2020-21 College Football Playoff Foundation Year in Review

2020-21 YEAR IN REVIEW

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2020-21 CFP Foundation / Year in Review

BOARD OF DIRECTORS Mike Aresco.................................................. Commissioner American Bob Bowlsby................................................. Commissioner Partners and Friends: We are pleased to share with you our annual Year in Review for 2020-21. This has been an extraordinary year to say the least.

As teachers across the country stepped up for their students and colleagues, we were inspired to see so many of our partners step up for teachers in their communities. Conferences, universities, bowls, ESPN, host cities and so many others went out of their way to recognize the contribution being made

by America’s educators.

As the largest sports organization dedicated to supporting K-12 teachers and students, the College Football Playoff Foundation enters 2021 with a refreshed and renewed appreciation for the importance of our work. Please know we will do all we can to maximize the opportunity we all share and use the popularity of college football to help teachers and their students.

Together we know we are making a difference. Thank you for your continued support.

Great Teachers Change Lives.

Sincerely,

Big 12* Keith Gill........................................................ Commissioner Sun Belt Judy MacLeod .............................................. Commissioner C-USA Greg Sankey ................................................. Commissioner SEC Larry Scott .................................................... Commissioner Pac-12 Jon Steinbrecher.......................................... Commissioner MAC Jack Swarbrick........................................ Athletics Director Notre Dame* James Phillips............................................... Commissioner ACC Craig Thompson........................................... Commissioner

Britton Banowsky CFP Foundation Executive Director

Mountain West* Kevin Warren................................................ Commissioner Big Ten *CFP Foundation Committee Member 2020-21 CFP Foundation / Year in Review

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2020-21 CFP Foundation / Year in Review

TABLE OF CONTENTS

Making An Impact

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Extra Yard for Teachers Week and BIG Day

6

Extra Yard Makeover

12

Teacher Appreciation Week

14

ESPN Partnership

16

Conference Partnerships

18

22

Football Partnerships

24

Host City Impact

26

South Florida Impact and Activities

28

Indianapolis 2022

32

Partnerships and Fan Engagement

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2020-21 CFP Foundation / Year in Review

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MAKING AN IMPACT

COLLECTIVE IMPACT*

47 million INVESTED IN EDUCATION

400,000 TEACHERS SUPPORTED

8 million STUDENTS SUPPORTED

40,000 SCHOOLS BENEFITTED

*Collective impact includes CFP Foundation and partner investments since 2014

ANNUAL OVERVIEW The College Football Playoff (CFP) Foundation is the community engagement arm of the College Football Playoff and works

teachers was highlighted across the nation and confirmed

in partnership with institutions of higher education, sports

that the CFP Foundation work needed to extend well beyond

organizations, corporations and nonprofits to support educators

the college football season. Educators need support year-round

and improve U.S. student outcomes. The CFP Foundation was

in order to prepare our nation’s students for success and we

formed in 2014 with the introduction of the new playoff system

continue to be there to support that.

and has rapidly expanded into the largest sports entity that supports education.

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With the nation facing a public health crisis, the impact of

2020-21 CFP Foundation / Year in Review

This will not last forever, we know what you are going through, and we just want to say THANK YOU so much.”

Bill Hancock Executive Director College Football Playoff

MAKING AN IMPACT

2020-21 CFP Foundation Year In Review

TRAINING CAMP

Across our core pillars, Extra Yard for Teachers, the CFP Foundation’s primary initiative, seeks to elevate the teaching profession by inspiring and empowering teachers through ongoing recognition and provision of resources. The Go Teach Project and Training Camp initiatives ensure that we are retaining a qualified and diverse K-12 workforce and attracting quality educators that students need in the future.

