$7.95 AUD (INC. GST) $9.95 NZD (INC. GST) VOL 04 ISSUE 03 march april 2010
AUS TR ALIA
The magazine for franchisees
time to JOIN THE
GREEN TEAM SO YOU WANT TO
BE THE BOSS? TOP CHOICES FOR 2010
MOBILE & RENT FREE WAY TO GO! LATEST NEWS
FINANCIAL ADVICE FROM THE BANKS
TOP LAWYERS ADVICE
Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway courier franchise can help you take control of your future. As a market leader in the provision of nationwide courier services, Fastwayâ€™s award winning franchisees enjoy low start up costs, a guaranteed income package, no weekend work and unparalleled business support.
So, if youâ€™re ready for a positive change, contact your local Fastway franchise today on 1300 FASTWAY.
Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.
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64 On the Cover 11 Cover Story
AllSafe Energy Efficient Products - Greening Our Future
44 Be the Boss. Do You Really Want To Do It?
Richard Evans, Conroy Llewellyn & Evans
64 Mobile & Rent Free Franchises: Way to Go! 122 Top Franchise Choices for 2010
Tony Maddock, Franchise Selection
Franchises in Focus 30 Steamatic - Specialist cleaning and recovery service
march / april 2010 Expert Advice 12 Bank Accreditation – How it can help your franchise system grow
22 24 38 50 54 72
Darryn McAuliffe, NAB
Franchising: 2010 Forecast Looks Fine
Steve Wright, Franchise Council of Australia (FCA)
During Uncertain Times You Can Depend on Franchising! George Yammouni, Chairman, FCA
Boost Your Love For Your Work. Tips From the Founder of Boost Juice Janine Allis, Boost Juice
Financial Advice: Do the Research to Reap the Rewards
Rod Nuttall, CBA
Legal Advice: Protecting Your Territory. Questions to Ask Your Franchisor
John Sier, Mason Sier Turnbull
Examining an Existing Franchise Phil blain, Business Development Company
76 80 88 94 98 102 106 110 114 120
For Yourself Not By Yourself: One-Man Band Success Tips
16 B&S Sharpening
Katherine Doe, Action Coach
18 Snap-on Tools
Legal Focus: How to Avoid the Cartel Trap
20 800 degrees
Richard Westmoreland, HWL Lawyers
26 La Porchetta
Network and Grow
28 Pack N Send
Andrew Kelly, Franchise Careers.
Maximising Your Potential in 2010
Tania Allen, Vision Alliance.
40 Nanotek – by ecowash mobile
Forecasting Sales: How Much Will You Sell?
48 Thrifty Australia
Peter Buckingham, Spectrum Analysis
Buying a Resale Franchise Business
42 Trios 52 Garage World & Shed Boss
Ahmet Ali, AA Real Estate & Business Brokers
ACCC. Common Contractual Issues in Franchising
70 Solomons Flooring
Dr Michael Schaper, ACCC
What Did Retail Franchisees Get For Christmas?
78 United Petroleum
Russell Zimmerman, Australian Retail Association
82 Wild Caktus
No Business Can Operate Without Sales
84 Rent The Roo
Vaughan Tombs, Sales Training
Franchise Expo 2010
86 Commercial Food Machinery 90 EcoSmart Hot Water
In every Issue
92 RP Vending
06 Franchise News
100 Magazine Vending
34 Franchisee In Action
96 Café 2 U
Announcements from the industry
Top Snap – Property Photography
108 Jim’s Antennas
Go Gecko Property Sales
112 Hairhouse Warehouse
60 Franchisor Profile
32 Jani King
126 Professional Services Listings 127 Franchise Listings 129 A-Z Directory
116 Baker’s Club 118 Cupa Nutz 124 endota
AUSTRALIA AND NEW ZEALAND
BUSINESS FRANCHISE VOLUME 4 ISSUE 3 march / april 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury firstname.lastname@example.org EDITOR: Louise Mitchell email@example.com SALES DIRECTOR Vikki Bradbury firstname.lastname@example.org SENIOR SALES EXECUTIVE: Jodie Hanrahan email@example.com SALES EXECUTIVE: Kym Colliver firstname.lastname@example.org PRODUCTION: email@example.com ACCOUNTS: Joanne Tuffy firstname.lastname@example.org DESIGN: Jejak Graphics (03) 5189 1367 COVER IMAGE: AllSafe Energy Efficient Products TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: email@example.com www.businessfranchiseaustralia.com.au or www.isubscribe.com.au
t a recent Franchise Council of Australia event, National Australia Bank Group Chief Economist Alan Oster presented the NAB’s 2010 economic forecast and discussed what it could mean for the franchising community.
Alan explained how Australia managed to ‘dodge the bullet’ in the global economic crisis which had, and is still having, a massive impact on the US and European markets. Alan said a combination of ‘good luck and good management’ helped to soften the blow of the GEC on our shores. He said the three main factors that kept Australia’s business wheels turning were: Firstly, the ‘front-end loaded’ economic stimulus package; secondly, the cut in interest rates and its immediate impact on our variable interest rates; and, thirdly, because China continued to import our iron ore. So, to use Alan’s guarded words we can afford to be ‘fairly positive’ and ‘moderately optimistic’ as the Australian business community settles in to 2010. However Alan did make the remark: “If you haven’t got a job, then you’ve got a problem”. So, if you are out of work, and considering buying a franchise, the oft quoted franchise-related premise of ‘buying yourself a job’ makes perfect sense at this time. But before you do, please read Richard Evan’s article on Page 44 ‘So You Really Want To Do It?’ to prepare yourself for the pitfalls and rewards that can see you make it or break it in franchising. Also in this issue we look at Franchise Selection’s top franchise choices for 2010 (P.122), the advantages of buying an existing franchise business (P.102), and how to maximise networking as a major public relations and marketing strategy (P.88). As always we have a comprehensive round up of expert advice and opinions from legal and financial experts and business coaches, – all committed to the advancement of Australia’s ever expanding franchise community.
Louise Mitchell Editor
“So congratulations to you for looking through this magazine. You have chosen a sector that has a successful track record and plays an important part in the development and progress of the Australian economy.” George Yammouni Chairman of the Franchise Council of Australia The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
Franchise NEWS Experts join forces to form Business Development Company Retail Sales Company (RSC), Retail Property Company (RPC), Franchise Alliance (Victoria & Tasmania) and John Downes & Associates have recently merged to form the Business Development Company (BDC). This dynamic and fast growing company is set to become an industry leader with a formidable team of experts who can drive their clients’ businesses from concept to completion to exit and everything in between, ‘using the one company.’ “The shareholders identified a large gap in the market between a one to two person consulting firm, who are one dimensional in their service and the larger international companies that are too generic and lack the ability to implement change”, principle Jon Sully said. The principles, Jon Sully (ex Michel’s franchisor), Vaughn McGuinness (ex Stockland
general manager), John Downes (ex Deloitte partner), Steve Nicoll, Gill Gialamatzis, Carly Mackay (property and sales experts) as well as the recent merger of Phil Blain’s Franchise Alliance, and New Zealand’s Site Retail, all now operate under the BDC banner. BDC services include business advisory and strategy development, franchise recruitment and business sales, franchise system development, asset management, property management and lease negotiation, merger and acquisition due diligence, legal support, marketing, visual designs and shop fit out. Collectively, the key personnel have combined business experience of over two hundred and fifty years with offices located in New South Wales, Victoria, Queensland and Auckland with an expectation for expansion to other states and countries.
Quest chief confident of economic upturn Quest Serviced Apartments report they are one of the early beneficiaries of increased corporate confidence, as early 2010 sees a resurgence in business travel resulting in solid bookings for the accommodation franchise.. Paul Constantinou, chairman, says Quest franchisees are already seeing an increase in the number of corporate organisations seeking serviced apartments for their travelling executives. “Already these accommodation options are attracting increased patronage in 2010 and make up the fastest growing sector in the industry. Quest bookings are solid for
the first quarter of the year which suggests despite the turn in the economy, companies are still trying to avoid over spending where possible. Serviced apartments provide that value for money.” Australia’s increasingly positive business climate will see confidence return to the accommodation industry in 2010. “We believe it’s important to treat the business market separately to the leisure market. In doing so we miss the benefits at the height of the industry, but we’re committed to fostering loyalty by looking after the corporate world regardless of market conditions,” Mr. Constantinou said.
Bakers delight in an amazing ‘wonder seed’ Chia, a little known ancient seed, has emerged as the most lucrative crop option for the government’s $415 million Ord river irrigation development, and it’s future in Australia is now strongly supported by a major national supply partnership. The partnership between The Chia Company and national bakery network Bakers Delight, will see the supply of chia seeds to 650 Bakers Delight bakeries across Australia and New Zealand. First used by the Aztecs, the chia plant produces a tiny seed that is the richest plant source combining Omega 3, dietary fibre, protein and antioxidants making it the most nutritious grain available. Chris Caldwell, general manager at Bakers Delight, said the business was pleased to be able to support the Australian farming
and agricultural industry through this exclusive national supply partnership and ultimately bring the health benefits of this ancient seed into Australian homes. “Chia is considered one of nature’s complete ‘super-foods’ and will be included in our new range of daily baked chia bread in its whole seed form,” Chris said.
Healthy sprinkles at Donut King Donut King recently launched Australia’s only donuts with artificial-free icing and sprinkles, targeted at parents keen to eliminate artificial colours and flavours from their children’s lunch boxes. The new range, which features icing and sprinkles made from all natural ingredients, comes after recent scientific research showed artificial colours and flavours may have adverse effects on the activity and attention of children. Retail Food Group Chief Marketing Officer Tracey Catterall said the icing and sprinkles on kids’ donuts at Donut King were now made only with ingredients which came from vegetable, mineral or animal sources. She said the creation of the new donuts took more than 12 months of research and development, because it required Donut King to develop a complete new range of artificialfree colours and flavours from scratch that didn’t compromise the delicious taste that consumers have come to love at Donut King. “We were particularly thrilled during our sensory tests when donut lovers told us they actually preferred the taste of our artificial-free icings better than the original flavours! So, it’s been a double-win for us,” she said. “We are proud to be Australia’s only major donut chain to offer donuts with artificial-free toppings. “International studies have shown artificial colours may have adverse effects on the activity and attention of children. That is why we have been working hard to ensure donut lovers and sweet tooths across Australia can have a better alternative for their children.
Get on board the InXpress freight train The US and UK network of InXpress freight services has just expanded into Australia. InXpress offers small to medium businesses access to courier and freight services via a dedicated sales based franchisee. This system has been operating successfully for over 20 years in the US and 10 years in the UK. InXpress is a unique franchise saving customers time, money and hassle. Small and mid sized customers get discounts and personalised customer service. InXpress, with world class carriers such as DHL, TNT, AAE and Toll, bring together the bulk buying power which enables InXpress to receive great
discounts. These discounts are then passed onto the customer via dedicated franchisees. The carriers do all the pick ups and deliveries, while InXpress does the extra mile customer service and invoicing. Customers get reliable on time delivery from great carriers, multiple options on a single invoice with one contact, with personalised local customer service, all at a tremendous discount.
previously been a franchisee for Fastway Couriers, worked at the Franchise Support Office in Sydney and assisted the Fastway group with its international expansion into Canada. “Companies get the reliability of these world class carriers and the personal attention of a local franchisee.” Garry said.
“DHL is the world’s largest and most experienced air express network that offers domestic and international expertise. We’re excited about bringing this premium product to our customers”, says Garry Fryer, the first InXpress franchisee in Australia. Gary has
Franchise NEWS Souvlakihut dips toes into North Queensland market the Gold Coast and has created over 20 jobs in the local area. “We’ve had tremendous success in Queensland so far. In just two years we’ve grown to nine stores across the southern region of the state and now we’re dipping our toes into the North Queensland market,” said Harry Phillipou, Development Agent QLD for Souvlakihut. Souvlakihut, has branched out into North Queensland with its first regional store opening earlier this year in Townsville. The restaurant is the first Queensland Souvlakihut store outside of Brisbane and
“Regional data from the northern Queensland districts shows employment and the local economy has held up well in the Townsville region,” said Harry. Souvlakihut was founded by brothers John
and Bill Fotiadis in 2004 in the Melbourne suburb of Hillside. The brothers have plans to reach 300 stores by the end of 2014 through a strategy of multi-unit ownership, where they will work closely with franchisees to develop their business skills to achieve strong business growth. John Fotiadis said: “This is a really significant milestone for us. To reach ten stores in Queensland in just two years is an incredible achievement. Townsville takes us to 34 stores nationally, which makes us well on our way to achieving our growth targets with more store openings expected around the country in the next couple of months.”
Free seminars for potential franchisees Choosing a franchise to purchase, and then carrying out effective due diligence, can be a confronting and difficult experience. – particularly for those new to the world of business and franchising. To help make the process smoother for potential franchisees, a group of Melbourne-based franchising, legal and financial experts have banded together and created a series of free seminars. Presenters are from McLean Delmo (Accountants and Business Advisors), Mason Sier Turnbull (Solicitors), Franchise Selection (Franchise Recruiters) and the
Commonwealth Bank. Each of the speakers is a franchise specialist said Tim Kilham, partner in charge of the Franchising Division of McLean Delmo. “Many people who purchase franchises do so without a full understanding of what they are getting into or without undertaking proper due diligence,” he said. “Franchisee education is critical. Potential franchisees who have attended these seminars in the past have found them an invaluable part of their education process,” Tim said.
The free seminars are run in Melbourne approximately every 6 weeks, in the evening. The next seminar is on 24 March 2010 and following seminars will be held on 5 May 2010 and 23 June 2010 For further information and to register for the seminars go to www.mcleandelmo.com.au/events
Last chance to buy new Mr Rental territories The Mr Rental franchise, specialising in the rental of white goods and appliances, has announced that 2010 is likely to be the final year it is able to offer new territories. Mr Rental’s General Manager, Alan Payne, said that extraordinary growth last year, which saw the opening of the franchise’s milestone 60th store, meant the group was likely to sell the last of its greenfield opportunities in both Australia and New Zealand this year. “Over the course of the next six months, we have another 16 stores opening, quickly taking us to the 80 outlet mark,” he said. Mr Payne said unprecedented interest was not only coming from prospective
franchisees, but also from those who already held one or even two Mr Rental franchises and were looking to expand. “While many other businesses suffered last year, due to a struggling economy, our organisation only went from strength to strength, and our franchisees reaped the rewards of a financially rewarding business with an equally attractive lifestyle.” Over the first half of 2010, four Mr Rental stores are due to open in Queensland, another two in Victoria, two in New South Wales, and two more in Tasmania. New Zealand is also set to increase its store quota, with another three stores due to open in 2010.
Pizza Capers make push into NSW Queensland based franchise, Pizza Capers, has embarked on an aggressive expansion strategy for 2010 with plans to open 20 stores in the next three months and make its first foray into New South Wales. The move will take Pizza Capers’ store tally to approximately 80 stores, growing its share of the national pizza market from the five per cent it currently holds. Pizza Capers’ push into NSW will also see the brand represented in four states, with other states including South Australia and Victoria. Pizza Capers co-owner Scott Geizler said the company had experienced strong growth as more customers looked for fresh, healthier takeaway options. He said Pizza Capers’ vision was to become a household name throughout Australia. “For some time we have been looking at expanding our presence into the competitive New South Wales market. Pizza Capers has performed very successfully in other states and we believe it is now time to take this next step in our business,” he said. Pizza Capers was established in 1996 with the aim of delivering delicious, value for money, gourmet pizzas.
Known for using only the highest quality ingredients, Pizza Capers stood out in a market saturated by competitors whose only focus was delivering the cheapest pizza. In 2008, Pizza Capers was ranked the 16th
fastest growing franchise by revenue and the 19th fastest growing franchise by outlet in BRW Fast Franchises 2008. It also received Queensland Business Review’s Q400 Rising Star Award 2008 and was a NRA American Express Reward for Excellence Finalist 2008.
Celebrating diversity the Fastway Led by Chief Executive Officer, Peter Goldsmith, the 180-strong team is comprised of business owners from over 30 different nationalities - a great reflection of multicultural Australia. “More than 50 per cent of our franchisees were born outside of Australia” says Peter. “Our people’s origins extend the globe, from Europe to the Middle East, Asia, Africa and even South America. We’re a truly diverse bunch and are very proud of that fact.” Albert Tsang, Courier Franchisee for the Baulkham Hills district has been calling Australia home for the past 27 years. The 60 year old chose to migrate from Hong Kong for a better lifestyle, more career choices and a safe place to raise his two children. “My expectations have been met a thousand times over and I’m so proud to be called an Aussie” says the Bella Vista resident. For the team of Franchisees at Fastway Couriers Sydney, Australia Day was a time to pause and celebrate the beauty of living and working in such a culturally diverse nation.
With Australia Day not being complete without a good old fashioned barbeque, all 180 franchisees gathered in their 15,000sqm warehouse in Homebush for a sausage sizzle breakfast. The menu of course included traditional, Halal and vegetarian options!
YOUR GUIDE TO FRANCHISING & LICENSING
Each journey in business is different. Each person has different reasons and motivations for being in business. Your dreams and aspirations are as unique as the business you have built. If your vision for the future includes franchising, licensing or growth have a Sherpa join your team for the journey. We can assist your business with the development and implementation of: UÊÊFranchise Systems UÊÊSales and Marketing Strategies UÊÊInternational Growth Opportunities UÊÊTraining Programs UÊÊFranchise Sales UÊÊGeneral Business Improvement New to 2010 UÊÊÊHow green is your franchise? UÊÊÊWhat do you know about the Carbon Market and how it effects your business? Contact us early in 2010 for a free green consultation. We have been grateful to Vicki and her team for her valuable assistance in many aspects of our system. She has not only been the main speaker at our national retail conference but has assisted us in developing and implementing a program to improve the performance of our retail shops. We highly recommend her. Bob Beaumont MANAGING DIRECTOR
The Fairies Concept Store was ready to be franchised in 2008, but not sure where to start, we engaged Vicki and her team at Sherpa Group as our Franchise Consultants. They led us through every aspect of establishment with patience, unparalleled knowledge and initiative, and the resultant operations, marketing and training manuals, as well as the shared ‘franchise intelligence’ and experience, will ensure the protection of our brand and enable us to expand not only nationally, but internationally. Jen Watts MANAGING DIRECTOR
CONTACT SHERPA GROUP
firstname.lastname@example.org www.sherpagroup.com.au Sherpa Group Pty Ltd Sydney 02 9887 2861 Adelaide 08 8267 6111
COVER S TORY
AllSafe – Greening Our Future Be part of the fastest growing industry on the planet ‘Investing in Green’ is a smart business move with the industry tipped to lead the charge of worldwide economic growth as the green message begins to translate into government policy.
recently released IBIS World report forecasts strong employment and growth of the green sector in the areas of risk management, planning and products.
Sustainability Assessor) accreditation that allows them to undertake thermal performance assessments and energy star ratings of homes and offices.
This is excellent news for AllSafe Energy Efficient Products, Australia’s own, awardwinning, ‘green’ franchise system that provides energy efficient solutions for the 21st century.
“By owning an AllSafe Energy Efficient Products franchise you not only enter into an exciting industry, you’ll also be helping to make the world a better place. If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams,” Mark said.
AllSafe director Mark Hawley says he is not surprised by the economic forecast. “The cost of energy is rising and the growing demand for energy efficient products is set to spiral.” Mark says AllSafe is unique in that people refer to it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer.” AllSafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognised as one of the leading and fastest growing energy efficient product providers in Australia. “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.
Expanding network With seven franchises currently operating and nine by April 2010, AllSafe is rapidly expanding its franchise network by creating 52 franchises across Australia and New Zealand.
AllSafe franchisees have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner, including a full range of solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems.
Turnkey operation A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an
estimated setup cost of $100,000 +gst which includes franchise fee, leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market, which has tremendous growth potential at an affordable price that will only ensure capital gains. “Making homes and workplaces more energy efficient is the future and when you have a growing business which has a great product mix of national branded products, it is reassuring to have the support of these suppliers behind you”, says Mark. v For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3268 SAFE (07 3268 7233), or visit www.all-safe.com.au and click the Franchise link.
You can make the world a better place for our children.....
On site and head office based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers. All franchisees also gain accreditation as HIA Greensmart advisors and gain ABSA (Australian Building
Bank Accreditation how it can help your franchise system grow Darryn McAuliffe, National Manager, NAB Franchise Banking
hrough the process of ‘accreditation’, a bank examines a franchise system to gain a better understanding of the system and how it operates to assess business risk. This helps it to streamline financing processes and provide consistency across the franchisees within the same system.
The accreditation process is detailed and looks at four core elements:
Systems refer to ongoing support and training for the franchisee and processes such as recruitment, benchmarking, marketing and territory definition. As part of the system review during accreditation, banks often investigate franchisee satisfaction by asking existing franchisees questions such as:
- stability - scale - systems - strategy The stability of the system includes the franchisor’s background, their industry knowhow, financial position and trading history. The bank will investigate activity within the system such as the number of franchisee transfers, terminations (initiated by franchisor and franchisee) and franchisee outlets bought back by franchisor. An attractive feature of a stable franchise system is the achievement of scale (size and number of outlets). Scale can provide important insight into:
the acceptance of the system across different states and territories a franchisor’s ability and willingness to support franchisees (particularly those trading below expectations)
• • •
the strength and liquidity of the secondary market (for onselling a franchise business), and the historical financial performance of existing franchisees and their loan servicing capacity
How well does your experience as a franchisee meet the expectations you had when you bought the franchise? Would you invest in the franchise system again? Would you recommend others to purchase a franchise within this system?
Strategy relates to the future plans for the system including growth strategies. In particular, is the growth strategy realistic, sustainable and underpinned by a clear understanding of the current marketplace, the industry outlook, the system’s competitive advantage and effective back office/support mechanisms. The process is similar to the franchisee’s own review process on evaluating a franchise
opportunity as the bank asks ‘why should I invest in this system?’. The accreditation process may uncover issues such as prior litigation and trademark issues that are also relevant to a new franchisee but run the risk of being overlooked. This may offer a certain level of comfort for new business owners, particularly those buying their first franchise. For franchisors, accreditation is a valueadd for franchisees, as it makes it easier for them to work with banks for their franchise finance needs and also greatly enhances a bank’s understanding of the business. Once a system is accredited, applications for finance do not centre on a review of the business but more so on the applicant and their plans. The accreditation process is ongoing. We review formal accreditations on at least an annual basis and as part of this process will increase or decrease lending ratios and conditions based on the system’s track record and apparent risk profile. Banks continually look to fine tune and improve accreditation processes to promote a more efficient and predictable process flow with each transaction. A common misconception is banks are not interested in working with emerging systems - most are keen to develop a relationship and understanding of both parties. This assists understanding of what it takes to become accredited if that is part of the franchisor’s
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strategic growth and system development.
The franchisee package Based on the bank’s investigation, a ‘franchise package’ is created for all franchisees that are aimed at making their life easier by offering a package of financial solutions tailored to the needs of the business owner. The bank will already understand the franchise system and the financial and operational requirements of the franchisee and can therefore tailor a cost-effective and complete financial package. Accreditation can also lead to group deals on products by setting pricing at a group level, rather than individual, so franchisees benefit from more cost effective products such as merchant and business protection facilities. Not only can the franchisee take advantage of some great ‘group deals’ and obtain lending packages against the value of the franchise system, they can immediately focus their time on actually running their business, comforted by the fact that the bank has already established both their set-up and ongoing finance requirements and put together a standard package to meet those needs. Your bank should aim for franchisees of the same system to receive consistent treatment regardless of their location and also, responsible lending that allows them to grow at a sustainable rate. If the bank has specialist franchise bankers as well, they will benefit from the shared knowledge and experience from a financial partner that understands their business model.
• • • •
working capital needs.
Are you ready to buy a franchise?
Business transaction accounts.
While the initial set up costs of buying a franchise are higher than normal, you are typically buying into an established brand, defined processes and proven model and if you’ve picked a good system, then you will benefit from ongoing support of your franchisor.
EFTPOS, Merchant and Card facilities. Business Insurances and Superannuation plans. Online banking services.
What benefits does purchasing from an accredited system provide in dollar terms? Joining an accredited franchise system means that you may be able to borrow 40 to 70 per cent of the total set up cost of a new franchise, or purchase cost of an existing franchise, without necessarily providing your home as collateral for the loan. As an example, if you were to purchase a bakery business from a NAB accredited franchise system, which has been approved for a maximum ‘loan to franchise business value’ of 70 per cent, and you need to borrow as much as possible of the total set up cost, the franchise loan amount can be calculated as follows: New Business Set Up Costs Equipment, Fixtures & Fittings
Legals & Accounting Fees
Opening Advertising Levy
Opening Raw Materials
Training Fees Other Fees
$ 5,000 $ 10,000
Your banker can also discuss and recommend appropriate products to help run your business smoothly, such as:
Total Investment / Setup Cost
Business loans to acquire your franchise business.
Cash you are contributing
Balance of Loan Required
Overdraft facility to assist with daily
% of Loan to Franchise Business Value
Calculation of Loan Required
Once you’ve decided franchising is right for you, make an appointment with your business banker who can guide you through the process and put you on the right path to achieving your personal and business goals. Franchisors operate in a dynamic, complex and heavily regulated sector. Successful systems run a cost effective business while successfully promoting their brands and services. Crucial to their success is the strategic and timely expansion of their system to meet demand, while keeping their franchisees engaged, motivated and profitable. v For more information go to www.nab.com.au/franchising Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.
Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com.au or 0412 789 027.
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gives you the edge
B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment
ill Wendt and his partner Sue Scott established B&S Sharpening Services Pty Ltd in Melbourne in 1994, taking their mobile knife, scissor and equipment sharpening business direct to their customers’ doors. Franchising since 2008, there are now areas sold in most states and territories throughout Australia, and growing rapidly. A distinctive mobile business, B&S Mobile Sharpening Pty Ltd. supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. There are unlimited opportunities to expand this business. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, or a factory with a canteen, or even a school, requires this service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work. Bill and Sue say that the earning potential for franchisees is unlimited, providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold
call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year, and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties. Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. “Our latest franchisee is based in Bundaberg QLD, and is an ex fireman among other things,” said Bill. “We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn, if we are prepared to listen,” he added. Many franchisees have built their areas from a
‘nil’ base to over 300 regular customers in less than twelve-months. This is great motivation for an even bigger growth down the track. The majority of new franchisees have had no accounting or business experience. B&S are there to assist them in advising the best system that will suit their operation. They must also have adequate funds on hand to tide them over for advertising, and other costs during the ‘ramp up’ stage of their new business. Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless. There are no ‘royalty’ fees. The up front low purchase fee covers just about everything, a 12 week income guarantee, marketing pack, car signage, equipment, uniform, stationery, dedicated area and web-site, and of course all the training and support needed to make your new business a success. There is of course a renewal fee payable at the end of your four-year term, when you hopefully renew your franchise. Where else can you start a new business with this minimum amount of outlay and maximum amount of support all for $60,000 + GST Potential B&S Mobile Sharpening franchise applicants should only apply if they possess the following; Self-motivation. Great communication skills. Desire to succeed. Ability to work with likeminded franchise team and share ideas. Ability to ‘cold call’. Adequate funds set aside for costs such as advertising. A sense of humour. v If you feel you fit the above criteria, and are keen to own your own B&S Mobile Sharpening Franchise, and join their growing team, visit www.bssharp.com.au or contact I-Franchise-You on 03 9703 1135.
PROFILE: SNAP- ON TOOL S
Snap-on Tools franchisees
mix business with pleasure at 2010 conference More than 140 franchisees attended Snap-on’s 21st Annual Franchise conference to celebrate the continued success of the business and recognise the outstanding achievements of its star performers from across Australia and New Zealand.
he three-day conference saw Brad Watts from Central Queensland continue to dominate Snap-on’s national awards, receiving the coveted Highest National Sales and Top Business Unit trophies. A Snap-on franchisee for 13 years, Brad has grown his business to five full-time working trucks with a team of four sales representatives.
Zealand, Snap-on has grown to include 158 mobile stores who are undoubtedly our greatest asset. We congratulate each of them for their hard work in 2009 and their individual contributions to our achievements as a business,” said Nick Hudson, National Franchise Manager for Snap-on Tools.
Craig Wilkinson from the Noosa area in Queensland was awarded the Snap-on Tools New Franchisee of the Year Award for impressive sales achievements in his first 12 months.
Snap-on Tools is the world’s largest independent tool manufacturer and is renowned for its high quality and innovative products. With more than 90 years of manufacturing and distribution experience globally, which includes over 20 years in Australia, Snap-on is also one of the longest running franchise systems in the world.
There was plenty of time for franchisees to let their hair down and enjoy their family time at the Sanctuary Cove conference, with a ‘sarong and thong’ pool party kicking off proceedings, and a dinner at Warner Bros Movie World providing a fitting finale. “Our 2010 conference celebrated the successes we achieved in 2009 and our resilience in the face of global financial challenges. It was a fantastic kick-start to the year and underlined the results a cohesive and talented team of franchisees can deliver,” said Nick Hudson, National Franchise Manager for Snap-on Tools. “Over the last 22 years in Australia and New
Become part of the Snap-on family Potential franchisees are not required to already be familiar with tools. Snap-on supply all the training and support, but suitable franchisees must provide the correct character traits. “You need to be a people person; you need to enjoy the sales and customer service environment; you need to be somebody who’s really enthusiastic, who wants to get ahead, and is excited about being in business for yourself,” Nick said.
After an extensive franchisee selection process, Snap-on training is equally comprehensive. New franchisees initially experience the business first-hand in vans with existing franchisees, visiting their weekly clients. Training also includes a six day intense course in Dallas, Texas, but, says Nick, franchisees should not expect a holiday: “It’s boot camp with homework and an exam at the end. They then spend two days in the Corporate Offices in Sydney and spend time in all the different departments.” Well established in QLD, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. “We have more customers than we can service”, says Nick, “which is a strange statement to make! We don’t advertise our product because we know we’ve got lots of customers out there who want to buy our product. We just need franchisees to sell to them.” v For further information visit www.snaponfranchise.com.au
So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems
PROFILE: 80 0 degrees
FRANCHISE FIRES UP
FLAMING GREAT PIZZA “Wow! That’s the best pizza I have ever tasted” is a comment 800 Degrees founder Stuart Manifold hears a lot these days.
tuart’s business career took a 360 degree turn when he sold his successful training and consultancy firm, to begin 800 Degrees Mobile Wood Fired Pizzas in March 2009 Stuart’s inspiration for 800 Degrees was driven by a need to provide a unique catering option to people at large and small scale events. “Have you ever been to an event and thought ‘I would like something better than a hotdog’?,” he said. After much brainstorming, testing and anticipation Stuart developed a professionally designed a mobile wood fired pizza oven, fully self contained and built into a trailer with refrigerated storage, hot and cold water for health and safety purposes, space for utensils and everything else that needed to be carried, including the wood. The 800 Degrees wood fired pizza ovens have the capacity to cook pizzas in less than two minutes and they are amazing! I have lost count of the number of customers who say “wow that’s the best pizza I have ever had,” Stuart says. “The idea was to start a flexible and fun business that many different types of people would enjoy. We currently have the first franchise up and running with the second expected by the end February,” Stuart said. Stuart is committed to achieving a highly successful and long-term brand with 800 Degrees and is currently looking to expand
further, so the search is on for franchisees. “We are finding that the likely franchisees are varied, from full time employed people looking for extra income after hours and on weekends, to mums looking to have something to do during school hours, and retired people who have the capacity to top up their super that has been depleted over the last couple of years,” Stuart said.
trainer, worked for the company for a couple of months, before making the decision to purchase a franchise. “I loved the customers, the product and the model. I did the maths and couldn’t see a good reason not to get involved,” Mike said.
“We are really looking for people who want to run a business but still have fun!”
Mike had worked in customer service for 15 years and was on the lookout for the great customer service experience – the kind where the customer is happy walking in and happy walking out.
800 Degrees is a fully mobile business with minimal work required from home. Franchisees will be required to order their stock, do the standard statutory figures and yes, chase some new business opportunities however leads and events are supplied by 800 Degrees.
“I had been chasing down the right ice cream franchise because I thought ‘who is grumpy buying an ice cream?’, but couldn’t get the numbers to work out. Now with 800 Degrees, I have happy customers, a great product, good supply streams and an excellent rapport with my franchisor,” he said.
Stuart says training is an integral part of the business.
“I have been working in the business since November 2009 and more than anything else, that has provided the best opportunity to learn about the business. Honestly, there’s really not much involved in the mechanics of the job. The real key is being able to relate to the customers and I walk in with more than a decade of customer service experience. Having said that, Stuart is only ever a phone call away and we speak on an almost daily basis,” Mike said. v
“We work with the franchisee to ensure they are comfortable with the oven and refrigeration systems. That said, after you cook 10 pizzas you are almost a master chef - it’s that easy! We provide marketing support and I have always believed that a franchisor should always be available even for the simplest questions or just for a chat. This is how you achieve a great brand with consistency and commitment from the franchisees.
Customer service focus for franchisees 800 degree’s first franchisee, Mike Smith, an IT
For further information about owning an 800 Degrees franchise call 0451 373 318 or email email@example.com. www.800degrees.com.au.
HEAT UP YOUR FINANCES AN EXCITING OPPORTUNITY AWAITS
Start and operate your own
MOBILE PIZZA FRANCHISE OPERATION SUCCESS NEVER TASTED SO GOOD!
Flaming GREAT Pizza 800 Degrees Holdings Pty Ltd
get a slice of the action ✓ GREAT RETURNS ✓ ONGOING TRAINING ✓ MARKETING SUPPORT ✓ HAVE FUN
We are looking for people ready to proﬁt For further information contact us today
0451 373 318
Email: firstname.lastname@example.org www.800degrees.com.au
FRANCHISE COUNCIL OF AUSTRALIA
Steve Wright, Executive Director, FCA
2010 forecast looks fine As things stand in early March, 2010 ought to be a cracking year in franchising.
conomists and other experts continue to tell us the Australian economy is in good shape. The doomsayers of late 2008 were proved wrong. Whether we are completely out of the woods is not yet perfectly clear, but the best analysts in government and the finance world are generally upbeat at the macro-economic level.
FCA’s directory listings indicate growth of about 10 per cent from the last quarter of 2008 to the last quarter of 2009. This is an outstanding performance for a sector which notionally should have been hit hard by the economic downturn. It is also a scary statement/question to ask when, according to some, there may be more tumultuous economic times ahead.
Zoom in a little closer to the franchising sector and the picture looks even better. The franchise sector has not only survived the global financial crisis, it has thrived in it. At the FCA national conference in Perth last October I started a presentation on the year passed that opened with an image of a mountain climber at the top of a snowcapped peak. The headline read: ‘Australian franchising – at the peak of its game?”
But in reality it may well be that the difficult economic conditions of the past 15 months are precisely what have helped drive franchising to the positive place it now sits. The anticipation of tough times ahead – very tough times – at the end of 2008 drove behaviour which has put the majority of well run franchise businesses into much fitter shape than they were when they were enjoying the luxury of boom conditions. I am not talking about defensive behaviour. I am talking about affirmative action which tightened up efficiency and effectiveness of product/service delivery across franchise systems – helping them to take advantage of ongoing business and consumer spending. In most cases, this in turn led to sustained or improved profitability for franchisees and increased turnover for franchisors.
It seems an odd thing to say or ask in a global crisis year. And yet, if you had arrived from Mars into franchising in 2009 and had not heard or read anything about global crises and the collapse of enormous international corporations, you certainly would not have detected any calamity in franchising. On the contrary, the sector grew just as fast in 2009 as it did in the economic boom years of the noughties. Statistics from the
So what does this mean? It should mean that
conditions are very good for buying into a new franchise. We are still in the wake of the global financial crisis, so business confidence continues to be a little shaky. Banks are being cautious about to whom and for what they lend. But for good business models with clear plans, their doors are still open for lending. Good business models with clear plans – that sounds like the franchising mantra. In terms of bank lending, it means accreditation – a fast track to approval for new business proposals in established franchise systems with a good track record of new business success. These are potential inside running opportunities for potential new franchisees not available to new stand alone small business ventures. So is the economic news good enough to consider an important investment in a new business? Well, the rest of the world is behind Australia. But the signs here are positive for continuing consumer spending. The Reserve Bank remains on an increasing interest rate bias, coming off the historic lows. Clearly the Reserve is trying to manage what it sees as continuing spending (so that it does not get out of hand, leading to possible inflation problems). Good news is now also beginning to
“franchisors have put extra effort into franchisee profitability and sustainability and there is strong optimism about the outlook for growth”
emerge in the UK and there are signs that the US economy has started to turn the corner. But some in the US appear to regard Australia as a better bet for growth. The US Consulate in Australia advised at the end of January that it had had its busiest January for many years at the start of 2010, as many American franchisors inquired about the outlook in Australia. Major US franchising companies NexCen, FastFix, Carl’s Jnr and a number of others have shown interest in the Australian market in the past few months. Others are following in their wake, sensitive to the fact that the prospects for growth in the next two or three years may be stronger in Australia than in their home country. Australia also has the attraction of being a lot closer to the major Asian developing countries, where franchising has enormous scope for growth. Our time zones are also a lot closer to the Asian markets. This offshore vote of confidence in the Australian economy and its franchising sector is echoed in the franchising community in Australia. According to the PwC survey released late last year with the co-operation of the FCA, a majority of franchisors are expecting 10 percent growth in 2010. This is outstanding optimism in a business segment which should have been ravaged by the downturn in the same way many small and large businesses were. It seems our senior franchisors have a lot of confidence in the sector’s resilience. And why not? Franchising has historically performed well in economic downturns. Franchise businesses generally offer value products and services. They are not
commonly at the top of the price tree. They offer reliability, consistency and convenience – the kind of qualities people are keen to retain when their confidence about their financial future is being shaken. Of course, franchising did not come through 2009 completely unscathed. Some consolidation occurred – probably to the good of the sector -- and there were a couple of notable collapses. It can be argued that the collapses of Kleins and Kleenmaid had little to do with the franchising model and a lot more to do with unsustainable business strategy. Midas went to the receivers and emerged, back in profit, a short time later. There was a significant distraction for a period, yes; but no serious interruption to franchisee ability to conduct their businesses. The brand continued on and the system is operating profitably under its new bank ownership (the major bank shareholder choosing to maximise its stake when the opportunity arose). As we conducted the FCA’s round of State conferences in the second quarter of 2009, I was happy to repeat the good financial results being reported by our members. I’m sure I’ll be doing the same this year, as systems reap the benefits of having improved efficiency, lifted sales and increased profitability. So, on the whole, the economy is holding up well; franchise systems are in good shape; franchisors have put extra effort into franchisee profitability and sustainability and there is strong optimism about the outlook for growth. Sounds like perfect conditions for an uptick in new franchisee interest! There are some signs of life in this department, but it remains a little too early to call. Retail Food Group (Brumbies, Donut King, Michel’s Pattiserie and bb’s cafe) recently reported its strongest month for
new franchise inquiries in several years. The major banks say interest has increased, and they are still willing to lend, but that many new inquiries now take longer to reach a mature proposal stage. This is an area in which we think the Government could help banks to be more proactive with their lending approach for new business ventures. The view put by the FCA to banks and the Government is that the guarantee fund it set up for the benefit of the banks should now be put to use to help guarantee new lending to the most reliable small business enterprises in the country – franchises. We are not saying that credit assessment practices should be slackened; we are saying that where an application looks good, in a reliable system, it should be able to get the backing of the guarantee fund, if a guarantor is all that stands in the way of loan approval. Such a measure would not cost taxpayers a cent and would be a positive gesture to help get eager businesspeople with a good proposal up and running. This is a matter we will continue to press. Another is the need to establish a retail code of conduct in franchising. The FCA has met with representatives of franchise groups and we have established strong support for the concept of introducing a retail tenancy Code aimed at protecting the interests of franchisees in the same way as does the Franchising Code of Conduct. FCA has also been in discussions with other like-minded groups who may band together with us in support of a retail leasing code. Stay tuned for more on this in coming months. It will be an interesting year and hopefully, a very good one for the franchise sector. v
FRANCHISE COUNCIL OF AUSTRALIA
During uncertain times
you can depend
George Yammouni, Chairman, FCA and CEO of Bathroom Werx
on franchising! A
lot of commentators are mixed about 2010 – some are positive about the year ahead and others are still worried about the huge borrowings that have been undertaken by governments to stimulate their economies. One thing that is a constant however is the robust performance of the franchise sector in Australia over the last two years. Franchise systems are continuing to grow and prosper even with the uncertain economic environment that prevails.
is dependant on ‘PROFITABLE PARTNERSHIPS’ between its stakeholders : Franchisors and Franchisees – which in turn tempers some of the excesses we have seen in the corporate world here and overseas.
