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AUS TR ALIA

$7.95 AUD (INC. GST) VOL 04 ISSUE 06 september / october 2010

7 steps to guarantee SUCCESS

5TO INCREASE ways

ZARRAFFA’S COFFEE The

right business brew

PROFITS

CRACKING THE CODE How changes affect YOU Spotlight on…HOUSE &

GARDEN FRANCHISES

LATEST NEWS

FINANCIAL ADVICE FROM THE BANKS

TOP LAWYERS’ ADVICE


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Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway courier franchise can help you take control of your future. As a market leader in the provision of nationwide courier services, Fastway’s award winning franchisees enjoy low start up costs, a guaranteed income package, no weekend work and unparalleled business support.

www.fastway.com.au

So, if you’re ready for a positive change, contact your local Fastway franchise today on 1300 FASTWAY.

Australian Couriers Pty Ltd, ABN 38 057 389 769, T/A Fastway Couriers (Australia). This business is independently owned.


63 On the Cover 11 Cover Story

Zaraffa’s Coffee: Turning dreams into reality with franchising

14 7 steps to finding the right franchise

Kevin Bugeja, Franchise Selection

20 How do the code changes affect you? Daniel Marks, Mason Sier Turnbull 56 5 ways to increase profits Katherine Doe, ActionCOACH 63 Feature House & Garden Franchises: Hot property

Franchises in Focus 28 Mastercare

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28

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52 Magazine Vending 72 Steamatic

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Contents

september / october 2010 In every Issue 06 Franchise News Announcements from the industry 34 Franchisee in Action Appliance Tagging Services 38 Janine’s Tips. Choosing the right franchise Janine Allis, Boost Juice 46 Franchisor Profile Stacks of Snacks

Expert Advice

Profiled Franchises

26 Selecting the right franchise for you Anthony Windress, CBA

12 Daisy Dry Cleaners

30 Testing times for small business sector Steve Wright, Franchise Council of Australia 31 FCA: Helping franchisees from the word GO! George Yammouni, Chairman, FCA 40 What levers can you pull to improve your cash flow? Darryn McAuliffe, NAB

16 All Safe Energy Efficient Products 18 Carmen Steffens 22 Nanotek by ecowash mobile 24 Be the Boss 32 Action Cash Loans 42 B&S Mobile Sharpening 50 Koalakrane

44 The services franchises Peter Buckingham, Spectrum Analysis

54 Man What a Fuss

127 Franchise Listings

80 The power of planning Brian Walker, The Retail Doctor Group

60 Commercial Food Machinery

129 A-Z Directory

90 It’s not all about food Tony Maddock, Franchise Selection

68 Real Estate Investar

94 Get ahead of the game – know the deductions you can claim Australian Taxation Office

74 Franchise Selection

98 Visionary Planning is the key to managing consistent business growth John O’Brien, PoolWerx

78 in.cube8r

126 Professional Services Listings

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How to get other businesses promoting you and your products & services for free!

Tania Allen, Vision Alliance

114 100% Commitment is required to be a successful multi-site franchisee Phil Blain, Business Development Company,

34

Franchise Division

58 Pack & Send

70 RP Vending 76 Geláre 84 Eco Pest Control 86 Aussie Farmers Direct 88 Cupanutz 92 Snap-on Tools 96 G.J. Gardner 102 United Petroleum 108 changingplaces Real Estate

120 Book review

110 Aussie Mortgage Masters

122 It’s all in the attitude Andrew Kelly, Franchise Careers

118 Diversified Exhibitions

116 Independent Property Inspections

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Franchise BUSINESS

AUSTRALIA

BUSINESS FRANCHISE VOLUME 4 ISSUE 6 september / october 2010 CGB Publishing Pty Ltd TEL: (03) 9787 8077 FAX: (03) 9787 8499 publisher: Colin Bradbury colin@cgbpublishing.com.au EDITOR: Louise Mitchell louise@cgbpublishing.com.au SALES DIRECTOR Vikki Bradbury vikki@cgbpublishing.com.au SENIOR SALES EXECUTIVE: Jodie Hanrahan jodie@cgbpublishing.com.au SALES EXECUTIVE: Kym Colliver kym@cgbpublishing.com.au PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: Joanne Tuffy joanne@cgbpublishing.com.au DESIGN: Jejak Graphics (03) 8790 8775 COVER IMAGE: Zarraffa’s Coffee TO SUBSCRIBE: PLEASE CONTACT CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au or www.isubscribe.com.au

From the Editor A

s this issue of Business Franchise Australia magazine hits the newsagencies’ shelves, the newly-elected government will be taking their seats in Canberra (at the time of writing our votes were yet to be cast), and the Australian business sector will be grappling with the realities of the incumbent government and how their policies will affect their businesses over the next four year term. Despite which Party is now leading the nation, the Australian franchising community will be dealing with the previous Government’s raft of changes to the Franchising Code of Conduct which now apply to all franchise agreements. To make sense of these changes and to how they will affect anyone signing a franchise agreement in this new financial year, please read lawyer Daniel Marks’ article. (Page 21) Also in this issue, respected Australian franchising specialist Kevin Bugeja from Franchise Selection takes us on a journey of seven steps to finding the right franchise. (Page 14) As Kevin says, ‘buying a franchise business affects your family, your finances and your future. It is vitally important to do everything you can to ensure that the franchise system you decide on will meet your needs, expectations and goals.’ Once you have selected the right franchise, and are up and running, you will probably be interested in looking at ways to increase your profitability. Katherine Doe, from ActionCOACH has a five way action plan which will help your business reach its profit goals. (Page 56) Janine Allis, Director/Founder of Boost Juice bars once again generously shares her experiences of creating a successful franchise system, and advises readers on how to make their own business successful. (Page 38) Phil Blain, another industry expert, takes us a step further down the franchisee road, as he looks at multi-site franchising. (Page 114). He asks, ‘as a franchisee, how far can you go?’, and, ‘is it possible to build your own empire?’ Our feature this issue is on House & Garden franchises, (Page 63) which covers the whole gamut of franchise systems that make up the multi-billion dollar Australian property industry – from buying and selling, to building, renovating, and maintaining. It’s a huge industry in a huge country, and due to the wide range of products and services in demand, is perfectly aligned to adapt and evolve to the principles of franchising. As always, throughout the magazine, many more articles from industry experts are featured, along with profiles of dozens of franchise systems that are currently seeking new franchisees. Good luck in your quest to becoming a business franchise owner, and if you do find what you are looking for in this magazine, please let us know. We would love to hear from you.

Louise Mitchell Editor

“There is more diversity in Australian franchising now than there ever has been before and this offers potential franchise buyers a multitude of choices for the types of business they would like to enter.” Tony Maddock, General Manager, Franchise Selection.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

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Property / Franchise & Advisory Specialists The Business Development Company was formed by a partnership of highly experienced business, franchise and property experts (Jon Sully, Vaughn McGuinness, John Downes and Phil Blain). We provide a full range of services from One Company to strategically develop your business from concept to completion in One Solution. Our team would be delighted to meet you for a complimentary, no obligation group advisory meeting to show you how we can assist you with your business. Extensive Range of Services:

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Jon Sully Director

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NE WS

Franchise NEWS New Diploma is a big step in the right direction As franchising continues to drive strong growth in the small business sector, the Franchise Council of Australia (FCA) – in partnership with Multiple Coaching Services (HAYS) has recently launched their new Diploma of Franchising course at HAYS International College in Box Hill, Melbourne. “This nationally recognised franchise qualification is a big step in the right direction for the Australian franchise sector,” said Steve Wright, executive director of the Franchise Council of Australia. “The FCA is driven to ensure everyone working in the sector has the necessary skills and knowledge to achieve their goals. This Diploma has been updated by some of the

best minds in the sector and is poised to be the number one qualification for people looking to make their mark in Australian franchising. “In testing economic times, there can be a temptation to pull back from learning and development. The existence of quality learning and development opportunities such as this Diploma are a good indicator of business health within a sector. In addition to opportunities for individuals, they also provide great opportunities for businesses to foster staff development and retention.” The Diploma of Franchising is a 12 week ‘faceto-face’ course covering essential learning outcomes to good franchising practice and

will be presented by leading professionals in the franchise sector. The course covers subjects including managing a franchise operation, managing relationships with franchises, establishing new sites or regions and ensuring quality customer service, plus many more.

First law firm to franchise

Franchise Legal has created a national first by becoming the first industry-specialist law firm to franchise. Founded by Ilya Furman in 2009, Franchise Legal welcomed its first franchisee in Sydney, Adams & Partners lawyers, earlier this month. Ilya, who has worked in franchising for the past 10 years, is aiming to position Franchise Legal as a ‘new school’ law firm in the franchise industry.

“At Franchise Legal, I wanted to be in a position to tell my clients that I practice what I preach – I am in the business of franchising,” Ilya said. “Franchising is about people and relationships and I believe it’s the personal engagement by lawyers in their clients’ business that is missing in the franchising sector,” Ilya said. “Franchise Legal wants to be there to guide and coach a prospective franchisor along the path of graduating from being a business owner to becoming a franchisor.” After acting as in-house legal counsel for some of Australia’s largest franchisors,

including Jim’s Group and Choice Hotels, Ilya launched Franchise Legal and has quickly built a strong client base. “The large majority of franchisors are either national or want to grow nationally and they expect national representation from their lawyer,” Ilya said. “Partnering with experienced franchise lawyers in other states is clearly the most effective way for Franchise Legal to meet the demands of its clients. Sydney and Melbourne are the top two markets in the country, however, we plan to grow the network in Perth and Brisbane also over the next 12 months.”

Franchising pioneer joins Franchise Careers Highly-respected franchising stalwart Sergio Alderuccio has joined the team at Franchise Careers. Sergio will head the new FC Franchising and Distribution division. Sergio, who has spent the past two and a half years at Pricewaterhouse Coopers, has more than 25 years experience as a franchise advisor to companies in retail, service, manufacturing, government, automotive and hospitality. Sergio has advised many of Australia’s leading franchisors and has also been a franchisee on numerous occasions. In 1983, he founded the specialist franchise

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consultancy, Franchise Developments, which was a franchising pioneer and innovator in Australia for a quarter of a decade. Group managing director Dean Salomone said Franchise Careers is committed to growing its service offering to the Australian business community. “Our recent strategic additions are fully inline with FC’s positioning in the market place as a full advisory service to prospective and established franchisors,” Dean said. “We are a specialist team of professionals who have been providing professional services to the franchise sector for more than a combined 60 years.”


Bakers Delight launches new brand strategy to support growth Bakers Delight has unveiled a new long-term brand strategy, investing $6 million in a major repositioning of the business to ensure its continued growth in a changing market. Australia’s most successful bakery franchise has changed business direction to focus on the expertise and authenticity of its bakers and baking methods, in line with growing consumer demand for fresh, natural and, above all ‘real’ produce. Chris Caldwell, general manager at Bakers Delight, said that extensive research identified that consumers are unclear about what ‘fresh’ bread is and are unwittingly buying bread that claims to be fresh, when in actual fact it could be days old. “Our new brand communication reinforces that all Bakers Delight bread is handcrafted and baked fresh, from scratch each day. These are principles that the network was founded on, so it’s a case of the business getting back to its roots.” Bakers Delight, which is celebrating its 30th anniversary this year, expects the new business reinvigoration will contribute to four to five per cent growth in FY10/11, which will generate an expected global turnover of approximately $600 million. As of March 2010, Bakers Delight’s market share was 13.5 per cent (Roy Morgan Single Source Data) and trending upwards.

Top earner awarded at Expense Reduction Analysts Expense Reduction Analysts has announced that Sydney based franchisee Avron Newstadt has been awarded their Top Earner Award for 2009. Newstadt attributed his success to maintaining successful client relations. “Working closely with clients to create trust and a common vision and understanding is critical to any cost reduction project,” he said. Expense Reduction Analysts’ Australian practice includes more than 30 consultants located across the country. Clients are able to take advantage of their extensive expertise, best practices and industry knowledge - skill sets that most companies are unlikely to justify hiring internally. On receiving the award, Avron was asked to provide some advice to prospective Expense

Reduction Analysts’ franchisees. “First, understand your key strengths and use them well. Second, understand available resources in your network such as fellow consultants who may have a particular industry or project specialisation and then determine how to best utilise their services. Lastly, understand your referral partners and ensure that they are aware how you can add value for their clients,” he said. Michael Nicholas, executive director with Expense Reduction Analysts Australia said that Avron’s excellent track record in working closely with clients to ensure common and clear goals and his ability to leverage a highly skilled and professional team of category specialists within Expense Reduction Analysts has proven a winning combination and placed him as our top performing franchisee.

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NE WS

Franchise NEWS Sign A Rama first to gain Green Stamp certification In an Australian first for a printing company, Green Stamp certification was recently awarded to Sign A Rama Joondalup, following a three-month audit process during which best practice ideas were recommended and improvements were carried out. The Green Stamp program is an initiative

of the Western Australian Department of Environment and the Printing Industries Association of Australia. To attain the certification, Sign A Rama Joondalup needed to demonstrate they understood the environmental risks associated with their business, including measuring their waste and that an appropriate environmental plan

was in place and the business has genuine commitment to continuous improvement. The most significant of the store’s initiatives was the elimination of solvents releasing volatile organic compounds. “This recognition is a big step for us and for our customers. We are very committed to sustainable practices and take great pride in looking after the environment,” said Craig Mason, one of the owners of Sign A Rama Joondalup. Several other Sign A Rama stores across Australia are now introducing green initiatives with a view to gaining certification. “We’re very pleased to see that the Green Stamp Coordinator is working with other Sign A Rama stores to gain the same certification,” said Craig. Sign A Rama is the world’s largest signage group with over 850 stores world-wide of which almost 90 are in Australia.

ACCC approves 7-Eleven acquisition of Mobil retail fuels business 7-Eleven Stores is free to continue its integration of Mobil Oil’s Australia retail fuels business, following a comprehensive review of the acquisition by the ACCC.

These stores and assets will be transferred to the Peregrine Corporation, a family-owned business that has operated in Australia for 26 years.

The acquisition, which comprises 295 company-owned or leased service stations, has been cleared on an undertaking of the divestment of three stores.

7-Eleven chief executive officer, Warren Wilmot welcomed the decision from the ACCC, saying the acquisition would allow 7-Eleven to continue to build on its existing position as the leader in convenience retailing in Australia, and provide some certainty to the management and employees of the stores involved.

In addition to the compulsory divestment, the acquisition includes 29 stores in South Australia where 7-Eleven does not currently operate.

“We are very pleased to be able to move forward with this acquisition for 7-Eleven. We will now grow in Australia from 400 stores to more than 650, serving more than 160 million customers each year. “While we would prefer not to divest stores, we will abide by the ACCC’s decision, which has been arrived at with professionalism and diligence,” Wilmot said.

Blow Dry Bar launches franchise operations Blow Dry Bar opened its first concept salon in November 2008 in Sydney’s CBD, based on a simple idea designed for the increased demand for catwalk-quality blow drys and upstyles inspired by the latest fashion shows and magazines.

The hair and beauty industry is abuzz with a new franchising concept that will challenge the traditional salon set up.

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The concept proved hugely popular, and during the last eight months, Blow Dry Bar has featured twice on Channel 9’s A Current Affair program, as the latest craze sweeping Australia.

For only $35 (all hair lengths) clients can walk in, browse the menu of the latest designer styles, or call for an appointment. Each style takes around 30 - 45 minutes which is perfect for those who are on a busy schedule or who don’t have the time to go home and get ready for that work function or night on the town. Blow Dry Bar franchises are now available and the group is hoping to have salons open in most Australian states during the next 12 months.


Small packages service launched at Fastway Due to increased customer demand and the popularity of the existing satchel range (A3 and A2 sizes), Fastway Couriers are launching the new smaller A5 satchel. The Fastway A5 satchel is conveniently designed for national delivery and has a generous one kilogram weight limit. It will launch at the competitive price of $4.95. There are a number of additional benefits to using the A5 satchel; unlike many competitors in the market, there are no messy consignment notes, it can be used for a whole range of goods not just for paperwork because of the one kilogram limit, ensuring customers no longer have to use the larger A3 satchel which can save money and deliver convenience. The A5 satchels are also environmentally friendly, making it the right choice for customers concerned about excessive product packaging. “We are sure this new A5 satchel is going to become one of our most popular distribution pieces, there are just so many benefits for our clients,” comments national marketing manager, Fastway Couriers, Melissa Dwyer. Just like the other Fastway products, there is a signature proof of delivery online, no redelivery charges, absolutely no hidden fees and parcel coverage for up to $1500 at no extra cost.

Souvlakihut opens Australia’s first drive-through souvlaki One of Australia’s fastest growing franchises has opened the country’s first drive-through souvlaki store to extend its core business offering and support growth in new target markets. Souvlakihut’s drive-through is located at Lynbrook Village Shopping Centre in

Lynbrook, servicing the high density traffic flow from Melbourne to Gippsland and East Victoria via the South Gippsland Highway. “Consumers are time poor and a drivethrough offers additional ease and convenience for customers on the go,” said Bill Fotiadis, co-founder and managing

director for Souvlakihut. “It’s an effective business extension for high flow traffic roads and will appeal to the ‘spontaneous’ customer, who isn’t necessarily looking for food but will if presented with a quick and convenient choice.” “This is an exciting step in our business growth as we become a key player in a competitive market,” added Bill. Souvlakihut Lynbrook is operated by a local husband and wife team and has created 25 jobs in the area. The 220-square metre store officially opened its doors to the public last week, also offering takeaway, pick-up, and dine-in options for up to 50 customers. Bill Fotiadis and his brother John will evaluate the drive-through concept at Lynbrook before rolling it out to other stores, ensuring that customer feedback is taken into account. “It’s the dawn of a new era for us here at Souvlakihut. Not only are we reaching our growth targets but we’re also introducing new concepts into our business strategy. Once we’ve fine-tuned our drive-through option, we’ll be looking to convert at least six more stores by the end of the year,” John Fotiadis added.

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COVER S TORY

Turning

dreams into reality with franchising

B

orn in 1997 from a dream had by CEO Kenton Campbell, Zarraffa’s Coffee came about from a $9000 personal loan and some good old fashioned leg work. After much research into the Australian coffee market, Kenton singled out the Gold Coast as the foundation for the realisation of his dream, and in true Aussie style ‘gave it a go’.

Nominated in the Business Review Weekly’s Fastest Franchises in 2010, Zarraffa’s Coffee was ranked 29th of 100 established organisations by revenue. Zarraffa’s Coffee has also received recognition for its freshly roasted coffee beans in the Equal Golden Bean Coffee Roaster competition in 2006, 2007 and 2008.

“I started with $9000 and with franchising I’ve been able to achieve business success that has translated into personal success and the ideal lifestyle for me and my family. The past 10 years have enabled us to develop our franchise structure, so that we’re communicating with our franchisees and working together on achieving results,” Kenton said.

Zarraffa’s Coffee franchising allows you the opportunity to become part of a strong, wellestablished company while still being your own boss. As a franchisee you have access to a support network that gets you up and running and provides on-going assistance for your business.

Celebrating 13 years in retail this year, the proudly Australian owned and operated Gold Coast organisation has received a swag of awards. Namely - the Gold Coast’s most venerated honour of being awarded Gold Coast Business of the Year in 2007 and 2008. In addition to this, Zarraffa’s Coffee has won the Retail, Wholesale & Distribution Award for 2007, 2008 and 2009 in the Gold Coast Business Excellence Awards.

“Our stores are created to reflect a unique atmosphere for staff and customers alike, always with the focus on excellence, quality and value. This could be an opportunity to create your business using the same methods of management and expertise that created Zarraffa’s Coffee and carried it through to the success story it is today,” Kenton says. “Zarraffa’s Coffee is a strong brand and our branding reflects our position of being a speciality coffee company. We’re now

focusing on a South East Queensland expansion, sacrificing national growth to be the best coffee brand in Queensland. “Our business values include life balance and our commitment to ensuring that life is enjoyed, just like enjoying a ‘perfect cup of coffee’ which comes hand in hand with being part of the brand. “We’re looking for franchisees who want to be part of our brand, and that realise Zarraffa’s Coffee is not only an investment, it’s a lifestyle.” The Zarraffa’s Coffee experience has become something of an icon to many Gold Coasters and also to many Queenslanders residing in the south-eastern corner. “We strive to create an individually perfect cup of coffee - every time, great service is our practice and fresh, quality coffee our business,” Kenton said. v For more information about becoming a Zarraffa’s Coffee franchisee, please register your interest at www.zarraffas.com.

Available Sites Franchise Opportunities in Brisbane: Underwood, Greenslopes, Indooroopilly, Coorparoo, Booval, Richlands, Strathpine, Clayfield, Manly West, Salisbury (resale), Toombul (resale) Franchise opportunities on the Gold Coast: Banora Point (resale) Franchise opportunities on the Sunshine Coast: Coolum Franchise opportunities regionally: Warwick, Gladstone, Mackay, Cairns, Townsville

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PROFILE: DAISY DRYCLE ANING

JOIN THE GREENEST DRY CLEANERS ON THE PLANET

and help grow the Daisy chain Australia-wide

M

elbourne based Daisy Dry Cleaners can officially claim the title of the greenest dry cleaner on the planet, being the only company worldwide to receive the maximum ‘5 leaf’ rating from the international Green Cleaner’s Council. Daisy founder Paul Littmann is thrilled with the achievement and believes it will provide added incentive for new franchisees to embrace the concept of ‘green’ dry cleaning. “We are the first and only dry cleaning company to achieve the ‘5 leaf’ rating. This is from an independently audited organisation that aims to help dry cleaning companies, worldwide, achieve environmental sustainability. Daisy is also proud to be the world’s first and only carbon neutral dry cleaner. “We invest in carbon credits to ensure our dry cleaning is enviro-clean. This means that when customers come to us for dry cleaning they are also helping to reduce their own carbon footprint on the planet.” Paul explains that ordinary dry cleaners clean clothes using perchloroethylene, a powerful chemical (with a powerful smell) that can be harmful to people and the environment. “It’s not great for dry cleaning staff either,” Paul said. “At Daisy we have a more enlightened way of dry cleaning clothes. Instead of using standard chemicals, we use an advanced wetcleaning process that won’t harm clothes or our environment. This process is just part of our cleaner, greener method.” Paul says the Daisy business is extremely franchise-friendly because a store can be established anywhere, unlike traditional dry cleaners that are covered by strict Worksafe and building regulations, regulations due to their chemical usage and related hazards. “The Daisy process has no venting

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requirements or restrictions, which means a Daisy store can go in any type of premises. Any city, town or suburban area that services a population of around 80,000 can profitably sustain a Daisy store. Our strip-shopping centre shop in Port Melbourne has proved so successful it’s effectively ‘full’ and our shopping-centre model in Doncaster Shopping Town is also doing well.” Paul says he has spent the last few years, since Daisy first opened its doors in 2005 – establishing the business in a viable franchise format. “We’ve been ironing out any issues before taking on franchisees.” The first fully franchised store has recently opened in the Geelong region of Victoria, and Paul is seeking further franchisees to grow the Daisy chain Australia-wide. Daisy franchisees do not need any prior dry cleaning experience as all the training and support will be supplied by Daisy. “They do need to be relatively fit and relatively young – I would say under 45 – as you need to spend a lot of time on your feet,” he explained. “Our process starts by coming in to work with us to see if you have the ability. Then its a training period for up to four weeks full time – more if you need it. When you are in your own store we will also provide a staff member for assistance for the first few weeks until you’re up and running.” “Through on-going support we’ll help you maximise your store performance and continue to grow – healthy and wealthy,” Paul said. v For franchise enquiries call Paul on 0419 540 004 or visit www.daisy.net.au.


GROW WEALTHY AND HEALTHY WITH DAISY JOIN THE DAISY CHAIN

WITH DAISY YOUR FUTURE IS BRIGHT GREEN

Daisy is a unique business opportunity as good for you as it is for the environment. Daisy is recognized as the World’s greenest dry cleaner, as it is the first and only dry cleaner to be awarded five stars (leaves) by the American watchdog The Green Cleaner Council. As the world’s only carbon neutral dry cleaning business, Daisy is at the forefront of the cleaner, greener attitude to business that is fast becoming a worldwide phenomenon. That’s why Daisy is such a rare and highly profitable business. Simply, Daisy is in tune with the growing customer awareness to be greener and to respect the environment.

Our outlets have already proven the financial success of this forward thinking business. And of course, being first into this valuable market means Daisy has a head start on everyone else. We live in challenging economic times yet the innovative Daisy garment cleaning system is a perfect business for today and tomorrow. Research shows there is a growing mass movement to greener brands. It means Daisy is a truly twenty first century brand set to flourish.

Growth in customer approval for ‘green’ brands over past 10 years.

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Increasing sales of environmentally friendly products.

50

2009

2009

CLEAN UP WITH DAISY The unique Daisy positioning creates business, it helps you sell, and it generates income. It adds up to a recession-proof business with a regular income stream.

If you are interested in adding another daisy to the chain then contact:

If you think you’d like to join the success of the Daisy chain we’d love to hear from you. Let’s have a chat, we’ll answer your questions, and we can even arrange for you to come and work with us for a while so you can get a real feel for the business before you decide. That way you can see first hand what a great growth opportunity Daisy is.

Paul Littmann ph +61 419540004 email paul@daisy.net.au www.daisy.net.au


expert ADVICE

7 steps

to finding the right franchise

Kevin Bugeja, Managing Director, Franchise Selection

Buying a franchise business affects your family, your finances and your future. It is vitally important to do everything you can to ensure that the franchise system you decide on will meet your needs, expectations and goals. STEP 1. Before you start looking at franchises, take stock of that most important component of the equation – YOU. There are certain traits that fit a person to franchising. Other traits suggest you would be a poor fit for a franchise system. Some perfectly good traits for running a business for yourself, don’t fit well with franchising. Independence is one of them. Franchisors need people who take direction. A franchise doesn’t want a maverick. Are you a person who has always been willing to work hard? This trait will serve you well. Franchisors have found that working hard is more valuable than creativity. A common saying for success is ‘5 per cent inspiration, and 95 per cent perspiration’. The franchisor has already developed the business model. They’re also looking for someone who is willing to put in the hours, however long they may be. If you are longing to set your own work schedule, choose your franchise wisely. Most don’t allow that luxury. STEP 2. Why are you researching this franchise? An inexperienced person may approach the process by thinking, ‘Well, I love coffee. How about a coffee shop franchise?’ And after spending days, or weeks of research on brands like The Coffee Club, Gloria Jeans and others, the individual may find he or she doesn’t have the required capital, the territory or site he or she wants is not available, and

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they’d have to give up weekends if they owned a hospitality franchise.

your questions and concerns answered to your satisfaction?

Another ineffective way to begin your franchise research is to lock yourself in to one or two concepts. If you think, ‘I’ll only look at ice cream or food franchises’, you may miss finding a gem of a concept that would mesh perfectly with your needs.

What you see from the company at this time may be an indication of the type of support you would receive as a franchisee in their system. So poor service now may reflect their attitude towards their franchisees and is worth discussing these concerns when you speak with existing franchisees.

With hundreds of franchise companies available, keeping an open mind is the best strategy you can employ to get on the ground floor of that new, hot concept or to find something that will really take off in your market. STEP 3. Let’s say you’ve found an assortment of franchises that look promising. What do you do next? Contact the franchisors and request information about their concepts. You will probably get a call from someone in the franchisee recruitment team who will gauge your interest and advise you if the territory you seek is available. You will want to thoroughly view the web site information and any brochures and videos they send you and perhaps fill in an application form and attend several interviews or meetings. Keep notes on your impressions. Are their materials professional and up-to-date? Are you treated courteously by a friendly and knowledgeable member of their team? Are

STEP 4. Your next step is to read the company’s disclosure document, a document every franchise in Australia is required to provide. From this you will learn the history of the company, and what costs, royalties and fees you will be required to pay. Some franchisors also provide earnings claims in the disclosure document but beware these will only be modeled on a typical scenario that may be achieved and are not a guarantee of future earnings or a profit forecast but will help you estimate the potential of the business. By paying attention to what you discover in a company’s disclosure document, you can weed out franchises that just don’t measure up. Some warning signs of a franchise that is facing challenges are extensive litigation with franchisees or a closing rate of units greater than what’s being opened. STEP 5. We consider this step to be of monumental importance when judging the


likelihood of finding happiness in a particular franchise: CALL EXISTING FRANCHISEES! Existing franchisees are your best source of information for finding out what really happens in a business on a day-to-day basis. You can ask what they like and dislike about the business, if they are happy with corporate support, and even get a feel for the type of earnings a franchise makes. Realise that franchisees can be suspicious when you call on them. Could you be someone working undercover for the franchisor? So start out focusing your questions on things that relate to your priorities. This doesn’t force the franchisee into a corner where he/she is wondering if the answers will result in trouble with the franchisor. Also be wary of the franchisee that is in trouble and wants to sell their franchise location to someone else. They may be looking for the best way to get out of a bad investment and don’t want to take any chances that something they say will hurt their ability to sell. In addition to your priority questions, make sure you ask about the good experiences they have had with the franchisor, and any bad experiences that they have had. Ask questions about how much support they get. Find out how long it took to break even. Find out if they found the financial information in the disclosure document accurate. And be sure to ask if they would still invest in the franchise today if they could do it over again.

find that someone chose not to renew their franchise because it was time to retire. Another person might have had a family need. Gather a variety of opinions and you’ll get a clear picture of not only the franchise itself but of how you’d fit into the organization. That is why this step is so significant to your being able to make a definitive decision. STEP 6. Visit competitors. Ask to speak with the franchise owners. Don’t get your heart so set on one franchise, that you don’t study the competition. By comparing systems, you’re more likely to pick a system that really works for you. At the very least, you may discover that the franchise system has problems that you don’t want to get involved with. Another way to research competitors is to look at their websites. Many websites have information about franchising with the company. Even if the company doesn’t have a franchise system, the about us page often gives you useful information.

Above all, ask the franchisor: What do you see as the future of the industry you are in? Where does this company stand in its industry? What do you do to keep up with developments? Is there a viable market for the franchise’s product/service? Is there still room for growth?

Watch for any indication that the franchisee is reluctant to talk with you. If this happens with one franchisee, it could just be that person’s manner. But if it happens in more than one unit, it could be a warning sign that everything isn’t OK.

What is its marketing positioning, e.g. price, image, quality?

You may find that some franchisees are doing well. Others might be struggling. Do your best to sort out why this is the case. Be careful that your natural optimism for the system doesn’t prevent you from asking tough questions. Cultivate a little pessimism if it isn’t natural to you. Look for signs that things are not as they should be. You won’t see them if you aren’t looking for them.

How good is the competition?

It is also very important to speak with franchisees who have left the system. If someone was terminated, get both sides of the story. Often the truth lies somewhere in between both sides. But you cannot know until you listen to both parties. Not all the information you discover will be negative toward the franchisor. You might

How does the franchisor maintain margins? How dependent is the business on price competitiveness? These questions apply in all industries, from retail to lawn mowing. What direction is the franchise company moving in? For example, is it adopting new technology as it becomes available/ affordable? Is this important? How will new technology affect costs for franchisees? What exclusive rights to a territory do I get? Can my territory be eroded by the franchisor? At a later stage, can I sell off part of it if I choose to? How do you define a territory, e.g. how many businesses, homes, geographical area, people, type of population? Do I get first option on an additional territory? Who finds a site/conducts market research, etc? How is it done?

It is important to get a feel for how ethical a franchisor is. It is difficult to ask questions which uncover this, but try to find out about their reputation from external sources as well as asking the franchisees themselves. Always ask several sources, and don’t be afraid to take up references - that is what they are for. If all the above seems a bit daunting please don’t be put off. Franchisors are used to answering questions about their businesses, and expect to have to satisfy enquirers and their professional advisors as to the integrity of their business. You owe it to yourself to be thorough. If you are thinking of buying a franchise, it will pay you to sit down and work out what you need to know before you meet with the franchisor. It will probably take several meetings, with increasing levels of detail, before you are in a position to make your decision, so be prepared for that. STEP 7. The last step, of course, is making the final decision. Like any major decision, you will be filled with anticipation and anxiety, excitement and fear. These are very normal feelings, experienced by almost everyone. But if you’ve done your homework and followed the steps as outlined, you should be very comfortable with your decision and ready to become a franchisee. The step you are considering is a major one so don’t try to do it without taking proper advice. But remember - you will not be doing this work in isolation. You need to enlist the help of suitable advisors (at least a lawyer and an accountant) to help analyse the franchise relationship and its potential. It will also be their role to explain to you the implications of the various choices you are now making, so don’t skimp on this advice. Finally, please don’t be tempted to think that a few hours surfing the internet is any substitute for doing proper research. There’s some great information available on the internet but it’s no substitute for asking hard questions and getting answers that are individual to your own position and your chosen franchise. v Kevin Bugeja, Managing Director Franchise Selection Suite 201, Level 2, 566 St Kilda Road, Melbourne, Vic, 3004 1300 FRANCHISE (372 624) 0412 511 630 Kevin@franchiseselection.com.au www.franchiseselection.com.au. The above article is an excerpt from Kevin Bugeja’s chapter ‘Choosing the Right Franchise’ which appears in the 4th Edition of the Australian & New Zealand Business FRANCHISE GUIDE book, out now all major booksellers or through www.businessfranchiseaustralia.com.au or www.franchise.org.au.

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Be part of the fastest growing industry on the planet A bright idea has sparked an unmatched franchise system that provides energy efficient solutions for the 21st century. ALLSAFE director Mark Hawley says AllSafe is unique in that people refer it as a ‘one stop energy efficiency shop’. “When we get asked who our competitors are, we often find it difficult to answer,” Mark says.

With nine franchises currently operating, AllSafe is on target to expand its network to 52 franchises across Australia and New Zealand. Head office based training is provided by the AllSafe Team and specialised product training is provided by their supportive manufacturers.

A turnkey operation with AllSafe begins with the franchise fee of $95,000 +gst, plus an estimated setup cost of $100,000 +gst which includes leased vehicle, stock, IT system, signage, uniforms, stationery and training. Mark says AllSafe offers individuals the opportunity to own their own business in an exciting new market. “Making homes and workplaces more energy efficient is the future and when you have a growing business which has a great product mix of National Branded products, it is reassuring to have the support of these suppliers behind you”, says Mark.

Allsafe Energy Efficient Products offers consumers a complete sales, advice and installation service on a wide range of energy efficiency products and is recognized as one of the leading and fastest growing energy efficient products’ provider in Australia “The AllSafe concept has been well received by the building sector and homeowners who are constantly telling us that it’s about time someone came up with this idea”, says Mark.

LH centrespread bus fran sept oct 2010.indd 1

All franchisees also gain accreditation as HIA Greensmart advisors and ABSA (Australian Building Sustainability Assessor) that allows them to assess thermal performance and energy star ratings of homes, factories and offices.

For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 07 3855 8733, or visit www.all-safe.com.au and click the Franchise link.

18/08/2010 8:15:41 AM

RH c


1 AM

More than just another franchise 6 businesses for the price of one

• SOLAR POWER • SOLAR HOT WATER • INSULATION • SKYLIGHTS • VENTILATION • ENERGY EFFICIENT CONSULTANTS

This means MORE opportunities for you to increase your profits! Allsafe’s product partners include:

BE PART OF THE FASTEST GROWING INDUSTRY ON THE PLANET If you have drive, enthusiasm and commitment and are interested in energy efficiency, this could be the business of your dreams. As an Allsafe franchisee you will have access to a leading product range that appeals to energy conscious buyers, both builder and homeowner. Our full range of Solar power systems, solar and gas hot water systems, water and energy saving devices, insulation, skylight and ventilation systems is unique. As the cost of energy rises and the growing demand for Energy Efficient products spirals you will be at the forefront and will become the local ‘one stop’ Energy Efficient shop in your area as part of an ever increasing network of stores across Australia.

NEWS FLASH

Well est a store av blished a North Qu ilable in eensland

For further information about AllSafe Energy Efficient Products franchises contact David Jordan on 0428 ALLSAFE (0428 255 723) or 07 3855 8733 or visit www.all-safe.com.au and click the Franchise link.

RH centrespread bus fran sept oct 2010.indd 1

17/08/2010 5:25:28 PM


PROFILE: carmen steffens

Go Brazilian with Carmen Steffens An outstanding and exclusive fashion franchise opportunity is now available in Australia

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xclusive and unique, Carmen Steffens is the ultimate brand for the discerning fashionista. With an unrelenting commitment to craftsmanship and artistry, Carmen Steffens has attracted a keen international following, with the brand becoming a label of choice for many celebrities the world over. The Brazilian designer shoe, handbag and fashion accessory label launches a unique collection every season, so their products are always edgy, sexy, sassy and in hot demand. With Australia and Brazil being culturally and seasonally aligned, Australian fashion-savvy clients are ‘turning on’ to current season Brazilian fashion as a fresh and affordable option to last season’s European output. Since its opening in 1993, Carmen Steffens has become one of the fastest growing global fashion brands. International demand for this unique Brazilian label has led to the expansion of 140 stores world wide, with the fashion-savvy from around the globe hooked on the sexy Brazilian Carmen Steffens style. Carmen Steffens footwear, handbags and accessories are all handcrafted in Brazil using genuine leather, but the main point

of difference is that all their products are 100 per cent company made, from the leather processing stage, to the designers, to the manufacturing and finishing stage, at company owned factories and workplaces in Brazil. This means high-end, exclusive, quality designs using the very best materials and workmanship are able to be retailed for a reasonable price.

of Melbourne, Sydney and Brisbane. Fernando believes that potential Carmen Steffens franchisees need to be not only fashion conscious but should also be entrepreneurial and have a real desire to own their own high-end business. He says once the right franchisee is selected, the next most important factor is location.

Australian representative for Carmen Steffens, Fernando de Geus, says that once you wear quality Brazilian shoes it is hard to go back to anything else.

“Location is everything,” he says. “Carmen Steffens stores must be in the right location with the right demographic, so we would be very involved in the selection and site of any new store,” he explained.

“People come into my shop all the time and say ‘they’re the most beautiful shoes I’ve ever seen’. Then once they have tried them on they can feel the fantastic quality of our shoes, and it is very hard for them to go back to cheap, mass-produced products. We have about 35 per cent repeat customers because of this.”

“The cost of the fit-out is then very dependent on the quality of the store selected – we need to make sure it meets the exclusive Carmen Steffens’ standards, as this is an extremely important part of the whole Carmen Steffens experience we provide to our customers,” he said. v

Fernando opened the brand’s first Australian store in Cottesloe WA three years ago. There is also currently one other Australian outlet in Canberra, so amazing opportunities are still available in the fashion centres

For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au The Product All Carmen Steffens footwear, bags and accessories are made right where they were conceptualizedBrazil. With ownership of one of the largest tanneries in Latin America, Carmen Steffens does not outsource any element. All levels of production, from design to manufacture, to distribution, are handled directly by Carmen Steffens, ensuring an unfailing dedication to quality. Carmen Steffens regular collections are drawn from a vast supply of quality leathers, with more than 3000 colored and textured leathers and materials on option for the standard collection alone. This vast selection of leather allows for the creation of a multitude of styles- meeting the needs of every market while producing a number of collections for all seasons simultaneously. The enormous variety of color is also representative of the Brazilian stylebright, bold and individualistic. All footwear, handbags and accessories are hand made, guaranteeing a superior attention to detail. All decorative adornments are of the finest quality, with genuine Austrian crystals utilized across the range.

Media

With a strong celebrity fo the US, Carmen Steffens and handbags have appe variety of top-rating Am shows including Desperat Housewives and American

Carmen Steffens has a ke celebrity following with Carey’s love of the brand she has signed on to crea line for Carmen Steffens. H Carmen Steffens is also her new music video O with Mariah having do another pair of Carmen crystal stilettos.

Along with the dedication to quality, is the commitment to exclusivity. With a strictly limited number of each item produced, Carmen Steffens footwear, handbags and accessories remain exclusive and select.

Media Kit

Acknowledging the demand for quality designer leather goods for men, Carmen Steffens also carries a range of footwear, bags and accessories for the modern man. (Not yet available in W.A.)

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13/8/2010 16:00:57


LEGAL ADVICE

HOW DO THE CODE CHANGES AFFECT YOU? I

n response to recent parliamentary inquiries, amendments to the Franchising Code of Conduct (Code) were enacted and now apply to all franchise agreements entered into on or after 1 July 2010. Since the announcement, most of the discussion has focussed on how the amendments affect franchisors and their disclosure obligations. This article will focus on the implications of the Code changes for franchisees and prospective franchisees. As someone considering entering into a franchise agreement or as an existing franchisee, the changes to the Code mean that you are entitled to answers to following questions.

Is the franchisor able to change my franchise agreement unilaterally? The franchisor cannot change the actual wording of your franchise agreement without your agreement. However, concern about other ways in which franchisors are able to change the terms of the agreement without your consent has led to one of the recent changes to the Code. The Code now requires franchisors to disclose the circumstances in which they may be able to make unilateral changes in the future. For example, most franchise agreements require franchisees to comply with an operations manual and state that the operations manual may be changed by the franchisor. By amending the operations manual, the franchisor may be able to change any part of the system including the intellectual property, the branding, the authorised products and services, minimum performance requirements and marketing requirements.

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Other examples include:

• If you exercise your option for a new term, a requirement may be for you to enter into a franchise agreement for the further term that may have different terms, even different financial terms.

