.

Each year over 450 million sandwiches are sold in Australia with no major brand dominating that space in the marketplace. The fresh, healthy, bold and colourful stores specialise in custom made sandwiches – made just the way you like them. Also on offer are wraps, baguettes, focaccias, healthy salads, yoghurts, smoothies, fruit juices and fruit salad. Healthy Habits have three successful store models; Food Court, Express Kiosk/Juice Bar and Café-Lounge-Bar. These three styles provide great flexibility with various sites and opportunities. The Food Court model is suitable for CBDs, major shopping centres, airports and food courts. Express Kiosks have been designed for busy traffic hubs and airports that stock ready to go salads, pre-made sandwich options, freshly squeezed juices and smoothies. The new café-lounge-bar model has a more extensive menu offering freshly cooked breakfast, lunch and counter meal options whilst maintaining the core sandwich bar offering of the Healthy Habits menu. Franchise partners come from a variety of backgrounds; the key elements the franchisor is looking for is a great attitude, a willingness to learn, a drive to succeed and a passion for Healthy Habits - healthy living is a must! The Healthy Habits extensive training program and years of experience will teach you the rest. v For further information don’t hesitate to contact the Managing Director & Founder of Healthy Habits, Katherine Sampson on (02) 9224 0466 and visit www.healthyhabits.com for obligation free information.

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Make a Healthy business choice! Healthy Habits is Australia’s #1 Sandwich Bar brand. We are the fastest growing sandwich franchise in the country and have expanded from 4 stores to 34 across Queensland, Victoria, New South Wales and ACT. We are calling all healthy food lovers to join our successful team! Why Healthy Habits? Multi Award Winning Franchise System Food Court Model

Part of the Dymocks Group of Companies, one of the longest standing franchise brands in Australia Three successful store models including Food Court, Express Kiosk/Juice Bar and Café-Lounge-Bar Part of the Billion Dollar health food industry with 450 million sandwiches sold each year We account for 2 million sandwich sales per year, serving over 6,000 customers per day

MEET KATHERINE SAMPSON MD & FOUNDER

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Contact our Managing Director & Founder Katherine Sampson on 02 9224 0466 & visit www.healthyhabits.com.au for more information


PROFILE: T RIOS

Trios 360 a path with an attitude

M

eet the ‘laffe’ (pronounced lah-fey) – our proprietary flat bread that has transformed the way Australia perceives wraps. We are, after all, Australia’s largest wraps franchise – which means that we know a thing or two about loading our signature flat bread with freshly grilled meats, fresh vegetables and proprietary dressings. And the only thing we take seriously - our promise (of course) that we will serve our consumers exceptional flavor profiles in an extensive range of wraps, baked spuds and tossed salads that indulge their senses and taste absolutely amazing. Trios have been around since 2002, and we take pride in the fact that being born in Melbourne, we are Australian in spirit yet multi-cultural in sensibility. Our multi-cultural appeal and proprietary flavor profiles has allowed us to successfully launch stores in USA and the Middle East. But not content with world domination, we are now busy working on what we call Trios 360. Based on extensive research, and in essence, listening to our consumers, we at Trios realise that ‘instant gratification’ in a ‘personable yet personal environment’, is what our

consumers look for – even in a brand shared surrounding like food courts or multi-brand food precincts. Trios 360 is a detailed analysis and subsequent implementation of what our consumers have ‘told’ us over the past 18 months – how they feel about our food and how we can connect to them more. We feel that it is imperative that we create an ambience, where our consumer can not only emotionally relate to the brand but also reflect the young, trendy and urbane attitude that Trios is synonymous with, while enjoying a level of comfort in what could best be described as a ‘me moment’. Hence we are in the process of completing our rebranding project, which has mapped and examined every customer touch point (down to the basics of packaging) – and have consequently incorporated a deeper, earthier color palette and an array of finishes that we feel can be aptly expressed as ‘grunge chic’. Appealing to Gen X and Gen Y, our new interiors and technologically advanced consumer interaction points will ensure global appeal as we aggressively expand the brand overseas (currently we are continuing expansion in USA and have started our R&D for pilot stores in both China and the UK).

Based on extensive consumer profiling, we are in the process of refreshing some of our taste profiles and menu offerings to echo the expectations and preferences of our core target demographic (we take pride in our ability to innovate and adjust our taste contours – which is imperative to ensure success – especially considering the magnitude of international franchise enquiries we have been receiving). Over the next six months, Trios will be refurbishing four existing Victorian locations to reflect our new branding. We are in the process of building two new locations in Houston, Texas and our brand image in USA is in line with our revised brand archetype. Over the next 12 months, eight stores in Saudi Arabia will also be renovated to be consistent with our revised branding. So what country will we colonise next? What color palette and finishes will our new stores reflect? Which artist are we going to feature on our new website? Watch this space and all will be revealed soon! v If you think you could be a real fit with Trios please call Tony Maddock on 0400 017882.

ENOUGH SAID

www trio www.triosfranchise.com.au i sfra f nchise hi e com c au

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TRIOS 360

www.triosfranchise.com.au

www.triosfranchise.com.au


focus: WOK ME

It’s all about

passion

Wok Me founder Luke McGrath is super passionate and motivated to achieve all he can in both his business and his life – with good reason!

T

he high-achieving businessman’s natural drive and determination was tested to the limit two years ago when he was diagnosed with life-threatening cancer. After emerging triumphant from his health crisis, Luke’s motto is ‘live for today’, and this is a quality he looks for in his franchisees. Luke says his ‘star recruit’, Simon Gibson, is an outstanding example, who shares his passion for ‘Wok Me’. Luke says he was fortunate enough to employ Simon in 2006, as a casual kitchen-hand in his first Brisbane store in Fortitude Valley, when Simon was an 18 year old university student, studying for a Business Degree. Luke was impressed by Simon’s attitude to his work and soon promoted him to ‘shift leader’. Before long, Simon was working on a fulltime basis, then became store manager, then multi-store manager, all whilst still studying for his degree. After Simon graduated with his Business Degree, Luke offered him a permanent career position with Wok Me. “At first he was reticent and told me that he wanted to work in a ‘real business’ and do ‘something with his business degree’. I laughed and said ‘this is a real business’. So I gave him the job in head office looking at the business side of the operation, profit and loss, sales figures etc. Before long, he ‘got it’ and was as passionate about Wok Me as I am.” Simon is now the proud owner of two Wok Me franchises in Rockhampton and is soon to open another in his home-town of Gladstone. “As a franchisee, I have an even closer

30

relationship with Luke. I guess we communicate a lot more openly than some franchisees/franchisors – because I have been around from the start. We bounce a lot more stuff around. “I agree with Luke 100 per cent – when he says it’s about the passion. You’ve got to be passionate about the business and about the food. I really believe the food is great. I eat the food everyday and I strongly believe you have to believe in the product, and then it is easy to sell,” Simon said. “It’s wonderful to be in a position which allows me to be my own boss, contribute to a company like Wok Me with a great ethos and ideals, and return to the part of Queensland that I love so much,” he says. “The landlords up here in Rocky have been great to deal with”. Not surprising since Wok Me is now joining major players like Night Owl, Pizza Hut, Video Ezy and Cold Rock. Having a recognised brand name on your site certainly adds value, so it is a win-win situation for all involved,” Simon said. Wok Me is expanding by the minute with new stores opening state-wide including two new stores in Rockhampton. The fast food market is defying recession conservatism and Wok Me is pushing forward. Luke says: “Wok Me is in full expansion which means we are on the look out for great sites all over Queensland. We have identified Rockhampton, as a hot spot. It is an area where people are seeking more inexpensive but healthy dining options, and that is exactly what we provide at Wok Me – fresh nutritious meals made before your very eyes.

“We are very excited about the future of the Rockhampton area. Gladstone will follow shortly and I believe someone like Simon – who has been part of the Wok Me family for years – is perfect to head the expansion. Our journey so far has proven how well we work as a team and how strong the Wok Me business model is. We look forward to bringing healthy, convenient food to the good people of Rockhampton!” The Wok Me story started in 2004 when Luke opened his first store in Fortitude Valley. The business was off to a great start, having expanded to five Brisbane outlets when Luke was diagnosed with tonsillar cancer just one week after his wedding to Kelly in early 2008. With two beautiful children to care for - Kate, then 4 and Jack, 10 months - and a business to run – change was inevitable. Luckily the McGrath family is not one to be discouraged easily and Luke was soon not only on his way to recovery but also training to realize his dream of riding along with the Tour De France. “I believe a healthy lifestyle, a positive attitude and my family’s support is what got me through”. Not surprisingly, Luke’s illness has changed his attitude towards life; “You never know when something like this is going to happen. The importance of doing something you love and are passionate about can’t be ignored and I am so grateful that I started Wok Me and that I enjoy it so much. I am also glad I run a business which enables my family and others to be healthy and to have fun.” With new stores opening around


Australia, the Wok Me family is growing.

lunch time staple,” Luke said.

“One of the greatest things about business is that you can continually learn from others. I’ve looked at other noodle bars and found out what their turnover is and I’ve thought ‘how do I get more out of it’? How do I take the best of the bigger ones and the best of smaller ones and apply it to my own business.”

“For our franchise partners, having such a broad range of dishes is such a good value add. We have the lunch and dinnertime market covered – if I can come up with an Asian style breakfast menu and open for breakfast, I will.

“It’s all about the marketing. I say I’m ‘Australia’s favourite Asian’ and I can get away with that – it’s giving us the edge. Wok Me is not just a noodle bar – it offers a full range of healthy, nutritious and tasty Asian dishes. Add a culture of fun that aims to create a pleasant experience for both staff and customers and you have the recipe for success.” With all their noodle meals cooked without oil, sauces made on site, fresh ingredients delivered daily and meals studied closely by a nutritionist – Wok Me is a new approach to fast food. Wok Me also deliver to your home or office. The menu has recently been upgraded with a range of rice dishes including teriyaki beef, green chicken curry, Mongolian beef, and honey soy chicken. A delicious range of fresh, healthy sushi is also available. “Sushi is quickly becoming the new

“Our model combines the best of all different aspects of the food industry – dine in takeaway and home or office delivery. Also three of our newest stores are licensed, so that’s the direction we are moving in – being able to offer our customers a complete dining experience.” Luke is searching Australia for suitable ‘wockin’ franchises, who can share his passion and become part of the Wok Me culture. ”I don’t care what kind of background they have – as long as they are motivated, passionate and have a lot of gumption – that’s all you need, we can train in everything else, and the world’s yours for the taking.. “I look at all the sales figures every day – and I expect the franchisees to be doing the same. If the figures are say 30 per cent down, I want to know why. Just last week I called an owner at 7am to find out why his sales figures from the day before were down, and we found out there were some staffing issues the previous

day. Things like that need to be sorted out. I am very big on constant communication from the corporate office to the franchisees.” Luke explained that the Wok Me system is heavily oriented towards business growth and all franchisees are encouraged and assisted in owning more than a single store. “We encourage multi-store franchisees. This is, after all, business, and I want people who care about making money – and are hungry to succeed. “After the cancer, I just actively got out there. We now have 11 sites open and running and I’ve got 12 new triple A grade sites – ready to roll.” Wok Me has expanded out of Queensland to include a Canberra outlet, and Luke hopes to have 24 Wok Me stores open around Australia by the end of year. Current Queensland opportunities are available in Toowoomba North, Toowoomba South, Meadowbrook (Brisbane), Sunshine Coast, The Gap, Caboolture and also in Canberra. v For further information about Wok Me, visit www.wokme.com.au, phone (07) 3257 7682 or email admin@wokme.com.au

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PROFILE: united petroleum

United. . .

CONVENIENCE CONVENIENCE RETAIL RETAIL AND AND PETROL PETROL FRANCHISES FRANCHISES

A franchise on the move…

he he future future of of fuel fuel in inAustralia Australia

S

ince founders Avi Silver and Eddie Hirsch, commenced operations in 1981 under the Astron banner, which later became an established chain of petrol and convenience stores under the distinctive United Petroleum brand, we have now grown to become one of Australia’s most successful independent petrol retailers, with more than 230 branded sites.

to attract the attention of customers outside a fuel-only offer

Franchisees pay a franchise fee and goodwill for existing sites and buy their initial stock, but there are no costs for fuel, equipment or shop fit-out. A cent’s per litre commission is paid on the volume of petrol franchisees sell. So while petrol discounting can drive more customers to your service station, you have absolute certainty about the income from every litre you sell.

NOW NOW FRANCHISING FRANCHISING

• Merchandising • Franchise management • Repairs and maintenance • Accounting and legal • Training Innovative, Innovative, rapidly rapidly growing growing and and in in just just 18 18 years years United United has has established established In 2007, United Petroleum, now firmly • Audit and compliance Franchisees pay a royalty on the shop

hundreds hundredsof ofsites sitesaround around Australia. Australia. turnover, which is set at a fixed percentage. Training and field support means that as you grow the business, We wantnew our franchisees to hit the ground United United continues continues to to grow, grow, opening opening new sites sites every every year. year.This Fast Fast track track your your you grow your income and goodwill. running as well-trained, competent operators This royalty payment includes your rent, future futurewith withthis thisexciting exciting package package which which offers: offers: who can start to build their business from day established in the petrol and convenience sector, turned its attentions towards becoming a leading franchisor. With this decision also came an increased focus on the United retail offer, investing in some retail innovation and site upgrades to reinforce this new direction. Along with this, also came the rapid roll-out of our Café Up program – a •• AAturnkey turnkey retail retail solution solution premium food service offering - that helps to maximise overall store performance, •• Australia’s Australia’s premium premium service service appearance and profit.

station station sites sites Now, in 2010, the interest in a United Petroleum franchise has innovations gathered pace and •• Ongoing Ongoing product product innovations sites are converting all around Australia. In •• Environmentally Environmentally friendly friendly order to access the opportunity to secure a site in a prime location with a history petroleum petroleumproducts products of strong shop performance, you should consider prompt action in sending through your Expression of Interest.

A turnkey business solution

one.

continued access to process improvements and any national marketing initiatives and pricing.

Every franchisee commences with a combination of offsite training in our •• A A15 15centre, year year tenure Yes, I want to be part of United’s purpose-built training andtenure onsite in the store•they will take on as franchisee. success • Merchandising Merchandising&&promotional promotional United are committed to providing training If you’re inspired by United Petroleum’s support support in all areas, as required, to ensure they’re achievements and possess the following skills confident about aspects of their business. •• AAallstrong, strong, experienced experienced team teamfor for and attributes: An experienced field support team will then retail retailsupport support • Ambition to become the owner-operator continually be on hand to support and advise of their own franchise franchisees as and they build their business as and guidance guidance well as the provision of a comprehensive • Good staff development/ leadership skills Operations Manual and access to a company • Sound management/ administrative skills intranet to act as a daily guide and resource. • The commitment to learn and follow our Our financial partnership proven retail and management systems Our Franchise Agreements are one of the • A strong belief in superior customer service longest terms available in the sector and

An AnAustralian Australian success success story story now now destined destined to to become become aa successful successful Convenience Convenience Retailer Retailer

As a franchisee with United, you will enjoy involvement and support in the following:

last for fifteen years (5 x 5 x 5). Successful • A desire to play an active role in their local • Fuel retailing franchisees can buy multiple sites, because community • Consumer goods retailing we’re keen to build long term relationships • Innovative promotional concepts designed with our best people. Vendor Vendor Finance Finance Available* Available*• The enthusiasm and energy to work hard… then we would love to hear from you!

Please send through a Profile Application form found under the Franchise section of our website www.unitedpetroleum.com. au . If you would like to know more about becoming a franchisee with United, please contact our Franchise Coordinator, Joanne Stewart on (03) 9413 1680 during business hours. v United is proudly a member of the Franchise Council of Australia.

32 For Formore moreinformation informationcontact contactJoanne JoanneStewart Stewarton on(03) (03)9413 94131680 1680or ordownload downloadan anApplication Application Form Formunder underthe theFranchising Franchisingsection sectionof ofour ourwebsite websiteat atwww.unitedpetroleum.com.au www.unitedpetroleum.com.au


The future of fuel in Australia

CONVENIENCE RETAIL AND PETROL FRANCHISES

NOW FRANCHISING An Australian success story now destined to become a successful convenience retailer

VENDOR FINANCE AVAILABLE*

Innovative, rapidly growing and in just 18 years United has established hundreds of sites around Australia. United continues to grow, opening new sites every year. Fast track your future with this exciting package which offers: • A turnkey retail solution • Australia’s premium service station sites • Ongoing product innovations • Environmentally friendly petroleum products • A 15 year tenure • Merchandising & promotional support • A strong, experienced team for retail support and guidance

*Finance available on Goodwill amount only and is subject to applicant approval

United. A company on the move For more information contact Joanne Stewart on (03) 9413 1680 or download an Application Form under the Franchising section of our website at www.unitedpetroleum.com.au 33


franchisee in action: PRICE AT TACK

Price Attack

proves profitable for multi-franchisee

Sixteen years ago, Adelaide couple Simon and Leanne Finlay, ditched banking for beauty and bought their first Price Attack franchise.

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inancial prosperity and self sufficiency was Simon’s vision when deciding to enter the franchisee market. His dream came to fruition late last year when he built a holiday house where he can now take his wife Leanne and children Tatum (13) and Shelby (9). Simon gives thanks to his involvement with Price Attack – a success story that Simon wishes to pass on, encouraging others to try something new but with the additional support of a franchise system. Simon and Leanne Finlay, now three-store owners and strong advocates for the Price Attack brand, bought their first store in Adelaide’s Tea Tree Plaza on July 4, 1994. At the time, they both worked in the banking

sector and were feeling the pressure of a somewhat turbulent finance industry. “We didn’t have job security in our everyday working lives, which prompted Leanne and I to consider entering the business realm ourselves.” Leaving any job and trying something yourself is a risk, however Simon’s advice is to do it whilst you’re young so if anything is to go skewed there is time to bounce back and recover. The franchise option was the wise and logical avenue to take for the couple, who were then both 28 years old. “Growing up in Adelaide meant we had

the intelligence of the market, plus sound financial advice from an accountant we knew and trusted. “On the table, the statistics looked pretty good – Price Attack was eight years old, financially we were sound, and my wife also worked part time in retail.” It is worth pointing out that Simon has no formal training or qualifications, such as a degree, and that he started out in banking after leaving school and through commitment and hard work he worked his way up the chain of command. “I always believed in working hard to achieve results, and to see that I was achieving great results for someone else gave me the push to try the business game myself, but I wanted to go about it quite cautiously, to cover all bases.” Price Attack Tea Tree Plaza was purchased and Leanne left her bank job to work full time in the store. Simon stayed on at the bank for an additional year, whilst managing the store’s paperwork outside office hours. He also worked in store part-time to build client and supplier relationships, develop a stronger knowledge of the market and also become accustomed to store procedures. “Owning your own business or having any kind of responsibility comes at an additional cost, however we knew if we put in the initial hard yards we had the potential to be very successful.” Simon admits that in the early years, the new industry took some adjusting to, but he now has business ownership flexibility. “We don’t need to ask a boss for time off to watch our kids play sport or attend that special school presentation – but rather we are the decision makers and can manage

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our workload and meet our priorities at any particular time.” A bonus of the franchise system is that the franchisee has a lot of control. “People in business these days are generally required to work longer hours anyway, and although some weeks when we have key deliverables to meet we may work 60 hour weeks, at least we know that what we put in is what we will get out.” Simon compares the scenario to a commission-type job, such as in sales, where it all comes back to pro-rata rewards. “In times of trouble, history and research shows that people will always spend on themselves (on personal care products) and for 26 years Price Attack has proved this theory strong.” The beauty industry is a relatively secure investment and Simon’s story is living proof.

financially confident

“Recession-proofing is particularly important when the risk involves your family and we have survived it – we have actually exceeded our expectations and grown from one store to three over the past six years.”

• Be financially well planned • Ensure all people/partners/combos have

Price Attack Ingle Farm, located in a community-style shopping plaza at the corner of Walkleys & Montague roads, attracts locals chasing that more personalised shopping experience and was added to the couple’s franchise list on August 1, 1999. In close proximity to their Tea Tree store (which is the major shopping plaza), it was a strategically important business decision to buy the store to keep the local hair and beauty market to themselves.

• Be prepared for flexibility with the market • Realise the need to continually reinvest

Simon’s hot tip is to give the franchise about three years to become fully functional before purchasing another franchise.

To no one’s surprise, Simon said his two girls are extremely switched onto business.

When Darwin’s Casuarina Square Price Attack opportunity presented itself in August of 2003 Simon was set up and in a situation to give the purchase some serious thought. “As my financial plan vouches, there was more than a three year gap between franchise investments. “We hadn’t planned to enter the Northern Territory market however we saw it as an opportunity to take over a store that we thought we could make better.” Using the principles of Price Attack, Simon said he had confidence that the store would work well - and it has. Simon believes with all business you need the basic tools and a strong vision. Simon’s advice for those who are considering franchise:

• Make sure you have enough capital, and if at all short then you should hold off until

the same common goals, principles and are travelling in the same direction

in the business if you wish to keep at the forefront of industry

someone who loves variety in their day and also playing a hands-on role in the business – both in the employees and even more-so in the franchisee and store manager. “One minute I’m playing HR honcho, the next I’m a buyer making decisions on what my clientele might like, and then on the way out to meet the delivery truck I’m a cleaner wiping down shelving and ensuring the merchandise is presented nicely.”

• Hold off purchasing further stores so you

There is never a dull moment or day when he’s not learning new things or trying to better the way he operates his business.

• Work hard so you can reap the rewards later • Believe in the system

“It’s like five jobs rolled into one, where I’m actively involved in the everyday operations and multi-skilled in every aspect of the game.”

can focus on the one at hand, general rule is three years.

“Many conversations at home are work-related and although they are still a bit young to be actively involved in the business we don’t hide it from them. “It would be nice to see them carry on our passion for the franchise system, however it will be their choice and if we have confidence in anything, it’s that the salon chair and hair accessories will be high on their interest list!” Simon and Leanne now employ 26 staff, and recently completed a new fit-out in Price Attack Casuarina. They admit that the biggest challenge in retail is staffing. “Due to the transient nature of the Northern Territory it can be particularly challenging to both attract and retain staff in the area. “Any new franchise needs to understand that everyone’s standards are different, and that there needs to be shared leadership and common passion for the store shown in the staff recruitment process.” Simon said the franchise realm ideally suits

When Simon was asked if he had considered entering other choices of franchises, he said he had no confidence as great as that presented by Price Attack. Price Attack has a strong brand presence and is the leader in professional hair care – both extremely comforting marketing tools. “Leanne and I are extremely pleased with the decision we made with Price Attack, and to finally complete our holiday house was the ultimate satisfaction.” Simon’s initial thought of owning one store and securing a sound financial future have been exceeded. “Our priorities are now different to what they were one, three or six years ago - we are now in the position to spend a bit more time on family and on leisure.” Simon and his wife Leanne’s next vision is to take the kids to Europe and America. “It’s nice to think that we are in the position to enjoy life’s pleasures – spending quality time with those that matter most.”

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franchisee in action: PRICE AT TACK

best opportunity for you? Price Attack is a franchised business that operates within the haircare and retail industries. With over 20 years of successful operation to their credit, the Price Attack brand is one of the best known in Australia. The benefits of franchising Franchised businesses have a higher success rate than most small businesses and are typically more profitable from the outset. When you buy into a franchise, you buy into an established network with an established name and established systems. Being part of a larger group also allows you to tap into the benefits of economies of scale (so you get better deals because there are more of you).

If you are considering entering the franchise market with Price Attack and would like to find out more information or clues on how to get started, please call the supportive team at Price Attack on 1300 854 484.

Further information: There are two very attractive people types for a Price Attack franchise: 1) Someone with the hairdressing/technical knowledge, which will help them to grasp the brand and product types. 2) Someone with a business background and strong capital support. Price Attack has lease/rent obligations whereby the business is most successful with hands-on franchisees that are regularly instore and involved in the running operations. There has always been a demand for high quality hair and beauty products no matter the economic climate, business will be progressive and fast-paced. Price Attack offers an initial four-week induction which includes supportive training on the POS system and instore products through to customer service and salon operations. Ongoing training is offered by Price Attack’s salon-basin partner and up-tothe-minute hairdressing trends are passed along to franchisees to help exceed the customer’s shopping experience. “Aside from the initial formal training at Price Attack’s head office, being part of the Price Attack system means the support office, along with refresher courses, are there when you require them,” said Simon Finlay, Price Attack franchisee. Regular state meetings to review current issues within national business, as well as an

36

annual conference in the third quarter take place to ensure the Price Attack name remains the leader in professional haircare. Franchisees, suppliers, support office staff and other key stakeholders come together at the conference, which is being held in Fiji for 2010, to attend seminars on all aspects of business as well as learn from peers. Price Attack’s people take pride in their appearance, just as they do in their business functions – no matter your enquiry Price Attack have staff on hand that look forward to discussing things further.

Franchise opportunities Want your own Price Attack? Price Attack pride revolves around being the authority in hair. Located in over 125 destinations throughout Australia, their stores stock the nation’s biggest range of professional haircare products with a strong focus on delivering expert advice, affordable salon services and great value. Many Price Attacks are owned by former customers who loved the stores so much, they wanted to open their own. Others simply recognised the financial rewards that were possible with such a successful business model. Whatever your reason, we encourage you to find out more about the opportunity to partner with Price Attack and take advantage of the passion, experience and industry knowhow that has seen Price Attack prosper as Australia’s leading retailer of professional hair care for over twenty years. Why choose Price Attack? If you’ve looked into owning your own business, the sheer variety of choice can be daunting. How do you determine what is the

One of the key advantages of franchising is that you have the support of a team of experts to guide you to success. This is often referred to being in business for yourself, but not all by yourself. The benefits of the haircare industry The hair care industry is one of the most dynamic, fun and profitable industries in Australia. Importantly, it is also one of the more recession resistant. Consumer and financial research, historical trends analysis and Price Attack’s own sales performance has demonstrated that, for most women, haircare is considered an essential purchase, not a luxury. In fact historically, Price Attack’s year on year sales have actually increased during times of economic downturn. The benefits of franchising with Price Attack A Price Attack franchise gives you the opportunity to hit the ground running with a proven business model and the support and expertise of a franchisor with over 20 years of experience. Becoming a Price Attack franchisee also means you will be joining the authority in hair– an industry that is recession resistant, profitable and which analysts predict will enjoy significant growth over the next 5-10 years. If you recognise the financial and lifestyle benefits of joining the hair industry, you should think about partnering with the best. Price Attack is the leading retailer of professional hair care products, with the brand name and customer loyalty to support your business success. v Visit www.priceattack.com.au for this information and more!


When it comes to franchising you’re the expert. That’s why you deserve to talk to one. Our franchise banking specialists understand the unique challenges facing the franchise industry, which means they can provide tailored solutions to meet your needs. More Business Bankers. More time for your business. commbank.com.au/morebankers

Commonwealth Bank of Australia ABN 48 123 123 124. CBABM0936_BF2B


Janine’s T ips

Choosing The

Janine Allis, Director/Founder Boost Juice

Right Franchise

Matching your personality/lifestyle/age/financial expectations/etc to the right type of business.

I

am 44 years old, and still do not know what I want to do when I grow up! But I do know what I enjoy doing, and that is the secret to choosing the right franchise. So you have decided that you want to go into business but do not know what you want to do. The first two things you need to decide are:

• What do you enjoy doing? • What business can you see yourself in? The four things to consider are: 1. Personality 2. Lifestyle 3. Financial considerations 4. Do I buy an existing franchise or a greenfield (one yet to be built)

So, first of all we will tackle Personality Do you love the outdoors? Are you a lover of coffee? Or even health and fitness? Whatever your love is - see if you can turn it into a business that you are happy to go to work in every day. One thing about any business is that to make it successful, you need to put everything you have into it, and you do not want to go to work every day, unless you love it.

Next is Lifestyle You may have kids or you may want to even have a day off (God forbid!), so you need to consider this in your choice. For example, if you are in a food business then maybe buy one that is only open 5-6 days a week or

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consider getting into a business that has good solid systems so that you can put on a shift manager to run the store when you are not there. Tip: If you do, make sure you consider a ‘mystery shopper’ of some sort, to make sure the business is running how you would like. If you are considering a ‘consulting’ type franchise you will not be able to do that as easily

Financial considerations Consider how much money you can invest into a new business and the potential return that you may get from a business. Do not over extend yourself and borrow too much from the bank. If the numbers do not make sense, then keep looking at other franchises until they do. There is no hurry, do lots of research.

Existing franchise business Vs greenfield. Which is the best? This is one of the main questions that I get asked and one that anyone looking at starting a business should consider. To buy an existing franchise business means that you already know the trading history of a store, so potentially you can work out the profit more easily. However this is not always the case, as you do need to make sure when you get the numbers that you put in your own expenses to see how the business will run under your management. Some of the negatives are that you are not buying a new store or business, which may mean that you may have maintenance issues and old equipment that may need more expenses to maintain. You are also paying the owner goodwill, as well as for the store, whereas you may want to create

your own goodwill by owning a greenfield store. But this also comes with risks: you do not have a trading history; you do not know if the position (if in retail) is the right spot; you will be training all staff from scratch; you will not have a customer base to start with; - all things you will need to start from scratch. But, if you do buy a greenfield site, then potentially the upside, is that, if it is a new retail store then the store will be brand new so maintenance should be cheaper. There are risks and rewards for both options, but at the end of the day a great deal of research will need to go into both before making a decision. When researching franchises make sure that the businesses have been around a while and that the franchisor is profitable and well established. Retail stores are not the only franchise business. Franchises come in all shapes and sizes from gardening to financial services to just about anything. So the key thing is first to work out what you like to do and what would suit you, then you need to find the perfect business to match. v Janine Allis, Founder – Boost Juice Bars. Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is in more countries than any other juice bar in the world. Janine’s company; Boost Investment Group, also runs the exciting new concept Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.salsas.com.au


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FINANCIAL ADVICE

Multi-brand and multi-store franchises take the franchise sector forward Rod Nuttall, National Executive Manager of Franchising, CBA

A

ustralia might be a long way off the US situation where groups of franchisees band together to form publicly listed companies. But there are new trends emerging in the franchise industry including multi-store and, more recently, multi-brand franchises that demonstrate a maturing sector which can now provide more scope and opportunity than just the traditional single site operation we’ve come to consider as standard for the sector. A small number of pioneering franchisees are starting to build businesses of multi-brand franchise groups. Under this business model a single franchisee might own multiple, complementary franchise brands clustered together in a single location. For example, the one owner might run a Baker’s Delight franchise, a Subway franchise, a Gloria Jean’s franchise and an Oporto franchise all located in the one shopping strip or food court. Not only that, the franchisee might vertically integrate so that they own the freehold in the shopping centre, a construction business and a fit-out business to maximise their overall investment and leverage economies of scale. The business might also sub-franchise some of the stores to other operators, also generating a return.

Benefits for franchisees The advent of the multi-brand franchise is

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an intriguing innovation that has multiple benefits for franchisees. Not least of which is increased negotiating power with suppliers and landlords, as well as reduced set-up costs when one owner establishes a number of different franchise outlets at the one time, at a single location. Another major benefit is the amplification of the marketing investment. For example, rather than having individual stores sponsor the local football team or the local carols by candlelight to raise the profile of a single brand, in a multi-brand franchise situation the entire shopping strip can make a range of sponsorship investments, thus delivering benefits to the individual brands located in the centre as well as the centre as a whole.

Sound financial controls Executing this strategy, however, takes considerable skill and discipline and it must be stressed this requires a move from an operationally brilliant to a strategically brilliant mindset and hence may not suit all franchisees. The franchisee must have excellent financial reporting systems for each of the franchise brands and sites, capable of delivering accurate, up-to-date financial information to the central management structure. Building a multi-brand franchise business also requires strong business controls over processes, staff and cash management to enable each brand to be successful.

Taking this approach is also something that doesn’t happen overnight. Building a multibrand franchise is a tactic that is generally employed by franchisees with considerable business acumen, who have built up their experience starting with one franchise, then two, then three, and building on this over time to reach a situation where the management of multiple brands is possible. It’s not something that can happen overnight if converting from a single unit operation.