Even during these turbulent and changing economic times, the franchise sector is
I said earlier that the franchise sector regards itself as the engine room of the economy.
- paying and collecting taxes for the government
We are not a burden on the taxpayer and the franchise sector is a net positive contributor to economic activity!
Because we deliver a small business sector: (a) That is highly trained and educated in running businesses.
- still growing and employing people - training and educating staff
(b) Businesses that have proven to have a much higher success rate than people going out on their own.
So congratulations to you for looking through this magazine. You have chosen a sector that has a successful track record and plays an important part in the development and progress of the Australian economy. v
Our ability to quickly adjust and change to varying economic circumstances and to the changing needs of our customers is what enables the sector to be so resilient.
(c) Businesses which are compliant with Government regulations and with paying taxes and collecting taxes for the Government.
Check out the FCA web site – there are many resources on this web site that will help you choose the right franchise for you.
Another reason for the resilience of the franchise sector is that we generally don’t have CEOs and executives on multi-million dollar salary packages!
(d) Businesses that utilise scarce resources with little waste and much more efficiently than any other sector of the economy.
There are many reasons for this success and as a result the franchise sector has earned the reputation of being the engine room of the economy.
Franchising provides an economic model that
(e) Businesses that react quickly to the changing economic landscape.
Dreaming of a secure future? Sleepyâ€™s the Mattress Experts has become a major force in mattress retailing in Australia with 38 stores nationally.
Proven system Low entry cost High stock turnover = strong cash flows Extensive training & support Franchise opportunities available nationally Call Jenny Bertram on 0434 254 144 or email: email@example.com
profile: l a porchettA
Passion for the Industry is
Our Recipe for Success La Porchetta has great opportunities for enthusiastic franchisees.
ou don’t need to be from Italy to cook great Italian food, but you do need enthusiasm, drive and a passion for the industry to be a great La Porchetta franchisee. La Porchetta is the fastest growing, Australian-owned restaurant franchise in the Asia-Pacific region, with over 80 outlets in Australia, New Zealand and Indonesia. The secret to our success is that we provide our customers with what they want - delicious, quality food and great service, in a relaxed atmosphere, at value-for-money prices. La Porchetta began in 1985 when business partners, Rocky Pantaleo and Felice Nania bought a neglected pizza parlour called La Porchetta in inner Melbourne. Their delicious food and great prices quickly turned their restaurant into a thriving local institution. Five years later, Rocky and Felice opened their first franchise and today, La Porchetta is thought of as Australia’s own Italian kitchen. That’s because we’re passionate about food and we aim to deliver the best Italian experience to every customer. In addition to our famous pizzas and pastas, La Porchetta’s menu includes steaks, poultry, seafood, risotto, salads and sweets. There’s something for everyone from a family to a group of friends or a single looking for a great meal out. We use the finest ingredients available,
including tomato sauces made from sundrenched Italian tomatoes and we choose only the best Australian and international suppliers. Our national menu caters for a wide range of tastes and each La Porchetta restaurant also has a specials board to cater for local customers. All meals are freshly prepared on the premises. Owning a La Porchetta franchise is a great way of being your own boss, while enjoying the support of a proven and highly regarded national brand with significant buying power. You’ll be running your own business with the backing of our national office every step of the way. Our comprehensive training program covers every aspect of owning a La Porchetta franchise and includes time spent on-site at a designated restaurant. We also give you the opportunity to take part in ongoing training as required. Our marketing team will support you with innovative national brand marketing and work closely with you on targeted local area campaigns. Innovation is a big part of our company culture and our ongoing brand development will add new strategies to add to your business. We arrange regular support and networking meetings and encourage franchisee to take part.
There are now two options to choose from. You can select a La Porchetta restaurant catering to a large clientele in your area or a La Porchetta Pronto outlet located in high consumer traffic area such as a shopping strip or centre and offering selected menu items only. You don’t need to be a great cook to be a La Porchetta franchisee. We can teach you all the skills you’ll require. What you need is a passion for the industry, entrepreneurial drive and great people skills. La Porchetta’s success is based on the passion of its people and if you think you have what it takes to be a La Porchetta franchisee, we invite you to contact us for more information. There are currently La Porchetta franchises available in regional Victoria, Melbourne, Sydney, Brisbane, regional Queensland, Tasmania, Western Australia, ACT and New Zealand. La Porchetta is a proud member of the Franchise Council of Australia and the Restaurant & Catering Association of Victoria. v To learn more about owning a La Porchetta franchise, contact the national support office on (03) 9460 6700, or by email at firstname.lastname@example.org, or via the website at www.laporchetta.com
Owning a La Porchetta franchise means more than owning a business. It means youâ€™re part of Australiaâ€™s fastest growing independently owned Italian restaurant chain. With over 20 years experience in franchising and approximately 80 locations internationally, La Porchetta leads the way as Australiaâ€™s favourite value-for-money Italian cuisine restaurant.
Own a slice of La Porchetta A franchise with the right ingredients } Australian owned company. Â‡\HDUVH[SHULHQFHLQ,WDOLDQUHVWDXUDQWV Â‡$XVWUDOLDÂśVODUJHVWIXOO\OLFHQVHGUHVWDXUDQW franchise. Â‡,QGLYLGXDOWHUULWRULHV Â‡&RPSUHKHQVLYHWUDLQLQJVXSSRUWIRUDOOQHZ franchisees. Â‡2QJRLQJWUDLQLQJRSHUDWLRQVDQGPDUNHWLQJ support. Â‡3URYHQV\VWHPVDQGPDQXDOV Â‡<RXFDQQRZDOVRFKRRVHWKH/D3RUFKHWWD Pronto business model which is an exciting new FRQFHSWLQWDNHDZD\SL]]DDQGSDVWDRXWOHWV
New and existing territories available
Â‡Victoria Â‡New South Wales Â‡Queensland Â‡Tasmania Â‡WA
Â‡ACT Â‡New Zealand
To learn more about owning a La Porchetta franchise contact: La Porchetta6XSSRUW2IÂżFH via our online franchising enquiry form at : www.laporchetta.com, email: email@example.com or call: 03 9460 6700.
This is general information only and details are correct as of 2 October 2009. La Porchetta Distributors Pty Ltd reserves the right to change features and requirements of a franchise as VWDWHGKHUH&RQWDFW/D3RUFKHWWD6XSSRUW2IÂżFHWRUHDGODWHVW)UDQFKLVH$JUHHPHQW &RS\ULJKWÂ‹3DQWDOHR,QYHVWPHQWV3/DQG)DQG$1DQLD3/$OOULJKWVUHVHUYHG
27 Franchisng Ad Full Page 1009.indd 3
6/10/09 2:48 PM
profile: pack & send
No limits to
Pack & Send’s offer Pack & Send’s company culture demonstrates there are ‘no limits’ when it comes to delivering the goods to their global community. What’s the offer? The first step before entering into any business is a thorough understanding and evaluation of the company’s offer. Due diligence will serve you well in the long run. So how do you properly investigate company offers? It’s a matter of conducting your own thorough research. Most potential business owners will research all they can about the product or service offer. Not so common is research around the type of culture the company fosters.
Company culture Pack & Send offers a service that is secondto-none as well as a collaborative, supportive
and community-focused culture. Pack & Send provides its customers with a complete range of postal, freight, courier, packing and removalist services, operating through a national retail network. With more than 30 different freight services, the network is able to deliver to any destination on the planet, and is the industry leader in handling fragile, large, awkward and valuable goods. Pack & Send franchisees can rest assured they are servicing their community with the latest state-of-the-art packing solutions and technology such as the company’s Foam-In-Place packaging method, which is a testament to its commitment to providing the best for its customers.
In determining the company’s culture, you do not need to go further than the range of sponsorship initiatives Pack & Send franchisees undertake.
Local and global assistance Pack & Send Ballarat has recently been assisting long term customer, the notfor-profit organisation, Insulin for Life, in delivering life-saving insulin to Haiti. In addition to providing discounted freight to the organisation, Ballarat extended their ‘no limits’ service to make sure all measures were taken to get the valuable package to people in need. Pack & Send Darwin offered its services to transport freight, free of charge to victims of the recent Toodyay fires in Western Australia. All three Canberra-based Pack & Send retail stores banded together to serve as collection points for Lifeline Canberra’s bi-annual Bookfair. For each kilogram of books donated, the Pack & Send stores donated additional funds to the charity. Pack & Send Capalaba collected and sent over two cubic metres and 400kg worth of donated goods from the Redlands community to Fiji.
An organization you’d like to be part of The initiative and humanitarian efforts undertaken by individuals in a company is one important indicator that demonstrates the culture that exists. Before committing to a franchise, investigate their support networks and explore the humanitarian efforts of its franchisees. It can provide some important insights into the culture of the organisation and help you decide whether it’s the type of organisation you would like to be a part of. v To find out if Pack & Send is the franchise with the right service offer and culture for you, visit www.packsend.com.au
When disaster strikes,
so does opportunity
- with a Steamatic Franchise
From regular domestic cleaning to high tech, post-disaster cleanups, Steamatic is at the forefront of specialist cleaning and recovery services across Australia and around the world. Here’s your chance to share in their expertise and success.
here are many types of franchises available today. Most have merit and are able to offer excellent revenue opportunities. Steamatic are able to link the franchisee into opportunities far larger than any storefront or high street franchise can usually offer. That’s because Steamatic is an international leader in specialist cleaning and disaster recovery services. Founded in the United States over sixty years ago, Steamatic now operates in 27 countries around the world. Steamatic has grown from a domestic cleaning company to a high tech specialist cleaning and disaster recovery service, with enormous resources and its own proprietary technologies and systems.
In the United States alone, there’s rarely a major accident or disaster where Steamatic is not called upon to help get things back in shape. This includes the local franchises as well as drawing on the corporate resources. The United States franchise has developed over forty years, and has opened up a new world of business for over 400 franchisees in the U.S. alone, as well as 26 other countries. The company’s focus on service and value for money has been translated into a practical and unique franchise opportunity that continues to grow and evolve.
Steamatic is here to get things back on track No one can predict when a pipe will burst, an electrical short will start a fire or know the path that a storm will take. The only thing home and business owners can do is be prepared when fire, smoke or water damage does occur. Part of that preparation is knowing who to call, to put it all back together. And that is what Steamatic is all
about. From large scale disasters to small domestic ‘events’, Steamatic is on call to help put things right. We have seen the devastation that a natural or man-made disaster can cause. The emotional stress can be overwhelming. Steamatic’s goal is to get people back in their homes and back to business as quickly as possible, and to restore possessions to original quality with the minimum fuss and disruption. Being granted a Steamatic franchise means you are part of a network of dedicated, specialist cleaning and disaster recovery services experts. The combined services offered by a Steamatic franchise are unique, and because all franchisees are part of a high-tech network, they can take on jobs usually considered too large or specialised for any small or single franchise. Because of the networking system, franchisees can call on support from ‘head office’ and other franchisees as required.
And this is one of the key benefits of joining the Steamatic team. Because you are part of a dedicated franchise network that offers a range of quality and often unique services, you’re not competing with similar franchises or service providers. Steamatic franchise territories are based on post code, local population size and drive times within that territory. This is designed to give franchisees a generous area in which to establish and build their Steamatic franchise. There’s a hard way and a smart way to grow a franchise business and Steamatic think that this is the smartest way to help grow a business. A Steamatic franchise is a unique opportunity for motivated people to build a business for themselves that’s backed by ongoing training and support. Some Australian franchises have seen spectacular growth in their business. One of the most notable was turnover growth of over one million dollars in just two years. Ballarat franchisee, Kevin Harty, has enjoyed success far beyond his expectations. Steamatic are proud of what Kevin and his team have achieved, but as he put it: “Our Steamatic franchise has unlocked a new world of business we could never have achieved on our own”. And he’s not alone. Many Steamatic franchisees have discovered that by joining the network, they are able to take control of their careers and make a valuable investment in their future and their earning potential.
Twenty-five years of success in Australia Becoming part of the Steamatic network is a low-risk, high opportunity franchise. One of the reasons Steamatic is stalwart is that it has operated in Australia for over 25 years. Over that time, their service has grown, as has their technology. Steamatic now offer the broadest
range of specialist cleaning, restoration and disaster recovery services in Australia.
Steamatic services include:
• carpet cleaning • hard surfaces cleaning • air duct cleaning and decontamination • fire and water damage remediation • water extraction and drying • dry ice and sodium blast cleaning • document freeze drying • mould and biological decontamination. And the round-the-clock service means Steamatic are the first choice for many of Australia’s leading insurance and loss adjustment companies when disaster strikes. Today there are 16 Steamatic franchises operating in Australia. Unlike some other franchises, Steamatic franchises will be limited in number and region, to give franchisees generous, non-competing territories that offer maximum revenue and opportunity for growth.
and revenue potential can be substantial. And franchisees have access to high-tech resources, so they are able to respond to jobs that smaller operations would simply be too under resourced to even consider. Steamatic’s ongoing training program means all operators and staff enjoy comprehensive education, training and field support from day one. Franchisees can count on ongoing advertising and marketing support to help them capitalise on being part of a highly capable network. Franchise support benefits of being a Steamatic Franchise include: - Relationships with National Insurance Companies - Brand recognition - Intensive start up training course at Melbourne head office - Access to high tech, proprietary and patented equipment - Multiple profit centres through a wide range of services - Ongoing training and field support - Marketing and advertising support
Steamatic’s proprietary technologies are another reason why their franchises represent such a great opportunity. Specialised systems enable franchisees to take on a wide range of jobs which just wouldn’t be possible for small operators that don’t have access to their equipment and processes. These include mould remediation, fire and smoke damage, water and flood damage, air duct cleaning and decontamination, dry-ice, and sodium blast cleaning, document and media freezedry recovery - to name just a few.
- Regional franchisee meetings
Because these incidents can occur in domestic, commercial and industrial sites, the scope of available work is widened
- Procedure manuals and videos on all training services.
- Internet based enquiry, reporting and communications systems - Workshops on localised advertising and marketing programs - Hands-on training of equipment and services - Newspaper, radio, and yellow pages advertising support - Customer relationship training
Big opportunities for small business Being granted a franchise and becoming part of the Steamatic network can be the first step in building your own successful business. Although Steamatic is in the business of providing cleaning, restoration and disaster recovery services, they’re also in the business of changing the lives of their franchisees, by joining the industry leader and giving them control of their income earning potential. Steamatic franchises are strictly limited and are not for everybody. They suit people who have a view of building a stable business with great potential, and who can work as part of a network. A Steamatic franchise could be a wise investment in your own future. v For more information about becoming a Steamatic franchisee, please call 1300 STEAMATIC, visit www.steamatic.com.au or call Merv Kauiers, National Franchise Support Manager on (03) 9587 6333.
profile: jani king
top 10 in 2010
Jani-King cleans up in the franchise rankings The start of 2010 is already shaping up as a dynamic year for the world’s largest commercial cleaning franchisor, Jani-King, with the number 10 being a fortuitous sign.
Jani-King also remained the “#1 Home-based Franchise” and was rated one of the “10 Greatest Franchises under $AUD13,800 ex GST and #2 in the “Low-Cost Investment” category.
Great achievement Jani-King Australasia General Manager, Mark Gosling, said re-entering Entrepreneur’s Top 10 franchise companies list was a great achievement for the franchisor. “Entrepreneur magazine is obviously one of the best sources for anyone who considers themselves to be an ‘entrepreneur’ looking for the best in investment or career opportunities,” he said. “All companies in the Franchise 500 issue are judged by the same criteria that includes objective and quantifiable measures of a franchise operation, financial strength and stability, growth rate and the size of the system. It’s promoted as the world’s first, best and most comprehensive franchise ranking.
Global recognition “To be recognized as the “#1 Commercial Cleaning Franchise Company” for the 23rd
year is a remarkable testament to Jani-King’s program, franchisees and the commitment of our regional office teams across Australia and New Zealand. “Jani-King Australasia is the largest Jani-King region outside of the USA with more than 1,100 franchisees who service more than 3,000 customers and that number grows daily.” Mr Gosling said in 2009 Jani-King celebrated its 40th anniversary which the company promoted throughout the year. “The Franchisee 500 ranking and being back in the Top 10 provides us with another opportunity to promote ourselves and our achievements in the New Year,” he said. “We are very excited about growing our franchise numbers across Australia and New Zealand in 2010 and adding more customers to our portfolio.” The complete 2010 Entrepreneur magazine rankings for Jani-King are listed below: #1 Commercial Cleaning Franchise (23 out of the last 24 years) #1 Home-based Franchise #2 Low-Cost Franchise #5 Franchise Under $13,800 ex GST #8 Overall Franchise #7 Global Franchise Franchisees start from as little as $13,800 ex GST. To learn more about owning your own business with Jani-King visit www.janiking.com.au.
ani-King Australasia is celebrating the return to the Top 10 list of franchised companies as ranked by the globallyrenowned Entrepreneur magazine’s ‘Franchise 500.’ The magazine’s January 2010 edition ranked Jani-King #8 among all 500 franchisors and retained its place for the 23rd year as the “#1 Commercial Cleaning Franchise Company.”
Jani-King Commercial Cleaning It’s where entrepreneurs go to clean up! TOP 10 Franchises 2010 #1
the prestigious Hilton Melbourne Airport Hotel.
Ian and Agnes are also celebrating the return of Jani-King to the “Top 10” list
Hampton Inn/Hampton Inn & Suites
of franchised companies as ranked by the globally-renowned “Entrepreneur Magazine’s Franchise 500.” A recent edition of the magazine ranked JaniKing #8 among all 500 franchisors and Jani-King retained its place for the 23rd year as the #1 Commercial Cleaning Franchise Company.”
Jani-King also remained the “#1 Home-based Franchise” and was also rated
one of the “10 Greatest Franchises under AUD$13,800ex GST and #2 in the
#8 Jani-King saidcreative/J-K/BFM2010
Like Jani-King Australasia Franchisees Ian and Agnes Coventry who clean
“Low-Cost Investment” category. Join the ranks of the best franchise in the commercial cleaning industry today. Visit www.janiking.com.au for more information and a comprehensive franchise presentation. FOR OVER
#10 ampm Mini Market
franchisee in action: top snap
Top Snap franchisee
loves being ‘Papa-Razzi’ John Woolley’s life has zoomed ahead since he purchased his Top Snap Property Photography franchise.
ormer factory owner John, 61, has gone from wielding a spanner to wielding a camera bag and he couldn’t be happier.
“My grandkids used to just call me ‘papa’, but now they call me ‘papa-razzi!’ laughs John. “Photography used to be just a hobby for me, but now I can’t turn up at a family gathering without my camera– everybody expects me to take all the photos – but I love it,” he said. John purchased his Top Snap Property Photography franchise in August last year and his territory covers the coastal area of Victoria’s Mornington Peninsula. John is no stranger to franchising. He ran a successful property maintenance franchise in Melbourne for more than 10 years before ‘going out on his own’ and purchasing a machinery fabrications factory. After four years, John had had enough of the 6-7 day a week business which involved ‘no support, lots of hours and plenty of stress’. John sold his factory, and he and his wife Rita took off on a much needed break, spending four months travelling around Europe.
Support & back-up John had already made the decision to buy another franchise because “I really like the support and back-up you get from being part of a franchise system. There was no thought of retirement – I’m not one to sit around twiddling my thumbs or watching TV,” he said. “Whilst travelling, I was trying to think about what franchise to buy when we got back. I took about 4000 photos whilst overseas – I guess I just love taking photos, and one day Rita said to me, ‘why don’t you see what’s around in photography?” So when John and Rita returned to Australia, he began investigating franchise systems which involved photography – and Top Snap came up trumps. “I found Top Snap on the internet. It looked and sounded like a professional photography company, and I was completely convinced
when I saw the quality of work they were supplying their customers, so I knew it would be a franchise I would be happy to buy into, and I have not been disappointed with my decision.”
such as virtual furniture. It just makes it easier for the real estate agents to sell properties. Once you do a presentation – everybody comes to like it, because it’s something they need to help them do their jobs better.
John’s days are now varied and interesting. He averages about three to four ‘shooting’ days a week, with the rest of his time spent marketing and trying to secure new business with real estate agents, something he enjoys doing.
“I recently photographed a $2.5 million property in Sorrento – which is easy, but it’s not just the high-end market – you’ve got to make the agents understand that if they’ve got a terrible looking house and terrible quality photos it’s not going to appeal, but if you get some good quality photos, like what we can do with Top Snap, it makes all the difference.”
“Top Snap supplies you with all the marketing tools you need to do it – if you need something drawn up, they’ll provide it for you,” he said. John says that once he is able to present to the right people the Top Snap system ‘sells itself’. “I always try and park the truck right out the front of the real estate agents. The truck is a good advertising tool – it shows them what we do, the type of equipment we have, and that we’re serious, that we’re a one stop shop for their property photography needs.”
The edge John said Top Snap’s systems and equipment give them the edge over their competitors. “It’s internet directed – all the selling is based towards the internet and you can see the difference in the quality, not just of the photography, but of all the other products,
John said his photography has improved ‘out of sight’ since he completed the Top Snap training. “The training was excellent in all aspects of property photography, including on the job training, camera and equipment and systems training. The very high experience of the trainers also supplied me with many tips to help get the business started and to run the business in general which was much appreciated. “I travelled interstate for my two weeks of training, and the trainer, Darrin, picked me up from the airport and he and his wife were so welcoming, they took me under their wing. Darrin certainly directed me in the right direction. Right from the word go, we were out doing shoots and he was showing me
every aspect of the job – and as far as I’m concerned, that’s the best training – you learn very quickly,” John said.
Ongoing assistance John said that after he returned to Melbourne to begin his own operation, the level of support was still high. “I found that once the training was complete, I was not left to find my own way, if I need help there is always someone I can call who is ready to offer assistance and support, this is especially important to me when my franchise is new and growing,” he said.
Life/balance John’s life balance has also improved dramatically since taking over his Top Snap franchise. “This franchise has given me a work/life balance that is great. I’m working from home, and going to work is fun and different every day, meeting lots of great people and seeing more of my family is a bonus. My wife works as a full time carer, but sometimes if she has a day off, she comes out on shoots with me – it’s great”. “Also, watching my business grow quite quickly because of our innovative range of products, which is far superior to what is on offer from the competition, has given me the career change and lifestyle I was looking for. I love it!”.
franchisee in action: top snap
professional property photography system and our professional retouching service which sets our photographic images apart from the crowd. The demand for our services by real estate agents, property managers and developers is growing strongly and the Australian property market in general is also experiencing strong growth which is set to continually grow as the effect of population growth continues,” he said.
Franchisee benefits As well as the initial training Top Snap offer all new franchisees the following:
• • •
• • • • • • With a growing customer base, John is already thinking about taking on another member of staff.
photography specialist for a number of years but the franchise operation started just under two years ago.
“It has been incredibly successful with 23 franchise areas currently in operation and it is growing at a rate of one new franchisee every month,” says Rob.
John’s positive attitude and great people skills are what makes him an ideal Top Snap franchisee, says the company’s managing director, Rob Watkin. “We look for people with an interest in photography and property in general terms, but the key ingredients are energy, enthusiasm, good people skills and a desire to build and operate their own successful business. We put every new franchisee through a comprehensive two week training program where the particular skills required for property photography are taught in a real, on the job environment. We also have two classroom training days covering sales and marketing skills and the use of Top Snap’s proprietary web based technology,” he said
Rob says the beauty of a Top Snap franchise is that there is no need for a shop or office, so franchisees don’t need to rent or lease expensive premises. “You can run the administration side of things from a home office set up, but most of the time you will be out in your exclusive franchise area doing photo shoots,” he explained.
Growth and opportunity
About Top Snap
“Property is generally the most valuable asset that anyone owns throughout their life, so it is vitally important, when it comes to selling, that it is marketed and represented in its best light,” said Rob
Top Snap has been in operation as a property
“This can be achieved by using Top Snap’s
Creation of a database of real estate agents in their franchise area, which are managed using a web based image management server, Photo Genie. Direct mail launch campaign to the entire database with an exclusive promotional offer. Full ongoing access to Photo Genie which franchisees use to send marketing emails to their data base, manage all invoicing and accounts, and host and manage all photographic images for their clients. Business cards. Personalised price lists. A portfolio of their work. A large stock of promotional materials. Ongoing access to various manuals and presentations for the purpose of training as well as sales and marketing. Ongoing access to a dedicated Franchisee Manager who provides regular and ongoing follow up to franchisees, as well as franchisees having ongoing and open contact with the managing director/ franchisor.
Rob says the Top Snap franchise model is affordable at just $39,000 + GST and equipment and allows franchisees to earn a great income doing something that they will absolutely love. “They will also be building a valuable business asset at the same time. It is the ultimate real lifestyle business. We are growing quickly but still have plenty of opportunities in Australia for people looking to create a unique and successful business for themselves with the support of Top Snap, who will be with them all the way.” “We also have plans to expand overseas and are keen to talk to people regarding master franchises for the USA, UK, Canada, Ireland, New Zealand, the UAE and other countries.” v For further information contact Rob Watkin on 0414 217 019 or rob.watkin@ topsnap.com or visit www.topsnap.com
Janine’s T ips
boost your LOVE for yOUR WORK
f you can find something you are passionate about and love, then it is not work.
Finding the right business is as hard as knowing what you want to do for the rest of your life when you are 16 years old. I am 44 years old and I am still working it out. Franchises are statistically more likely to succeed than doing a business yourself, but this doesn’t mean that you cannot fail in your business by being in a franchise and there are many reasons why businesses fail. But to minimise your risk I would suggest you consider the following steps (in this order of importance):
What is your passion? So ask yourself first, what do I love? If you are passionate about cars or gardening then choose a franchise that suits. If it is food that you love, then again choose a business that you believe is one you can be passionate about. You will spend more time on your business in a week than doing anything else, so you have to love it.
Cultural fit Next question to ask yourself; ‘Is the franchisor a culture fit’? Do you believe you can work with this company? This is a really important question as it is like getting married; you are connected at the hip until you leave, so this is such an important question to ask yourself.
Is the franchisor a stable business? One of the risks in getting into a franchise is whether the franchisor is a reputable, long established business. If the franchisor gets
into trouble then so will your business. Check their financials. You need to feel that you have found a business that you feel confident and comfortable with, that has been established for some time. Do your research; go visit the franchisors, meet with the people there and see if there is a fit. Boost Juice and our new concept Salsa’s Fresh Mex Grill both have a strong business model that works. This is because we have strong buying power, strong systems and great executives that ensure the concepts are solid. Not all franchisors can say this.
Do the numbers stack up? If you are buying a greenfield (a business that is brand new) or an existing business (an established franchise business), you need to do your numbers and if you have not got a financial background, this is when you go and visit your accountant. The biggest mistake people make in buying a business is borrowing too much money and getting into trouble with repayments. When you do the numbers, take off 20 per cent of sales and see what happens. Make sure you have a buffer. Check that the other businesses in the network are making a profit.
Legal advice When you are entering into a franchisee agreement it is a legal document. Many franchisors do not negotiate their franchise agreement, but this does not mean you do not get advice. It is important that you fully understand what you are signing.
Do your own accounting I believe the biggest mistake small business
Janine Allis, Director/Founder Boost Juice
owners make (not just franchisees) is passing on their bookwork to an outside company. The reason this is a mistake is that when you touch every invoice and write every check and pay every employee you learn something about your business, e.g. Is the invoice in line with what you negotiated with the supplier? Are you rostering well in your stores to maximise sales and profit? Your numbers will talk to you; they tell you where you need to focus e.g. Is more training required? Is anyone stealing from you? Where can you improve? With the accounting products these days like Quick Books and MYOB, you should not be spending too much time on your accounts. No one will care as much as you, as it is your money!
In summary Find your passion Is the business a cultural fit Do your numbers Get good legal advice Do your own accounting v Janine Allis, Founder – Boost Juice Bars Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is the largest and fastest growing juice and smoothie chain in the Southern Hemisphere. Janine’s company; Boost Investment Group, has now bought Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.boostjuice.com.au www.salsas.com.au
Work for yourself, not by yourself Support, training and great returns for franchisees
Be your own boss, control your own destiny, clean up! For 40 years, Mastercare has worked in all aspects of the commercial cleaning and property services industry. For an affordable investment, you can enjoy access to clients right across Australia, as well as all the support you need, full and ongoing training, and the flexibility to build a terrific life. Call us today on 1300 663 843 or visit www.mastercare.com.au
PROFILE: Nanot ek – by ecowash mobile
It’s green! It’s global! It’s growing! In only 6 years, ecowash mobile has grown into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car washing.
ith operations in over 15 countries including servicing all states of Australia, the Middle East, Europe, Central America and the USA, ecowash mobile has created the waterless car washing segment and established benchmarks for innovation and growth in franchising. To lead the advanced car cleaning market technology segment, ecowash mobile is re-branding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology. Nanotechology is sweeping the world and being incorporated into products we all use everyday, but no company has extended the use of nanotechnology into car care. “Our technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection,” said ecowash mobile CEO Jim Cornish. The liquid polymer is applied directly to the surface of the paint where it encapsulates dirt and lifts it from the paint surface. The polymer then acts as a lubricant between the dirt and the paint, enabling it to be removed without any scratching – it also leaves a protective coating which lasts up to 6 weeks. The futuristic platform will also pave the way for the introduction of new channels and technologies to take Nanotek to the mass market – the introduction of iphone applications, mobile CRM systems and the use of technologies such as ‘augmented reality’ will see Nanotek take car care to an entirely new level and offer incoming franchisees an
unprecedented business opportunity. Building on the global success of ecowash mobile, Nanotek offers its Australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems. “With operations in over 15 countries we are in a unique position to build global alliances, systems, and therefore economies of scale. We can also test and refine our procedures under a broad range of conditions - from the ice and snow of Moscow to the extreme heat and sand of Saudi Arabia,” said Jim Cornish. Drawing on its impressive heritage, Nanotek has international alliances with car manufacturers and corporations meaning new franchisees often walk into territories with customers eagerly awaiting the introduction of the service. “From Lamborghini product launches in the US, the Cannes Festival for Audi in France, and motor shows and product launches for more than a dozen car manufacturers in Australia, the Nanotek service has credibility that gives a walk up start to new franchisees,” said operations director, Stewart Nicholls. Nanotek will also see operations extend beyond mobile service delivery to include fixed site facilities and a focus on corporate alliances – commencing with the management of Qantas valet services at Sydney, Melbourne, Brisbane and Adelaide airports. Nanotek’s success has been built upon a unique model, exclusive products, solid systems and global experience:
• Support: annual national conference, annual state conferences, state based workshops and state managers in place throughout the country to offer local support and focus.
• Systems: a futuristic website incorporating a franchisee extranet, online ordering systems and printing portals – all streamline logistics and communications to increase business efficiency.
• Technology: an exclusive product
range with ongoing R&D and product development. This has included the addition of complimentary services such as paint protection, Datadot, Rimskins and Tyre Protector.
• Marketing: centralised, focused and
innovative, Nanotek marketing leverages off a global reputation and a local focus.
• Multiple channels: mobile or fixed
site operations, car cleaning through to complimentary product ranges, Nanotek offers its franchisees multiple income streams and opportunities.
ecowash mobile launched the “Nanotek” brand in January 2010. ecowash’s iconic orange cars will now become black and silver “nanomobiles” in line with the brands’ premium and futuristic positioning. Without question, Nanotek is the most exciting franchise business opportunity in Australia today. v For further information call 1800 nanotek (626 683) or visit www.mynanotek.com
PROFILE: T RIOS
Trios is a ‘People Brand’
Loved and Respected for Great Tasting Wraps! The team at Trios HQ has recently taken some time to analyse customers’ responses to their in-store marketing surveys, and the results confirm that Trios is a brand of choice that connects with the ‘now’ generation.
rios director, Sam Elia says much of the information they have gathered has come from continuous in-store surveys.
‘We strongly believe in our fast casual concept which essentially comes from our customers. They have told us what they want in our stores through the continuing in-store surveys we have been doing”. Sam said the survey results reveal people want a smart café-style environment with a casual feel. “Our customers have told us they want special places to meet, engage and relax. They want high quality food in a nice environment with fast service,” he said. The Trios directors have taken this on board and will begin incorporating the new design elements into new stores, and have begun the refurbishment of four existing Melbourne stores. “In 2010 people will see the results of the bonding we have with our customers. We will be taking the design they have asked for to stand alone stores in major shopping strips across the country. Examples are Lygon Street
in Carlton and Bondi in Sydney. Sam is currently looking for sites in those areas and beyond - and is also looking for the right franchisees for them. He says these people need to ‘fit’ the stores.
The right fit “They should be passionate about the food and their store, they need to be really committed people with smart business acumen; they need to be self-driven, they need to be aspiring and they need to be up-front and confident. They need to live the brand – Trios!”.
The team members at Trios pride themselves on not only on securing the right types of people who are passionate about their brand but also about imparting their wealth of knowledge and experience to set up franchisees in their own business.
Connecting with new franchisees ‘We have an excellent product to sell with our fast casual concept. It is a family-secret recipe, taste-good, stylish, healthy, fresh and fast flatbread wrap. We are taking it to new sorts of sales areas and we are very, very sure it will ‘connect’ with new buyers,” Sam said.
Sam believes people from this demographic require a ‘special bond’ with store owners.
The four Melbourne stores currently being refurbished are at Victoria Gardens Shopping Centre, Southbank, Jam Factory and Dandenong. The re-styling and re-modelling will fit with the brand’s new direction and the strategy is designed to revitalise and re-engergise the market for new and existing customers and franchisees. v
“We expect new franchisees to understand that and our training for the new stores will cover all of these issues in-depth.” he explained.
If you think you could be a great fit with Trios, visit www.trios.com.au or contact Tony Maddock on 1300 372 624 or 0400 017 882.
“These stores will obviously be focusing on Gen X and Gen Y - these are the majority of people who have been talking to us about what they want in our stores so franchisees going into the stores should be familiar with what those specific markets are like.
Passionate, committed, self-driven, aspiring, up-front, confident.
Are you the right fit? 42
e xpert advice
DO YOU REALLY
Richard Evans, Author, The Australian Franchising Handbook, and Partner, Conroy Llewellyn & Evans.
WANT TO DO IT?
So you have the cash and you want to be your own boss but have little idea as to what to do next. The pitfalls are many and the success rate can be challenging but the rewards in running your own business can add value to your family and even more so to you as a person.
usiness is damn hard. There are competitors everywhere and the fickle consumer can drive you nuts as you go about earning a dollar. But if being your own boss is your absolute desire and you are convinced this is the life for you, then there are some very basic rules to follow before your money is lost and your dignity destroyed. Don’t get me wrong! A small business can grow to be a large business and provide you the lifestyle rewards and inner glow of accomplishment that many before you have enjoyed. You can enjoy the rich rewards of being your own boss but follow the prescribed and indeed covert rules of success before you start and save yourself the heartache so many other dreamers like you may have endured.
Why do it? The very first question you must ask yourself is – why? Why do you want to give up your current job, where everything is provided for you by your employer, and become the employer where you have to provide everything? Sure a franchisor will help with many operational aspects of your business but it will be you who needs to cover staff when they call in sick; you who
needs to provide the coffee and cake and deal with staff and customer tantrums and tears; you who is responsible for locking up the site; you who needs to do the books; you who will be required to do the marketing, accounting, pay and penalty rates, occupational and health laws, the costs of doing business, the lack of cash flow; and you who will need to be across just about everything associated with your business plus still provide the fees to your franchisor. This is not an employer/employee relationship you are about to enter. You are about to buy a license via a franchise agreement to run your own business. If it fails or succeeds it will be your fault. So understanding why you want to go into business is very important and you must clearly understand why, and your family must be fully supportive of your decision – otherwise, forget it!. Don’t waste your time or money if you think you can invest in a franchise and not work the operation. The failure rate is extreme from cash-rich, lazy people who thought they could buy a brand and have others work it for them.
What type of franchise? Once you work out why, try and decide what type of franchise is best for you and
your lifestyle. Do you want: a home-based business?, a retail location with its 7 day a week demands?, a take away food place or a restaurant?; a service provider?, or, indeed a home services operation like a dog washer or a lawn mower? Australian franchising has an enormous range of quality brands whatever you consider to be the right fit for you there will be a franchise available.
