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VOL 06 ISSUE 01 november / december 2011




food glorious food keys to buying a franchise $4.95 (AUD), $6.95 (nz) inc. gst.

top 10

franchise systems LATEST NEWS



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Business franchise _Magazine_pressAD_220x307_.indd 1

28/09/2011 3:19:01 PM

A new way to connect with your customers RedCat’s new mobile phone application allows hospitality and franchise outlets to have their own branded iPhone application as well as working as a web application on other mobile devices. It also offers the ultimate in convenient ordering, allowing customers to prepay and pre-order food at their desired time directly from the application. Purchases can be paid for using points, pre-paid gift cards or credit card. Orders will be sent direct to the Point of Sale at the store and will print out automatically, at the correct time, without the need for any interaction by the staff. The application can also be configured to be used as a self ordering kiosk at store level. Not only will it streamline the ordering process, it will allow you to take advantage of the dramatic increase in popularity of coupons. Research shows that globally, mobile coupon redemptions will exceed $6 billion by 2014*. Hospitality outlets can also use the application to deliver targeted and relevant advertising offers directly to their members which can be redeemed and tracked seamlessly through the RedCat Point of Sale system. * Jupiter Research



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busi n ess fr a nch ise aust r a l i a a n d n e w ze a l a n d

From the Editor “As part of a network, you have the combined resources of a large organisation and advice from those who have been through it all before.” Emma Malone, Editor, CGB Publishing.


s 2011 comes to a close, it is time to reflect on the year gone by. It has been a rocky ride for everyone, with the GFC and the natural disasters that have hit both countries. Although it has been a challenge, it has been an opportunity to reassess, realign and streamline businesses to reduce costs and improve profit margins. Although this can be a challenge for individually owned businesses, being a part of a franchise system provides the support needed to successfully navigate any bumps in the road along the way. As part of a network, you have the combined resources of a large organisation and advice from those who have been through it all before. How can we be so sure? Just look at the growth and success of so many franchise systems over the last 12 months. Which brings us to our next topic; CELEBRATION. The close of each year is a time to reflect and acknowledge those in the franchise industry who have exceeded expectations on many levels. The Franchise Council of Australia hosted their annual National Conference in October – bringing the best of the best to speak and share their stories of struggle and success. Steve Wright and Stephen Giles share their insight on the Conference in their FCA articles. The Conference then ended with the Westpac FCA Excellence in Franchising Awards for 2011, covered on pages 54-56. also revealed their Top 10 franchise systems in their latest survey. These awards are based purely on franchisee satisfaction. Don’t miss the franchisee’s favourites on pages 34-36.


New Zealand also held their big night of nights. Westpac New Zealand Franchise Awards were held in early November to recognise franchising’s highest performers. To see all the winners, check out pages 118,119.

AUSTRALIA and new zealand VOLUME 6 ISSUE 1, november / december 2011 publisher: Colin Bradbury.

Our feature this issue is another reason for celebration – FOOD! We have a wide variety of articles covering the franchise food industry. We give you the lowdown on what special requirements you must adhere to, what options you have and what the benefits are of entering into the food side of franchising. Lastly, you may notice that we are including information about New Zealand in this issue. For those of you who weren’t aware, CGB Publishing produces Business Franchise Australia magazine and Business Franchise New Zealand. In this issue we have merged the two magazines, as the crossover between Australia and New Zealand in the franchise industry continues to thrive. You will now have access to articles written by professionals from both sides of the water. Although there are some laws and regulations that differ between the two countries, the principals of franchising remain the same and industry leaders in both countries agree there is much to be learned and shared. From everyone at CGB Publishing we hope you enjoy the magazine and look forward to delivering the latest news and up-to-date expert advice the industry has to offer in 2012!

EDITOR: Emma Malone. SALES DIRECTOR: Vikki Bradbury. SALES EXECUTIVE: Kathleen Lennox. SALES EXECUTIVE: Jodie Hanrahan. PRODUCTION: Donna Lloyd. ACCOUNTS: Joanne Tuffy. DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: cafe2u TO SUBSCRIBE: or CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email:

Emma Malone Editor CAB Membership Application Approved June 2011.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr a nch ise aust r a l i a a n d n e w ze a l a n d

Contents november / december 2011

Cover Story Cafe2U – A moving experience

22 Food Glorious Food!

Janine Allis, Retail Zoo

In Every Issue 06 What’s New! Announcements from the industry 14 FCA’s National Franchise Convention 2011 Steve Wright, FCA 16 An Insider’s view of NFC11 Stephen Giles, FCA 40 Franchisor Advice Michael Logos, Crust Gourmet Pizza 50 Franchise Asia 2011 Graham Billings, FANZ 51 NZ Chairman’s Report David Foster, FANZ 66 Franchisee in Action Pack & Send – Delivers Success 78 Feature Article Let’s Eat 102 Franchisor in Depth Natrad – A history of success 114 Ask George? Professional answers to questions from our readers 122 Behind the Headlines Jason Gehrke

72 Keys to Buying a Franchise

David Stafford, DC Strategy

34 Top 10 Franchise Systems

Ian Krawitz, 10 Thousand Feed






On the Cover

In Every Issue cont. 123 Professional Services Listings 124 Franchise Listings 126 A-Z Directory

Franchises in Focus 30 Gelatissimo 44 BedShed 48 Snap-on Tools 70 V.I.P. Home Services


Expert Advice

Profiled Franchises Appliance Tagging Services................ 110


Legal Compliance for Food Franchises


LinkedIn Etiquette – Helping You Stand Out From the Crowd


Planning Ahead

Raynia Theodore, Mason Sier Turnbull

Anytime Fitness............................................ 38

Linda Coles, Blue Banana

82 Food is Big Business Stan Gordon, Franchised Food Company 86 Are You Paying Too Much? Tim Kilham, Lanyon Partners 94 Tips and Traps for Franchisees Kristie Piniuta, Kubed Legal


Warren Sare, BNZ

Aussie Farmers Direct. ............................. 88

Chocolate Bouquets

Chicken Treat................................................. 58

Franchise Selection.................................... 46

Franck Provost.............................................. 26

Spotlight on Services 12 Silver Chef The Silver Chef solution


Jumping J-Jays’s and Stufflers........... 28

Lollypotz............................................................ 52

Nightowl Convenience........................... 100

34 Top 10 Franchise Systems 54 FCA Excellence Awards Westpac FCA Excellence

in Franchising

118 FANZ Franchise Awards Westpac New Zealand

PoolWerx.......................................................... 20

Stay Clean Hands. ...................................... 64


Award Winners 2011

SumoSalad...................................................... 84

TeleChoice.................................................... 106

Thexton Armstrong................................... 112

what’snew! Crust Gourmet Pizza comes of age Australia’s leading gourmet takeaway pizza outlet celebrates 100 stores and 10 year anniversary. Ten years ago, co-founders Michael Logos and Costa Anastasiadis identified the emerging trend of gourmet, and decided to revolutionise the pizza industry. A decade later the business is marking this significant anniversary by opening its 100th store in Robina, on the Queensland’s Gold Coast. The solid growth of the business is set to continue, and Anastasiadis and Logos are championing the brand into its next cycle. “Crust has turned an important corner,” said Anastasiadis. “We’ve been steadily branching out across the country, increasing our footprint nationally and taking our quality product offering into most of the major regional centres, with a solid growth trajectory over the last twelve months.” In the past twelve months the company has opened its first stores in South Australia, Western Australia and Tasmania. Crust has also taken on the international market, opening in Singapore and New Zealand. “We’re incredibly proud of our business offering – from the exceptional product range, right through to our proven franchise model,” said Anastasiadis. “Reaching this significant milestone is testament to the enthusiasm of our network of franchisees, the fact we operate a streamlined business, as well as the inherent value the Crust brand holds.

“Australians lead increasingly busy lifestyles and demand the convenience of a takeaway product but don’t want to compromise on quality. Crust is all about changing people’s perceptions of takeaway pizza by delivering a restaurant quality experience for people to enjoy at home,” Anastasiadis added. As a result of investment in product development, an effective business model and customer satisfaction, the group’s turnover has more than doubled every year since FY 07/08. By the end of 2011, Crust will have more than 100 stores and employ more than 600 full time staff across Australia.

THE COFFEE CLUB BRANCHES OUT Australia’s largest home grown café group, The Coffee Club, is celebrating its acquisition of Australian steakhouse chain, Ribs and Rumps. Ribs and Rumps began 16 years ago in Manly, Sydney, as a restaurant selling premium aged, quality cuts of meat. It is now a well-established brand, having expanded to five stores across Australia and two overseas in South Africa and Dubai. The Coffee Club’s Founding Director,

Emmanuel Drivas, said The Coffee Club Group plans to open ten Ribs and Rumps restaurants each year for the next ten years, while the Master Franchisee in South Africa and UAE will also be expanding. Two new restaurants will open by the end of 2011 in Brisbane’s Fortitude Valley and Mackay, with the first franchised store due to open in Townsville in the first half of 2012. Mr Drivas says, “There is strong interest in Ribs and Rumps from existing franchisees within The Coffee Club Group and we see

6 Business Franchise Australia and New Zealand

great opportunity to work with our fantastic franchise partners to further grow and develop their portfolios. “The Coffee Club is a welcoming and relaxed meeting place for customers and is very family orientated. Ribs and Rumps operate a similar family friendly environment, with both brands appealing to the same customer base. There is a lot of synergy between the two brands and we saw this as an outstanding opportunity to grow our group,” Mr Drivas concluded.

The students are responsible for all aspects of running the business and operate the coffee shop once a week for senior students and staff. The focus is on customer service, book keeping, pricing and rostering and generating business. And business is booming! The coffee shop, named ‘Cafe Diem’ after the school motto ‘Carpe Diem’, is helping students gain an understanding of running a successful business, giving them hands on experience to complement their studies.

HUDSONS COFFEE SHOWS SCHOOL KIDS HOW IT’S DONE Budding entrepreneurs from Corowa High School in New South Wales travelled to Melbourne in October to learn the tricks of the trade from national coffee franchise, Hudsons Coffee.

The year 11 students, who are studying retail operations and legal and business studies, have recently ignited their entrepreneurial spirit by starting their own coffee shop within their school grounds.

To further assist the students, Hudsons Coffee volunteered to hold an information session, where students listened to presentations from the different support office departments including Training and Development, Franchising and Marketing. The students participated in a customer service workshop, including theory, games, role playing and prizes. Corowa High School Business Studies/Retail Services teacher, Meredith MacKenzie, said the event was something she had wanted to do with the students for a long time. Meredith stated that Hudsons Coffee was such a successful franchise business and the students really benefitted from learning the ropes from such an experienced business in the industry.

STAY CLEAN HANDS SIGNS FIRST FRANCHISEE Stay Clean Hands welcomed their first franchisee to the business. Paul Myers is located in South Australia and as the first franchisee on board, has set a strong precedent with contracts already in place with a major national shopping centre chain and a local SA supermarket chain. Within a very short ten week period, Paul had one third of his entire initial stock in place – over 50 dispensing units. According to General Manager of Stay Clean Hands, Luis Nevares, the reason for this fast placement is that Stay Clean Hands appeals to all types of businesses interested in keeping their environments germ free for their clients or customers. One of the best things for franchisees such as Paul, is the fact that many businesses sign up for contracts for multiple units, making it much easier to acquire the desired number of units to ensure a profitable and growing business. Stay Clean Hands is sure the success of their first franchisee will motivate others looking for a change to enquire about the business opportunity and discover the financial and personal freedom it can offer.

Business Franchise Australia and New Zealand 7

what’snew! The Franchise Relationships Institute (FRI) and Go Global merger

FRI has operated in the franchising sector for 22 years and has built an enviable reputation, both in Australia and overseas, for delivering unique research, tools and educational programs that focus on strategic people issues in franchising. The company specialises in helping franchisors improve franchisee recruitment and support practices, organisational culture, leadership and franchisee satisfaction. Go Global, which was established in 2010 by

ex-Gloria Jeans Global Capability Manager, Karli Furmage, has quickly stamped its mark on the franchising sector by supporting a number of Australian franchise networks in refocusing their structures and strategies for growth. According to Greg Nathan, the Go Global team will bring added depth in franchise operations and strategic learning. “People such as Jason Travis, who has supported franchise operations in over 20 countries, and Rob Camm, who co-founded Franchise Careers and later sold his share to go and work in the USA, will add enormous experience to our team,” he said. “Merging the two companies gives us a unique, high level blend of psychological expertise and franchise operational and strategic

experience. This is going to be fantastic for our clients.” The new look FRI will be jointly led by Greg Nathan and Karli Furmage, with Karli Furmage heading business operations and Greg Nathan heading research and development, which is seen as critical for the company’s global strategy. “We are excited about the new look of FRI and will continue to deliver the products and services globally that FRI is known and loved for,” says Karli Furmage. “The bench strength we have added to the team now means we can provide fresh strategies and services that franchisors have been crying out for, to assist them to further grow and develop their people and their businesses.”

Anytime Fitness Celebrate Their 100th Club Opening in Australia! Anytime Fitness Australia, part of the world’s largest 24 hour fitness franchise, have reached another amazing mile stone, with their 100th club opening on 1st October 2011.

The 100th club belongs to franchisee Steve Rollings and is in Thornton, NSW. Steve is the perfect example of many of Anytime Fitness’s franchisees who become multi-unit owners. Steve Rollings commented, “I chose Anytime Fitness nearly three years ago because of its unique ability to allow me to run multiple businesses ‘remotely’. This gave me the capacity to create a fantastic income and lifestyle. “I have a young family with four kids. I haven’t worked a weekend or public holiday since I’ve been with Anytime Fitness!” Steve went on to say. “I love the fact that my members can use my Anytime Fitness clubs 24/7. We can provide them with the latest gym equipment, and my staff wages are 1/3 of our competitors’ gyms. This has allowed me to grow from one to eight clubs in two and a half years, with another two opening by February 2012.” Anytime Fitness Master Franchisor for Australia, Justin McDonell, said, “Reaching the 100 mark is a major milestone for us. Our

8 Business Franchise Australia and New Zealand

target of having 300 clubs open across all regions of Australia is getting closer every day. “What sets Anytime Fitness apart from our competitors and is a vital element of our rapid growth is freedom. We offer franchisees the freedom to operate their business to suit their lifestyle, freedom to grow within the system, and the freedom that comes with knowing they have the support, product development and back-up of the world’s fastest growing fitness club franchise.” Justin McDonell and his sister, Jacinta McDonell Jimenez, launched the highly successful USA franchise into Australia in 2008. With over 1600 clubs and 1 million members’ worldwide, since Anytime Fitness’s launch into Australia it has become the quickest growing segment of the world’s fastest growing fitness chain, with 100 clubs now open and 215 territories sold in just under three years.

HAIRHOUSE WAREHOUSE WINS BIG AT FCA AWARDS NIGHT Hairhouse Warehouse, Australia’s leading network of hair and beauty salons, has been awarded the industry’s highest accolade - ‘Established Franchisor of the Year’ - by the Franchise Council of Australia (FCA).

A FIRST FOR LAVA CARTS Lava Carts has recently signed their first franchisee for a kiosk fit out in Mackay’s new Caneland Central shopping centre, (opening December 1st). With a high profile site at the southern entrance to anchor store Myer, and in the heart of the northern cities vibrant fashion precinct, Lava Carts has made an impressive entrance and left a solid bench mark for further growth.

The company also received the FCA 2011 ‘Franchisor Social Responsibility Award’ in recognition of Hairhouse Warehouse’s outstanding commitment and contribution to the community and the environment. Thirdly, the company was named a runner up in the Marketing Excellence category. With more than 1,200 franchise systems now operating in Australia, being named ‘Franchisor of the Year’ is equivalent to coming number one in Australia’s biggest team race, according to Hairhouse Warehouse General Manager, Arthur Mitroulas. “This prestigious award highlights the importance placed on achieving excellence by the entire Hairhouse Warehouse team in all facets of the business,” said Mr Mitroulas.

This award also follows quickly on from the recent winning announcement for Hairhouse Warehouse in the 2011 BRW Private Business Awards. “Whether it’s helping our customers look their very best, improving the community in which we live and work, or partnering with our franchisors to build their business, achieving excellence is one of our core values. “Our people deliver on this commitment and our systems support it. It’s terrific (and humbling) for our entire Hairhouse Warehouse team now to be recognised as being number one,” said Mr Mitroulas.

The concept of Lava Carts was first being unearthed in 2004. Coffee with substance is evident in all aspects of this sterling new franchise.


By controlling costs and turning up the quality to an excellently high standard, Lava Carts see substance and consistency in terms of both customer satisfaction and retail profits.

Muscle Beach Supplements Australia has been supplying Australia with the world’s best body building supplements since 1993.

Fashioned with perfect positioning of innovative and attractive new shop fitouts and kiosks, Lava Carts has emerged as an exciting new player in the world of retail coffee. “We are not hiding from our coffee cart roots,” states company Founder and Director, Simon O’Brien, “we are embracing them.” As the name suggests, Lava Carts was built from the success of a coffee cart strategically placed at the front entrance to a public hospital. Simon comments, “We have taken on the kiosk concept for functionality and now have plans for high profile shop sites too, there will be elements of the old in the new.”

Muscle Beach has developed a global franchise proposal, but the current economic climate has created a tough environment for franchisees to gain funding. In response to this, Muscle Beach has opened a number of company owned stores in order to increase the probability of influencing franchisees to utilise the determined franchise model. In broadening their horizons after extending into a warehouse in early March 2011, Muscle Beach reached a major stepping stone for the intended global franchise model. Acting as a basis for a head office, in conjunction with an ever expanding team, the second company owned store was opened in October in Narellan, NSW. Off the back of this, Muscle Beach will open their third company owned store by the end of 2011 in Blacktown, NSW. Muscle Beach states the profitability of the company owned stores will enhance and determine the capability of franchisees to join the franchise system.

Business Franchise Australia and New Zealand 9



READY TO RUN YOUR OWN BUSINESS? Then do it with the help of one of Australia’s biggest and most successful retail brands. When you join the Telstra Licensed Store program, you run your own store, selling a wide range of high quality products in a cutting-edge interactive environment. You also enjoy the promotional support of an experienced marketing team partnered with this country’s leading agencies. Key features of the program include: • • • • •

No franchise fees or ongoing royalties Comprehensive training for new partners & staff Ongoing operational support Fresh store design & live interactive devices Backed by one of Australia’s biggest brands To learn more about this exciting Telstra Licensed Store program, email us at

THINGS YOU NEED TO KNOW: The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement. ÂŽ Registered trade mark of Telstra Corporation Limited, ABN 33 051 775 556.






afe2U launched its first mobile coffee business on Sydney’s northern beaches in 2000. The growth strategy and success of the business since its inception has been outstanding. In 2005 the business model was complete and Cafe2U was launched as a franchise in the Australian market. After more than a decade in the business, Cafe2U has accumulated numerous recognitions and awards from the franchise industry. They also successfully moved onto the international playing field when they took the Cafe2U concept to UK in 2005. By 2008 the company had its 100th franchise system and as of June 2011, Cafe2U awarded the Master Franchise for the USA. Katie Luelling is the inaugural franchisee in America and will be selling her delicious coffee to the folks in Bend, Oregon. Entry into the US market is a huge and exciting step for Cafe2U and proves once again in the strength of the business model and marketing and growth strategy for the company as a whole. “We are delighted to finally unveil the brand in America in the true operational sense. The US market represents a mature coffee market with many significant opportunities to stimulate growth,” said Cafe2U Managing Director, Derek Black.

This has in no way slowed down progress in their home market, though. Cafe2U is now a worldwide brand, but it is still Australian owned and run. Boasting over 120 franchisees so far, Cafe2U is now hoping to expand into more regional areas and are looking for people who are seeking a conduit to a change of lifestyle. Tracy Basman is one of Cafe2U’s franchisees who was looking for a life change. She and her husband were moving interstate and into a regional area. Along with all the complications of moving a family into a new area, Tracy was ready for a fresh start. Tracy and her husband had 35 years combined experience in the automotive industry. Tracy was an OH&S professional, responsible for over 250 employees. With the move, it was an ideal time to go into business for herself. She and her husband Jon looked at several franchise models in a variety of industries. “We wanted a well-known franchise that would offer us support and reasonable terms and conditions. I don’t like nasty surprises,” Tracy stated. She said she wanted a franchise she could be confident in running without any prior experience. Tracy and Jon did their research and decided on Cafe2U. Once the decision was made and the relocation was final, Tracy said Cafe2U provided everything she needed. “Cafe2U provided initial in-house training. This included the whole barista experience, basic bookkeeping and a whole lot of fun along the way,” commented Tracy. “Additionally, two weeks on-the-job training is provided with a franchise development manager in the franchisees territory.” The ‘Acceleration Package’ training program offered by Cafe2U gets franchisees up and running in no time. The first week is formal training, the second week is preparation week and the third and fourth week is in the franchisees new territory – sorting out routes and clients. An Income Guarantee is offered for the third and fourth week. One of the best things for Tracy is the complete change of lifestyle. “I once worked 9 to 10 hour days, both the kids practically lived in daycare. My husband and I were

always talking shop and not having enough time to actually do anything.” Tracey said, “These days, I love going to work. My customers are pleased to see me, I enjoy hearing about what they’ve been up to. The kids come on the run with me most mornings until I can drop them at school and I’m finished my run in time to pick them up also. We have freedom again!” Over 120 Australians are now running their own successful mobile coffee van business using Cafe2U’s mobile coffee franchise system, without the hassles of landlords, staff or rent. Follow your dream of business ownership with the support of Australia’s first - and now the world’s largest - mobile coffee franchise in the fast growth coffee industry. All exclusive territories have equal business opportunities, depending upon how many hours you wish to work. The difference is entirely up to you. The model is built around the working week, so revenue from events and weekend activities can significantly increase earnings potential. For more information, contact John Stanton at Cafe2U: Email: Web:

Business Franchise Australia and New Zealand 11

spotlight on services : Si lv er Ch ef



eading Australian business equipment financier, Silver Chef Limited, has been awarded Supplier of the Year in the Franchise Council of Australia’s Excellence in Franchising Awards 2011. A first time entrant, Silver Chef has been acknowledged for its excellence in contributing to the franchising sector and helping clients within the sector achieve their goals. A major component of the awards submission was Silver Chef’s Franchise Accreditation product. National Franchise Manager, James Scurr, said, “Although we have serviced the franchise industry since 1986, we only launched our Franchise Accreditation product this year, which offered something unique to the franchise industry, helping both franchisors and franchisees. “The excellent take-up of the product since January has shown we are on the right track in providing a genuinely needed solution for the franchise sector. “We are absolutely delighted to win this award,” James said. “It is recognition of the efforts of our staff and an acknowledgement by the franchise industry that we are delivering a quality service and product. “It is our plan to continue accrediting more Australian and New Zealand franchise systems while still providing excellent service to our current franchise clients,” James added. “Silver Chef accreditation is much simpler than bank funding,” explained James. “Systems only need five stores, a copy of the disclosure document and some financial information on store performance. We use the financial results to determine what the responsible level of pre–approved finance should be for the group.

“Once approved, every franchisee in the system has access to exactly the same approval. We have learned from many franchisors that despite having bank accreditation in place, the goal posts seemed to change with each individual applicant. “We made sure we could offer every franchisee the same deal and the ability to access genuine, unsecured lending, without having to put their home on the line,” concluded James. Currently over $130 million worth of Silver Chef Limited equipment is helping Australian entrepreneurs achieve their dreams. Silver Chef’s Rent.Try.Buy.® solution is perfect for restaurant owners and franchisees who want to keep their options open by not being locked into a long term contract. Instead, Silver Chef offers a 12 month agreement, allowing for flexible equipment purchase or rental. So why not just go to

12 Business Franchise Australia and New Zealand

your bank for funding? It is no secret that banks have made it more difficult for small business owners to access the capital they require. In a typical hospitality franchise, where the purchase price is around $400,000, a bank’s credit criteria may only allow lending of $200,000. If the franchisee has saved up $100,000 of their own cash, they still need to come up with another $100,000. Silver Chef’s role here is more about filling the gap, rather than actually competing with the banks. Incorporating the Rent.Try.Buy.® solution, as well as Franchise Accreditation, allows Silver Chef to actively assist franchisors and franchisees in initiating and expanding their business by creating funding options for hospitality equipment. For more information contact James at: Phone: 07 3335 3377 Email: Web:

The best funding decision you’ll ever make!

Would access to pre-approved finance help you to secure your new franchise business?

Our Rent-Try-Buy® Solution is perfect for franchisees who want to keep their options open. You won’t be locked into a long term contract. Instead, Silver Chef offers a simple 12 month term, so you have the flexibility to: • Buy equipment at any time during the first 12 months and receive a 75% rental rebate. • Return equipment at the end of the 12 month agreement if you don’t need it anymore. • Keep renting and we’ll continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. If you belong to a Silver Chef Accredited Franchise, you are already pre-approved for finance and you can access other great benefits. Speak to your franchisor today or call the Silver Chef Approval Centre on 1800 049 743 for further information.

Contact Silver Chef today on 1800 049 743 for fast, easy approval or visit Business Franchise Australia and New Zealand 13

fr a nch ise cou nci l o f aust r a l i a


National Franchise Convention 2011


he small business sector, including franchising, currently has to contend with some of the most formidable changes ever: choppy economic conditions; savvy consumers; high-paying miners and hungry landlords all add to the difficulty of franchise start-up and expansion. What we heard at the Franchise Council National Conference, NFC11, is that the sector is not only weathering the storm – but doing extremely well, compared to the broader small business market. Staged in Melbourne in October, NFC11 was all about encouraging those in the sector to keep up to date with what the world’s best are doing to make sure their teams are performing at their best – it also provided some leadership learning examples from outside the sector as well. NFC11 ran for three days, kicking off on 9 October with two stand-alone events, the Legal Symposium and the Franchisee Success Forum. The Franchisee Success Forum provided franchisees information and tools to assist in strengthening their businesses. Led by Franchise Council Deputy Chair, Tony

Melhem, (a two-time FCA Franchisee of the Year), the Franchisee Success Forum honed in on the success stories and what was behind those stories that others could emulate. For the first time, the Forum was able to discuss the national Franchisee Success Club – a world-first initiative by the FCA. No other franchising representative body in the world has a Franchisee Success Club. We created ours because we can’t think of a better way to encourage and help others to make a go of their own businesses. The Club is all about telling the stories of the successful, so that others can pick up tips and guidance which will help make their own businesses more successful. It also allows franchisees to proudly showcase their success! The Franchisee Success Club recognises and celebrates the achievements of Australian franchisees from all franchise networks all over the country. Club members share inspiring stories about business success, triumphing over adversity and success achieved, often from humble beginnings. There were franchisee-focussed elements throughout the NFC11 program.

14 Business Franchise Australia and New Zealand

Franchisee keynote speakers, such as the 2010 Franchisee of the Year, Mike Caddy, of Mr Rental, Bunbury (WA), discussed how each had achieved individual success within their franchise systems and shared with participants their experiences and tips for becoming a successful franchisee. Delegates had the opportunity to participate in a Q&A forum at the conclusion of each session. Mike also later showed his skills as an auctioneer (learned in his previous role as a real estate agent), raising thousands of dollars for charity by conducting an auction of paintings done on the spot by brilliant speed artist, Brad Blaze, at the Franchising Excellence Awards Gala, which was the closing pinnacle event of NFC11. Attendees at the forum heard from franchisees from Grill’d and Mr Rental about how they were able to become the successful businesses they are today. The forum was very well attended and provided franchisees with a multitude of information to take away with them to enhance their businesses. At the Legal Symposium, leading commentators from the legal profession discussed legislative developments in

“NFC11 was all about encouraging those in the sector to keep up to date with what the world’s best are doing to make sure their teams are performing at their best.” Steve Wright, Executive Director, Franchise Council of Australia.

franchise law and offered insight into emerging trends in technology which affect privacy and data security. Delegates had the opportunity to choose between a number of sessions covering a diverse range of topics affecting legal practitioners operating in the franchise sector. One of the biggest drawcards of the symposium was Deputy Chair of the ACCC, Dr Michael Schaper, who said offices of small business commissioners emerging around the country ought to be co-ordinated, so as to ensure a lack of conflict or overlap with national law. Dr Schaper’s comments were very timely, given the imminent debate in the upper house of the South Australian Parliament on the SA Small Business Commissioner Bill 2011, being pushed through parliament by SA Small Business Minister, Tom Koutsantonis. The bill was the subject of much debate throughout, not just at the symposium, but NFC11 as a whole. The remainder of the symposium covered all the legal aspects of the franchising sector to ensure franchise lawyers are kept abreast of all updates within franchising law. The end of the first day of NFC11 saw all delegates who had arrived in Melbourne attending a welcome cocktails event. Day one of the main NFC11 program began with a bang as the RMIT Redbacks, a group of cheerleaders, ushered delegates through the exhibition space and into the main plenary area to hear FCA Chairman, Stephen Giles, welcome everyone to the convention proper and to give the FCA’s position on the state of the franchising sector. Next to address the convention was newly appointed Chair of the ACCC, Rod Sims, who gave an ACCC assessment of compliance health of the franchise sector. Following Mr Sims, the crowd heard from Mark McCrindle, a social researcher with an international reputation for tracking

emerging trends and analysing the diverse generations. Mr McCrindle gave an excellent insight into generally positive trends within the sector. Just prior to lunch on the first day, Federal Minister for Small Business, Senator Nick Sherry, spoke to delegates. He began by saying that moves to introduce new franchising rules in SA were unwise and unfathomable. Senator Sherry went on to reaffirm the Federal Government’s strong preference for national regulation of franchising, criticising moves by the South Australian Small Business Minister, Tom Koutsantonis, to attempt to introduce franchising regulations in South Australia. One of the last speakers of the day was perceptionist Tom Berger, who wowed the crowd with his ability to speed read people’s non-verbal cues live on stage. Following the day’s presentations, delegates were transported to the Melbourne Cricket Ground for a networking dinner. This was a great occasion, especially for those who had not been to the ground before. Attendees were able to marvel at the sheer size of the stadium from high above and following dinner were given access to the MCG’s interactive museum, which enabled them to attempt to replicate one of Gary Ablett Jr’s famous kicks, run out Ricky Ponting or sit back and relax and hear about Shane Warne’s career, from the man himself in 3-D.

A standing ovation at the end of his talk was certainly an inspirational way to kick off day two of NFC11. While Mr Anderson was a tough act to follow, Amanda Stephens did it in spades. A global expert on marketing and selling to women, she drew on the latest trends and insights from around the world. Later in the day, the FCA used the NFC11 as a platform to introduce to the sector a new Retail Leasing Code of Conduct. The voluntary code for landlords, tenants and representative organisations has been compiled to address member concerns over the extreme behaviour that occurs far too frequently within the franchising sector. The Code was very well received by the audience, with several members signing up to it on the spot. Prior to lunch on day two, to mix things up a little, attendees were able to choose one of 27 roundtables to attend. Late in the day, people were able to attend a very informative session where a panel of distinguished business people were quizzed on the impacts of e-commerce on franchise systems. The panel, made up of Ruslan Kogan (Kogan), Don Grover (Dymocks Group of Companies) and Bill McGowan (Fastway Couriers), gave insights into how to compete effectively with international web retailers, how to establish an e-commerce presence and how to handle discounting and pricing issues.

Day two again began with a rousing welcome from the cheerleaders, who ensured everyone was in readiness for the first keynote speaker of the day, Founder of Contiki, John Anderson, who spoke about the essence of being an entrepreneur.

The final speaker on the program was Martin Grunstein, who captivated the weary audience while revealing some low cost and no cost ideas which franchisees could implement to improve profitability. He also looked at ways to shift a business’ focus away from price and towards increased repeat and referral business.

Mr Anderson described to the crowd how he built Contiki from a part-time holiday business to an international corporation and what he learnt along the way.

NFC11 finished off in style with the 2011 Westpac FCA Excellence in Franchising Awards Gala Dinner, which you can read more about on pages 54-56.