Meeting challenges Of course, such a strategy is not without its challenges. The primary purpose of this strategy is to build wealth through cash flow. The challenge, however, of taking this approach is devising an exit strategy once you own multiple franchise brands in the one or various locations and determining the timeframe for the exit. When the franchisee wants to realise the wealth created in the business, will it be possible to sell, say, 15 stores at the one time to another operator? If the stores cannot be sold in the one line, how will the franchisee be able to realise the gains made across the different businesses? This is one issue that, given how new the multi-brand phenomenon is, will be sorted out over time. Building a multi-brand franchise is also a strategy that has to be carefully negotiated with franchisors, who are likely to have a


“A small number of pioneering franchisees are starting to build businesses of multibrand franchise groups.”

natural reticence to work with a franchisee that runs multiple brands. The franchisor will generally have concerns that an operator with multiple brands won’t devote enough time to their brand or be able to run multiple systems at the one time, and rightly so. But if the franchisee can demonstrate proven experience running multiple stores, this is likely to help convince the franchisor the franchisee is capable of running multiple business brands. Because before a franchisee can take on multiple brands it’s likely he or she will have demonstrable experience running multiple stores for a single brand. It’s during this stage the franchisee will develop the skill to run multiple businesses concurrently, experience that can be parlayed into building a business with multiple franchise brands.

The multi-store strategy Franchisees that make the leap from running a single store to running many stores under the same franchise system will learn to develop a different mindset and business culture to the traditional mindset franchisees have when they own a single store. Often, single store franchise owners will work in the business 24/7 and have total operational control. A proportion of successful single store franchisees will, however, want to open another franchise for the same brand, perhaps located in the same area as the first franchise. This approach can work well if the franchisee has developed trusted staff he or she knows will be able to run the first franchise while the second franchise is developed. But when it comes to opening a third store, this is the point at which the franchisee must take a more strategic rather than operational approach to running the business. Deeper business and financial disciplines will need to be put in place, especially when it comes

to staff rostering and marketing. It’s also at this stage the franchisee will develop the expertise to collect and process a lot of financial information in a short amount of time. When a franchisee moves to a multi-store situation thought also needs to be given to how senior staff will be motivated and incentivised to stay with the business, because often the success of individual stores depends on experienced, long-term, loyal staff. A good idea is to put in place profit sharing arrangements with senior staff, linked to clear financial targets. For example, a store manager who reaches a target of taking weekly revenue from $15,000 to $18,000 might be entitled to a share of the profits from the additional revenue.

Funding growth It’s also at this point consideration needs to be given to how the growth of the business and the network of franchises will be funded. Sometimes, the original franchisee will identify a capital-rich business partner with which to work. Alternatively, the franchisee might be able to borrow funds from a bank to fund the expansion of the business. An ideal situation for a franchise owner to be in when approaching a bank for capital to fund a new store is to be able to demonstrate revenue growth for the initial store. The franchisee might have purchased an initial store for $350,000 and lifted weekly revenue from $15,000 to $20,000, increasing the value of the business to $600,000. This might mean a bank is prepared to lend the franchisee $325,000 to fund the purchase of an additional store, whereas a loan of only $175,000 might have been approved had revenues remained at $15,000 per week. Having access to additional funds will mean the franchisee can invest in a quality business, which will increase the business’s chance of success.

Working with franchisors Times are changing and many franchisors who previously resisted multi-unit franchising now encourage their best franchisees to open multiple stores because it demonstrates a clear career path to new franchisees coming into the system. And it can also reduce the risk to the franchisor because the franchisee has demonstrated success in running one business, which can be extrapolated to other sites. Initially there will be franchisor concerns about multi-brand investment similar to concerns about operators running multi-unit investment several years ago. But franchisors will discover there are some people suited to multi branding and will in time open their arms to people with the ability to run multiple brands simultaneously. Although multi-brand and multi-site franchise businesses are likely to become more popular, and an exciting prospect for ambitious franchisees, it’s important to recognise single unit business franchisees will continue to operate and prosper. But the existence of multi-unit franchise businesses does point to a maturing in the Australian industry, which is a positive development for all franchise owners as it provides broader scope of investment in the sector. v Rod Nuttall is the National Head of Franchising at Commonwealth Bank. He leads a specialist team of business bankers dedicated to providing tailored financial solutions to both franchisees and franchisors around the country Important information: This general advice has been prepared without taking into account your particular financial needs, circumstances or objectives. While every effort has been made to ensure the accuracy of this information it is not guaranteed. You should obtain professional advice before acting on the information contained in this publication.

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PROFILE: carmen steffens

Go Brazilian with Carmen Steffens An outstanding and exclusive fashion franchise opportunity is now available in Australia

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xclusive and unique, Carmen Steffens is the ultimate brand for the discerning fashionista. With an unrelenting commitment to craftsmanship and artistry, Carmen Steffens has attracted a keen international following, with the brand becoming a label of choice for many celebrities the world over. The Brazilian designer shoe, handbag and fashion accessory label launches a unique collection every season, so their products are always edgy, sexy, sassy and in hot demand. With Australia and Brazil being culturally and seasonally aligned, Australian fashion-savvy clients are ‘turning on’ to current season Brazilian fashion as a fresh and affordable option to last season’s European output. Since its opening in 1993, Carmen Steffens has become one of the fastest growing global fashion brands. International demand for this unique Brazilian label has led to the expansion of 140 stores world wide, with the fashion-savvy from around the globe hooked on the sexy Brazilian Carmen Steffens style. Carmen Steffens footwear, handbags and accessories are all handcrafted in Brazil using genuine leather, but the main point

of difference is that all their products are 100 per cent company made, from the leather processing stage, to the designers, to the manufacturing and finishing stage, at company owned factories and workplaces in Brazil. This means high-end, exclusive, quality designs using the very best materials and workmanship are able to be retailed for a reasonable price.

of Melbourne, Sydney and Brisbane. Fernando believes that potential Carmen Steffens franchisees need to be not only fashion conscious but should also be entrepreneurial and have a real desire to own their own high-end business. He says once the right franchisee is selected, the next most important factor is location.

Australian representative for Carmen Steffens, Fernando de Geus, says that once you wear quality Brazilian shoes it is hard to go back to anything else.

“Location is everything,” he says. “Carmen Steffens stores must be in the right location with the right demographic, so we would be very involved in the selection and site of any new store,” he explained.

“People come into my shop all the time and say ‘they’re the most beautiful shoes I’ve ever seen’. Then once they have tried them on they can feel the fantastic quality of our shoes, and it is very hard for them to go back to cheap, mass-produced products. We have about 35 per cent repeat customers because of this.”

“The cost of the fit-out is then very dependent on the quality of the store selected – we need to make sure it meets the exclusive Carmen Steffens’ standards, as this is an extremely important part of the whole Carmen Steffens experience we provide to our customers,” he said. v

Fernando opened the brand’s first Australian store in Cottesloe WA three years ago. There is also currently one other Australian outlet in Canberra, so amazing opportunities are still available in the fashion centres

For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au The Product All Carmen Steffens footwear, bags and accessories are made right where they were conceptualizedBrazil. With ownership of one of the largest tanneries in Latin America, Carmen Steffens does not outsource any element. All levels of production, from design to manufacture, to distribution, are handled directly by Carmen Steffens, ensuring an unfailing dedication to quality. Carmen Steffens regular collections are drawn from a vast supply of quality leathers, with more than 3000 colored and textured leathers and materials on option for the standard collection alone. This vast selection of leather allows for the creation of a multitude of styles- meeting the needs of every market while producing a number of collections for all seasons simultaneously. The enormous variety of color is also representative of the Brazilian stylebright, bold and individualistic. All footwear, handbags and accessories are hand made, guaranteeing a superior attention to detail. All decorative adornments are of the finest quality, with genuine Austrian crystals utilized across the range. Along with the dedication to quality, is the commitment to exclusivity. With a strictly limited number of each item produced, Carmen Steffens footwear, handbags and accessories remain exclusive and select.

Media Kit 42

Acknowledging the demand for quality designer leather goods for men, Carmen Steffens also carries a range of footwear, bags and accessories for the modern man. (Not yet available in W.A.)

Media

With a strong celebrity fo the US, Carmen Steffens and handbags have appe variety of top-rating Am shows including Desperat Housewives and American

Carmen Steffens has a ke celebrity following with Carey’s love of the brand she has signed on to crea line for Carmen Steffens. H Carmen Steffens is also her new music video O with Mariah having do another pair of Carmen crystal stilettos.


Carmen Steffens Franchising

Carmen Steffens are launching their company as one of the world’s fastest and most successful leathergoods businesses worldwide with over 180 stores in 13 countries. With stores opening soon in Paris, Marseille, Carmen Steffens are expanding from their highly popular stores in São Paulo, Rio de Janiero, Buenos Aires and Los Angeles. For many years, Carmen Steffens has handcrafted high fashion, made-to-order shoes, handbags and accessories for men and women who love to exert style, class and brilliance for fashion. Their luxurious products are manufactured in small quantities in-house within Brazil to deliver a level of exclusivity like no other shoe company. Become a fashion connesieur and participate with one of fastest-growing franchise systems - Carmen Steffens. Locations in Australia: Perth and Camberra. Opening soon in Melbourne and Brisbane.

Contacts: Perth - Cottesloe Central Shopping Centre Shop 1 B 460 Stirling Highway, Peppermint Grove Perth WA 6011 Mob: 08 92845560 Los angeles - 4607 Lakeview Canyon Road #434 Westlake Village, CA 91361 - Mob: 800 290-6387 Lisboa - Shopping Rio Sul - Mob: 351 21 222 321 Carmen Steffens - Headquarters Av. Alberto Pulicano, 3700 - Distrito Industrial Cep: 14406-100 - Franca-SP, São Paulo - Brazil Mob: 55 16 3711-1422 Opening in Paris in September.

Australian Office Mob: 0411 720 253 / Work: (08) 9284 5560 / Fax: (08) 9284 6822 franchise@carmensteffens.net.au / www.carmensteffens.com


legal ADVICE

Franchisee Public Liability

Michael Bowyer HWL Ebsworth Lawyers

L

iability is an important issue for any business owner, including franchisees. The liability for injury is distinct from and probably minor compared to the risk of a loss of reputation which can arise where an injury is incurred. A loss of reputation is suffered not only by the franchisee itself but by the franchise system, the franchisor and the brand as a whole. On this basis, public liability is an issue which should be considered by all franchisees as the potential consequences for overlooking this issue are significant and far reaching. Customer liabilities are generally known as third party liabilities and are distinct from the range of Occupational Health and Safety (OH&S) and criminal sanctions that may be applied by regulators which generally involve prosecutions, fines and in very serious cases, jail terms. From a customer liability viewpoint, there are essentially two issues that confront a franchisee (and in particular a food retail franchisee) who is blamed for causing personal injury.

Sale of defective products The most obvious issue concerns the franchisee’s liability for selling a defective product which causes personal injury to the customer or, in rare instance, many

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customers. That type of liability is usually described as a product liability which, according to the manner in which the product came to be unfit for sale, usually means the franchisee is strictly liable if the customer is entitled to compensation. In some circumstances a franchisee may seek redress from the actual manufacturer of the product. However, in many instances the franchisee itself manufactures the product (for example preparing the food on site) in which case there will be no right of recovery.

Liability related to the operation of the business A secondary or ancillary exposure for franchisees arises from the manner in which the product is sold. The extent of the liability in these circumstances will depend upon the nature of the franchisee’s business operation. A classic example is the customer who walks into a shop which has an unsafe floor and slips over. Another example is the risk of injury to a customer of a mobile coffee cart from being run over by a moving vehicle. Public liability is even an issue for those franchisees that operate a home based franchise where public access to the premises is unsafe. The legal framework that regulates the ability of a customer to seek damages is confined to three main areas:

1. Breach of contract Contracts for the sale of retail products (in particular food) are often oral agreements, though depending on the nature of the products there may be formal written agreement with the customer. Regardless of whether the contracts are oral or written they will contain implied terms that the goods are fit for the purpose for which they are supplied and they are of merchantable quality. If the goods are not fit for the purpose or are not of merchantable quality the customer has a right of action against the franchisee for breach of contract. 2. Negligence The second cause of action potentially available to the customer is in negligence. This applies in circumstances where the franchisee owed a duty of care and breached that duty of care. The duty of care under negligence is similar to the terms implied into contracts. That is, if a product was not of merchantable quality or is not fit for the purpose for which it was supplied, that conduct would constitute a breach of the duty of care owed by the franchisee to sell products that complied with those standards. A breach of those standards would amount to a failure to take reasonable care resulting in an action in negligence against the


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legal ADVICE

“Public liability is an issue which should be considered by all franchisees as the potential consequences for overlooking this issue are significant and far reaching.”

franchisee. An action in negligence could be available to a consumer who did not actually buy the product (therefore not being in a contractual relationship) but consumed/used it and incurred an injury as a result. 3. Consumer protection legislation Over time the Federal and State Governments have introduced extensive consumer protection legislation which generally provides for strict liability in circumstances where a person is injured by consuming a defective product. Where a claim is deemed to be strict liability, the court will not enquire as to whether the franchisee was negligent or in breach of contract. Those considerations are irrelevant. The only issue is whether the product is defective. Despite the large number of franchisees in Australia there has been relatively little litigation in relation to defective products. This most likely stems from the fact that, in the majority of instances, customers have not suffered serious injuries. So called ‘tort reform’ around Australia has significantly curtailed the ability to claim damages for certain injuries such as a sore stomach or a broken tooth. The more significant litigation has arisen out of mass food poisonings which may potentially result in class actions being commenced. These notorious events have also been largely confined to history and there are few examples of such action ever being taken in Australia. The most recent mass poisoning claim in Australia arose out of the supply of contaminated orange juice in 1996 by a fruit juice company in South Australia. That matter did not involve franchisees but could well have if the orange juice was distributed in a franchise network. 507 customers were infected with salmonella as a result of drinking the juice

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and the manufacturer made $5 million in payouts to victims. While public liability is a key issue there are also laws which regulate when a product should be recalled as well as obligations on franchisees to conduct their business in a safe manner which have not been addressed in this article. The consequences of selling a defective product, particularly for a franchisee involved in the fast food industry, can produce many claims of varying severity depending on the carnage caused. A few hours of sloppy handling could poison many and result in a prosecution and unwelcome publicity. This leads me to return to the potential consequences for a franchisee that damages its reputation and the reputations of fellow franchisees and the franchisor.

Liability for the actions of other franchisees In limited circumstances, a franchisee may be liable for losses suffered by another franchisee or the franchisor arising out of, for example, the franchisee preparing food which resulted in 40 customers contracting salmonella. The particular franchisee would clearly have a legal liability to those customers but may also be accountable to the franchise network or the franchisor in certain circumstances. During the initial panic and possible hysteria, undoubtedly fuelled by adverse media coverage, the franchise brand would be diminished and more likely ‘trashed’. The innocent franchisees, being especially vulnerable to a loss of reputation caused by the negligence of one franchisee, could arguably seek damages from that franchisee provided they could prove a loss of profit and/or a loss of capital. In addition the franchisor may be entitled to issue a breach notice or even possibly terminate

the franchise agreement as a result of the franchisee’s actions.

Need for public liability insurance Franchisees should ensure that they have appropriate public liability insurance coverage in place covering the full range of their business activities. This is not just in the franchisees’ best interest but it also usually a requirement under the franchise agreement. In some instances, depending upon the nature of the franchise, umbrella insurance arrangements are offered by the franchisor but the franchisee should still make its own enquiries as to whether this protection is adequate.

Conclusions A franchisee’s legal liability to customers is generally similar to others who operate a business and invite customers onto its premises or exposes customers to a risk of injury by its activities generally. Normal risk management strategies need to be adopted to reduce those legal liability exposures. A franchisee has however the added exposure of diminishing the reputation of fellow franchisees and the franchisor in circumstances where those parties are vulnerable or defenceless to the actions of the careless franchisee. Losses suffered by fellow franchisees or the franchisor could be actionable. Franchisees therefore need to take appropriate action to minimise risk through complying with franchisor policies and manuals, implementing risk management strategies and taking out appropriate insurance. v For further information, contact Michael Bowyer, HWL Ebsworth Lawyers, Level 14, Australia Square 264-278 George Street, Sydney NSW 2000 Phone (02) 9334 8758.


ANCHISE R F Y T U A E B & IR A NO.1 H Y L L A N JOIN AUSTRALIA’S O I T A N S E I IT

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PROFILE: B& S MOBILE SHARPENING

Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.

T

he B&S team are looking forward to the end of financial year get-together, where awards for best franchisee of the year will be given. This is just another fantastic initiative created by two of the best franchisors in Australia, who really go that extra mile looking after their franchisees. Bill Wendt and his partner Sue Scott started their sharpening business in Melbourne in 1994, taking their mobile knife, scissor and equipment sharpening business direct to their customers’ doors. They started franchising 2008, and there are now areas sold in most states and territories throughout Australia, and growing rapidly. A distinctive mobile business, B&S Mobile Sharpening Pty Ltd. supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. There are unlimited opportunities to expand this business. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, or a factory with a canteen, or even a school, requires this service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work. Bill and Sue say that the earning potential for franchisees is unlimited, providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year, and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a

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‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties. Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. “Our latest franchisee Victoria (yes a woman) is based on the North Shore of Sydney NSW, and was an army truck driver among other things,” said Bill. “We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn if we are prepared to listen,” he added. Many franchisees have built their areas from a ‘nil’ base to over 300 regular customers in less than 12 months. This is great motivation for an even bigger growth down the track. The majority of new franchisees have had no accounting or business experience.

B&S are there to assist them in advising the best system that will suit their operation. They must also have adequate funds on hand to tide them over for advertising, and other costs during the ‘ramp up’ stage of their new business. Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless. There are no ‘royalty’ fees. The up front low purchase fee covers just about everything, car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is, of course, a renewal fee payable at the end of your four-year term, when you hopefully renew your franchise. Where else can you start a new business with this minimum amount of outlay and maximum amount of support? We are looking for applicants who possess the following:

• Self-motivation • Great communication skills • Desire to succeed • Ability to work with likeminded franchise team and share ideas

• Ability to ‘cold call’ • Adequate funds set aside for costs such as advertising, and

• A sense of humour! Contact us for more information. B&S Mobile Sharpening Franchise, and join our growing team, visit www.bssharp.com.au or contact I-Franchise-You on 03 9703 1135.


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top 10 franchises

Which are the best franchise systems in Australia? S

electing the right franchise should not be an overnight snap decision. Prospective franchisees will take an average of nine months researching to find the franchise system that fits their needs. What is right for one person will not necessarily be for another, so if you are thinking of buying a franchise, be prepared to embark on a journey of self assessment and research on the 1000 plus franchise systems in Australia. To make your job of sifting through the opportunities easier, 10 THOUSAND FEET, an independent research firm, have been studying what is important to prospective franchisees and existing franchisees for seven years now, and it is these works that lead us to start our Topfranchise.com.au awards project in 2008. Topfranchise.com.au is designed to encourage and promote best practice in franchisee satisfaction, and give you, as prospective franchisees, an insight into what some of the best franchise systems are in Australia and what to look for in all franchise systems you are considering. Now into its second year and having surveyed more than 2000 franchisees (from over 65 systems) Topfranchise.com.au rates franchise systems according to how satisfied their franchisees are on a number of key criteria. In order for a franchise company to feature in the Topfranchise.com.au awards they need to take the step of showing they care about their franchisee relationship by doing a survey of their franchisees satisfaction. For a franchise system to be considered for our Topfranchise.com.au award they must have at least 10 franchisees. For franchise systems of over 10 franchisees and up to 50 franchisees to ensure we attain a representative look at a franchise system, we require a minimum 50 per cent franchisee participation rate. For franchise systems with over 50 franchisees we require a minimum 35 per cent participation rate. 10 THOUSAND FEET independently

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administer a survey via email of all franchisees in the participating franchise companies. In turn we assess each participating franchise company on 35 key characteristics which filter into seven major areas of importance. No matter your background, our research shows there is little doubt that one of these seven major areas will be of importance to you as a prospective franchisee. For some it will be the lifestyle and work life balance you will achieve out of owning your own business, for others it is the support you will receive from a franchise organisation and for many of you it will be the opportunity to gain a greater financial reward than you would be able to get in your current employment situation. How passionate you can get about the business and what opportunities for expanding to two, three or more locations may also be important to you. For most prospective franchisees it is a combination of these different attributes, and for franchisors, performing well in the seven major areas, leads into performing well in the overall Topfranchise.com.au awards ratings.

The seven major areas include: Renewal: intention of franchisees to renew their agreement beyond the current term. Recommendation: willingness to recommend a franchise to friends and colleagues. Rewards: level of financial and social rewards franchisees feel they receive.

Ian Krawitz

Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them. Support: examining levels of support offered by the franchisor. Passion: how passionate franchisees are about their customers, brand, product or service they offer. Opportunities: whether franchisees feel there are opportunities to expand their business within the system. To find out who rated best in each of these categories visit the topfranchise website. All the companies that have made the Top 10 overall most satisfied franchisees in the Topfranchise.com.au ratings will have excelled in one or all of these areas of importance. On the next page you will get a greater insight into why some of these top franchise companies excelled, but no matter which franchise system you are considering, be sure to ask them how they stack up in the seven key areas of importance. Best of luck in your research! v Ian Krawitz is the founder and Head of Intelligence at research house 10 THOUSAND FEET and franchise rankings website topfranchise. com.au. A desire to more intimately connect businesses with their customers sparked 10 THOUSAND FEET’s creation seven years ago and since then the company has assisted hundreds of companies have more profitable relationships with their customers and internal stakeholders.

topfranchise.com.au Top 10 Rank Company name 1 Smartline 2 Mortgage Choice 3 Mrs Fields 4 Signwave 5 Mr Rental 6 Snap-on Tools 7 Xpresso Delight 8 Chooks Fresh & Tasty 9 Bakers Delight 10 Snooze

No. Franchisees In Australia 205 330 21 19 60 150 100 28 582 70


Future looks fine for Aussie franchisees T

opfranchise.com.au’s bi-annual review into the satisfaction levels of Australia’s franchisees has revealed that being part of a franchise group has paid dividends over the course of the last year with a five per cent increase in franchisees’ belief that they will be able to sell their business for a good return on investment. Now into its second year, Topfranchise.com. au has surveyed over 2,000 franchisees (from over 65 systems) across Australia in the last two years. The big winner was Smartline personal mortgage advisors. Smartline took out the No.1 position for the second survey running. With 200 plus franchisees Smartline’s achievement should receive special mention. Smartline grew their network from 140 advisors to in excess of 200 advisors by acquiring West Australia’s Mortgage Force in the last 12 months and managed to successfully integrate the two businesses to still have the most satisfied franchisees in Australia. The second big mover was also from the mortgage industry. Mortgage Choice with over 300 franchisees has undergone a range of improvements since its last survey to move into the No.2 position, their focus in improving in key areas has been reflected in the popularity of their system with seven times the number of new franchisees starting with the business this financial year in comparison to last financial year and their overall satisfaction rating increasing by 22 per cent. In accepting the top award Chris Acret, the managing director and founder of Smartline said “The great thing about the Topfranchise. com.au award, is that the result comes straight from the mouths of our franchisees and is validation for the great team work that exits between our support team and franchisees.”

New entrants to the Top 10 were fast food company Chooks Fresh and Tasty, an established West Australian brand with 34 outlets, now moving into the east coast with six stores in Queensland and Tasmania. Chooks performed well in delivering financial returns to their franchisees, as did fellow first-timer, bedding company Snooze, with 70 outlets, part of the Steinhoff Asia Pacific Group. Snooze has seen a 72 per cent increase in their franchisees willingness to recommend the business over the last 12 months, and that is a testimony to new managing director Simon Beaty and his team at Snooze who have focused on improving their franchisees’ financial returns through better financial guidance. Snooze’s remarkable improvement in the last 12 months was off the back of a 35 per cent improvement in franchisees’ rating of their ability to get a good return on investment and a 50 per cent increase in their rating of Snooze providing ongoing financial guidance to help franchisees operate profitably. Financials are not the only area of consideration in franchisee satisfaction. The Topfranchise.com.au survey takes into account seven different indicators of franchisee satisfaction. Some of the stand out franchisors in key categories were Xpresso Delight, with 111 franchisees in the mobile coffee business in Australia and New Zealand, enjoying the second highest rating for ‘lifestyle’, second only to Smartline. Snapon Tools a 150 strong group of franchisees in Australia, part of a global 4,000, had the second most passionate franchisees in the area of ‘passion’, and Mortgage Choice who improved their support of their franchisees significantly to take out second place in the area of ‘franchisee support’.

Other quality systems to make the overall Top 10 by performing consistently well across key categories were food businesses Bakers Delight, with over 600 outlets, Australia’s biggest franchise group to make the Top 10, and Mrs Fields an up and coming group with 25 outlets in Australia, part of a wider network of 500 globally. Other non foodbased businesses to score consistently well across all key categories were Signwave, a custom sign design business with 19 local Australian franchisees part of a 500 strong network globally and Mr Rental, another home-grown Australian success story to benefit from an economic downturn growing to over 80 retail outlets in Australia and New Zealand as the demand for renting computers, whitegoods, electrical and now furniture has boomed thanks to a slower economy. v topfranchise.com.au is a free consumer service powered by research house 10 THOUSAND FEET. Topfranchise.com. au is supported by subscription fees paid by franchisors for surveying their franchisees. It allows users to benchmark franchisors against average industry performance across seven categories and provides links to franchisor websites, news articles, video profiles and testimonials. Ratings in each category are updated bi-annually, based on the results of 10 THOUSAND FEET’s ongoing Franchisee Satisfaction Surveys.

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profile: mr rental

Mr Rental

Home appliance rental franchise Mr Rental has again secured its status as one of Australia’s best franchise systems by featuring in the latest industry survey ranking the Top 10 franchise systems.

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he Australian and New Zealand franchise system ranked fifth overall in the topfranchise.com survey and came first in the category of ‘franchisee intention to renew’.

can really build their investment and improve their lifestyle, which we believe is strongly recognised by the fact we were ranked in the top three franchise’s for Lifestyle, Rewards and Renewal.”

outright.

Mr Rental General Manager Alan Payne said the franchise had worked particularly hard on improving its support and communication to franchisees which was reflected in the topfranchise.com survey, through an 18 per cent improvement and a jump from seventh to fifth position in 2010.

This latest accolade has come at a great time for Mr Rental which is about to begin a massive launch into South Australia which will see it open five stores across the state over the next two years, including recently opened store, Edwardstown and Arndale next month.

Opening a local video library they started renting out appliances and soon realised they were making more money from this revenue stream than the video rentals.

“Following last year’s results and continuous feedback from the network we have worked hard to establish new communication processes with our franchisees,” he said.

Mr Rental currently has 72 stores across Australia and New Zealand and is planning to boost store numbers to at least 100 by the beginning of 2012, and is on the look out for franchisees to help drive the company forward.

“This includes developing a company intranet, expanding our social media communications and improving networks for business owners to discuss problems. We also like to support our franchisees so they can ‘work on the business’ instead of in it so they

Mr Rental has enjoyed success due in part to the slowing economy which has increased demand for renting computers, white-goods, electrical and furniture instead of purchasing

The Mr Rental story began in 1991 in Bribie Island, Queensland, when husband and wife team Glen and Kerrianne Hickman founded the company.

Ten years later after they had developed and optimised the Mr Rental systems they decided to start franchising. Within two years they had over 30 stores throughout Australia and New Zealand. The service offered by Mr Rental franchises across Australia and New Zealand has grown in demand among local families, due to a trend of renting rather than buying white goods and appliances, particularly in the current economy. Alan said this wasn’t surprising considering the quality of the services Mr Rental provides. “Constantly having to buy the latest laptop, games console or TV is costly and impractical. Many rental appliance companies, such as Mr Rental, enable upgrades to the latest technology or model at any time, with no fee to change the contract.” “Our franchisees supply fridges, TVs, washers, dryers, televisions, sound systems, game consoles and even furniture and fitness equipment within 24 hours and look after any repairs or issues with any of the appliances,” Alan said. “We aim to attract franchisees that are impressed by the strong family culture, the stability of a recurring revenue model and lifestyle balance of the organisation.” he said. v For more information about owning a Mr Rental franchise, telephone 0411 649 594 or visit www.mrrental.com.au.

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&RUS


2009 MYOB Excellence in

Franchising Awards Mr Rental Excellence in Marketing Award

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profile: snap- on tool s

PROVIDING SOLUTIONS IS

PART OF THE SERVICE A Snap-on franchisee doesn’t just sell tools and equipment, as a typical retailer might - they become a solution provider for their customers.

S

nap-on franchisees call on their customers on the same day every week, and as near to the same time as possible, which forms a professional relationship that is unique in the retail world. It is this level of service that has been a feature of Snap-on customer service for all of the award-winning global company’s 90 year history. If a customer has a problem with performing some sort of repair on a vehicle, then they know their Snap-on franchisee should not be too far away, as all franchisees work within geographically bounded areas, and there is a good chance the franchisee will have the right tool on board to resolve the problem. The needs of Snap-on customers today are ever changing and the days when Snap-on just sold conventional style hand tools are long since gone. The complexities of today’s motor cars are such that computerised engine management systems, once only found on the prestige European marques, are now on virtually every vehicle, irrespective of price point and country of manufacture.

training is at no cost to the customer. Further to that, the customer has access to the exclusive Snap-on diagnostic help line that gives them access to a diagnostic expert who can assist with whatever their problem might be on an on-going basis. Snap-on has taken the diagnostic education program a step further in recognising that customers often struggle to keep up to date with the latest developments in computerised vehicle management, continually being introduced and upgraded by vehicle manufacturers. The introduction of the TechEd program by Snap-on has already proven to be extremely popular. Under the TechEd program customers can book themselves on a course through their Snap-on franchisee and be taught the latest developments in computerised vehicle management and how the Snap-on range of diagnostic scan tools can interrogate these systems and assist in the fault diagnosis. The training is carried out by one of Snap-on’s team of diagnostic experts.

Recognised globally, as the number one tool brand for vehicle technicians, Snap-on Tools was named by Smart Investor as the Best Value Franchise in Australia for 2009. Snap-on Tools is celebrating its 22nd year in Australian and its 90th birthday worldwide. There are around 5,000 mobile vans on roads around the world offering a range of over 19,000 different products directly to their customers. Potential franchisees are not required to already be familiar with tools. Snap-on supply all the territory research, training and support, but suitable franchisees must be sales and customer service oriented. With more than 160 Australian and New Zealand franchisees, and well represented in Qld, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. v For further information visit www.snaponfranchise.com.au.

In order to assess and diagnose a problem with a computerised engine system requires the use of a diagnostic scan tool. Snap-on franchisees are equipped with a range of scan tools, which is all part of the service as a ‘solution provider’. To assist franchisees to demonstrate the different models of Snap-on diagnostic scan tools, their mobile stores are equipped with flat screen monitors and a complete demonstration facility for their customers’ benefit. Additional confidence is given to the customer by the fact that all the diagnostic software needed for the scan tools is developed and produced by Snap-on’s own R&D team here in Australia, so all information is local market relevant. Understanding and obtaining the most from the diagnostic scan tools requires training, and franchisees are able to offer three modules of training for customers who purchase a Snap-on scan tool, and the

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Solution provider: Diagnostic expert Steve at work on the diagnostic help line.


So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems

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YOUR GUIDE TO FRANCHISING & LICENSING

Each journey in business is different. Each person has different reasons and motivations for being in business. Your dreams and aspirations are as unique as the business you have built. If your vision for the future includes franchising, licensing or growth have a Sherpa join your team for the journey. We can assist your business with the development and implementation of: UÊÊFranchise Systems UÊÊSales and Marketing Strategies UÊÊInternational Growth Opportunities UÊÊTraining Programs UÊÊFranchise Sales UÊÊGeneral Business Improvement

We have assisted these leading brands:

Sustainable Directions

CONTACT SHERPA GROUP

info@sherpagroup.com.au www.sherpagroup.com.au Sherpa Group Pty Ltd Sydney Adelaide

Vicki Prout FCA SA Franchise Women of the Year 2006, 2007, 2008

02 9887 2861 08 8272 8488

Vicki Prout 0439 803 078

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FRA


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profile: lollypotz

Lollypotz franchisees

enjoy sweet success

Lollypotz, continues to take the franchise world by storm and is sharing the success of some of its newest and brightest franchisees.

