BUSINESS FRANCHISE Australia and New Zealand (Mar/Apr 2021)

VOL 15 ISSUE 03 mar/apr 2021

Disability and Aged Care Specialists

Providing Care to Multicultural Australia special feature

franchises for your budget 7 reasons to invest in

$4.95 (AUD), $7.95 (NZ) inc. GST.

self-leadership

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b us i n ess f r a n c h i s e m aga z i n e aust r a l i a a n d n e w z e a l a n d

AUSTR ALIA and NEW ZEAL AND

VOLUME 15 ISSUE 3, mar/apr 2021 president: Colin Bradbury. colin@cgbpublishing.com

Comments

From the publisher & editor

publisher: Vikki Bradbury. vikki@cgbpublishing.com

“There’s a pure and simple business case for diversity: Companies that are more diverse are more successful.”

EDITOR: Hayley Drew.

EDITORIAL: Sinead Horan-Webb. editor@cgbpublishing.com.au SALES & marketing manager: Jason C. Bradbury. jasonb@cgbpublishing.com PRODUCTION: production@cgbpublishing.com.au ACCOUNTS: accounts@cgbpublishing.com.au GRAPHIC DESIGN: Jejak Graphics - Michelle Quinn jejak@bigpond.com COVER IMAGE: home caring TO SUBSCRIBE: www.businessfranchiseaustralia.com.au or www.isubscribe.com.au CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: cgb@cgbpublishing.com.au www.businessfranchiseaustralia.com.au www.businessfranchisemagazine.co.nz

– Mindy Grossman

Vikki Bradbury

Sinead Horan-Webb

Welcome to our March/April issue of Business Franchise Australia and New Zealand magazine!

As anyone who loves the Seekers’ unofficial Aussie anthem “I am Australian” will attest, the lyric “we are one, but we are many, and from all the lands on earth we come,” sends a powerful message that fills them with pride. The franchising community in Australia can certainly relate to that message as well. So many of our franchise success stories are first- or second-generation immigrants who are pursuing their dreams while giving a positive boost to our economy, our culture and our society.

In this issue, we are delighted to welcome Home Caring to our cover—turn to page 12 to read how this disability and aged care specialist is providing quality care to multicultural Australia. As our aging population grows, an increasing need is being realised for aged care providers who can support people of varying ethnic backgrounds and who are in tune to the unique culture, language and religious beliefs of individual communities. This, in turn, is providing a great opportunity for franchisees from around the world to support their communities while growing their business.

Wherever you are from and whatever franchising sector you are in, you’re sure to find lots of great advice from our regular Expert Advice contributors in this issue—Andrew Piper from the National Retail Association shares easy steps for onboarding new employees (16); Michael Woodruff from Customology offers insights on how to retain life-long loyal customers (28); and leadership and resilience expert Michelle Bihary examines why selfleadership and self-care are vital for business success (32).

Our special feature on Franchising for Your Budget (35) offers lots of great advice for new franchisees on the different kinds of franchises available across a range of budgets. And, of course, we have loads more expert advice articles, franchising news and profiles.

Plus, you’ll find our A-Z franchise listing directory with all of the best franchise opportunities available right now.

Enjoy the read!

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Vikki Bradbury & Sinead Horan-Webb Business Franchise magazine

SUPPLIER FORUM

contents 35 30

march/april 2021

On the Cover 12

Cover Story: Home Caring, Disability and Aged Care Specialists – Providing Care to Multicultural Australia

35 Special Feature: Franchises for Your Budget 32 Expert Advice: Seven Reasons to Invest in Self-Leadership

In Every Issue 8 What’s New!

Announcements from the Industry

14 A Message from the CEO

14

Mary Aldred | Franchise Council of

Australia

42 Special Feature Article: Big Franchising Opportunities for Your Budget 68 Hot Topics: Behind the Headlines

Jason Gehrke | Franchise Advisory Centre

71 Professional Services Listings

16

72 Franchise Listings 75 Franchise A—Z Directory

Profile

24

66 Franchising Expo – Take Control of Your Future, Invest in Yourself!

26

32

56

also in this issue: 7-Eleven............................................................................75

Snapshots

Andrew Barton.................................................. IFC, 75

20 SuperGreen Solutions – A Superior Franchise Opportunity

Appliance Tagging Services. ...............................75

24 RYCO 24•7 – Call, Connect & Go

Aramex..............................................................................75

60 A Moment with LTYB CEO and Founder, Ben Fletcher

Battery World................................................................76 Cashflow It..................................................................... 45

Focus Feature

Checkmate Safety. ............................................61, 76

30 Roll’d – Franchisees Share Their Stories

Deckseal..........................................................................76 Ecomist Australia........................................................76

Expert Advice

Fantastic Services........................................ 77, OBC

16 Employment Essentials: 7 Simple Steps for New Franchisees Andrew Piper | Workplace Relations Advisor | National Retail Association 22 Due Diligence: Yes or No? David Banfield | Independent Franchise Consuk 26 Six Ways to Bolster Your Career During Economic Upheaval Helen Horyza | Author 28 How to Create Customers for Life Michael Woodruff | Head of Growth | Customology 32 Seven Reasons to Invest in Self-Leadership Michelle Bihary | Leadership and Resilience Expert & Author 56 Eight Common Health and Safety Mistakes Workplaces are Making On-site Lisa Macqueen | Co-Founder and Director | Cleancorp 62 Do Retail Franchises Make a Good Investment in a Post-Covid World?

Kerry Miles | Director | FranchiseED 64 The Fair Work Amendment Bill 2020 and What It Means for You Edward Mallett | Founder | Employsure

56

62

Fasta Pasta.....................................................................77 FC Business Solutions........................... 4, 71, IBC Gecko Sports................................................................77 Infinity Martial Arts......................................................77 InXpress. ..........................................................................78 IP Partnership...............................................................71 Jim’s Pool Care............................................................78 Just Cuts..........................................................................78 Laser Clinics Australia..............................................78 Little Big Sport. ............................................................79 Magnetite.........................................................................79 Pack & Send................................................................. 80 RAMS. ...................................................................... 15, 80 Safety Navigator..................................................19, 71 Snap Print & Design..................................................81 Subway.....................................................................74, 81 The Lott. .................................................................. 55, 81 Wollermann Franchise Developments...........71

what’snew!

NINJA PARC WINNING IN FIGHT TO KEEP FAMILIES FIT Despite the setbacks that many businesses experienced in 2020, Ninja Parc Indoor Obstacle Course, a new franchise business by Belgravia Group, has managed to grow their visitations by 36% over the past year and launch a new site in the process.

The new site, the third for Ninja Parc, opened in Bayswater, Melbourne in early January 2021; with more than 500 visitors leaping through the doors on the opening weekend.

Ninja Parc is now gearing up to open eight new sites before the year ends.

“We’re very proud of our success,” said founder John Pirlo. “Since the launch of our first centre in 2016 we’ve had so much interest from kids and families who love accessing our obstacle course through play passes, birthday parties and school holiday programs.

“The idea behind Ninja Parc is to provide a fun way for members of the community to be active and we’ve certainly achieved that in our current locations. Our locations have seen a significant increase in visitations for both parties and casual play in the last 12 months seeing more than 10,000 casual visitors alone in January 2021.”

Ninja Parc strives to inspire a world of movement for kids, teens and families and it has proven to be an attractive option for people of all ages.

From kids who need to burn off some energy, to adults who want a fun way to get active either with the family, or on their own. https://www.ninjaparc.com.au/

ARAMEX DELIVERS NEW SPONSORSHIP FOR NRL TEAM Aramex Australia has signed on as major sponsorship partner of the Cronulla Sharks for the 2021-22 NRL seasons, boosting brand awareness for Franchise Partners on screens across the country.

As the club’s Premier sponsor, the signature red Aramex branding will now appear front and centre of Sharks’ jerseys for the national NRL audience, and signage will be displayed at Jubilee Oval home games in Kogarah and across digital assets as the club’s principal sponsor.

Aramex has signed on with the Sydney team for the next two years with a further two-year option.

Aramex Australia CEO Peter Lipinski said he was looking forward to delivering success for Sharks fans and Franchise Partners through the sponsorship with Australia’s most watched TV sport.

“With 25,000 Australian business customers and counting, Aramex is committed to supporting the local communities our Franchise Partners operate in, and we

know Sharks fans represent one of the most incredibly passionate groups in the NRL,” he said.

“This sponsorship will provide a boost for the team and their fans moving into the

8 Business Franchise Australia and New Zealand

new season and put our franchise network on millions of TV and phone screens across Australia for the next two years.” www.aramex.com.au

JUST CUTS COMMUNITY RAISES $20,000 FOR SANE AUSTRALIA Just Cuts announced the success of its #Hearts4SANE campaign, which saw clients and stylists across the network come together to raise over $20,000 in for national mental health charity SANE Australia.

Stylists from the Australian franchise network collected $1-$2 gold coin and EFTPOS donations in salons for five days before Christmas to help fund the critical work of SANE Australia in supporting people affected by complex mental health issues such as schizophrenia, bipolar disorder and obsessive-compulsive disorder (OCD), as well their carers, friends and family.

Just Cuts Clients purchased over 16,000 SANE Australia Blue Hearts which they also signed to show their support. The hearts were displayed in salons for the fundraising drive.

SANE will use the donations to reinforce existing support services including a national freecall help centre with experienced counsellors and online chat capability and 24/7 moderated online forums with live chat.

Just Cuts CEO, Amber Manning, said the result is another example of stylist’s ongoing commitment to the welfare of the local communities in which they work.

“I’m amazed by this effort from our 2,500 Australian stylists and their clients for SANE Australia,” she said. “I was incredibly proud to scroll through social media shots of salons covered with blue hearts over our five-day fundraising drive, and the amount raised by our clients and teams is especially impressive considering COVID has impacted trading for so many small businesses like ours.” www.justcuts.com.au

Just Cuts CEO Amber Manning presents SANE Australia CEO Rachel Green with a cheque for $20,000 at the Just Cuts Academy in Caringbah

PIZZA HUT AUSTRALIA CELEBRATE 4* FRANCHISE BRAND RATING FRANdata congratulated Pizza Hut Australia on being recognised as a high performing brand through the Australian Franchise Rating Scale™, the first franchise system to achieve this honour in 2021.

Ratings are allocated after an independent and fact-based assessment across seven key categories.

In achieving this very strong (4 star) rating, the franchise system was able to demonstrate a very high level of transparency and a very high level of franchise performance.

“This strong rating reflects the ongoing achievements of Pizza Hut Australia in what really has been, and continues to be, a remarkable transformation. Over the last few years there has been a heavy investment in refreshing the brand, improving systems,

improving the customer experience and building the engagement of their franchisees.

These strategic initiatives are all now paying dividends with current data and trends pointing to an ongoing improvement over the coming years,” said FRANdata’s Australian CEO, Darryn McAuliffe.

“Having a 4* rating proves that Pizza Hut Australia is working closely with its Franchisees to continuously improve business processes and experience. This is part and parcel of our wider transformation strategy, which is led by our investment partner, Allegro Funds. Our combined aim is to return Pizza Hut Australia back to its number one position through strategic transformation, finding value in areas previously untouched,” said Pizza Hut Australia CEO Phil Reed. https://www.pizzahut.com.au/franchise

Business Franchise Australia and New Zealand 9

what’snew!

BATTERY WORLD POWERS UP AUSSIE RACING CARS AS NAMING RIGHTS PARTNER As part of the major partnership, Battery World’s associated company, Yuasa, will become the official battery of the Super Series and all Aussie Race Cars will now be fitted with a Yuasa high performance battery.

Battery World has become the naming rights partner of the Aussie Racing Cars Super Series.

In 2021 and beyond, the category will now be known as the Battery World Aussie Racing Cars Super Series.

The news comes as Aussie Racing Cars gears up for its 22nd season. The 2021 calendar is packed with marquee events, including a season-opener at the Mount Panorama 500 and a finale on the streets of the Gold Coast.

Category Manager Brad Ward said he was thrilled with Aussie Racing Cars’ new partner, Battery World.

“We are proud to welcome Battery World to the Aussie Racing Car Super Series as Naming

Rights Partner and Yuasa as our official battery.”

Johnny Kennedy, Battery World General Manager said, “it makes commercial sense that Australia’s largest battery retailer fits each of these iconic racing cars with only the best Yuasa batteries. This exciting partnership further cements Battery World’s positioning as Australia’s leading battery retailer.

“With 2021 being an extremely successful year for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business in 2021.” www.batteryworld.com.au

AUSSIE POOL BRAND MAKES A SPLASH WITH 13 NEW STORE OPENINGS Poolwerx, the world’s largest pool servicing brand, continues its phenomenal growth in Australia and New Zealand, opening 13 new stores.

The business has acquired six independent pool servicing stores under its banner, with a further seven new retail locations also set to open—all existing franchise partners growing their empire following a boom in activity.

Poolwerx founder and CEO John O’Brien shared his excitement over the flurry of activity.

“For independents looking at succession planning or thinking of retiring, we’re a perfect match. We’re helping long-term industry veterans with their exit strategy, allowing them to hand over their business gracefully knowing their staff and clients will be looked after and their life’s work will be honoured,” he said.

“I’m also inspired to see our existing franchise partners continue to grow their business and open new retail locations, which speaks to the resilience of our business model.”

Poolwerx Hills Shire franchise partner Tim Oldfield acquired a new store from an independent in Baulkham Hills to set up his

second retail location.

“With the support of the broader network, we quickly adapted to 2020’s challenges, delivering new services for our clients. The brand turned a challenge into an opportunity, which has seen us thrive during this time,” he said.

10 Business Franchise Australia and New Zealand

“Over 15 years, we’ve turned our first retail store into a multi-million dollar venture and are excited at the new challenge. We can’t wait to open our second retail location and help a strong client base make the most of their backyard pool.” www.poolwerx.com

XTEND BARRE AUSTRALIA NAMED FCA INTERNATIONAL FRANCHISOR OF THE YEAR XTEND Barre Australia was named “International Franchisor of the Year” at the MYOB Franchise Council of Australia 2020 Excellence in Franchising Awards.

company in Australia. From acquiring the brand three years ago, they have worked tirelessly to create a strong foundation for their franchise system.

XTEND Barre Australia is part of Collective Wellness Group, the largest fitness franchising

The milestone award was given as a testament to the hard-work, dedication and passion their

studio owners, staff and instructors contribute to making XTEND Barre the brand it is today, one that aims to empower and enrich the lives of its members.

“It is beyond amazing to receive this award in what has been the most challenging of years.

It has been a rollercoaster for many businesses and industries, but especially challenging to franchising and fitness. We experienced weeks of uncertainty and pressure, but excitingly huge opportunities surfaced, and our strong partnerships and passion allowed us to not only survive, but to thrive,” said Justin McDonell, co-founder of Collective Wellness Group.

XTEND Barre Australia prides itself on its strong community, both nationally and internationally and claimed that this recognition is a dedication to its community and just the beginning for the XTEND brand. https://www.xtendbarre.com/

NEW BOOK CELEBRATES New Zealand AS MOST FRANCHISED COUNTRY Celebrating the little-known fact that New Zealand is the most franchised country in the world, author Pete Burdon’s new book tips its hat to successful NZ franchisors.

In the best-selling book, “New Zealand’s Top Franchise Leaders, Secrets Revealed,” top franchise leaders from different niches share their experiences and valuable advice.

In his book, Burdon writes that some of New Zealand’s top franchises have received a huge increase in enquiries since Covid-19, including redundant workers looking to buy their own business.

CrestClean was one of these. “We’ve seen significant and continually increasing interest from prospective franchisees with enquiries reaching 400 per month, many of them women,” said managing director Grant McLauchlan.

Driving Miss Daisy also noticed this trend.

“We’ve had an increase in enquiries and some excellent quality coming from former Airline staff, travel industry people and others from various sources, some who have been made redundant and others just making a “change of life” decision,” said company director Jack Harper.

“It’s clear from the book that a huge part of the success of these leaders and franchising in general is the need for franchisors to look after franchisees to the point where they are almost treated like part of the family,” said author Burdon.

The book explores the stories of franchise leaders from a wide range of backgrounds and reveals their secrets to building wealth and success in franchising. www.FranchiseLeadersBook.com

Business Franchise Australia and New Zealand 11

c ov er sto ry: H o m e Ca r i n g

Providing Care to

Multicultural Australia

Bill Lockett

As Australia becomes a more multicultural society, an opportunity awaits for franchisees to grow a successful home care business that truly helps those in need.

Minh Pham was inspired to buy his home care business almost ten years ago, after a chance encounter with a stranger in a Brisbane marketplace.

Minh, a Vietnamese-born Australian, met an elderly man who spoke little English, had no family and struggled with mental health issues. “His landlord was charging him $150 to live under his house. It showed me how people could be taken advantage of because of language barriers,” says Minh. “I wanted to change careers, so I could do more to help people in a similar situation.”

The rise of multiculturalism in Australia, coupled with a rapidly ageing population who need care, is creating fresh opportunities for

franchisees like Minh, who are passionate about giving people a helping hand.

Currently 30 percent of Australians were born overseas, and one in five speak a language other than English. Many of these people from diverse backgrounds need help at home: specifically, culturally sensitive care that helps them connect with government healthcare services such as the NDIS and Home Care Packages.

The Home Caring Group is meeting this need by enabling highly-motivated franchisees to build strong businesses as Australian home care providers. According to Bill Lockett, Home Caring Franchise Manager, the company experienced 200% growth in the hours of service provided from March to November last year.

“Home Caring has succeeded because we’ve found the right franchisees. We have such a diverse range of people from different communities: Vietnamese, Indian, Chinese, English, Brazilian, Ghanaian, Cambodian, Nepalese and more,” says Bill.

“Those franchisees have gone into those communities and done a fantastic job of helping them understand the home care and

“Minh is one example of how reaching out to your local cultural network – a seemingly humble beginning – can lead to big things for your business.”

12 Business Franchise Australia and New Zealand

disability care system: discussing with them and their families the details of their plan, then executing that plan and finding the perfect carers for them.”

Sowing the seeds of success Minh is one example of how reaching out to your local cultural network – a seemingly humble beginning – can lead to big things for your business.

To get his first home care clients, Minh engaged with the Vietnamese community through doorknocking, visiting nursing homes and attending seniors’ clubs. After creating a growing base of clients and expanding his multilingual team to 16 staff members, he went on to launch two more franchises: one in Sydney and another in Perth. “I’m happy with my results, which are more than what I initially expected,” says Minh. “I’ve learnt so many things, and every day is a fresh challenge.”

Minh was able to concentrate on nurturing his business while caring for his young family thanks to Home Caring’s unique 50/50 partnership, which reduces your initial investment and provides an ongoing 50% share of profits.

“In our partnership model,” explains Bill, “an applicant can get into the business at a very reasonable cost, while our salary package takes away the stress of paying the bills so they can focus on growing their business, especially in that vulnerable first year.”

“The rise of multiculturalism in Australia, coupled with a rapidly ageing population who need care, is creating fresh opportunities for franchisees”

Minh Pham

“We’re also now offering suitable health care professionals the opportunity to reduce their initial investment to as low as $25,000. This will help them get their foot in the door, so they can use their valuable health care skills to build something for themselves.”

Culturally diverse care a business winner Another Home Caring franchisee who grew her business through her community is Sharmila Bastakoti: a former pharmacist and executive member of the Macarthur Region Nepalese Community in Sydney.

Sharmila, a mother of two who migrated from Nepal to Australia in 2007, turned to her local networks when she first opened her home care franchise last year. “My very first client was actually from my community where I’m heavily involved,” she says. “After that, I started getting more clients. I’d meet people, hear their stories and learn about their needs.”

“We’re always looking for continuous improvement in our services and processes. If a franchisee tells us something is or isn’t working for them, we can change accordingly.”

Michaela Brown

Sharmila Bastakoti

“In our partnership model, an applicant can get into the business at a very reasonable cost, while our salary package takes away the stress of paying the bills so they can focus on growing their business.”

Sharmila also focuses on providing personcentred care that takes a client’s culture into consideration—something that puts her a cut above the competition.

“For example, one of my clients is looked after by his elderly grandmother. The support worker who cares for him can speak her language and understands the appropriate way to greet her. The family was really happy with our services, as we provided them with someone who understood how to respect the elderly in their culture,” says Sharmila.

“In these communities, access to government services is an issue, especially if they cannot speak English. To be able to provide them with those services and help them feel like they belong and are understood is rewarding.”

While the road to success has not always been easy, especially during the COVID-19 pandemic, Sharmila has grown in her business acumen along the way, with the support of Home Caring’s head office.

Michaela Brown, National Operations manager of Home Caring, says the company collaborates with all of their franchises by

providing a comprehensive training program, management tools and ongoing operational support. “We’re always looking for continuous improvement in our services and processes.

If a franchisee tells us something is or isn’t working for them, we can change accordingly.

We’re very flexible because we really want to improve our services for our clients,” says Michaela.

Sharmila agrees. “Home Caring has been very supportive of me as I’ve transitioned into this new career,” she adds. “Michaela and her team have supported me well with documentation and staffing.”

“This has been an emotionally and financially rewarding step to take, and I’m really enjoying the journey. I only wish I had started a home care franchise earlier! I have been volunteering in the community for a long time, so I’m happy and thankful to be a part of Home Caring. Giving service to people who need it and bringing smiles on their faces… that’s what counts in the end.” www.homecaringfranchise.com.au

Business Franchise Australia and New Zealand 13

f r a n c h i s e c o u n c i l o f aust r a l i a ( FCA )

COVID recovery

a key priority for FCA Supporting FCA members on the road to COVID recovery is a key priority for the Franchise Council of Australia in 2021, and industrial relations reform is a critical element of this.

“The core of our advocacy has been a concerted campaign of dialogue with members to test government policy and temporary regulatory changes, as well as to provide input on specific measures requested by members.”

Mary Aldred | CEO | Franchise Council of Australia

For the most part, the Federal Government’s industrial relations package offers a practical and modest set of reforms.

The bill – called the Fair Work Amendment (Supporting Australia’s Jobs and Economic Recovery) Bill 2020 has been referred to the Senate Employment and Education Legislation Committee for review, and the FCA has made a submission to the committee.

The FCA emphasised that the majority of both franchisors and franchisees are small to medium businesses that provide significant employment and stimulate economic activity throughout Australia and will have a major role in contributing to the nation’s economic recovery.

Industrial relations is a major pressure point for small and medium businesses. Where small businesses survive and thrive, they are a source of employment and economic activity, and play a leading role in supporting local communities, particularly in regional Australia.

Conversely, where over regulation, rigidity and impracticality impede a business’ ability to adapt and survive, everyone stands to lose.

The impact of COVID-19 on Australian businesses has highlighted how close many small and medium enterprises hover between a point of viability and failure.

The current economic situation provides an opportunity to shift the paradigm on how industrial relations is debated and regulated and move away from the predictable and polarising approach that industrial relations is a zero-sum exercise where either business or workers win or lose.