Business Franchise Australia and New Zealand 15

fr a nch ise cou nci l o f aust r a l i a

An insider’s view of NFC11

FCA Chairman Stephen Giles provides a personalised insider’s view of the FCA Conference recently held in Melbourne


reat things don’t happen by accident. A lot of preparation went into the program for NFC11. The message to Dean Salamone and his Victorian Chapter Conference committee was simple: • give attendees the topics they want to hear • get the best possible speakers to present • create some agonies of choice to encourage multiple registrations • deliver a memorable social program The Victorians delivered on all three objectives. The program quality was rated higher than previous years, with lots of ‘outstanding’ and ‘excellent’ ratings and very few negative comments. Keynotes really hit the mark, with the first standing ovation I have ever seen, given to Contiki founder, John Anderson, at the conclusion of his address. I got a huge personal kick out of this as I had seen John last year at a legal conference

16 Business Franchise Australia and New Zealand

“I have never missed an FCA Conference, as it is the single most valuable learning experience available to those with open eyes, ears and attitudes.” Stephen Giles, Chairman, Franchise Council of Australia.

where his presentation was not quite as popular. I approached him and told him we would be in touch, as I felt his story of genuine small business success would resonate perfectly with a franchising audience. He seemed somewhat sceptical at the time, but his presentation was a perfect fit - many rated John’s inspirational and at times emotional presentation as the highlight of the Conference. Another highlight for me was the Legal Symposium, which is consistently rated as excellent not just by lawyers, but by the increasing numbers of CEOs and senior executives that attend. Bruce McFarlane and his team created a program that was crammed full of content, making it a ‘must attend’ for lawyers practising in the sector. Around 150 delegates attended, which is a record. What I like about the progress of the Legal Symposium is that it promotes professionalism in the franchise sector and encourages lawyers to make an impression by preparing a quality presentation, not just handing out business cards. The Legal Committee is a model for how other national groups can function within the FCA. In my opening comments, I outlined the important role the Legal Committee can play in the regulatory debate and in achieving the FCA’s goal of enhancing the credibility of franchising and increasing the engagement of the sector with key stakeholders. Examples include the excellent work of Derek Sutherland and others in the regulatory

debate in Western Australia and South Australia. For me the NFC presents a unique opportunity to outline to the FCA members, the FCA’s priorities for the year. The FCA has been doing things other than fighting fires in South Australia and Western Australia during the current year, but the regulatory debate has hogged the media spotlight. Perhaps this is understandable, but the FCA will be making a concerted effort to put some of its other initiatives into the spotlight in the coming year. These initiatives will promote the credibility of franchising as a business model which delivers enduring competitive advantage to franchisors and franchisees and helps ensure the ongoing prosperity of Australian franchise systems. This year was our best ever, I think, in achieving some political cut through, with new ACCC Chairman, Rod Sims, and Small Business Minister, Nick Sherry, on the list of honoured guests. The address and CEO lunch with Nick Sherry was important, as it went beyond the debate about State laws. Ask the vast majority of franchisors and franchisees about their key challenges and you will not hear them talk about industry regulation. More important are the competitive challenges of an increasingly global market, and the impediments to effective competition such as the market dominance of supermarkets.

We made these points and also noted that rental costs are a significant concern, particularly in major shopping centres which are not subject to true competition and where there are substantial information and bargaining imbalances. Similarly, we recognise that e-commerce is a fact of life, but the playing field should be level so that local companies are not at a taxation disadvantage. And penalty wage rates for weekend work is an anachronism and needs to be addressed so that small business can compete effectively. Government red tape and regulatory requirements at all levels need to be streamlined, harmonised nationally and simplified. Government needs to face up to the fact that it directly causes a lot of problems for small business. Taking the examples above, it is Government which has created mini-monopolies for shopping centres and supermarkets through planning laws and failure to address market dominance issues. The GST and subsidised postal delivery give foreign e-commerce suppliers a substantial competitive advantage. The Government has also dramatically increased small business costs through penalty wage rates. And it is the Government that creates red tape through legislation that is often ill-considered, unnecessarily complex or not harmonised across Australia. Many small business groups spend most of their time whining to Government or seeking handouts. We reinforced with the Minister

Business Franchise Australia and New Zealand 17

fr a nch ise cou nci l o f aust r a l i a

that this is not what the FCA will be doing. The message we have for Government is that we represent successful small businesses and we have a simple request - we do not want handouts, please just get out of our pockets and get out of our way! In terms of the message to members, the theme for the FCA this coming year is ‘Credibility and Engagement’. We have a number of exciting new initiatives to enhance the credibility of franchising and improve engagement with key stakeholders including: 1. The Franchisee Success Club, which has been established to tell the personal stories behind the success of franchisees. 2. Fran-Connect, which aims to harness the collective political might of the sector to spread the understanding of franchising throughout the community and ensure our voice is heard in all relevant debates. 3. Our Indigenous Franchisee Project, which aims to establish a targeted small business lending program similar to the Small Business Act program in the US, but initially focused on indigenous sportspeople looking to secure their future after their sporting career. A similar initiative is proposed for returned service personnel. 4. Our Fran-Super project, which aims to persuade Canberra to legislate to change the superannuation rules to enable people to access their personal superannuation to purchase a franchise. Again, in the US, a similar program has successfully been in place for some time. 5. The FCA’s pre-entry education program, to ensure franchisees enter business even better prepared and informed. The FCA will also continue its dedication to:

• championing a ‘Retail Leasing Code’ to help provide an even playing field for those franchisees involved in major shopping centres, or who compete with supermarkets or others enjoying what most would consider to be an unfair competitive advantage • reducing red tape and bureaucracy, making it easier to be in business • improving fairness and simplicity in the taxation system • improving fairness and simplicity in the workplace, with a structure that enables franchisees to fairly remunerate, incentivise, train, manage and if necessary replace staff with confidence • developing initiatives designed to address negative perceptions about some parts of the franchise sector In terms of other NFC sessions, I enjoyed the Leading Teams session outlining how to build successful leadership within organisations, and found the e-commerce debate involving Ruslan Kogan absorbing – what a talented entrepreneur. I got the feeling I was watching the early stages in the development of a global business titan. His clarity of thought and strategic vision was such a contrast to his GenY appearance and crash through demeanour. Warren Wilmot always makes a quality contribution, and his hosting of the ‘Hall of Fame’ session was first class. He was able to draw unique insights from Wendy’s Founder, Geoff Davis, Fastway Founder, Bill McGowan and former Forty Winks CEO, Roger Wilson. No doubt this session next year will have twice the time allocation, as the audience were left wanting many more pearls of wisdom. Not only was this a Conference highlight, but further proof that much of the best content

18 Business Franchise Australia and New Zealand

comes from within our sector and those who have been there or done it before. The MCG event was a winner, with many Melbournians (including me) having to confess they had never been to the fabulous Australian Sports Museum and its various interactive activities. Great work by Kym De Britt and the National Office Team in making this happen. Once again the Gala Awards dinner showed why our sector is the home not just of genuine entrepreneurs, but entrepreneurs that understand the importance of family. Three generations of the Lattouf family joined in the celebrations as Hairhouse Warehouse won ‘Franchisor of the Year’, and Noel Carroll celebrated his induction into the ‘Franchising Hall of Fame’ by thanking his wife and children and his 26-person Board of Directors (himself, his partner and 24 VB stubbies)! The rest of the evening was dedicated to the long list of successful franchisees who were recognised for their outstanding achievements in various aspects of franchising. All mentioned the classic and simple truth of franchising – success comes mainly from hard work, perseverance and following the system! There were lots of highlights, and I have a few pages full of notes that I intend to implement in my business. Just as importantly, I am re-energised by the successes of others, each of whom in their own way I regard as my partners in the franchising journey. I have never missed an FCA Conference, as it is the single most valuable learning experience available to those with open eyes, ears and attitudes. Nowhere else can you find so many people with so much expertise and experience who are so willing to share.

Be part of the SUCCESS Opportunity to create your own successful business as a licensee for the market leading brand LUXAFLEX® Window Fashions



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To find out more about becoming a LUXAFLEX® Gallery dealer contact Mark Futeran on 02 9638 8000 or email: © Copyright 2011 Hunter Douglas Limited [ABN 98 009 675 709] ® Registered Trade Marks of Hunter Douglas Limited. C9871_08.2011

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PROFILE : P oo lW er x

PoolWerx Franchisees of the Year

are swimming in success


hen Queensland couple Michelle and Tony Graham decided to purchase their PoolWerx franchise in 2002, they never expected they were headed for such success. In nine years, the couple have taken their business from the humble beginnings of a single van, to a franchise that today boasts four retail stores and five mobile vans. This year the couple has been recognised for their consistent efforts, being awarded the title of National PoolWerx Franchisee of the Year – the highest recognition in the PoolWerx franchise system. Despite some difficult economic conditions, the business has experienced significant growth levels of 18 per cent in the last financial year. The Graham’s have also employed new staff and expanded their operations into the commercial sector. The couple attribute their successes to good old fashioned hard work and following the PoolWerx system. “PoolWerx provided us with all of the tools and information we needed to start and grow our business,” Mr Graham said. “It has allowed us to quickly become

successful business owners and entrepreneurs. It’s not just a job – it’s a career path.” PoolWerx offer a range of options for investors including their successful ‘Four Tiers in Five Years’ system. PoolWerx Franchise Partners can grow and develop their business at their own pace, allowing them to strategically achieve their business goals. Mrs Graham said there were a number of factors that attracted them to the PoolWerx franchise. “The growth plan was a major influence on our decision to purchase the franchise,” she said. “We wanted to be able to establish ourselves as business people and grow a successful operation in our community. For a reasonably low entry cost, we were able to start the business with regular turnover and start generating solid profits quickly. “PoolWerx was able to deliver the complete package – training, support and most importantly proven systems that work,” she said. PoolWerx CEO, John O’Brien, said the franchise had an unmatched history of innovation both in franchising and in its

business sector – the swimming pool and spa aftermarket. “We created the world’s first ‘Career Path in Franchising’ giving franchisees the opportunity to grow within a single marketing area or develop a number of profitable businesses with multiple vans, retail stores and marketing areas,” he said. “In 2011 we have raised the bar again launching our unique hybrid online store at, which allows our Franchise Partners to benefit from web transactions by installing equipment and administering pool chemicals purchased online by customers in their area.” PoolWerx offers a complete range of pool products, equipment installation, maintenance and repairs for both private and commercial pools as well as chemical delivery and expert regular servicing to perfectly suit clients’ needs and budget. The PoolWerx franchise network today has over 220 active franchise marketing areas across Australia and New Zealand. For more information about franchise opportunities contact PoolWerx at: Phone: 1800 245 447 (AUS) 0800 888 031 (NZ) Web:

20 Business Franchise Australia and New Zealand


Business going swimmingly for PoolWerx Franchisees

PoolWerx has a strong history of innovation in franchising and the swimming pool and spa aftermarket — and is multi-award winning in both categories. Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), 8th consecutive year in BRW Fast Franchises, Top 8 AFR Smart Investor Best-Value Franchise Systems. With opportunities for highly motivated individuals in Australia and New Zealand, PoolWerx has created many entry points for the right candidates. These include stepping directly into a Greenfield franchise marketing area, buying an established store, or rapid growth area development opportunities in New Zealand. For those who cannot meet upfront finance requirements, a groundbreaking “Manage 2 Own” program offers a foot in the door. Whatever the journey, take the opportunity to speak with the award winning team today and secure your financial freedom.

Contact Franchise Development Executive Dean Atkins today for a no obligation discussion about the available PoolWerx Franchise opportunities! Freecall in Australia 1800 245 447, New Zealand 0800 888 031 or email

FD Ad (August 2011).indd 1

21/09/2011 3:30:10 PM

Ja n i n e’s T i ps

“One of the biggest expenses within the food sector is the cost of the raw ingredients.” Janine Allis, Managing Director, Retail Zoo.


glorious food! E

very business has its nuances and the food industry is no different. So when starting my business from scratch, with no other food experience (if you do not call popcorn at a movie cinema food), it was a massive learning curve. First of all you need to fully understand what it means to be in food, particularly healthy food. You need to be aware of the FSC (Food Standards Code), TGA (Therapeutic Goods Association) and the Health Authority. Then you need to consider what the ACCC rules are and of course if you get into franchising there is also the FCC (Franchise Code of Conduct). These are just a few of the governmental and industry bodies that have specific requirements when it comes to the food industry. This can all be very daunting and confusing, particularly when many of these bodies do not give you a clear answer on a question regarding the rules. But business always has its challenges. You need to just keep going, becoming a sponge and soaking up all the information you can possibly absorb. Information is key, because making a mistake in regards to any of the above Codes and Associations can not only cause massive fines, but can be terrible for the public relations of your business. Training is critical to ensure your staff fully understand what it means to handle

food. There are different levels of risk. For example, with Boost being fruit and vegetables, the risk is very, very low. But when handling meat, the risk increases significantly. Nothing is difficult, you just need to have strong systems and checking mechanisms to ensure nothing falls through the cracks. One of the biggest expenses within the food sector is the cost of the raw ingredients. This is also a moving target depending on whether there is a good season, bad season, floods, cyclones and of course drought. So managing your costs for goods can be tricky. The other thing to consider with food is wastage. When I walk past food outlets at about four in the afternoon and see a fridge full of sandwiches, salads, etc. - I just cringe to think how much wastage they must have. Every item that you do not sell is a cost, which is where the expenses can truly blow out. The basic cost of goods in the Australian market for food ranges from 30-35 per cent, but with mismanagement it is very easy to exceed these costs. It all comes down to training and systems. Retail is all about the little things. You need to understand how your business ticks to be able to understand how you can fix your costs when they tumble out of control. And one thing is guaranteed; there WILL be a time

22 Business Franchise Australia and New Zealand

that your costs will tumble out of control. I used to ask my managers to work out the cost of goods for each item so they fully understood how easily you can get it wrong. Labour is also a large expense for a food outlet. Managing your staffing issues is vital, particularly with the new increase in the costs of labour that the Government has recently implemented. Now I am sure after reading this you may be thinking, it is just too hard. The reality is - it is not hard at all, you just need to be informed and have a strong care factor, then you are half way there. Personally, I love the food industry. You can truly make a difference in peoples lives. Janine Allis is Managing Director of Retail Zoo, holding company of Salsa’s Fresh Mex Grill and Boost Juice and the Founder of Boost Juice Bars. Boost is now in more countries than any other juice bar in the world. For more information contact Retail Zoo franchising sales: Phone: 03 9508 4400 Email: aussiefranchising@ Web: and

Customers love us for our beds. You’ll love us for our balance sheets.

Over the last 30 years, Bedshed has established itself as one of Australia’s most successful and profitable specialist bedding retailers, with a network of 40 stores nationally. Our network is currently growing across the country with more stores planned or under construction, giving you the opportunity to join a highly successful, accredited franchise model and secure your financial future. The Bedshed model is a proven recipe for success - it has been tried, tested and proven over our 30 year history.


Please contact our Business Development Manager, Rod Parker on 0419 494 480 or for a confidential discussion, or visit GC_BED2729 Business Franchise Australia and New Zealand 23

l eg a l a dv ice

Legal Compliance for Food Franchises

What do you need to know?


he Franchising Code of Conduct (the Code) does not distinguish between types of franchises on the basis of industry and so there are no specific legal requirements under the Code relating to food.

Legal requirements for food based systems There are, however, many other legal requirements that must be considered under a variety of laws relating to food safety, food handling and labelling and occupational health and safety. Such requirements and laws vary in each State and Territory. All food businesses, including food based franchises, must be cognisant of and abide by such relevant laws. As a prospective franchisee, your first source of information about such requirements should be the franchisor. In any food based franchised system, a component of the training will no doubt deal with food safety and handling and occupational health and safety. The operations manual should also deal with these issues. However, it is important to remember that the requirement to comply with laws will fall on you as the business owner. So it is imperative that you educate yourself and obtain specific advice to enable you to understand all the legal requirements that are relevant to your food based franchised business. As well as educating yourself, you are also responsible for ensuring that all your employees are educated and receive appropriate initial and refresher training as and when necessary. In relation to food safety, local governments and food safety authorities across Australia are actively enforcing food safety laws. Considerable fines are being imposed for food safety breaches. In many States, laws exist which give

regulators greater powers and allow for public ‘naming and shaming’ of businesses that breach food safety laws. This will not only impact on your franchise, but potentially the goodwill of the entire franchise network. Depending on the severity of the non-compliance, it may ultimately lead to the franchisor terminating the franchise relationship. In relation to occupational, health and safety (OHS), different laws operate in each State and Territory of Australia. While there are no specific laws applicable to the food services sector, the way in which OHS laws apply in this industry is unique. Despite the differences, there is a degree of commonality in the principles of OHS Australia wide - there is an obligation for employers to identify hazards, assess risks arising from those hazards and to control these risks. Failure to comply can again attract severe penalties and again bring adverse publicity and damage the franchisor’s brand.

Consistency of product and continuity of supply Consistency of product, whether as to quality, quantity or price, is critical in franchising and especially in food franchises. Most food franchisors require their franchisees to either purchase finished products or fundamental ingredients from them directly or from approved suppliers. Some franchisors will require franchisees to purchase particular products from particular suppliers. There are laws known as ‘third line forcing’ laws under the Competition and Consumer Act 2010 (Cth) (the CCA) that prevent the franchisor from forcing franchisees to deal with third party suppliers without ACCC permission. Prior to committing to a franchise opportunity, you should conduct your own due diligence and

24 Business Franchise Australia and New Zealand

clarify with the franchisor what restrictions will be imposed on you in relation to the purchase of products and ingredients. You should also investigate the supply arrangements in place for the network to ensure there will be continuity of supply of products and ingredients. Where the products or ingredients are unique, involve secret recipes or are to be of a particular grade or quality, it is even more important that the franchisor ensures continued supply of such items by the franchisor or other suppliers.

Product recalls Laws governing product safety have been strengthened in recent times by virtue amendments to the CCA in relation to consumer goods and product related services. Recalls can be issued where ‘reasonably foreseeable use’ (or misuse) will or may cause injury to any person. There are now stricter obligations to report death, serious injury or illness to the relevant government department within 48 hours of occurrence. Illness is defined broadly and will capture simple illnesses/injuries requiring treatment by a doctor. You should clarify with the franchisor what policies or procedures exist in the system to deal with these changes to the law.

Technological developments Operations manuals (whether in hard copy or electronic format) have traditionally been the source of all information required for the day-to-day operation of a franchise. There are some new and exciting developments that are being embraced by franchisors aimed at improving communication with franchisees and efficiencies for franchisees. These include:

“A food based franchised business has numerous legal requirements.” Raynia Theodore, Principal, Mason Sier Turnbull.

• electronic transmission of orders from the register direct to the barista or kitchen staff • use of IPads as interactive recipe books and demonstration tools in restaurants to ensure that all cooking staff not only have the recipe at hand but also the ability to watch the cooking techniques as they cook • software capable of charting and predicting busy and slow periods, making rostering of staff easier and more accurate • online or intranet training modules in food

safety and OHS making franchisee and staff training more time and cost effective

Conclusion A food based franchised business has numerous legal requirements. These are over and above the requirements imposed by the Code. It is imperative that franchisees and franchisors alike seek legal advice to ensure they remain aware of and comply with all relevant legislation in their State or Territory.

Raynia Theodore is a Principal at Mason Sier Turnbull, a law firm renowned for its franchising law expertise. Located in Melbourne’s industry heartland, Mason Sier Turnbull has strong commercial law skills and provides clients with sensible business solutions. For more information contact Raynia: Phone: 03 9540 0200 Email: Web:


Business Franchise Australia and New Zealand 25

PROFILE : Fr anck Provost

Dream of being your own boss? Unhappy at work? Do you wish your life was more exciting and beautiful?


very year people say goodbye to their jobs and join the great venture of business ownership. Many new business owners choose to join a franchise instead of trying to go it alone. Why? The success rate is much higher with a franchise. When you buy a franchise, you buy a concept and system that is proven and that works!

Why hairdressing? Because you will discover that hairdressing is actually a sustainable, exciting and rewarding sector! No matter the crisis, the market rollercoaster or the great internet shift, hair continues to grow and people continue to spend more and more money on personal services.






Franck Provost Paris is a brand with a universal concept and unique know-how which has been successfully proven over the past 35 years. It is known world-wide as an industry leader.




If you are in the market for a life change and are excited at the concept of joining an international sensation, Franck Provost franchises are now available Australia-wide. You don’t need to be a hairdresser to own a Franck Provost salon. You simply need the drive and desire to become part of a growing team of successful business owners. Franck Provost is looking for both investors and entrepreneurs seeking to create their business and surround themselves with the highly experienced operational team of Franck Provost.

Why Franck Provost? Franck Provost Paris, with more than 650 salons in 30 countries around the world, is the leading brand of the Provalliance group, the #1 hairdressing group in Europe and #2 in the world. Their goal is to open 50 salons in Australia within the next five years. They plan to become the leader in the high-end market salon industry and would like you to join them on this journey.

26 Business Franchise Australia and New Zealand

What is it like being a Franck Provost franchisee? Dianne is the first Franck Provost franchisee in Crows Nest, near North Sydney, NSW. She comments on her experience by saying, “One year after opening my Franck Provost salon, it is already a profitable business. The fees to pay are flat and very reasonable. My clients love the new salon and I don’t feel on my own with the support and tools I receive. I couldn’t be happier!” If you are looking for a change of lifestyle and are ready to join a world leader, act now as there are a limited number of opportunities available. Contact Franck Provost at: Web: franchise

Join a World LEADER! Keys to SUCCESS for an efficient Franchise Concept








Recognition of man and founder, Franck Provost, engendering a strong business philosophy. A high-end, fashion brand which is #1 in Paris and throughout France. Salon concept featuring an elegant, minimalist design with emphasis on the retail products area. Beautiful, wearable and easy-maintainable hairstyles that are timeless and commercial. Training based on excellence, carried out within an academy dedicated to Franck Provost techniques and know-how. Efficient marketing and communication tools. Selective recruitment of Franchisees.


OWN your Franck Provost Hair Salon


Enquire online today

650 salons 30 countries 10 million clients per year 100 salon openings per year More than 6 000 associates

PROFILE : Ju m pi ng J-Jays and St u ffl ers

A franchise owner is not a marketer! Let Jumping J-Jays lead the way


typical franchise owner has a burning desire to be their own boss. They want to make their mark in the world and they want to be independent. Does this sound like you? If so, do you have a degree in marketing? Do you have the fundamental understanding of what to do when you open and run and manage a business to drive customers to your door, continually? John Newton has over 15 years’ experience in children’s entertainment and franchising. As the owner of Jumping J-Jays and Stufflers, one of the most common responses he gets when he talks to new candidates looking at buying a franchise is, ‘We know lots of schools in the area and all our family lives in the region so we will be able to get sales.’ John believes this is WRONG! Knowing 100 people is not going to drive your business at a level required to make it sustainable. It is not a good idea to go into business because you know lots of people. The skill of marketing is harder than that. Qualified marketers have their own stories about brands gone bad, leaving franchisees to do marketing on their own. At Jumping J-Jays and Stufflers, they do not leave you alone to figure out your marketing strategy. Firstly, all franchisees pay into a Central Marketing Fund, which is responsible for creating organic leads through the national network. Secondly, the franchisee is in charge of rolling out a formulated, tested and proven Local Area Marketing Program (LAMP). These programs allow your business to grow within the target markets successfully. So if you’re looking at buying a franchise, first ask what the marketing program is

like. Ask what their local area marketing program and philosophy is. Ask what sorts of bang you get for your marketing buck. The answers to these questions will play an integral part in your decision to go with a particular brand. In 2005, John successfully created a focused and effective LAMP program for inflatable amusements and children’s parties in general. This system has been utilised and improved with the strong growth and expansion of the brand. Jumping J-Jays does not just give you a handful of brochure templates to make it happen, they provide you with everything you need. Every franchisee receives the following for the Local Area Marketing Program: • The manual for the 10 programs. • The training to make sure you’re not on your own. • Ongoing compliance and checkups on your LAMP. • All printed material supplied to you each year. If you run out, more free material is supplied from their warehouse. This includes over 50 different types of program materials to make you look like big business at a local level. • Fully coded materials so you can track what sales came from where. • A day a week out of your business to perform your marketing strategies. Franchisees are also provided the following on a National Marketing Level: • Yellow Pages print • Yellow Pages online • adwords program • White Pages

28 Business Franchise Australia and New Zealand

• 50 localised SEO Micro sites • interactive website • direct mail • Email marketing programs • SMS marketing • Marketing manager and SEO manager • graphic designers in-house • advertising signage • all printing supplies • Google optimisation - which always has them in the top three businesses • referrals from being in business for 15 years and performing over 150,000 parties So when you’re thinking of a franchise system, compare apples for apples. Paying a small marketing fee means paying for a lean marketing campaign. A typical home-based and mobile business usually has a small advertising component, as they hope you’re out getting your own business. At Jumping J-Jays and Stufflers, they know you need help. You need a long trail of leads that come from varied and structured marketing programs which have been tried and tested in a huge variety of markets. Jumping J-Jays and Stufflers will be there to help with all your marketing strategies to help you create and maintain a strong and growing business. For more information about buying a Jumping J-Jays or Stufflers franchise in your area, contact John Newton at: Phone: 0414 237 573 Email: Web:

Guaranteed $100k sales in first year!

Jumping Castles Franchises


Seeking MUMpreneurs

Mobile Teddy Bear Making Franchises

made by you

This exciting new franchise was launched in Australia in 2010. Building on the successful VDOHVLQ$PHULFDQEHDUPDNLQJVWRUHV6WXIÃ&#x20AC;HUVLVDOODERXWPDNLQJVWXIIHG DQLPDOV DW NLGV¶ SDUWLHV DQG HYHQWV XVLQJ WKH 6WXIÃ&#x20AC;HUV XQLTXH PRELOH PDFKLQH V\VWHP :LWKFORWKHVORYHLQVHUWVDQGVSHFLDOFDUU\FDUWV6WXIÃ&#x20AC;HUVLVWKHQH[WSDUW\SKHQRPHQRQ %HVW VXLWHG WR D VWD\DWKRPH FDUHHU GULYHQ PXP WKDW KDV  GD\V SHU ZHHN available. Email: Phone: 1800 788 335 Web: Be the first to secure an exclusive region! Business Franchise Australia and New Zealand 29

focus : g el at issi m o ADVICE e xpert

Who Who are are Gelatissimo Gelatissimo Franchisees? Franchisees? 8,60 ?30 8:A0 ?:B,=/> >B00? >@..0>> You don’t need to be a business person with years of financial experience or a retail expert to own a Gelatissimo franchise. It’s the ideal business for individuals or families with energy, drive and focus who enjoy a vibrant and colourful daily work atmosphere.

An Italian Our business model is simple, structured & proven. We’re always there for you, either with our new ideas or to listen to yours.

Sensation G

elatissimo is not simply a brand, it is an experience. This has been a key ingredient in the success and growth of Gelatissimo from the beginning. Domenico and Marco Lopresti, founders and joint CEO’s of the Gelatissimo brand, believe strongly in giving their customers not only the most fresh, authentic gelato available, but serving this ultimate indulgence in an ambiance reminiscent of the true Italy. The brothers have come a long way from the small gelato bar the family owned in Sydney in 1990. However the pride and passion for creating true gelato has changed very little. The secret is a family recipe brought from the south of Italy and refined over two generations. Domenico and Marco always knew they had a truly unique product. After their family sold the small gelato bar, the brothers began a wholesale gelato company. This business venture grew on the strength of the product and demand for gelato was on the rise. The brothers, however, were frustrated – as their incredibly fresh, authentic gelato was not being sold and displayed as it should. The businesses that were buying the gelato did not know how to properly present and market the product. Artisan gelato is best

30 Business Franchise Australia and New Zealand

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49/@720 49 :@= >@..0>> >?:=D Gelatissimo meets the needs of the public’s growing desire to seek healthier food choices in the retail environment while still enjoying sweet indulgences. Low fat, natural ingredients and great tasting gelato combine as our formula for retail success in an increasingly healthconscious society.

presented in beautiful gleaming display cabinets heaped with fresh garnish. The wholesale company was growing and gelato was indeed becoming more popular. Despite Domenico and Marco’s efforts to educate the business owners in the art of display, the lack of attention to detail and presentation convinced the brothers they should open their own stores. Domenico states, “My brother and I were constantly visiting trade shows and seeing the display possibilities. We saw a gap in the market for an artisan gelateria. In 2002, we opened our first store in the Sydney CBD. As we grew, we basically expanded as a company owned operation. ” Domenico and Marco understood that one of the most important factors to having a successful gelato shop was having the person behind the counter actually care about the product, about the customers and about the business. With this in mind, they knew the way forward was to franchise. The brothers had the experience of opening 24 initial stores. They had ironed out most of the kinks and developed a highly efficient, simple strategy and system for taking the company forward by bringing on franchisees. The rest, as they say, is history. Gelatissimo now boasts over 41 stores worldwide. They have successfully returned to their roots, opening a trademark store in Florence, Italy. The company is becoming a true global leader with stores already open in Indonesia, Singapore, Malaysia, The Philippines and soon to open in Kuwait.

Gelato hits iconic Bondi Beach Gelatissimo believes strongly in their brand and what it represents and is committed to recruiting the highest quality franchisees to achieve success.

Gelatissimo’s solid growth since 2002 supports our belief that we are wellpositioned to capture an even larger share of the once traditional ice cream parlour market in the future.

As a testament to the Australian love of gelato, Gelatissimo has just opened a new store in iconic Bondi Beach. Pierre El Alam, the lucky franchisee who owns the Bondi Beach location, has a long history with Gelatissimo. Pierre started with the company way back in 2005. At the time, he had been working in the IT sector for over 30 years. “I wasn’t really looking into retail or a franchise, I knew I just wanted a change,” says Pierre. “I decided that I didn’t need the stress of corporate life and became an IT freelancer, but I still wasn’t happy.” It was at this point that an associate of Pierre’s contacted him regarding a new and exciting franchise concept. Pierre said it was a huge change of industry for himself, but his associate had a very strong retail background. The gelato concept was fresh and exciting and the two men decided to form a partnership. Pierre felt very strongly about the product and felt the size of the company was perfect and the relationship with the franchisors was very solid. Eager to get started, the partners bought two existing company stores and opened two new locations, all in Sydney. Pierre and his partner worked hard and built up all four locations and then sold them in 2006 to a new incoming franchisee. Committed to the brand and the company, Pierre then chose and purchased another Sydney Gelatissimo franchise. It was an existing company store that had been operating for three years. It was in a good location and profitable. In line with Gelatissimo’s plan, the location was then completely renovated and has been a successful, thriving, profitable business ever since.

Never one to sit still, Pierre was offered the Our products are manufactured to the highest opportunity open another standards at theto Gelatissimo head office store facility, in Bondi using onlyFor the freshest andthe highest qualitybenefits of Beach. Pierre, major natural ingredients and a strict hygienic process. being a franchisee are the ability to be his Because of the benefits gained from centralised manufacturing and quality control, we are able own boss and to make a higher income. He is to offer franchisees added value and therefore willing to work a very attractive grosshard margin.and commit to making his Gelatissimo locations successful, because he reaps the rewards of his own hard work. The Bondi Beach location is a new fitout right on the beach. “It is a good market, competitive, but good,” says Pierre. He is extremely happy with his new acquisition and plans to make the Bondi Beach store another success!

Join the road to sweet success Are you ready for a change? Gelatissimo presents a unique concept supported by a brand that embodies style and sophistication. No prior knowledge is required and a comprehensive training program is provided for all new owners, including theory, practical, gelato making and on-site assistance at opening and takeover. Gelatissimo has now perfected the ‘Truly Italian Experience’ – incorporating Italian music, photographs and décor to make their customers feel a million miles from home. The Gelatissimo Group is now looking for the highest quality franchisees to join them in their growth strategy. Gelatissimo is looking for people who are committed to providing excellent customer service in a warm, family friendly atmosphere, while serving the freshest, most delicious authentic gelato experience. For more information, please contact Domenico: Phone: 02 8845 0100 Email: Web:

Business FranchiseBusiness AustraliaFranchise and New Australia Zealand 31

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e x pert adv ice

LinkedIn Etiquette Helping You Stand Out From the Crowd


ery few people ignore you in real life face-to-face networking situations. So why do they do it to you online? The simple answer is because they probably don’t even realise that they are! Be honest, do you follow up every LinkedIn connection request you get? No, probably not. I bet you click ‘accept’, and that is as far as you go. When someone requests to connect with you and you simply click accept and then make no effort to carry on the conversation, you are simply both just saying hello to each other and it stops dead there. The only thing you gain by doing this is a string of connections that don’t have any real value. You become a connection collector. So how can you use social etiquette to really make your LinkedIn connections valuable and stand out from the crowd at the same time?

Follow these 4 steps below and watch your reputation grow.

touch after a long period of time, say from an old job or your school days.

View LinkedIn as your own boardroom of connections versus your coffee shop connections on Twitter or Facebook. These contacts tend to be managers, directors, business owners, CEOs and the like.

If you simply send a connection request from the Add Connections box, there is no facility to personalise your message.

#1: Send personalised connection requests

This might be a quick and easy way to add a handful of new connections, but spend the time and do it right by adding your personal touch to each one individually by following the steps above.

When you first send a possible contact an invitation, do it from their own profile page by clicking the ‘add to your network link’.

#2: Reply when accepting a connection request

We will use Paul as an example. By adding Paul in this way, rather than simply going to the ‘add connections’ tab, you can send a personalised message, such as ‘Thanks for the coffee yesterday, it was great to catch up’.