T

welve months ago, if you had suggested to Melbourne nurse, Susy Vulich that she would be running her own retail lollypotz store, she would have been more than surprised – but since Susy discovered Lollypotz at last year’s Melbourne Franchising Expo her life has been totally transformed. Susy, of Ivanhoe, Victoria, recently opened her beautiful store in Greensborough. This, with a mixture of casual leasing in mainstream centres, has allowed Susy to market her business to, not only the retail market, but help her secure corporate clients as well. Lollypotz produce beautiful chocolate bouquets and deliver them Australia wide. With a network of stores across the country, this allows customers to purchase online or instore and bouquets can be delivered anywhere around Australia. In addition, Lollypotz specialty is corporate events, weddings, parties and corporate thank you gifts. Susy enjoys the lifestyle that Lollypotz offers, although says that sometimes you have to be prepared to be very busy. “Christmas and Mother’s Day are frantic in the gift giving industry so there is no rest around these times!” Susy says she ‘loves the potz’ and she loves creating her own designs, which she keeps putting forward to Lollypotz head office for inclusion in new ranges. Susy’s store is a true reflection of what Lollypotz is and can offer – and her customer service levels keep the customers coming back for more. “It’s been hard work getting it off the ground, learning the skills and reaching the corporate clients, but it is very rewarding. I love to see people’s reactions when I do a special design or colour combination for them,” she said. Susy, a mother of two young children, enlists the help of her husband Andrew and friends and family to help out in the shop at busy times. “It is a family friendly business,” says

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Susy who aims to be the most successful Lollypotz franchisee in the country!

arrangements and her desire to run her own show.

Hot on her tails, though is Newcastle mum, Juley Troy, who is only very new to the Lollypotz family. Juley and her husband, Justin, bought the Newcastle franchise earlier this year to enable them to have a family business which both of them could share and strive to build a successful franchise together. Mother’s Day was an incredibly busy time for Juley, who is also balancing life with a one year old daughter. Juley took the option of taking some casual leasing space in a Westfield Centre in Newcastle and was absolutely inundated.

Both of these women are a true reflection of the Lollypotz philosophy and are dedicated to provide excellent service throughout their business. They rely on the Lollypotz call centre and support team to assist them with all their ongoing needs.

“We just couldn’t keep up – the demand was absolutely out of this world,” Juley says. With all that exposure, Juley’s internet and call centre orders also went through the roof. Juley has had a few weeks to recover from the Mother’s Day mayhem, but is now looking to locate to her own store in the Newcastle region and prepare for Christmas. Juley was attracted to Lollypotz because of the vibrancy of the product, the flexibility of working

Jane Rogan, Lollypotz’ national franchise manager says Suzy and Juley are fantastic franchisees. “If only I could clone Susy and Juley and put them in all the unsold territories around Australia, this would be a dream,” she said. Lollypotz is currently looking to establish franchises in Brisbane, Tasmania and SA, but still have good locations available in all states. v For further information about becoming a Lollypotz franchisee please call 1300 565 597 or visit www.lollypotz.com.au


Chocolate Bouquets Chocolate Bouquets


profile: taco bill

Mexcellent cuisine

for more than 40 years T

aco Bill celebrates more than four decades of serving Australians fun, fresh, affordable Mexican cuisine in a relaxed family restaurant environment and is looking for keen franchisees. Tasty Mexican cuisine in franchising is nothing new for Taco Bill directors Tom Kartel and Stan Teschke. They both share a love of Mexican food and understand what it takes to make a restaurant franchise a success with a total of 30 restaurants and plans to continue expansion nationally this year. Taco Bill is the longest established Mexican family restaurant in the country – a mean feat considering the restaurant’s humble beginnings. The company’s founder (Taco) Bill Chilcote arrived in Australia from the border of Mexico and California with a handful of recipes from his Mexican mother-in-law, a corn grinder and a tortilla machine, and opened his first location in 1967 on the Gold Coast, Queensland. The menu has expanded over the years and today consists of a variety of fresh Mexican cuisine cooked daily on site, including quesadillas, fajitas, rice and frijolas, enchiladas, taquitos, chile con carne, burritos, nachos and tacos as well as the signature frozen Margaritas including the famous Pancho Villa (fish bowl) - Australia’s largest Margarita. There are also up to 30 brands of tequila on offer at the various restaurants. Taco Bill expanded when Bill met Stan

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Teschke and his wife Vicki, who loved Mexican cuisine and the hospitality industry. Bill and the Teschkes formed a partnership and developed the restaurant concept with the opening of more sites and in 1989, Bill sold his share of the business to Stan and Vicki. Stan and Vicki further developed the restaurant franchise with the addition of more sites and in 2002 franchisee Tom Kartel bought a 50 per cent share in the business. Taco Bill director Tom Kartel migrated to Australia in 1987 with limited knowledge of the English language and worked his way up from a kitchen hand. He became a restaurant manager within two years and progressed to owning his first restaurant in 1994, and now owns several. Tom and Stan have a clear vision for the future with aggressive growth planned for Australia in metro and regional areas.

Why own a Taco Bill restaurant? Taco Bill offers an environment that is fun, exciting and dynamic, with a company that has been in the Mexican food industry for more than 40 years. Director Tom Kartel said, “We offer a fantastic working environment with not only training and support, but a family of other loyal and dedicated franchisees that share a love of Mexican food and have been with the business for a number of years. “We really have faith in our franchisees and this is how they prosper. Our ‘training

champions’ provide two months of training, involving comprehensive lessons in areas such as meal preparation, IT systems and customer service. We also provide ongoing training and support to maintain a high level of customer service that customers are accustomed to,” explained Tom. Taco Bill offers marketing support to its franchisees with a range of promotional activities and campaigns that link into holidays, special events and national holidays in Mexico, including Cinco de Mayo (5 May). “There is a great opportunity for franchisees to really develop the business by promoting corporate functions, birthday parties and takeaway food offers in the local area. We have also set up individual clubs for birthdays, business and children. Our marketing team distributes tailored information on a regular basis with special offers. “We really provide something special to our franchisees with detailed training and a support network in addition to a greater work-life balance and flexibility with hours from 5-10pm (dinner service). These are shorter operating hours in comparison to most franchises and many Taco Bill franchisees enjoy involving their families in the business, which matches the family environment of the restaurant,” said Tom. v For further information call Taco Bill on (03)9690 2077 or email amigo@tacobill.com.au.


www.tacobill.com.au


Join The Franchise That Puts YOU First! s Proven simple to operate franchise system established over 30 years with over 50 locations. s Excellent returns as an owner or manager with the buying power yielding one of the lowest product costs in the market. s Franchisee nets over $200,000 P.A. s Franchises Available. A number of excellent opportunities for established stores are available in VIC, QLD & NSW. s The asking prices (sales price) are very realistic as the owners are willing to meet the current market position. s Benefit from high customer traffic in the food court and being next door to the largest global food brands.

For more information about becoming an Ali Baba franchisee contact Harry on 0416 005 156, or visit www.alibaba.com.au/franchise today!

Official Partner of the NRL Wests Tigers Nutrition & Performance Team

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Feature STORY

Food Franchises


HUNGRY

FOR BUSINESS

Many Australian food franchisees say they chose to buy into the food industry because they believe it is recession proof. They may just be right. Let’s face it - everyone needs to eat - every body, every day!

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ustralia’s entreé to the world of franchising was dished-up in the early 1970s along with two all-beef patties, when the first set of golden arches appeared on the suburban landscape, changing it forever. More than 40 years later, the franchising industry has expanded and evolved to cover a veritable smorgasbord of goods and services, however food-based businesses, the original players in the Australian franchising game, still remain top of the franchising food chain.

According to IBISWorld statistics, the four top businesses in the Australian Franchising industry are: McDonalds, KFC, Pizza Hut and RFG (Retail Food Group which represents Donut King, Brumby’s Bakery, Michel’s Patisserie and BBs coffee). Faith Manning RFG’s National Sales Coordination Manager said the franchise enquiry line has been running hot since the start of 2010. “Our leads are on the up and up - over 300 per cent compared to this time last year.” RFG have recently added Big Dad’s Pies, and the New South Wales based Donuts, Coffees & Muffins, to their stable of franchises.

“I can certainly confirm there is a lot of growth in the food franchising industry and RFG is always on the lookout for further acquisitions,” Faith Manning said. In fact, since the turn of this new century, food franchising seems to be in the throes of a feeding frenzy as brands grapple to become household names and consumers are faced with a myriad of choices. As tastes conform to cultural and social trends, healthy, low-fat or low-carb options have infiltrated even the most ‘unhealthiest’ of the original fast food outlets. During this first decade a plethora of ‘healthy fast food’ franchise opportunities have sprung up including Boost Juice, Grill’d, Healthy Habits, Nandos, Salsas, Spudbar, Subway, Trios and Urban Burger. Others are influenced by the multi-cultural society we live in and our proximity to Asia and the taste and health benefits of Asian cuisine including Go Sushi, Noodlebox, Sumo Salad and Wok Me. Coffee is another huge sector that is here to stay as millions of us need to satisfy our caffeine addiction on a daily basis. Franchise opportunities to take advantage of this include: cafes, such as BBs, the Coffee Club,

Gloria Jeans and Hudsons; mobile coffee vans such as Cafe2U, MuzzBuzz, and Lava Carts, and, in-office coffee outlets such as Xpresso Delight and more. Another player in the café game, threatening to unsettle the thrones of the coffee kings, is ‘chocolate’ themed cafes and lounges such as Theobroma, Chocolicious, The Chocolate Room, and the new kid - Chock Block, where hot chocolate rules and lattes are a ‘side order’. Pizza also continues to perform strongly in the food arena. As society’s tastes are changing, and urbane consumers are no longer satisfied with simply a ‘Hawaiian’ or an ‘Aussie’ – the original players are having to ‘up their game’ as a new breed of gourmet pizza franchises including 800degrees, Crust, Eagle Boys, Hell Pizza, Pizza Cutters and Pizza Capers continue to drive the market forward with innovative toppings and techniques. Bread, they say, is the ‘staff of life’, and with the bread market in Australia worth $2.75 billion, it’s no surprise then that bakery franchises, including Brumby’s, Baker’s Delight, Banjos, and Baker’s Club continue to bring in the dough! The ice-cream business is another category that always has a steady stream of customers - from the very young to the very old - keen to lick their way through a cone or two. Key franchises in this sector include Cold Rock Ice Creamery, Wendy’s, Home Ice Cream, Trampoline Gelato, and of course Mr Whippy. The list of food franchise categories and franchise options goes on and on. Business Franchise magazine has put together the following report, looking at some of the

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systems that are currently available, what’s news, and what’s happening in the world of food franchising.

Ali Baba Ali Baba is currently giving away a free branded vehicle to new franchisees. Serving over 4 million Australians every year with the vision to expand to 400 outlets throughout Australia, franchisees have the chance to take up their share in the Mediterranean taste sensation. Ali Baba has launched new products including made-to-order crepes and pides in some stores which are proving to be hugely appealing. Ali Baba also offers multifranchise ownership opportunities!

Aroma Cafe Aroma Cafe is a family owned, fresh food and quality coffee franchise with 30 cafes in WA, 12 in SA and now six in Victoria. Established in Perth in 1996, the brand’s expansion included opening cafes in education outlets in Victoria earlier this year. With the assistance of its high quality 100 per cent Arabica coffee blend, now roasted daily in-house, Aroma Café is passionate about providing its customers with

the highest quality food, coffee and service.

Aromas Aromas offers franchisees thorough initial training outlining the brand, the industry and required skills to operate a café/restaurant, plus constant support from head office and a team who is consistently aware of the trends of tea and coffee around the world. The brand has been successful for 28 years, housing award winning tea and coffee blends, roasting and packing their own tea and coffee beans in-house to ensure customers receive an outstanding, quality product.

Bakers Delight Bakers Delight, Australia’s most successful bakery franchise business, was established in 1980 as a single bakery and now boasts over 650 bakeries across Australia/New Zealand and over 700 worldwide, employing more than 15,000 people, serving 2.5 million regular customers per week throughout Australia, New Zealand, and Canada. Through its bakery network, the company donates approximately $143 million in bread to charities each year.

seriously indulgent franchising throughout australia & new zealand jim richardson (03) 5229 6716

info@thechocolateroom.com.au

www.thechocolateroom.com.au we offer the finest in chocolate cuisine, exquisite handmade belgian chocolates, luxurious chocolate fondue, 23 flavours of italian hot & iced chocolates and beautiful coffee 65


Big Dad’s Pies Big Dad’s Pies sell a range of quality bakery products including the famous ‘big’ Dad’s steak pie which is ‘larger than average’.

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The gourmet pie selection is complemented in store by a range of sausage rolls, pastries and a selection of cakes and slices. The beauty of the Big Dad’s Pies system lies in the consistency of quality product and the ease of operation at store level.

Bucking Bull Roast & Grill Bucking Bull is a unique fast food franchise with stores located in shopping centre food courts across Australia. Bucking Bull’s success is attributed to two essential business principles. Firstly – always providing customers with exceptional quality and choice at affordable prices. Secondly – helping franchise owners reach their goals by providing coaching and support in key business management issues and a continuous training program.

Cafe2U Cafe2U’s ‘acceleration package’ fast-tracks a new business to reach a level of daily sales modelled to be over the breakeven point to cover the investment in the franchise. The franchisee will be taking home $500 a day for the first two weeks, with a daily business schedule constructed with a Franchisee Development Manager whose sole focus is to accelerate the development of the new business.

Cappuccino Xpress Cappuccino Xpress mobile coffee business currently have new franchise territories available offering: flexible hours; high profit margins; loyal, appreciative customer base; exclusive operating territory; business expansion opportunities; no debtors, 100 per cent cash business; no franchise renewal fees;

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and great start-up and ongoing assistance. Cappuccino Xpress supports their franchisees by: establishing your initial customer base; arranging the best suppliers and the best prices and providing you with full training and back up support

Choc Block The first of a new, stylish kiosk-type food and beverage concept called Choc Block was recently launched at Karrinyup Shopping Centre- just north of Perth. Choc Block is sure to delight the palates of discerning food and beverage lovers who can choose from such scrumptious delights as pancakes with chocolate drizzle along with fruits or ice cream as options, mouth-watering handmade chocolates, sensuous hot and cold beverages, plus coffee, cakes and soft drinks.

The Chocolate Room The Chocolate Room is an Australian owned and operated franchise system. The team at head office provides full assistance including site selection, fit out, staff selection, training and ongoing support. The response to the chocolate room concept has been overwhelming - customers love the total chocolate experience - the drinks, the food, the atmosphere - the chocolates! The Chocolate Room continues to develop and grow and now offers a range of savoury items.

Choclicious Choclicious house of chocolate and café has been operating since 2005 with manufacturing and wholesale chocolate operations since 1993. As a manufacturer of their own chocolates, Choclicious has a distinct advantage. Choclicious has three models, the original being the full menu café and chocolate shop offering exceptional hot chocolates made with real chocolate and coffees as well as meals and cakes. Choclicious provides extensive training and

has opportunities in Melbourne, Sydney and Brisbane.

CHOOKS fresh & tasty CHOOKS fresh & tasty is a takeaway chicken franchise with a difference as it sells both fried and barbecued chicken. Founded in 1991, CHOOKS strives to provide a unique and fulfilling franchising experience. CHOOKS is a proud company that values and promotes a relationship with franchisees akin to a family unit. It has a 24/7 Encouragement Centre available to support every store. Strong longterm relationships with suppliers maintain the high standard of product while providing effective buying power for franchisees.

The Coffee Club The Coffee Club is Australia’s largest homegrown café group with 273 stores across Australia, New Zealand and Thailand, serving more than 40 million cups of coffee every year and employing more than 6,000 staff. The Coffee Club experience is taking off overseas, with four cafes in Thailand and 26 in New Zealand and plans to appoint master franchisees in Hong Kong, Singapore, New Caledonia and Dubai. Its unique support system provides outstanding training, innovative marketing and hands-on operational support to its franchisees.

Cold Rock Ice Creamery/Pretzel World Australia’s first Cold Rock Ice Creamery and Pretzel World dual outlet, recently opened in Hobart. Cold Rock and Pretzel World are owned by Franchised Food Company (FFCo). Cold Rock allows customers to add ‘mix ins’ such as fruit and lollies to ice-cream. Pretzel World offers 97 per cent fat free, soft-handrolled pretzels with a variety of sweet and savoury toppings. Combining Cold Rock with Pretzel World allows the ice cream brand to avoid winter sales troughs, offer more products and trade for longer.


O

wning a La Porchetta franchise means more than owning a

business. It means you’re part of Australia’s fastest growing independently owned Italian

Crust Gourmet Pizza Bars Crust Gourmet Pizza Bars launched in 2001 with a single store in Annandale, Sydney, and has since grown to 48 stores across NSW, VIC and QLD. From day one, Crust has been committed to offering customers a higher quality and healthier choice. It was one of the first pizza chains to provide independently tested nutritional details on its top selling pizzas, both online and in store, serving gluten-free bases and earning the Heart Foundation tick of approval.

Eagle Boys Pizza Capitalising on the latest in technology and design, Eagle Boys Pizza has begun rolling out its biggest store design makeover in its 23 year history. For the customer, the new store design sees space maximised in the waiting area, additional customer seating and repositioned menu boards. Eagle Boys Pizza is one of Australia’s largest pizza makers and is 100 per cent Australian-owned. It operates 303 franchised stores throughout Australia and employs more than 4,000 staff.

Gloria Jeans Australian-owned Gloria Jean’s Coffees is one of the most loved specialty coffee retailers, with approximately 460 coffee houses serving an estimated 5 million guests each month. The success of the company’s franchise system has earned it a place in BRW’s top 30 fastest growing franchises in Australia for six consecutive years. Gloria Jean’s Coffees secret is a strong vision, leading-edge systems and training, and a supportive team who work collaboratively with franchise partners.

Grill’d The Grill’d concept delivers a healthy burger experience unlike any other. The Grill’d franchise opportunity is one of a proven business model with a real competitive

restaurant chain. With over 19 years experience in franchising and around 80 locations internationally, La Porchetta leads the way as Australia’s favourite value-for-money Italian cuisine restaurant.

Eat, Live, Love... Italian

Own a slice of La Porchetta

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franchise with the r right ingredients

}0dbcaP[XP]^f]TSR^\_P]h }"hTPabTg_TaXT]RTX]8cP[XP] restaurants. }0dbcaP[XPzb[PaVTbcUd[[h[XRT]bTS restaurant franchise. }8]SXeXSdP[cTaaXc^aXTb }2^\_aTWT]bXeTcaPX]X]Vbd__^ac for all new franchisees. }>]V^X]VcaPX]X]V^_TaPcX^]b and marketing support. }?a^eT]bhbcT\bP]S\P]dP[b }H^dRP]]^fP[b^RW^^bTcWT La Porchetta Pronto business model which is an exciting new concept in take-away pizza and pasta outlets. New and existing territories available

Ĺ–Victoria Ĺ–New South Wales Ĺ–Queensland Ĺ–Tasmania Ĺ–Western Australia Ĺ–Australian Capital Territory Ĺ–New Zealand

To learn more about owning a La Porchetta franchise contact: La Porchetta (Support Office) via our online franchising enquiry form at : www.laporchetta.com.au, email: franchising@laporchetta.com.au or call: 03 9460 6700. This is general information only and details are correct as of 15 May 2009. La Porchetta Distributors Pty Ltd reserves the right to change features and requirements of a franchise as stated here. Contact La Porchetta Support Office to read latest Franchise Agreement. 2^_haXVWcÂŽ!(?P]cP[T^8]eTbc\T]cb?; P]S5P]S0=P]XP?;0[[aXVWcbaTbTaeTS

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advantage and strong consumer appeal. The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on branding, teamwork, customer service and a strong culture that sets Grill’d apart from competitors.

Hudsons Coffee Hudsons Coffee received results from a franchisee satisfaction survey, conducted by independent research consultancy Franchise Relationships Institute, indicating 95 per cent of Hudsons Coffee franchisees find running their store interesting, enjoyable and satisfying. Hudsons Coffee has a total of 32 franchisees and 65 stores nationally with plans to expand further in certain areas including business districts, airports, hospitals and regional areas.

La Porchetta La Porchetta has recently introduced a host of new initiatives to position the company for strong growth into the next decade. For the franchisee that means greater marketing support for their local restaurant, with up-tothe-minute reference guides and templates, stronger brand positioning and a larger, dedicated support team. There are also new IT initiatives plus new menus and service ideas.

Mad Mex Mad Mex Fresh Mexican Grill recently opened its 7th Australian location in Castle Towers Shopping Centre. The fully licensed location offers Mad Mex’s healthy choice of tacos, burritos, fajitas and quesadillas filled with freshly grilled or slow-cooked meats and black beans complimented with market-fresh produce, hand-made salsas and guacamole. Mad Mex Fresh Mexican Grill features a fully customisable menu, allowing patrons to individualise choices to suit their tastes.

Muzz Buzz Muzz Buzz drive thru coffee is one of Australia’s fastest growing retail franchising brands. They have a proven and successful business model and are rapidly expanding across Australia and internationally. Muzz Buzz franchisees enjoy the lifestyle and financial benefits of running their own businesses while retaining the option to operate stores under staff management if they choose. Franchisees also have the option to acquire multiple franchises and become a multi-site operator.

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Nandos

Pizza Capers

Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of their family-like spirit. The Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business.

Australia's largest and fastest growing gourmet pizza brand, Pizza Capers, is renowned as one of the leading innovators in the industry.

Oporto Oporto opened its first store in North Bondi in 1986, stunning the locals’ taste buds, with its unique flavour profile. It quickly gained a growing army of fans, establishing the first franchised store in 1995. Today Oporto has over 130 stores in Australia, New Zealand, UK and China and serves over 13 million customers per year. Oporto’s mouth watering menu consists of famous grilled chicken burgers, legendary wraps, chargrilled chicken, salads and more.

Outback Jacks Outback Jacks Bar & Grill is an exciting fully licensed, family style restaurant franchise, specialising in relaxed, casual dining and premium quality steaks. With the largest selection of steaks on a menu anywhere in the world, their concept provides wide market appeal. Their first store opened only four years ago and with proven systems Outback Jacks has rapidly expanded to 20 stores in prime locations throughout Australia and are expecting to double in 2010.

The franchise prides itself on its healthy and delicious menu, which includes pizzas, risottos, pastas and salads. Almost a decade ago, the brand pioneered the industry's first gluten free pizzas. Over 98 per cent of items on the menu contain less than 10 per cent fat. The new 97 per cent fat free pizza range is an Australian first.

Pizzacutters Pizzacutters is about the whole experience, from the minute you walk into the store till the time you eat your last bite of one of their delicious gourmet pizzas. Pizzacutters believe they are truly a cut above the rest - from their unique menu to their vibrant website and touch screen Point of Sale system. By becoming part of their network, you will be able to take advantage of their proven systems and become part of a recognised brand.

Pretzos Pretzos sells a great range of yummy baked snack sensations plus a range of pizza, hot dogs and other baked treats. The food model and business mantra is a ‘Baked not Fried’ proposition to market and the majority of the food is prepared daily and fresh at each store. With 13 stores already established in WA, Pretzos is currently expanding to the eastern states, where there are some fantastic site opportunities available for consideration.


Salsa’s

Souvlakihut

SumoSalad

Salsa’s Fresh Mex Grill offers a fresh take on traditional Mexican food. Salsa’s is backed by one of Australia’s best-known and respected fast food franchises – Boost Juice Bars. Through this partnership, Salsa’s has access to Boost’s administrational, marketing and support services. This has enabled Salsa’s to grow by 300 per cent in a mere six months. Currently there are 12 stores across Victoria, New South Wales and Queensland, with plans for another 20 by the end of 2010.

Souvlakihut is an innovative and unique casual Greek restaurant concept founded by the Fotiadis brothers in the Melbourne suburb of Hillside in 2004. Offering a range of fresh, tasty and authentic Greek cuisine made with only the freshest vegetables, best quality meat fillets and flame grilled seafood, Souvlakihut takes a healthy approach to affordable family dining. The company has grown to 36 franchises in less than five years, and the target is to more than double this by the end of 2010.

SumoSalad is Australia’s healthy answer to fast food and is the country’s fastest growing retail franchise. Winning the NRA food retailer of the year for two years running, SumoSalad has become famous for revolutionising the healthy fast-food industry by inspiring Australians to replace fatty foods with more nutritious choices. SumoSalad is forging a path of continued expansion. Currently there are over 70 stores trading throughout Australia, with two stores in Dubai, one in the UK and one in New Zealand.

se7en Gourmet Takeaway se7en Gourmet Takeaway is a re-invigoration of the classic Aussie takeaway shop - with a whole lot more style, sophistication, variety and value. se7en is all about innovation, highend delicious gourmet takeaway meals and cheeky fun. The se7en brand is dedicated to: the environment; nutrition; rewards for loyal customers; and creating and maintaining a positive work environment. se7en is designed to thrive in a broad range of locations from food courts to outdoor dining precincts.

Spudbar Spudbar, the baked potato specialist, has launched a new menu that has turned the volume right up on flavour and gourmet combinations. A survey of Spudbar’s loyal customers showed they wanted more diverse recipes, bolder flavours and more meat. The result is a menu packing a real flavour rush. “What customers want is a gourmet/ epicurean take on the traditional baked spud and that’s what we’ve created,� says CEO, Kirsten Roberts.

Taco Bill Taco Bill is the longest established Mexican restaurant family in the country, having survived and prospered for over 40 years. As Taco Bill's popularity increased, the company attracted interest from many people wanting to establish their own Taco Bill business and the current franchising network developed. Taco Bill’s success is based on sound basic principles of providing its valued customers with interesting, high quality food,

Expansion plans in all east coast markets with a focus on Victoria and Queensland 2SRUWRKDVDOOWKHLQJUHGLHQWV\RXQHHG ‡+RPHRIWKHIDPRXV%RQGL%XUJHU2SRUWRVSHFLDOLVHVLQSUHPLXPIUHVKJULOOHG FKLFNHQDQGFKLFNHQEXUJHUVWKDWGHOLYHUDXQLTXHDQGDXWKHQWLF2SRUWR)ODYRXU ‡*UHDWQHZDQGH[LVWLQJRSSRUWXQLWLHVDYDLODEOHLQERWKUHJLRQDODQGPHWURSROLWDQ ORFDWLRQVWKURXJKRXWWKHHDVWFRDVWZLWKSULPH&%'DQGVKRSSLQJFHQWUHORFDWLRQV SULPH&%'DQGVKRSSLQJFHQWUHORFDWLRQV LQ0HOERXUQHDQG%ULVEDQHFXUUHQWO\DYDLODEOH7KHUHDUHDQXPEHURIH[FLWLQJ IRUPDWVLQFOXGLQJIRRGFRXUWVWUHHWIURQWDQGGULYHWKUXZLWKLQYHVWPHQWOHYHOVWRVXLW DUDQJHRIEXGJHWV ‡:HRIIHUDWUXHSDUWQHUVKLSVW\OHUHODWLRQVKLSDQGSULGHRXUVHOYHVRQSURYLGLQJRXU IUDQFKLVHHVZLWKWKHKLJKHVWOHYHOVRI VXSSRUWLQDOODUHDVRI EXVLQHVVRSHUDWLRQV ‡2SRUWRKDVEHHQOLVWHGLQ%5:¡V7RS)DVW*URZLQJ)UDQFKLVHV LVVXHHYHU\\HDU VLQFHLWVLQFHSWLRQLQ ‡2SRUWRKDVRYHUVWRUHVDFURVV$XVWUDOLD1HZ=HDODQGWKH8QLWHG.LQJGRPDQG &KLQDRSHQLQJRQDYHUDJHQHZVWRUHVSD 6RXUFH%5:)DVW)UDQFKLVHV,VVXH¡¡¡¡¡¡¡

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To find out more about opportunities in Melbourne such as Chadstone, Highpoint and CBD locations along with great CBD locations in Brisbane, Surfers Paradise and Southport visit www.oporto.com.au or call Michelle Castelli on 1300 727 129.

69


a fun atmosphere and excellent value for money.

perfect for high traffic areas like airports and universities.

Tasty Thai

Villa & Hut

Thai food is one of the fastest growing food trends in Australia, and Tasty Thai has entered the market with an aim to become the first global Thai restaurant brand. Tasty Thai has opened three stores in Melbourne in its first year of operation, offering an authentic and healthy product in a quick service or restaurant format. Clean modern design and a fully systemised operating system ensure franchisees will find running the business pleasurable and profitable.

Villa & Hut is one of the fastest growing independent café brands in Australia specialising in crisp salads, warm, grilled foccacias, blended smoothies and shakes, fresh squeezed juices, gourmet soups, chai's, coffee's and herbal teas. The unique element is that most products are actually available for sale, either directly from the café, or from one of their stores - from the chairs and tables you sit on, to the music you listen to, and the beans in your coffee!

Trios

Wendy’s

Store refurbishments and remodelling are some of the exciting marketing initiatives recently launched by Trios. Trios has positioned itself as the ‘people’s brand’ and as such, is listening to the customer in every facet of the business. Trios are now presenting their strong brand name via a range of different store models. New franchisees can entertain a cafe-style model, or a food court model, restaurant or even an express kiosk,

Wendy’s has grown a successful franchise brand on the back of a deliciously simple strategy: give people what they want, and make it fun. It’s an uncomplicated approach backed by a serious, results-driven business. Established 30 years ago, Wendy’s has 300 stores across Australia and New Zealand. An important part of the strategy has also been to continually look for ways to improve and, their Shake ‘n’ Dog promotion has

BECOME A W

long been one of Wendy’s best sellers.

Wok Me Wok Me is a Brisbane-based healthy fast food franchise serving a delicious, tasty and low-fat range of Asian cuisine including noodles, rice and sushi. The restaurants provide dine-in, take-away and home or office delivery service. With all their noodle meals cooked without oil, sauces made on site, fresh ingredients delivered daily and meals studied closely by a nutritionist – Wok Me is a new approach to fast food and is expanding by the minute with 12 new stores opening this year.

Xpresso Delight Xpresso Delight transplants the café experience right into the workplace. The system works by franchisees installing Swiss made, fully automatic coffee machines into businesses free of charge, with clients simply charged a ‘per cup’ rate to enjoy 100 per cent gourmet Arabica coffee conveniently at work. Franchises start at just $64,400 and because of Xpresso Delight’s unique passive income system, franchisees can earn a full week’s wage while only working one day per week!

ILD CAKTUS F

RANCHISEE

INTRODUCTORY OFFER

ONLY $98,000 THIS IS NOT A MISPRINT WE’LL EVEN THROW IN A TWO MONTH ROYALTY FREE PERIOD

FOR MORE INFO

CONTACT TONY FRASER OR VISIT

02 8021 4655

www.wildcaktus.com.au 70


“Australia’s Favourite Asian� Sushi, noodles, rice, soups and amazing starters. The best of dine-in, take away and delivery. fEarn over $100,000 in year one

f/RZHQWU\OHYHO f+LJKUDWHRIUHWXUQRQLQYHVWPHQW f1RH[SHULHQFHQHFHVVDU\ f&RRNVSURYLGHG “Within three years I had three stores� “I don’t work in the businesses I work on them� “I had never eaten at wok me but once I saw that they had cornered the market for Healthy Fresh food and that this was a category that was booming it made the decision easy. The systems and procedures that Wok Me provides through their business centre make the running of the business smooth�

7LQR:RN0HIUDQFKLVH SDUWQHU Wok me is a proven model that just keeps growing and growing!

Contact Luke McGrath for this fantastic opportunity. ph 0418 295 091 | email OXNH#ZRNPHFRPDX| ZZZZRNPHFRPDX


E xpert Advice

Why has food franchising been so successful in Australia?

Phil Blain, Principal, Business Development Company, Franchise Division.

T

here is little doubt that franchising in Australia has been a hugely successful business model. So many statistics abound to support that statement but there are two clear sectors that were responsible for that growth. We are all familiar with the mobile, or man in a van, model that continues to proliferate and is likely to continue growing at a phenomenal rate as our time poor society recognises the benefit in outsourcing whatever we can cost effectively. But it is the second sector that I focus on today, and that is retailing, and by delving even deeper, it is food retailing that provides fascinating insights into a good business model. So why has food retailing been so successful in Australia?