The proposals are sensible and balanced but are, however, very modest and there remains significant scope for real modernisation and improvement in the industrial relations system.

The introduction of the JobKeeper flexibility amendments to the Fair Work Act 2009 in 2020 in response to the impact of COVID19, as well as the efficient and practical temporary changes made to Modern Awards by the Fair Work Commission last year, acknowledge implicitly, if not expressly, that the current balance in the industrial relations system is tipped too far towards rigidity and prescription rather than agility and cooperation.

The FCA strongly supports any moves towards sensible reform and hopes the submission constructively contributes to industrial relations reforms that are fair and equitable for those who work in enterprises, as well as to the business proprietors who, through significant personal efforts and taking on significant

14 Business Franchise Australia and New Zealand

economic risk, create and run the businesses which provide that employment.

The Recovery Bill is an important first step towards promoting a more balanced system that allows enterprises to be agile to changing circumstances and demands.

Mary Aldred is the CEO of the Franchise Council of Australia, the peak body for the nation’s $184 billion franchise sector.

Mary commenced in the role in April 2018, bringing with her extensive experience across government, industry and the corporate sectors. As CEO, Mary has led the FCA in developing and delivering strategic priorities to strengthen the FCA’s role as an effective peak business organisation and advocate for a compliant, sustainable and profitable franchise sector.

Franchise Council of Australia Phone: 03 9508 0888 Email: info@franchise.org.au Web: www.franchise.org.au

Want to walk like a RAMS Franchisee?

“If you want to be part of an organisation where people want to help you succeed, you should join RAMS.” Julie Lawrence, RAMS Franchise Principal, Redlands QLD

RAMS is currently looking for people who are passionate about helping more Australians fulfill the dream of home ownership by guiding them every step of home buying journey.

If you share our vision and are passionate about helping people, we’d love to hear from you. Right now we have opportunities for suitable candidates to join the RAMS family in one of our existing vacant territories across the country.

Why wait, enquire now.

RAMS.com.au/franchising

MYOB FCA EXCELLENCE IN FRANCHISING NATIONAL AWARDS 2020 WINNER: Excellence in Franchise Innovation FINALIST: Excellence in Marketing FINALIST: Single Unit Franchise of the Year, 2 or more staff (Hawkesbury/Blue Mountains) FCA EXCELLENCE IN FRANCHISING REGIONAL AWARDS 2020 WINNER: NSW/ACT Single Unit Franchise of the Year, 2 or more staff (Hawkesbury/Blue Mountains)

More Information: RAMS Financial Group Pty Ltd ABN 30 105 207 538 AR 405465 Australian credit licence 388065. Credit Provider: Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714.

21113/0121

Business Franchise Australia and New Zealand 15

e x pert a dv i c e

Employment essentials: 7 simple steps for new franchisees

Joining a franchise network has always been a popular option for prospective business owners. The customer base is already established; marketing, supply chain logistics, and product development is taken care of by the franchisor; and there’s a vast support network in place often with decades of experience in running a successful business that can be tapped into.

However, it is important to remember that while the franchisor may provide many of the systems in place within the workplace, the freedom of running a business comes with the responsibility of making sure that the business is complying with Australian workplace laws.

Outlined below are 7 “simple steps” that a prospective or new franchisee should keep in mind as they transition to business ownership.

“As a new franchisee it can be tempting to think that learning on a “trial and error” basis will eventually lead to success. However, a failure to meet employment law obligations can have a devastating impact upon a business’s finances, reputation and employee morale.”

Andrew Piper | Workplace Relations Advisor National Retail Association

1

Know your award

Modern awards are documents created by the Fair Work Commission (usually in consultation with unions, employer groups and governments) that apply to specific industries or occupations. These awards contain the minimum standards of employment for your employees, including rates of pay, penalty rates, and even rules about how your employees are allowed to be rostered.

For this reason, it’s important to be across the modern award that applies to your new business from the start.

If you are acquiring an existing business, it is possible that there will be an “enterprise agreement” in place. Enterprise agreements are similar to modern awards, except that they have been negotiated between an individual employer and their employees.

There are special rules that deal with transfers of business when it comes to enterprise agreements, and it is highly recommended

16 Business Franchise Australia and New Zealand

that you seek legal advice on your obligations when it comes to these.

2

Classify your employees

Modern awards require an employee to be assigned a classification under the award.

An employee’s classification is effectively their job.

An award typically defines each classification so that employers can select the appropriate classification for each of their employees.

For example, a checkout operator at a fast-food outlet who takes orders and processes sales is usually a Fast Food Employee Level 1 under the Fast Food Industry Award 2010. Since the definition of Fast Food Employee Level 1 includes “the receipt of orders” and “sale” of take-away meals among other duties.

3

Contracts of employment – lock down the details

When starting out it can be easy to view employment contracts as an unnecessary

expense or an administrative burden.

Unfortunately, many employers do not realise the necessity and value of employment contracts until it is too late.

Most modern awards require that certain information be communicated in writing to an employee. This can include: • what award covers the employee’s employment; • an employee’s classification under that award; • and for certain types of employees: o the hours of work that the employee will perform; and o the specific times and days when those hours will be performed.

An employment contract can ensure that this information is simply communicated and recorded in one place. Employment contracts also provide clarity between an employer and their employee as to the nature of the employment relationship.

Employment contracts need to be updated every few years to ensure that they keep pace with changes in the law. Making the effort now to update employment contracts will save you a lot of headaches later on.

4

Don’t assume a previous owner had it right

If you are purchasing an existing business, a common mistake that new franchisees make is assuming that the previous owner was already doing things correctly.

“A best-practice solution is to build a ‘right to work’ check into your onboarding processes for new employees.”

Contracts drafted specifically for a certain business are often uniquely adapted to the needs and circumstances of that business.

Factors such as whether a business is covered by a modern award or enterprise agreement, the type of employees that are employed and whether employee remuneration will be calculated on an hourly basis or on a salary are all matters that need to be considered. Using another business’s employment contracts is like wearing your friend’s tailored suit to a wedding. It may look great on them but, unless you are remarkably similar, the suit will be a poor fit.

Business Franchise Australia and New Zealand 17

e x pert a dv i c e

“When starting out it can be easy to view employment contracts as an unnecessary expense or an administrative burden. Unfortunately, many employers do not realise the necessity and value of employment contracts until it is too late.”

5

Employee records

The same is also true when it comes to what employees need to be paid. Ensure that you receive up-to-date employment records from the business seller. This is essential for providing certainty as to employee type, classification, length of service and leave accruals.

then it is essential to understand how entitlements such as redundancy pay and annual leave will be met.

This is particularly important within the context of long service leave. If an employee transfers from the previous owner to you without a break in service, their long service leave will likely continue to accrue. It is absolutely essential that records are retained so that it is clear when employees reach this entitlement and the value of the payment that will be made.

In some cases, the previous owner may be willing to pay these amounts outright. More often, the previous owner will agree to pay the new employer a pro-rata amount of employee entitlements as part of the business sale. This is usually done on the condition that the new employer recognises the employee’s previous service.

6

7

Transfer of employee entitlements

It is crucial that the previous owner and yourself are clear about what will happen to employee entitlements upon the sale of the business as these can be an expensive liability if you are not careful.

If your business is not an associated entity of the business seller you can choose whether to recognise an employee’s service in respect to redundancy, annual leave, notice of termination and the minimum employment period.

If you decide not to recognise a transferring employee’s service with the previous owner,

Check right to work in Australia

When hiring employees, it is important to be satisfied that an employee actually has the legal right to work in Australia. Under the Migration Act 1958 (Cth) there are significant penalties that apply if an employer does not take reasonable steps to check the entitlement of their employees to work in Australia.

An example of taking ‘reasonable steps’ would include asking an employee (or prospective employee) for an Australian birth or citizenship certificate; Australian passport; certificate of residency; or Visa with relevant work provisions.

18 Business Franchise Australia and New Zealand

A best-practice solution is to build a ‘right to work’ check into your onboarding processes for new employees.

The importance of professional advice As a new franchisee it can be tempting to think that learning on a “trial and error” basis will eventually lead to success. However, a failure to meet employment law obligations can have a devastating impact upon a business’s finances, reputation and employee morale.

Complying with your employment law obligations can be quite complex and stressful. Fortunately, with the assistance of professionals a simple path to satisfying these obligations can be achieved.

Andrew Piper is a Workplace Relations Advisor for the National Retail Association.

He previously worked as an Industrial Relations Advisor to a major ASX 100 listed company. Andrew has significant experience in understanding franchising and auditing wage compliance of franchisees. www.nra.net.au/

WHO KNOWS HOW LONG

THIS IS GOING TO L AST...

We understand some of the challenges our Franchise/Multi-Site customers are facing.

In response we have developed two FREE online tools to assist both those staff in the frontline, and those staff whom have been sent home to work.

COVID-19 Declaration A FREE four question checklist for staff to use to declare themselves fit for work if they are in a customer/public facing role.

HomeWork A FREE set of three online actions for staff working from home to undertake to ensure they are creating a safe working environment.

Both the COVID-19 Declaration and HomeWork are FREE to any Franchise Group or Multi-Site whom think they can benefit from these tools.

To find out more call me on 0401 803 302 or send me an email at cbeasley@safetynavigator.co

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Business Franchise Australia and New Zealand 19

sna ps h ot: supergreen solutions

THE FUTURE IS SUPERGREEN

E

A SUPERIOR FRANCHISE OPPORTUNITY

As homeowners, builders and business owners become increasingly savvy to the benefits of green energy, we spoke with Sean Cochrane of SuperGreen Solutions about leading the market as Australia’s premier adviser, supplier and installer of household and commercial energy-efficient solutions.

SuperGreen Solutions is a full-service provider of energy-efficient solutions and green living outcomes. This one-stop-shop for energyefficient products was founded in Queensland, Australia, 20 years ago. Today, SuperGreen has grown to over 51 locations in over 13 countries.

Sean, what makes SuperGreen Solutions well placed to lead the green energy revolution?

Our philosophy of reduce before we produce enables us to reduce consumption and CO2 emissions and increase efficiency and savings through our ability to bundle energy saving or efficient products and solutions. It also helps to have no less than two of the world’s top five future growth products in our range. These include solar power, battery storage, electric vehicle chargers, energy management, home automation, LED lighting, efficient water heating, insulation, skylights and ventilation.

SuperGreen Solutions is backed by and linked to an international buying group, ensuring a competitive pricing edge. Power in numbers and using only trusted, leading brand name products enables us to deliver the best brands at the right price as our long-term goal is to save our client’s energy and money. We take delight in demonstrating how savings can be made and how positive revenue can be

achieved by installing solar power, battery storage and electric vehicle chargers, just to name a few.

Then, to enable us to reach more clients, more often, where and when they need our products or services, over the past two-to-three years we innovated the SuperGreen Solutions showroom model and literally put it on wheels. We call it SuperGreen Direct.

Tell us more about your direct mobile offering.

SuperGreen Solutions Direct is simply a mobile SuperGreen Solutions showroom. It’s a Wi-Fi-connected mobile office and showroom that enables us to take our products and demonstrate the features and benefits of these products to our clients, where they need us and then secure the business on the spot. Let’s face it, nobody shops like they did 15 years ago. This new mobile offering is us listening to what builders, new home buyers, and consumers have been requesting.

Only with SuperGreen Solutions Direct can you gain access to the world’s most trusted brands and products and provide multiple solutions for your clients. With a SuperGreen Direct Mobile Showroom we enable you to take your solutions to where it’s needed, to where business is happening at the time, so you can do more business, more costeffectively, more efficiently and more often.

Have you seen higher demand for energy efficient products recently?

In light of the COVID-19 virus outbreak, solar power and battery storage and energy efficient products are now even more in demand.

The SuperGreen locations have seen an increase in calls and demand for purchases of solar and battery storage products, solar water heating, EV chargers and energy saving products in general.

With people working from home more, some folks are concerned about having black outs, others about rising power prices and the cost of living in the current crisis. Our SuperGreen

20 Business Franchise Australia and New Zealand

locations are seeing the energy efficient market sector and our product range grow in demand.

What does it take to be a SuperGreen franchisee?

SuperGreen is reaching out to anybody that would like to work for themselves, that has an interest in the environment, energy-saving, construction, finance, global warming and climate change.

As a franchisee you will help your clients save money and enable them to differentiate themselves from the competition through a trusted range of green products and green marketing initiatives. You will be able to deliver services such as sustainability planning, world-leading brand name products, product installation, energy and dollar saving monitoring tools, as well as being able to claim their rebates and offering after-sales services, in one clean and green business.

At SuperGreen, we offer full training at our head office and then on-site in the new area or territory. We provide franchisees with uniforms, marketing material, training, quoting tools and systems, along with access to world-leading brand name products, so you can start selling from day one.

Sean Cochrane is an energy efficiency and sustainable products expert with a wide range of experience and knowledge in the industry. He is a Certified Green Partner (CGP), a LEED-certified Associate, HIA Green Smart Professional, Commonwealth Small business Champion and recipient of the Premiers Sustainability Award.

Do you want a business that has two of the top five future growth products in its product range? If you would like to take a closer look at the SuperGreen Solutions Energy Efficient products Showrooms or the SuperGreen Direct Mobile franchises, talk to Sean and his team today.

07 4772 7655 or 0481 167 423 https://supergreensolutions.com.au/mobilefranchise https://supergreensolutions.com.au/ franchises

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Business Franchise Australia and New Zealand 21

e x pert a dv i c e

Due Diligence - Yes or No?

There continues to be a myth surrounding the need, or otherwise, for due diligence when acquiring a franchise.

The assumption being that the franchisor has done all the required due diligence regarding site, product, service etc. and, as such, all that a potential franchisee needs to do is to walk into the franchise and commence operations. The second assumption that often goes with that, is that acquiring a franchise is a guaranteed passport to a successful and profitable business.

While the latter is certainly true in the majority of cases, there are always instances where it does not work according to plan.

When a franchise does not work according to plan, then invariably the background will show that probably the franchisee was not suited to the business.

This all points to a definite need for thorough due diligence prior to pursuing a franchise opportunity, and that due diligence should not be confined to the franchise alone. A much more important aspect for a potential franchisee is to conduct due diligence on themselves. Franchising has a long and extraordinarily successful history and, as such, many potential franchisees think that they are automatically suited to become a franchisee, and the owner of a successful business.

Again, while this may be true in the majority of cases, there will always be instances where a potential franchisee’s background and outlook are not well-suited to the franchise in question. Potential franchisees need to ask themselves if they have the personal traits that will work well in a franchise environment – can they follow a system? Can they work within the disciplines that the franchise will require? Are they looking to acquire the franchise for the right reasons – for example, they are not looking to turn a hobby into a business.

Individuals that consider themselves to be extremely entrepreneurial quite often do not make the best franchisees - as an entrepreneur by their very nature tends to be a creative individual that is often seeking to ‘reinvent the wheel’ perhaps more than once. A franchise does not lend itself well to individuals that wish to reinvent and reengineer the franchise model that has probably been in existence and operating quite successfully for many years. Individuals, therefore, must understand clearly that there are a set of guidelines that

22 Business Franchise Australia and New Zealand

“Due diligence is not an option but a necessity, notwithstanding that a franchise is a well-proven and established business model.”

David Banfield | Independent Franchise Consultant

they will be required to follow and, as such, this should be the starting point for their due diligence.

Once a potential franchisee has satisfied themselves that they are well-suited to a franchise environment, then it is time to commence due diligence on their chosen brand.

At the outset we asked the question, ‘Due diligence – yes or no?’. It is appropriate to point out at this time that due diligence is not an option but a necessity, notwithstanding that a franchise is a well-proven and established business model.

Franchisors provide potential franchisees with an extraordinary amount of information regarding the business, some of which may be prescribed by local legal requirements, while other material may be designed for promotional purposes. It is important for individuals to acquire as much information and background as possible concerning the business that they are pursuing in order to move forward with a confident understanding of what is involved and what their commitment will involve.

There are numerous aspects to due diligence but, in this article, we plan to focus on two

specific and important areas, namely planning and location.

communicate with them to acquire firsthand information and feedback as to how other individuals worked through the initial franchise start-up phase. By communicating and, where possible, even visiting with existing franchisees, it becomes possible to build a comprehensive picture of how a potential franchisee’s business would evolve.

In undertaking this aspect of due diligence, it is always important to listen to the ‘negatives’ and to satisfy oneself that those concerns are isolated situations.

Location

Planning Because franchisors are well-established and have a substantial track record, they are often able to provide potential franchisees with a business and marketing plan that will guide them through the start-up and establishment of their franchise. While this is a valuable document, potential franchisees should not accept it as ‘the plan’, but rather as a template for creating their own business and marketing plan. Every potential franchisee’s personal circumstances will vary and, as such, a ‘onesize-fits-all’ plan will not necessarily reflect their abilities and needs. It is, therefore, crucial that a business plan be created on an independent basis to cover the start-up phase, with particular emphasis on capital requirements. It is always important to factor into any plan a contingency for unforeseen circumstances. We certainly live in a time where unforeseen circumstances are beginning to be the norm.

From a marketing plan perspective, the best input for this will not necessarily come from the franchisor, but from existing franchisees and, as such, every effort should be made to

Many franchises have a very specific territory requirement, and it is crucial to ensure that there is territory in the area where a potential franchisee wishes to operate. If this is not the case, then it is not uncommon for a franchisor to offer another territory that may not be in the immediate vicinity and, as such, the potential franchisee needs to conduct extra due diligence to ascertain if it makes economic sense to relocate to a new area to establish the franchise. That relocation could naturally have repercussions that extend well beyond just the financial aspects.

It is also not unusual that a specific territory is not immediately available and, as such, the potential franchisee is faced with a prolonged waiting period and the financial burden that that may also bring. When looking at territory it is important to understand that not all territories will yield a similar income level, notwithstanding that it is a franchise model and again fully understanding the location is crucial to the ongoing success of that business.

Due diligence is an absolute requirement and not an option when it comes to acquiring a franchise - potential franchisees should realize that it is not something that can be completed in a day or two. Therefore, they should plan an appropriate time period to conduct their due diligence, as the end result is the execution of a franchise agreement that will normally extend for many, many years.

Because due diligence is crucial to the start-up and ongoing success of business, a potential franchisee should also seek appropriate professional help and guidance to ensure that they fully understand the commitments that they are making and the business model that they are acquiring.

David Banfield has spent several decades engaged in the franchise industry, most recently as President of a multi-national brand. Currently he is working with emerging brands, providing marketing and growth guidance. dtbanfield@gmail.com

Business Franchise Australia and New Zealand 23

sna ps h ot: RYC O 24•7

Call, Connect & Go

“RYCO 24•7 MCS’ can start with one van, with the ability to expand to offer multiple service vans.”

that offers incredible job satisfaction and the potential for high rewards, the RYCO 24•7 MCS business opportunity is the right fit for you.

RYCO 24•7 MCS’ can start with one van, with the ability to expand to offer multiple service vans.

As a RYCO 24•7 MCS, you have the potential to grow your business into a full RYCO Service Centre which offers over-the-counter service as an added level of support for your fleet of vans.

RYCO 24•7 Service Centres RYCO 24•7 Service Centres offer extensive national contract and OEM support through the development of hose assembly design, configuration, installation, and aftersales service.

The RYCO 24•7 Service Centre business opportunity enables you to start a business where you are able to offer both over-thecounter service and on-site service.

RYCO 24•7 is a key service providing extensive coverage specialising in mobile hydraulic hose, fittings, service, and replacement.

• RYCO 24•7 operates an extensive network of trained MCS’ that allow reduced machine downtime across industry applications. Service Centres, MCS’ and workshops support OEM’s through development of hose assembly, design, configuration, installation, and aftersales services.

Launched in 1989, RYCO’s 24•7 mobile service division offers comprehensive services including emergency breakdown, programmed maintenance, Original Equipment Manufacturer (OEM) support and installation, 24 hours a day, 7 days a week.

• In conjunction with RYCO owned RYCO 24•7 operations, RYCO 24•7 also has a network of independent franchise owners providing assistance across industries such as mining, marine, defence, construction, industrial and utilities.

Since its inception RYCO 24•7 has increased its market coverage by establishing service centres, Mobile Connector Specialists (MCS) and onsite container workshops globally.

• RYCO 24•7 has developed a range of on-site hose assembly workshops and product storage containers which are ideal for operation in remote mining locations as well as construction, offshore and large manufacturing.

Key Features: • RYCO 24•7 has professionally trained and dedicated teams on call 24•7 offering technical expertise for all hydraulic and industrial systems.

Build your fleet of on-site MCS vans to dominate your market and build a substantial business to become a leader in your chosen market.

Opportunities The RYCO 24•7 business opportunity is available throughout Australia and New Zealand and is offering motivated individuals, partners, or current business owners the opportunity to be in business for themselves, but not by themselves.

As a business model, RYCO 24•7 includes a network of Service Centre and Mobile Connector Specialists servicing customers across various industries, including construction, manufacturing, transportation, mining, marine, waste and recycling, agriculture, forestry and much more. We demand high levels of service in every aspect of our lives, so it stands to reason on-site service for hydraulic hose replacement is now the expectation.

RYCO 24•7 Mobile Connector Specialists

RYCO 24•7 offers just that – 24 hours, 7 days a week on-site hose replacement service!

If you are looking for a business opportunity

www.RYCO247.com

24 Business Franchise Australia and New Zealand

Disability and Aged Care Specialists

NDIS

*Growth was measured between March and November 2020

- An Awarded ‘AFR Fast Starter

Business Franchise Australia and New Zealand 25

e x pert a dv i c e

Six Ways to Bolster Your Career During Economic Upheaval

Instability and unpredictably have been consistent byproducts of the global pandemic. The disruption to the economy has likely put you on a roller coaster of twists and turns—causing you to pour over your balance sheets and lose sleep, wondering if you are positioning yourself wisely.

If you are anxious and a bit exhausted, you are not alone. You, along with millions of others from all walks of life, are navigating unchartered territory. As a franchise owner and leader, you are challenged to make the right decisions and stay strong. But, how do you do that under pressure? Here are six keys to bolstering your career (and your business), especially during challenging times:

One: Understand that careers naturally cycle No matter has much time and effort you put into deciding to become a franchise owner, you can never get complacent, assured that things will go smoothly. Career quakes

26 Business Franchise Australia and New Zealand

like the one we are experiencing now are predictable and, yet, unnerving. The ground is shifting under your feet.

Logically you know you are going to hit rough patches. But, when they happen, you can experience a range of uncomfortable emotions like fear and anger. The first step is to recognise that you are at a crossroad, off your familiar path and challenged to find the way forward. Shake hands with your anxiety and step into a period of introspection.