Which franchisor? Once you have selected the category you wish to invest into, the next decision to make is about the franchisor. What level of establishment are they in? The more mature the system the more investment capital is needed but there is less operational risk and greater support. The younger the brand, the less support structure, the greater risk of failure and loss, but the potential rewards from an emerging brand can be very big if you are keen to invest with an eye to re-sell.
Franchisees who call foul! Franchising is a highly regulated business environment, yet most franchisees do not fully know their rights or indeed their responsibilities. The media is full of stories of failed franchisees who call foul when they have failed to follow their responsibilities.
Check into the Hotel of tomorrow! Ken Tembo had been in the hospitality industry for the last 13 years, managing restaurants, bars and people! Tired of the long hours and the fact that he was not in control of what he does each day, he began to look for something more. Being a person who loves hands on work he soon came across a Bathroom Werx Franchise. He was attracted to it because their services save people money who are interested in renovating their bathroom. He decided this was the franchise for him. So rather than managing the people in the hotels he now manages himself and offers his services to hotels! Ken Tembo first came across Bathroom Werx about 8 years ago when he was renovating a federation style home.
Basically you’re just working. Now when I go to work everyday I learn something new, there’s a lot of job satisfaction and I have support from the training manager and team at head office. It’s just a phone call away. I’m absolutely ecstatic with my decision to go into business for myself.” What are the good things about being a partner in a Bathroom Werx Franchise System? “First of all it is a proven system, 24 years old. As long as you follow the system you won’t have any worries. It works. Because of the open lines of communication between the head office and myself as a franchisee, we feed off each other. Also I appreciate that other franchisees with more experience are happy and always willing to offer solutions and help as well. The infrastructure is great!”
He, of course, finished the renovation and has moved since, but found the brochure once again. He immediately thought “this is something I would love to do for myself.” Apprehensive about taking the step to buy a business, he did his research and found he can be in business for himself but not by himself!
What are the negatives?
Ken is now the proud owner of the Geelong Bathroom Werx Franchise with major plans for his future.
“I would like to take on an apprentice in the next 12 months, train someone up to do the work and eventually would like two guys working mid Geelong to the Surf Coast and mid Geelong to the Bellarine Peninsula.
AFTER SPEAKING WITH KEN, HERE’S WHAT HE HAD TO SAY: What attracted you to a Bathroom Werx Franchise? “Well the premise of franchising is great. In business for yourself, but with a greater body of people. This works extremely well for me.” How have you found the challenge of renovating bathrooms compared to what you used to do? “I’m a different person to what I used to be. I’m a lot happier and a lot more satisfied. I know I have something tangible. When you’re working for someone else you’re never really recognised for what you put in.
“I haven’t seen a negative. At the end of the day the system benefits all of us.” What are your plans for the future?
So yes to grow is definitely my goal.” If you would like more information about the Bathroom Werx Franchise opportunities that are available in your area, call 1800-625-445 and ask for a Franchise Information Package to be rushed out to you. Or you can request one from our website.
e xpert advice
So an essential rule is to understand the franchise business model and how it works for you and the franchisor. This information is readily available through the industry body the Franchise Council of Australia and various articles and resources via the sector’s media. Learning about your relationship is essential prior to engaging with a franchise and there are quality books on the subject – so do the research.
Finding the right brand Once you understand the demands of the franchise business model and you have identified the category you wish to invest in, the route becomes even more challenging in identifying which brand is right for you. There are a number of methods to use, and I advise you to use all of them! Every city in Australia has at least one franchise expo where (mostly emerging) brands display their wares. These expos are good to see the variety that may be available and often provide cost free seminars to help folks starting their search. Another terrific source of information to find out what is available are the many internet directories, which many franchise systems advertise but not all. These directories are ideal to help your search to compare systems against each other and should be an indicative tool helping you with your search. There are also various magazines about that have systems advertising for new franchisees and magazines, such as this one, often have extremely relevant articles to help in your research. Use them all in researching and looking for the brand that will suit you and your expectations. Another good source of education is the Franchise Council of Australia’s event program which mixes conferences with education seminars, perfect to help you get an idea of what to look for when determining which brand is for you. Their national convention is held in October every year and in 2010 is scheduled for the Gold Coast. Each state also holds a one day conference during the year, so a visit to the FCA’s web site would be very helpful.
Warning, warning! Do not be seduced by the romantic language of seduction by the folks that may paint the perfect picture for you when you speak to them about a brand you are interested in. In other words do not sign an enforceable
agreement, transfer cash or commit yourself before you are fully researched and clear what you are getting involved in. If the process gets pushy then walk away. Clearly understand your responsibility is to know what you are entering, and to claim later that you didn’t know, is no defence. The regulations protect you but only if you use your rights prior to entering the franchise. The clear majority of franchisors will help you come to a clear and informed decision. They will support you through the process. They will provide you any information you need but if you want information beyond what the Code allows you have to ask. So, ask. Delve into the franchise operations; speak to franchisees, even the ones who have left are important to talk to. It is in your best interests to ensure you know before going in. Remember, it is your business, and your success will be determined by the effort you apply but – and this is important – it is the franchisor’s brand and they will direct you so that their brand, and thus the network, is protected.
business system in the world. It allows franchisees to invest as small investors into a brand and help it grow thus drawing success to the franchisee. The critical element for success for a franchisee is that whilst they risk everything, by entering the system, the franchisor has greater investment risk. You are in business for yourself but not by yourself so do the homework before you commit. v Richard Evans is a senior partner with Conroy Llewellyn & Evans and helps brands maximise their communication potential. He can be contacted on 1300 303 183
The Corven study suggests, in preparation for the transition to franchisee you consider the following. Have I ...
• • •
Julia Camm, the principal of Corven, a recognised thought leader in what franchisees should be looking for when making a decision on which brand is best for them suggests:
“Potential franchisees must understand primarily what and how working for yourself will impact their lives. Too many potential franchisees love the idea rather than understand the demands of working for yourself.”
The Corven research Into the Fold: What are the key issues impacting new Franchisee preparation? indicates self assessment is critical which deeply considers such issues as the impact upon family; how rejection affects self esteem; the shock of leaving employment; the alignment with the franchisor’s culture and values; and, whether becoming a franchisee will meet lifestyle goals. There are many methods of recruitment but the most successful is the research you do prior to entering a dialogue with the franchisor. Know what you want, and be prepared to work to get the information you need. Do not allow a laissez-faire attitude to drive your decision as it may be the difference between your success and absolute failure leading to losing everything. Franchising is possibly the most successful
• • • • •
Consulted with relevant membership associations and regulatory bodies? Completed all the requirements of the franchisor’s franchise recruitment process? Conducted a risk assessment on franchise concept sustainability, model viability and business location? Assessed the currency and relevance of the franchise business system to consumers, including reviewing the franchisor’s strategy for maintaining market share and continual improvement? Met with professional advisors to ascertain the extent of legal, financial and operational implications of the business opportunity? Sought banking advice and secured adequate funds? Completed a business plan, including risk assessment, cash flow forecasts, contingencies, local area marketing plans and exit strategies? Conducted discussions with previous and current franchisees on their experience and challenges? Completed the required registrations, applications and certifications relating to the franchise business? Committed to attending all required training programs and learning opportunities?
For more information on the study, visit www.corven.com.au
Local knowledge and global strength
drive Thrifty B
ecoming a regional Thrifty Car Rental franchisee means working hard, connecting with your community and often going above and beyond the call of duty. But according to Tamworth regional franchisee Steve Miller, the rewards are worth it, and ‘you never know what the next phone call could bring’. So when Steve’s phone rings in the middle of the night, he picks it up straight away because “it could be the mail truck that’s broken down and needs a replacement vehicle or another emergency,” Steve says.
“A few years ago I got a late night call – a woman had been driving from Sydney to Brisbane, desperate to be at her dying father’s bedside, and her own car broke down about 50kms outside of Tamworth. I drove down, picked her up, got her in a Thrifty car, and she went on her way. A couple of weeks later I received a lovely letter thanking me so much because she made it to Brisbane just in time to say goodbye to her father. It’s the things like that which make it worthwhile, Steve said. Steve took charge of the Tamworth regional Thrifty franchise about seven years ago. After having worked in the vehicle rental industry for the 15 years previous, he knew exactly what he was getting into. “You can’t go into it thinking its not hard work, because it is,” Steve says. “But like all things, if you’re prepared to work hard, you can earn a good income. The more you put in, the more you reap,” he says. “In a regional area you have to be part of your community. Country people are more obliging, more affable. We’ll go out of our way to help people, and a lot of my clients have become personal friends. We’re involved in their lives, and work and life just seems to mingle together,” Steve said. Meanwhile, on the other side of the country, Perth’s Bedell family has seen their truck rental business become one of the West’s fastest growing vehicle rental companies since joining the Thrifty network. The small, family owned and operated company ‘Osborne Truck Rentals’ joined the Thrifty network in 1997, and today, has around 2,000 vehicles, and a branch network of 11 locations across the state.
“Thrifty WA’s journey has been fraught with challenges. The vehicle rental industry is highly competitive, and sustainability and growth are strongly linked to the fluctuations in Australia’s economy. However our strategy of focusing on meeting the specific demands of the Western Australian marketplace has proved successful,” said Thrifty WA founder Keith Bedell. “The essence of this company’s longevity has been keeping it a family business. My entire family has worked together and invested in the business to create the thriving company that Thrifty WA is today,” said Keith. To meet the needs of the WA specific local market, Thrifty WA offers an extensive range of fully mine-equipped vehicles, which provides mining operations options to find the vehicle that best suits their requirements.
Thrifty is currently seeking franchisees who are flexible, passionate, competitive, dynamic, trustworthy and loyal. These are the values that support the wholly Australian owned company’s vision. Thrifty’s strategy for moving forward is to sell franchise territories, and in doing so, build and strengthen suburban and regional franchise networks. Thrifty believes that the franchise model, through local ownership and management, provides the focus on local communities and businesses to form the relationships critical for success.
Thrifty Australia has 15 experienced franchisees, like Steve and Keith, operating over 90 locations, who are happy to share their learning and best practices with new franchisees. Thrifty recognises that franchisees are a valuable source of information for each other, and for the business as a whole. Thrifty has recently established a Franchisee Council to provide structured franchisee input into key issues such as the development of an annual marketing plan, fleet decisions, operational changes and new products. Thrifty is currently looking to expand its franchisee network in Australia. Thrifty is committed to being a leader in the rental car business and will continue to invest in people, process and market development. Going forward they will recruit and train the best people in both corporate and franchise operations. There is an opportunity to join a growing and dynamic organisation that will reward success and encourage initiative. Some financial assistance may be available, conditions will apply. v For further information, and to find out what areas are available, please contact John Wilkinson, Thrifty National Franchise Manager, on 0411311187 or by email at firstname.lastname@example.org
Be part of a great family. Thrifty is rolling out its franchise program into southern, western and northern Sydney, with more opportunities also available Australia-wide. We are the only Australian-owned international car rental brand, operating under the umbrella of NRMA Motoring and Services, an iconic and trusted NSW/ACT-based organisation. The NRMAâ€™s 2.2 million members, strong operational and marketing support mean our business is poised for growth. Renowned for its customer service, as well as its wide offering of passenger and commercial vehicles, the Thrifty brandâ€™s target market position is quality and good value. To be part of this great business model, phone John Wilkinson on 0411 311 187 or email him at email@example.com
A member of the JWC THR0111
group of companies
Do the research
Rod Nuttall, National Executive Manager of Franchising, CBA
to reap the rewards W
ould you prefer the security of being an employee, or the freedom of running your own business? A good franchise can offer the best of both worlds. But before you quit your day job and take the plunge, it’s essential you do your homework. Owning your own franchise gives you the opportunity to become your own boss, yet it also comes with ongoing support from a proven organisation. Unlike an independent business owner, you don’t have to become an instant expert on human resources, occupational health and safety (OH&S), marketing and a host of other complex business issues. Instead, you have the backing of support staff at head office, just as you would in a big business. Combine that with established products, a recognised brand and tested business processes, and you can see why more than 63,000 Australian business owners have decided to buy a franchise*. For you, it all adds up to less risk. But that doesn’t make it risk-free. Not every franchise lives up to the ideal and ultimately it’s your responsibility to choose wisely. It’s not just about finding the right franchise and the right territory, then doing the numbers to make sure those sales projections really do stack up. It’s also about making sure that your franchise is the right fit for you, with a vision you’ll feel proud to be part of, and the right level of support for your unique blend of skills and experience.
Top five tips When you’re looking at choosing a franchise, there are five key elements you need to look out for in the potential business. They are: 1. A proven brand. While it doesn’t have to be a household name, the brand should be well-defined and clearly differentiated from its competitors, with a reputation for superior products and service.
2. Powerful systems. After the products and the name, it’s the business systems you’re paying for. They should be comprehensive, robust and thoroughly documented. 3. A great location. Location is absolutely crucial. No matter how strong the franchise system, if your territory is unsuitable, your chances of success are greatly reduced. 4. Training. The best franchises will support you with thorough training, both before you open and during the life of your agreement. 5. Head office support. A good head office can help with everything from OH&S and workers compensation, to discounted procurement from bulk suppliers. Long after your initial training is complete, they should be there with ongoing support and group advertising. One way of finding out if your potential franchise measures up to these five key elements is to get an independent report from a specialist research firm such as DC Strategy Research (www.dcsreport.com.au).
The process In addition to the five key elements that should already be part of the franchise you’re looking at, there are some well-established safeguards you can take before you sign on the dotted line to help reduce your business risk when you buy, provided you’re methodical and do your homework.
Here’s a step-by-step guide 1. Know where you stand. A great place to start is the Franchising Code of Conduct (http://www.accc.gov.au/content/index. phtml/tag/franchisingcode/), issued by the Australian Competition and Consumer Commission (ACCC). It sets out a framework for your ongoing collaboration
with the franchisor, so you can work together constructively to achieve the best outcome for everyone. 2. Check the disclosure document. Your franchisor is legally required to give you a detailed disclosure document before you buy. The Franchising Code of Conduct sets out what it must contain, including background information on the owners of the franchisor, payments and costs, details of existing franchisees and financial benchmarks.
It’s a good idea to consult your lawyer and accountant at this point. Don’t forget to do a background check on the franchisor and its owners, including their credit records and any court cases they’ve been involved in.
3. Meet other franchisees. Contact other franchisees and ask them about their experiences. If possible, make sure you talk to past franchisees as well as current ones. 4. Do the numbers. In consultation with your accountant, go over the financial information for your franchise and the system as a whole. Carefully check the assumptions underlying the financial projections for your territory and then use them to come up with a valuation.
There are several valuation methods to choose from. For franchises, one of the most common is the price earnings multiple method. Start with the existing franchise operation’s earnings before interest and tax (EBIT), then multiply that figure by a multiple selected from the range previously used for that brand. For example, you might value a franchise at three times last year’s EBIT. Multiples vary significantly between different brands and industries, depending on their market strength and growth potential, so there are no hard and fast rules about which
multiple you should select. 5. Arrange finance. Unless you’re lucky enough to have a wad of cash at the ready, this is a great time to talk to a Commonwealth Bank Franchise Banking Specialist about financing your purchase. They spend every day working with franchises, so they have the expertise you need to get your new venture up and running. v Rod Nuttall is the National Executive Manager of Commonwealth Bank’s Franchising division, a specialist team of business bankers dedicated to providing tailored financial solutions to both franchisees and franchisors around the country. Applications for finance are subject to the Bank’s normal credit approval. Full terms and conditions will be included in the Bank’s offer of finance. Fees and charges are payable. To speak with a franchising specialist at the Commonwealth Bank, call Rod Nuttall on 0420 946 013.
The checklist q Appoint a lawyer that has extensive experience in franchising. q Check the disclosure document thoroughly with your lawyer. q Check current financial statements, preferably going back three years, including the balance sheets, profit and loss statements, and business tax returns. q Check projected sales and profits, and the method used to calculate them. q Ask your accountant for an independent valuation. q Check current and ongoing fees and determine what you get for them. Do they include fit-out? Training? Equipment? q Consult other franchisees. The disclosure document should include a list. q Think about your exit plan. How will you sell? What does the agreement say? Do you have to sell through the franchisor? Are there transfer fees? q Check the franchisor’s financial position in the disclosure document. q Meet the key members of the franchisor management team. *Franchise Council of Australia and Griffith University, Franchising Australia 2008 survey.
ARE YOU LOOKING FOR SOMETHING A LITTLE BIT DIFFERENT? Exclusive franchise opportunities are available across Australia and New Zealand. This is the perfect business, well that’s what we think and you probably will too after hearing the ﬁner details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions. For further information please contact Richard Harris on 0418 769939 or email firstname.lastname@example.org
PROFILE: GAR AGE WORLD & SHED BOSS
SUCCESSFUL & DYNAMIC JOIN THIS
STEEL SHED NETWORK
Garage World & Shed Boss sells a premium product with proven professional building systems.
here is one simple philosophy at Garage World & Shed Boss - it doesn’t matter how little or how much customers spend, they all deserve the very best. Garage World & Shed Boss is a business that has been built from passion and vision, earning a solid reputation of producing a reliable and high quality product, combined with great customer service. Only using the latest steel fabrication technology, their first class Australian made materials and designs, together with the most qualified trades people, means Garage World & Shed Boss consistently deliver a quality product. Constructions include garages and sheds, patios and awnings, workshops, commercial sheds and factories, rural sheds and barns. In addition to domestic customers, commercial work has extended to include warehouses, indoor riding schools, aircraft hangers, gymnasiums and storage facilities. All outlets are independently owned and operated by family businesses, using local products, which supports local industry. Garage World & Shed Boss is now actively taking applications from builders and business people to operate their own outlet. Currently with a network of 61 independently owned and operated businesses throughout Australia and New Zealand, licences are available across all States in both countries. Garage World & Shed Boss was founded by Phil and Carolyn Emms, whilst already involved in the building industry. They identified the need for a prominent ‘top of the range’ garage and shed builder, which offered a premium quality for the discerning public. The couple quickly realised that people wanted a choice of a custom
made product that fitted their particular requirements. To that end, Garage World & Shed Boss is highly innovative and believes it is the only industry provider that has developed its own patented product - The Famous “Morinda Glove Section”. In recent years, such inventions as this one have propelled Garage World & Shed Boss to prominence. The business is now considered one of the main national network players in Australia. These licensed businesses are immensely beneficial to a wide range of people, particularly builders who want to ‘get off the tools’ and own a saleable business. A Garage World & Shed Boss business would also suit sales and marketing people, or husband and wife teams. Garage World & Shed Boss operates under a flat fee royalty system, not a percentage based fee, which means the more money you make, the more you keep. The flat fee system also assists owners to budget for their costs in advance. If you are a business savvy individual, or a couple who are interested in building a nest egg for yourselves, owning your own Garage World & Shed Boss licence could be a great business opportunity. v For more information on licences within Australia & NZ, telephone (07) 4031 1911 or 1300 743 326 or visit these websites: WA, SA & NT www.shedboss.com.au VIC, QLD & TAS www.garageworld.com.au NEW ZEALAND www.shedboss.co.nz
53 IP3015-Stramit Shedboss 297x210 outlined.indd 1
11/2/09 2:58:49 PM
Protecting Your Territory
John Sier Mason Sier Turnbull
Questions to ask your
any franchisors are moving away from territory-based systems in favour of franchises that are sitespecific or for a non-exclusive territory or marketing area. This trend occurs both in systems which involve retail premises and those which involve mobile or home-based franchises. This is most often due to the franchisor not wanting to lock themselves out of a potential market by granting an exclusive territory to one franchisee, only to discover later that there is sufficient demand within that territory to support two or more of the same franchised businesses. For a franchisee, being granted a territory can be a double-edged sword. A territory usually grants exclusive or protected rights to promote and/or supply the goods or services of the franchised business within the territory, but also limits the franchisee's ability to market the business or supply customers outside the territory. It also means the franchisee may be under the added pressure of being solely responsible for developing the territory and promoting the franchise system within it. Following is a guide to some of the key questions you should ask your franchisor about your territory.
Will I have a territory granted to me? When entering into a franchise, you must ascertain from the franchisor at the outset whether or not you will be granted a territory at all, or whether the franchise granted is specific to a particular site or simply a mobile franchise which is not related to a defined territory.
What type of territory will I have and what exclusive rights will I be granted within it? If you are to be granted a territory, the next question to ask the franchisor is whether the territory will be exclusive or not. This is not always a simple question. There may be limits to your exclusivity. For example, a franchisor may undertake not to establish any other franchisees within your territory, but may retain the rights to itself to service large corporate clients or operate temporary or mobile businesses within your territory. Alternately, the franchisor may promise to grant you complete exclusivity, but the exclusive rights may be compromised or lost if you fail to achieve certain performance criteria or breach your franchise agreement.
The franchisor's disclosure document must identify whether the franchise granted is limited to a particular site or whether it is for an exclusive or non-exclusive territory, and should also provide answers to the following key questions relating to exclusivity of territory:
• whether other franchisees can operate similar franchises in the territory;
• whether the franchisor or its associates can operate similar businesses in the territory;
• whether the franchisor or its associates can establish similar franchises in the territory;
• whether you may operate the business outside the territory; and
• whether the franchisor can change your territory. If there is insufficient information in the franchisor's documentation regarding the above points, you should ask specific questions of the franchisor to determine exactly what rights and limitations you will have in your territory.
What is my territory? You must ensure you are familiar with the precise borders of any territory granted to you. Carefully examine any territory map, postcode or boundary description provided by the franchisor and ask for clarification if inadequate detail is provided. You need to know exactly where your territory extends to. If a border is described as a particular street, does that include both sides of the street, or only one? If the territory is defined by postcodes, do you know which precise areas are included in those postcodes, and what happens if the postcode areas are changed during the course of your franchise? These details can make significant differences to the value of your territory and can ultimately affect the profitability, growth potential and sale price of your business.
How was my territory chosen? Once you are familiar with the confines of your territory, ask the franchisor how it decided to 'carve out' territories for the franchise system. Are all territories equal in size, population density or other demographic criteria? Again, the disclosure document should contain some detail in respect of the franchisor's territory selection policy, but your inquiries should delve deeper. You should ask to review the results of any demographic data, market research or feasibility studies conducted by the franchisor. You may wish to engage an expert to conduct your own similar investigations into the makeup of the territory and its likely impact upon your business potential.
How will the franchisor help protect my territory? You should also query how the franchisor implements any of its policies relating to territories and how it monitors and ensures compliance if, for instance, another franchisee starts operating in your territory in breach of the exclusive rights granted to you.
How will I protect and develop my territory? If you are satisfied with the franchisor's responses to all the above questions, the
next issue to consider is how you will make the most of your territory over the medium to long term and ensure continued growth within a finite area. Ask the franchisor what its general plans for expansion and promotion of the franchise network are. How will these affect your individual business and will the franchisor's intended actions be sufficient to protect your territory? What actions will you be allowed or expected to take, over and above the franchisor's initiatives, to develop the territory and to market the franchise system within it? What limitations will the franchisor impose on your right to undertake promotional activities within the territory? For instance, will you be free to sponsor local charities or be involved in community events? Will the franchisor have veto power to prevent you from participating in certain campaigns or functions if they do not fit the franchisor's image or social and political ideals? You should have a well-considered and detailed business and marketing plan for intended activities within your territory and discuss this with the franchisor before entering into the franchise. Be sure you are comfortable with the franchisor's attitude towards your territory development strategy.
surrounding your territory. Having a first option to purchase neighbouring territories may be a good way to protect your territory and foster future expansion. Other questions to consider asking your franchisor may include what rights you may have to operate outside of your territory within areas which have not yet been subject to a franchise, or if the franchisee in that area is unwilling or unable to perform the work. Ultimately, irrespective of whether you are granted an exclusive or non-exclusive territory or no territory at all, you will need to work hard to promote your franchise locally and develop your business. But, in order to plan for success, it is imperative that, prior to signing any agreements or entering into the franchise, you are fully aware of precisely what territory you will be granted, exactly what your rights and obligations are in respect of that territory, and what your targeted strategies are for protecting your territory and promoting your business within it. v
Can my territory, or my rights and obligations within it, change? Although having an exclusive territory affords certain protection, flexibility is also important. You should query whether, and how, the franchisor will assist you if you find your territory is too large to properly service or too small (geographically or demographically) to sustain a viable business. Will the franchisor be prepared to substitute or alter your territory in consultation with you if, for example, a disproportionate number or magnitude of competitors establish themselves within your territory, or if there is a sufficient change in the demographic, financial, environmental or other conditions in your territory to affect your business?
What about surrounding territories? You should consider negotiating a first right of refusal for franchises which the franchisor intends to grant in the areas immediately
John Sier, Principal, Mason Sier Turnbull Lawyers, Corporate & Franchising Team. MASON SIER TURNBULL LAWYERS 315 Ferntree Gully Road Mount Waverley Vic 3149 Australia T: +61 3 8540 0240 +61 417 438 259 F: +61 3 8540 0202 www.mst.com.au
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FR ANCHISor profile: go gecko
Go Gecko shaking up
property sales industry The Go Gecko marketing concept is driving conventional real estate agents up the wall!
risbane based real estate franchise, Go Gecko Property Sales, began franchising in 2005, now has 30 offices across Queensland, ACT and South Australia, and is planning a major push into New South Wales later this year. Geoff Doyle, CEO and co-founder of Go Gecko is behind the seemingly simple, but highly successful concept of ‘capped low commissions’ which has shaken up the industry. “My background is in financial planning, not real estate, but one of my colleagues was in a real estate business and looking at ways to expand. I looked at the traditional real estate business model and found it is pretty inefficient,” Geoff explains. “For example, my colleague had lots of people running around doing stuff that doesn’t make money such as cold calling, knocking on doors - maybe one in a 100 works, nobody likes to do it, people give up. So I was looking at smarter ways to get business,” he said. “I discovered that the industry was ripe for a bit of a shake up, it was ready for someone to come in and do things better. We put a fair bit of thought and developed a strategy before getting involved.” In 2005 Geoff bought into the existing Go Gecko group. “It was a strong brand, funky logo, great colours that suggested a ‘different approach’ and we spent the first year re-engineering the business strategy, before looking to grow. Geoff said he also wanted to address the low level of respect for real estate agents. “In lists and surveys, real estate agents were always way down the bottom and we wanted to find out why they were looked at so poorly,” he said. “We discovered the industry as a whole
hasn’t really met the client’s expectations when it comes to level of service and communication in relation to the price they paid. We thought there was enormous opportunity for someone to come in to real estate and do things better,” he said. So Go Gecko introduced capped commissions of $5950 regardless of how much the property sells for. “I believe it’s an honest, fair and decent price for the average mum and dad client.” “For example, in Queensland agents earn around 2.5 per cent, so if an agent sells a $400,000 house, which is about median, the traditional commission paid is $11,000.” “Our clients pay $5,950, so you can see there’s a significant benefit for the client. What that means is the phone rings, clients are keen to put us on their shopping list and we get our share of the listings,” Geoff said. Geoff said the high volume of sales is beneficial for Go Gecko agents. “The opportunities that exist for sales people in Go Gecko is that they get two years of real estate experience in six months,” he said. “So it improves the quality of our sales agents,” he said. ‘We’re not very well liked inside of the industry – older traditional guys believe we are destroying the industry, but we just think we are doing it better by providing a full Real Estate service at a lower price, we’re offering an alternative,” he said. “It’s just a new business model, we have lower overheads, small offices, so lower rents, just three or four agents per office, so a lower wages bill, but the high volume of sales allows Go Gecko agents to earn a reasonable income averaging $80-120,000 per year.”
Strong Growth Go Gecko have taken a cautious but proactive approach to their growth strategy. “In 2006 we sold a few franchises, we went from five to 13 or 14 in 2007, then we sat still for the next year, to see how they were going. “We strongly believe in ‘learning the lessons that need to be learnt’. We could have continued to grow more rapidly but we found that whilst some franchises worked really well, some took time, so we analysed what worked and what didn’t’ work, then put the best parts into place for our next growth phase,” he explained.
the next three months,” Geoff said.
marketing methods to get the message out
Geoff says the franchisee mix for Go Gecko agents is about 50 per cent of existing agents taking up the Go Gecko brand and the other half new franchisees setting up new agencies.
“We are a lower price operator - we need volume. The ones that copy us don’t get the volume.
“Many agents see the value and are jumping on board,” he said. Geoff explained that potential franchisees don’t need to have a real estate background, but some kind of business background is necessary. “We ask two question when people enquire. ‘Have you been in real estate? and ‘Have you run a business before?’ If they answer a yes to one of these questions then we can move forward? “People with a business background see this as a business that can work – so we are encouraging that as well and generally they are very successful”. Geoff says Go Gecko franchisees cover all demographics. “The last three we have opened have been female franchisees, and there are a lot of husband and wife teams,”.
Profitable business Geoff said that with Go Gecko’s fairly low set up and operating costs, franchisees can be very profitable in a short amount of time. “For example, one of our new agents paid the franchisee fee and set up cost to kick off – and he recouped all outlays in 6 months,” he said.
The next growth phase saw the Go Gecko network increase to 23 outlets.
“We are the pioneers of capped commissions in Australia, but since we started, there have been others who have tried to follow suit, who are cheaper but who have not been successful.”
“We are starting a significant growth push now. We opened two offices yesterday, which takes us up to 31 now, and 11 more will be opening in
“Typically what happens is individual offices who have been struggling try and copy us but they still have a traditional high cost structure and they don’t have our
“We get the volume through our marketing program which includes radio advertising, local newspaper advertising, and every one of our signs has our message on it which is ‘commission capped at $5950. “We rely heavily on local media because we want to be seen to be in touch with the community and promote brand awareness in the community. We have carved out a nice niche,” he said.
Strong support Go Gecko’s franchise recruitment process is covered by the Franchising Code of Conduct It generally takes 8-9 weeks from the first meeting, to signing the Franchise Agreement. “We have several meetings with potential franchisees and after each meeting we get them to do ‘homework’ before the next meeting. They do need to get a real estate licence – and requirements for this depends on what State they are from. “Establishing an office can be pretty quick, once they have got the lease. We ask our agents to seek the highest profile site at the lowest price. We do want them in retail type spaces and they should be looking at about $2000 a month rent – if they pay more than that then the profile value must be there. In terms of size, we suggest around 60 square metres – small sites, but in high profile retail locations. We want them to be kings of their own castles,” he said. Geoff says Go Gecko provides ongoing support and assistance to all their franchisees. “At corporate level we recently introduced a franchise advisory council, where a couple of franchisees will sit on the council with myself and the general manager, and other
FR ANCHISor profile: go gecko
directors and key staff to see what we can do better, kick around ideas,” Geoff said.
Franchisees agree Ennoggera franchisees Brian Carmichael and his wife Brenda opened the doors to their Go Gecko agency in June 2008. “We had been in traditional real estate for about 15 years and could see that changes were occurring and we were looking around for a point of difference, and we saw the Go Gecko concept as the way of the future,” Brian explained. “It was a risk we took – but we haven’t looked back. Because we already had our licence – we just hit the ground running,” he said. Brian’s advice for potential Go Gecko franchisees: “In real estate you’re either busy or not working. Be smart with your time - take time off when you can. It’s the nature of the business,” Brian said. Pat Barrett was one of the first wave of Go Gecko franchisees, setting up his Boondall agency in July 2007. By October of that year, with just himself and one other sales person, Pat had registered 33 sales. “Effectively the business had paid for itself in a very short period of time – it didn’t owe me anything. 18 months later I bought a second Go Gecko franchise, in Bracken Ridge, and this has been just as successful,” said Pat.
“The amazing thing”, said Geoff, “is that Pat had no previous real estate sales experience and now he’s one of our top performers and winning awards.” Pat, was recently named ‘Go Gecko Franchisee of the Year’ for 2009, he is the group’s second highest salesperson, and his agencies boast the highest list to sell ratio of 85 per cent. Pat had previous business experience, having owned small businesses for more than 15 years, and had made the decision for a career shift to real estate. He studied for three months to gain his real estate license and was looking for an appropriate franchise to buy into. “I was tossing up between Go Gecko and Harcourts. I had been through both companies training and information sessions, but I decided that the Go Gecko model would give me the edge I needed to start up and that I would have more opportunity for marketing and listing than the traditional model,” Pat said. Pat is extremely happy he made the decision to join Go Gecko. “It’s too easy! People come to us. I recently sold my third referral for the one lady. Because of the commission we’re getting to see more properties, so our skill levels, of being able to list and price correctly are always improving,” Pat said.
Top 2 fastest growing franchise Geoff was thrilled when Go Gecko Property Sales was named in the top two of BRW’s list of ‘fastest growing franchises across Australia for 2009’. “Our BRW listing gives our new and existing clients’ confidence about Go Gecko’s ability to achieve exceptional results and compete with the “old” real estate organisations,” he said. He also expected interest levels from potential franchisees to increase, following the BRW listing. “Go Gecko offers an excellent business investment to franchisees, because we have taken out the hardest part of any real estate agency, obtaining listings, enabling franchise owners to build a business with strong and recurring income streams,” said Geoff. Go Gecko’s next major franchise drive is into Sydney, where they hope to have five or six outlets operational by the end of year. “We hope to open several offices at once in the Sydney region. This strategy gives us a more prominent profile and will make a big splash in the media,” Geoff explained. v For more information about owning a Go Gecko franchise visit www.gogecko.com.au
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FRANCHISES - way to go! Craving a better lifestyle? Seeking more control over your income? Wishing for a more rewarding career? Thinking about a business with low overheads and less stress? A mobile or rent-free franchise could be the answer.
hey’re everywhere! Colourful and eye-catching vans, trailors, signs and advertising, offering all manner of products and services to help you look after your house, your garden, your pets, your business, your family and your self. Others are tucked away in garages, home-offices and spare-rooms, and some just require phone and internet access. They all have one thing in common - they are mobile or rent-free franchise businesses. If you want to work for yourself, but don’t want the expense of high overheads, staffing issues and expensive shop fronts, a mobile or rent-free franchise could help you take control of your future. Generally quite a bit cheaper to buy and run than their lease-locked counterparts, mobile and rent free businesses are unaffected by landlords, premises and rental challenges. Ongoing costs are reduced with limited overheads. Mobile and rent-free franchisees can often
choose their own hours and customers, often scheduling work around family and other commitments, tipping the work/life balance scale in favour of ‘life’. Business Franchise magazine has put together the following selection of mobile and rent free franchises currently available: A1 Mobile Radiators is a mobile service specialising in radiator replacement and repair, plus any other automotive cooling system repairs as a result of overheating, coolant loss or general servicing requirements. A1 Mobile Radiators is unique because its customer base consists of retail and trade customers. Their service vehicles attend work/office, home or place of breakdown and offer a convenient repair option saving the customers time and money. Appliance Tagging Services, recently named as one of Australia’s fastest growing franchise systems, specialise in providing electrical safety assessments and testing and reporting management systems in
accordance with Australian Safety Standards. Appliance Tagging Services has been protecting Australians, for well over 10 years and are renowned for providing a consistent national service approach, delivering the most advanced safety testing and tagging programs available to any location in Australia. AUS DENT is a franchise business that has been successfully operating for the past 8 years, and is all about successfully repairing vehicle panel damage without using painting or fillers. AUS DENT has established itself as a proven repairer in the automotive industry, including insurance approval for hail damage repairs. AUS DENT technicians are personally guided through their training period to ensure the highest quality of workmanship is achieved. Franchisee operations are primarily based in Victoria but they are rapidly expanding their services nationwide. Aussie Farmer’s Direct offers potential franchisees the opportunity to part of one of the fastest growing teams that supply 100
per cent Australian products to customers in Melbourne, Sydney and Brisbane. Each franchise is sold with a customer base that is ready to start receiving which means that you are earning from your investment from the very beginning. An Aussie Farmer’s Direct franchise gives you the opportunity to develop your own business whilst being part of the fight back supporting the Aussie Farmer’s and economy through the supply of 100 per cent Australian owned and produced products. Aussie Pooch Mobile Dog Wash and Grooming has been recognised as one of the top franchises of 2009 in the AFR’s Smart Investor magazine annual survey, rising above more than 1000 other franchise groups in Australia. From humble beginnings in 1991, in what was also considered a tough economic climate, founder Christine then a 21-year-old Queenslander, launched the first franchisable dog wash and care company. Now with over 18 years of experience Aussie Pooch Mobile has proved to be one of the most successful and stable home service franchise companies in Australia and now the world. B&S Mobile Sharpening was established by Bill Wendt and his partner Sue Scott in Melbourne in 1994, taking their mobile knife, scissor and equipment sharpening business direct to their customers’ doors. Franchising since 2008, there are now areas sold in most states and territories throughout Australia, and growing rapidly. A distinctive mobile business, B&S Mobile Sharpening supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. Cafe2U mobile van operators provide delicious quality espresso coffee and complementary food items, visiting non-
traditional environments such as office buildings, commercial parks, sporting events, corporate functions and school fetes. Established nine years ago in Sydney, Cafe2U has grown into the largest mobile coffee franchise in the world, with 150+ vans operating throughout Australia, the UK, Scotland, England, Ireland and the Channel Islands. DubLi has a vision to become a major global market services portal where everything you can presently do offline, from booking travel, paying insurance, school fees, searching for entertainment or just research can be done through DubLi – a sort of Google / eBay / Amazon combination. DubLi is ready to embrace new technologies such as mobile shopping – technologies that will fundamentally change the way you conduct your everyday life and business. All you need is a phone and a computer and you can run this business from anywhere in the world. Duster Dollies franchisees don’t do the cleaning – they manage their own team of cleaners. As a Duster Dollies franchisee you have complete control over your income and can dictate the kind of hours you work Cleaning is not a dirty word – it’s the new way to secure your financial future! The Duster Dollies a fast growing company of Booking Agencies for domestic cleaning. From its beginnings of just one woman delivering pamphlets and doing the cleaning, The Duster Dollies has grown into an organisation with domestic cleaning agencies established in Melbourne, Sydney and Adelaide – and very soon The Duster Dollies will be Australia wide. Fastway Couriers franchises are affordable, starting from $25,000 to join the world’s largest courier franchise group. Fastway offers potential franchisees the opportunity to be their own boss and make their New
Year’s resolutions to take control in 2010 a reality. As a market leader in the provision of nationwide courier services, Fastway’s award winning franchisees enjoy the benefit of low start up costs, no weekend work, unparalleled business support and a highly recognisable brand. In addition, many territories come with a guaranteed income package to get new franchisees earning a decent living from day one. G Shopper is an online supermarket that provides customers with the freshest and largest range of produce together with all their grocery needs. Their unique distribution allows them to guarantee all produce received is of the freshest quality. They offer express delivery services, getting products to the customer’s door within 3 hours of their order being processed online. With low set up costs and trend-setting technology G Shopper is easily operated by an individual or group. Franchisees go through an interview process and on selection will operate in an exclusive territory. Hardware 2 Site, a unique concept where hardware is delivered directly to building sites via a mobile 'walk-in' showroom, is being offered as a franchise for the first time in Australia. The Hardware 2 Site van contains everything from trade hardware to locks in quality and respected brands, and is also equipped with mobile eftpos machines for the convenience of on-site purchasing. Henny Penny Hatching is a part-time franchise which offers pleasant, light, outdoor work, delivering education units to schools, kindergarten’s etc. The popular Henny Penny Hatching Incubation program is not only educational but exciting and fun too! A very affordable franchise with low overheads and everything supplied, including equipment, complete training, marketing, internet resources and 24 hour support.