RECRUITMENT AND RETENTION

RECOGNITION

RESOURCES

PROFESSIONAL DEVELOPMENT 2020-21 CFP Foundation / Year in Review

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TEACHERS TAGGED

EXTRA YARD FOR TEACHERS WEEK

ON CFPF AND PARTNER PLATFORMS AS PART OF

TAG-A-TEACHER ON THE BIG DAY EXTRA YARD FOR TEACHERS WEEK THE BIG DAY

RESOURCES AND SUPPORT

Extra Yard for Teachers (EYFT) Week is the College Football Playoff

$

Foundation’s annual week-long celebration during which all of college football comes together to honor great teachers across the country. This past year, the college football community went

Literacy and Language

33%

big for teachers with over 250 CFP Foundation partners dedicating

Math and Science

27%

time to recognize teachers and the teaching profession.

Applied Learning

14%

Music and The Arts

8%

Special Needs

7%

Health and Sports

6%

On Monday, September 14 and as part of Extra Yard for Teachers

History and Civics

4%

Week, the college football community was joined by professional

Warmth, Care and Hunger

1%

and high school football sports organizations to invest more than

Types of projects supported per Donors Choose

With the addition of the Big Day, the College Football Playoff

September 12-19, 2020

4M INVESTED

Foundation embarked upon the largest single-day effort of community impact ever undertaken by the extended college football family.

$4 million to support teachers and say “thank you.”

September 14, 2020

Stories of great teachers who have positively impacted lives were shared through activations at home football games, through social media, by surprise classroom visits and virtual video calls.

SOCIAL & MEDIA OVERVIEW

92.9M

estimated reach in September 2020

Teachers had to deal with the basic needs of their students in underserved areas like access to the internet and even food. What we saw was teachers rise up and step up to the challenge.”

Britton Banowsky CFP Foundation Executive Director

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2020-21 CFP Foundation / Year in Review

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EXTRA YARD FOR TEACHERS WEEK

Thank you for the incredible nomination which led to this much needed $1,000 gift card that will be used to help our team get sneakers this season. In a time of need, we couldn’t have our usual fundraiser. Your thoughts and nomination are so incredible appreciated.”

Coach Gaskin Ridgefield Park High School, New Jersey

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BIG DAY

BIG DAY IMPACT PARTICIPATION (RECOGNITIONS & SURPRISE ACTIVATIONS)

16 BOWLS

250

10 CONFERENCES + NOTRE DAME

81 UNIVERSITIES

PARTNERS 87 PARTNERS IN 2019

3X

2020

INCREASE

2019

51 EDUCATION PARTNERS

5 CORPORATE PARTNERS

73 HIGH SCHOOLS IN 29 STATES

TEACHER ENGAGEMENT

3,800+

TEACHERS TAGGED ON CFPF AND PARTNER PLATFORMS AS PART OF

TAG-A-TEACHER ON THE BIG DAY

RESOURCES AND SUPPORT

4M INVESTED

$

Literacy and Language

33%

Math and Science

27%

Applied Learning

14%

Music and The Arts

8%

7% 2020 Big Day Recap Health and Sports 6% Special Needs

History and Civics

4%

Warmth, Care and Hunger

1%

Types of projects supported per Donors Choose

SOCIAL & MEDIA OVERVIEW 8

2020-21 CFP Foundation / Year in Review

BIG DAY

National Teachers Hall of Fame Induction Ceremony

NATIONAL TEACHERS HALL OF FAME INDUCTION CEREMONY For the first time ever, the College Football Playoff Foundation and the National Teachers Hall of Fame joined together on the Big Day to share a special 2020 induction ceremony. The ceremony was streamed live and emceed by CFP Foundation Ambassador Rachel Lindsay. It also featured former US Secretary of Education Dr. John King, President of the National Education Association Becky Pringle, and CFP Foundation Executive Director Britton Banowsky. Teachers selected for the Hall of Fame each year must have a minimum of 20 years of full-time teaching in Pre K-12 classrooms and have submitted a rigorous nomination packet and video.

I am so happy for your involvement with the NTHF and appreciative for what you have done for me and my students. The $1000 to use through DonorsChoose was so important this year. My school art budget was cut down to almost nothing so that money came to such great use this year. I purchased some supplies to send to students who were/are fully remote and I also purchased additional supplies so I could have sufficient to use with students at school as I had to place certain items into quarantine for 72 hours after use.”