A long walk or a day off can offer much needed perspective. It also helps settle the intense emotions that accompany an externally driven crossroad. Let’s face it, you did not choose this disruption. It is happening to you. You need to re-gain a sense of control

“You, along with millions of others from all walks of life, are navigating unchartered territory. As a franchise owner and leader, you are challenged to make the right decisions and stay strong. But, how do you do that under pressure?”

Helen Horyza | Author

negativity with responsibly. Take action to lead your franchise toward solutions. Your forward-focused leadership will allow you to capitalize on opportunities and make solid business decisions.

Three: Operate from your careerrelated values Your values are your super-power but you may not be paying enough attention to them.

Under pressure, your values may be ignored as you are busy putting out fires. Again, this is perfectly natural but it saps your strength and undermines your ability to lead your organisation.

Identify your career-related values--the things that drive you and matter the most. Perhaps it’s integrity, family and life-balance. Once you have identified your values, make them front and center every day. Think about your values as you get ready for work in the morning. Have them posted on the mirror or refrigerator door. Share your values with your team and challenge them to notice if your actions do not align with your values.

Four: Utilise your enjoyable skills

and think clearly about your options. Embrace the fact that careers cycle from periods of satisfaction to dissatisfaction as a natural result of life’s unpredictable events.

Two: Take an accountable perspective Taking an accountable perspective is difficult to do when you have, in fact, been the victim of circumstances. Your first instinct might be to blame others or make excuses, not wanting to accept your reality. This “victim trap” stifles your creativity, limits your resourcefulness and eventually poisons everyone around you.

Strength and resilience are spurred by accountability. End all blaming, either by yourself or by anyone on your team. Replace

If your day is virtually filled with demands that bring you little or no joy, you are on the road to burnout. Your level of energy is key to your ability to deliver excellence. So, step back and notice the aspects of your business that light you up, that you look forward to. Finds ways to expand your involvement in enjoyable skills activity. Delegate or minimize skills you do not enjoy.

As you read this you may the thinking you don’t have the luxury of delegating work that drains your energy. That may be true, and yet, it may also be a story you have told yourself so many times that you no longer look at your options objectively. If you are wearing yourself out trying to do everything yourself, you are depleting the resource at the center of your stability and security, you.

Five: Find your voice Your ability to be successful in your franchise, and in your career, hinges on your authentic expression of who you are. Your voice

(meaning your confident, congruent self) informs what you say, how you say it and the impact it has on others. Under stress, you might lose access to your voice, delivering faltering or even mis-leading messages.

Take stock of your communication and notice how you are expressing yourself—even the words you are choosing. If you have a hard time being self-aware, ask others you trust.

Find out if your voice is strong, positive and consistent. Decide how you want to be seen and heard. Be a true leader, inspiring your team to step up and deliver their best.

Six: Curb your impatience The stress that comes along with economic upheaval and unpredictability can cause you to make impulsive choices. You might be tempted to take short cuts or ignore offers of help because you are panicking. Slow yourself down long enough to notice you are not thinking straight. Do a self-check and determine if anxiety is driving your decisions.

If so, it’s time to get a new perspective.

While all of these tips are especially important in time of tumultuous change, they also apply to your career development throughout the course of your life. Your career and your franchise business pay for everything else in your life. Taking time to make sure you are operating from a well-balanced, aligned perspective is not only wise, it’s literally required for your survival.

Imagine you are looking back at your personal and professional performance five years from now. Consider rating yourself on how well you managed your career and functioned as a business leader. There is learning and growth to be garnered in difficult times. Embrace the days and months ahead as an opportunity to emerge into a level of leadership that, otherwise, would not have been possible.

Helen Horyza, career development expert, recently released, Elevate Your Career: Live a Life You’re Truly Proud Of. This timely resource brilliantly demonstrates how you can design a career in alignment with your interests and talents by discovering what makes you truly happy. www.helenhoryza.com/

Business Franchise Australia and New Zealand 27

e x pert a dv i c e

How to create

Customers for Life

The franchise market has been hit hard over the last twelve months. In what was already a challenging and competitive market, nothing could’ve prepared us for what lay ahead.

Franchisees had to adapt and find new ways to meet the needs of their customers.

Whilst most managed to ride the storm, the market conditions meant the significant effort

put in by the franchisees unfortunately did not result in the business growth they were striving for.

Last year, in the midst of the uncertainty, we wanted to find out exactly how customers felt about the way brands rewarded, recognised and communicated with them. We spoke to thousands of customers to learn precisely what they value, so that we could share these findings with the market. Customer growth will certainly be at the top of the agenda for every brand in 2021. We hope these insights through a customer lens will enable your franchise brand to achieve it and create customers for life.

28 Business Franchise Australia and New Zealand

Customer Recognition:

57% of customers are rarely or never thanked after making a purchase The first piece of communication with a new customer should always be a thank you without asking for anything in return. That’s right, no discount on their next purchase and certainly no NPS/customer feedback questionnaire. We’ve worked with brands who saw a significant reduction in the days between purchases, by sending a simple thank you message to their customers post-purchase.

45% of customers don’t believe they are targeted in a relevant way

Our research revealed that customers are demanding personalisation, especially the younger generations. They expect brands to make it as easy as possible for them to make a purchase and don’t have the patience for anything else. You should be working with your marketing teams to segment your customers based on their actual behaviour.

Personas and demographic targeting are speculative and frankly, miss the mark.

Only through learning how your customers are behaving will you be able to target effectively to influence their next behaviour.

A simple, yet very effective approach is the RFM segmentation model, which stands for Recency, Frequency and Monetary value.

Customer Rewards: 63% of customers believe they should be rewarded for referrals One of our favourite quotes is “Loyal customers come back more often, and they bring their friends.” This is a fantastic opportunity for franchise brands to introduce or leverage existing customer referral programs. If you already have one in place, it’s time for a review - determine if it’s working hard enough for your brand and if it’s actually delivering value to the referring customer.

“Customology refers to the first 30 days post-purchase as the ‘moneymoon’ period. This is truly the best time to engage with your customers, whilst they are feeling positive about your brand.”

Michael Woodruff | Head of Growth | Customology

still willing to share their details. However, they expect the brand they’ve shared their details with to look after them and only communicate with something relevant. Don’t focus on the wrong KPIs such as how many customers are on your database, instead focus on how many sales/redemptions you are receiving as a result. And if you’re not planning on sending any communications (which we believe is a very big no no), don’t ask for their details. They will be expecting to hear from you and when they don’t they will feel let down.

Not many brands do this well, Amazon is a clear standout - we’ve all been lured into purchasing more than we originally intended to because of the great value we received.

Apply this to your own brand’s products or services, what could you bundle to influence the customer to spend more money with you?

And it doesn’t have to be a discount - try a value-added offer instead.

Customology refers to the first 30 days post-purchase as the ‘moneymoon’ period.

This is truly the best time to engage with your customers, whilst they are feeling positive about your brand (assuming they had a good experience). You need to keep the momentum going, recognise them (with a thank you), find out what other products/services they would be interested in (research), suggest complementary items for them to purchase, that actually relate to their original purchase (recommend). Don’t spam or ignore your customers during this vital time. We recommend you work with your marketing teams to assess how your brand is communicating with your customers, especially during the moneymoon.

Customer Communications:

64% of customers would spend more if they received a special offer tailored to them.

41% of customers would spend more if they got a special offer on bundled products

51% of customers did not receive any form of communication after their first visit, despite sharing their details We were really shocked at this stat - it appears that when it comes to customer communications, the majority of brands either bombard their customers, or completely ghost them. The positive news is that customers are

This brings us back to customer behavioural segmentation - learn who your customers are so you can continue the conversation with them in a relevant way. There’s no ‘one size fits all’, so if you are sending more than 75% of your emails to 100% of your database, you need to look at this as a top priority. Tailored messages are extremely powerful. Make it easy

“You’re a customer yourself, learn from the expectations you have of other brands who you purchase from, apply those learnings to your own franchise.”

for the customer - make recommendations based on their previous behaviour and encourage them along the path to re-purchase.

Growth is within reach The final piece of advice we will share is to stop chasing quick wins. New customers do not equal growth. It’s a known fact that 80% of your future profits will actually come from just 20% of your existing customers (source: Gartner). You already have everything you need to drive customer growth. It’s a lot easier than you think. We have listed a few simple suggestions which could have a substantial impact on your brand - not one of them recommended investing in any new technology solutions or additional resources.

Instead, we are asking you to take a step back and truly think like a customer. You’re a customer yourself, learn from the expectations you have of other brands who you purchase from, apply those learnings to your own franchise.

Our research revealed a daunting insight: that 82% of customers could be tempted by a competitor. They’re your customers, don’t let your competitor take them.

The insights shared are taken from our 2020 Customer Values Analysis research report, The Unspoken Customer.

Download the full report at www.customology.com.au.

Michael brings over 20 years’ experience in customer facing roles, partnering with key brands including Specsavers, Laser Clinics Australia, Soul Origin, Chatime, Cotton On and Couriers Please. With a keen interest and passion for customer behaviour and motivation, Michael’s focus is on establishing relationships with brands, helping them stay ahead of customer trends, enabling them to understand, engage, and keep their customers.

Business Franchise Australia and New Zealand 29

fo c us feature : R o l l’d

On a Roll

Roll’d Franchisees Share Their Stories

Inspired by Vietnamese family recipes handed down over generations, Roll’d combines traditional cuisine with modern togo convenience to create an offering of fresh, flavoursome and delicious Vietnamese street eats that appeals to foodies and franchisees alike.

refugees who came by boat to Australia in 1981. Motivated by the demand he had noticed for sushi rolls as a simple take-away option, Hoang realised that Vietnamese rice paper rolls could offer the same health and convenience benefits while introducing more Australians to the unique flavours of Vietnamese cuisine.

Bao Hoang opened the first Roll’d store in the heart of Melbourne’s CBD in 2012. Hoang’s recipes were handed down from his family;

We met store owners Simon Keegel and Kevin Nguyen to learn about their experiences as Roll’d franchisees.

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Australian-born and rich in Vietnamese heritage—just like Hoang— Roll’d is committed to delivering value through memorable food experiences. These are exciting times for the Roll’d franchise which celebrated its 100th store opening in March 2021 and has plans for international expansion on the horizon.

The thing that stands out to me most about the Roll’d franchise is the family culture.

Even with over 90 stores, it feels like every person involved, including the founders, head office team, franchisees and their teams, all care about each other like a big family.

My work-life balance has considerably improved since becoming a franchisee. I used to dedicate a lot of time to Roll’d as a company employee and now I think I have learnt how to better manage my time to maintain a much better balance as a franchisee.

I got married in November 2018 and had my first daughter in 2020 so I try to spend as much time as possible with them as I can while trying to be smart with the time I spend managing the businesses. I am lucky to be able to rely on the dedication and amazing efforts of my store managers and other team members.

Meet Simon Keegel, Roll’d franchisee, ACT

I would definitely recommend Roll’d as a franchise system to those who are willing to put in a bit of effort and believe in the Roll’d brand.

What inspired you to become a Roll’d franchisee?

I’m close friends with one of the Roll’d founders, Tin Ly. We grew up together in Melbourne, so, I was always observing the progress and reputation of the business in its early stages. I was at the opening day for the first Roll’d store in Melbourne and was in awe of the massive lines of people that were keen to get some fresh Vietnamese.

Growing up, I used to get Banh Mi from a local Vietnamese bakery, so I had a great appreciation of Vietnamese food from early on.

I bought three Roll’d stores in 2018 and now have five Roll’d stores in the ACT.

My inspiration every day is seeing the development of my team. I strongly believe in investing my money and time into my team. Watching them become a better version of themselves makes my days more colourful. I do not worry too much about the daily sales because I know when I have a great culture and good team performance then profit will come so I can spend more time looking for opportunities to grow the business.

How is life as a Roll’d franchisee?

When I started my journey as a Roll’d franchisee it was during that really tough period when Covid-19 was spreading badly in Australia. Fortunately, I received a lot of support from my Roll’d family, not only about finance and operations, but also about maintaining a healthy mentality during that difficult time. These things have helped me make it through the Covid-19 period and now I can work on confidently expanding my businesses. Thank you to the Roll’d fam and support team!

Up to now, one of my biggest achievements as a franchisee was activating a catering campaign in Queensland. I used the experiences I learned from Roll’d to approach a big catering market in Brisbane CBD, resulting in $3000-$4000 in weekly sales.

Another achievement was hosting my own grand opening at Roll’d Garden City where I represented the Roll’d franchise system to promote our business image to new markets in the south of Brisbane. We had a media wall, DJ player and family activities to promote the brand during the event which received a lot of great feedback.

I saw the potential that the Roll’d brand had to grow and believed in the amazing product.

I was a Roll’d employee for three and a half years before making the move to become a franchisee and buy my first store. In 2015, I was seconded to Canberra to assist in the management of the then two stores that were in the ACT. I was able to grow the sales to a level where I saw good potential to be successful as a franchisee with Roll’d.

come true by continuing my journey as a franchisee in Australia. Family has always been important to me and Roll’d is my family in Australia.

Meet Kevin Nguyen, Roll’d franchisee, Brisbane

How is life as a Roll’d franchisee?

What inspired you to become a Roll’d franchisee?

I have always been given amazing support from the Roll’d head office team whenever I need it. As a multi-site owner, I received some great advice on how to move to more of an area management type role.

I am passionate about hospitality and have a degree in the hospitality industry. I chose Roll’d to grow as a franchisee because I could see how fast and strong their growth has been. Roll’d has helped make my dream

For me, the advice I would give any new Roll’d franchisee is: “Please do not wait, make the decision when you think investing in Roll’d is right for your future. As a young franchisee, I did not have much experience in operating my own business, but we are family, and you will never feel lonely because you will always have support from the Roll’d franchise family. Together we can go faster, bigger and make our dreams come true.”

To learn more, contact the Roll’d Franchise Team at franchise@rolld.com.au or visit the website at www.rolld.com.au/franchise

BusinessBusiness Franchise Franchise AustraliaAustralia and Newand Zealand New Zealand 31 31

e x pert a dv i c e

7 reasons to invest in selfleadership Self-leadership is a gamechanger when we want to be the best version of ourselves. It helps us think, learn and relate effectively, optimising our skills, talents and potential.

Self-leadership is leading ourselves from the inside-out. It’s the influence we use to shape our behaviours and thoughts to live and work in alignment with our values, aspirations, strengths and talents.

“Self-leaders understand the critical value of good self-care practices, ensuring they perform well under pressure and have the energy to engage fully in both their professional and personal lives.”

Michelle Bihary | Leadership and Resilience Expert & Author

Emotional Intelligence expert Daniel Goleman highlights the value of selfleadership: “Exceptional leaders distinguish themselves because of superior self-leadership”.

Every time we speak to ourselves, we are building an internal relationship that can support or undermine us.

32 Business Franchise Australia and New Zealand

Why is self-leadership important?

There is a critical link between how we lead ourselves, how we perform at work and our capacity to contribute to a thriving, healthy workplace.

Poor self-leadership has a detrimental impact

on ourselves, our brain functioning, cognitive and psychological agility, relationships, career and wellbeing. Under-performance, being hard to work with, energy-draining, rigid, negative, closed-minded, impatient, competitive or even toxic are often the results of poor self-leadership.

Common ways people lead themselves poorly includes perfectionism, overly focussing on weaknesses and limitations, ignoring strengths and skills, being harsh or toxic towards themselves, and neglecting one’s own needs, goals and values.

The 7 key reasons it is wise to invest in selfleadership include:

1

You can’t lead others if you can’t lead yourself

If you’re not leading yourself well, you won’t be effective in leading others. Our relationship with ourselves is the foundation for how we relate to others. If we don’t appreciate our strengths, skills and talents, we’re unlikely to be able to appreciate them in others. If we can’t trust ourselves, we’re less likely to trust others and more likely to micro-manage.

2

Sustainable peak performance

Leading ourselves well helps maintain our mental and emotional bandwidth – our capacity to be present, adaptable and agile.

Self-leadership guides us to use self-awareness and self-care to optimise our energy, wellbeing and vitality. If we’re not leading ourselves well our potential may be squandered through neglecting to optimise our strengths and skills. Self-leaders understand the critical value of good self-care practices, ensuring they perform well under pressure and have the energy to engage fully in both their professional and personal lives.

3

Positive impact on others, relationships and teamwork

When we lead ourselves well, we’re empowered and take greater responsibility and ownership of our energy, our presence and our behaviours, resulting in more proactivity and positivity. We’re also more consistent, reliable, we have better boundaries and are more empowered in meeting our own needs and so are less demanding of others.

4

Energy and mojo

Positive self-leaders invest in building and optimising their mojo, they have the physical, mental and emotional energy

necessary to meet their professional and personal demands. They don’t waste time on energy-draining behaviours like unnecessarily harsh self-criticism, shaming, self-blaming or self-sabotaging or destructive habits that rob them of fulfillment.

5

Capacity to adapt and learn

Strong self-leadership provides the foundation for openness to learning. Active self-leaders invest in lifelong learning.

Self-awareness is a core component of self-leadership, ensuring an appreciation of strengths, values, preferences and talents. They welcome opportunities to learn and grow and see mistakes and failures as opportunities for learning. Self-leaders are not hijacked by their ego, instead they bring a growth mindset, continually look for ways to be enriched by the wisdom and skills of others.

6

Agency and autonomy

Feeling that everything is outside of their control is a common experience of poor self-leaders, they tend to focus their time and attention on what they can’t control, rather than what they can. Pushed around more by what is outside of our circle of influence makes us feel powerless and overwhelmed.

Self-leaders prioritise a mental focus on what they can influence and at the same time acknowledge what they can’t control.

7

Determined by your values

Your values are non-negotiable; they are an important part of who you are and how you navigate the world. Strong self-leadership is when you are clear about what you value, and so your values, intentions, behaviours and actions are in harmony. Living up to everyone’s expectations can create internal conflict as others’ values and expectations are not always going to align with our own.

Self-leadership is a skill set that needs to be continually developed. Building selfleadership helps us fulfil our potential and make a positive impact on others around us. It leads to greater organisational success through empowering people to regain control of their direction and goals, and ensures their best selves show up on the job.

Michelle Bihary is a people leadership and workplace resilience expert, author of Leading Above the Line – applying neuroscience to build psychologically safe and thriving teams. She applies neuroscience in her work with leaders and teams to build leadership and self-leadership capacity, which fuel thriving, high performing teams to achieve organisational success. For more information about Michelle’s work go to www.michellebihary.com

Business Franchise Australia and New Zealand 33

Don’t miss an issue

Get the App C OV ER STO RY: H o m e Ca r i n g

PROVIDING CARE TO

“The rise of multiculturalism in Australia, coupled with a rapidly ageing population who need care, is creating fresh opportunities for franchisees”

MULTICULTURAL AUSTRALIA

Bill Lockett

Minh Pham

Michaela Brown

Sharmila Bastakoti VOL 15 ISSUE 03 MAR/APR 2021

As Australia becomes a more multicultural society, an opportunity awaits for franchisees to grow a successful home care business that truly helps those in need.

Minh Pham was inspired to buy his home care business almost ten years ago, after a chance encounter with a stranger in a Brisbane marketplace.

Minh, a Vietnamese-born Australian, met an elderly man who spoke little English, had no family and struggled with mental health issues. “His landlord was charging him $150 to live under his house. It showed me how people could be taken advantage of because of language barriers,” says Minh. “I wanted to change careers, so I could do more to help people in a similar situation.”

The rise of multiculturalism in Australia, coupled with a rapidly ageing population who need care, is creating fresh opportunities for

franchisees like Minh, who are passionate about giving people a helping hand.

Currently 30 percent of Australians were born overseas, and one in five speak a language other than English. Many of these people from diverse backgrounds need help at home: specifically, culturally sensitive care that helps them connect with government healthcare services such as the NDIS and Home Care Packages.

The Home Caring Group is meeting this need by enabling highly-motivated franchisees to build strong businesses as Australian home care providers. According to Bill Lockett, Home Caring Franchise Manager, the company experienced 200% growth in the hours of service provided from March to November last year.

“Home Caring has succeeded because we’ve found the right franchisees. We have such a diverse range of people from different communities: Vietnamese, Indian, Chinese, English, Brazilian, Ghanaian, Cambodian, Nepalese and more,” says Bill.

“Those franchisees have gone into those communities and done a fantastic job of helping them understand the home care and

“Minh is one example of how reaching out to your local cultural network – a seemingly humble beginning – can lead to big things for your business.”

disability care system: discussing with them and their families the details of their plan, then executing that plan and finding the perfect carers for them.”

Sowing the seeds of success Minh is one example of how reaching out to your local cultural network – a seemingly humble beginning – can lead to big things for your business.

To get his first home care clients, Minh engaged with the Vietnamese community through doorknocking, visiting nursing homes and attending seniors’ clubs. After creating a growing base of clients and expanding his multilingual team to 16 staff members, he went on to launch two more franchises: one in Sydney and another in Perth. “I’m happy with my results, which are more than what I initially expected,” says Minh. “I’ve learnt so many things, and every day is a fresh challenge.”

Minh was able to concentrate on nurturing his business while caring for his young family thanks to Home Caring’s unique 50/50 partnership, which reduces your initial investment and provides an ongoing 50% share of profits.

“In our partnership model,” explains Bill, “an applicant can get into the business at a very reasonable cost, while our salary package takes away the stress of paying the bills so they can focus on growing their business, especially in that vulnerable first year.”

“We’re also now offering suitable health care professionals the opportunity to reduce their initial investment to as low as $25,000. This will help them get their foot in the door, so they can use their valuable health care skills to build something for themselves.”

Culturally diverse care a business winner Another Home Caring franchisee who grew her business through her community is Sharmila Bastakoti: a former pharmacist and executive member of the Macarthur Region Nepalese Community in Sydney.

Sharmila, a mother of two who migrated from Nepal to Australia in 2007, turned to her local networks when she first opened her home care franchise last year. “My very first client was actually from my community where I’m heavily involved,” she says. “After that, I started getting more clients. I’d meet people, hear their stories and learn about their needs.”

“We’re always looking for continuous improvement in our services and processes. If a franchisee tells us something is or isn’t working for them, we can change accordingly.”

12 Business Franchise Australia and New Zealand

“In our partnership model, an applicant can get into the business at a very reasonable cost, while our salary package takes away the stress of paying the bills so they can focus on growing their business.”

Sharmila also focuses on providing personproviding a comprehensive training program, centred care that takes a client’s culture into management tools and ongoing operational consideration—something that puts her a cut “We’re always looking for continuous Disability and Agedsupport.

Care Specialists above the competition. improvement in our services and processes.

If a franchisee tells us something is or isn’t “For example, one of my clients is looked working for them, we can change accordingly. after by his elderly grandmother. The support We’re very flexible because we really want worker who cares for him can speak her to improve our services for our clients,” says language and understands the appropriate Michaela. way to greet her. The family was really happy with our services, as we provided them with Sharmila agrees. “Home Caring has been very someone who understood how to respect the supportive of me as I’ve transitioned into this elderly in their culture,” says Sharmila. new career,” she adds. “Michaela and her team “In these communities, access to government services is an issue, especially if they cannot speak English. To be able to provide them with those services and help them feel like they belong and are understood is rewarding.”