• On sale of your business, the purchaser

may be required to enter into a franchise agreement with different terms, including different, more onerous financial terms, thereby potentially devaluing your business.

The Code now requires franchisors to keep records from 1 July 2010 of all such unilateral changes made to the franchise agreement (and manuals) and such changes will need to be disclosed in all disclosure documents issued after 1 July 2011. From 1 July 2013, franchisors will be required to disclose the prior three years of unilateral changes. This may prove to be an onerous task for some large franchisors. However, it may provide valuable information for franchisees by giving an insight into the types of changes that have been made in the past and give clear disclosure about the types of changes which franchisors have the ability to make in the future.

What are the costs I might incur when operating the franchise? The Code now requires franchisors to disclose all recurring or isolated payments that are within the knowledge or control of the franchisor or are reasonably foreseeable by the franchisor, that may be payable by the franchisee to a person other than the franchisor. In short, this includes all costs and expenses that may be payable by a franchisee

John Sier, Principal Mason Sier Turnbull

in operating their business. This is a potentially onerous task for franchisors, because all such estimates or ranges of estimates must be based on reasonable grounds, or else they could be misleading. However, such information may provide a valuable starting point to guide franchisees or prospective franchisees when constructing their budgets and business plans, particularly ones who have never operated their own businesses before. However, prospective franchisees should treat such estimates as a starting point only, and not rely on such figures as being an exhaustive list of the types of expenses, nor an accurate representation of the extent of such expenses. It is vital that all prospective franchisees investigate and make their own assessment (with the help of their advisers) as to their likely expenses of operating the business.

Is there any significant capital expenditure that I could incur during the term that I might not know about when I sign a franchise agreement? The franchisor is now required to disclose that a franchisee may be required, pursuant to the terms of the franchise agreement or operations manual, to undertake unforeseen significant capital expenditure that was not disclosed by the franchisor before the franchisee entered into the franchise agreement. Depending on the type of franchise, there are numerous types of significant capital expenditure that might be unforeseen by the franchisee at the time the franchise agreement is signed.


For example, refurbishment of a premises required by either the franchisor or the landlord on renewal or before sale; the fitting out of a new premises after a relocation required by a landlord; a new fitout and new signage after a change to the brand, image or ‘get up’ required by the franchisor; equipment repairs or replacement including computer hardware, software and point of sale systems and vehicles. The Code does not require franchisors to give estimates of the expenses, only to disclose the reasons or triggers that may cause capital expenditure to be incurred. All franchisees need to be mindful of these areas of potential capital expenditure and attempt to plan and budget for them as best they can.

Does the marketing fund need to be audited? The Code provides that the annual financial statement of a marketing fund must be audited unless 75 per cent of the franchisees who contribute to the fund vote to agree that it need not be audited. The changes to the Code have now clarified that such an agreement will apply for three years. After the expiry of the three years, the requirement to have the marketing fund audited will apply again, unless there is a further vote of the franchisees to agree otherwise. A prospective franchisee may wish to find out whether there is any agreement in place that the annual financial statement of the marketing fund need not be audited and when such agreement is due to lapse. Even if there is agreement not to have the financial statement audited, franchisors are still required to prepare annual financial statements for marketing funds and to provide such statements to all franchisees within 30 days of preparation.

Does the Code require parties to act in good faith? The Code, in itself, does not require parties to act in good faith. However, an amendment to the Code made it clear that the Code does not limit any of the obligations on parties to a franchise agreement that are already imposed

under the common law, to act honestly and fairly with each other.

What standards of behaviour are acceptable during mediation? Who pays for the costs of mediation? If there is a dispute, can the franchisor make me pay their costs? The amendments to the Code require parties to approach the resolution of a dispute in a reconciliatory manner by, for example, attending and participating in meetings, at the beginning of the mediation process, being clear about what they seek to achieve, observing confidentiality obligations during and after the mediation and not taking action or refusing to take action during the dispute by refusing to provide or providing inferior goods, services, or support which has the effect of damaging the reputation of the franchise system. In relation to costs, unless the parties agree otherwise (including in the franchise agreement) the ‘costs of the mediation’ will be shared equally by the parties to the mediation. ‘Costs of the mediation’ are defined as the cost of the mediator, the cost of room hire and the cost of any additional input (including expert reports) agreed by both parties to be necessary to the conduct of the mediation. The Code now requires that the disclosure document state whether the franchisor will attribute the franchisor’s costs, including legal costs, incurred in dispute resolution, to the franchisee. Typically, franchise agreements require franchisees to pay for the franchisor’s costs incurred in connection with a franchisee’s breach or termination of the franchise agreement. Such requirements should be specified in the disclosure document. In the case of litigation, a court may determine whether one party’s legal costs are to be paid by the other.

What happens at the end of the term of my franchise agreement? The Code now requires franchisors to disclose their processes at the end of term of the franchise agreement. For example, whether there will be an option for renewal

and what conditions will apply, whether there will be a right to sell the business at the end of the term, whether the franchisor has a right to purchase the business and the basis upon which it will be valued, whether the franchisee will be entitled to any exit payment and whether any significant capital expenditure will be taken into account in determining the end of term arrangements. In further changes to the Code, at least six months prior to the end of the term of the franchise agreement (or one month before if the term is less than six months), franchisors are now required to provide written notice to franchisees stating whether they intend to renew the franchise agreement for a further term or not. Such a notice may be conditional upon the franchisee validly exercising its option to renew and otherwise complying with the terms of the franchise agreement. The requirement to give this notice applies independent of any requirement for franchisees to exercise their option for renewal. The wording of the amendments to the Code suggest that the requirement to give the notice only applies to franchise agreements entered into after 1 July 2010, but it is recommended that franchisors aspiring to best practice should comply in relation to all franchise agreements irrespective of their commencement date. In summary, the benefit to franchisees resulting from the changes to the Code is increased disclosure. This should clarify some of the fundamental matters that have been the source of some conflict and confusion in the past. However, despite the increased disclosure, legal and accounting advice should always be sought from advisers who are experienced in franchising, prior to entering into a franchise agreement. v The author John Sier, thanks Louise Wolf, Associate of Mason Sier Turnbull for her contribution to this article. John Sier, Principal Mason Sier Turnbull Lawyers 1300 MST LAW www.mst.com.au.

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PROFILE: Nanotek – by ecowash mobile

Nanotek - by ecowash mobile:

It’s green! It’s global! It’s growing! In only 6 years, Nanotek - by ecowash mobile has grown into a multi-award winning international franchise operation, establishing itself as the global leader in mobile car washing.

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ith operations in over 15 countries including servicing all states of Australia, the Middle East, Europe, Central America and the USA, Nanotek by ecowash mobile has created the waterless car washing segment and established benchmarks for innovation and growth in franchising. To own the advanced car cleaning market technology segment, ecowash mobile has re-branded as Nanotek as part of a futuristic platform to focus on their exclusive liquid polymer nano-technology. Nano-techology is sweeping the world and being incorporated into products we all use everyday, but no company has extended the use of nanotechnology into car care.

“Our technology is superior to traditional car washing methods, not only providing a better result but also longer lasting protection,” said company co-founder and CEO, Jim Cornish. The liquid polymer is applied directly to the surface of the paint where it encapsulates dirt and lifts it from the paint surface. The polymer then acts as a lubricant between the dirt and the paint, enabling it to be removed without any scratching – it also leaves a protective coating which lasts up to six weeks. The futuristic platform will also pave the way for the introduction of new channels and technologies to take Nanotek to the mass market – the introduction of iphone applications, mobile CRM systems and the use of technologies such as ‘augmented reality’ will see Nanotek take car care to an entirely new level and offer incoming franchisees an unprecedented business opportunity. Building on the global success of ecowash mobile, Nanotek offers its Australian franchisees pricing, technologies, experience, expertise and systems beyond the reach of purely domestic systems. “With operations in over 15 countries we are in a unique position to build global alliances, systems and therefore economies of scale. We can also test and refine our procedures under a broad range of conditions - from the ice and snow of Moscow to the extreme heat and sand of Saudi Arabia,” said Jim Cornish. Drawing on its impressive heritage, Nanotek has international alliances with car manufacturers and corporations meaning new franchisees often walk into territories with customers eagerly awaiting the introduction of the service. “From Lamborghini product launches in the US, the Cannes Festival for Audi in France, and motor shows and products launches for more than a dozen car manufacturers in Australia, the Nanotek service has credibility that gives a walk up start to new franchisees,” said operations director, Stewart Nicholls. Nanotek will also see operations extend beyond mobile service delivery to

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include fixed site facilities and a focus on corporate alliances – commencing with the management of Qantas valet services at Sydney, Melbourne, Brisbane and Adelaide airports. Nanotek’s success has been built upon a unique model, exclusive products, solid systems and global experience:

• Support: annual national conference, annual state conferences, state based workshops and state managers in place throughout the country to offer local support and focus.

• Systems: a futuristic website incorporating a franchisee extranet, online ordering systems and printing portals – all streamline logistics and communications to increase business efficiency.

• Technology: an exclusive product range with ongoing R&D and product development. This has included the addition of complimentary services such as paint protection, Datadot, Rimskins and Tyre Protector.

• Marketing: centralised, focused and innovative, Nanotek marketing leverages off a global reputation and a local focus.

• Multiple channels: mobile or fixed site operations, car cleaning through to complimentary product ranges, Nanotek offers its franchisees multiple income streams and opportunities. ecowash mobile launched the “Nanotek” brand in January 2010. ecowash’s iconic orange cars have now become black and silver “nanomobiles” in line with the brand’s premium and futuristic positioning. Without question, Nanotek is the most exciting franchise business opportunity in Australia today. v For further information call ecowash on 1800 NANOTEK (626 683) or visit www.mynanotek.com.


FINANCIAL ADVICE

SELECTING THE

Right Franchise

Anthony Windress, Executive Manager Key Accounts, The Commonwealth Bank

FOR YOU

B

ecoming part of a franchise system is a big decision, which is why it’s so important to make sure you choose one that’s right for you. The secret to finding the right franchise is to do extensive due diligence to make sure you understand how the franchise works, how to control costs while at the same time growing revenue, and how much support you can expect from the franchisor. So here are the seven key steps you need to follow to help ensure you’re becoming part of a system that will offer you a bright and prosperous future.

Step 1: Choose a business system that fits your personality There’s a franchise to suit almost every personality – and it’s important to find one that suits yours. Every franchise has a different culture, ethics, values and morals and your culture must match the culture of the franchise brand. The McDonald’s franchise is a great example. The best McDonald’s franchisees love eating and serving burgers and fast food – they’re not generally vegetarian. The idea is to select a business that genuinely appeals to you – it’s not just about choosing the franchise that you think will make you the most money; it’s about enjoying what you do.

Step 2: Do extensive due diligence It’s so important to ask other franchisees about their experience before making a commitment to become part of a franchise. Ask the franchisor for the names and contact details of some successful franchisees and

26

spend some time with them. Get inside their brains and have them sell the franchise to you. Find out what sort of relationship they have with the franchisor, how much support they get, how the franchisee deals with disputes and how innovative the franchise is. Make sure you talk to more than one franchisee – talk to at least three before you make your decision. If the franchisor won’t give you the details of franchisees do it yourself. Walk in to two or three different stores and ask to speak to the owner. Usually, they are happy to share their experience and be frank with you about what being in business as a franchisee is all about. But don’t expect their experience to be completely positive – there’s always going to be good and bad things about running a franchise. The idea is to weigh up both the pros and the cons and choose a franchise with a majority of pros.

Step 3: Don’t over commit financially A rookie mistake many novice franchise owners make is being over-committed financially. There can be a tendency to be overly concerned with tax-effective debt, rather than making a realistic assessment of how much revenue the business can actually generate to cover loan repayments. Rather than borrowing as much as you can to buy the business, it’s an idea to commit as much of your own funds as possible to reduce the amount the business has to repay each month. Doing this will increase the return the business will generate – and help you sleep better at night.

Step 4: Get your head around the numbers It’s essential that you learn to read a profit and loss statement. To get to the business’s real profit point you will need to have a firm grasp on weekly revenue figures, which items make the greatest contribution to revenue, labour costs and overheads such as rent and loan repayments. The idea is to work out how many coffees or muffins or burgers you need to sell each day to turn a profit. The franchisor will be able to help you develop this understanding and it’s critical to take full advantage of all the help the franchisor offers. They want the business to be successful as much as you do, so draw on all their knowledge to get a full picture of how the business derives revenue and profits.

Step 5: Looking at your leasing options One of the key things to understand when you buy into a franchise is the relationship between the lease and your debt arrangements. Very often, the length of your lease will determine the term of the funding you will be able to get. Most banks will want you to repay the loan before the end of your lease. If you can get a long, 10-year lease – which is often the case with well-established franchises such as McDonald’s outlets – you will usually be able to get funding for at least seven or eight years. But if you can only sign a three-year lease, usually you will need to repay the funding your bank gives you within the terms of that


lease. So it’s in your best interest to find as long a lease as you possibly can because the longer you have to pay off your business loan, the less financial pressure the business will be under.

Step 6: Review lease costs as a percentage of total sales Before you take the plunge to buy a franchise you need to work out the percentage of total sales that the cost of the lease represents. As a rule of thumb, the cost of the rent should be no more than 15 per cent of total sales. If you’re buying into a new franchise and you’re banking on turnover being $10,000 a week and rent is $5000, alarm bells should start to ring. Of course the 15 per cent figure is just a guideline – some businesses will find the cost of rent represents less than 15 per cent of total sales, others will find rent is considerably more. An example is a psychologist franchise. Rent will almost certainly be the biggest expense because aside from utilities, the business will have few other expenses. But for

the average franchise, the 15 per cent figure is a good one to keep in mind.

large number of staff on hand at 3pm when trade is usually slow.

Step 7: Understand key business drivers

Finally, always remember that the franchisor has a range of operational guidelines and benchmarks you can use to determine how you need to tweak the business to make it more successful. The benefits of becoming part of a franchise is that it’s a proven model. If you develop a careful understanding of how the franchise works, stick to the system and draw on all the information that’s given to you you’ll have a great chance of success right from day one. v

Here’s a good analogy about understanding key business drivers. Let’s say you go to your local coffee shop, which is part of a franchise, and you find that there are staff everywhere and you’re served almost immediately. Dirty cups and plates are removed straight away and you’re offered a second cup of coffee as soon as you finish the first. Although the service may be sublime, it’s quite possible the owner of this franchise isn’t making much money because staff costs are too high. How can the franchise owner justify that level of service when all you’ve bought is a coffee? Being successful in business is usually a trade off between costs and sales. The idea is to work out the underlying drivers of the business to achieve the highest revenue possible. So while it might make sense for the coffee shop to have plenty of staff on deck at 9am, it won’t make as much sense to have a

Anthony Windress is Executive Manager Key Accounts, The Commonwealth Bank Important information: This general advice has been prepared without taking into account your particular financial needs, circumstances or objectives. While every effort has been made to ensure the accuracy of this information it is not guaranteed. You should obtain professional advice before acting on the information obtained in this article.

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focus: MAS T ERC ARE

SUCCESS PUTS ICING ON BIRTHDAY CAKE One year on and Mastercare is still cleaning up!

M

astercare Franchising has just turned one year old, and the team is in celebration mode. It seems there’s quite a lot to smile about! Mastercare Franchising is the franchising arm of one of the biggest names in commercial cleaning and facilities maintenance, Mastercare Property Services. According to Mastercare’s managing director, Colin Walker, the response to the franchising drive has been overwhelming. “When I decided to open up Mastercare to franchisees I had very high hopes, but nothing could have prepared me for the amount of interest we’ve received. There have been times when it’s been hard to keep up with all the calls! I think it’s because Mastercare has such a good reputation, we’re financially very stable, and we’ve been around for over 30 years. Also, we offer plenty of support to people who want to start their own business but still have the peace of mind that comes with being part of a rock-solid organisation like ours. “I mean, there we were, right in the middle of the biggest global financial crisis since the great depression, and Mastercare was actually growing. It says a lot about our team but it also says a lot about our industry. The fact

28

of the matter is, it doesn’t matter what the economy is doing, businesses always need cleaners.” Given the amount of interest in Mastercare franchises, Colin is now committed to ensuring the company can continue to fulfil its promises. “We already have an extensive client list, but we’re focusing on growing it even more, so we are absolutely prepared to take on new franchisees, no matter what. Over the next year or so, we’ll be targeting a number of sectors that represent really interesting and profitable contracts for our existing and potential franchisees. For instance, in just the past couple of months we’ve been making fantastic new inroads into the automotive and healthcare industries, picked up contracts with luxury car importers, and nurtured some extremely productive relationships with influential members of the aged care and education sectors. Of course, all of these organisations require very specific skills in order to keep the customers happy. This is where we stress the importance of great training. “We offer full induction and site-specific training, as well as manuals and a structured training program containing 36 modules in

four categories. Cleaning’s not hard to learn. Most of us know how to do it, but we’re totally committed to ensuring our franchisees know the ins-and-outs of the cleaning business. Then there’s the occupational health and safety side of things. People need to feel safe, so we teach them how to lift and carry properly, and to be aware of potential risk.” Colin is equally focused on responsible environmental practices. “I think, over the coming years, we’re going to see even more emphasis being placed on being green, and the cleaning industry has a clear mandate to adopt sustainable practices. We will continue to teach franchisees how to implement effective recycling strategies and reduce their carbon footprint.” And what else does Colin have in store for Mastercare’s second year? “Pretty much everything we did in the first year. It’s working extraordinarily well, so there’s no compelling reason to change at the moment. Besides, it’s been my experience that, once we’ve given franchisees the training and clients they need to get their businesses up-and-running, their initiative and hard work are enough to really take them places. Of course, I’ll continue to grow


the Mastercare Property Services’ portfolio, and I’ll make sure I do my best to be there if ever anyone needs advice. I don’t believe in fobbing people off. To be honest, I think we’ve got something that people really want and I’m going to concentrate on keeping it that way!”

The word from Mastercare franchisees Mastercare is delighted to have welcomed so many new franchisees in the past year, all of whom have come from very different backgrounds, but share very similar goals – to work for themselves, to enjoy hard-earned flexibility, and to build a great future. Here we train the spotlight on three of Mastercare’s newest franchisees. MICKY PATEL Micky worked for his father’s chemical company in India before striking out on his own and starting a tea business. In search of even greater opportunity, Micky took a chance and moved to Australia. First, he tried his hand at being a courier franchisee but decided the business wasn’t for him. Micky has now launched himself into the world of commercial cleaning, and has hit the ground running. “The first thing that interested me about Mastercare Franchising was its reputation. I want to expand my business and improve it even further,” says Micky. “I want to become a successful business man but I also want to make sure my family is happy.”

To prove how very serious Micky is about balancing his work and personal life, his wife, Payal, is also his business partner! JULIA CHANG Julia Chang worked in the world of Finance before taking the plunge and switching to a career in contract cleaning. “What first interested me about Mastercare Franchising was the flexibility, the opportunities, and the fact that the staff were very helpful,” says Julia. “In the future, I’m looking forward to making plenty of progress, as well as learning, and growing and expanding my business.” “I enjoy being able to manage my own business, and the freedom that comes with working in a good environment.” And if she could describe her business approach in one word? “Commitment,” she says. AMIT AND NAYAN PATEL Amit and Nayan Patel took on a Mastercare Franchise in 2009 and brought with them a fantastic diversity of work experience. “In my home country I ran a manufacturing unit,” says Amit, “and when I came to Australia I had a labour contract with an organic food supplier. I was looking for business opportunities, and before contacting Mastercare Franchising I had talked to many other cleaning franchises and a few of my friends who were already in the cleaning business.

“What attracted me to Mastercare is the fact that they have lots of opportunities for the future, continuous training, and very supportive and friendly staff. I also have to say that Mastercare’s managing director is always there to help and share new opportunities with the franchisees. I enjoy the freedom to work and give plenty of time to my family without compromising my career or my present earnings. I see my future looking like a big tree with many branches and strong roots in cleaning services.” Nayan Patel, Amit’s business partner, has also had a strong interest in business for many years. “I have a varied family business background. My family worked in iron and stainless steel, retail grocery and farming. I’ve also worked in IT buying and selling, as well as IT support.” Nayan says that what first interested him in Mastercare was the company’s 30 years of experience. Nayan has ambitions to earn $1,000,000 per annum. Given his and Amit’s commitment to quality and hard work, Mastercare is convinced the business partnership is already well on its way to achieving that goal. v For more information or to contact Mastercare Franchising: T: 1800 663 843 E: mastercare@mastercare.com.au W: www.mastercare.com.au

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FRANCHISE COUNCIL OF AUSTRALIA

Testing times

for small business sector

A

s I write, the Federal election campaign is in its first week.

So far, it is a campaign lacking inspiration as far as small business is concerned. None of the parties have announced any initiatives to stimulate small business in this especially testing time for the part of the economy not involved in resources or servicing resource companies. Labor says it has the superior offering because it is promising a cut to company tax. The Coalition counters that this benefit will be negated by Labor’s required increased contributions to compulsory superannuation payments to employees.

acknowledged dependency on Chinese demand for resources underpinning this situation and prices for the commodities we export to Asia and Europe/US are very high.

which the House of Representatives and the Senate (including Senate special committee examination) rejected after a year-long debate.

Should Chinese demand fall away and the commodities bubble burst, the situation would likely deteriorate rapidly. In this scenario, the government would be more dependent than ever on the small business sector to drive employment and economic growth. However, there is no current contingency plan or discussion of what measures could be implemented to address such a scenario.

In short, Labor = stability; Liberal = more regulation, a new layer of regulatory supervision/adjudication and a major change to contract law.

As far as what the major parties are offering in terms of franchising policy, we are in an unusual, probably unprecedented, situation.

The Coalition’s pitch is that it will do more to help small businesses avoid unfair contracts imposed by governments or the big companies they service.

The Opposition has announced a new franchising policy a week before a Federal election campaign has commenced, having not aired it earlier.

Either way, the direct stimulus many small business representatives have been calling for since the onset of the global financial crisis in the last quarter of 2008 is simply not there.

Unprecedented does not necessarily mean unwelcome.

Small business is, apparently, to be regarded as either a subset of the broader business community, or as an extension of the consumer market. This is in contrast to the situation in a number of countries overseas (including in North and South America and Europe), where direct stimulus measures have been implemented. This is a matter for ongoing concern because business confidence is still shaky and consumer confidence is well down on the levels of a year ago. The retail sector is patchy and is noticing the cost impact of the government’s new award system. Economists say the Australian economy continues to look strong, but there is an

30

Steve Wright, Executive Director, FCA

In this case, though, the scenario is not only unusual, but also potentially unsettling. In terms of franchising, a summary of the positions of the major parties is this: Labor stands for the implementation of the July 1 changes to the Franchising Code and the associated Trade Practices amendments which have been the subject of thorough debate over the past two years. It says we now need three to five years of stability in the sector to allow these changes to settle in and their benefits to flow through. The Coalition, on the other hand, wants to reopen the debate, add more regulation and increase bureaucracy with the introduction of an unspecified, unfunded Ombudsman role. It also wants to make consumer contracts law apply to business contracts - an initiative

And it should also be noted that the change to contract law the Coalition is now contemplating was opposed by a number of diverse and major influence groups, including the Law Council of Australia. I doubt that there has ever been such a scenario in the history of franchising - it certainly has not been the case in the past decade. Ultimately, the election will be decided on issues other than franchising. If Labor retains power, the regulatory question should be settled without further angst. If the Coalition wins, there will be an important period ahead where the interests of the franchising sector will be under the microscope - and at risk. Importantly, Liberal leader Tony Abbott has left open the door to discussion on the implementation detail of the contracts law and franchising regulatory changes which the new policy flags. It is an area in which the FCA addressed vigorously and with positive outcomes for the entire sector under the Labor reign of the past three years. We will continue to work hard to ensure that whatever changes, if any, are implemented, they are consistent with the principles of the current regime: due diligence, constructive disclosure, plain English summaries and affordable, effective dispute resolution. v


Franchise Council of Australia Helping franchisees from the word GO!

George Yammouni, Chairman, FCA

I

t is reassuring to know that once you start your franchising journey, there are people, resources and events available to help you from the word GO!

are considering joining their system.

can mean to your business.

As a member of the FCA, franchisees can take advantage of a number of great benefits – and many of them are free!

Franchising is a unique business model – and the Franchise Council of Australia (FCA) is dedicated to helping our members get the most out of their businesses and themselves.

• free round table events in all states aimed

Some important upcoming events are our national awards celebrations where the franchise sector chooses ‘the best of the best’ franchisees in Australia for national recognition of their achievements in their business.

Franchisees can benefit greatly from FCA membership.

• regular FCA email newsletters which will

If your franchisor is a member, then you automatically become a member yourself and can take advantage of member benefits. So remember, if you are looking to buy a franchise and the system is not a member of the FCA – ask why not? Our ‘Don’t sign without the FCA sign’ campaign is something we are serious about. We encourage all potential franchisees to make sure that the system they are buying into is a member of the FCA. FCA members must abide by our ‘Members’ Standards’ which reinforce principles of professionalism in business conduct and provides you with peace of mind when you

at highlighting important topics from finances and marketing, to relationships with your franchisor and legal matters keep you up-to-date on the important issues affecting the sector you work in

• free subscription to FCA magazine The

Franchise Review – includes interviews with successful franchisees offering their advice and experiences on how they achieved success

• regular events and seminars to educate

and help you meet like-minded franchise professionals. FCA members receive discounts on registration

There is also the 2010 National Franchise Convention (NFC10) on the Gold Coast October 10 to 12 at the Marriott Hotel, Surfers Paradise. This is a must-attend event for anyone interested in franchising. The education, learning and networking that takes place over three days is absolutely first class. Some of Australia’s leading franchise system entrepreneurs will be speaking and sharing their unique knowledge and experiences. v Visit www.franchise.org.au/nfc to learn more about NFC10.

• plus much more. Check out the FCA website – www.franchise. org.au to view our current list of members and read more about what FCA membership

31


profile: action cash loans

ACTION

FRANCHISOR TAKES TO IN ON GROWING DEMAND FOR SMALL

CASH

LOANS

Action Cash Loans founders Richard and Leonie Moorman plan to expand their network of 10 Credit Provider Franchises (whom are all registered with ASIC), to become a major franchise system over the next few years.

A

ction Cash Loans have been operating successfully since 2004, and franchising since 2006.

“We have got our model sorted out and all our franchisees are happy and successful, so we are now in a position to train and accommodate more franchisees and are looking to increase our presence on Australia’s east coast and are also seeking to expand into the South Australian and Perth market,” Richard says. Recognised as one of Australia’s new breed of innovative small cash lenders, Action Cash Loans are not pawn brokers, payday lenders or finance brokers, but licensed or registered credit providers of small loans from $500 -$2000 on terms up to 12 month. The loans are secured by way of a mortgage on motor vehicles, with affordable weekly repayments. Richard Moorman says increased demand for small cash loans comes as people realise these loans can actually save money (in the long term), compared to credit card repayments and fees. Clients know exactly what affordable weekly repayments are required and how long it will take to pay out the small loans. Richard says franchising was the only way to service this ever growing market. “There are literally thousands of people seeking credit, screaming out for this service. Our franchise

32

owners are out there meeting the demand”. According to Richard each franchise owner is fully trained in the skills of credit trading and is fully licensed or registered, with full ongoing support. “We’re not just looking for people who have worked in the finance industry in the past. We’re looking for anyone who has a professional outlook about owning their own business and has previously worked in a customer service industry”. Max Davies of Bendigo, Victoria was one of the first franchisees to jump on board Action Cash Loans in 2005. “I was eager to take up the offer of becoming a franchise owner because (having worked in the business) I was in the unique position of seeing the popularity of the business and the high profit returns.” “Whilst it is my business and I am responsible for my own results (which I am extremely happy with), there is no shortage of assistance from head office when I require it, and I feel very comfortable knowing the backup is always there,” Max says. Jeff Anderson, franchisee in Wagga, NSW agrees. “If you are considering entering the market alone, there are many government rules and regulations that have to be met. It is getting

far too difficult to dot the ‘I’s and cross the ‘T’s. Why bother? - when for a small, set monthly licence fee the franchisors and their advisors keep us all legal and you do what you do best - earn money - with a branch network all marketing the same brand!” Jeff says. Jeff says it’s up to each franchisee to decide how hard they will work and how much they can earn. “I operate the Wagga franchise as a one person, mobile operation from home. There are times when you need to work 40-50 hrs a week (as a single operator) and others where you might do only 10-20 hours it depends on how much capital you have, how much advertising you’re doing and how fast or big you want to grow the business.” The initial investment for an Action Cash Loans’ franchise is just $32,000 which includes all training, legal requirements, a marketing fund to be reinvested into each franchise business and of course full ongoing support. The ongoing franchise fee has also been set at the lower end of the scale, whilst the initial lending capital required is as low as $100,000, making this one of the most attractive franchises in the market. v For further information about becoming an Action Cash Loans franchisee call Richard Moorman on 1300 767 023 or 0409 954 611.


Richard & Leonie Moorman


fr anchisee in action: Appliance Tagging Service

ATS ticks all the boxes for OH&S minded franchisee When Joe Pingiaro was made redundant from Telstra in 2007, after 18 years service, he saw it as a timely opportunity to be able to go into business for himself. “I was looking for something ‘out in the field’ because as a compliance inspector with Telstra, looking after sub-contractors and checking quality, I enjoyed that aspect of work, so I was looking for something similar, but where I’d be working for myself. I didn’t want to be stuck in an office of a factory, I

34

liked being out on the road.” After researching many of the dozens of franchise systems available, Appliance Tagging Services (ATS) ticked all of Joe’s boxes as ‘the perfect fit’. “My background is in OH&S. After being

hammered with health and safety compliance for 18 years, it’s now a part of my work ethic, so I realised that with an Appliance Tagging Services franchise I would be able to make it easier for my clients to make their work places safer by managing their electrical safety OH&S requirements for them. Being able to


do this would definitely provide me with a lot of job satisfaction.” Joe, who lives in Melbourne’s northern suburbs with his wife Valentina and two young children, contacted ATS in late 2007, and was told the Preston territory, which is close to his Mill Park home, was available. His next step was to visit his accountant and solicitor and run all the figures and the franchise agreement by them. “They gave it the green light. They said it was good, to be getting in early, ‘at ground level’.” Joe said his accountant advised him to see the franchise fee as a long term investment. “I look at the money outlaid as an investment and I don’t expect to get that back until I sell the business – I think that’s the best way of looking at it, and I know that the harder I work now to make the business successful, the more I will expect in return.”

The next step was training “The training was really good – there was, and still is plenty of support. It’s just a matter of making a phone call.” By January 2008, Joe’s ATS business was up and running. “I was provided with clients and have then managed to build from there,” Joe explained. In fact Joe has so many new clients that he has had to employ another person to help with the increased workload. His plan is to increase the client-base further, and eventually buy another ATS territory. “I’ve just had to put someone on, just on a casual basis at the moment. I’m taking things slowly but the plan is to get two more staff on, then I would love to get out there and focus on the marketing, I can see huge growth potential, and another territory would also be in the plan.” Joe says his work/life and family balance has definitely improved since going into business for himself. “Valentina helps out in the office with the paperwork, so we are both involved. Also I have the flexibility to pick up the kids from school, or take time off when I need it.” Joe says a typical day as an ATS franchisee starts around 7.30am most days, and his finish time depends on the job or the type of company he is servicing. “If it’s a smaller job that I can finish in one day – I may stay later to complete it, so that I don’t have to go back again the following day, but

if it’s a larger company where I need to spend two or more days, I can leave when I’ve had enough or to do the school pick-up.” Joe says his service rotation of clients depends on the type of business it is. “Concreters and construction companies need their appliances checked every three months, workshops every six months, and offices are every 12 months,” he said. Joe says he loves the fact that he is helping to keep workplaces safe, and that his clients are always happy to comply with his recommendations. “There really is a ‘feel good’ factor when you know you are doing a worthwhile thing,” he said.

About ATS ATS started operations as an electrical contracting business, but quickly realised there was an enormous demand for electrical safety testing. As ‘test and tag’ (as it has

become known) does not need to be carried out by qualified electricians, ATS saw an opportunity to offer this as a stand alone service and Appliance Tagging Services was born. Having acquired a number of national clients, the decision was made to franchise the business in an effort to provide a higher level of national service by working with franchisees who shared their passion and their commitment to excellence in customer service. ATS currently has 27 franchisees spanning all states and territories except the Northern Territory. They have just appointed their first Western Australian franchisee which is a major milestone for ATS, however there are still lots of territories available for the right people.

What type of person who would ‘fit’ the ATS franchisee profile? A technical background is helpful as ATS franchisees test an extremely wide variety of equipment in corporate, community and

35


fr anchisee in action: Appliance Tagging Service

industrial environments, but there are a number of franchisees who have come from non-technical backgrounds and have picked up the necessary skills without any problem.

testing of portable electrical appliances in accordance with AS/NZS 3760:2003 In Service Safety Inspection and Testing of Electrical Equipment.

ATS believe the most important attributes for a successful franchisee are:

ATS manage this requirement for their clients ensuring that their electrical safety needs are met and maintained.

• passion • drive • commitment, and • flexibility. How does an ATS franchisee operate? The franchisee works from a home base, but services clients at the clients’ premises. Their business is conducted out of their vehicle, in which they carry their test equipment. As ATS handles all of the administration for franchisees, their home office set up is quite basic, a PC, printer-scanner and a phone is pretty much all they need.

Why is there a need for ATS? The Occupational Health and Safety Acts vary slightly across Australia, but they all require everything ‘reasonably practicable’ to be done to protect workplace health and safety. This duty of care is placed on all employers, their employees and all who have influence over hazards in the workplace. While OH&S legislation varies from state to state, all state regulations recommend and enforce

36

What training and support is provided to franchisees? ATS provides fully comprehensive training in all aspects of the business during a two week induction course held at our Support Office in Melbourne and on site at customer’s premises. ATS handles all of the administration for franchisees, including preparation of client reports, invoicing and debt collection. They also look after all of the national advertising and marketing and source clients at a national and state wide level. ATS franchisees benefit from the ATS central client database by being able to service ATS clients whilst gradually building and developing their own client base in their own designated marketing area (territory). v For further details please contact Kim Davies, franchise development manager, Appliance Tagging Services Pty Ltd 1300 ATS NOW (1300 287 669) kim@atservices.com.au www.appliancetaggingservices.com.au.


When it comes to franchising you’re the expert. That’s why you deserve to talk to one. Our franchise banking specialists understand the unique challenges facing the franchise industry, which means they can provide tailored solutions to meet your needs. More Business Bankers. More time for your business. commbank.com.au/morebankers

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Janine’s T ips

HOW TO MAKE YOUR FRANCHISE SUCCESSFUL

T

he reality is that there is no magic wand to ensure that you have a successful business, because the only way to ensure your business works is hard work, research, good decisions and a little luck. Well, there is not a lot you can do about the luck, but let’s look at what you can do to put the odds in your favour for a successful business. Retail is detail – that’s how the saying goes - but if you are not in a retail franchise, the same philosophy applies. In any industry you need to look at every aspect of your business, because the little things can affect the bottom line dramatically. For example; if you are in the food business and you are not training your staff or watching your business closely enough, the costs of your raw product and labour (two of your biggest expenses) can blow out by 2-10 per cent, which could turn a good profit making business into a business that is failing and for no other reason than poor management and/or lack of understanding of your customers and your business. Below are some things you can start to focus on to improve your business: 1. Train, Train, Train To avoid blow out of costs you need to focus heavily on training. I remember sitting down with a small business owner and she was beside herself. She told me that her staff did not respect her, they came in late, her cost of raw material and labour was blowing out, and she did not know what to do. My first question was how often do you get together with your team and how much time do you spend on training? Her answer was ‘never’, and that when a new team member started, other team members ‘showed them the ropes’. The business owner was missing out on more than $100,000 a year in missed profit from a blow out of expenses from mismanagement. We put the following plan in place to fix the problem:

• She met with her team leaders every

morning and set the tone for the day and detailed what was expected.

• She set daily and weekly targets for cost

management and sales and incentivised the team to achieve them.

• She took her whole team out for pizza

once a month and during this gathering, she discussed upcoming marketing, expectations, cultures and things that they should know. She got their input into growing the business and she now shares the financial figures of the business to assist with them being engaged in the business. Also during this gathering, she awarded individual awards to the team members that went above and beyond.

• She became clearer with her

expectations of her team and made sure they arrived at work on time and were following the expectation that she set. She moved some staff on as they were poisoning the other team members.

• She became more disciplined herself and lifted the bar in the business.

• She discovered during the process that

some of her team members had skills in marketing and great ideas on how to drive sales.

The end result was an increase on sales and a massive decrease in expenses, which resulted in a further $126,000 to the bottom line. People make and break business; they are your greatest resource or your greatest nemesis, so put the time into them that they and your business deserve. 2. Detail, Detail, Detail Know your figures. These days even the most basic point of sale computer software for your business gives you an enormous amount of information to run your business. The POS system will tell you if there are mistakes in transactions

Janine Allis, Director/Founder Boost Juice

(VOIDS), free cards given out, discrepancies in the cash, how promotions are working, etc. All of this information is critical for security management and also for truly understanding how your business ticks. For example, if you are monitoring a promotion that you are doing, checking how many redemptions you have received tells you whether the promotion has been successful or not. Same with security. Most cash businesses suffer from theft at some point, and 95 per cent of the time it is by staff members. You can avoid this by monitoring your free cards, voids, and put in other systems to ensure that this is minimized. 3. Store or business blindness Store blindness is a fact, just look at your own home with fresh eyes for a second and you will see that mark on the wall that you have been meaning to fix, but you just do not see it any more. Business is like that, you go everyday and you do not notice that bit of paint missing, or the dust on the top of the sign or the fact that your business or office could do with a good clean. Create check lists and systems so that you do this weekly. Also be a customer of your own business and look at your business as a customer. Do a mystery shop on your business to make sure that your business is delivering what you are promising. This is a great way to improve your business and your service to your customers. v Janine Allis, Founder – Boost Juice Bars. Janine Allis opened the first Boost Juice Bar in Adelaide in 2000. Boost is in more countries than any other juice bar in the world. Janine’s company; Boost Investment Group, also runs the exciting new concept Salsa’s Fresh Mex Grill, which they are now franchising. Details: www.boostjuice.com.au or www.salsas.com.au

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iFY_


iFY_20-07-2010 OUT.indd 1

30/07/2010 11:23:31 AM


FINANCIAL ADVICE

WHAT LEVERS CAN YOU PULL TO

Darryn McAuliffe, National Manager, NAB Franchise Banking

IMPROVE YOUR CASH FLOW? T

o be successful, a business needs to balance the cash flowing in and the cash flowing out. You need to consider what levers you can pull to improve your cash flow in the short, medium and long term.

Control and reduce operating expenses There are times when a business’s belt needs to be tightened to free up cash. To do this, many franchisees are taking control of their expenses. Before cutting costs, it’s important to fully understand the true cost and profitability of everything you do. Before making any changes, you need to get your back-end systems in order so that you can truly understand if there are any holes to be filled, any leakage you don’t know about, any lost sales and, depending on the nature of your system, any unbilled stock. Having this control and faith in the numbers before making any decisions is crucial.

Business tips Walk the floor and talk to people involved in all the processes of your business. It’s staff who are the most capable of identifying ways to reduce costs and help recognise any hidden inventory (a major pool of trapped cash). Set new expense targets and gain ownership and buy-in from staff. The objective is to have staff critique all spending as if the money was their own. Your franchisor may also be able to assist you in reviewing the efficiency and effectiveness of your business.

40

How your bank can help

• Making payments

Payment to your suppliers can often be the overlooked piece in the cash flow chain. Methods such as direct debit can often be an efficient payment solution for meeting supplier and staff costs. Consider using corporate and purchasing cards that defer your payments and operate as monthly charge cards. They are also ideal for the management and monitoring of business related expenses.

• Talk to your bank about restructuring your existing finances

Switching from principal and interest repayments to interest only, or extending the term of your loan are just two ways in which NAB Franchise Banking specialists are helping customers navigate through the current economic environment.

• Release cash invested in fixed assets

When it comes to competitive advantage, operational efficiency is the investment with the greatest long-term return. Keeping your income producing assets upto-date is a primary way in which you can help keep your business efficient and stay ahead of the competition. However, how these assets are funded and the amount of cash locked into these assets needs to be reviewed. Look at your investment in fixed assets. Identify excess assets – especially buildings, surplus equipment and non-productive assets – and look for ways to convert them

to cash. See if additional investment in technology or more productive assets might improve overall profitability.

• Consider sale and leaseback

Investigate more capital-light financial solutions such as sales and leaseback to free-up the working capital locked in your operating equipment or vehicles that you own, without disrupting your business. Most depreciable assets can be funded – vehicles, plant and machinery, office and IT equipment.

• Vehicle and equipment finance

Our asset finance specialists have been working with customers to understand their vehicle and equipment finance needs and providing solutions within their budgets. These can help reduce their operating costs, increase productivity, whilst freeing-up cash. In addition, replacing old with new may provide peace of mind in the form of a manufacturer’s warranty. A Queensland outdoor furniture specialist had to update their truck. They had planned to buy a second hand truck, but a NAB Asset Finance specialist demonstrated that they could actually buy a new truck at a lower cost. Adding in the peace of mind of a new warranty and lower servicing costs – this proved to be a great decision that matched their cash flow needs.