We must eat to survive The first answer is so obvious to all of us in that we have to eat to survive. So the first element of a good business model is satisfied as food retailing provides a product or service that everybody wants. A food business has plenty of blue sky – its service and product will be in demand for the next five, ten or twenty years, simply because we need to eat and drink. This translates to potential franchisees looking to enter a franchise with the undoubted lowering of risk and a degree of future safety found in food franchising. Of course that carries the rider that this is not automatic but it’s a great start.

The ‘theatre’ of food retailing I asked Julia Camm, Managing Director of Corven, what she thought? Did she agree that the ‘eat to survive’ element has made food franchising so universally successful? Initially, as expected from an academic, Julia responded with “Has it?”, but then quickly offered up a very interesting alternative

72

perspective. “It’s a lot about the theatre in food retailing”. What a wonderful and insightful observation. When I apply this notion to the retailers that I admire, it most certainly is about the presentation, merchandising and promotion, all of which can be classed as ‘theatre’. If a store is not well presented these days the subconscious and automatic assumption by consumers is that if it is not up to standard in presentation, its food offering probably isn’t either. Food franchises are generally very well presented as fit-outs are often governed by the franchisor who constantly seeks improvement in store presentation. This is also supported by the need to satisfy the landlord’s minimum requirements in many instances too, particularly in the shopping centre environment. Whilst it is standard fare to bash the likes of Westfield and Lend Lease for their approach to rents, now is the time to give them some credit. The shopping centre industry has been partly responsible for making franchisors provide better shop fits and thereby dragged the retailer’s standards up. This has raised standards and likely sales as a result for foodie franchisees. Indeed, shopping centres attract many food franchises given their ability to deliver a consistently high number of people to the door. As long as rent to taking ratios are sustainable, shopping centres can take some credit for the success of food franchising in Australia. So back to the theatre aspect. Food retailing has to be well merchandised – food has to be attractively presented to stimulate the taste buds. Franchise systems are usually very good at setting benchmark standards of presentation for their food and beverages. The layout of bain-maries has been refined to ensure that they maximise sales or in the case

of display units allow for the merchandising of say, loaves of bread, in such a way as to produce maximum impact and sales. Trial, error and the learnings of the franchisor are applied to the major franchise food businesses thereby delivering increased chances of success if the franchisee conforms and applies the system. An independent operator does not have access to these luxuries. And the presentation is not all sight related. We also shop with our noses and the foodies have a great advantage here over other retailers. Ever wandered through a shopping centre and smelled New Zealand Natural Ice Cream cones baking mid morning? Irresistible! That organisation worked out years ago that to stimulate sales it wasn’t just how the ice cream was presented – they appealed to other senses too.

Delivering consistency Franchising in food is also about consistency of delivery. The consumer buys lunch at Subway because they know it doesn’t matter if they make their purchase in Parramatta or Carlton, the product will look and taste the same and that confidence in the consumer’s mind is of inestimable value. The major food franchisors spend a significant amount on store support to ensure that consumers are never disappointed by the brand promise. From a franchisee perspective, the internal checks on issues such as portion sizes and ingredient quality are what back up this consistency of delivery. From induction training on entering the franchise to ongoing training, this is a focus for food franchisors and is a major contributing factor to the success of food franchising in Australia. Food franchising is also relatively predictable on a number of levels.


“If a store is not well presented these days the subconscious and automatic assumption by consumers is that if it is not up to standard in presentation, its food offering probably isn’t either.”

Recommended retail price points from the franchisor will ensure that gross profit margins are maintained and the franchisor’s management of its franchisees input costs strives to ensure that these margins are not eroded. Success then becomes a function of sales volume and operating cost control, both of which are continually analysed and franchisees generally get much better support and advice in these areas from the franchisor support team than they did in the past. Larger food systems have the benefit of benchmarking stores across their group and this can mean store site selection is less of a risk when opening new stores.

Predicatability At franchisee level, this may mean the franchisor can advise you that the expectation is that you will make 180 coffees on a Monday but 420 on a Friday, so staffing and stock management for food franchises can be better predicted than for many other franchises. You know you will be busy at lunchtime so the casual can be brought in for those three hours rather than a whole day. Food franchising tends not to be dependent upon discounting, major sales, seasonality or massive promotions. Sure these have an effect but gift stores, for example, may have 40 per cent of their annual sales in the two months leading up to Christmas – and if trade isn’t good, the whole year’s profitability is questioned. Food franchise sales tend to be far more consistent and flatter across the year making cash flow far easier to manage. The food franchises have also exercised their buying power to get franchisees cheaper flour, sauces, soft drink, supplies etc and also advertising and promotions at better rates. All manner of raw materials and services that can reduce costs substantially and increase profit

accordingly. Franchisees in a food franchise should normally be able to ‘buy better’ from within the system than by going outside of it. I thought it would be advantageous to illustrate just how successful food franchising has indeed been in Australia by taking an example. The obvious one being the now huge Retail Food Group and Gavin Nixon of Retail Food Group was kind enough to open up on some detail for us. Retail Food Group franchisee network sales amongst the Donut King, bb’s café, Brumby’s Bakeries and Michel’s Patisserie systems in the financial year 2009 were in excess of $600 million. This enormous company is now able to cross pollinate good ideas from one of its food retailers to another, obviously benefiting franchisees in the process. Gavin advises that shared learning across brands and the resulting mitigation of risk through using one brand to trial different ideas before rolling out across all brands has major franchisee benefits. The food franchisors are also experts on analysing their target markets. By way of example, Gavin told me that there are, of course, commonalities that the different brands share, i.e. coffee, value, health etc, but Retail Food Group ensure the brands deliver on them on very different platforms. For example, coffee in Michel’s is about quality coffee made by expert Barista whereas Donut King coffee is based on value with two cinnamon donuts sold for an additional 50 cents with a coffee purchase. I then asked Gavin that most intriguing of questions, “Which is most important – the taste of the product, the system or the marketing/brand power?” His passion came through in the response. “Taste is KING! In everything we do. If consumers don’t like the taste they will not consume regardless what

brand serves it! So, taste is at the heart of everything we do. The system is imperative to ensure that optimum taste is delivered to the end consumer and the brand power provides the reassurance to our customers that we are experts in our field and that they will get nothing less than exceptional.”

Key ingredients However, in good franchising, a key ingredient to success is not about the food or the presentation. Retail Food Group philosophy, as espoused by Gavin, illustrates it perfectly. “The most important thing we strive to achieve at Retail Food Group is to LISTEN. Listen to our customers, our franchisees and to our staff. Never IGNORE what your stakeholders are telling you. If we don’t listen to our customers and fulfil their needs - we don’t achieve sales. If we don’t listen to our franchisees, we don’t have happy franchisees selling great products in our stores, and if we don’t listen to our staff - we can’t provide them the tools and instruction needed to keep our customers happy. The key is to listen and to take action.” So why has food franchising been so successful? I see the core factors being that back up and support from the franchisors has lifted standards to provide consistency of delivery and taste. Individual operators cannot keep pace with franchise groups and are faced with a constant catch-up battle they are destined never to win. v Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of business Development Company. Phil can be contacted direct on 0419 044862.

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profile: gelare

More than just

ice-cream

that’s Geláre Geláre Ice Cream Café - Western Australia’s much-loved dessert destination specialising in exceptional Italian-inspired ice-creams, along with waffles, pancakes, smoothies, shakes and coffees, - is expanding east.

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ranchisees and master franchisees are currently being sought in New South Wales, Victoria, Queensland, South Australia, Northern Territory, Tasmania and ACT, to help meet the growth demands of the successful company which has 15 outlets in Australia and more outlets in Hong Kong, Indonesia and Singapore. Further International expansion includes opening Geláre outlets in Malaysia and China in the next twelve months. Its first east coast store, which opened recently in the Melbourne suburb of Doncaster, had many ex-pat West Australians celebrating and travelling from all over Melbourne to enjoy the delicious ‘taste from home’. Geláre Cafés specialise in super-premium ice creams, frozen yoghurts, sorbets, smoothies, freshly baked waffles, pancakes and coffee. Geláre is an Italian word that means to freeze or congeal. Geláre ice cream is unique because it is much creamier and thicker than Italian ice cream. Free of artificial preservatives, colours, sweeteners and

74

hydrogenated fats, Geláre ice cream is made with natural ingredients. Not fluffed with air, every tub of Geláre contains more ice cream by weight than other brands. Early on in the manufacture of commercial ice cream, people found that they could double their ice cream yield by fluffing the product with air. At Geláre we believe that our customers deserve 100 per cent pure ice cream and that is all we make, and its delicious taste and texture keeps them coming back again and again. Each store bakes its own cones and waffles, and all the products are exclusive to Geláre outlets, which are contemporary with architecturally designed interiors. Geláre is a federally trade-marked name which can only be used with Geláre products.

All are characterised by distinctive colours, mirrored walls, elegant lighting, unique menu boards and high quality fittings. Geláre Ice Cream Cafés are designed to be easy to staff and operate. The products come pre-packed and are easy to prepare. Our serving method ensures uniform portion sizes, quality and fast customer turnover. Financial controls at the store level are seldom a problem. The cost of setting up a Geláre Ice Cream Café varies depend on the size and condition of the store. All equipment and fixtures used are the result of many years of experience and research and development.

Most Geláre Cafés are in high traffic locations and range in size from 50 to 150 square metres and all have areas allocated to customers with tables and chairs.

Geláre Ice Cream Cafés have historically attracted customer interest and traffic from the first day. Prospective franchisees are expected to have sufficient assets and resources to ensure a strong, viable operation. v

Although the decor differs slightly in each location, each store is modern and inviting.

For further information please email info@gelare.com or visit www.gelare.com


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The Taste Of Success


profile: commercial food machinery

C

Your partners

in the food industry C

atering to both franchisees and franchisors, Commercial Food Machinery (CFM) is helping the industry to reduce costs and increase productivity by serving up the very best in commercial-grade catering equipment. As well as supplying state-of-the-art imported equipment, CFM works in partnership with major food franchisors and franchisees to research and develop new products and equipment, which are designed to provide safe, and economical solutions to their food preparation and service requirements. CFM is recognised by many prominent Australian franchises, as an important support of their business. CFM play a major role in the development of new products including conducting research on the methods they currently use, or wish to use, then providing a workable solution to enable them to meet their needs. “We have specialised people in this field who are eager to assist any size franchise in their R&D of new products as well as equipment,” said CFM founder Ruben Diaz Senior.

“This may be something simple like product benches or preparation areas which enable a franchisee to be able to quickly and easily put the product together,” he said.

established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry.

“Or it may be a more complex system designed to be able to cook or produce an entirely new type of product.

CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom made solutions. Their huge two level showroom offers a wide selection for restaurants, food chains and cafes. Products are also available to view and order through their website.

“We work with the franchisees hand in hand – because the franchisee is the voice of the franchise group,” he said. “Sometimes we may not work with the main group but we work with the franchisee to make sure their individual needs are met,” Ruben said. Ruben says the principles of franchise operations are quite effective. “One of the reasons for being a part of a franchise group, amongst many others, is to be provided with a sequence of systems and methods that are both simple and efficient to run the business. We at CFM are very mindful of this and work very close with our clients to achieve their goals. The success of our clients is our success,” he said. Commercial Food Machinery (CFM) was

Ruben said many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80 per cent of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base. “At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves on the fact that we not only distribute quality catering equipment, but also manufacture and import it. In the years that have passed, we have developed a clear understanding of our customers’ needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas,” he said. v For further information please contact any team member from Commercial Food Machinery on (03) 9543 1611 Or visit www.cfmvic.com.au or email sales@cfmvic.com.au.

CFM In-house demo kitchen

76

S


www.cfmvic.com.au

COMMERCIAL FOOD MACHINERY

03 9543 1611

FOOD CHAINS & FRANCHISE GROUP

Specialists

Cooking Equipment Bakery Equipment Refrigeration Stainless Steel Cutlery Crockery Easy Finance Options Tailored Custom Made Solutions Exhaust & Ventilation Design & Construct Projects Table Top Accessories Visit Us At: Fine Food Australia 13-16 Sep 2010 Melbourne Convention Centre Stand HG34

1418a Centre Rd Clayton VIC 3168

Fax: 03 9543 1682


$8675$/,$µ6 0(;&$1 5(9/87,1 Salsa’s is the newest baby in the Boost Investment Group’s portfolio. Serving mouthwatering dishes, sourced from Mexico’s Baja Cost, it’s a style of Mexican cooking that is fresher and lighter than traditional Mexican food. And Australians are fast adapting. Since 2007 the Salsa’s franchise network has grown into 17 stores with six franchisees. There are two more Salsa’s opening in WA in the next three months and another 12 new sites will be opened in the next 12 months.

78 %XVLQHVV)UDQFKLVH0DJ$G'36B)$LQGG


It’s the Boost Investment Group’s expert experience in the field of fast food franchising that is creating the opportunities for Salsa’s growth. The company behind one of Australia’s most loved brands, Boost Juice is run by Boost Juice founder, Janine Allis. Her hands-on approach, passion for the brand and marketing experience helped turn a single Boost Juice in Adelaide into 186 stores Australia wide and over 50 stores internationally, with a group turnover exceeding $AUD85,000,000 per annum. And now Janine wants to do the same for Salsa’s. “In 2006, I was in Mexico and discovered this style of Mexican cooking called Fresh Mex. After one mouthful I was hooked and knew I had found my next big thing. I then checked out Fresh Mex sales figures in the US and really, really knew I had found my next big thing!”, smiles Janine. And Janine is right to be impressed by the success Fresh Mex enjoys overseas. It’s one of the hottest and fastest growing categories of ‘fast casual’ food in the world and has experienced huge growth across the United States over the past six years. Janine attributes the appeal Fresh Mex has in the fast food market to a number of factors, “Everything about Fresh Mex is

right for a franchise. It’s a style of cooking that comes with strong visual associations. Mexico is known for being bright and bold and these features work well in-store and on packaging. The product is fabulous. It’s fresh, healthy, easy to prepare, fast to serve and great value. And the attitude behind the food is fun and saucy! All these features are perfect for a business that is based on serving fast food to contemporary Australians.” The fact that Salsa’s has access to the support and experience offered by the Boost Investment Group gives the brand a unique position in today’s crowded franchise market. Salsa’s isn’t just a good idea. It’s a good business model. 10 years of learnings from Boost Juice, one of Australia’s most successful franchises, form the foundation from which Salsa’s operates.

As Janine puts it, “Salsa’s is rearing to go. When I believe in something I give it 100%, and that’s what I’m doing with Salsa’s right now. The franchisees are as passionate about the brand as I am and I’m loving being involved with everyone. The food is amazing, the stores look awesome and the marketing campaign is clever and far-reaching. I’m going to be spending a lot of time in my sombrero over the next year, and if anyone wants to join me, now is the time!” FRANCHISE INFORMATION Contact: Rachna Singh Phone: (03) 9508 4422 Email: franchising@salsas.com.au Web: www.salsas.com.au

2010 marks an exciting time for the Salsa’s brand. An aggressive marketing campaign, a growing fan base and the securing of prime retail space mean Salsa’s is set to make a big impression in Australia. It’s also an exciting time for new franchisees as they join a brand that is going from hot to jalapeno. And they have the rare opportunity of being able to pick from some of the best site real estate available, as the push for national domination begins.

79 30


LEGAL ADVICE

Workplace Relations Laws

What Every Franchisee Should Know John Sier Mason Sier Turnbull

F

or most franchisees, wages and other employment costs form a significant proportion of all costs incurred in operating a franchise business. A failure to fulfil minimum employment obligations may result in substantial back-payments as well as the imposition of penalties. It is accordingly critical that employers understand their obligations and do not ‘cut corners’ in attempts to minimise employment costs. Changes in workplace relations legislation, including the introduction of the Fair Work Act, affect not only existing but new employers. This can be complicated where a new franchisee has purchased an existing franchise and has taken over the employees of the previous franchisee. The transition from existing arrangements to the modern awards will present a challenge for small businesses nationally as all employers move towards standard minimum award obligations.

The referral of industrial relations powers in all States, except for Western Australia, means that employers, whether incorporated or employing as a sole trader or partnership, are subject to the Fair Work Act. This means that, with the small exception of sole traders and partnerships in Western Australia, all franchisees are now covered by the federal workplace relations system and the Fair Work Act.

obligations. Minimum wage obligations applicable to existing franchisees may accordingly be different to minimum wage obligations applicable to new entrants into a franchise system. All existing certified agreements, collective agreements, AWAs and ITEAs that have not been formally replaced or terminated continue to operate under the current legislation, even if they have passed their nominal expiry date. This will also be the case where a certified agreement, collective agreement, AWA and ITEA has been inherited as part of a transfer of business. While these agreements continue to operate, from 1 January 2010, all existing registered agreements will be considered to incorporate:

• the National Employment Standards (NES)

to the extent that the registered agreement does not provide more favourable entitlements for employees

• minimum base rates of pay derived from

the applicable underpinning modern awards (note, however, that penalty rates and other modern award entitlements will not be read into the agreement unless the agreement specifically incorporates award conditions).

Not all franchises are created equal

The vast majority of employees who are not subject to a registered agreement will be covered by a modern award. This includes new employers who incorporated following 27 March 2006 that have, up to 1 January 2010, enjoyed the status of being award free.

There can be no assumption that employers operating under the same franchise system will have the same minimum wage

The only group of employees that are not covered by a modern award are those in traditionally award free occupations such

80

as managerial employees and professional employees such as accountants and finance, marketing, legal and human resources.

The ten golden rules All employees, whether covered by a registered agreement, modern award or award free, are entitled to the benefit of the NES. All employers should therefore treat the NES as their ten golden rules. The National Employment Standards are: Maximum Weekly Hours: An employer must not request an employee to work more than 38 hours, unless the additional hours are ‘reasonable’. Requests for Flexible Working Arrangements: An employee who is a parent or carer for a child under school age, or under 18 with a disability, may request an alteration in their working arrangements to assist in caring responsibilities. An employer may only refuse such a request on ‘reasonable business grounds’. Parental Leave: An employee with over 12 months’ continuous service is entitled to a period of up to 12 continuous months of unpaid parental leave for the birth of their child or adoption of a child for whose care they are responsible. Annual Leave: Permanent employees are entitled to four weeks of paid annual leave (or five weeks in the case of a prescribed shiftworker). Personal/Carer’s Leave & Compassionate Leave: An employee is entitled to 10 days per year of paid personal/carer’s leave with respect to their own or a family or household


member’s illness or injury, and two days of paid compassionate leave for each occasion a family or household member is subject to a serious threat to their life, or dies.

federal awards that may not have provided for similar entitlements.

Community Service Leave: Employees engaging in an eligible community service (e.g. SES, CFA etc as well as jury service) are entitled to be absent from work, provided their absence is reasonable in the circumstances.

• Allowances • Overtime loadings • Limitations on hours of work • Annual leave loading

Long Service Leave: Employees are entitled to long service leave in accordance with their applicable award, registered agreement or any applicable state and territory legislation. Public Holidays: Employees are entitled to be absent from work on a prescribed public holiday with pay.

Entitlements operative under the modern award with full effect now include:

Alternatives to the modern awards

The only entitlements not yet to take effect as specifically provided under the modern awards are:

• Base rates of pay • Casual or part-time loadings • Saturday, Sunday, public holiday, evening or other penalty rates

Notice of Termination & Redundancy Pay: An employer cannot terminate an employee’s employment unless they have provided notice, in writing, to the employee with the requisite period of notice or payment in lieu. Additional severance pay entitlements now exist for all employees in cases where their employment is terminated due to the redundancy of their position.

• Shift penalties

Fair Work Information Statement: The ‘Fair Work Information Statement’, which explains the NES, information on awards and agreement making, rights of entry, freedom of association and the role of Fair Work Australia, must be provided to all new employees upon commencement.

The general principle is that for each year of the transitional period, rates will adjust by 20 per cent of the difference between the current entitlement and the modern award entitlement, whether upwards or downwards, provided there is no actual reduction in an employee’s take home pay.

Working out what to pay Except in the case of the small number of occupations that are not modern award covered, all employee minimum rates of pay must meet or exceed the minimum base rate of pay provided under the applicable modern award. This is the case also for employees covered by a registered agreement. Employees who are not covered by a registered agreement will also be entitled to the benefit of other entitlements provided under the modern awards. Most entitlements provided under the modern awards commenced operation from 1 January 2010, including for post - 27 March 2006 employers, and employers previously bound by state or

These entitlements transition over a four year period to take into account vastly different entitlements existing under the state and federal awards that operated previously. From 1 July 2010, existing base rate and penalty rate entitlements started to transition to the modern award entitlements.

Example: An employer may currently have no penalty rate obligation on a Saturday, but may be now covered by a modern award providing for an additional penalty rate of 50% on Saturdays. The employer will transition to this penalty rate as follows: Date

From 1 July 2014, all minimum entitlements, including base rates of pay and penalty rates, across Australia will be uniform, providing relief for franchisees operating across state borders.

Pay rate

Up to 1 July 2010 Plus 0% From 1 July 2010 Plus 10% From 1 July 2011 Plus 20% From 1 July 2012 Plus 30% From 1 July 2013 Plus 40% From 1 July 2014 onwards Plus 50%

The only way a franchisee is able to avoid the operation of the modern awards is through the development and implementation of an enterprise agreement. The Fair Work Act provides for new mechanisms for groups of franchisees to enter into a single enterprise agreement under a single interest employer authorisation. Single interest employer authorisations do not require franchisor participation and represent an ideal opportunity for groups of franchisees to minimise time and financial costs associated with enterprise agreements as only one agreement is subject to consultation, voting, lodgement and assessment. Single interest employer authorisations have been gained by franchisees in a number of major franchise systems such as KFC, Dominoes and McDonalds.

What all franchisees should know All franchisees must know how the Fair Work Act applies to their particular workplace and what the impact of modern awards and the NES will be. In cases where these new obligations are not able to be easily managed, or simply do not suit a franchisee’s business, alternatives including enterprise agreement making should be considered. With a clear understanding of minimum employment obligations, franchisees are then able to focus on developing their employees and growing their business. v John Sier, Principal Mason Sier Turnbull Lawyers Corporate & Franchising Team MST Lawyers 315 Ferntree Gully Road Mount Waverley VIC 3149

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profile: rp Vending

RP Vending SystemsOperators secrets shared E

stablished in 1995, RP Vending has supplied more than 400,000 vending machines throughout Australia and New Zealand. RP’s machines are serviced by more than 1,000 independent operators and accessed by more than 2 million people daily.

RP Vending are committed to helping their team of nationwide independent vending machine owners succeed in business. When you purchase a machine with RP Vending you are supported by RP Vending’s complete ‘Business Start Up System’. With this package, RP will secure locations for your machine/s in the area that you specify, provide you with uniforms, grant you access to the RP buyer network which will give you discounted stock from all the leading suppliers including Coca Cola, Smiths, Cadbury, Schweppes and more. You will also be trained in all aspects of running your own vending machine business from deciding what to stock in your machine, how to restock it and the best ways to ensure that your machine is always operational. The RP support staff are always available to assist

and they have a wealth of knowledge to offer you. Here is what one of their owner operators, Michael Doctor had to say about the business: “In March 2007, I attended the Franchise and Business Opportunities Expo at Darling Harbour and discovered RP Vending Systems. “What set them apart from the other businesses on offer was that they did not charge any franchise fees or royalties and the fact that I could choose to work in my business in the manner I chose – working hours, locations etc. “What I also like about the model is that expansion and growth are always a possibility without too much prohibitive capital outlay. Financing my initial purchase was done through a finance broker with some family assistance. Returns being achieved are what I was told to expect and the cash income is constant. “RP Vending know their business and offer

a complete solution to ensure their owner/ operators start their business off correctly – finding suitable sites to suit your vending machines and lifestyle criteria, providing comprehensive training, managing and creating product supply chains with products in demand, installing machines together with you initially and most of all, providing new opportunities and locations. Their support is ongoing still today. “Currently, I own 11 large machines and one small machine designed to support one of the large ones. Most are located in corporate or service-based locations and my favourite ones have good loading dock access with friendly staff. I enjoy my customers who appreciate the good service I provide to them free of charge as a convenience to their staff and customers. “What I like most about this business is the flexible working hours. What I like least, (which I guess would be the same as in any other business) is dealing with difficult customers and demanding sites. The RP Vending staff are always there to assist with locations and business management and everyone from sales to admin to technical are very helpful. “I plan to continue growing my business with RP Vending because I know I will be partnered with an industry leader who can take my business into the future along with them. This is the best business, I have no regrets and I have been tweaking my business with RP Vending over the years, trying to get good locations which are close together and focusing on my productivity, reducing the time in which to service all of my vending machines. I am becoming increasingly confident in this business and I love it because I have complete control and access to my income-generating assets.” v For more information visit www.rpvending.com.au

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HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending

1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE

www.rpvending.com.au

Go to www.rpvending.com.au & AT THE MELBOURNE FRANCHISING register to receive a free sample bag & BUSINESS OPPORTUNITIES EXPO


Capital required $200K Number of outlets - 6+ Opportunities available - nationally

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CONNECTING PEOPLE TO OPPORTUNITIES WWW.FRANCHISESELECTION.COM.AU 84


Capital required $300K-450K Number of outlets - 2 Opportunities available - nationally

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CHOOSE FROM AUSTRALIAS BEST SELECTION PHONE 1300 FRANCHISE (1300 372 624) 85


profile: RE AL ES TAT E INVES TAR

The sky’s the limit

for Real Estate Investar Real Estate Investar offers a brilliant business opportunity for sales savvy partners who are passionate about property investment.

R

eal Estate Investar (REI) is a new and unique concept in franchising. It is based online with amazingly low overheads. All products and business systems are online, which means sales partners can work from anywhere in the world at anytime, from any computer, with no ties or boundaries, suiting the way many of us wish to live and work today. Adding balance to the online component, REI is also a business that requires you to build relationships with potential real estate industry affiliates (resellers) and clients to grow your business. REI, although 4 years old, is a relatively new company to franchising with remarkable growth and success already since launching its first franchise in Australia in July 2009. Already supporting 20 franchised sales partners in Australia and two in New Zealand, the company is looking to add another 20-30 by the end of this year to meet the rapidly increasing demand for its products. REI’s revolutionary property technology products, including a world’s first sophisticated search engine for home buyers and investors, a financial analysis program, research and valuation tools, suburb research tools, an intelligent portfolio tracker and digital, on-demand education products, are now being showcased on REI’s websites at

www.realestateinvestar.com.au and the (just released) www.myhomesearch.com.au. These products have already been described as ‘the essential tools for home buyers and property investors in the digital age’ by many of REI’s customers. These tools empower the consumer to make educated, financial investment decisions. They can find, value and research properties in minutes instead of months and have eliminated the need for advice from agents, accountants and valuers in the process. Everything REI does is independent; their whole focus is serving their members’ interests. Sales partners, through webinars (online seminars), an online business system and face to face meetings can communicate with potential affiliates and investors about the advantages of investing in property using Real Estate Investar’s tools to assist them with making informed decisions. Campbell Venning, REI’s sales & marketing director, assures “sales partners are supported with a sales model that has proven sales conversion rates of 30 to 40 per cent when consumers see our technology because of our ‘innovative uniqueness’. Expect net income of $130,000 to $250,000 in your first year. REI’s first franchised sales partner is

already on track to earn more than $300,000 per annum after just 10 months of operation.” Sales partners own their own franchised business with REI branding, products, systems and intellectual property. REI provide product development, sales partner support, training, marketing and after sales support and training services for all members. Unlike most other franchised businesses, REI gives you control of your sales and marketing strategy; giving you support and then get out of your way. REI has a massive commitment to new product development to ensure their franchised sales partners can continue to create a highly leveraged and profitable business for decades to come. Sales partners can run their REI franchise full time or in conjunction with an existing complementary business (such as accounting, mortgage broking and financial planning). Consequently, they can be part of a fast growing, international business system that has been proven extensively throughout Australia and New Zealand from its initial creation four years ago. In becoming a sales partner, you will have the opportunity to operate your own sales business using the latest website, email, webinar, phone and CRM technology. Nowhere else will you find an opportunity to do commerce at this level with such low overheads and such scalable growth potential. Real Estate Investar is currently looking to add to its passionate team of sales partners with people who are great at building long term business relationships based on trust, mutual benefit and innovative, unique products. v If you would like more information about this unique and highly profitable business opportunity go to www.realestateinvestar.com.au/franchise and download a comprehensive ‘Franchise Information Pack’ today.

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an


A “High Tech” Franchise that is Revolutionising Real Estate Investment Proven Return On Investment P Easily earn $130,000 - $250,000 in year 1 Real Estate Investar has created an amazing suite of innovative and unique online tools that simplify property investment for home buyers and investors.

Who does this franchise suit? If you’re a business development manager, B2B sales professional or just have an interest in property investment, this is a great opportunity for you to join a revolutionary, new, high tech franchise that has ‘blue sky’ income potential from a minimum outlay of $25,000.

How is this business “revolutionary”? You’ll use a laptop, the internet and our sophisticated online business systems to create a business of product resellers (affiliates) and clients all over the country. What’s more, you can run this business day to day from any computer, anywhere in the world. We give you control! You’ll get to operate your sales business how you want to; part time or full time, (or add it to your existing business) it is up to you. We give you unlimited training, support and marketing resources and then get out of your way. You don’t have to be a tech expert; all you need to have is a passion for sales, building great relationships and/or an interest in the property market and be willing to promote these remarkable new tools to industry affiliates and property investors.

The online home for property investors

To download your Franchise Information Pack go to

www.realestateinvestar.com.au/franchise

and find out how our first franchised sales partner is on track to earn $300,000 in his first year.


accc

Do your due diligence

Dr. Michael Schaper, Deputy Chairman of the Australian Competition and Consumer Commission

A

recent study has found that an alarming number of Australian franchisees are entering into agreements without seeking legal advice or carrying out proper due diligence – and this could pose major risks for them and their franchisors. The Griffith University study, involving 350 franchisees, set out to examine the causes of conflicts between franchisees and franchisors, and the steps that franchisees took in the lead-up to entering a franchise agreement.

No substitute for due diligence It is clear many would-be franchisees are not taking the time to think through the pros and cons before signing up. Many are failing to access independent advice. Twenty-nine per cent of the franchisees surveyed did not seek advice from a lawyer before purchasing their franchise while 49 per cent of the franchisees said they relied heavily on their ‘gut feeling’ about the franchise. Despite the start-up costs to enter a franchise ranging from $5000 to over $400,000, 63 per cent of franchisees spent three months or less searching and evaluating franchises before buying one. Even more concerning, some 22 per cent of respondents spent less than one month researching before signing up. Prospective franchisees should seek independent professional advice before entering into a franchise agreement. Buying into a franchise requires a substantial cash outlay, so it makes sense to protect

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your investment by consulting with lawyers, accountants and business advisers before entering a franchise agreement. The Franchising Code of Conduct requires a prospective franchisee to provide the franchisor with a signed statement confirming that they have, or have not, sought this advice. The sad reality is that if you do not seek professional advice before entering into an agreement, there is often little recourse available to you if something goes wrong. The study revealed that 34 per cent of franchisees surveyed felt they should have been more diligent when gathering information before entering into the agreement. And too many franchisees do not fully comprehend their obligations under their franchise agreement. The study found that nine per cent of the franchisees did not understand the terms of their franchise agreement or other related documents, but still went ahead and purchased the franchise. Get your lawyer to take a close look at your franchise agreement. Does it allow the franchisor to change parts of the agreement without your consent? Can the franchisor restrict who you source your supplies from? What happens if the franchisor becomes insolvent?

What needs to be disclosed up-front? Not surprisingly perhaps, 41 per /cent of franchisees said they encountered ‘surprises’ after buying their franchise.

Under the mandatory Franchising Code, franchisors must provide prospective franchisees with a copy of the Code, a copy of the franchise agreement in its final form, and a current disclosure document at least 14 days before they sign an agreement or make a non-refundable payment. Make sure you have all the documents you are entitled to, and read them carefully. The franchise agreement sets out all the rights and obligations you will have during the term of the franchise. The disclosure document contains detailed information assisting franchisees making properly informed decisions. For example:

• the business experience of the franchisor’s officers

• details of certain legal proceedings against the franchisor or its directors

• details of franchises recently transferred, terminated or bought back by the franchisor

• details of any marketing or other fund

controlled or administered by the franchisor, to which the franchisee may be required to contribute

• details of the costs to start operating the franchise

• requirements for the supply of goods or services to the franchisee

• earnings information, which must be based on reasonable grounds (or a statement that this information is not being provided)


• whether the franchise is for an exclusive or

within the first year of operation.