All too often I receive the standard email from LinkedIn that says a connection request has been accepted, but I rarely then get a short message from the new connection saying ‘Hi’.

This gives you the opportunity to remind Paul where you know him from. This is particularly useful if you’re getting back in

When Paul has accepted my connection request, he could then send a short message back. I like to take a look at my new

32 Business Franchise Australia and New Zealand

“If you want your connections to leave you in droves, then feel free to write about all the good things you do or can offer from your company!” Linda Coles, Author, Speaker, Consultant, Blue Banana.

connections profile if I am not too familiar with them, and find something I can comment on. Now that may be something like he comes from my home town, or works for a company I know well, or perhaps I can see from his interests that he is a cyclist and so am I. Whatever it may be, try and find something to start a short conversation to build on your relationship together. Make the effort to find out more. So I’ve covered a couple of the initial and basic steps we tend to forget about. Now let’s look at composing a message to a group of our connections.

#3: Composing a group mail out First, you can only send a message to 50 people at any one time. This is a good thing, otherwise I am sure you would see a lot of spam. There are a couple of things to note here: 1. Your opening: If you’re sending an email to a group of connections, think about your greeting. How are you going to address them? I suggest you start with something like ‘Hi everyone’ or ‘Greetings to you all’ and then immediately say ‘Please excuse my lack of personalisation of this email as I am sending this out to a group of connections’. That way, you can be forgiven and you have addressed any possible bad manners critics. 2. Hide other’s emails: Always uncheck the box that says ‘allow recipients to see each other’s email address’. This then makes it a BCC or blind carbon copy. Value other people’s privacy by not sharing their email address with everyone else. When you receive a message yourself this way, respond where possible, depending on if the content is relevant to you or not. If the sender has followed the rules below about

message content and what to add, hopefully you did find something of interest. What about the message content? If you want your connections to leave you in droves, then feel free to write about all the good things you do or can offer from your company! I have made this mistake in the past myself and then I came to my senses. I realised I needed to treat this form of communicating just the same way as my newsletters, by adding valuable resources. People don’t want to hear about you all the time and what you can offer, but they do want to know about how you could possibly help fix one of their problems. Nowhere in my messages is there anything about my company; simply bits of information I think would be great to pass on. Maybe a great book that most businesses could probably utilise, a free business event being put on and a website address that may save a business a bit of money on cheap stationery, for example. By keeping in touch this way, my aim is to simply add value, but at the same time, put myself back on the radar of my connections.

#4: How to ask for recommendations Recommendations are a valuable part of your Linkedin profile and could be the one thing that gets you the deal when a possible client is comparing you to your competitor. Most people only have a couple of recommendations so you can stand out from the crowd with a good number of genuine and applicable recommendations. I suggest 10 as a minimum, but feel free to ask for more. You will notice it’s another auto generated template that needs personalising, not

only the body of the message but also the subject line. I like to change mine to read something like ‘Recommendation request’ as the subject line and ‘Are you able to write a recommendation about the presentation I did for your company last week?’ in the main body. Don’t make the request too long, but be clear on what you want a recommendation for. If you are asking Paul for a recommendation about a seminar he attended in which you spoke, you could change the message to say ‘I hope you enjoyed the seminar last week. If you feel that you are able to write a brief recommendation about how you found my presentation and speaking skills, I would appreciate it. I totally understand if you would prefer not to’. Kind regards…… There is no need to open your message with Dear… as LinkedIn will automatically add that in for you. For the subject line, you may want to keep it simple such as ‘recommendation request please’. In a nutshell, you should look at personalising every aspect of LinkedIn you can, making each and every standard template your own. It may take you a little longer, but the value you’ll get from doing the job right, will far outweigh the effort. Ask yourself, if you were meeting face to face, what would you be doing differently? People easily judge on first impressions, so make yours a great one, each and every time you connect. Linda Coles is an international social media speaker, author and consultant at Blue Banana. She specialises in building relationships online, particularly with LinkedIn and Facebook. For more information contact Linda at: Web:

Business Franchise Australia and New Zealand 33


TOP 10 FRANCHISE SYSTEMS 2011 YEAR END WINNERS announces the latest winners in their online survey

T is a free consumer service powered by research house 10 THOUSAND FEET. It is a recognition award for franchisors based on their franchisees satisfaction and is supported by subscription fees paid by franchisors for surveying their franchisees.

It allows users to benchmark franchisors against average industry performance across seven categories and provides links to franchisor websites, news articles, video profiles and testimonials. Ratings in each category are updated bi-annually, based on the results of 10 THOUSAND FEET’s ongoing Franchisee Satisfaction Surveys. Smartline, Mister Minit and Mortgage Choice top the poll for the year end 2011 topfranchise awards, with Kwik Kopy and Mr Rental coming in strong and landing in the top five. Kwik Kopy was a strong performer, moving from 6th to 4th from the last survey period. Rounding off the top 10 are Snap-on Tools (6th) and Anytime Fitness (7th), who moved up the ranks, with Snooze (9th) making a return to the Top 10. Gutter-Vac (8th) is a new entrant to the awards with Signwave coming in 10th.

AWARD CRITERIA The key criteria taken into account by include: • Renewal: intention of franchisees to renew their agreement beyond the current term & 10 Thousand Feet Head of Intelligence Ian Krawitz

• Recommendation: willingness to recommend a franchise to friends and colleagues

34 Business Franchise Australia and New Zealand

• Financial: salary and return on investment franchisees feel they can receive

• Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them

• Passion: how passionate franchisees are about the brand, product or service they offer

• Support: examining levels of support offered by the franchisor

• Opportunities: whether franchisees feel there are opportunities to expand their business within the system

10 THOUSAND FEET is a strategic marketing intelligence company working closely with clients in retail, franchise and distribution channels, assisting them to increase their customer base and retain their best customers through strategic work, market research, planning, consulting and tracking. Web:

Phone: 02 8080 7544 Email: Continued on page 36.

FR A NCHISE AWA R DS Overall Top 10 - sept 2011 How Many Franchisees In Australia

How Many Units/ Locations In Australia*




Rank Company name



Mortgage Choice




Mr Rental



Mister Minit Australia, - HR Manager / National Franchise Manager Maria Walton and CEO Mark Rusbatch

2 4

6 7




Mister Minit Kwik Kopy





Snap-on Tools








Anytime Fitness Snooze


60 50

95 70

*This refers to the combined number of business units owned and operated by the company and its franchisees. & 10 Thousand Feet Head of Intelligence Ian Krawitz and Smartline Executive Director Joe Sirianni

Kwik Kopy Australia John Post - Senior Manager Training and Development, Sarah Emms- Marketing Manager, David Bell -CEO

Mortgage Choice CEO Michael Russell

Anytime Fitness Australia, Master Franchisor Australia Justin McDonell and General Manager David Ciantar

36 Business Franchise Australia and New Zealand


With franchises, it’s actually success you want to replicate.

If you’re considering a franchise, our specialists are here to help. Investing in a franchise can be both personally and financially rewarding. At BNZ, we’ve been working alongside franchise owners for decades. Over time, this vast experience has been channelled into a range of franchise solutions that can enhance your profitability and efficiency – everything from finance to personalised banking services. So remember, starting a franchise business for yourself doesn’t have to mean by yourself. Talk to us today.

0800 955 455 building Business builds Community builds Family


growing strong J

ustin McDonell and his sister Jacinta McDonell Jimenez launched Anytime Fitness, the highly successful USA franchise, into Australia in 2008. Since then it has become the quickest growing segment of the world’s fastest growing fitness chain. In just over two and a half years, Anytime Fitness has opened 100 clubs throughout the country, has sold its 220th territory in Australia at the beginning of August, and has further rapid expansion in the pipeline for 2011/12. This phenomenal growth saw Anytime Fitness debut at number 46 in the BRW Fast Starter Awards for 2011. With their wealth of experience in the franchise industry, Anytime Fitness are regarded as market leaders. Having started from only a handful of gyms, and growing to their current position of 100 clubs, they are experts at evaluating and managing both the upsides, and possible downsides, for potential franchises joining a franchise system. This includes all stages of the growth process for the franchisee.

financial performance is even more crucial on growth.” And for franchises with 300 plus franchise units, David states, “Our projected number of sites within Australia is 300350, so understanding the parameters of our projected territories and the further development potential is crucial for all of us to identify. “Site selection is by far our most important factor in expediting club openings. Internally, we have ensured that this support function is well aligned with our sales and operations teams.” Anytime Fitness believes weekly reviews are an important step in the growth process - as important as the time lines to actually

For small start-up franchises (under 20 units) David Ciantar, General Manager for Anytime Fitness, comments, “When new franchisees join a franchise group that has less than 20 sites, there is always the instance where they will question the franchise system. On the other hand, these people can also be the biggest asset in terms of growth. They can easily be considered as ‘pioneers’ and drive system growth to a new level. “We at Anytime Fitness have certainly encountered this, with many of our first 25 franchisees having multiple sites in a relatively short amount of time. I have been personally impressed by the energy and commitment our franchisees have shown to becoming multi-site operators. We too are wary of our franchisees growing, ensuring they do this at the right time for them.” For fast growth franchises, at the stage of growing from small to large, David comments, “We are also conscious of our franchisees who do want to grow. It is important for our brand, and us, that our franchisees are completely profitable before considering a second or third site. With the approval of Westpac financing, the review of

38 Business Franchise Australia and New Zealand

opening a site. They have seen that the development application process for the business is crucial, as this concerns 24 hour trading, parking and general acceptance in the local area. The team at Anytime Fitness monitor new franchisees joining their system, the level of assistance they require in real estate and also assist with the club layout. The next step is working together with the franchisee towards a projected opening. If you are interested in owning your own Anytime Fitness franchise, please contact: Phone: 02 9415 3400 Email: Web:

Business Franchise Australia and New Zealand 39

Fr anch iso r A dv ice e xpert ADVICE

Serving up

success The advantages of Food Franchises


eople ask me what makes food franchising in Australia so successful. My answer is painfully simple - everyone’s got to eat. There is always going to be a need for food purveyors, and there’s always going to be an interest in flavours and tastes. So at first glance, going into food franchising appears eminently sensible.

But there are a million issues to consider, like how you are going to stand out from the next takeaway food enterprise, or the next cafe. You need to make sure that you can continue to attract your customers in an increasingly fickle dining environment. Business fortunes in the food industry are notorious, as they can fluctuate wildly due to many different reasons.

But what makes food franchising so powerful is that it is still possible to create a simple idea that is remarkably effective. By being clear-sighted, you can stand out in the marketplace regardless of how cluttered it is. With the rapid expansion of the franchising industry in Australia, and a recent PricewaterhouseCoopers report revealing the positive outlook for franchised businesses over the next twelve months, it’s no wonder the $128 billion Australian sector (in total) feels as if it’s sitting pretty. Franchises in Australia provide jobs to thousands of people and offer a myriad of opportunities to those seeking to run their own business, with the support of trusted franchise systems. Even though the world is facing uncertain economic times, all the signs are pointing to the value that being involved in a franchise brings. By buying into a well-respected food franchise, not only are you buying into a necessary sector, you are entering it with the support of an infrastructure behind you, taking at least some of the risk of owning and running your own business out of the equation. Food franchising is one of the few franchise areas where it is possible to be fleet and

40 Business Franchise Australia and New Zealand

“What we’ve learnt about running a successful food franchise is that franchising will take everyone, as long as you’re all working together.” Michael Logos, Founder, Crust Gourmet Pizza.

nimble when responding to trends and changes in tastes. There is flexibility for a food franchise business to respond to trends while still retaining its brand, its philosophies and its reputation; whatever that’s crafted to be.

Spotting the trends Once dominated by hamburgers and fries, the fast food industry in Australia has undergone a health kick in the past ten years. In our business, we saw this in 2001 when we opened our first Crust store in Annandale, in Sydney. We predicted that healthy gourmet food was going to be a hit. We also knew about the theatre of food, with all the fresh ingredients laid out before you in an open plan design, allowing you to see the pizza creators at work. This shift towards healthy eating has been helped along by the growing awareness about the nutritional content of takeaway food – people care about what they are picking up on the way home from work. Most consumers are now making a conscious effort to eat a balanced diet. We made the most of the opportunity to change the idea of pizza as a fatty, chunky food. By seeing the trends and knowing where things were headed, we created a simple idea for a food franchise. And we’ve remained committed to this set of brand values ever since. Knowing what’s happening next in the food

world has its benefits when you’re in food franchising. As trends change, so should products and flavours. Combining this with stringent product and quality control, and working the relationship you and your franchise have in the community, allows you to utilise these unique dynamics of the food franchise industry to your advantage. But getting the balance right between having a strong brand, and being flexible enough to go with the flow is tricky. Making sensible product and menu changes are important to reflect the flavours of the day and take into account the community’s sense of what is on trend, but you also don’t want to mess with what your customer knows you for. Watching trends and staying ahead of the curve in regards to what our tastebuds want works for our brand, because we’re about continually improving and developing. Letting your franchise products stagnate without development, can signal comfort and confidence - think McDonald’s fries and burgers, where the flavour stays the same year in and year out, and people return because of it. But stagnation can also mean your products run the risk of becoming outdated to your customers. Think of the Chiko roll, which seems to have all but disappeared from our takeaway environments. Being seen to be on your toes, always improving or changing ingredients and flavours does keep people coming back for

more. This is particularly true when change is part of your brand’s philosophy. Our own philosophy is to always seek quality ingredients in order to deliver a restaurantstyle, delicious pizza experience – and this means constant revolutionising. We recently overhauled our menu to add an expanding number of sophisticated flavours and tastes. New ingredients have found their way into our recipes because they help to give our business an edge, and this is something our market knows and appreciates about us. However, we remain true to our well-loved offerings, ensuring our consumers are satisfied in the knowledge that they can return again and again, purchasing their familiar favourites. Keeping our menu updated also means that our franchisees are satisfied, as the flexibility with our range means we consistently have a wide product range available, keeping their own individual businesses fresh. Becoming part of a franchise, particularly a food franchise, means you’re joining an organisation which represents a network of smaller businesses, all offering an agreed level of service and quality that your customers come to know and appreciate. The secret is getting the brand right for the franchise at the start, and then sticking with it. If you are joining a brand that is secure, deviation will work against you. Even if you’re getting bored with the way your brand feels, don’t be tempted to shake it up.

Business Franchise Australia and New Zealand 41

Fr anch iso r A dv ice

Working with your network Being part of a franchise is like being part of a large family. There are always going to be those who are passionate and permanently involved, wanting to shape the direction of the business and assisting in its evolution. Then there are other franchisees that are content to operate independently, and don’t require much oversight or guidance. What we’ve learnt about running a successful food franchise is that franchising will take everyone, as long as you’re all working together. Being in the food industry means all of our staff and franchisees must be able to cope with the fast pace. They must understand, and work with the stresses and strains of, the immediate nature of food service. If your brand also prides itself on always providing fresh, quality ingredients, this adds another set of high standards to meet, and another set of pressures to respond to. Every franchise operation has to choose franchisees with care. Every operation is looking for those individuals who epitomise their specific brand values and vision. But in the food franchise industry this has added dimensions. In food service, franchisors are looking for a tenacity that goes beyond simply running a business. Food service is a volatile industry at the best of times, and fortunes change dependent upon times of year, weather as well as economic flux. To succeed in food service, you need to have a strong passion for hospitality, for service and for customer experience. We like to think that in operating a franchise system, we’re giving the best possible people the best possible opportunity to succeed in an industry where restaurants and cafes are opening and closing every week. In order to be successful, Crust has had to work hard to make sure that our network runs like clockwork. We have had to make sure that the people we have chosen to be part of our expanding Crust family really understand the needs of our brand and of our business.

We choose our potential franchisees with real care, as they are not just running a business; they are also responsible for living out the brand values of our company. This should be true with any food franchise system you investigate.

Being involved in the community There is just something about running a food franchise that puts you at the heart of the community. Takeaway food can be the guilty pleasure, the night off, the special treat. It can be about bonding and sharing, or just filling an immediate need. Whatever the reason for purchasing, the fast food franchise fills a special place in a local region. Food franchises already start ahead, and well-recognised food franchises are held in even higher regard in a local community. This means that there is already a sense of goodwill, and an automatic customer base to call on. People do feel a sense of ownership over their local outlet, and this passion is pretty much restricted to food and takeaway operations. Other franchise operations may find it takes a little longer to get established and recognition of their arrival in the community a little slower. Food franchising is one of the most developed sectors in Australia, and there is a great deal of heritage and experience to draw from, making it a valuable business investment to consider. The security that a trusted franchise system can offer is far greater than going into the food industry alone.

Effort reaps rewards Food franchising is not easy. Running a food service business is also not easy. The industry is full of risks and highly publicised failures. But with a well-recognised and

42 Business Franchise Australia and New Zealand

appreciated brand, clear values and vision for the business, a strong franchise model and, all importantly, a simple idea; it is possible to run a successful and highly profitable food service business. Michael Logos, Crust Gourmet Pizza Bars CEO, founded Crust alongside his cousin Costa Anastasiadis, Crust’s Managing Director. Michael’s role as Crust CEO sees him responsible for brand development and marketing for the Crust franchise, which now comprises more than 95 stores around Australia. Crust Gourmet Pizza Bars recently placed 5th in BRW’s 2011 Fast Franchise list, based on store and revenue growth. For more information on Crust Gourmet Pizza Bars franchise opportunities contact: Phone: 03 9514 4000 Email: Web:

Masters in pavement maintenance Seal your financial success

CRACKMASTERS are leading the way in  pavement maintenance. Becoming a CRACKMASTERS franchisee will  provide you with multiple opportunities  including: Â&#x2039; Â&#x2039; Â&#x2039;   Â&#x2039; Â&#x2039;     Â&#x2039;   Â&#x2039; Â&#x2039; 



The best part: ground-floor and innovative  VWWVY[\UP[`/\NLTHYRL[WV[LU[PHS^P[O commercial accounts already in place.


focus : bEDSHED e xpert ADVICE



edshed is a well-established specialist bedding and bedroom furniture franchise with a long history of satisfied customers and successful franchisees. The first Bedshed store was opened in Western Australia in 1980 and the company began franchising two years later. From its humble beginnings selling waterbeds, Bedshed has grown into the major player it is today, with 40 stores across the country and 27 franchisees. The company is now committed to expansion on Australia’s east coast. Unlike its competitors, Bedshed is in the unique position of being able to expand its store presence without impacting negatively on market share of its existing franchisees. In fact more stores means more brand equity which adds value to each franchisee’s business. Bedshed is currently embarking on a push to expand its presence within Australia’s eastern seaboard states and is specifically looking for franchisees in Tasmania, Victoria, New South Wales and Queensland.

44 Business Franchise Australia and New Zealand

options and bedroom furniture. The company is now focussed on growing their presence to become a truly national retailer. They have their eyes firmly focussed on growing the number of franchised stores, their customer base and their profile within Australia’s eastern seaboard.

Almost half of Bedshed’s stores are in Western Australia (the company’s home state), with the remainder in Victoria, New South Wales, Queensland and South Australia. Bedshed is looking for franchisees who are committed to working collaboratively with a franchisor to secure their business success. They are not looking for those who simply want an ‘investment opportunity’, but people who are prepared to take an involved and passionate approach to their business. All franchisees would be confident in the knowledge that there will always be a demand for quality beds and bedroom furniture. Bedshed’s product selection has continually evolved to suit the needs and preferences of their customers. They offer customers a combination of national brands and exclusive products, with styles to suit nearly every taste. At a business level, Bedshed’s franchisees have genuine input into the business and that’s why, for example, the company has a unique imports program that allows franchisees to participate in product selection. Franchisees are encouraged to go on overseas buying trips, giving them an opportunity to help select products and forge closer relationships with other franchisees around the country. The Bedshed franchisees are taking charge of their future and achieving their desired lifestyle - whether that means the flexibility to collect the kids from school or the financial freedom to holiday in Europe. New franchisees don’t necessarily need experience in the bedding industry or even

in retailing, but this type of experience will certainly help them to slide into the role more easily. Bedshed is a committed partner in their franchisees’ business success. It’s a two-way street – they genuinely want and welcome input from franchisees and provide them with comprehensive support, training and specialised advice, offering all franchisees a proven structure. Franchisees also have the flexibility to draw on the advice and expertise from Bedshed’s experienced management team, along with the chance to tap into the wisdom of their fellow franchisees on an ongoing basis. Not surprisingly, some existing franchisees are purchasing additional stores, which shows the confidence in the brand and the franchise system. Multi-site ownership confirms that the support is in place for franchisees to succeed and grow.

For new and potential franchisees, Bedshed does its homework and uses a number of proven tools to identify the best possible locations for new stores. Franchisees benefit from Bedshed’s extensive property expertise. The business has a comprehensive network plan to ensure only the most suitable locations are sourced. Once a site has been chosen, Bedshed supports the new franchisee through the entire process of setting up their new Bedshed store. The National Business Development Manager works with the franchisee and the specialist design team to ensure the optimum store layout. By joining Bedshed, you are becoming part of an established brand, with the expertise and guidance to help you every step of the way. For more information contact Rod Parker, National Business Development Manager: Email: Phone: 0419 494 480 Web:

New franchisees can be confident in Bedshed as a business proposition with the franchise accredited by major banks including Westpac and Bankwest. Looking forward, Bedshed is actively working on expanding its presence on Australia’s east coast and making the brand a household name within this region. Bedshed is grounded by over 30 years of successful operation and passes this experience on to all their franchisees. Franchisees benefit from excellent income and capital appreciation potential. They enjoy national buying power and have access to a national advertising and marketing program. The long term success of the Bedshed brand means they are now a well-recognised and quality retailer of a wide range of bedding

Business FranchiseBusiness AustraliaFranchise and New Australia Zealand 45

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46 Business Franchise Australia and New Zealand

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WWW.FRANCHISESELECTION.COM.AU PHONE 1300 FRANCHISE (1300 372 624) Business Franchise Australia and New Zealand 47

focus : SN A P- O N TOOLS

Strength in support Snap-on Tools reveals that a strong support system develops true business leadership

Steve Marsh, Snap-on Tools Franchisee


n the highly competitive franchise market Snap-on Tools has continued to differentiate itself from its competitors through a consistent commitment to supporting not only its current franchisees, but also new business prospects and the automotive industry in which it prospers. In a first for Australia, Snap-on has launched the Snap-on Credit Program; an initiative that provides financial support to prospective franchisees who are experiencing difficulty in receiving business loans from major financial institutions. Despite Snap-on Tools having accreditation under the major banksâ&#x20AC;&#x2122; franchise specific loan programs, potential franchisees have found the loan process increasingly difficult. The Snap-on Credit Program provides a complete finance package for a new franchisee with a minimum down-payment of $37,000 â&#x20AC;&#x201C; making a Snap-on franchise affordable for anyone contemplating small business.

48 Business Franchise Australia and New Zealand

Snap-on Inc, the US based parent of Snap-on Australia, has its own finance company that has provided finance to new franchisees in North America, Canada and Europe for many years. The introduction of this program to Australia and New Zealand commenced earlier this year, with the first pilot franchisees having recently started trading. New Snap-on Tools franchisee Steve Marsh, the first person to use the Snap-on Credit Program in Australia, said, “Trying to get a loan from a bank to start my business turned out to be an absolute ‘spider’s web’. Using the Snap-on Credit Program meant I could get a stress-free loan quickly, from someone who really understands my business.” The Snap-on Credit Program enabled Steve to cover essential business start-up costs including a new custom built Snap-on mobile store and product inventory. These can be provided to a new franchisee through a number of different business loans and payment plans which are all specifically designed to integrate with the Snap-on business plan and cash-flow model. Ajit Ponnambalam, Managing Director of Snap-on Tools Australia and New Zealand, said, “This program will allow us to invest in and support people who we see as being ideal candidates for a Snap-on franchise but are facing financial obstacles in starting their business. They can join Snap-on knowing they are getting a loan from a company that genuinely wants them to succeed. “We think the fact that the security for the loans is limited to the assets of the franchise, rather than say, the franchisee’s house, demonstrates the level of confidence we have in our franchisees and in this program being a profitable and successful venture. This, combined with a quick and efficient application process, will prove to be a substantial incentive to prospective franchisees,” continued Mr Ponnambalam. In addition to this substantial commitment to supporting prospective franchisees, Snap-on Tools is also deeply committed in its support of encouraging growth within the automotive industry – an act which can be recognised through the existence of the Snap-on Tools Apprentice of the Year Award. The Apprentice of the Year Award looks to celebrate excellence amongst third and fourth year auto electricians, motor mechanics, spray painters and panel beaters.

Entrants compete on their ability to excel in their chosen field and are judged by industry experts including legendary car builder and three-time Summernats Grand Champion Howard Astill; qualified representatives from Snap-on Tools Australia and Street Machine Magazine; as well as the 2010 Snap-on Tools Apprentice of the Year award winner, Wayne Grima.

automotive industry’s future and will ensure that high levels of trade skills are retained locally.”

Steve Jones, National Sales Manager for Snap-on Tools, said, “The Apprentice of the Year Award recognises the vital role that young people play in the industry. Apprentices are a fundamental part of the

For more information please contact Nick Hudson:

With a passion to not only succeed, but to share success with its Snap-on franchise owners, customers, and the industries in which its products are used, Snap-on Tools continues to set the benchmark for Australian franchises.

Phone: 1800 762 766 Email: Web:

Business Franchise Australia and New Zealand 49


e xpert ADVICE

World Franchise Council and Asia Pacific Franchise Confederation Meeting in Manila


he World Franchise Council (WFC) is an association of 43 National Franchise Associations whose purpose is to encourage international understanding and cooperation in the protection and promotion of franchising worldwide, with the Asia Pacific Franchise Confederation (APFC) being the grouping of those Associations in our region. For the next two years, the Franchise Association of New Zealand (FANZ) holds the role as Secretariat of the WFC.

• acknowledge that franchising, with its multiplier effect in terms of enterprise creation and job generation, has the power to produce the needed sustainable jobs that can provide a better future for hundreds of millions of individuals all over the world

FANZ Executive Director, Graham Billings, said that at the joint meetings of these two bodies in Manila in late September, the important role that the franchise business model can play in the economic development of countries, as well as the opportunity to become agents of social change, was high in the list of agenda items.

• underscore the crucial role of franchising in the development of micro, small and medium enterprises (MSME), the advancement of home-based businesses and the empowerment of women

As a result of this, he said, the representatives of all the franchise associations present at the meetings agreed on a joint communique which will be sent to stakeholders all over the world. The Communique reads: We, the members of the World Franchise Council and the Asia Pacific Franchise Confederation, representing various national franchise associations, gathered in Manila, Philippines on 19 to 22 September 2011 for the meeting of the said council during Franchise Asia 2011: • express deep concern with the continuing global economic uncertainties, which continue to impact negatively on the lives of billions of people across the planet • realise the need for an economic instrument that will produce jobs and means of livelihood to those severely affected by these challenging times

• note that with more than 30,000 franchise systems generating at least two million business enterprises worldwide, franchising is a proven business strategy worldwide that can have immense positive impact on the global economy

• realise the need for public-private partnership and cooperation to bring about social and economic development in the community of nations • confident of the role that the Asia Pacific Franchise Confederation and World Franchise Council, the umbrella organisation of national franchise associations from all over the world, can play as the global voice of franchising Hereby declare that:

1. Franchising – with all its advantages as a tried and tested business model – can become a global tool to create millions of businesses and hundreds of millions of jobs.

2. Many countries have recognised the advantages of franchising and have adopted policies which actively support new franchise business ownership. However, other countries have overlooked the proven opportunities for driving business ownership and employment through franchising. 3. Given the important role of MSMEs in

50 Business Franchise Australia and New Zealand

Graham Billings, Executive Director, Franchise Association of New Zealand.

the economic activity of any nation and the recognised role of franchising in MSME development, governments all over the world are urged to establish an environment that will promote the growth and development of the franchising sector.

4. An environment that is conducive to the growth and development of franchising requires the support of the banking and financing sector; hence governments should – as the case may be – encourage banking sectors to support franchise financing and thus promote economic growth.

5. A strong and constructive relationship between the government, the banking sector and the franchise sector will prove to be a necessary and powerful mechanism to provide concrete economic stimulus to economies worldwide. 6. This relationship shall work to achieve far-reaching economic and social benefits particularly in the areas of MSME development, opportunities, wealth creation, advancement of home-based businesses and empowerment of women, among other benefits.

7. The long term benefits of this relationship can be readily achieved only if Governments take urgent positive action.

WE DECLARE OUR FULL COMMITMENT to contributing to these goals and cooperating with each other and all relevant stakeholders—including governments, financial institutions, business organisations, funding agencies, academia and individuals—with the intent to carry this declaration toward providing feasible long-term solutions to the lingering global economic malaise and toward providing a sustainable means of ensuring economic vitality all over the world.

“I am committed to continue the development of FANZ as a strong Association…” David Foster, Chairman of the Board, Franchise Association of New Zealand.



avid Foster is a specialist franchise lawyer with Harris Tate in Tauranga and a champion of franchising around the country. He was first elected to the Board in 2004 and served as Vice Chairman from 2008-2010. His election to the Chairmanship at the Annual General Meeting earlier this year was the first time that the Chair has come from outside the Auckland region. David said after his election, “I am committed to continue the development of FANZ as a strong Association and partly as a result of my regional experience, I am keen to see the reinvigoration of regional branches in all parts of the country to enable franchisors and franchisees to access local expertise.” David was the FANZ co-ordinator in the Bay of Plenty for some years and recently re-established the Waikato branch. With Wellington now meeting regularly, the imminent restart of the Christchurch branch and discussions underway in Taranaki, FANZ regional representation will become much stronger during his Chairmanship. As the new Chairman, David endorsed the work that had been done by the Board over the previous two years to develop high standards for affiliate members. He said, “At the October meeting of the Board, work culminated in the approval of new standards for affiliate membership. These will require members to demonstrate commitment

through attendance at FANZ events where opportunities for increasing their franchising knowledge take place.” He went on to say that this would be a first step on a pathway to ensure that those seeking assistance from professionals in the franchise sector receive proper advice. In keeping with a focus on education and knowledge, David said that the Board fully supports the programme of research initiated by the joint Massey University of Auckland and Griffith University of Queensland Franchise New Zealand 2010 survey. The preparations for the 2012 survey are underway and, once again, FANZ will be the principal sponsor of the survey. ”It is important,” he said, “that we maintain the momentum of quality research into the franchising sector and that we continue to build a biennial picture of franchising in the way that Australia has over the last ten years. In this way, stakeholders in the sector will be able to monitor the development of New Zealand franchising whether as participants, government departments or academia.” The Franchise New Zealand 2012 survey will again coincide with the Australian survey and provide valuable trans-Tasman comparisons with their highly regulated environment and New Zealand’s selfregulated one through the FANZ Codes. “Improving educational opportunities for potential and current franchisees

is an important role for FANZ,” David commented. “We will be looking at holding franchise seminars around the country during the next year and we are also very interested in the possibility of developing an on-line course for potential and existing franchisees that will be available through the FANZ website. This is a resource that is currently available in Australia and it could prove equally as valuable here.” After many months of research on government assistance schemes for small business growth around the world, FANZ has now started a campaign to encourage the next government to develop a Small Business Growth Scheme for New Zealand and through it provide increased opportunities for budding franchisees to obtain bank finance. “Whilst the General Election has temporarily interrupted our programme of advocacy,” David said, “we had several useful meetings with MPs from both major parties prior to its start and we received undertakings to look more closely at the wealth of information we provided on the successful operation of such government schemes around the world.” As FANZ Executive Director, Graham Billings, reports in this issue, the potential for franchising to both stimulate economies and act as agents of social change to provide opportunities for the less well-off sectors of communities is being recognised by many countries.

Business Franchise Australia and New Zealand 51

PROFILE : lolly p ot z



ollypotz is now the largest online gift company spanning across Australia, with forty three franchises in Australia and three in New Zealand. Lollypotz are gifts that replace flowers – they are all made of chocolates and other delicious sweets. Lollypotz was created to provide gift services on a daily basis across Australia and New Zealand. The concept was developed based on the model of Interflora, where products can be purchased in one State and delivered the same day in another.

the NSW/ACT Franchisee of the Year (Less than 2 Staff).