• Create certainty by protecting your profits from fluctuating rates

In uncertain times, protecting your future


DD franchise ad 230x55 v2 2009

cash flow from the effects of other external influences can be a smart move. To create certainty, successful businesses have risk management solutions like fixed or partially fixed interest rates to minimise risks and maintain profits. Having the right insurance cover to protect your business from unforeseen events will help prevent the undermining of the best laid business plans.

• Combination loan

Your bank can offer a combination loan tailored to match your cash flow needs with interest charging cycles, interest charging dates, repayment cycles and repayment dates able to be aligned with your anticipated cash flow. It also provides the ability to swap from a variable interest rate to fixed interest rate and vice versa during the term of the loan. (Note: Fees and economic costs may be payable if you swap from a fixed rate to a variable rate, or another fixed rate, during an existing fixed rate period.)

• Insurance

You’ve worked hard to build your business. You owe it to yourself, and your family, to protect it. Your bank can help you get the insurance cover you need to secure the future of your business – in a way that suits your circumstances and your budget. For example, if a pizza store franchisee fell seriously ill but had the right business protection in place, they could be fortunate enough to have enough cash coming in to hire a replacement manager to meet the short-term needs of the business.

Use your networks Staying close to customers is a good practice at any time and improving customer relationships can create opportunities for new and repeat business – especially from your most loyal customers. There is a reason why someone chooses to buy from you and not a competitor. Knowing your customer, and the reason they purchase from you, allows you to plan for the future. It helps you project future earnings and plan for what your business will need to not only survive, but prosper - regardless of the economic environment. It’s our experience, that businesses that continually focus on

10/9/09

understanding why their customers choose them, don’t generally get caught out when those consumer needs change. Also, now more than ever, is a good time to be talking to your team of experts, like your accountant, your financial adviser and your business banker, about your business, where you want to take it and what the economic environment means for you. The broader your network, the more likely you are to be connected to someone who can help your business. A retail franchisee from New South Wales told me they were always promoting their business, whether it be at BBQs, via friends, to loyal customers or suppliers.

Business tips Ask your best and most loyal clients for referrals. It’s these people who most recognise the value in your product or service and will be most willing to refer you to new business. Get connected to your industry leaders via seminars, local franchise events or online blogs. This will help expand your network of contacts and possibly create new sales opportunities. For example, State and Local Chambers of Commerce, Franchise and Industry Associations and other networking groups. Read trade and industry journals, speak to industry bodies and take advantage of any resources to available to you. v For more information go to www.nab.com.au/franchising Darryn McAuliffe is National Manager, NAB Franchise Banking. He is responsible for the NAB’s team of accredited franchise bankers and for the ongoing accreditation of franchise systems across Australia, managing key relationships. NAB Franchise Specialist Bankers understand franchising and can offer you a flexible and competitive finance solution to help your business prosper. You can contact Darryn at Darryn.R.McAuliffe@nab.com. au or 0412 789 027. Important note NAB has not taken into account your objectives, financial situation or needs and recommends that you consider whether any advice in this article is appropriate for your circumstances.

Build your own

cleaning business without doing the cleaning

The cleaning industry is booming, this is your chance to cash in without lifting a duster! Get your free copy of The Cleaning Business Guide today

Call on

1300 438 783 41

8:17 PM


PROFILE: B& S MOBILE SHARPENING

Sharp business opportunity

gives you the edge

B&S Mobile Sharpening offers flexibility, variety and an outstanding return on investment.

A

s franchisors, Bill & Sue of B&S Mobile Sharpening are proud of the achievements of all of their franchisees over the past year. “Both ourselves, and the national team of franchisees, and not to forget our hard working franchise agents, work off each other, sharing ideas and more importantly, help each other and the franchisee achieve the growth needed to put B&S Mobile Sharpening, where it belongs at the top in the sharpening business,” Bill said. “Franchisee Of The Year, Wayne Leske, and Runner up Julian Pfitzner, are the perfect example of what can be achieved through hard work, and working as an active team player in a thriving franchise. This year’s AGM was held in Melbourne with 100 per cent attendance from all franchisees nationally. Imagine the pride in presenting achievement awards, and the two major awards to this group. This really is testament that B&S is a great franchise to be a part of, with heaps of ongoing support. All you need is the enthusiasm and be willing to get out there, talk to people, and build your own individual business to the maximum.” A distinctive mobile business, B&S supports both suburban households and a vast range of commercial businesses that require a sharpening service for knives, scissors, garden equipment, and trade tools – in fact, anything that requires a razor sharp edge. There are unlimited opportunities to expand this business. All homes, and most businesses and trades have items that need constant regular sharpening. Any commercial business, whether it is in a shopping centre, or a factory with a canteen, or even a school, requires this

42

service on a regular basis. There are many types of businesses where B&S franchisees are taught to obtain work. Bill and Sue say the earning potential for franchisees is almost unlimited, providing they are committed to working a five day week, follow the company system, not be afraid to ‘cold call’, and be actively involved with the other franchisees in the growth of ideas within the company. New franchisees are expected to attain an income of $70,000 plus, within the first year, and achieve a steady increase from then on. Regular meetings with the franchise group, together with on-going training will help franchisees reach their goals. B&S have also introduced, for the first time, a scheme where an existing franchisee is involved in the training of a new franchisee, and acts as a ‘buddy’ in the initial stages of operation. This is proving to be a learning opportunity for both parties. Each B&S franchisee is unique. They all come from different backgrounds, with different ways of operating. “Our latest franchisee, Victoria, is based on the North Shore of Sydney NSW, and was an army truck driver among other things,” said Bill. “We listen to the ideas of our franchisees, and have instigated many changes in the short time of franchising. These ideas have not only assisted in obtaining more business for our franchisees, but have also enabled the parent company to grow. We can all learn. If we are prepared to listen,” he added. Many franchisees have built their areas from a ‘nil’ base to over 300 regular customers in less than twelve months. This is great motivation

for an even bigger growth down the track. The majority of new franchisees have had no accounting or business experience. B&S are there to assist them in advising the best system that will suit their operation. Economic conditions play little if no influence on the business. When things get tough, most people will maintain equipment, rather than replace it. Equipment goes blunt regardless. There are no ‘royalty’ fees. The up-front low purchase fee covers just about everything, car signage, equipment, uniform, stationery, dedicated area and website, and of course all the training and support needed to make your new business a success. There is, of course, a renewal fee payable at the end of your four-year term, when you hopefully renew your franchise. Where else can you start a new business with this minimum amount of outlay and maximum amount of support? We are looking for applicants who possess the following;

• self-motivation • great communication skills • desire to succeed • ability to work with like-minded franchise team and share ideas

• ability to ‘cold call’ • and a sense of humour! For more information contact i-Franchise-You on (03) 9703 1135 or visit www.bssharp.com.au about joining our growing team.


43


e xpert advice

THE SERVICES FRANCHISES

Peter Buckingham, Managing Director, Spectrum Analysis

Where should I go, and how do I know my territory is sufficient to support me?

I

like to define services franchises as those that do not specifically need a retail location to operate out of. In most cases these are where you (the franchisee) go to the customer, rather than the customer coming to you. Within service franchises, there are the indoor ones such as:

• house cleaning • ironing • oven cleaning • portrait photography • befriending the elderly • and many more.

Similarly there are a large number of outdoor service franchises which include;

areas. We look at this in terms of SEIFA (socio economic index for areas), which is an Australian Bureau of Statistics product, and tells us a score for every area in Australia, centering around an average score of 1,000. I like to describe it as a line from ‘affluent to effluent’, and everywhere in Australia sits somewhere on that line!

our research and experience. To confirm this, we demonstrate the household expenditure survey (HES) which was conducted with around 7,000 households asked to fill in how they spent their money some years back. One classification we can examine in the HES data is household services and operations:

High SEIFA areas are typically ones where the housing price is high, most people are in employment, and in most cases in professional or other well paid jobs. Typical of this are areas such as the northern suburbs of Sydney, Melbourne’s inner east and Perth around the Swan River. Lower SEIFA areas would be both Melbourne and Sydney’s western suburbs in general.

• pool cleaning • dog walking and washing • building and renovating – whole houses if required

• antennas • roofing • paving • kerbing • gardening and landscaping • junk removal • and many more. If you like the outdoors, think of yourself as a bit ‘macho’, can handle the sun, rain, wind as well as an occasional day spent in the beautiful outdoors, maybe one of these is for you?

The demand curve The demand for these types of household services correlates closely to high economic

44

HES map of Household Services and Operations

These maps confirm the relationship the HES shows us to spending on household services, as compared to higher versus lower economic areas, as shown on the SEIFA map.

Territory design

SEIFA map of Sydney, showing the breakdown of areas into five quintiles

The demand for household services is definitely stronger in higher socio economic areas according to

Smart franchise systems try and adapt the size of the territory so that each territory gives the similar amount of opportunity for a franchisee. As you would imagine, if we simply split up a market into territories each of 40,000 households, you would much prefer to have the service franchise for pool cleaning, gardening, or dog washing around Camberwell, Toorak, Double Bay, Hunters


“Smart franchise systems try and adapt the size of the territory so that each territory gives the similar amount of opportunity for a franchisee.”

Hill or Claremont, than around St Marys, Cabramatta, Sunshine or Broadmeadows. Some franchise systems wonder why some of their franchises are keenly sought after, whilst others seem to have no interest at all. Inevitably they have split their territories very poorly. Good franchisors move away from what we call the ‘beer and pizza’ map to a proper, statistical based system so we can give each franchisee similar opportunity within their territory.

Beer and Pizza map

The ‘beer and pizza’ map has traditionally been done with a black texta on a large map, strongly influenced by some early entry, self centered franchisees drinking beer (or red wine) and eating pizza at the franchisor’s expense! The down side of the ‘beer and pizza’ map is that no data has been used, just a keen eye, and normally a group of self fulfilling designers! The way we recommend is to firstly understand what makes for a good customer of this service franchise i.e. Who is going to be our customer? This can be done by creating a picture of who the ideal customer is, or if the business already exists, plot the customers, and look for areas (post codes ideally) of high concentration (penetration, or customers/1,000 households) of customers. By then comparing to the demographics of the post codes of high penetration, we

can see if our service franchise works best in high versus low income, areas of older versus younger people, areas high with families, or whether ethnicity may have some effect on the business. Once we know which drivers are good for the business, we can calculate a score for each post code. For example if one household was likely to spend $10 on your service on average, then a household in a high demographic area may be considered to spend $15 per household, and a household in a lower demographic area may spend $5 per household. If each post code was equivalent in the number of households, say 10,000, then the higher area would offer you $150,000 of potential sales, whilst the lower socio economic area would only offer you $50,000 of potential sales. Therefore if we decide to do this across the total market such as all of Melbourne, we may conclude the total market offers us 1,200,000 households at an average of $10 per household = $12,000,000. Being a good franchise system, we may have concluded we want 30 franchises across Melbourne, so we want each franchise to have $400,000 of potential. To balance the potential so each territory is similar, in a high socio economic area, when we add the post codes together to come up with $400,000 of potential, it may take 29,000 households, and in a lower socio economic area, we may need 50,000 households to give the same amount of opportunity for the franchisee. This type of calculation can be done for any market, and rather than trying to adjust the franchise fee for a higher potential area, compared to a lower potential area, we believe it is better to keep the franchise fee constant, and adjust the area’s size, so each franchise area is considered to offer similar opportunity.

Map showing territories of similar potential for the franchisee

Summary Our experience is that outdoor service businesses definitely have more opportunity in higher socio economic areas than lower ones, however a good franchisor will balance the territories they create so that each area gives a similar amount of opportunity for the franchisee. If your franchisor is showing you a territory based on the ‘beer and pizza’ map, ask yourself whether you should trust your investment to this franchise system? v Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based mapping, demographic and statistical consultancy. Peter is a Fellow of the FCA and Certified Management Consultant. Spectrum specialises in assisting clients with decisions relating to store location and territory planning, using various scientific and statistical techniques. To contact Peter email peterb@spectrumanalysis. com.au or call on (03) 9882 6488.

45


FR ANCHISOR PROFILE: stacks of snacks

SWEET TEMPTATIONS:

A business that’s hard to resist When primary school teacher Len West set up a small home-based business as a supplemental income source in 1996, he had no idea that his ‘part-time’ business would prove so successful he would soon be giving up the classroom for good to join the business world as one of Australia’s franchising success stories.

L

en, who originally hails from country Victoria, was living and teaching in Darwin in the mid 1990s, after spending three years teaching in a remote Aboriginal community on Bathurst Island.

supplying and servicing snack boxes in workplaces throughout Australia. At that stage and was as later proven, I thought that franchising was to be the way to go,” Len explains.

“I was looking at setting up a part-time business, as something to do to earn some extra money.”

So Len took leave without pay, to focus on setting up Stacks of Snacks as a nationwide franchise system, before taking the ‘big leap’ and committing himself full-time to his business venture.

“The concept for Stacks of Snacks was based on an updated version of the traditional Lion’s Club mint boxes.” “It wasn’t a grand plan or anything, but I thought that this idea of placing popular chocolates in the workplace, on an ‘honestybox’ basis, if linked to a worthwhile charity, could work.” Len put his idea out to tender to three different charities, and MS Australia (The Multiple Sclerosis Society of Australia) provided the best option, and Stacks of Snacks was born. Initially, Len simply supplied MS Australia with boxes, chocolates, and software to run the operation, which they did for the first year. “It became so popular, that after twelve months they found it too hard to run with volunteers etc and asked if we could take over the day to day operations.” So Len took long service leave from his teaching job to focus on Stacks of Snacks. “From there, MS Australia asked if we were interested in expanding interstate and

46

In mid 2000, Len set up the first territory in Melbourne himself. He spent three months in his former home-state establishing the innersuburban territory, which was sold to the first franchisee in November of that year. “Since then we have expanded to cover all States and Territories with 45 franchise territories operating.” Len said. “In fact there are only 11 territories remaining for sale Australia-wide.” “I aim to have all territories sold and up and running by the end of 2011,” Len said, from his new base, the Stacks of Snacks head office on Queensland’s Sunshine Coast. Stacks of Snacks has now become the world’s largest workplace snackbox provider servicing over 31,000 workplaces. The Stacks of Snacks sweet boxes contains ‘snack size’ products, (15-18g for chocolates and 45-55g for lollies) enabling a small guilt free snack at an inexpensive price, with chocolates at 80 cents and lollies at $1.

“All of our chocolate boxes are co-branded with Stacks of Snacks and Lifeline Australia. Our lolly snack boxes are co-branded with Stacks of Snacks and Tackers Foundation. Both of these great Australian charities receive a contribution on every piece of confectionery. For 2010 this will result in the two charities receiving over $200,000. Stacks of Snacks are proud of the fact that we are the largest corporate sponsor of both Lifeline Australia and Tackers Foundation.” So does Len have a ‘Stacks of Snacks’ sweet box in his own office? “Of course we do, in fact we have two boxes, and one’s nearly empty so I’d better make sure that gets filled before there are staff rumblings here.” Len is not kidding. He said all over Australia staff get so ‘addicted’ to having their favourite chocolates available in the work places that he receives some very ‘colourful’ requests for refills. “Customers are able to phone the FREECALL number, email, web based form, or iPhone app messages, for us to service their snack box if it is running low.” “A sample of some of the messages that we have received include: This is Sgt XXX from XXX Police Station. We have one of your chocolate boxes here. It has only four chocolates left. There are five of here and we all have guns


We will be much nicer to each other if we can have our chocolate fix We are very close to running dry in our two snack boxes. As previously advised things can get ugly here when they are empty This is an emergency. There are no chocolates left in the box at all. How quickly can you get out here? The guys are getting worried as our choccy supply is low. Please come quickly, before we have a walk out. We have a box full of money, no chocolates and have had to start eating fruit. Please come quickly. We are desperate. We are out of chocolates and we know that they are the solution to our problems. “We have even received a refill of a snack box message that was entirely sung. This was from a publishing company and a receptionist with a musical flair.” Len says that all snack boxes are serviced either weekly, fortnightly, monthly or bimonthly on regular service runs depending on individual sales volume. “As you can see from the messages we receive, our customers form a relationship with both our franchisees and their service staff, as we provide the means for them to have a variety of small snacks in their workplace.” Len’s team at head office include eight full time staff members, including his first franchisee, who is now his operations’ manager. “The operations manager and our field managers look after our franchisees. They are out in the field doing training with new

franchisees in their homes, or out on the road with existing franchisees doing field audits, or helping with computer software, or new products, and generally working to improve sales and performance. Today I have people working on the Sunshine Coast, in Melbourne, Sydney and country Victoria.” There are currently 26 franchisees across the country who service the 45 territories. “This is an amazing statistic that more than half our franchisees have gone on to buy another territory,” Len said. Len says he knows each of his franchisees, the majority of whom have purchased more than one territory, and that his favourite time of year is the three day ‘annual conference’ when the whole Stacks of Snacks family gets together to share their experiences, attend courses, and assess their performance. “Next years conference is the 8th annual conference, and it is being held in Hobart. Previous conferences have been held in Darling Harbour, Melbourne, Gold Coast and the Sunshine Coast. Len says Stacks of Snacks is viable in any workplace with five employees or more. The territories are mapped with potential service locations available within a geographic area. “Some of the inner-city territories may just be a couple of blocks in size, however a regional territory may be a vast area. Each area has its pros and cons. For example a regional territory may involve increased travel distance, and associated petrol, however an inner city territory may have higher parking costs. He said the ideal franchisee should be someone who is a good communicator, has an interest in people, is personable, a self starter

and enjoys being mobile and working outside an office.

Filling the gaps - Stacks of Snacks 11 remaining territories - Brisbane, Regional Qld - Perth - Gippsland, Mornington Peninsula

Franchisee benefits

• largest purchaser of Pick ‘n Mix, Special

Treats in Australia, from Cadbury, Mars Snackfood, Nestle, Arnott’s, Ernest Hillier

• national purchasing discounts from all confectionery manufacturers

• extensive and comprehensive data base management of franchise & customer relationship managment

• 1800 FREECALL customer support • office and field support for all franchisees

• annual conference • mobile • is home based (no rent / storage / lease of premises)

• affiliation with two prominent

charities, Lifeline Australia and Tackers Foundation

Franchisee addicted to Stacks of Snacks You could say that Geoff Bromley, the 2010 Franchisee of the Year, has developed an addition to purchasing and operating Stacks of Snacks territories. The multi-unit franchisee has just bought his sixth territory.


FR ANCHISOR PROFILE: stacks of snacks

Geoff, an experienced businessman, was looking for a ‘stress free’ venture after selling his real estate lead generation business.

Geoff says he will now stop buying territories and will concentrate on growing the ones he has.

“I had been looking at a vending machine franchise, but the capital outlay was too costly,” Geoff said.

“I’ve got enough territory and there’s still al lot of growth. I currently have 4500 boxes out there and hoping to get this up 5500 by April or May next year.”

“I bumped into someone I knew who owned a Stacks of Snacks franchise and I looked at the numbers and saw the return was far greater. I could see I would be able to get into far more sites with far less money and this made business sense to me.” So in 2007 Geoff bought his first Stacks of Snacks territory. “After a year of coasting along with the one franchise – I decided to take it to the next step and in 2008 I bought a new territory – they were going very quickly at that stage - then I decided to buy out a couple a people out who had existing territories, so I bought two more in 2009 and a further two in 2010.”

48

Geoff, who also runs another separate business, is only able to manage all his territories with the help of his mother-in-law Marina who assists in the ‘day to day’ servicing of his ‘empire’. “I run a slightly different model to many franchisees. But that is the beauty of Stacks of Snacks – you can run it as small, or as big as you like. There is so much potential and plenty of opportunity.” “The charity aspect of the boxes certainly helps you get in the door and it’s surprising that the ‘shrinkage’ or loss rate of products not paid for is so low. It’s a good feeling for both

the consumers and the business that we’re raising a lot of money for charities such as Lifeline and Tackers Foundation.” v

Quick facts on Stacks of Snacks

• worlds largest workplace snack box provider

• largest purchaser of pick ‘n mix, special treats chocolate products in Australia

• more than half of our franchisees have bought a second territory

• 45 franchise territories • 26 franchisees • 56 per cent of franchisees purchased more than one territory (One franchisee owns six territories, two franchisees own three territories, eleven franchisees own two territories)

• updated web site


Our franchisees are cleaning up! Vu and Myna Nguyen

Vu and Myna Nguyen have been cleaning up as Jani-King Commercial Cleaning Franchisees since 2008. They were attracted to Jani-King’s low franchise cost and the enormous potential of the commercial cleaning industry. And no one knows that better than Jani-King. For over 40 years Jani-King Commercial Cleaning has been setting the benchmark and leading by example as “The World’s #1 Commercial Cleaning Franchise.” Today, more than 1,300 Jani-King Franchisees across Australia and New Zealand enjoy the best training, equipment, manuals and systems, plus the administrative support of a dynamic regional office network. If you’d like to clean up like Vu and Myna visit www.janiking.com.au for more information and a comprehensive franchise presentation.

www.janiking.com.au

In 2010 “Entrepreneur Magazine” ranked Jani-King as follows:

1 # 1 # 2 # 5 # 7 # 8 #

Commercial Cleaning Franchise (23 out of the last 24 years)

Home-based Franchise among all franchise companies Low-Cost Franchise among all franchise companies Franchise Under $20,000 among all franchise companies Global Franchise among all franchise companies Overall Franchise among all franchise companies


PROFILE: koalakrane

DO YOU WANT A FRANCHISE THAT’S

FUN, FLEXIBLE AND FINANCIALLY REWARDING? I

magine a business that combines the fun and excitement of a proven interactive amusement game with the appeal of major Australian sports brands such as NRL, AFL, Super 14, and ANZ Champs. Imagine a business that takes a few hours a week to run and can easily fit in with your existing job or lifestyle. Imagine no more! Koalakrane is a new and exciting franchise opportunity in Australia – a business in which people from all walks of life can get involved in the lucrative coin operation industry without any prior experience. New franchisees walk into a business where Koalakrane machines will be set up on locations earning good money. These businesses can be taverns, RSLs, bowling clubs, supermarkets, take away shops, video stores and much more. Your role is to check on the machines at least once per week, clean them, cash them out, stock them up and run a general test on the machines to make sure all is working well. You’ll also need to occasionally find new locations and you’ll probably want to continue to grow the business with more machines. We can also help you with this. Koalakrane has already forged preferential and exclusive working relationships with major sporting bodies in Australia for the use of their brands in machines. Koalakrane has designed and developed a fantastic new sports crane to stock these products, with appealing graphics that complement the establishments we operate in. We all know

50

how sports crazy we Aussies are, and the machines are located primarily in the places where sports’ fans frequent. Koalakrane has its roots in New Zealand where over 50 franchisees and 700 machines in the hugely successful Kiwikrane system have been operating for over 10 years. Annette Hardie of Rotorua in NZ says “I have been a franchisee for nine years now. I just wish it had been 18 years! It’s the best business I could be in. The franchisor has been with me every step of the way. Where else can you make money while you enjoy a cup of coffee? I love what I am doing. I started part time with one area and ten machines – I now run it full time and have three areas and fifty-five machines”. Koalakrane is relatively new in Australia, starting here in June 2009, with six franchisees already operating and three more coming on board in the next few months. Savvy investors realise that joining a young franchise now represents an excellent opportunity to get in early and secure territory before they get snapped up.

Who is the ideal Koalakrane franchisee? We don’t have a particular type. Our franchisees are men and women, young and old, couples or single, technical or not so technical - the only requirement we have is a positive attitude and someone who takes responsibility for their own success in life. Franchisees can walk in and immediately take

over this successful business concept that we’ve fine tuned over the last ten years. Full training is given in the space of a few days on how to look after and locate machines. We have support offices and warehouses in Melbourne, Perth, and Auckland and master franchisees look after you at a personal level. A huge range of prizes for machines is always available through our website for immediate ordering and dispatch. One of our first franchisees in Australia, Kerry Towns of Gunnedah/Tamworth NSW writes: “I was looking for part time work - something I could do at my leisure that would allow me to be more flexible with my hours. I became a Koalakrane franchisee in September 2009. The guys who set up the franchise for me (Rick and Shane) were absolutely wonderful. They found sites for the machines and set them up. They are only a phone call away if I have any problems. Their motto is so true; you are in business for yourself but not by yourself. I wouldn’t hesitate in recommending a Koalakrane franchise to anyone. The hours are flexible and the promotions are only limited by your imagination. It certainly beats sitting behind a desk all day.” v So what are you waiting for? If you’d like to know more about this fantastic business opportunity call Rick for a chat on 0427 888 635 or visit www.mynewfunbiz.com www.koalakrane.com.au or www.kiwikrane.co.nz.


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  rÂŻ   If you want a vending business that gives you: oÄ !Ä FANTASTICÄ RETURNÄ oÄ &LEXIBLEÄ HOURSÄ Ä  oÄ &ULLÄ SUPPORTÄ oÄ 4OPÄ SPORTÄ BRANDS 4HENÄ LOOKÄ NOÄ MORE #ONTACTÄ USÄ NOWÄ TOÄ SECUREÄ YOURÄ EXCLUSIVEÄ AREA

Rick Garrity 0427 888 635 www.koalakrane.com.au


focus: MAGA ZINE VENDING

CONSUMER DEMAND

FOR CONVENIENCE OPENS UP

A NEW MARKET IN VENDING Magazine Vending perfectly fits the consumer demand profile of ‘now-generation’ customers with convenient, easy-pay, 24/7 access in high demand locations.

V

ending machines are a growing, worldwide multi-billion dollar industry. The vending industry is further poised to take advantage of a whole new target market, with the latest generation of ‘on the go’ consumers, who grew up with ATMs and EFT, demanding the speed and convenience of self-service and further automation in the retail sector.

“And that’s when the concept of Magazine Vending came about,” explained the director.

Magazine Vending was conceived after the director and business development managers brain-stormed a logical vending solution that would open doors to a new network in vending.

The future is now

“We needed a new market, where we could offer the consumer a product as an added convenience and at the same time incorporate an advertising medium that would open doors to new locations.

“The sky is the limit with top-selling titles such as Woman’s Day, Dolly, Women’s Weekly, NW, Grazia, Wheels, FHM and other glossy, eyecatching titles on display and self-marketing in the machines.

After several years of intensive research and development, in all aspects of the business from location demographics, to supplier agreements, to the mechanics and manufacturing of the state-of-the-art machines, Magazine Vending was launched in the Australian market earlier this year. Magazine Vending’s high-tech, German-built vending machines are ready to be installed in key locations around the country.

“ACP Magazines have the most extensive range of magazines with in excess of 70 titles to choose from. “Whatever people want - to hear, learn, flick through the pages or keep up with the gossip - we have it all available for sale through Magazine Vending machines 24 hours a day, seven days a week with key distributors ensuring that each location is always up to date. The days of restocking the same machine with the same products is a thing of the past. With Magazine Vending you have a new product line week after week. As the saying goes, ‘out with the old and in with the new’.

Vending is a highly profitable business offering both the consumer and location that added convenience Machines are located, where the consumer really needs them, 24 hours a day seven days a week. “We want to put these machines in places, not to compete with current suppliers, but to pick up overflow of customers that just don’t have time to line up in shops. With Magazine Vending these consumers are able to purchase their favourite magazine whilst on the move,” said the director. “People just don’t have time these days to line up at their local store, especially when commuting on public transport. An average of one million trips are made to and from Australia’s train stations each weekday and while they’re waiting around platforms, or travelling, they often have plenty of time, and this is where both consumers and locations benefit from Magazine Vending.”

The stock solution Another key factor to be successful in vending is stock control. Ordering the right amount of stock is crucial, especially when purchasing discounted stock without having a high turnover location.

52


Magazine Vending offers a solution to this. With magazines, the vendor only pays for the stock that sells, any excess stock is returned to the supplier. “We deliver your magazines directly to you at no cost, yes no cash flow needed for stock and if you have a few left over, no charge,” he explains. So a business that works for you 24/7, with NO costs sounds like a dream. “I wanted a new vending concept something that was different to the traditional vending machine. The first thing that pops into everyone’s mind when you say the word ‘vending’ is the older style drink or snack vending machine gathering dust at the back of the office. I wanted to change this image.”

Suppliers provide marketing and branding Magazine Vending’s most important asset is not only their customers, but also locations, ground staff, security, and of course their suppliers. “Our advertising and marketing is a gift from the magazine suppliers with top selling titles throughout our machines backed up with TV advertising, billboards and posters. Every machine poses as a billboard that attracts customers. Our branding is very simple and conservative, and it’s what people want.”

Ongoing support and training Magazine Vending’s service technicians are highly skilled and are available at your call, if you need support with your machine. “You will be trained in all aspects of the business, and we will also provide ongoing operations and management support. We consider all our operators as partners in a mutually-beneficial relationship. “As we continue to grow the network, we anticipate that our operators will also enjoy the benefits of greater market share and superior purchasing power. “As mentioned, operators will be given extensive training: teaching them everything they need to know about managing their Magazine Vending business in venues with high foot traffic. “We will also provide assistance on selecting a suitable site within the venue, so that revenue opportunities are maximised. “We will offer support on advertising and marketing campaigns, so that you can leverage off the established marketing platform. We have also developed accurate account keeping mechanisms and control systems: invaluable processes enabling you to hit the ground running,” the director explained.

SECURE YOUR FUTURE WITH MAGAZINE VENDING

• Immediate cash flow with a new product line every week!

Your cash flow starts from day one, and increases with new magazine titles released week after week, month after month.

• How many businesses do you know that offer this solution?

Your Magazine Vending business is a cash flow positive business. This means no stock payments, bad debts or wastage. Stock is sent to you on 30 day credit terms and whatever you don’t sell you are not billed for!

• Your Magazine Vending kiosk works

for you 24 hours a day 7 days a week!

Another amazing vending benefit is called ‘passive income’. Regardless of what you choose to do with your time (family, vacation, other business ventures, etc), your Magazine Vending machines are working for you all day, every day.

• Proven return on investment!

The profit margins in selling this product are great - and add to that high foot traffic locations without paying high rent, no staff, not to mention the long term rental agreements and don’t forget all the other expenses that go hand-inhand with setting up a business these days.

• Part-time or full-time! The choice is yours.

You will never know financial security while you are trading time for money. Until you break that equation, you can’t create financial independence. Start your own Magazine Vending business

part-time - then make your business pay for itself as it grows. When your income meets or exceeds what you are earning now, you may consider converting from your current job to being your own boss.

• You don’t have to be a vending or sales guru!

We look after everything from start to finish. Our team has existing relationships within the advertising, corporate sales and vending site locations industry nationally. Simply tell our locators the post-codes where you’d like to have your equipment placed, give us a list of your preferred locations and then let us go to work. Your job is to collect the money and restock your machines.

• A great family business!

One of the most cherished benefits of Magazine Vending is that many families run a more successful Magazine Vending network together. Educational for kids - rewarding for parents - great for the whole family! Each and every day tens of thousands of dollars are spent through vending machines. Vending is one of today’s fastest growing industries. Every day nearly 7 out of 10 people will do business with some kind of vending machine - the fantastic potential for this business has only begun. Not only is the greatest growth of vending ahead of us, but also the greatest diversification of vending is yet to come! Magazine Vending for the now generation! v For further information please contact sales@magazinevending.com.au.

53


PROFILE: MAN WHAT A FUSS

Australia’s first

men’s salon & spa franchise preparing for lift-off M

an What A Fuss, the Melbournebased salon and spa that has been helping men to look good and feel great for over a decade is about to launch nationally as a franchise system. The original Man What A Fuss salon in McKillop Street Melbourne, was the brainchild of Kate Allen who started it all back in 1998. “I came up with the idea of a ‘just for men’ salon after watching the men who were interested in their appearance squirming in their seats, hoping that they would go unnoticed, whilst waiting to be waxed at a normal unisex salon ,” Kate explains. “I realized the concept of men’s grooming was minimal to say the least, and any genuine effort taken in one’s appearance wasn’t exactly considered ‘manly’.“ Kate said she thought very hard about why most guys weren’t taking care of their appearance. “Why were they still using soap on their skin and gel in their hair and walking around with

side-parts, clothes that were all wrong for them and tufts of hair growing out of their ears?”

Ray Scicluna, the managing director of the new entity, is described as a ‘visionary to take the company national’.

“And then it dawned on me. They didn’t know. So we told them and we made it easy.

“Ray brings with him more than 30 years business experience across many industries, and has helped put together a team of experts to help drive the success of the franchise operation,” Kate said.

“We created a place just for them, where they can go and be looked after by a team of highly skilled therapists who fuss over their every need. “No longer do men have to feel embarrassed about taking care of themselves. Man What A Fuss is an exclusive salon and spa catering specifically for every area of the ever growing body and soul male market. “We took the beauty out of therapy – and made it tough.” With Kate’s vision, passion and drive, along with her 12 years of experience managing the operations of the initial salon, a new company was formed recently, to develop the ongoing franchising systems and distribution of the ‘Ammo for Men’ grooming products.

Ray is confident of franchise success in the billion dollar salon market, and encourages potential franchisees to take advantage of being involved in the initial growth phase. “The company anticipates opening three additional Man What A Fuss salons and spa service centres in Melbourne by the end of 2010 - we have already secured a prominent position in the Docklands precinct. The strategic plan is to roll out a total of 27 stores nationally and four in New Zealand by 2015,and the franchise will incorporate best practice principles for future franchisees. “The cost to purchase a franchise in the initial growth phase of the business will be reduced to ensure a quick take up of the future locations,” Ray explains. v

So why Fuss?

• We have a unique market position in a growing male market

• We have experienced franchise systems. • We put ‘people before profit’, because “we care”

• The sad news is we have a limited number of territories available

For all franchise enquiries please contact : Kate Allen, Franchise Manager, P: 07 5520 4166 M: 0417 007 560 Email: kate@manwhatafuss.com: or lookgood@manwhatafuss.com Man What A Fuss Salon & Spa 17 McKillop Street , Melbourne 3000. www.manwhatafuss.com.au.

54


AUSTRALIA’S 1ST MEN’S SALON & SPA is now franchising the “FUSS WAY”

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TERRITORIES AVAILABLE Melbourne 16 locations Brisbane 6 Locations Sydney 11 Locations Perth 3 CBD Adelaide 2 CBD Tasmania 1 CBD

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e xpert advice

5to ways increase profits

Katherine Doe, Certified Business Coach, ActionCoach Melbourne

O

ne of the first and most important things I ever learned at ActionCOACH is what we call the 5 Ways System – a simple method to help a business reach any profit goal it wants. And, because ActionCOACH is a franchise, the fantastic thing is that through a network of over 1000 coaches, we are using this same system to help some 15,000 businesses at any one time. The whole principle of the 5 Ways is that every business is the same. Or, to put it more accurately, every business works the same. Beyond that, it is what they do, how they do it, and how the end product adds value to their customers that makes the business unique. The 5 Ways - in a nutshell – simply says that: 1. Your Number of Customers is a direct result of the Number of Visitors (Prospects) multiplied by the amount that end up buying (Conversion Rate).

2. Your annual Turnover is a direct result of the number of times each Customer buys from you in a year (Number of Visits) multiplied by how much they spend (Average Dollar Sale). 3. Your net Profit is a direct result of the amount of Turnover multiplied by the amount you keep after all expenses (Margin). The 5 Ways can be applied, to varying degrees, in all businesses, but different aspects will be more important depending on the industry. For example, a domestic builder (or a funeral parlour for that matter) will only usually have one transaction per customer, while a coffee shop might have hundreds. A post office might be certain that

56

near on 100 per cent of customers coming into the shop will spend something, while a bridal gown shop might be lucky with one in twenty. So while I explain the principles below, consider not how they don’t apply to your business, but how they might apply in some way. It’s much easier to see the 5 Ways in action with a ‘test case’ business, so for my example here I have picked a pretty simple one – the ‘XYZ Homewares’ retail store. This could just as easily be retail food, home services or beauty therapy, so use your imagination.

Test Case: Xyz Homewares Let’s look at the XYZ Homewares at any given point in time (the start of coaching perhaps). The very first step is to measure the 5 Ways – because what you don’t know you can’t improve. Interestingly, merely knowing these numbers can be enough to get some sizable improvements. So, in our example let’s imagine that in a year; 50,000 people come into the XYZ store (this is about 140 per day for 7 day trading, or an average of 17 or so an hour) Out of all of these, about 1 in 2 – 50 per cent will buy something Adding up all sales for the year – the least is $2.50 and the most $479 – the average spend per customer is $46 A sample of customers show us that on average, about half of those customers will shop at the store twice per year, and the rest approximately three times. This means that the average number of visits per customer is 2.5

After all stock and expenses are paid, XYZ is left with a net profit of about 10 per cent. Example 1 The 5 Ways for XYZ Homewares looks like this: Prospects 50,000 X X Conversion Rate 50% = = Customers 25,000 X X Average Dollar Sale $46 X X Number of Visits 2.5 = = Turnover $2,875,000 X X Margin 10% = = Profit $287,500 Not a bad little retail business at all. However, the power in using all of the 5 Ways (rather than just, for example, marketing for more prospects) is that the multiplication symbol compounds your results. We can’t change the numbers after an equals sign – customers, turnover and profit – we can only change what makes them. So, rather than trying to dramatically improve one area, I would encourage the business owner to work on only achieving a small increase – say 10 per cent - in each area.

1. Prospects How does a business increase prospects? There are a multitude of ways to market your business, some very successful and


some a complete waste of your money. The best advice is to get advice (preferably from someone successful – the most expensive advice is free advice from a poor person) and to test and measure your marketing to make sure it’s working. In our case, XYZ might aim to increase its number of prospects by 10 per cent (this is only an extra 1.7 per hour remember) by local area marketing. We also might set up alliances or run joint promotions with other local stores. We might run a competition, hire a spruiker, or set up a host beneficiary campaign. The list is practically endless (I have a list of over 100 strategies that I use with my own clients). At the end of a year, is it possible to end up with an extra 12 prospects in the store each week using these strategies? Of course.

2. Conversion rate In any environment, the amount of people that buy is so much more relevant than the amount of prospects you have. What is the point of marketing for more prosects if 9 out of 10 will be a miss anyway? Or worse, if you don’t know how many are a miss. To increase conversion rate in our case study, I would be spending considerable time educating the team on the importance of finding out what their customer wants, and of knowing what in their range will suit. Other strategies to increase conversion rates (my list is at about 120 to date) might include limited time deals, added value, gifts with purchase or simple credibility. With some actual sales training, might the team pick up an extra sale out of every 10 people – increasing their conversion rate from 50 per cent to 55 per cent? Of course they will.

60 cents over the $50 mark, at $50.60.

4. Number of visits If you would like your customers coming back to visit you more often, you would be surprised by how effective it is to simply ask them! A letter from you saying ‘I haven’t seen you here for a while - did you by any chance need our services?’ can often jog a customer’s memory or make them feel special enough to want to use your services you again. Imagine (which is quite probable in my experience) that XYZ Homewares doesn’t keep any records of their customers on file – they don’t have a database! We run a competition and collect ‘VIP Members’ – customers whose details we now have. We keep in touch with them via phone, mail, sms and email, and we invite them to be part of special closed door sales and special time-limited offers that only members are invited to. We do a couple of other things on my list of 65 options to increase number of visits. Might we get those same customers back in an extra two, three or four times per year? You bet we will – but for now let’s settle for an increase of only 10 per cent - from an average of 2.5 visits per year to 2.75.

5. Margin Given we’ve already increased the prices at XYZ by 10 per cent the margin is already sorted out, but imagining that wasn’t the case we can do a number of things (yep, I have a list and it’s about 70 or so at the moment!) including looking at expense costs, productivity, stock turn and selective pricing. Importantly though – and this is probably in direct opposition to your accountant – I’m a

The end result Remembering the compounding at the end of the year, lets take a look at what some small increases in each of the 5 Ways areas does for XYZ Homewares. See Example 2. Pretty astounding, huh? That is the power of compounding with the 5 Ways. Our test case business is now turning over an additional $1,334,287 and making an extra $175,521 in profit. Imagine what the business owner could do with that extra cash in terms of additional staff, a personal investment (or holiday) or even buying another store. The 5 Ways works for any business (including yours) – that if you increase just 5 areas by only 10 per cent, you will always achieve a 21 per cent increase in customers, a 46 per cent increase in turnover and a whopping 61 per cent increase in profit. So whatever you’re earning right now, you will be taking home an additional 61 per cent. What would you do with that 61 per cent? The trick is to know, because unless you know you will never measure these numbers in the first place, let alone work on increasing them. And if you feel that you need some help with strategies, a copy of my 5 Ways lists, or simply a kick up the backside to actually do what you need to, give me a call. v Katherine Doe can be contacted on 0413 839974 or katherinedoe@actioncoach.com.

Example 2

3. Average dollar sale If you have a good product and you give great service, what’s the easiest, no-brainer way to increase your average spend by 10 per cent? It is (of course) a 10 per cent price rise. Most business owners are scared – if not terrified – of increasing their prices, but in my vast experience, customers almost never even notice! And if they do, it’s the price-shopping, complaint-making, discount-loving D grade customers that leave. Aside from an increase, other strategies to increase customer spend include looking more intelligently at your range, offering (with integrity) other solutions, packaging items and providing incentives for your team. My list of strategies in this area at the moment is about 85! But, for our example, let’s imagine that XYZ’s coach has cajoled them into a price rise over the year, plus moved to a better range of stock. Instead of the average spend being $46, it’s now a mere

big believer in making more money, rather than cutting costs to the point that your delivery suffers.