While the road to success has not always been easy, especially during the COVID-19 pandemic, Sharmila has grown in her business acumen along the way, with the support of Home Caring’s head office.

have supported me well with documentation and staffing.”

“This has been an emotionally and financially rewarding step to take, and I’m really enjoying the journey. I only wish I had started a home care franchise earlier! I have been volunteering in the community for a long time, so I’m happy and thankful to be a part of Home Caring. Giving service to people who need it and bringing smiles on their faces… that’s what counts in the end.”

PROVIDING CARE TO MULTICULTURAL AUSTRALIA

Michaela Brown, National Operations manager of Home Caring, says the company collaborates with all of their franchises by

www.homecaringfranchise.com.au

Business Franchise Australia and New Zealand 13

SPECIAL FEATURE

FRANCHISES FOR YOUR BUDGET 7 REASONS TO INVEST IN

$4.95 (AUD), $7.95 (NZ) inc. GST.

SELF-LEADERSHIP

NDIS

*Growth was measured between March and November 2020

- An Awarded ‘AFR Fast Starter

www.businessfranchiseaustralia.com.au

3

WA INC YO RE

VOL 15 ISSUE 03 march/april 2021

franchises for your budget

Meet Snap-on Tools Franchisee

3

WAYS TO INCREASE YOUR REVENUE

Emma Courtney online helps

squeeze the best value out of your marketing budget

budgeting

for an emerging or growing franchise group

look before you leap Business Franchise Australia and New Zealand 35

Resources at your fingertips!

CURRENT TITLES INCLUDE: Business FRANCHISE Australia and New Zealand magazine The Magazine for Franchisees, Bi-monthly publication The Australian and New Zealand Business FRANCHISOR magazine The Magazine for Franchisors, Quarterly publication Australian and New Zealand Business FRANCHISE DIRECTORY Annual publication The FRANCHISE GUIDE Annual publication CGB’s website also provides an additional advertising and information format and complements our publications.

www.businessfranchiseaustralia.com.au

36 Business Franchise Australia and New Zealand

40

Contents On the Cover 40 Cover Story: Meet Snap-On Tools Franchisee Emma Courtney

48

48 Expert Advice: Online Helps Squeeze the Best Value Out of Your

Marketing Budget

46 Expert Advice: Budgeting for an Emerging or Growing Franchise Group 52 Expert Advice: Look Before You Leap 38 What’s New:

Announcements from the Industry

52

40 Cover Story: Meet Snap-On Tools Franchisee Emma Courtney 42 Feature Article: Big Franchising Opportunities for Your Budget 46 Expert Advice: Budgeting for an Emerging or Growing Franchise Group

Brian Keen, Founder, Franchise Simply

48 Expert Advice: Online Helps Squeeze the Best Value Out of Your

Marketing Budget Tony Tran, Digital Media Specialist, FC Business Solutions

50 Expert Advice: Franchising on a Budget

Robin La Pere, Franchise Consultant, No Ordinary Businesses and Franchises

54

52 Expert Advice: Look Before You Leap

Dr Sudha Mani, Senior Lecturer, Monash University

54 Snapshot: My First Gym - A Franchise Fit for the Future

A regular of Business Franchise Magazine, our special supplement in franchising showcases a different industry each issue To share your specific expert industry advice or to feature your franchise in the next issue, please contact: Vikki Bradbury Phone: 03 9787 8077 Email: vikki@cgbpublishing.com

Business Franchise Australia and New Zealand 37

what’snew!

HOME BUILDING FRANCHISE OFFERS LOW INVESTMENT AMID BOOMING INDUSTRY Harrington Homes—a family building business that has grown over 45 years to become Australia’s leading new home builder network—is now franchising its proven and profitable business model, allowing potential franchisees and investors to own a Harrington Homes Franchise in selected locations.

by innovative technology platforms and the newly introduced Buildertrend system, a platform that provides contracts, build quantities, quotes and costs.

As the home renovation boom is predicted to continue over the next few years, Harrington Homes are well positioned to continue to be the first choice for new home building projects with franchisees benefiting from the ongoing demand for home builders and building developments around Australia.

1) For experienced builders who have both a building and driver’s license that are ready to take their career to the next level.

The growing franchise network is backed

New franchise investment opportunities are available from $33,000+GST plus working capital. They have two types of business models for franchisees to own:

2) For investors to own a franchise and hire builders.

Franchisees will benefit from joining a growing and successful long-standing business that will provide ongoing head office

support and training, as well as marketing support, while being able to work from home.

Franchisees will also be able to use Harrington Homes national suppliers including Bunnings Trade, Beaumont Tiles, Haymes Paint, Lockwood and Tradelink, for their projects. www.harringtonhomes.com.au

NEW OPPORTUNITIES FOR BUSINESSES AND DISABILITY WORKERS: ATWORK AUSTRALIA 2021 provides a unique opportunity for businesses to rebuild even stronger workforces by recruiting employees with disability.

“Australians living with disability have often been overlooked in recruitment, with a 48% employment rate compared to 80% of the general public,” said Steve Carder, General Manager DES of leading Disability Employment Service, atWork Australia. “This is a missed opportunity as these workers have proven to be hugely beneficial to businesses’ productivity, staff turnover and bottom line.”

“Hiring a person with disability shouldn’t be seen as an issue to be overcome, but an opportunity to build stronger teams,” he added. “It’s well documented that employees with disability generate less turnover and a superior attendance over their peers.”

These benefits are echoed in other research, including a 2018 US study1 which showed that businesses were four times as likely to outperform their competitors’ shareholder returns if they prioritised the inclusion of those living with disability. These businesses achieved an average of 28% higher revenue, 30% higher profit margins and double the net income. Additionally, the average company that employs people with disability see staff retention go up by 90%6, which allows them to focus on their business and not ‘revolving door’ recruitment. atWork Australia’s Disability Awareness Training empowers businesses to build a more accessible and inclusive workplace and support employees with a disability. The cost-free sessions include an interactive

38 Business Franchise Australia and New Zealand

Q&A webinar, and cover topics such as enhancing awareness and knowledge of disability, challenging attitudes, gaining practical tools and strategies to make the workplace accessible to all. www.atworkaustralia.com.au/recruiting-people-with-disability

STAGECOACH PERFORMING ARTS SETS ITS SIGHTS ON SYDNEY Since UK-born children’s services franchise Stagecoach Performing Arts launched in WA just over two decades ago, the brand has strived to become the country’s number one performing arts school. This year that dream will become reality as the brand searches for its first Sydney-based franchisee. And, in a first for the global franchise, the school will host all end of term shows and tours at one of the most famous performing arts venues in the country—the Theatre Royal Sydney.

“What better place to inspire the next generation of Australian performers than this

historical hub of the arts? Students who enroll at our new Sydney school will benefit from not only our singing, dancing and acting sessions but have the added excitement of putting on shows at this iconic location,” said Chief Operating Officer Andy Knights.

the coming months searching for the perfect franchisee for the Stagecoach Sydney Principal position.

Trafalgar Entertainment (TE), the parent company of Stagecoach, acquired the rights to the Theatre Royal Sydney in 2020. In January, TE unveiled new images of the almost completed renovations, featuring a brand-new circular entry drum and glass entrance.

“Many of our new franchisees have either worked in performing arts or have been performers themselves but experience in the performance sector isn’t crucial for our franchisees. Provided you are passionate about improving the lives of children and have the desire to develop a successful business of your own, you’ll enjoy the work and rewards of being a Stagecoach Principal,” added Knights.

In addition, Stagecoach will be spending

www.stagecoachfranchise.com

BUSINESS AUSTRALIA OFFERS TIPS ON THRIVING IN A POST COVID-19 WORLD Business Australia Chief Customer Experience Officer Richard Spencer said recent data showed that six out of 10 businesses reported sales losses of up to 75% compared to the same time last year, 18% reported consistent revenue, and only 9% enjoyed a growth in sales during the pandemic.

“Many businesses were faced with the challenge of re-evaluating how they operate,” said Spencer. “They were forced to re-shape their strategy, creating new products, services or delivery methods in a quickly changing environment.

“The businesses that are planning for a postCOVID world and how they repurpose their business to meet those demands are the ones that will be successful going forward.”

Richard Spencer shares his tips on futureproofing your business in 2021: Digital dominance: “Australia’s workforce

needs to be able to operate in today’s digital world and the digital world we will face in five years. Workers and business owners need to be digital, able to re-skill and adapt.”

Stay agile: “The most successful businesses are those that re-shaped their delivery to operate in the quick-changing environment.

That includes diversifying customer bases and serving essential industries where consumer demand is growing, such as health, education or manufacturing.”

Cost efficiencies: “Try to seek out ways to cut unnecessary expenses, for example, try negotiating more flexible terms with your suppliers or premises, compare utility prices, or move operations online if possible.”

Focus on the customer: “Being responsive to customer needs is critical to business success.

It can help to improve retention and sales volume while giving your brand some extra gloss. This involves things like surprising customers and over-delivering on promises.”

Plan with purpose: “The worst thing you can do now is withdraw inside yourself, or inside your own business. Make the most of this time to plan how to lead your business to a successful 2021.” www.businessaustralia.com

Business Franchise Australia and New Zealand 39

FE ATUR E : fr a nch ises fo r you r bu dg e t

c ov er sto ry: S n a p - o n To o l s

Meet Snap-on Tools Franchisee

Emma Courtney

Snap-on is an iconic brand within the automotive industry, but relatively unknown is that Snap-on also offers an attractive franchise opportunity for anyone with the right attitude who wants to step up towards becoming a franchise owner.

“Since becoming a Snap-on Franchisee, it has given me a sense of pride of being able to say I’m the director of my own company—it really has given me a sense of achievement.”

New franchisee Emma Courtney is a proud Kamilaroi and Bigambul woman born in St George, QLD. A qualified Heavy Diesel Fitter and a mother, Emma provided insight into her experience transitioning from being a qualified diesel mechanic and her journey towards becoming a Snap-on franchisee.

Why did you want to become a Snap-on Franchisee?

During my trade I was around cars and trucks and this grew my love for Snap-on and high-quality tools. I had a local Snap-on franchisee that would visit my workshop and he initially spoke to me and made me aware of this opportunity. I wasn’t looking at starting my own business, but this was a business opportunity that would allow me to become my own boss, manage my own time and still do something that I am passionate about.

Since becoming a Snap-on Franchisee, it has given me a sense of pride of being able to say I’m the director of my own company—it really has given me a sense of achievement.

What research did you do before becoming a Snapon Franchisee?

I already knew a lot about the brand—I’ve been a loyal Snap-on customer since starting in my trade because it is a well-known brand and they have a reputation for being the best tools in the world. I even got a Snap-on tattoo four years ago and upgraded to a 72” Masters Rollcab before joining Snap-on. So I already had faith in the quality of their tools and service.

I was familiar with the tooling through my exposure during my trade.

So my research was more on the business operation side. What really appealed to me the most was Snap-on’s transparency and I spoke with other franchisee’s and people inside the business who gave me a lot of information and insight.

40 Business Franchise Australia and New Zealand

“The best part is that I have customers tell me that the Snap-on truck turning up to their workshop is the favourite part of their week. industry and being a qualified diesel mechanic allowed me to excel faster, so it all felt like second nature.

Importantly, I have the support from the whole Snap-on team. The diagnostic sales team will come with me to visit customers and I know I can call anyone from the sales team or any other franchisee at any time.

They gave me information about demonstrating the product, how to keep up to date with product information and understanding all the promotions. And this helped give me a lot more confidence that I was making a good decision.

What makes Snap-on a good investment for potential franchisees?

When I joined Snap-on was celebrating their 100-year anniversary, and I realised that this business has beaten everything thrown at the company over the last century and survived when a lot of other businesses haven’t.

The good thing with Snap-on is that because the brand strength is so strong, when you turn up at a workshop and technicians step onboard you know they are looking for high-quality tools. So this makes finding customers easy, as long as I turn up each week and provide quality service; then half my job is done.

The best part is that I have customers tell me that the Snap-on truck turning up to their workshop is the favourite part of their week. Even when I was on the tools, I used to always look forward to when the Snap-on truck would arrive. It shows how much people love the brand and they make it a stable business to be involved in.

Also, the relationship between the franchisee and franchisor really surprised me because they really care about your success. Compared to other franchise systems you don’t have to pay royalties or national advertising. All the marketing, advertising and promotions are done, you don’t need to cold call—everything is ready so you can run a very successful business.

What training and support was provided to you?

When I joined I received a lot training. We did role plays, product demonstrations and the Snap-on trainers provided training on the features and benefits of the tools.

You can always learn about the tools, however being involved in the

The team at Snap-on is always checking to see how I am going. If I have a good week they call and you get recognition, and if I have a slower week then my dedicated Sales Development Manager will call me to see how I am going. It really is comforting to know that support is only a phone call away.

What has it been like since starting and what are your business goals?

The first couple of weeks were exhausting mentally, but in a good way. It was a lot of groundwork, but it was worth it. My customer base was very supportive and receptive, so this made it easier.

I also now have a few female apprentices that I look after. It’s been great to be able to mentor them and to be able to show them a career path by showing them I can be both a successful businesswoman and a mother.

My long-term goal is to have two Snap-on trucks and to become a multi-franchise operator, then I would like to hire another female that is ready to get into a Snap-on franchise.

What advice do you have for anyone considering a Snap-on franchise?

At first it was really daunting, but I’m really glad that I made the jump. It is rewarding being able to help customers.

Snap-on have been doing it for 100 years. So follow their advice, processes and build good routines. I believe it is important to keep the truck well merchandised, well stocked and to take pride in your personal presentation. It is important to look and be professional because you are in front of customers and at their places of work, so you need to respect that.

The advice I would have for anyone considering joining Snap-on is to go on a ride-along and talk to a franchisee to get a feel for the business. The key to your success is your attitude. You have to be 100% committed and turn up every day to help customers. www.snaponfranchise.com.au/

Business Franchise Australia and New Zealand 41

FE ATUR E : fr a nch ises fo r you r bu dg e t

“Emma loves the brand so much she even got a Snap-on tattoo”

FE ATUR E : fr a nch ises fo r you r bu dg e t

FE AT U R E A R T I C L E

Big Franchising Opportunities for

So, you are dreaming of running your own business and being your own boss, but you’re worried about taking a big financial risk?

One of the many benefits of franchising is the wide variety of business options available to suit even the most frugal of budgets.

your Budget

Many successful franchisees start out small.

Some are savvy entrepreneurs looking for a lucrative side hustle, others are stay-at-home parents or retirees looking for a flexible and fulfilling way to earn extra income.

Wherever you are coming from and whatever your ambitions are, if it’s your first foray into franchising, a small, low investment franchise is a great way to test the waters.

Is now a good time to become a franchisee?

There is no doubt that many businesses— large and small—have suffered during the global pandemic. While it may seem the worst of COVID-19 is behind us, the experience has taught us all that nothing is ever certain and the best we can try to do is be prepared.

Franchise systems offer a greater degree of support than small business owners trying to do it on their own. Franchisors offer a tried-and-tested business model with built-in operations, marketing and sales support.

They are also committed to keeping their franchisees afloat—after all, it’s in their best interest that your business succeeds.

“Franchise businesses have demonstrated

incredible resilience throughout the pandemic… it is pleasing to see increased optimism as trading conditions improve,” said Franchise Council of Australia (FCA) CEO Mary Aldred, who maintained that while trading conditions were tough in 2020, franchising systems showed resilience and tenacity as franchisees benefited from strong and sustained support from franchisors.

According to the FCA, 64 percent of franchise businesses that responded to a national survey said they were optimistic about business conditions improving in the next six months (following improved trading during the September 2020 quarter). Representatives of more than 100 Australian franchise systems covering 15,000+ franchised units contributed to the FRANdata ‘Pulse Check’ survey.

The survey responses showed that franchisors were able to support and assist their franchisees by: • providing advice around navigating new regulations and restrictions • assisting with accessing government support programs • assisting with landlord negotiations • providing royalty reduction and deferral programs • carrying out activities to monitor and support the well-being of franchisees.

What do I need to get started in franchising?

It’s clear to see that franchising offers more security and support than going it alone and trying to keep your own small business afloat during turbulent times.

And once you have made the decision that franchising is for you, it’s easy to dive right in!

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Start-up fee and investment You will need to have some savings to start your venture. For small business opportunities you should be able to provide at least 10 percent of the franchise cost upfront. Some franchises offer low investment fees to get you up and running fast but require royalty fees and a portion of the profits you make. This latter option can be suitable for people just getting started in franchising who have little capital but big ambitions and are willing to share the success of their efforts with the franchisor.

Always do your research before signing a contract to make sure you understand the financial expectations.

A passion for the product or service While it’s true you don’t always need to be an expert in the subject of your franchise (for example, you don’t need to be a chef to own a restaurant or an athlete to run a gym) it is important to be driven by more than making money. To be successful, you will need to show passion and commitment to your business and the industry it represents.

So make sure the franchise opportunity you choose suits your interests, your personality and your lifestyle, not just your bank balance.

Do your homework Once you have selected the type of franchise you want to be a part of, do your research to learn all you can about the different franchises available within that category. Attend franchising expos, attend information sessions, talk to franchisees about their experiences, and devour as much information as you can—reading the Expert Advice articles in Business Franchise magazine is also a great way to start!

With varying investment rates and start-up costs, there are a wide range of franchises to suit most budgets. Some require more capital due to real estate, shop fit-out or equipment expenses, while other franchises can get you up and running at a fraction of the cost—there is not one-size-fits-all financing structure to franchising. But what you can expect to find across all of these franchises is a network of built-in structures, systems and support that will make your pathway towards business ownership a smooth one, with many franchises even offering financial plans and discounted fees to support budding entrepreneurs.

Andrew Barton laundromats are an excellent long-term investment. Because

of the reliability of their Speed Queen machines an investor can expect reliable running for 15 years or more without the need for significant reinvestment, so once the initial set up costs have been recouped the additional profits become even more attractive. Learn more: www.andrewbarton. com.au Battery World is a leading battery retailing franchise business embarking on a new era of rapid expansion. By providing quality and in-demand products and services, franchise partners have an opportunity to build a business under the banner of one of Austrailia’s leading and trusted brands. Learn more: www. batteryworld.com.au/franchise-opportunities Fantastic Services offers a range of services for the home and office including cleaning, gardening, handyman, pest control, removals and more. Fantastic Services develop a customised franchise plan

for franchisees, matching your individual needs, skills and financial resources. Learn more: https://joinfantastic.com.au Fasta Pasta is Australia’s largest, independently owned group of fresh pasta Italian restaurants. Fasta Pasta offers franchisees extensive initial training and ongoing support covering areas such as front of house, kitchen, bookwork, PPS and management skills. Learn more: www. fastapasta.com.au/franchising Home Caring provides professional and compassionate personalised home care services. Home Caring seeks communityminded high achievers with a health background who want to build a solid financial future combining their local networks with the comprehensive training and support of the Home Caring brand.

Learn more: www.homecaringfranchise. com.au InXpress is a global express logistics franchisor with over 380 franchisees in 14 countries providing freight consultative services to SMEs. InXpress has established strong relationships with courier partners, leaving you free to concentrate on sales and building your business. Learn more: https:// au.inxpress.com/franchise-opportunities Laser Clinics australia is the largest retail cosmetic clinic company globally with a Medical Advisory Board made up of Leading Dermatologists and a Medical Director at the forefront of innovation, new technology, safety and ethical standards. To share in the success of the growing aesthetics industry, learn more: www.laserclinics.com.au/franchiseopportunities Magnetite offers double-glazing, thermal insulation and soundproofing to reduce energy use and noise in existing buildings. A Magnetite franchise offers a

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Franchise opportunities for all budgets

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More franchises to explore…

7-Eleven www.7eleven.com.au/franchising.html Appliance Tagging Services www.appliancetaggingservices.com.au/ franchise-outstanding-support Aramex www.aramex.com.au/franchising/courierfranchise Checkmate Safety https://checkmate.net.au/checkmate-safetyfranchises-for-sale

secure and long-term business opportunity; on average, Magnetite franchisees have been trading for 15 years. The initial investment is based on the size of the territory. Learn more: www.magnetite.com.au/franchising/ magnetite-franchise My First Gym is a growing kids’ health franchise that aims to inspire kids to fall in love with fitness by creating ‘moments of magic’ in their clubs and using the MyMovementBuddy app to help track progress. If you are looking for a franchise that is not only commercially successful but improves the lives of others through health and fitness, learn more: https://myfirstgym. com.au/about/franchising/ Nurse Next Door provides in-home support services enabling people to remain in their own homes, on their own terms. With no requirement for a healthcare background, Nurse Next Door is looking for franchise partners with a tender touch and the tenacity

of a bulldog. In return they offer step-by-step support as you grow your business. Learn more: www.nursenextdoorfranchise.com.au Pack & Send is a retail service centre operation providing convenient freight packaging services to businesses and consumers and offers online freight solutions for pre-packed parcels. With an everincreasing demand to send goods throughout the world, there are no limits to your success with a Pack & Send franchise. Learn more: www.packsend.com.au/own-a-franchise Retail Zoo represents four unique retail brands: Boost Juice, Salsa’s Fresh Mex, Betty’s Burgers & Concrete Co., and Cibo Espresso. The Retail Zoo website walks you through current franchising opportunities with each of these brands, a checklist of what you need to get started and step-bystep instructions on applying for a franchise.

Learn more: www.retailzoo.com.au/ourbrands

Deck Seal https://deckseal.com.au/franchise.html Ecomist Australia www.ecomist.com.au/franchises-available. html Gecko Sports https://geckosports.com.au Infinity Martial Arts http://infinitymartialarts.com.au/franchiseopportunities Jim’s Pool Care www.jimspoolcarefranchise.com.au Just Cuts https://franchising.justcuts.com/franchising Little Big Sports www.littlebigsport.com.au/franchiseopportunities Listen To Your Body https://listentoyourbody.com.au/own-a-ltyb Roll’d https://rolld.com.au/franchise RYCO 24•7 www.ryco247.com/franchise Safety Navigator www.safetynavigator.com.au Snap-on Tools www.snapontools.com.au/franchise Snap Printing www.snap.com.au/own-a-franchise.html SuperGreen Solutions https://supergreensolutions.com.au/ franchises The Lott www.thelott.com/about/franchise

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Budgeting

for an emerging or growing franchise group

As Greg Nathan from Franchise Relationships Institute states in his book Profitable Partnerships, ‘Happy franchisees are profitable franchisees and profitable franchisees are happy franchisees’.

But getting franchisees to a point where they understand what it takes for them to be profitable can be tricky. I believe success starts right at the beginning, when a prospective franchisor defines exactly what their franchise group will look like and who will do what, and

then managing budgets to make sure it all works.