• references to certain clauses of the

Another 38 per cent of franchisees surveyed felt that a particular conflict with their franchisor had not been resolved.

non-exclusive territory

franchise agreement that deal with the obligations of the franchisor and franchisee, and specific conditions of the agreement, and

• details of any previous franchise granted

by the franchisor that has operated on the proposed site or territory.

The disclosure document also contains the contact details of current franchisees and some past franchisees. You should contact as many of these people as possible to find out first-hand what it is like to work in the system.

Resolving conflict Another problem area for many franchisees is conflict with the franchisor. The study found that this was a major issue for many early-stage franchisees: 39 per cent of franchisees reported having a disagreement or misunderstanding

Some disputes can be resolved by simply approaching your franchisor and discussing the issue, but direct negotiation may not always work. The ACCC encourages franchisees to make use of the alternative dispute resolution procedure set out in the Franchising Code, as a cost-effective alternative to going to court. Only two per cent of the franchisees surveyed used mediation to resolve conflict with their franchisor.

Implications The research provided invaluable insights into the nature of franchising relationships and reinforced some key messages for franchisees. Doing your homework, and making sure you receive and read all the information you are entitled to will help you to avoid disputes with your franchisor.

www.businessfranchiseaustralia.com.au

for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

There is no substitute to due diligence and seeking professional advice The ACCC, which jointly funded the study with the Australian Research Council, will examine the findings in an effort to address some of the issues raised in the study. The ACCC has also funded the development of a free online pre-entry education program for prospective franchisees, administered by Griffith University, which is anticipated to begin in July. v The ACCC promotes compliance with the Franchising Code and the Trade Practices Act by informing franchisors and franchisees of their rights and obligations under the Code and the Act, and enforcing them where necessary. The ACCC has a number of free publications designed to assist prospective franchisees, including a Franchisee Manual and Franchisee Start-Up Checklist. These are available online at www.accc.gov.au/ franchisingcode or by calling the small business helpline on 1300 302 021.

Join Australia’s most successful tile group as a franchisee.

For more information visit www.tile.com.au/franchise BMD BAD1325C

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Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With eight franchises currently operating and nine by July 2010, AllSafe is rapidly expanding its franchise network by creating 52 franchises across Australia and New Zealand. On site and head office based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efficient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

business franchise mag LH.indd 1

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and offices.

For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.

10/06/2010 12:55:01 PM

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More than just another franchise 6 businesses for the price of one • SOLAR POWER • SOLAR HOT WATER • INSULATION • SKYLIGHTS • VENTILATION • ENERGY EFFICIENT CONSULTANTS

This means MORE opportunities for you to increase your profits! Allsafe’s product partners include:

BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

CONTAC NOW TO T US LE MORE A ARN BO THIS UN UT I OPPOR QUE TUNITY !

For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.

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25/03/2010 3:30:16 PM


PROFILE: Nanot ek – by ecowash mobile

JOIN GLOBAL LEADER IN ECO-FRIENDLY CAR WASHING N

anotek, by ecowash mobile, provide their Australian franchisees with the confidence and security of joining a world-leading company, and becoming part of globally recognised and respected brand. Now is the perfect time for prospective franchisees to secure their future with a Nanotek franchise and take advantage of a major marketing drive. The multi-award winning Australian company is currently undergoing a massive re-branding and re-launching as it continues to takes on the world, as its business model continues to evolve and grow to become the global leader in all forms of car washing. Company co-founder and CEO Jim Cornish, said the re-branding from ecowash to Nanotek has been a major focus of the company in the first half of 2010. “The re-branding is a natural evolution of the business model to create a futuristic platform from which we can focus on our exclusive liquid polymer nano-technology. Beyond the more superficial branding elements, we have also been working very hard behind the scenes on further upgrades to our centralised systems as well as expanding our business model into different service delivery channels.” One of these developments is the recent appointment by Qantas valet services to take over the operations of the car cleaning services at major airports.

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”This equates to about 4000 cars per month nationally with fixed sites operations at Sydney, Melbourne, Brisbane and Adelaide airports. From an overall system perspective this is our first real opportunity to showcase that we are not just a boutique mobile service, our system also has the flexibility to handle high volume profitably without compromising on the quality for which we are renowned.” Nanotek currently have 140 franchises worldwide, both mobile and fixed site. There are 50 franchisees so far in Australia, with room for growth, and the other 90 are spread out over 15 countries in Europe, the Middle East, South America and the USA. “The overseas interest in our system has always been strong – we don’t advertise for international franchisees – people find us. We have always focused on finding the right people rather than targeting a particular country. For example our master franchisee for Greece, now runs eastern Europe. Greece is a great story for us - we were actually the first ever mobile franchise in Greece, so it was more than just another franchise, we are actually changing the culture!” After experiencing international business first hand, Jim believes the global economic crisis is well and truly over. “We have been able to see that everywhere is in recovery and we see a huge opportunity for franchising as the economy gets stronger. Having a global business network means

we can offer Australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems. “We have recently set up our global operations office in Sydney because we believe the most innovative country for franchising is Australia and if you can develop a robust system here it will work all over the world – so our head office should be Australian based. I think the GFC recovery means that there are now a lot of emerging opportunities that entrepreneurs can target and benefit from. Jim said a recent highlight for Nanotek was the US launch of the new Maybach Zeppelin. “These cars are worth over US$700,000 and there are just 15 in the world! We’ll be cleaning and detailing the cars prior to them being delivered to their new owners. That’s the sort of high-end quality service we are able to provide - it follows on from Lamborghini launches we have done as well as taking care of Audi at the Cannes Film festival each year, in addition to international motor shows – it’s a great reflection on the industry credibility we have established worldwide. “And this is the same service our franchisees provide to their everyday customers!” v For further information call Nanotek on 1800 626 683 or visit www.mynanotek.com


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e xpert ADVICE

Franchise Citizenship

Julia Camm

Become a Good Franchise Citizen and help your system succeed

Julia Camm of Corven, a specialist research and education consultancy organisation, shares a new way to think about your role as a franchisee.

Y

ou are deciding to join a franchise, a business community where you can realise your goals and dreams. It’s your next great adventure - but whose responsibility is it to make success happen? ‘Franchise citizenship’ is an approach, an attitude, a mind-set we’ve been encouraging franchisors, franchisees, service providers and regulators to take, to further enhance the success of franchising. Citizenship is a very old concept that holds true today. Let’s have a look how it applies in franchise systems and how you can benefit from a franchise citizen approach. When citizens are excited by and believe in the goals, culture and practices of a particular community, they want to join it and be part of it. In your case, this is your franchise system - it is a community. Your franchisor and peer franchisees all have goals which are built upon the roaring success of the entire franchise system. Everyone is focused on doing the right thing, so everyone can benefit from group achievement. Communities grow and evolve when you all come together to share ideas, determine solutions and build innovations. As a result, current practices are strengthened and new ways of doing better, being better are explored. These ideas and innovations are tried, tested, understood and are continually renegotiated by everyone. It is this cycle of

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challenging ideas and practices that makes a strong franchise system - one that your competitors will find hard to match! Sounds good doesn’t it? It should be. Being the market leader requires everyone in your franchise community to collaborate, achieve and continually learn. It’s one of the best things about franchising! You are deciding to join a franchise, a business community where you can realise your goals and dreams. It’s your next great adventure. But whose responsibility is it to make these great franchise communities?

How to find the right franchise community for you!

franchisee within the franchise system will help you achieve your goals. Q: What would happen in your franchise system if there were no rules and no consequences for action? A: Individual franchisees will do their own thing, compromise standards and the customer’s experience with your product and services. This might lead to a massive devaluing of the brand and your business. Also, when we know there are no real consequences for breaking rules, sometimes the temptation is too great!

Good franchisors will:

• provide you with clear, written standards to achieve and procedures to follow

Q: How do good franchisors manage the needs of individual franchisees with the demands of the bottom line?

• share with you the benefits of

A: They work with you to help you realise your goals within the boundaries and requirements of the franchise system. You have the right to profit from being a franchisee.

standards and procedures

Good franchisors will:

• spend time with you, to understand

what you want to achieve from being a franchisee

• share with you how maintaining standards, following procedures and being an active

maintaining standards and procedures

• train, coach and support you on these • outline how they will regularly assess standards and procedures in your business

• provide details on how unacceptable

behaviour and poor operations will be addressed

• adhere to the legal and regulatory

requirements when they address situations when individuals have chosen not to follow the rules.


“You are deciding to join a franchise, a business community where you can realise your goals and dreams .” Creating great franchise system is all about its citizens. When you decide to join a franchise system you choose to accept the rights and responsibilities of being a citizen of that community. We define citizens as members of a community that:

• have the right to participate • expect that certain behaviours will be upheld

• are accountable to doing the right thing • have the right to share in the spoils and rewards of that community.

Citizens work towards the betterment of the community through participation. They understand, accept and become involved in the standards and processes of the community. The concept of citizenship influences the way we behave and interact as everyone has accepted rights and responsibilities. Every franchise citizen has rights. These rights give you freedom to act in certain ways. Citizens have the right to profit from their contribution. Every franchise citizen is responsible for obeying the rules and balancing the interests of the community with their own. These rights and responsibilities differ depending on the role individuals have within the franchise community. But one thing is certain - rights and responsibilities are always linked to the success of the franchise! In accepting rights and responsibilities, citizens choose to behave by a set of rules and accept that there will be consequences if they choose otherwise. The Franchising Code of Conduct, franchise agreement, your operations manual and other guides are the starting points of rational and orderly communities. Rules tell us there is a system, how it works and what is expected of us. Rules need to be known and understood to be effective - there can be no consequences otherwise!

Ultimately, good citizenship is about choice.

Could you be a great franchise citizen?

Good franchise citizens choose to be aligned. In doing so, they accept responsibility that they have a role to play in choosing to do the right thing and maintain standards. Your franchisor has the responsibility to create a sound and strong franchise system to align to. Good franchisors are able to easily explain how the franchise system delivers on what your customer’s want and how it can deliver your own personal goals.

Will you choose to:

Good franchise citizens choose to participate and collaborate. When you work with your franchisor to jointly set goals, you both become mutually responsible for achieving specific outcomes. You would then work with your team to determine ways on how everyone can achieve these objectives. Also, the more you speak with other franchisees, your franchisor and your advisers the more ideas and support you will get. The more ideas and support you get, the more you learn about being a great business owner - and the easier it will be to achieve your goals. Good franchise citizens choose to listen and respond. Everyone involved in your business - your employees, customers, suppliers and your franchisor - will have some great ideas on how you can improve and succeed. Everyone has good ideas. While you might not agree, understand or even like the person sharing feedback or ideas with you - you will profit if you listen, reflect and learn. If you are a ‘speak first, think later’ person this might be a bit tricky at the beginning! Ultimately, the choice to follow standards, requirements and rules is yours.

• You choose how you want to engage in your community, or not

• You choose to break the rules or make up your own

• You choose when, and under what

circumstances, you leave the franchise community

• Being a good franchise citizen is a choice.

• actively seek other people’s opinions? • attend every franchise event and function with the aim to listen and learn, connect and contribute?

• follow the rules and aim to do the right thing every day?

• involve your team in creating goals for the day?

• learn more about how maintaining your franchise system’s standards and procedures creates profit?

• regularly monitor compliance with all legal and regulatory requirements beyond the franchise system’s rules?

• share your thoughts and ideas constructively with other franchisees, your franchisor and advisors?

• ask for help? • willingly work with your franchisor to identify important actions and create real value for everyone? About the author: Julia Camm relishes the fact that she was referred to as an ‘educational troublemaker’. She commenced her franchise journey 15 years ago and has always been deeply involved in education and training in franchising. She created Corven in 2008, at the same time she started doctoral studies on learning in franchise systems. Corven specialise in research on education and challenge government, not-for-profits and organisations to think differently about workplace learning. Their research informs, their advice influences and their learning events ignite action. www.corven.com.au

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profile: jani k ing

top 10 in 2010

Jani-King cleans up in the franchise rankings The start of 2010 is already shaping up as a dynamic year for the world’s largest commercial cleaning franchisor, Jani-King, with the number 10 being a fortuitous sign.

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program, franchisees, and the commitment of our regional office teams across Australia and New Zealand.

Jani-King also remained the ‘#1 Home-based Franchise’ and was rated one of the “10 Greatest Franchises under $AUD13,700 ex GST and #2 in the “Low-Cost Investment” category.

Mr Gosling said in 2009 Jani-King celebrated its 40th anniversary which the company promoted throughout the year.

ani-King Australasia is celebrating the return to the Top 10 list of franchised companies as ranked by the globallyrenowned Entrepreneur magazine’s ‘Franchise 500.’ The magazine’s January 2010 edition ranked Jani-King #8 among all 500 franchisors and retained its place for the 23rd year as the ‘#1 Commercial Cleaning Franchise Company.’

Great achievement Jani-King Australasia General Manager, Mark Gosling, said re-entering Entrepreneur’s Top 10 franchise companies list was a great achievement for the franchisor. “Entrepreneur magazine is obviously one of the best sources for anyone who considers themselves to be an ‘entrepreneur’ looking for the best in investment or career opportunities,” he said. “All companies in the Franchise 500 issue are judged by the same criteria that includes objective and quantifiable measures of a franchise operation, financial strength and stability, growth rate and the size of the system.

“The Franchisee 500 ranking and being back in the Top 10 provides us with another opportunity to promote ourselves and our achievements in the New Year,” he said. “We are very excited about growing our franchise numbers across Australia and New Zealand in 2010 and adding more customers to our portfolio.” The complete 2010 Entrepreneur magazine rankings for Jani-King are listed below: #1 Commercial Cleaning Franchise (23 out of the last 24 years) #1 Home-based Franchise #2 Low-Cost Franchise #5 Franchise Under $13,700 ex GST

It’s promoted as the world’s first, best and most comprehensive franchise ranking.

#8 Overall Franchise

Global recognition

Franchises start from as little as $AUD13,700 ex GST. To learn more about owning your own business with Jani-King visit www.janiking.com.au.

“To be recognized as the ‘#1 Commercial Cleaning Franchise Company’ for the 23rd year is a remarkable testament to Jani-King’s

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“Jani-King Australasia is the largest Jani-King region outside of the USA with more than 1,300 franchisees who service more than 4,000 customers and that number grows daily.”

#7 Global Franchise


Our franchisees are cleaning up! Vu and Myna Nguyen

Vu and Myna Nguyen have been cleaning up as Jani-King Commercial Cleaning Franchisees since 2008. They were attracted to Jani-King’s low franchise cost and the enormous potential of the commercial cleaning industry. And no one knows that better than Jani-King. For over 40 years Jani-King Commercial Cleaning has been setting the benchmark and leading by example as “The World’s #1 Commercial Cleaning Franchise.” Today, more than 1,200 Jani-King Franchisees across Australia and New Zealand enjoy the best training, equipment, manuals and systems, plus the administrative support of a dynamic regional office network. If you’d like to clean up like Vu and Myna visit www.janiking.com.au for more information and a comprehensive franchise presentation.

www.janiking.com.au

In 2010 “Entrepreneur Magazine” ranked Jani-King as follows:

1 # 1 # 2 # 5 # 7 # 8 #

Commercial Cleaning Franchise (23 out of the last 24 years)

Home-based Franchise among all franchise companies Low-Cost Franchise among all franchise companies Franchise Under $20,000 among all franchise companies Global Franchise among all franchise companies Overall Franchise among all franchise companies


E XPERT ADVICE

OUTSOURCING YOUR RECRUITMENT

The Benefits to Franchisors

Carly Mackay, Franchise Recruitment Principal, Business Development Company

Carly Mackay, Franchise Recruitment Principal at Business Development Company asks Sportsco Franchisor and General Manager, Andrew Carter, about the benefits he has enjoyed by outsourcing his recruitment. Why did you outsource your recruitment Andrew? I made the decision to outsource our recruitment because I believe it’s hugely beneficial to deal with a national recruitment company who’s a specialist in the industry with extensive experience and a comprehensive understanding of the franchise system. It allows us to focus on our core business.

Was it difficult for you to let go of this very important part of your business and to trust someone else to do it for you? No because our recruitment management company were introduced to us by another consultant who was already a valued and trusted business partner.

Is this the first time that you have tried this? No, we have used recruitment firms in the past, but unfortunately they did not meet our expectations. It’s important to ensure the manager’s style can meet your personal business requirements and is best suited to your business culture. Ensuring you spend time finding the right fit is a crucial element of the success as ultimately if the process is working right, this person will become an integral part of your team.

What have been the benefits to Sportsco in doing this? I have found our external recruitment company to be extremely professional. They follow the due diligence process, are skilled in all areas of recruitment as it is their specialist field, keep regular contact, provide up to date, formal and detailed reports, and

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most importantly, they’re delivering results. This keeps Sportsco profitable nationally and provides sustainable growth.

How does the recruiter work with you? Our recruitment management company knows our business and what type of franchisee we are looking for. This is important during the selection process. We consider our recruiter as part of our Sportsco team and we work in alignment to build the company for the long term. We are not just looking at a short term vision. They not only recruit quality franchisees, they have also been instrumental in providing advice on where we should invest our funds to generate the best quality leads for maximum return on investment.

Do you think the quality of franchisee that is being recruited is better? Absolutely. The candidates are more experienced and are being recruited based on our key selection criteria.

Is your recruiter involved with your marketing and advertising? Yes they are. It’s all part of a very strategic process. You don’t need to be in every advertising medium, you need to align your selection criteria and match it up with the most suitable advertising stream based on your budget that will provide the best outcome and value. We work closely with our recruitment management company on this imperative and strategic part of the process. They have provided invaluable advice, have advertised our business through their national marketing campaign and we have

been privy to some of their excellent industry rates.

How would you gauge the results so far? Above expectations! We are extremely pleased with the results and it has been very exciting. The group we use also offers a dedicated property team who have long standing relationships with most of the country’s major landlords. This in conjunction with their other services of advisory, franchise development, site selection, property management, lease negotiation, media, marketing, asset management and leasing management tools compliments our business. At the end of the day, it’s a symbiotic relationship that is working extremely well and I would recommend any franchisor investigate this option to increase their success. v Carly Mackay has over 15 years experience in property, retail and franchising. She is a highly respected franchise manager and leads the National Franchise Recruitment Division of Business Development Company. Carly can be contacted direct on 03 8562 7777


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Focus: Fas t way Couriers

Delivering

New Opportunities

It’s hard to believe that 27 years have passed since Fastway Couriers first started its humble one-man courier operation in Napier, New Zealand.

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oday, with more than 1,600 franchisees worldwide and operations spanning nine countries internationally, Fastway’s Australian business welcomes its two newest regional franchisees to the team; Glen Mckay for Fastway Cairns and Martin and Fiona Strachan for Fastway Perth. Here we talk to them about joining team Fastway in 2010.

A westerly change Originally from Sydney, and no strangers to the business environment with 20 years combined experience, Martin & Fiona Strachan felt the Fastway model suited them to a tee, prompting a move to Australia’s most westerly capital city and ultimately to Fastway Couriers’ regional franchise of Perth. The 1,800sqm facility in Perth’s southern suburbs is home to 32 courier franchisees who deliver in excess of 13,000 parcels each and every week extending from Mandurah to Quinns Rocks, and Fremantle

to the picturesque Swan Valley. Commenting on their decision to embark on this mammoth business venture in the West and become part of the world’s largest courier franchise organisation, Martin says: “We were drawn to Fastway for the simple reason that they understand the true meaning of support. Whilst we’ve owned many businesses in the past, it’s that franchising cliché ‘going into business for yourself but not by yourself’ that really appealed to us this time round.”

In the tropics

The duo were impressed by Fastway’s string of impressive industry awards, but what really stood out to them was the recent accolade from the Franchise Council of Australia, with Fastway taking out the prestigious Field Manager of the Year Award for NSW/ACT in 2009.

His familiarity with the Fastway franchise system stems back to 1999. Since then he’s held a string of roles ranging from Franchise Business Manager to IT Manager and most recently Franchise Development Manager with one of Fastway’s largest regional depots; Fastway Brisbane.

“Knowing that Fastway was the recipient of that award, made us feel comfortable and secure in the knowledge that we were in the capable hands of very professional and knowledgeable people,” says Martin.

The recently arrived Redlynch resident is quick to point out why Fastway has been so successful, particularly in Australia.

Martin’s wife and business partner, Fiona, couldn’t agree more. “We made sure we did our research before signing on the dotted line and we’ve been fortunate to work closely with a very committed support team who have helped us gently ease into the world of franchising.” Fastway Perth is still making a name for itself in the West having been established for just a few years, but it’s a project that both Martin and Fiona are excited to be the custodians of. “We’re dedicated to making this business a profitable and respected brand in the West that our customers can be proud to be associated with. We look at the work not just as a courier service, but as an important extension of our customers’ businesses,” she added. The Strachan’s focus initially will be to implement a full complement of courier franchisees. “We have a couple of opportunities available

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for friendly and enthusiastic business-minded people. Experience isn’t necessary as we provide a comprehensive training program; you just need a passion for customer service and a desire to be in business for yourself,” says Fiona. It might be hot in Far North Queensland but Glen Mckay, Fastway’s newest regional franchisee in Cairns, is certainly not in the hot seat.

“Aussies value a true local service; both regional and courier franchises are owned and operated by locals who understand the needs of local businesses. In my opinion, it’s a very big selling point. “In fact, it’s this commitment from locals, to locals, that has really been the cornerstone of Fastway’s success,” says the 35-year-old, father of four. Fastway Couriers provides local and nationwide courier services at consistently low prices. To keep franchisee operating costs to a minimum, each courier franchisee works to a timetable within their own exclusive territory. “We actively encourage our customers to deal directly with their designated courier franchisee. As business owners themselves, our dedicated team of men and women are well equipped with the skills and knowledge to assist their customers in their everyday courier requirements. “It’s good, honest work. Our courier franchisees love the interaction they have


with each of their customers and it’s this personal service and rapport building that enables them to continue to grow their business; quickly and easily.” Fastway’s sales growth is based on a simple and proven marketing system. “We don’t have to worry about expensive advertising, often word of mouth is all it takes to get a new customer on board. It’s a very powerful form of business development.” With knowledge and vast experience under his belt, Glen is well-positioned to take the team in Cairns to bigger and better things. “In this business, experience counts for so much and I’m confident I can deliver the same strong results in Cairns for our 10 courier franchisees. “Whilst there are still plenty of challenges to overcome when you take on a business in an unfamiliar territory, having the managerial experience coupled with the knowledge of Fastway’s systems and processes certainly makes life a lot easier,” he added.

About Fastway With a low mark-up and high turnover business model, it’s clear to see that the longevity of the Fastway system indicates that Fastway franchisees have the opportunity to develop highly sustainable and profitable businesses. Since 1983, Fastway has repeatedly been recognised for its excellence in the franchising arena; it is the proud recipient of over 40 prestigious awards to date, including Franchise of the Year, four times in Australia and New Zealand. Despite trying economic times, the Fastway group has continued to achieve positive sales growth results, most recently recording an annual group turnover of $458 million and the franchising arm of Fastway Couriers has experienced an even stronger upward shift since the financial crisis.

Franchise Opportunities Fastway currently has operations in 25 key locations around Australia. For those who are seeking a better lifestyle, control over their income, or a more rewarding career, a Fastway Courier franchise could be the answer they’ve been searching for. Fastway’s award-winning courier franchisees enjoy low start-up costs, a guaranteed income package*, no weekend work and unparalleled business support. v So, if you’re ready for a positive change, contact your local Fastway Regional Franchisee today on 1300 FASTWAY for further information about the opportunities available in your region. * Some conditions apply.

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FINANCIAL ADVICE

Making finance work for franchising

Steve Hansen, CEO, CHOOKS fresh & tasty

Steve Hansen, who has been in the Australian franchising industry for over 20 years and heads up franchise chain CHOOKS fresh & tasty, gives advice on finance for franchisees in the new financial year. The basics of applying for finance You’ve got to start off with a basic business plan before applying for finance. It will be a prerequisite for most financial institutions, and some may also request a cash flow projection. In regards to your own equity, as a rule of thumb, 50 per cent will be required. In bigger franchise systems, the risk will be seen to be less, therefore the financier may accept a lesser equity level from the franchisee. All the banks will say, and they’re probably right, that funds are available but when you have an economic situation like we have seen the past year they become more nervous. What this means for investors is that one needs to tick all the boxes to get a loan for anything – it doesn’t matter if it is a home or business loan. If previously they only ticked 80 of the 100 boxes, now they are requiring that you can tick all of them. And it is a reasonable stance. If you can’t tick all the boxes, you need to ask yourself why, and what can you do to fix this.

Different lending options The two common options are borrowing against your home or against the business. In most cases you’re not going to be able to borrow 100 per cent against your franchise. With a well-recognised system, such as McDonald’s, you might get the ability to borrow at a greater rate than other systems due to the strength of the brand. You need

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to borrow against some security, whether it is your home or a relative’s home. We recommend you spread the loan over the term of the agreement. So if it is a 10 year agreement, spread the loan over a 10 year term. When you borrow against the franchise, you are borrowing against the cash flow of the business. The term will be shorter and the interest rate will be higher. You can use a mix of finance too – e.g. 50 per cent against the security (over a 15 year term for CHOOKS) and 50 per cent on a four or five year term against the business’s equipment (this is anything the bank could come in and sell off like fryers, computers and furniture). The options of financing – loans and lines of credit are normally dependent on the individual/company and the strength of their assets. If the person is reasonably wealthy they can ask a bank for a line of credit and get one. A third, and less common option, is for the franchisor to lend to the franchisee. Some systems will assist franchisees into a business, particularly one where you’ve got a potential franchisee who is well skilled but doesn’t have any money and there’s a store that’d be better run as a franchise rather than corporately owned.

Franchisor support on financing As a franchisor, CHOOKS fresh & tasty is

accredited with Westpac and we are in the process of gaining accreditation with Commonwealth and NAB. The more banks can understand about our business and model, the better placed they are to look at lending applications from our current or potential franchisees. I support the banks and their education initiatives to assist franchisees and the franchising industry – thereby improving standards and benchmarks for everyone. I believe that franchisors which have accreditation with several banks attest to the strength of their business model.

Financial knowledge Business owners cannot afford to let their finance knowledge lapse. And people just starting a business or franchisee are definitely in a position to develop their finance skills. My recommendation to anyone wanting to go into franchising or small business is that they should go to the Westpac Beyond Survival classes, it will give them lots of insights. They’re suitable for almost anyone involved in the franchising industry – I’ve done it myself and I learned truckloads.

Impact of rising interest rates Any interest rate rise is always going to impact the bottom line for franchisees, as with the home owner. I survived the 1987-88 years with interest rates of 20.75 per cent. We were simply paying bank interest (i.e. not making profit); we worked for the bank for


three years essentially. Back in those days I did my calculations on 12-16 per cent in 1983. When it got to 20.75 per cent we were in trouble, along with the rest of the country. Having a good relationship with the bank did help in this situation though.

Government support Unfortunately, most government ministers don’t comprehend that small business runs the country, not government. It would be good for Australia if they provided more incentives to small business to employ more people. In my opinion, payroll tax is a major disincentive to business growth. Banks are already fostering small business growth by working with franchisors on accreditation and by providing education programs for business owners. I hope this continues to develop in the future. v

Steve Hansen’s top tips for franchisees to maximise finance

• Do your homework first. • Talk to your bank manager who is familiar

with your finances. If you don’t have a bank manager, choose a bank your franchisor is accredited with, as the bank will have in-depth knowledge of that particular franchise system.

• Have a business plan (for yourself not

only for the bank’s requirements). If you’re not comfortable doing the plan yourself, employ a broker who specialises in franchise lending. Formulate three, five and ten year plans.

• Be prepared to meet strict requirements in lending applications, near enough is not good enough in this economic environment.

• Remember that almost everyone underestimates the amount they’ll need for proper cash flow.

• Look at the long-term and set aside money for known costs (e.g. image upgrades midway through or renewing your franchise fee at the end of the agreement).

• Resist the temptation to splurge your early profits on new cars and other luxuriesreinvest.

• Use professionals who specialise in franchising – lawyers, bank staff and accountants.

• Continually re-evaluate your finance needs and get a finance health check from your bank and franchisor regularly.

CN pa utz R

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BOOK RE VIE W

BOOKREVIEW Persuasion &

Influence The Science and Art of Effective Presentation By Bruce Hilliard Published By: Woodslane 2010 ISBN: 9781921606663 RRP: $49.95 AUS

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resentations are a fact of life in the business world. Not many people, whether you work for yourself or are an employee, can advance in a northerly direction up the career ladder without having to give a presentation or two along the way. We’ve all sat through boring, snoozeworthy presentations where it’s a struggle to keep your eyes, let alone your mind, open to whatever the speaker is trying to communicate to us. On the other hand, many of us have also enjoyed interesting, thoughtprovoking presentations where we’ve sat tuned-in and enthralled and walked away thinking ‘WOW that was AMAZING!’. So what makes the difference? Persuasion & Influence, by Bruce Hilliard, may not offer a magical solution, but it does provide an effective system based on more than 25 years of research into the science behind persuading other people, focussing on business presenting as the vehicle for persuasion. This is the first book to apply a truly scientific approach to the subject of presenting and presentations. More importantly, each of the processes described in this book are easyto-use and really work. In practical terms, this means that anyone can take advantage of these techniques to communicate more effectively, and truly influence people. “It is one of life’s great truisms that the way we communicate with others ultimately determines the quality of our

lives, and the lives of those around us. Good communication is particularly important in business, because in this environment it is often critical to change the thoughts and actions of your clients, managers and colleagues,” Bruce said. “When I talk about presentations, this includes everything from a one-on-one discussion through to a video presentation that is broadcast around the world,” he explained. Persuasion & Influence is also the first book to actually explain how you can gain an understanding of audience profiling quickly and efficiently – and you can use these very advanced techniques to shape your message. For example it reveals ‘the Presentation Powerhouse’ as the key to persuasion and identifies the three components ‘entertain’, ‘communicate’ and ‘train’ – and explains how presenters can combine all three to provide an effective and persuasive presentation. The templates provided in this book are possibly the most exciting tool. These are particularly useful for anyone who has ever stared at a stubbornly blank piece of paper, while trying to work out what they need to include in correspondence or a presentation. The author has simplified extensive research into cognition, to develop just five straightforward templates. These templates can be used individually, or together, to literally build any form of message quickly.

Because these are based on detailed studies into the way people think, the content developed through these templates is readily understandable, and highly influential. Bruce Hilliard began his research into the science of persuasion and presentation back in 1983 when he was given the job of running a school for the Australian Navy, despite not having any experience in teaching people. “I had visions of boring my students to death – just the thought of standing up and presenting filled me with panic. To cope with these problems I started to do some research, so I could understand the practical science behind presenting information.” Since beginning this extensive exploration of the subject, Bruce has successfully applied his knowledge to the fields of marketing, teaching, sales and management. Just as importantly, he has worked in many countries, with numerous Government and commercial organisations. This has allowed him to develop a range of easy-to-use frameworks and techniques that work in virtually any situation. Bruce is continuing his research as part of a program at Murdoch University in Western Australia.

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We’re getting Australia covered 1

Last 11 franchises:

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VIC Gippsland Mornington Peninsula QLD Toowoomba S.E.Brisbane S.W.Brisbane Townsville Mackay Gladstone WA Perth [3]

The World’s Largest Workplace Snack Box Provider, Stacks of Snacks, is filling up their Australian territories fast. We have 45 successful territories operating Australia-wide, and once the last 11 territories are franchised... together we will have Australia covered. )XOÀOO\RXUGUHDPZKHUH\RXUVNLOOV KDUGZRUNDQGH[SHUWLVHEHQHÀW\RX LQVWHDGRIVRPHRQHHOVH -RLQRXUQDWLRQDOQHWZRUNDQGRZQ DIUDQFKLVHZKLFKDOORZV\RXWKH RSSRUWXQLW\WREHLQEXVLQHVVIRU \RXUVHOIEXWQRWE\\RXUVHOI :HLQYLWH\RXWROHDUQPRUHDERXW RXUXQLTXHIUDQFKLVHV\VWHP

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profile: open2view

Passion for photography? Put yourself in the frame with Open2view Open2view is focussed on finding franchisees who are motivated, passionate, enthusiastic, friendly, creative, and committed to success – just like everyone else in the Open2view community.