Prospects

50,000

+10% =

55,000

X X X

Conversion Rate

=

Customers

50%

+10% =

= 25,000

55% = 30,250

X X X Average Dollar Sale

$46

+10% =

$50.60

X X X

Number of Visits

=

Turnover

2.5

+10% =

= $2,875,000

2.75 = $4,209,287

X X X

Margin

=

Profit

10%

+10% =

= $287,500

11% = $463,021

57


profile: pack & send

No limits to service with

Pack & Send - it’s part of the culture In addition to offering the highest levels of professionalism in the areas of packaging and freight requirements, PACK & SEND’s point of difference from other logistics providers arises from the brand’s ‘No Limits’ culture. And every now and again a situation comes up that shuns all but the most committed – PACK & SEND franchisees who seize their moment to shine.

F

ollowing are just two stories that show PACK & SEND franchisees putting the brand’s ‘No Limits’ philosophy to work.

In 2006, after Cyclone Larry’s destruction of Australia’s banana crop, Stephen and Michele Lawler from PACK & SEND South Brisbane became an integral part in informing and reassuring the nation. Having won the account to send promotional materials to produce markets nationally, the Lawlers were thrilled, yet never envisaged the scale of operation. Not only did they face the task of sending out 4200 promotional packages nationally, each package contained a total of 16 items, arranged and packaged in a certain order so they would stay in place throughout transportation. Logistically, Michele and Stephen were presented with a complex situation. The job required fulfilment in a matter of days, so

finding the storage space and manpower was their first task. PACK & SEND’s South Brisbane store didn’t have the space for such a mass packing operation let alone the storage for 4200 boxes. Therefore the next step was to hire a training room, where all the materials could be laid out and ordered in a factory-style processing line. Timing was crucial for this job and, after being held up with printing delays, the PACK & SEND team were finally able to get down to the serious business of packing. Additional manpower and support came from the assistance of the network through PACK & SEND’s unique Store Connect system, resulting in the 4200 packs being packaged and distributed around Australia within seven days! And ‘the key to their success?’ According to Michele it’s all about having the right attitude, “The bigger the task is, the more fun you have to have!” The PACK & SEND ‘No Limits’ culture doesn’t confine itself to Australia but extends all the way across the globe, with our latest ‘No Limits’ example coming all the way from the UK. When the Ballarat Antique Fair in Australia purchased a fully working ferris wheel model from France, made from the iconic toy Meccano, little did they know the lengths that the UK’s PACK & SEND Reading store would have go to, to get it to them … Measuring 5ft in diameter and 2ft in depth, the ferris wheel began as a highly fragile and urgent job. It needed to be picked up from northern France within a few days, be securely crated and then sea-freighted via the PACK & SEND door to door sea-freight service through to its owner in Ballarat. What took this job to the next level of difficulty, however, was the situation that the UK and most of Northern Europe was experiencing at the time - the deepest snow falls in 30 years.

58

After digging their van out of a snow drift, Reading’s two staff, Phil and Lex, began their journey at 7.30pm on January 12th – armed with a box of sandwiches, a flask of tea, a bag of road salt and a snow shovel – and boarded the sea ferry for the crossing to France at 10pm. The boys arrived in Calais at 12.30am and started their journey down to Saint Marcel (a 5.5 hour drive on a good day) in the driving snow. Safely tucked behind a French snowplow and road gritter they launched into singing the company song to keep their spirits high. Shortly after day-break they arrived at their destination in Sant Marcel, refreshed themselves with a stale sandwich and cold cup of tea, loaded the Ferris Wheel safely into the van and then turned right back around again to begin the journey home. Boarding a ferry for the UK at 7pm, they were back in the store by 11pm – finally completing their drive of over 1400 miles in the worst road conditions they’d ever experienced. And then – over 24 hours after they began – they finally slept. Shortly after came the ferris wheel’s last leg of the journey – onto the Anglo Pacific to Melbourne and to its final destination – arriving safe and sound in Ballarat, Australia! v The above are just two examples of what can happen in a network which bases its culture on ‘No Limits’ principles. If you’d like to read more on where following PACK & SEND’s ‘No Limits’ principles has taken many of the brand’s franchisees, call (02) 9822 5622 or visit the PACK & SEND website on www.packsend.com.au for your free copy of the book, ‘No Limits: True stories about going the extra mile.’


profile: COMMERCIAL FOOD MACHINERY

“Your success is our business” I

f you’re in the market to buy a food franchise, you’re not alone. Food franchises continue to be the strongest growing sector of the Australian franchising industry, and innovative new menu items and preparation processes are helping to drive the market forward. Commercial Food Machinery’s franchise department has been helping food franchises achieve business success for more than 15 years. They have the resources and extensive experience to assist franchisors and franchisees in setting up all types and sizes of outlets in the food service industry. They are aware of the importance of offering cost effective solutions that increase productivity. Their designated staff can deal with all franchise and corporate sales and will be able to guide you through all areas of your franchise’s operations. For new franchise systems, CFM’s project management department can help with full commercial fit outs including the design and construction of commercial kitchens and the layout and design of front of house areas and wash areas, including custom stainless steel benching which is manufactured on site. For ventilation solutions, CFM has accounts with a large network of fabricators and installers of exhaust systems that cover Australia, New Zealand and many of the Pacific Islands to assist the franchise groups in their early development as well as when the national and international development takes place. Every kitchen needs an exhaust system and

we can offer the best solutions thanks to the association with our sister company, CFM Fans and its ‘Engineering/Design and Construct Support Team’. Once your franchise is up and running, CFM’s service department is on hand with their team of technicians, both in-house and contractors, who are able to ensure that all of your equipment, including electrical, gas and refrigeration, continues to run smoothly. Service management and maintenance programs can be designed and implemented to suit your specific requirements.

WHY CHOOSE CFM? 1. Franchise Department • Professional team specialises in the franchisor/ franchisee liaison, and is solution driven • Over 15 years experience • Extensive proven track record with small, medium and major franchise groups • Food industry specialists with many associated suppliers to complement and assist your development process • 100% Australian owned • Devoted ‘After Sales/Customer Service Team’ with very extensive experience in your needs, offering simple solutions at the required time

Products are also able to be viewed and ordered through CFM’s extensive website at www.cfmvic.com.au. v in their early development as well as when the national and international development takes place • Every kitchen needs an exhaust system and we can offer the best solutions thanks to the association with our sister company, CFM Fans and its ‘Engineering/Design and Construct Support Team’ 4. Project Management • Full commercial ‘fit out’ service • Complete ‘Design and Construct’ - commercial kitchen and front of house contracts • Complete layout design for bar area, wash area, cooking and preparation areas 5. CFM in General

• Last, but not least, we offer cost effective solutions with your investment in mind

• Extensive ‘One Stop Shop’ show room – for all franchise outlets

2. Service Department

• We stock table top and smallwares (front of house and back of house items)

• Service and warranty - national coverage of service technicians and contractors to ensure prompt response • In-house technicians - repair and service equipment at our premises or yours • Manufacture - we manufacture a full range of standard and custom stainless steel benching in our own factories • General Maintenance - electrical, gas and refrigeration services available at your disposal 3. Exhaust and ventilation • CFM has accounts with a large network of fabricators and installers of exhaust systems that cover Australia, New Zealand and many of the Pacific islands, to assist the franchise groups

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For customers in Melbourne, CFM invites new and potential franchisees to visit their extensive two-level showroom which truly is a ‘One Stop Shop’ for all franchise outlets and is a ‘foodies paradise’ with demo kitchens, state of the art appliances, and their vast range of smallwares including cutlery, crockery, and table top accessories. They stock and distribute all major brands in the food industry, both Australian and international, as well as manufacturing their own products.

• Cooking equipment, bakery equipment, refrigeration, stainless steel, ware washing, kitchen design, cutlery, crockery, utensils, ventilations • We distribute all major brands, manufacture and import a complete range of equipment • Large team of sales persons in showroom to support and assist your franchise team

For further information please contact any team member from Commercial Food Machinery on (03) 9543 1611. Or visit www.cfmvic.com.au or email sales@cfmvic.com.au.

S


Commercial Food Machinery

Your Success Is Our Business

03www.cfmvic.com.au 9543 1611

FOOD CHAINS & FRANCHISE GROUP

Specialists

Cooking Equipment Bakery Equipment Refrigeration Stainless Steel Cutlery Crockery Easy Finance Options Tailored Custom Made Solutions Exhaust & Ventilation Design & Construct Projects Table Top Accessories Visit Us At: Fine Food Australia 13-16 Sep 2010 Melbourne Convention Centre Stand HG34

1418a Centre Rd Clayton VIC 3168

Fax: 03 9543 1682


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Since becoming a Steamatic Franchisee, Kevin Harty’s business has gone from strength to strength

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Feature STORY

Hot Property


HOT PROPERTY

House & Garden Franchises We buy it, sell it, build it, fix it, and improve it. Aussie’s have a long-standing love affair with their property - and hundreds of franchise systems across the nation are helping home-owners create, update and maintain the great Australian dream.

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hether property owners wish to buy or build a new home, add value to, or beautify their existing home with an extra room, a second storey, a garage or fencing, an outdoor entertainment area, landscaped garden or swimming pool, one thing’s for sure: there’s a franchise out there to service their needs. The Australian mortgage market is worth around $30 billion and is a sector where mortgage broking franchises are doing extremely well, and providing enormous franchisee satisfaction. Smartline and Mortgage Choice were recently ranked number one and two in the topfranchise. com.au top ten franchises rated by current franchisees. Real estate franchises are also using the bulk marketing power of franchising to garner their share of this massive industry. The $3.5 billion building industry is one that is leading the way in sustainable and economical construction of new homes. A steady rise in home-building approvals, has led to increased building activity, and outstanding opportunities for construction and design companies to take on franchise partners. Australians have always been passionate about home renovation and improvements, but even the do-it-yourself renovators often require the assistance of professional

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experts. Recent Australian Bureau of Statistic figures show the trend in home renovations is increasing and that the sector is currently valued at around $550 million. There is an enormous range of home improvement franchises currently available including bathroom re-conditioners; tilers, pavers, fencing and roofing specialists; gardeners and landscapers; pool and spa services; energy products; garages, sheds, patios and carports, etc, etc. The variety of home services available by franchise seems to grow each day. House and garden servicing franchises offer a lifestyle choice which is attractive to many, and they also have the advantage that they are, in most cases, mobile and rent-free – which means low overheads and less stress because franchisees generally don’t have staffing issues and expensive shop fronts. These franchisees can often choose their own hours and customers, often scheduling work around family and other commitments, tipping the work/life balance scale in favour of ‘life’. Business Franchise Australia magazine has put together the following report on what’s happening at just some of the house and garden franchise systems that service the home and property industries:

AllSafe Energy Efficient Products One of Australia’s fastest growing energy efficient product providers has highlighted better training as a key factor in restoring community confidence in ‘green sector’ businesses. AllSafe has made a substantial investment in providing a specialised training facility in Enoggera to equip each franchised store location with the ability to be at the forefront of professionalism in the green sector. In a fragmented industry, AllSafe pulls together six businesses in one place to give the impression of a ‘one stop’ energy efficiency store. It’s a very popular concept people want to know how they can save on energy costs and also reduce their impact on the environment. AllSafe supports the building and home renovations industry with a range of environmentally friendly, energy efficient products. Aussie Mortgage Masters Aussie Mortgage Masters is an independent ‘formula’ franchise with proven results. This great Aussie brand comprises a quality franchisor team who combine many years of lending expertise with a true commitment to their franchisees to help them to succeed. If the franchisee succeeds, then the group succeeds.


AMM provide an extensive quality lending panel established to enable the franchisee to offer a flexible and competitive product portfolio suitable for most client lending requirements. By utilising the very latest integrated financial software, designed for mortgage brokers to increase their profitability, AMM franchisees are able to access reliable information that streamlines and optimises all phases of the loan processfrom loan marketing through to settlement and beyond.

up costs and can be operated from a home office.

Bathroom Werx

These strengths, along with the best education and training programs, state of the art technologies, unique marketing initiatives, and the best award/recognition program in the industry, are all part of the success of the Century 21 system. Century 21 Australia currently has franchise opportunities available in select markets across the country.

Bathroom Werx is attracting the Y-Generation with its unique apprenticeship training program. They currently have four apprentices training at the moment and are looking to take on another four apprentices throughout 2010. “Our franchisees are seeing the benefits of our apprenticeship training program and the long term benefits that it brings to their businesses,” says Bathroom Werx CEO George Yammouni. Bathroom Werx services involve the restoration and reconditioning of bathroom sanitary-ware items. The work involves understanding all the different substrates and surfaces that are used in bathrooms, their repair and restoration; the preparation and application of unique surface coatings; removal and replacement of various plumbing fixtures and fittings; showers screens; wall and floor tiling; and much more. Bosetti Blinds Bosetti Blinds specialises in providing custom-made window furnishings for households and commercial markets, in a way that is convenient to consumers and at a price to fit almost any budget. Established in 2006, the company is now looking to launch its franchise system nationally. Bosetti provide all the training and support franchisees need to get their business up and running. Franchisees don’t need any previous skills or experience in the window furnishings industry to operate a Bosetti franchise. A Bosetti franchise offers low start

Century 21 Century 21 is the most recognised consumer brand name in the real estate industry today. Their offices and sales associates are part of an unmatched worldwide referral network with more than 7,700 independently owned and operated real estate offices and over 200,000 sales professionals in 68 countries and territories worldwide.

changingplaces Real Estate One of Australia’s leading real estate agents is revolutionising the real estate industry with huge savings to vendors. “By centralising our administration and introducing a flat rate fee structure, we are able to provide our vendors huge savings,” says Cameron Fisher, managing director. Most of changingplaces area specialists work from home with the full support of the company’s specialised offices. They operate with the latest technology and have the flexibility to work the hours that suit without being tied to a typical real estate office. changingplaces offer numerous forms of training including an induction session, ongoing training, area specialist manual and most importantly in the field training. They also provide around the clock phone assistance. Dixon Homes Dixon Homes has recently developed advanced computerised building management software. Dixon franchisees are utilising this software enabling them to build homes more efficiently. Clients, suppliers, sub contractors and Dixon Homes’ supervisors all access the system

remotely. Plans, documents and orders can be downloaded. Notifications are sent via text message when action is required. Dixon Homes are the leading builder servicing the project home market. With this technology Dixon franchisees operate very profitable businesses employing fewer staff than their competitors. Dream Doors Dream Doors is proud to announce the launch of the world’s first online made-tomeasure kitchen ordering website. To date other companies have only offered set stock sizes for online purchase. Now any size of cabinets and doors can be ordered to exactly suit any requirement. Customers can measure their existing doors, drawer fronts and panels, then order them direct online. This is fantastic news for Dream Doors franchisees who will receive a share of all online orders from customers in their territory. Dream Doors via its expanding national network of franchisees offer a full design service if required, using its state of the art European 3D design software. All joinery is made of 18mm MDF to the very highest standards in Australia and New Zealand and by local craftsman. Eco Pest Control Eco Pest Control is an innovative, South Australian owned and operated company who are the leaders in environmentally safe and effective pest control products and solutions. Now in its tenth year, Eco Pest Control are committed to excellence within the pest control industry and have established business methods and systems, ideal for the conscientious franchisee. Servicing a wide variety of the community from smaller commercial and domestic premises to larger warehousing and food grade processing plants, their services include all pest, insect and rodent control solutions. Frogs House Washing Let Frogs take care of all your exterior home cleaning needs including commercial buildings, home units, nursing homes etc.

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The company has been established since 1996 and have dedicated highly professional franchisees with long service who deliver high quality workmanship. Frogs’ franchisees wash and remove mould, grime and cobwebs from the exterior of houses from top to bottom including all flyscreens and windows. The house is soft-washed with innovative low pressure equipment, and the end result is a ‘like new’ appearance. If the house is washed every year or two it will not only keep it looking new and fresh, it will definitely save the owner thousands of dollars by not having to paint as frequently. Frogs also high pressure clean driveways, paths, pool surrounds, hard surface tennis courts, etc. GJ Gardner Homes GJ Gardner Homes originated in 1983 in Queensland as an independent building firm owned by Greg Gardner. The company grew to eight regional offices building as many as 1,000 custom homes a year. Today, some two decades later the business has expanded throughout Australia and into the USA and New Zealand. There are currently over 85 franchises operating throughout the world, supported by several corporate offices. Each of their qualified builders and preferred sub-contractors have been selected for their individual standards of expertise and their commitment to excellence. Hi Ho Clean & Garden Hi Ho Clean & Garden was launched in Tasmania in 2000 by Lauren Mullins and her husband John. Lauren’s vision was expansive, with a national franchise system her ultimate aim. The Hi Ho Clean & Garden concept has grown steadily for Lauren over the past few years. Hi Ho Clean & Garden has a limited 54 franchise areas on the mainland just waiting to be developed. Hi Ho offer franchise sales on a two for the price of one basis, where franchisees can choose to operate in either cleaning or gardening, or both if they wish, in both domestic and commercial work. Hire A Hubby

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Hire A Hubby is Australia’s first choice for professional home maintenance, building and renovation. Hubbies are handymen that build, renovate, paint, decorate and landscape, from the front gate to the back fence and everything in between. Can you repair almost anything? Do your friends ask you to bring your toolbox when you come to visit? It might be time to consider owning your own Hire A Hubby fanchise. Enjoy the flexibility and satisfaction of working for yourself, together with the advantages of proven systems and support you can only get from being part of Australia’s leading property maintenance franchise. Housework Heroes Housework Heroes specialise in household cleaning, and can deliver services on a regular or one off basis. Their clients are usually either home owners needing domestic help, tenants vacating a property and looking for a bond clean, or real estate agents who use their services for end-of-lease or bond cleans. Housework Heroes in conjunction with AWARE Environmental Ltd. – makers of Orange Power cleaning products will be running a three month (Sept–Dec) competition across its range of products. This will consist of the Housework Heroes brand appearing on 300k+ products across Australia. The prize will be a year’s free cleaning – one winner per state. Independent Property Inspections Independent Property Inspections (IPI) began operation in 2001 to provide quality independent property inspections at affordable prices. The company quickly became market leaders in this area, and they are now widely respected throughout the industry. Due to the outstanding continued success of the business IPI decided to franchise the business model to give other building professionals around Australia the same opportunity to build their own business using their proven systems and with the unreserved support of the IPI’s brand. Their success has also attracted smart investors looking to

invest and gain a healthy return from their sub-franchise model Jim’s Computer Services Jim’s Computer Services is a national network of locally based IT professionals that are able to provide you with the prompt and personalised service that you are looking for, whether you are a home office, a business requiring IT support or a home computer user requiring assistance and advice. Jim’s Computer’s is part of the well known and respected Jim’s Group, which has over 3000 franchisees in Australia, New Zealand, Canada and the United Kingdom. Smart Investor magazine (December 2008), published by Australian Financial Review, voted Jim’s Group as the Best Value Franchise for an initial investment of under $50,000. Jim’s Fencing Jim’s Fencing have strong proven systems coupled with a brand that is recognised by 96 per cent of Australian adults, which gives your new business venture an enormous head start over all other competitors. Jims Fencing provides eight weeks paid for training, so while learning the Jim’s Fencing system and how to build the many different styles of fences they build, franchisees have the security of an income whilst training before starting your business. The franchisee support network is just a phone call away and they have not only their qualified trainers to assist, but the local regional franchise owner is there to ensure that you become a successful business owner. PoolWerx With more than 300 mobile vans and 65 retail stores, PoolWerx provides three streams of income - home pool servicing, retail sales and commercial pool management, which makes PoolWerx the franchise network with proven growth. PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is multi-awarded. PoolWerx is especially well known for its


creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units. PoolWerx is the world’s largest pool and spa care network, offering all pool products, equipment installation, maintenance and repairs, chemicals delivery and expert regular servicing to perfectly suit their needs and budget. Real Estate Investar Real Estate Investar provides the training and online tools to enable property investors to search, analyse, value, and track real estate investments using technology and information that was once only available to agents and valuers. Real Estate Investar is providing experienced, passionate sales partners the opportunity to create substantial income by providing them with a highly profitable technology platform they can use to build an online investors’ tools and resources business by establishing a network of property industry resellers (affiliates) who promote their products to their clients all over the country. Steamatic Steamatic is a specialist cleaning and disaster recovery service. Steamatic services include high-tech carpet cleaning, hard surfaces cleaning, air duct cleaning, fire and water damage, and mould and biological decontamination. Specialised systems enable franchisees to take on a wide range of jobs which just wouldn’t be possible for small operators that don’t have access to their equipment and processes. Steamatic franchises are strictly limited and are not for everybody. They suit people who have a view of building a stable business with great potential, and who can work as part of a network. The Patio Company The Patio Company is a growing franchise group specialising in the supply and build of patios, awnings, carports and home

improvements. The Patio Company provides its franchisees with head office support, training, computer package and back-end support and a national marketing campaign to facilitate the growth of the network. Take the opportunity to grow your existing business or begin a franchise from the ground up, either way The Patio Company will be happy to assist. THE Shed Company Secure your financial future with a shed sales and installation franchise with THE Shed Company. Enjoy an excellent income and pay no service fees while you operate the franchise, plus make a substantial capital profit when you come to sell. Named as one of the top eight franchising companies in Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. United Home Services Following new ownership, United Home Services is looking to expand its existing regional franchise opportunities. New franchisor Mike Stringer says: “We are seeing a growing demand from people wanting a management type opportunity within the home services sector.” A typical regional franchisee area has 10 times the number of homes of a unit franchisee but may only cost about twice the price. There is therefore an opportunity to develop your income through building a team that can handle the day to day service provision. V.I.P. Home Services V.I.P. the cleaning and gardening services franchise has taken some big strides in the previous 24 months, with changes including – elevating some of their best franchisees into regional manager positions so that they can help all the franchisees within their division achieve business success; revamping their websites; and employing a national commercial development manager.

New franchisees are enjoying the life/work balance that a V.I.P. franchise gives them. Franchisee, Scott Sutherland, a Lawn & Garden franchisee in South Australia wishes he made the change years ago. “I used to work as a gardener for Victor Harbor council, so I was already in the industry. I now work the hours I want to work, meaning I get to spend more time with my little girl – and I am reaping the rewards of all my hard work.” Wet-seal Wet-seal is the largest waterproofing company in Australia and New Zealand, and now offers two franchises for the price of one, with the inclusion of underfloor and slab heating systems to their business model. Wet-seal provides five weeks’ comprehensive training and an outstanding level of assistance and support to franchisees, including tools, initial stock, business and administration equipment, uniforms and sign-writing and they even pay for travel and accommodation costs during training. Join more than 60 franchisees in this proven system, for a low-cost entry, with the confidence of being backed by a national, fast-moving business. Zen Home Energy Systems ZEN Home Energy Systems is a renewable energy franchise, operated by one of Australia’s leading SME entrepreneurs, Richard Turner with a unique vision to create effective sustainable energy technology without compromise to lifestyle. The renewable energy sector is and will be the fastest growing for many years to come, as the world embraces sustainability for long term survival. A business which properly uses this technology to not only offer a market leading product, but also create a branded offering and foster our future makes not only great business sense, but great sense for the planet! Their sales based franchise model means minimal overheads, no warehousing, minimised risk and high returns for anyone passionate about the product and the sector. v

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PROFILE: RE AL ES TAT E INVES TAR

More than W

HOT PROPERTY

ith the recent Budget making life more difficult for property investors, it’s become more vital than ever to make the right choice with property and to manage it well. Some investors may choose to exit the market altogether in the next few years, leaving more opportunities for those who know what they’re doing. The timing seems perfect, then, for Real Estate Investar’s rapidly-growing business. The brain-child of a team of experienced property investors and online technology experts, Real Estate Investar (REI) is the online home for property investors, that provides sophisticated search and valuation tools to increase investors’ ability to gather information on prospective purchases and analyse, select and manage them well. Created in Australia in 2006, REI already claims over 40,000 members, each of whom can access various paid or free resources and online tools. After three years developing its unique technology model, REI then launched its sales partner franchise in Australia in July 2009. “This has seen 25 franchises added to the business across Australia and New Zealand in just 13 months,” says Campbell Venning, REI’s managing director. “Now we are offering people passionate about property the chance to build an online business based on establishing industry resellers (affiliates) and promoting membership to active home buyers and investors. “This ‘business in a box’ is one of the most innovative opportunities on the market today,” promises Campbell. “For an entry price as low as $65,000 (financed from $25,000 deposit), sales partner franchisees can achieve potential income of $130-250,000 per annum– in fact, our first franchisee is already earning an annual equivalent of over $300,000 after just 13 months of operation. “You can operate from home with just a computer and high speed internet access – no expensive office space or staff are needed. You can even run your REI franchise part-time or in conjunction with an existing business if you wish.”

How does it work for members? “REI members get access to a suite of tools that make property investing faster, more

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accurate and cheaper. Investar Search is a revolutionary tool that, in seconds, will intelligently search every property listing in New Zealand and Australia. Members can easily sort, filter and display live properties according to their own requirements. Property Analyser is an online tool that enables users to calculate and compare equity, added value, after tax cash-flow and capital growth easily and produce a detailed summary for a property in less than three minutes. It’s a simple-to-use, accurate tool that identifies tax refunds, pre-tax and after tax cash flow, projected growth in property equity, yields, depreciation and mortgage calculations,” says Campbell.

For Shane Thompson of Sydney, the stars aligned one day in 2009 when he learned about REI. Already passionate about property, he could see the value of the REI services, but what about the franchise itself?

“Then there’s Portfolio Tracker, which gives investors the ability to manage existing and growing property portfolios, tracking 70 different aspects of a property’s performance from annual rental return to equity growth and debt management. These and other tools (including a whole suite of educational products designed to give investors the theories and strategies to be the best investor they can be) are all instantly available online – no disks, no downloads.”

Real Estate Investar is now looking for additional sales partner franchisees from all over Australia. “Bearing in mind that your business isn’t limited by where you live,” Campbell points out, “if you want to create an exciting company and have an ability and passion for sales, we want to hear from you – today!” v

How does it work for franchisees? Sales partner franchisees receive full training in starting and developing their own REI business, including the creation of an online presence with no territorial restrictions.

“I had my accountant and lawyer check out the fine print and sought counsel from a number of respected friends and acquaintances. This all resulted in a general ‘tick’ and, combined with the relatively modest capital outlay, the tick turned into a green light. Clint and Campbell are always willing to help. I can honestly say that being on the ground floor of something that has the ability to grow very large is incredibly exciting.”

If you would like more information about this unique and highly profitable business opportunity go to www.realestateinvestar.com.au/franchise and request a comprehensive ‘Franchise Information Pack’ today.

“If you have a good network of business and personal contacts, whether locally or online, you have the opportunity to create wealth for yourself and others,” Campbell says. “We have developed a sales model utilising databases, affiliates, local marketing, networking and referrals and online webinars that has been proven over two years to have a sales conversion rate of 30-40 per cent.” REI’s Australian based operations director Clint Greaves takes up the story. “Most business owners end up overloaded with administration, but we’ve taken most of that burden away. We carry out the actual sales conversion and after-sales functions and handle all the client invoicing and debtor management to ensure your focus is sales growth rather than shuffling paper. You will build a business of highly valuable, loyal clients who create long-term recurring income streams. I believe this is one of the most financially powerful business models on the planet.”

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A “High Tech” Franchise that is Revolutionising Real Estate Investment Proven Return On Investment P Earn up to $250,000 in one year Real Estate Investar has created an amazing suite of innovative and unique online tools that simplify property investment for home buyers and investors.

Who does this franchise suit? If you’re a business development manager, B2B sales professional or just have an interest in property investment, this is a great opportunity for you to join a revolutionary, new, high tech franchise that has ‘blue sky’ income potential from a minimum outlay of $25,000.

How is this business “revolutionary”? You’ll use a laptop, the internet and our sophisticated online business systems to create a business of product resellers (affiliates) and clients all over the country. What’s more, you can run this business day to day from any computer, anywhere in the world. We give you control! You’ll get to operate your sales business how you want to; part time or full time, (or add it to your existing business) it is up to you. We give you unlimited training, support and marketing resources and then get out of your way. You don’t have to be a tech expert; all you need to have is a passion for sales, building great relationships and/or an interest in the property market and be willing to promote these remarkable new tools to industry affiliates and property investors.

The online home for property investors

To receive your Franchise Information Pack go to

www.realestateinvestar.com.au/franchise and find out how our first franchised sales partner is on track to earn $300,000 in his first year.


profile: rp Vending

a sweet

Business Opportunity Want to spend more time with your family and doing the things you love? RP Vending offers you the best lifestyle opportunity in Australia.

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P Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending machine more than a decade ago. RP’s complete range of machines are at the cutting edge of technology. All machines are designed for individual needs and they offer a unique solution for customers, making them great machines for corporate locations. Machines specifically designed with fresh food in mind are available through RP. These state of the art machines have internal rotating drums and sliding service doors, thus allowing a more delicate menu to be served. Temperature control safety functions and stainless steel interiors ensure all food safe requirements are met. Fresh food offered by RP Vending’s operators include a wide

range of products including wraps, gourmet sandwiches, salads, fruit salads, ready meals, pies and pasties produced with the vending machine operation in mind. RP Vending have seen a recent increase in employers and education facilities looking for ways to cut overhead costs while still providing an acceptable range of refreshments to their employees and/or students. This is easily achieved by replacing the kitchen and servery with both vending machines and microwaves. The normal restrictions of a kitchen’s operating hours no longer presents an issue; the cost of staffing the facility is reduced to zero with a 24/7 food service available to all. The RP fresh food machines are capable of being programmed to reduce prices at specific times for happy hours and special offers. RP’s fresh food machines can be found in staff

canteens around the country and include establishments such as The Hilton, The Westin, The Sofitel, Four Points by Sheraton, Sheraton on the Park, Myers, ANZ, Ikea and Armaguard, to name a few. The RPM6-Combo is the latest machine to be launched by RP Vending. This machine is changing the way consumers feel about automated retailing. The RPM6Combo provides confidence, and creates convenience with excellent merchandising presentation, greater product selections and better reliability. This machine really is the choice of the vending professional. When purchasing a machine from RP Vending Systems, the start up business package includes finding a site for your machine. With large national corporations such as the ANZ bank choosing to have RP machines installed, you can be assured that you are investing in a long term safe and sound product. The start up package provided by RP also includes training. The RP support team will teach you how to stock your machine as well as tips on how to ensure your machine is always functioning correctly. RP will also get you set-up with their long established wholesale partners, including Smiths, Cadburys, Schweppes, Coke, Nestle etc, ensuring that you buy your stock for the lowest possible price. RP operators love the freedom that they have with this business. They no longer have to work the typical 9-5 day or have a boss to report back to. They work when they want allowing them to spend more time doing the things they love. The RP team’s dedication to their operators is unmatched and they know that a business development system from RP Vending can be just the right business for you. v For more information visit www.rpvending.com.au

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HOW SWEET IT IS! Over 1200 independent business owners know just how sweet it is to be part of Australia’s greatest vending success story!

• Be your own boss and control your future • Boost your income in a safe and simple excellent cashflow business • Over 40,000 machines nationally and the largest network of business locations for your ongoing support • Over 2,000,000 people per day have access and enjoy convenience from an RP Vending machine • Start your own vending business from as little as $9,000 • What other business requires only 10-12 hours per month work? Consistently gives 30 to 70% returns and is nationally advertised for FREE • With over a decade of remarkable success we can get you started in quite literally Australia’s greatest business - RP Vending

1800 066 112 AUSTRALIA AND NEW ZEALAND WIDE

www.rpvending.com.au

Go to www.rpvending.com.au & AT THE BRISBANE FRANCHISING & register to receive a free sample bag BUSINESS OPPORTUNITIES EXPO 71


FOCUS: s t e amat ic

When disaster strikes,

so does opportunity

- with a Steamatic Franchise

From regular domestic cleaning to high tech, post-disaster cleanups, Steamatic is at the forefront of specialist cleaning and recovery services across Australia and around the world. Here’s your chance to share in their expertise and success.

T

here are many types of franchises available today. Most have merit and are able to offer excellent revenue opportunities. Steamatic are able to link the franchisee into opportunities far larger than any storefront or high street franchise can usually offer. That’s because Steamatic is an international leader in specialist cleaning and disaster recovery services. Founded in the United States over 60 years ago, Steamatic now operates in 27 countries around the world. Steamatic has grown from a domestic cleaning company to a high tech specialist cleaning and disaster recovery service, with enormous resources and its own proprietary technologies and systems.

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In the United States alone, there’s rarely a major accident or disaster where Steamatic is not called upon to help get things back in shape. This includes the local franchises as well as drawing on the corporate resources. The United States franchise has developed over 40 years, and has opened up a new world of business for over 400 hundred franchisees in the U.S. alone, as well as 26 other countries. The company’s focus on service and value for money has been translated into a practical and unique franchise opportunity that continues to grow and evolve.

Steamatic is here to get things back on track No one can predict when a pipe will burst, an electrical short will start a fire or know the path that a storm will take. The only thing home and business owners can do is be prepared when fire, smoke or water damage does occur. Part of that preparation is knowing who to call, to put it all back

together. And that is what Steamatic is all about. From large scale disasters to small domestic ‘events’, Steamatic is on call to help put things right. We have seen the devastation that a natural or man-made disaster can cause. The emotional stress can be overwhelming. Steamatic’s goal is to get people back in their homes and back to business as quickly as possible, and to restore possessions to original quality with the minimum fuss and disruption. Being granted a Steamatic franchise means you are part of a network of dedicated, specialist cleaning and disaster recovery services experts. The combined services offered by a Steamatic franchise are unique, and because all franchisees are part of a high-tech network, they can take on jobs usually considered too large or specialised for any small or single franchise. Because of the networking system, franchisees can call on support from ‘head office’


and other franchisees as required. And this is one of the key benefits of joining the Steamatic team. Because you are part of a dedicated franchise network that offers a range of quality and often unique services, you’re not competing with similar franchises or service providers. Steamatic franchise territories are based on post code, local population size and drive times within that territory. This is designed to give franchisees a generous area in which to establish and build their Steamatic franchise. There’s a hard way and a smart way to grow a franchise business and Steamatic think that this is the smartest way to help grow a business. A Steamatic franchise is a unique opportunity for motivated people to build a business for themselves that’s backed by ongoing training and support. Some Australian franchises have seen spectacular growth in their business. One of the most notable was turnover growth of over one million dollars in just two years. Ballarat franchisee, Kevin Harty, has enjoyed success far beyond his expectations. Steamatic are proud of what Kevin and his team have achieved, but as he put it: “Our Steamatic franchise has unlocked a new world of business we could never have achieved on our own”. And he’s not alone. Many Steamatic franchisees have discovered that by joining the network, they are able to take control of their careers and make a valuable investment in their future and their earning potential.

Twenty-five years of success in Australia Becoming part of the Steamatic network is a low-risk, high opportunity franchise. One of the reasons Steamatic is stalwart is that it has operated in Australia for over 25 years. Over that time, their service has grown, as has their

technology. Steamatic now offer the broadest range of specialist cleaning, restoration and disaster recovery services in Australia.

Steamatic services include:

• carpet cleaning • hard surfaces cleaning • air duct cleaning and decontamination • fire and water damage remediation • water extraction and drying • dry ice and sodium blast cleaning • document freeze drying • mould and biological decontamination. And the round the clock service means Steamatic are the first choice for many of Australia’s leading insurance and loss adjustment companies when disaster strikes. Today there are 16 Steamatic franchises operating in Australia. Unlike some other franchises, Steamatic franchises will be limited in number and region, to give franchisees generous, non-competing territories that offer maximum revenue and opportunity for growth. Steamatic’s proprietary technologies are another reason why their franchises represent such a great opportunity. Specialised systems enable franchisees to take on a wide range of jobs which just wouldn’t be possible for small operators that don’t have access to their equipment and processes. These include mould remediation, fire and smoke damage, water and flood damage, air duct cleaning and decontamination, dry-ice, and sodium blast cleaning, document and media freezedry recovery - to name just a few. Because these incidents can occur in domestic, commercial and industrial sites,

the scope of available work is widened and revenue potential can be substantial. And franchisees have access to high-tech resources, so they are able to respond to jobs that smaller operations would simply be too under resourced to even consider. Steamatic’s ongoing training program means all operators and staff enjoy comprehensive education, training and field support from day one. Franchisees can count on ongoing advertising and marketing support to help them capitalise on being part of a highly capable network. Franchise support benefits of being a Steamatic Franchise include: - Relationships with National Insurance Companies - Brand recognition - Intensive start up training course at Melbourne head office - Access to high tech, proprietary and patented equipment - Multiple profit centres through a wide range of services - Ongoing training and field support - Marketing and advertising support - Regional franchisee meetings - Internet based enquiry, reporting and communications systems - Workshops on localised advertising and marketing programs - Hands-on training of equipment and services - Newspaper, radio, and yellow pages advertising support - Customer relationship training - Procedure manuals and videos on all training services.

Big opportunities for small business Being granted a franchise and becoming part of the Steamatic network can be the first step in building your own successful business. Although Steamatic is in the business of providing cleaning, restoration and disaster recovery services, they’re also in the business of changing the lives of their franchisees, by joining the industry leader and giving them control of their income earning potential. Steamatic franchises are strictly limited and are not for everybody. They suit people who have a view of building a stable business with great potential, and who can work as part of a network. A Steamatic franchise could be a wise investment in your own future. v For more information about becoming a Steamatic franchisee, please call 1300 STEAMATIC, visit www.steamatic.com.au or call Merv Kauiers, National Franchise Support Manager on (03) 9587 6333.

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profile: gel are

More than just

ice-cream

that’s Geláre Geláre Ice Cream Café - Western Australia’s much-loved dessert destination specialising in exceptional Italian-inspired ice-creams, along with waffles, pancakes, smoothies, shakes and coffees, - is expanding east.

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ranchisees and master franchisees are currently being sought in New South Wales, Victoria, Queensland, South Australia, Northern Territory, Tasmania and ACT, to help meet the growth demands of the successful company which has 15 outlets in Australia and more outlets in Hong Kong, Indonesia and Singapore. Further International expansion includes opening Geláre outlets in Malaysia and China in the next twelve months. Its first east coast store, which opened recently in the Melbourne suburb of Doncaster, had many ex-pat West Australians celebrating and travelling from all over Melbourne to enjoy the delicious ‘taste from home’. Geláre Cafés specialise in super-premium ice creams, frozen yoghurts, sorbets, smoothies, freshly baked waffles, pancakes and coffee. Geláre is an Italian word that means to freeze or congeal. Geláre ice cream is unique because it is much creamier and thicker than Italian ice cream. Free of artificial preservatives, colours, sweeteners and

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hydrogenated fats, Geláre ice cream is made with natural ingredients. Not fluffed with air, every tub of Geláre contains more ice cream by weight than other brands. Early on in the manufacture of commercial ice cream, people found that they could double their ice cream yield by fluffing the product with air. At Geláre we believe that our customers deserve 100 per cent pure ice cream and that is all we make, and its delicious taste and texture keeps them coming back again and again. Each store bakes its own cones and waffles, and all the products are exclusive to Geláre outlets, which are contemporary with architecturally designed interiors. Geláre is a federally trade-marked name which can only be used with Geláre products.

All are characterised by distinctive colours, mirrored walls, elegant lighting, unique menu boards and high quality fittings. Geláre Ice Cream Cafés are designed to be easy to staff and operate. The products come pre-packed and are easy to prepare. Our serving method ensures uniform portion sizes, quality and fast customer turnover. Financial controls at the store level are seldom a problem. The cost of setting up a Geláre Ice Cream Café varies depend on the size and condition of the store. All equipment and fixtures used are the result of many years of experience and research and development.

Most Geláre Cafés are in high traffic locations and range in size from 50 to 150 square metres and all have areas allocated to customers with tables and chairs.

Geláre Ice Cream Cafés have historically attracted customer interest and traffic from the first day. Prospective franchisees are expected to have sufficient assets and resources to ensure a strong, viable operation. v

Although the decor differs slightly in each location, each store is modern and inviting.

For further information please email info@gelare.com or visit www.gelare.com.