There is a process which starts at concept stage and keeps going all through the life of the franchise, changing with the times.

Managing this process through thick and thin is the clear responsibility of the franchisor. This is one of the key features that attracts astute people to the franchise sector, and why it is such a standout success.

Let’s look at how this process works.

Franchisor cashflow budgets First, set the group up around the people involved. Whether you are reviewing an established franchise group, converting an existing business to the franchise model or developing a group from a business concept, the first step is always the same: work out who does what.

On the surface this sounds simple. But we have found that quick assumptions just don’t work.

People have unique characteristics and skill sets, which means we are great at some things and not so great at others. The key is to find people who can do the core technical tasks and who will keep the customer happy.

So, ask a series of questions to work out who really does what and what support is needed

“Individuals interested in franchising should understand the franchise business and assess the working relationship with the franchisor before committing to franchising.”

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“Once you’ve got the people plan, it’s time to measure it against the money. And the more accurate the base, the better your cashflow budgets are going to be.”

Once you’ve got the people plan, it’s time to measure it against the money. And the more accurate the base, the better your cashflow budgets are going to be.

So, wherever possible, the first thing we ask for are cashflow budgets based on an existing business or franchise group. Then we ask for budgets to be prepared for franchisee initial set up costs, and all marketing and other contribution plans.

This material is then used to set up threeto-five-year cashflow budgets for a proposed franchisee business and the new franchisor business. Yes, we believe you will be converting your business from one business into a minimum of two new business entities and both need to be planned together carefully so they work in unison to get the job done.

Once you are happy with the budgets, contact a franchise consultant and franchisesavvy accountant to discuss your findings.

What is their opinion on the fee structures you need to put in place for your initial fees, marketing and other contribution fees, ongoing support requirements and royalties, and the number of franchisees required to make it profitable?

Are your franchisees likely to make enough to give them a healthy profit so they stay happy and profitable after they have paid all their expenses and their payments to the franchisor?

Capital expenditure This is a critical issue for all in business, highlighted by the pain suffered during the challenges of 2020 when cash flow dived into negative for so many.

Each new franchisor must be aware of the need for additional capital to fund the franchising process and the operation of the company while the group is growing—until the critical mass has been reached to allow reasonable withdrawal of funds. This could take months or even years, depending on your business model and your success in recruiting franchisees and a throng of happy, loyal customers.

And don’t forget the investment needed to recruit the ideal franchisor management and support team around you. This is a red-light area for those who’ve not taken the time or received the appropriate advice to produce accurate financials and forecasts. Something a typical entrepreneur may dismiss with a

Brian Keen | Founder | Franchise Simply

wave of the hand, saying, ‘Don’t waste my time with this stuff! I want to get on with the excitement of growing the business’.

Our impressive ‘franchise-savvy’ experts from The Grow CFO Co, Deborah and Jeremy Harris, describe this beautifully when telling our clients “Think about it this way – revenue is vanity, cash flow is reality.”

The growth trap Have you ever been on holiday and had to dig into your savings? Join the crowd! It’s the unexpected costs and little indulgences that cause the problem.

In a new franchise group, such issues involve a delay in sourcing your first franchisees, incurring unexpected advertising expenses, bringing in a broker, the resulting lost revenue—the list can grow alarmingly.

Which brings me to the painful reference of your treasure chest to handle any contingencies. It may be cash in the bank, better still savings, or a credit line with the bank. As Jeremy brutally reminds us, “Wealth is the number of days survival forward.”

Post-Covid, a minimum six-month buffer of working capital is my recommendation: calculate it now—you’ll be alarmed.

Review and update Once you are up and running, review and update your budgets at least every three months and adjust necessary elements of the franchise group and your budgets as required. Think of these budgets as your strategic spending plan—they are an integral part of managing both the franchisor business and the way franchisee businesses are supported into the future.

Franchisee cashflow budgets We all know it is good business practice for every business be managed within the framework of clear goals laid out in a succinct three-to-five-year business plans with realistic cashflow budgets.

Franchised businesses are no different. In

fact, business planning for franchisees is probably even more important because such plans provide a sound basis for the franchisor to review performance within the group and help franchisees grow their business.

Ask each franchisee from the day they begin to prepare cashflow budgets and business plans for their business/es for the next three-to-five-years. Make sure they contain clear goals and KPIs for important aspects.

Provide templates so the plans cover the issues required but not specific figures and never promise levels of achievement.

Drawing on historic results or clearly qualifying notional figures is the way to go.

And for comfort, check with your financial and legal advisers.

Then plan meetings around the review of these plans every six to twelve months.

This way franchisee performance can be measured against a personal and fair bar which reflects where each franchisee is in their journey, the characteristics of their personality and the potential of their territory. It also means that training, coaching and support can be supplied more meaningfully to help each grow by focusing on agreed areas that need attention.

Franchising is about people and the relationships between the two sides and, to work, it has to be based on clear shared goals, with well managed money being one of the essential foundations. Good cashflow budgeting from beginning to end will really help the relationship flourish.

Brian Keen has been involved in the franchise industry for more than 30 years and, today, is the Founder of Franchise Simply. His on-the-ground business experience as a multi-unit franchisee, franchisor and consultant helping many of the big names create their own franchise systems and growth over the years has been fed into Franchise Simply, helping today’s SMEs grow their business by franchising. www.franchisesimply.com.au brian@franchisesimply.com.au

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to keep franchisees successful at looking after clients and bringing in the money. Then set up initial cashflow budgets and fee structures to make sure the money works.

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Online helps squeeze the best value out of your marketing dollar There is no disputing that 2020 was, using the words of Her Majesty, Queen Elizabeth II, an annus horribilis. So how do we ensure that 2021 is a year of growth for your business?

One important step is to pay extra attention to your marketing and deriving the very best value for every dollar spent.

A lot of businesses, when they went into lockdown, were already committed to marketing campaigns that were physical – billboards, print catalogues etc. Mediums that may have delivered great results in previous years, but were now rendered impotent as cars no longer travelled freeways and people just didn’t want anything in their letterbox. What 2020 showed us is that when it comes to marketing, we need to consider a

range of delivery platforms for any campaign that we promote. We need to be flexible, not only in the delivery platform but also in the messaging. In March last year, people didn’t want to hear from you as a business unless you were solving a problem for them and any marketing messaging that ignored the pandemic was judged harshly.

As a result of the lockdowns, businesses have rightly pivoted to the online space to sell their products and services. The online world became the saviour of many businesses and the increased focus of so many Australians, as they were forced to work and shop from home.

But now, in 2021, Australia is emerging with hope that this pandemic is under control; that vaccines will return life to near normal; and with signs that the economy has awoken from hibernation, stretched and gone for a brisk run. (Disclaimer: this is the case as I write this. I learned last year that the world changes in a heartbeat and you can’t rely on the status quo.)

So now is the time when you should be moving full steam ahead with your marketing campaigns. It’s not the time to cut your marketing spend, but it is the time to ensure that you get best value for your marketing dollar. And this means getting forensic: • How much did you spend on marketing last year?

• What return (leads/sales) was gained from new marketing efforts?

• What marketing initiatives caused more work than reward?

If you can’t quickly access the answers to these questions, then you need to put in place the automated systems to provide you with the data you need. There’s no point spending money on any aspect of your business—including marketing—if you can’t measure your return on investment.

Because of the increased engagement by the population with online, it’s a good strategy to ensure that you have a strong presence there, but at the same time, making sure that you are driving value from every dollar spent.

• Start spending on social media campaigns and SEO (Search Enginge Optimisation) of your website.

• Work out your CPA (Cost Per Acquisition). A report by Facebook revealed that some industries in 2020 saw the highest conversion rate for dollars spent since 2017. Calculating your CPA lets you work out what percentage of the profit made from a lead is spent on obtaining it. This data helps you plan how much you can spend on a campaign and lets you dial it up or down, depending on results.

• Avoid fragmenting your marketing message and focus on just promoting your

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FE ATUR E : fr a nch ises fo r you r bu dg e t “Even if you are doing it tough as a business, it is false economy to cut marketing from your budget. The trick is to look at how to derive the best value from your limited dollars, and online is usually the answer.”

Tony Tran | Digital Media Specialist | FC Business Solutions

core products. Develop a strategically targeted social media content plan for your most popular items, by using data from sales reports and website analytics.

This way you can get your services and products in front of people who are actively looking.

• Automate your reporting. Don’t waste resources by having someone do the same process every month to generate a report and put it on your desk. Set up an automatic recurrent process that means you have that report—automatically—in your inbox at the start of each month.

• Utilise the power and reach of Electronic Direct Email (EDMs). An EDM is cheap and some delivery plans are free if you are still building your database. EDMs promote your brand, your products and can, when cleverly constructed, build relationships.

• Take advantage of free or low-cost tools to help laser focus your spend. For instance: • use Facebook Ads library. This is a

comprehensive, searchable collection of all ads that are currently running on Facebook apps and Instagram. You can have a look at what your competitors are doing and see what is working for them.

• use an SEO keyword tool (many have free plans to get started) to see what keywords work well for driving people to your website and where you may be able to expand your reach.

• get a Customer Relationship Manager (CRM) like Hubspot that offers free tiers: this will allow you to track your sales and only pay as your business grows.

I urge every business to investigate government grants as a way to fund some of your digital marketing. The Australian federal and state governments have many initiatives to support businesses, and in 2020 we helped a lot of them to secure grants that allowed them to effectively market their products and services, in a way they wouldn’t have been able to, without the financial assistance.

In summary, even if you are doing it tough as a business, it is false economy to cut marketing from your budget. The trick is to look at how to derive the best value from your limited dollars, and online is usually the answer. By using a systemised approach and with a strategy driven by statistics, data and artificial intelligence tools, you can create a focused presence that is talking directly to those people who are actively looking for the types of products and services you provide.

Tony Tran has been in the IT industry for the better part of the last decade, working across both small to medium enterprises and also to some of Australia’s largest retail brands. As a senior product manager, he has overseen the development of large enterprise web platforms that help maintain businesses with their operational excellence. He has been appointed the security officer at varying software development agencies to ensure the scalability, robustness and safeguarding of systems from thirdparty attackers. Specialising in web development, Tony has ensured businesses follow best practises across web security, analytics and marketing.

To discuss how Tony’s expertise can help tak your business to new heights, contact: 03 9533 0028 tony@fcbs.com.au www.fcbs.com.au

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Franchising on a

It May Be Easier Than You Think to Get into Your Own Business Always dreamed of owning your own business but think you can’t afford a franchise?

Think again.

A limited budget doesn’t mean you have to give up on your dream to become a business owner. It’s a matter of selecting the franchise opportunity that’s right for you and then working through the many options available for getting started and taking control of your future.

The good news is that right now, buying a franchise is more affordable than ever because of three factors – the amazing diversity of franchise opportunities, the record-low interest rates currently on offer and the keenness of franchisors to keep growing despite uncertain times.

Borrowing costs are at a record low Let’s say you’re considering a retail franchise for $300,000. Most franchises require you to put some of your own money in or at least have at least part of the cost in liquid assets – that is, cash or assets you can easily sell for cash. So, let’s also say you have $50,000 of your own and need to borrow the rest.

A quick survey of loan comparison websites shows that you could possibly get an unsecured five-year fixed business loan for

“Buying a franchise is more affordable than ever because of three factors – the amazing diversity of franchise opportunities, the record-low interest rates currently on offer and the keenness of franchisors to keep growing despite uncertain times.”

Robin La Pere | Franchise Consultant No Ordinary Businesses and Franchises

that amount for as little as 4% per annum or just over $1,000 per week, but if you have equity in your home and can secure the loan over that equity and extend the loan term over, say, 20 years, you could slash your interest to around 2% per annum or under $300 per week.

Don’t have fifty grand? Don’t stop reading!

The thing to remember is that probably the most important consideration for a franchisor in selecting a franchisee is finding the right person, a person who has the drive and ability to build a strong business. A prospective franchisee may have wads of cash but if they’re not the right person, they’re not going to be successful and may end up damaging the franchise as a whole.

If you’ve got your eye on a franchise and think you’re the right person, here are some strategies for getting in for less than you may have thought.

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- Start small, think big I have several clients in service franchises who offer a range of entry options, starting from as little as $4,000. They’ve told me that it’s an increasingly common approach for people getting into their own businesses to start with a lower-cost option, build it up and then either sell it and move on to a bigger franchise or use their cashflow to purchase multiple franchise units. For this approach to be successful, you have to be disciplined and work hard but it is possible to do very well out of a small initial investment.

- Ask the franchisor if they provide vendor finance or a guaranteed income Many franchises will lower the barriers to entry for the right people. It always pays before you start approaching banks for a loan to check whether franchisors offer finance or the ability to put a small deposit down and pay off the initial franchising costs as your business grows. If you’re

- Find a franchise using the Chick-fil-A model If you’ve never heard of Chick-fil-A, it’s because they don’t yet have any franchises in Australia and New Zealand, but this fast-food chicken sandwich restaurant is now the third-largest chain in the United States after McDonald’s and Starbucks in terms of sales. The difference between Chick-fil-A and other franchises is that it costs franchisees only $10,000 all up to buy in. The franchisor pays for all startup costs, including real estate, restaurant fitout and equipment. For that reason, Chick-fil-A gets more than 20,000 inquiries for franchises every year, but only accepts between 75 and 80 new franchisees. The catch is franchisees must pay ongoing royalties of 15% of sales plus 50% of the pretax profit after royalties. So although the average sales of $US4.6 million for each of Chickfil-A’s restaurants are three times more than KFC’s restaurants, franchisees take home an average of only US$200,000 of that. Not that that’s anything to sneeze at. Although you can’t buy a Chickfil-A franchise here, you can buy other

franchises which offer low upfront costs but high ongoing costs. A classic is Kumon Education Centres which charge the lowest initial franchise fee in the business – just $1000 – but the trade-off is the 40 – 50% fee on enrolments.

investment. As with a business partner, it is essential for the avoidance of potential conflict to document the details in an investors’ or shareholders’ agreement, even if the investor is a family member or friend.

- Find out how much love the banks have for the franchise

- Be prepared to compare and negotiate on costs

Bankers recognise that the risk involved in lending to people buying into established franchise models is low, so for what they call accredited franchises, they may be willing to lend to you up to 70% of the purchase price secured only against the business, not your home or other asset.

I have found over many years in franchising that the notion that you can’t negotiate with franchisors is a myth.

Franchisors, like all business people, must be pragmatic in order to survive and thrive. If you’re the right person in the right place and time, who knows what kind of deal you could make? You don’t get if you don’t ask, and you’ll never lose anything by asking.

- Find a business partner Getting into a franchise with a partner can bring more business expertise and support as well as cash into the business, but my advice is to be very careful who you get into bed with and be sure to document each partners’ roles, responsibilities and share of the rewards in a good shareholders’ agreement.

- Find an investor An investor is someone who contributes capital to a business but doesn’t normally get involved in its day-to-day operation, although they will expect to play a part in any major decisions and, of course, get a share in the business and a return on their

Robin La Pere is a franchise consultant with more than 20 years’ experience as a franchise manager, CEO and owner as well as a consultant, coach and speaker on franchising. Based in Auckland, New Zealand, he works with clients throughout Australasia and internationally. He is a specialist in business model development, strategic planning, process improvement, innovation and franchise recruitment marketing. www.noordinary.co.nz

“The thing to remember is that probably the most important consideration for a franchisor in selecting a franchisee is finding the right person, a person who has the drive and ability to build a strong business.”

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currently employed and can’t afford to lose your regular income once you purchase a franchise, look for franchises that offer a guaranteed income for the first few months after startup.

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Look Before you Leap

Historically, decreasing employment opportunities lead to an increased interest in entrepreneurship for many. The motivation to be independent and the experiences of a tough labour market encourage people to consider other options, specifically starting a business of their own.

opportunity to start a small business with the support of the franchisor’s brand and expertise. The franchise brand provides an immediate leg-up for the new franchisees.

The franchisor also offers the much-needed know-how to manage a small business.

Franchisors’ expertise help franchisees streamline their processes. The franchisors’ ‘tried and tested’ business model can be a great way to leverage the market for potential franchisees.

Franchisor-franchisee relationships are long-term relationships. But, not all such relations are ‘marriages made in heaven’.

The path to success for new franchisees is not straightforward, especially as there is considerable difference among franchise systems.

The franchisees also contribute to the success of the system with their capital, capability, and time.

Prospective franchisees should conduct careful due diligence in their choice of franchise systems. Else, the pathway to success could easily turn into a recipe for disaster.

However, individuals may have the capital or the expertise to start an independent business, but not necessarily both.

Franchising has the potential to offer the delicate balance between being independent and yet mitigating some of the risks of starting a new business. Potentially, the franchisor-franchisee partnership is a recipe for great success.

The numerous challenges of starting an independent small business without prior experience motivate individuals to consider franchising. Franchising offers an

Thus, it is not surprising that there is an even greater interest in franchising. As with prior downturns, there has been a significant increase in franchise enquiries.

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The need for careful consideration

Individuals interested in franchising should understand the franchise business and assess the working relationship with the franchisor before committing to franchising.

The Parliamentary Enquiry delivered its report Fairness in Franchising in March 2019. The report focused on efforts to improve the working relationship between

Dr Sudha Mani | Senior Lecturer | Monash University

The document is an easy-to-use tool to help prospective franchisees consider more than one franchisor. Prospective franchisees should use the ‘Key Facts Sheet’ to compare franchisors. Using the ‘Key Facts Sheet’ encourages franchisees to take a more well thought out approach to franchising.

However, this should only be used as a screening tool. Prospective franchisees should get professional help to examine the franchise disclosure documents and contracts carefully before committing to the franchise system.

Beyond the ‘Key Facts Sheet’ In addition to the information suggested in the ‘Key Facts Sheet’, prospective franchisees should also seek to understand–franchisors’ selection criteria and the ongoing support. In a large-scale study of over 1000 franchisors shows that selection and support reduce the risk of franchisee insolvency.

The selection criteria assess the franchisees’ ability to kick-start the franchise operations.

But there is also a need for franchisor’s ongoing support that complements the initial selection. franchisors and their franchisees. The Australian Government has since released a response to the Fairness in Franchising report. The Government has also released a “Supporting Guide: Changes to the Franchising Code” in November 2020.

Together these efforts should help strengthen franchising in Australia.

The Supporting Guide document is a fantastic additional resource for prospective franchisees.

The document includes a ‘Key Facts Sheet’—a simple questionnaire to help interested franchisees. For individuals interested in franchising, the mock-ups in the ‘Key Facts Sheet’ provide useful guidance on some key questions prospective franchisees should ask franchisors.

Franchisors may be required to provide some version of this ‘Key Facts Sheet’ to prospective franchisees in the near future.

Interested franchisees don’t have to wait for new regulations to ask the right questions.

Franchisor selection criteria Prospective franchisees should try and understand the franchisors’ selection criteria.

Some useful questions here are: • does the franchisor require some industry experience?

• does the franchisor require interested franchisees to have a formal education?

What is the expected level of education?

• does the franchisor consider the franchisees’ financial net worth in their decision?

For some prospective franchisees, the selection criteria may seem onerous.

However, the selection criteria signal the need for both expertise and capital needed to operate the franchisees.

Franchisors without clear selection criteria may be willing to enrol individuals into the system without due process, which can destabilize the complete system. Having competent peers is beneficial to everyone

involved. The selection criteria also provide some guidance on the franchisor’s expectations.

Franchisor ongoing support Franchisors can provide ongoing support in different ways. Some of the questions that franchisees can ask on ongoing support are: • does the franchisor organise regional or national meetings? How often are these meetings scheduled?

• is there a franchisee association? What’s the role of the franchisee association?

• does the franchisor offer field training before the opening of the outlet? Is this training mandatory? How much does it cost?

• does the franchisor offer annual field training? Is this training mandatory? How much does the training cost?

• is there a franchisee newsletter? Do franchisees contribute to the newsletter?

Opportunities to engage with other franchisees on an ongoing basis can contribute to franchisees’ success and well-being. These ongoing connections with the franchisor and other franchisees’ in the system provide an opportunity to learn and share best practices. Both formal and informal exchange of information has favourable implications for franchisees and franchisors alike.

Individuals taking a cautious step towards entrepreneurship should carefully consider various franchise opportunities in the marketplace. Asking the right questions can help franchisees succeed in the right franchise system.

This is an opinion piece by Dr. Sudha Mani. She is a Senior Lecturer at Monash University and Member, ACCC’s Small Business & Franchising Consultative Committee. Her expertise is in the area of governance of franchisor-franchisee relations and their performance implications. Dr. Mani applies advanced econometric methods to work with big data. Her research has appeared in highly prestigious Financial Times top 50 journals. She has contributed to the Australian Parliamentary Inquiry Committee’s report on the Franchising Code of Conduct and was a keynote speaker at the National Franchise Convention 2019.

Sudha.mani@monash.edu https://research.monash.edu/en/persons/ sudha-mani

Business Franchise Australia and New Zealand 53

FE ATUR E : fr a nch ises fo r you r bu dg e t

“Prospective franchisees should get professional help to examine the franchise disclosure documents and contracts carefully before committing to the franchise system.”

FE ATUR E : fr a nch ises fo r you r bu dg e t

sna ps h ot: M y F i r s t G y m

A FRANCHISE FIT FOR THE FUTURE With its lower-than-average start-up fees, minimal staffing costs, early potential profits and a highly engaged market, My First Gym (MFG) offers a robust and supportive business model with lots of room to grow.

MFG Co-Founder Daniel Newton spoke to Business Franchise about big opportunities for budding franchisees.

Daniel, tell us about yourself, your business and the birth of My First Gym. I’m a fitness industry veteran, multisport enthusiast and passionate family man. My career in the fitness industry spans over 20 years, working across multinational health club brands such as Gold’s Gym USA, Fitness First Health Clubs and Snap Fitness.

I am very passionate about delivering health & fitness to communities and have found it my personal mission to bring new and exciting ways for people to exercise to the market, which led me to the children’s fitness sector, an untapped, but very relevant market to inspire movement.

Our first MFG corporate site was opened in September 2017, with the franchise program beginning in April 2018 and we’ve been helping children live healthier and more active lifestyles ever since.

What service do you provide?

We are a one-stop fitness shop for children.

This is primarily a class membership model, but our service also includes birthday parties, school holiday camps and a very unique whereable technology offering; MyMovementBuddy, specifically made for kids. Our mission is to be the leader in children’s fitness and give every community (including parents) access to our programs.

We currently have eight clubs in Queensland and two in New South Wales, with more in the pipeline. We are expanding into the international market with MFG New Zealand set to open in the near future.

What type of person would ‘fit’ your franchisee profile?

Our franchisee selection program allows for a broad experience and background profile. We look for character: the desire to lead and passionately represent the MFG brand; experience: a track record of business operations and management or business ownership and exposure to health club membership models or a likeminded industry background; time & engagement: dedication to being physically present; and financial: $200k minimum in NET cash assets.