F

rom humble beginnings in New Zealand more than 10 years ago, ‘Open2view’ has grown to become Australia and New Zealand’s leading real estate photographic and marketing business. The company’s Australian website Open2view.com.au receives more than 80,000 visitors each month who view the professional images and videos of residential and commercial properties for sale, which are supplied by over 175 photographic franchisees Australia-wide. Chris Bates, Open2view’s founder and managing director, believes the company’s success has been achieved by creating a business where franchisees can be intimately involved, and if properly supported, can achieve their own outstanding business success. “It’s simple: We succeed if our franchisees succeed,” Chris says. “My philosophy is similar to Ricardo Semler,

the manufacturing magnate of Brazil, who believes that providing the franchisee with the appropriate support, infrastructure and tools they will develop their business to the level that they would never be able to attain individually. “As a very close knit and extremely proud community, Open2view’s franchisees are passionate. Like any successful business there is a need for direction and structure, however unlike most businesses the value and respect of individual input and contribution is seen as paramount. Speak to any Open2view franchisee and you will find an enthusiastic, professional and dedicated community member wanting to ‘push the envelope’ to its limits. As a ‘cutting edge’ business we draw in the best of technology, marketing, creativity and business processes. “At the end of the day we are a service industry so we are looking for people who are self motivated, enthusiastic and have the ability to communicate effectively. Our people come from all walks of life but the majority have experience or some interest in photography, a creative flair and are computer literate,” Chris says. Open2view’s branding has now become synonymous with quality of product and service and this is being supported with a major radio campaign with ‘Triple M’ in Melbourne to promote Open2view to the vendors who are the end user of their services. At ground level, franchisees develop close working relationships with local real estate agencies, but due to demand they also work for advertising companies and property developers and are known for providing arguably the largest, integrated range of photographic and marketing services available through a single point. Working from Open2view branded vehicles, carrying specialist photographic equipment, including a 20 metre extension pole, gives

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photographers the flexibility and freedom to get almost every picture and angle required by clients. Training is centred on architectural and real estate photography, but that’s not just taking a ‘snap’. Preparation, composition, post-production editing and customer relationship building are all part of the ‘toolkit’. “Talking of toolkits,” Chris said. “We provide interactive floorplans, walkthroughs with music and voice-overs our 3G mobile web service is fully operational using QR code technology and we have now started rolling out High Definition video services. “Most people in Open2view do it because they love it. For many it is a lifestyle choice. If you want to run you own successful business, love meeting people and want to be part of an exciting and rapidly growing industry, then we would love to meet you.” v

What Open2view’s client say “ - Open2view’s ‘can do’ attitude has delivered amazing results for our business and I believe made a significant contribution to the success of our business” Oakleigh Agency Principle . “ - WOW – The walkthrough is amazing, THANK YOU so much.. please pass on my thanks to your photographer for doing such a great job” A Vendor from Emerald, Victoria “ - We used Open2view to photograph our property and were really impressed with how swiftly and professionally this was handled. The photographer was a pleasure to work with and his eye for detail made a world of difference. The photographs captured not only the structural elements of our home, but also the essence and ‘feel’ of the place.” Vendor from Geelong. Prospective Open2view photographic franchisees should visit the website at www.open2view.com.au to get a feel for the quality of the work, then call Ken Greeff on 0405 556 704 or email ken.greeff@open2view.com.au.


REAL ESTATE PHOTOGRAPHY FRANCHISES It takes someone special to own an Open2view™ Photographic Franchise...are you up for the job? If you’ve got a real passion and creative skills for photography, have the drive to build your own business and have great communication skills then read on... Open2view™ is the largest real estate photographic franchise across Australia and New Zealand and we are currently looking for the right people to join our dynamic team. We provide superior photographic and marketing services to the Real Estate Industry. We don’t just take photographs. Our franchisees are dedicated to providing unrivalled customer service, backed up by superb training, cutting edge technology and an absolute belief in our products. To say we are enthusiastic is an understatement! Visit www.open2view.com.au for a glimpse of our products...and that’s just for starters!

Ready for the challenge? Don’t wait! For more information contact

Ken Greeff on 0405 556 704 or ken.greeff@open2view.com.au (be sure to quote “Franchise Mag”)


profile: Small Fish Business Coaching

No Small Fish Swims Alone

Small Fish Business Coaching is currently expanding nation-wide and is looking for the right people to help drive the company forward. Potential franchisees need to be confident, personable, disciplined, selfless, process-driven and hard-working - like Nigel Hobbs.

N

igel, of Dee Why in New South Wales, had spent 20 years in various roles in the petroleum industry including accounting and sales and marketing. He was ready to start looking for another opportunity. “I really wasn’t looking at franchising in particular, but was interested in working for myself assisting businesses to set up, grow and reach their potential. During my research I came across Small Fish Business Coaching,” says Nigel. Nigel then made the decision to transfer his skills and experience into business coaching and became a Small Fish Business Coach. “Once I understood what was involved and what was required of a coach, it fitted nicely with my goals and my plans. I worked with franchises before and knew if it was set up

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correctly that it was a good low cost way to run a business”.

where you sometimes feel managers are just going through the motions.”

A Small Fish Business Coach uses a structured and systematic process to work collaboratively with business owners to help them realise their dreams and aspirations for their business, with an emphasis on improving overall profitability. The process focuses on the key drivers of profitability; increasing revenue, improving productivity and reducing expenses.

Although Nigel’s story is unique, it is just one example of the diversity of backgrounds and experiences that make up the Small Fish team of business coaches.

Small Fish business coaches are business professionals who like to help people. They take satisfaction from making a difference and operating to the values of generosity, abundance, fairness and ‘winning together’. “Our ideals, morals and visions were the same - this got my initial interest. Secondly, because the systems had been tried and tested, it allowed me to leverage them and get on with business. Thirdly, while I would still be working for myself, being part of Small Fish meant I was part of a team that provided support and assistance”.

Many businesses are achieving outstanding results by combining the knowledge and understanding of the business owner with the skills and experience of the business coach and the Small Fish Business Coaching system. It’s about getting things done!

Being a business coach has many benefits:

• You get to choose who you work with,

you help them (this is the best part), you engage with businesses at a strategic level, focusing on the goals and aspirations of the business owners.

• It pays well – a business coach charges

good money for their services and expects to earn a good living – better than in a job – even a good one!

Every Small Fish coach initially completes a comprehensive full-time induction training program. This is then complemented by weekly ongoing training plus individual 1:1 mentoring. There is a lot of hands-on support with Small Fish.

• You choose how hard you want to work –

“I have been pleasantly surprised with the quality of the business set up and training provided. The induction was held in a small group which made it very personal and gave you the confidence to get out in the market and sell your skills. The ongoing weekly training has both reinforced and enhanced what we learnt in induction. Being a small company, the owners are hands on and make you feel part of their dreams and plans - which is a far call from the corporate world

• You get to see the immediate results of

full-time or part-time.

• You work with people to help them achieve their dreams – when you have a success, it is deeply meaningful and very rewarding. what you do – you make a difference in your customer’s business and can see its effects.

IF YOU THINK YOU WOULD LIKE TO BE A SMALL FISH BUSINESS COACH, visit the Small Fish website at www.smallfish.com.au or speak to the team at Small Fish on 1300 977 249 or email franchising@smallfish.com.au


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E XPERT ADVICE

Personal Qualities

Tania Allen Vision Alliance

Required for Success O

utstanding success is dependent on many different factors. For some people, it just happens. They’re in the right place at the right time, they do nothing special, and everything just falls into place for them. Others put in long hours and much work, only to find average success.

what to do in order to get there.

Continuing with the theme of how to maximize your potential this year, I thought I would help you gain a clear understanding of just some of the personal traits, characteristics and success principles that can help move you towards your goals faster.

Your goals should be SMART goals. That is, your goals should be:

1. Know What You Want Know yourself and exactly what you want and expect out of your business. So many people enter into business and spend years in that business environment without having any idea of what they want, or what is possible to get out of their business. In fact, most business owners are working so hard in their business that they don’t have time to work on their business. As a result, the business owner becomes a slave working for their business rather than their business working for them. Take the time to carefully assess where you are now, and what you want to accomplish in your business. Then begin to set some meaningful goals to help you accomplish your objectives. You see, if you don’t know where you want to go, you’ll have no idea of

110

Meaningful goals are an essential requirement for success in business. With goals, you have a target to aim for, a purpose for being, and a direction to travel. Without goals, it’s easy to wander aimlessly, getting sidetracked with any little thing that comes along.

• Specific, • Measurable, • Achievable, • Realistic, and • Time bound It is important for your goals to be Specific, so you will know exactly what you’re shooting for. Your goal should be clearly defined and identified so you not only know what you are trying to accomplish, you’ll also know when you achieve it. Your goals should also be Measurable. That is, there should be a system, or method of determining how you are progressing in your efforts. It’s important for you to be able to see your current status, as well as progression towards your goals. Next, your goals should be Achievable. If your goal is set too high it won’t take long for you to become discouraged, and you will either lose concentration and the drive necessary

to pursue your goal, or you will abandon it altogether. Now when it comes to setting goals you need to make sure your goals are not only achievable, but are also… Realistic. If your goal isn’t realistic, that is, if it’s not something within your realm of achievement, it’s just a matter of time before you’ll become frustrated and give up. And that can have a negative effect on you as you begin to think of yourself as a failure, or not being good at setting and achieving your goals. The key to being good at setting and achieving goals, is to be realistic in your expectations. Your next step is to make your goals, Time bound. All the previous steps won’t serve you well if you do not put a deadline or a time frame to your goals. This helps you keep on target, not be distracted, and encourages you to complete something you’ve started.

2. The Ability to Focus Many people hesitate before going into business because they think they lack the talents and abilities necessary to succeed. They look at others who are successful and think that they must have unique talents or capabilities. A successful person is one who has developed the ability to focus and maintain


“A successful person is one who has developed the ability to focus and maintain that focus on clearly identified and specific goals.”

that focus on clearly identified and specific goals.

3. Determine the Price You’ll Pay You must determine the price you are willing to pay to be successful. For everything in life, there is a price. In many instances, it takes sacrifice. If you want to reap great rewards in your business, you’re going to have to do some not-so-glamorous things at some notso-convenient times. It’s this simple; successful people are simply willing to do what the unsuccessful people are not! That may mean, depending on the type of business you have, that you’ll have to step out of your comfort zone often in order to get the results you want. If you are just starting out in business, or want to increase your existing business or achieve some new goals, you may have to make some sacrifices. If you are not willing to make the necessary sacrifices, then you can’t expect to be as successful in business as someone who is willing to make those sacrifices.

4. Self Responsibility I have covered this in one of my previous articles, but this one has to be mentioned again. You are totally responsible for your success. There are no excuses. There may be set-backs or economic down-turns, or problems that affect your business. Your franchisor may implement things you don’t like, peers within the network may irritate you, and the direction of the business may turn a corner in the opposite direction you were hoping for. Economies change, corporate policies change, and prospects don’t buy from you, and the weather is too hot or too cold. While those things definitely have an impact on you, the way you do business and the sales you make, it is important to realise that regardless, it is up to you, and you alone, to accept responsibility for the success of your business and do what it takes to make it a success.

No matter how bad you might have it, no matter what difficulties or challenges you might encounter, let me assure you that there are many people who have had difficulties and challenges far greater than any you are ever likely to encounter, and somehow, they manage to pull through. Responsibility should sit on no one else’s shoulders but yours!

5. Be Committed Make a total commitment to your success. Once you have made the decision to be in business, be in that business. Get into it with both feet. Don’t let anything hold you back. I have found there are two types of business people. Those who are interested in success, and those who are committed. Those who are interested will do whatever is convenient to them. Those who are committed to their success will do whatever it takes. Make a commitment that you are going to succeed, no matter what.

6. The Extra Mile You must be willing to go the extra mile. It’s the ‘under promise, over deliver’ concept. When you go the extra mile for your customers or clients, you’ve just set the stage for future success. ‘Normal’ service, or ‘adequate’ service or even ‘good’ service, just won’t do anymore. Everyone else is doing that too. Be outstanding! Go the extra mile for your clients. You’ll be amazed at the result.

7. Control Your Time Success requires you to be a master of your workday and take control of your time. Time is an expendable commodity. Each one of us has the same 24 hours in each day. When those hours are gone, they cannot be replaced. They are gone forever, never to be recaptured. You must treat your time as precious, and guard it wisely and selfishly. Don’t let anyone disrupt you or take you away from the focus you have on your goals. If you are serious about business success – really

serious, then this is one of the most important and critical areas to defend.

8. Persistence and Determination Successful people are determined and persist through even the toughest of times. From time to time you will encounter set- backs or reach plateaus where it seems like nothing is going right. Your competitors lower prices, run massive ad campaigns and your customers and clients begin doing business with them. Business is walking out the back door faster than it’s coming in the front door. Your volume is beginning to drop, and you become concerned. You seem to be spending more time in a defensive posture than you do in servicing your existing customers, and you’re losing. Now is not the time to give up. Now is the time to dig in and begin to play offensively. To be determined not to lose your good customers – the ones you worked so hard to get. Your strategy should be to keep in touch with them and continue providing exceptional service. Nearly every business is cyclical. Eventually things will change. While you can’t be competitive on price all the time, you can be competitive on the service you give, the value you provide and the empathy you have for your customers and their challenges. More importantly, no matter what - never, never, never give up! v Tania Allen is author of the bookFranchise Profits and is the founder of Vision Alliance, a business growth and franchise consulting firm providing holistic solutions to both franchisees and franchisors. With more than 20 years experience Tania and her team are passionate about helping you maximise your potential in business and in life. Feel free to contact Tania on 1300 76 49 20 or tania@vision-alliance.com

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profile: hudsons coffee

Hudsons Coffee has the right blend of franchisees for success

H

udsons Coffee understands that its franchisees are its most important asset, which is why they are provided with the best tools to grow and make their store a success. To do this effectively Hudsons Coffee offers training in all areas of the business including producing quality coffee, customer service, staff management, accounting, ordering and operations. Hudsons Coffee franchisees are dedicated, passionate and hardworking because they are selected based on stringent criteria and matched to the right site. This has resulted in a dynamic, satisfied team of franchisees that are a great support network for each other as they share like-minded business goals. Adam De Vries from the Hudsons Coffee Greenslopes Private Hospital (QLD) stores explains he chose Hudsons Coffee because of the training, direction, support and camaraderie that Hudsons Coffee offers. “It’s a big decision to invest in a franchise system, but we were confident with Hudsons Coffee because they took the time to understand our journey and provided a well located site that suited us perfectly. We have a franchise consultant that provides us with one on one support and the management team that sees the big picture view and is constantly improving the systems and offering,” Adam said. “Working within hospital stores allows my wife Allison and I to build a great rapport with the customers, who often take the time to tell

112

us how much they enjoy our coffee, service and food. This really resonates with us, as people within the hospital often rely on us for all their meals during the day. We’re also finding people within the wider community make the effort to travel to our stores for the experience we provide. ” Hudsons Coffee Mount Hospital (WA) owner Aaron Raddock selected Hudsons Coffee because when he spoke with other franchise consultants he felt they lacked a support system and weren’t personable. “When speaking with the team at Hudsons Coffee we were instantly impressed with the process. They really listened to us, had strategic site selection, and offered a well structured model with a clear focus on the coffee and food quality,” Aaron said. He added, “The eight week training course we had to undergo was intense and well focused, but it certainly paid off. They were really hands on in their approach, right down to keeping our books in order with financials.” Alyssa Smart, owner of Hudsons Coffee Liverpool St (TAS) store agrees with Adam and Aaron. “It’s fantastic knowing that I not only have the support of Hudsons Coffee management and marketing team, but other franchisees that share the same passion and are focused on getting the best from their investment. Everything in a Hudsons Coffee franchise gels together really well.”

Comments from Hudsons Coffee franchisees are reflected in a recent franchisee satisfaction survey conducted by independent research consultancy Franchise Relationships Institute that indicates 95 per cent of Hudsons Coffee franchisees are very satisfied with running a Hudsons Coffee store, which is well above the industry benchmark of 72 per cent. Franchise Relationships Institute operations manager Ree-Anna Chatman said it’s pleasing to see a high rating in this area and in other areas such as franchise support from head office and consultants, and group camaraderie. “One of the main reasons people join a franchise system is to be part of a larger entity that offers a support network and a sense of community. The results show Hudsons Coffee has a support network that really takes an interest in individual franchisees,” Ree-Anna said. Hudsons Coffee is a young and dynamic franchise introduced in Melbourne, Victoria in December 1998. It has grown from having one store on Elizabeth St to now having 64 stores across Australia with 32 franchisees. The franchise is expanding in Australia with sites selected in a range of areas including central business districts, hospitals, regional areas and airports. v For further information call Hudsons Coffee on 03 8631 7710 or visit www.hudsonscoffee.com.au


We believe that behind every great coffee is a great person with a real passion for real coffee, just like us! Just like the search for the perfect coffee, we place great importance on franchise selection. We’re always looking for the right blend of people to ensure the perfect business partnership. Enjoy the freedom of managing your own successful business. Make your occupational escape today.

Pictured: Franchisees Allison and Adam de Vries Greenslopes Private Hospital QLD.


expert ADVICE

Buying a dud or a money

Girgis Sirgyous CBI Coaching

making machine? W

ith 1,100 plus franchise systems in Australia, how can you possibly know which systems work and which don’t? Which system is for you and which isn’t?

Whilst some franchise systems have a proven record of their workability and performance, it is not always guaranteed that the franchise system will be profitable for the new franchisees or even be successful in a new area for existing franchisees that are expanding their locations. Whether it is an existing or a new franchise system you are considering, or even if you are looking at expanding your existing franchise locations, there are some important factors you should take into account to make sure it is the right franchise system for you.

1. How does the franchise system make money? As a franchisee, you need to do your due diligence and research when deciding to purchase your franchise system. As part of your due diligence, it would be beneficial if you understand how the franchisor makes their dollars. Some of the questions you may ask: Does the franchisor heavily depend on franchise sales? Does the franchisor rely only on royalties? Does the franchisor have other avenues of generating revenue? How many corporate-owned locations do they have? How successful are they? If the franchisor depends very heavily on franchise sales, what will happen if franchise

114

sales targets are not met? What happens to cash flow? What happens to the overall support of the network? What about marketing spend to build the brand?

2. How did the franchise system come to life? When you are deciding on the franchise system that you want to join, you probably want to consider how it came to life, i.e. what is the underlying model of how and why it makes money? I will share an example with you: Let us say that a sole trader, James, works as cleaner. James works very hard doing 80 hours per week and he makes some good sales turnover. He has got a few commercial and domestic contracts and his income has increased significantly over the previous year. He is now at the stage of expanding his business, so he decides to franchise his venture. He calculates that he needs five franchise cleaners to make up his current income at 20 per cent royalty fee. So he goes out and recruits his first five franchisees. He then realises that he has not taken into account all other ongoing overhead expenses which he previously never had. James does his calculations again and decides that at 20 franchisees, he will definitely make more money and be able to cover for all overhead expenses. So he recruits the next 15 franchisees. He then realises that he needs to support his current franchisees, which is something he has not accounted for before. So he calculates yet again, and finds that at 50 franchisees,

he will have the money to fix all his current problems.

James then, desperate for numbers, goes out and recruits an extra 30 franchisees. He recruits everyone and anyone who is interested and he ends up with 50 franchisees that are, most likely than not, less profitable and more problematic. Now there are plenty of very successful cleaning franchise systems out in the market place, however, the above example does articulate a very important point and it is detrimental to the success of any franchise system. The franchise needs to be a sustainable and profitable system that is proven to work before franchisees come on board.

3. What type of research does the new franchisee undertake? Whenever you are buying into a franchise system, and as mentioned earlier, you need to do your due diligence. Your success in the franchise system is a function of the research you conduct prior to purchasing the system. Here are a few points about the type of research you might want to consider doing: Use the internet. There is a lot of information on the web that you can use to your advantage when conducting your research. Visit the prospective franchise network’s website and read the entire content. Have a look at their values, vision, mission and intention of being in business. Have a look at the customer testimonials, if applicable, and consider contacting those customers for their feedback when dealing with the franchise network or the franchisee.


DD franchise ad 230x55 v2 2009

Visit websites which contain some reviews on the franchise network - if you can find any. I know when I was considering buying my first franchise system: I actually researched the system I was considering to buy, as well as its competitors. You will be amazed at what you can actually find. Contact existing franchisees. Consider contacting a number of existing franchisees to ask them about the franchise system, their satisfaction and their experience. You might also want to visit an existing franchise as a paying customer and get firsthand experience of their customer service and how they do business compared to what you have been told. Contact former franchisees. You will probably gain a completely different understanding of the system when speaking with former franchisees. Your prospective franchisor will provide the contact details of former franchisees who have left the system in the last three years. Some questions you might want to ask include: Why did you leave the system? How was the network support? What did you do after you left the system? How was that compared to your franchise business? Would you recommend people to join the franchise? Would you join the system again if you could? Have a look at the competition. Or even at other systems with similar investments and gain an understanding of your opportunity cost factor. What would my return on investment be if I join X system rather than Y system? What is the point of difference of the system I am considering to join compared to the competition?

4. How does the franchise system manage franchisee performance? One of the main reasons you join a franchise system is due to its profitability. The franchisor is obliged, if applicable, to provide you with financial statements. One key factor you want to look for is benchmarking. Does the franchise network benchmark the network? What is the average Sales Turnover? What Gross Profit is an average franchisee achieving? What is the average Net Profit Margin? How does the network use benchmarking to improve the overall network? Is there an ongoing structure to train and coach franchisees to grow their businesses?

5. What support does the new franchisee receive in the first year? One of the main advantages of joining a franchise system is the fact that the franchisor has ‘got it all figured out’ for the franchisee, especially in the first year of operation. Some

questions you might want to consider asking include: Does the franchise system have a kick-off marketing plan for new franchisees? Has it been implemented and tested with existing franchisees? How effective are their marketing strategies? Do they have a well defined sales process? What is the average conversion rate? What systems exist in place that helps you deliver excellent service to customers and clients? How consistent is the delivery process? How efficient are the systems? What is the role of the field team (franchise development managers, state managers, etc)? How often are you visited by head office? Does head office have lead generation strategies in place to help you with generating business in your first year of operation? How about ongoing business training? Finally when you are considering joining a franchise network, consult with your accountant and lawyer, preferably those with a franchising background.

• Your accountant usually tends to raise

some really good points about the financial side of the franchise system; however accountants, by nature of their profession, tend to be risk-averse and many do not like taking a lot of risk, if any. When you are deciding to take the business risk associated with the franchise system, you probably want to consider that your accountant’s advice is conservative So it is really up to you whether you want to be as conservative as your accountant (if he/she happens to be), or decide to take on the business risk

• I strongly recommend that you consult with a law firm who has done a lot of work in the franchise world as they know the ‘ins and outs’ of what franchisors can and cannot do.

Franchising is a fantastic opportunity for you if you want to build and grow a business faster than starting it yourself. Furthermore, franchising is almost like a marriage and so you want to make sure that you are ‘marrying’ the right person. v Girgis Sirgyous – Partner, CBI Coaching. Girgis is a Franchise Performance Specialist with a wealth of experience in Franchise Network Performance Management and Franchise Profit Improvement Initiatives. Girgis’s extensive experience and background includes performance benchmarking, causing results through people, sales, marketing, systems and state of the art coaching technologies. If you have any questions, you can contact Girgis directly on 0434 115 991.

10/9/09

8:17 PM

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expert advice

The ‘adolescence’ of a franchisee

Peter Buckingham, Managing Director, Spectrum Analysis

The challenging and uncertain time new franchisees must endure between ‘you’re no longer required in our organisation’ to ‘welcome to your new business’.

T

he ‘urgent, top priority’ appointment with your boss of many years and the HR Manager comes as quite a shock to you, but you know you must attend. After the small talk has finished you hear the words you never expected to hear: ‘. . .and your services are no longer required in our organisation’. After that it is a bit of a blur, and you cannot understand how the business will be able to operate without you. But, what the heck, they are paying you a great redundancy (at a very low tax rate), to go away and take on a ‘career broadening opportunity’. After the dust settles, the money is in the bank, a few weeks’ holiday and then hanging around home for a while, you start to think: ‘What shall I do with myself now?’ The options may be a bit limited due to your age, and having been in your previous job for 20 plus years, so someone suggests that, as you basically can’t find a ‘normal’ job, why not go into your own business? Haven’t you talked about it for years? How you believe you are a great salesperson, and how all those coffee shops you visit give poor service, and you have always said you could do better? Reality is now hitting you, or you may have to face up to long term unemployment. 1. Do I open ‘Bucko’s Coffee House’? There is a vacant shop down the road I can lease. 2. Do I buy an existing individual business? The redundancy money is sitting in the bank so I can afford to invest it in something. 3. Do I look at going into an existing or Greenfield franchise opportunity? 4. Maybe there are other franchise opportunities I don’t know about? Looking in the paper (and a copy of Business Franchise magazine that a concerned friend sent me), I see that the Business and Franchise

118

Expo is on our city in a week’s time, so maybe I should go along?

The Business and Franchise Expo visit I walk through the door of the exhibition centre and I am flooded with opportunities. My mind is running fast and the voice in my head is saying: “I didn’t know there were so many types of business on offer! I just about reckon I could make a go of about 70 per cent of these opportunities, but how do I sort out the wheat from the chaff? “Dog washing, bin cleaning, coffee making (owning my own store or driving around in a van), lawn mowing, pool cleaning, ice creams, selling mortgages, consulting - the list is huge.” The first question is how much do I have to invest, and what do I LIKE or WANT to do? In my view, first decision is monetary, and if you have $300K - $500K then you can probably afford a retail franchise. Much of the money will go on store fit-out, initial franchise fee, and the capital required to operate (CRTO). The worst you can do (assuming the franchisor does not stop you) is go into a business short of capital or available funds, and then you are having liquidity issues from day one. It is in the franchisor’s interest to ensure undercapitalization is not an issue and most franchise systems will have a model to ascertain the funding requirements.

The Service Business options If you are more in the $50K - $200K price range, a more mobile, outdoor, territory based franchise is much more realistic for you. Australia’s biggest franchise system (in terms of numbers) is Jim’s: mowing, antenna’s, electrical tagging, computers, cleaning, etc etc, - Jim probably has one available. As well as Jim’s, there are a huge number

of other territory based, service franchises available. One I shall mention (winner of the 2004 Franchisor of the Year) is PoolWerx, a great outdoor opportunity. If you are going to head in this direction, you need to ‘like’ what you are going to do, and hopefully have a passion that you are there to help people, not just take their money. If you are heading into a service based franchise, you need to know what you are buying, and that you are being given a territory with sufficient opportunity for you to make money. Ensure your franchisor has done a proper job of the territory planning, and not the ‘beer and pizza’ map, where the franchisor, with a few self-centered, earlyjoining franchisees, have carved the market up over a few beers and pizzas with a black texta on a wall map. Don’t let the franchisor get away with not doing the work properly, so there is some logic to the territory you are buying.

The Retail options You have fair skin, getting a bit old and heavy, and the idea of manual work in the sun is not all that attractive. You decide your heritage may be English (Hitler described them as a nation of shopkeepers), so you believe you are a good salesperson and can sell. The options are endless. Firstly you need to try and pick something you have a passion for, and secondly, link to a franchise system that you feel comfortable with, and hopefully offers value for money. Coffee, ice cream, a gym, a bakery - all have franchises on offer, and it is just a matter of what you feel most comfortable doing.

Why won’t they answer my simple questions? Most potential franchisees feel that many of the questions they ask are being avoided or dismissed by their potential franchising


partner, however there is rhyme and reason for this:

site, then there is probably no issue (or case to answer).

A franchisor has to be extremely careful about what they commit to, and any Franchisor that gives ‘assurances’ on the profit you will make, or the sales that you should expect are heading for trouble. There have been some major legal cases where franchisees (who have not had success with their business) have taken the franchisor to court for misrepresentation. The classic scenario where this occurs is as follows:

If the answer is “Fred told me I would sell $22,000 per week after three months and they said I could go wherever I wanted to open the store because their system works well anywhere” – then look out, writs may start flying. Good franchise systems, (on the threat of staff sackings), instill in their staff that they cannot make any sales or profit commitments, and that a proper process should be undertaken internally to back up the site selection decision. You may not be privy to this work, but a good franchise system will be doing it, and keeping it on file in case they have to practice saying ‘Yes, Your Honour’ one day, in explaining how they selected or approved the site!

1. Franchisee fails and leaves the franchise system normally having lost money and dignity, and has a ‘bad’ attitude to all concerned. 2. Franchisee meets a lawyer (possibly with resemblance to a Rottweiler!) who asks two questions… a. What did the franchisor tell you that you would sell, or profit you would make that helped you make the decision to go ahead?

A good franchise system should be able to explain the process they go through, and give you confidence that the new site you open has a very good chance of success, and not just a ‘wet finger in the air’ decision. One company was accused by a Judge of using the SWAG approach to site selection… Scientific Wild A@$#& Guess!

b. How did they help in selecting the site? If the answer is they made no commitments, and they did undertake a reasonable amount of due diligence before they approved the

Whilst it is always a gamble in where you locate your business, you can increase the odds in your favour by undertaking good ‘due diligence’ and knowing the system you are joining does its homework as well.

Summary No matter what franchise system you select to join, make sure you do your homework, and make sure they do their homework. You need to feel comfortable that the territory you buy, or the site you select to open your new venture in has been properly evaluated, and is not the result of the SWAG approach to site selection. Select well Grasshopper! v Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a Fellow of the FCA and a Certified Management Consultant. Spectrum specializes in assisting clients with decisions relating to store location and territory planning, using various scientific and statistical techniques. To contact Peter email peterb@spectrumanalysis. com.au or call on (03) 9882 6488.

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franchise expo 2010

Franchise Expo 2010 T

he informative Franchise & Business Opportunities Expo series kicked off in Sydney in March. The show attracted record visitor numbers, bringing people who had both the passion and the means to invest in the franchising sector. Following on from the successful Sydney and Perth shows, the Franchising and Business opportunities Expos are set to continue across the rest of Australia, moving next to Melbourne on 20-22 August and then to Brisbane on 11-12 September. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to

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explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. Following on from the Franchising Boot Camp, the Franchising Networking Lounge

sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate understanding of the franchise industry and the businesses they are interested in. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v For more information, visit www.franchisingexpo.com.au


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Franchisor Profile: Proarch Podiatry

Best foot forward

Tyson Franklin, founder of Proarch Podiatry, talks candidly about his journey into franchising and the lessons he has learned along the way.