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The Taste Of Success


profile: IN.CUBE8R

CREATE YOUR OWN FUTURE with

in.cube8r

Ever dreamt of running your own art gallery? Make it a reality with in.cube8r, a low-cost, proven franchising model that supports homegrown artists and craftspeople. in.cube8r is the brainchild of founder Isy Galey, an accomplished artist, who is achieving complementary business success with Australia’s first in.cube8r gallery in Melbourne’s Fitzroy, where artists and craftspeople lease ‘space’ to display their creative wares for sale. Launched three years ago, as in.cube8r grew and prospered, Isy refined her business model, including the development of purpose-built business software to suit the uniqueness of the business. With all systems in place, Isy realised that franchising would be the next logical step for her business’s expansion. “I was getting so many emails and calls from all over Australia and New Zealand saying, ‘We need an in.cube8r in Perth, Sydney, Auckland, etc’, franchising seemed the perfect option.” Isy explains the in.cube8r franchise model is so exciting because it is unique. “There is nothing else like it available, it fills a massive niche market and is highly viable. in.cube8r is a gallery retail space where artists lease spaces to display their work to the public without paying any commission on their sales, and the sale price is of their choosing.” With one franchise outlet already up and operating in Brisbane’s Fortitude Valley, Isy and her team are now looking for the ‘right’ people to represent in.cube8r. “Anyone with good organisational skills and an appreciation for the arts can have their own in.cube8r,” Isy said. “We are currently looking to have one or two franchisees in every state. We have the franchise package down to such a fine art, it’s as easy as plug-in-and-go with purpose built

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software which the artists can log into.” Brisbane franchisee, Vicki Sinclair, says she researched many other franchise systems, but after discovering in.cube8r, she knew she had found the one for her. “I couldn’t imagine buying any other business, as it wouldn’t be serving what I believe to be my life’s purpose. I wanted to find a way to spend my days doing something that I love. I’m artistic myself and the ethical model behind the in.cube8r concept supports my own personal ethic and practice. “By franchising I am able to access years of experience in the business model that Isy has tried and tested, and then utilise that experience to make sure that my gallery is successful from the very first day. In essence I am buying mistakes already made and resolved. “I have access to the in.cube8r data base, all their research and support network. When Isy started she flew solo. I fly tandem,” Vicki said. in.cube8r offers franchisees:

• low set-up/establishing costs (starting @ $100K)

• proven successful business model • easy accounts/stock control operation

with ‘plug in & go’ purpose-built software system

to choose where their items are displayed (from 24/7 window visibility to a basic $20 cube) and they also get to display everything themselves in their own 40x40cm glass cubicle, or wall space (clothes rack, 2D board) exactly the way they want it to look.” Isy explained that customers also love the concept because they know that what they buy is unique and Australian (or New Zealand) made and because no commissions are taken by the gallery, they know that 100 per cent of what they buy gets paid back to the creator. “In a time of mass off-shore production, we are seeing a swing back to the handmade, made with love, and, locally made craft is the ‘new black’!” “in.cube8r offers artists a 6-7 day per week high exposure platform in a retail environment where all items are handled, insured and looked after for them for as little as $20 per week. “Where else does an artist get this opportunity? At a market, which involves getting up at 5am? Standing in rain/hail/shine for six hours for up to $250 with sometimes little to no result?” asks Isy. v For further information visit incube8r.com.au

• full training and support (initial and

321 Smith Street Fitzroy 3065, Melbourne or 1/253 Wickham St, Fortitude Valley, 4006 Brisbane

• supporting Australian artists/craftspeople • member of FCA

…and if you think you may know someone who would be perfect for one of our franchises, please share this article.

Isy says in.cube8r has become a sought after destination for both artists and customers.

We are looking for people with a good business mind, great at organising and an appreciation of all things handmade.

ongoing)

“Artists love the concept because they get


E XPERT ADVICE

THE POWER OF PLANNING “People do not decide to become extraordinary. They decide to accomplish extraordinary things”. - Sir Edmund Hillary

point and work back which is like reading a book from the back page first and working back to the start.

Imagine starting on an expedition or a journey with bags packed yet having no real idea of the destination? Doesn’t make a lot of sense does it? Yet there are retailers who don’t define the destination or outcome to their endeavors yet ‘pack their bags’ for the journey. Sound too simple or even unbelievable? Well read on to see the common issues that can lead to a business that is less than Fit for Business™.

We are, in a sense, preparing the business for the next buyer and already understand our targeted selling price.

Start with the outcome in mind I remember working with one retailer who always spoke about ‘due north” in their business and pointed everyone to their vision of ‘due north’ at every opportunity, both in vision and concrete detail. Another colleague sold a retail business at many times above the market multiplier at the time. Common to both was their clear vision, understanding of their financial five year goals and strong clarity on the marketplace opportunities in five years time. Imagine knowing the selling price of your business in five years time! Put another way, they, and we, would say that every business is for sale and the objective of business is to understand, at the start, the value of their business at the end. From this point every moment of every day is spent driving the business to that goal. The first difference between highly successful businesses and others is that high performing businesses start their business at the end

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These are the initial indicators of a fit business and the following is the blueprint to an outcome driven leadership position in retail planning. Some typical Retail Doctor questions include:

Do you have a vision for your business? Whether we use the term vision, or broad outcome, is fairly immaterial. What matters is to be able to visualise an outcome or destination for the business in a space of time, such as five years away, and succinctly define it to an audience of stakeholders (most notably your investors and employees). The first stage is to sit back, relax and actually think through the vision for your business. Vision is the art of conceptualising, which is often described as the primary leadership talent. What do you want the business to be in five years time? And, what would it look like? are the two opening fundamental questions that need to be answered. Interestingly many retailers skip this stage and go straight to detail which of course means that they are on the journey without a destination.

What is truly unique about the offering of the company?

Brian Walker, Managing Director, The Retail Doctor Group

‘Fit’ retailers can answer this question easily and quickly, and it is an answer that is informed by their awareness of marketplace opportunities and trends, competitor activities, economic opportunities, customer feedback, innovation in retail practice, and often very clever owner manager intuition and experience. No surprises that this is an evolving aspect as market place dynamics change and ‘Fit’ retailers move at one step ahead of the market towards the end goal. Linked to the question of uniqueness of offering is whether your business has a good understanding of competitors and where they sit on a ‘quality vs price’ matrix. Many retailers often cite customer service as a quality differentiator when asked this question, yet less actually measure their service levels against target, and even less link customer service to their internal KPIs and reward frameworks. Defining between product quality being ‘what the customer gets’ and service quality being ‘how the customer gets it’ is important in this process and too often we see them grouped together in the differentiation thinking where we advocate separating these two quality imperatives. Understanding and delivering ongoing innovative and profitable uniqueness in your retail offer is a key driver in maximising the value of your business. To quote Hideo Sigura of Honda:


“...every business is for sale and the objective of business is to understand, at the start, the value of their business at the end.”

“We shouldn’t just sell things because the market is there, rather we should seek to create a new market, to differentiate us by accurately understanding the potential needs of customers and society”

Does the company have a strategy to get to the vision? Writing a business strategy is an article in itself, however, what is important is that it continues to define the business outcome sought and there are some ground rules for a successful and understood strategy. Being specific in the business strategy is the most useful approach, such as the desired size of the company, number of stores and planned location of these stores, and the market they are planned for. Define all economic forecasts leading to the desired company value, etc and again start with the end in mind. For example: In 2012 we will have 100 stores nationally with sales of XXX and an ebitda (earnings before interest, taxes, depreciation, and amortisation) of YYYY. Based on forecast market multipliers our business value will be ZZZZ. Then drill into all the strategy detail and planning to make this a feasible strategy. A simple framework of the 7 P’s of position, product, people, place, promotion, process and performance is a good starting point and will assist in the structure of the strategy. This example of how starting with the

outcome over such a distance of years may be foreign to some, however it is the most effective means of always having the end game in sight and is fundamental to the success and value of the business.

Does the business have a sustainable competitive advantage? Or alternatively, how does the business define its unique offering as a strategic position? In understanding whether a business has a unique and sustainable competitive advantage it is necessary to diagnose whether:

• Is the position defined and defendable?

So that it is hard to copy; has possibly higher barriers to entry; and certainly always takes a market leadership position. Its competitive advantage may be expressed through speed to market, brand attributes, product and service or by a combination of these elements. In all cases it needs to be a strategy that is defendable from new entrants and existing operators who may be attracted to this area.

expanding a strong business performer to the next level is often unplanned as the business model and brand ‘DNA’ is built within one shop only.

• Is the strategy replicable?

Can the company replicate the offering in different markets? This applies, in this context to off shore expansion where cultural, economic, political, resource, marketplace and belief systems may all need a greater understanding in the planning and implementation process. There are many examples of Australian businesses replicating their offer to a precise business distribution model such as Gloria Jeans who marry their successful prescriptive operational formula with the localised knowledge of their international country partner.

What are the company’s core values/ beliefs? And how are they actually demonstrated?

• Is the strategy leveragable and

We look for an underlying sense of passion and commitment to the cause. This belief system transcends individual employees and provides the ‘people glue’ and the source of energy, inspiration and innovation that is critical to the strategic differentiator.

Does the company have processes and procedures that easily allow it to be scaleable? Can the business replicate its model store and culture to consistently reproduce its operating platform, to ensure it is able to offer its growing customer base the same experience in all its shops? In some cases we see that

The business that can consistently ‘walk the talk’ and easily articulate what it is that the business, departments, areas, stores and people, stand for, whilst linking these values back to the initial vision and strategy, will stand a significantly higher probability of replicating their business model and making it defendable, replicable and future ‘fit’.

scaleable?

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E XPERT ADVICE

Involving your teams in strategy and implementation feedback sessions is a valuable way to ‘check in’ with the practicality of the task and, as importantly, the mood and motivation of those charged with delivering the project. Instilling a culture of consequences for performance at all levels is a critical component as is the discipline of managing these standards. Benchmarks are very handy in this process although ultimately knowing another external number is not that helpful if we don’t know how to better it and this is the role of the business plan.

The business plan Our advice to all retailers is that the strategic and operational implementation planning should be initiated or, better still, be reviewed and evolved at the same time every year. Results achieved against plan are always more gratifying than results occurring in other ways. One of our New Year’s resolutions each January is to take the business offsite for clear, independent thinking and planning to review the marketplace, assess the prior year, and plan for the future.

Always do this valuable work away from the office, with phones off and a clear mind, to do the task ahead.

passionate leadership, consistently reached a higher value for their business than the marketplace average.

The key takeout at this stage of the year is to develop a business plan that reflects the broad strategy and vision and takes the current period such as a season or trading year and breaks it down into specific goals and accountabilities for the immediate period.

To quote Built to Last by Jim Collins and Jerry Porass

A sound business plan is a SMART (specific, measurable, accurate, realistic and timely) plan that delivers the promise of tomorrow today, and as such, does not need to be visionary, rather to be precise and easily understood as the information is passed through the communication lines. These goals then break down further for each divisional head, department or area such as operations, merchandising, procurement and this process can accommodate either the small or large retailer with accountability at individual, brand and product level. Recent business sales and their impressive profit multipliers are a reflection of many factors with an undeniable conclusion being that those companies that started with the outcome in mind, planned and delivered with

“Managers at visionary companies do not accept the proposition that they must choose between short term performance and long term success. They build first and foremost for the long term whilst simultaneously holding themselves to highly demanding short term standards” Happy ‘fit’ retailing. The Retail Doctor v Brian Walker is managing director of The Retail Doctor Group, a retail consultancy that specialises in building ‘fit’ franchise businesses through increased sales and profitability. To find out how to get ‘Fit for Business’ please visit www.retaildoctor. com.au , email businessfitness@ retaildoctor.com.au or phone The Retail Doctor on (02) 9460 2882.

ANCHISE R F Y T U A E B & IR A NO.1 H Y L L A N JOIN AUSTRALIA’S O I T A N S E I T I

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Take action: don’t be afraid of the ‘F’ word. Rethink the ‘F’ word – its true value, its compliance, overall control, its systems and processes and blueprint framework. Sherpa Group are an international consultancy with a team of experienced and well credited franchise consultants with over 30 years of combined franchise experience. Sherpa Group understands that each journey in business is different, each person has different reasons and motivations for being in business, and we understand your dreams and aspirations are as unique as the business you have built. We pride ourselves on supporting and guiding our clients throughout their business journey – if your vision for the future includes franchising, licensing, or expanding your business have a Sherpa join your team.

Our Products and Services include: Workshops Viability Studies System Developments Documentation

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Register your interest now to attend FREE “Re-think the ‘F’ word seminars” across Australia at:

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Base Camp, Adelaide South Australia: (08) 8272 8488 Vicki Prout, Chief Sherpa: 0439 803 078 info@sherpagroup.com.au


profile: ECO PES T CON T ROL

Control your future with

eco-friendly pest solutions

Now is the perfect time to enter an emerging sector through a franchising opportunity that gives you the financial control of owning your own business, combined with the support of a well established company.

E

co Pest Control, an innovative, South Australian owned and operated company, is a market leader in environmentally safe and effective pest control products and solutions. Now in its tenth year, Eco Pest are committed to excellence within the pest control industry and have proven business methods and systems, ideal for the conscientious franchisee. Servicing a wide variety of the community from smaller commercial and domestic premises to larger warehousing and food grade processing plants, their services include:

• termite inspections • installation and maintenance of termite baiting systems

• termite control • spider control • rodent control • possum control • cockroach control • flea control • ant control

• bee and wasp control • silverfish control • pre-purchase timber pest inspections. Eco Pest Control is part of the wider pest control industry, a national market estimated at $1,029 million in 2008. However, in terms of competition the green pest control industry is in its infancy, with the industry growing at a steady average rate of 2.4 per cent a year up to 2011. A recent report by Melbourne based, The Mobium Group, on Living Lifestyles of Health and Sustainability (LOHAS), has revealed that demand for environmentally friendly products and services has grown by 25 per cent in the past year. Now is the perfect time to enter this emerging sector through a franchise that gives you the financial control of owning your own business, combined with the support of a well established company. As well as providing an eco friendly service Eco Pest Control also support eco friendly initiatives such as revegetation through Trees for Life, motor vehicle emissions offsetting through Carbon Neutral, and the Australian Wildlife Fund. After many years working as a pest control technician managing director of Eco Pest Control, Gavin Hutton, noticed an increasing demand for information about environmentally friendly pest control. He also saw a need for more education about traditional chemical control methods and the harm they were causing to people’s health and the environment. Concerned about protecting his own health and his families health, the health of his fellow work colleagues and the health of his customers, Gavin decided that Australia needed an environmentally friendly alternative to traditional pest control.

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Eco Pest Control’s carefully selected range of products, along with their application methods, are designed to have a minimal impact on the environment and cause no adverse health effects, particularly in sensitive situations when dealing with children, pets and conditions such as asthma. The products they select are fully registered and have been through extensive AVPMA and CSIRO testing. Eco Pest are proud of their company image which is strictly monitored and maintained. Established standards and templates are in place to make compliance easy for the franchisee and full training is provided to assist the franchisee implement their marketing programs and activities which include:

• newspaper advertising • television • Yellow Pages • Yellow Pages online • sponsorship • pamphlet drops • canvassing.

When you become an Eco Pest Control franchisee you receive a comprehensive training program, the best advice, the best marketing concepts and the systems to maximise profits from your own Eco Pest Control business. The franchisee is also allocated a generous territory that will accommodate up to six vans and two office staff to deliver Eco Pest’s unique combination of products and services. Franchising is about being in business for yourself, but not by yourself, and with an Eco Pest Control franchise you can achieve this dream. v For further information contact Eco Pest Control on (08) 8354 0470 or email info@ecopestcontrol.com.au.


ECO PEST CONTROL A GREEN OPPORTUNITY

Offering environmentally friendly alternatives Award-winning business Outstanding customer service Innovative products

The franchisee will be allocated a generous territory that will accommodate up to six vans and two office staff to deliver our unique combination of products and services. TRAINING PROVIDED Extensive initial training course at Support Office plus ongoing support. REGIONS AVAILABLE Australia wide (excluding SA and TAS) FRANCHISE OUTLETS AUSTRALIA AND INTERNATIONAL Currently: 1, company owned, Adelaide, South Australia TERM 5 years + 5 years

TERRITORY LICENSE FEE $20,000–$50,000 MAXIMUM INVESTMENT $200,000, includes: Start-up marketing: up to $50,000 Training fee: up to $25,000 Stock and equipment: up to $36,000 FRANCHISE ROYALTY 3–9% MARKETING FEE 1–3%

FRANCHISE TYPE Home/eco services

For more information on Eco Pest Control, please contact our Franchise Manager, Gavin Hutton. TM

T 08 8354 0470 F 08 8354 0570 E info@ecopestcontrol.com.au Your Guide to Franchising and Licensing

www.ecopestcontrol.com.au


profile: AUSSIE FARMERS DIREC T

AUSTRALIA’S FASTEST GROWING FRANCHISE DELIVERS . . .

direct to the door and to your pocket Top-ranking franchise, Aussie Farmers Direct, is a 100 per cent Australian owned company that supports our farmers

A

ussie Farmers Direct franchisees not only get a great return on their investment, they also gain the satisfaction that they are helping our primary producers drive the Australian economy forward. The company rejuvenated the ‘milkman’ concept by providing a fresh home delivery service. Aussie Farmers Direct have developed a successful franchise model that provides full back end management and support with exclusive areas of operation to each franchisee. The company was recently ranked No.1 in the BRW Fast Franchises 2010 list. The ranking is based on its average growth over three years, which was almost 400 per cent. In the past 12 months, Aussie Farmers Direct has defied the downturn trend and achieved this momentous growth and success and also won the BRW Fast 100 2009, ranking 2nd in the BRW Fast Starters 2010 and winning the Smart Company awards Fastest Franchise. With over 170 franchises, Aussie Farmers Direct currently covers metropolitan Melbourne, Sydney, Perth, Brisbane and Canberra plus regional areas including Geelong, Ballarat and Wollongong, with plans for further national expansion. The franchise model is designed for optimum efficiency and supports franchisees with an established business that includes an exclusive territory and initial guaranteed customer base. Full back end management and support

includes customer management, billing, payments, new product development and product procurement. The fast paced growth and sustainable success of Aussie Farmers Direct can be attributed to factors including support for the Australian farmer from consumers and a unique and thriving franchise model. Chief Executive Officer Braeden Lord says this is only the beginning. “We are ecstatic with the development of the company to date. “Being awarded the No. 1 ranking company in Australia within the franchise sector is a testament to our team of franchisees and staff. “The awards and growth pays tribute to the people that have made Aussie Farmers Direct what it is today – from the ground up. “Demand for local fresh produce coupled with the set up of a business that distinguishes itself with the support provided to all franchisees, has seen the company deliver outstanding results. “The uncompromising commitment from our loyal customers to supporting local producers and the Australian farmer will see us grow for many years to come. “The future looks very bright with further national expansion on the horizon,” said Braeden. Aussie Farmers Direct is a young and dynamic company which has consistently produced outstanding performances since its inception almost five years ago.

The company originally started out just five years ago in Melbourne’s south east with just 30 customers and now delivers to over 80,000 every week. Consumers’ seeking 100 per cent Australian products have been a major contributor and the company has succeeded by continuously developing and delivering on their brand promise to bring fresh, high quality products and a flexible and convenient service. Aussie Farmers Direct’s range of fresh goods includes milk, bread, pasta, eggs, cheese, bacon, butter, coffee, spring water, tortillas orange, apple juice and seasonal items including hot cross buns. Aussie Farmers Direct also delivers the freshest fruit and vegetables, meat, chicken and seafood. To ensure freshness, milk, bread and meat deliveries are placed into cooler bags, left out on the doorstep by customers before 7am, whilst fruit and vegetables are delivered in the afternoon. Bringing the Milkman back has never been so fast or successful. If you have a good work ethic, great communication skills and a desire to run your own successful business, whilst at the same time supporting Australian farmers, you may be an ideal Aussie Farmers Direct franchisee. For franchise enquiries phone Devin Kilian, on (03) 9015 9144 or email DevinKilian@aussiefarmers.com.au.

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Join a business that’s really going places. ‡,QFRPHIURP GD\RQH ‡2YHUIUDQFKLVHV QDWLRQDOO\ ‡3URYHQ EXVLQHVVIRUPXOD ‡)OH[LEOH ZRUNLQJKRXUV ‡([FHOOHQW JURZWKSRWHQWLDO

Each week our network of Aussie Farmers Direct milkmen deliver to over 75,000 homes across Sydney, Canberra, Brisbane, Perth and Melbourne. And now we're coming to Adelaide! With our unique, fresh, 100% Australian milk, bread, farm fresh meat and fruit & veggies, it’s no wonder our franchise is growing at a rate that’s turning heads - ranked 1st in the BRW Fast 100 2009, and 1st in the BRW Fast Franchisees 2010. You too can share in the success. 2XUIUDQFKLVHVRIIHUH[FOXVLYHWHUULWRU\à H[LEOH hours and great income potential - not to mention the satisfaction of being an important part of your local community.

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7RĂ€QGRXWKRZWRMRLQWKHWHDPWKDWŇ‹V really going places, call Devin Kilian on (03) 9015 9144 or email DevinKilian@aussiefarmers.com.au

1st place as recognised by BRW Magazine

12/08/10 5:24 PM


profile: CUPA NU T Z

www.cupanutz.com.au

LUCRATIVE CASH BUSINESS OPPORTUNITY Cupa Nutz territories are now available throughout Australia “Be part of it, don’t miss this one,” says Cupa Nutz co-founder Andrew Bence. “Just go to the fantastic new Cupa Nutz Australian website www.cupanutz.com.au – it has everything you need to know.”

Cupa Nutz works for you

Cupa Nutz have become the largest supplier in Australasia of hot nut vending machines due to the quality of their machines and by having happy licensees servicing the local community.

“I have been self employed for over 20 years, I can confidently say that I have never made money so easily. With minimal input after placing my machines (over 15 months ago) I now spend just two days a week servicing my business. If a lifestyle choice is what you are after or just simply an easily run business, then this is for you. Cupa Nutz is for me.”

“Due to our manufacturing background and with two years in research and development we have created a unique heating element that serves hot nuts every time - everyone enjoys hot nuts! Cupa Nutz machines have been placed in pubs, accounting firms, bank administration offices, airports, hospitals, universities and hundreds of businesses across Australia and New Zealand. “Due to our unique business model, with no product middleman creaming off the profits, we have ensured a huge profit margin, which yields you a huge return on your investment; on just one day a week, once your machines are placed. Your investment also provides you with your own exclusive territory ensuring on-going value to your business,” Andrew said.

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Grant Robinson, Cupa Nutz licencee from Auckland West is thrilled with his decision to invest in Cupa Nutz machines.

And this is what Nicole and Craig, licencees from Kingston , Victoria had to say. “We loved the concept, we love the nuts and the extra income is fantastic. We were looking for a way to make extra income when we came across Cupa Nutz. What a great business concept! It’s been very straight forward to get up and running and Andrew and Mark have been so supportive and helpful. We’ve had great feedback from our venues and customers alike and we already see the rewards for our small amount of work.” v To find out more about us and the Cupa Nutz business licensing opportunity, or to request an information pack go to www.cupanutz.com.au.

Why is this business so appealing?

• Cupa Nutz is a cash business • modest up front entry investment • ability to grow your business as much or as little as you wish

• you dictate, full time or part time • Cupa Nutz does not require the usual

business overheads and huge initial investment, e.g. staff, rent, office fixtures and fittings etc

• excellent product margins • strong branding, to be rolled out state wide and nationwide

• protection of your investment through exclusive licenced territory

• no franchise fees, no on-going fees, you keep 100 per cent of the profits

• be your own boss • simple system • the licensor is the machine manufacturer, you are buying direct

• all you require is your own car and mobile phone.


CNpuatz R


E XPERT ADVICE

IT’S NOT ALL ABOUT FOOD W

hen people think about franchising, their thoughts usually run to giant fast-food chains, and the seemingly endless television advertisements promoting them. But those fast-food chains are only a minor part of a multi-billion dollar industry which employs up to 500,000 Australians, is growing at around 14 per cent a year, and is spread across an amazingly diverse range of areas. Franchising products and services include retail outlets like restaurants, cafes, coffee bars, juice/salad/noodle bars and non-food outlets retailing goods such as homewares, gifts, bedding, environmental products and batteries. In the expanding business services franchising covers areas like real estate, home and business mortgages, finance broking and planning, telecommunications, tax and insurance broking. In personal services franchising takes in everything from travel, gymnasiums, optometry, bicycles, and fitness training, to mentoring in areas like business skills, leadership and communications. And franchising in home services includes everything from mobile dog grooming to renovation and maintenance, lawn-mowing, gardening and cleaning. There is more diversity in Australian franchising now than there ever has been before and this offers potential franchise buyers a multitude of choices for the type of business they would like to enter. About 50 per cent of the clients I see are looking for retail outlets with the majority of those people interested in food stores with well known and respected brands. About 25 per cent are looking to the rapidly extending business franchise services. Home

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services makes up about 15 per cent and personal services about 10 per cent. The rapid growth of franchising in all of these areas has been embraced by the public who now recognise that franchises and franchise stores provide invaluable goods and services. Over the last five years food franchises emphasising quality and reasonable prices had bitten into retail areas that had previously been the domain of non-franchised food outlets. Those outlets include restaurants, coffee shops, pizza bars, pasta bars, hamburger stores, juice bars and specialised take-away stores. Franchising has challenged on quality and price and is now moving further and further into traditional retail outlets. The reality is that franchised food outlets are rapidly replacing traditional food outlets and customers are finding the new franchised stores are supplying consistently high quality food at a very reasonable price Customers have also warmed to the franchise food outlets because of the guaranteed quality of the food and the extremely high standards of food safety. The coffee and food chain Coffee Club began in Australia in 1989 and now has more than 250 franchised outlets throughout the country.

Tony Maddock, General Manager, Franchise Selection

more rapidly in the next ten years. There is an extraordinarily large and diverse range of business franchises opening to service consumers and business itself. Business franchising covers areas like real estate, home and business mortgages, finance broking, planning and advice, taxation and insurance broking and telecommunications. Today the second fastest-growing franchise in the country is Go Gecko a cappedcommission real estate franchisor which began in Queensland and now is also in the Australian Capital Territory, New South Wales and South Australia. It will have a total of 60 outlets open by the end of this year. Go Gecko is a good example of the diversity available in business franchising and the consumer acceptance such enterprises are finding. Aussie Mortgage Masters (no relation to Aussie Home Loans) specialises in financebroking and loans, and is another business franchise that is rapidly expanding. This Western Australian franchise is growing nationally under the theme ‘beat the banks’ and over the last two years has found a strong and continuing customer base. It will be opening outlets along the east coast this year - and they are certain to be successful.

This sort of growth spells out the dramatically increasing demand by the public for high quality franchised outlets in the area of food and beverages.

In fact all of the business services franchises are responding to the resurgent Australian economy and you will see more and more of their outlets in the cities and regional centres.

Business franchising is another highlydiversified area showing massive growth.

Personal services franchising is another highly diversified sector of Australian franchising.

Business franchising had grown by up to 50 per cent from the start of the century and, given the high economic growth now expected in Australia, is set to grow even

Diversification in this area of franchising is ‘almost breathtaking’. A lot of franchise buyers falsely think personal service franchising is


pretty much restricted to travel agencies and gymnasiums.

resourced information on running the business set out for them.

But the sector is much, more than that - and now covers everything from optometry to nail manicuring, bicycle shops to vitamin sales.

The systems provide exact details on running the operation. The new franchisees know what to do from almost the minute they take over the operation.

The only limit for this sort of franchising seems to be the imagination. The same goes with home service franchising. There are franchisors doing mobile dog-grooming, home renovation, home maintenance, lawn-mowing, gardening, cleaning and mentoring in business skills, leadership and communications. There are even franchised oven cleaners. We see a great future for home services franchising with a continually expanding range of operations. Franchising is attracting a far more diverse range of operators than ever before. The ever increasing sophistication of franchising systems on offer has played a major role in extending this diversity. The systems provide the back-bone of franchising. They allow people from vastly diverse backgrounds and careers to enter franchising and have detailed and well-

Years of experience from running similar businesses are instantly on hand for them. There is a rapidly increasing gender diversification of franchise ownership with women owning more and more businesses.

There are any number of reasons for this. Women can create and manage their own careers, they can create their own flexibilities, they can directly build their own personal wealth and they have independence from an employer. And they have a wealth of choice into what sort of franchising they would like to go intothere has never been a greater diversity of franchising operations available as there are now. v

If the pattern we are seeing is being repeated across the country - and I’m sure it is - the number of women owning franchises would have grown dramatically since then.

Franchise Selection, Australia’s biggest franchising recruiter, advises and processes potential buyers for over 20 highly-respected franchise brands. Its sole business is recruiting franchisees for franchisors. During the 2008/2009 financial year the company matched 335 would-be franchise candidates with its listed franchisors.

More and more women are buying franchises. More and more women are starting up franchises. The movement of women into franchising has been perhaps the most notable and welcomed change to the industry over the last decade.

Tony Maddock, General Manager, Franchise Selection Suite 201, Level 2, 566 St Kilda Road Melbourne, Vic, 3004 1300 FRANCHISE (372 624) www.franchiseselection.com.au.

A Griffith University 2006 study showed that 11 per cent of franchises were owned by women and another 10 per cent were jointly owned with a partner.

www.businessfranchiseaustralia.com.au

for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

Join Australia’s most successful tile group as a franchisee.

For more information visit www.tile.com.au/franchise BMD BAD1325C


profile: snap- on tool s

Snap-on Tools

a business groomed for success

S

nap-on Tools Australia has outclassed more than 600 franchise systems to receive top honours in the 2009 Australian Financial Review’s Smart Investor magazine annual survey. Snap-on Tools Australia scored an amazing 89 per cent in a rigorous testing process to take out the category of best value franchise system. Nick Hudson, the national franchise manager of Snap-on Tools Australia & New Zealand is thrilled with the result. “We are delighted that the Snap-on franchise program has been selected again by the Financial Review Smart Investor magazine survey of franchise opportunities. This is the third consecutive survey that our franchise opportunity has been recognised and particularly satisfying that we have improved our ranking each time.” Snap-on Tools is celebrating its 22nd year in Australia and its 90th birthday worldwide. Initially carrying tools by hand to businesses in 1920s Chicago, Snap-on has grown today to nearly 5000 mobile vans worldwide and a

range of over 16,000 different products. Nick explains that Snap-on has greatly progressed over the years, but its concept and link with history remains. “Calling directly on the customer is how we’ve always sold our products since 1920, but the fundamentals of the business have evolved over nearly 90 years. Today our mobile stores are very high tech retail spaces: they all run computers, EFTPOS machines, custom software packages, flat screen plasmas and DVD players - in fact, everything that is needed to display and demonstrate tools to our customers” Potential franchisees are not required to already be familiar with tools. Snap-on supply all the training and support, but suitable franchisees must provide the correct character traits. “You need to be a people person; you need to enjoy the sales and customer service environment; you need to be somebody who’s really enthusiastic, who wants to get ahead, and is excited about being in business for yourself.

After an extensive franchisee selection process, Snap-on training is equally comprehensive. New franchisees initially experience the business first-hand on vans with existing franchisees, visiting their weekly clients. Training also includes a six day intense course in Dallas, Texas, but says Nick, franchisees should not expect a holiday: “It’s boot camp with homework and an exam at the end. They then spend two days in the corporate offices in Sydney and spend time in all the different departments.” A territory surveyor identifies the location and details of the potential customers within each territory, so each franchisee starts business knowing where his customers are and what sort of business they are in. A sales development manager is allocated to each franchisee, helping them become established in their chosen territory, as well as personally assisting them on their customer visits if required. Another bonus for franchisees is the unique fee structure. Nick demonstrates, “On an ongoing basis we don’t have fees or royalties based on turnover; we don’t have advertising levies. The only ongoing franchise fee is a monthly management fee which is $400 a month and that’s fixed.” Well established in QLD, WA and SA, Snap-on is aggressively searching for franchisees to take advantage of NSW and VIC territories. There are also many opportunities available in New Zealand. “We have more customers than we can service”, says Nick, “which is a strange statement to make! We don’t advertise our product because we know we’ve got lots of customers out there who want to buy our product. We just need franchisees to sell to them.” v For further information visit www.snaponfranchise.com.au.

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So, what does think of us? 2009 Best Value Franchise in Australia 2008 #1 Franchise in our category 2006 1 of Top 7 Franchise Systems


ATO

GET AHEAD OF THE GAME

know the deductions you can claim W

ith the 2009-10 end of financial year drawn to a close, franchisees and other businesses will have dragged out the shoeboxes of receipts and have started getting their tax returns together. Some may have even lodged their returns already. Either way, now is a good time to freshen up on what deductions you can claim.

Advertising expenses

By being aware of the common deductions you can claim, you can ensure you keep proper documentation of expenses throughout the year, making next year’s tax lodgement even easier.

Business travel expenses

CLAIMING DEDUCTIONS You can claim most expenses you incur in running your franchise business as deductions, which will reduce your assessable income. Any expense you incur must be directly related to earning assessable income before you can claim it as a deduction. You cannot claim private or domestic expenses or expenses that are of a capital nature. There may also be limits on the amount you can claim for a specific expense. You cannot claim an income tax deduction for the GST you paid in the price of something you purchased if you are entitled to claim it as a GST credit on your activity statement. If you earn personal services income, there are rules which limit the deduction you can claim. Personal services income is income that is mainly a reward for an individual’s personal efforts or skills

COMMON DEDUCTIONS It is important to be aware of the common deductions you can claim, to ensure you keep appropriate records and receipts. Below are some examples of common deductions.

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You can claim a deduction for most advertising and sponsorship expenses you pay if you incur these expenses to:

• sell trading stock • hire employees, or • gain publicity for your business name. You can only claim your business travel expenses if you have:

You must keep written odometer records during each year for which you are making a claim. You must record:

• the car’s odometer readings at the start and end of the period, and

• the make, model, engine capacity and registration number of the car.

The claim methods available to you depend on whether you travel more or less than 5,000 business kilometres a year in the vehicle.

• written evidence of all expenses, unless

If you travel 5,000 business kilometres or less, you can use the:

• overnight travel records, if your business

• cents-per-kilometre method, and • logbook method.

you did not stay away from home, or

travel was for six or more consecutive nights away from home.

You must use a diary or similar document to record the particulars of each business activity before your travel ends or as soon as possible afterwards. You must record:

• the nature of the activity • the day and approximate time the business activity began

• how long the business activity lasted, and • the place you engaged in the business activity.

Fringe benefits tax As a general rule, you can claim a deduction for the costs you incur when you provide a fringe benefit to an employee. This includes any fringe benefits tax you pay. However, if one of your employees pays some or all of the costs of the fringe benefit, you may have to include the amount they pay in your assessable income.

Motor vehicle expenses The amount of motor vehicle expenses you can claim depends on your business structure.

If you travel more than 5,000 business kilometres, you can use the:

• cents-per-kilometre method, although

you can only claim a maximum of 5,000 kilometres

• logbook method • one-third of actual expenses method, and • 12 per cent of original value method. Refer to www.ato.gov.au/businesses for more information on how these methods work.

Phone expenses If you use a phone exclusively for business, you can claim a deduction for the phone rental and calls, but not for installation costs. If you use a phone for both business and private calls, you can claim a deduction for business calls and part of the rental costs. Use the following formula to work out the percentage of phone rental expenses you can claim. No. of business calls made and received x 100 No. of total calls


You can identify business calls from an itemised phone account. If you do not have an itemised account, you can keep a record for a representative four-week period to work how many business calls you make on average for the entire year. You can only use this method if the amount of business calls you make does not change significantly from one month to another.

Plant and equipment (depreciation) There are two sets of rules you can use to work out how much you can claim for depreciating assets, such as plant and equipment:

• the simpler capital allowances

(depreciation) rules concession, or

• the uniform capital allowances rules. You can check the ATO website www.ato. gov.au/businesses to find out when and how to apply these rules.

Super contributions You can claim a deduction for super contributions you make for yourself (if you are self-employed), or for your employees, to a complying super fund or retirement savings account.

• having tax returns and activity statements prepared and lodged

• objecting or appealing against an assessment, and

• attending an Australian Taxation Office (ATO) audit.

You may be able to claim the cost of obtaining tax advice about the everyday running of your business as an ordinary business expense deduction.

Repairs, maintenance and replacement expenses You can claim a deduction for repairs to machinery, tools or premises you use to produce business income, as long as the expenses are not capital expenses. This includes the cost of:

• painting • conditioning gutters • maintaining plumbing • repairing electrical appliances • mending leaks • replacing broken parts of fences or broken glass in windows, and

Salary and wages

• repairing machinery.

If you operate your franchise business as a company or trust, you can claim a deduction for any salary and wages it pays to you or any other employees.

To repair something generally means to fix defects, including renewing parts. It does not mean totally reconstructing something. You do not have to own the property or item you repair.

If you operate your business as a partnership, you cannot claim a deduction for any salary or wages you paid to a partner of the partnership. If you operate your business as a sole trader, you cannot claim a deduction for salary and wages you pay to yourself. This means you cannot claim a deduction for any amount you take from your business income for private purposes. However, you can claim a deduction for salary and wages you pay to other employees. If your income includes personal services income, the amount you can claim for payments you make to an associate may be different.

Tax-related expenses You can claim the expenses you incur in managing your business taxes. These expenses include:

• having a bookkeeper prepare your business records

PROPER RECORD KEEPING It is essential to keep accurate records of expenses accrued in order to claim deductions, for example airplane tickets or phone bills. You must keep records of your business transactions for five years after they are prepared, obtained or the transactions completed, whichever occurs later. These records include:

• sales and expense invoices • sales and expense receipts • cash register tapes • credit card statements • bank deposit books and cheque butts • bank account statements • employee records such as copies of tax file number declarations, wages, and

• books, time sheets and super records.

You may also need to keep the following specific income tax records for each financial year:

• motor vehicle expenses, including logbooks

• debtors and creditors lists • records of depreciating assets • stocktake records • records of any use of any business

purchases or assets for private purposes, and

• records of assets for capital gains tax purposes.

You can store records in either paper or electronic form. However, all your business records must be readily accessible and available in English. The ATO’s online record keeping evaluation tool is a great way to help work out your business’ record keeping needs. Refer to www.ato.gov.au and search ‘record keeping evaluation tool’.

TAX HELP AND ASSISTANCE ATO offers free tax seminars for small businesses on a range of topics, including GST, PAYG, activity statements and record keeping. To find out about your nearest seminar or to make a booking visit www.ato.gov.au/seminars or phone 1300 661 104. The ATO also runs a free and confidential small business assistance program consisting of assistance visits, seminars and phone support tailored to suit the needs of any business. Registrations can be made online at www.ato.gov.au/businesses or by phoning 13 28 66. v For more information, including information on claiming deductions and record keeping visit www.ato.gov.au/ businesses or call 13 28 66.

Friendly reminder Tax returns are due by 31 October 2010. As this day is a Sunday, you have until Monday, 1 November to lodge your tax return without incurring a failure to lodge on time penalty. If you are using a tax agent for the first time or using a different tax agent from last year you have until 31 October 2010 to contact them.

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profile: G . J. GARDNER HOMES

Build your future

as MD of a multi-million $ business G.J. Gardner Master Franchisee for NSW, Mathew Hope says many franchisees joined the group as builders but they now describe themselves as ‘managing directors of a multi-million dollar business’. “Which they are,” he explains, “because G.J. Gardner franchise owners are part of the largest home building franchise system within Australia (HIA Top 100).” G.J. Gardner has been building quality and individual homes for 27 years and has been franchising for 15 years. With more than 25,000 homes worth of experience, each G.J. Gardner Homes office is owned and operated by registered local builders who take pride in everything they do. They are committed to building their businesses with a professional attitude, honesty, good service and good value. “All of our franchisees are very down to earth but passionate about business. Our brand is only as strong as the people behind it, so we make sure that each of our new franchisees fit our culture and values. Matthew explains that whilst each franchise is required to have a building license attached to their company structure, that doesn’t mean that only builders can take on a G.J. Gardner’s franchise. “More recently we have seen business people and entrepreneurs, partner with builders to take on a franchise. This allows the business person to concentrate on the sales office and accounting functions while the builder focuses on providing a high quality product on site.” Matthew says the keys to success with G.J. Gardner homes is that franchisees are granted an exclusive territory in their State under a ‘master franchisee’ structure, and they are supported by national marketing campaigns and preferred supplier relationships.

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Matthew says the master franchisee gives support to the franchisees within that State. “In my case, I own the master franchise for NSW so our head office is based within Sydney and has a marketing manager, estimating and systems manager, administration manager and other support staff that directly assist our 20 offices around the state. Training and support to all franchisees is vitally important at G.J. Gardner homes. “We have a corporate training centre, located on the Sunshine Coast, where all new franchisees are provided training for a minimum of two weeks. Training is also provided in each of the franchisee’s offices by our staff as required. We also have quarterly franchisee meetings which gives all of our team a great chance to bounce ideas off each other and swap stories and experiences that we can all learn from. Each of their qualified builders and preferred sub-contractors have been selected for their individual standards of expertise and their commitment to excellence.

“We are currently seeking franchisees in Canberra, Wagga Wagga, Hunter Valley, North-West Sydney, South Sydney, Dubbo and Bathurst. Franchise Areas are also still available in the other states of Australia. All of our franchisees have exclusive territories which means that they have sole access to build equity within a geographic area.” v

Why choose G.J. Gardner?

• the largest home building franchise

system within Australia (HIA Top 100)

• over 15 years franchising experience • the company has been established for 27 years

• exclusive territories • great range of home designs • national marketing campaigns. For further information about franchising with G.J. Gardner homes, contact Matthew Hope on 0404 864 862 or email Matthew.hope@gjgardner.com.au or visit www.gjgardner.com.au


Limited Exclusive Areas available

CALL NOW!


expert ADVICE

Visionary planning is the key to managing

John O’Brien, CEO, Poolwerx

consistent business growth

Transitioning from a small to a large business can be a difficult task and one that requires a strong vision, organisation, determination and ongoing change according to Ernst and Young 2010 Entrepreneur of the Year finalist John O’Brien.