Franchise owners will enjoy the benefits of an extensive support system. Our franchisee program focuses on all aspects of setting

54 Business Franchise Australia and New Zealand

“I am very passionate about delivering health & fitness to communities and have found it my personal mission to bring new and exciting ways for people to exercise to the market.”

up a club, recruitment and training of staff, and sales and marketing. Our training is concentrated in the first 90 days and then evolves into an ongoing support and training program to ensure consistent and sustaining performance.

What’s your focus for the year ahead?

During the Covid-19 crisis, our business was able to adapt quickly, to deliver ‘on demand’ classes during the home lockdown period and ensure our little members and their families had access to their programs.

But once the doors opened again, the immediate increased usage and the surge in membership across all clubs demonstrated the unquestionable need for our facilities, coaches and inspiring movement programs.

In July 2020, MFG was acquired by a new ownership group with a range of highly credible and qualified professionals, joining our engaged industry veterans. With this new ownership team, as well as recent record-breaking operations results, MFG is set up for a big future. We now have 10 operating sites and have a clear focus and mission to make a real difference in the lives of families and continue our rapid growth in 2021. www.myfirstgym.com.au/about/ franchising

e x pert a dv i c e

8

common health and safety mistakes

workplaces are making on-si

Many Australians remain anxious about returning to the workplace, where employers have a primary responsibility to minimise virus-related risks.

breaches and maximise employee safety, and employers should be aware that traditional cleaning practices are insufficient to keep workplaces virus-free.

There are hefty penalties for employers who don’t follow Government restrictions and guidelines, and an employee suffers serious health consequences as a result. Anti-viral cleaning is now essential to avoid regulatory

1

Unfortunately, I have seen a significant number of workplaces cutting corners or unaware of the difference between general cleaning and COVID-19 sanitisation, thus applying poor practices that do not protect employees and visitors from infection.

Firstly, a common mistake made by organisations is failure to update to a new contingency plan. Many organisations are using a COVID contingency plan that they developed in March. Since then, however, the

56 Business Franchise Australia and New Zealand

costs for commercial cleaning have reduced.

For instance, Cleancorp has reduced its cleaning price per square metre, as products and equipment have become more readily available, while some cleaning services are still charging $30 per square metre.

2

Secondly, many small businesses such as gyms and small offices have tasked their employees with spot cleaning throughout the day. However, if the organisation and employees have not undertaken any formal training in anti-viral cleaning, the job is unlikely to be well done, and the health and safety risks to employees and visitors could remain high.

“The eight common workplace mistakes outlined are easily preventable with a good contingency plan, adequate training and, most importantly, a reputable antiviral cleaning provider.”

Lisa Macqueen | Co-Founder and Director | Cleancorp

“I have seen a significant number of workplaces cutting corners or unaware of the difference between general cleaning and COVID-19 sanitisation.”

premises, I see surfaces being sprayed and then immediately wiped when the key to properly disinfecting surfaces is allowing the solution to ‘cure’ for 10 minutes before wiping down.

By applying this process, organisations can ensure all bacteria is eradicated before wiping away.

th

5

-site 3

Another overlooked area is shared touchpoints. Whether they are being cleaned during the day by employees or after hours by professionals, touchpoints such as door handles, light switches, and the underside of chairs – especially in hospitality premises – are often overlooked during cleaning. Businesses should check their cleaning provider gives these areas adequate attention.

4

Not allowing surfaces to ‘cure’ is another common mistake. When cleaning an area with a confirmed case of COVID-19, the use of hospital-grade disinfectants and a curing process is essential. In too many commercial

Lack of information for visitors and employers is a common oversight in workplaces. Many businesses display signage about keeping COVID safe, but workplaces should also provide information on their infection control practices and the efficacy of the products they use. For organisations to gain the employees and customers’ trust, they would do well to provide greater transparency on the cleaning tools, disinfectants, and techniques applied to cleaning surfaces. This will make workers and customers feel safer and more confident they are staying hygienic.

6

I also see organisations implementing rules for legislative compliance only, rather than for their employees and visitors’ safety. Hiring a COVID-19 Safe Hygiene Marshal who has not undergone adequate formal training in infection control, social restrictions and sanitisation will present a risk to people entering the premises.

7

Practices that risk cross-contamination is an addition mistake made by cleaners who are not well-trained. Cleaners and employees on sites such as restaurants, cafes, fitness facilities and gyms often use the same cloth to wipe down multiple pieces of equipment, tables, surfaces and rooms. On the contrary, every new surface must be cleaned with a fresh wipe to ensure that surfaces are adequately sanitised.

8

Lastly, organisations who have a confirmed COVID infection in their workplace should check that cleaners conduct a deep clean and, while doing so, follow more stringent social distancing on the premises. At Cleancorp, we have extended the 1.5-metre rule to 10 metres when deep cleaning a site with a confirmed case to ensure there is no close contact between our staff. We have also taken measures to ensure that all cleaners wear PPE before entering the site and have no contact with the client.

The eight common workplace mistakes outlined are easily preventable with a good contingency plan, adequate training and, most importantly, a reputable anti-viral cleaning provider. These are precautions that I hope organisations will take on board to ensure the safety of employees and visitors on their site.

Lisa Macqueen, Co-Founder and Director at Cleancorp has more than 25 years’ experience in sales and marketing for large international hotel chains and has developed strong expertise in strategic marketing and automation. A highly regarded media commentator, Lisa has appeared regularly on the Brian Tracy Show on CBS, NBC, and FOX Affiliates in the US, as well as the ABC in Australia.

Lisa is co-author of Power Principles for Success – Volume 2, which achieved bestseller status in two Amazon.com categories. www.cleancorp.com

Business Franchise Australia and New Zealand 57

Why Nurse Next Door’s

24/7 Care Services Centre is such a value add

Though new to the Australian market, Nurse Next Door Home Care Services is already redefining what it means to support franchise partners.

Amber Biesse and Matt Fitton, who established Nurse Next Door Australia in October 2018, are not surprised by the immense growth they are experiencing. They firmly believe their Care Services offering has been instrumental to their success and the success of their franchise partners.

They took some time out to talk to Business Franchise Australia New Zealand and discuss how their Care Services Centre has propelled this Canadian brand into the Australian home care market.

24 Hour Support “Nurse Next Door’s Care Services Centre is designed to make life easier for Partners by supporting them in some of the most difficult and burdensome aspects of running a home care business,” Amber says.

“It consists of a highly-trained customer service and scheduling team that are available for clients and franchise partners, 24 hours a day, 7 days a week.”

Matt explains that “while it is tremendously helpful for Franchise Partners to know that they can focus on growing their business, having confidence that Care Services is there to support them also gives clients and their families peace of mind when receiving care from Nurse Next Door, with 24/7 access to the help they need.”

“Franchise Partners are able to focus on scaling their business, knowing that they are well supported in “back end” operations.”

Scheduling and 24/7 Monitoring The home care industry has many complexities, but the scheduling of client visits can become an overwhelming and crippling aspect of a business. “Care Services addresses this issue head-on, while also providing our clients with consistency and reliability around their care,” Matt detailed.

Once staff are scheduled into visits, Nurse Next Door’s Care Services Centre takes it one step further with the 24/7 team monitoring attendance to ensure the safety of clients and caregivers. This gives Nurse Next Door’s franchise partners the assurance that caregivers have attended the visits as scheduled and that their business’ reputation is secure.

One Best Way Amber explains that “Care Services encompasses much more than intakes, scheduling and attendance monitoring; it’s a critical part of the Nurse Next Door business that helps us provide operational excellence.”

“Care Services encompasses much more than intakes, scheduling and attendance monitoring; it’s a critical part of the Nurse Next Door business that helps us provide operational excellence.”

means to have 24-hour support. Amber and Matt believe that the overarching benefit of utilising a system like theirs is that it allows their franchise partners to focus greater attention to sales and marketing activities in the community, thereby driving client intakes and company growth.

“Franchise Partners are able to focus on scaling their business, knowing that they are well supported in “back end” operations,” Amber explains. “Supported by a highly tuned technology stack, and high levels of data and detailed analytics, Partners are able to keep a close eye on all aspects of their business. This in turn is critical to ensuring that both HeartQuarters and our Partners meet their business objectives,” Matt adds.

Focus on Scaling

Matt and Amber know that leveraging Nurse Next Door’s ‘One Best Way’ approach to client and care team management through the Care Services Centre, paired together with their Core Purpose of Making Lives Better, has been a catalyst for the rapid growth of their Franchise Partners and the system as a whole.

From intakes to data analysis, Nurse Next Door’s Care Services Centre redefines what it

www.nursenextdoorfranchise.com.au

“This centralised system”, says Matt, “is exactly what assists everyone at Nurse Next Door to seamlessly communicate, collaborate and innovate.”

58 Business 58 Business Franchise Franchise AustraliaAustralia and Newand Zealand New Zealand

Purpose.

Culture.

Brand.

Build a home care franchise with heart

Business Franchise Australia and New Zealand 59

sna ps h ot: listen to your body ( LT Y B )

A Moment with Ltyb CEO and Founder,

Ben Fletcher doesn’t fit all; every member has their own training history, limitations, schedule and goals. We customise our workouts to meet our clients’ genuine needs, which allows the network of LTYB Studios to average 91% retention.

Our standard member profile is 40-50-year-olds who have been inactive and want to lose weight, increase fitness and feel better. Sure, we also work with very fit people, sports people and juniors, but the reason we specialise in this market is because they are lost in the industry.

They don’t have the motivation to do it themselves at the gym, they will not keep up in a high intensity group fitness model and they don’t want to spend $200 per week to hire a PT. They come to us to get the individualisation while paying $52 per week on average—and every workout is achievable, no matter their fitness level or needs.

What type of fitness buff would ‘fit’ your franchisee profile?

When someone with nearly 20 years’ experience in the fitness industry and the founder of a national fitness franchise is ready to tell us how they built their success, we’re ready to lean in and listen up!

Tell us about your journey as a personal fitness trainer and the rise of LTYB as a franchise.

The industry certainly has been kind to me. On a personal level, I have been fortunate to run over 1,000,000 workouts in 19+ years, employ over 100 staff, sign up tens of thousands of members with super strong retention, and oversee the launch of all our franchises and support their growth.

I started out as a Personal Trainer (PT), originally running a oneon-one personal training business. In 2008 I decided to create a unique model combining one-on-one and group training, delivering a personalised service within a group setting.

After piloting this concept, we quickly became booked out and that is when we thought the model was scalable. In 2012, we started building the franchise model, which also included a pilot franchise to test out all systems and replication prior to going to market.

As of today, we have 17 Franchises in three states, more than 50 PTs, close to 20,000 members on the database and strong growth plans Australia wide.

What makes LTYB unique?

Our main service is ‘Personalised Group Training’. We believe one size

Our ideal franchisee is a business minded, fit and healthy individual. In our network, we have two types of franchisees: the Business Managers who head up sales, people management, member service, and strategy; and the hands-on Head PTs.

Where are your franchises located and what locations/territories are available?

We have territories Australia wide available. We have certain criteria we need to meet to approve the territory such as the demographic profile, population and geographical area. Our territories are dynamic to ensure the site boundaries protect our franchisees from future sites.

Each territory has a very generous size to provide the highest chance of profitability in the shortest time.

What support to do you offer your franchisees?

Support is our greatest strength. We are on site four times per year minimum at every studio, with 10 visits in year one. We provide multiple up skilling training sessions, negotiate leases, provide franchise induction training, assign business managers to each studio, and so much more.

How have you coped during the pandemic and what do you hold in store for the future?

We survived Covid-19 very well and used the time to launch an online shop, upgrade our online operations system and training, and achieved positive profitable growth. The next 12 months is about ensuring existing franchisee profitability increases. We have four sites due to open prior to June 30 and are targeting 15 new franchise partners in 2021. https://listentoyourbody.com.au/own-a-ltyb

JOIN OUR TEAM We are now looking for Franchisees to join our fast growing company.

Safety is a fast growing industry Small investment, massive results

SMOKE ALARMS

TEST AND TAG

Servicing, replacement and inspection of smoke alarms within residential and rental properties.

Electrical testing and tagging on site at a range of businesses, properties and sites.

Low monthly franchise fees Recession proof business Work the hours you want

FIRE SERVICING

POOL INSPECTIONS

Sales, servicing and installing fire extinguishers to ensure WHS compliance.

Pool fence inspections to ensure they comply with current safety regulations and standards.

No prior experience required Full training provided

FIRST AID KITS

EXIT LIGHT TESTING

Servicing and supplying first aid kits to individuals and businesses in your region.

Regular testing and servicing of Exit Lights to ensure WHS compliance and operation under emergency conditions.

For more information about becoming a member of our Checkmate Safety Team, visit our website or email our team.

www.checkmate.net.au

info@checkmate.net.au

1300 00 2468

e x pert a dv i c e

Do retail franchises make a good investment in a post-COVID world?

It’s no secret consumer behaviour has changed, at least in the short to medium term, and possibly forever, as a result of the COVID-19 global pandemic.

While some retail outlets have suffered terribly, and even closed their doors for good, others have thrived.

So, you may be asking, does retail franchising

make a good investment in a post COVID-19 world?

business, you need to look for exceptional marketing strategies.

Well, there are many retail brands doing really well, particularly in the home improvements space. The benefit of investing in a franchise business over independent business ownership is there is a lot of data available to help you assess the opportunity.

For example, Beaumont Tiles works with The Block where you can see the products on the TV program and then buy in-store.

The franchises which are performing well have strong brands and continue to invest strongly in marketing and adapting to consumer needs.

In retail in particular, it’s all about the brand, as it’s the brand which helps attract people to the store, so when assessing a franchise

62 Business Franchise Australia and New Zealand

Other retailers doing really well are ones which compete and add value to online shopping. These tend to be price competitive and/or they add extra service that you don’t get online.

When it comes to franchise businesses, retail franchises tend to be on the higher end in terms of investment level. This is due to the stock required, the fit out and cost of rent. You

“While some retail outlets have suffered terribly, and even closed their doors for good, others have thrived.”

steps, as well as create cashflow forecasts and calculate breakeven. Having a clear picture of these numbers before you invest is critical to success.

Franchise Accounting and Tax founders Kate Groom and Peter Knight also share their tips on the key elements you should be looking out for in light of the impacts of COVID-19.

While investing in a franchise doesn’t guarantee business success, the trading history, brand value, head office expertise and shared investment does provide you with a really good dashboard to help you assess if the business if right for you and likely to generate a good return.

I created the Australian Franchise Marketplace to help people looking to invest in a franchise to access and understand that dashboard, to make informed business decisions. Not only can you access this great, free resource to equip you with the questions to ask franchisors, you can also apply your new skills and knowledge straight-away with a range of franchise businesses, including retail franchises, exhibiting online. You can deep dive into a range of franchise offers, ask questions and download information online, 24 hours a day, every day of the year, from the comfort and safety of your own home - because COVID-19 has changed our behaviour, at least in the short to medium term. Find out more or register for your free ticket at: AustralianFranchiseMarketplace. com.au

“In retail, it’s all about the brand, as it’s the brand which helps attract people to the store, so when assessing a franchise business, you need to look for exceptional marketing strategies.”

Kerry Miles | Director | Franchise Ed

also need to consider the amount of start-up capital you’ll require to keep the business operational until you return a sustainable profit. Doing your due diligence is crucial as you have the potential to do a lot of dough.

The Australian Franchise Marketplace offers some essential information to help you do your due diligence on retail franchises. It brings together some of Australia’s best

franchising minds, who offer their best practice tips for free - it’s all part of our combined commitment to building a stronger franchise sector.

One of these experts is Avatar Consulting Director David Campbell, who is an expert on franchise financials. He covers how to assess if the risk and return of a potential franchise is right for you, in easy-to-follow

Kerry Miles is Director of FranchiseED, Founder of Australian Franchise Marketplace, a Franchise Mentor & Coach, and Adjunct Research Fellow at University of the Sunshine Coast. She has nearly two decades of experience in the franchise sector with clients including small and large franchises and government organisations with an interest in the franchise sector. www.franchise-ed.org.au

Business Franchise Australia and New Zealand 63

e x pert a dv i c e

The Fair Work Amendment Bill 2020 and what it means for you

By now 2020 is old news, COVID shutdowns and economic distress have been front of mind and while we can see the light at the end of the tunnel, there is still some way to go.

Without a doubt, retail has been one of the hardest hit industries in the past 12 months and although many in the retail sector have also been hit with major changes to casual overtime, modern awards and fluctuating rules and regulations on capacity, the industry continues to charge along.

While employees have been navigating the changes to government subsidy schemes, employers are taking all the options available

“Businesses both large and small have had to wade through an already difficult award system to ensure they’re doing the right thing by employees.”

Edward Mallett | Founder | Employsure

to keep doors open, people in jobs and the bills paid. Some good news though, as the Federal Government took all the time available announcing on their last day of sitting in December 2020, proposed changes to industrial relations in a bill introduced call the Fair Work Amendment (Supporting Australia’s Jobs and Economic Recovery) Bill 2020.

The proposed changes have been worked

64 Business Franchise Australia and New Zealand

through over several months, focusing closely on how businesses can be supported to bounce back. Some of these changes are designed to catch employers who are deliberately doing the wrong thing, but many employers and small businesses could get caught up in the cross hairs and run the risk of criminal action for honest mistakes.

Though the changes are just propositions and still need to be reviewed and voted through

“The proposed changes have been worked through over several months, focusing closely on how businesses can be supported to bounce back.”

parliament, many of the changes are probusiness and could support the growth of our struggling retail sector.

Casual employees One of the main changes introduced in the bill is the statutory definition of a casual employee into the Fair Work act. The Federal Government hopes that by having a clear explanation of what a casual worker is, it will remove uncertainty and lead to less employers being exposed to underpayment claims.

The proposed definition states that if an employer makes an offer of employment to an employee where there is no firm advance commitment to continuing and indefinite work according to an agreed pattern of work, and the employee accepts such an offer, he/she will be a casual employee.

Employers who exploit their employees in cases of serious wage theft could face jail time under the proposed changes. Individuals found to be deliberately underpaying their staff could be jailed for up to four years or fined almost $1.11 million. Companies face a fine of almost $5.5 million. There will be leniency for SMEs who make an honest mistake when paying their staff, and for most this shouldn’t be an issue.

The IR reform bill also addresses the issue of double dipping and how to prevent employers from being caught up in it, following a recent Federal Court ruling. The ruling found that casual employees firmly committed in advance to ongoing work are, in fact, permanent employees entitled to seek paid annual leave, paid personal/carer’s leave and paid compassionate leave. SMEs will not have to pay casual workers those extra benefits if the bill passes.

Casual conversion Casual conversion would be included in the National Employment Standards if the IR reform bill passes, allowing employers to convert a casual worker into a permanent employee. Employers would have to offer those working regular shifts the opportunity to convert to permanent roles after 12 months

“The Federal Government hopes that by having a clear explanation of what a casual worker is, it will remove uncertainty and lead to less employers being exposed to underpayment claims.”

if they wish to do so under the proposed changes.

This applies to casuals who have over the past six months of a 12-month period ‘worked a regular pattern of hours on an ongoing basis which, without significant adjustment, the employee could continue to work as a fulltime or part-time employee’. Employers would have to agree to such a request unless they have reasonable grounds not to. This will lead to employers having to fork out more to keep casuals on their books.

Part-time employees Several modern Awards would also see increased flexibility of part-time work, which would allow employers to offer part-time employees additional shifts without having to pay overtime rates. This would apply to industries such as retail, hospitality, fast food, restaurant, and pharmacy. If made law, this could help struggling employers who prefer permanent part-time employees rather than relying on a casual worker to do the same job.

The proposed provisions apply to part-time employees who work at least 16 hours but less than 38 hours a week and whose shifts are for at least three hours (which may include an additional hour).

Businesses both large and small have had to wade through an already difficult award system to ensure they’re doing the right thing by employees. Of the $123 million recovered by the Fair Work Ombudsmen last financial year, $90 million of it was self-reported by employers who realised their error.

While this Bill is welcome by those in many small businesses, there is still much that needs to be done to further support the backbone of the Australian economy to bounce back from the past 12 months.

British-born Edward Mallett started his professional life out as an employment relations barrister after having studied law at Cambridge University in the UK and Duke University in the US. After migrating to Australia in 2010 and seeing how high legal fees for business owners seeking HR advice were, Mr Mallett wanted to establish a new system which offered professional help at an affordable price.

Seeing a gap in the market, Mr Mallett founded Employsure, a subscription-based workplace relations service offering round the clock advice to employers. https://employsure.com.au/

Business Franchise Australia and New Zealand 65

PR OFI L E : franchising expo

Take control of your future

Invest in yourself!

Reader special: Register to visit any Franchising & Business Opportunities Expo in 2021 for half price at: www.franchisingexpo.com.au by using promo code CGB

Anyone dreaming of starting their own business in 2021 shouldn’t miss this opportunity to visit the Sydney Franchising & Business Opportunities Expo, at ICC Sydney Darling Harbour from Friday 26 until Saturday 27 March.

The show has been revamped this year with the new ‘Start Your Own Business’ workshop and the Franchisee Success Summit, in addition to the popular seminar program featuring industry experts, franchisees and franchisors.

“Small business is the driver of our economy and many people find it offers a fantastic lifestyle and steady income,” says Exhibition Manager Fiona Stacey.

“But it’s also crucial to do your research and make sure you choose the best concept for your circumstances. The Expo is independent and gives you the perfect chance to see the options, speak with the experts and have all your questions answered.”

Each Franchising & Business Opportunities Expo showcases a huge range of business ideas. You will have the opportunity to come face to face with the people behind emerging brands as well as established businesses, such as Cartridge World, Battery World, Snap Print & Design, Degani, Aussie, Aramex (formerly

Fastway Couriers), Roll’d, Minuteman Press International, Noddle Box and many more.

Concepts on offer for the first time in Sydney include Cravable Brands, The Great Greek, City Cave, Green Motion, 1300 Blinds, Hey Juice, Ninja Kids, Elite Carpet Drycleaning, and Darbecca.

In addition to meeting exhibitors, visitors find great benefits in attending the free seminars held as part of the show. Free seminars help visitors to understand the difference between franchises, how to find a business that matches your skills, success strategies and pitfalls to avoid.

“The seminars and free panel sessions are always a highlight of the Expo,” says Stacey.

“It’s a good idea to check the program on our website before you attend, to make sure you’re in time to hear from any speakers who particularly interest you.”

“Once again the 2021 shows have been well supported by the small business and franchising community” she says. “Any company wishing to take a stand at this year’s shows and reach thousands of potential new franchisees should get in touch with our team to discuss the benefits of exhibiting.”

Gain the freedom and flexibility of being your own boss with an established brand and support network behind you. Visit the show to explore a wide variety of franchises, advisors and business ideas, all under one roof.