Jim’s Car Cleaning is a unique mobile car cleaning system that is compliant with all the relevant council water obligations. The franchisees have the option to choose when and where to work. The customer calls the national number, the franchisee gets a message on their phone, and they have the option to take that work. Unlike a lot of systems, no percentages are charged, their fees are fixed so the more their business makes the more profit franchisees make. Potential Jim’s Car Cleaning franchisees don’t need any experience because all training is provided.
Hitman Pest Control offers an individual the opportunity to establish a highly profitable business that can grow to the extent that is desirable to the owner. It is structured to operate on a full-time basis but can operate within a flexible framework if this is required. Hitman currently has 15 franchisees and is looking to expand. The business is a service business that offers each owner the ability to meet many different people in a wide range of environments. A Hitman Pest Management franchise operator will generate profit before tax in excess of $100,000 a year for general pest management services Hosemasters specialise in providing mobile on-site services and maintenance of all areas of hydraulic, pneumatic, and industrial hose applications. Offering country, regional and local franchises, there are three levels of entry available. Operators should be mechanically minded, but do not require any formal training. Prospective franchisees should enjoy meeting new people and learning new skills.
Jani-King Australia turns over more than $80 million per annum with more than 1,200 franchisees running their own successful cleaning businesses throughout Australia and New Zealand. Jani King franchises start from just $12,800 ex GST so almost anyone can purchase their own business with a small loan and the company provides guaranteed income for two years. Jani-King continues to achieve success in its 40th year, recently sweeping the competition at ’Entrepreneur magazine’s Annual Franchise 500’ rankings earning the #1 Commercial Cleaning Franchise spot for the 22nd consecutive year. Jim’s Antennas has more than 150 franchisees who have installed over 500,000 services across Australia. Currently, every month they install approximately 5,000 services to households, including digital antennas, digital set top boxes, satellite systems, pay television, plasma and LCD screens, home theatre and telephone and data outlets. Jim’s franchisees benefit from: extensive and ongoing training; national deals with companies including JB HI Fi and other retailers. Jim’s looks after advertising so franchisees can concentrate on installations and Jim’s is serviced by dedicated call centres based locally.
Jim’s Test & Tag developed its franchise model 3 years ago and now has in excess of 120 units across Australia and New Zealand and is one of the fastest growing Divisions under the Jim’s Group of companies. JT&T is a mobile service provider that specialises in electrical testing and tagging. Over the last twelve months JT&T have received certification for Quality to ISO 9001. Jim’s Test & Tag have also been awarded the “Best Value” Franchise model (between $50,000 & $150,000) by AFR Smart Investor magazine. Jumping J-Jays are offering more than ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing franchises are now available from $35,000 including 20 themes. This indicates higher return on investment, with more sales. Add to this their turnover guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80 per cent of their current franchisees deliver 8 or more every week. Kwik Kerb are easily the world leaders in landscape kerb machinery and the Kwik Kerb brand is a household name in many countries. Kwik Kerb concrete kerbing is
of the highest quality and Kwik Kerb is a highly respected brand name. Kwik Kerb are currently looking for highly motivated people who want to take control of their financial future and create the lifestyle they have always wanted. Kwik Kerb are looking for new Kwik Kerb business owners in Sydney, Brisbane, Melbourne, Adelaide, Perth, Hobart and in many regional areas across Australia. Lava Carts coffee franchises are built around a mobile or semi–permanent cart or kiosk system which can be easily positioned into high volume foot traffic areas. Lava Carts specialise in taking up previously unproductive indoor or outdoor space, so that rent is highly negotiable and in some cases obsolete. As well as revolutionary rent conditions, Lava Carts’ offer full self-contained fit-outs which means overheads and operating costs are significantly less compared to mobile vans and cafes. Potential franchisees who source their own sites are also offered discounts on the already low start-up price. Lifetime Distributors ‘the book people’ is the largest display marketing company in Australia and New Zealand and creates the convenience of shopping in the workplace for thousands of individuals every
fortnight. Franchisees and subcontractor opportunities are available nationwide and each operate in an exclusive area. Strong branding, ongoing support from a local master franchise each of whom offer training provide each franchise with ample opportunity to increase the size of their business. If you are passionate about working for yourself and enjoy meeting people a Lifetime Distributors franchise is for you. Lonely Pets Club, Australia’s largest mobile pet feeding and dog walking company have just recorded their busiest holiday season on record. Lonely Pets Club visit people’s homes when they are away, to feed their pets, walk dogs, water plants and security check their homes. Over the Christmas and New Year period in Melbourne, Lonely Pets Club made 5575 pet care visits for more than 800 pet owners and looked after almost 1400 pets. Lonely Pets Club is a unique alternative to dog kennels and catteries and they believe pets are less stressed if they stay in their own homes. It is easy to use, no vaccinations are needed and there is no need to transport your pets. Nanotek by ecowash, founded in Australia in 2004, has quickly established itself as the global leader in mobile car washing franchise
with operations in over 15 countries including all states of Australia, the Middle East, Europe, Central America and the USA. ecowash mobile is now re-branding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology – this technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection. Building on the global success of ecowash mobile, Nanotek offers its Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. Novus Autoglass offers franchisees an established successful business name, with recognised brand awareness, together with a reputation for service excellence, ongoing advice, expertise, and state of the art products and equipment. In return, Novus is paid a royalty and this provides the revenue stream which allows Novus to offer continuing support to the Novus franchise network. Many Novus franchisees have been in the system for 5, 10, 15 years or more. This partnership also explains why Novus has been successful in Australia for 20 years. Old Macdonald's Travelling Farms was established in 1989, to supply live and written educational resources to State Education facilities. Within months of commencement it became obvious that there existed a vast untapped market for this unique service, not only in schools but in every section of the community including kindergartens and childcare to preschools and primary schools to fetes, shows, festivals, parties and nursing homes, retail centres etc. Old Macdonald's Farms offers this tried and tested concept to those who wish to make a lifestyle change and become financially independent.
PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units. Redclean believes the key to their successful franchise model is a strong and continuing business relationship between the franchisor and each franchisee. All franchisees receive extensive practical service related training, business development training and sales training before and after they sign on. They also become a part of an experienced parent company that has a unique business tracking system that constantly monitors business performance while utilising the latest IT and web-based business solutions. Snap-on Tools has a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60 per cent ANZ start-up finance, exclusive territories, extensive training and no messy commercial leases. Soft Stone Sculptures is a business that prides itself on success through achievement, creativity of thought and enjoyment in what they and their clients do. They not only offer an opportunity for people to partake in a pleasurable and creative craft, but also the opportunity to join in the success of this business. A leading franchise consultant
recently reviewed this opportunity and stated that it was one of the best franchise opportunities he had seen. With the move towards a common mix between business and social lifestyles, Soft Stone Sculptures provide the perfect model that enables you to take control. Stacks of Snacks is the world’s largest provider of snack boxes to workplaces. This confectionery franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service more than 30,000 Australian workplaces. Stacks of Snacks mobile franchises offer the individual a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The Touch Up Guys carry out repairs to stone chips, scratches, bumpers, vinyl and other plastic parts on motor vehicles. They service car yards, fleet owners and the general public. Their team of professional technicians are equipped with a mobile workshop and automotive paint laboratory, enabling them to provide a convenient and effective service which offers an attractive alternative to traditional bodyshops. Extensive training is provided using the latest environmentally friendly equipment, with each van operating under all licensing requirements. The Touch Up Guys franchise began in Queensland in 1991. There are now in excess of 145 vans in operation throughout Australia and New Zealand. Find out how Touch Up Guys can turn your passion for cars into a great business. Top Snap Property Photography has been in operation as a property photography specialist for a number of years but the franchise operation started just under two years ago and has proven highly successful. There are now 23 franchise areas currently in
operation and it is growing at a rate of one new franchisee every month. As a mobile franchise system, Top Snap franchisees do not need to rent or lease expensive premises. Franchisees can run the administration side of things from a home office set up, but most of the time they will be out in their exclusive franchise area doing photo shoots. Top Snap’ professional property photography system and professional retouching service sets their photographic images apart from the crowd. Xpresso Delight coffee&go offers a daily mobile coffee service straight to the doors of customers and uses ‘pod’ coffee technology to deliver convenient and consistently good coffee. Businesses are able to book their local coffee&go van to visit the office at a time suitable to them, for example first thing for the early-birds or for mid-afternoon caffeine fixes and franchisees then build up a successful daily coffee run. Xpresso Delight coffee&go franchisees spend approximately 25 hours per week servicing their territory. Coffee&go franchisees are given large territories with the ability to split their territory in two, sell half and receive a return their original investment. 800 Degrees Flaming Great Pizza has developed a way to serve pizza to a wider audience by having professionally designed a mobile wood fired pizza oven, fully self contained and built into a trailer with refrigerated storage, hot and cold water for health and safety purposes, space for utensils and everything else needing to be carried, even including the wood. The company’s two directors were so passionate about this concept that they persisted through trial and error until they were sure that they had every detail exactly as they had imagined. Franchising opportunities are now available. v
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Since becoming a Steamatic Franchisee, Kevin Hartyâ€™s business has gone from strength to strength
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Solomons calling for carpet franchisees Iconic Australian brand, Solomons, is currently seeking new franchisees to take on key markets with huge growth potential.
y joining the Solomon’s group as a franchisee you will become a part of one of Australia’s most recognisable and trusted brands, which has been servicing Australian homes since 1890. Franchising since the 1970s, and backed by the Carpet Call group since the 1990s, Solomon’s brand, and the ‘Sultan on magic carpet’ logo, continues to soar into the 21st century, symbolising experience, trust and consumer confidence, with an enviable reputation for quality, range and genuine value. This position of strength assists in maximising benefit from your investment. Extensive and ongoing advertising and marketing has always been pivotal to Solomon’s success. The consistency and professionalism of Solomon’s high impact advertising campaigns makes your selling job that much easier. Their national advertising expenditure is constantly increasing, due to the growth in existing store sales as well as new store openings across Australia. Solomon’s utilise their advertising spend wisely, with a combination of strategically placed national TV campaigns, coupled together with full colour national distributed catalogues, and store specific direct mail flyers to their respective markets.
Solomons franchises have a proven resale value Over the past 10 years, more than 50 Solomon’s franchises across Australia have been resold. Solomon’s stores have the capacity to change hands both quickly and profitably. Investors, small business opportunists, hard working mums and dads looking for a new career direction can be comfortable knowing that an investment in a Solomon’s franchise offers opportunity in the future to sell their franchise for a healthy return.
Solomons franchisees are not committed to large stock holdings
up and signage, local promotion, advertising and so on.
Solomons Flooring, as part a large national retail floor covering group, holds massive stock of carpet, timber, laminate and vinyl. Product is distributed to the franchisee as required. This is all handled by our computerised stock enquiry and order processing system. Franchisees are relieved of the huge financial burden of carrying stock. This single factor has been a major contributor to past failures in the floor coverings industry. Your working capital is not tied up in expensive stock and there are no short ends or wastage for you to dispose of.
You do not have to have a trade background in carpet or floor laying to become a Solomon’s franchisee. You do need to be enthusiastic, diligent and highly focussed towards sales and customer service.
Solomons low-cost entry gets you off to a good start Your initial entry cost into the Solomons Franchise System is extremely low. This allows you to use your valuable capital for all those important aspects of the business – positive cash flow, adequate working capital, store set
Solomons has been servicing Australia for over 110 years. So, if you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact the franchise manager in your state. There are currently franchises available nationally including the key growth areas of Melbourne and Sydney. v For further information about franchise opportunities please contact Grant Miles email@example.com
Examining an Existing Franchise
Phil Blain, Principal, Business Development Company
Phil Blain, Principal, Business Development Company, Franchise Division.
o, of course you know to start at the beginning? Of course you do!
Well most prospective franchisees that I meet actually don’t start at the beginning but halfway through a process. Their mate has done well in a particular franchise and they have started to investigate how they can get one of those too. They already have mental visions of being their own boss, running the business easily each day, and dramatically improving their lifestyle and future wealth. If only it was all that easy! Surely the first place to start your investigation into choosing a franchise starts with yourself and a critical self analysis. You need to ask yourself that really invasive question “am I suited to be a franchisee?” This is perhaps the most important question to ask truthfully, and sometimes the hardest to answer objectively. If you are not a team player, tend to be stubborn, don’t like working with others or are overly entrepreneurial and want to do everything your own way, then franchising is not for you. However, if you enjoy being part of a team that is well coached and has the ability to cross-pollinate ideas and concepts for mutual gain, then franchising may be your best option to enter the small business arena.
The questions to ask yourself. Have I got access to sufficient funds to enter this business without putting my family under financial duress? In other words, buy the business with your brain and not your heart!
What do I like doing? You will be happier in a business you enjoy. Make a list of these business types and then see if a franchise already exists in this field. Usually you will find several options rather than focusing on the mate’s business first. Am I good at what I enjoy? Unfortunately the world is littered with failed businesses where individuals have tried to make a business out of their hobby. Similarly, just because you like doing something doesn’t mean that you are good at it. What are my personal strengths and weaknesses? You need to be brutally honest with yourself. Make a list of both your strengths and weaknesses and see if others perceive you the same way, then align those with the particular business. Who do I ask? Pick a friend who will be very honest with you, not one who will just say what you want to hear. Be prepared to hear information you may not like, but take it in a constructive manner. What may seem like a cruel comment today could save you from a financial disaster later. Spouses are a great source of the truth – if you can handle it! Obviously your partner’s opinion is vital to such a big decision and to proceed without their support would be ill advised anyway. Ask people that are successful in business already. Am I prepared to follow the system? If you are trying to reinvent the wheel from
day one then don’t enter a franchise. The vast majority of successful franchisees are those that buy the formula and stick to it, recognising its strengths. Am I prepared to work hard? That dream we had when we were visualising ourselves in that mate’s business didn’t contemplate hard work. To be successful, hard work is unavoidable. Working for yourself is certainly mentally rewarding, and most who experience it find going back to an employed position very difficult. But make no mistake, it will be hard work and do not expect to sit back whilst the franchisor does everything for you. Do I understand and accept that, even as a franchisee, I could fail? Whilst all the statistics point to franchising being many times more successful than conventional small business, it can never be a guarantee. Am I physically and mentally fit enough to take on a new venture? Do not assume that even if you are not planning on being a service style franchisee, like cutting lawns or cleaning cars, that the need for physical fitness is reduced. If you are entering a retail franchise and you are used to sitting behind a desk all day, you will find your back and legs complaining loudly until you get used to it. Are you strong enough to make sound business decisions where you can disassociate yourself from the needs of the business and your personal desires? Are you too old to take this on?
“What may seem like a cruel comment today could save you from a financial disaster later. Spouses are a great source of the truth – if you can handle it! ” Can you build the business over time to the point you can sell it for capital gain before it exhausts you? Have you got experience managing people? If your business opportunity involves staff you will need to be able to encourage and control but also discipline and teach. Why are you even thinking of becoming a franchisee? Are you just desperate to get away from your current employer? What is it you are really looking for? More money? A new career? To build a saleable asset? Job satisfaction?
Starting point for your future It is important to be comfortable that you are buying a business for sound reasons that are well thought through and understood. Franchising should not be seen as an escape from the past, it should be the starting point for your future. Perhaps this article has not initially supplied you with what the title suggested but, as I mentioned in the first paragraph, you must start at the beginning! Now you have done that, here are the tips for examining an existing franchise opportunity. 1. Thoroughly research the initial franchise offering. 2. Ask yourself “How am I treated and how professional is the operation?” You shouldn’t feel pushed or oversold, merely treated with respect. 3. Speak to as many franchisees as you can. You should have unrestricted access to every single one of them. 4. Speak to overseas franchisees if you can too. A few dollars and a few
hours invested in phone calls could save you from a big mistake.
Questions to ask other franchisees.
• If you had your time over again would you buy this franchise?
• Do you get the support you expected? • Are you happy and making the money you expected?
But don’t expect every franchisee to be 100 per cent happy on every issue – life is not like that. However, if 70 per cent or more of the franchisees say they are reasonably happy and contented you have probably found a very good franchise system.
Ten extra tips for sensible investigators 1. Ensure the core product and service of the franchise has wide and accepted appeal and the business has a blue sky future – i.e. it will still be in business ten years hence and the franchise is not just a fad. 2. Expect the franchise to be a member of the Franchise Council of Australia as the franchisor then has to abide by a code of ethics. 3. Expect that all documentation and procedures are compliant with the Franchising Code of Conduct - your solicitor will advise on that – ensure your solicitor has franchising knowledge too. 4. Do not enter a franchise without getting legal advice and accounting/tax/set up advice. See your accountant before you spend money with a solicitor. If the accountant says the numbers don’t work for you, why run up a legal bill? Regard professional advice as an investment – not a cost. Far better
to invest a couple of grand on good advice than lose your home later! 5. Compile a chart covering the basic questions to validate the systems you are looking at. 6. Always look at more than one system so it will help you balance the offering. 7. Realise that if one system charges 6 per cent and another 5 per cent it doesn’t mean the lower charging fee is better value. It’s what you get for your money that counts so find out what you do get in detail! 8. NEVER sign anything (other than a standard Confidentiality Agreement) without seeking professional advice. Lawyers and accountants who specialise in franchising can be located at www.franchise.org.au and go to the Franchise Directory. 9. NEVER enter a business without your family’s support. And lastly, 10. DO NOT EXPECT that making a profit is in any way guaranteed or can be presumed as an automatic right by becoming a franchisee. Profit usually has a direct correlation with hard work, good business sense and an element of luck. But if you have done your research thoroughly your chances of success will be substantially enhanced. Good luck with your quest. v Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company Pty Ltd. Phil can be contacted direct on 0419 044 862.
Is Good Business GreenBizCheck is seeking passionate, motivated individuals who are interested in helping businesses save money and reduce their impact on the environment.
esponsible environmental business practices are now mainstream priorities for businesses of all sizes. Increased Government regulation and pressure on large companies to green their supply chain has pushed the need for well-recognized environmental credentials to the very top of the business agenda. With so much media coverage on climate change and environmental issues, the business community is now looking to take serious action to reduce energy, water and waste. A recent survey by the Australian Industry Group found that only 10 per cent of companies reported they have the knowhow to deal with climate change, yet 80 per cent want to do something about it. The risks of not taking action are now significant and justify at least implementing basic measures. Some of the key risks are that proactive eco-conscious competitors will take market share, costs of regulatory compliance will rise significantly in the future, and large organisations required to report on carbon emissions, will only deal with environmentally friendly suppliers.
The Solution GreenBizCheck (www.greenbizcheck.com) is a world-leading online environmental office certification program that quickly helps businesses save money and reduce their impact on the environment. Tens of thousands of offices could potentially benefit from cost savings and marketable environmental credentials. Clients log on and complete an annual online assessment which has been heavily researched and comprises global environmental best practice standards. They are then provided with a tailored, high-impact assessment report containing a
wide range of practical, easy-to-implement measures to take immediate action and reach Bronze (70% score), Silver (80%) or Gold certification (90%). The system also captures GHG emissions and encompasses energy, water, waste reduction and recycling, transportation, supply chain and IT.
Environmental responsibility is very high on the Government’s agenda and compliance is likely to rapidly escalate when we emerge from the current economic downturn. There will be a significant advantage for those companies that are first-to-market with green credentials.
GreenBizCheck’s proven program has been scrutinised or implemented by Governments in Australia and New Zealand, several Industry Associations, one of the world’s largest ISO standards providers and a wide range of small, medium and large companies.
The Business Opportunity
The benefits of GreenBizCheck certification are numerous: 1. Designed to save companies thousands of dollars in energy, water and waste costs 2. Low implementation cost of the actionoriented program 3. There is no financial risk as GBC offers a 100 per cent money back guarantee 4. Companies can maximize their green competitive edge with the highly credible GreenBizCheck certification logo 5. Staff are passionate about environmental initiatives and want to get involved 6. Certification independently demonstrates a company’s commitment to Corporate and Social Responsibility 7. The bottom line benefits from attracting a new wave of eco-savvy clients and customers. GreenBizCheck’s website (www.greenbizcheck.com) contains short corporate videos, helpful frequently asked questions, lots of useful free information and a demonstration video of the certification process.
GreenBizCheck’s timely and sophisticated yet simple, proven business model is now available for purchase as a franchise with exclusive marketing territories in Australia and New Zealand. As the environmental certification system is online and constantly improved, interested business professionals with no prior experience required, only need to conduct simple presentations to business decision makers and manage an annual revenue stream of a saleable business. A full one week training program is provided including tutorials on lead generation activities, corporate presentations, product knowledge and frequently asked questions. Franchisees will also be entitled to revenue shares of industry association alliance related GreenBizCheck income streams. GreenBizCheck offers the opportunity to work for yourself, setting your own hours and goals while helping companies make a real difference to our fragile environment. Motivated and passionate franchisees will enjoy significant potential earnings return on investment with a world-leading company operating in one of the world’s fastest growing industry sectors. v For further information please contact Lia Barnes on 1300 139 557 or visit www.greenbizcheck.com
Enter the fastest growing B2B sector on the planet GreenBizCheck offers a world-leading online environmental office certification program and consultation services. Ideal for office-based businesses of any size, this innovative certification program quickly assists businesses to become greener, improve efficiency, reduce water, energy, wastage and save money - guaranteed. GreenBizCheck is now opening up this opportunity with exclusive franchise marketing territories available in Australia and New Zealand. Franchisees from all backgrounds can enjoy comprehensive training, low overheads, large target market, fast return on investment and strong recurring earnings potential. If youâ€™re confident, passionate and keen to help businesses become greener, then why not consider joining the GreenBizCheck franchise family? To find out more, simply call Lia Barnes
1300 139 557 to inquire today.
FR ANCHISING ADVICE
FOR YOURSELF, NOT BY YOURSELF
ONE-MAN-BAND SUCCESS TIPS M
y first experience of running a mobile franchise business came almost 11 years after I started work in the franchising industry. By the time I hit the road as a Jim’s Dog Wash franchisee in 2007 I had been a cog in almost every other part of the Jim’s chain, including call centre operator, accounts clerk, national administration manager and regional (master) franchisor. Having seen the business from every possible angle gave me a few unique opinions on how to get started, but it certainly didn’t save me from encountering the same awkward (if not downright depressing) first few months as anyone else. I too experienced the loneliness, frustration, jubilation and feelings of hard-won freedom that comes with not only cutting out on your own but doing it completely in isolation from other people. It’s not easy to employ a support team to sit with you in your back study or to ride beside you in the van! Nowadays, I work with a few mobile or home based businesses and have spoken to some 300 others at conferences. And from Noosa to New Zealand the challenges are the same. I have included some of my more sensible advice below, all of which I give my clients now and wish my coach had told me back when I first hitched the trailer.
Keep a good diary system You’re most likely booking your own quotes and work, so being organised will not only save your sanity, it will dramatically increase the profitability
of your business through efficiency.
Suggest days and times to your clients that work for you. This sounds like a nobrainer but the number of franchisees who ask “so, when would suit you?” is phenomenal. Hold yourself in high esteem and sound busy and you will find the majority of customers move their own schedules to suit you. If not, you haven’t lost anything and always look as if you’re doing them a massive favour when you agree to accommodate them. Split your area into four quarters and assign a day or time (am/pm etc) to each quarter. I still use this for my coaching clients – ‘if you are in the west you will only see me on a Friday, in the east on a Wednesday’, etc. Use a Default Diary to keep active at all times when you are building the business. Activity is the key to both getting profitable real quick, and to not plunging into the doldrums as you sit at home waiting for the phone to ring. If you don’t have a job, follow up quotes, visit possible referrals for lots of work (real estates etc – I call this the ‘bazooka approach’ rather than the scatter gun), drive around offering free services to get yourself known, whatever. Doing something will always produce a better result than doing nothing.
Set up an awesome referral program A referral based business feeds itself, costs nothing to build, and delivers the best customers who already love you
Katherine Doe, Certified Business Coach, Action Coach Melbourne
and don’t care about price. When you’re starting out you have the ultimate luxury of doing this right from the beginning so do some reading on marketing and referral schemes before you hit the road. 1. Keep a database. This is so, so important. It is the prize possession of your business and allows you to turn the tap on and off whenever you need it. If your franchise doesn’t record all incoming leads for you, then set up an excel sheet, email marketing or even old fashioned contact cards. Getting work from an old customer is six times cheaper than getting a new customer so you need to be able to reach them. 2. Contact your database. Not just when you want work but often enough to not be forgotten without getting on their grits (incidentally this is usually every 6-12 weeks). Newsletters and the like should be brief with a combination of useful relevant information and special ‘member-only’ offers. 3. Do something personal which is ‘over and above’. This is called a CNE (Critical Non Essential). My favourite is simple birthday cards but extra services (note: Make sure you point out what ‘extra services’ have been provided – there is no benefit in going ‘over and above’ if you don’t tell the client you have done so – also if you don’t ‘mix it up’ the extra service starts to become expected which defeats the purpose) and thank you cards and gifts are just as good.
4. Let it be known that you want referrals. People like to support small, local, family businesses. Sometimes all it takes is to ask. 5. Give every new client two or more business cards. As you hand them over, tell them “this is one for you and one to give to someone else who could use my services.” 6. Set up an enticing rewards program. I know of one client who referred 26 people to earn a holiday to Queensland.
Don’t accept ‘sweat equity’
I don’t take short cuts
2. Avoid quoting dollars-per-hour. Have a suite of services and set prices which are fair for a good quality job. As you get more proficient at the work your income per hour will go up and up. 3. Don’t discount. It makes you look like you were ripping them off in the first place! Stand by your price but offer additional value such as an extra service or item, or a voucher to use against the next job.
You are in a business to be a business owner, not a labourer. As such, accept that businesses have overheads and that the customer is leasing the entire business and all its benefits. Don’t be suckered into accepting an hourly rate for your time only marginally above what you would have earned as a wage.
Tap into your community
1. Charge high prices from day one. It might take you longer to build the business but once you do you will be reaping the rewards.
1. Attend meetings. This is a scheduled chance to not feel lonely, and is nonnegotiable for franchisees serious about being business owners.
Be prepared to justify your prices. Write a list of at least 20 benefits that customers get when dealing with you and your brand as opposed to a ‘Joe Blow’ operator. Believe them.
2. Call other franchisees and your franchisor for ‘debriefs’ on curly customers or situations. Use the experience of the group to ensure a less bumpy ride in your first few months. I guarantee that the person you call will get a kick out of being able to help, as will you when the new rookie starts calling you.
Some examples are:
• • • • • • • • • • • •
I have the backup of a national office in case the customer wants to complain without confronting me I have extensive insurance to protect them I have passed strict selection criteria I have all permits/licenses required I can have someone else fill in for me if I go on holidays I have been thoroughly trained and assessed on my skills I undergo regular ongoing training I go to meetings to constantly learn to get better at what I do Our franchise can still look after you if you move house I use the best equipment selected to be used nationally I have a full time office to take my calls Our business will still be around in many years time
One of the best things about all franchises is the peer-support and this becomes vital when you are on your own most days. Talking to customers is nice but it will never top confiding in, and talking shop with, your peers.
3. In the spirit of abundance and team work, set up an unofficial ‘come when you can’ meeting for nearby franchisees. Breakfasts at McDonalds or a cafe are perfect. Aside from socialising and regaling horror stories, one of the best uses I have seen for this meeting is a ‘client swap’, when franchises actually switch regular clients to reduce travelling for both rounds. 4. Utilise KPIs. If your franchisor doesn’t record things like average job price, average hourly rate and conversion rate, record them yourself. Systems get better experientially when the top (or bottom) franchisee in any KPI share their experience and everyone else adjusts accordingly. This in turn raises the profile of the brand itself and therefore your, and your business’s, value. 5. Have a coach or mentor. They look out for you and provide a much needed sounding board as well as hold you
accountable now you don’t have a boss.
Keep a hold on your financials Smaller businesses can fall for the ‘hobby’ mentality and simply run their finances by the bank-account balance, which, more often than not, is the cause for their demise. Run your business as if it was turning over a few hundred thousand dollars and then you won’t be surprised when you do. 1. Get a bookkeeper. This does not mean you or your wife/husband, unless the person in question actually is a bookkeeper by trade. A professional bookkeeper costs $50-60 an hour and will save you 8 hours a week ruffling paper. Imagine how much you can earn in that time doing what you actually know how to do? 2. Open a GST account. Deposit 10% of everything you earn into it from day one. 3. Open a profit account. Start with any amount you like but get into the habit of having a regular weekly transfer into a ‘savings account’ for your business. That way, when you need new equipment, an employee, or a holiday, the cash is there. 4. Pay yourself a weekly set wage, once you can. This gives the business something reliable to budget for and lets you know how you are really going at all times. 5. Set up a cashflow projection for 12 months, showing how much you expect to earn and what profit will be left over. If it was me and I was going to owe ten grand in October I would much rather know it in June. Mobile and home-based franchises are among my favourite to work with, because you have complete control over the rewards you receive. Usually, you are also dealing with a high number of clients and at a decent profit margin, meaning the ActionCOACH 5 ways system can be easily used to increase profits by a minimum of 60 per cent in every case. Provided you remember that you are still a business on a smaller scale, not a job with more paperwork, you are in for the most fun, freedom and flexibility you have ever known. v Katherine Doe can be contacted on 0413 839 974 or firstname.lastname@example.org
PROFILE: UNIT ED PE T ROLEUM
Fuel franchise offers much more than just petrol. United is seeking franchisees to help position itself as the best franchisor in the industry. Our beginnings From humble beginnings in 1981 under the Astron banner, Directors Eddie Hirsch and Avi Silver have grown United Petroleum to be the largest independent fuel and convenience offering in Australia having achieved over 234 sites by November 2009. In 2007, United Petroleum turned its attention to franchising and, in mid 2008, franchised its first site in Kingsway, Victoria. The company’s key goal is now to expand its network and position itself as the best franchisor in the industry.
A turnkey business solution United’s franchisees are backed by a solid company which has ensured success by strategic expansion in these related areas:
• Petrol retailing • Convenience store retailing • Development of branded United products • Wholesaling of petroleum products and LPG
As an independent fuel company, United obtains its petrol from reputable and trusted suppliers.
The company’s structure provides very solid support for franchisees, with expertise in:
• Fuel retailing • Consumer goods retailing • Property management/acquisition • Merchandising • Franchise management • Repairs and maintenance • Accounting and legal • Training • Audit and compliance Innovative, environmentally-friendly petroleum products As the only petrol retailer in Australia to offer ethanol petroleum products at all sites, United Petroleum’s franchisees have a big market advantage. Users of petroleum products containing ethanol pay less, and get the benefits of a cleaner burning fuel that’s better for their cars and the environment. In some United Petroleum outlets, sales of merchandise exceed those of petrol sales. We help our franchisees achieve these results with a monthly merchandising program that includes planograms (layouts for product displays), negotiations with preferred suppliers for the best possible deals and eye-catching point of sale material.
Training and field support We want our franchisees to hit the ground running as well-trained, competent operators who can start to build their business from day one. Every franchisee has intensive, off-site training over two weeks in our purpose-built training centre. It’s part of a retail service station, so practical skills can be learned ‘on the job’, backed up by theory and classroom sessions. Franchisees then have two weeks training ‘on- site’ to ensure they’re confident about all aspects of their business. An experienced field support team is on hand to support and advise franchisees as they build their business and a comprehensive Operations Manual is provided to act as a
daily guide and resource.
Our financial partnership Franchise agreements are for 5 x 5 x 5 years, and can be renegotiated for a further term. Successful franchisees can buy multiple sites, because we’re keen to build long term relationships with our best people. Franchisees pay a franchise fee and goodwill for existing sites and buy their initial stock, but there are no costs for fuel, equipment or shop fit-out. A cent’s per litre commission is paid on the volume of petrol franchisees sell. Franchisees pay a royalty on the shop turnover, which is set at a fixed percentage. This means that as you grow the business, you grow your income and goodwill. Franchisees in United pay no separate marketing levy.
Yes, I want to be part of United’s success If you’re inspired by United Petroleum’s achievements and you feel excited about becoming part of a best-selling success story, you may be an ideal franchisee. We’re looking for people who have:
• Ambition to become the owner-operator of their own franchise.
• Good staff development/leadership skills. • Sound management/administrative skills. • The commitment to learn and follow our proven retail and management systems.
• A strong belief in superior customer service.
• A desire to play an active role in their local community.
• The enthusiasm and energy to work hard. v If you believe you have these qualities we would love to hear from you. Please review more details and fill out our application form on www.unitedpetroleum.com.au United is proudly a member of the Franchise Council of Australia.
The future of fuel in Australia
CONVENIENCE RETAIL AND PETROL FRANCHISES
70% upUP toTO 70% VENDOR FINANCE vendor finance AVAILABLE* available*
GROW YOUR RETAIL FUTURE WITH UNITED A proudly Australian-owned company, United Petroleum is the largest independent service station operator with over 230 retail outlets around Australia and growing. Our team identiﬁes high trafﬁc sites and we design and construct state-of-the-art facilities to ensure a signiﬁcant contribution to a strong bottom line. • Secure 15 year tenure • A turnkey business solution • Training & business advisory support
• Established service station outlets • Ongoing product innovations • Merchandising & promotional support
*Based on goodwill component only and subject to to applicant applicant approval approval *Based
Fuel that helps you grow. United Invest in your future by investing in the future of fuel in Australia. Contact United Franchise on (03) 9413 1400 Or visit www.unitedpetroleum.com.au
How to avoid the Cartel Trap S
ecretive back-room deals to fix prices between competitors, such as those portrayed in the recent Hollywood movie, The Informant, are illegal. But it’s not just secret deals struck in smoke filled rooms that are caught by the prohibitions in the Trade Practices Act (TPA) on cartel conduct. Many franchisees may be breaching cartel conduct laws without even realising it. Recent changes to the TPA mean that people who are knowingly involved in such conduct may now face jail terms of up to 10 years. In addition, very large fines apply. This article discusses some common traps and how to avoid them.
My Friend, My Foe The best franchise systems operate as a team, with franchisors and franchisees all working for the success of the franchise brand. Always remember, however, that if you compete with other franchisees in your system then rules against cartel conduct apply to your dealings with those franchisees. In most cases this means that you must not agree prices or any aspect of your prices with those franchisees. You also must not make any agreement about who will you sell to or buy from nor agree any of your terms of trade with a franchisee you compete with. If your franchise system has company outlets that compete with your franchised business, these rules also limit what you can discuss with your franchisor. It is important to think about who you compete with. Even if you have an exclusive territory, you may compete with other franchisees (or the franchisor) for customers who are willing to travel to get a better deal. How far customers will travel depends on the product involved. Few people will walk more than a few minutes for coffee, so coffee shops even a few blocks apart might not be ‘competitors’. However, for
more expensive goods such as consumer electronics, customers may travel to the next town or even further for a deal. This means that franchisees in such industries may compete with a range of other franchisees in their franchise system. Two recent cases highlight how franchisees compete against each other. In Queensland, two Hino truck franchisees were found to be competing for customers across Brisbane, Toowoomba and the Gold Coast even though there was no overlap in their territories. Penalties of over $1 million were imposed when those dealers agreed who should supply particular customers. In Melbourne, various company and franchise owned outlets of Jurlique beauty products and day spa services in the city and suburbs were found to be competing. An agreement to set, and then raise, prices between the competing outlets was discovered. That agreement, along with other conduct, resulted in fines totalling $3.4 million.
Common Traps Price Agreements It is common for pricing to be discussed within a franchise system. Recommended price lists may be used, or maximum resale prices imposed. If structured properly, the law allows this. However, if competing franchisees agree prices or price changes amongst themselves, (perhaps at a franchisee meeting, or in the course of organising a joint promotion) this will breach the law. If the franchisor has company stores or a company web site that competes with franchisees then the franchisor must not tell franchisees the prices they should sell or advertise at as this too will breach the cartel conduct rules in the TPA. A formal agreement is not necessary to
Richard Westmoreland, HWL Lawyers
commit an offence - an understanding or ‘gentleman’s agreement’ amongst competing franchisees to set prices or agree discounts will be caught. Price Catalogues and Joint Promotions An advantage of franchising is access to catalogues and group marketing. Risks arise, however, when franchisees are involved in decisions on prices to be included in such advertising - perhaps through a franchisee consultative committee. Without proper safeguards, competing franchisees may find themselves illegally agreeing prices. Although a franchisor may consult with franchisees, if franchisees compete with one another then prices in catalogues must be set solely by the franchisor and not through a collective agreement with franchisees. If the franchisor has its own outlets that compete with franchisees, then each franchisee must make its own individual decision about whether or not it wants to participate in the catalogue or other advertising. Exceptions to these rules can apply if a ‘collective acquisition’ exemption or other exemption under the TPA applies, or if your franchisor has sought ‘authorisation’ from the Australian Competition and Consumer Commission. If in doubt, check with your franchisor. Agreeing customers Franchisees must never make agreements to not ‘poach’ each other’s customers. You must also never agree with another franchisee who should respond to a tender or who will target particular customers.
What should you do now? It is important when operating a franchise business to ensure that you understand the rules in relation to cartel conduct and how they affect your franchise system.
DD franchise ad 230x55 v2 2009
Make sure also that your staff understand the law and how it applies to them. Remember that you can also ask your franchisor for help. Many good franchisors have formal trade practices compliance programs in place and will have a compliance officer appointed who can assist you with resource materials and provide explanations of their policies and procedures to deal with the issues raised in this article. Finally, if in doubt, obtain your own legal advice – identifying and dealing properly with cartel conduct issues at an early stage will always be easier and cheaper than dealing with an investigation or prosecution by the Australian Competition and Consumer Commission later.