I

know how hard it is to make the shift from business owner to leader of an international company and in 30 years of business I have witnessed many businesses fail. There is quite a leap to be taken in order to successfully transition from being a small business owner to leader of a national company or franchise. One of the biggest mistakes that prevents a successful transition is the inability to plan well. Growing too quickly without the necessary structure to handle the increase in business can prove fatal. Business owners can help themselves by being strategic and organised about the growth process. I created 10 and 20 year plans, spent a further 12 months developing systems, manuals, organisational and human resource structures before going ahead with the transition. It’s also essential to have a clear picture of where you want to go and what you want to achieve because at some point everyone will lose focus and it will be up to you to see it through. With over 25 years experience in franchising I have grown my national pool and spa care network considerably since purchasing the company in 1992. In 2009/2010 the company achieved a 10 year growth milestone from

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$3 million to $63 million with a compound growth rate of 39 per cent. The process had not been without challenges especially in finance, recruitment, natural disasters and the economic downturn. I recommend a number of strategies for ensuring smooth and sustainable business growth. The most important and obvious element is weekly monitoring of cash flow. You need to make sure you are watching your debtors and creditors like a hawk. It’s also vital to maintain close relationships with suppliers, have ongoing access to capital, set key performance indicators for all areas of the business and delegate appropriate responsibility and accountability among your team. Establish rigorous monthly reporting and checking mechanisms and hold meetings with the executive team once a month to review performance across all key sectors of the business such as operations, marketing, IT and human resources to name a few. As a business grows leaders face new challenges like the need to modify their management style to accommodate growing staff numbers, developing better systems, financing expansion and managing employee retention. Despite the large number of franchisees in

the PoolWerx network I still make a priority of meeting with each one of them at least once every year. You can’t lose sight of what made your business great in the first place. It’s crucial to stay in touch with your team in order to get their feedback and to understand what is really happening on the ground in each area. Any lapse can result in losing market share or failure to capitalise on new trends or opportunities. Acceptance of mediocrity and a lack of adaptation were common business mistakes. So many business owners are happy to go along with the flow – their bills are being paid and things might be ticking along – but there is no real drive to move the business forward. Your management style must evolve with the business. I have always had mentors and I rely on them to help me expand my leadership skills and business thinking. As the leader of a company it’s up to you to constantly change the way you do things, how you look at things and how you deal with people and share the vision of the company. You have to be prepared for growth and change and all the challenges that come with it. If you aren’t how can your company be? v John O’Brien, CEO, Poolwerx www.poolwerx.com.au


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PROFILE: unit ed pe t roleum

A franchise

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on the move… The The future future of of fuel fuel in inAustralia Australia

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stablished in 1993, United Petroleum, a proudly Australian-owned company, has become one of the largest independent fuel companies in Australia with over 240 convenience retail sites operating across every state.

running as well-trained, competent operators who can start to build their business from day one.

CONVENIENCE CONVENIENCE RE RE AND AND PETROL PETROL FRANC FRANC

to process improvements and any national marketing initiatives and pricing.

Yes, I want to be part of United’s success

NOW FRANCHISIN

In 2007, once firmly cemented and recognised within the petrol and convenience sector, United Petroleum turned its attentions towards becoming a leading franchisor. Along with this decision also came an increased focus on the United retail store offering, investing in retail innovations and site upgrades to further support this new direction. A key initiative has been the development of our Café Up program – a more premium foodservice offering that helps to maximise overall store performance, appearance and profit.

Up to nine modules of training is completed over a two to three week period (depending on previous experience). Training is a combination of the following:

• off-site - classroom style at our training

If you’re inspired by United Petroleum’s achievements and possess the following skills and attributes:

facility at Point Cook, Vic, • ambition to become the owner-operator of Innovative, Innovative, rapidly rapidly growing growing and and in in just just 18 18 years years United United has has es e their own franchise • on-site - at site being franchised (or similar) hundreds hundredsof ofsites around aroundAustralia. Australia. and, •sites good staff development/leadership skills continues on-line for a certifiedto foodgrow, handling course. United United•continues to grow, opening opening new sites sites every every year. year. Fast Fast • soundnew management/administrative skills On-going support and training is also future futurewith withthis thisexciting exciting package package which which offers: • the commitment to learn and follow our offers: provided.

Our financial partnership

proven retail and management systems

• a strong belief in superior customer service Our franchise agreements are one of the •• AAturnkey turnkey retail retail solution solution • AAan15 15 year year tenure longest terms available in the sector and last • a desire to•play active role intenure their local Now, in 2010, the interest in United Petroleum for 15 years (5 x 5 x 5). Successful franchisees community • Australia’s Australia’s premium premiumservice service •• Merchandising Merchandising&&promoti promot franchises has gathered pace, and sites•are can buy multiple sites, because we’re keen to converting all around Australia. Franchisees • the enthusiasm and energy to work hard station station sites support support build sites long term relationships with our best with United enjoy the freedom of running people. …then we would to hear from you! v •• Ongoing Ongoingproduct productinnovations innovations •• AAlove strong, strong, experienced experienced tea tea their own business with the guidance and Franchisees pay a franchise fee and goodwill support of an established and successful retail Please complete a Profile Application •• Environmentally Environmentally friendly friendly retail retailsupport support for existing sites and buy their initial stock, but model. United continues to invest in its brand form found under the franchise section there are noproducts costs for fuel, equipment or shop and systems in order to gain a competitive petroleum petroleum products andguidance guidance of our website and www.unitedpetroleum. edge in the marketplace and ensure greater success for its franchisees.

A turn-key business solution As a franchisee with United, you will enjoy involvement and support in the following:

• fuel retailing • consumer goods retailing • innovative promotional concepts designed to attract the attention of customers outside a fuel-only offer

fit-out. A cent per litre commission is paid on the volume of petrol franchisees sell. So while petrol discounting can drive more customers to your service station, you have absolute certainty about the income from every litre you sell.

com.au or contact us on franchiseinfo@ unitedpetroleum.com.au

you would like to know more about An AnAustralian Australian success successIfbecoming story story now now destined destined to to becom becom a franchisee with United, please our Franchise Coordinator, Joanne successful successfulcontact Convenience Convenience Retailer Retailer Franchisees pay a royalty on the shop turnover, which is set at a fixed percentage. This means that as you grow the business, you grow your income and goodwill. This royalty payment includes your rent, continued access

Stewart on (03) 9413 1680 during business hours.

United is proudly a member of the Vendor Vendor Finance Finance Available* Available* Franchise Council of Australia.

• merchandising • franchise management • repairs and maintenance • accounting and legal • training • audit and compliance. Training and field support We want our franchisees to hit the ground

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For Formore moreinformation informationcontact contactJoanne JoanneStewart Stewarton on(03) (03)9413 94131680 1680or ordownload downloadan anAA Form Formunder underthe theFranchising Franchisingsection sectionof ofour ourwebsite websiteat atwww.unitedpetroleum.co www.unitedpetroleum.c


The future of fuel in Australia

CONVENIENCE RETAIL AND PETROL FRANCHISES

NOW FRANCHISING Innovative, rapidly growing and in just 18 years United has established hundreds of sites around Australia. United continues to grow, opening new sites every year. Fast track your future with this exciting package which offers: • A turnkey retail solution • Australia’s premium service station sites • Ongoing product innovations • Environmentally friendly petroleum products

• A 15 year tenure • Merchandising & promotional support • A strong, experienced team for retail support and guidance

An Australian success story now destined to become a successful Convenience Retailer

Vendor Finance Available*

For more information contact Joanne Stewart on (03) 9413 1680 or download an Application Form under the Franchising section of our website at www.unitedpetroleum.com.au

*Finance available on Goodwill amount only and is subject to applicant approval 103


e xpert advice

How to get other businesses promoting you and your products & services for free!

Tania Allen Vision Alliance

How would you like to get twice as many new customers for one-third of the cost of anything you’ve ever done before – or even for FREE? If that sounds out of reach to you, please find a quiet spot and read this article very carefully. You are about to learn an affordable and effective way to get new customers, extra sales and leads for your business.

I

n today’s economic climate, in fact in any economic climate, people are very cautious about dealing with strangers. This means, that no matter how good your product or service is, you have to overcome two major hurdles. 1. You have to convince the purchaser that your product or service is what they really want and need. (Remember, people buy more of what they want, rather than more of what they need). 2. You have to assure them that your company will deliver as you promise. In other words, that they can trust you. To some extent you may overcome these hurdles with a money-back guarantee or some sort of a free trial. However, you’ll do far, far better if you:

Stop trying to do business with strangers Let’s face it. It’s hard. It’s expensive, and it can be draining on you and your staffs’ energies. After all, to win the trust of a person who doesn’t know you takes time and effort. And at the end of it all, you still can’t be sure if you’ll get their business or not. However, having the trust of a person is crucial if they are going to buy from you. That’s why the easiest sales are to people who have already bought from you, or from referral business. So how do you get someone’s trust in a way that won’t break the bank? Quite simply like this...

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Instead of approaching prospective customers who don’t know you, get someone else to introduce you first. Of course, being introduced to someone is no guarantee of a lifelong relationship. However, what it does do, is give you the chance to state your proposition. In other words, the other person is more likely to listen to you and give you a chance to sell yourself and what you have to offer. Now you may be wondering, ‘Why would another business want to introduce me and what I’m selling?’ There are a number of reasons why someone may want to recommend you. Here’s a few of them: 1. They may recommend you if you have given them value far above and beyond what they expected, and they like you and your product. 2. Maybe they’ll do it because they want you to introduce them to your customers. 3. Maybe they’ll do it because if their customers buy your products or services, they’ll then need more of their product or service as a result. This is especially true if you show your customers how to grow their business and get more customers. As they grow, you get more business from them. 4. They may do it because you pay them to introduce you or you offer them an incentive.

5. Or they may do it because they know their customers will want your product or service and that they’ll get goodwill and thanks from their customers for letting them know about it. Before I show you how to apply this knowledge in your business let me share a very important fact with you: Every single person you want to reach, is already someone else’s customer. Which means they are already currently buying products and services similar to what you offer. Providing that the business they are buying from is doing a good job, these customers will trust a recommendation from that business. Here is an example of how it could work. Let’s pretend for a moment that you have just released a really hot new marketing manual. This manual is full of information and materials to help you increase your business. Now, let’s suppose the people who have invested in your manual are really switched on business owners and professionals, who have as their customers and friends, other business owners. And these switched on people understand that if they make this money making information available to their customers, then their customers will learn how to get more business, and they in turn will also benefit. Imagine this, you are an accountant, a printer, or any supplier to other businesses and your customers double their business. What happens to your business?


e xpert advice

That’s right, it increases. As your customer’s business expands, so does yours. Sounds logical, doesn’t it? Well it is. However, it’s not as easy to put into practice as it sounds. You see, the business owners who may want to introduce you are very busy people. Introducing your business is never going to be as important for them, as it is for you. So what you have to do is to make it so easy for them that they can’t possibly refuse you. How do you do that? Well, let’s go back to the example of the marketing manual. To make the introduction easy for them and effective for you, you are going to have to provide the letter and the promotional article or brochure for them to send. All they’ll have to do, is put the letter on their letterhead and mail it with the article or promotional piece. Here’s the sort of letter you should write for them…

Every single person you want to reach is already someone else’s customer Hello Peter, I am writing this letter to you for two very important reasons. Firstly, I’d like to say… Thank You !! Thank you, for your custom. I really appreciate your business. It’s the continuing growth and success of your business that benefits both of us. Which leads me to the second reason for writing this letter. I’ve been thinking about what else I could do, that would help you maximise your potential in business and contribute to an increase in business overall. About a month ago, I received an article on a marketing manual written specifically to help business owners like yourself to almost double sales and revenues overnight. Please read the copy of the article attached to this letter. Quite frankly, I was a bit sceptical. However on receiving it, I must say I was pleasantly surprised. This manual, has more real money-making information than anything I’ve ever come across. The author really knows how to create sales generating ads, letters and promotions. The manual delivers on everything the article promises - plus more. I’ve already got several ideas from it. Ideas that I believe are going to benefit you as well. Even better news is that I’ve arranged a better than normal deal on the $369 manual for you. Because you are my customer, the author has agreed to make the manual available to you with a $50 discount. After you read the manual and create ads and strategies from it, you can send a copy of what

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you did to the author and he will give you his comments on it for FREE. He also agreed to send it to you for a 14 day free trial. You don’t have to send any money until you’ve seen that the manual will benefit you. That together with the author’s 60 day moneyback guarantee, means you have nothing to lose. To have a look at the manual simply tick the box below and fax or send it to me. Or you can call me on XXX XXXX to place your order. Again, thanks for being a great customer of mine. Etc, etc. Your signature. Endorsements are one of the fastest, easiest and most profitable ways to grow your business and offer the ultimate winwin, for you, your host business partner, and the customer. As you can see this letter serves two purposes. Firstly, it thanks your customers for their business and makes you look good for thinking of opportunities for them. Secondly, it endorses whatever you are selling to them. A win-win situation for everyone. The orders actually go to the person endorsing the product in this letter. Why is that? Well, for a start it builds communication with their customers. It’s another contact you have with them. Plus, having the orders come to the person recommending you, increases the response by adding further credibility to the offer. Obviously, this sort of approach coming from someone who the receiver of the letter already knows and has done business with, will get much better results than a similar letter from a total stranger! Before you rush out to use this method of marketing yourself, consider these two essential ingredients needed to make it work. 1. The letter must be written to people who are likely to want your product. For example, the guy who sells pies can recommend cakes to his customers but he wouldn’t be all that effective recommending photo copying machines. 2. The person who is sending the letter for you, must send it only to his satisfied customers. If the customers aren’t happy with his products and service, his recommendation will be pretty useless! It may even reduce your response. Here are a few examples of who could recommend who:

• An accountant can recommend a solicitor. • A clothing store can recommend a shoe store.

• A hairdresser can recommend a beautician. • A printer can recommend a copywriter or a stationery supplier.

• A gym can recommend a health food store or a homeopath,

• A dentist can recommend a pharmacist or nutritionist, etc. The recommendations will, in most cases, work both ways. So there you have it. You can get others promoting your business for free.

Time to take action Now, of course, knowledge is all but useless unless it’s applied, so it now time to take action.

• Take a moment to think about some complementary businesses that could recommend and endorse your products and or services to their database.

• Once you have identified who, think about what. What is your offer? It’s not as powerful if you have a letter endorsing all your products and services. Pick one, perhaps the highest selling, or perhaps the one with the highest margins.

• Next you have to take some time preparing your letter or email for your ‘partner’ to send to their clientele. It’s important to keep this short and sweet and straight to the point with a strong call to action. Be sure to show gratitude towards the client for their custom in the past.

• Once everything is in place, you can approach your potential referral partners, get them started with contacting their clients, and wait for the sales to come in. Remember consistent action is the key, so be sure to focus on implementing this strategy and many others consistently. That way you are sure to increase your business more and more each year. v This article was brought to you by Tania Allen. Tania is the author of Franchise Profits and is the founder of Vision Alliance, a business growth and franchise consulting firm providing holistic solutions to both franchisees and franchisors. With more than 20 years experience Tania and her team are passionate about helping you maximise your potential in business and in life. Feel free to contact Tania on 1300 76 49 20 or tania@vision-alliance.com


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02 8021 4655

www.wildcaktus.com.au

       

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   

    

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 

         

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 

  


profile: changingplaces

OPPORTUNITY KNOCKS

for new breed of real estate specialist H

ighly regarded real estate entrepreneur, Cameron Fisher, is the founder and managing director of innovative flat-fee commission real estate agency, changingplaces. Since becoming one of the country’s youngest ever real estate agency directors, the dynamic super salesman has successfully sold more than 3000 properties at auction, and also found the time to appear on television’s The Money Game and donate the proceeds to worthwhile charities. However, it’s Cameron’s latest business venture, changingplaces, that is providing him with the most satisfaction. “I love being able to bring together a team of winners, each specialists in their own area and each able to provide clients with personalised service and the knowledge and skills to help their clients achieve the best results possible,” Cameron said. Since entering the market in 2001, changingplaces flat fee commission structure has revolutionised the real estate industry, challenging traditional practices and placing consumers before commissions. “For far too long, property owners have been

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charged a commission based on the sale price rather than the effort involved with the sale of their property. By centralising our administration and introducing a flat rate fee structure, we are able to provide our vendors huge savings whilst offering superior service to most standard real estate agencies. “We have over 40 area specialists. We commenced in Victoria in 2001 where we have sold in over 250 suburbs across Melbourne plus many townships across Victoria and now we have area specialists in New South Wales, Queensland and South Australia. “The beauty of our business is that it fits a wide range of people. Our area specialists vary - some work full time on their business whilst others work part time around their other pursuits, interests and families. For example we have two senior policemen who have reduced the number of days they are policing as they increased the number of days they are involved in their real estate business. We have a range of nationalities and area specialists both young and old. Real estate experience is not necessary but a love for real estate is a great advantage.” Most of changingplaces area specialists work from home with the full support of the company’s specialised offices. They operate with the latest technology and have the flexibility to work the hours that suit without being tied to a typical real estate office.

belief in ‘keeping it simple’ means the area specialist will always be in control. A fully integrated software program specifically designed for real estate is provided to our area specialists. Our unique sales and marketing strategy means that area specialists spend less time on non-dollar productive tasks.” v

Happy customers thank Cameron Fisher and changingplaces Your assistance in all respects has been invaluable … We would happily recommend your services to anyone requiring a professional approach with their real estate transaction. David & Prue Hayes - International Horse Trainers Your attention to detail and constant updates on the progress of the sale ensured that the process was a pleasant one and not a burden as it can often be. Thank you for working so hard to obtain the very last dollar out of the purchaser. Danny Frawley - Champion Footballer & Media Identity Congratulations on your efforts on selling this property on Saturday. State Trustees is most pleased with your efforts. As you are aware the property was valued at $300,000, and though I expected it to get over this figure, the final sale price of $435,000 was excellent. Susan Haslam - State Trustees

changingplaces offer numerous forms of training including an induction session, ongoing training, area specialist manual and most importantly in the field training. They also provide around the clock phone assistance.

If we had to use some words to describe your attitude it would be that we felt you were always on our side of the sale … out to get the best result for us. This we did on the day of the auction when you secured a price above our reserve.

“A major advantage that we offer our area specialists is our internal support structure,” Cameron explains. “Head office takes over most of the menial tasks such as ordering boards, placing properties on the net, placing newspaper advertisements, dealing with solicitors and trust accounting procedures so area specialists are free to do those activities that make them money. The changingplaces system is designed for easy use from our software to our streamlined procedures, our

Henry Blatman - Successystems Thank you and your staff that assisted in the selling of our home. It was nice to know it was in safe hands, especially the date of our auction. Shane Warne - Champion Australian Cricketer For further information about becoming a changingplaces area specialist, contact Cameron Fisher on 0418 313 031 or email sales@changingplaces.com.au.


PROFILE: AUSSIE MORTGAGE MAS T ERS

BE THE MASTER OF YOUR FINANCIAL DESTINY

B

y becoming an Aussie Mortgage Masters broker, you are able to help your clients secure the loan they need in order to take them to the next level. Dreams are realised, lives are made easier and financial goals are achieved – for both yourself and your clients. The mortgage broking industry is one of the few professions that is virtually recession proof. In strong or weak economies, home seekers and home owners still look for the best finance deals.

What is a mortgage broker? A mortgage broker is a professional consultant, equipped with the knowledge to successfully find a lender with the right finance to suit their client’s needs.

How big is the mortgage broker market? Currently 30 per cent of home loans are written by finance brokers. Some analysts estimate that by the end of the decade 80 per cent of all new lending business will be written by brokers.

Types of services on offer:

• residential loans/mortgages • reverse mortgages/equity release • equipment finance • personal loans • car loans • business loans • debtor finance • commercial property finance • investment loans • self employed loans • first home buyer loans • investment properties PLUS

Insurance

• Life insurance • Income Protection • Trauma Insurance 110

• General/ House and Contents Can I really expect to earn a sixfigure income? Today the average loan is around $400,000. The average commission 0.60 per cent of the loan amount, paid to us by the lenders = $2400 Add to this the trail income of 0.15 per cent (average) which is paid monthly on each loan you have on your books for the life of the loan = $600 p.a and you will soon see how quickly your income can grow.

Mortgage broking is one of the most exciting, challenging and lucrative careers available today. A mortgage broker can earn between $60,000 to $600,000+ per year in commissions depending on their own personal drive and ability. In addition to benefits such as:

• regular business hours • better quality of life • time to spend with the family • setting your own appointments • flexibility of choosing a home-based or office location

• multiple sources of income • being your own boss • no inventory or employees required. Keys to success The key is to become part of a company that will provide the proper training and ongoing support regardless of the state in which you live.

Once you have committed to investing in an Aussie Mortgage Masters franchise, the franchisor will arrange the necessary educational courses and help you put everything in place to satisfy ASIC requirements, now that the new National Legislation is in force Australia wide.

Why become a franchisee of Aussie Mortgage Masters?

• independent ‘formula’ franchise with proven results

• a truly great Aussie brand • a quality franchisor team who combine

many years of lending expertise with a true commitment to their franchisees to help them to succeed. If the franchisee succeeds, then the group succeeds

• extensive quality lending panel established to enable the franchisee to offer a flexible and competitive product portfolio suitable for most client lending requirements

• other highly successful franchisee’s in the group

• franchise’s with a defined geographical

territory - so the franchisee can employ franchisor approved loan writers operating within their allocated sub-territory

• utilises the very latest integrated financial

software, designed for mortgage brokers to increase their profitability by providing reliable information that streamlines and optimises all phases of the loan processfrom loan marketing through to settlement and beyond.

• team membership - being part of a lively

and vibrant team determined to ‘kick butt’ in the provision of finance

To help you obtain leads via our well known company brand name, visibility via advertising and always having help on hand to source the correct information to help you close your business transactions.

• ability to grow a PASSIVE INCOME.

Aussie Mortgage Masters has a high quality mentoring program and a state-of-the-art software platform in place, enabling your success in finance broking in the shortest possible time.

For further information about becoming an Aussie Mortgage Masters franchisee, telephone 1300 666 186, email lynne@beatthebanks.com.au or visit www.beatthebanks.com.au.

Join our team of successful mortgage brokers and start on the road to earning your sixfigure income today!


THIS MAN EARNS BETWEEN

$40,000 AND $60,000 EACH MONTH

s (%/7.3!.!533)%-/24'!'%-!34%23&2!.#()3% s (%7/2+3!,/.%7)4(/.%0! s (%7/2+3&2/-(/-% To be this successful you will need the following attributes: s 0ASSIONANDCOMMITMENT s $EDICATIONPLUSTHEABILITYTOFOLLOWAFORMAT s !STRONGDESIRETOOWNANDOPERATEYOUROWNBUSINESS s 4HEABILITYTOLISTENANDLEARNFROMOTHERSUCCESSFULPEOPLEAROUNDYOU s !STRONGn@.EVER3AY$IEWORKETHIC s !HOLISTICAPPROACHTOHELPINGOTHERS

HAVE WE GOT YOUR INTEREST? ORVISITOURWEBPAGENOW

www.beatthebanks.com.au

AUSSIE MORTGAGE MASTERS


BDC

Outsourcing Your Property Management

10 Points of expert advice for retailers and franchisors V

aughn McGuinness, Director of Business Development Company and Head of the National Property Team, has over twenty five years industry experience, specialising in property strategy and delivery. Vaughn is regarded as one of Australia’s leading experts and his national property team offers a comprehensive property management service to retailers with a specific focus on bottom line profitability.

arrangement for your business model

Vaughn shares his expert advice in this month’s edition. #1 – Obtain the highest quality property management service at a cost effective price

Outsourcing your property management can provide a high level of expertise at a more cost effective price than employing leasing managers direct. When you engage BDC as your property management team, you have access to a team of experts with extensive industry experience.

#2 – Obtain current information about viable sites for your business models nationally

Australia’s leading property team has long standing relationships with many shopping centre owners and is in constant discussions with the industry’s key players and senior leasing management who represent the top 200 shopping centres in the country.

#3 – Keep abreast of new developments

BDC can provide you with up-to-date and sometimes exclusive information on upcoming developments so you can have the advantage of securing your site early in the development process.

#4 – Negotiate the most viable lease

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By using an expert property consultant, you have access to the same level of information as the property owner themselves. This is critical when finalising your lease. BDC is able to undertake successful benchmarking for specific sites due to extensive market knowledge, which in turn enables us to compare data and logically debate the appropriate lease structure for our clients.

#5 – Ensure your Property Manager undertakes a comprehensive portfolio review

One of the most important steps to maximising profits is to ensure your property management team undertakes a strategic and comprehensive portfolio review. This should include a revision of current stores, demographic analysis, centre rankings undertaken on market information and key indicators, multiple site investigation, strategic segmentation on a state by state basis, allocating site rankings to establish priorities and followed up with the creation of a strategic growth plan.

#6 – Incorporate expansion plans into your property management programme There are different reasons why retailers want to expand. The underlying issue is if you don’t have enough stores you can’t provide the most efficient management structure to drive the business in the region it operates. A strategic expansion plan is essential to ensure growth and is imperative for long term success. #7 – Rent is not a cost, it’s an

Vaughn McGuinness, Director , Business Development Company & Head of Property

opportunity to maximise sales

Focus on your real estate as an exciting opportunity, not just as an expense line in your profit and loss statement. If you take a more positive approach to this aspect of the business, you can maximise opportunities, increase sales and look at your business with a more strategic focus.

#8 – Focus on what you do best and surround yourself with experts Most retailers are fantastic at buying the product they are selling and selling that product at the right price to their targeted audience, however it is imperative to surround yourself with compatible experts such as experienced property managers, accountants, property lawyers, advisors etc. Work with the experts to drive your business harder. #9 – Plan your exit strategy now

It is important to consider the future and not just contemplate what is happening at present. We find most business owners are comfortable in driving the day-to-day business issues. Where we assist is with the exit strategy for the owners of the business in order to maximise the value of the business.

#10 - If you are in trouble – don’t wait – act now! Take positive action straight away to turn around a negative situation. BDC can assist you personally with a full evaluation; discuss options of midterm rent negotiation and possible implementation of assistance packages. Vaughn can be contacted on 0423580907 or 1300 534470


E XPERT ADVICE

100% COMMITMENT IS REQUIRED TO BE A

SUCCESSFUL

Phil Blain, Principal, Franchising, Business Development Company

MULTI-SITE FRANCHISEe A

s a franchisee how far can you go? How big a business can you build? Are you forever stuck being a small cog in the system of your choice or is it possible to build your own business empire? The answer is an indefatigable and resounding; YES YOU CAN! You are only limited by your own commitment and imagination but the key is YOU MUST BE 100 PER CENT COMMITTED to be successful as a multi-site franchise owner. We have interviewed two individuals who have been both incredibly committed to their goals and have been successful multiple site franchise owners. We are able to gain a valuable insight into their experiences. Emanuele (Mannie) Di Parsia is a tried and true ‘foodie’. He began his career as a kitchen hand with Red Rooster, moving up the chain and he worked extremely hard during his last three years at the company as their area manager. Mannie realised he had a good grounding for running his own business and was careful to ensure he fully investigated all his options prior to making a commitment.

Mannie, what was your first experience as a franchisee and why did you choose to go into franchising? My business partner Arthur and I had set a goal that we wanted to become successful operators of a multi-site franchise business. After extensive investigation and research we recognised the Subway franchise had a proven offer, a strong brand and reliable systems. They were international and truly successful with over 15,000 stores at that time. Strong consideration had been undertaken about the type of product we wanted to sell and the Subway offer was exactly what consumers were looking for. They wanted

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a tastier and healthier option that was also quick. We were one of the first of 10 operators to open in Victoria, with our first store in Swanston Street, Melbourne. I actually had to travel to America to undertake my training, that’s how committed I was to this brand and the franchise system. I realised it was a huge benefit to be breaking into an already tried and tested brand that had thousands of stores across the globe, but had not yet been capitalised on in Australia. Furthermore, there seemed to be very little competition in the market place at the time, so we could see the huge potential for growth and development for us to easily move into multi-site ownership.

Tell us about your multi-site experience and where it has positioned you today? We grew to five stores with Subway over 10 years and eventually we sold four of them and I still own one. About four years ago I was looking for more growth opportunities and again began investigating a brand that had a good offer and room to develop. I noticed Michel’s Patisserie had a wide product range and good quality products. They were providing a product that not many competitors were delivering at the time. We opened our first Michel’s in Richmond, Victoria in 2005 and within four years we had an additional three stores and are currently moving towards opening another shortly.

What advice would you give potential new franchisees who are contemplating going straight into multi-site ownership or an existing franchisee that is moving from one store to multiple sites? The advice that I would give is first and foremost you have to undertake extensive

research, have belief and faith in the product and the brand. One of the biggest challenges by far is to ensure you recruit great staff that are reliable. Most of all, you have to be 100 per cent committed to be a multi-site owner.

What’s your insight on staff and staff training? Admittedly, my staff recruitment skills have improved and become better and better over time. I will never forget when we first started out in franchising and we didn’t recruit the right staff; it made our lives very difficult. It was a struggle, but a great lesson learned. The biggest issue is reliability. You need to strongly consider this and discuss it with the potential employee very seriously during the interview process. Staff can be coached and trained, but reliability is a personal trait that is a ‘must have’ for any multi-site operator, as you can’t be everywhere all of the time. Technology over the past 15 years has dramatically changed the staff training process as well as the management of stock control, ordering, online systems etc. I can see what is going on in each store now rather than having to visit them all and we have an incredible online training program for our staff.

Mannie, you have a great story. What drives you? Personal success is important, but at this point of my business, I honestly love watching young people develop and giving people the opportunity to add to the franchise world. I get a real kick out of it. I know how I felt when I was 15 and if I can be a positive and inspiring influence, then I think that is fantastic. One of the most important things is to retain your good staff. We have incentives in place to ensure this happens and that business opportunities are available for them. For me


“Are you forever stuck being a small cog in the system of your choice or is it possible to build your own business empire?”

it’s been a wonderful experience so far. OUR SECOND CASE STUDY IS BUSINESS ENTREPRENEUR, JON SULLY

Jon, where did your business career begin? I was working in the property management industry for Lend Lease in Sydney before moving to Mr. Minit as their national property manager. This was where I met Stuart James; Mr Minit’s Managing Director. After we had both read the Cash Flow Quadrant by Robert Kiyosaki, a must read for all entrepreneurial franchisees, we firmly decided the direction we wanted to take was to be business owners ourselves. The book basically put into writing what we had been thinking about. We were incredibly committed and enthusiastic about progressing this goal quickly but strategically, and embarked on months of intense research and investigation. We wanted to buy a cash flow business and after four months of investigating various business models we reached a point where we could talk to a coffee shop owner and estimate fairly accurately what his gross revenue was, just by looking at his milk bill. I can’t reiterate how important the research process is before your make a commitment, because ultimately this business becomes your life. In 1999 we committed to buying a seafood restaurant in Castle Hill with two other partners, always with the long term view of expanding the business through to a franchise model.

that information and one change we made was to source a new patisserie supplier. However, franchisees were not responding or listening to our advice and the resistance to the change factor was a real hurdle for us, so we made what we consider one of the most important and strategic moves we could make in the early stages of owning that business. We took over a store that was trading at $6000 per week and within three weeks that store was doing $16,000 per week. The turning point of the businesses was within the first 12 months. We achieved this by implementing basic retail principles. We fixed the operations and went back to basics ensuring the product ordering was done correctly, stock levels were up to required levels, the product was displayed properly, the store was represented in the best possible light, and the staff were trained properly and that they were providing customers with great service. Franchisees then began to listen more attentively to our suggestions. This gave us substantial credibility with our franchisees and reinforced some trust as they could see we were hands on and committed operators. In Victoria, we achieved 29 per cent growth during the first year and 24 per cent the following year with the changes we implemented. One of the sayings I live by is ‘Do the same thing every day, the same things will happen‘.

After the success of your seafood restaurant business, when did you start franchising?

What was the next step for you? How did you continue to grow your store numbers?

We looked at establishing a retail trust, however after speaking to the owners of Michel’s Patisserie and again undertaking significant research, we committed to becoming a multi-site operator by buying the master rights to Michel’s Victoria in June 2000.

By 2003 we had grown to 22 stores and we bought the rights to Queensland, inheriting another 24 stores. Two and a half years later we had grown Queensland to 35 stores. We were totally committed to our business; we put everything on the line and worked incredibly hard to achieve it with as much passion and gusto we could muster. There are no half-hearted efforts in multi-site franchising – you have to be extremely committed.

Can you share your experience with us about your first franchise experience? We became the franchisor for approximately 14 stores and quickly took on board valuable feedback from our franchisees. We reviewed

What level of commitment was required?

We had many 18 and 20 hour days, packing cakes until early in the morning. There’s a picture of me somewhere where I’ve fallen asleep in store from sheer exhaustion and someone has placed a chocolate éclair on the side of my face as I slept. One Christmas we worked three days straight and lived on Red Bull! But we had great fun doing it all, that is a crucial factor – if it isn’t enjoyable it is very hard to succeed.

What was your overall goal of being a multi-site owner? In 2005 we went the final step and bought the franchisor rights, taking on the two hundred NSW stores. By 2007 we had grown Michel’s across the country to a whopping 365 stores. Then in 2007, we put an exit strategy in place and sold the company. We felt proud that we had built a successful franchise group by growing the business to the point we could sell and move on to do other things. That was always the objective for us from the start.

So what are the messages you send to entrepreneurial types that see beyond owning one franchise? 1. Research and Commitment 2. Stick to the system 3. Stick to the system (deliberate repitition!) 4. Work hard – no success comes easily 5. Be self disciplined 6. Be analytical. The franchisees that knew their numbers were always the best and most successful. 7. Enjoy what you do Thank you to Mannie and Jon for their insights. Phil Blain has been a franchisee, franchisor and a highly respected franchise consultant for the past two decades. He now heads up the National Franchise Division of Business Development Company. Phil can be contacted direct on 0419 044862.

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profile: INDEPENDENT PROPERT Y INSPEC T IONs

Seeking master franchise partners

with the drive to succeed & a passion for property Independent Property Inspections is an exciting business opportunity operating in a rapidly expanding market and is ideally suited to people with a passion for property.

T

he highly successful franchise system which currently operates in Victoria and Tasmania is set to dominate the prepurchase and building inspection services market across Australia by recruiting master franchise partners with the skills, motivation and passion to succeed in this rapidly expanding market. With a proven master franchise business model IPI is searching for driven partners to share in our success as we move into northern and eastern states. Ideally our partners would be active in the property industry, have some great local networks and be prepared to support franchisees to succeed in growing their businesses. No building industry knowledge is required to run the state based master franchise. IPI was established in 2001, and is recognised as an innovator in this field with state of the art marketing systems and proprietary software, giving each franchise partner a unique advantage over any competition and backed by the power of the brand that is Independent Property Inspections (IPI)). Company founder Leon Cupit, a builder with more than 30 years experience in the

industry, says IPI was born out of a need for truly independent, reliable and consistent high quality property reports. “I was searching for opportunities within the building profession and this process revealed a severe lack of professionalism, dramatically varying reporting standards and pricing, little understanding of service and a very poor experience for the end user. “In an effort to address the discontent in the market place, IPI developed its own customised reporting software that reflects the minimum requirements of the Australian Standard AS 4349.1, integrated this for use on hand-held PDAs using cutting edge technology to deliver consistent high quality property inspection reports that include complete photo integration, Australia’s only five star condition rating and very competitive pricing structures and a report delivery system. Our customer service is second to none. “Due to the outstanding continued success of the business we decided to franchise the business model five years ago to give other building professionals around Australia the same opportunity to build their own

business using our proven systems and with the unreserved support of the Independent Property Inspections brand. This quickly developed into the development of our master franchise structure to make sure we continue being successful by using local knowledge and networks to better support franchisees on the ground. Returns for master franchise partners are outstanding and with our system, support and low overhead structure provides a highly leveraged, highly profitable investment.” Leon said. IPI will supply master franchise partners and their franchisees with the business model, training and support required to build a successful home inspection business. With a powerful brand offering, very strong potential growth, using the latest technology, proprietary software, ongoing training and support, proven business and marketing systems, IPI is dedicated to helping their partners build their future. Leon says that income in the home inspection business can be substantial and for the franchisee this means that the franchise territories become more valuable over time. With a combination of revenue streams the franchisee wins every step of the way. “Like anything else, those who demonstrate a hard work ethic on a consistent basis and stick to the system, reap the greatest rewards. It is not uncommon to gross over $1000 per day as a franchisee - yes per day. Independent Property Inspections will give you the tools to reach your potential sooner than you ever dreamt. In summary if you’re looking for a new business challenge or are looking to add another high return investment to your present business portfolio, it’s worth investing the time to look at the IPI opportunity. v To express your genuine interest, call our head office on 1-800-17-88-22 or visit www.ipi.net.au

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A first in Franchising for the property industry After our success over the past 10 years in Victoria & Tasmania, our property inspection business is ready to expand across the rest of Australia & New Zealand. We’re looking for Master Franchise partners in NSW, Queensland, SA & WA to join us as we grow. Our business is a strong growth, positive cashflow, low overhead & highly leveraged way of expanding your business portfolio. Here’s 5 reasons why an ‘ipi’ Master Franchise could be the right opportunity for you… 1. Be part of one of Australia’s fastest growing markets 2. A fully systemised business with proven history and results 3. Unique propriety software developed to meet the current standards 4. No building knowledge required to run the Master Franchise 5. Direct support from the founders of the company

Call 1-800-17-88-22 for further information www.ipi.net.au


franchise e xpo 2010

Franchise Expo 2010 T

he informative Franchise & Business Opportunities Expo series kicked off in Sydney in March. The show attracted record visitor numbers, bringing people who had both the passion and the means to invest in the franchising sector. Following on from the successful Sydney, Perth and Melbourne shows, the Franchising and Business opportunities Expo is set to conclude with the final show in Brisbane on 11-12 September. The Expo will continue to attract a diverse audience, with the unifying objective of hoping to become successful business owners. Visitors who are keen to buy a franchise can obtain professional legal and financial advice at the Franchising Advice Centre. A franchise banking specialist will be onsite to explain the process of securing finance, and

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specialist lawyers are available to help visitors understand their legal obligations and the terms and conditions associated with signing contracts. For visitors new to the industry, the Expos will include the highly popular Franchising Boot Camp, designed to give a complete overview of franchising in a power-packed and practical session. The Franchising Boot Camp aims to provide essential knowledge to those visitors who are in the early stages of their franchising journey. This session will include an open discussion between the audience and a panel of franchisees, to provide visitors with relevant experiences and a practical perspective. Following on from the Franchising Boot Camp, the Franchising Networking Lounge sessions each day will give visitors further

insight into their franchising decision through meeting with franchisees in a friendly networking session. These networking discussions will give a more intimate understanding of the franchise industry and the businesses they are interested in. As the largest and longest running exhibition series in the franchising industry, the Franchising & Business Opportunities Expos are a valued addition to the annual industry calendar. This year has promised to be another big year for exhibitors at the Expos, with new opportunities for visitor interaction and access to a highly motivated and investment ready audience. v For more information, visit www.franchisingexpo.com.au


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BOOK RE VIE W

BOOKREVIEW Paperclips don’t grow on trees By Catherine DeVrye Published by: Woodslane, Australia, 2010 IBSN: 9781921606847 RRP: $19.95 AUS

Australian Executive Woman of the Year Catherine DeVyre is the top selling author of seven non-fiction books, and was also recently named 2010 Australian Keynote Speaker of the Year. In her latest offering she maintains that during the recent financial crisis, many businesses automatically looked to the option of reducing staff numbers and retrenching employees, rather than implementing other ways of cutting costs without sacrificing quality. “In any economy and industry, the only two ways to boost a business’ bottom line is either by increasing revenue or decreasing expense. In the recent global credit crisis, increasing revenue has proved somewhat of a challenge, so businesses refocused instead on cutting expense. “There is a real difference between being cost conscious and waste aware – or simply a cheapskate. Save where and when you can, so you have more to spend when and where you need to.” “If only I could conceive a formula to encourage every employee in a big organisation to think like a small business owner, I’d make a fortune bottling it,” she says. Dr Edward DeBono has given his tick of approval to the book, stating that its “special value is that it gently, but firmly, leads you to think seriously about cost saving.” Katherine, the author of best-sellers including

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Good Service is Good Business has a wealth of invaluable experience acquired as an executive with IBM globally for a decade, and the CEO of a not-for-profit organisation. She is now a small business owner of CDV Management Pty Ltd, established 15 years ago, so has a first-hand view of how similar cost-saving strategies can be effective in both types of organisation. “The seven most expensive words in business are: ‘we have always done it that way’. Every individual and employee within an organisation should be encouraged to contribute ideas to help save money, and management should be open-minded enough to consider each idea.” She gives the example in the book of an airline which made huge cost savings as a result of a suggestion from a new flight attendant, resulting in savings over a year of over $1.5 million. “While clearing passenger meal trays, he noticed that most passengers didn’t eat their lettuce and suggested the airline get rid of that garnish. Initially this met with resistance from the executive chefs but as the airline was trying to encourage employee participation, they implemented a three month trial to remove the garnish, thinking it might only save a few hundred dollars.” “Ask your employees – what is the lettuce in your business?” The telling of this stand-alone anecdote, together with many others, as a sought-after

speaker to businesses around the world was what resulted in the creation of Paperclips Don’t Grow on Trees. “Many have successfully adopted and modified some suggestions, and seen great results in terms of saving money or improving productivity. Most felt disempowered at the height of the GFC and wondered what they could do to cut costs without retrenching staff or reducing quality to customers. Clients of mine thought I should write a book featuring these tips,” she explained. Paperclips Don’t Grow on Trees offers real life examples along with simple, timely and timeless tips to help individuals help themselves and their organisation – not just survive during troubled financial times but to thrive over the much longer term. Concepts offered are also consistent with growing environmental consciousness,” she said. “I abhor the waste of any resources, either natural, material or human,” says Catherine, who cycles to work each day. The tips are presented in an easy-to-read format, divided into 101 entertaining yet short, punchy chapters. A percentage of the proceeds will be donated to the Dragon Children’s Foundation, where Ms DeVrye volunteered in Vietnam. “This particular charity didn’t waste money, and literally every cent went to help street kids achieve a new start in life.” v


e xpert advice

IT’S ALL IN

THE ATTITUDE T

he ingredients to achieving business success are served without fanfare by Barry Plant Real Estate’s top franchisees, James Hatzolos and Spiro Drossos. “Success comes to those who are prepared to open their minds to all of the opportunities that are there in front of them,” James says. This is the life lesson in which 39-year-old James and 33-year-old Spiro have instilled into their team since they officially became owners of Barry Plant Manningham in Victoria in October, 2009. And it’s this vision that has seen Barry Plant Manningham quickly become the benchmark of offices in the Barry Plant network. According to Barry Plant Real Estate chief executive officer, Mike McCarthy, James and Spiro have increased the business in record numbers since they took ownership of the business from company founder, Barry Plant. “James and Spiro have implemented systems, procedures and structures that are achieving outstanding results,” Mike said. “There are a lot of lessons that our franchisees, both new and established, can learn from James and Spiro. They are very talented and driven and we’re sure that there are many more records to be broken from these outstanding franchisees.”