Thomas Knabb Dodge Elementary Art National Teacher Hall of Fame 2020 Inductee 2020-21 CFP Foundation / Year in Review

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TACO BELL

The Taco Bell Foundation and the College Football Playoff Foundation will fund my tuition for Teachers College, Columbia University, where I am pursuing my M.A. in Higher and Postsecondary Education. As a low-income student from Compton, CA, I am afforded the privilege of occupying a space that, historically, is not representative of my marginalized identities. Taco Bell and CFPF are alleviating financial stressors that are all too prevalent in pursuing higher education and I am eternally grateful.”

Jeffrey, Live Más Scholar CFP Foundation Surprises Students

On the Big Day, the Taco Bell Foundation teamed up with CFPF making it possible to surprise 50 Live Más Scholarship recipients with an additional $1,000 each to fuel their education.

The scholars were surprised with the news while gathered in front of their computer screens attending what they thought was a standard Zoom check-in call. Scholars were delighted to learn they were receiving additional scholarship funds with a special video announcement from CFPF Ambassador Rachel Lindsay and CFPF Executive Director Britton Banowsky.

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2020-21 CFP Foundation / Year in Review

TAG-A-TEACHER

Eckrich Goes The Extra Yard for Teachers

ECKRICH AND THE CFP FOUNDATION AWARDED TEACHERS AND SHARED INSPIRING STORIES IN THE AGE OF AT-HOME LEARNING Longtime partner Eckrich Meats joined forces with the CFP Foundation to recognize teachers going the “extra yard” to keep kids learning during the challenging time of a pandemic by encouraging nominations of great teachers during a 10-week Tag-A-Teacher campaign. Over 10,000 nominations were submitted with worthy stories from parents about how these educators impacted their students and found new ways to engage and teach during unprecedented times. Each week, one teacher was awarded $5,000 in the form of a DonorsChoose grant to help with classroom supplies or a school project.

I cannot express how much this will mean to our school. We are transitioning to becoming a STEAM academy this next year and with the uncertainties of what the next academic year will look like, this grant could help us in so many ways.”

Ashley Bittenbender School Specialty Partners with CFP Foundation on Miami Makeover Projects

OVER

10,000

TEACHERS NOMINATED 2020-21 CFP Foundation / Year in Review

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EXTRA YARD MAKEOVER

School Specialty Partners with CFP Foundation on Miami Makeover Projects

Teachers are determined to help their students learn no matter the setting. Through its Extra Yard Makeover Project initiative and with the help of partners such as School Specialty, Inc., Lakeshore Learning, Veative and others, the College Football Playoff Foundation continued to work throughout the pandemic to support the renovation of learning environments across the country. The innovation spaces are equipped with the technology needed to support teachers whether they are teaching their students in person or virtually.

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2020-21 CFP Foundation / Year in Review

We’re proud of our partnership with the CFP Foundation and thrilled to make a difference in local communities. This aligns with our mission as a company to inspire students and transform education with the help of modern learning environments.”

Stacey Rubin Senior Vice President of Marketing for School Specialty

EXTRA YARD MAKEOVER

Makeover Map

Ames

1 3

2

Kansas City

Bay Area

Oklahoma City

1

Chicago

Mississippi

1

Dallas

Planned © 2021 CFPFoundation

Amie Souder Veative Chief Business Officer

4 Atlanta

4

Completed

1

4

Morgantown Indianapolis

1

Phoenix

2

This partnership demonstrates Veative’s commitment to transforming the way virtual reality is used in Education. Veative’s solution combines powerful virtual reality technology with research-based instructional practices, rigorous and aligned content, formative assessment data, and analytics. ”

1 Houston

4 New Orleans

3

Tampa

25 South Florida

Extra Yard Makeover Project Technology Available at Home

Several of the new spaces include Veative virtual reality (VR) labs as part of the makeovers. With many students learning from home, together the College Football Playoff Foundation and Veative made available a web version in which students could access all of the same modules through a computer from wherever they are.