Lollypotz is a nationally recognised award winning business. Rosemary Harmata, who owns two franchises in the Sydney CBD and Chatswood, was awarded the 2011 Winner of

Rosemary, who is a mother of three young children, says, “Being recognised with this award on a national level was the highlight of my career. It has given me the work/life

Louise Curtis, founder and CEO of Lollypotz, has been awarded, two years running (2010 and 2011), the NSW/ACT Franchise Woman of the Year. This is great recognition for a great business and great systems. Lollypotz was also recognised at the recent National FCA Awards in Melbourne, with both Rosemary and Louise winning the National Runner-Up Award in each of their categories.

balance that I have always hoped I could have.” Rosemary goes on to say, “It’s a great testament to the support that I have been given by Lollypotz and a great testament to our product and service.” Lollypotz offers both home based business options, as well as shop front options – really the choice is up to you! In a very successful marketing strategy, Lollypotz and its parent company have recently secured the online gift hamper contract with Myer. Lollypotz’ CEO, Louise Curtis, says, “We are very excited to be working with such a strong and iconic Australian brand. This is such a huge development for us and our franchise owners!” The Myer orders will be processed centrally through a website and 1300 number that is Myer-branded. Once the orders are received, they are sorted geographically and distributed to the relevant franchisee - who makes and delivers the bouquet. Lollypotz has invested heavily in technology and provides systems which are state of the art and which support franchise owners every step of the way. The systems allow each and every franchise owner to run their own business and have all the information, reports and documents at the tip of their fingers. Lollypotz offers great support with staff based in Sydney, Melbourne and Canberra. What more could you want in a business… great product, great systems and great support. You will need to have a love of chocolate though! With franchises from Hobart to Cairns and Fremantle to Auckland – they have got the gift hamper market covered. For more information in relation to a Lollypotz franchise contact: Phone: 1300 565 597 Web:

52 Business Franchise Australia and New Zealand

Chocolate Bouquets

2011 west pac awa r ds

2011 Westpac FCA Excellence in Franchising



irman fca cha

n giles - stephe


he Franchise Council of Australia honoured the ‘Best of the Best’ in the franchise sector at the 2011 Westpac FCA Excellence in Franchising Awards Gala Dinner on October 11.

The event, one of the most anticipated on the franchise calendar, was held in the Grand Ballroom at the Sebel Albert Park and attended by more than 500 people. It was a night of celebration for many franchises – as they were recognised for their systems, their franchisees, their marketing strategies and commitment to social responsibility – as well as other categories. The awards held at state and national level each year represent the pinnacle of franchise achievement and are a celebration of the hard working teams and individuals in the industry. Chair of the independent judging panel, Professor Andrew Terry, from University of Sydney Business School, said the calibre of this year’s award winners was extremely high. “All of this year’s winners have certainly set the bar very high for others in the franchising sector to try and emulate. To all those that didn’t win, the awards process still enables people to have a very good look at their businesses and see where they can improve moving towards the coming year. In essence, everyone who enters these awards is a winner,” Professor Terry said. The Franchise Council of Australia is the peak industry body for the $128 Billion Australian franchise sector - representing franchisors, franchisees and suppliers/advisors.

54 Business Franchise Australia and New Zealand

the winners Established Franchisor of the Year

Franchisee of the Year â&#x20AC;&#x201C; more than two staff

Winner: Hairhouse Warehouse

Winner: Kevin and Joanne Gooch - The Coffee Club Midland Gate WA

Runner-up: PoolWerx

Runner-up: Anthony Smith - Mortgage Choice, Cheltenham Vic

Emerging Franchisor of the Year

Franchise Woman of the Year

Winner: Appliance Tagging Services

Winner: Belinda Sugars, Mortgage Choice

Runner-up: Mad Mex Fresh Mex Grill

Runner-up: Louise Curtis, Lollypotz

Multi-unit Franchisee of the Year Winner: Carolyn and David McManus - The Coffee Club, Qld

Franchise Executive of the Year

Runner-up: Irene and Ian Hughes - PoolWerx, WA

Winner: Cameron Graham, ANZ Mobile Lending

Business Franchise Australia and New Zealand 55

2011 west pac awa r ds

Field Manager of the Year

Supplier of the Year

Winner: Andrew Walker, PoolWerx

Winner: Silver Chef

Runner-up: Judd Sandwell, Chicken Treat

Runner-up: Whirlwind Print

Contribution to Franchising

Franchisor Social Responsibility

Winner: Derek Sutherland, ICON Law

Winner: Hairhouse Warehouse

Runner-up: John O’Brien, PoolWerx

Runner-up: Zambrero

Franchisee Community Service Winner: Dean Mackie - McGrath Estate Agents, Mosman, Northbridge and Neutral Bay NSW

2011 Franchise Hall of Fame Inductee Winner: Noel Carroll, Founder Michel’s Patisserie

Runner-up: David and Belinda Clarke – Bakers Delight, Stirling SA

Franchisee of the Year – less than two staff

Excellence in Marketing

Winner: Fiona Edis - City Farmers Dogwash, Como WA

Winner: The Coffee Club

Runner-up: Rosemary Harmata - Lollypotz, Chatswood and Sydney CBD NSW

Runner-up: Hairhouse Warehouse

International Franchising Winner: ActionCOACH Runner-up: Keen to Clean

56 Business Franchise Australia and New Zealand

PROFILE : chicken t r eat

WHAT A TREAT! Their Story The Chicken Treat story, along with that of its owners, Australian Fast Foods, is a classic Western Australian success story. From humble beginnings in Perth in 1974, Chicken Treat has grown into one of the West’s largest fast food chains. The amazing success of the Chicken Treat brand is thanks largely to the vision and hard work of two Italian families. In 1974, Frank Romano started Chicken Treat in Western Australia, introducing the public to a more ‘Mediterranean’ method of cooking and seasoning chicken. With the help of his brother Joe, this single shop grew quickly to 39; and by 1988 Chicken Treat had become Western Australia’s leading Fast Food group. At the same time, on the other side of the country, Nick and Phil Tana founded and rapidly grew the Big Rooster Chain into a major force in the Fast Food industry. In 1989, these two groups joined forces to form Australian Fast Foods Pty Ltd (AFF) and continued to market and develop the Chicken Treat brand – focusing on Western Australia. The Chicken Treat brand now has over 100 stores throughout Western Australia and are now expanding in Queensland and Tasmania. The brand serves over six million customers each year, and turns over

Cut out our great deal

more than fifty million dollars annually. The team at Chicken Treat work hard to build and maintain strong relationships with key suppliers, ensuring a consistently high level of quality and consequently, customer satisfaction. The franchisee selection process for Chicken Treat has evolved from years of experience. Successful franchisee traits include having a sound understanding of business principles such as budgeting, controlling costs, stock and cashflow, understanding their local market and the importance of marketing and promotion. As their business is about people, great franchisees are those people who are effective communicators, who enjoy the art of selling and are great at motivating their teams.

Their Franchisees The most successful operators are often motivated by the challenge of owning their own business and taking control of their financial situation and future. They actively work in and on their business and are involved in the daily operations. To help their committed franchisees, Chicken Treat has a highly experienced and dedicated Support Centre (comprising local marketing, operations and training teams) to deliver top-level support and advice to company owned and franchised stores alike. They have a dedicated Franchise Business Development Manager, who will conduct regular reviews on the operation standards of your store and work to keep you focused on your business plan to ensure your goals are being met.

2 Chicken Rolls & 2 Regular Chips


$ 95 Boronia Heights Shop 3, Middle Road S/C 3800 6822 Springfield ;PWX8;XZQVOÅMTL;Y]IZM;+ 3381 8666 Tingalpa Shop 1B, 1534 Wynnum Rd, Twin Park S/C 3390 4170 Hand coupon to cashier to redeem offer. One coupon per customer. Not valid with any other offer, discount or promotion. Offer valid at listed Chicken Treat stores only. Offer valid until 27.11.11.

Chicken Treat franchisees benefit from the expertise and experience of dedicated support teams including franchising, marketing, human resources, property and operations. Chicken Treat really

stands out from the crowd with their highly creative and effective marketing, strong branding, product innovation, tailored training programs, extensive support services and access to prime locations. They assist in the identification, construction and development of all stores using their approved suppliers. When you become a Chicken Treat franchisee, you are joining an industry leading brand. With decades of experience behind the Chicken Treat brand, you will benefit from their proven commercial, marketing and operating systems. The best proof of success is to hear from the franchisees themselves. Marcus Delany, a multi-site Chicken Treat franchisee, shares his story of success with Chicken Treat. “I sort of fell into franchising. I was a Manager at a store that became available. I have stuck with it because it suits my business plans,” Marcus stated. When asked about the best reasons for being part of the Chicken Treat brand, Marcus said, “The main benefits are in group marketing and brand strength. These add to the top line and the value of the business.” Marcus was not new to Chicken Treat, but felt he needed help with the business side of things. “As I was previously in the industry I was familiar with the system. I mostly needed assistance in growing the business. On-going, we rely on the franchisor to support us with successful marketing programs and negotiating better COGS.” It has been hard work, but the efforts have paid off for Marcus. “My company runs seven franchises and I employ an Operations Manager so I don’t have a lot of day-to-day contact with the stores. My time is spent now in growing my business, supporting other franchisees and the brand. At the beginning of the week I spend time with administration then spend the rest of my time in developing better internal, group and LAM systems,” remarked Marcus. “I have plans to build the company to 10 stores by 2013. We’re on track to meet this goal.” If you are interested in becoming part of this successful brand, contact Neil Soares, Franchise Development Manager at: Phone: 0409 161 516 Email: Web:

58 Business Franchise Australia and New Zealand


For franchise opportunities please call Neil 0409 161516 or email CT00205398 Franchise Ad A4 FINAL.indd 1

17/10/11 9:18 AM

financial A DV ICE

“Planning for the future is the only way to ensure you get there.” Warren Sare, National Partner, BNZ Franchise Banking.

Planning Ahead Why not having a business plan now might mean you don’t need to worry about having one next year


t is no secret that in business, success does not happen by accident. If haphazard planning techniques become a bad habit of business owners, they may also become their greatest downfall. In the franchising sector, it’s no different. New franchisees can get caught out for not having a proper business plan as they feel safe in the knowledge that they are part of something ‘bigger’. This reliance on being part of a franchise system can be dangerous. Franchisees are still business owners in their own right. Their particular franchise could potentially be affected by many differing variables based on location, market, size, startup capital and much more. Therefore, every franchisee’s business plan should be different.

Why you need a business plan Experience tells us businesses that endure the tests of time are linked by one common factor - a solid business plan. Before you sell your first widget, or serve your first customer, it is essential that this is documented. It is your blue print for success, so refer back to it frequently as it will help keep you on the right track.

If you have yet to receive funding for your franchise venture, a business plan will likely also be required by your financial institution when you approach them for a business loan. Talk to your bank or other finance lender about which template they’d prefer used to help you through the process. A business plan will help you make decisions in the best long-term interest for your business. A good business plan should act as the seed from which your business will grow – it need not be long and complicated, but it should provide your business with a direction, taking into account all the variables and external factors that affect your business.

What’s in a good business plan? A business plan should not be an afterthought – it should be the first thought. The best thing to do before you start planning ahead for your business is to do your homework and get advice. And the first place any franchisee should look for advice is their franchisor. A good franchisor will have developed a generic business plan for their franchisees, which can be modified to suit their local business requirements and personal goals.

Some franchisors keep a business plan template mainly focused on acquiring finance. This is a good start if you can get your hands on it, and will be exactly what the potential lending institution wants to see. When you are setting your business goals, make them clear, measurable and time specific. Ask yourself: What am I selling? Who will benefit from my service? What will make my business different? What returns do I want? Where do I want to be in six months/one year/ten years? It is important to gain insights into the economic, geographic and business environment you are entering. This will also help you establish and refine your goals. Undertake a SWOT (Strengths Weaknesses Opportunities Threats) analysis of your business, and seek the advice of a business planning professional, such as an accountant or BNZ Partner, for more research and insights. If you’re not comfortable building your own business plan, speak to an expert and make the investment on getting one done professionally; alternatively, undertake a business education course that can equip you with the necessary skills to build your own plan, should you wish to head down this path. Continued on page 62.

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financial A DV ICE

Specifically, a course like BNZ Partners’ Strategic Planning could be an invaluable tool while in the fledgling stage of your business when you’re looking down the road at where you want to be in the future. When developing your plan consider the operational side of your business as part of your plan. Who will you employ? Will you need suppliers? What equipment and processes do you require? It can be difficult to pin-point every detail of the day-to-day operations of your business, but the more you plan, the more successful your business operation will be. Imagine your ideal business set up, and what it involves. While you might not be able to start with 100 staff and state-of-the-art offices, you can most certainly plan your way there by setting goals to allow you the growth to get there. If you don’t currently have a business plan, chances are you don’t have a marketing plan – so while you have been scraping through by word-of-mouth or luck with establishing your customer base, without a marketing plan you will find it hard to grow your business and keep up with your competitors. Consider your market and who you are competing with for your customers’ attention. Many business owners enter the market with no idea what they are up against. It pays to know about the business in the next suburb offering the same service only at a better price. This is where speaking to a local professionals with an understanding of your business environment can really be beneficial.

Your goals and objectives Your personal business objectives and overall aspirations will impact completely on your business, so you also need to include these. If your plan is to accumulate a certain amount of wealth in X years, then your business plan will be your blueprint on how to get there. Perhaps you’d like to own multiple sites in order to achieve greater

profits at a faster rate; or perhaps you’d like to be a ‘multi-site operator’ to achieve your personal business management career goals – working on your business rather than in your business. All these elements should be documented.

Communication is key Be proactive and engage with your franchisor from the start. It’s in their best interests for you to have a great plan for your business – as ultimately it’s their business, too. See what they think, listen to their recommendations and best of all find out what other franchisees are doing well and what their plans look like. Depending on the franchise system, your franchisor may have processes in place for you to get this information direct from the franchisee. Alternatively, use franchisee networking days to gauge this information from your fellow franchise business owners. Your franchisor will probably want to work with you on certain aspects of your business plan to make sure that your business goals are in line with the direction of the entire system. There may be certain guidelines to adhere to and also support that you might not be aware of. Your franchisor should also be able to give some solid insight as to what financial targets are achievable. Whist you are new to the franchise, there may be many more that have gone before you and so financial forecasting should be a little easier for your business, over a start-up or single business. Constant and ongoing communication between you and your franchisor as well as you and your fellow franchisees is key to business success. Learn from their mistakes and emulate their successes.

Grow your business with a business plan A business plan that incorporates financial planning and succession planning will help your business grow, as you will have

identified your businesses strengths and used them to your advantage. Trading cycles, costs, cash-flow and any pending crisis will have been planned for, making your business much more resilient and prepared for the challenges of the market. It is important to get support and advice from your business peers and experts who have an in-depth knowledge of finance and business. Planning for the future is the only way to ensure you get there. While your franchisors and fellow franchisees can help with your planning and assist you with information to back up your planning, having a good, documented business plan is ultimately up to you. Your money and your success, is your responsibility. Time and time again, history and research prove that a great business does not happen by accident. And although luck and timing play a part in most cases, there is also a good deal of planning upfront and along the way that paves the way for business success. Important note: BNZ has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances. *The views expressed in this article are the writer’s own and do not necessarily reflect those of the Bank of New Zealand*

Warren Sare is National Partner – BNZ Franchise Banking. He is responsible for the BNZ’s team of franchise bankers and for the ongoing accreditation of franchise systems across New Zealand and managing key professional relationships. BNZ’s Specialist Bankers understand franchising and can offer franchisees and franchisors a flexible and competitive finance solution to help their business prosper. For more information please contact Warren Sare: Email: Phone: 09 976 6326 Mobile: 029 222 0430

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TAKEAWAY THAT’S TAKING OFF For a franchise that’s going places you’ve just gotta go Oporto.

1986 Bondi Beach: a time when fluoro was big, hair was bigger and budgie smugglers weren’t just for toddlers and those blokes that tell you to swim between the flags. And just metres from the sand of Australia’s most iconic beach, it’s where a man by the name of Antonio ‘Tony’ Cerqueira was opening the doors of the very first Oporto store.

Oporto’s General Manager, Jamie McKaughan, says it’s a success story that has no plans for slowing down any time soon. “Opening an average of 15 stores a year has ensured we’re one of the few brands to have been named among BRW’s ‘Fast Franchises’ every year since 2004.” This continued growth is something that Jamie puts down to a number of factors. “Obviously it all starts with our product, and we’re as committed to providing our customers with high quality, great tasting food today as Antonio was when he started Oporto 25 years ago.

Inspired by the flavours Portuguese homeland, authentic grilled chicken and secret recipe sauces gained a loyal following.

of his Tony’s burgers quickly

Tony didn’t know it at the time, but that was really just the beginning. Over the next 25 years the Oporto brand would grow from that single store to become one of Australia’s largest and most successful food franchises, serving more than 15 million customers every year. And it’s not just Australians who are hooked on the authentic, unmistakable flavours of Oporto’s fresh-grilled chicken and sauces. Today Oporto has over 142 stores across Australia, New Zealand, China and the USA.

“But we’re also committed to creating a real partnership-style relationship with our franchisees and providing them with a really high level of support across all areas of the business.” Jamie says they’re always on the lookout for motivated people to join the franchisee team and share in Oporto’s growing success. “We’re constantly reviewing new site opportunities, and can offer a number of exciting store formats and locations throughout Australia.” Oporto has come a long way from the days of its first store on Bondi beach, but the brand’s always stayed true to its unique Australian culture and proud heritage for serving up authentic, fresh, great tasting food. And with ambitious plans for growth backed by a proven recipe for success, Oporto’s future looks brighter than ever.


If you’re a passionate, motivated and energetic person who’d like to be a part of this dynamic and proven Australian franchise, contact us at or call our Franchising Team on 1300 727 129

FREE CAN OF 375ML DRINK with any burger purchase. Limit of one coupon per person. Not to be used in conjunction with any other offer. Valid at participating stores only until 31.12.2011. Sydney Football Stadium Store excluded.

OPO13423 Franchise Advertorial_297x210_Business Franchise Magazine.indd 1

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PROFILE : Stay Clean H ands



tay Clean Hands is an exceptional new franchise that offers hand sanitising solutions for businesses through exclusive areas across Australia. Strong demand and an attractive return on investment provide a lucrative business to savvy entrepreneurs. Conceived in late 2010, the hand sanitiser initiative is benefiting from the growing concern for commercial businesses to engage in healthy hand hygiene practises beyond the public bathroom. The battery-operated dispensers offer the latest in environmental design and touch-free technology, measuring the exact amount of solution into the hands of each user. With a modern look and silver finish, they are an essential component to every health-conscious business owner. Small to medium businesses have indicated a strong demand for Stay Clean’s hygienic services and solutions, for both their customers and staff. Interested businesses include food and grocery retailers, hairdressing and beauty salons, medical surgeries, chiropractic and physiotherapist practitioners and shopping centre management. Exclusive geographical territories are offered to franchisees based on business numbers and the franchise options starts at $80,000 including the initial franchise fee. As an example $80,000 affords around 150 dispensers, which includes solution stock to fulfil the service contracts at a specific usage rate, the franchise system, specific proprietary software licence, training program, centralised administration

centre that takes care of all invoicing, lead generation and business support.

Income guaranteed for dispensers of fresh business The Stay Clean Hands attractive proposition includes a fixed income for its franchisees, given that the service contract for each dispenser is a fixed monthly amount. Additionally the business model includes two other streams of income: the retail sale of dispensers and the sale of sanitising solution. In addition to the contracts fixed contract revenue, the sales of individual units and sanitising solution, franchisees are also able to capitalise on yet another stream of income – advertising space on the units themselves. The franchisor sources the possible advertising clients and then passes along part of the profits to both the franchisees and their contract holders. Or, if the franchisee has a sales lead for a possible advertiser, they simply pass this along to the franchisor, who then takes care of the rest. What does this mean? It means franchisees can approach new businesses and relate that not only is a hand sanitising unit beneficial for the health of their business, it can generate income for the business as well, making it a revenue producing product for both the franchisee and their client. The experienced team at Stay Clean Hands, headed by General Manager, Luis Nevares, has been actively delivering business proposals in order to secure state and national accounts. “We are offering an exciting lucrative franchise opportunity with an

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outstanding demand from the business community,” Luis announced. Franchisee support includes a lead generation program, a comprehensive website, centralised invoicing, reporting and administration of accounts and all corporate identity. Franchisees must be able to generate their own leads and sign service contracts with businesses in their area. “We provide distributors with direct advertising and marketing support in their specific area; however, we do not sign the contracts for them,” Luis explained. “Distributors must be extroverted operators who are comfortable delivering presentations and increasing clientele in their territory,” he said. Ideal individuals have an entrepreneurial mindset and relate well to people, with experience either in sales, or in owning/ managing a business. “Our first franchisee is already achieving significant success with contracts in place with various shopping centres, one of them part of a national chain. They have also managed to tap into the supermarket industry with contracts signed for the installation of hand sanitiser dispensers at the supermarket entrances by the trolley bays,” stated Luis. This proves the strength of the business concept and the demand for this innovative product throughout Australia. For more information on Stay Clean Hands contact: Luis Nevares Phone: 1300 769 967 Email:

e v i t a r c u L d n a g n i t i c x An E y t i n u t r po

p O g n i s i h Franc demand g n i d n a t s t u o with an

A business with three income streams all wrapped in one! Ask how now! Provide hand sanitising solutions for businesses and develop an exclusive area in your city. Some of the benefits that a Stay Clean Hands franchisee will enjoy include: The latest generation in touch-free dispensing  technology  Intensive training led by a motivated and dedicated  team of experts Lead generation from National Marketing Support

A flexible lifestyle; work and life balance Mobile business with strong buying interest from  businesses, government and community organisations  (large consumer market)    Competitive advantage through a unique product and  service offering 

Potential of National Accounts Opportunity for high financial success  Cost effective solution for the consumer at less  than four cents per use

Group advertising and marketing initiatives via steady SEO  (Search Engine Optimisation) Administration Centre: will support functions like accounts  receivable, debt collection, customer invoicing, call centre  for lead distribution from national accounts

Exclusive Marketing Territory Proven systems, support and ongoing group training

Register your interest online at or call 1300 769 967 working with:


PACK & SEND DELIVERS SUCCESS! PACK & SEND is an Australian retail franchise company with a business system that caters for new global demand, providing an unmatched level of flexibility, reliability and convenience to their customers. These opportunities also extend to international franchise ownership, allowing you to extend their reputable international delivery services across the globe. This franchise business is booming because they service a market with unlimited sales opportunities, have a low initial investment compared to other retail franchise businesses, offer high quality products and services and have high value franchise support services. PACK & SEND pride themselves on their commitment and support offered to their franchisees and believe this is essential to success. Lissa and Mike Smart, who purchased their PACK & SEND franchise in early 2009, are a shining example of the ability to excel and succeed in a franchise business within a short period of time, given the right level of support and a strong business model. After running their PACK & SEND franchise for less than two years, the couple were awarded the â&#x20AC;&#x2DC;Franchisee of the Yearâ&#x20AC;&#x2122; 2011. When asked about the award, Lissa said,

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“Franchisee of the Year was our singular focus and having won the ‘Rising Star Award’ the previous year, we knew we had the capacity and capability to win the top award. But how did they go from purchasing the franchise to winning the ‘Rising Star Award’ after the first year and ‘Franchisee of the Year’ in their second year of operation? Setting big goals and putting the time and effort into achieving these goals was the cornerstone of their success. Lissa was adamant that you must “adopt the ‘no limits’ culture and develop a relationship with every client, no matter how small the sale is. You never know who you’re talking to!” Lissa said it was also essential to “ask questions, always dig deeper because you will find some gems. Just service the pants off your customers – make your number one key performance indicator TESTIMONIALS from your customers. Love them (not just their money) and they will love you!” Lissa and Mike had been in the franchise industry, on the franchisor side of things, so they knew the commitment required to make a franchise location successful. “We had both had extensive experience of over 20 years in franchising, having operated a bedding franchise company based in WA that had around 40 stores nationally. “We were part owners of this company,

which was eventually bought out by a public company. We sold our interests and looked for new opportunities,” Lissa said. “We came to Sydney in 2007 and worked in corporate management roles until we decided we wanted to do something for ourselves and this led to us opening our own PACK & SEND business.” After purchasing the franchise, Lissa and Mike were extremely happy with the training they received, as well as the commitment from PACK & SEND for continued support. Lissa went on to say, “We undertook a three week intensive training programme with an additional one week of training on the job. We have a PACK & SEND consultant from Head Office allocated to our store for ongoing support.” Perhaps the best thing for the couple is the freedom and pride of ownership that comes with running their own business, while still having the franchisor for support. “We really enjoy working together. Operating your own business is very satisfying and stress levels are determined by us. We are really happy with the business and the lifestyle,” Lissa stated. PACK & SEND has a proven business model in place and Lissa said, “It is a brilliant system, follow it to the letter and do not try to reinvent the wheel – spend the time marketing your business.”

So what lies ahead for Lissa and Mike? They hope to go ‘back to back’ with the ‘Franchisee of the Year Award’ and in doing so build the business to a high level of sales and profitability. The awards have been fantastic for the two franchisees, however they also pride themselves on their loyal customers. According to Lissa, the best part of the business is “winning the top PACK & SEND award and the fantastic testimonials and referrals we get from our customers. “We had extensive experience as a franchisor and it is very satisfying that we have been able to perform at the highest level as a franchisee.”

WHY CHOOSE PACK & SEND? With over 100 retail stores around Australia, PACK & SEND is Australia’s leading packaging and shipping company. PACK & SEND has over 18 years’ experience in operating its proven business concept. They are a wholly Australian owned franchise company and are justifiably proud that the business compares favourably with the world’s very best franchise systems. PACK & SEND specialises in servicing gaps in the logistics market that other companies are unwilling or unable to service. The business has prospered because there is always a need for goods to move; creating valuable franchise opportunities for business

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owners in Australia and around the world. However, today’s logistics industry has dramatically changed with more goods being moved than ever before. The growth of trading through online sites such as eBay has been phenomenal. Hundreds of millions of goods are bought and sold every year on eBay alone and all those goods need to be packed and shipped. The PACK & SEND retail business system caters for the new global demand, providing an unmatched level of flexibility, reliability and convenience to customers. The franchise opportunities at PACK & SEND are booming, not only because they service a market with unlimited sales opportunities, but because they also have so much to offer including: • low initial investment compared to other

retail franchise businesses • high gross profit margin products and services • low staffing levels • low levels of non-perishable stock • business to business trading hours • high value franchisee support services • commitment to high profile national advertising and promotion

Extended International Franchise Opportunities PACK & SEND is the perfect international franchise; catering to the needs of customers in multiple worldwide locations. Not only do they extend their services in varying Australian locations, but are expanding

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overseas, with franchise opportunities available to suitable international partners. No matter where customers are located, goods needs to be transported in a fast, efficient and convenient manner. This is why PACK & SEND is a valuable international franchise, as they provide convenient services for customers and extensive franchise support for franchisees. All PACK & SEND franchises cater to global demand; providing profitable results via an unmatched level of flexibility, reliability and consumer convenience. If you would like to find out more about this exciting opportunity contact: Martin Lo Surdo Phone: 02 8778 5699 Email: Web:


Franchises for the Price of 1 Caption for here

Arguably Australia’s Most Successful Coffee Franchise is Opening the Door of Opportunity Again.

Caption for here Day One Profits from Existing Customer Base

Espresso Essential has won BRW’s Most Prestigious Franchise Awards of Highest Growth by Outlets and Highest Revenue for 3 Years in a Row. Research tells us that people like yourself looking for a Franchise with these 7 things in an ideal franchise… but many do not offer what Espresso Essential can, which is… 1) Unique Business Model: this is not selling cups out of a van! 2) Recurring Back End Income 3) A Great Product, Quality Built that You Can Believe In 4) A Solid Customer Base You Walk Into Day One of Your Franchise 5) Great Training and Support with a Wonderful Network of Over 110 People 6) Low Overheads 7) A Recognised Brand and Loyal Customer Fan Base That Love What You Do!

Caption for here Loyal Customers & Strong Back End Income

Well, Welcome to the Essential Brands Group (parent company) – where you not only get access to the Award Winning Espresso Essential Franchise, but also a Franchise Agreement with Australia’s Largest Slush Business, Essential Slush. Limited Territories Being Opened on this round of Franchising Include: • VIC • WA • SA • Qld

– Metro and Country areas available – Kimberley Region and Pilbara Region - Eyre Peninsula - Hervey Bay Area and Gladstone Region

Other areas available soon. Enquire now to get on the waiting list.

Now Serving Over 26 Million Drinks Per Year

If you genuinely want to explore the possibilities of being a part of this network of Franchisees, you need to submit your Expression of Interests now. There are limited territories available and expressions need to be submitted early for consideration.

Contact Franchise Department on 1300 304 151 Note - If you call and the lines are busy, please be patient.

Over 11,173 Locations Now Sold Australia Wide



SECURE YOUR FUTURE A FRANCHISE WITH A DIFFERENCE V.I.P. Home Services is indeed a franchise business. What makes this particular franchise so unique, however, is the fact that the franchisors are not only interested in seeing their franchisees succeed within the business, but are actually interested and dedicated to helping all their franchisees identify and achieve their personal and professional goals. Bill Vis, Founder and Chairman of V.I.P. Home Services stated, “We are not just about getting a new franchisee in. We want them to do well and we want to help them reach their goals.” For Bill, it is about showing people they have the potential to succeed, and giving them the assistance and guidance they need to get there. Every franchisee who joins V.I.P. has different reasons for choosing to become part of a franchise and different ideas of success. For some, it may be working three days a week to supplement another job. For others, it may be to work as a husband and wife team and have more time with the family. For others the goal may be to take on 20 employees and a turnover of more than $800,000 per annum (as one franchisee has done).

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V.I.P understands this. They are dedicated to helping all their franchisees achieve success, at any level, as long as the clients the franchisees have are treated well and taken care of. This means happy clients and happy, long time franchisees. As an extension of V.I.P.’s commitment to improving the lives and livelihoods of their franchisees, Bill and his team have now implemented a system whereby franchisees now have access to professional accountants and property managers. Franchisees who chose to do so can learn how to structure their finances to secure investment properties that generate income. Imagine, being able to buy a second house with the money earned from your cleaning business. It is possible and is being done by V.I.P. franchisees today.

A PROVEN SYSTEM OF SUCCESS As a franchisee, you want the assurance that you are signing on with a strong and proven system. V.I.P. started in 1972, when Bill Vis began mowing lawns to supplement his door-to-door sales job. When he started making more money mowing lawns in a day than most of his mates were making in a week, he knew he was on to something big. The company began franchising in 1979 in Adelaide and 10 years later expanded to all metropolitan cities throughout Australia.

V.I.P. was the original company to franchise into the lawn and garden industry in Australia, and remains one of the most wellknown and successful franchise systems in Australasia. They now have over 1000 franchisees across Australia and New Zealand and are now a one stop shop for lawn, garden and home care.

joining a franchise is knowing you have a system and team in place to show you how to start your business, develop your clients and achieve your goals.

Franchisees with V.I.P. provide services in garden maintenance and lawn mowing, home cleaning, commercial cleaning, carpet cleaning, window cleaning and exit cleaning / bond cleaning. V.I.P.’s franchisees are committed to providing customers with the ‘V.I.P. treatment’ for all of their service requirements.

“Franchisees are treated as individuals with V.I.P,” said Estelle. She believes you should not have a ‘one shoe fits all’ philosophy. When you join V.I.P., you become part of the family. They talk to you and get a clear idea of where you want to go and then help you get there.

V.I.P. NEW ZEALAND A CONTINUING STORY OF GROWTH AND SUCCESS With the success of V.I.P. Home Services in Australia, it was a natural progression for the franchise system to extend to New Zealand. Estelle and John Logan are the national franchisors for all of New Zealand, having joined V.I.P. in 1995. The couple started with a regional master franchise for Southeast Auckland and grew from there. From the onset, Estelle knew the system was strong and the model worked. She has never deviated from this as it has continued to prove successful time and time again. Estelle and John also have the same philosophy as Bill Vis in Australia, in that they are committed to assisting their franchisees in business development and mentoring. One of the greatest assets of

V.I.P. allows all their franchisees to plug into this system. This allows new franchisees to be up and running quickly, with the training and confidence to do their job well.

Estelle believes the home services industry is sometimes misrepresented. Joining V.I.P. is not about a cash in hand job, it is an opportunity to become a true business owner. “It is crucial that franchisees realise they are buying a real business opportunity.” Franchisees can join at a level they feel comfortable with and then expand and grow with the company. “We help our franchisees develop with us,” Estelle stated. “Once they are up and running, our role becomes more about developing their business acumen and guiding our franchisees toward opportunities they may never have imagined they could achieve.” V.I.P. Home Services, with 40 years of experience in Australia and 17 years’ experience in NZ – know they have a franchise system that works. The combined goal now is to attract more franchisees. The company is growing and currently have far more work available than available franchisees. It is a perfect time for those who are tired

or frustrated with their current job and have often contemplated going into business for themselves, but were perhaps not confident enough to take the first step. The hardest part is making the initial inquiry – from there, V.I.P. can help you every step of the way. In Australia, please contact: Phone: 13 26 13 Email: Web: In New Zealand, please contact: Estelle Logan Phone: 0800 84 74 96 Email: Web:

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Keys to buying a franchise

What should a potential franchisee look for?


here’s no doubt that aside from buying a home, buying a franchise is most likely the single biggest commitment most franchisees will make in their lifetime. It is staggering then, that many prospective franchisees don’t take the time to properly consider all the relevant factors. Ultimately, diligent research and evaluation will pay off. The following few pointers should help prospective franchisees find, evaluate and select the best franchise opportunity for them.