AK: Can you remember where your Barry Plant Real Estate journey began? JH: As a 23-year-old, I first met Barry Plant at a family function and told him that I admired him greatly and wanted to learn from the best. He told me to come in for an interview on the Monday morning and subsequently I joined the group as a sales cadet. I had been a property manager for the previous three years with another agent and despite my new

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role being a step backwards, I was prepared to take it to learn the business from Barry. SD: After a successful career involving senior management positions in the hospitality industry, at the age of 25 I felt that it was time to do what I always wanted to, become a real estate agent. My background in dealing with people from all walks of life in hospitality was an excellent springboard for my entry into real estate and I had no doubt that Barry Plant was the right fit for me because of its family atmosphere and extensive network.

Real Estate seems like a tough industry with a high turnover of sales staff, how did you manage to get through the initial years and make an impact on the market? JH: I had a vision and I was prepared to do everything I could to get there. When Barry Plant Bear was launched, I was so passionate about what I was doing that I had no problems wearing the suit on one particular occasion. We can all take life too seriously. I am all about enjoying myself, having fun and working with the team. Barry guided and coached me in the early years and eventually I got to the stage where I was consistently in the top 10 for sales in the Barry Plant group. When Barry asked me the question, “what are your goals?”, I told him “I want your office”. He admired my drive. We had a few sales managers along the way but the business wasn’t performing the way that I believed it could. While holidaying in Port Douglas, I woke in the middle of the night and prepared a 15-page business plan. I asked Barry to give me the opportunity to implement the plan as sales manager and I gave him a 12-month guarantee that I would significantly increase the performance of the business. For three years running, we were the number one agency for sales.

Andrew Kelly, Franchise Careers

SD: I treaded water for the first couple of years and really had to make a conscious decision that I was going to give real estate everything I had. I developed great systems, surrounded myself with positive people and really started to market myself. Shifting my mindset and changing my attitude to self-belief and success was the foundation for my success. James and Barry were great mentors and very supportive. Together with the support and inspiring leaders, hard work, dedication and a burning desire for success, I reached a huge milestone in my career, becoming the number one sales person in Victoria (Real Estate Institute of Victoria, REIV) for two years running. I was also awarded REIV Novice Auctioneer of the Year in 2005.

How did you become owners of Barry Plant Manningham? JH: Spiro and I have the same principles and visions for the business. We were very clear with our goals and ambitions and Barry was also well aware of them. We were given a three-year succession plan with Barry and as a result, we took over the business in October, ‘09. We did a lot of work behind the scenes in the previous three years to ensure that we had a solid foundation for when we became the owners of the business. Barry supported us the whole way.

How have you taken the business to a whole new level since you became owners? JH: Everything we do must be of the highest standard. It is an expectation of one another and it flows through to every one of our team members. Success starts from within and we don’t compromise. It’s the little things, the one-percenters, that make all of the difference. You can always take the easy option but will the reward be the same? We train our staff for more than an hour every


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e xpert advice

week on all aspects of the business. We make sure when we employ a new team member, they are culturally the right fit. We’re all in this business to make money, however, enjoying each other’s company and mutual respect comes first. We want wealth creation for our entire team and we all understand that.

You are the number one office in the Barry Plant group. What role in your success does the Barry Plant brand play? SD: We would not have achieved what we have without the support of the Barry Plant group. As a well as the marketing and promotional power of the brand, it’s the knowledge, experience and support of the group that has been so significant. Benchmarking, training, sharing experiences and being part of a well-known, respected brand, all contribute to our success.

What does the future hold for Barry Plant Manningham? SD: James and I are big thinkers. We drive and inspire one another and we are a long way from being complacent. We want to

break new grounds in real estate. We want to continue to grow this office, we want to look for additional opportunities to grow within the Barry Plant brand and ultimately, we want to be the industry’s number one office.

3. Employ only people who fit culturally within your organisation.

JH: The success of our business is our people. It’s a cliché but it rings true for us every day. We put an enormous amount of time and effort into our staff to give them the very best chance they can to succeed. One of our team members is just 26-years-old and has just purchased his first investment property – so he’s on his way to wealth creation. As a result of our commitment to our team, we have become an employer of choice. We have industry people wanting to come and work for us. I think that speaks volumes for the way we go about running our business.

5. Open the minds of your team to achieve everything they set their minds to. This will create financial freedom. v89

Five Keys to Success, according to James and Spiro: 1. Have a very clear strategy of what you want to achieve and have a business plan that reflects this. 2. Lead by example – it’s the little things that make all the difference.

4. Invest in your team. Training and grooming relationships is vital for success.

Andrew Kelly is the general manager of Public Relations Services at FC Group. FC Group is the only integrated consultancy focussing on executive recruitment, coaching & support, manuals, training, franchise development & distribution and public relationscommunications, exclusively for the franchise community and other industry sectors. If you would like to speak with Andrew about how FC Group can assist your business contact him on (03) 9533 7600 or Andrew@franchisecareers.com.au or visit www.franchisecareers.com.au.

ARE YOU LOOKING FOR SOMETHING A LITTLE BIT DIFFERENT? Exclusive franchise opportunities are available across Australia and New Zealand. This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au

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ACTION CASH LOANS PTY LTD 10 Gnarr Street, Lake Wendouree, VIC 3350 Ph: 03 5339 9599 Fax: 03 5339 1013 Email: Richard@actioncashloans.com.au Website: www.actioncashloans.com.au ALLSAFE ENERGY EFFICIENT PRODUCTS Head office – 56 Pickering Street, Enoggera QLD 4051 Ph: 07 3855 8733 Fax: 07 3354 1196 Mobile: 0428 255 723 Email: d.j@all-safe.com.au Website: www.franchise.all-safe.com.au

NATURE OF BUSINESS CREDIT PROVIDER OF SMALL LOANS

OUTLETS

ASSOC MEMBER

AUSSIE MORTGAGE MASTERS U2/11 Caloundra Rd, Clarkson WA 6030 Ph: 1300 666 186 Fax: 08 9407 9699 Email: admin@beatthebanks.com.au Website: www.beatthebanks.com.au

MORTGAGE BROKING FRANCHISE

5

Finance Brokers Association of Australia (FBAA)

B & S MOBILE SHARPENING SERVICES Melbourne, VIC Ph: 03 9703 1135 Email: info@ifranchiseyou.com.au Website: www.bssharp.com.au

MOBILE SHARPENING SERVICE

18 areas

-

$60,000 + GST

$36,000, Country areas only

CERAMIC TILE RETAIL AND TRADE

80

Franchise Council of Australia / Australian Tile Council

Not disclosed

Not disclosed

REFRESHING BUSINESS AND STRATEGIC PLANS

2

Franchise Council of Australia

$32,500 (excl GST)

$45,000 (excl GST)

ROAST GRILL & CARVERY

31

FCA

POA

POA

ONE COMPANY – ONE SOLUTION

8x national franchise brands represented

-

-

$50,000 From $125,000 + GST

BEAUMONT TILES 39 Kerry Road, Archerfield QLD 4108 Ph: 0418 239 875 Fax: 07 3216 7021 Email: tdixon@tile.com.au Website: www.tile.com.au BIG PADDLE COMPANY PO Box 3152, Tuggerah NSW 2259 Ph: 02 9634 4552 Fax: 02 4333 8097 Email: mark@bigpaddleco.com.au Website: www.bigpaddleco.com.au BUCKING BULL 15 Garden City Office Park, 2404 Logan Road, Eight Mile Plains QLD 4113 Ph: 07 3423 0555 Fax: 07 3423 0600 Email: franchise@buckingbull.net Website: www.buckingbull.net BUSINESS DEVELOPMENT COMPANY Suite 37, Building 4, 195 Wellington Road, Clayton VIC 3168 Ph: 1300 534 470 Fax: 03 9562 0067 Email: enquiries@bdcaus.com Website: www.bdcaus.com CAFE2U Unit 1/ Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: franchises@cafe2u.com.au Website: www.cafe2u.com.au

MOBILE COFFEE VANS

150+

FCA, IFA

Initial Fee Included in Purchase Price

CARMEN STEFFENS Shop 1B, 460 Stirling Hwy, Peppermint Grove WA 6011 Ph: 08 9284 5560 Fax: 08 9284 6822 Mobile: 0411 720 253 Email: franchise@carmensteffens.net.au Website: www.carmensteffens.com

RETAIL OF SHOES AND HANDBAGS

167 worldwide

FCA

US$ 50,000

AU$ 250,000

REAL ESTATE AUSTRALIA WIDE

30

-

$18,000 + GST

Minimal ongoing expenses

CATERING EQUIPMENT SUPPLIER

Nil

Nil

Nil

Nil

CUPA NUTZ Klemms Business Brokers, 551 Glenferrie Road, Hawthorn East, VIC 3123 Ph: 0425 838 800 Fax: 03 9819 1816 Email: ccrawford@klemms.com.au Website: www.cupanutz.com.au

HOT NUT VENDING

160

-

$19,900

$79,900 plus gst

DAISY DRY CLEANING 130 Rouse Street, Port Melbourne VIC 3207 Ph: 03 9646 0286 Fax: 03 9507 2456 Email: paul.littmann@gmail.com Website: www.daisy.net.au

WORLD’S GREENEST DRY CLEANER

1

FCA, Green Cleaners Council

$45,000

$145,000

DOCUMENT MANAGEMENT SOLUTIONS Ph: 0418 769939 Email: Richard@documentsolutions.com.au Website: www.documentsolutions.com.au

RECORDS MANAGEMENT, ARCHIVING SERVICE

-

-

POA

$50,000

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: julie@dusterdollies.com.au Website: www.dusterdollies.com.au

HOMEBASED MANAGEMENT FRANCHISE

11

FCA

$22,500

$50K

ECO PEST CONTROL Unit 1, 813 South Road, Clarence Gardens SA 5039 Ph: 08 8354 0470 Fax: 08 8354 0570 Email: info@ecopestcontrol.com.au Website: www.ecopestcontrol.com.au

ECO FRIENDLY PEST MANAGEMENT SERVICES

1

FCA

$20,000 $50,000

$100,000

$22,000

$200,000 - $300,000

changing places REAL ESTATE Head Office: 294 Kings Way, South Melbourne VIC Ph: 1300 130 998 Fax: 03 9686 8881 Email: sales@changingplaces.com.au Website: www.changing places.com.au COMMERCIAL FOOD MACHINERY 1418a Centre Road, Clayton VIC 3168 Ph: 03 9543 1611 Fax: 03 9543 1682 Email: scottg@cfmvic.com.au Website: www.cfmvic.com.au

ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: mhaydar@ellabache.com.au Website: www.ellabache.com.au ESSENTIAL BEAUTY 10 Chapel Street Norwood SA 5067 Ph: (08) 8132 1549 Fax: (08) 8362 7588 Email: info@essentialbeauty.com.au Website: www.essentialbeauty.com.au

SKIN CARE, BEAUTY INDUSTRY

150 Franchise Council Nationally of Australia (FCA)

BEAUTY SALON SERVICES

40

FCA

$25,000 plus GST

$250,000 plus GST

EZYACCOUNTS Corporate Centre One, Level 15, 2 Corporate Court, Bundall, QLD 4217 Ph: 0410 465 884 Email: oliver.hunt@ezyaccounts.com Website: www.ezyaccounts.com

CLOUD BUSINESS SOLUTIONS INC. PAYROLL & BOOKKEEPING

5

-

Two levels $15,000 & $30,000

$15,000 or $30,000

FANCY FILLINGS Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4400 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.fancyfillings.com.au

FAST, FRESH, GOURMET, CONVENIENCE FOODS

27

-

$50,000

$250,000 - $350,000

FASTWAY COURIERS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: fso@fastway.com.au Website: www.fastway.com.au

COURIER SERVICE

611

FCA & FANZ

From $20K

From $25K

FERGUSON PLARRE BAKEHOUSES 35 Harrisk Road Keilor Park VIC Ph: 03 9336 3200 Fax: 03 9336 3266 Email: franchising@fergusonplarre.com.au Website: www.fergusonplarre.com.au

RETAIL FOOD OUTLET

49

FCA

-

From $200,000 + GST

RETAIL OF ICE CREAM, WAFFLES, COFFEES & MORE

15

FCA

$35,000

$250,000

NEW HOME BUILDING FRANCHISE

105

HIA

$75,000 $150,000

$100,000 - $250,000

REAL ESTATE SALES

38

FCA

$110,000

$150,000

RECRUITMENT

Currently 1. Anticipate 5-6 per state

-

$11,500 plus GST

$34,000 plus GST

HAIRCARE & BEAUTY RETAIL & SERVICES

125

Franchise Council of Australia

$66,000 + GST

$350,000 - $500,000

INDEPENDENT PROPERTY INSPECTIONS 1/38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 17 88 22 Fax: 03 9375 7769 Email: info@ipi.net.au Website: www.ipi.net.au

INDEPENDENT PROPERTY INSPECTIONS

14

FCA, MBA, HIA

$55,000 + GST

$75,000 + GST

i-FRANCHISE-YOU Melbourne Ph: 03 9703 1135 Fax: 03 9703 1141 Email: info@ifranchiseyou.com.au Website: www.ifranchiseyou.com.au/for-sale.html

CONSULTANCY FRANCHISE

1

-

$30,000 + GST

$30,000 + GST

in.cube8r gallery 321 Smith Street, Fitzroy VIC 3065 Ph: 0402 286 076 Email: info@incube8r.com.au Website: www.incube8r.com.au

ARTS RETAIL – HANDMADE

2

FCA

AU $40,000

AU $100,000

JANI-KING AUSTRALASIA Suite 21, Princeton Court No 3, 13 Princeton Street, Kenmore QLD 4069 Ph: 07 3878 5677 Fax: 07 3878 5066 Email: cleanup@janiking.com.au Website: www.janiking.com.au

FRANCHISED COMMERCIAL CLEANING SERVICES

1,300 Across Australia & NZ

FCA & FANZ

-

Starting From $13,700 Ex GST

COMPUTER REPAIRS, SALES & CONSULTING

70

Jims Group Is an FCA Member

$18,700

$20,000-$50,000

JUMPING CASTLE DELIVERY & INSTALLATION

35

IFA, AALARA, IAAPA

POA

FROM $35K

GELARE CAFÉ 3/26 Bowen Street, Kardinya, WA 6163 Ph: +61 8 9331 1788 Fax: +61 8 9331 1711 Email: info@gelare.com Website: www.gelare.com GJ GARDNER HOMES PO Box 1215 Mooloolaba QLD 4557 Ph: 07 5444 6555 Fax: 07 5444 3999 Email: darren@gjgardner.com.au Website: www.gjgardner.com.au GO GECKO PROPERTY SALES 2/34 Navigator Way, Hendra QLD 4011 Ph: 1300 FRANCHISE Email: kevin@franchiseselection.com.au Website: www.gogeckofranchise.com.au GRACE WEBSTER RECRUITMENT PO Box 4078, Norwood SA 5067 Ph: 08 8333 1544 Fax: 08 8333 1544 Email: admin@gracewebster.com.au Website: www.gracewebster.com.au HAIRHOUSE WAREHOUSE Level 1, 58-62 Jackson Court, East Doncaster VIC 3109 Ph: 03 9234 2200 Fax: 03 9848 7406 Email: franchising@hairhousewarehouse.com.au Website: www.hairhousewarehouse.com.au

JIM’S COMPUTER SERVICES C/- Jim’s Ph: 131 546 Fax: 03 8610 1226 Email: enquiries@jimscomputerservices.com Website: www.jimscomputerservices.com JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: franchisesales@partycastles.com Website: www.partycastles.com.au JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 02 9527 5444 Fax: 02 9527 5144 Email: chiree@justcuts.com Website: www.justcuts.com KOALAKRANE 360 Marine Parade, Labrador QLD 4215 Ph: 07 5532 6605 Email: rick@koalakrane.com.au Website: www.koalakrane.com.au VENDING LOCATIONS AUSTRALIA PTY LTD Level 56, 19-29 Martin Place, Sydney NSW 2000 Ph: 1800 686 997 Fax: 02 8569 0901 Email: sales@magazinevending.com.au Website: www.magazinevending.com.au MAN WHAT A FUSS 17 McKillop Street, Melbourne 3000 Ph: 07 5520 4166 Fax: 07 5520 4177 Email: lookgood@manwhatafuss.com Website: www.manwhatafuss.com

HAIRDRESSING

154 Salons

FCA

$35K

$160K-$240K

SPORTS ENTERTAINMENT CRANE MACHINE

6 Australia, 50 New Zealand

-

$7,500

$35,000

MAGAZINE VENDING

50

None

$35,000 per machine

$35,000

MEN’S SALON AND SPA

1

-

$50,000

$260,000

127


FRANCHISE LISTINGS FRANCHISE

INITIAL FEE

MIN INVEST

FCA, Property Council of Australia, Green Council of Australia

FROM $12,500 + GST

$12,500 + GST

EMERGENCY REPAIRS TO HYDRAULIC HOSE

8 Service Centres / 25 Van Operators

-

Service Centre: $40,000 / Van Operator: $5,000

Depends! Ask us!

A HEALTHY NAILBAR FRANCHISE

0

FCA

$40,000

$180,000

FLAME-GRILLED PERI-PERI CHICKEN RESTAURANTS

200

FCA

$45,000 + GST

$380,000 - $450,000 + GST

NANOTEK (BY ECOWASH MOBILE) Unit 23, 5B Curtis Road, Mulgrave NSW Ph: 1800 626 683 Fax: 02 8572 9457 Email: franchises@mynanotek.com Website: www.mynanotek.com

MOBILE CAR CLEANING & DETAILING

50 In Australia (140 globally)

FCA, Smart Approved Watermark

$37,400 (exc GST)

$45,000 (exc GST)

NATRAD 40 Overseas Drive Noble Park VIC 3174 Ph: 03 9795 1255 Fax: 03 9795 0807 Email: haydn.roberts@natrad.com.au Website: www.natrad.com.au

AUTOMOTIVE RADIATORS AND AIR CONDITIONING

80

FCA, AAAA, VASA

$10,000

Conversion of existing business $30,000 – New site or purchase varies

‘YES’ OPTUS SHOP 1 Lyonpark Road, Macquarie Park NSW 2113 Ph: (02) 8082 9271 Email: yesoptusfranchise@optus.com.au Website: www.optus.com.au/owfranchise

TELECOMMUNICATIONS RETAIL PROVIDER

217

Franchise Council of Australia

$10,000

$250,000

RETAIL PACKAGING & FREIGHT SERVICE CENTRES

110

FCA

-

$210K

POOL SERVICES

250

FCA, FANZ

$45,000 INC. GST

$93,950 INC. GST

PRICE ATTACK 12 Thompson Street, Bowen Hills QLD 4006 Phone: 1300 854 484 Fax: 07 3216 1717 Email: franchising@priceattack.com.au Website: www.priceattack.com.au

PROFESSIONAL HAIRCARE RETAILERS AND SALON

128

FCA

$50,000 Plus GST

$400,000

PROARCH PODIATRY 488 Mulgrave Road, Earlville QLD 4870 Ph: 0438 247 480 Fax: 07 4036 4099 Email: len@finnfranchising.com.au Website: www.proarch.com.au

PODIATRY

5

N/A

$38,000 + GST

$120,000

FAST, FRESH, 100% HEALTHY FOOD

32

-

$50,000

$250,000 - $350,000

REAL ESTATE INVESTAR PO Box 4144, Ashmore Plaza LPO, QLD 4214 Australia Website: www.realestateinvestar.com.au/franchise

REAL ESTATE INVESTMENT ONLINE TOOLS

22

FCA (application pending)

$65,000

$25,000

RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8757 Email: gary.glen@red-rooster.com.au Website: www.redrooster.com.au

FAST FOOD OVEN ROASTED CHICKEN

370+

FCA

$40K

$350K+

RP VENDING SYSTEMS 1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: sales@rpvending.com.au Website: www.rpvending.com.au

VENDING MACHINE BUSINESS OPPORTUNITY

N/A

AAVA

N/A

$9,000.00

RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: sales@ryco.com.au Website: www.ryco.com.au

HYDRAULIC MOBILE CONNECTOR SPECIALISTS

46

FCA – Franchise Council of Australia

POA

POA

SHERPA GROUP 10a Unley Road, Unley SA 5061 Offices in Adelaide, Sydney, Perth Ph: 08 8272 8488 Fax: 08 8121 1835 Email: info@sherpagroup.com.au Website: www.sherpagroup.com.au

FRANCHISING, LICENSING, BUSINESS DEVELOPMENT CONSULTANCY

Variety available

FCA

From $30,000 $500,000

-

SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email:jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

SELLING HIGH QUALITY AUSTRALIAN MATTRESSES

38

FCA

$15,000

$100,000

Energy Assessments and Carbon Management

4

ABSA

$6,000

$10,000

BUSINESS COACHING

15

-

$20,000 + GST

$20,000 + GST + SUC

24 HOUR FITNESS FRANCHISE

8

FCA, FANZ

$35,000

$400,000 inc. Equip. Leasing

MOBILE TOOL STORES

150

FCA

$40K

From $80K

BEDDING RETAILER

71

Franchise Council of Australia

$50,000

$500,000-$700,000 (BASED ON GREENFIELD SITE. INCLUDES FIT OUT AND STOCK)

SOLOMONS FLOORING Lot 2, Village Court, Mulgrave VIC 3170 Ph: 03 9561 6333 Fax: 03 9561 6904 Email: grant.miles@solomons.com.au Website: www.solomons.com.au

RETAIL FLOORCOVERINGS

72

FCA

$75,000

$130,000

SOUTHERN CROSS CHAUFFEUR DRIVE 348 Arden Street, Kensington VIC 3031 Ph: (03) 9371 2601 Fax: (03) 9371 2627 Email: john@vha.com.au Website: www.vha.com.au

CHAUFFEURED CAR SERVICE

40

-

$15,000 + GST

$120,000 + GST

SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: spraypave@senet.com.au Website: www.spraypave.com

SAFETY & DECORATING TO ALL INSIDE & OUTSIDE CONCRETE

80

-

$20,000 (Licence Only)

75 P/W $90,000 (Inc. GST)

MASTERCARE FRANCHISING PO Box 340, Lane Cove NSW 2066 Ph: 1300 663 843 Fax: 02 9429 6299 Email: mastercare@mastercare.com.au Website: www.mastercare.com.au MOBILE HOSE FIXERS 11 Lear Jet Drive, Caboolture QLD 4510 Ph: 1300 654 782 Fax: 07 5428 1311 Email: don@mobilehosefixers.com Website: www.mobilehosefixers.com NAILSNOW.COM.AU PO Box 1047, Hyde Park, Castletown, QLD 4812 Ph: 07 4721 1966 Email: info@nailsnow.com.au Website: www.nailsnow.com.au NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: info@quantumconsulting.com.au Website: www.nandos.com.au

PACK & SEND Unit 6, 43 Heathcote Road, Moorebank NSW 2170 Ph: 02 9822 5622 Fax: 02 9822 5677 Email: martin.losurdo@packsend.com.au Website: www.packsend.com.au POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: admin@poolwerx.com.au Website: www.poolwerx.com

PURE & NATURAL Level 5, 492 St Kilda Road, Melbourne VIC 3004 Ph: 03 9856 4460 Fax: 03 9856 4401 Email: peter@pnfm.com.au Website: www.purenat.com

SMALL BUSINESS ENERGY ASSESSMENTS First Avenue, Innovation House, Mawson Lakes, SA, 5095 Ph: 08 8260 8211 Fax: 08 8260 8100 Email: tony@sustainabledirections.com.au Website: www.sustainabledirections.com.au SMALL FISH BUSINESS COACHING Suite 4, 17 Lawson Street, Byron Bay NSW 2481 Ph: 1300 977 249 or 02 6680 8036 Fax: 1800 198 897 Email: franchising@smallfish.com.au Website: www.smallfish.com.au SNAP FITNESS AUSTRALIA PO Box 3753, Burleigh Town, QLD 4220 Ph: +61 430 604 966 Email: rbarker@snapfitness.com Website: www.snapfitness.com.au SNAP-ON TOOLS (AUSTRALIA) PTY LTD PO Box 663, Seven Hills NSW 1730 Ph: 1800 762 766 Fax: 02 9624 2445 Email: nicholas.hudson@snapon.com Website: www.snaponfranchise.com.au SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: loreenac@snooze.com.au Website: www.snooze.com.au

STACKS OF SNACKS PO Box 1418, Buddina QLD 4575 Ph: 1800 899 000 Fax: 1300 137 751 Email: len@stacksofsnacks.com.au Website: www.stacksofsnacks.com.au STAIN BUSTERS CLEANING SYSTEMS 143 Langdon Avenue, Wanniassa ACT 2903 Ph: 1300 0 78246 Fax: 02 62312111 Email: admin@stainbusters.com.au Website: www.stainbusters.com.au STEAMATIC 23 Jarrah Drive, Braeside VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: mkauiers@steamatic.com.au Website: www.steamatic.com.au STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: franchisesales@stufflers.com Website: www.stufflers.com THE Shed Company Franchising 6/62 Siganto Drive, Helensvale QLD 4212 Ph: 07 5665 9666 Fax: 07 5665 9777 Email: info@theshedcompany.com.au Website: www.theshedcompany.com.au TOP SNAP Suite D, 9 Crane Crescent, Mosman NSW 2088 Ph: 02 9969 5832 or Rob Watkin on 0414217019 Email: franchise@topsnap.com Website: www.topsnap.com

OUTLETS National

ASSOC MEMBER

WORKPLACE BASED SNACK FOOD SALES

41

FCA

$20,000 (Inc. GST)

CLEANING INDUSTRY FRANCHISE

39

FCA

$35,000+GST

From $80K

RESTORATION CLEANING

16

FCA, NUCCA

FROM $20,000

FROM $30,000

MOBILE BEAR MAKING PARTIES

3

N/A

$35,000 including 8 machines

<$42,000

29

Member of the Franchise Council of Australia

$25,000

$45,000

-

$39,000 + GST + Equipment

$55,000

FCA

$45K

$250K+ Food Court $375K+ Dine-in Cafe

STEEL BUILDINGS SALES AND INSTALLATION

PROFESSIONAL PROPERTY PHOTOGRAPHY FRANCHISE

23

TRIOS FOOD GROUP Level 1, Suite 1, 902 Mt Alexander Road, Essendon VIC 3040 Ph: 03 9370 5833 Fax: 03 9326 0543 Email: david.elia@trios.com.au Website: www.trios.com.au

AUSTRALIA’S LEADING WRAP 14 in Aust. + 10 International FRANCHISE

UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1680 Fax: 03 9413 1401 Email: franchiseinfo@unitedpetroleum.com.au Website: www.unitedpetroleum.com.au

PETROL AND CONVENIENCE RETAILER

240+ outlets Australia wide

FCA

$145,000

$400,000

WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph - AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: syoung@wet-seal.ws Website: www.wet-seal.net

SUPPLY & INSTALLATION OF WATERPROOFING & UNDERFLOOR HEATING SYSTEMS

58 in Australia, 10 in NZ

FCA, FANZ, HIA, MBA

$43K + GST

$43K + GST

CASUAL DINING RESTAURANT

2

-

$50,000

$300,000

REAL ESTATE SALES, MANAGEMENT, INVESTMENT & DEVELOPMENT

13

REIQ

NONE

$50,000

HIGH QUALITY COFFEE FRANCHISE

43

FCA MEMBER

From $50,000

$350,000 (VARIES DEPENDENT ON SITE-KIOSK, SHOP AND DRIVE THRU)

WILD CAKTUS 84 Yarrara Road, Pennant Hills, NSW 2120 Ph: 02 9484 6066 Email: franchise@wildcaktus.com.au Website: www.wildcaktus.com.au YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: coo@yong.com.au Website: www.yong.com.au ZARRAFFA’S COFFEE 1/54 Siganto Drive, Helensvale, QLD 4210 Ph: 07 5500 0800 Fax: 07 5500 0900 Email: franchise@zarraffas.com Website: www.zarraffas.com

128

NATURE OF BUSINESS COMMERCIAL CLEANING CONTRACTOR


A-Z FRANCHISE DIRECTORY

Action Cash Loans Concept: Financial Services network for small cash loans, addressing the never ending demand for quick & easy cash between $500-$2,000 and on terms of repayments over 6 -12 months from an office or mobile – home based business. Territory: Nationwide. Training Provided: Ongoing, weekly training, and business development, including 1-2 weeks induction (as required). Marketing Support: Advertising, marketing, branding and customer support, with control systems to build up your client base and ensure

ALLSAFE Be part of the fastest growing industry on the planet.

90% of your clients return time and again. Agreement Term: 10 years plus (Options). Number Of Branches: Eleven. Investment Required: $32,000 franchise fee plus your own investment lending capital from $80,000. Business Established: 2004. Franchising Commenced: 2006. Qualifications Required: Professional outlook, sales or customer service skills will be advantageous. Contact: Richard Moorman Ph: 03 5339 1012, Mob: 0409 954 611 or visit www.actioncashfranchise.com.au

with the installation of such gives the impression of a ‘one stop’ energy efficiency shop.

Its on everyone’s lips… people want to know how they can save on energy costs and also reduce their impact on the environment.

AllSafe stores become energy efficiency professionals when it comes to making the home more energy efficient.

We are looking for franchisees who wish to be part of a secure and rapidly growing group of likeminded business owners.

The Franchise system has been developed with the help of DC Strategy and are now making this future proof opportunity available Australia wide.

AllSafe Energy Efficient products believe that its concept of offering people expert advice, product options to suit both price and personal choice along

For Franchisee information contact David Jordan on (07) 3855 8733 or 0428 ALLSAFE (255 723) or visit www.all-safe.com.au and click the Franchise link.

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2003. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $2,000 per week an ATS franchise may be just the opportunity for you. For further information please contact Kim Davies, Franchise Development Manager on 1300 287 669 or visit www.appliancetaggingservices.com.au

AUSSIE FARMERS DIRECT

• guaranteed customer base

In the tradition of the milkman, Aussie Farmers Direct delivers fresh, 100% Australian products direct to our customers’ doors. We have over 170 franchises delivering to approximately 80,000 customers in Melbourne, Sydney, Brisbane, Perth and Canberra.

• total backend support (ordering, stock control, customer care, etc)

By using local producers and a more direct supply chain we support Aussie growers. And the broad appeal of our convenient home delivery service provides excellent growth opportunities for our Franchisees.

• exclusive territory

Our constantly expanding range includes milk and bread, fruit and vegetables and farm fresh meat. As an Aussie Farmers Direct franchisee you’ll enjoy:

• full marketing support • flexible working hours (avg 25-30 per week) About you Our franchisees are of all ages and come from all sorts of backgrounds. We are looking for Franchisees with a passion for old style customer service, supporting Aussie products and developing their own business. Email enquiries to: devinkilian@aussiefarmers.com.au or call: 03 9015 9144.

AUSSIE MORTGAGE MASTERS INVEST IN A BUSINESS WITH GUARANTEED INCOME!! A business where the Banks pay us. (When they say your cheque is in the mail – IT REALLY IS!) You get paid every month for loans you have settled with them. EARN A 6 FIGURE INCOME –

It is possible to earn a 6 figure income, working on your own or with only one PA, no commercial premises and minimal overheads offering your clients; homeloans, investment loans, equipment finance, business loans, motor vehicle finance, first home owner loans, low documentation loans, personal insurance and much more - all of which pay very generous commissions.

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A-Z FRANCHISE DIRECTORY B&S

BI M O LE

PENI

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AR

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B&S

B&S MOBILE SHARPENING “The Sharpest Franchise Around”

B & S Mobile Sharpening is proudly Australian owned. It was established in 1994 and is the market leader in mobile sharpening in Australia today. With the ever increasing cost of living many people are looking to self employment. There are however few business models that enable you to start with a modest outlay. We are looking for motivated people from all over Australia to participate in the company’s national expansion. Candidates should be people who want to

&S BBEAUMONT TILES

Mob i

ing

and bathroomware!

en

Sharp le are Australia’s Beaumont Tiles favourite place for tiles We also happen to think that ceramic tiles are pretty cool. We are definitely not an ‘average’, ‘corporate’, ‘franchised’ business. We are proudly unique in what we do and how we do it. This doesn’t mean that we do weird things. It simply means that we have held firmly to certain principles. We are still family owned and managed. We believe in honesty and integrity.

BIG PADDLE COMPANY We are seeking experienced successful business people who want to take control of their next career by utilising what they developed in their previous one. We provide a business consulting model that enables exceptional business people to tailor their income to their lifestyle; matching efforts to rewards. The Opportunity To work with a business consulting model that allows wise and experienced business people to work with business owners and refresh their business plans. Our goal is to provide good business with an improved framework to move forward through honesty, objectivity,

We will show you how to build and maintain an excellent business model with high profit and returns. We also provide full training and guidance as well as on-going support with our proven business model. Our business has been designed to offer unmatched business potential and professional services. The rewards of running your own business with our support can be exceptional. For further information call 03 9703 1135 or visit www.bssharp.com.au

We value our staff and we believe in a fair go for all. We have around 80 stores in SA, Queensland, Victoria and New South Wales. 40 are company owned and managed (we call them corporate) and the others are franchised. There is no, ‘us’ and ‘them’ at Beaumonts because whatever we do is for the benefit of all. We all share the same systems, product, price structure, infrastructure and marketing. For the full story contact Trevor Dixon tdixon@tile.com.au or ph 0418 239 875 www.tile.com.au

experience and know-how. Skills & Orientation Our franchisees (Agitators) will already have significant business skills. Our orientation and integration programme of 50 hours delivers an understanding of The Big Paddle Company’s back office system that covers everything from business development, template management, through to the integrated accounting and billing package. Our system delivers the infrastructure that allows our Agitators to focus on their client relationships and also benefit from engagement with like-minded professionals. Areas Available Throughout Australia and New Zealand Contact: mark@bigpaddleco.com.au or 02 9634 4552

BUCKING BULL



A stunning, money making business that’s in great demand. Bucking Bull is a cut above other food franchises. The franchise model provides franchise owners with a first class business run on best practise principles – no exception.

Franchise owners and staff are trained in every aspect of the business from day one, then coached and supported continuously as the business grows

 ith breakfast, lunch, dinner and snack menus, the W hugely popular product range entices customers all day. S tores are located where customers pass by all day in the busy foodcourts of major shopping centres.

Business Development Company The Business Development Company is a specialist in recruitment, selection and business sales offering a wide range of premium services nationally to franchisors, franchisees, retailers and business owners. BDC represent a wide range of quality and trusted brands providing a large selection of franchise choices nationwide enabling them to present you with comprehensive information on a variety of flexible business models at various locations. Their qualified Franchise Business Managers are able to spend quality

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vastly improve their lifestyle as well as take control of their financial future.

Strong branding, stylish marketing material and ongoing coaching provides franchise owners with the tools to grow their business Bucking Bull is on the rampage across Australia and is seeking enthusiastic franchise owners for new stores Call 07 3423 0555 or visit us at www.buckingbull.net

time talking to you about the type of business that is compatible with your work / life balance and ambitions. BDC represent some of Australia’s best brands including Bakers Delight, Nanotek by Ecowash, Hudsons Coffee, Mortgage Choice, Cookie Man, Baskin Robbins, Starshots Glamour Photography, Telstra T-Life, Pure Protect Mobile Hygiene, Sportsco, Healthy Habbits and MBE Business Service Centres. For further information on BDC services or any of these franchise opportunities contact Jeff on 1300 534 470 or 03 8562 7777 or www.bdcaus.com


CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 150 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

Carmen Steffens Carmen Steffens is one of the world’s fastest-growing brands in the fashion industry. Carmen Steffens’ high quality, handcrafted products deliver a level of exclusivity, beauty and unique Brazilian style which can be found in no other brand. Founded in 1993, Carmen Steffens has 167 stores across 11 countries worldwide offering a captivating retail experience to discriminating customers, who are style conscious, brand savvy and enjoy being noticed. Carmen Steffens’ successful business model is tested

CHANGINGPLACES Since entering the market in 2001, changingplaces flat fee commission structure has revolutionised the real estate industry, challenging traditional practices and placing consumers before commissions. changingplaces was established by one of Australia’s leading real estate agents, Cameron Fisher, and now with over 30 Area Specialists providing millions of dollars in savings in commissions for property sellers across Australia, changingplaces is looking for more operators to run their own successful real estate business.

COMMERCIAL FOOD MACHINERY Established in 1994, Commercial Food Machinery VIC Pty Ltd is Australia’s leading supplier of commercial catering equipment to the hospitality industry. CFM is a one-stop-shop that supplies a vast array of products including cooking equipment, refrigeration, stainless steel, cutlery, crockery and table top accessories. CFM prides itself in supplying the world’s leading brands and also offers tailored custom made solutions for all needs. Our huge two level showroom offers a wide selection for restaurants, food chains and cafes.

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact Alan Biddle - General Manager Sales 1300 Cafe2U (1300 223 328) www.cafe2u.com.au

and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training including development of a business plan and a specific spreadsheet of investment for your city and a real location opportunity: The franchise fee depends on the location and the necessary changes it needs to adapt it into Carmen Steffens standards. For further information about owning a Carmen Steffens franchise in Australia contact Fernando de Geus on 0411 720 253 or email franchise@carmensteffens.net.au.

Our agents know the markets in which they operate intimately and they work closely with their customers to ensure that they get the best possible price for their property. Exciting opportunities are available across Australia for self-motivated individuals to run their own low cost business with high rewards and the freedom of flexible hours, full or part time. Real Estate experience is NOT necessary. Call 1300 130 998 to find out more or visit www.changingplaces.com.au .

At CFM, we ensure that customers receive unsurpassed pre and after sales service. We pride ourselves in the fact that not only we distribute quality catering equipment, but also manufacture and import. In the years that have passed, we have developed a clear understanding of our customers needs and apply our extensive product knowledge for the efficient design of cooking, preparation, and front display areas. Contact Scott Giannuzzi on 03 9543 1611 or email scottg@cfmvic.com.au www.cfmvic.com.au

Cupa Nutz Cupa Nutz is a unique Vending Business Opportunity undergoing rapid expansion across Australia. Offering the added protection of Exclusive Licenced Territories and zero on-going Franchise Fees this is a highly attractive Vending Business offering, with a proven and successful track record. Factor in the expected lucrative vending margins this is a very profitable business, proving highly popular both in Australia and New Zealand. Becoming a Territory owner ensures you benefit from the company’s rapid expansion,

reaping the capital gain as the brand rolls out across the country. Fantastic value for the customer, serving hot roasted, salted nuts in a bar, pub, club environment and also the workplace. Who doesn’t love this healthy snack alternative. Contact our Nationwide Sales Manager : Colin Crawford, mob : 0425 838 800 or email : ccrawford@klemms.com.au Web : www.cupanutz.com.au

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DAISY DRY CLEANING Daisy is the first and only dry cleaning company to achieve the 5 leaf rating from the international Green Cleaner’s Council, an. independently audited organisation that aims to help cleaning companies, worldwide, achieve environmental sustainability. Daisy is also the world’s first and only carbon neutral dry cleaner. Ordinary dry cleaners clean your clothes using perchloroethylene, a powerful chemical (with a powerful smell) that can be harmful to you and the environment. Daisy uses an advanced wet-cleaning process that

won’t harm your clothes or our environment. Unlike traditional dry-cleaners which, due to their chemical usage and related hazards, are covered by strict Worksafe and building regulations, a Daisy outlet, due to its envirofriendly processes, can be established anywhere, in a strip or shopping centre. Now franchising, Australia-wide, Daisy provides full training and support to franchisees. For franchise enquiries call Paul on 0419 540 004 or visit daisy.net.au or daisyfranchising.com.