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TEACHER APPRECIATION WEEK

BRIDGING THE DIGITAL DIVIDE

The CFP Foundation and Allstate Sugar Bowl donated 300 internet hot spots to New Orleans schools.

Through its 2-4-6-8 campaign, the CFPF encouraged parents everywhere to show their appreciation (via social media) for teachers. Additionally, resources were dedicated to support the basic needs of teachers, their students and parents who were helping out at home, to ensure that their students continued to develop and stayed positive.

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2020-21 CFP Foundation / Year in Review

A special thank you to teachers from parents

TEACHER APPRECIATION WEEK

To celebrate Teacher Appreciation Week and in an effort to provide further support for teachers utilizing distance learning techniques across the Pac-12 footprint and beyond, the Pac-12 provided a digital workbook for elementary-aged children. The Activity Book is a fun and free resource aimed towards contributing to teachers” adaptation to remote learning. The book was shared on the College Football Playoff Foundation’s Extra Yard for Teachers resource guide webpage, along with the Pac-12 website and school districts across the Pac-12 footprint.

2020 PAC-12 KIDS ACTIVITY WORKBOOK Pac 12 schools surprise teachers

Kudos to you, Mrs. Arbo, for making science meaningful for the life we are living right now.

Thanks for understanding us parents are busy working and can’t guide them through school work during the day.”

Distance learning is REAL...Shoutout to the under-recognized people working in the school system!”

DeMarcus Ware Former NFL Player

Chris, Parent Tag-A-Teacher Instagram Comment

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COLLEGE FOOTBALL PARTNERSHIPS

ESPN - GOING THE EXTRA YARD FOR TEACHERS ESPN continues to support the CFP Foundation and Extra Yard for Teachers initiatives investing more than $2 million since 2014. This year, ESPN and its conference networks and on-air talent went above and beyond to show appreciation to educators across the country. During Extra Yard for Teachers week, college football programming featured stories about the heroic efforts and dedication teachers have had to their students throughout the pandemic. Teachers were recognized and surprised with DonorsChoose gift cards. While College GameDay looked slightly different this year, teachers were still recognized as part of the tradition. Further, during conference championship week, ESPN’s conference networks supported the recruitment of a more diverse teaching workforce by highlighting the many Go Teach student-athletes who are studying to become teachers.

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2020-21 CFP Foundation / Year in Review

2020 was an unprecedented and challenging year. More than ever, teachers have proven that their commitment to their students is unwavering, even in the most difficult of times.

Despite virtual learning environments and challenges due to the pandemic, especially in communities of color, teachers kept kids learning and thriving. ESPN is proud to continue to support the efforts of Extra Yard for Teachers and we look forward to the 2021 college football season."

Angela Woods ESPN Senior Director of Corporate Citizenship

COLLEGE FOOTBALL PARTNERSHIPS

MIAMI BEACH WALK To further honor educators and their hard work, ESPN brought the Extra Yard for Teachers initiative to lifeduring national championship weekend through installations along the historic Miami Beach Walk and Lummus Park, including a life-size apple photo display, the ESPN Extra Yard for Teachers Bus and a MyBackYardStudio at-home classroom studio. Additionally, fans were encouraged to Tag-A-Teacher who went the Extra Yard to win their very own MyBackYardStudio.

DIGITAL ACTIVATION With the College Football Playoff Fan Fest activation moving to a virtual All Access platform, ESPN created a unique digital bus toss activation within the virtual beach walk that allowed fans

ESPN goes the Extra Yard for Teachers

to play a game to help raise money for resources for schools. Through this activation, an additional $50,000 donation was made to Miami schools. College Football Playoff Executive Director Bill Hancock and ESPN President Jimmy Pitaro presented educators and students with the gift in a special in-game presentation during the 2021 CFP National Championship.