W

hen newly graduated podiatrist, Tyson Franklin, set up his first clinic on the Gold Coast in 1989, he could have no idea that over the next two decades he would lose his business, relocate to a new town, set up a new business, successfully duplicate it, win a major business award, and become Australia’s first podiatry franchisor. Tyson’s journey to becoming one of Australia’s most successful podiatrists was driven, in part, to a major set-back early in his career. “The Gold Coast clinic was going along really well, but after a while I unfortunately developed a work place injury, which in this case was severe dermatitis to my hands, and was unable to continue to practice,” Tyson explained. Tyson sold his practice and moved north to Cairns to recuperate. During this period he had plenty of time to mull over his first business venture, and think about the potential of podiatry as a successful business. In 1992 he decided he was ready to set up another clinic, but this time he wanted to

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make sure measures were put in place, so that if his condition returned, or for any other reason he wasn’t able to work, the clinic would be able to continue to run successfully. “I realised that because I was so hands-on in my first clinic, that when I got injured, and couldn’t work, the income stopped.” Tyson did lots of research into setting up successful business systems. “A couple of years earlier I’d read a book called The E Myth, which refers to the ‘Entrepreneurial Myth’ which is that most businesses fail because the founders are technicians who don’t know how to run a successful business. At the time it didn’t make sense, I thought ‘this is a load of rubbish’ but before I set up the Cairns clinic, I re-read this book, and all of a sudden, everything clicked. “It was talking about systems and how important they were and how valuable you can make your business when you have systems in place. So I developed the systems and wrote manuals for everything and everyone who would be working in the business – I wrote a

reception manual, a new podiatrist manual, a marketing manual.” Without realising it, Tyson was paving the way to developing his business model into Australia’s first podiatry franchise. A major focus of Tyson’s approach was to change the perception of podiatry clinics in the community, particularly in a regional centre, such as Cairns. “When I first got here the view was that in regional centres the clinics didn’t have to be ‘as professional’ as city clinics. I wanted to change that idea and create a clinic that was not only ‘more professional looking’ than a city clinic, but much better. “At the time, the colour scheme in podiatrists, like most health professional clinics, was the usual beige, bland colours, with stark, cramped, plastic waiting areas, and zero customer service. “I totally changed the colour scheme with bright red walls and bright blue walls. I thought, ‘let’s make this a fun customer experience’. We installed TV sets in the reception area, and played ‘Mr Bean’ DVDs


– these were ideal because it’s very visual comedy, the volume can be turned down, and it’s still very funny.” Tyson also identified a gap in the market for a new, ‘better’ orthotic, and designed and developed his own product which he called ‘Proarch Foot Supports’ – and from this came the name of his new podiatry clinic – Proarch Podiatry. “We also directed our marketing efforts towards active people. Not just sports people, but, more so your casual ‘weekend warriors’, those who are mindful that by keeping their feet in top condition, they are able to remain active longer. Our slogan at Proarch is ‘Keeping Active Feet Healthy’.” The clinic also focussed heavily on the ‘biomechanics’ side of podiatry which include developing the very best in orthotics and other devices to ensure people can perform at their optimum level, whatever stage of their life. “Our advertising was aimed at this market – we put out a simple message, and kept repeating it, and it paid off.”. Tyson was also able to develop systems for newly graduated podiatrists so they could reach their professional goals sooner. “In traditional clinics new grads do all the crappy work, and it’s not until one or two years down the track, that they get to do the ‘good stuff’. By employing the right people, who had really good people skills, I was able to train them in 6-8 weeks in how to do all aspects of podiatry. “The people who came to work for us had

to have certain amount of energy and enthusiasm. I was more interested in their people skills rather than whether they got the highest mark at university.”

driven’ – so to be judged and considered ‘worthy’ by other business people is a great acknowledgement that I’m doing something right,” he said.

Over the next five years, Tyson’s business was going extremely well. He had two podiatrists working for him, and it was by far the most successful podiatry clinic in Cairns.

After the success of Cairns and expansion to Mackay, Tyson began thinking that maybe it was possible to franchise a podiatry business.

“An IBIS World report from that time recorded that most podiatry clinics, established for 3 to 5 years, turned over an average of $280,000 per year. Well, we were doing far more than this,” he said. Tyson wasn’t sure if his podiatry business was successful because of him personally, or was it because he had created unique business systems that worked. So, the next logical step was to duplicate the business in another centre, far enough away from Cairns so there was no influence, to see if that would be equally successful. Tyson set up Proarch Podiatry’s Mackay clinic in 2002, focussing mainly on biomechanics, and before long this business also proved to be highly successful. In its first 12 months of trading it turned over $402,000. “I think we’re on to something here”, he said. In 2003, Proarch Podiatry entered and won the Telstra/MYOB Queensland business awards. “This was a great accolade,” Tyson said. “As a health professional trying to be successful in business, it has always been one of my biggest frustrations that I feel businesspeople don’t take me seriously, and other health professionals think I’m too ‘business

“Even though everything was going really well, I didn’t want to rush things, so I stepped back for a year or so, in case there were still a few flaws in the system and to see if anything could be done better.” In 2005 Tyson had a meeting with Len Ferguson from Finn Franchising, and so began the franchise development of Proarch Podiatry. “I can’t stress enough the importance of getting good professional franchising expertise when developing your franchise.” Finally, the first fully franchised outlet was opened in Townsville March 2007, followed by Smithfield in November 2007 and the Sunshine Coast in May 2008. Also during this time, the original Mackay clinic was switched over to a franchised outlet. Tyson learned that ‘momentum builds excitement’ and opening three new Proarch Podiatry clinics in 14 months created a lot of excitement within the podiatry group, however not all went to plan. “The Townsville clinic was, and still is, going extremely well. The podiatrist who bought that clinic did everything right, and it paid off. However it was a different story with the Sunshine Coast.” Tyson said that basically, from day one, the

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Franchisor Profile: Proarch Podiatry

franchisees did everything ‘the opposite’ of what his systems prescribed them to do, and the business, as expected, went bankrupt. “I take some responsibility – I should have come down on them harder and told them ‘this is what you will do’ – I suppose I didn’t give this aspect of being a franchisor enough thought.” The initial investors on the Sunshine Coast pretty much ‘shot through’ overnight with little to no warning, leaving many debts behind them and many confused patients. So this was another lesson learnt by Tyson, you cannot control franchisee’s integrity. In the end, Tyson ‘bought back’ the Sunshine Coast clinic from the franchisee’s creditors, re-installed his proven business systems, and three months later the clinic is now running at a profit, proving once again that simple business systems, when followed, are 100 per cent predictable. Consequently, Tyson has decided not to pursue further forays into the world of franchising at this time. “In the end, I realised that I felt like I was limiting my own ‘creativity’ by limiting myself only to podiatry. I’ve worked out that just because a business is successful, expanding and making more money does not necessarily equate with increased happiness,” he said.

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Tyson continues to practice as a podiatrist, but is also looking at pursuing opportunities to act as a marketing and business consultant for other health professionals. “Most health professionals are great at what they do… but are lousy when it comes to running a business,” Tyson said. “As a result of my Queensland Telstra Business Award and earning my Fellowship member status with the Australian Institute of Management, I have been invited to be a guest speaker at various Chamber of Commerce type awards and dinners, and I enjoy talking about the things I’ve learnt in business. “I feel this is an area that really excites me – writing and talking about my experiences and helping others, particularly those in the health professional sector, to achieve their goals,” he said. “I’ve got friends, who are in the health industry, and they’ve taken me to lunch and picked my brain for hours about creating a television campaign, writing radio scripts, when and where to advertise, correct positioning in the newspaper, etc, and….I love it. “Franchising is a fantastic concept and I think podiatry and other health professional services is an untapped franchising market,” he said.

“I’ve had numerous business people, who weren’t podiatrists, approach me about buying a Proarch Podiatry clinic as an investment, and if I was just after money, I could have sold it to them, but the model is set up for podiatrist as the owner and operator. I think this is the key to a successful health service franchise. “I feel my story, and the lessons I’ve learned, could be very valuable to people thinking about franchising both as a franchisee and a franchisor. “I’ve learned that I really enjoy the world of business and also the teaching side of it, but I’m definitely no good at being the ‘mean guy who kicks people up the bum’ when they don’t follow systems - I can’t do it” v For further information regarding Proarch Podiatry, Tyson Franklin can be contacted by emailing tyson@proarch.com.au.


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FRANCHISE LISTINGS FRANCHISE

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ASSOC MEMBER

INITIAL FEE

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RETAIL FOOD CHAIN

55

Franchise Council of Australia (FCA)

$40,000

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ENERGY EFFICIENT PRODUCTS

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$95K + GST

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ELECTRICAL TEST AND TAG

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FCA

$29,500

$40,000 + GST + Vehicle

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MOBILE SHARPENING SERVICE

18 areas

-

$60,000 + GST

$35,000, Country area only

CERAMIC TILE RETAIL AND TRADE

80

Franchise Council of Australia / Australian Tile Council

Not disclosed

Not disclosed

PHOTOS ON CANVAS

5

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$38,950 + GST

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ROAST GRILL & CARVERY

31

FCA

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8x national franchise brands represented

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$50,000 From $125,000 + GST

ALI BABA Franchise Services, 29 Williamson Road, Ingleburn, NSW 2565 Ph: 02 9829 8600 Fax: 02 9829 8611 Email: franchise@alibaba.com.au Website: www.alibaba.com.au ALLSAFE ENERGY EFFICIENT PRODUCTS Head office - 5/12 Navigator Place, Hendra QLD 4011 Ph: 07 3268 7233 Fax: 07 3268 2332 Mobile: 0428 255 723 Email: admin@all-safe.com.au Website: www.franchise.all-safe.com.au

BEAUMONT TILES 39 Kerry Road, Archerfield QLD 4108 Ph: 0418 239 875 Fax: 07 3216 7021 Email: tdixon@tile.com.au Website: www.tile.com.au BREEZE PHOTOS PO Box 2462, Wellington Point QLD 3160 Ph: 1300 886 949 Fax: 07 3134 0608 Email: info@breezephotos.com.au Website: www.breezephotos.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net BUSINESS DEVELOPMENT COMPANY Suite 37, Building 4, 195 Wellington Road, Clayton VIC 3168 Ph: 1300 534 470 Fax: 03 9562 0067 Email: enquiries@bdcaus.com Website: www.bdcaus.com

NATURE OF BUSINESS

CAFE2U 37 Rosebery Street, Balgowlah NSW 2093 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

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FCA, IFA

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CARMEN STEFFENS Shop 1B, 460 Stirling Hwy, Peppermint Grove WA 6011 Ph: 08 9284 5560 Fax: 08 9284 6822 Mobile: 0411 720 253 Email: franchise@carmensteffens.net.au Website: www.carmensteffens.com

RETAIL OF SHOES AND HANDBAGS

167 worldwide

FCA

US$ 50,000

AU$ 250,000

PROFESSIONAL CARPET & UPHOLSTERY CLEANING

4,500 Worldwide 200 Australia

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From $14,900 + GST

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BARBECUED & FRIED CHICKEN FRANCHISE

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Franchise Council of Australia

$45,000 Plus GST (Franchise fee plus training)

$350,000 Including GST for an 85sqm Store

COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au

CATERING EQUIPMENT SUPPLIER

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CONTOURS Suite 301, 19a Boundary Street, Rushcutters Bay NSW 2011 Ph: 02 8353 5203 Fax: 02 9326 0144 Email: rebecca@contoursfranchise.net.au Website: www.contoursfranchise.net.au

WOMENS FITNESS FRANCHISE

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HOT NUT VENDING

160

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RECORDS MANAGEMENT, ARCHIVING SERVICE

-

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HOMEBASED MANAGEMENT FRANCHISE

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FCA

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$50K

BEAUTY SALON SERVICES

40

FCA

$25,000 plus GST

$250,000 plus GST $15,000 or $30,000

CHEM-DRY Unit 4, 30 Park Road, Mulgrave NSW 2756 Ph: 02 4587 6300 Fax: 02 4587 8733 Email: info@chemdry.com.au Website: www.chemdry.com.au CHOOKS FRESH & TASTY Unit 15 Stirling Axis, 51 Cedric Street, Stirling WA 6021 Ph: 08 9440 5877 Fax: 08 9440 5977 Email: franchising@chooks.com.au Website: www.chooks.com.au

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: (08) 8132 1549 Fax: (08) 8362 7588 Email: info@essentialbeauty.com.au Website: www.essentialbeauty.com.au EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0410 465 884 Email: oliver.hunt@ezyaccounts.com Website: www.ezyaccounts.com

CLOUD BUSINESS SOLUTIONS INC. PAYROLL & BOOKKEEPING

5

-

Two levels $15,000 & $30,000

FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.fancyfillings.com.au

FAST, FRESH, GOURMET, CONVENIENCE FOODS

27

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$250,000 - $350,000

COURIER SERVICE

611

FCA & FANZ

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EXTERIOR HOME & COMMERCIAL CLEANING

5

-

$11,000

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RETAIL OF ICE CREAM, WAFFLES, COFFEES & MORE

15

FCA

$35,000

$250,000

REAL ESTATE SALES

28

FCA

$60K

$130K

RECRUITMENT

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-

$11,500 plus GST

$34,000 plus GST

HAIRCARE & BEAUTY RETAIL & SERVICES

125

Franchise Council of Australia

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SANDWICH BAR

34

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$300K+

64

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BOUTIQUE BUSINESS CONSULTING

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Founder Fellow Certified Practicing Accountant

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CONSULTANCY FRANCHISE

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-

$15,000 + GST

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incube.8r 321 Smith Street, Fitzroy VIC 3065 Ph: 0402 286 076 Email: info@incube8r.com.au Website: www.incube8r.com.au

ARTS RETAIL – HANDMADE

2

FCA

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AU $100,000

GLOBAL COURIER AND FREIGHT CONSULTANTS

US50, UK 45, AU 3

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$49,400+gst

$49,400+gst

FRANCHISED COMMERCIAL CLEANING SERVICES

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COMPUTER REPAIRS, SALES & CONSULTING

70

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$18,700

$20,000-$50,000

JUMPING CASTLE DELIVERY & INSTALLATION

35

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154 Salons

FCA

$35K

$160K-$240K

LA PORCHETTA 192 Mahoney Road, Thomastown VIC 3074 Ph: 03 9460 6700 Fax: 03 9460 3099 Email: franchising@laporchetta.com.au Website: www.laporchetta.com

ITALIAN CUISINE LICENSED RESTAURANT FRANCHISE

Approx 80

Franchise Council of Australia & Restaurant and Catering Victoria

LOLLYPOTZ 6/66 Maryborough Street, Fyshwick ACT 2609 Ph: 1300 565 597 Fax: 02 6280 9705 Email: louise.curtis@lollypotz.com.au Website: www.lollypotz.com.au

CHOCOLATE BOUQUETS

28

FCA

$55,000

$70,000

MAGAZINE VENDING

50

None

$29,500 per machine

$29,500

National

FCA, Property Council of Australia, Green Council of Australia

FROM $12,500 + GST

$12,500 + GST

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au FROGS HOUSE WASHING PTY LTD 59 Kowara Road, Somersby NSW 2250 or 630 Louis Bazzo Drive, Ringtail Creek, Noosa QLD 4565 Ph: 1300 363 564 Mobile: 0412 156 940 Fax: 07 5485 0593 Email: frogswash@bigpond.com.au Website: www.frogshousewashing.com.au GELARE CAFÉ 3/26 Bowen Street, Kardinya, WA 6163 Ph: +61 8 9331 1788 Fax: +61 8 9331 1711 Email: info@gelare.com Website: www.gelare.com GO GECKO PROPERTY SALES 1A/28 Pritchard Road, Virginia QLD 4014 Ph: 07 3265 3546 Email: sales@gogecko.com.au Website: www.gogecko.com.au GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 08 8333 1544 Fax: 08 8333 1544 Email: admin@gracewebster.com.au Website: www.gracewebster.com.au HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au HEALTHY HABITS Level 6, 428 George St Sydney NSW 2000 Ph: 02 9224 0466 Fax: 02 9224 9407 Contact: Katherine Sampson Email: franchising@healthyhabits.com.au Website: www.healthyhabits.com.au HUDSONS COFFEE Level 6, 257 Collins Street, Melbourne VIC Ph: 03 8631 7700 Fax: 03 8631 7799 Email: franchise@hudsonscoffee.com.au Website: www.hudsonscoffee.com.au iBALANCE BUSINESS INSTITUTE 4 Queens Road, Mt Pleasant WA Ph: 1300 ibalance (422 526) Fax: 08 9463 1473 Email: Lloyd@ibalance.com.au Website: www.ibi.net.au

INXPRESS AUSTRALIA 8/55 Links Ave, Eagle Farm, QLD 4009 Ph: 1300-Inxpress (1300 469 773) Fax: 1300 030 066 Email: franchise@inxpress.com.au Website: www.inxpress.com.au JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: cleanup@janiking.com.au Website: www.janiking.com.au JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: franchisesales@partycastles.com Website: www.partycastles.com.au JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: chiree@justcuts.com Website: www.justcuts.com

VENDING LOCATIONS AUSTRALIA PTY LTD Level 56, 19-29 Martin Place, Sydney NSW 2000 Ph: 1800 079 990 Fax: 02 8569 0901 Email: sales@magazinevending.com.au Website: www.magazinevending.com.au MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au

126

CAFÉ FRANCHISE

COMMERCIAL CLEANING CONTRACTOR

Approx $6,600 $300,000 - $500,000


FRANCHISE LISTINGS FRANCHISE MOBILE HOSEFIXERS 11 Lear Jet Drive, Caboolture QLD 4510 Ph: 1300 654 782 Fax: 07 5428 1311 Email: don@mobilehosefixers.com Website: www.mobilehosefixers.com

NATURE OF BUSINESS

OUTLETS

EMERGENCY REPAIRS TO HYDRAULIC HOSE

8 Service Centres / 25 Van Operators

ASSOC MEMBER

INITIAL FEE

MIN INVEST

-

Service Centre: $40,000 / Van Operator: $5,000

Depends! Ask us! $150,000

MR RENTAL PO Box 281, Lutwyche QLD 4030 Ph: +61 411 649 594 Fax: +61 7 3622 2800 Email: andrew.roberts@mrrental.com.au Website: www.mrrental.com.au

HOME APPLIANCE RENTAL FRANCHISE

73 across Australia & NZ

FBA, FCA, FANZ

$60,000 EXC. GST INCLUDES FRANCHISE TRAINING

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

200

FCA

$45,000 + GST

$380,000 - $450,000 + GST

NANOTEK (BY ECOWASH MOBILE) Unit 23, 5B Curtis Road, Mulgrave NSW Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@mynanotek.com Website: www.mynanotek.com

MOBILE CAR CLEANING & DETAILING

50 In Australia (140 globally)

FCA, Smart Approved Watermark

$37,400 (exc GST)

$45,000 (exc GST)

RETAIL MAKE UP & SERVICES

0 Franchises, 60 Company owned Australia wide

FCA

$38,000+

$200,000+

CONVENIENCE RETAIL STORES

61

AACS FCA

$59,500 +GST

$350,000 +GST.

REAL ESTATE PHOTOGRAPHY & MARKETING SERVICE

150

FCA

$20,000

$35,000

OPORTO Level 5, 619 Pacific Highway, St Leonards NSW 2065 Ph: 1300 727 129 Email: michellec@oporto.com.au Website: www.oporto.com.au

FRESH GRILLED CHICKEN AND BURGERS

130

FCA

POA

$500K

‘YES’ OPTUS SHOP 1 Lyonpark Road, Macquarie Park NSW 2113 Ph: (02) 8082 9271 Email: yesoptusfranchise@optus.com.au Website: www.optus.com.au/owfranchise

TELECOMMUNICATIONS RETAIL PROVIDER

217

Franchise Council of Australia

$10,000

$250,000

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

108

FCA

-

$210K

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST + Van

PROFESSIONAL HAIRCARE RETAILERS AND SALON

128

FCA

$50,000 Plus GST

$400,000

NAPOLEON PERDIS 90 Euston Road, Alexandria, NSW 2015 Ph: 1300 MAKE UP Fax: 02 8595 0900 Email: franchise@napoleonperdis.com Website: www.napoleonperdis.com.au NIGHTOWL CONVENIENCE STORES NightOwl Support Centre, Locked Bag 3020, Springwood QLD 4127 Ph: 07 3387 8787 Fax: 07 3387 8788 Email: joel.douglas@nightowl.com.au Website: www.nightowl.com.au OPEN2VIEW.COM.AU PO Box 242, Forestville NSW 2087 Ph: 0405 556 704 Email: ken.greeff@open2view.com.au Website: www.open2view.com.au

PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: admin@poolwerx.com.au Website: www.poolwerx.com PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au PROARCH PODIATRY 488 Mulgrave Road, Earlville QLD 4870 Ph: 0438 247 480 Fax: 07 4036 4099 Email: len@finnfranchising.com.au Website: www.proarch.com.au

PODIATRY

5

N/A

$38,000 + GST

$120,000

FAST, FRESH, 100% HEALTHY FOOD

32

-

$50,000

$250,000 - $350,000

REAL ESTATE INVESTAR PO Box 4144, Ashmore Plaza LPO, QLD 4214 Australia Website: www.realestateinvestar.com.au/franchise

REAL ESTATE INVESTMENT ONLINE TOOLS

22

FCA (application pending)

$25,000

$65,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco247.com Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

46

FCA – Franchise Council of Australia

POA

POA

PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.purenat.com

FRESH MEXICAN GRILL

17

FCA Membership

$50,000 Plus GST

$360,000 - $430,000 Plus GST (Food Court Model)

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

38

FCA

$15,000

$100,000

BUSINESS COACHING

15

-

$20,000 + GST

$20,000 + GST + SUC

24 HOUR FITNESS FRANCHISE

8

FCA, FANZ

$35,000

$400,000 inc. Equip. Leasing

MOBILE TOOL STORES

150

FCA

$40K

From $80K

BEDDING RETAILER

71

Franchise Council of Australia

$50,000

From $500k

SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: grant.miles@solomons.com.au Website: www.solomons.com.au

RETAIL FLOORCOVERINGS

72

FCA

$75,000

$130,000

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

40

-

$15,000 + GST

$25,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

80

-

$20,000 (Licence Only)

75 P/W

WORKPLACE BASED SNACK FOOD SALES

41

FCA

$20,000 (Inc. GST)

$90,000 (Inc. GST)

STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au

CLEANING INDUSTRY FRANCHISE

39

FCA

$35,000+GST

$80,000

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com

MOBILE BEAR MAKING PARTIES

3

N/A

$35,000 including 8 machines

<$42,000

$15,000

<$40,000

SALSA’S FRESH MEX GRILL Level 1, 173 Burke Road, Glen Iris VIC 3146 Ph: 03 9508 4422 Fax: 03 9508 4499 Email: franchising@salsas.com.au Website: www.salsas.com.au SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au SMALL FISH BUSINESS COACHING Suite 4, 17 Lawson Street, Byron Bay NSW 2481 Ph: 1300 977 249 or 02 6680 8036 Fax: 1800 198 897 Email: franchising@smallfish.com.au Website: www.smallfish.com.au SNAP FITNESS AUSTRALIA PO Box 3753, Burleigh Town, QLD 4220 Ph: +61 430 604 966 Email: rbarker@snapfitness.com Website: www.snapfitness.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD PO Box 663, Seven Hills NSW 1730 Ph: 1800 762 766 Fax: 02 9624 2445 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: alistairb@snooze.com.au Website: www.snooze.com.au

STACKS OF SNACKS PO Box 1418, Buddina QLD 4575 Ph: 1800 899 000 Fax: 1300 137 751 Email: len@stacksofsnacks.com.au Website: www.stacksofsnacks.com.au

SUSTAINABLE DIRECTIONS 11 The Walk, Mawson Lakes SA 5095 Ph: 0416 097 790 Fax: 08 8121 1835 Email: tony@sustainabledirections.com.au Website: www.sustainabledirections.com.au

ENVIRONMENTAL ADVICE FOR HOUSEHOLDS & BUSINESS

2

Association of Building Sustainability Assessors (ABSA)

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: amigo@tacobill.com.au Website: www.tacobill.com.au

MEXICAN RESTAURANT, BAR AND TAKEAWAY

30

Restaurant Catering Victoria

$50,000

$450.000

THE CHOCOLATE ROOM 7 Crown Street, South Geelong VIC 3220 Ph: 03 5229 6716 Fax: 03 5229 6718 Email: info@thechocolateroom.com.au Website: www.thechocolateroom.com.au

CHOCOLATE CAFÉ

12 in Australia & 15 in India

-

$50,000 + gst plus $25,000 training levy

$225,000

$25,000

$45,000

THE SHED COMPANY FRANCHISING 6/62 Siganto Drive, Helensvale QLD 4212 Ph: 07 5665 9666 Fax: 07 5665 9777 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au

STEEL BUILDINGS SALES AND INSTALLATION

29

Member of the Franchise Council of Australia

TOP SNAP Suite D, 9 Crane Crescent, Mosman NSW 2088 Ph: 02 9969 5832 or Rob Watkin on 0414217019 Email: franchise@topsnap.com Website: www.topsnap.com

PROFESSIONAL PROPERTY PHOTOGRAPHY FRANCHISE

23

-

$39,000 + GST + Equipment

$55,000

AUSTRALIA’S LEADING WRAP FRANCHISE

14 in Aust. + 10 International

FCA

$45K

$250K+ Food Court $375K+ Dine-in Cafe

PETROL AND CONVENIENCE RETAILER

234 outlets Australia wide

$145,000

$400,000

N/A

$50,000 + GST

$150,000 + GST

FCA, FANZ, HIA, MBA

$43K + GST

$43K + GST NIL $200,000 - $250,000

TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: david.elia@trios.com.au Website: www.trios.com.au UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1680 Fax: 03 9413 1401 Email: Joanne.Stewart@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au VILLA & HUT 55 Grange Road, Cheltenham Ph: 03 9584 0333 Fax: 03 9584 0334 Email: admin@villaandhut.com Website: www.villaandhut.com

CAFÉ BUSINESS & FURNITURE Approx.15 at RETAILER present

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph - AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: pbischa@wet-seal.ws Website: www.wet-seal.net

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS

WILD CAKTUS 84 Yarrara Road, Pennant Hills, NSW 2120 Ph: 02 9484 6066 Email: franchise@wildcaktus.com.au Website: www.wildcaktus.com.au WOK ME PO Box 2119, Fortitude Valley B.C. QLD 4006 Ph: 07 3257 7682 Fax: 07 3854 0624 Email: luke@wokme.com.au Website: www.wokme.com.au

58 in Australia, 10 in NZ

CASUAL DINING RESTAURANT

2

-

$98,000 franchise fee

HEALTHY, FRESH, FAST AND FLIRTATIOUS

12

-

$30,000

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A-Z FRANCHISE DIRECTORY

Ali Baba Passionate about Quality? Ali Baba is Australia’s largest mediterranean cuisine food chain serving over 4 million customers per year and with over 50 outlets across NSW, ACT, VIC and QLD. Successful franchise system for 30 years. Ali Baba’s influence of the supply chain the influence creates a good profit opportunity for prospective franchisees. If you are a passionate about food quality, a practical “hands-on” person & thrive on customer satisfaction, then

an Ali Baba franchise is great fit for you.

ALLSAFE Be part of the fastest growing industry on the planet.

Other Benefits include: ➢ Few Suppliers: Deal with only 3 accounts. 75% of a franchise’s operating goods are purchased from 1 supplier & delivered to you. ➢ Relatively Low food preparation: within 60 minutes, a franchise is fully operational on a daily basis. ➢ High customer traffic locations: Benefit from high customer traffic in the food court and being next door to the largest global food brands. For more information about franchising phone 02 9829 8600, visit www.alibaba.com.au/franchise or email franchise@alibaba.com.au today!

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

Allsafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

Allsafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact David Jordan on 07 3268 7233 or 0428 255 723 or visit www.all-safe.com.au and click the Franchise link.

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

B&S

M

OBILE

PENI

N

SH

AR

G

B&S

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B&S Mobile Sharpening is proudly Australian owned. It was established in 1994 and is the market leader in mobile sharpening in Victoria today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay. We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

&S BBEAUMONT TILES

Mob i

ing

and bathroomware!

en

Sharp le are Australia’s Beaumont Tiles favourite place for tiles We also happen to think that ceramic tiles are pretty cool. We are definitely not an ‘average’, ‘corporate’, ‘franchised’ business. We are proudly unique in what we do and how we do it. This doesn’t mean that we do weird things. It simply means that we have held firmly to certain principles. We are still family owned and managed. We believe in honesty and integrity.

128

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $2,000 per week an ATS franchise may be just the opportunity for you. For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

vastly improve their lifestyle as well as take control of their financial future. We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au

We value our staff and we believe in a fair go for all. We have around 80 stores in SA, Queensland, Victoria and New South Wales. 40 are company owned and managed (we call them corporate) and the others are franchised. There is no, ‘us’ and ‘them’ at Beaumonts because whatever we do is for the benefit of all. We all share the same systems, product, price structure, infrastructure and marketing. For the full story contact Trevor Dixon tdixon@tile.com.au or ph 0418 239 875 www.tile.com.au


BREEZE PHOTOS Are you looking for a simple, rewarding home or office based business with low start up & low running costs? ‘Photos on canvas’ is a rapidly increasing market with huge potential. We provide our Franchise owners with everything they need to start producing stunning canvas pictures including a wide format photo printer, high end pc, and adobe software. Our start up cost also includes one week on site training.

Breeze Photos gives you the flexibility to work in a comfortable environment and at your own pace, this can be a hobby business or a full time career, it’s your choice. We are looking for friendly, enthusiastic owners to continue our customer service driven ethos. start up $38,950 + GST • everything you need included • onsite training included • low running costs • can be home office based Call Mark on 1300 88 69 49 or 0404 955 654 Email: info@breezephotos.com.au

BUCKING BULL



A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

 ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.

Business Development Company The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified Franchise Business Managers are able to spend quality

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Carmen Steffens Carmen Steffens is one of the world’s fastest-growing brands in the fashion industry. Carmen Steffens’ high quality, handcrafted products deliver a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand. Founded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide offering a captivating retail experience to discriminating customers, who are style conscious, brand savvy and enjoy being noticed. Carmen Steffens’ successful business model is tested

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net

time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, Telstra T-Life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Cary or Gill on 1300 534 470 or 03 8562 7777 or www.bdcaus.com

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training including development of a business plan and a specific spreadsheet of investment for your city and a real location opportunity: The franchise fee depends on the location and the necessary changes it needs to adapt it into Carmen Steffens standards. For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au.

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A-Z FRANCHISE DIRECTORY

CHEM-DRY Change your lifestyle – from only $14,900 + gst Chem-Dry commenced in Australia in 1986 and are now the largest carpet cleaning franchise in the world, with a network of over 4,000 franchisees. Our reputation for quality carpet and upholstery cleaning has allowed many of our franchisees to attract 60% to 90% referral and repeat business. This means that advertising costs are reduced. Because we don’t need to pour gallons of hot water

onto carpets, our customer’s carpets dry in two hours – not two days and they remain cleaner longer. The US patent office has recently renewed our cleaning method for another 20 years. No other operator can use it. With Chem-Dry, you have access to a system which gives you; Low start up costs No percentage of profits taken – the more you earn the more you keep! The unique patented cleaning process All training & support.

Call 1800 243 637 or email info@chemdry.com.au

CHOOKS FRESH & TASTY Providing the freshest and tastiest barbecue and fried chicken, at the most competitive prices, is what CHOOKS fresh & tasty does best - and you could share in our success!

We are a national company but our stores are operated by locals who enjoy being involved in their community and who support their local sporting teams and other community organisations.

CHOOKS is a ‘low-cost’ operator that carefully examines the most efficient and cost effective way of doing everything. You’ll find most CHOOKS stores in local shopping centres – for lower rent and leasing options – which allows our franchisees to pass on the cost savings with the best quality products at more affordable prices.

At CHOOKS we provide you with training, mentoring and all of the support and encouragement you need to become a successful CHOOKS franchisee.

COMMERCIAL FOOD MACHINERY

At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas.

Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.

CONTOURS A Franchise Opportunity with Healthy Returns! Worldwide success, proven performance, Contours is Australia’s most exciting new business opportunity.

• •

Low start up costs Extensive Australian based support and training Over 150 Contours operating Australia wide Simple business plan Proven performance in 23 countries worldwide Innovative and unique approach to women’s fitness BRW list Contours as the franchise to watch in the next 12

For further information contact Steve Hansen, Chief Chook, on 1300CHOOKS or franchising@chooks.com.au, or visit www.chooks.com.au

Contact Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au www.cfmvic.com.au

months. Contours’ is the leading women’s express fitness franchise in Australia. Contours’ is for real Australian women. Offering a convenient, affordable, friendly and supportive environment no matter what shape they are in. At Contours, our innovative program circuit takes just 29 minutes, including warm up and stretching, so members are in and out in no time. Call 02 8353 5203 for more information or visit www.contoursfranchise.net.au

Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,

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reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : ccrawford@klemms.com.au Web : www.cupanutz.com.au


Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.

With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au www.documentsolutions.com.au

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

the work suitable to their family needs.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future.

ESSENTIAL BEAUTY An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.

Training is not only encouraged, but essential.

Ezyaccounts

training and other ongoing support.

Participate in a market with 43% growth in 2009 and 2million potential customers for cloud business solutions and services. Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $15,000 and $30,000.