Fit There are more than 1,300 franchise systems in Australia covering almost every conceivable industry and business

sector. Amongst these, there is probably a franchise system or two that fits your work style, interests and passions. This is the first point you should consider – can you see yourself working in this business in five or ten years? Is it something you will enjoy doing? Answering these questions without a full understanding of the business could be a little difficult. However, you could gain a better understanding by working in the business for a few days. Perhaps the franchisor could organise this for you. In any case, you need to be sure the type of franchise system you are considering will keep you stimulated and excited. There’s nothing worse than owning a business that bores you silly!

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You ought to spend some time reflecting on your own personality too. Are you the sort of person who will cope well with being told what to do? Are you a rule follower? These are important traits and if the answer to either question is no, you ought to question whether a franchised business is the right business model for you in the first place.

Funding One of the earliest questions you should consider is how much you are prepared to invest in a franchised business and how that investment will be funded. Part of this consideration will undoubtedly be how much of the entry cost you will fund from your own resources and how much you will borrow.

“Be wary of franchisors whose processes are unprofessional. It says a lot about the franchisor.” David Stafford, Executive Consultant, DC Strategy.

It is important to check with the franchisor to see if they are accredited with one of the major banks. Accreditation by a bank can be highly beneficial to you. It means the bank in question may be prepared to lend you some of the establishment costs on an unsecured basis. That is, they may not require you to put up your family home as collateral against the loan. For most people, this would be highly beneficial. The banks are very selective about which systems they accredit. However, accreditation is no guarantee of success and you should also assess the potential for failure. Equally, just because a franchise system is not accredited doesn’t mean the system in question is bad – it may simply mean it hasn’t yet met the accreditation criteria.

Financials Your financial analysis of the franchise opportunity should be detailed and thorough. There’s simply no substitute for robust analysis and evaluation. The problem with most financial analysis of business opportunities is that it tends to be too optimistic. It’s easy to conclude that a business will produce great outcomes if your assumptions are optimistic. However, the best method is to be rather pessimistic when it comes to financial projections. Ask yourself what could go wrong? What you should be aiming to understand is the range of financial inputs that will produce a reasonable outcome. Then ask yourself how realistic that range of inputs is. Good questions to consider include:

• What do other franchisees pay for rent, labour and advertising?

from a business that is highly ‘family oriented’ may potentially be a better option.

• What’s the range of revenues franchisees in the network achieve?


• When do you achieve a payback of your initial investment? • Can you draw a market competitive wage for your labour? You should be looking for opportunities which produce competitive annual returns and return on investment even under some pessimistic conditions. By doing so, you will have identified businesses which are not overly sensitive to downturns in revenue or increases in cost base. You should also include a consideration of the asset value of the business – that is, what are franchises in the network selling for when franchisees decide to exit the system? Is that value a good return and does it meet your expectations?

Family Many people who enter into a small business don’t fully consider the impact of the business on family life. Most people underestimate the time required to operate a small business. There’s always something to do – staff members call in sick, suppliers don’t meet their commitments, revenue is down, etc. All these situations need your attention. For some people, a heavy workload is quite reasonable and won’t impinge on home life too much. For others, just a few extra hours at the office or shop will be highly detrimental to family life. Consider this carefully. Accepting a lower rate of return

This is one of the most critical parts of your evaluation – don’t overlook it or cut it short. Examine the franchisor in every possible detail. By law, franchisors are required to provide prospective franchisees with a Disclosure Document. This provides a significant amount of information, including the backgrounds of the directors and officers of the franchisor. Read these carefully! Find out the answers to questions such as: • Do these people have the necessary background? • What has happened to any other businesses they have owned or managed? • Have the franchisors been successful in the past? You should be looking for people who have extensive business experience and have owned or managed a number of successful businesses. Check into their backgrounds. Conduct searches on the ASIC website and others to help you understand who is in control of the franchise. This is an often overlooked area. Question whoever is conducting the recruitment meetings as to their backgrounds and those of the area managers and other support staff with whom you’ll have an ongoing relationship. One of the best insights you can gain into a franchisor’s thinking and behaviour is how they conduct the franchise recruitment

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process. Is it highly organised, efficient and professional? Is there a quality process? Is the franchisor insisting and checking that you are conducting your own due diligence? Be wary of franchisors whose processes are unprofessional. It says a lot about the franchisor.

Franchisees Listening to what other franchisees in the network have to say can be very enlightening. You should be looking for happy and contented franchisees – not disgruntled and unhappy business owners. Ask the franchisor for a list of franchisees (these should be in the Disclosure Document anyway) and contact several – not just one or two. Ask them about their experiences.

What would they say the franchisor does really well? What does the franchisor not do so well? Is the franchisor supportive and helpful or are they more like a policeman demanding compliance? How does the franchisor act when something goes wrong? Ultimately, the one question which could be more enlightening than any other is, ‘Would you recommend this franchise to your friends and family?’ Listen carefully to what the franchisee says in response to this question. You should be looking for a system in which the majority of franchisees are successful and would recommend others share in that success for themselves.

Failures The Disclosure Document should give you an indication of how many franchisees have left the system for various reasons. Part of your evaluation should be to contact some of those who have left to understand why – particularly if the Disclosure Document lists any terminations. Investigate these thoroughly and ask both sides what happened. As with anything, there are always two sides to every story – gather and evaluate both. Some franchisors may not be very willing to talk about the reasons behind terminations on the basis of privacy – ask them anyway. Are they avoiding the issue or is there a reasonable explanation? If you are considering a premises based franchise, the franchisor should provide you with the history of the site. Investigate this thoroughly. Treat any failure at the site with extreme suspicion. If you can’t find a satisfactory explanation – avoid that particular site.

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Finally It’s unlikely a franchisor would tell you not to conduct such an investigation, but they may hint or imply that you’re going a bit far. If that’s the case – run and run quickly. Such franchisors are to be avoided at all costs. By comparison, a good quality franchisor will respect and encourage your efforts to conduct a detailed evaluation of the franchise opportunity. Tell them upfront you intend to be very thorough and gauge their reaction. It pays to engage well qualified advisors to assist you in your evaluation. An accountant, lawyer and a business advisor, preferably all with franchising experience, are worth their weight in gold. Seek out quality individuals. It may cost a little more now, but will save you a lot of money and heartache in the long run. The decision to enter into a franchise arrangement could be a life-changing experience. The prudent franchisee will evaluate the opportunity from as many angles as possible. That way, the decision to proceed or not will be based on the best available information. For more than 20 years David Stafford has worked in key management roles and as a strategic advisor with leading organisations in Europe, Asia and North and South America. Covering a range of industries, sectors and businesses, David has worked with TXU, Telstra, Dulux, Bankwest, Repco and UTS, leaving an outstanding legacy of achievement. David leads the Melbourne consulting team at DC Strategy with a focus on the practical application of channel strategy and management as a key method of achieving sustainable business growth. Contact David at: DC Strategy Phone: 03 9615 7211 Email: Web:

Find a better work/life blend and enjoy your job every day with your own Hudsons Coffee franchise. Franchise opportunities are now available nationally. For more information on starting your own Hudsons Coffee franchise call Carly on 03 8631 7710 or visit

:HUHVRVXFFHVVIXO EHFDXVHZHUHVRIUHVK Since opening our first restaurant in Adelaide in 1984, Fasta Pasta now has 36 restaurants in our national chain. In December 2010, Fasta Pasta Mt Barker became our 15th restaurant in South Australia and with Blakes Crossing opening last July and Murray Bridge expected to start trading later this year, there’s no end in sight. The secret of our success is the quality and freshness of all our ingredients, especially our pasta, which is made only from the finest quality durum wheat. With an ever-increasing focus on health and nutrition, over the past two years we’ve been working with Nutrition Professionals Australia to analyse each aspect of every dish. Our menu now includes a range of 90% fat free dishes and we are hoping to extend this - plus we are working tirelessly on implementing a range of gluten-free dishes, which is currently being trialled at Fasta Pasta Mt Barker. Open 7 days for lunch and dinner, dine-in or takeaway, Fasta Pasta is perfect for a casual lunch, relaxed dinner or tasty takeaway. For more information visit FAS033



RASHAY’S SUCCESS leads to new franchising opportunity Rashay’s Cafe & Restaurant, a brand that works Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of ‘food fast’, offering low to moderately priced a-la-carte menu items from a range of seafood, steaks, chicken, pizza, pasta and café meals. It embraces the systematic approach of fast food without sacrificing the quality expected of restaurant meals.


Rashay’s dishes are made from the highest quality Halal grain fed meats and chicken as well as top quality seafood products.




An excellent franchising opportunity Offering new franchisees an operation concept that challenges the major players in the fast food business. Despite the comprehensive ‘menuzine’, all Rashay’s menu items have been created in a manner to allow the preparation of many recipe ingredients to be done ahead of time. No experience in the food industry is required for franchisees, as all the training and systems are provided. Front of house and Back of house operations are also provided with comprehensive training and tools, as well as a well-branded fit-out to ensure that the unique atmosphere and service can be recreated time and time again. Franchise opportunities currently exist in most locations in and around Sydney. Interstate inquiries accepted via expression of interest. Rashay’s have an experienced operations team to assist with set up, training and ongoing support. Rashay’s will provide full assistance to help choose sites and to negotiate site locations. Investment requirements starting from $300K+GST. For more information on becoming part of the Rashay’s family – go to


Cafe & Restaurant



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Caltex Franchisee_275x205mm.pdf 1 6/09/2011 11:47:37 AM


You may not be You aware may that not be Caltex aware Australia that Caltex operates Australia one of operates the largest one convenience of the largestretail convenience networksretail across networks the across the You may not be aware that Caltex Australia operates one of the largest convenience retail networks across the nation with both nation company with both and company franchisedand stores franchised operating stores predominantly operating predominantly under the ‘Caltex under Star the Mart’ ‘Caltex brand. Star Mart’ brand. nation with both company and franchised stores operating predominantly under the ‘Caltex Star Mart’ brand.

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the “best of the thebest” “bestinofAustralian the best” convenience in Australian retailing. convenience retailing.

We also congratulate our franchisees Rajesh Patel and Kate Stone from Caltex Star Mart Caboolture Qld, and

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LET’S EAT! Do you have any idea what Australians spend each year on food and liquor?


ccording to statistics drawn from government websites – we are happily giving up over $125 billion. Around 50 per cent of this comes from the retail food trade. It is no wonder that food outlets seem to continue to pop up everywhere we look – there is money to be made.

CHANGING TIMES Of course the term ‘retail food’ has changed, or at least evolved. What used to instantly conjure up thoughts of greasy burgers and fizzy drinks, now encompases everything from organic fruit smoothies to tofu wraps to gourmet coffees.

78 Business Franchise Australia and New Zealand

Times have changed. Health statistics have shown us that we should be much more aware of what goes in our food and what goes into our bodies. We have become much more health conscious, which leads us to demand more healthy alternatives when we go out for food and drinks. As our waistlines are shrinking (hopefully due to our very healthy food choices) in contrast our palettes are expanding. We are no longer satisfied with just tried and true Aussie fare. Oh sure, everyone loves their meat pie – but how about nachos, veggie pitas, sushi, noodles, Indian curry? Australians are now craving food from all corners of the globe – and the industry has had to respond.

Add to this the heavy influence of the food shows and competitions which keep such a large portion of the population glued to their tellies – and it seems everyone is a gourmet chef and a critic now.

MEETING CONSUMER NEEDS What does this mean for the retail food industry – in particular the franchise sector of retail food and drink? It means many things. It means that franchise systems have had to adapt and adjust to keep up with consumer demands. And consumers are indeed becoming more demanding. ‘Could I please have a large skinny latte, double shot of decaf espresso, with one sweetener, please?’ ‘I would like a multi-grain, toasted, veggie deluxe sandwich with no tomato, extra onions and three slices of tasty cheese.’ Sound familiar? Clever food franchise systems have not shunned from this new consumer attitude, they have welcomed it. The franchisors have flowed with the times and added, adjusted and improved their offerings to meet the needs of their customers.

GLOBAL CRAVINGS The expanse of flavour preferences has only enhanced the industry. As the cravings for Indian, Thai, Mexican, Spanish, European and other country flavours expands – it only means more room for more varieties of outlets. Often this can mean an increase in the total price of the goods sold, but if you ask successful franchise owners, they will tell you that people will pay more for a top quality product that is made exactly how they want it.

DON’T FORGET THE SPECIALTY STORES Choosing from the number of restaurant style franchise systems may be tough enough, but don’t forget the specialty stores. As a population, we don’t just want to go out for dinner, or bring dinner home. We now spend a great deal of time (and money) visiting coffee shops, or waiting for our favourite coffee van to pull up to our office, we meet at chocolate shops, juice bars and gelato shops.

The change in consumer desires also gives the potential franchisee more options as well. Potential franchisees can now look at the large number of retail food options available, the choices for the type of retail food specialty desired, the size of the investment desired, the number of hours needed to successfully run and profit from the business, and the return on investment desired. Once again, the consumer is ‘demanding’ choices – and the food industry is responding.

Business Franchise Australia and New Zealand 79

feature cont. invite you to do your own investigations into the company. Are they eager for you to talk to existing franchisees? If at any point you feel pushed, rushed, bullied or even ignored by the franchisor – it is time to consider walking away. So if you are not quite ready to jump in to the full menu concept, there are still plenty of options available.

CHOOSING WISELY Given the growing industry, the customer demand and availability of so many systems to choose from, which one do you go with? Don’t go with your impulse, that would be your first mistake. First decide that you are interested in the food retail business. Then get with your family and make sure they are interested in the food business – this is important not to overlook – as you will be spending a great deal of time in your new business. You must then get with your franchise banker and put together a realistic sum of money you can afford to put into this new venture. This will most likely weed out some systems quite quickly – as the larger, more well-known food names come with a hefty price tag. They are strong, tried and tested and have proven success stories – but you must truly be able to afford to buy into this. Once you have an amount in mind, you can begin to shop around. Are you looking for a particular area? Are you looking for a particular type of food or drink? Are you looking for a premised based business, or a mobile unit? You will be able to narrow down your search, but don’t rush. If you get to your short list, it is time to take the focus away from the product and direct all your attention to the franchise system and the franchisor.

Hopefully, though, the franchisor will be professional, honest and open. The next step is to meet with several existing franchisees. These are the folks on the ground. It is all good and well to have all the manuals in place and have the franchisor tell you how great and successful the business may be, but the franchisees have the real story. Visit them in their place of business, ask questions, ask their employees if they enjoy working there. One of the great things about researching food franchises is that you can simply drop in and eat. Be a random customer, visit several locations. Is the food good? Is the service good? Is it consistent from one location to another? Do the employees seem happy? Do the customers seem happy? All this research may make you full, but it will arm you with the knowledge to know if you are making the right choice at the right time.

GET COOKING If it all goes to plan, you will be entering a thriving, albeit ever-changing industry. Despite the ebbs and flows of the food industry in general, one things remains true – a man’s gotta eat. So don your apron and start whipping up something in the kitchen…or making the perfect cappucino or serving mouth watering gelato!

KNOW THE FRANCHISOR The franchisor holds the key. The management system, the operational procedures, the leasing agreements, the contracts, the fees…all of these have been generated by the franchisor. Is this a person you could work with, work for? Check the franchisors background – is it solid? Meet with him or her. Do they seem to be a person of integrity? Do they answer all of your questions openly and honestly? Do they

80 Business Franchise Australia and New Zealand


food retailers in this issue: aussie farmers Bucking Bull Cafe2u Caltex Chicken Treat Fasta Pasta Gelatissimo Gloria Jeans Hudsons Coffee Lava Carts Lollypotz Nandos Nightowl Convenience Oporto Rashays Red Rooster RP Vending Se7en skewerz Sumo Salad Schnitz Taco Bill The Coffee Club Wokinabox

Australia is a world leader in franchising. Worth $128 billion a year, the Franchise Council of Australia states that â&#x20AC;&#x153;Franchising in Australia is amongst the most dynamic & progressive business sectors in the economy. It is a recognised & reputable way of doing business in Australiaâ&#x20AC;?. s5NIQUE HEALTHY@!SIAN&RESHCONCEPT sSTORESOPERATINGIN7! 3! !#4 1,$ s%XCELLENTTRAININGPROGRAMPROVIDED s/NGOINGSUPPORTFROM.ATIONAL3UPPORT/FlCE and other stores


For more information on a wokinabox franchise opportunity, contact us on 1300 859 989 or visit

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gainst a background of fashion retail failure, Australia’s food franchise industry is stable and continues to grow. All you need to do is take a walk down your local high street to see the proof. Whether it’s ice cream stores, burger chains, smoothie and juice bars, coffee shops or bakeries, there’s no doubt the food industry is big business. Franchising has grown rapidly in Australia, with the industry today being reportedly represented by around 71,500 system units that contribute $131 billion in sales of goods and services to Australia’s annual GDP. The food franchise industry is one of the largest sectors of franchising and has an established history of success. So for those entering into the food marketplace with a food franchise, you can generally rest assured that this is a well-travelled path with rewarding results for franchisees that are willing to put the time and effort into building their own successful food business. Running a food franchise has numerous advantages over other types of franchises,

or even establishing your own brand. The single biggest benefit you get with a food franchise is that people will always need to eat. While some concepts will be just fads, generally basic foods and treats do not go out of style. Many of Australia’s food franchises offer quick, easy and relatively low cost offerings which make them attractive to consumers. The food business is also a relatively recession-resilient type of business to be in. In uncertain economic times, treat food franchises rarely have to worry too much. While no business is totally recession proof, food businesses in general, and fun treat food businesses, have a steady flow of customers who still enjoy treating themselves to a meal outing. Studies have shown that when times get tough, people tend to spend more on treats to keep their spirits up. A trip to the movies with the family may be outside the budget during tough times but this isn’t the case with a trip to the ice cream store. There’s also no denying food franchises are in high demand. As we all become more

82 Business Franchise Australia and New Zealand

time poor, a larger percentage of people are choosing to eat out. With the high volume of traffic some food franchises see in one day, there is opportunity for growth with a business of this type. Additionally, while other franchises are struggling in the face of the online retail boom, there is little risk of losing sales to online shopping with a food franchise. While I’m sure there would be many consumers who would love online shopping to cross over into all areas of retail, you can’t order and send an ice cream, burger or kebab in the post… and a juice or smoothie truly cannot be sent by Australia Post. Food is one industry which will always need the bricks and mortar of traditional retail. Franchised Food Company (FFCo) owns four food brands - Cold Rock, Pretzel World, Nutshack and Mr Whippy. All four are part of what I call the ‘fun treats’ industry. The fun and unique nature of the brands has been a large contributing factor to their success. Everyone is always looking for a fun and unique food offering, so it’s important to take this into account when looking to buy

“Everyone is always looking for a fun and unique food offering, so it’s important to take this into account when looking to buy into a food franchise.” Stan Gordon, Managing Director, Franchised Food Company.

into a food franchise. When considering a franchise, ensure you look for something different or risk being lost in the busy food retailing crowd. The last thing you want is to become yet another coffee or sandwich brand, without being able to offer the consumer something original. It’s important to look to the examples of several American systems which have either not been so successful, or indeed failed in Australia, and learn from their mistakes. Brands such as Krispy Kreme, Starbucks and even Baskin Robbins didn’t have the ‘wow’ factor or a strong point of difference, or the ‘Australian taste’ to ensure success in this market. When looking to buy a food franchise, you must buy one which you are genuinely passionate about. Love chocolate? Then consider a chocolate franchise. Can’t get enough ice cream? Then of course the answer is Cold Rock! You have to love the brand and the product you’re offering and buy into something you can identify with. You have to be passionate about the offering and customer experience and be able to connect with your staff and customers. If you don’t believe in what you’re selling, then you can’t expect your staff or your customers to either. Buy the dream, but beware of franchisor inexperience, overpromise and unrealistic expectations. In FFCo’s experience, the biggest challenge when it comes to recruiting franchisees is finding the right people with the right attitude. Franchisees must be willing to work hard, have a passion for the product/ service and not just come into the business as a ‘counter retailer’. The ideal franchisee is one who has a good personality and is able to interact and connect with customers to give them a

memorable experience. The franchisee must also have a good awareness of the stores in their local market. Some of the biggest mistakes new franchisees make when entering the food industry is having an unrealistic expectation when it comes to their return on investment. While food franchising can reap big rewards, as with most things in life, it’s something that takes time, dedication, lots of hard work and commitment. It’s important to be realistic about profit and return on investment. Your COGS (costs of goods sold) may be low, but you must consider elements like waste, staff labour and hidden rental, which are often higher than you think. Other mistakes franchisees make include not getting to know or be involved in the local market, failing to understand the product or the service they’re offering and just not getting what makes the target market ‘tick’. Again, this comes down to doing your homework. It’s not all about what the community can do for your business, but what your business can do for your community. Sponsor your local netball or local footy team, get involved with a local charity, join the local chamber of commerce or donate to a local school event. The community supports us, so as business owners it is our duty to give back. When you’ve figured out what food franchise suits you and you’ve committed to putting in the hard yards, it’s time to start asking the hard questions of the franchisor. What are the benefits of joining the system? Consider what they offer in terms of training, marketing, operations, purchasing power and economies of scale. What is the franchisor’s background, past success, understanding and knowledge of the brand and industry it operates in?

What are the growth plans for the business? Each franchise has its own financial requirements and the costs are different for each company, so it’s also important to ask questions regarding upfront costs, royalties and marketing fees. When buying a franchise, you are not the only one that determines whether or not you succeed. The quality of the company that stands behind your franchise matters, so before you spend your money, it’s important to ask the right questions and ensure you understand the franchise system inside out before making a commitment. Starting a food franchise has many considerations to it, including picking a great location, making sure you meet health codes, setting yourself up with the necessary equipment (which of course you can purchase second hand) and ongoing costs. The rewards, however, for buying a food franchise in Australia can be huge. Just make sure you do your homework. Stan Gordon is Managing Director of Melbourne-based Franchised Food Company (FFCo). Stan is an experienced franchisor with hands on experience in advertising and marketing. He successfully established several franchise operations in Africa, most notably the Pies for Africa group. Franchised Food Company, or FFCo, owns the popular food brands Mr Whippy, Pretzel World, Cold Rock Ice Creamery and Nutshack. It is Australia’s biggest multi-system, non-listed franchisor which deals in the ‘fun treats market’. Contact: Phone: 1300 00 FFCO (1300 00 3326) Email: Web:

Business Franchise Australia and New Zealand 83



umoSalad was developed by Luke Baylis and James Miller. After spending a couple of years abroad in the USA, surrounded by doughnuts, shakes and super-sized fries, Luke and James decided they would create a healthy yet delicious eating alternative for all Australians.

such as kiosk, in-line, café concept and small express locations in high foot traffic locations. SumoSalad’s expansion will be focused on regional shopping centres, high performing sub-regional shopping centres, strip locations, airports and entertainment precincts.

significant savings. This in turn increases profits for all franchisees. Potential franchisees have to be a good cultural fit with SumoSalad. They are looking for energetic, fun, customer service orientated people who love to eat good, healthy food and are passionate about the products. SumoSalad is looking for someone who is eager to contribute to the brand and its success. They want franchisees who look forward to building a successful business and will take every action to see this happen. The franchisee must be willing to work in the store 40 hours per week and roster themselves on during the busiest periods, as ultimately they are responsible for the business performance.

The idea was primarily to offer fresh ‘design your own’ made-to-order salads that were nutritious, satisfying, delicious and convenient. The name they chose was SumoSalad, to reflect their large and filling salads. 2003 saw the opening of the first SumoSalad store on Liverpool Street, Sydney CBD. It was an instant success! People couldn’t get enough of the green stuff and it wasn’t long before customers were queuing out the door and down the street for their SumoSalad fix. With continued demand for a healthy and convenient fast food alternative, the rest is history with stores opening throughout Australia as well as internationally. SumoSalad now has 78 franchisee stores and six company owned stores in Australia. They also have two stores in New Zealand and operate Master Franchise territories in UK, UAE and Singapore, with further expansion planned for Indonesia and Malaysia. By the end of 2016 they have a targeted growth of 150 stores in Australia and New Zealand. Stores will be in various forms

With SumoSalad’s extensive growth strategy, now is the perfect time to come on board as a new franchisee. New franchisees have the opportunity to use their entrepreneurial skills whilst taking advantage of proven systems and procedures. Purchasing a franchise business provides a greater opportunity for success rather than establishing an independent business. Franchisees learn all facets of operating a successful SumoSalad store by undertaking a four week training program. During this time they learn skills such as product merchandising, stock control, local store marketing and business management. The franchisor also offers a strong support system ranging from operations, training, product development, marketing and business planning. They assist their new and existing franchisees every step of the way to ensure each franchisee has the knowledge and confidence to succeed. Due to the size of the franchise network, SumoSalad has access to bulk buying power in relation to the supply of products and store establishment costs which provides

SumoSalad has an extremely successful business model, as such their franchisees must be willing to adhere to these systems. The franchisor encourages positive and constructive feedback from franchisees, and is more than willing to make improvements based upon franchisee feedback. However, sticking to a system that works is essential. Continuity of the brand and the product is what has made SumoSalad so successful. SumoSalad franchisees have a proven track record of managing staff to maximise performance and dealing with customers to ensure they are satisfied and happy. They are motivated by success, understand the importance of analysing data, reporting and setting and achieving budgets. SumoSalad believes these core traits are vital to franchisee success. In the end it is a partnership and both parties should be excited, motivated and eager to succeed. It is this commitment that has enabled SumoSalad to grow and expand into the internationally recognised brand of today. For more information on a SumoSalad franchise contact Graham Streeter: Phone: 02 9569 7866 Email: Web:

84 Business Franchise Australia and New Zealand


healthy prof its! Healthy fast food phenomenon SumoSalad is now recruiting, weâ&#x20AC;&#x2122;re looking for energetic & passionate franchisees to join the team. If youâ&#x20AC;&#x2122;re hungry for success & have what it takes to dish up our delicious food, then we want YOU! Great franchising opportununities are available right now! Contact Graham on 0418 870 920

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“The two major factors you should take into account when you buy a business are risk and return.” Tim Kilham, Director, Lanyon Partners



ou have taken the courageous decision to buy a franchise business – let’s assume it’s a retail store – and you have even identified the store you think you would like to buy. The question is, how much should you pay? Or, put another way, is the asking price fair? The first point to note is that the purchase price is probably negotiable. It almost certainly will be if you are buying a business from an existing franchise owner, and it may be if you are buying a new business from the franchisor. Never be afraid to offer less than the asking price –the worst that can happen is that the seller says no! You also need to know whether the transaction is subject to the goods and services tax (GST). Usually when you set up a greenfield site (open a new store), the transaction will be subject to GST. So, if the contract price for a greenfield site is $275,000, including the plant, equipment and franchisee fee, you will get 1/11 of that amount ($25,000) back when you lodge your first activity statement. The net purchase price will be $250,000. On the other hand, if you buy an outlet from an existing franchisee for $275,000 and the sale is as a going concern, which it is likely to be, there will be no GST refund and the net purchase price will be $275,000. The two major factors you should take into account when you buy a business are risk and return. These two factors are inter-related.

The more risky you perceive the investment to be, the greater the return you should expect. If you invest your money with a little known financial institution, you would expect to earn a higher rate of interest on your deposit than on a similar deposit with one of the big banks – because the perceived and actual risk is higher with the little known institution. Similarly, some franchise businesses are more risky than others. What are some of the factors that make one franchise business more risky than another franchise business? • A franchise in a newly established system is likely to be more risky than a franchise in a well-established system. • A new store in a particular system is likely to be more risky than an established store in the same system the profit and sales levels of the new store are unknown. • Overseas franchise systems who first start opening stores in Australia run a higher risk, as there is no guarantee that what worked overseas will work here. There are many other potential risk factors, including the period of the franchise agreement and the period of the premises lease agreement. You should be aware that in many cases when you buy a business from an existing franchisee, you acquire the right to operate the business for the remaining period of the initial franchise agreement. You do not necessarily get a new, full term. This affects both your risk and return. The greater the risk, the greater the return

86 Business Franchise Australia and New Zealand

you should expect, and therefore the lower the price you should pay. If the return is $80,000, then you would expect to pay $400,000 - if your required return is 20 per cent. You would expect to pay $320,000 if your required return is 25 per cent - a lower price (a higher return), because the business is more risky. Your calculations on the return on investment should be done after allowing for a fair salary for the work you do in the business. For example, if you work in the business and you would pay an employee $40,000 for the work you do, then the return of $80,000 mentioned above should be the return in addition to your salary of $40,000. You should be paid for the work you do AND you should get a return on your investment. Tim is a Director of Lanyon Partners Chartered Accountants and heads up their franchising practice. Tim has provided advice to, and acted for, many franchisees and franchisors and is particularly active in advising on the purchase and set up of franchise businesses. Lanyon Partners has three divisions – tax and business services, financial planning and insurance broking. They provide a unique blend of professional services that enables their clients to plan, build, manage and protect their wealth and assets. Contact Tim at: Phone: 03 98616140 Email: Web:


â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d definitely recommend Ovenu to any potential franchisees. Itâ&#x20AC;&#x2122;s a great business with massive potential. There is a great work/life balance and it puts you in control of your own destiny.â&#x20AC;? â&#x20AC;&#x153;There is a fixed fee so you know exactly what your outlay is, everything you need to start trading is included in the franchise fee - all you need to purchase is your Ovenu van. The franchise model is very simple; itâ&#x20AC;&#x2122;s great for those who want to take control of their life as you get back what you put in.â&#x20AC;? Matt Chambers, NSW State Director


â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve never had so

much fun at work!â&#x20AC;? Clare Williams, Owner Operator

Work in your community Low entry cost High Potential If you too would like to work with children  and independently own and operate your  own sKids Out of School Hours Care  (OSHC) franchise, then call the award  winning team at sKids on (08) 8272 8488.

Safe Kids In Daily Supervision

working with:




ustralians take great pride in their country. Aussie Farmers Direct is a company which is committed to supporting local farmers and giving them a fair go. Australian farmers have just survived the country’s worst drought on record, only to be hit by floods, locust plagues and supermarket price-setting that is beyond their control. The services provided by Aussie Farmers Direct benefit all Australians. By providing a delivery method to homes, the company allows farmers to get their products directly to their customers and Australian consumers benefit by having fresh meat, dairy and produce delivered free of charge to their doorstep. They work closely with Aussie farmers and suppliers to offer fresh, healthy and delicious, 100 per cent Australian grown, made and owned food to everyday Australians. Just like in the good old days, Aussie Farmers Direct currently delivers to more than 130,000 homes in major cities across six states of Australia. The demand for the services provided by Aussie Farmers Direct is growing. This means locations and opportunities for new franchisees. Australia has one of the most concentrated retail sectors in the world. Through our network of more than 200 local franchisees we are taking on the big guys in David & Goliath proportions, standing against foreign ownership and imported food. Being an Aussie Farmers Direct franchisee gives you the chance to be a part of this growing network of Australians helping Australians. Bruce Smith, an Aussie Farmers franchisee, came upon the company when he was searching for a new career path. Formerly an engineer, Bruce sold measuring equipment

for his previous company for over 12 years. He was very interested in the food delivery concept and saw Aussie Farmers Direct on the internet. Bruce discovered there were franchises available in South Australia and gave the company a call. After Bruce made his initial inquiry, the response was quick. Bruce said, “Aussie Farmers called me back the next day and arranged a meeting. We went through all the information and all the options.” Bruce went away and reviewed all the information and decided it fit his requirements, both financially and personally. From there everything moved very quickly. Bruce said, “We just had enough time to buy our ute and we were off delivering. “Aussie Farmers helped with all the first customers to get us going,” Bruce noted. All calls for orders are placed through the central website and then each franchisee develops their run from the clients booked in on the website. Bruce said that initially the customers were provided by Aussie Farmers, but it was up to him to start building his own customer base. Many of the new customers are referrals

from existing clients who love the delivery service. Bruce then does some cold calls, visits schools and attends local events to find other new customers. As the second franchisee in South Australia and having only purchased his franchise one year ago, Bruce is focused on building his customer base. He has already hired someone to assist with the night delivery runs and now spends three days a week working on building his customer base and the other two delivering his products. Bruce is happy with his new line of work and said, “I would definitely recommend it if someone is wanting to do their own thing. You find yourself seeing your wife a lot more!” Aussie Farmers are looking for people like Bruce, individuals who are ready for a change of pace and wanting to become an integral part of their community. For more information please contact Aussie Farmers Direct: Phone: Email: Web:

1300 MILKMAN (1300 645 562) darren.young@aussiefarmers.

88 Business Franchise Australia and New Zealand



Each week our network of Aussie Farmers Direct milkmen deliver to nearly 100,000 homes across Sydney, Canberra, Brisbane, Perth and Melbourne. And now we're coming to Adelaide! With our unique, fresh, 100% Australian milk, bread, farm fresh meat and fruit & veggies, itâ&#x20AC;&#x2122;s no wonder our franchise is growing at a rate thatâ&#x20AC;&#x2122;s turning heads - ranked 1st in the BRW Fast 100 2009, and 1st in the BRW Fast Franchisees 2010. You too can share in the success. 2XUIUDQFKLVHVRIIHUH[FOXVLYHWHUULWRU\Ă H[LEOH hours and great income potential - not to mention the satisfaction of being an important part of your local community.