For more information go to www.franchisingexpo.com.au Contact Fiona Stacey for more information on exhibiting ph. 03 9999 5464 or fiona@specialisedevents.com.au

2021 Diary Dates: Sydney: 26-27 March, ICC Sydney, Darling Harbour Perth: 16 May, Crown Perth Brisbane: 18-19 June, Brisbane Convention & Exhibition Centre Melbourne: 20-21 August, Melbourne Convention & Exhibition Centre

66 Business Franchise Australia and New Zealand

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• Free advice from the experts • Meet the people behind the brands • Free seminars daily SAVE $10 Get your half price ticket online using code CGB at franchisingexpo.com.au

Sydney: 26-27 March 2021 | Perth: 16 May 2021 Brisbane: 18-19 June 2021 | Melbourne: 20-21 August 2021

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Business Franchise Australia and New Zealand 67

h ot to pi c s

Behind the

headlines Pizza brand to return JobKeeper payments

Franchisees and management buy out real estate chain

RFG faces court over misleading and unconscionable conduct

Pizza brand Domino’s has returned $792,000 in JobKeeper payments received by a subsidiary at the onset of the pandemic, according to a media report.

The Laing+Simmons real estate chain has been bought by a consortium of franchisees and head office team members from its previous franchisor, according to a company statement.

The CEO of Domino’s offered his thanks to the government and Australian taxpayers for the subsidy which provided “support during a period of significant uncertainty.” A number of other prominent businesses have also made a commitment to return JobKeeper payments, including Super Retail Group ($1.7 million), Iluka Resources ($13.6 million), and Toyota ($18 million).

The New South Wales-based group has 43 real estate offices and has been operating since 1967. A group of 15 franchisees plus head office personnel including current managing director Leanne Pilkington, who is also the current president of the Real Estate Institute of New South Wales, acquired the business for an undisclosed sum.

Listed multi-brand franchisor Retail Food Group (RFG) will face the Federal Court for making false or misleading representations and engaging in unconscionable conduct in its dealings with franchisees, according to media reports.

68 Business Franchise Australia and New Zealand

The Australian Competition & Consumer Commission’s (ACCC) case alleges RFG and five of its related entities breached the Australian Consumer Law through false, misleading and deceptive conductive when selling or licensing 42 loss-making corporate stores between 2015 and 2019 and breaching the Franchising Code of Conduct by using

marketing funds for non-marketing expenses.

Former franchisees of RFG brands including Michel’s Patisserie, Donut King, and Brumby’s Bakeries have reportedly welcomed the court action.

The ACCC is seeking injunctions, pecuniary penalties, a compliance program order, and costs, among other things. The court action comes more than two years after widespread media reports about the conduct of RFG triggered the 2018 federal government inquiry into the Franchising Code of Conduct. Final changes to the Code arising from the inquiry are expected to be announced by the federal Business Minister in early 2021 (see article below re anticipated changes).

Latest Code version changes URL for free franchisee course The latest version of the Franchising Code of Conduct released quietly by the federal government on December 15 last year effectively changes only minor references within the Annexure 2 Information Statement for Prospective franchisees.

The changes relate to two websites referenced in the Information Statement. One is an updated URL for potential franchisees to download a copy of the Franchising Code (now at www.legislation.gov.au instead of comlaw.gov.au). The other website change is for the address of the free online education course for potential franchisees which can now be found at www.accc.gov.au/about-us/ tools-resources/cca-education-programs The free online education program was formerly hosted on the website of the AsiaPacific Centre for Franchising Excellence at Griffith University, which has since closed. The education program is designed to help prepare potential franchisees to better understand their obligations under a franchise, and to conduct more effective due diligence before committing to a franchise.

Past research by the university indicates that potential franchisees who have undertaken this course take on average a month longer to research a franchise before committing and are more satisfied with their decision six months after acquiring a franchise compared to those who didn’t undertake the course.

The course was originally written in 2010

by Franchise Advisory Centre director Jason Gehrke for Griffith University.

Franchisors are encouraged to require completion of the course a pre-requisite criteria for potential franchisees. See www.

accc.gov.au/about-us/tools-resources/ccaeducation-programs for more information.

Meanwhile, the government is yet to release final changes to the Franchising Code of Conduct following the release of an exposure draft of proposed changes late last year, along with a supporting guide which explains the nature of the changes.

Investor pays $86.8m for 10% stake in Mexican food chain

Jason Gehrke | Director Franchise Advisory Centre

Australian-based Mexican food chain Guzman Y Gomez (GYG) has sold a 10% stake to listed investment company and specialist funds manager Magellan Financial Group in a deal worth $86.8 million, according to a media report.

The deal is subject to shareholder approval but is expected to be finalised in late January 2021.

Caltex sued by partner over alleged branding deception Woolworths petrol station network owner, British-based Euro Garages (EG Group), is suing fuel supplier Ampol, formerly known as Caltex, alleging misleading or deceptive conduct related to Ampol’s rebranding, according to a media report.

The lawsuit relates to Caltex’s alleged “false representations” to EG regarding its branding agreement with Chevron, and its failure to disclose that it was already locked into discussions with Chevron about the future of its trademark licence agreement, among other things.

EG reportedly believed it had ongoing rights to use the Caltex brand, when in fact those rights expire on December 31, 2022.

Pandemic drives rapid uptake of virtual food brands The COVID pandemic has driven a rapid increase in virtual concept food brands which exist only digitally, as apps, or on third-party marketplaces, but service their customers with food produced by actual restaurants for delivery or takeaway, according to a media report.

The trend has taken off in the United States and also reached Australia. Virtual restaurants allow existing food businesses to maximise their capacity and earn extra revenue, with orders either delivered or offered as pick-up only. A virtual restaurant brand in the United

States opened at 300 outlets on its first day of trading late last year.

Café operator and founder fined for underpayments A company operating a Café 63 outlet in Brisbane has been fined $95,000 for partially paying 11 employees in food and drink rather than full wages, between August 2017 and January 2018, according to a Fair Work Ombudsman (FWO) media statement.

Two principals of the company have also been fined $20,000 each, while the owner of the Café 63 brand has been penalised $4,800 for his involvement in one contravention by the company.

Wage underpayment penalties to increase by 50% Federal government changes to the Industrial Relations Reform Bill could result in small businesses found guilty of deliberately and systematically underpaying workers being penalised up to 50% more than current civil penalties, according to a media report.

The new penalties will be applied through a three-tier system of underpayments whereby a first-tier penalty will increase from $66,000 to $99,000 for body corporates, and from $13,320 to $19,980 for individuals. Small businesses and individuals are exempt from Tiers 2 and 3, under which larger businesses will be penalised at the higher of two and three times the benefit obtained, or $99,900 and $666,600, respectively.

It is also proposed that for severe cases of intentional wage theft a new criminal offence could carry a jail term of up to four years, fines of $1.11 million, and, for individuals, an automatic disqualification from managing corporations for five years if convicted. www.franchiseadvice.com.au

Business Franchise Australia and New Zealand 69

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EXPANSION

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business and legal players who can take you through the first minefield.

Constant changes within the codes of conduct can create a massive challenge to franchise systems

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of selling franchise systems direct to franchisees for over 35 years.

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globalpublishers@icloud.com

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PO Box 5039, Brandon Park , VIC, 3150 P 03 9533 0028 Contact Corina Vucic E hello@fcbs.com.au https://www.fcbs.com.au/

Plug-ins for the gaps in your franchise offering There are often gaps in a franchising offering – whether that’s because the franchise has just started; the franchise is deliberately being kept small and manageable; or because a decision has been made to keep the overheads of the Corporate Office team low.

Whatever the reason, those shortcomings in the offering can be critical to not only the success but the legal compliance of your franchise.

That’s where FC Business Solutions can help. We can provide you with as much (or as little) support as you need. We cover all areas of franchising from strategic business advice and modelling to audits, manuals and policies to ensure you are compliant. We can do all your marketing: – from graphic design to website design and overhaul social media lead generation and full advertising campaigns.

HR Help Desk, Operational Manuals Marketing and Recruitment is our passion.

Contact us to see how we can help build your business.

Level 6, 64 Marine Parade (PO Box 10857) Southport Qld 4215 P 07 5591 2522 F 07 5591 2511 Contact Sam Rees E sr@ippartnership.com.au www.ippartnership.com.au A specialist Franchising and Intellectual Property legal firm, providing advice for Franchisors from conception to recruitment and ongoing management.

The firm takes great pride in its long term relationships with Franchisors and providing clients with expert, tailored and cost-effective advice. Expert advice and assistance is also provided to Franchisees buying & selling businesses as well as in relation to disputes.

415 Canterbury Road, Surrey Hills, Victoria 3127 Australia P Australia (03) 9999 5488 | International +61 3 9999 5488 Contact Colin Crawford, National Franchise Manager E info@franchisedevelopments.com.au W www.franchisedevelopments.com.au

Level 27 Governor Macquarie Tower, 9 Farrer Place, Sydney, NSW 2000 P 1300 858 818 Contact Jessica Gadiel E systems@safetynavigator.com.au www.safetynavigator.com.au

Safety Navigator is a cloud-based health and safety platform used by over 10,000 Australian and New Zealand businesses. Our focus is on making health and safety compliance easy for business to allow them to reduce the risk of a workplace incident occurring. We specialize in servicing the Franchise industry.

We are a “one-stop shop” business expansion consultancy We create tailor made business strategies specifically for you and y our industry Our team has a 25 year track record Our experienced and passionate consultants provide business viability plans, franchising and licensing expansion strategies, legal documentation, operations manuals and franchise recruitment.

We have assisted small companies to become household names.

We have also developed expansion strategies for multi-national companies and worked with international networks to enter the Australian market.

We have a strong 25-year track record in the recruitment of new franchisees and selling existing franchised businesses – Australia wide and taking Australian companies international.

Want to discover the best methodology to grow your business?

Contact Colin Crawford our National Franchise Manager

Business Franchise Australia and New Zealand 71

f r a n c h i s e l i st i n gs

FRANCHISE

NATURE OF BUSINESS

OUTLETS

ASSOC MEMBER

INITIAL FEE

MIN INVEST

RETAIL

7-Eleven Stores – 700+

FCA, AACS

Site Specific

$400,000$1,000,000 (site dependant)

LAUNDRY SERVICES

100+

-

20%-30% Deposit

$100,000 financed over 5 years

ELECTRICAL TEST AND TAG

57

FCA

$35,000

$57,000 + GST + Vehicle

FREIGHT & LOGISTICS/ COURIER

29 (AUS) 18 (NZ)

Available upon application

Dependant on territory

BATTERY RETAILER

111

FCA / ARA

Initial Fee $55,000 (Excl GST)

$250,000 (Excl GST) Incl the initial franchise fee

MOBILE SAFETY

15

-

$25,000

$50,000

DECK AND TIMBER RESTORATION

10

HYGIENE PRODUCTS & SERVICES

33 in AUS, 18 in NZ

FCA

None

$10,000 - $300,000

HOME SERVICES

530+

AFA, QFA, EWIF

From $3,000

From $9,300

AUTHENTIC ITALIAN FAMILY FOOD FRANCHISE

20

FCA

$50,000 + GST

$500,000 $700,000

SCHOOL KIDS’ SPORTS & FITNESS PROGRAMS

17

-

$25,000+GST

$10,000+GST in two installments as we offer a $15,000+GST finance

HEALTH/AGED & DISABILITY CARE

20

FCA

-

$50,000-$100,000 (in partnership with the franchisor)

SPORT/HEALTH & FITNESS

13

IFA

-

-

INTERNATIONAL AND DOMESTIC FREIGHT CONSULTANTS

48

FCA,IFA

$64,950

-

MOBILE POOL SHOP & POOL SERVICE

100+

FCA

$69,000

$69,000 + Vehicle

HAIRDRESSING

210+ across Australia, NZ & UK

FCA

$18,000$35,000

$80,000-$240,000

LASER, INJECTABLES, SKIN TREATMENTS, BODY

165

FCA

$60,000+GST

$290,000+GST

CHILDREN’S PRODUCTS AND SERVICES

-

FCA

Starting at $25,000 + GST

$25,000 - $50,000

FITNESS

FCA

13

$29,700 (payment plans available)

$120,000

7-ELEVEN Building 2 658 Church Street, Richmond, Victoria, 3121 Phone: (VIC) 03 9550 0600, (NSW) 02 9798 1200, 07 3291 9400 (QLD) Website: www.7elevenfranchise.com.au

ANDREW BARTON 67 Colebard Street, Acacia Ridge, Qld 4110 Phone: 1800 304 030 Email: mls@andrewbarton.com.au Website: www.andrewbarton.com.au

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: franchising@ats.com.au Website: www.appliancetaggingservices.com.au

ARAMEX (Formerly Fastway Couriers) Level 9, 491 Kent Street, Sydney, NSW 2000 Phone: 1300 3278 929 (AUS) 0508 692 726 (NZ) Email: fso@fastway.com.au (AUS) recruitment@fastway.co.nz (NZ) Website: www.aramex.com.au www.aramex.co.nz

BATTERY WORLD Level 3, 203 Wharf Street, Spring Hill QLD 4000 Ph: 1300 793 209 Email: franchise@batteryworld.com.au Website: www.batteryworld.com.au/Franchise-Opportunities

CHECKMATE SAFETY 1300 00 2468 Email: info@checkmate.net.au Website: www.checkmate.net.au

DECKSEAL PO Box 4093, Burwood East VIC 3151 Ph: 1800 332 525 Email: admin@deckseal.com.au Website: www.deckseal.com.au

ECOMIST 25 Hargraves Place Wetherill Park NSW 2164 Ph: 1800 243 500 Email: info@ecomist.com.au Website: www.ecomist.com.au

FCA & AIG $65,000 + GST (Australian Industry $30,000 + GST (incl Franchise Fee) Group) + vehicle

FANTASTIC SERVICES 2/198 St Kilda Rd, St Kilda VIC 3182 Email: info@joinfantastic.com.au Website: Joinfantastic.com.au

FASTA PASTA PTY LTD Level 1, 137 The Parade, Norwood SA 5067 Ph: 08 8304 8600 Fax: 08 8332 8389 Email: franchise@fastapasta.com.au Website: www.fastapasta.com.au

GECKO SPORTS 1/11 Levanto Street, Mentone VIC 3194 Ph: 1300 432 565 Email: franchise@geckosports.com.au Website: geckosports.com.au/join-us

HOME CARING 4/327 Woodpark Road, Smithfield, NSW, 2164 Phone: 1300 658 311 Email: info@homecaringfranchise.com.au Website: www.homecaringfranchise.com.au

INFINITY MARTIAL ARTS 12/10 Capital Place, Birtinya, QLD 4575 Ph: 0481 781 196 Email: info@infinitymartialarts.com.au Website: www.infinitymartialarts.com.au

INXPRESS 3/14 Burke Crescent, North Lakes, QLD 4509 Ph: 1300 097 857/0434 111 985 Email: Sales.au@inxpress.com Website: inxpress.com.au

JIM’S POOL CARE 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 131 546 Email: info@jimspoolcare.com.au Website: www.jimspoolcare.com.au

JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: (AUS) 1800 334 498 (NZ) 0800 100 114 Email: bdm@justcuts.com Website: www.justcuts.com

LASER CLINICS AUSTRALIA Unit 21, 39 Herbert Street, St Leonards, NSW 2065 Ph: 0400 303 272 Email: Franchising@laserclinics.com.au Website: www.laserclinics.com.au/franchise-opportunities

LITTLE BIG SPORTS PO box 440, Mermaid Beach QLD 4218 Phone: 0426236063 Email: franchise@littlebigsport.com.au Website: www.littlebigsport.com.au/franchise-opportunities-2

LISTEN TO YOUR BODY (LTYB) Level 1, 19-21 Centreway, East Keilor VIC 3033 Ph: 0409 438 286 Email: ben@listentoyourbody.com.au Website: https://ownaltyb.com/

72 Business Franchise Australia and New Zealand

FRANCHISE

NATURE OF BUSINESS

MAGNETITE WINDOWS 36 garema Circuit, Kingsgrove NSW 2208 Phone: 02 9565 4070 Fax: 02 9565 4080 Email: info@magnetite.com.au Website: www.magnetite.com.au

MY FIRST GYM Australia/New Zealand Ph: 0434 071 536 Email: Dan@myfirstgym.com.au Website: www.myfirstgym.com.au NURSE NEXT DOOR 10 Oxley Road Hawthorn VIC 3122 Ph: 1300 010 247 Email: matt.fitton@nursenextdoor.com.au Website: www.nursenextdoorfranchise.com.au

WINDOW INSULATION

OUTLETS

ASSOC MEMBER

6 franchises AWA, HIA, WFAANZ & 12 dealers

INITIAL FEE

MIN INVEST

$20,000$50,000

$20,000

HEALTH & FITNESS

10

-

$50,000+GST

$350,000-$500,000

IN-HOME AGED CARE AND DISABILITY SUPPORT

4

FCA

$70,0000

$150,000

LEADING PARCEL & FREIGHT RESELLER

106

-

$75,000 ex GST

From $100k

FINANCE

50

Yes

$35,000 + GST

$200,000

FOOD – RESTAURANTS AND DINING

95

-

$50,000

$400,000 plus

HYDRAULIC SERVICE AND MOBILE CONNECTOR SPECIALISTS

32

-

$15,000

Various Options

MOBILE TOOLS AND EQUIPMENT FRANCHISE

175+

FCA / FANZ

Start-up cost from $50,000

-

PRINT, DESIGN, WEBSITES

150+

AUS & NZ FCA, FCNZ & Print Industries Association of Australia

$35,000 AUD

From $50,000 AUD

FOOD - QUICK SERVICE RESTAURANT (QSR)

1354* (AU) 263* (NZ), 41,526* in 108 countries *as of 5 Sept 2019

-

AUD15,000 + GST (Australia), USD12,500 + GST (New Zealand)

Site dependent

ENERGY EFFICIENT PRODUCTS

81 in 9 countries

FCA

$48,000 + GST

$85,000 Incl.

Franchise fee, sign written, equipped van. + vehicle lease

LOTTERIES

Approx.

4000

-

Varies dependent State/Territory

Varies dependent State/Territory

PACK & SEND Unit 3C Mfive Business Park, 1 Moorebank Ave, Moorebank, NSW 2170 Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au

RAMS Level 12/321 Kent Street Sydney NSW 2000 Ph: 1800 616 082 Email: franchising@rams.com.au Website: www.RAMS.com.au/franchising/

ROLL’D Head Office: Waterman Business Centre, Level 2, UL40/1341 Dandenong Road, Chadstone, VIC 3148 Ph: 03 8564 8186 Email: franchise@rolld.com.au Website: rolld.com.au

RYCO 24•7 99 Calarco Drive, Derrimut VIC 3026 Ph: 1300 111 247 Email: sales@RYCO247.com Website: www.RYCO247.com

SNAP-ON TOOLS PO Box 6077, Seven Hills NSW 2148 Ph: Aus: 1800 762 766 NZ: 0800 762 766 Email: sota.franchise@snapon.com Website: www.snapontools.com.au

SNAP PRINT & DESIGNS Ground Floor, Building G, 12-24 Talavera Road, North Ryde, NSW 2113 Phone: 1300 810 233 Email: franchiseenquiries@snap.com.au Website: www.snap.com.au

SUBWAY SYSTEMS AUSTRALIA PTY LTD Level 1, 42 Amelia Street, Fortitude Valley QLD 4006 Ph: 1800 630 355 Email: australia_development@subway.com Website: www.subway.com.au

SUPERGREEN SOLUTIONS FRANCHISING 161 Ingham RD, West End, QLD, 4810 Ph: 07 4772 7655 Email: franchise@supergreensolutions.com.au Website: www.supergreensolutions.com.au

THE LOTT 87 Ipswich Road, Wooloongabba QLD 4012 VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT – NSW Lotteries – 07 3877 1118 QLD – Golden Casket – 07 3877 1117 SA – SA Lotteries – 07 3877 1096 Email: franchiseenquiries@thelott.com Website: www.thelott.com/franchisee

A-Z Listings are a great way to promote your business Group Fantastic Services

a range of services for the Fantastic Ser vices offers g, ding cleaning, gardenin inclu e offic the home and s and more. oval rem trol, con t pes handyman, or a decade ago, the franchis Established more than d technologically-advance t mos the of one now is They operate on three companies in the industry. eloping new services, dev ly ous tinu con nts, contine gies and attracting new nolo tech new nting impleme franchise partners. ing t known for the outstand Fantastic Services is bes

they’re providing their and continuous support . with ees chis fran grown into a multiToday, the company has providing more than 100 niche service company, e intenance services on thre professional property-ma and Australia with a US, the UK, the ts continen de 530 franchisees worldwi franchise network of over tact For more information con 1300 333 247 info@ joinfantastic.com.au www.joinfantastic.com.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to: www.businessfranchiseaustralia.com.au Business Franchise Australia and New Zealand 73

Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried

Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried

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Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried

74 Business Franchise Australia and New Zealand

Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried

Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fried Fresh Fried Fried Fried Fried Fried Fried

We love an entrepreneur here at Subway®. So if you think in a fresher way, visit subway-franchise.com

F R A NCHISE a—z d i r ecto ry

7-ELEVEN Looking for your next move? Your opportunity awaits with 7-Eleven Australia.

7-Eleven operates a growing network of more than 700 stores in Victoria, New South Wales, the Australian Capital Territory, Queensland and Western Australia.

things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works.

It’s your opportunity to be a part of your local community, interact with customers every day, and build something that’s yours. We’ll help you at every step of the way, from setup and training, to marketing and even bookkeeping, we’ll help turn your new investment into a solid investment.

A franchise with 7-Eleven means owning your own business with a success proven model and the ability to create a work-life balance that suits you.

When you buy a 7-Eleven franchise, you buy two

Email: 7elevenfranchise@7eleven.com.au www.franchise.7eleven.com.au

Andrew Barton

additional profits become even more attractive.

Andrew Barton Laundry Systems was established over 60 years ago to service the Queensland laundry market. The business was built around sole distributors of the world-famous Speed Queen brand of commercial laundry products.

The Laundry industry is going through its very own digital revolution, and Andrew Barton is officially launching its unique Managed Laundromat Service (MLS). The Managed Laundromat Service has been designed to take advantage of the latest digital technology, including their own cashless payment system and remote security monitoring, which has opened up the laundromat market to investors who want a truly hands-off approach.

Andrew Barton laundromats are an excellent long term investment primarily because the Speed Queen machines last for so long. An investor can expect day after day of reliable running for 15 years or more without the need for significant reinvestment, so once the initial set up costs have been recouped the

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started?

With over 12 years’ experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Aramex Aramex has been operating internationally for almost 40 years. In New Zealand and Australia, we began as Fastway Couriers over 35 years ago, joining the Aramex family in 2016.