INTERVIEW WITH A FRANCHISOR: Janita Rankin, Australian Operations Manager, Howards Storage World Does HSW have stores that compete with each other? Yes. Since our customers will often travel further than our franchise territorial boundaries, there are both company owned and franchised stores that compete with each other. It is made clear to franchisees that customers are free to choose which store they wish to shop at.
free to decide which products in the catalogue to range and at what price to sell those products. Because we can’t tell our franchisees what prices to sell at, our catalogues include an explanation that prices and products may vary from store to store. What about your franchisee consultative committee? We have a number of consultative committees where we can discuss with our franchisees the issues that affect their business. Those meetings do not include price discussions, either between the company and franchisees, or between franchisees. Do you provide training to your franchisees to help them with their compliance obligations? All franchisees are given training on their obligations under the TPA as part of their induction. We also ensure that our Regional Managers are trained in this area of the law so they can provide advice to franchisees when necessary. v
What is “cartel conduct” The Trade Practices Act prohibits “cartel conduct”. Cartel conduct includes any arrangement with a competitor to:
How does HSW set prices?
- set prices or discounts (a “price fix”)
As franchisor, we indicate recommended retail price for all products that our franchisees can range. This provides assistance to franchisees when making pricing decisions. We make it clear, however, that franchisees must make their own pricing decisions.
- divide up customers or territories (“market sharing”)
How does HSW deal with disputes within the franchise system over prices?
Franchisees occasionally raise concerns about the pricing policies of other franchisees. Where that occurs, we explain to the franchisee that we cannot discuss with them the pricing of other franchisees who might compete with them. Our Regional Managers ensure each franchisee understands that they are free to adopt their own pricing to meet local competitive conditions. Does HSW publish catalogues? Yes. We produce a catalogue that includes HSW products, with the pricing available from company stores. Franchisees are
- agree not to deal with particular customers or suppliers (a “collective boycott”) - agree trading terms - up to $10 million or 10 per cent of group turnover for companies - up to $500,000 or up to 10 years jail for individuals
Sydney (02) 9334 8555 Brisbane (07) 3002 6700 Melbourne (03) 8633 7500 www.hwlebsworth.com.au
Build your own
cleaning business without doing the cleaning
The cleaning industry is booming, this is your chance to cash in without lifting a duster! Get your free copy of The Cleaning Business Guide today
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PROFILE: wild cak t us
A great NEW FRANCHISED
CASUAL DINING OFFER The Wild Caktus Story so far…..
he Wild Caktus Casual dining concept has become an overnight success after only 25 years of development, testing and refinement! The founders of the Wild Caktus franchise have literally spent the past quarter of a century getting their casual dining operation to be successful by developing a unique dining experience with a great premises design theme, a sensational menu and by providing customers with a level of service that is rarely achieved. The Wild Caktus founders have enormous experience in site selection, fit-out and commissioning new premises. Wild Caktus is able to provide a complete site procurement and development package that includes looking after all building permissions and fit-outs, through to store opening. Wild Caktus will also look carefully at accepting existing restaurant premises that meet our site selection requirements. The founders have also developed a leading edge business system that provides franchisees with outstanding induction and on-going training in operations procedures, accounting requirements, general management and profitable outcomes. Wild Caktus has selected the world’s leading IT platform to provide franchisees with the best possible POS, backoffice and online ordering system.
Wild Caktus regards franchisee assistance as an integral component of the business system. Wild Caktus has a comprehensive set of operations manuals that give franchisees tremendous assistance and these include:
• Operations & Procedures • Safe Food Standards and Hygiene • Employment & OHS • Business Management A Great Leap Forward in Casual Dining Wild Caktus has always understood that to become a great casual dining restaurant you have to offer customers a sensational menu that is different from what every-other restaurant provides. The Wild Caktus menu has been developed over many years to appeal to a wide range of customers. We have taken a lot of customer feed-back into consideration when determining which items are on the Wild Caktus Menu
Wild Caktus is new to Franchising Wild Caktus is a “greenfield” or new casual dining franchise concept At present Wild Caktus is a very successful single-unit operation that has developed and documented its operational procedures and business system to the point where franchising is a logical progression.
Wild Caktus is now ready to expand Wild Caktus is committed to grow into a national chain and we are also committed to selecting great Franchisees who can share our success After years of persistence and building up a very successful casual dining business, our founders are now ready to expand by selecting a number of carefully chosen franchisees who will have the benefit of buying into an already successful business model. We believe that our franchisees will be our business partners and we are committed to fair franchising standards and we make a genuine promise to always act in goodfaith in all of our dealings with franchisees. We are looking for truly special people to share in our success. We want people who have a zeal for hard work and attention to detail. We want people who have a high level of integrity and motivation. We are looking for families, partnerships and singles who have the capacity to learn and to be guided through the whole business cycle. The investment range is from $325,000 to $500,000. Wild Caktus has decided that they do not want the purchasing of a Wild Caktus franchise to be a rushed decision by either the Franchisor or the Franchisee. After careful consideration of all of the stakeholders interests, it has been decided that the franchise purchase process be undertaken in four distinct stages so that each of the parties has ample opportunities of being able to accurately assess what is on offer. Look at the Wild Caktus website at www.wildcaktus.com.au to see the full Franchise Offer Pack. v For further information contact Tony Fraser on 0447 710 045 or 02 8021 4655 or by email at franchise@wildcaktus. com.au to have an initial discussion and arrange a meeting at which further information will be supplied.
FRANCHISES NOW AVAILABLE
FOR MORE INFO CONTACT TONY FRASER
0447 710 045 OR
02 8021 4655
profile: ren t the roo
Home Sweet Home
Work from the comfort of your home while you fill your customers’ homes with the BEST CHOICE in brand new appliances and furniture.
ent The Roo franchisees get to enjoy ‘the sweet taste of success’ while running their appliance and furniture rental business from the comfort of their own home. Here is the Rent the Roo formula for success that has been proven since 1976. HIGH CASH FLOW+ LOW OVERHEADS + LIFESTYLE = SUCCESS
High Cashflow High cash flow is achieved because people are willing to pay for great service. Maintaining the highest levels of customer service begins with providing all brand-new products of the customers’ own particular choice. Rent The Roo franchisees have unlimited access to every brand and type of furniture and appliances. These are sourced directly from retail and wholesale suppliers with national discounting in place. Other rental business models warehouse a limited range of stock and continue to re-rent the same items to other customers over and over again. Using this system the stock is not the only thing that depreciates! Customer satisfaction is ultimately compromised.
Low overheads Rent-a-Roo Give-a-way. Rent The Roo have developed a unique program where the goods are leased over a 1–3 year term and then given away at the completion of the agreement. This gives added value to the customer with a sense of ownership that has
effectively decreased the average default rate to below 5 per cent for the group. Roo Rewards is a customer loyalty program that redefines the ‘WOW FACTOR” and has produced ‘a re-sale to existing customer average of over 80 per cent’ with some franchisees achieving as high as 95 per cent. Rent The Roo has proven the saying ‘it is more blessed to give…’ This means that as the business grows, direct advertising and other costs continue to decrease. No direct employment required. One or two people can operate the business successfully without all the hassles of direct employment. When the business does grow large enough, the master franchise has access to Rent The Roo’s unique sub franchisee system. The master franchisee runs the administration and provides the capital for the stock purchases while the sub franchisee is responsible for customer service and maintains their own vehicle.
Lifestyle Home-based: The biggest problem with most successful businesses is the cost to lifestyle. Long hours and high stress environments often pay a high price. By moving the traditional rental business that requires a shop front and warehousing into the home, Rent The Roo has created an excellent business that can be run five days a week with plenty of time to enjoy yourself and your family.
Success “We have been operating our home-based Rent The Roo franchise for two years and still
cannot believe how simple and productive our business has become. We love how much our customers appreciate the service we provide and the proof is in the fact that they just keep coming back again and again!” - Rick and Anne Saxon, master franchisees, South West Slopes, NSW.
Our Franchise System Rent The Roo has developed a unique investment system called: PASSIVE FRANCHISE. This has been done to reduce the capital requirements on the master franchisee. Since 2003, Rent The Roo have developed over 20 passive franchisees. These people simply provide additional finance to the master franchisee in order to grow the business. The initial investment is only $20,000 and can be increased on a monthly basis. Returns are paid monthly over a period of two years or re-invested. Rent The Roo guarantees a fixed return rate of 15 per cent per annum for two years on each investment with no fees! MASTER FRANCHISEE: Rent The Roo has developed over 30 master franchisee home-based offices Australia-wide. Further development here and overseas is planned for 2010. With an enormous income from recurring revenue, each master franchise can potentially earn over $1,000,000 per annum within 3 years. The minimum capital requirement is from only $150,000. SUB FRANCHISE: This newly developed customer service Rent The Roo sub franchise comes with a guaranteed income of $1,250 per week for up to 12 months. The sub franchisee is responsible for customer service in the field without having to worry about the office administration that is run by the master franchisee. The sub franchise offer is an affordable $65,000 plus GST and vehicle. v For more information on Rent The Roo franchises please contact Phil Hague on (02) 6227 1277; email: email@example.com or visit www.renttheroo.com.au and request the comprehensive sales brochure.
HOME SWEET HOME â€œthe sweet taste of successâ€? Now one of the most successful franchise business models can be run from the comfort of your home.Rent The Roo have been renting household furmiture & appliances since 1976. We specialise in short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Why is Rent The Roo the best choice? s 33 years of rental industry experience s Work from the comfort of your home with no shop front or warehousing required s Enjoy the lifestyle of a 5 days a week business s The Perfect Husband & Wife Business that can be initially run by only one person
Our unique franchise system has been developed into 3 LEVELS:
Investment From only $20,000.00 with fixed returns paid monthly over 2 years
Customer service work only with a guaranteed income of $1,250.00 per week for up to 12months. The head office manages the administration & provides capital and marketing support
With enormous potential income from re occurring revenue all run from the comfort of your home 5days a week! Come & join the growing number of Master Franchisees that are now earning in excess of $1,000,000.00 per annum!
Call 02 9825 8828 now to find out more today
www.renttheroofranchising.com.au Email: firstname.lastname@example.org
profile: commercial food machinery
franchisees and franchisors in
the hospitality industry Commercial Food Machinery (CFM) was established in Clayton, Victoria in 1994, and is Australia’s leading supplier of commercial catering equipment to the hospitality industry.
FM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself on supplying the world’s leading brands and also offers tailored, custom-made solutions. Their huge two level showroom offers a wide selection for restaurants, food chains and cafes. Products are also available to view and order through their website. Many business elements have combined to ensure CFM’s success in the industry, which is backed up by the fact that in excess of 80% of their work is generated by ‘repeat’ or ‘referred’ business from their satisfied customer base. CFM ensure their customers receive unsurpassed pre and after sales service. They pride themselves on the fact that they not only distribute quality catering equipment, but also manufacture and import. In the
years that have passed, they have developed a clear understanding of their customers’ needs and apply their extensive product knowledge for the efficient design of cooking, preparation, and front display areas. CFM supply catering equipment to many multi store companies as well as some major franchise groups. Some of their relationships/partnership go as far back as 12 years ago. CFM are solution driven and are extremely involved in the development of their clients products and services. Finding the correct machine for the job and using a ‘Keep It Simply Simple’ approach to the solutions has greatly benefited the development of their clients and their growth. CFM believes the principles of franchise operations are quite effective. One of the reasons for being a part of a franchise group, amongst many others, is to be
provided with a sequence of systems and methods that are both simple and efficient to run the business. CFM are very mindful of this and work very closely with their clients to achieve their goals. The success of their clients is CFM’s success. CFM can offer a complete turnkey operation to the franchisees and the franchisor. They have very experienced project managers capable of handling all aspects of the work required to set up and start a new franchise operation. They have assisted in all areas of their customers’ needs: from the research and development to select the correct equipment, to the complete design of ‘master floor layouts’ for efficient operation. v For further information please contact Commercial Food Machinery on (03) 9543 1611 or visit www.cfmvic.com.au or email email@example.com
CFM In-house demo kitchen
e xpert advice
Andrew Kelly, General Manager, Public Relations Services, Franchise Careers
How mobile franchisees can maximise their PR with minimal fuss and expense.
etworking - any activity designed to create, maintain and utilise interpersonal connections - is an essential business skill. The key to the success of any business and its people is the connection it has with other business and individuals. However, many don’t bother to take the time to master the skill of networking. Without an understanding of how to network effectively and efficiently, there are few businesses that can make the vital connections that it needs to survive and prosper in today’s super-connected market. While advertising through print and electronic media are considered the major platforms to promote and grow your business, Appliance Tagging Services franchisee Megan Black believes that talking with people has been the key to her success. According to Megan, “networking is the key to growing a service-based business within your community.” Megan started her franchise in the ACT in 2007 and has recorded consistent growth over the past three years to become one of the leading franchisees within the ATS network. Appliance Tagging Services are registered electrical contractors (note, this is true of the franchisor only, not all franchisees are electricians) specialising in providing electrical safety assessments and testing and reporting management systems in accordance with Australian Safety Standards. The company has been protecting Australians, through appliance testing and tagging for more than 10 years. Generating good public relations has not been difficult for Megan, who believes that ‘word-of-mouth marketing’
is the best form of business referral. “To be frank, my business would not benefit from marketing through the traditional channels,” Megan said. “My business relies on individuals and businesses understanding our products and the importance of maintenance to their health and safety. The most beneficial way of my business communicating what we do is getting out there and speaking with people. I am a member of the Chamber of Women in Business, and we regularly attend events hosted by the local business community.” Nominating for awards is another great way to get to know the professional people in your industry. Megan’s Appliance Tagging Service franchise won the 2008 ACT Award for Best Workplace Health and Safety Practice(s) in a Small Business. Megan was then a finalist in the Safe Work Australia Awards 2008. Whilst networking is the key to Appliance Tagging Services’ success in the ACT, Megan was quick to point out that she didn’t focus her ability to network purely to generate new business. “Wherever we go, we talk to people about personal electrical safety. Generally, people are unaware of the service we provide but readily understand and realise that it’s something they should be investing in as best practice,” Megan said. “If this generates new business, well and good. Our growth has come as a result of an ethical education program in our local community. I always have business cards and fliers with me and if the people I am talking to would like to know more about the service, I provide the necessary information and always follow-up.” Megan said there was a lack of understanding
in the general community when it came to the need for appliance testing and tagging. “I was no different to anyone else in the beginning. We are surrounded by electrical items and are unaware of the safety issues surrounding them. I tested and tagged my studio apartment and believed there would be no more than a dozen appliances – there were 35!” “We’re the eyes for our clients, thoroughly checking each electrical appliance, and we are looking after their personal safety.” Megan was franchisee number four in the Appliance Tagging Services network after she decided to begin the business with her husband Ken. “We were looking at retiring, our sons were approaching their late teens and we wanted an opportunity that would fit with our family situation,” Megan said. “We didn’t have any experience in running our own business and saw franchising as the best avenue to begin our journey. “Appliance Tagging Services had a very strong business model, wonderful people, plus the fact that we would be helping the community was a drawcard to the franchise. “I manage the business, my sons work occasionally in it and Ken works with me, as well as working outside the business as a contractor. It works very well for us,” Megan said. “We have experienced manageable growth since starting the franchise, despite the global financial crisis and we are very happy with the progression. “I see myself as the mobile public relations consultant for the business and it couldn’t work any better.
“Be warm, sincere, caring, gracious, show good nature, a positive attitude and a sense of humour. ”
“Network with your community and notice your business grow,” Megan said. Appliance Tagging Services Franchise Development Manager Kim Davies said Megan was a fantastic ambassador for the business. “Megan is totally genuine – she really loves her business and has an amazing commitment to making ACT a safer place,” Ms Davies said.
Tips to increase your networking and business - success What is my goal? One of the first and most common mistakes that people make when entering a networking situation (planned or otherwise) is to fail to have a firm goal in mind. If you haven’t taken the time to determine what your goals are for the encounters ahead, you will have a hard time meeting them. Ask yourself, ‘why am I there?’ Is it to acquire new prospects, meet colleagues for possible collaborations, generate brand recognition or simply fact finding.
to meet? Most importantly, don’t be late. Listen. People love to talk about themselves, and so do you. Show interest in what the people you are meeting with are saying. Make them feel good, and they will reciprocate. Be warm, sincere, caring, gracious, show good nature, a positive attitude and a sense of humour. Establish an honest rapport upon which you can build a relationship. Think of them before you think of yourself, and offer information that is useful to them. Follow through. The most important part of networking happens after the initial contact. Meeting new people is not enough; you must nurture these new relationships. Start with sending an e-mail or event thank you card. Anything, really, that will make your new contact smile, remember you, and make you stand out in the crowd. Simply thank them for the courtesy they extended
you during the event you attended. Followup, in a reasonable amount of time, with a phone call and a possible ‘catch-up’. Andrew Kelly is the General Manager of Public Relations Services at Franchise Careers. Franchise Careers is a Melbourne based human resource consulting firm which supports franchised and licensed business networks throughout Australia, specifically total human resource solution packages, executive recruitment, training services, public workshops and events, manuals and guides, publications, and industry research. If you would like to speak with Andrew about how Franchise Careers can assist your business contact him on (03) 9533 7600 or Andrew@franchisecareers.com.au or visit www.franchisecareers.com.au.
Have a clear message. When someone asks you what you do, can you articulate in a clear, concise and engaging manner, what it is that your business does and how can it be of benefit. You have 15-20 seconds to engage your audience. This is a golden opportunity to make an impact on them and leave a lasting impression. It is vital to remember the difference between providing some information in a positive fashion and rolling-out a sales pitch. Be Prepared. Make sure that you have everything you need to make a great impression. Are your business cards or other supporting material up to date? Are they professional and will they make a good impression? Do you know who is attending and do you know who you want
Appliance Tagging Services Directors Ken and Megan Black
profile: ecosmart hot water
Join EcoSmart Hot Water and
be part of one of Australia’s fastest growing industries
Australia’s largest locally owned hot water system manufacturer, EcoSmart Hot Water, is currently recruiting for distributors nationally.
here is NO need to be a plumber to join EcoSmart. No marketing fees, royalties or large start up capital.
EcoSmart Hot Water specialises in sales, supply and the installation of award-winning, energy efficient solar hot water systems. Solar hot water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to solar hot water more attractive. The combination of government renewable energy initiatives and rising energy prices is resulting in increased demand from households to reduce their energy consumption. This increase has not only given homeowners a major stimulus to make the switch, but has also facilitated a rapid increase in demand for tradesmen and distributors around Australia. EcoSmart Hot Water prides itself on providing Australian households with environmentally friendly hot water solutions which will reduce hot water energy consumption by up to 80% and eliminate tons of greenhouse gases year after year. Dave Boertje from EcoSmart Newcastle and Central Coast had a long history in the insulation business before making the switch
to solar hot water. Dave is proud to represent and promote the EcoSmart brand name as he believes that not only are the hot water systems environmentally friendly, but are quality and most importantly Australian owned. “I jumped at the chance to start up an EcoSmart Hot Water business throughout the Newcastle, Hunter and Central Coast regions of NSW. EcoSmart place great emphasis on offering a friendly service and a comprehensive range of efficient hot water systems. The solar hot water industry is a rapidly growing market and to be part of this together with EcoSmart is a very exciting opportunity for EcoSmart Hunter and Coast,” Dave said. The hard work from Dave and his team at EcoSmart Hunter and Coast has not gone unnoticed. Having achieved consistent results over the past few years, the business has been named High Achievers at the EcoSmart Dealer of the Year awards for the past three years. Con Jamos from EcoSmart Sydney said the EcoSmart dealership has worked for them because they are selling an Australian made product of high quality that they strongly believe in.
“It is a product that all Australians will one day need to have in their homes to help save our environment and will benefit all households” he said. “Our determination and innovation has helped us compete and grow against competitors who have been in the business for over twenty years. With the ongoing support from head office, strong marketing campaigns and strategies, I aim to be the largest solar hot water specialist in the Sydney metro,” Mr Jamos concluded. Water heating is one of the most energy intensive activities in the home and is a large contributor to the world’s greenhouse gas emissions. Investing in a solar hot water heater is a cost effective and realistic way to help homeowners reduce their immediate energy bills, reduce greenhouse gas emissions and future proof themselves against further utility price rises. EcoSmart Hot Water is Australian owned and manufactured and its dealer network covers most regions throughout Australia. EcoSmart provides ongoing support with marketing, lead generation, national and state based conferences and extensive training for all sectors of the business. EcoSmart Hot Water manufactures a comprehensive range of environmental hot water systems for the home, and is a part of the GWA International Ltd group of companies. GWA is committed to providing environmentally friendly solutions to Australian homes with their famous family of brands including household names like Caroma, Dorf, and Sebel. v For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.
Join EcoSmart and
Brighten your Future Solar hot water, one of Australiaâ€™s fastest growing industries No need to be a plumber or have a trade background Fully Australian owned and operated company No marketing fees, royalities or large start-up capital On-going support with marketing, lead generation, conferences and extensive training
For more information on EcoSmart Dealerships, call BEN ANDREWS - 03 9845 0241 ALLEN DE SOZA - 02 8748 9130
profile: rp Vending
The secrets to a
successful vending business How RP Vending Systems ensure that their operators are set for success.
ocation is an important aspect of any business that you run. However, location for a vending machine business is critical to its success. People often make the mistake of choosing to simply purchase vending machines from suppliers and have then gone about sourcing locations for their machines themselves. A majority of these vending businesses have failed. RP Vending Systems has 15 years experience in finding locations for vending machines. When you purchase machines from RP Vending Systems you are not just purchasing a machine, rather a full service package. RP Vending Systems will find suitable locations for all of your machines in the area that you specify. They specialise in installing machines in corporate locations and do not place machines in public places due to the risk of vandalism.
RP Vending has a specially trained team of site locators that hit the streets scouting for the perfect vending locations for their owners/ operators. If you are unhappy with the site RP offers you, they will find another location that is right for you. However, with their years of experience they are guaranteed to find you profitable sites. Graeme Garth, an existing RP client, recently purchased 60 new machines from RP Vending after they informed him of a great new site that they had secured as they knew that he was interested in expanding his vending business. Graeme had all of these 60 new machines installed in the ANZ building in Melbourneâ€™s CBD, offering snacks, drinks as well as fresh food to the 6500 ANZ employees. These machines are entirely cashless allowing all ANZ staff to use their staff cards to make purchases and are set up with a back to base monitoring system. This
system allows Graeme to check stock levels remotely, saving him time as he only needs to go to the machines that need to be restocked. RP has even colour coordinated the machines to suit the ANZ office surroundings. Graeme started off his vending business with just seven machines in 2006, he now owns 74 machines thanks to the support of RP Vending Systems. RP keeps in contact with all operators and lets them know of any new sites that may be of interest to them, effectively assisting the operators to grow their business. RP Vending Systems pride themselves on being able to get the best sites for their operators. Other great sites that RP Vending have secured for owner/operators include; The Hilton, The Westin, Sheraton on the Park, Ikea and Armaguard. According to recruitment company Clarius Group, chefs top the list of occupations with the highest levels of skills shortages, ensuring that the demand for vending machines will only continue to grow. In turn, RP will continue to assist their operators in expanding their business. Their new website, www.freevendingmachines. com.au has a gallery showing some of the great locations that RP Vending have secured for their operators. Besides location, high quality customer service is also another important element of any vending machine business. RP Vending trains all new owner/operators to be completely independent vending machine professionals as a part of their â€œBusiness Start Up Systemâ€?. They extensively train you on all aspects of the vending business from stacking, maintenance and procurement. After your initial investment to RP you are not tied to them in anyway. You own the equipment and they will simply be there to support you if you need it resulting in a fantastic lifestyle opportunity. v For more information visit www.rpvending.com.au
HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!
• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending
1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE
Go to www.rpvending.com.au & AT THE SYDNEY FRANCHISING & register to receive a free sample bag BUSINESS OPPORTUNITIES EXPO
e xpert advice
Maximising your potential
Tania Allen, Vision Alliance
in 2010 W
e’ve begun a new decade. For some 2009 was a year to forget and for others it was a year that gave business owners an insight into what could have been, but, with a sigh of relief, wasn’t. So why did some slow down? Why did some fall over completely, and how are they different to those who managed to maintain momentum in the turbulent waters and even thrive in such an uncertain time? Working with many business operators both in and out of the franchise sector, we have noticed that those who consistently do the right things, in the right order, seem to stay on track to building the business of their dreams. So I thought I would take the opportunity in this article to briefly share some of the key areas that seem to help business owners maintain momentum and help close the gaps between where you are and where you want to be, FASTER. Remember though, knowledge is all but useless unless it’s applied. So may I encourage you to implement what you read, or, if you have in place most of the points outlined in this article, may I encourage you to review these elements of your business and work towards strengthening them as much as you can to help you maximise the potential in your business. Not just today, but over the next year, two or three.
I have come to realise there are two types of business people in the world today - one is committed to their success, the other interested in success. Those who are interested simply do what is convenient to them. Those who are committed to their success do whatever it takes to succeed - no matter what.
business. This is the first step in creating a solid foundation for your future success. It is the core centre that provides the direction and purpose for the entire business. For those who do have a vision in place, be sure to review it to see if you are on track or if it or the actions you are taking need revising.
Which one are you?
• Review or create your vision. Be sure
Vision “A vision without a plan is just a dream. A plan without a vision is just drudgery. A vision with a plan can change the world.” -Old proverb No matter where you are and what stage you are at in your business, it’s important to have a strong vision. A vision paves the way, provides clarity of where you are taking your business. Without a vision, there is no focus and without focus it is easy to get off track and start heading in a direction that can set you back months and sometimes even years. Building the business of your dreams starts with creating a big enough and bold enough vision. If you have never sat down and taken the time to create a clear vision for your business and your life, then may I encourage you to take some time to create a clear direction for where you want to go in your
TIME TO TAKE ACTION it’s big enough and bold enough and something that’s worthwhile.
• Be sure to write your vision down. • Be sure to set a clear plan of action to take
so that you do, in fact, achieve your vision.
Taking 100 per cent responsibility for your success “You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. “ -Jim Rohn If you want to be successful, you have to take 100 per cent responsibility for everything you experience in business and in life. This seems simple - but for most of us we have been so conditioned to blame something or someone outside of ourselves for all the shortcomings in life and when things just don’t go right. With such a long term conditioned habit, it’s sometimes hard to
“No matter where you are and what stage you are at in your business, it’s important to have a strong vision.”
look at perhaps the real problem - ourselves.
a positive mindset so that it works for them.
As a franchisee you have bought into a system and a brand. In order to be successful and truly build the business of your dreams, it’s important to partner with that system and brand and take consistent daily action to produce the results you want. Spending so much time and energy on focusing on what’s not working will only result in poor results. Maximising the time you spent on taking daily action, focusing on income producing activities, focusing on going the extra mile with your customers and assuming 100 per cent responsibility for your success will produce the long term results you want and is the very reason you bought into a franchise in the first place.
New thoughts lead to new actions.
TIME TO TAKE ACTION
• It’s time to stop looking outside of yourself for the answers.
• Give up blaming and complaining. • Start assuming 100 per cent
responsibility for your life and all your results - both successes and failures.
• Learn to replace complaining with
making requests and taking action that will achieve your desired outcomes.
Adopting a mindset for success Your mind is a lot like a parachute. It works much better when it’s open. If you were to take an honest look at your life and your business, is it everything you had planned, imagined or hoped it would be? In order to start building the business of your dreams, it’s important to create a mindset for success. Once you have started to assume 100 per cent responsibility for your results, you can move into looking at your thoughts and beliefs. Our mind is the most powerful tool you have. It can either work for you or against you. Successful business people all over the world have mastered how to develop and maintain
If you are not happy with your current results, then it’s important to understand that how you think, what you believe to be true and your existing habits have all got you to where you are today. If you want to change your results, you’ve got to adopt a positive mental attitude, some new thinking habits so that you will take some new actions in order to produce different results. Small business owners have been mentally conditioned to behave a certain way. They have specific beliefs such as: ‘in order to make more money, you have to work harder’; ‘Money is the root of all evil’; ‘No pain, no gain’; ‘Money doesn’t grow on trees’; or, ‘If I don’t do it myself, it will never get done.’ Their belief leads to a specific action which is to work more hours and put forth more effort in a vain attempt to increase revenue and profits. That leads to specific results, which are feelings of being overwhelmed, anxiety and frustration, so more and more effort is required, even though results don’t seem to appear. If this sounds like you, then may I suggest you start to change your thinking. Once you understand how to change your thinking you will be amazed at how quickly your results will change. The easiest way is to start to focus on what you want rather than on what you don’t want. Now it’s not enough to think new thoughts - you have to be sure to take consistent daily actions. Be sure you focus on income producing activities and not just any activity. Try delegating the activities that don’t earn you money, or you are not good at, and it will free up your time so that you can focus on the activities that do produce income and that you enjoy. A key point to make here is that there are people who play and activities
that you have to work hard at. Delegating these tasks will free up your time and your mind which will ultimately allow you to build momentum in your business faster.
TIME TO TAKE ACTION
• Start becoming aware of your ANT’s. Automatic Negative Thoughts.
• Learn to create Automatic Positive Thoughts.
• What do you WANT? Once you know, write it down review it daily.
• Start focusing on What You WANT! Do not focus on what you do not want.
• Start saying ‘positive statements’ daily like I am a successful business person.
• Start taking ‘Consistent Daily Action’ so you can achieve your goals.
• Call Vision Alliance for additional support. These are just the first key areas that you can start focusing on over the next couple of months. By the time the next issue of Business Franchise arrives you will be ready to move onto the other key areas. Key areas that will continue to help you maximise your potential including: Your Ideal Customer, 7 Ways to Increase Profits & Networking for success. v Tania Allen is Author of the newly released book-Franchise Profits and is the founder of Vision Alliance, a Franchise Consulting Firm delivering holistic solutions to both franchisees & franchisors. With more than 20 years experience Tania and her team are passionate about helping you maximise your potential in business and in life. Feel free to contact Tania on 1300 76 49 20 or firstname.lastname@example.org
AUSTRALIA’S 1ST MOBILE COFFEE FRANCHISE is
FAST TRACKING SUCCESS “I never knew how to make coffee – now I’m making around 120 coffees a day!”
afe2U mobile van operators provide delicious quality espresso coffee and complementary food items, visiting non-traditional environments such as office buildings, commercial parks, sporting events, corporate functions and school fetes. Established nine years ago in Sydney, Cafe2U has grown into the largest mobile coffee franchise in the world, with 150 plus vans operating throughout Australia, the UK, Scotland, England, Ireland and the Channel Islands.
Each franchise partner has a Franchise Development Manager (FDM) assigned to them. There are four FDMs on staff, all with hospitality experience, two are former Cafe2U franchise partners, and one started with Cafe2U UK. During weeks three and four, a FDM spends two weeks accompanying their allocated franchise partner, helping them build their business from day one.
Franchising since 2004, Cafe2U gives individuals the opportunity to own a café without the conventional burdens of long hours, staff and expensive rentals.
Dominic Calabro joined the Cafe2U family in March 2009, becoming one of the first franchisees to experience the Acceleration Package. During the two weeks with Jarrod Kidd, his FDM, Dominic learnt how to physically canvass for work while mastering his coffee-making skills.
The goal is for every franchise partner to earn at least $500 in sales each day, as soon as possible. To facilitate this, Cafe2U introduced a unique program in March 2009 named the Acceleration Package.
In addition, Cafe2U offers an income guarantee for two weeks. For daily sales under $500 during those ten working days, Dominic was handed a cheque from Cafe2U for the difference.
Results have proven that the four week process followed in the Acceleration Package program has all new businesses experiencing a level of sales that would otherwise have taken them at least three months.
At 44 years of age, Dominic left his wellpaying IBM job, after 17 years of service. Morale was low and dissatisfied employees were either complaining or leaving. Working through many lunch hours and driving in peak hour traffic for more than two hours a day, Dominic felt disillusioned and exhausted.
The first week is ‘at home’ preparation, where each franchise partner scopes their area, determining suitable clientele targets. The second week is spent at Cafe2U’s Sydney offices, where franchise partners are trained in full operations, including barista training.
“I just wanted to do something different. I wasn’t sure what I wanted to do, but I always liked giving service.” He admits he shopped around, “Cafe2U
seemed to have the better offering in terms of support such as the structure, the training, their reputation and great website - and they were very accessible. I was able to speak to a real person as opposed to being sent an email – that was a big difference. I like that personal touch.” Dominic feels there is no doubt his business has been fast tracked: “I sent Jarrod an email saying, if it wasn’t for your Acceleration Package, I wouldn’t have gone so far in such a short period of time. It definitely is the right wording - Acceleration Package - it definitely gets you there.” “I have a very stable clientele, but other people see me and ask me to pop in. Before you know it, they like our coffee and I’m going there every day. Without Jarrod showing me how he does it all, I might have been struggling for a while.” Since the launch of the Acceleration Package in March 2009, Cafe2U mobile coffee franchise has helped more that 15 new franchise partners fast-track their path to successful business ownership. Cafe2U was lauded in December 2009 by AFR’s Smart Investor Magazine as “Best Value Franchise System” in the $50,000 to $150,000 bracket amongst over 100 contenders. v For further information on owning a Cafe2U franchise visit www.cafe2u.com.au
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e xpert advice
How much will you sell?
Peter Buckingham, Managing Director, Spectrum Analysis
The biggest question asked when selecting and opening a new store or business is ‘how much or how many will we sell?’.
or many franchisees, you are opening your first business (often in retail), and you are risking all your hard work, house, life savings, right up to the kid’s toys to afford the money to begin your new venture. You will have done a business plan, normally with your franchisor, and you think all looks positive. The question I pose to you is how do you realistically estimate the sales your new business will do?
Sales revenues – very hard to predict
as the basis for forecasting your own.
An example may be that you are going into a food court of a shopping centre, and the franchisor has 10 other stores in similar situations. Shopping centres are normally measured with a few main factors:
Cost of goods sold (factor of sales revenue) Rent – fairly predictable cost Wages – fairly predictable cost (with some variable component)
Other (power, phone, all fairly small)
The franchisor may offer to provide some information such as the demographics of the area, and maybe a listing of phone numbers of other franchisees for you to talk to, but the final word from the franchisor is often along the lines of “do your own due diligence, as I cannot say what sales revenues you will generate”.
Whilst most of the costs are fairly predictable, and the cost of goods sold is a factor of the total revenue, the sales revenue is the most unpredictable factor in a simple Forecast P&L.
In many cases this is the truth AND following some legal cases over the last few years, most franchisors are not prepared to give any concrete sales forecasts, as they run the risk of having these held up against them in court. So where does that leave you?
If the sales revenue is out by a fair percentage, say plus or minus 50 per cent, then the effect on the bottom line is either fantastic or catastrophic!
Research – the analogue approach
In most businesses you think in terms of forecast profit, and you are relying on this to live, pay back your debts and basically secure your future. The simplest way (in my view) of looking at a forecast profit and loss is as follows:
The simplest way to guesstimate sales is what I call the ‘analogue approach’. This means, think of your future store or business, and look for similar stores or businesses in similar situations. Then try and find out what their sales revenues are, and use that
If any of the other factors are out by a small percentage, there is a relatively small effect on the PROFIT (up or down).
So, ‘how do we do a good estimate of future sales?’ is the “$64,000 question!
GLAR – Gross Leasable Area Retail – or how many square metres is the Centre? MAT – Moving Annual Turnover – total $ transacted in a 12 month period.
• Seats in the food court • Number of cinema screens
And then quite a few other factors.
This information is available from books called Shopping Centre Directories through the Property Council of Australia, and most large franchisors should have this information. If, for example, you are going into a shopping centre of 70,000 sq m (GLAR) and has a MAT of $300M, and 600 seats in the food court, and no theatre screens, then finding out if similar shopping centres exist, and if the franchisor has sites in them, is a good start. Normally you will not find exactly the same analogue, but you can look for, say, two variables that are similar to the shopping centre you are considering, and the first two I would suggest are GLAR and MAT. In shopping centre terms, centres are grouped using the Property Council
“If the sales revenue is out by a fair percentage, say plus or minus 50 per cent, then the effect on the bottom line is either fantastic or catastrophic!” definitions by their GLAR as follows, and these are a good start to ‘compare apples to apples’:
• • • •
Super Regional Centres 85,000 + square metres Major Regional Centres 50,000 – 85,000 square metres Regional 30,000 – 50,000 square metres Sub Regional 10,000 – 30,000 square metres
• Neighbourhood < 10,000 square metres
Basically if you are going into a regional shopping centre, don’t compare sales you would expect, to those coming out of the super regional centres, and hopefully the rentals will be less as well. The franchisor will suggest you do your due diligence, and one of my suggestions, is to talk with franchisees in similar types of centres, not only about the franchise system, but also about their sales expectations. From a franchisor’s view, they should be able to do quite a deal to give themselves comfort in approving a store. Whether they are at liberty to pass that on, is up to them. If you have a network of stores, you can learn from their sales history. As a franchisor, you should have their sales, and be able to bring together other information to explain why the good stores are good…. and why the poor stores are acting that way. In some cases it may be the franchisee, however in other cases, Superman could not run it at a profit!
or negatively to a store’s performance. Once the strongest individual factors are identified, these can be combined by statistically trained people to create a prediction model.
The closer they come to the diagonal line, the better the prediction model.
As an example, in a gift shop chain in shopping strips, you may have concluded from simple regression that the main positive and negative variables for your sales are: 1. Number of households within 3 km radius is a positive. 2. Higher household income is a positive 3. Size of shop is a positive 4. Number of retail shops in the strip is a positive 5. Number of Coles or Woolworths supermarkets in the strip is positive 6. Section in strip – Busiest, middle, quietest section - rated (3,2,1) is positive 7. More gift shops in the shopping strip is a negative If we only have a small number of stores to work with – say 15 stores in the network, we can really only create a check chart. If we have a large network of maybe 40 plus stores, we now may have a multiple regression model which may look something like: Monthly Sales $ = 2.55 X number of households + 1.28 X average household income within 3 kms + 256 X sq m of store
More statistical methods
+ 25 X number of shops in the strip
As a potential franchisee you may have reached your practical limit with the logic above. However if you are a franchisor, or a master franchisee with multiple stores, you can do it better!
+ 2,567 X number of Coles + Woolworth Supermarkets
Regression modelling is a proven statistical technique that looks at which individual factors contribute positively
individual store, and how closely the sales predictions are to the actual sales.
+ 5,400 X rating of section of strip - 3,233 X number of other gift shops in the strip This will deliver a sales prediction, and this is tested by looking at each
As a potential franchisee, it is comforting to know your franchisor uses some statistical process before they approve the site you are placing your capital in. Whilst they may not be prepared to show you their internal workings and calculations, confidence in the process they use should help in making good decisions for both parties.