Business_Franchise_1.indd 2

7RĂ&#x20AC;QGRXWKRZWRMRLQWKHIUDQFKLVH team, call Aussie Farmers Direct on 1300 MILKMAN (1300 645 562), or email MDVRQKDQQV#DXVVLHIDUPHUVFRPDX

1st place as recognised by BRW Magazine

13/12/10 1:05 PM

, a convenient life

Sites now available accross


and selling fast

Tenure 12 years (6 x 2 years) ROI Guaranteed minimum income on Fuel Commission Easy to Learn 5 week induction and ongoing training support Exclusivity Affiliated partnerships (e.g: MYER one) Support National promotional program Proven Model Established fuel and trading results

This is an opportunity to join one of Australia’s largest independently owned and operated fuel companies with over 260 convenience retail sites across every state. If you are: t Passionate about retail t Want to be your own boss t Want to grow your equity and t Want to be part of an established brand then,

We want you to join us and share in our SUCCESS For more details contact Russell Desa on 03 9413 1594 or visit

United Petroleum is proudly a member of

Looking for a Lifestyle Change?

Don’t let the grass grow under your feet! Unique opportunities exist to join the world’s largest, most successful lawn care and garden maintenance Franchise. Jim’s Mowing is inviting enquiries from persons with a strong commitment to customer service and a desire to establish a successful and profitable business. s "ENElTSOFBEINGA*IMS-OWING&RANCHISEE s &LEXIBLEWORKINGHOURS s "EYOUROWNBOSS s 7ORKWHENANDWHERE9/5WANT s #OMPREHENSIVESMALLBUSINESSTRAINING

Contact the Jim’s Mowing team for information: Phone: 131 546













1800 762 766 BFA_ad_June2011.indd 1

06-Jun-11 5:51:56 PM

book review

Learn Marketing with Social Media in 7 Days Published by Wrightbooks, September 2011 ISBN 9780730377665, Paperback, AU$29.95 / NZ$33.99 Do you want to know your customers better and expand your networks? Do you seek strong and effective marketing strategies that won’t break the bank? Do you wonder if social media could deliver results but don’t know where to start? Learn Marketing with Social Media in 7 Days is your step-by-step guide to understanding how Facebook, LinkedIn, Twitter and You Tube can be used to promote your business. It takes you through the basics of building profile pages and using appropriate content that can be accessed by thousands of potential customers. Recent statistics show that only 14 per cent of small businesses currently use social media, despite the fact that nearly two thirds of Australian and New Zealand internet users participate on social networking sites, with Facebook being the favourite. Around

63 per cent of consumers use social media sites to research companies, products and reviews and to find out what discounts and promotions are currently available. Customers expect you to use the relevant sites and if you don’t have a presence there, they may look elsewhere - at your competition. However, it is also reported that there are many perils of social media including posting too frequently, repeating previous posts or posting uninteresting content, highlighting the importance of getting it right and engaging your social media followers. So, how do you effectively create a social media presence for your brand? How do you grow and captivate your followers? How do you manage the content being posted without losing hours of your time a day? In seven quick and easy steps, Linda Coles will show you how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. In just seven days, you will have the strategic plan and the know-how to manage your

92 Business Franchise Australia and New Zealand

Twitter, LinkedIn and Facebook pages in just 30 minutes a day – a mere 10 minutes on each! That’s just 30 minutes per day on marketing your business and communicating with your prospects and clients. Packed full of tips, traps and social media success stories, Learn Marketing with Social Media in 7 Days is essential reading for small business owners and anyone wanting to easily and quickly build an online presence.

About the author: Linda Coles is a speaker, trainer and consultant on building relationships online and has over 20 years’ business experience spanning the UK and Australasia. Her passion for educating business on social media has led to her Bug Hairy Audacious Goal (BHAG) of Educating 10,000 businesses on the topic by 2020. A writer for and others, Linda’s work is easy to understand and packed full of light bulb moments. Bonus resources are available from her website at resources




“Franchisees often don’t realise the importance of conducting their own due diligence.” Kristie Piniuta, Principal, Kubed Legal.

Tips and Traps

for Franchisees


ecoming a franchisee is very exciting. How can it not be? You are about to become the proud owner of your own branded business whilst receiving guidance from a franchisor and being cheered on by a franchise network. However, the training you will receive, the know-how you will have access to and the brand you can leverage from comes at a cost

and unfortunately, there’s an expiry date. Like any relationship, it takes two to work. Your location (if relevant), local advertising, staff and operational skills can be just as important as the franchisor’s brand, knowhow and national marketing fund. The franchisor will require you to get these things right and it will take measures to protect itself should you fail.

Prior to entering into the franchise relationship, it is important to examine your rights and obligations in the franchise agreement and understand the disclosure document the franchisor provides to you. The Trade Practices (Industry Codes – Franchising) Regulations 1998 (Cth) (Franchising Code) is a mandatory industry code. Pursuant to the Franchising Code, the franchisor must provide you with a copy of the Franchising Code, its current disclosure document with an executable version of the franchise agreement at least 14 days prior to you signing it or paying non-refundable money. Many franchisors will happily provide a disclosure document to you earlier to give you as much time as possible to read and understand it. The Franchising Code affords franchisees with certain rights and protections which are futile if franchisees don’t know they are there. A franchisor, in accordance with their obligations under the Franchising Code, will recommend that you seek independent legal, business and accounting advice. Prudent franchisors will insist that you do. Don’t be tempted to skip this step or just go Continued on page 96.

94 Business Franchise Australia and New Zealand

Join Us.

Fernwood Fitness are always seeking great franchise partners who are passionate about running their own business, with a key focus on health, fitness and customer service. Our system offers: r Recognised and trusted brand in womenâ&#x20AC;&#x2122;s fitness; rLifestyle and financial rewards; rFull training and ongoing support; and rSecurity and opportunity for personal growth and achievement.

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through the motions. Make the most of this opportunity to be properly advised before you enter into the franchise relationship. Here are some of the issues that you may want to consider at the pre-franchise stage:

Term and rights to sell the business Often a franchise agreement will have a fixed term and there will be a conditional option to renew. On expiry of the term all your rights to operate the franchise business under the brand and use the franchisor’s know how amongst other things, will likely end. Furthermore, even after the franchise term ends, the franchisor may seek to restrain you from competing. If you don’t sell the business before the franchise agreement ends, you may be left

with nothing. This makes the right to sell the franchise business in the franchise agreement paramount. If a franchisee requests in writing to sell its business, pursuant to the Franchising Code, the franchisor cannot unreasonably withhold its consent. If the franchisor does not object within 42 days of a written request, it is taken to have consented to the sale under the Franchising Code. Circumstances in which the franchisor can withhold consent are set out in clause 20 of the Franchising Code and normally in the franchise agreement. A purchaser will seek a franchise term (and if relevant, occupancy term) sufficient to make a return on their investment. For this reason, if no other, review any conditions of renewal to make sure they are reasonable and achievable. An opportune time to sell is often just after the franchise agreement has been renewed. Also, mark in your calendar the date you must notify the franchisor of your intention to renew. This is a date you don’t want to miss. What may serve as a timely reminder is the notice that you should receive from the franchisor regarding its intentions at the end of term. The Franchising Code requires the franchisor to notify the franchisee of its intentions to: • renew or not renew the franchise agreement or • enter into a new franchise agreement This must be done at least six months from the expiry date providing the franchise term is for six months or longer. Only one months’ notice is required if the franchise term is for less than six months.

Territory and exclusivity Often a franchisee will be under the impression that they have an exclusive territory. Clause 8 of the disclosure document (long version) deals directly with this issue but it is often overlooked. If a territory is specified in a franchise agreement, this does not necessarily mean it’s exclusive. It may just mean that:

• the franchisee cannot market outside the territory and/or • the franchisee has a first right of refusal to operate another business from that territory If the franchisee opts not to take this up, due to financial reasons for example, then other franchised businesses may be set up in the territory. The franchisor may even have rights to vary the size of the territory if certain performance targets are not met. If the franchisor has made representations about the territory to you, these should be reflected in the franchise agreement.

Fees and payments It can sometimes be a challenge finding all the fees and payments you are responsible for in the franchise agreement. However, it is important to be across all of them. Otherwise, it will be difficult for you to properly consider the financial viability of the franchise business. To begin with, look at clause 13 of the disclosure document (long version). The franchisor must summarise for you various payments due in respect to the franchise business. Your lawyer can advise you if anything is missing when comparing it to the franchise agreement. To be across unforeseen capital expenditure the franchisor may require you to pay, see Clause 13A of the disclosure document (long version). The aim of this clause is to alert you to big capital items that are not usually budgeted for such as new shop fitout due to a change in brand image.

Parties and security Franchisors often have quite sophisticated security arrangements in place with their franchisees. At a minimum, a franchisor is likely to require personal guarantees under the franchise agreement and possibly, lease and/or occupancy licence from the directors of the franchise entity (and possibly their spouses). Carefully consider what security you are comfortable providing. It may be that a Continued on page 98.

96 Business Franchise Australia and New Zealand

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franchisor is satisfied with some other form of security in lieu of personal guarantees.

Right to terminate The franchisor must comply with the Franchising Code if it wishes to terminate a franchise agreement. The franchisee may rely on its right to use the dispute resolution procedures outlined in Part 4 of the Franchising Code unless the franchisor terminates immediately for special circumstances. A breach of an operations manual may be considered a breach of the franchise agreement and often the franchisor has the right to unilaterally change the operations manual. Clause 17A of the disclosure document (long version) contains important information pertaining to this. Pursuant to the Franchising Code, the franchisee also has a right to terminate the franchise agreement within the cooling off period, which is seven days after the signing of the franchise agreement, (not a renewal, extension or transfer) or paying money under the franchise agreement, whichever occurs earlier. The franchisor must refund all payments made within 14 days, less any reasonable expenses, provided the method of calculation has been set out in the franchise agreement.

Restraints generally If you operate another business or wish to during the franchise term (or further term), check to see that this is not prohibited under the terms of the franchise agreement. If it is and the franchisor is aware of your other business interests, the franchisor should have no issue with amending the franchise agreement to reflect this.

Due diligence and file notes Franchisees often don’t realise the importance of conducting their own due diligence. A franchisor may assist with certain aspects of this but at the end of the day it’s the franchisee’s business and the franchise agreement is likely to include acknowledgements and undertakings that the franchisee has done its own due diligence.

The information in the disclosure document provides you with a good start. However, due diligence should be undertaken in respect to the site (if relevant). If the franchisor provides you with a site history sheet, check to see if this is a site that has repeatedly changed hands. If so, consider further the viability of this site. Due diligence should extend to taking file notes of any representations made by the franchisor at the pre-franchise stage. If you enter into a franchise agreement relying on a misleading representation, this may constitute grounds to commence legal action under the Competition and Consumer Act 2010 (Cth). All or some of these issues may apply to you and possibly others. That is why it is important to obtain independent legal advice. If you’re concerned about legal bills, consider the following tips to assist you in obtaining cost effective yet valuable advice: • Engage an experienced franchise lawyer that has ideally pre-read the franchise agreement. • Prior to meeting with your lawyer, read the franchise documents and look at information available on the Franchising Code at That way you

98 Business Franchise Australia and New Zealand

can use your meeting to address specific questions or concerns rather than sit though an overview of the Franchising Code. • If you decide to negotiate amendments to the franchise agreement, consider the type of amendments carefully. A franchisor is less likely to agree to any changes that may impact on the system and/or network but may be more open to amendments that reflect representations made by the franchisor or commercial terms agreed. Kristie Piniuta, Principal at KUBED LEGAL, specialises in franchising, retail leases and business law. Kristie established KUBED LEGAL so that her clients can directly benefit from the knowledge, skills and insights she gained from her unique experience as a private practice lawyer and as General Counsel of Boost Juice Bars. KUBED LEGAL offers specialised yet practical legal services taking a fresh and flexible approach to meet each client’s needs. Contact Kristie at: Phone: 03 9889 0896 Email:







Excellence in Franchising


Franchise ia Council of Austral



terhouse Coo Wa

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Australian Institute of Export

Franchise ia Council of Austral


Franchise ia Council of Austral






PROFILE : nightowl convenience

All about

Convenience N

ightOwl has become Australia’s largest stand-alone convenience store with 63 stores at convenient locations across the country. NightOwl has become a highly regarded brand representing value through upmost quality products, convenience, marketing and merchandising. Under the operation of NightOwl franchisor, Adam Adams, NightOwl has experienced a 40 per cent growth in the past four years; there is no better time to become an integral part of the NightOwl franchise. Innovative concepts are continually incorporated in the NightOwl Growth Strategy. The strategy’s latest project is the opening of the NightOwl superstores. The NightOwl Convenience footprint varies in size from high profile CBD and suburban locations of 50m2 to 200m2, offering impulse and convenience at its best. NightOwl superstores then offers ‘more choice and more value’ in its distinctive large format stores of 200m2 to 500m2 providing a more in-depth shopping experience. Being considerably larger, the superstores offer an extended range of fresh fruit and vegetables, hot and cold deli goods, a variety of beverages and a selection of specialty items. With strong brand equity, NightOwl prides itself on being an anchor tenant for many prominent convenience centres, servicing local neighbourhoods. Complementing the diversity and range of impulse lines and groceries, NightOwl has successfully integrated hot food initiatives including BBQ chickens, hot chips and Eagle Boys Express Pizza into selected convenience stores. “NightOwl’s Growth Strategy signifies how we highly value every opportunity to project our brand,” Mr Adams noted. Over the past 35 years of operation,

NightOwl has implemented recognised training systems, available online, and established a sound financial model to suit first time business owners. NightOwl already has a buying power of well over 1.5 billion dollars. A selected and dedicated marketing team delivers monthly in-store promotional packs for their franchisees, which includes all point of sale material. In addition to this, NightOwl encourages their franchisees to be creative and entrepreneurial with local area marketing. It is these strengths, facilitated by an experienced team of office personnel and state of the art systems, that ensures the continued growth of the NightOwl franchise system. This in turn benefits an increasing number of franchisees. NightOwl Franchise Support Office is committed to leading the industry and has sought out to simplify the operational management and reporting of stores performance by utilising a state of the art software program with Coyote Software.

This software is tailored for multi-site management with instant access and powerful reporting. “As well as a Franchise Support Office, our operations team, including training and retail development managers are there to coach, mentor and support our franchisees in their retail environment, so you never feel alone,” stated Mr Adams. To continue this success, NightOwl are looking for business minded people who are passionate about driving their own success through a proven model with a strong brand. There are franchising opportunities currently available throughout Australia. Mr Adams believes, “It is the passionate franchisees who have allowed NightOwl to become the successful brand it is today.” To learn more about NightOwl opportunities, contact Sarah Ford: Phone: 0403 188 027 Email: Website:

100 Business Franchise Australia and New Zealand







BusinessFranchiseMagazine3.indd 1

18/10/11 1:59:32 PM


a history of success


atrad is Australia’s most trusted cooling specialists, with over 80 stores nationwide. The market leader in radiator and air conditioning repair, Natrad is the most recognised and iconic brand in cooling systems. Natrad expertly services retail, trade and large industrial accounts and are supported and owned by Australia’s premier radiator manufacturer, whose product is synonymous with exceptional quality. Natrad has a proud history which dates back over 80 years. Natrad originally began as Motor Radiators way back in 1922. It was a well-respected manufacturer and supplier of original equipment to some of the automotive industry’s biggest names including Holden, Ford and Kenworth.

The business grew considerably, employing hundreds of staff. Due to this growth the business then became known as ‘National Radiators’. The “Natrad” franchise model commenced in 1984, as an efficient supply chain to service both retail aftermarket and trade customers alike. Natrad and ‘Nip into Natrad’ are among the most recognised consumer brands in the industry. Gary Washington, Director of Adrad Group, grew up in the industry. Gary shares his thoughts on growing up in the family business. “My father started Auto Radiator Service in 1967 on South Road in Richmond, SA. I was a school boy at the time and would work there weekends and school holidays.”

102 Business Franchise Australia and New Zealand

Gary explains, “I joined the company full time when I left school in 1970. My father is a talented engineer and built radiator manufacturing machines. In 1972 he started manufacturing radiators. By this time I was 20 years old and very experienced in the radiator trade. In 1974, my father asked me to run the manufacturing plant. “I had completed a metal fabrication trade and engineering drawing at the Institute of Technology, which was invaluable over the years. It was something my father insisted on, but at the time I was reluctant.” Gary worked with his father for 15 years and saw the business grow rapidly, peaking at about 80 employees. By that time the business had grown into an industrial OE business called Lincoln Industrial Radiators,

“Branches were established in all capital cities around Australia until we had the full network to service our customers.” When the business was started, customers had very little choice in the market place. The major supplier at the time was Natra, which serviced over 90 per cent of the industry. “Knowing the market from the inside,’ says Gary, “we set about giving customers what they wanted and were well received. “Over the years, as the manufacturing and distribution side of the business grew, the retail customers were changing and becoming more discerning. The traditional radiator shop was not somewhere a retail customer would want to take their second most valuable asset,” Gary comments.

after his father’s first name. In 1984, the radiator service and replacement business was booming, but Gary’s father had no interest in this type of work. Gary knew this was a great opportunity. “I had a passion for it and recognised the opportunity and decided to start our own business with the strong support of my wife. We had three children under five at the time,” states Gary. He went on to say, “In February, 1985 we opened the doors in a 90m2 warehouse at Marleston, SA with two employees. The early years were very hard going. We made steady progress, our radiators were in demand and inquiries were coming from all over Australia.

Gary knew that times were changing. He notes, “Competition was emerging from various other automotive service centres that were customer and female friendly, clearly the radiator and auto air business needed to step up.” Having such a long history in his industry, Gary was very aware of how effective the Natrad franchise model was and its potential. He believes they had the opportunity to observe it ‘from the other side of the fence’. “We believed the franchise had plenty of scope, combined with our backing as the industry leader and an enthusiastic franchise team, we were sure Natrad was going places,” Gary shares. The Natrad franchise was actually started in the eighties, Natrad was conceived by Natra the manufacturer, and instigated as a programme to assist customers sell Natra products to the retail and trade customers. In October 2006 Adrad bought the Natra group including the Natra franchise.

Gary believes firmly in his career path and his company. He noted, “I have grown up in the radiator and air conditioning industry. I have always had a passion for cars and quality. I have found this business to be highly motivating, the technology is always changing and constantly challenging,” Natrad did indeed have a winning franchise model and has continued to grow and prosper. They currently have 80 franchisees, with several more joining and a number in the serious inquiry stage. As Natrad is an automotive specialty franchise, individuals interested in becoming franchisees typically have a mechanical or automotive service background. They often find franchisees have an associated business or provide mechanical, electrical or air conditioning services. The Natrad ‘HDS’ franchises also offer service and replacement for heavy duty vehicles, including mining equipment and trucks and are located accordingly. The new Natrad franchisee can add the franchise to an existing business or start a new franchise. This gives potential new franchisees a variety of options. For those who are in the automotive or mechanical industries and are ready to make a positive change, there are Natrad locations available in both regional and metro areas Australia wide. Natrad is planning on expanding the number of franchisees to 150. Gary believes the services provided by Natrad franchisees are in high demand due to the fact that, “radiators and air conditioning on today’s modern vehicles are complicated systems. The need to have quality work

Business Franchise Australia and New Zealand 103


performed to a high standard is essential.” He says, “Natrad franchisees are experienced, specialists. Mechanical failure from poor fitment, parts or service will cause catastrophic engine and/or transmission damage or personal injury. “Natrad is a specialist, they are equipped to carry out essential engine flushing, test thermostats and every facet of radiator and auto air needs.” Franchisees also have confidence in knowing that Natrad is guaranteed by Adrad, Australia largest manufacturer and supplier of radiators and air conditioning. The products supplied to Natrad come from Adrad and are proven and guaranteed for three years. Also, the all-important coolant is made in Australia and meets Australian and manufacturers standards. Thorough knowledge and use of coolants is essential to avoid serious cooling system corrosion. As a Natrad specialist, franchisees can also offer heavy duty alternatives and repair or replace older, difficult to find radiators. Franchisees not only have access to the wealth of knowledge gained through years and years of company experience, but every

franchisee also has total support in every aspect of the business at all levels including; operational manuals, training in company owned stores, regional manager support, local and national marketing and advertising, shop design, networking with fellow franchisees, as well as meetings and conferences. This well rounded, extensive support system, combined with joining the most recognised brand in cooling systems, gives new and existing franchisees the winning formula for success. Now is the time to join Natrad. They are currently looking to expand the ‘HDS’ store numbers to capture the lucrative mining, trucking and heavy equipment boom. They are growing the brand and are offering online sales to better service customers and are increasing their advertising across the board. Today, Natrad has the largest range of sourced radiator products, with 10 major warehouses located around the country. The extension of the Natrad Heavy Duty Specialist Group is a recent addition to the Natrad brand, addressing the need for highly skilled cooling technicians for heavy industry cooling including trucking, mining, agricultural and large transport fleets.

104 Business Franchise Australia and New Zealand

When asked why Natrad franchisees are successful, Gary says, “Firstly I believe Natrad offers better value than other franchisees. Individual advertising and promotion is unaffordable and Natrad does it all for them while they grow their business. “The Natrad brand also significantly increases the value of their business, as recent sales have shown. Natrad branding creates customer confidence, enabling good margins for Natrad franchisees. “Natrad stores also enjoy the full support of Adrad, the major manufacturer in the cooling system industry, with the best, and exclusive quality products,” Gary goes on to say. If you are interested in joining a trusted brand with a long and successful history, contact: National head office: Phone: 03 9795 1255 Hayden Roberts, National Recruitment Manager: Phone: 08 8243 9860 Email: Web:

Become part of the

family! We offer the following to our franchisees:Awesome Coolers are one of Australia's largest providers of hot and cold water purifiers with its core market being residential.

Awesome Coffee is a newly established franchise and sells Lavazza Coffee machines and capsules as well as complimentary products to the residential and small office market.

Consignment stock free to your door. No Debtors, we look after the invoicing and collection. Lead Generation through our shopping centre kiosks and Telemarketing. Free Marketing, we do not charge you a fee. No Franchise or Royalty Frees, you are rewarded for what you sell through a generous commission and ongoing income. Exclusive Franchise Territories with an average of 400,000 people per franchise area. Low Overhead costs - no shop fronts, limited running costs, a vans running costs just about covers it.

PROFILE : T eleCh oice




eleChoice believes in developing positive, productive partnerships with their franchisees. Franchisees in the TeleChoice network also believe in developing strong, long lasting partnerships with their customers. These relationships are built on trust, respect and experience and are an integral part of the TeleChoice philosophy. As a new franchisee, TeleChoice assists you every step of the way, providing support, training and guidance. New franchisees receive two full weeks of induction training. During this initial training period, you will learn about their full range of business and consumer products and the procedures and protocols that will help you align your franchise to their overall business plan and vision. Once you have the induction training complete, you are then taken through a one week comprehensive business training module at the TeleChoice Head Office in Melbourne. During this week you also get to spend time with existing franchisees. This is a fantastic opportunity to get feedback from people already managing their businesses and ask any questions you may have. As in any partnership, even when you open your store and begin trading, TeleChoice is still there for you. The telecommunications industry is continuously changing. New products are launched, new services are offered, new accessories are introduced. The Head Office will continue to provide ongoing training assessments and

programs to keep you at the forefront of the telecommunications market. This is essential to help successfully market and sell the new products as they become available. Management staff will also visit your store on a regular basis to assist with daily management concerns or suggestions and offer strategic planning for the future to get the most out of your business.

NATIONAL CONFERENCE Each year TeleChoice holds a National Conference. This is an opportunity to celebrate individual franchise success and growth throughout the franchise system and reconnect or meet new franchisees. This year’s conference was held in Las Vegas. Attended by over 170 people, it was a forum for TeleChoice to launch new initiatives and reinvigorate franchisees direction and commitment to the greater success of the entire franchise system. Franchisees were also able to give their ideas and suggestions to the CEO. Two-way communication is crucial to mutual success. The National Conference is a chance for franchisees to voice their concerns or ideas and receive direct, positive feedback. The conference also allowed TeleChoice to discuss the huge influx of capital the company has reinvested into the system. This included a new. training system to be placed in every store as well as a national campaign dedicated to bringing in and keeping customers.

106 Business Franchise Australia and New Zealand

The best choice TeleChoice also knows that the best scenario for sales is repeat customers. They are currently working with their franchisees to offer loyalty based programs to keep customers coming back. The company is also focused on providing more bundled packages – meaning franchisees have customers who are purchasing products and contracts for several products at the same time. For new franchisees, TeleChoice has so much to offer. In addition to the level of training and support, TeleChoice also offers: • great buying power with key suppliers • excellent capital growth

• high cash flow and earning potential • great brand recognition

• an opportunity to own your own business • fantastic training and support

• ANZ finance for up to 50 per cent of all set-up costs

Given this level of dedication to their franchisees, it is no surprise that TeleChoice is the first choice for the entrepreneurial Australians are looking to become franchisees. If you are interested in becoming part of the TeleChoice network of successful business owners contact: Phone: 03 8699 2555 Email: Web:




STRATA CLEANING AND STRATA GARDEN MAINTENANCE FRANCHISES AVAILABLE WHY CLEAN GREEN STRATA? s We are the first and only specialised strata cleaning franchise in NSW s We are also the first and only specialised strata garden maintenance franchise in NSW s We only clean and garden the common areas on blocks of units s 19+ years of experience in the strata industry s The administration of your business is made easy with first class systems s Relatively low entry costs s Potential to earn well above average returns for the cleaning and gardening industry s Build an asset that can be sold, rather than just earning an income s Experience in similar industry is not essential

WHAT ARE YOU BUYING INTO? s Exclusivity to properties in an area s Complete vehicle fit out s 5 year franchise agreement with 5 year option to renew s The opportunity to purchase work at a huge discount to its market value s Head office support to help run your business s Training - 4 week initial and regular training & information sessions s Proven marketing expertise

FOR FRANCHISE OPPORTUNITIES PLEASE CONTACT: P. 1300 66 11 82 F. (02) 9808 5498 E. W.

BBX Franchises for sale FINALLY...A CARD THAT generates BUSINESS

BENEFITS INCLUDE: Guaranteeed new Business More sales, new customers, less competition Better Productivity bigger profits

Save Cash and improve cash flow Interest free trading facility up to $50,000

Can you recruit business owners who will welcome these benfits? then why not consider a franchise with BBX? BBX is looking for keen white collar professionals to expand its franchise network and help grow its membership base. You will be helping small and medium businesses grow whilist generating a long term sustainable franchise income APPLY TODAY AND CHANGE YOUR LIFE FOR THE BETTER, BY BECOMING A BBX FRANCHISE OWNER WITH THE WORLDS MOST PROGRESSIVE TRADE EXCHANGE 02 9499 1121

You can count on us. You can count on us. There are 1,153 characters in this advertisement. Not one more, not one less.

You can count them if you like.* But there’s really no need, we do it for a living.

The Franchise Academy of the Franchise Council of Australia, Business Essentials & William Angliss Institute are proud to deliver the Diploma in Franchising. The Diploma has been created to deliver a blend of practical real life experience and the must have knowledge components of franchising. The Diploma course delivers four core modules of education, covering the establishment of a franchise system, management of the system, the selection process for sites and people and the highly-regarded work of Greg Nathan in the relationships module. Coupled with this, four electives have been selected to deliver value to Diploma students, covering the vital areas of people, budgets, customer service and the creation of a strong learning environment.

At the CAB we audit newspapers, magazines, websites and exhibitions to

make sure you are getting all of what you are paying so much for. People.

You want to know how many people are receiving the publication, visiting There are 1,153 characters in this advertisement. Not one more, not one less. the website or even attending the trade show that you are either paying You can count them if you like.* But there’s really no need, we do it for a living. big dollars to advertise with or spending your client dollars on. There is At the CAB we audit newspapers, magazines, websites and exhibitions to a lot of money at stake, but a surprisingly large number of advertisers make sure you are getting all of what you are paying so much for. People. and media agencies seem to just trust the numbers they are given by You want to know how many people are receiving the publication, visiting unaudited media. We just don’t understand why. Why would a media the website or even attending the trade show that you are either paying agency risk a client finding out they are paying too much? Why would big dollars to advertise with or spending your client dollars on. There is an advertiser risk paying too much for too little? Put your mind at rest, a lot of money at stake, but a surprisingly large number of advertisers insist that you only use media that has been CAB audited. Hopefully, we and media agencies seem to just trust the numbers they are given by will find that the numbers are fine. But ask yourself this, what kind of unaudited media. We just don’t understand why. Why would a media media outlet wouldn’t want to be audited? We think you can work that out agency risk a client finding out they are paying too much? Why would for yourself. Look after your investment, look out for CAB audited websites, an advertiser risk paying too much for too little? Put your mind at rest, publications, exhibitions and other media. insist that you only use media that has been CAB audited. Hopefully, we will find that the numbers are fine. But ask yourself this, what kind of media outlet wouldn’t want to be audited? We think you can work that out for yourself. Look after your investment, look out for CAB audited websites, publications, exhibitions and other media.

For more information on the Diploma in Franchising go to

*Go ahead, if we are wrong we’ll gladly send you an iPad 2. But don’t hold your breath.

and follow the links.

*Go ahead, if we are wrong we’ll gladly send you an iPad 2. But don’t hold your breath.



ATS KNOWS IT’S BUSINESS ATS know where you have come from Why do so many small businesses fail? Could it be that as ‘The Boss’ suddenly everything rests on your shoulders? You are now not only the Managing Director, but also the Receptionist, Sales Rep, Marketing Analyst, Accounts Clerk, Debt Collector, IT Guru, Office Clerk and Chief Cook and Pot Washer? Not only is this incredibly demanding, but how does this leave you any time to work on your business strategy and become an expert in your new chosen field, all while trying to keep all the balls in the air and build a successful business?

They understand where you want to go Having been in that situation themselves, Ainslie and Sarah Allen decided to franchise their Electrical Safety Testing business. They wanted to provide a total administration service for their franchisees. “We know how difficult it can be managing conflicting priorities when you are a sole operator. On one hand, you can get so bogged down with invoicing and admin that your business and customer service can start to suffer. And on the other, as your customer service comes first, invoicing and debt collection gets overlooked and cash flow screams to a halt. “We didn’t want that to happen to our franchisees or our valued customers. We wanted our franchisees to focus on their core business – servicing their clients’ test and tag requirements and growing their local businesses,” both Ainslie and Sarah agreed.

They give you the freedom to drive your own business ATS have employed a team of dedicated operational and administrative staff to ensure the franchisees businesses run smoothly. The administrative team handle all aspects of administration including data processing and test report production, through to invoicing and debt collection. ATS even prepare recipient created tax invoices for their franchisees to assist with their cash flow management. In addition to this, the ATS service team liaise with ATS

clients to schedule testing services; along with managing the relationship with ATS’ major national clients. ATS also handle all of the above-the-line advertising and marketing, with a sales team dedicated to tendering for national work while sourcing local leads for franchisees. This leaves ATS franchisees free to get on with the most important aspects of their business - servicing existing clients and growing their business at a local level.

They free up your time to focus on the important things ATS franchisees, Megan and Ken Black, from Canberra, said that the administration support provided by ATS was a major factor that attracted them to system. Ken said, “Being new to business we were looking for the support of a franchise system. With the professional team at ATS Head Office managing client reporting and billing, as well as national tendering for the franchise network, we can focus on providing the very best face-to-face experience in our community. We believe that is what will set us apart from our competition.”