The Aramex network across New Zealand and Australia now includes 40 regional franchises and over 1200 franchise partners.

We offer our franchise partners an award-

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

Please contact us at mls@andrewbarton.com.au or call us on 1800 304 030

No prior electrical experience is required, just a passion for safety and a commitment to growing your business.

With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you.

ATS were named FCA Emerging Franchisor of the Year 2011 and the FCA National Franchisee of the Year 2013 (less than 2 staff).

For further information please contact Chris Longley, National Sales Manager on 1300 287 669, email franchising@ats.com.au or visit www.appliancetaggingservices.com.au

winning system, world-class technology, training and support to help them to run their own rewarding business in their local communities.

For more information contact: AUS: 1300 327 892 fso@aramex.com.au www.aramex.com.au NZ: 0508 692 726 recruitment@aramex.co.nz www.aramex.co.nz

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

AUSTRALIA AND NEW ZEALAND

Business Franchise Australia and New Zealand 75

F R A NCHISE a—z d i r ecto ry

Battery World Australia Battery World Australia is a battery retailing franchise business that has steadily grown over the past 20+ years to have over 110 stores across Australia. Now the leading battery retailing specialist and a trusted Australian brand, Battery World has expanded to be the largest and most comprehensive Australian battery retail franchise.

Battery World offers franchise partners a chance to power the passions of many Australians across the

checkmate safety Checkmate Safety is a mobile safety business that has franchisees in both QLD & NSW and is looking to expand to keep up with the growing demand of our services.

Our services include: Electrical Test & Tag, Fire Equipment Sales & Servicing, Exit Light Testing, First Aid Kit Sales & Servicing, Smoke Alarm Servicing, RCD Testing, Pool Fence Safety Inspections and more…

Having an arsenal of services provides our

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

DeckSeal DeckSeal lead the way in deck and timber restoration and maintenance services, specialising in the treatment of new and existing timber decks, structures and features.

We are a unique business, delivering in an extremely underserviced market space. DeckSeal offers everyday people the perfect opportunity to capitalise on their existing skills or quickly build a new set without the burden of learning a new trade. Full training and ongoing support are provided with operational manuals.

Specialists in all aspects or timber restoration, preservation and outdoor maintenance, we undertake a wide range of projects including: decking, timber cladding, fences, screens and garage doors to name a few. We also clean and seal concrete and paving.

ECOMIST AUSTRALIA Established in 1994, Ecomist Australia is a leading provider of premium quality hygiene products and services, specialising in Odour Control and Insect Control.

Our core product is an innovative programmable aerosol dispensing system that won an award for the Best New Product from The Aerosol Association of Australia and New Zealand. Our aerosol products are manufactured in New Zealand and we offer a natural insect killer and over 30 fragrance options with French perfume.

76 Business Franchise Australia and New Zealand

nation. By providing quality product and services, franchise partners have an opportunity to build a business under the banner of one of Australia’s leading and trusted brands. So, what are you waiting for? With opportunities still available for discussion, be the next to have a conversation about how you can join this award-winning brand.

To find out more, please contact Battery World Australia on 1300 793 209 or visit: www. batteryworld.com.au/franchise-opportunities

franchisees with extra avenues of income from our current and future customers. Everybody is required to adhere to State & National OH&S regulations which ensures ongoing repeat work.

Safety is one of the fastest growing industries in Australia, why not join our Checkmate Safety team and profit from our experienced systems.

For more information contact Neil McCosker at: 1300 00 2468 info@checkmate.net.au www.checkmate.net.au

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

A timber deck is an iconic part of the Australian outdoor lifestyle and a key feature in countless homes across the country.

With a continual flow of enquiries and an overwhelming demand for our services, we just cannot keep up. DeckSeal currently has territories available in NSW, QLD, WA, SA, TAS and only 5 regions left in Victoria.

Our territories are large and are all in huge demand for our services.

Our current franchisees are enjoying the benefits of the DeckSeal model and are being their own boss.

If you want to be your own boss and have the support of a franchise system, love working outdoors and want a better work/life balance then a DeckSeal franchise is not to be missed.

Contact Danielle on 1800 332 525 or email admin@deckseal.com.au

Our ultimate aim is to enhance the environments of our customers through our high quality products and excellent after-sales service.

Over the last 23 years we have developed a secure and proven franchising business model. Each Ecomist franchise has its own exclusive territory based on post codes and purchase price is generally 2x the net income of the existing business.

If you are interested in finding out more, please contact Gary Vandoros on 1800 243 500, email info@ecomist.com.au or visit www.ecomist.com.au

Fantastic Services Group Fantastic Services offers a range of services for the home and the office including cleaning, gardening, handyman, pest control, removals and more.

Established more than a decade ago, the franchisor is now one of the most technologically-advanced companies in the industry. They operate on three continents, continuously developing new services, implementing new technologies and attracting new franchise partners.

Fantastic Services is best known for the outstanding

FASTA PASTA With our authentic Italian background and a 35 year success story, Fasta Pasta is now Australia’s largest, independently owned group of ‘fresh pasta’ Italian restaurants.

An innovative ever-evolving menu, with healthy options and a commitment to outstanding service, have all contributed to Fasta Pasta being voted Roy Morgan’s ‘Quick Service Restaurant of the Year’ in 2018. Loved for our affordable, fresh, family meals in relaxed, fully licensed surroundings, this is a

and continuous support they’re providing their franchisees with.

Today, the company has grown into a multiniche service company, providing more than 100 professional property-maintenance services on three continents - the UK, the US, and Australia with a franchise network of over 530 franchisees worldwide For more information contact 1300 333 247 info@joinfantastic.com.au www.joinfantastic.com.au

great opportunity to be part of our award winning national organisation. Extensive initial training and ongoing support is provided. New franchisees undergo 12 weeks of training in one of our company restaurants covering areas such as, front of house, kitchen (all areas), necessary bookwork, PPS, and Management skills.

For more information on joining a successful franchise call 08 8304 8600 email franchise@fastapasta.com.au, or visit our website www.fastapasta.com.au

GeckoSports

Reasons to invest in a GeckoSports Franchise...

Own a GeckoSports Franchise today!

• Low level investment • Low overheads • Multiple channels of revenue • Excellent margins & profitability • Non-seasonal -> operate all year round • Weekly and monthly cashflow • Accredited Government funded programs • Website referral system • Supportive operating system & environment • Sports & Fitness fun programs • Diversity -> no day is the same • FUN + ACTIVE + REWARDING!

*KIDS SPORTS & FUN FITNESS* Do you find the traditional 9-5 job stuck indoors all day unappealing... you’re not alone! A GeckoSports franchise instantly gives you the work/life balance you’ve only ever dreamed of. Become your own boss where you have the autonomy to work within your local community engage with kids, families, schools, sports clubs, councils and more delivering fun active kids sports and fitness programs!

Imagine being able to follow your life’s passion and desire to keep kids active while improving their health and wellbeing!

Home Caring Pty Ltd Proudly Australian owned, Home Caring provides professional and compassionate personalised care services in the home and community and is seeking community minded franchisees who can build a solid financial future combining their local networks and the national marketing of the Home Caring and Dementia Caring brands.

We are seeking high achievers, preferably with a health background, who want to make a difference in the community by providing excellent quality of care to clients.

INFINITY MARTIAL ARTS Infinity Martial Arts was established in 2005 on the Sunshine Coast, Queensland. We began as a single club focusing predominantly on Brazilian Jiu-Jitsu, with only a handful of members under the guidance of our head coach and black belt Neil Owen.

Over the years, many of those initial members became black belts themselves and helped to grow our business into what it is today. With 13 academies now in QLD and two other affiliate clubs in NSW & QLD we are one of the largest franchised martial arts academy names throughout Australia, leading the way in Brazilian Jiu-Jitsu. Our programs focus on a self-defence style of martial arts and combat sport, which

For more information contact our Franchise Director Kim O’Donnell at 0417 159 807 or 1300 432 565 Email: franchise@geckosports.com.au

The active franchisee partner manages the daily operation of the branch, sourcing new clients, ensuring existing clients’ needs are being met, recruiting and training care workers and managing a team of people.

A comprehensive training program, ongoing operational support and a full suite of cloud-based business management tools assist with the growth and success of your home care business.

Contact Bill Lockett for more information on: info@homecaringfranchise.com.au 1300 658 311

is predominantly based on grappling and submission holds.

Our curriculum focuses on the skill of taking an opponent to the ground, controlling one’s opponent, gaining a dominant position and using a number of techniques to either force or defend a submission. With classes ranging from expert to beginner and suitable for both adults and children starting as young as 2 years old, our academies are warm & friendly environments. We have a strong focus on creating a fun culture where our members become part of the family.

For more information contact: Simone Todd on 0481 781 196 info@infinitymartialarts.com.au www.infinitymartialarts.com.au

Business Franchise Australia and New Zealand 77

F R A NCHISE a—z d i r ecto ry

INXPRESS InXpress is one of the world’s largest logistics franchisors. Our innovative proprietary shipping platform allows small to medium businesses to easily book and track their domestic and international shipments online, whist receiving local support from their freight consultant (franchisee). Our global buying power means that our franchisees can offer their customers great rates from a choice of world-class carriers such as DHL, TNT, Startrack and UPS. With 400+ franchises globally, operating in 14 countries, InXpress continues to grow its Australian footprint.

JIM’S POOL CARE MOBILE POOL SHOPS Join our team and Australia’s largest franchise system to build a business that suits your goals and lifestyle.

Owning a Jim’s mobile pool shop means you can earn money from multiple streams. You charge for your time and charge for the lucrative pool items such as chemicals, pool equipment and pool accessories. This means your income is not limited by how many hours you can work and gives you

You’ll benefit from comprehensive training and ongoing coaching, an automated user-friendly system and established carrier partnerships, all fully supported by our experienced operations, coaching and service support teams.

Phone: 1300 097 857 Email: sales.au@inxpress.com Website: www.inxpress.com.au

scope to grow the business to a level that suits you.

Another great bonus is our FLAT franchise fee. Yes, our fee is a flat franchise fee system so you can work hard and earn as much as you like and pay the same at fee with all training and ongoing support included.

If you are ready for a change then you need to put us on your list.

We have selected opportunities around Australia so give us a call and come for a ride along.

For more information ph: 131546 or visit www.jimspoolcare.com.au

JUST CUTS™

income stream in each salon.

Just Cuts has over 30 years’ experience across Australia and New Zealand. Now the largest hairdresser in the Southern Hemisphere.

​​ recent study conducted by the Franchise A Relationships Institute, franchisee satisfaction with the Just Cuts™ System was rated higher than any other franchise group in the benchmark.

Embracing business management and training Technology allows owners to remain on the pulse of the business remotely, and hence over 55% of Just Cuts owners are multi salon operators.

The dedicated Academy Team provide Operations and Marketing support and the Justice Product range is providing our owners with secondary

Laser Clinics Australia Laser Clinics is the largest retail cosmetic clinic company globally, now with over 165 clinics across Australia, New Zealand, and the United Kingdom. Our successful 50/50 partnership has also won several franchising awards for this growth and innovation. With this unmatched scale comes unmatched experience.

No two of our clients are the same. Therefore, the entire Laser Clinics business is built around understanding our clients not just as a group of people, but as unique individuals. This understanding finds its way into all that we do, from staff training, new products, customer service and more.

Laser Clinics has a Medical Advisory Board made up of leading Dermatologists and a Medical Director who are at the forefront of innovation, new technology, as well as safety and ethical standards.

business franchise australia and new zealand AUSTRALIA AND NEW ZEALAND

A global leader with a proven franchise business model developed over 20 years, InXpress Australia is looking for motivated individuals, with a passion for business and sales, to join our thriving franchise network of freight consultants, with low investment and minimal risk.

A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

78 Business Franchise Australia and New Zealand

Style your work and life your way with Just Cuts.

Contact: Zenardia Anderberg 0488 600 036 or 1800 334 498 Email: bdm@justcuts.com Website: justcuts.com/franchising LinkedIn: Just Cuts™ Franchising

This expertise shapes all that we do in our clinics, with nothing going to our clients that hasn’t been quality controlled first and also influences the highest standard of training for our Franchisee’s, Therapists, Doctors and registered Nurses.

We also have a Nurse Council, to ensure that all Nursing Standards, codes and guidelines are adhered to.

Across all products categories we only use the highest quality supplier’s and the most advanced machines, with a dedicated team looking at new technology and product development to deliver the best results for our clients.

All our clinics use medical grade Candela lasers and were currently introducing CoolSculpting across the network, the worldwide leader in fat reduction. www.laserclinics.com.au/franchise-opportunities

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

Little big sport Little Big Sport is a play and game-based soccer coaching program for 2.5-10 years olds, where the emphasis is on having fun.

We will provide all of the training and support needed to kick off and grow your business. We also provide our intelligent software program and database system which takes the stress out of administration tasks by issuing bulk statements & invoices, taking automatic direct debit payments, sending group emails, taking attendance and more. As well as the training and I.T systems, we will also provide enough coaching equipment, player rewards, player merchandise and marketing material to get you well and truly off the ground.

Ltyb In fitness, one size doesn’t fit all. LTYB sessions are individually programmed to drive 90%+ retention rates across our 15 Strong Franchise network.

LTYB have proven progressive systems, high level franchisee support and strong member retention and Franchisee Profitability. With only 90 members to breakeven, many studios have a member base of 200+ and growing.

Upon successful completion of our application process, you will be starting your own business and running your own classes within a matter of a few weeks!

If you are establishing a new territory, our Franchise Manager will come to you to assist in the initial establishing phase, and ongoing support will be available throughout the lifetime of your franchise.

We never want you to feel alone in this journey – we are in this together!

Phone: 0426236063 Contact: Cherhys Email: franchise@littlebigsport.com.au www.littlebigsport.com.au/franchise-opportunities-2

We offer our franchise partners an exclusive territory, full marketing support including assets and plans, IT and Software support, Online Operations Manual access and training, Studio business coach, Franchisee Induction program, supplier discounts, professional development opportunities and everything required to successfully run your studio.

We are currently recruiting Franchise partners Australia wide.

LTYB look for motivated people who have a passion to make a difference to member’s lives. To be successful in the fitness industry, you need to walk the talk and continue to grow as a business leader and fitness leader.

For further enquiries, feel free to contact our founder Ben Fletcher on 0409 438 286 email ben@listentoyourbody.com.au or search https://ownaltyb.com/

MAGNETITE WINDOWS

solutions provide all the benefits of double glazing without the hassle of replacement windows. At Magnetite, we aim to exceed our customer’s expectation of comfort.

We believe this starts with the first contact and continues through an assessment, installation and after sales service. Join the team that has:

Do you have a trade license or are you hands-on? Do you want to become your own boss?

Your WINDOW of opportunity is now.

As noise and energy efficiency are prominent issues plaguing home owners, now is the perfect time to become part of an expert team who solve these issues every day.

Magnetite specialises in double glazing existing windows, as the core offering in a product range that includes seals, tint and other complementary window treatments. Our

My First Gym MyFirstGym (MFG) is a fitness and wellness franchise business, set up to serve children, families and communities through offering a wide range of classes & other unique products such as birthday parties, date nights, school holiday programs and more The MFG facilities and programs are designed to support physical activity and

Nurse Next Door Home Care Services With a core purpose of Making Lives Better™, Nurse Next Door provides in-home aged care and disability support services built on our philosophy of Happier Ageing® focusing on possibility rather than disability.

Award winning systems, world class processes and operational excellence have enabled Nurse Next Door to become one of the fastest growing home care franchises in North America.

Under the leadership of Melbourne based Master Franchisors Matt Fitton and Amber Biesse, Nurse Next

• 18+ years technical and practical experience • #1 place in a niche market, with a unique product range • Comprehensive, hands-on training, with ongoing business and technical support • Average franchisee tenure now over 15 years.

To learn more, visit www.magnetite.com.au

physical literacy for kids from 7 months to 15 years of age. At MFG, the Ethos is to Inspire Movement and the Mission is to be the Leader in Children’s Fitness, Internationally.

For more information contact: Dan Newton 0434 071 536 Dan@myfirstgym.com.au www.myfirstgym.com.au

Door has quickly penetrated the Australian home care market. The ‘Bold Pink’ brand is disruptive (check out the pink cars!) reflecting our unique approach to home care.

With no requirement for a medical or healthcare background, we’re looking for people to partner with who have a tender touch and the tenacity of a bulldog.

Take the first step to building a home care franchise business with heart.

Contact Matt Fitton 1300 010247 matt.fitton@nursenextdoor.com.au

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pack and send PACK & SEND is equipped with the technology, systems and resources to handle the movement of parcels, freight and packages for clients located anywhere worldwide.

With our ‘No Limits’ business model we can send & receive anything, anywhere.

We save customers Time, Trouble & Money.

We service the Freight, Logistics and eCommerce Fulfilment Markets.

Phone: 0447 711 353 Email: luke.martin@packsend.com.au Website: www.packsend.com.au

RAMS

• Designate territory

RAMS is a recognised, iconic brand – we’ve helped hundreds of thousands of Australians buy their own home.

• Owned by Westpac, Australia’s oldest company

RAMS is unique.

• Build your own successful and motivated team

Residential mortgages is all we do, which makes us experts at helping customers into their new home.

• Support your local community

• Build yourself a business for yourself but not by yourself

• Ongoing training and development

• Enjoy the comraderie of a large RAMS family For franchise enquiries please email

• Strong upfront and trail commission

franchising@rams.com.au or

• Powerful online and TV presence

call 1800 616 082.

ROLL’D

Why us

Roll’d offers Vietnamese street food, with a modern Australian twist.

With over 90 locations and plans for an international location this year, we aim to enrich lives by bringing memorable family food to the world. Food is everything in our family. It’s what we laugh over, cry over, fight over and have done since we were kids.

Everything worth sharing has always been done over the dinner table, and through Roll’d it’s now our mission to share the things that matter through great food and even better memories. We’re not shy in saying we have big dreams. We have led the way in bringing Vietnamese food to the masses, making it a popular dining option in Australia, with flavours that are as vibrant as the bustling streets of Saigon.

Ryco 24•7 If you are looking for a business opportunity that offers incredible job satisfaction and the potential for high rewards, a RYCO 24•7 Franchise business is the right fit for you.

RYCO 24•7 franchisees can start with one van, with the ability to expand to offer multiple service vans.

Snap-On Tools Snap-on Tools Australia & New Zealand is a mobile franchise operation putting high quality tools and equipment in the hands of mechanics, engineers, and other professional tool users across the country.

Snap-on Tools is a subsidary of Snap-on Incorporated, a leading global innovator, manufacturer of tools, diagnostics and equipment solutions for professional

80 Business Franchise Australia and New Zealand

Roll’d is one of few genuine family businesses and our proven system, know-how, goodwill and reputation will allow you to create your own success, whilst upholding the brand. Franchising allows you to be in business for yourself, not by yourself. Last year we served over over 6 million hungry customers! Our established network means that you will always have the support of our team and our strengths make us a truly unique franchise. We have the buying power to create a more efficient supply chain. Our network also creates positive competitive environments that encourage our leaders to excel and succeed.

For franchising enquiries email franchise@rolld.com.au or call 03 8564 8186 www.rolld.com.au

As a RYCO 24•7 Franchise Operator, you can also grow your business into a full RYCO Service Centre which offers over-thecounter service as an added level of support for your fleet of vans.

For more information contact: 1300 111 247 sales@RYCO247.com Website: www.RYCO247.com

technicians, with an established network of franchise operations across the globe.

After 35 years in the Australian market, Snapon continues to perform, providing robust financial results for its network of over 175 franchisees.

Extensive training and ongoing support is provided - no previous mechanical experience required. Snap-on offers an exclusive finance package to assist new franchisees.

SNAP PRINT & DESIGN Passion is the backbone to any successful business.

At SNAP, our passions are print and building businesses. As part of our network, you’ll be supported by a team with the expertise and passion to see your business reach its full potential.

Boasting a 120 year history in the print industry and with 40 years in franchising, SNAP is 100% Australian owned and operated. We have over 140 Snap Centres locally and we’re internationally

Subway Systems Australia Pty Ltd Subway® offers a fresh alternative to traditional fast food.

franchised in Ireland and New Zealand. SNAP is one of the most recognised brands in Australia with a reputation for fast, personalised service and high quality print & design solutions.

SNAP caters to all business print needs, from marketing materials and business stationary through to signage. If you want to learn more about becoming part of our Multi Award Winning Australian Franchise network, we’d love to hear from you!

Phone: 1300 810 233 Email: franchiseenquiries@snap.com.au snap.com.au

With more than 1,350 locations across the country, Subway® is Australia’s largest restaurant chain*, serves nutritious and delicious subs, salads and wraps along with its iconic cookie range.

Guests can choose from 37 million combinations of premium-quality meats, cheeses, fresh vegetables, and cookies & bread baked daily.

For franchise inquiries, please contact Michelle Milne at 1800 630 355 or australia_development@subway.com.

SuperGreen Franchising for SuperGreen Direct

needed. i.e. Home shows, Display Homes, Builders, Eco- Fiesta’s, Commercial and residential clients.

SuperGreen Solutions have been globally trusted energy efficient products specialist for over 20 years’ with over 81 locations in 9 countries.

SuperGreen recently released a mobile version of the bricks and mortar model in the form of SuperGreen ‘Direct’. Which is simply a mobile One stop - Energy Efficient products showroom.

Our Franchisees Demonstrate & Display, Print the Quote, Sign the deal, Email the invoice and take the deposit from within a fully connected SuperGreen Mobile office. At the same time, these franchisees enjoy the freedom of working when they want, without the need for costly premises and leases.

SuperGreen Direct Franchisees enjoy the ability of going directly to where the business is, when

the lott Join us at the Lott – Australia’s official lotteries!

The Lott offers Australia’s official lottery games which Australians trust and love! We are one of Australia’s largest franchise networks with almost 4,000 franchisees operating across all of Australia, except WA. Our franchise system complements a range of businesses including convenience stores, convenience supermarkets, convenience fuel outlets, pharmacies, tobacconists, newsagencies, hotels and clubs (SA), and more!

business franchise australia and new zealand A-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Business Franchise website.

*based on number of restaurants.

To secure your area, Call Sean on 07 4772 7655 or 0481167423 or Email franchise@supergreensolutions.com.au

Incorporating the Lott in your outlet could be more attainable than you think. If you would like to find out more information, contact us on the contact details below!

The Lott Thelott.com/franchisee Email: franchiseenquiries@thelott.com Phone: VIC, TAS & NT – Tatts, Tatts NT – 07 3877 1095 NSW & ACT - NSW Lotteries – 07 3877 1118 QLD - Golden Casket – 07 3877 1117 SA - SA Lotteries – 07 3877 1096

For more information call 03 9787 8077 (or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to www.businessfranchiseaustralia.com.au or www.businessfranchisenz.co.nz

AUSTRALIA AND NEW ZEALAND

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