Document Management Solutions This is the perfect business, well that’s what we think and you probably will too after hearing the finer details of running a records management facility. If you’re interested in a business that will still keep growing regardless of the economic climate, then you’ll want to take a closer look at the unique opportunity that’s just become available at Document Management Solutions.

With refined procedures the latest marketing strategies and turn key operation your very own facility could be up and running within just a few weeks. For further information please contact Richard Harris on 0418 769939 or email richard@documentsolutions.com.au www.documentsolutions.com.au

DUSTER DOLLIES the work suitable to their family needs.

The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only.

We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare.

The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees have young school children and find the flexible hours of

For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at www.dusterdollies.com.au.

Cleaning is not a dirty word – it’s the new way to secure your financial future.

ECO PEST CONTROL Eco Pest Control offers an extensive range of services designed to have maximum impact on the target pest species and minimal impact on you, your family and the environment. Our innovative products are designed to have no adverse health effects, particularly when children, pets, and conditions such as asthma are involved. Our award-winning business is well positioned to take advantage of ever-growing consumer demand for environmentally friendly alternatives.

This, coupled with our emphasis on outstanding customer service, makes Eco Pest Control a highly attractive new opportunity in the franchise sector. The franchisee will be allocated a generous territory that will accommodate up to six vans and two office staff to deliver our unique combination of products and services. For more information please contact Gavin Hutton, Franchise Manager, on 08 8354 0470 or gavin@ecopestcontrol.com.au

Ella Baché Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.” We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand.

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Our franchise model is unique, with no royalties and no marketing fees. An attractive business opportunity is now available to existing salon owners. Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Please contact Manal Haydar for more information. E: mhaydar@ellabache.com.au P: (02) 9432 5090 www.ellabache.com.au


ESSENTIAL BEAUTY An Essential Beauty franchise offers you the opportunity to own a successful and profitable business with a lifestyle that others envy. By using our proven formula for the establishment and day-to-day operation of your salon, and participating in our proven marketing programs, you can expect to succeed in your business. Our role is to train you, show you how to do it and then provide ongoing support to ensure that the business works efficiently and profitably.

Training is not only encouraged, but essential.

Ezyaccounts

training and other ongoing support.

Participate in a market with 43% growth in 2009 and 2million potential customers for cloud business solutions and services. Uncapped earnings $60,000 to $200,000+ with residual income. Two investment levels $15,000 and $30,000.

Regional Franchisor

Service Franchise As a service franchisee you’ll be able to grow your own business under the EzyAccounts brand. You will receive support from the central national organisation, as well as from your local regional director, assisting you with all aspects of your business from client acquisition, to

Essential Beauty is established in all states of Australia and is looking for enthusiastic franchisees to participate in their proven system. For more details on this opportunity email us at info@essentialbeauty.com.au or contact Tony Maiello on 0416 147 765. Yours in good health! The team at Essential Beauty

As a regional master franchisor you’ll manage and provide support to the service franchises in your region. You’ll also play a very active role in the local management and market development of EzyAccounts. This option is only available for the right candidate, but is a very rewarding business opportunity. With some very exciting earning potentials. For further information, visit www.ezyaccounts.com, email oliver.hunt@ezyaccounts.com or call on 0410 465 884.

fancy fillings Fancy Fillings began in 1983, is Australian owned and has stores located throughout Australia. We are continuing to expand nationally and are seeking like minded people to share our passion for great customer service. There’s no better time to join this leading retail brand as a business partner as we continue to experience strong growth in new store openings. We offer a successful system selling gourmet sandwiches and fillings, juices, smoothies, roasts,

FASTWAY COURIERS For a fantastic income and lifestyle opportunity, you simply shouldn’t pass up the Fastway to becoming your own boss. Fastway Couriers was established in New Zealand in 1983 and is the world’s largest courier franchise, successfully operating in nine countries and the winner of over 40 franchising and industry awards including ‘Overall Franchise System of the Year’ four times in Australia and New Zealand. Our multi-award winning

Ferguson Plarre Bakehouses The Ferguson Plarre Bakehouses franchise model delivers a tried & trusted approach to one of the world’s oldest & most loved food options – the Bakery, delivering award winning cakes & savouries. Established in Melbourne in 1901, the business has grown via a stable recipe for success. Till this day the company remains 100% Australian family owned & operated maintaining its core values & traditions. The Franchise concept is based on simplicity whereby the daily morning delivery of freshly baked product

wraps, focaccias, chips and salads. Along with this comes the ongoing comprehensive training, support, and marketing developed over 25 years. Your success is paramount to our success! If you are keen to own your own successful business, with the support of an industry leading brand, then don’t hesitate to submit an expression of interest today by visiting our website at www.fancyfillings.com.au.

!

company now has over 1,600 franchisees and a turnover of $458 million per annum. Our Courier Franchisees offer a cost effective, reliable timetable based local, shorthaul and national courier service throughout Australia. Exclusive territories are currently available in most states of Australia and many of these come with a substantial income guarantee to get you earning a decent living from day one. For more information visit our website at www.fastway.com.au or phone 1300 FASTWAY.

presents a straightforward business solution, so the operator can concentrate on an equally important ingredient `serving the customer’. Ferguson Plarre is a 7 day a week business fixed on commercial viability & support, brand & image awareness, amazing taste & quality. The focus is to deliver an exceptional business opportunity to the franchisee whilst providing a consistent & enjoyable experience to the customer. For franchising enquires visit our website at http://www.fergusonplarre.com.au/Franchising.html or contact Anthony Ferguson 0412 424 695

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Geláre Geláre cafés specialise in super-premium ice creams, frozen yoghurts, sorbets, smoothies, waffles and coffee. Geláre ice cream is unique because it is much creamier and thicker than Italian ice cream. Free of artificial preservatives, colours, sweeteners and hydrogenated fats, Geláre ice cream is made with natural ingredients. Not fluffed with air, every tub of Geláre contains more ice cream by weight than other brands. Each store bakes its own cones and waffles, and all the products are exclusive to Geláre outlets, which are

There are currently 15 franchised outlets in Australia – mainly in Western Australia, and one in Victoria and plans to expand further into the eastern states. Geláre also has outlets in Singapore, Indonesia, Hong Kong, China and Malaysia. Geláre is seeking to answer demand by expanding its market through franchising, whilst maintaining a constant commitment to produce quality and consistency throughout the system. For further information visit www.gelare.com

g.j. gardner homes

home brand, and a great asset.

GJ Gardner Homes is a building Franchise that specialises in helping builders take their business to the next level.

Even though you are in business for yourself, you’re not by yourself. Join a network of like-minded peers running their own businesses, plus ongoing support and training from an experienced and readily accessible team.

In the top 10 in Australia, the largest residential builder in New Zealand and operating in several states in the USA, GJ Gardner Homes continues to expand by offering Franchisees a great support network, proven building management systems, a fully integrated computer program that controls all aspects of your business, professional marketing, a well marketed

Do you have a desire to be successful and take pride in your work? With limited territories left find out now why joining one of the largest franchised builders in Australia could be for you.

GO GECKO PROPERTY SALES

profitability, even at a lower fee.

JOIN THE REAL ESTATE REVOLUTION

This is a powerful format used by companies around the worlds to establish market dominance, just look at WalMart and Virgin for example.

GO GECKO is a full service Real Estate franchise rivalling the traditional system with a capped commission. Our capped commissions ensure that home sellers save money when selling their property. A GO GECKO franchise has a major advantage over their competitors with a very clear point of difference. HOW CAN WE DO IT FOR THE PRICE?!? Higher turnover and lower cost structures ensure greater

GRACE WEBSTER RECRUITMENT Run your own recruitment business.

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contemporary with architecturally designed interiors. Geláre is a federally trade-marked name which can only be used with Geláre products.

GO GECKO is recognised by BRW magazine as the fastest growing Real Estate franchise in the country! GO GECKO franchise territories are available all over Australia. For further information call 1300 FRANCHISE, email Kevin@franchiseselection.com.au or visit www.gogeckofranchise.com.au.

• Utilise industry-standard CRM software to keep you in control of your clients, candidates and referral sources.

Whether you’re an experienced recruitment professional or an expert in your particular industry with a great network, operating your own Grace Webster Recruitment franchise enables you to receive a much greater share of commissions compared to regular recruitment companies.

• Build a business you can eventually sell, cashing in on your contacts and relationships.

• Enjoy impressive back-office administrative support; including invoicing, bills and payroll. • Benefit from professional marketing and media buyingpower with reduced advertising costs.

To find out more, visit our website at www.gracewebster.com.au/info or phone the Director, Mark Wylie, on 08 83331544 or email admin@gracewebster.com.au.

HAIRHOUSE WAREHOUSE

services has proven highly successful.

The Hairhouse Warehouse concept was first developed in 1992 at Knox City Shopping Centre, Melbourne. Over the past 18 years Hairhouse Warehouse has grown to over 120 stores Australia wide and has been listed for the last 5 years in BRW as one of the fastest growing hair & beauty franchises in Australia.

Hairhouse Warehouse is embarking on an aggressive

The combination of the largest range of hair & beauty products along with professional salons and beauty

email franchising@hairhousewarehouse.com.au, or

With Grace Webster, support services are provided on a user-pays basis. You get to choose the level of support you need to build your business.

expansion plan to lead the industry in product, store locations and services. Hairhouse Warehouse plans to grow its chain nationally. For franchise enquiries please contact James on 0407 533 177, visit our website www.hairhousewarehouse.com.au


independent property inspections Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals. Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state. Independent Property Inspections franchise system is set to dominate the pre-purchase and building

i-FRANCHISE YOU i-Franchise-You is offering its unique Franchise Consultancy at an introductory price of $30,000+gst for all States. This is, we believe unique in the franchising industry. It offers the opportunity to get involved in the billion dollar franchise industry for a very low entry cost. All training is provided as well as clients to get you started, we at i-Franchise-You offer a full service to our clients, all Documentation, Websites, SEO,

inspection services market in Australia by recruiting only building professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections For more information contact Steve Miritis on 1800 17 88 22.

Site Selection, Advertising, Marketing, Potential Franchisee selection, and much, much, more. Our i-Franchise-You franchisees, can expect to make between $100k-$200k a year with the potential to earn a lot more and all for a low $30k+gst. As we like to say, ”it doesn’t get much better than that” We have been in the business for quite some time and are now looking to expand our business throughout Australia and New Zealand. www.ifranchiseyou.com.au/for-sale.html

in.cube8r gallery in.cube8r gallery was designed as a platform for emerging and new artists and designers to trial their handmade ideas and product against the general public without paying any commission on their sales. 100% of the purchase price goes back to the artist. This concept is unique, we are the only business like it under the FCA Artists working in any medium can lease out display space and glass cubicles at a small weekly cost on a 3 month term creating a vibrant and eclectic mix of quality handcrafted products which deliver a level of exclusivity, beauty and unique style that cannot be found in no other brand, shop or gallery.

Each in.cube8r can house up to 100 participants. The returns are awesome! This successful business model is tested and proven. Before initiating any commercial activity, the franchisee receives technical, operational and sales training to make them feel confident as their own boss in business for themselves, but not by themselves. Over the short 3 year period in which in.cube8r has operated, we have gained a worldwide following, just google in.cube8r! We are the one-stop-shop for all gift, accessory and selfembellishments …no commission means great value :: incube8r.com.au

JANI-KING There’s one franchise that’s literally guaranteed to have you cleaning up in no time: It’s Jani-King Commercial Cleaning which has once again ranked in the “Top 10” of Entrepreneur Magazine’s influential “Franchise 500.” Jani-King has consistently been ranked “the World’s #1 Commercial Cleaning Franchise” by Entrepreneur for over 23 years. And it’s easy to see why when for just $13,700 ex GST you can become a Jani-King Franchisee that’s backed by professional training, uniforms, systems and support.

Already more than 1,300 Jani-King Franchisees are cleaning-up across Australia and New Zealand with guaranteed customer contracts ranging from $1,000 to $20,000 per month based on the franchise plan you acquire. So clean-up with a Jani-King Franchise today. Contact us on 07 3878 5677 or email cleanup@janiking. com.au for your FREE copy of our Jani-King Franchisee Presentation on CD-Rom. www.janiking.com.au

JIM’S COMPUTER SERVICES

We don’t succeed unless our customers succeed.

Jim’s Computer Services is a Division of the Jim’s Group of Companies, specialising in providing a full range of services for business owners, home office workers, and home computer users. Franchisees can select the specific products and services that they would like to provide, not forgetting that you will have access to other Franchisees who can assist you to branch out into the other services.

Advantages to being involved in the Jim’s Computer Services Franchise system Include: • Reduced Travel • Pricing • The Jim’s Name • Training • Regional Rights • Work Guarantee System

Our goal is to work with our customers to implement solutions that enhance the efficiency and profitability of their business, and improve their every day lives.

Franchise opportunities are currently available Australia wide. Contact 131-546 to discuss your plans, email enquiries@jimscomputerservices.com or for further information go to: www.jimscomputerservices.com

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JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to there customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this great result

by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $60,000 in your first year. At this level you have a break even point of 3 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact www.partycastles.com.au or 1300 227 853

JUST CUTS You don’t need to be a hairdresser to be part of the largest hairdressing network in the Southern Hemisphere. With over 150 Salons servicing 60,000 clients a week, Just Cuts™ offers you full training and ongoing support.

provided by an experienced team of professionals that work with you to build your business. The Just Cuts™ business model suits multiple site ownership, and with 44% of our franchisees owning more than one outlet, you have the opportunity to grow your own network.

This is a unique business opportunity with a fixed, flat fee royalty, and also includes a comprehensive retail component. Full training and ongoing support is

Contact Chiree Craig for more information 1800 334 498

KOALAKRANE

Koalakrane is a part time business with very flexible hours and is ideal for a person of any age, with no experience required. The two main roles are to look after machines and to source new locations as required.

Koalakrane is a system in which franchisees operate their own amusement crane machines on businesses in their exclusive territory. TM

Franchisees are supported with prize supply, business development and technical support by the franchisor. Koalakrane has a focus on using popular sporting brands as prizes such as NRL, AFL as well as the latest move releases and cartoon toys.

www.justcuts.com

There are 3 investment categories depending on the size of your hometown $32 500, $65 000 or $97 500. All enquiries to Rick Garrity on 0427 888 635 or www.koalakrane.com.au

Magazine Vending Magazine Vending provides innovative magazine vending machines, which, to date, have been unavailable to anyone else in Australia. The machines take cash and credit card. Magazine Vending, features a high profile Magazine portfolio of more than 60 Australian titles including established favourites such as FHM, Ralph, Zoo, Cleo, Woman’s Day, Cosmopolitan, Dolly, NW and Top Gear. Magazine Vending provides ongoing support to all distributors including locating top locations, follow up and support with ordering stock, and the ongoing administration to make sure clients gain maximum return.

MAN, WHAT A FUSS! Men now have their own….. exclusive Salon and Spa for men catering specifically for every area of the ever growing body & soul male market. So why Fuss?  We have a Unique Market Position in a Growing Male Market.  We have Experienced Franchise Systems.  We put People Before profit, Because “We care”!

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Magazine Vending also arrange a complete logistical solution making this business easy to operate. The company supplies stock at no cost, and you may return any unsold stock at no cost to the distributor. Magazine Vending has packages to suit different levels of investment from those just looking to start out with one or two machines to more serious operators looking to place hundreds of units. To receive more information please contact sales@magazinevending.com.au

The sad news is we have a limited number of Territories available. For all franchise enquiries please contact : Kate Allen Franchise Manager, M: 0417 007 560 P: 07 5520 4166 Email: kate@manwhatafuss.com: Man What a Fuss salon & spa 17 McKillop Street , Melbourne 3000. w: www.manwhatafuss.com


MASTERCARE FRANCHISING

• Access to a healthy and growing national client base

Work for yourself, not by yourself! Becoming a franchisee is the first serious step on your journey towards being your own boss and controlling your future. Mastercare is a national cleaning contractor with more than 40 years’ experience. We are committed to ensuring our franchisees work for themselves, not by themselves.

• Excellent ongoing training and support, and • The opportunity to tailor your business to your lifestyle. We also have a team of passionate Sales & Marketing professionals whose sole mission is to identify and create new business opportunities. Our franchisees don’t have to knock on doors to grow their business, and they do not have to cold-call. Ever. Not unless they want to, of course!

Benefits include: • A well-known and trusted brand • An affordable financial investment

For more information, call us today on 1300 663 843 or visit www.mastercare.com.au

MOBILE HOSEFIXERS

• A great lifestyle and work/life balance

Mobile HoseFixers offer a 24 hour / 7 day emergency hydraulic hose breakdown service to industry. We currently have 7 Service Centres and 25 Van Operators with plans to expand nationally. Do you want a business opportunity that offers the following benefits: • Be your own boss • Rewards for your efforts • Ongoing support • Growing exposure across Australia • Working with tools in a changing environment • Working at different worksites everyday

The franchised Service Centres are a second tier to the system. They offer: • Support to the operators • Guaranteed sales to the operators • Development of retail sales through the centre • Financial rewards from each van operator working from your centre Contact Don Shaw on 1300 654 782 or email don@mobilehosefixers.com for more information. Some areas only have limited opportunities, express your interest now! www.mobilehosefixers.com

Nailsnow.com.au Nailsnow.com.au is a service-oriented nail bar franchise committed to empowering women by offering them the opportunity to create their own profitable business. Nailsnow.com.au is seeking franchisees looking to take control of their own team of professionals and to create their own flexible lifestyle business by becoming part of the next big thing in the beauty industry – Nails .Let your creative side shine in a industry that is no longer a luxury but an everyday part of the busy women’s lifestyle. You

don’t have to be a nail technician to own a nailsnow. com.au franchise – but what you do require is a drive to succeed. Nailsnow.com.au will provide you with access to the name and image, group promotions, buying power and comprehensive training to ensure your success.

NANDO’S

Nando’s team helps choose and negotiate site locations and rental deals to get restaurants up and running. Franchisees are provided with training that covers human resources, operations, administration and marketing, and receive ongoing guidance and feedback on growing their business.

Nando’s is not just about chicken. It’s never been just about chicken. It’s about pride, passion, courage, integrity and most of all, family.

To realise your dream of owning your own business, with the comfort and knowledge of a winning franchise formula,.contact Sue or Karenne on 0438166742 or visit www.nailsnow.com.au.

The Nando’s family originated in Johannesburg, South Africa more than 20 years ago and landed on Australian shores in 1990. Proudly flying the PERi-PERi flag in every state, Nando’s continues to open new restaurants every month. The Nando’s fast-casual dining concept is unique and creates an equally distinctive customer experience. The experience as a franchisee is also characteristic of our family-like spirit. The

In particular, Nando’s franchisees are exposed to a brand with a fun and irreverent personality, with advertising campaigns that stand out from the crowd, and public relations that are headline-grabbing.

NANOTEK – by ecowash mobile

A complete range of services ensures a broad client base ranging from individual car owners, through to car dealers and corporate fleets.

Nanotek is the evolution of ecowash mobile, the global leader in mobile car cleaning and a multi-award winning international franchise operation with over 140 mobile units servicing all states of Australia, the Middle East, Europe, Central America and the USA. With an exclusive product range based on liquid polymer nano-technology, the entire Nanotek car cleaning process is eco-friendly and totally waterless which means that a Nanotek treatment can be done anywhere – in a car park, on the street or even on the showroom floor.

For more information, please call us on 03 9385 0777, email info@quantumconsulting.com.au or visit our website at www.nandos.com.au

Building on the global success of ecowash mobile, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit www.mynanotek.com, call 1800 nanotek (626 683) or email franchises@mynanotek.com

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NATRAD Natrad has an iconic name within the motor repair industry, widely known as Australia’s most recognised and trusted radiator and air conditioning specialist group. Natrad has a proud history which dates back over 80 years and is supported and owned by Australia’s premier radiator manufacturer. Our product and service are synonymous with exceptional quality, in fact our radiators are responsible for cooling many of the V8 Supercar Teams! The market leader in radiator and automotive air conditioning

‘yes’ OPTUS The yes Optus Franchise has grown to 217 stores with over 60 Franchisees nationally since operations began in March 1995. The Franchise has national representation, fully supporting the Optus ‘yes’ brand as our premium retail distribution to market. The ‘yes’ shops utilise digital media and allow customers to experience our Telecommunications products in store. The goal of the Franchise is to provide Australian

sales and repairs, we professionally service retail, trade and large industrial customers throughout our 80 repair centres nationwide, backed by a 3year Warranty. Natrad is currently looking for interested individuals from outside the industry as well as existing automotive workshops looking to convert and further develop their business. If you love cars, and want to become part of Natrad’s powerful branding, quality products, strong support and low entry costs … “Nip into Natrad”! Natrad National Office: 03 9795 1255 Haydn Roberts, National Recruitment Manager: 08 8243 9860

consumers with easy access to the highest quality telecommunications products and services. This is achieved through a nationwide, strategically located retail network. With a low 10K franchising fee, great start-up incentives, as well as ongoing training, marketing and advertising support mean anything’s possible when you join the Optus franchisee family. To take part in our success, register your interest at optus.com/owfranchise or email us at yesoptusfranchise@optus.com.au

PACK & SEND PRICEWATERHOUSECOOPERS Franchisor of the Year 2007 and the FLA International Franchisor of the Year 2008 Runner-Up. Pack & Send is an Australian success story that was established in 1993. Our team of 100 franchisees enjoy a limitless marketplace and create ‘raving fans’ by offering our customers a powerful range of ‘No Limits’ solutions to their packaging and freight problems. With our systems, supplier network and experience our franchisees are able to achieve the unbelievable with ease. Everyone is a potential customer of Pack & Send from Householders to

tourists, small business right up to large corporations. By creating our own niche market we are able to sustain some of the highest margins in our industry and have a dominant market position. Our franchisees are experiencing strong growth year on year propelled by rapidly expanding market segments such as e-commerce and particularly eBay. Our international expansion plans came to fruition in late 2008 with the opening of Pack & Send stores in the United Kingdom and New Zealand.

For more information call (02) 9822 5622. Or visit our comprehensive website at www.packsend.com.au

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

Other innovations include a layer of regional master franchisees whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on joinourteam@poolwerx.com.au.

PRICE ATTACK

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As the authority in hair for over 20 years, Price Attack offers franchisees the best opportunity to become a successful part of one of the most dynamic, exciting and recession-resistant industries in Australia. When it comes to hair, Price Attack is a one-stop shop, providing customers with a full service salon and the biggest range of professional haircare products.

receive support in every aspect of your business including extensive national advertising campaigns, comprehensive initial and ongoing training and the industry’s best product deals, discounts and rebates. With new owners, a new corporate identity and new store design, now is the ideal time to be part of the excitement and renewal at Price Attack.

As a Price Attack franchisee you will reap the rewards of our strong brand name recognition and

Call Scott Buckman for more information on 1300 854 484 or email franchising@priceattack.com.au


PROARCH PODIATRY Proarch Podiatry is the only franchised podiatry business in Australia and is a past winner of the prestigious MYOB Queensland Government & Telstra Small Business Award. Being an owner of a Proarch Podiatry business is a step in the right direction if you’re serious about providing professional podiatry care. At Proarch Podiatry we have: • A proven marketing strategy – We step all over your opposition • Simplified systems so you can concentrate on your patients, not the paperwork.

• Effective treatment plans that work and provide pain relief • We use state of the art computerised equipment • Our own unique foot supports (orthotics), called Proarch Foot Supports Proarch Podiatry has become the leading light of the podiatry profession and is paving the way on how podiatry should be done, and best of all, your patients will benefit. Contact: Len Ferguson Phone: 0438 247 480 Email: len@finnfranchising.com.au Website: www.proarch.com.au

Pure + Natural In 1982 the first pure + natural store opened in Melbourne’s CBD. Since then we have grown to currently 33 stores across Australia serving great tasting, nutritious food to health conscious consumers.

Joining pure + natural allows access to over 25 years of brand history as well as the expertise of professional Marketing, Operations and Administrative personnel provided by the Franchisor to support you on your journey.

We pride ourselves on supplying natural healthy choices in fresh, tasty food that is catering to an ever increasing market as our customers become more aware of the benefits of healthy eating.

If you are passionate about providing healthy food combined with outstanding customer service then go to www.purenat.com to complete an application form.

Real Estate Investar

partners the opportunity to create substantial income by providing them with a highly profitable technology platform they can use to build an online investors tools and resources business by establishing a network of property industry resellers (affiliates) who promote our products to their clients all over the country.

Real Estate Investar is a pioneer in creating and developing online tools that simplify property investment. This online technology is been specifically designed to empower property investors by enabling them to search, analyse, value, and track real estate investments using technology and information that was once only available to agents and valuers. We are giving experienced, passionate sales

!

If you are passionate about B2B sales and want to make our business your business go to www. realestateinvestar.com.au/franchise and download an information pack.

RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts and lease arrangements

• Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: gary.glen@red-rooster.com.au Phone: 03 9582 8716

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity. Our long established wholesale partners Smiths,

Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all our operators. For further information call 1800 066 112 or visit www.rpvending.com.au

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Ryco RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service. RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is a

successful channel to market for the RYCO group. Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries. Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

SHERPA GROUP

AVAILABLE IN THE FRANCHISING MARKET.

LOOKING FOR AN INNOVATIVE AND REFRESHING BUSINESS THAT HAS RECENTLY ENTERED THE FRANCHISE ARENA? THEN READ ON!

Sherpa Group are a team of experienced and well credited franchise consultants with over 30 years of combined franchise experience and franchise sales both nationally and internationally.

Sherpa’s are highly regarded as elite mountaineers and experts in their local terrain. We liken this journey to purchasing a franchise business and pride ourselves on assisting you to become a successful entrepreneur by providing you with relevant expertise, inspiration, support, and guidance in the same spirit that a Sherpa would give a climber. You can enter the market as an entrepreneur by starting with SOME OF THE NEWEST, UNIQUE AND INNOVATIVE BUSINESSES

We represent many of the new, fresh and exciting brands entering the franchising sector. Ask us about The Fairies, Destination for Men, Hair Choice, Stax Subs and Coffee, Eco Pest Control, and ZEN Home Energy Systems. Excited about one of these businesses? Please contact Vicki Prout on 0439 803 078 for more information. www.sherpagroup.com.au

Sleepy’s Sleepy’s offers the opportunity for you to work for yourself, driving your own business and realising the rewards. We are looking for franchisees who wish to be part of a secure, stable and growing group, and who have the determination to succeed. Sleepy’s Mattress Experts are great people, with great skills who are dedicated to helping customers make the mattress buying process as easy as possible. Our extensive initial and on-going training can turn

YOU into a Sleepy’s Mattress Expert. We currently have 38 stores nationally and plan to have 60 stores by the end of 2012. If you would like further details on the possibilities of being part of this very low cost operation, please contact Jenny Bertram. Phone: 07 3895 4100 Email: jenny.bertram@sleepys.com.au Website: www.sleepys.com.au

A-Z listing

Small Business Energy Assessments

looking for highly motivated individuals to expand Small Business Energy Assessments We are looking We for are highly motivated Small Business Energy Assessments is a home based service that provides individuals to expand thison service on basis. a this service a national Business experience, a Smallmanagement Business Energyadvice Assessments based basis. Business energy and is a homenational experience, a good service ethic and a passion for the environment are service that provides energy management carbon footprint calculations for small advice goodand service ethic and a passion for the essential. business. environment are essential. carbon footprint calculations for small business. For more information visit our website at:

Potential smallbusiness business energy assessors are For trained in information Potential small energy more visit our website at: www.sustainabledirections.com.au using carbon management software and thermal imaging assessors are trained in using carbon www.sustainabledirections.com.au Contact: Tony Innes management and thermal equipment. software Reporting templates and reporting tools are imaging equipment. Reporting Contact: Tony Innes Phone: 08 8260 8211 also provided.

templates and reporting tools are also Phone: 08 8260 8211 Email: tony@sustainabledirections.com.au This is an opportunity to join the green revolution andtony@sustainabledirections.com.au be Email: provided. Price range: < $10,000

your own boss.

This is an opportunity to join the green revolution and be your own boss.

Price range: < $10,000

Small Fish Business Coaching Want to make a difference in business? Small Fish Business Coaching was established in 2006 and now has coaches Australia-wide as well as in the USA. We are expanding further and are keen to attract and recruit new business coaches to work with us - building their own practice as a Small Fish Business Coach. This is a lifestyle business with an opportunity to enter this growing industry with low risk and minimal capital outlay - for the right person. There are good profits to be made in this high-value business.

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Training & Support Training - Initial 5-day in-house Induction Training Program with ongoing weekly training, online learning and 1:1 Mentoring plus ongoing support Marketing - Initial 3-month marketing “Kick Start” campaign, plus ongoing centralised marketing support Systems - Fully integrated web presence including CRM, intranet and business systems as well as automated payment and direct debit system For more information: PHONE: 02 6680 8036 EMAIL: franchising@smallfish.com.au

WEBSITE: www.smallfish.com.au/franchising


SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-the-art, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

SNAP-ON TOOLS Snap-on Tools are a status symbol with a designer pedigree and a heritage spanning nearly a century. Since 1920, Snap-on’s range has grown to encompass over 16,000 different products, from the smallest tool to entire workshop fit-outs, sold by over 5000 franchisees worldwide. And the Snap-on franchise is as good as its product, with incredible franchisor support, a business model that’s been proven for decades, 60% ANZ start-up finance, exclusive territories, extensive training and no

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SOLOMONS FLOORING Why Solomons could be the key to your future? • Our brand is a national icon. • Our advertising and promotion is professional, consistent and effective. Suzie Wilks, Australian bestknown lifestyle TV presenter has joined Solomons Flooring as the face of our brand. • Our franchisees have a proven resale value

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation • Many franchisees are absentee or semi-absentee owners Easy to market • Ready-to-go, proven sales & marketing support Contact Roz Barker +61430 604 966 www.snapfitness.com.au 1800 SNAP GYM

messy commercial leases. Franchisor support includes regular meetings with your Field Group and assistance from your Sales Development Manager, detailed customer data provided at startup, a franchisorsupported Trade Card program for your customers and centrally managed warranty and repair department. While there are currently more than 150 Snap-on franchisees operational in Australia and NZ, market potential is such that the franchise opportunity remains ground floor. Being your own boss is great but there’s more to it. Become a Snap-on franchisee and love your work! www.snaponfranchise.com.au Phone: 1800 762 766

Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to www.snooze.com.au or contact Alistair Browne at franchising@snooze.com.au.

• Our franchisees are not committed to large stock holdings • Solomons low cost entry gets you off to a good start If you are seeking a future, where owning your own business, being in control of your own destiny and long-term profitability are important to you, then a Solomons franchise needs to be seriously considered. For genuine enquiries please contact Grant Miles on 0402 543 811 or email grant.miles@solomons.com.au

Southern Cross Chauffeur Drive Clean and Simple – One man business!

3. Flexible working hours:

Simply run your own car and look after your clients, the booking and accounting chores are handled for you.

We work with you. Whether you’re “Early to Bed” or a

Southern Cross is a Melbourne only business and franchisees also enjoy the following benefits:

You can also hire a driver to keep your car on the road and

“Night Owl”, the extent of your availability is very flexible. your life in balance.

1. Regular, on-going work: New franchisees are cash-flow positive from day one.

4. On the road from $25,000

2. A proven business format: We still have clients and franchise owners who started with us in 1997.

John Kapnias on 0419 341 319 / 03-9371 2601 or

To find out more contact our Franchising Director john@vha.com.au

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SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,000 p/w. That’s right, up to $150,000 per year! Our service decorates concrete, both interior and exterior for safety, appearance and property gain. Customers are domestic, commercial and Government. Talk to many existing operators about their new life. We are not a franchise, so you have the freedom to choose when, where and how you want to work! • Only $9,500 deposit plus Easy Payment Plan (EPP).

STACKS OF SNACKS Love chocolate? Stacks of Snacks is the worlds largest provider of snack boxes to workplaces. This Confectionery Franchise operates in the high demand, high volume area of workplace based snack foods. Stacks of Snacks franchisees service over 30,000 Australian workplaces with their confectionery and snacking needs. Our size, buying power, systems and expertise allow you to achieve greater profits and success. Stacks of Snacks mobile franchises offer the individual

STAIN BUSTERS Our clearly articulated point of difference is the DIFFERENCE! By standing out from the crowd our Franchisees get more work than they can handle by themselves! Our three levels of success: 1: You clean carpets and provide our many other services. You learn the business and lay your foundations with our guidance. 2: You have too much work. You need help. When you get 2 or more Contractors you do less doing and more managing.

• Guaranteed work available, choose from 3 levels. • Guaranteed customer leads, via SMS & E-mail. • Complete head office training plus follow-up on your site. • Customers contract and interest free finance. • Lifelong support from 8 H/Office team members. Established in 1991, Australia’s largest network just keeps growing larger each year. Phone for a FREE information pack: FREE CALL 1800 688 888 Website: www.spraypave.com

a means of starting their own business with the systems, procedures and support, to help them achieve personal and financial success. The mobile confectionery franchise offers a low cost/high profit entry into the confectionary business as it does not require the expensive machinery normally involved with most vending franchises. Stacks of Snacks is a turn key operation and the franchisor assists in all aspects of setting up operations of your business. Please consult our web site or contact us as to which areas are remaining. Ph 1800 899 000 or www.stacksofsnacks.com.au

3: Your business is very profitable and functions without your direct input. Your manager has a wage, you receive the profits. We have a proven marketing system, superior cleaning system, exclusive products, great training and ongoing technical support. This is not a job in the cleaning industry. It’s your opportunity to build a highly profitable multi van business. For more information Ph 13000STAINS (78246) and speak to John McEwan. www.stainbusters.com.au

STEAMATIC Steamatic is Australia’s specialist cleaning, restoration and disaster recovery company.

committed to its promise: Superior quality, Superior service at a Fair price.

Across Australia and around the world, Steamatic provides a wide range of services to domestic, commercial and industrial customers with high-tech solutions for a wide range of cleaning and disaster recovery applications.

For more information about becoming a Steamatic franchisee, please call

Part of an international network with 16 Australian franchises, Steamatic is the leader in this area and is

1300 STEAMATIC visit www.steamatic.com.au or call Merv Kauiers, National Franchise Support Manager on (03) 9587 6333.

STUFFLERS

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit www.stufflers.com or email franchisesales@stufflers.com.

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

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THE Shed Company Secure your financial future with a shed sales and installation Franchise with THE Shed Company.

them a net capital profit in excess of $400,000, after paying

Enjoy an excellent income and pay no service fees while you operate the Franchise, PLUS make a substantial capital profit when you come to sell.

Named as one of the top eight franchising companies in

CASE STUDY: A married couple established a THE Shed Company Franchise in September 2007. After enjoying a six-figure income for two years, they needed to relocate interstate for family reasons and to sell the Franchise. Three weeks later, the Franchise was sold for $495,000 giving

the initial Franchise fee plus all the set-up costs.

Australia in both 2007 and again in 2009 by the Financial Review’s Smart Investor magazine, THE Shed Company has become one of Australia’s fastest growing and most successful franchise groups. Contact David May 0419 630 055 or visit our Website www.theshedcompany.com.au for more information

TOP SNAP property photography We are a professional real estate photography franchise, with territories available across Australia. We are renowned for the outstanding quality of our photographs, which thanks to powerful custom-built technology, are professionally retouched and delivered direct to clients within 24 hours.

training and ongoing support will be provided, along with ongoing marketing and technical support.

We offer standard, elevated and aerial property photography, in addition to virtual furniture, floor plans and virtual/ photographic property tours with voice-overs.

Top Snap is growing strongly, so don’t miss the opportunity to change your life and own a business you truly love.

Our franchise start-up costs are competitive, and no photography experience is needed, as comprehensive

Trios Love for great tasting wraps! More and more Australian consumers are looking for a healthy alternative to traditional fast-food. Trios is the leading wrap authority in today’s rapidly growing healthy fast food industry. We achieved this by offering a range of delicious, nutritious items with signature flatbread wraps and delicious fillings, salads and hot potatoes which appeals to a broad demographic and a wide spectrum of customers tastes!

A Top Snap franchise is the perfect fit if you are looking to enjoy a fantastic lifestyle and build your own valuable business.

Contact Top Snap on: 1300 TOP SNAP (1300 867 762) or Rob Watkin on 0414 217 019 or email franchise@topsnap.com www.topsnap.com

and is offering high calibre, highly motivated people opportunities to own a successful food franchise. Trios has a very strong customer service ethos and is perfectly positioned to expand with Australians’ changed eating habits, but importantly more so on an international level. For further information contact David Elia on 03 9370 5833 or apply online franchising@trios.com.au. You can also find out more about a Trios franchise opportunity at www.trios.com.au

TRIOS is expanding into key sites throughout Australia

• 50% Accredited Finance • FCA MEMBER

UNITED PETROLEUM

committed to continually developing our brand to ensure great value for money and service, and we’re now seeking ambitious and equally committed franchisees to help us write the next chapter in the United Petroleum success story.

A proudly Australian-owned company, United Petroleum is innovative, rapidly growing and highly successful. In just 18 years we’ve established over 240+ United sites around Australia and continuing to open new sites every year. We invest heavily in training, research, marketing, new products and services development including exclusive United brand products, and in a highly effective retail promotional program designed to help every service station boost its sales. We’re passionately

If you’ve dreamed about owning your own business but want the security and expertise of a first class franchise group right behind you, then please contact our Franchise Co-ordinator Joanne Stewart on (03) 9413 1680 or download an Expression of Interest Form on www.unitedpetroleum.com.au Vendor Finance Available / FCA Member

WET-SEAL

from our operations, technical, sales, marketing and

Your waterproofing & underfloor heating experts.

IT departments, a full administration service and all required equipment - all for a very low entry cost that will give you unlimited opportunities to expand on your initial investment.

Become a Wet-seal franchisee today and enjoy the benefits of owning and operating your very own business using proven systems. There is no need for you to worry about being out on your own though as you will have the knowledge that you have constant support and backing by a national fast moving business. You will be provided with comprehensive start up and regular on-going training, full support

Various areas available. Contact Scott Young on 1800 025 081 in Australia or 0800 436 000 in New Zealand to find out how you can become a part of this waterproofing and underfloor heating industry leader.

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wild caktus Wild Caktus is new to franchising and has a proven business model that has evolved over years of industry experience. The Wild Caktus menu is unique and offers differentiation and repeat customer visits. We are now ready to expand and are looking for outstanding people to share in our success. We need people of high integrity who are prepared to work hard and who can absorb the daily-grind of operating a high volume operation where attention to detail is paramount.

We provide superior initial and ongoing training as well as operational assistance to ensure successful outcomes. We also provide site selection and fitout assistance and we boast world’s best IT systems that also includes full online ordering and promotional facilities. The bottom line is an outstanding ROI. Go to our website at www.wildcaktus.com.au and see our Franchise Information Document for more details, or call Tony Fraser on 0447 710 045.

YONG REAL ESTATE

potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the world,

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed. For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: coo@yong.com.au Website: www.yong.com.au

ZARRAFFA’S COFFEE Now you’re talking serious coffee! From its humble beginnings as a roasting house operating in the back streets of Southport, Gold Coast, the founder, Kenton Campbell quickly established and confirmed the position of Zarraffa’s Coffee as a viable standalone entity with the opening of its first mainstream retail outlet on the Gold Coast in 1997, and consolidated via a doubling in size of those premises within the ensuing twelve months. Zarraffa’s Coffee specialises in freshly roasted coffee.

At the core of the business is Zarraffa’s Coffee commitment to quality and freshness that has seen the company grow from strength to strength. The business is founded on the mantra to create ‘An individually perfect cup of coffee - every time’ which encapsulates the Company’s mission and our customers’ expectation. Great service is our practice and fresh, quality coffee our business. Register your interest at www.zarraffas.com.

Visit our new look website for the latest in franchise information, expert advice from industry leaders and the ALL NEW Franchise Finder

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30


Australia’s best mobile franchises for parents

made by you

Stufflers™ - Made by You

Jumping J-Jays®

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system. With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. Best suited to a stay at home mum that has 2 days per week available.

Jumping J-Jays started in 1997 and has quickly become the world’s largest inflatable amusement company. Twice the winner of FCA’s Franchise of the Year, the business allows you to invest only 3 days per week into the business. With franchises starting from only $35,000, now is the perfect time to Jump into your own business. $70,000 turnover guarantee in your first year.

Email: franchisesales@stufflers.com Phone: 1800 STUFFLERS (1800 788 335) Web: www.stufflers.com Be the first to secure an exclusive region!

Email: franchisesales@partycastles.com Phone: 1300 CASTLE (1300 227 853) Web: www.partycastles.com.au

&IND#HINA3UPPLIERS Dear Franchisor, My name is John Newton and I have been a franchisor for 10 years and have been supplying our franchisees from China for 5 years. I’d like to help you cut your costs and improve your supply by helping you buy direct out of China.

What I can offer you:

* * * * *

Production management team No Middle Man. You go DIRECT Established factory connections Made to your specifications Experience in locating suppliers

Examples of Savings ITEM

CHINA

AUST

30 Trailers 8’x5’

$30K

$68K

Printing Order

$64K

$235K

Custom Machine

$15K

$108K

50 x Pallet Racks

$12K

$26K

Call me to discuss

0414 237 573

Profile for CGB Publishing

Business Franchise AUS & NZ Sep/Oct 2010  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...

Business Franchise AUS & NZ Sep/Oct 2010  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...