Summary Your sales estimate is the number you will be building your business plans around, and the better the logic and the process that generates this, the higher the chances of your business meeting your expectations. As a franchisee you cannot access all the resources your franchisor has, but you can use an analogue process to at least give yourself some logic in what sales revenues you should generate in your new business venture. v Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based Geodemographic and statistical consultancy, and a Fellow of the FCA. Spectrum specializes in assisting clients with decisions relating to store and site location using various scientific and statistical techniques. To contact Peter email email@example.com or call on (03) 98826488.
PROFILE: Magazine V ending
READ ALL ABOUT IT! Share in Australia’ s billion $ magazine market – and enjoy the rewards, week, after week, after week.
et your hands on a glossy new Magazine Vending machine. With constantly changing, eye-catching covers, the magazines on display practically sell themselves. The retail sales of magazines have increased by more than 48 per cent over the last 10 years. The Australian Women’s Weekly is the most-read monthly magazine in Australia with sales over 2.5 million every month which is almost double the sales from the second most read magazine in the country. Woman’s Day, the most read weekly magazine in Australia, also has sales close to 2.5 million. In fact, latest figures show that 6.4 magazines are sold every second in Australia – that equates to $1 billion of sales each year. Magazine Vending’s fully electronic European manufactured vending machine is set to capture its share of this lucrative and ever growing market. Not even the internet has slowed down this culture of people wanting to physically get their hands on a glossy, eye-catching magazine. Train stations, airports and hospitals are a major source of location for Magazine Vending machines and upon purchase of a Magazine Vending System, one of these
types of locations will be supplied to you or any location that you may request.
newsagency or through a magazine vending machine.
In regional and remote areas like holiday islands, mining and farm areas, Magazine Vending can provide magazines at the same price that these customers would pay at any retail outlet in Australia.
These locations ‘without opposition or competition’, makes Magazine Vending the only company to provide this much needed service in this convenient consumer driven society without the extra price tag.
It’s these places where people tend to have to spend time waiting for appointments, transport, classes etc. A good magazine always makes the waiting time much more pleasant.
By becoming a machine owner of Magazine Vending you have the opportunity of investing in a comparatively low cost method of selling these products. You will also be investing in a low risk system which provides you with the ability to grow a large network of units, thereby creating real passive income.
There are literally thousands of locations available across the country. Traditional vending has been covered by many companies for over 60 years and the biggest question always is ‘where do you put them’? The director of Magazine Vending Australia says that to be successful in vending today you have to innovate logically and think out of the box and look at the way of the future. “A can of soft drink or packet of potato chips, the typical items in traditional machines, will always be the same week after week. At Magazine Vending we provide a whole new customer experience every week, with brand new gossip, news, features and fashion through our extensive range of over 60 titles,” he explained. Australians and visitors are ready for this service! Most products put into a convenience environment attract a convenience price tag giving higher pricing to the customers. With magazines it’s the same price at the supermarket or
“The truth is that there is real financial independence available to you with Magazine Vending machines. They are unique, they carry products people want, they are not expensive, and people are attracted to them with their unprecedented consumer exposure and availability,” the Director said. “If you can understand the logic behind consumer service, we are sure that once you’ve talked with us, read our information, and seriously considered the opportunity we are presenting to you, you will be ready to start your own Magazine Vending business,” he said. Magazine Vending, features a high profile magazine portfolio of 60 Australian titles including established favourites such as FHM, RALPH, ZOO, CLEO, WOMAN’S DAY, COSMOPOLITAN, DOLLY, NW, WOMEN’S WEEKLY, TOP GEAR and many other popular titles to tailor-make the perfect Magazine Vending Machine for your location. In fact we have all the stats, foot traffic, and appropriate information at hand to ensure your Magazine Vending Machine’s success! v For further information please contact firstname.lastname@example.org
e xpert advice
BUYing A RESALE
Ahmet Ali, Managing Director, AA Real Estate & Business Brokers
FRANCHISE BUSINESS H
undreds of businesses are sold and resold in any year and we as specialist business brokers receive hundreds of enquiries each year from enthusiastic people looking for the opportunity to enter the world of business. Many are literally ready to buy the first business which appeals. Others will take a lot more care and go through the necessary process of carefully thinking through the many and varied elements involved in owning and operating a business. And of course there are those who enjoy looking and looking…. and keep looking, but who will never be able to buy a business because it does require you to move away from the security of regular paid employment. Each scenario is quite OK and each client has a different set of needs depending on their personal and/or family circumstances.
Key points to consider Entering the franchise world offers a number of advantages to those who may be a little overawed about the uncertainty and the inevitable challenges facing a new business owner, especially first-timers. If it is your first business then there are a number of points you need to consider or acknowledge up front;
• Will you be working hands-on fulltime, part time or having the business operate under management?
• Will family members be
working in the business?
• Are your family members also
enthusiastic about buying a business?
• Should you buy a franchise or non-franchise?
• Should you buy a new franchise site or an existing franchise business?
• How much will you need to borrow? • What type of business are you looking
for….food, retail, service, automotive etc?
receive a comprehensive business profile which provides information on the dayto-day operations, franchisor background, details of the lease, royalties, franchise fees, sales data and financials and other valuable information. This document gives you a chance to study the business at your own pace and often in consultation with your solicitor, accountants or financiers.
• Are you ready to devote the time
Otherwise why would you buy a business for say $500,000 based on a few scrap notes and questionable financial data?
• What lifestyle changes will
Buying a franchise
and energy needed - can you handle a 7 day week business? you need to make?
Business brokers There are hundreds of businesses (both franchise and non-franchise) for sale at any given time. So take your time, consult family, friends and advisors and reach your goal in a systematic manner. There are many business brokers looking for your business as well. Selecting a business broker to assist you in the process is an equally important decision for you to make. I recommend you look for a broker who has the experience and track record to afford you the necessary level of professional support and assistance – remember this service is free to you as a purchaser. To know that your broker is here today to help you buy a business, and will still be around when you are ready to sell your business at some future date, is a comforting feeling. As a potential buyer you should be able to
One of the strongest reasons I recommend a franchise business, especially for firsttimers, is the enormous level of support and scrutiny available. Remember that franchisors want you to be successful - this means they make more money as well – a win/win situation. Good franchisors will have a network of support field officers who will assist you in helping better present your retail operation and thereby increase your sales and therefore profitability. Another point to remember is that prior to your taking over a particular franchise business the franchisor has a legal obligation to ensure as much as possible that you are fully aware of the positives and negatives of the business and have been adequately trained to give you the best possible chance of succeeding in the business venture. You will need to show that you have thoroughly researched and understand the business as well as the
specific financials relating to that store. A franchise business offers you a brand name, broad advertising, initial and ongoing training, established systems and a product range which your franchisor has identified as being in demand hence helping to increase your sales and profitability. And believe it or not you may even benefit from the occasional nudge from the franchisor if your business is deemed to be not as productive as possible. I strongly believe that the greatest asset in any business, no matter how large or small, is the integral involvement of the owner. The energy, enthusiasm and drive which a motivated owner can bring to any business is easily passed on to staff and readily visible to customers. Many people appreciate these support parameters although, having said that, if you are a person who prefers to operate autonomously then perhaps purchasing a franchise business is not for you.
Why is the business for sale? Potential buyers often have the perception that businesses are on sale because the vendors are losing money, so they spend a lot of unproductive time focused on … ‘what’s wrong with it?’ and why they should not buy it. Whilst certainly this is the case with some businesses, a great many businesses have much to offer and should be seen as ‘potential opportunities’ for personal and capital growth. The reality is that there are a lot of businesses on the market simply because the vendor is:
• Dealing with critical family or health concerns
• No longer enjoying the experience • Looking to change direction again • In financial difficulty because of overborrowing in the first instance
As a potential buyer none of these points should present you with serious concern. Vendors may be pressed to sell quickly and therefore prepared to reduce their asking price. Frankly, if the business parameters suit you then simply make up your own mind based on the facts as they stand e.g. sales,
costs, profitability, staffing needs and whether you like the nature of the business itself.
Due diligence This process can be as comprehensive and as detailed as it takes for you to reach your level of comfort about the business. This is usually done in consultation with your legal, accounting and financial advisors. Your accountant will examine the financials and may seek clarification regarding any areas of concern. Your solicitor will help you carefully scrutinise the mountain of paperwork presented to you by the franchisor e.g. the franchise agreements, disclosure documents, franchising code of conduct, matters regarding leases, sub-leases and licenses. This will be followed by the usual processing of contracts and scrutiny until time of settlement.
Meeting with franchisors I believe this element of the overall exercise is somewhat under-rated. Often buyers have the view that this meeting is all one-way - about being approved by the franchisor. You should also understand that as you are contemplating entering their franchise world with a significant personal and financial commitment then YOU also have the right to ask and demand answers from the franchisor about their products, training and support programs, long term vision for future growth, their financial and goodwill investment in their franchisees and a whole range of related subjects. Most importantly, what assistance do they provide when you indicate you wish to resell at a later stage? The better franchisors will have dedicated staff specifically to assist and facilitate the process. The franchisor’s scrutiny of the claimed sales and profitability of the business which has been presented to you should also be seen as a valuable source of comfort for you. Very few franchisors today are interested in approving a prospective buyer unless they show a firm commitment to being a hands-on owner operator. Experience shows that while stores operating under
management can still perform satisfactorily, those stores which have the presence of the owner will inevitably do a lot better.
Family support Family support is also an important key to success in running a successful family business. Family dysfunction and financial stresses are major contributors to the decline of a business. Particularly for first timers, I suggest that you focus on learning how to run the business, enjoy the experience and the challenges you will face, and ensure you have sufficient cash flow to live comfortably through the fluctuations which are inevitable in business. On the other hand, the pleasures of running a business which is growing in sales and profitability, as a direct result of your 110 per cent commitment is wonderfully satisfying and will inevitably give you financial rewards and can open the way for you to seek out more challenging business opportunities, including multi-sites within the franchise. Another important feature of running a business requires you to deal with customers, yes customers. Do not underestimate just how demanding this can be on your nervous system. Spending 8-12 hours per day dealing with customers, staff issues, suppliers, franchisors and family distractions can be a real drain. Are you up to it?
Go for it! Well, having come this far ….. don’t panic! It’s OK to be a little nervous. Your franchisor will ensure you are well trained and ready to take over the business. Get ready to enjoy the ride - give it your very best and if you make a sound financial return, well done. If it does become a struggle and you need to eventually resell then believe me, the experience will have still been well worth it. v For further information, please feel free to contact Ahmet Ali for a confidential chat about business opportunities which may suit your needs. Mob. 0400650770 www.aabusinessbrokers.com.au email. email@example.com
PROFILE: DubLi Global Online Shopping
Don’t you just hate missing out on something good? How would you feel if someone told you about something financially lucrative but you didn’t act, and now everyone knows about it and the opportunity has passed?
ell here’s your chance, when the timing is perfect, to get involved. Not too early where the risk is too high, or too late when it is already a big deal. Imagine that you owned a stake in a major internet player such as eBay, or Amazon before they exploded into the fastest growing companies on the planet. Imagine every time a transaction took place from just some of their millions of registered users that a small percentage was placed in your bank account. What would your life be like now? What could you do, have, or become? DubLi’s vision is to become a major Global Market Services Portal where everything you can presently do offline, from booking travel, paying insurance, school fees, searching for entertainment or just research can be done through DubLi – a sort of Google / eBay / Amazon combination. DubLi is ready to embrace new technologies such as mobile shopping – technologies that will fundamentally change the way you conduct your everyday life and business. DubLi is a publicly trading company with the vision of expanding - as a global leader in e-commerce and with sophisticated online reverse auctions. Through this REVERSE Auction Portal the price of brand new fully warrantied products goes DOWN instead of UP. Picture yourself buying a US$1079 Apple IMac for just $12, a US$500 Visa Gift card for $85 or a US$37,000 Mercedes Benz for $8000.50? Some customers have already done just that! DubLi has been operating in Europe, the
Maximum cost to join $US3170
United States, Australia and New Zealand. DubLi is expanding into Asia, China and India. The big news is this places DubLi in an elite class of global online merchants. Their seamless global auction portal is a first in the history of e-commerce and is open to anyone world-wide. This represents an unprecedented opportunity for everyone involved in DubLi.
•• Unlimited earning potential • Multiple streams of income • Brand name products and brand new
As a Business Associate you have the opportunity to be part of a team that’s creating the global customer base and to get paid on the viral growth of those customers.
This business is low overhead with high profit potential. There are no compulsory purchases, no never ending recruitment, no meetings, no convincing customers to buy and no monthly targets to meet. DubLi provides you with a state of the art, step-by-step marketing system along with full training and support. This business produces true residual income from purchases made from self-motivated customers buying products from well recognised brand names like Toshiba, Sony, Panasonic, Gucci, Louis Vuitton, BMW and Audi. All you need is a phone and a computer and you can run this business from anywhere in the world. DubLi offers its consumers fun reverse auctions. Guaranteed lowest prices in these unique auctions these prices go down instead of up all with full factory guarantees and warranties. Minimum cost to join $US750
The DubLi business offers you
Earn an income 7 days a week 24 hours a day Global customer base that grows rapidly and exponentially No product handling, no stock, no staff, no rent or monthly meetings
• Available in multiple languages • World first seamless global portal • Automated marketing system • Viral customer growth means self generating income
• • •
You run the business, the business doesn’t run you Explosive potential – your customer base grows in a similar manner to Facebook The internet business is booming, internet retail sales are a rapidly expanding trend
• DubLi is an internet shopping revolution. We invite you to join us today and begin a lifestyle one can only imagine! v For further information contact Rick on 0413 733 459 or visit www.globalonlineshopping.com.au
How Would You Like to Own a Business that Works when YOU Don’t? YES this is possible, through the DubLi Global Leveraged Marketing Compensation System. Go to www.globalonlineshopping.com.au to reveal a unique Internet business with EXPLOSIVE potential - a revolutionary concept that is unlike any business system that you have ever come across before...GUARANTEED!
From cars to mobile phones, ﬂat screen TV’s to designer watches
sell it all…even holiday packages!!
will revolutionize the way we shop – no more paying full price or having to accept cheap imitations. All products sold on
are brand new.
offers great fundraising opportunities for schools and charities. Save money on school fees, gym membership, phone bills and insurance. Join the
Join in the
Go to www.globalonlineshopping.com.au
IMAGINE WHERE YOU WOULD BE NOW IF YOU WERE ABLE TO GET IN ON THE GROUND FLOOR OF GOOGLE, E BAY, OR AMAZON? DubLi offers you this opportunity • Unlimited income potential • No staff, stock, rent or utilities. All you need is a phone and a computer • True residual and passive income • Customer base grows virally and exponentially globally in a similar manner to Facebook • Multiple streams of income • Earn an income 7 days a week 24 hours a day • Available in multiple languages • You run the business the business doesn’t run you • Complete marketing package available For further information contact Rick on 0413 733459 or visit
We invite you to join us today and begin a lifestyle one can only imagine!
contractual issues in franchising Dr. Michael Schaper, Deputy Chairman of the Australian Competition and Consumer Commission
t the heart of every franchise relationship is a contract – an agreement that spells out the formal rights and responsibilities between the franchisor and franchisee. Such contracts are an essential part of establishing an effective franchise operation. After all, when a franchisor agrees to license out the use of products, services or business operating processes, it’s important to ensure both parties know what their part of the bargain is.
Many aspects of franchising in Australia are governed by the national Franchising Code of Conduct and the Trade Practices Act, both of which are enforced by the Australian Competition and Consumer Commission. Differences often occur about the interpretation or implementation of a contract. It’s not surprising, then, to find that a significant number of franchising complaints received by the ACCC are contractual disputes. They can be about differing interpretations of terms in the contract, or an unwillingness by one party to continue with the contractual obligations. Some of the most common contractual disputes fall into the following areas:
Franchise fees A franchise system cannot operate without franchise fees, which are often used to promote the brand. However, as franchisees become more skilled or experienced in operating their business, they sometimes see less value in the franchise fee or royalty. They no longer need any operational support from the franchisor, and the growth of the franchise system does not benefit them directly. But regardless of how well (or poorly) the franchisee’s business is performing, franchise fees are required to be paid.
Where the franchise fees are detailed in the franchise agreement, failure to pay the fees is a breach of the agreement and can lead to its termination. The franchisee may also be required to pay any costs incurred by the franchisor in terminating the agreement.
territory at some point in the future.
Given that neither franchisors nor landlords have any obligation to provide relief from payments when a franchisee is in financial difficulties, it is vitally important for new franchisees to do the sums, have the figures confirmed by an independent specialist, and feel comfortable with the ongoing fee commitment before they sign any franchise contract.
Transfer of franchise
Exclusive territories Many franchisees assume that they will be contractually guaranteed an exclusive right to operate in a particular geographic region. This is not always the case, and often leads to disputes about what the contract did – or didn’t – provide. Exclusive territories can work for and against franchisees. In service franchises, an exclusive territory can limit a franchisee’s ability to expand without acquiring an additional territory. On the other hand, you do not want another franchise entering your territory and taking your customers. Prior to entering the agreement, prospective franchisees need to know whether they have an exclusive territory, and whether that territory can be divided or taken away. The disclosure document will state whether the territory is exclusive and the franchise agreement will detail the territory restrictions, if there are any. Franchisees should never assume that they will not have a same-brand competitor in their
It is important that franchisees discuss the details with the franchisor to avoid any future disputes. We recommend that any conversations about territories are confirmed in writing. When a franchisee enters a franchise they are not anticipating anything other than success and a rosy future, but this is not always the case. Franchisee’s personal circumstances can change, or they may find they are not suited to running their own business. When this happens, they may decide to sell out by transferring their franchise to someone else. Franchisees need to be aware that the franchise contract may have specific terms and limitations relating to the transfer of the franchise. The Franchising Code of Conduct, which all franchisors must abide by, says that a franchisor cannot unreasonably withhold transfer – but it also provides circumstances in which it would be reasonable to withhold consent. Keep in mind that the person nominated may not meet the franchisor’s selection criteria. A franchisor with a well developed franchisee selection procedure will not be prepared to accept an unsuitable candidate, even if they have enough money to run the franchise. The franchisor has to protect the franchise system and the quality of franchisees is paramount. Franchisees may also suddenly find they are required to pay the costs of the transfer or there is a fee payable to the franchisor before the transfer will be approved. These details will have been spelt out in the original contract agreement, but many franchisees will have overlooked them.
“Prior to entering the agreement, prospective franchisees need to know whether they have an exclusive territory, and whether that territory can be divided or taken away.” Termination
When a franchise agreement expires, it is the agreement that provides details of any further relationship. There may be an offer to renew, with or without a franchise fee or at a reduced franchise fee. There may be a provision for goodwill but in most instances the goodwill generated in your franchise remains with the franchisor.
Some franchise agreements allow the franchisor to change certain terms of the contract without the franchisees’ consent.
A franchisor is required to follow certain procedures set out in the Franchising Code of Conduct if they wish to terminate the franchisee. The agreement may have additional conditions but they are not enforceable if they are in conflict with the Code. This is designed to protect franchisees from unfair terminations. In order to renew you may be required to sign a new agreement with substantially different terms from the original agreement. Although you may feel this is unfair, these arrangements do not breach the Code and are unlikely to breach the Trade Practices Act.
Restraint of trade Most franchise agreements include restraint of trade clauses that apply on termination or expiration of the agreement. These may prevent franchisees from establishing a similar business for a substantial period. It may require the franchisee to return all the customer details to the franchisor when they leave. This is because the franchisor owns the system, and the franchisee has only been licensed to operate the franchise system, and use its processes and information, for the duration of the franchisee agreement. Franchisors have a legal right to seek court orders and damages if franchisees breach the restraint of trade clauses. It is up to the court to determine the extent that the restraint will be imposed. We have seen that courts have, at a minimum, required that the customer listing is returned to the franchisor and the franchisee is restrained from approaching those customers for a period determined by the court.
Such a contract can allow the franchisor to impose changes to the franchise that can take effect across the entire system at one time. This can have a positive effect where the change benefits all parties and improves the franchise. However, the risk is the franchisor can impose additional conditions that can adversely affect an individual franchisee’s business for the remainder of the agreement. For example, the franchisor might introduce a requirement that the franchisee only purchase certain goods and services from the franchisor, or from suppliers specified by the franchisor. The franchisor might also require the franchisee to conduct refurbishments or install new displays with little prior warning.
Franchise conventions It is not unusual for a franchise agreement to require that the franchisee attend a national conference at his or her own cost. While some franchisees see this as an additional financial burden with little benefit, well-run conferences can provide significant advantages to those attending. The conferences are designed to provide all franchisees with details of future developments within the franchise system, update their business skills and knowledge, and are an opportunity for the most successful franchisees to share their experiences. Franchisees should keep in mind that if they do not attend the conference, this may be a breach of the franchise agreement and could result in the franchisor attempting to terminate the agreement.
Before you sign The essence of a franchise contract is that franchisors provide franchisees with a franchise for a limited time, for a fee and an ongoing royalty, on the
condition that the franchisee agrees to operate within the rules of the system. Therefore, before you sign a franchise agreement:
• Read the entire agreement carefully • Read the disclosure document – it
contains important information, including details of any relevant litigation against the franchisor or one of its directors
• • • •
Speak to current and past franchisees about what disputes they have had with the franchisor and how the franchisor handled them (you can find their contact details in the disclosure document) Get advice from a lawyer, accountant and business adviser with experience in franchising If you don’t understand something, ask the franchisor If the agreement is ambiguous or silent about something, seek clarification in writing If you don’t think you can live with a condition, try to get it changed – if the franchisor is not willing to negotiate, you can always walk away.
If a dispute arises If you become involved in a dispute with your franchisor, try to resolve it as soon as possible using the franchisor’s internal dispute resolution procedure. If that is unsuccessful, you can contact the Office of the Mediation Adviser (OMA) who will appoint a mediator. You should seek legal advice or contact the ACCC if you are unable to resolve the dispute and you think there has been a breach of the Franchising Code or the Trade Practices Act. v For further information, visit www.accc.gov.au or telephone: ACCC Small Business Helpline – 1300 302 021 ACCC Infocentre – 1300 302 502
PROFILE: Jim’s Antennas
SENDING A CLEAR SIGNAL FOR BUSINESS SUCCESS For more than a decade, Jim’s Antennas’ franchisees have been helping Aussie homes and businesses receive and run the latest in audio, visual, and digital home entertainment technologies.
im’s Antennas is headed by Andrew Parke who has been in the antenna installation industry for 20 years.
In 1999, Andrew founded the Jim’s Antennas division of the highly successful Jim’s Group of franchises, and there are now over 150 franchisees Australia wide. Andrew says, that, like himself, potential Jim’s Antennas franchisees should have a real and passionate interest in audio and video and the latest advances in digital technologies.
“We offer extensive training at the Jim’s Training Centre. Personally, I have trained some 170 antenna installers in technical and customer service aspects,” he said. Ongoing training is provided after graduation from Jim’s Training Centre, to make sure technicians are kept up to date on the latest developments in the industry. “Jim’s Antennas is committed to high standards of both workmanship and service, and to our knowledge, it is the only group of our kind to provide training at least once a month on technical issues (including practical training), leadership skills and measurable customer service,” said Andrew. Andrew says customer service is one of the key principles of the training. “The idea is that no matter how long a job takes, it is absolutely essential that when the installer leaves, the customer is confident in using their service and has a thorough understanding of how it works. Should a customer ever have a query, franchisees can be reached personally and will ensure that they receive all the extra explanation they need, whether over the phone or with a follow up visit,” he said. Andrew remains passionate and excited about the antennas and digital industry and is still ‘hands-on’, particularly with new developments.
“With the Digital Switchover rolling out over the next five years, and my involvement on Government working groups to look at advances in technology, it is a very exciting time to be in the industry,” Andrew says. Jim’s Antennas offer unsurpassed support to new franchisees including:
• Extensive and ongoing training • National deals with companies including JB Hi-Fi and other retailers
• Jim’s looks after advertising so you can concentrate on installations
• Awards are given annually to franchisees based on customer service and positive feedback received
• Jim’s is serviced by dedicated call centres
based locally. These staff are trained to be considerate, patient and understanding when dealing with customers
To date, Jim’s Antennas has installed over 500,000 services across Australia. Currently, they install approximately 5,000 services to households every month, including digital
antennas, digital set top boxes, satellite systems, pay television, plasma and LCD screens, home theatre and telephone and data outlets. Andrew and his support staff have personally designed, project managed and reviewed large scale installations for many organisations. These include JB Hi-Fi, Select TV and the 2006 Commonwealth Games, among others. Amongst the 150 plus franchisees in Australia, Jim’s Antennas also runs 10 dedicated operational offices (including a central office in Melbourne) and an additional four dedicated call centres, all using the local call 131 546 number. Jim’s Antennas already operate strongly in many city, suburban and regional areas. To find out if there is a franchise opportunity in your area, contact Andrew on 0418 595 304 or email firstname.lastname@example.org. v For further information visit www.jimsantennas.com.au
❑ Do you want to work with the latest in Audio Visual Technology?
❑ Do you want to work where you want, when you want?
❑ Do you want $1,500 per week work guarantee?
❑ Do you want to be part of a successful team?
❑ Then call Jim’s Antennas, the leaders in Digital Antenna & Home Theatre Installs.
131 546 www.jimsantennas.com.au
Russell Zimmerman, Executive Director, ARA
GET FOR CHRISTMAS? F
or retail franchisees, Christmas is the most important time of year, accounting for up to 40 per cent of yearly profits in six short weeks. After tough trading conditions in 2008 and a year of patchy and inconsistent growth in 2009, retail franchisees had a lot riding on the 2009 festive season. So what did Santa bring and how big was his stocking? Now the festive season is over and retail franchisees have wound down their post-Christmas sales, lets take a look at how the festive trading season fared. During the global financial crisis, Australian retail franchisees were probably some of the luckiest in the western world. 2008 was tough, donâ€™t get me wrong, but Australian franchisees still fared well through the downturn and entered 2009 with much more favorable trading conditions. Some franchisees would tell you 2009 was the best year theyâ€™d had and others would say sales were still not consistently strong. In any case, all eyes were on Christmas as some sort of indication of trading conditions in 2010. Official figures are still yet to come through, but after a year of patchy growth, retail franchises are expecting year-on-year growth of 4.7 per cent, totaling $38.7 billion moving through the economy via retail sales from mid November to Christmas Eve.
The 4.7 per cent rise shows how far trade for retail franchisees has come since the downturn in 2008 when Christmas spend totaled $36.95 billion - an increase of only 2 per cent from 2007. 2009 national Christmas retail sales: $38.7 billion (up from 2008 - $36.95 billion) National category breakdown: Food $15.47 billion, department stores $3.21 billion, apparel $2.71 billion, household $6.58 billion, hospitality $5.06 billion and other $5.67 billion. State by state Christmas 2009 retail sales: NSW $12.6 billion, VIC $9.3 billion, QLD $8.1 billion, SA $2.7 billion, WA $4.1 billion, TAS $812 million, NT $386 million and ACT $735 million.
in the season is a good sign for retailers. However, the 0.7 per cent fall in December sales indicated retail franchisees had a tougher time for most of December before trade took a more positive turn in the week before Christmas. Traditionally, most shoppers leave their purchases to the week, or even the few days, before Christmas and 2009 was no different. Retail franchisees experienced the traditional last-minute Christmas rush with 51 per cent of consumers finalising their shopping, and 25 per cent just starting, in the week before Christmas. With 62 per cent of consumers spending more than $500 over the Christmas period, the most popular items being purchased for Christmas 2009 were traditional gifts, followed by electronic gifts. The figures are as follows:
ABS November Retail Trade figures of 1.4 per cent growth in sales indicated a good Christmas very early on in the season. The monthly trade was up 7.3 per cent on the year before which is a confident sign Christmas sales will reach ARA projections.
70 per cent of consumers are buying books
Most shoppers leave their Christmas shopping to the last week before Christmas, so to see such strong growth early on
42 per cent of consumers are buying Lego sets and board games
64 per cent of consumers are buying clothing and footwear 45 per cent of consumers are buying iPods and other MP3 players
30 per cent of consumers are buying tickets
to sports events and theatre productions.
during the last-minute Christmas rush.
There is no doubt that consumers hit the shops for Christmas 2009 but their purchase patterns mirrored the careful optimism they felt about the economy.
This $6.77 billion dollars spent during the two weeks of post Christmas sales from Boxing Day through to early January - was up four per cent on 2008/09.
Good retail franchisees understand retailing goes through peaks and troughs, and although December trade was tougher than expected, the Christmas period includes the last two weeks of November through to Christmas Eve and at this stage projections of 4.4 per cent growth appear to be correct.
Post –Christmas Sale items only (not ordinary monthly spend from food, restaurants and cafes)
Retailers were boosted by healthy levels of trading during the first week of postChristmas sales, with 67 per cent of retailers surveyed reporting trading to be the same or better when compared to the same time in 2008/2009.
According to ARA modeling, the 2009/2010 post-Christmas retail sales projections of $6.77 billion (not including ordinary monthly spend from food, restaurants and cafes) is a continuation of growth instigated
STATE 2009/10 PROJECTIONS 2008/09 NSW $2.15 billion
Total $6.77 billion
$2.05 billion $1.6 billion
Crowds are always expected when consumers head to the shops for post-Christmas day bargains, but this year’s savvy shoppers
will include the 8.6 per cent of consumers who finalised their Christmas shopping during the Boxing Day sales period.
Looking forward The Australian Retailers Association is working hard to ensure any extra pressures including increases to wage bills or compliance costs associated with changes to legislation are kept to a minimum while retail franchisees enjoy a more prosperous year of trade. With a relatively challenging year behind us, retailers should look at 2010 as a year that provides opportunities to stabilise, improve and grow. v The ARA has been providing accurate industry forecasts and models over 15 years, but to continue to do so, we need your help. If you’re an ARA member and you would like to be involved in upcoming ARA surveys to help determine seasonal retail trade and the cost of compliance with various proposed legislation changes, please email your details to email@example.com
“If you have the nuts, we have the bolts. Start your own business with the backup and support of a national brand: Steelbuilt Australia franchises available in your area. Aust
Startin your own business can be a nerve-racking experience, Starting with so many risks and unknowns. But if you’re prepared to take step then we are right here to help you put it all together. the ste
For your obligation free information kit, phone 0438 724 783 or visit our website steelbuilt.com.au
Steelbuilt Australia is a national company and our franchisees are Steelbu a critic critical part of our ongoing success. When you become part of our team, you’ll join a group of dedicated business owners throughout Australia, all committed to helping people realise the quality, ease Austra and sa savings only offered by a Steelbuilt kit home. With national support, a superior product, exclusive territory and low start-up suppor costs - all without the need to be a builder or business owner starting a successful business is just a matter of nuts and bolts. startin
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PROFILE: Hairhouse Warehouse
MAKES THE CUT AT HAIRHOUSE WAREHOUSE
Hairhouse Warehouse is excited to introduce Erika Heynatz as their new Style Ambassador. “This is a hugely important step for us and Erika’s key role will be in helping us deliver the message that beautiful shiny healthy hair is your best accessory,” said Joseph Lattouf, Managing Director and Co-Founder of Hairhouse Warehouse. Hairhouse Warehouse takes its role as the leading authority in professional hair care seriously. They challenged themselves to make the secret to beautiful healthy hair more accessible to all women and men. With more than 120 salons nationwide, they have the network set up for those seeking professional products, styling and expert advice on all things hair, but they needed a way to deliver the message to those who were searching for something more for their
hair, and were not sure where to go to get it. “We saw an opportunity to help demystify professional hair care so more people could feel comfortable getting the best possible advice and products for their hair,” said Arthur Mitroulas, General Manager of Hairhouse Warehouse. By partnering with one of Australia’s most beautiful and talented women they have hit on the magic formula to cut through all the hype and bring quality hair products and advice from expert hairdressers to everyone. “We took the view that there was no one better to help our customers and potential customers than someone who was held in such high esteem in the fashion industry. There was one criteria however, we wanted
someone who could actually advise us, be involved in developing our plans for the future and help take our brand to the next level,” said Joseph Lattouf. “This is why we feel Erika is such a fantastic fit, not only is she a fashion model, spokesperson, actor and now accomplished singer, she is also a leader in style, someone who can help us help our clients,” he said. Hairhouse Warehouse is committed to helping consumers understand their hair and their hair needs from the initial free consultation to the cut, colour, styling and after care. Whether they want a styling product for an up-do that will last through the night or they want their new colour to stay as vibrant as the day it was done by their Hairhouse Warehouse colourist, at Hairhouse Warehouse beautiful healthy hair is not a sometimes treat; it is something customers can do for themselves... every day. Hairhouse Warehouse has cemented its position as Australia’s fastest growing hair and beauty franchise, with more than 120 stores now opened nation-wide. Hairhouse Warehouse believes that a successful Hairhouse Warehouse franchisee needs to have passion, drive and enthusiasm to work in the business and continue to bring to life the already successful concept. v For further information regarding a Hairhouse Warehouse franchise, please contact James on 0407 533177 firstname.lastname@example.org or visit www.hairhousewarehouse.com.au
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18/2/10 12:48:32 PM
Sales T raining
can operate without sales
Vaughan Tombs, Director, Vaughan Tombs Sales Training
f you think sales is an unimportant part of your business, just try doing business without them! Whether you are in business to business (B2B) or retail, if you are a tradesman, chef, accountant or doctor, the one thing your business can’t do without is sales. I work with a lot of franchise companies helping their franchisees build their business, and therefore their income, by teaching the fundamentals of sales and the number one challenge that I come across is that most first time franchisees think that just because they’ve bought a franchise, money and success should come rolling through the door. The thing that most new franchisees miss, is that whilst their franchisor is there to get behind them and back them up; it’s up to them to actually do the work. Sorry guys, there is no easy way to riches; you have to put the effort in somewhere.
A case in point. Without naming names and upsetting anyone, a great example of what I mean, is the case of one of the local franchise restaurants in my area. I live in a relatively quiet little seaside town about 40 minutes out of the city. A local franchise restaurant (FR) here was taken over by new franchisees a couple of years ago. Prior to the new owners coming along, the FR was in a bad way. Sure it had a big multinational name, however it was always dirty, there was always a long wait
at the counter for your meal which always looked like it was just slapped together, the toilets were always a mess and the playground wasn’t much better. All the locals avoided it as much as possible and it had to rely on passing traffic and teenagers. A couple of years ago, the new owners moved in. They did the basics, you know, made sure the place was always clean, trained the staff to smile and be efficient and, in general, took the responsibility on themselves to improve things. Sure they probably paid a hefty sum for the franchise, however they realised that the buck still stopped with them and they set to work on improving things. As you can imagine, locals, of which I’m one, started bringing their families back. Pretty soon things were going so well they could afford to expand their restaurant and upgrade it, which is what they did and, of course this attracted more happy local customers who spent more with them. Just because they bought a franchise, it didn’t mean instant success, even though this is a very successful brand. They did everything they could to attract new customers and bring more sales through the doors, and it worked.
Take responsibility The need for you to do what you can to bring in sales isn’t just limited to franchise restaurants. Let me ask you this. If you already own a franchise, who was responsible for making the decision to buy it? It’s you, of
course. And who is responsible for paying the bills at the end of the month? Again, you, right. You’ve bought a franchise system so that you didn’t have to go through the pain and heartache of starting up for yourself and so that you could eliminate as much as possible the risk of failure. The proven systems that your franchise has in place and the back up of your franchisor all go a long way to doing that, however, the buck does stop with you. In order for you to be successful you need to be out there generating sales for yourself. Across many industries now I’ve seen a number of franchisees buy their initial franchise, build it up by getting more sales, sell those new clients to other franchisees, go out and get more sales, sell those clients off to another franchisee and keep repeating the process. By doing this a friend of mine in the cleaning industry recouped his initial investment three times over in the space of five years……..that was on top of what he was earning on a monthly basis from running his franchise business. Almost none of the franchisees I talk with have much of a sales background. The friend that I mentioned above actually came out of the army. So it can be done! And you can do it! It’s all very well me talking about going out and getting more sales but how do you do it? The biggest stumbling block to going out and getting more sales for yourself is the
“Sorry guys, there is no easy way to riches; you have to put the effort in somewhere.”
first step. Below are five ideas on how you can bring more sales in. I understand that they may not be suitable for every industry however I’ve tried to give you a fairly broad range.
Five tips to bring in more sales 1. 5 Plus A Day. This is fantastic for a B2B or business to consumer (e.g., house cleaning or home renovations) type sales. When you are visiting with your client or have just finished a job go to the five surrounding potential clients and drop off some company information. Make sure you emphasise that you’ve just finished a job ‘for Bob at No. 5’ and you were just dropping off some info while you were in the area. If at all possible, get their contact details so you can start to put them on a regular mailing or eZine list. 2. 10 before 11. This is something I strictly stuck to from the time I began in sales. Contact at least 10 people before 11am EVERY working day. Preferably new potential clients and preferably in person. Yes I mean fronting up and cold calling. 3. 100 before 10. If you’re in retail sales and your shop doesn’t open until after 9 or 10 am, seeing 100 people before 11am is simply not possible so you’ll have to contact 100 people before 10am. Yes, I can hear you swearing at me now! Please let me explain; For a while I worked in a furniture store, it didn’t even open until 10am. To me that seemed a waste of
at least 2 hours of good contact time so I would take my own photos of the furniture, arrange them nicely on an A4 sheet; add a blurb and the prices then go out delivering my own personalised pamphlets in the more affluent suburbs every morning before work. This generally won’t get instant results, it took two weeks before my first client came in, however, once the ball was rolling…it was rolling, and sales continued to come through the door on a regular basis. Above are three very traditional ways of getting sales through your doors. You can do them yourself or put a system in place where one of your people does it, either way the results will come. Below are a couple more really great ways to keep in contact with your clients and potential clients to help you increase your sales: 4. eZine. I cannot recommend that you do this highly enough. An eZine is an electronic newsletter that is linked directly to your website. If you are not keeping in contact with your customers, your opposition will be. A regular eZine to your customers is a fantastic way to give your clients regular little reminders that you’re there when they need you. One thing I’ve learnt the hard way is …..DO NOT make it full of too many sales items or specials. One or two is OK however what you’re doing with an eZine is building trust with your people and ramming specials and requests to ‘buy now’ doesn’t do that. Instead fill
it with relevant information that solves problems your customers are having.