They believe in the right people in the right roles Chetan Khemlani, from Sydney, is also very impressed by the level of service provide by ATS. He stated, “I believe that the support provided by the franchisor is imperative to a franchisee’s success, particularly in growing their own customer base. “As ATS is an evolving network, the central support provided by the franchisor is customised to each franchisee’s needs and based on their feedback. This has certainly helped me by allowing me to dedicate my time to finding new customers and to providing the best possible service to my existing customers,” Chetan said.

They know you need reliable cash flow Nathan Brown, one of ATS’ longest serving franchisees and Chairman of its Franchise Advisory Council, believes that the support provided by ATS, in particular the invoicing and debt collection service, is integral to the

110 Business Franchise Australia and New Zealand

success of his business. He noted, “Apart from taking away the headaches of chasing payments in what is currently a particularly challenging financial climate, this service ensures a steady cash flow for my business and peace of mind for my family.”

They know how to develop your business In addition to helping its franchisees, another benefit of ATS having a central support office is the ability to secure and manage large national contracts. Unlike many of its competitors, the ATS support office staff manage the entire sales, scheduling and reporting process for its national clients. Through regular communication with its clients, ATS also effectively monitors customer satisfaction by actively seeking customer feedback. This feedback is fed back to its franchisees, ensuring the network continually improves its service delivery and customer satisfaction promises.

Proven success In October 2011, ATS was awarded the Franchise Council of Australia’s ‘Emerging Franchisor of the Year’. Founders, Ainslie and Sarah Allen, are delighted with the recognition this award brings to their team. They said, “We believe in the honesty and integrity of our business – our family business – and the family businesses of our franchisees. “We are passionate about the services we offer and determined to help our franchisees grow profitable, sustainable businesses. We are enormously proud of their successes and we see this as the hallmark of our brand as a leading franchisor.” Sarah Allen said that the award is recognition of all their hard work and their ongoing commitment to supporting the franchisees through best practice business operations. “To receive this award from the highly respected Franchise Council of Australia, and beat retail systems for the award, is testament to the quality of our network,” said Sarah. For further information on Appliance Tagging Services please contact Steve Wren: Phone: Email: Web:

1300 287 669 www.appliancetaggingservices.

Australia’s Australia’spremier premierTest Testand andTag Tag franchise franchisehas hasopportunities opportunitiesfor for Australia’s premier Test and Tag passionate passionate franchisees franchisees Australia Australia wide wide franchise has opportunities for passionate franchisees Australia wide

Your YourAppliance ApplianceTagging TaggingServices Servicesfranchise franchiseticks ticksallallthe theright rightboxes boxes….…. Your Appliance

 Low Low entry entry costs costs  Low entry costs  Large Large territories  territories Large territories

Tagging Services franchise ticks all the right boxes ….

 Access Access toananestablished established ATS ATSClient Client base base  toAccess to an established ATS Client base  and Sales and Marketing support  Sales Sales and Marketing Marketing support support

level High level of administration and operational support  High High level ofofadministration administration and andoperational operational support support 

Report preparation, invoicing, debt collection handled for you!

Genuine repeat business

Full training provided – no electrical experience required

Not weather dependant

 Report Reportpreparation, preparation,invoicing, invoicing,debt debtcollection collectionhandled handledforforyou! you!  Genuine Genuinerepeat repeatbusiness business

Winner Winner FCA FCA Winner FCA Emerging Emerging Emerging Franchisor Franchisor Franchisor of Year ofofthe the the Year Year 2011 2011 2011

 Full Fulltraining trainingprovided provided– no – noelectrical electricalexperience experiencerequired required  Not Notweather weather Part dependant of dependant the $10 billion safety industry  Part Partofofthethe$10 $10billion billionsafety safetyindustry industry

For further information visit or contact Steve Wren 0401 655 655

ForFor further further information information visit or or contact contact Steve Steve Wren Wren 0401 0401 655 655 655




usiness consulting is big business! Thexton Armstrong knows this and has developed a winning formula with the Business Success Programme. They now have over 40 franchisees and are growing rapidly across Australia and New Zealand. The Thexton Armstrong Business Success Programme is designed to enable a Thexton Armstrong franchisee to offer very high end consulting services to small and medium sized businesses. Franchisees work with the owners and managers of a business (clients) to help make their business stronger, more profitable and more valuable. The Business Success Programme has been developed to provide a structured framework for the franchisee to use to completely overhaul a clients’ business. The consulting industry is growing rapidly as most business owners do not have the skills to manage or grow their businesses in a proper manner. Unfortunately this often leads to business failure within a few years. Only one in five businesses survive over ten years. Thexton Armstrong developed a comprehensive client acquisition process that actually helps the client understand just how beneficial a consulting relationship can be to the success of their business. This process includes a unique tool called the ‘Profit Leakage Calculator’, which shows the prospective client how much money is leaking from their business and where these profits are leaking from. The Thexton Armstrong Programme is not a short term ‘quick fix’ for clients. It is a comprehensive strategic management system which allows you, as a franchisee consultant, to build a long term relationship with your clients across ALL areas of their business. This allows you to make a substantial difference in both their business and their personal lives and solidifies the longevity of the relationship.

Thexton Armstrong also has an in-house Lead Generation Call Centre making your appointments for you, meaning there is no need for you to cold-call prospects. In fact, they are able to generate more leads than you’ll have time to meet! In addition they also teach you how to easily build strategic relationships that generate ongoing referral business. Clients sign with the Thexton Armstrong Business consultants because they are able to clearly show them how they can earn four to ten times the consulting fee in additional profits. You can’t build a successful consulting business if you can’t retain clients. Thexton Armstrong Business Success Programme is designed to work with your clients long-term; this provides a much better result for their business, and yours! There is a direct correlation between your skills and how much you will earn as a Business Consultant. Thexton Armstrong provides significant on-going training so that your confidence and your skills are continually improving, ensuring you are always of benefit to your clients. Successful franchisee consultants go on to build a consulting firm. They have their own consultants working under the consulting firm ‘umbrella’, much like an accounting or law firm. This not only builds an extremely profitable business, but it also makes the business a valuable sale-able asset. A franchisee’s potential income could be between $150k-$500k per year and under our ‘Firm Model’ your income could potentially grow to $400k-$2m annually. The consulting industry is recession proof and actually improves when trading conditions get worse. Franchisees come from a wide and varied background. Most franchisees have spent around 20 years in corporate life and or have owned their own business. When they review what they have done in the past and what they have enjoyed the most, it is often

112 Business Franchise Australia and New Zealand

the ‘business’ aspect of a business rather than the ‘technical’ side. They also find that they have really enjoyed helping other people in business and like the idea of having the opportunity to have a positive impact on a business and make a real difference for the shareholders. For those leaving corporate life after 20 years, it is about more than just the money. The idea of becoming a business consultant, building their own business, getting their life back and being the ‘master of their own destiny’ has great appeal. They also like the idea of getting paid for advice rather than giving it for free as they’ve done in the past! Thexton Armstrong has put together a two hour video presentation that is available on their website. Go to www.thextonarmstrong. to find out more. This is simply the best way for you to learn in detail about the opportunity. From the comfort of your own home you can spend two hours with the three Directors of Thexton Armstrong, David Thexton, Wayne Armstrong and Will Fulton as they give you a comprehensive overview of Business Consulting and the Thexton Armstrong Franchise System. If you are interested in embarking on this exciting career change contact: Wayne Armstrong (AUS) Phone: 0411 517 770 Email: David Thexton (NZ) Phone: 0275 093 385 Email:

ask george


Professional answers to questions from our readers The types of functions the franchisor is responsible for include things like:

• maintaining operational systems and procedures

Running a business is a complex task. There are many functions that have to be performed every day to ensure that the business operates successfully.

• developing a national marketing plan for the business

• providing field staff to support franchisees

A franchise operation breaks down those functions and allocates them between the franchisee and the franchisor. Each performs their functions to ensure the most efficient operation of the business and deliver the best customer service outcomes.

• keeping up-to-date with changes to national, state and local legislation and regulations which affect the business

Why do I have to pay royalty fees in a franchise business?

• providing on-going training for franchisees and their staff

• continuously researching and developing the businesses products and or services

114 Business Franchise Australia and New Zealand

These responsibilities are just a few examples of the range of services provided to franchisees by their franchisor. These costs are shared amongst the franchisee network – thus the reason you pay royalty fees in a franchise system. The franchise fee and the services and benefits provided by paying this fee is one of the main differences between a small

“The strength of the franchising model empowers ordinary people to achieve extraordinary results in business.” George Yammouni, CEO, Bathroom Werx Group.

business and a franchise business. A small business operator would struggle to be able to afford any of these services on its own. But a franchise operation is able to do so as they can apportion these costs over the entire franchise system. This results in the franchisees only having to pay a small portion of the costs involved.

receive from franchise renewal fees to invest in such expenditure.

This is one of the reasons franchise businesses are able to compete with the ‘big end of town’. The strength of the franchising model empowers ordinary people to achieve extraordinary results in business.

Why is there a term in my franchise agreement?

Why do I have to pay renewal fees in my franchise? Renewal fees are a crucial source of income for every franchise system. It is important to understand that the franchisor runs his head office operation to support his franchisees from the royalty income received from all franchisees. This income covers the running costs of the franchisor operation. If the franchise operation is to grow, money is needed for investment in the infrastructure of the business. This can be for POS systems the business needs as it grows; investment in IT to allow for improved communications; updating web sites and intranets; as well as research and development of its core products and services. All these requirements are integral parts of growing a business and often require substantial amounts of money to fund. Most franchise systems will use the income they

This investment is then put back into the business, which leads to an increase in the value of the intellectual property, which in turn leads to an increase in the value of every franchisee’s business.

In many ways buying a franchise business is similar to leasing a property. You get to enjoy the benefits of using the property you are leasing, but you actually never own it. At the end of the lease term, the owner of the property has the right to extend your lease term or ask you to vacate the property. Whatever improvements you have put into the property or whatever business you have built up in that property reverts back to the owner of the property. A franchise business is using the same principles except the asset is a business. The owner of the franchise business (franchisor) is giving you the right to make money from his business in exchange for you paying him a certain amount of money every month (royalties). The franchisor gives you the right to replicate his business in a certain location for a predetermined time period. He lays out the rules for the running of the business, the systems to follow, and the suppliers and materials to use. This gives you the best opportunity to replicate his business and success.

Obviously running a business is a more complex undertaking than leasing a property, as it involves a number of systems which come together to form an operational business. The term of a franchise agreement then becomes a fundamental aspect of your decision making process. It is important for you to remember this when looking at any franchise business. The question to keep in mind is whether the term of the franchise agreement is long enough for you to get a return on your investment. If you have any questions about franchising, write to us and we will ‘Ask George’. Please email your questions to production@ George is CEO of the Bathroom Werx Group. A CPA by profession, George started as a franchisee in 1986 after a career in merchant banking and finance. He then became the franchisor in 1988 and began franchising in 1990. George is one of Australia’s leading exponents of service franchising and is the Past Chairman of the Franchise Council of Australia. Bathroom Werx renovates over 200 bathrooms every month around Australia for customers, including the world’s leading hotel groups and Government housing departments. Contact George at: Email: george.yammouni@ Web:

Business Franchise Australia and New Zealand 115

For more information about an Ozifit franchise opportunity, please contact: Email:

1Year of


One year (6 issues) of Business Franchise Australia and New Zealand for only $24.95 (AUS) or $32.95 (NZD). Packed with information relating to many different areas of the franchising industry, Business Franchise is a valuable and informative source of guidance.

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westpac new zealand franch ise awards

New Zealand

Franchise Awards 2011/2012

Wellington, Christchurch, and Dunedin. TCCFNZL operates as a privately owned master franchise of The Coffee Club Franchising International offering individual franchise opportunities to parties in New Zealand. TCCFNZL has two operating executive directors, Brad Jacobs and Andy Lucas.

Other Finalist

Golden Nuts Franchising NZ Ltd

Home Services Franchisee



Company Name and Sponsor

Business Services – Franchisee Sponsored by Franchise Accountants


Paramount - Remuera

Spring Jiang joined Paramount Services Ltd as a commercial cleaning franchisee in June 2009. With the majority of her clients based around the Auckland Central City area, Spring works as the owner/director and the business trades as HDZ Investment Ltd.

Paramount - Epsom Other Finalists Paramount - Tauranga Business Services - Franchise System Sponsored by Franchise Accountants


Paramount Franchise Services Ltd

Paramount Services Ltd is a leading New Zealand commercial cleaning company providing a one-stop cleaning service for all business cleaning needs. Their focus is on a quality, tailor-made cleaning service for clients who seek “peace of mind” Paramount Services also offers clients property maintenance services including building, electrical, gardening, painting and plumbing services through a partnership with Accredited Trades Ltd.

Other Finalist

Cleantastic International

Food & Beverage - Franchisee


Columbus Coffee - Ashburton

Columbus Coffee Ashburton is located on Moore Street in a large format retail catchment. Located on the outside of the Retravision building with its own entrance and distinctive brand presence, Columbus Ashburton is the southernmost Columbus cafe offering an authentic premium coffee and cafe experience.

The cafe commenced operations in October 2008 under the management of Nigel Heney, and who purchased then business as planned in April 2010.

Food & Beverage - Franchisee


The Coffee Club Franchising (NZ) Ltd

The Coffee Club Franchising NZ Limited (TCCFNZL) is a retail hospitality cafe franchise. TCCFNZL has been in operation in New Zealand since November 2005 and there are currently 30 stores in New Zealand. Store Locations include Auckland, Hamilton, Tauranga, Hastings, Palmerston North,

118 Business Franchise Australia and New Zealand

Exceed Maintenance – Ellerslie

Rob’s Maintenance trading as Exceed Maintenance Limited is operated by Robert Hammerton. The franchise’s territory includes Remuera and Mission Bay in Auckland.

Exceed, is a service-based business specialising in the maintenance and repair of windows and doors (joinery) in the residential market. There has always been a huge gap in availability of experienced and quality maintenance services for aluminium joinery and this has led to a naturally occurring market.

Other Finalist

Exceed Maintenance - New Plymouth

Highly Commended Poolwerx - Hamilton

Select Cleaning - Wellington

VIP Home Services - C & S Part

Home Services Franchise System



Exceed Maintenance is a home-grown, privatelyowned franchise system operating in most regions of New Zealand.

The repair and maintenance business was first established during 1990 in Wellington. The Exceed franchise system was introduced in 1996. Exceed has a clear vision: To be the preferred supplier of door and window services in New Zealand.

Other Finalist GroutPro NZ

Highly Commended Select Cleaning

Lifestyle Services – Franchisee Sponsored by Waipuna Hotel & Conference Centre

Winner SKIDS – Willowbank & SKIDS Sancta Maria Since 2005 Eugene & Clare Williams have provided

out of school care services. SKIDS Willowbank & SKIDS Sancta Maria are for children aged 5 to 13 years. These schools are both located in the Flat Bush area East of Auckland. The types of services offered include: Before School Care; After School Care and Holiday Programmes provided onsite at host schools. Age appropriate activities are planned and provided throughout the week including arts & crafts, music & drama, sports & games and technology & cooking.

Other Finalist

SKIDS- Remuera, Bayfield, Anchorage Park

Highly Commended SKIDS – Buckland Beach, Mellons Bay, Papakura Central Primary

Lifestyle Services - Franchise System. Sponsored by Waipuna Hotel & Conference Centre


SKIDS (Safe Kids in Daily Supervision)

In July 2006 the current Directors Dawn Engelbrecht & Bev Parsons purchased the business which then had 10 franchisees. SKIDS have now expanded to serve 78 schools. These services are administered by 38 franchisees. The SKIDS network now employs over 250 people. SKIDS vision is to provide an outstanding business system for Franchisees which deliver safe, fun & affordable Out of School Care programme for every child in New Zealand irrespective of their financial circumstances.

Retail Franchisee Sponsored by WHK


Paper Plus - Cromwell

Paper Plus Cromwell has been owned and operated by Michael and Gai Paardekooper for the past 26 years and is located in the main business precinct of Cromwell township (population 4000). Twelve months ago the Paardekooperâ&#x20AC;&#x2122;s relocated the business to a new purpose built 600 m2 store on the edge of Cromwell Mall. The store has a PostShop franchise (NZ Post & Kiwibank) and a Lotto franchise located within it and the new store also incorporates Paper Plus Office, a relatively new stationery venture by the Paper Plus Group.

Highly Commended Civic Video - Mt Eden

Other Finalists

Civic Video - Whanagaparaoa

Mister Minit - Albany Mister Minit - Manukau Mister Minit - Meridian

Mr Rental - Glenfield

Retail Franchise System Sponsored by WHK


Other Finalists

Paper Plus NZ Ltd

Paper Plus Group is a co-operative franchise system with its Support Office located in Manukau. The franchisor company, Paper Plus New Zealand Limited (Paper Plus Group), operates three franchised brands: Paper Plus, Take Note and Office Spot (soon to be Paper Plus Office), with 157 franchised stores located throughout the country from Kaitaia in the north to Invercargill in the south and most towns in between.

Civic Video NZ Ltd Minit New Zealand Ltd

Mr Rental Service Provider Sponsored by Westpac


Franchise Accountants

Franchise Accountants is the only Chartered Accounting practice in New Zealand that exclusively focuses on the Franchising industry. This unique point of difference attracts customers who seek specialist advisory services and accounting solutions for their franchise business. Founding partner, Philip

Morrison, has built this practice on understanding the needs of the franchise industry and applying this knowledge to tailor services offered to customers.

Master Franchisee. Sponsored by Franchise NZ magazine and website


Select Cleaning - Wellington

Yates Point Ltd trading as SelectCleaning Wellington and owned by Mark & Mary Gilbert operates as franchised home cleaning business that stretches from Kapiti Coast to Upper Hutt. There are nineteen Franchises in the network and the services that are delivered to the franchisees include Training programs, Online resources, Franchise Operations Manual, Individual assistance and Group meetings. SelectCleaning Wellingtonâ&#x20AC;&#x2122;s vision is to run the biggest most successful and profitable franchised home cleaning business in Wellington with Franchisees who deliver consistently high levels of service to their customers and are able to continue building their businesses to the level they wish to attain.

Other Finalist

Fastway Couriers - Auckland

Franchise Export Award


GroutPro NZ

GroutPro specialises in the after market care of tiles and grout to homeowners and businesses. The GroutPro franchise system is 100% New Zealand developed and owned by business partners and directors Joe Hesmondhalgh & Rob Howard.

From small beginnings in 2009 and working from a small Palmerston North suburban garage in 2009, GroutPro currently has 37 franchised operators in New Zealand and a further 15 individual territory franchises and 2 state wide master franchises in Australia and have just launched a pilot operation in the UK with a plan to start franchising in the UK later in 2011 or early 2012. Further interest has been shown internationally from South Africa, Canada, Ireland, India and the UAE.

Other Finalist

Cleantastic International

Media Award


Exceed Maintenance


Paper Plus NZ Ltd


Golden Nuts Franchising NZ Ltd

Supreme Award Franchisee of the Year. Sponsored by Westpac


Columbus Coffee - Ashburton

Supreme Award Franchise System of the Year. Sponsored by Westpac


Paper Plus NZ Ltd

Business Franchise Australia and New Zealand 119

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2012 Franchising Expo_Business Franchise Magazine_SPREAD.indd 1-2



MAY 26-27

JULY 21-22

AUGUST 17-19

12/10/11 11:12 AM

h ot topics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director, Franchise Advisory Centre.

Behind the headlines SA franchise laws pass in lower house The Small Business Commissioner Bill was passed in the lower house on party lines on September 14, after heated debate in which the state opposition accused SA Business Minister, Tom Koutsantonis, of being less than honest in bringing a bill before parliament that substantially differed from the one which had been the subject of public consultation earlier this year. The SA Small Business Commissioner Bill had been promoted by Koutsantonis as based on the successful Victorian Small Business Commissioner role - which provides fast and cheap access to dispute resolution between businesses. However, it goes much further to subsume mandatory industry codes prescribed under the Commonwealth Competition and Consumer Act (formerly known as the Trade Practices Act). By adopting the Commonwealth Codes, including the Franchising Code of Conduct and the Oil Code, the SA Business Minister has the power to create local changes which would result in an entirely different set of franchise laws for South Australia.

Legislation crashes Cash Converters sale deal Publicly-listed pawn broking franchise, Cash Converters, has announced that a deal to sell a 30 per cent stake in the business to US-based finance group, EZCORP, via a scheme of arrangement worth approximately $70 million, has been terminated as a result of impeding Australian legislation to cap fees and charges for micro-lenders. The sale would have lifted EZCORP’s holdings to a controlling interest of 53

per cent, however the company remains a substantial shareholder and is also the Cash Converters master franchisee for Canada. Cash Converters has announced it will continue to lobby the government to reconsider proposed changes to the National Consumer Credit Protection Act, but will also focus on offering other products and services, as well as concentrate on its 200-store operations in the UK, where fees and charges for micro-lenders are not regulated.

Collins Booksellers acquires 20 Angus & Robertson stores Eighteen Angus & Robertson franchised bookstores, plus two company-owned stores which survived the failure of their franchisor parent, REDgroup Retail, will join the Collins Booksellers chain in a deal worth an undisclosed sum. Collins, a franchisee-owned network, currently has 52 stores and plans to open an additional four new stores this year. The converted Angus & Robertson stores will bring the total to 72 stores, according to a media report.

Franchising plans lead to Sydney Ferry strike Plans to franchise the iconic Sydney Harbour ferry service were disrupted recently by a five-hour stop work meeting for staff to discuss the move to private operation. The NSW government will franchise the operation of the ferry service, but will continue to own the ferries and retain control of the routes and fares. It will also subsidise unprofitable routes and is looking to a franchised operator to deliver an improved and more efficient service.

122 Business Franchise Australia and New Zealand

KFC to remove toys from kids meals Fast food brand KFC has announced it will remove toys from its children’s meals in all Australian stores to reduce pestering of parents by their children and to allow parents to make dietary decisions for their children which aren’t influenced by toys, according to a KFC spokesman. The move follows the banning of toys with children’s meals by several US cities, unless the meal meets minimum nutritional standards, but has been done voluntarily by KFC in Australia. They admit it will cost them profits, but believe that giving away toys with a meal ‘…has had its day’.

US cleaning franchisors face hefty damages claims in illegal fees case Cleaning franchise Coverall North America faces payouts of millions of dollars following a ruling by the Massachusetts Supreme Judicial Court that the company had illegally charged franchise fees to workers who were proven to be employees, and not franchisees. The decision follows a district court ruling last year which found that Coverall franchisees are not independent contractors, but employees instead. The Supreme Court found that Coverall misled migrants with little or no English skills into paying franchise fees up to USD$30,000 to win cleaning jobs, but treated the franchisees like regular employees. The decision has paved the way for a class action by franchisees against Coverall and other cleaning franchises operating in Massachusetts including Jani-King, Jan-Pro, System4, CleanNet and All Pro Cleaning.


Mason Sier Turnbull

silver chef

315 Ferntree Gully Road, Mount Waverley VIC 3149 P 03 8540 0200 F 03 8540 0202

14 Finchley Street, Milton QLD 4064

Contacts Raynia Theodore, Principal / John Sier, Principal

P 1800 049 743 F 1800 884 431


Contacts James Scurr E

MST is one of Australia’s leading franchising law firms.

We also maintain solid working relationships with other skilled professional advisers in the franchising sector, allowing us to provide advice and services beyond the scope of most law firms.

Silver Chef has been helping franchisors and franchisees to fund their equipment needs for over two decades. Silver Chef’s Rent. Try. Buy.® solution offers a simple 12 month term so that you have the flexibility to: • Purchase the equipment and enjoy a 75% rental rebate. • Return equipment if you don’t need it anymore. • Keep renting and we will continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. And if you are part of an Accredited Franchise, you will enjoy even greater benefits such as reduced rental bonds, rental discounts and preapproved funding for all franchisees. Silver Chef is the 2011 Franchise Council of Australia Supplier of the Year.

Wisewould Mahony Lawyers

the magazine for franchisees

Our lawyers provide solutions and advice for all franchising-related matters. Our clients include existing and prospective franchisors and franchisees, as well as suppliers to the franchising sector. MST’s expertise and experience cover all domestic and international franchising legal issues, and our network of international affiliations allows team members to stay in touch with global franchising trends and developments. Our experienced team has acted for many new and emerging franchise systems, including some of the best-known names in Australian franchising.

Franchise BUSINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

AU S TR A LI A a n d n e w z eala n d

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives.

Business Franchise Australia and New Zealand 123

FRANCHISE LISTINGS FRANCHISE ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: Website:







100+ Aus


$44,900 plus GST

$250,000 + equipment leasing + monthly franchise fee of $900

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: Website:





$43,500 + GST + Vehicle

AUSSIE FARMERS DIRECT 5 Williams Circuit Pooraka 5095 S.A. Ph: 1300 6455626 Email: Website:




$110,000 + GST

$110,000 + GST

AWESOME FRANCHISE PTY LTD Unit 2/100 Park Road, Slacks Creek QLD 4127 Ph: 1800 880 124 Fax: 3909 2006 Email: Website:




$25,000 $50,000

$60,000 - $90,000 INCLUDING VAN

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: Website:


4 (@1/2/11)


$30,000 $50,000





$49,900 + GST

$250,000 + GST





Store dependent






CAFÉ 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: Website:





FROM $127,700 + GST

CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Fax: 02 9250 5115 Email: Website:



Franchise Council of Australia

$150k to $800k





$40,000 + GST

$250,000 - $400,000




$40,000 $60,000

$40,000 - $60,000




$26,000 (ex GST)

$88,000 (ex GST)

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: Website:






ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: Website:



$200,000 - $300,000

BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: Website: BEDSHED 14 Collingwood Street, Osborne Park, WA 6017 Ph: 03 9439 5594 / 0419 494 480 Email: Website: BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: Website:

CHICKEN TREAT 1 Whipple Street, Balcatta WA 6025 Ph: 08 9240 9777 Fax: 08 9240 6110 Email: Website: CLEAN GREEN STRATA Unit 9/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: Webiste: CRACKMASTERS 6/22 Apparel Close, Breakwater VIC 3219 Ph: 03 5222 8227 Fax: 03 5222 8692 Email: Website:

150 Franchise Council Nationally of Australia (FCA)

ESPRESSO ESSENTIAL 32 Hutchinson Street, Burleigh QLD 4220 Ph: 07 5507 5111 Fax: 07 5522 0679 Email: Website:




$99,000 +

$99,000 +

FASTA PASTA 38 Barnett Ave, Glynde SA 5070 Ph: 08 8336 5855 Fax: 08 8365 2524 Email: Website:




$50,000 + GST

$650K - $950K

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: Website:




From $25K+GST


FERNWOOD FITNESS Level 1, 475 Flinders Lane, Melbourne 3000 Ph: 03 9630 8810 Fax: 03 9630 8830 Email: Website:










$100,000 - $350,000

GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: Website:






GLORIA JEANS 11 Hoyle Avenue, Castle Hill NSW 2154 Ph: 02 9846 0374 Fax: 02 9634 6211 Email: Website:




$50k + GST

$250k - $400k


50+ restaurants Nationally


$50K +GST

$400K + GST




Between $25K - $60K

Between $180K $480K

INDEPENDENT PROPERTY INSPECTIONS 1/38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 17 88 22 Fax: 03 9375 7769 Email: Website:




$55,000 + GST

$75,000 + GST

JIM’S MOWING 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 13 15 46 Fax: 03 9780 9987 Email: Website:




From $20,000


JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: Website:






JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: Website:


175 across Australia & New Zealand






















Starting from $45,000 + GST

$60,000 + GST

chocolate bouquets




$70,000 - $100,000





$90,000 - $120,000

MINI MAESTROS PO Box 615, Carlton North VIC 3054 Ph: 03 9387 1500/1300 786557 Fax: 03 9387 6366 Email: Website:





$16,500 incl GST

NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: Website:


270 +


$45,000 + GST

$380,000 - $450,000 + GST




$59,500 + GST


FRANCK PROVOST PARIS 129 Bourke Street (Head Office), Woolloomooloo NSW 2011 Ph: 1300 372 624 Email: Website:

GRILL’D 26 Liddiard Street, Hawthorn, Victoria 3122 Ph: 03 9819 0071 Fax: 03 9819 0611 Email: Website: HUDSONS COFFEE Level 6, 257 Collins Street, Melbourne VIC Ph: 03 8631 7700 Fax: 03 8631 7799 Email: Website:

KLEENA CLEANERS (SA) PTY LTD 38 Nelson Street, Stepney SA 5069 Ph: 08 8363 4488 Fax: 08 8363 5377 Email: Website: KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: Website: LAVA CARTS PTY LTD PO Box 5268, Mackay QLD 4741 Ph: 0458 202 649 Email: Website: LEATHER & VINYL DOCTOR (THE) 2/52 Export Drive, Molendinar QLD 4214 Ph: 1300 453 284 Email: Website: LOLLYPOTZ 66 Maryborough Street Fyshwick Ph: 1300 565 597 Fax: 02 6280 9705 Email: Website: LUXAFLEX® Window Fashions Gallery 338 Victoria Road, Rydalmere NSW 2116 Ph: 02 9638 8000 Fax: 02 9638 8832 Email: Website:

NIGHTOWL CONVENIENCE Locked Bag 3020, Springwood QLD 4127 Ph: 07 3387 8787 Fax: 07 3387 8788 Email: Website:

124 Business Franchise Australia and New Zealand












ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: Website:






OVENU PO Box 698, Willetton WA 6955 Ph: 1300 OVENU 2 (1300 683 682) Email: Website:




$39,000 + GST


OZIFIT Suite 9, Tower Place Wodonga VIC Ph: 0416 651529 Email: Website:






PLUS FITNESS 24/7 Suite 8 / Shop 10 / Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: Website:









$45,000 INC. GST

$93,950 INC. GST











RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: Website:






RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: Website:



FCA – Franchise Council of Australia



SCHNITZ Level 2, 3 River Street, South Yara VIC 3141 Ph: 0410 649 808 Fax: 1300 854 534 Email: Website:




$35,000 + GST

$350,000 - $450,000 + GST

SE7EN GOURMET TAKEAWAY 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0637 Fax: 07 3423 0600 Email: Website:






SKEWERZ KEBABZ 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3175 0632 Fax: 07 3423 0600 Email: Website:







1 in aus/ Over 70 in NZ












$40K plus GST

$450K-$550K inc. Equip. Leasing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: Website:





$37,000 with Snapon finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: Website:



Franchise Council of Australia



SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: Website:




$20,000 (Licence Only)

75 P/W

STARSHOTS PHOTOGRAPHY Level 1, 113-115 Oxford Street, Darlinghurst NSW 2010 Ph: 02 9332 3600 Fax: 02 9332 3661 Email: Website:





$70,000 - $150,000









From $20,000

From $30,000




$35,000 including 8 machines


SUMO SALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: Website:




$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: Website:



Restaurant Catering Victoria



TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: Website:






TELSTRA CORP LIMITED ,Telstra Licensed Store Program Email: Website:





$250,000 - $350,000 MODEL DEPENDANT – AVERAGE $500K

OPORTO Level 5, 619 Pacific Highway, St Leonards NSW 2065 Ph: 1300 727 129 Email: Web:

POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: Website: RASHAY’S CAFÉ & RESTAURANTS Level 31, ABN AMRO Tower, 88 Phillip Street, Sydney NSW 2000 Website: RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: Website:

SKIDS AUSTRALIA PO Box 37, West Beach SA 5024 Ph: 08 8272 8488 or 0439 803 078 Fax: 08 8121 1835 Email: Website: SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: Website: SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: Website:

STAYCLEAN HANDS PTY LTD 261 Churchill Rd, Prospect SA 5082 Ph: 1300 769 967 Fax: 1300 883 989 Email: Website: STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: Website: STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: Website:





THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: Website:




$59,500 + GST

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: Website:




$59,500 + GST

$59,500 + gst


260+ outlets Australia wide


$145,000 + GST

$450,000 + GST





$15,000 + EQUIPMENT + GST

THE COFFEE CLUB 336-338 Montague Road, West End, QLD 4101 Ph: (07) 3010 3000 Fax: (07) 3844 2551 Email: Website:

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Website: V.I.P HOME SERVICES Unit A, 2/34 Cavendish Drive, Manukau City, Auckland Ph: 09 263 0544 Fax: 09 263 0944 Email: Website: WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: Website:



$50K AUD +GST, $50K NZD +GST

WOK IN A BOX 4a, 60 West Tce, Adelaide SA 5000 Ph: 08 8410 4700 Fax: 08 8410 4300 Email: Website:


32 franchised & 1 company store



$220K-$250K incl. initial franchise fee

YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: Website:






Business Franchise Australia and New Zealand 125

A-Z FRANCHISE DIRECTORY anytime fitness Anytime Fitness is a 24-hour fitness club franchise with 1,650 clubs worldwide, including 100 in Australia and over 250 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 300 clubs within the next five years. Franchisees have access to an internationally-proven

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Aussie Farmers Direct Aussie Farmers Direct, Australia’s fastest growing franchise business (BRW Fast Franchises 2010, 2011), is seeking more ‘milkos’ to deliver its fresh, delicious and 100% Australian produce direct to the doors of Australian residents. From humble beginnings back in 2005, Aussie Farmers Direct has grown substantially by continuously developing and delivering on its brand promise; sourcing 100% Australian products and delivering it in a way that’s both flexible and convenient.