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CONFERENCE PARTNERSHIPS

AMERICAN The College Football Playoff Foundation’s

A FOCUS ON DISTANCE

conference partners stepped up in a big way in

LEARNING SUPPLIES

2020-21 with increased participation on digital

The American directed all of its

platforms, Extra Yard for Teachers recognitions,

conference grant money to schools

Go Teach initiatives and unique local activities to

that needed COVID-related supplies.

support educators within their conference

Over half of the AAC’s member

communities throughout the entire year.

institutions participated in surprising teachers with unique content that was shared on the Big Day.

ACC STUDENT-ATHLETES GETTING INVOLVED As part of #ExtraYardWeek, University of Louisville football student-athletes Aidan Robbins and Evan Conley used money provided by Extra Yard for Teachers to give back to local teachers.

This is a lot of fun. It was a blessing to give back to the community that supports us each and every day and it was such an honor to pick the projects for teachers.”

Aidan Robbins Louisville Football Student-Athlete

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2020-21 CFP Foundation / Year in Review

CONFERENCE PARTNERSHIPS

BIG TEN ACTIVATING WITHIN CONFERENCE COMMUNITIES YEAR-ROUND The Big Ten continued to honor teachers and provide resources for programs in Chicago, the home of its conference headquarters, as well as Indianapolis, the home of the Big Ten football championship game, and in partnership with New York City as part of the LINC summer reading program.

BIG 12 FOCUS ON DIVERSITY AND INCLUSION This year, the Big 12 pivoted from its involvement in

C-USA

the Extra Yard Makeover project, instead using its

MAKING GRANT FUNDS GO FARTHER

grant funds to support diversity training for educators

Conference USA continued its partnership with

to advance the human rights of all people.

Michaels to support the Extra Yard for Teachers initiative giving member institutions the chance to award a higher dollar amount to teachers in each market with

Differences can no longer divide us. We must do better as a society to ensure that all people are treated equally. Using the College Football Playoff Foundation grant to sponsor the Teaching Tolerance program provides inclusion and tolerance-centric platforms to assist teachers in delivering and reinforcing these most important principles. Thank you to the Foundation for the opportunity to make an impact in this area.”

the goal of decreasing teachers’ out-of-pocket expenses for classroom supplies.

Bob Bowlsby Big 12 Conference Commissioner

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CONFERENCE PARTNERSHIPS

MOUNTAIN WEST ELEVATING TEACHERS AND THEIR STUDENTS THROUGH UNIQUE GIVING PROGRAMS In addition to awarding grants to teachers in the communities of each Mountain West school and the Hawai“i Bowl, the Mountain West hosted teachers and students to a day of basketball in March in conjunction with its conference tournament, gifting them with gear and new shoes through a collaboration with the Goodie Two Shoes program.

MAC

PAC-12

EVERY DAY IS GAME DAY FOR TEACHERS The MAC supported the TEACHing Cleveland’s mentor program, which pairs seasoned teachers with a teacher who is within the first three years of his or her teaching career. Studies show that nearly two out of every five new teachers leave within the first five years, which is why mentorship is so important to retaining great teachers in the profession.

CHAMPIONING TEACHERS IN A BIG WAY Nearly all of the Pac-12 member institutions participated in Teacher Appreciation Week, Extra Yard for Teachers Week, the Big Day, Go Teach and the Tag-a-Teacher campaign, evening providing grant matches during Teacher Appreciation Week.

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2020-21 CFP Foundation / Year in Review

CONFERENCE PARTNERSHIPS

SEC MEANINGFUL STORIES ABOUT GREAT TEACHERS The SEC utilized its weekly SEC Nation broadcast and social media to share stories from student-athletes about teachers who positively impacted them.

They also captured the moments on the BIG Day when The SEC Network and school representatives s urprised teachers with Donors Choose gift cards.