The monthly eZine I send out has a sales strategy explained in depth which takes up to 80 per cent of the content and then there is a ‘quote of the month’ and finally a ‘product promotion’ that takes up about 15 per cent of the space.
Your eZine is very economical to set up and if you want to you can run it all yourself at no cost per month. Effectively you could send a contact out to your entire database for zero dollars per month.
5. Txt Message. Somehow I have gotten on the txt list of clothes shops, sports centres and restaurants. Initially I was a bit put off by this, however once I figured out that they were actually offering me something I wanted but hadn’t thought about, it got me going there. At the end of the day it all boils down to you. Please don’t expect sales to walk in your door even if you’ve got a well known and recognised franchise. If you want to be really successful, you always need to be thinking about what you can do to bring customers to you. v Vaughan Tombs is Director of Vaughan Tombs Sales Training. Vaughan has been successfully training businesses and individuals on how to sell and increase their income since 2003. Visit www.vtsalestraining.com
PROFILE: baker ’s club
LOVE TO BAKE BUT HATE THE HOURS?
At Baker’s Club we have the answer Baker’s Club’s recipe for success means a quality European style bakery with no night baking.
o-owner Christian Coenen believes Baker’s Club has developed something new and different in the Australian food franchise market – a European style bakery incorporating healthy fast food. Christian, being the fifth generation of family bakers, brings more than 150 years of baking tradition and experience to Baker’s Club, resulting in a franchise which is at the leading edge of the food industry. Christian’s passion for Baker’s Club shows, claiming “we have revolutionised the bakery industry with no night baking, introducing state-of-the-art stone ovens baking through the day. Our bakery and fast food products are yummy and healthy, appealing to the ever increasing health focused market. We just love the products we bake! “In Baker’s Club we do much more than just bread, offering breakfast, sandwiches and rolls, coffee and cake, both dine in and takeaway, all made fresh right here in our stores daily.” Christian and Ulrich opened their first Gold Coast store in Ashmore in 2006 and have
continued to grow the business, initially opening corporate stores in south east Queensland and then franchising the business in late 2008. In 2009 Baker’s Club sold franchises in North Lakes, Robina and Penrith. For James Lang, Robina franchisee, “it was the products which attracted me to the business...and it’s our customers who are first to pass on the information about our products to their family and friends by word of mouth – there is no better marketing mechanism.” Combined with the corporate owned stores this brought the number of stores to six within 12 months of franchising. We aim to open a select number of franchises and corporate stores in 2010, consolidating our brand’s position in South East Queensland and Sydney. This innovative franchise system, which recently won a Gold Coast Business Excellence award in Retail Wholesale and Distribution, plans to be around for a long time to come.
“Bread is one of the basic foods for life and healthy breads are in high and ever increasing demand. Bread has been a core element in our diet for over 2,000 years and we do not believe that will change in the immediate future. It would be safe to say there is a constant need for our product and we think it is recession proof,” said Christian.
Red Cross calling Living their commitment to healthy eating, Christian explained Baker’s Club’s pride in their partnership with the Australian Red Cross and their German Wholegrain Low GI Sandwich. “Each blood donor receives a voucher for a German Wholegrain Sandwich from their local Baker’s Club store to help restore their energy levels after giving blood”.
Could you join The Baker’s Club? “If you love good, healthy food and can relate well to people, you will enjoy working in Baker’s Club”, says Christian, with a smile. “Baking experience is not needed, however retail, supervisory or managerial background is an asset while excellent communication and customer service skills are key ingredients,” comments Ulrich. “We are always looking for ambitious, intelligent businessmen and women, who are motivated to succeed and continue to grow with us into a nationwide chain.” Bakers Club stores can be owner operated, or fully managed.
Support and training Baker’s Club provide daily support from both the franchisor staff and founders, including ongoing training after the initial 4 weeks intensive training period. An internet based management system for all stores compliments this and provides benchmarking information across the franchise to monitor performance. v For further information about joining Baker’s Club call Christian on 0408 453 120 or email email@example.com
PROFILE: Cupa Nutz
CUPA NUTZ LAUNCH
HOT NUT MACHINES IN OZ Hugely successful over the Tasman, this hot new concept is set to take off across Australia.
ho can resist the taste of freshly roasted, hot salted nuts? Now delicious hot peanuts and cashews can be delivered to the public any place, any time through a Cupa Nutz vending machine. The Cupa Nutz business model is the brainchild of Kiwi entrepreneurs Andrew Bence and Mark Beesley, who recognised the consumer appeal in the UK of hot ‘serve yourself’ nuts, “still being served under heat lamps!” With 30 years of design and manufacturing experience the guys developed their purpose built vending machine which retained all of the appeal of serve your own nuts, but in a hygienic, self-contained unit. This means venue owners could host the machines, without any mess or fuss. The bright, eye catching branding creates impulse buys, a win for both the venue and machine owner. “We believe it is the best machine in the world for this purpose. We perfected the design ourselves over a two year period and this machine solves all the problems of other machines such as ease of cleaning and servicing,” Andrew says. “A Cupa Nutz machine adds value to the host venue, particularly at pubs and clubs, as obviously salted nuts create an increase in beverage sales,” he said. “But Cupa Nutz are not limited to places where alcohol is served, work places, waiting areas, anywhere a snack machine would
traditionally go a Cupa Nutz machine will go.” Since the Cupa Nutz vending machine has been perfected, the concept has been rolled out in New Zealand, over the last 18 months, and its instant success has surprised everyone, including its developers. “In New Zealand we sold half the available territories in 12 months,” Andrew said. “We thought we would be at least two years off bringing it to Australia, but because it has been so successful we decided to fast track the move,” he said. In fact, Cupa Nutz have already sold a dozen territories in Australia following much interest at a franchising expo last year, and the first of the new owners’ machines, have just been delivered. Andrew was keen to point out that Cupa Nutz sells licences, not franchises. “We are selling our machines together with the security of a Licensed Territory. We have 160 Territories to sell across Australia and unlike a franchise, there are no ongoing franchise fees,” he explained.
they can buy and source nuts from wherever they want. This is after all 100 per cent their business, we don’t dictate or hold out our hand for on-going fees.” Andrew said owning a Cupa Nutz business can fit in around other commitments. “With 30 machines you only need to work one day every 7-10 days to service and top-up the machines. A lot of operators already have another income source, including lawyers, builders, stay-at-home mums, in fact a raft of different people with different backgrounds. “Of course we also have Territory owners who are full time, building their businesses by placing more and more machines across their Exclusive Territory”. “Of course being the first owner of a Territory ensures that the operator benefits from the capital gain associated with starting the business. This immediate increase in value combined with the high cash flow makes this a particularly exciting and desirable business”. And what are the best nuts to put in your Cupa Nutz vending machine?
“Any given Territory could realistically expect to take at least 100 machines,” Andrew said.
“Without question the highest selling nuts in Australia are roasted, salted peanuts and cashews. This is a point driven home by the nut wholesaler and also from research we have carried out,” Andrew said. v
“We have established a relationship for all Territory owners with Australia’s largest nut wholesaler so licencees have access to nuts at the best possible rate. However, if they wish,
For further information contact Colin Crawford National Sales Manager Cupa Nutz on 0425 838 800 or firstname.lastname@example.org.
Licencees pay for the Territory and purchase a minimum of 30 Cupa Nutz machines.
franchise e xpo 2010
Franchise Expo 2010 T
he informative Franchise & Business Opportunities Expo 2009 series attracted record visitor numbers across Australia, bringing people who had both the passion and the means to invest in the franchising sector. Following on from last yearâ€™s success, the Franchising and Business opportunities Expos are set to return in 2010. The series will kick off in Sydney, 19-21 March and will then move on to Perth, Melbourne and Brisbane. The Expos will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to
explain the process of securing finance, and specialist lawyers are available to help visitors understand their legal obligations and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. Following on from the Franchising Boot Camp, the Franchising Networking Lounge
sessions each day will give visitors further insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate understanding of the franchise industry and the businesses they are interested in. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year promises to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v For more information, visit www.franchisingexpo.com.au
While buying a business is a life-changing decision, ﬁnding the right business is critical to your success. Make sure you make the right decision for your future at the 2010 Franchising & Business Opportunities Expo.
Sydney Perth Melbourne Brisbane
• Compare over 100 successful franchises & business systems • Investment levels from under $10,000 - $500,000 plus
Register online & get your FREE TICKET by entering promo code: BF
• Talk to franchisors, business owners and franchisees
TICKETS $15 ON THE DOOR
• Up-to-date business information from Government Departments • FREE professional business start-up ﬁnance and legal advice • FREE daily seminars with topics including “Starting a business”
19-21 March 15-16 May 20-22 August 11-12 September
franchisingexpo.com.au ENDORSED BY
FR ANCHISING ADVICE
Top 5 franchise choices for 2010
Tony Maddock, General Manager, Franchise Selection
yself and the team at Australia’s largest franchisee recruiting company, Franchise Selection, have put our heads together and come up with our top five choices for franchise buyers this year. They are, in no particular order: AllSafe Energy Efficient Products; Coffee Club; Exclusive Collectables model cars; Crust Gourmet Pizza; and Matchbox homewares.
Crust franchise outlets specialise in delivered or take-away gourmet pizzas which are equal to, or better than, restaurant quality. Crust currently has nearly 40 stores along the east coast of Australia. Its success can be seen by its growth figures which show that the number of outlets in New South Wales and Victoria jumped from 19 to 37 during 2009.
There are now over 240 Coffee Club outlets across Australia selling highquality coffee and food and the company is set to expand further this year. Coffee Club’s growth is somewhat limited by the selection of A-grade locations. The company will not franchise without site selection criteria being met.
It is an extremely well-managed franchise - and obviously it has developed a very popular product.
This can be frustrating for an applicant but the selection process means better performance in a new outlet.
We’re expecting strong short, medium and long term growth from the five franchisors we have named.
Western Australia will strongly feature in Crust operations this year. Subiaco will host the company’s first Perth outlet and once the supply chain and operating conditions of the Perth market are ‘live’ tested franchised outlets will be released.
Moving away from food franchises, Exclusive Collectables model cars are a fast-rising franchisor with a great short, medium and long-term future.
They all have excellent product and administrations/administrators, they all have first-rate marketing and development strategies, they all have proven track-records and they are all planning new outlets.
Potential food franchise buyers should make certain they check out coffee and food franchisors Coffee Club - which is one of the great success stories of independent food store franchising in Australia.
So we would recommend all of these franchisors to potential franchise buyers.
The Coffee Club franchise has been, is, and will continue to be highly successful. The company is highly energetic, forwardthinking and has great administration, marketing, systems and strategies.
We see a buoyant 2010 economy boosting franchising across-the-board and believe these five franchisors are ready to take full advantage of increased consumer spending during the year.
The food franchises on the list, - Crust gourmet pizza and Coffee Club provide great buying quality.
Exclusive Collectables manufactures, distributes and retails die cast model cars, sports figures statues and collectable publications, among many other items. This NSW-based franchisor produces high-quality, well-priced model cars which are incredibly popular with sporting enthusiasts - and there are a lot of them. The company which began in 1996 is on the move. It is expanding sensibly and strategically across the country. Its product is excellent along with its
“Getting into a business is a big decision which will have an effect on all aspects of your life.” internal systems and growth strategies.
will typically be a passionate ‘cooking nut’.
With the development of the group, the buying power and brand presence will ensure a strong, enjoyable business for any franchisee.
Finally, we see great things ahead for the Brisbane–based AllSafe Energy Efficient Products franchise.
The team at Franchise Selection is equally enthusiastic about the Matchbox homewares and kitchen accessories franchise.
AllSafe has placed itself very well in supplying goods for the dramatic change to environmentally7–safe housing.
Matchbox has 19 stores in Victoria, Queensland and Western Australia. It has detailed expansion plans to increase its outlets in those states and right across the country.
It sells insulation, ventilation, solar power systems and solar gas and hot water systems.
Its outlets sell cooking wares associated with the kitchen including baking wares, glass wares, table wares, appliances, knives and a myriad of other items. It is taking full advantage of the world-wide television fad for cooking shows. A franchisee
These sorts of products have massive potential sales in an increasingly environmentally-concerned Australia. The company is looking at cross-country expansion and it has relatively low investment rates for new franchisees. It has an ease of operation that fits neatly with its systems and a local AllSafe franchise
quickly becomes the knowledge hub for consumers and trades people. This is an emerging industry that will grow and grow for years. It is well placed to meet the changing needs of the customer and regulatory requirements. It is truly a new industry opportunity. Summing up, we believe the top five franchises we have selected offer some of the best buying value and potential short, medium and long-term returns on investment that will be available in the franchise marketplace this year. Tony Maddock is the General Manager of Franchise Selection. Suite 201, Level 2, 566 St Kilda Road, Melbourne, Vic 3004. Phone: 1300 FRANCHISE (372 624). Web: www.franchiseselection.com.au.
PROFILE: endota spa
50th spa and counting Are you office’d out? Would you rather be at an endota spa? You can be every day as an endota spa franchisee.
ndota’s steady growth has seen spas open in key locations around Australia from urban retreats in the CBD and metropolitan areas, to heavenly resorts in some of Australia’s most popular holiday destinations.
The 50th endota spa at David Jones, has additional importance for endota as it marks the start of an ongoing relationship with David Jones.
When friends Melanie Gleeson and Belinda Fraser started endota in September 2000 they knew they wanted to establish a nationwide business. Initially the girls opened their first spa in Mt Martha on Victoria’s Mornington Peninsula using only a credit card and loans from family and friends. With a huge amount of dedication and passion they started to franchise endota in 2003.
The endota spa skincare range was launched in 2005 providing clients the opportunity to take home the endota experience. Today, the Certified Organic spa range consists of face, body, and hair products and essential oils.
Ten years on, they are thrilled to reach the significant benchmark of opening their 50th spa in David Jones, Bourke Street, Melbourne.
• They wanted everything branded with the
“It’s hard to put into the words the excitement you feel when you reach a benchmark like this and realize people want to be part of something you created” Melanie expresses on opening their 50th spa.
From personal experience, they knew that products formulated using natural and organic ingredients were far kinder, and far more effective in the long-run for all skins.
February will see the launch of endota spa products into 27 David Jones stores.
From the very beginnings, founders Mel and Belinda were dedicated to using all-natural and all-Australian treatment ingredients for a number of reasons: endota spa logo to be distinctly Australian.
Both Mel and Belinda believe strongly
in protecting and giving back to the Australian environment. In keeping with this thinking, endota treatment ingredients were sourced locally wherever possible to minimise their carbon footprint, and maximise the return to local Australian businesses and communities. Today Mel and Belinda are just as invigorated and committed about building endota as they were ten years ago. In 2010, they are looking forward to the opening of more endota spas and extending their Certified Organic product range.
Become an endota franchisee endota franchisees enjoy comparatively low start-up costs, constant support and effective and successful national marketing. The ‘endota-licious’ marketing program includes a fresh, striking, original and new inspa campaign every month, ads in key media, ongoing in-person marketing assistance, PR and an award winning website. endota franchisees do not have to be qualified beauty practitioners as most franchisees take on the primary role of Spa Director and their responsibilities include reception, retailing of products, staff rosters, customer service, spa presentation, ordering of stock and other administrative responsibilities. To make sure the spa therapists you employ are the best in the business, regular in-spa training plus an online training program to initiate new staff, will keep your clients coming back for more. There are currently new and existing endota spa territories available in Victoria, New South Wales, Queensland and Western Australia For further information about becoming an endota spa franchisee contact Cheryl Bastow on 0419 007 538 or email email@example.com or visit www.endota.com.au
heavenly reasons to purchase an endota spa franchise
1: the endota network dozens of self-motivated spa owners. gathered twice a year at the endota conference to swap insights. and always on-call to offer assistance.
2: the endota lifestyle you set your own work-life balance. you decide how successful you want to be. we provide all the tools and support to get you thereâ€Ś not to mention a spa-tacular working environment.
3: endota marketing fresh, striking, original. a new in-spa campaign every month. ads in key media. ongoing in-person marketing assistance. PR. and a winning website.
4: endota education and training regular in-spa training ensures the best therapists in the business. online training program to initiate new staff.
5: endota best-in-thebusiness management tools the patented endota business development system covers every step of spa operations. brilliant business plans. regular benchmarking. quality assurance to protect your investment in our brand.
6: eco-endota one of the 1st Australian skincare ranges to be certified organic. 1% of endota skincare sales donated to Bush Heritage Australia. rewards for eco-friendly spas.
franchise territories available, please see our website for details, or contact cheryl bastow business development manager e. firstname.lastname@example.org t. 0419 007 538 w. endota.com.au investment level $250k - $400k
Professional Services Listings DONALDSON WALSH LAWYERS
Kings Chambers, 320 King William Street, Adelaide SA 5000 P +61 8 8410 2555 F +61 8 84102322 Contact Alan Branch E email@example.com www.donaldsonwalsh.com.au Introducing the 2009 FCA Supplier of the Year At Donaldson Walsh our highly experienced franchising team has been privileged to play a key role in the success of many acclaimed franchises from Adelaide to Sydney, the USA, UK, Scandinavia and beyond. Providing the right franchise advice across numerous industry sectors has its challenges, but we have been continuously rewarded by the staunch loyalty and ongoing national and international achievements of our fast growing franchise client base. The challenge of matching their remarkable energy and passion has been one we’ve relished, and has pushed us to continually enhance our own capabilities. So when we had the honour of being announced Supplier of the Year at the 2009 MYOB Excellence in Franchising Awards, we considered it as much recognition of our clients’ drive and hard work as of our own. Our clients are everything to us. And if you’re looking for a straight talking, forward thinking partner to support you through the lifecycle of your business, we’d be delighted to count you among them.
Suite 743, 1 Queens Road, Melbourne VIC 3004 P +61 3 9863 8402 Contact Lana Rubinstein E firstname.lastname@example.org www.riskstrategies.com.au Risk Strategies is a consultancy specialising in the delivery of strategic solutions and services in safety, workers compensation, environment and other workplace risks. We are one of the very few in our field specialising in providing strategic cost effective solutions to the franchise industry. We offer services to franchisees, franchisors and other professional firms that work in the franchise industry. We help you get it right when it comes to safety and workers compensation to ensure low costs to your business and effective compliant structures and processes. Our services to franchisors or those assisting businesses become franchises include assistance with developing and implementing an effective, tailor made and legally compliant business process in relation to occupational and public safety, environment and workers compensation to ensure the system you impart to your franchisees is simple, effective and compliant with relevant legislation, thus fulfilling your duty of care at an affordable cost. Our services to franchisees include assistance with developing and implementing simple and cost effective safety, environment and workers compensation processes that lead to cost savings and ensure compliance. We offer free initial consultations in order to make sure we understand your business and your needs.
Wisewould Mahony Lawyers
419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E email@example.com www.wisewouldmahony.com.au Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA) & Franchise Association of New Zealand (FANZ) FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising
AUSTRALIA AND NEW ZEALAND
Professional services listings are a great way to promote your business
for more information call 03 9787 8077 (+61 3 9787 8077 from outside australia) and speak to one of our sales executives.
• Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees
FRANCHISE LISTINGS FRANCHISE 800 DEGREES HOLDINGS PTY LTD Ph: 0451 37 33 18 Email: firstname.lastname@example.org Website: www.800degrees.com.au ALLSAFE ENERGY EFFICIENT PRODUCTS Head office - 5/12 Navigator Place, Hendra QLD 4011 Ph: 07 3268 7233 Fax: 07 3268 2332 Mobile: 0428 255 723 Email: email@example.com Website: www.franchise.all-safe.com.au APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 795 287 Fax: 03 9557 4854 Email: firstname.lastname@example.org Website: www.appliancetaggingservices.com.au AUSSIE POOCH MOBILE 4/13 Brewers Street, Burpengary QLD 4050 Ph: 1300 369 369 Fax: 07 3888 7222 Email: email@example.com Website: www.aussiepm.com.au B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: firstname.lastname@example.org Website: www.bssharp.com.au BAKERS CLUB PO Box 1001, Ashmore, QLD 4214 Ph: 07 5532 7518 Fax: 07 5532 7517 Email: email@example.com Website: www.bakersclub.com.au
NATURE OF BUSINESS
MOBILE WOOD FIRED PIZZA FRANCHISES
2 and growing
ENERGY EFFICIENT PRODUCTS
FCA, HIA, QMBA
$90K + GST
$200K + GST (Based On $90K Franchise Fee)
ELECTRICAL TEST AND TAG
$40,000 + GST + Vehicle
MOBILE DOG WASH, GROOMING & CLIPPING SERVICE
FCA, Pet Industry Australia Association
$25,000-$50,000+ Flexible packages to suit your needs
Varies depending on package offered
MOBILE SHARPENING SERVICE
$29,995 + GST
BAKERY – RESTAURANT – CAFÉ
BATHROOM WERX Head Office: 3 Harrow Street, Preston VIC 3072 Ph: 1800 644171 Fax: 1300 765266 Email: firstname.lastname@example.org Website: www.bathroomwerx.com
BATHROOM MAKEOVERS CHEAPER THAN REPLACING!
Franchise Council of Australia / Housing Industry Association
BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1760 Fax: 07 3373 1770 Email: email@example.com Website: www.batteryworld.com.au
RETAIL OF BATTERIES AND PORTABLE POWER ACCESSORIES
$48,900 + GST
$250,000 + GST
PHOTOS ON CANVAS
$38,950 + GST
ROAST GRILL & CARVERY
ONE COMPANY – ONE SOLUTION
8x national franchise brands represented
$50,000 From $125,000 + GST
BREEZE PHOTOS PO Box 2462, Wellington Point QLD 3160 Ph: 1300 886 949 Fax: 07 3134 0608 Email: firstname.lastname@example.org Website: www.breezephotos.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: email@example.com Website: www.buckingbull.net BUSINESS DEVELOPMENT COMPANY Suite 37, Building 4, 195 Wellington Road, Clayton VIC 3168 Ph: 1300 534 470 Fax: 03 9562 0067 Email: firstname.lastname@example.org Website: www.bdcaus.com
MOBILE COFFEE VANS
Initial Fee Included in Purchase Price
PROFESSIONAL CARPET & UPHOLSTERY CLEANING
4,500 Worldwide 200 Australia
From $14,900 + GST
From $14,900 + GST
BARBECUED & FRIED CHICKEN FRANCHISE
Franchise Council of Australia
$45,000 Plus GST (Franchise fee plus training)
$350,000 Including GST for an 85sqm Store
COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: email@example.com Website: www.cfmvic.com.au
CATERING EQUIPMENT SUPPLIER
CONTOURS Suite 305, 19a Boundary Street, Rushcutters Bay NSW 2011 Ph: 1300 657 339 Fax: 02 9326 0144 Email: firstname.lastname@example.org Website: www.contours.net.au
WOMENS FITNESS FRANCHISE
CUPA NUTZ Klemms Business Brokers, 551 Glenferrie Road, Hawthorn East, VIC 3123 Ph: 0425 838 800 Fax: 03 9819 1816 Email: email@example.com Website: www.cupanutz.com.au
HOT NUT VENDING
$79,900 plus gst
DOCUMENT MANAGEMENT SOLUTIONS Ph: 0418 769939 Email: Richard@documentsolutions.com.au Website: www.documentsolutions.com.au
RECORDS MANAGEMENT, ARCHIVING SERVICE
DUBLI GLOBAL ONLINE SHOPPING 7 Mona Crt, Modbury Hts SA 5092 Ph: 0413 733 459 Email: firstname.lastname@example.org Website: www.globalonlineshopping.com.au
ONLINE SHOPPING AND E-COMMERCE
DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: email@example.com Website: www.dusterdollies.com.au
HOMEBASED MANAGEMENT FRANCHISE
DVDZONE24 Suite 3, 294-296 New South Head Road, Double Bay, NSW Ph: 02 9328 7366 Fax: 02 9363 5355 Email: firstname.lastname@example.org Website: www.dvdzone24.com.au
DVD VENDING KIOSK OPERATORS
CAFE2U 37 Rosebery Street, Balgowlah NSW 2093 Ph: 1300 223 328 Email: email@example.com Website: www.cafe2u.com.au CHEM-DRY Unit 4, 30 Park Road, Mulgrave NSW 2756 Ph: 02 4587 6300 Fax: 02 4587 8733 Email: firstname.lastname@example.org Website: www.chemdry.com.au CHOOKS FRESH & TASTY Unit 15 Stirling Axis, 51 Cedric Street, Stirling WA 6021 Ph: 08 9440 5877 Fax: 08 9440 5977 Email: email@example.com Website: www.chooks.com.au
SOLAR HOT WATER SALES
$5,000 to $7,000 dependant on territory
health and beauty day spa
$62,000 plus gst
EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0407 752 289 Email: firstname.lastname@example.org Website: www.ezyaccounts.com
ONLINE ACCOUNTING SOFTWARE, RELATED SERVICES
Two levels $10,000 & $24,000
$10,000 or $24,000
FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: email@example.com Website: www.fancyfillings.com.au
FAST, FRESH, GOURMET, CONVENIENCE FOODS
$250,000 - $350,000
FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: firstname.lastname@example.org Website: www.fastway.com.au
FCA & FANZ
WWW.GSHOPPER.COM.AU Level 26, 44 Market Street, Sydney NSW 2000 Ph: 1300 354 525 Fax: 02 9089 8989 Email: email@example.com Website: www.gshopper.com.au
ONLINE SUPERMARKET/ GROCERY/HOME DELIVERY
$13,500 + Vehicle
GARAGE WORLD / SHED BOSS PO Box 311, Bungalow QLD 4870 Ph: 07 4031 1911 Fax: 07 4031 3072 Email: firstname.lastname@example.org Website: www.garageworld.com.au
TOP QUALITY GARAGES & SHEDS
Varies (dependant on region & population)
$40,000 Approximately (subject to specifics)
REAL ESTATE SALES
PROVIDING ENVIRONMENTAL CERTIFICATION TO BUSINESS
$0 - $50,000
HEALTHY BURGER RESTAURANTS
$50K + GST
$350K + GST
HAIRCARE & BEAUTY RETAIL & SERVICES
Franchise Council of Australia
$66,000 + GST
$350,000 - $500,000
MOBILE CHILD FRIENDLY FRANCHISE
$29,980 + GST
MOBILE ON-SITE HOSE REPAIRS
FRANCHISED COMMERCIAL CLEANING SERVICES
1,200+ Across Australia & NZ
Franchise Council of Australia
Starting From $12,800 Ex GST
DIGITAL ANTENNA, HOME THEATRE INSTALLATIONS
JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: email@example.com Website: www.jimscomputerservices.com
COMPUTER REPAIRS, SALES & CONSULTING
Jims Group Is an FCA Member
JUMPING J-JAYS CASTLES & SLIDES Unit 1, 55 Links Avenue North, Eagle Farm QLD 4009 Ph: 1300 227 853 Fax: 07 3868 4355 Email: firstname.lastname@example.org Website: www.partycastles.com.au
JUMPING CASTLE DELIVERY & INSTALLATION
IFA, AALARA, IAAPA
ECOSMART 190 Whitehorse Road, Blackburn VIC 3130 Ph: 0409 538 099 Fax: 03 9845 0242 Email: Ben.Andrews@ecosmart.com.au Website: www.ecosmart.com.au endota spa 41 Leopold Street, South Yarra 3141 Ph: 0419 007 538 Fax:03 5982 3056 Email: email@example.com Website: www.endota.com.au
GO GECKO PROPERTY SALES 1A/28 Pritchard Road, Virginia QLD 4014 Ph: 07 3265 3546 Email: firstname.lastname@example.org Website: www.gogecko.com.au GREENBIZCHECK Ph: 1300 139 557 Fax: 03 9729 9512 Email: Lia@thefranchiseshop.com.au Website: www.greenbizcheck.com GRILL’D (HEALTHY BURGERS) 26 Liddiard Street, Hawthorn VIC 3122 Ph: 03 9819 0071 Fax: 03 9819 0611 Email: email@example.com Website: www.grilld.com.au HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: firstname.lastname@example.org Website: www.hairhousewarehouse.com.au HENNY PENNY HATCHING PO Box 193, Waterford QLD 4133 Ph: 0413 716 625 Fax: 07 5547 0155 Website: www.hennypennyhatching.com.au HOSEMASTERS INTERNATIONAL PTY LTD 2/31 Governor Macquarie Drive, Chipping Norton NSW 2170 Ph: 02 9726 7043 Fax: 02 9726 7362 Email: email@example.com Website: www.hosemasters.com.au JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: firstname.lastname@example.org Website: www.janiking.com.au JIMS ANTENNAS 25 Rocklea Drive, Port Melbourne VIC 3207 Ph: 131 546 Fax: 03 9646 6652 Email: email@example.com Website: www.jimsantennas.com.au
JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: firstname.lastname@example.org Website: www.justcuts.com
FRANCHISE LISTINGS FRANCHISE LA PORCHETTA 192 Mahoney Road, Thomastown VIC 3074 Ph: 03 9460 6700 Fax: 03 9460 3099 Email: email@example.com Website: www.laporchetta.com VENDING LOCATIONS AUSTRALIA PTY LTD Level 56, 19-29 Martin Place, Sydney NSW 2000 Ph: 1800 079 990 Fax: 02 8569 0901 Email: firstname.lastname@example.org Website: www.magazinevending.com.au
Franchise Council of Australia & Restaurant and Catering Victoria
$35,000 per machine
FROM $12,500 + GST
$12,500 + GST
Approx $6,600 $300,000 - $500,000
MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: email@example.com Website: www.mastercare.com.au
COMMERCIAL CLEANING CONTRACTOR
FCA, Property Council of Australia, Green Council of Australia
MOBILE HOSEFIXERS 11 Lear Jet Drive, Caboolture QLD 4510 Ph: 1300 654 782 Fax: 07 5428 1311 Email: firstname.lastname@example.org Website: www.mobilehosefixers.com
EMERGENCY REPAIRS TO HYDRAULIC HOSE
8 Service Centres / 25 Van Operators
Service Centre: $40,000 / Van Operator: $5,000
Depends! Ask us!
DVD VENDING KIOSKS
FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS
$45,000 + GST
$380,000 - $450,000 + GST
MOBILE CAR CLEANING & DETAILING
50 In Australia (140 globally)
FCA, Smart Approved Watermark
$37,400 (exc GST)
$45,000 (exc GST)
casual dining restaurant
FCA, Restaurant & Catering
Starting from $300,000 depending on fit out, contribution & location
OUTSIDE CONCEPTS FRANCHISING PTY LTD 9 Hoylake Avenue, Stirling SA 5152 Ph: 08 8370 9523 Fax: 08 8370 8551 Email: email@example.com Website: www.outsideconcepts.com.au
OUTDOOR LIVING DESIGN
FCA, HIA, MBA
$57,500 + GST
PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: firstname.lastname@example.org Website: www.packsend.com.au
RETAIL PACKAGING & FREIGHT SERVICE CENTRES
PINSOURCE AUSTRALIA Suite 109, The Aurora, 147 Pirie Street, Adelaide SA 5000 Ph: 08 8232 3333 Email: email@example.com Website: www.pinsource.com.au
IMPORT/EXPORT PROMOTIONAL MERCHANDISE
$45,000 INC. GST
$93,950 INC. GST
PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: firstname.lastname@example.org Website: www.priceattack.com.au
PROFESSIONAL HAIRCARE RETAILERS AND SALON
$50,000 Plus GST
PROARCH PODIATRY 488 Mulgrave Road, Earlville QLD 4870 Ph: 0438 247 480 Fax: 07 4036 4099 Email: email@example.com Website: www.proarch.com.au
$38,000 + GST
PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: firstname.lastname@example.org Website: www.purenat.com
FAST, FRESH, 100% HEALTHY FOOD
$250,000 - $350,000
RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: email@example.com Website: www.redrooster.com.au
FAST FOOD OVEN ROASTED CHICKEN
26 in NZ and 2 in Australia
RENT THE ROO PTY LTD PO Box 777, Yass NSW 2582 Ph: 02 6227 1277 Fax: 02 6227 1293 Email: firstname.lastname@example.org Website: www.renttheroo.com.au
APPLIANCE & FURNITURE HIRE
$55,000 incl. GST
RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: email@example.com Website: www.rpvending.com.au
VENDING MACHINE BUSINESS OPPORTUNITY
RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: firstname.lastname@example.org Website: www.ryco.com.au
HYDRAULIC MOBILE CONNECTOR SPECIALISTS
FCA – Franchise Council of Australia
SALSA’S FRESH MEX GILL Level 1, 173 Burke Road, Glen Iris VIC 3146 Ph: 03 9508 4431 Fax: 03 9508 4499 Email: email@example.com Website: www.salsas.com.au
FRESH MEXICAN GRILL
$50,000 Plus GST
$400,000 - $430,000 Plus GST (Food Court Model)
SELLING HIGH QUALITY AUSTRALIAN MATTRESSES
CALL TO ACTION ADVERTISING
$80K - $150K
MOBILE TOOL STORES
SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: firstname.lastname@example.org Website: www.solomons.com.au
SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: email@example.com Website: www.spraypave.com
SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE
$20,000 (Licence Only)
WORKPLACE BASED SNACK FOOD SALES
$20,000 (Inc. GST)
$90,000 (Inc. GST)
CLEANING INDUSTRY FRANCHISE
STEAMATIC 23 Jarrah Drive, Braeside VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: firstname.lastname@example.org Website: www.steamatic.com.au
STEELBUILT AUSTRALIA Head Office: Units 2 & 3, Lexington Road, Underwood QLD 4119 Ph: 07 3422 5200 or 0438 724 783 Fax: 07 3422 5251 Email: email@example.com Website: www.steelbuilt.com.au
STEEL FRAME KIT HOMES
$50,000 + GST
GROUP OUTDOOR PERSONAL TRAINING
ENVIRONMENTAL ADVICE FOR HOUSEHOLDS & BUSINESS
Association of Building Sustainability Assessors (ABSA)
more than 210
TOP SNAP property photography Suite D, 9 Crane Crescent, Mosman NSW 2088 Ph: 02 9969 5832 or Rob Watkin on 0414 217 019 Email: firstname.lastname@example.org Website: www.topsnap.com
PROFESSIONAL PROPERTY PHOTOGRAPHY FRANCHISE
$39,000 + GST + Equipment
TOUCH UP GUYS Unit 4, 8 Hampton Road, Burleigh Heads QLD 4220 Ph: 1800 220 039 Fax: 07 5522 0051 Email: email@example.com Website: www.touchupguys.com.au
MOBILE PAINT & BUMPER REPAIRS
TRAMPOLINE GELATO 182 Stawell Street, Richmond VIC 3121 Ph: 03 8416 0316 Email: firstname.lastname@example.org Website: www.trampolinegelato.com.au
RETAIL ICE CREAM STORES
$250K+ Food Court $375K+ Dine-in Cafe
MOVIE MATE AUSTRALASIA PO Box 944, Bribie Island QLD 4507 Ph: 0458 818 706 Email: email@example.com Website: www.moviemateaus.com.au NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: firstname.lastname@example.org Website: www.nandos.com.au NANOTEK (BY ECOWASH MOBILE) Unit 23, 5B Curtis Road, Mulgrave NSW Ph: 1800 626 683 Fax: 02 8572 9457 Email: email@example.com Website: www.mynanotek.com OUTBACK JACKS BAR & GRILL 2 Barney Street, Southport QLD 4215 Ph: 07 5532 7071 Fax: 07 5532 5351 Email: firstname.lastname@example.org Website: www.outbackjacks.com.au
POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: email@example.com Website: www.poolwerx.com
RENT A DENT LTD PO Box 73-105 Auckland Airport, Auckland, New Zealand Ph: 09 275 2914 Fax: 09 275 2464 Email: firstname.lastname@example.org Website: www.rentadent.co.nz
SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:email@example.com Website: www.sleepys.com.au SMARTSAVER FRANCHISING PTY LTD 114 Mt Pleasant Road, Belmont VIC 3216 Ph: 03 5249 8388 Fax: 03 5243 8168 Email: firstname.lastname@example.org Website: www.smartsaver.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD PO Box 663, Seven Hills NSW 1730 Ph: 1800 762 766 Fax: 02 9624 2445 Email: email@example.com Website: www.snaponfranchise.com.au
STACKS OF SNACKS PO Box 1418, Buddina QLD 4575 Ph: 1800 899 000 Fax: 1300 137 751 Email: firstname.lastname@example.org Website: www.stacksofsnacks.com.au STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 078 246 Fax: 02 62312111 Email: email@example.com Website: www.stainbusters.com.au
STEP INTO LIFE Head Office: 24/148 Chesterville Road, Moorabbin VIC 3189 Ph: 1300 134 136 Fax: 03 9555 0026 Email: firstname.lastname@example.org Website: www.stepintolife.com SUSTAINABLE DIRECTIONS 11 The Walk, Mawson Lakes SA 5095 Ph: 0416 097 790 Fax: 08 8121 1835 Email: email@example.com Website: www.sustainabledirections.com.au THRIFTY 52-60 Kent Road, Mascot NSW 2020 Ph: 02 8337 2700 Fax: 02 9317 3070 Email: firstname.lastname@example.org Website: www..thrifty.com.au
$29,995 to $39,995 $29,995 to $39,995 + $5,000 Start up Capital (Varies by State)
TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: email@example.com Website: www.trios.com.au
AUSTRALIA’S LEADING WRAP 14 in Aust. + 10 International FRANCHISE
UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Jodie.firstname.lastname@example.org Website: www.unitedpetroleum.com.au
PETROL AND CONVENIENCE RETAILER
234 outlets Australia wide
CASUAL DINING RESTAURANT
WILD CAKTUS 84 Yarrara Road, Pennant Hills, NSW 2120 Ph: 02 9484 6066 Email: email@example.com Website: www.wildcaktus.com.au
NATURE OF BUSINESS ITALIAN CUISINE LICENSED RESTAURANT FRANCHISE
A-Z FRANCHISE DIRECTORY
800 degrees 800 degrees is a mobile Wood Fired pizza franchise business targeted at providing a tasty option to the usual stores at events. Additionally, it is a cost effective option for catering private functions for individuals, sporting groups, schools, retirement villages and any other area where groups of people congregate. We constantly hear that our “flaming great pizza” is the
ALLSAFE Be part of the fastest growing industry on the planet.
best wood fired pizza that many of our customers have EVER had. We are currently looking for franchisees who are looking for an opportunity to put their outgoing personalities to good use, want to heat up their finances and most of all want to have fun while they work. Please contact us on 1800 347 338 to learn more about this unique opportunity.
Flaming GREAT Pizza
with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.
Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.
Allsafe stores become energy efficiency professionals when it comes to making the home more energy efficient.
We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.