Awesome Awesome Franchises is a multi-brand franchise operating Australia Wide in a variety of retail segments. Awesome Coolers sells a range of water purifiers and reverse osmosis systems to improve our most precious resource water. Awesome Coffee aims to give a cafe experience in your home with the best capsule machine on the market Lavazza A Modo Mio and cafe quality cookies, chocolates and confectionery. Awesome Living is to commence in early 2012 selling a

backcare & seating Backcare & Seating (BCS) is a unique retail concept, established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. A new Master Franchise has taken control of the brand, and is set to build on the strong foundation of the original licensor to expand the store network to fifteen + stores in ten years. BCS provides in-store service to clients seeking solutions for existing back issues. This may be in commercial seating, ergonomic products, bedding, back-supports, lifestyle, aged and healthcare seating.

126 Business Franchise Australia and New Zealand

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: or 1300 766 202

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit

Aussie Farmers Direct franchisees not only get a great return on their investment and flexible working hours, they also gain the satisfaction that they are helping Australian farmers drive the economy forward. The franchise model is designed for optimum efficiency and supports franchisees with an exclusive service area, a guaranteed customer base, ongoing training and full back-end management and support including; customer management, billing, payments, new product development and product procurement. For more information, visit or email

range of White goods, Televisions and other electronic products. Awesome Wellbeing is to commence in 2012 selling a range of Vitamins, Supplements, Exercise Equipment and Sporting Goods. Awesome provides a wide range of services to their franchisees including consignment stock, lead generation, debtor collection and no marketing fees. To enquire about a Awesome franchise please call 1800 880 124 or email franchises@

In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments. BCS franchises sell one-off chairs to individuals, as well as service large fit-outs of over 600x chairs, which is aided by the fact the brand controls its own Australian-based manufacturing facility. Potential franchisors have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Mark Cohen on 03 9353 0500.

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

BEDSHED Over the last 30 years, Bedshed has established itself as one of Australia’s most successful and profitable specialist bedding retailers, with a network of 40 stores nationally. Our network is currently growing with more stores planned or under construction, giving you the opportunity to join a highly successful, bank accredited franchise model and secure your financial future. The Bedshed model is a proven recipe for success – it

BUCKING BULL A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception. With breakfast, lunch, dinner and snack menus, the hugely popular product range entices customers all day.  tores are located where customers pass by all day S - in the busy foodcourts of major shopping centres.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 160 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

caltex australia Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit

has been tried, tested and proven over our 30 year history. Bedshed franchisee partners enjoy excellent income potential, ongoing support and training from an experienced management team, input into selecting Bedshed’s best-selling range and most importantly, the flexibility to choose their desired lifestyle. If you would like to discuss the benefits of a Bedshed franchise and how this could be the right franchise for you, please contact Rod Parker, on 0419 494 480 or

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows. Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business. Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores. Call 07 3423 0555 or visit us at

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328)

and field support has set the benchmark for

sparky a3.pdf 1 7/04/2011 12:22:20 PM

convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities

• Our retail convenience network consists of over 625 stores nationally

now exist for high calibre franchisees with a passion

• Franchisees operate approximately 85% of Caltex’s retail network

To discover more about Caltex’s exciting franchise

Our world class business model, merchandising

click on ‘Franchising at Caltex’.

for retail and a burning desire to be successful. opportunity, please visit and

Business Franchise Australia and New Zealand 127

A-Z FRANCHISE DIRECTORY Chicken treat Chicken Treat is a proudly Australian owned and operated quick service restaurant brand that has built an enviable reputation over more than three decades. With over 100 stores across Australia and a focus on expanding the Queensland and Tasmania markets there has never been a better time to join this rapidly expanding group.

of Two flavours of Chicken. Famous for our Chips and an impressive range of Burgers, Sides and Desserts it’s the flavour inside that makes it a Chicken Treat. As a wholly owned subsidiary of the QSRH group, our franchisees benefit from the significant buying power, reduced cost of goods, marketing systems and advertising reach that QSRH’s substantial resources can provide.

With our uniquely flavoured, 12 hour marinated, (secretly seasoned), slow cooked, Rotisserie Chicken and lightly spiced, Country Style Fried Chicken we occupy a unique position in the QSR industry, laying claim to being the Home

If you are Passionate about customer service, motivated by the challenge of running your own restaurant and not afraid of hard work , why not give Neil a call on 0409 161516 or visit

clean green strata

• Relatively low entry costs • Potential to earn above average returns for the cleaning & gardening industry • build an asset that can be sold, rather than just earning an income What are you buying into? • Exclusivity to properties in an area • Complete vehicle fit out • 5 year franchise agreement with 5 year option to renew • The opportunity to purchase work at huge discount to market value • Training - 4 week initial with regular training sessions • proven marketing expertise

Strata Cleaning and Strata Garden Maintenance Franchises

Why Clean Green Strata? • We are the first & only specialized strata cleaning franchise in NSW • We are also the first & only specialized strata garden maintenance franchise in NSW • We only clean & garden on the common areas on blocks of units • 19+ years of experience in the Strata industry • Administration is made easy with first class systems

The Coffee Club

people who are equally dedicated to your success as you are.

The Coffee Club is an award-winning, Australian-owned Franchise that is well recognised and established. The Coffee Club has won many industry awards, including Australia’s Best Café Franchise by Australian Financial Review’s Smart Investor Magazine (2006, 2009 and 2010), and more recently the ‘Excellence in Marketing’ Award at the 2011 FCA Excellence in Franchising Awards. Join The Coffee Club and you will benefit from a tried-and-proven business model that is based on best practice retail franchise management. This foundation is supported by an experienced Team of

At The Coffee Club, a large part of our brand’s ‘recipe for success’ rests in the recruitment of quality Franchisees; we want to find passionate candidates who are willing to work with us and align themselves with our brand and growth strategies. As a successful Franchise now serving more than 40 million cups of coffee a year, The Coffee Club is committed to delivering the highest standards of food, beverages and service in a welcoming and relaxed meeting place enriching contemporary lifestyle. Be a part of our success story.

CRACKMASTERS CRACKMASTERS are the masters in pavement maintenance offering a variety of remarkable services including asphalt and concrete repairs, colour non-slip resurfacing, non-slip treatment for timber decking, driveways, car parks, roads, paths, trip hazard removal, and rejuvenating tennis / sports courts. Our outstanding reputation is based on customer satisfaction and the deliverance of the high quality products and services that we have on offer. CRACKMASTERS is now offering a ground-floor and

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

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innovative opportunity. Becoming a CRACKMASTERS franchisee will provide you with multiple opportunities including, outdoors lifestyle, work / life balance (flexible hours), a financially simple business with strong cash flow, cost effective techniques and simple technologies providing a huge competitive edge, and a strong and effective support network. For more information about owning a CRACKMASTERS franchise, contact Jason Cobb on 03 5222 8227 or

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

espresso essential Since 2001, Essential Brands Group (EBG) has grown from a small start up to an International Brand that now serves over 26 Million drinks per year through it’s Espresso Essential and Essential Slush systems. With more than 11,417 systems now sold via their sales and Franchisee network, EBG has decided to open the doors of opportunity again as they expand into even more regional and metro areas.

FASTA PASTA Since opening their first restaurant on Pirie Street in 1984, Fasta Pasta has continued to expand- now consisting of 36 restaurants across Australia. At Fasta Pasta the quality and freshness of all ingredients is paramount, but none more so than the pasta which is made from the finest quality durum wheat. Fasta Pasta manufactures all of their own pasta and sauces, and add fresh produce to the pan

FASTWAY COURIERS Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages* • A well known and trusted brand

FERNWOOD fitness Fernwood Women’s Health Clubs is a dominant player in the women’s-only fitness in Australia. It owes its success to the quality of the franchisees who work hard in partnership with Fernwood to make a difference in the lives of women. Our franchise system has been built from the ground up and developed over many years. The system is focused on providing our Franchise partners with the necessary tools, advice and support they need to grow their businesses. Key strengths & benefits • National brand awareness

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Manal Haydar for more information. E: P: (02) 9432 5090

Qualified applicants can expect world class products from a support structure at both a local and national level that is setting new standards in training and excellence for Franchisees. With the right blend of systems and procedures mixed with the freedom to express individual personalities in a supportive, fun and profitable working environment – you can expect a franchise experience in line with the quality of the exclusive products we supply. For more information call 1300 304 151.

as they cook, to ensure that each and every dish brings pleasure to the palate. With a dedicated Head Office overseeing production, operations, marketing and general business to provide consistency and support across the brand, it’s not hard to see why Fasta Pasta continues to expand. For franchising enquiries please contact Maurice Adams on 8336 5855, or contact us via the Fasta Pasta website,

• No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at *Conditions apply

• Well established & proven system for over 20 years • Innovated & creative marketing initiatives • Professional & friendly ongoing support from NSO • Stream line structured induction 3 week training program • Multiple streams of income These key strengths combined with honouring our core values and utilizing the Fernwood tools, knowledge and model assists new franchisees to build a successful business. For franchising enquiries visit our website

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A-Z FRANCHISE DIRECTORY FRANCK PROVOST PARIS Trusted by 10 Million Guests in 30 Countries every Year YOU DON’T NEED TO BE A HAIRDRESSER TO OWN FRANCK PROVOST SALONS. Franck Provost Paris is the leading Hair Salon in France, and there are more than 650 salons around the world. The creator, Franck Provost has achieved an exceptional 35-year career. He was once nominated “World Champion Hairdresser” and is the hairstylist to many

celebrities such as Sharon Stone and Juliette Binoche, as well as prestigious events like the Cannes Film Festival. He opened his first salon in Paris in 1975 with a vision of providing accessible luxury and glamour. Since then he has developed a hairdressing empire, Provalliance, that is now #1 in Europe and #2 in the world. Two Franck Provost salons have already opened in Sydney and the franchise is now available Australiawide! Enquire now: Call Franchise Selection on 1300 372 624 or go to

GELATISSIMO PTY LTD Since it began as a small family business 20 years ago, Gelatissimo has grown to be Australia’s largest gelato franchise and has expanded internationally with stores in Singapore, Indonesia, Malaysia, the Philippines and in the home of gelato, Italy. Gelatissimo presents a unique concept of fresh gelato made in-store daily supported by a brand that embodies style and sophistication. Apart from creating a retailing point of difference, we have a strong and stable performance record.

Our strong focus on support systems and our extensive industry experience will allow you to grow your business with confidence. In addition, unlike many franchise systems we charge a flat royalty fee instead of a percentage of your sales so when your business grows you reap the rewards! We are looking to recruit franchisees who share our enthusiasm for delivering great products and excellent customer service. For enquiries call (02) 8845 0100 or e-mail

Gloria Jean’s Coffees Gloria Jean’s Coffees is an Australian-owned brand that is loved and respected around the world. With over 996 stores in more than 39 countries, we’re the world’s fastest growing franchise, serving millions of customers every week. But there’s more to our brand than these impressive statistics. There’s a culture of collaboration, for starters. There’s the family-style support network. There’s the drive to source and serve the best

product around, providing our customers with the ultimate coffee experience. Because at heart, what our franchise partners share is a belief that better coffee makes a better world. If that interests you, we’d love to hear from you. Contact Jenny Colla on Phone (02) 9846 0374 or visit our website

grill’d Grill’d – the healthy burger specialist – delivers a burger experience unlike any other. Winner of the 2010 and 2009 FCA Emerging Franchisor of the Year, Grill’d is a proven franchise model with a competitive advantage, experienced management and strong consumer appeal. Open 7 days for lunch and dinner, Grill’d offers inrestaurant dining and take-away in a friendly, casual environment. There are currently +50 restaurants

hudsons coffee Looking for a better work/life blend? Whether it’s the sound of milk frothing, the lingering coffee aroma, or the taste of a perfect espresso, there are fewer pleasures than the perfect coffee. At Hudsons Coffee, we’re looking for business partners that share our passion.

in operation across VIC, NSW, ACT, QLD & WA with many more in the pipeline. An overwhelming consumer response to the Grill’d model continues to drive growth, fuelled by positive community and media endorsement. We are seeking enthusiastic, passionate people with excellent leadership and customer service skills and a positive attitude to join our franchise family. Go to for more information.

matching the right franchisee to the right site is imperative. This has resulted in a dynamic, satisfied team of franchisees that share like-minded business goals, and are a great support network for one another. Looking for the top job? Take the Espress route.

Tired of counting someone else’s beans?

Our property team will work with you in selecting sites in a range of areas including central business districts, hospitals and regional areas.

We believe that behind every great coffee is a great person with a real passion for real coffee, just like us! We place great importance on franchise selection,

So, if you’re interested in becoming your own boss, contact our Franchise Department on 03 8631 7710 to find out more.

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independent property inspections

Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state.

inspection services market in Australia by recruiting only building professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections

Independent Property Inspections franchise system is set to dominate the pre-purchase and building

For more information contact Damien Digby on 0412 868 788.


And Jim’s, for all its size, is still a personal business. Jim’s Group is owned 100% by Jim, who works daily in the business. Every Franchisee is given his personal Email and contact number and invited to call him any time. Every year, hundreds do.

Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals.

The largest Mowing Franchise in the world. There are a number of advantages to being a Jim’s Mowing Franchisee. Being number one gives Jim’s Mowing Franchisees a huge advantage when it comes to work. As a group at most times of the year we have more work than we can handle, in fact, we were unable to service over 50,000 clients the past year. Jim’s Mowing is a lifestyle business. Be your own boss, working your own hours, and with the opportunity to build without limit. And yet with the backup and security of an established, proven system.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

Kleena Cleaners Kleena Cleaners is a South Australian owned & operated company successfully servicing numerous sites across the state on a daily basis. We are a mature but vibrant company, proud of the fact that our success has been built on our reputation to provide a quality, individual service to all our clients. We understand there’s more to a great cleaning service than just the cleaning. Which is why we focus on not just meeting, but exceeding

At Jim’s Mowing We Work for You! We treat customers like royalty, as Franchisees you are our customers and get the very best help and support. There are great benefits to being part of Jim’s Mowing: Strong Name; good reputation; proven system; ongoing support; training; options to grow; great network for help and much more. For a free Information Kit, call 131 546.

great result by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $100,000 in your first year. At this level you have a breakeven point of 4 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact or 1300 227 853

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ operate on a no appointment, no request system, quality style cut at an affordable price., quality style cut and at an affordable price. Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Chiree Craig 1800 334 498 Website:

your expectations at every level with a genuine commitment to service excellence. As a professional cleaning company, you can rely on us to take care of even your most exacting requirements every step of the way. In fact, once you’ve experienced the lengths we’ll go to in order to ensure your complete satisfaction, we’re confident you’ll never look at cleaning services the same way again. Franchise opportunities are available in SA and Vic, soon in WA. Visit:

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A-Z FRANCHISE DIRECTORY KWIK KERB Kwik Kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries. We are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a Kwik Kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development.

Kwik Kerb® business owners work for themselves, building their own business from strength to strength and determine their own income level. With Kwik Kerb® YOU keep all the profits! We have Kwik Kerbers earning $500 to $1000+ in a day. If they can do it, so can you! Owning a Kwik Kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals. For more information freecall 1800 773 231 or visit

LAVA CARTS Warming to the idea of joining Australia’s hottest new coffee franchise?

Kiosk and Shop fitouts from $189 000 + GST \ No Marketing levy and flat fee royalty.

This is your chance to become part of a emerging national player and benefit from fantastic low level entry fee’s.

Comprehensive and Correct Barista training package – Made Easy.

Lava Carts offers coffee with substance, leading the way in taste quality and freshness.

Opportunities are erupting now! Consider our difference and check us out –

Lava Carts takes enormous pride in commitment to core products including: coffee, teas, frappes and freshly made locally sourced accompanyments. or email for obligation free info pack!

LEATHER DOCTOR (THE) Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

lollypotz Lollypotz is a chocolate bouquet company which specialists in corporate and internet gifts.

Metropolitan and Regional franchises are available in each State.

Offering same day delivery around Australia to via its internet, retail and corporate connections. Lollypotz offers at home businesses as well as shopfronts.

Excellent, state of the art technology assists every franchise owner with the management and running of their business.

With 43 Franchises in Australia and 3 in New Zealand this is a very exciting opportunity.

Contact or 1300 565 597 for further information.

luxaflex® Window fashions

awnings, which has been a key success factor for the program.

The LUXAFLEX® Window Fashions brand is the market leader in the premium window coverings category in Australia. The LUXAFLEX® Gallery program is the top tier licensee network with over 75 Galleries nationwide with over 30 areas still available in all states, regional & metropolitan areas. The Gallery showrooms provide residential consumers a quality experience with specialised service along with access to large full size operating blinds, shutters and

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Providing a fully supported program including customised training, marketing, advertising, web, business support and resources, it is the most comprehensive program in the industry. Contact Details: LUXAFLEX® Window Fashions Gallery Phone: 02 9638 8000 Fax: 02 9638 8832 Email: Website:

Mini Maestros Why do people love Mini Maestros? • One of Australia’s longest established music education programs for young children • An all Australian company, owned by Australians with music and activities by Australian composers • Learning through play -Children sing, dance, play percussion instruments & play games, whilst having fun • Children develop life skills and strengthen bonds with parents and carers • The program is educational, sequential and developmental

NANDO’S Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning sales and repairs, we professionally service retail, trade and

NightOwl Convenience NightOwl Convenience is an Australian retail success story offering fantastic franchising opportunities across the nation. In 1975 NightOwl began as one store in Brisbane and now boasts 63 stores across Australia. NightOwl represents value through quality products, convenience, marketing and merchandising. It is these strengths, facilitated by an experienced team of office personnel and state of the art systems that ensures NightOwl is the largest stand-alone convenience brand in Australia. The NightOwl brand consists of two store models,

Why invest in a Mini Maestros franchise? • Low cost start up with long term security • Streamlined operation with minimal administration • Interact with young children and their carers and create positive experiences • Enjoy a career doing something you love • Become part of the ‘Mini Maestros’ family Opportunities for new franchises now available Australia wide. Make a change – make a difference! E: P: 1300 786 557 W:

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia. Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email or visit us online at

large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

the traditional convenience stores sized from 50m2 to 200m2 and the relatively new NightOwl Super stores, sized from 200m2 to 500m2. NightOwl is a member of several buying groups with buying power of well over 1.5 billion dollars. This means NightOwl can deliver value to customers and provide guidance on maintaining strong profit margins for franchisees. Contact Sarah Ford at or call 0403 188 027

OPORTO Oporto is a 100% Australian owned fast food franchise that specialises in fresh grilled chicken and chicken burgers.

Oporto has developed into a strong player within the quick service restaurant market over the past 2 decades and this growth is set to continue.

Oporto opened its first store in North Bondi in 1986, stunning the locals’ taste-buds, with its unique flavour profile. It quickly gained a growing army of fans, establishing the first franchised store in 1996.

Opening an average of 15 stores a year has ensured Oporto are one of the few companies to have featured in the BRW Fast Franchise Issue every year since its reception in 2004.

Today Oporto has over 140 stores in Australia, New Zealand, USA and China, serving over 13 million customers per year.

To be a part of this Aussie success story contact the Franchising Department on 1300 727 129 or visit

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Our nationwide network enables us to rollout, service and support large scale projects.

OrderMate is the complete multisite franchise POS solution.

Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617.

OrderMate was established in 2001 to service the food and beverage pos market. Its success relies upon its uniqueness from the competition which is often generic and off the shelf. Easy to use front of house interface, whilst still giving you the powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time. We have a proven track record of delivering a return on investment within 12 months.

ovenu Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition.

OZIFIT 24 HOUR / KEYLESS ENTRY You’ve seen the other ladies only fitness center, they are hydraulic circuit or free weight machines and that’s all. OZIFIT gym is very different; we are a real gym with real classes.

Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979

Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. If you are looking for a highly profitable, low entry cost business that delivers great rewards and job satisfaction with the flexibility of being your own boss call us now on 1300 OVENU 2 (that’s 1300 683 682 ) or email or visit our website

Owning and running a health club doesn’t feel like a job, it is fun and rewarding to know that you are inspiring women to achieve their goals and improve their lives.

Variety of cardiovascular machines and weight training equipment.

If you’re looking for a business where you can have fun and a life while helping empower women, this is the franchise for you and the women in your community have been waiting for.

Years of experience OZIFIT team has designed Ozifit for Women with you, the franchise owner, in mind!

Compared to other ladies fitness franchises, our gym’s are simple to operate fewer employees. Contact


from Householders to tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send

plus fitness 24/7 The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $189k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are assured that your franchise will be success.

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For more information call (02) 9822 5622. Or visit our comprehensive website at

A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none. With 21 gyms open or scheduled to open by end 2011 and a further 18 territories sold, Plus Fitness has a clear goal of establishing over 60 gyms across Australia by end 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

RASHAY’S CAFE & RESTAURANT Rashay’s Café & Restaurant is an Australian owned business that models itself on the principle of “food fast”. It embraces the systematic approach of fast food outlets without sacrificing the quality of its food, thereby positioning itself in the casual dining segment. Rashay’s Café is a low to moderately priced, casual-theme, A la carte restaurant serving seafood, steaks, chicken, pizza, pasta & Café Meals. The systemisation of the business assures that the kitchen can conduct the day to day operations without formal chef qualifications allowing complete control in the hands of the operator (franchisee). Despite the comprehensive menu, it has been created in a

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on

manner to allow the preparation of many recipe ingredients to be done ahead of time. Most of the ingredients are produced in a central kitchen or otherwise available from local suppliers that meet our high standards. Our restaurants are designed to assemble meals without losing the authenticity that is expected from a restaurant. Front of house operations are also provided with training & tools, as well as a well branded fit outs to ensure that the unique atmosphere & service can be recreated time & time again. Investment required $500k. For more information on becoming a part of the Rashay’s family go to

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: Phone: 03 9582 8716

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit


a successful channel to market for the RYCO group.

RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries.

RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is

Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

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A-Z FRANCHISE DIRECTORY schnitz Schnitz is the first hand-made, pan-cooked schnitzel franchise in Australia, serving a range of made-to-order schnitzels in premium rolls, tortilla wraps or in meals with our famous, award-winning chips and gourmet salads. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at affordable prices, forming the foundation of a stable, growth-driven business.

In 2011 and 2012, Schnitz will be focusing on a rapid expansion throughout Melbourne in the CBD, high- traffic shopping precincts and premium Shopping Centre locations. We’re looking for energetic, hard-working and passionate franchisees to join our family.

The management team behind Schnitz is an Australian family that has been involved in hospitality since 1974.

Find out more at or contact

se7en Gourmet Takeaway

for loyal customers and creating and maintaining a positive work environment.

se7en Gourmet Takeaway is a re-invigoration of the classic Aussie Takeaway Shop - with a whole lot more style, sophistication, variety and value. se7en’s all day menu consists of a delicious array of dine-in or take away meals including freshly made salads, gourmet grills, seafood, hot breakfasts, coffee, desserts and our famous seasoned chips and wedges.

Andrew on 1300 729 900 or

se7en has being carefully designed to ensure it can thrive in a broad range of locations from food courts to outdoor dining precincts to stand alone locations on a coastal esplanade or the main street of a country town. We are currently looking for motivated individuals with a passion for success throughout Australia.

The se7en brand encompasses a passion for many things including the environment, nutrition, rewards

For more information or to make an enquiry, call 07 3175 0637 or visit us online at


It’s not just about the food, it’s about the experience

Skewerz Kebabs offers authentic Mediterranean cuisine combined with fresh and exciting flavour profiles for the Australian market. Providing an exciting alternative to the traditional kebab, Skewerz serves up a truly satisfying menu supported by a friendly and fun casual dining environment. Skewerz is a sensory delight, immersing the customer in an international taste sensation filled with flavour, style and authenticity.

sKids Australia

and Skewerz provides one filled with dazzling store displays, flaming grills and the exotic zest of the Mediterranean. With your investment in the Skewerz franchise, you can experience the freedom of running and owning a business with the security of working within an established franchise system. For more information or to make an enquiry, call 07 3175 0632 or visit us online at

Award winning Safe Kids In Daily Supervision (sKids) was founded in 1996; with continuous expansion accredited to a fun, learning and caring based program we now offer services to over 70 primary school based sites in New Zealand.

fun, structured and safe Out of School Hours Care (OSHC), we are building on our efforts and services offering Master Franchises and local franchisee opportunities in every state. If you are looking to work with children, make a difference and own a business that is both financially and emotionally rewarding then talk to the award winning team at sKids.

Now in Australia, using the foundations of the program’s success and our passion for providing

For more information contact Vicki Prout on 0439 803 078 or

Rewarding Business - Make a difference.

Safe Kids In Daily Supervision

They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business.

Sleepy’s Rest assured you are making the right business decision? Sleepy’s have become a major force in mattress retailing in Australia with 38 stores nationally and growing. Sleepy’s The Mattress Experts offers its franchisees high quality in house training, national marketing programs and full support from the management team to help you become a Mattress Expert and grow your business.

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With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins, you can become part of the Sleepy’s Team and realise the rewards. If you would like further details on how you can transition into business ownership with Sleepys, please contact Gavin Croft Phone: 07 3895 4100 Email: Website:

SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: 1800 SNAP GYM

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

STARSHOTS PHOTOGRAPHY Starshots first opened its doors in 1992 and has now become Australia’s leading franchise portrait photography network with 13 studios stretching down the eastern seaboard from Maroochydore to Melbourne. Operating at the premium end of the portrait market, offering a high-calibre product, Starshots quality and service is confidently backed with a 100% satisfaction guarantee to every client. The studios operate under 2 alternate models (Major Shopping Centre and Stand Alone) as necessary.

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to or contact Alistair Browne at

• Learn a range of new lifelong trades. • Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website:

Franchisees come from diverse backgrounds such as school teachers, marketing managers, small business owners and previous staff members. Knowledge of photography is not essential “People are at the core of our business and we therefore look to like-minded individuals who have the drive to succeed to join up to the Starshots Franchise system”. Len Sandler Managing Director The Franchisor offers assistance and support at every stage and after many years has developed an effective support structure for its franchisees More info: Enquiries: e-mail

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A-Z FRANCHISE DIRECTORY Stayclean Hands Stayclean Hands is a franchise system that specializes in the business to business supply of hand sanitizing solutions through service contracts in clearly defined areas. Service contracts provide a guaranteed monthly income to franchisees and the franchise system offers attractive returns on investment every year. The battery-operated dispensers offer the latest in environmental design and touch-free technology, measuring the exact amount of solution into the hands of each user. With a modern look and silver finish, they are an essential component to every health-conscious business owner.

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the


Franchisees are supported through marketing activities, lead generation, centralised invoicing and all systems and processes; however, it is their responsibility to sign service contracts in their exclusive areas. Franchisees must be extroverted operators who are comfortable delivering presentations and increasing clientele in their territory or be able to hire a dedicated salesperson. For more information contact Stayclean Hands on or visit

franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall.

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit or email

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

sumosalad SumoSalad is a great healthy alternative and we are looking for energetic and passionate franchisee? Back in 2003, two young Aussie guys, Luke Baylis and James Miller identified a gap in the fast food market and pioneered the healthy fast food sector in Australia when they opened the first SumoSalad store in Liverpool Street, Sydney. Today, just 8 short years later, SumoSalad has grown to over 90 stores across Australia, New Zealand, Dubai, UK and Singapore.

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

138 Business Franchise Australia and New Zealand

You’ll find our stores in key CBD and shopping centre locations where our Salad Artists are busy serving up freshly made salads, wraps, rolls, soups and more to over 145,000 hungry customers each week. If you are hungry to become a SumoSalad franchisee, visit our website and select franchising tab or contact Graham Streeter, General Manager Business Development on 0418 870 920 or email

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 32 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email

TELECHOICE There has never been a better time to own your own business. TeleChoice is a great choice for you if you are looking for a business in a dynamic industry. With over 150 stores nationally and a massive support base, you’ll always feel part of a great team. After having a huge success with our 2009

telstra Looking for something a little different to your standard retail business? Want to run a business that is not just about buying and selling products? Want to be supported by one of Australian’s most recognised brands? If you answered ‘yes’ and you’ve got an appetite for success and a drive to make things happen, then the Telstra Licensed Store (TLS) Program may be just what you are looking for.

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium

expansion we are expanding again in 2011 and are looking for franchisees to join the TeleChoice team. If you are passionate to succeed and have a love of customer service; then a TeleChoice franchise could be for you! To start your own business and take control of your life, call the National Franchise Manager on (03) 8699 2555 or visit

At Telstra, it’s about finding the right solutions for our customers whilst delivering excellent customer service. With the backing of Telstra, a complete range of exciting products and services and an experienced marketing and support team at your disposal operating a retail business just got a whole lot easier. The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement. Find out more and register your interest today Email: or visit:

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand)

Trios wraps

branding and appealing to Gen X and Gen Y, we have also

At Trios Wraps we have always been about delivering freshly grilled wraps that boast of flavour profiles from across the globe and taste absolutely incredible!

3 formats – namely Café Style, Food Court, and Kiosk, with

redeveloped our retail footprint which has been adapted to equal emphasis being given to space planning for each –

Based on extensive mapping of the consumer purchase path, we have just completed our rebranding project (from interiors down to the basics of packaging) – and have consequently incorporated a deeper, earthier color palette and an array of finishes that we feel can be aptly described as ‘grunge chic’.

ensuring ease in developing a Trios Wraps Franchise near

Being on the forefront of trend – in terms of design and

• 50% Accredited Finance • FCA MEMBER


value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 260+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately committed to continually developing our brand to ensure great

you! To find out how you can be a Trios Wraps Franchisee and enjoy success of this growing brand contact or visit

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Sales Manager Jodie Kliska on (03) 9413 1652 or go to our website to complete an on-line Application Form. Vendor Finance Available / FCA Member

Business Franchise Australia and New Zealand 139

A-Z FRANCHISE DIRECTORY V.I.P. Home Services V.I.P. is a professional home services franchise which provides flexible, multi-serviced businesses. One of the best known franchise systems in New Zealand and winners of the Best Franchise System – Home Services at the Westpac NZ Franchise Awards 2005, 2006 and 2007. Franchisees can work either indoors as part of the Home Cleaning division, or outdoors in the Lawnmowing & Gardening division. V.I.P. offers exclusive territories with established customers and

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

wokinabox Inspired by the aromas and tastes of Asia, the first wokinabox store opened in Adelaide, South Australia in 2002. wokinabox soon grew across Adelaide, Perth and Mackay as people responded to a fast food option that was a genuine home meal replacement at a reasonable price, personally cooked for them using fresh ingredients and exclusive sauces.

have provided a lifestyle choice to their franchisees for over 38 years. A V.I.P. franchise is suitable for couples or individuals. Comprehensive training and support is provided, including 4 weeks paid training. In addition V.I.P. are actively seeking regional Master franchisees for both lawn-mowing and home cleaning throughout New Zealand. A proven record of people management and sales experience together with sound work ethics, honesty and integrity are required. For further information, contact Estelle Logan on 09 2630544 or email

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website

also proudly achieved rankings inside BRW’s top 20 ‘Fastest Growing Franchises’ since 2007. wokinabox is a vibrant brand based on a fresh approach to Asian cuisines. This is reflected in store designs which incorporate modern décor with clean, open plan kitchens. The ability for customers to see their meal being cooked to order by trained chefs using fresh ingredients is vital to the wokinabox experience.

More recently, wokinabox has opened new stores in Brisbane, Canberra, the Gold Coast and Dubai (UAE), with significant expansion plans ahead. wokinabox has

Joining the wokinabox group might just be the best decision you could ever make! Contact wokinabox on 0884104700 now for a free information pack or visit our website


world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed.

140 Business Franchise Australia and New Zealand

For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: Website:

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The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a solid platform to start their business and offer support across the entire business including: Marketing and Promotional Support t Product Development and Buying Power t Proven operating system that includes comprehensive product and sales training t

Busiess Management support from our on the ground field team t Assistance in site selection and property negotiations t

We are looking for dynamic people who love dealing with others and are passionate about retailing.

Itâ&#x20AC;&#x2122;s amazing what a little snooze can do.

For more information visit or call Alistair Browne, our Franchise Network Development Manager on 0427 401 169

Profile for CGB Publishing

Business Franchise AUS & NZ Nov/Dec 2011  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...

Business Franchise AUS & NZ Nov/Dec 2011  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...