SUN BELT

NOTRE DAME

PROVIDING THE TECHNOLOGY TEACHERS NEED

ACING EVERY EXTRA YARD INITIATIVE

The Sun Belt provided each of its member institutions

The University of Notre Dame Athletics Department

with a grant that was used to provide school technology

and the Alliance for Catholic Education (ACE) have

and equipment such as web cams, computers,

partnered with the College Football Playoff (CFP)

microphones and other distance learning needs.

Foundation for the sixth consecutive year to make a difference for teachers through recognitions, additional donations, active participation and recruitment in the Go Teach project and weekly Tag-A-Teacher initiatives.

2020-21 CFP Foundation / Year in Review

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BOWL PARTNERSHIPS

GOODYEAR COTTON BOWL CLASSIC

PLAYSTATION FIESTA BOWL

The Cotton Bowl and the CFP

The Fiesta Bowl’s community impact is

Foundation continued their efforts

centered around education and anchored

to advance local education programs

by the annual Fiesta Bowl Charities Wishes

by investing in partnerships with Catch

for Teachers, powered by DriveTime.

Up and Read and Urban Teachers.

In partnership with the CFP Foundation,

By supporting the training, coaching

hundreds of teachers each year are

and support for teachers who are

granted funds directly supporting their

bridging the reading gap and supporting

wishes for classroom projects, technology

educators to work in high poverty areas.

art supplies and more. Over $4 million

The investments have helped to grow

dollars collectively has been invested in

the number of highly-effective educators

support for teachers in southern Arizona

who are changing outcomes for students

through this program and partnership.

across the region.

CAPITAL ONE ORANGE BOWL

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2020-21 CFP Foundation / Year in Review

CHICK-FIL-A PEACH BOWL

For six years, the CFP Foundation’s

The CFP Foundation and the Chick-fil-A

contribution to the Orange Bowl

Peach Bowl have continued investing

Leadership Academy has helped to

in Atlanta’s teachers and students by

implement the program in over 10

training Atlanta Public School teachers

schools and 20 classrooms, giving

using the Orton-Gillingham method to

participants the tools to set and achieve

teach students to read. This year,

personal goals and objectives and to

the CFP Foundation supported the an

understand their options in life for

academic student mentorship program

success at home, their careers and

that prepares students for college,

in the community.

including study habits and testing skills.

BOWL PARTNERSHIPS

ROSE BOWL GAME

ALLSTATE SUGAR BOWL Together the CFP Foundation, Pasadena

The commitment to retention and

Tournament of Roses Association and

recruitment of great teachers into the

Pasadena Educational Foundation

classroom, established as part of the

awarded Pasadena Unified (PUSD)

2020 New Orleans Impact strategy,

teachers and principals with $140,000

continues thanks to the creation of a

in grants in conjunction with the PEF

principals’ training program with New

a PEF Teacher Grants Celebration and

Schools for New Orleans and support

Parade on Tuesday, November 17.

of the annual NOETA teacher recognition

The grants, awarded yearly, bring

ceremony. The Allstate Sugar Bowl is also

creativity, innovation, and inspiration

are also supporting Teach for America

into PUSD classrooms by providing the

retention programming, providing

resources needed to help teachers and

scholarships for National Board for

principals take their creative projects

Professional Teaching Standards

from idea to reality.

certification for NOLA teachers.

FLORIDA CITRUS SPORTS

AUTOZONE LIBERTY BOWL The College Football Playoff

A joint $50,000 grant was provided

Foundation matched support for

to support teachers at the St. Jude

educational initiatives in the LIFT Orlando

School who work with patients and their

footprint including teacher resources,

siblings while in Memphis to maintain

STEM curriculum and STEM garden,

their schooling and academic and

teacher recognition and teacher

developmental progress so that when

recruitment partnerships. Special A+

they return home from St. Jude

Teacher Appreciation lunches were

Children’s Hospital, they can continue

provided to all schools in the LIFT

in their appropriate grade. The AutoZone

footprint as part of an announcement

Liberty Bowl also awarded Memphis

on the Big Day.

teachers with DonorsChoose grants each week during the football season through Tag-A-Teacher.