The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.
Allsafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along
For Franchisee information contact David Jordan on 07 3268 7233 or 0428 255 723 or visit www.all-safe.com.au and click the Franchise link.
APPLIANCE TAGGING SERVICES
Aussie Pooch Mobile Aussie Pooch Mobile - Voted Top 9 Best Value System from over 1000 Franchise Groups within Australia – Australian Financial Review Smart Investor Magazine Dec 2009. Australia’s 1st and Premier Dog Wash, Grooming & Clipping Company Aussie Pooch Mobile was Est in 1991. This is one of the most successful home service franchise companies in Australia and now the World.
For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au
of their franchisees and their four legged customer’s. For a dog lover life does not get much better than this. Enjoy a fantastic income from washing, clipping, grooming and retail sales. With flexible franchise packages to suit your needs, benefit from the independence and flexibility of operating your own hours, building a profitable business and truly loving what you do. Contact Mark Welham 0411 553 796 or 1300 369 369
With a company mission statement of simply ‘We Care’ the team at Aussie Pooch truly cares about each
Email firstname.lastname@example.org Web: www.aussiepm.com.au
B&S MOBILE SHARPENING
vastly improve their lifestyle as well as take control of their financial future.
“The Sharpest Franchise Around”
B&S Mobile Sharpening is proudly Australian owned.
We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to
We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au
BI M O LE
It was established in 1994 and is the market leader in mobile sharpening in Victoria today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay.
With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.
No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $2,000 per week an ATS franchise may be just the opportunity for you.
Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?
A-Z FRANCHISE DIRECTORY
Bakers club A revolutionary Bakery • Restaurant • Café (with no night baking!) combining 150 years of European family baking tradition with modern innovation. Overnight proofing and automated certified stone ovens for all day baking. Combines the regular daily visit pattern of a bakery with the higher profit margin of the restaurant/ café giving three ways to profit, setting new standards for health and freshness: retail, dine-in and takeaway. Our breads are made with all the natural goodness of traditional ingredients
BATHROOM WERX Get in on the bathroom renovation boom! Buy a business that you can grow. Get into a bathroom werx franchise now! We will teach you the skills and help you every step of the way! You’ll soon grow into a multi-van operation making big bucks too! Bathroom Werx has been in the business of making old Bathrooms look new again for 25 years.
and preservative free. The Baker’s Club franchisees don’t need prior baking experience, however having the right personal attributes is vital. As customer service is very important, it is essential, that potential franchisees have excellent people skills, are friendly and outgoing. The Baker’s Club provide 12/7 support including ongoing training after the initial 4 weeks training period. They also have an internet based monitoring system for all stores. For further information about joining The Baker’s Club call 0408 453 120 or email email@example.com
The secret to the success of Bathroom Werx is its unique technology that allows bathroom sanitary ware fixtures to be re-enamelled to as good as new condition in as little as one day at half the cost of a normal renovation. Our THREE Year Business Plan is designed to help you grow your business into a multi-van operation with six figure income! All for an investment from as little as $59,000. Call NOW on 1800-625-445 for a FREE Information Package or visit us at www.BathroomWerx.com
BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With over 80 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.
BREEZE PHOTOS Are you looking for a simple, rewarding home or office based business with low start up & low running costs? ‘Photos on canvas’ is a rapidly increasing market with huge potential. We provide our Franchise owners with everything they need to start producing stunning canvas pictures including a wide format photo printer, high end pc, and adobe software. Our start up cost also includes one week on site training.
For further information about Battery World visit www.batteryworld.com.au
Breeze Photos gives you the flexibility to work in a comfortable environment and at your own pace, this can be a hobby business or a full time career, it’s your choice. We are looking for friendly, enthusiastic owners to continue our customer service driven ethos. start up $38,950 + GST • everything you need included • onsite training included • low running costs • can be home office based Call Mark on 1300 88 69 49 or 0404 955 654 Email: firstname.lastname@example.org
A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.
Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows
ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.
If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service.
Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net
Business Development Company Retail Sales Company (RSC), Retail Property Company (RPC), Franchise Alliance (Victoria & Tasmania) and John Downes & Associates have recently merged to form the Business Development Company (BDC). BDC offers an extensive range of services undertaken by industry experts to assist you in buying or selling a business. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified consultants will be able to spend quality time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australians best brands including: Bakers Delight, Nanotek by Ecowash, Hudsons Coffee,
CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run
CHEM-DRY Change your lifestyle – from only $14,900 + gst Chem-Dry commenced in Australia in 1986 and are now the largest carpet cleaning franchise in the world, with a network of over 4,000 franchisees. Our reputation for quality carpet and upholstery cleaning has allowed many of our franchisees to attract 60% to 90% referral and repeat business. This means that advertising costs are reduced. Because we don’t need to pour gallons of hot water
Burger Edge, Mortgage Choice, Cookie Man, Baskin Robbins, Star Shots, T-Life, Pure Protect Mobile Hygiene, Sportsco and can speak to you about all of these exciting brands at this years NSW Franchise Expo; You will find them at stand B10. Along side the BDC team, franchise owners and staff from a number of the mentioned brands will also be in attendance to answer questions, provide information and talk to visitors about easy steps on how to start your own business inclusive of start up costs, training, locations and more. Star up costs as little as $50,000. Save time and visit the Business Development Company stand to talk about a variety of brands at the one easy location. If you would like to speak to Carly or Gill from the Business Development Compnay prior to the expo, simply give them a call on 1300 534 470. General Enquiries: 1300 534 470 or email@example.com
that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au
onto carpets, our customer’s carpets dry in two hours – not two days and they remain cleaner longer. The US patent office has recently renewed our cleaning method for another 20 years. No other operator can use it. With Chem-Dry, you have access to a system which gives you; Low start up costs No percentage of profits taken – the more you earn the more you keep! The unique patented cleaning process All training & support.
Call 1800 243 637 or email firstname.lastname@example.org
CHOOKS FRESH & TASTY Providing the freshest and tastiest barbecue and fried chicken, at the most competitive prices, is what CHOOKS fresh & tasty does best - and you could share in our success!
We are a national company but our stores are operated by locals who enjoy being involved in their community and who support their local sporting teams and other community organisations.
CHOOKS is a ‘low-cost’ operator that carefully examines the most efficient and cost effective way of doing everything. You’ll find most CHOOKS stores in local shopping centres – for lower rent and leasing options – which allows our franchisees to pass on the cost savings with the best quality products at more affordable prices.
At CHOOKS we provide you with training, mentoring and all of the support and encouragement you need to become a successful CHOOKS franchisee.
COMMERCIAL FOOD MACHINERY
At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas.
Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.
For further information contact Steve Hansen, Chief Chook, on 1300CHOOKS or email@example.com, or visit www.chooks.com.au
Contact Scott Giannuzzi on 03 9543 1611 or email firstname.lastname@example.org www.cfmvic.com.au
A-Z FRANCHISE DIRECTORY
CONTOURS A Franchise Opportunity with Healthy Returns! Worldwide success, proven performance, Contours is Australia’s most exciting new business opportunity.
Low start up costs Extensive Australian based support and training Over 150 Contours operating Australia wide Simple business plan Proven performance in 23 countries worldwide Innovative and unique approach to women’s fitness BRW list Contours as the franchise to watch in the next 12
months. Contours’ is the leading women’s express fitness franchise in Australia. Contours’ is for real Australian women. Offering a convenient, affordable, friendly and supportive environment no matter what shape they are in. At Contours, our innovative program circuit takes just 29 minutes, including warm up and stretching, so members are in and out in no time. Call 1300 657 339 today to secure a Contours in your area or visit contours.net.au
Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,
reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : email@example.com Web : www.cupanutz.com.au
Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.
With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks. For further information please contact Richard Harris on 0418 769939 or email firstname.lastname@example.org www.documentsolutions.com.au
DubLi SHOPPING WORLD DubLi offers its consumers fun reverse auctions. Guaranteed lowest prices in these unique auctions these prices go down instead of up all with full factory guarantees and warranties. This business produces true residual income which operates 24hours a day The DubLi business offers you • Unlimited earning potential • Multiple streams of income • Global customer base that grows rapidly and exponentially • No product handling, no stock, no staff, no rent or monthly meetings
• World first seamless global portal • Explosive potential – your customer base grows in a similar manner to Facebook • DubLi is an internet shopping revolution. We are looking for a team of associates to help us promote and market DubLi in Australia and to the lucrative markets in the United States, Asia and Europe. For further information contact Rick Warren on 0413733459 or email@example.com or visit www.globalonlineshopping.com.au
The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.
the work suitable to their family needs.
The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of
For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.
We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future.
DVDZONE 24 The DVD rental business has been revolutionised, with convenience replacing size as the days of the giant rental stores are numbered. Today’s Australians demand convenience above all else and just as ATMs are the most innovative development in the history of banking, our automated dvdzone24 rental terminals are the logical step in the evolution of traditional video stores. dvdzone24 is providing new business seekers a turn key operation including terminal and location in their local area.
dvdzone24 plans to roll out more than 1200 vending terminals nationwide by the end of 2011, 75 of which will be placed in and around Sydney. With hundreds of researched locations available, the advantage to our simple business model is that our dvdzone24 terminals are fully automated with no staff required. dvdzone24 invites you to be a part of the automated DVD rental industry. Our DVD vending terminals are considered to be one of the most cost effective, advanced and user friendly available in the market today. For more information go to: www.dvdzone24.com.au
EcoSmart EcoSmart is an Australian owned business and part of GWA International Group. EcoSmart specialises in sales, supply and installation of award winning, energy efficient Solar Hot Water Systems. Solar Hot Water is one of Australia’s fastest growing industries with significant government support. This has increased general public awareness and made the switch to Solar Hot Water more attractive. EcoSmart is Australia wide and provides ongoing support with marketing, lead generation, national and
state based conferences and extensive training for all sectors of the business. There is NO need to be a plumber to join EcoSmart, No marketing fees, royalties or large start up capital. Join EcoSmart and be part of one of Australia’s fastest growing industries. For further enquiries on how to become an EcoSmart dealer, please call Ben Andrews on 0409 538 099 or email on Ben.Andrews@ecosmart.com.au.
NANOTEK – by ecowash In only 6 years, ecowash mobile has grown into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car washing.
nano-technology – this technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection. With Nanotek you can clean and detail cars anywhere – even on the showroom floor.
With more than 140 units servicing Australia, the Middle East, Europe, Central America and the USA, ecowash mobile has created the waterless car washing segment and established benchmarks for innovation and growth in franchising.
Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems.
ecowash mobile is now re-branding as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer
For franchise enquiries visit www.mynanotek.com, call 1800 nanotek (626 683) or email firstname.lastname@example.org
endota spa endota spa is Australia’a largest and best-known day spa network. Think understated, modern spa interiors. Natural Australian treatment ingredients. An organic skincare range. And behind-the-scenes training that ensures a sublime spa visit for every guest.
network of likeminded, motivated franchise owners.
0419 007 538
With over 50 iconic locations around Australia and a reputation for excellence in spa service, endota are the Australian spa industry leaders. Buy an endota spa franchise and benefit from tried-and-tested business systems, irresistible marketing and the power of a
as well as from your local regional director, assisting you with all aspects of your business from client acquisition, to training and other ongoing support.
Participate in a market with 43% growth in 2009 and 2million potential customers for online business applications with great products and support. Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $10,000 and $24,000. Service Franchise As a service franchisee you’ll be able to grow your own business under the EzyAccounts brand. You will receive support from the central national organisation,
Territories now available. See the ‘franchising’ section of our website, or contact email@example.com. au for more details.
Start up costs from $250,000-$400,000
Regional Franchisor As a regional master franchisor you’ll manage and provide support to the service franchises in your region. You’ll also play a very active role in the local management and market development of EzyAccounts. This option is only available for the right candidate, but is a very rewarding business opportunity. With some very exciting earning potentials.
A-Z FRANCHISE DIRECTORY
Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,
FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning
G SHOPPER G Shopper is an online supermarket that provides customers with the freshest and largest range of produce together with all their grocery needs. Our unique distribution allows us to guarantee all produce received is of the freshest quality. We offer express delivery services, getting products to the customer’s door within 3 hours of their order being processed online. G Shopper takes the hassle out of shopping by offering an easy ordering process and a massive range of
wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.
company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.
fresh, premium quality products. We offer customers convenient shopping that rewards them for shopping online and recycling their waste. With low set up costs and trend-setting technology G Shopper is easily operated by an individual or group. Franchisees go through an interview process and on selection will operate in an exclusive territory. For further information contact: Phone: 1300 354 525 Email: firstname.lastname@example.org Website: www.gshopper.com.au
GARAGE WORLD & SHED BOSS Interested in owning your own outlet? A recent survey found that the Garage World and Shed Boss business is the most economical entry to the Shed & Garage industry. Join the most Successful and Dynamic Steel Shed Network Garage World & Shed Boss are Australia’s most dynamic & successful Steel Shed Network and sell a premium product with proven professional building
GO GECKO PROPERTY SALES JOIN THE REAL ESTATE REVOLUTION GO GECKO is a full service Real Estate Franchise rivaling the traditional system with a fixed price commission. Our fixed price commissions ensure that home sellers save money when selling their property. A GO GECKO franchise has a major advantage over their competitors with a very clear point of difference. HOW SUCCESSFUL HAVE WE BEEN!!!! Since Jan 2005, 10 offices have opened in New Zealand and 28 in Australia. These offices have sold over 3000+
systems. All outlets are independently owned and operated by family businesses, using local products and supporting local industry. We are now actively taking applications from builders and business people to operate their own outlet with some available Licences in all states of Australia and New Zealand. If you wish to become a licensee please visit our website www.shedboss.com.au
properties with in excess of $25 million dollars in commission SAVED. HOW CAN WE DO IT FOR THE PRICE!!!! Higher turnover and lower cost structures ensure greater profitability, even at a lower fee. This is a powerful format used by companies around the world to establish market dominance, just look at Wal-Mart and Virgin for examples. Go Gecko Franchise territories are available all over Australia & New Zealand. For further information call 07 3265 3546, email email@example.com or visit www.gogecko.com.au
GreenBizCheck GreenBizCheck provides fast, affordable, worldleading annual green business sustainability programs scrutinised by universities, environmental agencies, governments and major corporations that maximises your organisation’s green credentials with a 100% money back guarantee. Responsible environmental business practices are now mainstream priorities for businesses of all sizes.
GRILL’D The Grill’d concept delivers a healthy burger experience unlike any other. The Grill’d franchise opportunity is one of a proven business model with a real competitive advantage and strong consumer appeal, capitalising on the shift towards healthy, great tasting and convenient meal solutions. The Grill’d senior management and ownership team is professional and reputable, with extensive marketing, retail and sales experience across small, medium and large sized businesses. Great importance is placed on
Increased Government regulation and pressure on large companies to green their supply chain has pushed the need for well-recognized environmental credentials to the very top of the business agenda. For more information please visit www.greenbizcheck.com
branding, teamwork, customer service and a strong culture that sets Grill’d apart from competitors. Grill’d is open 7 days for lunch and dinner and offers both in-store dining and take-away. All stores are fitted out to the highest standard and provide a friendly, casual and funky environment. We are expanding nationally and are seeking enthusiastic franchise partners with excellent leadership and customer service skills and a positive attitude to join our team! To find out more visit www.grilld.com.au or e-mail firstname.lastname@example.org
services has proven highly successful.
The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.
Hairhouse Warehouse is embarking on an aggressive
The combination of the largest range of hair & beauty products along with professional salons and beauty
email email@example.com, or
expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au
HENNY PENNY HATCHING Henny Penny Hatching is a part-time franchise suitable
training, marketing, internet resources and 24 hour support.
for early retirees, mums at home or for a second income
The easy set up programs are usually delivered on Mondays
stream. Pleasant, light, outdoor work delivering education
and collected 12 days later. Simple effective and enjoyed
units to schools, kindy’s etc.
by all ages. This really is the ideal franchise offering great
The popular Henny Penny Hatching Incubation program is
not only educational but exciting and fun too!
For more information check out our website www.
A very affordable franchise with low overheads and
hennypennyhatching.com.au and fill in a Franchise Enquiry
everything supplied, including equipment, complete
form or call Ann Richardson on 0413 716 625.
HOSEMASTERS We are seeking highly motivated individuals/ couples to join our franchise network.
Phoenix Arizona (USA) and Norfolk Virginia (USA).
Hosemasters has developed an unparalleled reputation for reliability, outstanding service and quality. Our franchisees provide mobile on site service and maintenance in all areas of hydraulic, pneumatic and industrial hose applications.
Do you want to tap into a share of this estimated $500 million market in Australia?
Originally based in Perth, Hosemasters now has offices in Perth, Brisbane, Sydney, Pretoria (Sth Africa)
Master Franchises are available to approved applicants with extensive business experience
For more information visit our website www.hosemasters.com.au or call us on 02 9726 7043 to receive your free introductory CD.
A-Z FRANCHISE DIRECTORY
JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning which has once again ranked in the “Top 10” of Entrepreneur Magazine’s influential “Franchise 500.” Jani-King has consistently been ranked “the World’s #1 Commercial Cleaning Franchise” by Entrepreneur for over 23 years. And it’s easy to see why when for just $13,800 ex GST you can become a Jani-King Franchisee that’s backed by professional training, uniforms, systems and support.
Already more than 1,200 Jani-King Franchisees are cleaning-up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire. So clean-up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking. com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom. www.janiking.com.au
JIM’S ANTENNAS Do you want to work with the latest in Audio Visual Technology?
Then call Jim’s Antennas, the leaders in Digital Antenna & Home Theatre Installs.
Do you want to work where you want, when you want?
Do you want $1,500 per week work guarantee?
Do you want to be part of a successful team?
JIM’S COMPUTER SERVICES
We don’t succeed unless our customers succeed.
Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.
Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System
Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.
JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result
Franchise opportunities are currently available Australia wide. Contact 131-546 to talk discuss your plans or for further information go to: www.jimscomputerservices.com
by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853
You don’t need to be a hairdresser to be part of the largest hairdressing network in the Southern Hemisphere. With over 150 Salons servicing 60,000 clients a week, Just Cuts™ offers you full training and ongoing support.
provided by an experienced team of professionals that work with you to build your business. The Just Cuts™ business model suits multiple site ownership, and with 44% of our franchisees owning more than one outlet, you have the opportunity to grow your own network.
This is a unique business opportunity with a fixed, flat fee royalty, and also includes a comprehensive retail component. Full training and ongoing support is
Contact Chiree Craig for more information 1800 334 498 www.justcuts.com
LA PORCHETTA Eat, Live, Love… Italian Every La Porchetta restaurant uses only the best quality ingredients to make our famous pizza and pasta, as well as our great range of meat, poultry and seafood dishes for cook it-yourself, at home prices. La Porchetta’s full-range menu has something to suit everyone’s taste - and their budget. La Porchetta has tried and tested systems in place including fully comprehensive training, manuals and on-going field support.
Owning a La Porchetta franchise means more than owning a business - it means you’re part of Australia’s fastest growing, independently owned Italian restaurant franchise. With over 20 years’ experience and approximately 80 locations located in Australia, New Zealand and Indonesia, La Porchetta leads the way as Australia’s favourite value-for-money Italian restaurant. For franchising enquiries, visit www.laporchetta.com and fill out a franchising enquiry form or email firstname.lastname@example.org
Magazine Vending Magazine Vending provides innovative magazine vending machines, which, to date, have been unavailable to anyone else in Australia. The machines take cash and credit card. Magazine Vending, features a high profile Magazine portfolio of more than 60 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Woman’s Day, Cosmopolitan, Dolly, NW and Top Gear. Magazine Vending provides ongoing support to all distributors including locating top locations, follow up and support with ordering stock, and the ongoing administration to make sure clients gain maximum return.
MASTERCARE FRANCHISING Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 40 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves. Benefits include: • A well-known and trusted brand • An affordable financial investment
Magazine Vending also arrange a complete logistical solution making this business easy to operate. The company supplies stock at no cost, and you may return any unsold stock at no cost to the distributor. Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact email@example.com
• Access to a healthy and growing national client base • Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course! For more information, call us today on 1300 663 843 or visit www.mastercare.com.au
• A great lifestyle and work/life balance
Mobile HoseFixers offer a 24 hour / 7 day emergency hydraulic hose breakdown service to industry. We currently have 7 Service Centres and 25 Van Operators with plans to expand nationally. Do you want a business opportunity that offers the following benefits: • Be your own boss • Rewards for your efforts • Ongoing support • Growing exposure across Australia • Working with tools in a changing environment • Working at different worksites everyday
The franchised Service Centres are a second tier to the system. They offer: • Support to the operators • Guaranteed sales to the operators • Development of retail sales through the centre • Financial rewards from each van operator working from your centre Contact Don Shaw on 1300 654 782 or email firstname.lastname@example.org for more information. Some areas only have limited opportunities, express your interest now! www.mobilehosefixers.com
Movie mate It has been stated that Australia will see the concept of the DVD Vending Industry ‘take off’ this year and already sales numbers and new kiosk locations have indicated this to be true.
is looking to spend as much time on their business as they choose, from wherever they choose. The size of your business depends on you – one or two kiosks, or your own self branded network.
MovieMate Australasia is an Australian company drawing from proven international experience and we are positioned to introduce you into this exciting new business. Have you ever thought ‘I wish I could find a business that is new to Australia”? Here it is.
We at MovieMate will assist you in finding locations, help set your business up and then support you as you grow.
This is the perfect solution for the business owner who
Contact MovieMate Australasia
A-Z FRANCHISE DIRECTORY
NANDO’S Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family. The Nando’s family originated in Johannesburg, South Africa more than 20 years ago and landed on Australian shores in 1990. Proudly flying the PERi-PERi flag in every state, Nando’s continues to open new restaurants every month. The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our family-like spirit. The
Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business. In particular, Nando’s franchisees are exposed to a brand with a fun and irreverent personality, with advertising campaigns that stand out from the crowd, and public relations that are headline-grabbing. For more information, please call us on 03 9385 0777, email email@example.com or visit our website at www.nandos.com.au
Outback jacks Outback Jacks Bar & Grill is an exciting fully licensed, family style restaurant franchise, specializing in relaxed, casual dining and premium quality steaks. With the largest selection of steaks on a menu anywhere in the world, our concept provides wide market appeal. Our first store opened only 4 years ago and with proven systems Outback Jacks has rapidly expanded to 20 stores in prime locations throughout Australia
and are expecting to double in 2010. We believe in hands-on, motivated franchisees with a true desire to grow the brand through exceptional business habits and a passion for great food and customer service. Contact Head office on: Ph: 07 5532 7071 or e: firstname.lastname@example.org www.outbackjacks.com.au
OUTSIDE CONCEPTS Outside Concepts (formerly Mr Carports, an Australian owned company established in 1991) has quickly built a reputation as one of Australia’s leading suppliers of outdoor structures for the domestic market. Our revolutionary computer technology has set a new standard of excellence in design, speed and customer service that others simply cannot match. We design and build carports, decking, verandahs, pergolas, gazebos, patios and pool enclosures to any size and design.
PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to
Pinsource PinSource is one of the world’s leading producers of KeyRings, Lapel Pins, Badges, Lanyards, ID tags and the like. With offices in USA, Canada, Russia, South America, Australia, Europe and more planned for other regions including New Zealand, PinSource’s huge buying power, make it one of the biggest of its kind. Established over 23 years ago, PinSource has extended their range to include other promotional and fund raising items including Wristbands, Magnets, USB Flash Drives, Tattoos, Stubby Holders, Sportswear , Corporate
If you have good personal skills, enjoy working semi-independently, thrive on organisation/project management and are enthusiastic about embracing technology, we would like to talk to you. We have a low cost investment into a high satisfaction, people centred business. INTERESTED in talking with Outside Concepts about this “Lifestyle”? Call Brian on 0411 416 406. www.outsideconcepts.com.au
tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand. In 2009 unprecedented growth is set to propel Pack & Send well into the future.
For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au
Gifts and Bar Accessories. In fact, if we can’t make it, we’ll source it for our customers ! If you are interested in becoming a PinSource Master or Sub- Franchisee, contact PinSource Head Office at the details below and we’ll send you an information pack. Now Available !! Sydney, Melbourne, Nth Queensland, ACT, Gold Coast, WA, Tasmania, New Zealand, UK . PinSource Pty Ltd (Head Office) Tel : +(61) 8 8232 3333 M: 0412 880 200 email@example.com http://www.pinsource.com.au/request_info.html
POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business
empires: retail hubs anchoring satellite stores and fleets of service units. Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. Contact us on www.poolwerx.com
PRICE ATTACK As the authority in hair for over 20 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and the biggest range of professional haircare products.
receive support in every aspect of your business including extensive national advertising campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. With new owners, a new corporate identity and new store design, now is the ideal time to be part of the excitement and renewal at Price Attack.
As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and
Call Kristy Ellis for more information on 1300 854 484 or email firstname.lastname@example.org
• Effective treatment plans that work and provide pain relief
Proarch Podiatry is the only franchised podiatry business in Australia and is a past winner of the prestigious MYOB Queensland Government & Telstra Small Business Award. Being an owner of a Proarch Podiatry business is a step in the right direction if you’re serious about providing professional podiatry care. At Proarch Podiatry we have: • A proven marketing strategy – We step all over your opposition • Simplified systems so you can concentrate on your patients, not the paperwork.
• We use state of the art computerised equipment • Our own unique foot supports (orthotics), called Proarch Foot Supports Proarch Podiatry has become the leading light of the podiatry profession and is paving the way on how podiatry should be done, and best of all, your patients will benefit. Contact: Len Ferguson Phone: 0438 247 480 Email: email@example.com Website: www.proarch.com.au
Pure + Natural In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.
Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.
We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.
If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.
RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements
• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: firstname.lastname@example.org Phone: 03 9582 8716
A-Z FRANCHISE DIRECTORY
rent a dent Did you know that Rent a Dent Limited is a wholly New Zealand owned company and has been operating for 22 years from its conception in Tauranga, New Zealand
You can be assured that we have the tools to help make it work. We can provide initial training with an experienced operator. A new computer system will be able to provide you in depth reports to give you the necessary information that will add to your success.
Today we operate in 27 locations across New Zealand as a Franchised Network. Most of our operators are a husband and wife team. These people have wanted to own their own business and have a passion for the Tourism industry and love motor vehicles.
Why not come and join us!
We now have 2 locations in Queensland and would like more.
RENT THE ROO
The Roo franchise you don’t have to reinvent the wheel. 33 years of trade has produced a range of successful marketing tools to drive your business forward.
RENT THE ROO is the best choice in appliance & furniture hire franchises available Australia wide. Rent The Roo specialise in the short & long term rental of EVERY household appliance & furniture product. There is simply NO LIMIT to the development of product ranges with every retail outlet a potential supplier. Each franchisee has access to every product, giving them the opportunity to develop products with the strongest demand in their territory demographic. With a Rent
RENT A DENT, where you are a person not a number. For further information call Kerry Augustine (NZ) 0011 64 92752914 Website: www.rentadent.co.nz
Our home-based, simple & productive business combines low running costs with the highest possible returns. Come & join over 50 happy franchisees that have discovered why over 33 years of experience really makes the difference. For further information call 02 9825 8828, email email@example.com or visit us online at www. renttheroo.com.au
RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,
Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au
Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a
successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.
SALSA’S FRESH MEX GRILL Salsa’s Fresh Mex Grill is a fresh take on traditional Mexican food – it’s all about fresh ingredients and flavours influenced from the Baja Coast of Mexico combined with the exciting appeal of Mexico. Salsa’s is riding a wave of popularity - the company plans to soon open further outlets and enquiries from prospective franchisees is growing daily. Aside from the fresh Mex flavours and taste appeal, Salsa’s is also backed by one of Australia’s best-known and respected fast food franchises – Boost Juice Bars.
With its partnership with Boost Juice, Salsa’s has access to Boost’s amazing growth platform and administrational and support services. This has enabled Salsa’s to grow by 300% in a mere six months. Currently there are 12 stores across Victoria, New South Wales and Queensland, with ambitious plans to have another 20 stores by the end of 2010. Interested? Then contact the Salsas Franchising Team (03) 9508 4431 or firstname.lastname@example.org
Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn
SMART SAVER Smart Saver Coupons will consistently deliver real value savings to consumers through sustainable, successful partnerships with our customers and franchisees. Format:
• Full colour 8, 12 or 16 page publication • Printed in a tabloid format on newsprint • Distributed to specified geographic areas (up to 65,000 households) 17 editions per territory per year (every 3 weeks within a local region)
SNAP-ON TOOLS Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no
SOLOMONS FLOORING Why Solomons could be the key to your future? • Our brand is a national icon. • Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value
SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).
YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 50 stores by the end of 2010. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: email@example.com Website: www.sleepys.com.au
Premise: It is designed for local businesses to promote their products and services to the local community, through a redeemable coupon system. The coupon is cut out of the paper by the reader, and presented to the local business to receive the advertised offer. This procedure allows the advertiser to measure the success of the promotion. All offers are valid for the entire three weeks until the new publication is released. For more information on Smart Saver Franchising visit our website www.smartsaver.com.au or contact Gavin Trewin – General Manager on 03 5249 8388 or 0400 801 621
messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766
• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email firstname.lastname@example.org
• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com
A-Z FRANCHISE DIRECTORY
STACKS OF SNACKS Love chocolate? Stacks of Snacks is the worlds largest provider of snack boxes to workplaces. This Confectionery Franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service over 30,000 Australian workplaces with their confectionery and snacking needs. Our size, buying power, systems and expertise allow you to achieve greater profits and success. Stacks of Snacks mobile franchises offer the individual
STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.
a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The mobile confectionery franchise offers a low cost/high profit entry into the confectionary business as it does not require the expensive machinery normally involved with most vending franchises. Stacks of Snacks is a turn key operation and the franchisor assists in all aspects of setting up operations of your business. Please consult our web site or contact us as to which areas are remaining. Ph 1800 899 000 or www.stacksofsnacks.com.au
3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au
STEAMATIC Steamatic is Australia’s specialist cleaning, restoration and disaster recovery company.
committed to its promise: Superior quality, Superior service at a Fair price.
Across Australia and around the world, Steamatic provides a wide range of services to domestic, commercial and industrial customers with high-tech solutions for a wide range of cleaning and disaster recovery applications.
For more information about becoming a Steamatic franchisee, please call
Part of an international network with 16 Australian franchises, Steamatic is the leader in this area and is
1300 STEAMATIC visit www.steamatic.com.au or call Merv Kauiers, National Franchise Support Manager on (03) 9587 6333.
Steelbuilt Homes Steelbuilt Australia offers a complete range of over 60 affordable kit homes to suit any location and any homebuyer on any budget. Our packaged homes come in a range of flexible plans..
Steelbuilt Australia proudly design, engineer and manufacture precision-built steel frame kit homes.
You don’t need home building or business-owning experience, Steelbuilt Franchisees come from a multitude of backgrounds and are united by a drive to succeed.
There simply is no better, more cost-effective solution for permanent and short term housing – and no one more qualified to supply affordable homes than our expert team of friendly, customer-focused local franchisees.
When you become part of our team, you’ll join a group of dedicated business owners throughout Australia, all committed to helping people realise the quality, ease and
For Franchise enquiries contact - Rohan Hillman Mobile: 0438 724 783 Email: email@example.com
STEP INTO LIFE
• Advertising launch for your Franchise. • All equipment; stationery, e-stationery, marketing material and full uniform included. • Unlimited earning potential. • Copyright software manages all components of the system, • A real work-life balance with attractive rewards. • An unrivalled business opportunity. • Excellent support and training. Tap into our 100+ years of fitness industry and business knowledge. Be your own boss and be part of the team. Your success is our success. www.stepintolife.com
The 10 “F”s sum up the Step into Life Franchise opportunity, our company, the Franchise owner support and the lifestyle of being a Step into Life Franchise owner. Fitness; Flexibility; Franchise support; Funding; Friendship; Future; Freedom; Fun; Forward thinking and Fabulous. Step into Life was developed by people passionate about keeping fit while developing a unique and highly popular business model. What’s In It For You? • Low in-going investment. • 6 days Initial residential training on the Gold Coast
savings only offered by a Steelbuilt kit home.
SUSTAINABLE DIRECTIONS Are you interested in joining the fast growing “GREEN” economy? This is an opportunity to establish your own home based mobile business that works with small business owners to reduce their carbon emissions. Sustainable Directions is a home based business that provides advice to small business operators to help them reduce their carbon footprint whilst also reducing their operating costs using a suite of proven sustainable business techniques. We are looking for highly motivated individuals to expand this service on a national basis. All training, templates, software, uniform, business development strategies,
measuring tools and carbon calculators are included in the initial investment. Ongoing support is also provided to ensure Franchisees keep up to date with current “green” initiatives. No previous consulting experience is necessary however a passion for the environment is essential. For more information visit our website at www.sustainabledirections.com.au Price Range: < $20,000 Contact: Vicki Prout Phone: 08 8267 6111 Email: firstname.lastname@example.org
THRIFTY Thrifty is the largest Australian owned national vehicle hire company operating in Australia and New Zealand. It is one of Australia’s largest and most dynamic vehicle rental companies and is represented in every State, Territory, capital city, major city, regional centre and commercial airport. Thrifty services over 210 locations nationally and provides an additional network of service centres in country and remote areas.
Thrifty has a modern fleet of over 11,000 vehicles which includes an extensive range of cars, four wheel drives, trucks, vans, utes and buses. Thrifty is rolling out its franchise program into southern, western and northern Sydney. Other franchising opportunities are also opening up around Australia. For enquiries, phone John Wilkinson on 0411 311 187 or email him at email@example.com
TOP SNAP property photography We are a professional real estate photography franchise, with territories available across Australia. We are renowned for the outstanding quality of our photographs, which thanks to powerful custom-built technology, are professionally retouched and delivered direct to clients within 24 hours.
training and ongoing support will be provided, along with ongoing marketing and technical support.
We offer standard, elevated and aerial property photography, in addition to virtual furniture, floor plans and virtual/ photographic property tours with voice-overs.
Top Snap is growing strongly, so don’t miss the opportunity to change your life and own a business you truly love.
Our franchise start-up costs are competitive, and no photography experience is needed, as comprehensive
A Top Snap franchise is the perfect fit if you are looking to enjoy a fantastic lifestyle and build your own valuable business.
Contact Top Snap on: 1300 TOP SNAP (1300 867 762) or Rob Watkin on 0414 217 019 or email firstname.lastname@example.org www.topsnap.com
TOUCH UP GUYS Do you need a touch up? This Aussie-made mobile franchise carries out repairs to stone chips, scratches, bumpers, vinyl and other plastic parts on motor vehicles. We service car yards, fleet owners and the general public. Our team of professional technicians are equipped with a mobile workshop and automotive paint laboratory, enabling them to provide a convenient and effective service which offers an attractive alternative to traditional bodyshops. Extensive training is provided using the latest
environmentally friendly equipment, with each van operating under all licensing requirements. The Touch Up Guys franchise began in Queensland in 1991. There are now in excess of 145 vans in operation throughout Australia and New Zealand. Find out how Touch Up Guys can turn your passion for cars into a great business. For more information, please call 1800 220 039 Website: www.touchupguys.com.au
TRAMPOLINE GELATO Trampoline Gelato is an emerging brand with a solid long-term national growth plan. Fully Australian owned, backed by a large private dairy business and now in its 5th successful year, a Trampoline franchise is a great way to own your own fun, fresh retail business. Trampoline has a fabulous and unique product range unmatched by any competitors. Gelato is made fresh on site with each flavour created from high quality ingredients and nothing artificial added. Stores have strong attention grabbing design elements
with bright vibrant colours and curvaceous edges leaving a lasting impression. The brand is playful, real and connected with its customers. Trampoline provides full training, ongoing operational and marketing support, turn-key setup, professional site selection and the opportunity for multi-site ownership in an exciting growth category. Sites are available now in Victoria and Queensland. To learn more visit www.trampolinegelato.com.au or call Jen on 03 8416 0316
A-Z FRANCHISE DIRECTORY
Trios Love for great tasting wraps! More and more Australian consumers are looking for a healthy alternative to traditional fast-food. Trios is the leading wrap authority in today’s rapidly growing healthy fast food industry. We achieved this by offering a range of delicious, nutritious items with signature flatbread wraps and delicious fillings, salads and hot potatoes which appeals to a broad demographic and a wide spectrum of customers tastes!
and is offering high calibre, highly motivated people opportunities to own a successful food franchise. Trios has a very strong customer service ethos and is perfectly positioned to expand with Australians’ changed eating habits, but importantly more so on an international level. For further information contact David Elia on 03 9370 5833 or apply online email@example.com. You can also find out more about a Trios franchise opportunity at www.trios.com.au
TRIOS is expanding into key sites throughout Australia
• 50% Accredited Finance • FCA MEMBER
passionately committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.
A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 16 years we’ve established over 230 United sites around Australia and continuing to opening new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re
If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our National Franchise Manager Jodie Kliska on (03) 9413 1652 or download an Expression of Interest Form on www.unitedpetroleum.com.au Up to 70% Vendor Finance Available.
wild caktus Wild Caktus is new to franchising and has a proven business model that has evolved over years of industry experience. The Wild Caktus menu is unique and offers differentiation and repeat customer visits. We are now ready to expand and are looking for outstanding people to share in our success. We need people of high integrity who are prepared to work hard and who can absorb the daily-grind of operating a high volume operation where attention to detail is paramount.
We provide superior initial and ongoing training as well as operational assistance to ensure successful outcomes. We also provide site selection and fitout assistance and we boast world’s best IT systems that also includes full online ordering and promotional facilities. The bottom line is an outstanding ROI. Go to our website at www.wildcaktus.com.au and see our Franchise Information Document for more details, or call Tony Fraser on 0447 710 045.
Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder
With all states now mastered, we are geared up for expansion Prime locations available throughout Australia OBJâ€™s opened its first store in Tamworth in 2006 which is now a mulit award winning store We offer full support & training from site selection, lease negotiations, store fit-outs, menu selection to significant purchasing power, coordination of advertising and promotions We believe in hands on, motivated franchisees with a true desire to grow the brand & a passion for great food & customer service
Australia’s best mobile franchises for parents
made by you
Stufﬂers™ - Made by You
This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufﬂers is all about making stuffed animals at kids’ parties and events using the Stufﬂers unique mobile machine system. With clothes, hearts and special carry carts - Stufﬂers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.
Jumping J-Jays started in 1997 and has quickly become the world’s largest inﬂatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.
Email: firstname.lastname@example.org Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!
Email: email@example.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au
Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...
Published on Mar 5, 2010
Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...