Regional Franchisor

Service Franchise As a service franchisee you’ll be able to grow your own business under the EzyAccounts brand. You will receive support from the central national organisation, as well as from your local regional director, assisting you with all aspects of your business from client acquisition, to

Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system. For more details on this opportunity email us at info@essentialbeauty.com.au or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty

As a regional master franchisor you’ll manage and provide support to the service franchises in your region. You’ll also play a very active role in the local management and market development of EzyAccounts. This option is only available for the right candidate, but is a very rewarding business opportunity. With some very exciting earning potentials. For further information, visit www.ezyaccounts.com, email oliver.hunt@ezyaccounts.com or call on 0410 465 884.

fancy fillings Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,

wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.

!

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FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning

FROGS HOUSE WASHING Friendly, Reliable, Old Fashioned, Good Service. Frogs have been operating since 1996 and regarded as market leaders in Exterior House Washing and High Pressure Cleaning. Frogs is a well-established company with a strong recognised brand name. Large domestic database with continuous repeat business, highly recommended and demanding in the real estate market. Established in New South Wales, Victoria and penetrating in Queensland Sunshine Coast. Family owned and run business with in-house call centre, marketing, advertising and leads supplied. Frogs are looking for dedicated

Geláre Geláre cafés specialise in super-premium ice creams, frozen yoghurts, sorbets, smoothies, waffles and coffee. Geláre ice cream is unique because it is much creamier and thicker than Italian ice cream. Free of artificial preservatives, colours, sweeteners and hydrogenated fats, Geláre ice cream is made with natural ingredients. Not fluffed with air, every tub of Geláre contains more ice cream by weight than other brands. Each store bakes its own cones and waffles, and all the products are exclusive to Geláre outlets, which are

company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.

franchisees who enjoy working out doors in the fresh air and the benefit of controlling your own business in this satisfying and never ending cleaning business. Fully equipped Ute and comprehensive four weeks training is included in a very affordable package. No flat fee to be stuck with, pay a percentage for all work completed only. Big-ticket items. A master franchise investor wanted with franchise experience to control all Eastern and Western Territories in NSW. Contact Len Calvi (Manager) 02 9963 1383 or email frogswash@bigpond.com.au

contemporary with architecturally designed interiors. Geláre is a federally trade-marked name which can only be used with Geláre products. There are currently 15 franchised outlets in Australia – mainly in Western Australia, and one in Victoria and plans to expand further into the eastern states. Geláre also has outlets in Singapore, Indonesia, Hong Kong, China and Malaysia. Geláre is seeking to answer demand by expanding its market through franchising, whilst maintaining a constant commitment to produce quality and consistency throughout the system. For further information visit www.gelare.com

GO GECKO PROPERTY SALES JOIN THE REAL ESTATE REVOLUTION

HOW CAN WE DO IT FOR THE PRICE!!!!

GO GECKO is a full service Real Estate Franchise rivaling the traditional system with a fixed price commission. Our fixed price commissions ensure that home sellers save money when selling their property. A GO GECKO franchise has a major advantage over their competitors with a very clear point of difference.

Higher turnover and lower cost structures ensure greater profitability, even at a lower fee. This is a powerful format used by companies around the world to establish market dominance, just look at Wal-Mart and Virgin for examples.

HOW SUCCESSFUL HAVE WE BEEN!!!! Since Jan 2005, 10 offices have opened in New Zealand and 36 in Australia.

GRACE WEBSTER RECRUITMENT Run your own recruitment business.

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources.

Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies.

• Build a business you can eventually sell, cashing in on your contacts and relationships.

• Enjoy impressive back-office administrative support; including invoicing, bills and payroll.

To find out more, visit our website at www.gracewebster.com.au/info or phone the Director, Mark Wylie, on 08 83331544 or email admin@gracewebster.com.au.

• Benefit from professional marketing and media buyingpower with reduced advertising costs.

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Go Gecko Franchise territories are available all over Australia & New Zealand. For further information call 1300 FRANCHISE, email Kevin@franchiseselection.com.au or visit www.gogecko.com.au

With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business.


HAIRHOUSE WAREHOUSE

services has proven highly successful.

The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

Hairhouse Warehouse is embarking on an aggressive

The combination of the largest range of hair & beauty products along with professional salons and beauty

email franchising@hairhousewarehouse.com.au, or

expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au

healthy habits Healthy Habits is Australia’s #1 Sandwich Bar brand. With 34 stores in QLD, NSW, ACT & VIC we have been listed as one of BRW’s Fastest Growing Franchises for 5 consecutive years. Our speciality is sandwiches, but we also offer fresh salads, yoghurts, Rainforest Alliance Certified™ espresso coffee, and an array of other healthy foods that provides our customers with a great choice for breakfast, lunch & dinner.

has been built on securing quality sites, reinforcing our strong brand within the market place and providing our Franchise Partners with the knowledge & tools to build a successful business.

Now part of the Dymocks Group of Companies, our success

Find out more about the fantastic Healthy Habits opportunity by visiting the Business Development Company’s stand at the Melbourne Franchise Expo (Fri 20th – Sun 22nd August). Speak directly to Managing Director & Founder, Katherine Sampson at the Expo on Fri & Sat (11am – 2pm) or call 02 9224 0466 & visit www.healthyhabits.com.au .

Hudsons Coffee

other and share likeminded business goals.

Hudsons Coffee is a young and dynamic franchise introduced in Melbourne, Victoria in December 1998. It has grown from having one store on Elizabeth Street to now having over 60 stores across Australia with 32 franchisees.

Head office support staff and field consultants take a genuine interest in individual franchisees offering training in all areas of the business including producing quality coffee, customer service, staff management, accounting, ordering and operations.

At Hudsons Coffee we believe that behind every great coffee is a great person with a real passion for real coffee, just like us! We place great importance on franchise selection and ensure we match the right franchisee to the right site. This has resulted in a dynamic, satisfied team of franchisees that are a great support network for each

The franchise is expanding in Australia with sites selected in a range of areas including central business districts, hospitals, regional areas and airports.

ibalance® business institute

planning industry and SME’s,

We have 3 successful store models including Food Court, Express Kiosk/Juice Bar and Café-Lounge-Bar which provides the flexibility to suit any environment.

ibalance® business institute is a boutique business consulting franchise that offers a unique business model that gives the franchisee recurring yearly income. Franchisees can be home based and are given a 100% money back guarantee on the initial franchise fee. There are NO marketing fees and the business model is based on performance based franchise fees. The franchisees work within the accounting, financial

If this sounds like your perfect cup of coffee visit www.hudsonscoffee.com.au or call Finella on 03 8631 7710 to find out more.

Government grants are available for businesses that qualify and the franchisee could benefit from the $20,000 government grant. All training is undertaken by the founder and the franchisee will have their own money making marketing website. If you are sick of the corporate life and want to help people build dream businesses then contact the founder at lloyd@ibalance.com.au or call 1300 ibalance (422 626) www.ibi.net.au

i-FRANCHISE YOU i-Franchise-You is offering its unique Franchise Consultancy at an introductory price of $15,000+gst for all States. This is, we believe unique in the franchising industry. It offers the opportunity to get involved in the billion dollar franchise industry for a very low entry cost. All training is provided as well as clients to get you started, we at i-Franchise-You offer a full service to our clients, all Documentation, Websites, SEO,

Site Selection, Advertising, Marketing, Potential Franchisee selection, and much, much, more. Our i-Franchise-You franchisees, can expect to make between $100k-$200k a year with the potential to earn a lot more and all for a low $15k+gst. As we like to say, ”it doesn’t get much better than that” We have been in the business for quite some time and are now looking to expand our business throughout Australia and New Zealand.

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in.cube8r gallery in.cube8r gallery was designed as a platform for emerging and new artists and designers to trial their handmade ideas and product against the general public without paying any commission on their sales. 100% of the purchase price goes back to the artist. This concept is unique, we are the only business like it under the FCA Artists working in any medium can lease out display space and glass cubicles at a small weekly cost on a 3 month term creating a vibrant and eclectic mix of quality handcrafted products which deliver a level of exclusivity, beauty and unique style that cannot be found in no other brand, shop or gallery.

Each in.cube8r can house up to 100 participants. The returns are awesome! This successful business model is tested and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training to make them feel confident as their own boss in business for themselves, but not by themselves. Over the short 3 year period in which in.cube8r has operated, we have gained a worldwide following, just google in.cube8r! We are the one-stop-shop for all gift, accessory and selfembellishments …no commission means great value :: incube8r.com.au

inxpress

The concept is simple: the franchisee sells the discounted courier and freight services to the customer, the carriers provide the collections and delivery of the packages, then the franchisee provides the local personalised customer service.

office responsibilities. This allows you as a Franchisee to focus on selling and building strong and lasting relationships. The customer receives unparalleled service along with the reliability from the top carriers in the industry, all at a discount. The carrier’s services are sold and managed by a sales force that they do not have to hire, train, or compensate. The franchisee profits by providing these services to both the carrier and the customer. Everyone wins!

One of the unique characteristics of our model is that the Franchisor takes away the majority of your back

For more information please call 1300-INXPRESS (1300-469 773) or email franchise@inxpress.com.au

Inxpress is a sales and business management freight consultancy franchise. Operating in a particular geographical area, but not limited to an exclusive territory.

JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning which has once again ranked in the “Top 10” of Entrepreneur Magazine’s influential “Franchise 500.” Jani-King has consistently been ranked “the World’s #1 Commercial Cleaning Franchise” by Entrepreneur for over 23 years. And it’s easy to see why when for just $13,700 ex GST you can become a Jani-King Franchisee that’s backed by professional training, uniforms, systems and support.

So clean-up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking. com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom. www.janiking.com.au

JIM’S COMPUTER SERVICES

We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

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Already more than 1,200 Jani-King Franchisees are cleaning-up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire.

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email enquiries@jimscomputerservices.com or for further information go to: www.jimscomputerservices.com

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853


JUST CUTS You don’t need to be a hairdresser to be part of the largest hairdressing network in the Southern Hemisphere. With over 150 Salons servicing 60,000 clients a week, Just Cuts™ offers you full training and ongoing support.

provided by an experienced team of professionals that work with you to build your business. The Just Cuts™ business model suits multiple site ownership, and with 44% of our franchisees owning more than one outlet, you have the opportunity to grow your own network.

This is a unique business opportunity with a fixed, flat fee royalty, and also includes a comprehensive retail component. Full training and ongoing support is

Contact Chiree Craig for more information 1800 334 498 www.justcuts.com

LA PORCHETTA Eat, Live, Love… Italian Every La Porchetta restaurant uses only the best quality ingredients to make our famous pizza and pasta, as well as our great range of meat, poultry and seafood dishes for cook it-yourself, at home prices. La Porchetta’s full-range menu has something to suit everyone’s taste - and their budget.

Owning a La Porchetta franchise means more than owning a business - it means you’re part of Australia’s fastest growing, independently owned Italian restaurant franchise. With over 25 years’ experience and approximately 80 locations located in Australia, New Zealand and Indonesia, La Porchetta leads the way as Australia’s favourite value-for-money Italian restaurant.

La Porchetta has tried and tested systems in place including fully comprehensive training, manuals and on-going field support.

For franchising enquiries, visit www.laporchetta.com and fill out a franchising enquiry form or email franchising@laporchetta.com

lollypotz

learning from proven success.

A fantastic opportunity to join Australia’s latest and fastest growing gift sensation!

Lollypotz has a very well developed system and website to support you and has supply arrangements with some of Australia’s premier chocolate suppliers. You will receive excellent training, induction and ongoing support and will have 12 months to develop your territory before opening a retail shop.

With franchises available in South Australia, Queensland, Tasmania and throughout Australia in both City and Regional Areas. Lollypotz franchise owners make and deliver beautiful chocolate bouquets in their large and exclusive territory. They even make money if a customer from within their territory orders a bouquet anywhere else in Australia. With over 25 established businesses in Australia, you will be joining an established and supportive team and

For further information about this very exciting new opportunity contact: Lia Barnes, The Franchise Shop Ph: 1300 139 557 enquiries@thefranchiseshop.com.au

Magazine Vending Magazine Vending provides innovative magazine vending machines, which, to date, have been unavailable to anyone else in Australia. The machines take cash and credit card. Magazine Vending, features a high profile Magazine portfolio of more than 60 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Woman’s Day, Cosmopolitan, Dolly, NW and Top Gear. Magazine Vending provides ongoing support to all distributors including locating top locations, follow up and support with ordering stock, and the ongoing administration to make sure clients gain maximum return.

Magazine Vending also arrange a complete logistical solution making this business easy to operate. The company supplies stock at no cost, and you may return any unsold stock at no cost to the distributor. Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact sales@magazinevending.com.au

MASTERCARE FRANCHISING

• Access to a healthy and growing national client base

Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 40 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves.

• Excellent ongoing training and support, and

Benefits include: • A well-known and trusted brand • An affordable financial investment

• The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

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MOBILE HOSEFIXERS

• A great lifestyle and work/life balance

Mobile HoseFixers offer a 24 hour / 7 day emergency hydraulic hose breakdown service to industry. We currently have 7 Service Centres and 25 Van Operators with plans to expand nationally. Do you want a business opportunity that offers the following benefits: • Be your own boss • Rewards for your efforts • Ongoing support • Growing exposure across Australia • Working with tools in a changing environment • Working at different worksites everyday

The franchised Service Centres are a second tier to the system. They offer:

MR RENTAL

Mr Rental provides not only a tried and true successful business model but represents an opportunity to join a positive culture founded on empowering people to grow personally and professionally within their own community.

Experience the Magic of Recurring Revenue with a Mr Rental Home Appliance Rentals Franchise. Mr Rental is an international franchise group, specialising in the medium to long term rentals of items such as fridges, washers and TVs from 73 locations throughout Australia and New Zealand.

• Guaranteed sales to the operators • Development of retail sales through the centre • Financial rewards from each van operator working from your centre Contact Don Shaw on 1300 654 782 or email don@mobilehosefixers.com for more information. Some areas only have limited opportunities, express your interest now! www.mobilehosefixers.com

For more information contact Andrew Roberts from Mr Rental on +61 411 649 594 or +61 7 3622 2888.

Mr Rental is a 5 day a week business that can be operated by two people initially. No experience required; full training and ongoing support provided.

Also visit our website at www.mrrental.com.au or www.mrrental.co.nz . Email andrew.roberts@mrrental.com.au

NANDO’S

Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business.

Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family. The Nando’s family originated in Johannesburg, South Africa more than 20 years ago and landed on Australian shores in 1990. Proudly flying the PERi-PERi flag in every state, Nando’s continues to open new restaurants every month. The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our family-like spirit. The

In particular, Nando’s franchisees are exposed to a brand with a fun and irreverent personality, with advertising campaigns that stand out from the crowd, and public relations that are headline-grabbing.

NANOTEK – by ecowash mobile

A complete range of services ensures a broad client base ranging from individual car owners, through to car dealers and corporate fleets.

Nanotek is the evolution of ecowash mobile, the global leader in mobile car cleaning and a multi-award winning international franchise operation with over 140 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA. With an exclusive product range based on liquid polymer nano-technology, the entire Nanotek car cleaning process is eco-friendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park, on the street or even on the showroom floor.

Napoleon Perdis Napoleon Perdis is a 100% Australian owned and operated makeup cosmetics company and franchise system. Recognised as Australia’s #1 Makeup retailer with over 15 years experience in pioneering makeup retailing within concept store and makeup bar environments. We currently have in Australia over 675 stockists, 35 prestige David Jones Department Store counters and 60 successfully operated concept stores.

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• Support to the operators

For more information, please call us on 03 9385 0777, email info@quantumconsulting.com.au or visit our website at www.nandos.com.au

Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.mynanotek.com, call 1800 nanotek (626 683) or email franchises@mynanotek.com

The makeup recommended to the customer is prescribed of course to her by makeup artists that look runway ready and are trained by Australia’s largest makeup academy, founded by none other than Australia’s leading makeup artist. Decide now to become part of our much loved and respected brand and benefit from our passionate customer following. Make life more rewarding and starting a business less difficult and risky with our proven operating system.

Napoleon Perdis is a clean, creative, fun and enjoyable business helping women bring out the celebrity within.

Napoleon Perdis are now seeking passionate people who are looking at driving a franchise business to success.

Seize opportunity today and reap the rewards when each customer purchases a treasure chest of makeup from you.

For all enquiries please contact franchise@napoleonperdis.com or 1300 MAKEUP.


nightowl One of Australia’s leading franchise systems, NightOwl Convenience, is offering highly motivated individuals the opportunity to join the successful convenience retailing franchise. NightOwl is expanding into key sites throughout Australia, with territories now available in Melbourne, Sydney, Brisbane, the Gold Coast, the Sunshine Coast, and regional areas. We have a number of Greenfield sites available from

open2view Open2view is an Australia-wide ‘one stop shop’ for real estate photography and marketing services. Local franchisees deliver exceptional photography services with a 24 hour turnaround. Working from fullyequipped Open2view branded vehicles, photographers provide 20m elevated pole photography, floorplans (interactive), walkthroughs, virtual tours and fantastic customer service. Franchisees develop close working relationships with local real estate agencies, advertising companies and

OPORTO Oporto is a 100% Australian owned fast food franchise that specialises in fresh grilled chicken and chicken burgers. Oporto opened its first store in North Bondi in 1986, stunning the locals’ taste-buds, with its unique flavour profile. It quickly gained a growing army of fans, establishing the first franchised store in 1995. Today Oporto has over 130 stores in Australia, New Zealand, UK and China, serving over 13 million customers per year.

‘yes’ OPTUS The yes Optus Franchise has grown to 217 stores with over 60 Franchisees nationally since operations began in March 1995. The Franchise has national representation, fully supporting the Optus ‘yes’ brand as our premium retail distribution to market. The ‘yes’ shops utilise digital media and allow customers to experience our Telecommunications products in store. The goal of the Franchise is to provide Australian

$400,000 +GST including full fit-out and franchise fee. We also have a number of established sties with full financials available from $250,000 +GST to $950,000 +GST. If you have a passion for retail and a burning desire to be your own boss and run a successful business, we may have the perfect opportunity for you. Register your interest today by phoning Joel Douglas, NightOwl Franchise Sales and Development Manager on 0403 188 027 or visit nightowl.com.au.

property developers. Open2view’s website receives around 80,000 visitors each month who view the professional images of residential and commercial property supplied by the 175 plus franchisees. The company is looking for people who are selfmotivated, enthusiastic, good communicators, have an interest in photography and are computer literate. Prospective Open2view photographic franchisees should visit the website at www.open2view.com.au to get a feel for the quality of the work, then call Ken Greeff on 0405 556 704 or email ken.greeff@open2view.com.au.

Oporto has developed into a strong player within the quick service restaurant market over the past 2 decades and this growth is set to continue. Opening an average of 15 stores a year has ensured Oporto are one of the few companies to have featured in the BRW Fast Franchise Issue every year since its inception in 2004. To be a part of this Aussie success story contact Michelle today on 1300 727 129 or visit www.oporto.com.au

consumers with easy access to the highest quality telecommunications products and services. This is achieved through a nationwide, strategically located retail network. With a low 10K franchising fee, great start-up incentives, as well as ongoing training, marketing and advertising support mean anything’s possible when you join the Optus franchisee family. To take part in our success, register your interest at optus.com/owfranchise or email us at yesoptusfranchise@optus.com.au

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au

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POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on joinourteam@poolwerx.com.au.

PRICE ATTACK As the authority in hair for over 20 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and the biggest range of professional haircare products.

receive support in every aspect of your business including extensive national advertising campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. With new owners, a new corporate identity and new store design, now is the ideal time to be part of the excitement and renewal at Price Attack.

As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and

Call Scott Buckman for more information on 1300 854 484 or email franchising@priceattack.com.au

PROARCH PODIATRY

• Effective treatment plans that work and provide pain relief

Proarch Podiatry is the only franchised podiatry business in Australia and is a past winner of the prestigious MYOB Queensland Government & Telstra Small Business Award. Being an owner of a Proarch Podiatry business is a step in the right direction if you’re serious about providing professional podiatry care. At Proarch Podiatry we have: • A proven marketing strategy – We step all over your opposition • Simplified systems so you can concentrate on your patients, not the paperwork.

• We use state of the art computerised equipment • Our own unique foot supports (orthotics), called Proarch Foot Supports Proarch Podiatry has become the leading light of the podiatry profession and is paving the way on how podiatry should be done, and best of all, your patients will benefit. Contact: Len Ferguson Phone: 0438 247 480 Email: len@finnfranchising.com.au Website: www.proarch.com.au

Pure + Natural

!

In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.

Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.

We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.

If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.

Real Estate Investar

the opportunity to create substantial income by providing them with a highly profitable technology platform they can use to build an online investors tools and resources business. They do this by establishing a network of property industry resellers (affiliates) who promote our products to their clients all over the country. You can expect to earn $130,000 $250,000 in year 1.

Real Estate Investar is a pioneer in creating and developing online tools that simplify property investment. This online technology has been specifically designed to empower property investors by enabling them to search, analyse, value, and track real estate investments using technology and information that was once only available to agents and valuers. We are giving experienced, passionate sales partners

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We have created a successful team of passionate sales partners who want to make our business their business across Australia and New Zealand.


RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a

successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

SALSA’S FRESH MEX GRILL Salsa’s Fresh Mex Grill is a fresh take on traditional Mexican food – it’s all about fresh ingredients, authentic Mexican flavours and service with a sombrero!

A sizzling product teamed with the brains behind Boost Juice’s phenomenal success has given Salsa’s the platform to grow by 300% over the past year.

Our salads, guacamole, salsas and marinades are prepared from scratch every morning. And meat and vegetables are cooked to order on a sizzling Mexican barbie. Basically our burritos, nachos, tacos and salads rock with feisty flavour.

With an aggressive marketing campaign, a growing fan base and prime retail space, it’s the Boost Investment Group’s aim to open 20 new Salsa’s this year.

Janine Allis, founder of Boost Juice, has her sights set on the next big thing in franchising and it’s fresh, fast, flavoursome Mexican.

Join this fast-growing Mexican revolution now by contacting the Salsas Franchising Team on (03) 9508 4422 or franchising@salsas.com.au

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

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Small Fish Business Coaching Want to make a difference in business? Small Fish Business Coaching was established in 2006 and now has coaches Australia-wide as well as in the USA. We are expanding further and are keen to attract and recruit new business coaches to work with us - building their own practice as a Small Fish Business Coach. This is a lifestyle business with an opportunity to enter this growing industry with low risk and minimal capital outlay - for the right person. There are good profits to be made in this high-value business.

SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SOLOMONS FLOORING Why Solomons could be the key to your future? • Our brand is a national icon. • Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value

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Training & Support Training - Initial 5-day in-house Induction Training Program with ongoing weekly training, online learning and 1:1 Mentoring plus ongoing support Marketing - Initial 3-month marketing “Kick Start” campaign, plus ongoing centralised marketing support Systems - Fully integrated web presence including CRM, intranet and business systems as well as automated payment and direct debit system For more information: PHONE: 02 6680 8036 EMAIL: franchising@smallfish.com.au

WEBSITE: www.smallfish.com.au/franchising

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation • Many franchisees are absentee or semi-absentee owners Easy to market • Ready-to-go, proven sales & marketing support Contact Roz Barker +61430 604 966 www.snapfitness.com.au 1800 SNAP GYM

messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email grant.miles@solomons.com.au


Southern Cross Chauffeur Drive Clean and Simple – One man business!

3. Flexible working hours:

Simply run your own car and look after your clients, the booking and accounting chores are handled for you.

We work with you. Whether you’re “Early to Bed” or a

Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

You can also hire a driver to keep your car on the road and

“Night Owl”, the extent of your availability is very flexible. your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road from $25,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

John Kapnias on 0419 341 319 / 03-9371 2601 or

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STACKS OF SNACKS Love chocolate? Stacks of Snacks is the worlds largest provider of snack boxes to workplaces. This Confectionery Franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service over 30,000 Australian workplaces with their confectionery and snacking needs. Our size, buying power, systems and expertise allow you to achieve greater profits and success. Stacks of Snacks mobile franchises offer the individual

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

To find out more contact our Franchising Director john@vha.com.au

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The mobile confectionery franchise offers a low cost/high profit entry into the confectionary business as it does not require the expensive machinery normally involved with most vending franchises. Stacks of Snacks is a turn key operation and the franchisor assists in all aspects of setting up operations of your business. Please consult our web site or contact us as to which areas are remaining. Ph 1800 899 000 or www.stacksofsnacks.com.au

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

STUFFLERS

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit www.stufflers.com or email franchisesales@stufflers.com.

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

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SUSTAINABLE DIRECTIONS Are you interested in joining the fast growing “GREEN” economy? This is an opportunity to establish your own home based mobile business that works with small business owners to reduce their carbon emissions. Sustainable Directions is a home based business that provides advice to small business operators to help them reduce their carbon footprint whilst also reducing their operating costs using a suite of proven sustainable business techniques. We are looking for highly motivated individuals to expand this service on a national basis. All training, templates, software, uniform, business development strategies,

measuring tools and carbon calculators are included in the initial investment. Ongoing support is also provided to ensure Franchisees keep up to date with current “green” initiatives. Business experience and a passion for the environment is essential. For more information visit our website at www.sustainabledirections.com.au Price Range: < $20,000 Contact: Vicki Prout Phone: 08 8272 8488 Email: vicki.prout@sherpagroup.com.au

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various restaurants as

the chocolate room the chocolate room is a specialist chocolate indulgence café – we offer a unique chocolate experience inspired by the magnificently decadent chocolate shops in Brugge, Belgium. the chocolate room uses only the finest chocolate from Belgium and the very best Italian drinking chocolate in 23 flavours, beautiful coffee, icy cold frappes, chocolate fondues, chocolate melting pots, waffles with strawberries and hot chocolate sauce and our piece de resistance – handmade chocolates from award winning chocolatier Cacao!

well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 30 Taco Bill restaurants in Australia and 26 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email amigo@tacobill.com.au

the chocolate room has developed from one boutique café in Geelong, Victoria in 2006, to a Franchise network of 12 stores throughout Australia and 15 in India. the chocolate room’s brilliant team of professionals provide all the assistance you would imagine that comes with a professional franchise – site selection, fit out, staff selection, training and ongoing support. For all franchise enquiries visit www.thechocolateroom.com.au or call or email our national support office (03) 5229 6716 info@thechocolateroom.com.au

THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company.

them a net capital profit in excess of $400,000, after paying

Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell.

Named as one of the top eight franchising companies in

CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise. Three weeks later, the Franchise was sold for $495,000 giving

the initial Franchise fee plus all the set-up costs.

Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our Website www.theshedcompany.com.au for more information

TOP SNAP property photography We are a professional real estate photography franchise, with territories available across Australia. We are renowned for the outstanding quality of our photographs, which thanks to powerful custom-built technology, are professionally retouched and delivered direct to clients within 24 hours.

training and ongoing support will be provided, along with ongoing marketing and technical support.

We offer standard, elevated and aerial property photography, in addition to virtual furniture, floor plans and virtual/ photographic property tours with voice-overs.

Top Snap is growing strongly, so don’t miss the opportunity to change your life and own a business you truly love.

Our franchise start-up costs are competitive, and no photography experience is needed, as comprehensive

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A Top Snap franchise is the perfect fit if you are looking to enjoy a fantastic lifestyle and build your own valuable business.

Contact Top Snap on: 1300 TOP SNAP (1300 867 762) or Rob Watkin on 0414 217 019 or email franchise@topsnap.com www.topsnap.com


Trios Love for great tasting wraps! More and more Australian consumers are looking for a healthy alternative to traditional fast-food. Trios is the leading wrap authority in today’s rapidly growing healthy fast food industry. We achieved this by offering a range of delicious, nutritious items with signature flatbread wraps and delicious fillings, salads and hot potatoes which appeals to a broad demographic and a wide spectrum of customers tastes!

and is offering high calibre, highly motivated people opportunities to own a successful food franchise. Trios has a very strong customer service ethos and is perfectly positioned to expand with Australians’ changed eating habits, but importantly more so on an international level. For further information contact David Elia on 03 9370 5833 or apply online franchising@trios.com.au. You can also find out more about a Trios franchise opportunity at www.trios.com.au

TRIOS is expanding into key sites throughout Australia

• 50% Accredited Finance • FCA MEMBER

UNITED PETROLEUM

committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 230 United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately

Villa & Hut Make It Your Success Story The Villa & Hut Kafe concept is a recognised success story and is one of the fastest growing independent cafe brands in Australia. We’re very privileged to make the BRW 2010 Fast Franchise list as Australia’s Fastest Growing Cafe Franchise, coming in as the overall 6th fastest. We may be fast but Villa & Hut isn’t an overnight success; it’s taken us over 10 years to get there.

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Joanne Stewart on (03) 9413 1680 or download an Expression of Interest Form on www.unitedpetroleum.com.au Vendor Finance Available / FCA Member

A Villa & Hut Kafe is now the most exciting franchise opportunity in the coffee & food concept industry. Our menu is inspired from travel and flavours from around the globe and is bursting with fresh and healthier choices. You will always find good food, award winning How’ya Bean coffee and our famous chai latte. Limited homewear and kafe franchise locations available now. To find out more contact admin@villaandhut.com 1300 792 532

WET-SEAL

from our operations, technical, sales, marketing and

Your waterproofing & underfloor heating experts.

IT departments, a full administration service and all required equipment - all for a very low entry cost that will give you unlimited opportunities to expand on your initial investment.

Become a Wet-seal franchisee today and enjoy the benefits of owning and operating your very own business using proven systems. There is no need for you to worry about being out on your own though as you will have the knowledge that you have constant support and backing by a national fast moving business. You will be provided with comprehensive start up and regular on-going training, full support

Various areas available. Contact Peter Bischa on 1800 025 081 in Australia or 0800 436 000 in New Zealand to find out how you can become a part of this waterproofing and underfloor heating industry leader.

wild caktus Wild Caktus is new to franchising and has a proven business model that has evolved over years of industry experience. The Wild Caktus menu is unique and offers differentiation and repeat customer visits. We are now ready to expand and are looking for outstanding people to share in our success. We need people of high integrity who are prepared to work hard and who can absorb the daily-grind of operating a high volume operation where attention to detail is paramount.

We provide superior initial and ongoing training as well as operational assistance to ensure successful outcomes. We also provide site selection and fitout assistance and we boast world’s best IT systems that also includes full online ordering and promotional facilities. The bottom line is an outstanding ROI. Go to our website at www.wildcaktus.com.au and see our Franchise Information Document for more details, or call Tony Fraser on 0447 710 045.

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WOK ME

Wok Me gourmet noodle bars offer an experience - not just a meal. Our system offers potential partners the opportunity to join a proven business model, which continues to enjoy the benefits of the consumer demand for healthy, tasty and convenient food choices.

Noodle Bar

summing up the Wok Me culture. We put a great emphasis on the enjoyment factor, for both our staff and customers. Working as a team, the Wok Me culture sets us apart from our competitors. If you are serious about making money in a booming industry, we want you! Be the envy of your friends in an economic climate where CASH IS KING!

Wok Me lives by its war cry of HEALTHY, FRESH, FAST AND FLIRTATIOUS!

Set up costs for a turn key operation vary from $180,000 to $250,000.

Our food is healthy and freshly made in front of our customers. It’s served fast with a flirtatious attitude,

For further information call 07 3257 7682 or visit www.wokme.com.au

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30


Australia’s best mobile franchises for parents

made by you

Stufflers™ - Made by You

Jumping J-Jays®

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.

Jumping J-Jays started in 1997 and has quickly become the world’s largest inflatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.

Email: franchisesales@stufflers.com Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!

Email: franchisesales@partycastles.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au

&IND#HINA3UPPLIERS Dear Franchisor, My name is John Newton and I have been a franchisor for 10 years and have been supplying our franchisees from China for 5 years. I’d like to help you cut your costs and improve your supply by helping you buy direct out of China.

What I can offer you:

* * * * *

Production management team No Middle Man. You go DIRECT Established factory connections Made to your specifications Experience in locating suppliers

Examples of Savings ITEM

CHINA

AUST

30 Trailers 8’x5’

$30K

$68K

Printing Order

$64K

$235K

Custom Machine

$15K

$108K

50 x Pallet Racks

$12K

$26K

Call me to discuss

0414 237 573


Business Franchise AUS & NZ Jul/Aug 2010