2020-21 CFP Foundation / Year in Review

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FOOTBALL PARTNERSHIPS

HIGH SCHOOL GAME BALL RECOGNITION PROGRAM

AFCA expands Extra Yard for Teachers Week to High Schools

The American Football Coaches Association (AFCA) partnered with the College Football Playoff (CFP) Foundation during Extra Yard for Teachers week for the first time with a special effort to recognize teachers who are leading the way and working hard to keep kids learning during the pandemic. In an effort to expand the annual week-long celebration into high schools, the AFCA’s national membership encouraged all of its high school head coaches to select a teacher from their schools to be recognized with a special Extra Yard for Teachers and AFCA game ball and a gift card for classroom resources.

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2020-21 CFP Foundation / Year in Review

This year, more than ever, educators deserve to be recognized for their extraordinary efforts. In addition to the support our college coaches have always showcased for education, we are encouraged by the over 100 high schools that will be participating in recognizing teachers during Extra Yard for Teachers Week.”

Todd Berry AFCA Executive Director

FOOTBALL PARTNERSHIPS

NFL FOUNDATION For the second year in a row, the College Football Playoff Foundation and the NFL Foundation teamed up to raise more than $150,000 to support the CFP Foundation and Extra Yard for Teachers initiatives through a charity auction. The auction featured items autographed by former college football and NFL players and tickets to the CFP National Championship, as well as a chance for a fan to sponsor a surprise school funding.

During the live NFL Draft-a-Thon in April, Daryl Johnston and Louisiana State Teacher of the Year Chris Dier joined others via Zoom to discuss the difficulties teachers had been faced with and how many of them have gone above and beyond to provide for their students, all while learning on the fly as they were forced into a distance learning environment.

2020-21 CFP Foundation / Year in Review

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HOST CITY IMPACT

The CFP Foundation partners with the host city each year of the national championship game to create

Bay Area

Phoenix

Atlanta Dallas New Orleans

a sustainable education impact strategy that best

NORTH TEXAS

supports the needs of the teachers and students within

Thanks to continued partnerships with

the community. Then, the CFP Foundation continues

AT&T Cotton Bowl, Armed Forces Bowl,

to support the initiated programming and teacher

First Responders Bowl and the Frisco

support efforts for at least three years after the

Bowl, education programs within North

national champion is crowned.

Texas continue to receive resources.

Tampa Miami

ARIZONA ORGANIZING COMMITTEE

ARIZONA

TAMPA

For over five years, the CFP Foundation has partnered with Fiesta Bowl Charities to provide over

The CFP Foundation continues to work with the Tampa Bay Sports

$3 million in resources for teachers through Wishes for Teachers and My Classroom Hero programs.

Commission in supporting K-12 educational programs that support a college-going culture in the Tampa Bay area.

ATLANTA With an investment exceeding $2 million collectively between Chick-fil-A Peach Bowl, the Chick-fil-A Foundation, Atlanta Public Schools, and the CFP Foundation, these organizations have continued to support Atlanta Public School teachers and students.

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2020-21 CFP Foundation / Year in Review

HOST CITY IMPACT

NEW ORLEANS With the help of the 2020 New Orleans Football Championship Host Committee, Allstate Sugar Bowl and New Orleans Public Schools, the CFP Foundation continues focusing on teacher recruitment and retention through programs such as Principal Collective, Teacher Appreciation Events and Go Teach initiatives.

BAY AREA Since 2018, the CFP Foundation has been investing in education in the Bay Area through DonorsChoose projects, funding resources for schools devastated by wildfires in Butte County, and the Finding Your Bliss

You (teachers) are all to be commended for the work you do.”

Jeff Hundley Executive Director Sugar Bowl

Awards, in partnership with 49ers EDU, to honor teachers who lead future generations with purpose, passion, dedication and love.

2020-21 CFP Foundation / Year in Review

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MIAMI 2021

MIAMI IMPACT STRATEGY The College Football Playoff Foundation’s commitment to South Florida and the city of Miami was rooted in investing in innovative changes to meet the unique social, emotional, and academic needs of teachers and students. The initiatives also addressed the ever changing needs of 21st century teaching and learning.

In partnership with the 2021 Miami Host Committee, over $3 million was invested in the provision of resources to transform over 20 learning environments and providing educators the support and recognition they need during an extraordinary year.

This innovation lab is a seed of inspiration.

Exposure to education and technology will allow our students to know what is possible.”

Symeria Hudson President and CEO Chapman Partnership

For the College Football Playoff Foundation to reach out to the community and surrounding counties and say they want to be a part of your success and add more to the teachers toolbox, it means so much.”

Sean Pittman 2021 Miami Host Committee

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2020-21 CFP Foundation / Year in Review

2021 Miami Champ Week Event Highlights

MIAMI 2021

We are proud to support this incredible work in transforming the middle school experience for children in Miami-Dade County.”

Judge Michael B. Chavies Chair, 2021 Miami Host Committee

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EXTRA YARD FOR TEACHERS SUMMIT

12,000+

TEACHERS TAGGED Each year, the College Football Playoff Foundation hosts a free ON CFPF AND PARTNER PLATFORMS AS PART OF

educator-only experience designed to inspire and empower teachers.

In 2021, the CFP Foundation teamed up with Get Your Teach On to

WITH

stream the event live from South Florida to educators across the THE country. Over 3,000 teachers engaged in meaningful professional

development sessions and were inspired by special messages from the 2020 National Teacher of the Year Tabatha Rosproy, ACCESS Hollywood host and CFP Foundation Ambassador Rachel Lindsay,

12,000+ representatives from South Florida and many others.

TEACHERS TAGGED ON CFPF AND PARTNER PLATFORMS AS PART OF WITH THE

12,000+ 30

2020-21 CFP Foundation / Year in Review

TEACHERS TAGGED ON CFPF AND PARTNER PLATFORMS AS PART OF WITH THE

3X

as many teachers in previous years

TEACHER OF THE YEAR CHAMPIONSHIP EXPERIENCE

Thank you for including me in the National Championship events. It really was wonderful and a really nice ending to my year as Broward's Educator of the Year. I truly appreciate all you and your team did to make us all feel special.

You went above and beyond.”

Cari Rodriguez Literacy Coach, Pioneer Middle School

During the national championship weekend, the College Football Playoff Foundation hosted the 2020 State Teachers of the Year from the home states representing each of the teams in the College Football Playoff, the host state of Florida and the Teachers of the Year representing schools in Miami.

Teachers and their guests were treated to a well deserved and relaxing weekend and were honored prior to kickoff at the national championship game.

To show appreciation for South Florida teachers, the College Football Playoff Foundation, the 2021 Miami Host Committee and Florida Blue hosted a special socially-distant movie night free of charge for a limited number of educators and their families.

Teachers in attendance enjoyed food, drinks and photos with the College Football Playoff trophy Presented by Dr Pepper and were treated to a special screening of the inspirational college football-themed movie, Safety, courtesy of Disney and ESPN.

2020-21 CFP Foundation / Year in Review

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INDIANAPOLIS 2022

As districts throughout Indianapolis and across the state make decisions about how to approach this upcoming school year, one thing we know is that eLearning will be part of the new normal.”

Joe Hogsett Indianapolis Mayor

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2020-21 CFP Foundation / Year in Review

INDIANAPOLIS 2022

The partnership with the Indy 2022 Host Committee will drive millions of dollars to support teachers in the community through multiple programs including — Teach Indy and the Indiana eLearning Lab. Teach Indy is a partnership between Indianapolis Public Schools, The Mind Trust and Indianapolis Mayor’s Office of Education Innovation, created to support the recruitment, development, recognition, and retention of great teachers for Indianapolis Schools.

The Indiana eLearning Lab is a dynamic, virtual hub for educators across the state to access teaching content, share best practices for eLearning, find community and grow professionally.

Four area Indianapolis schools will also receive an Extra Yard Makeover with resources to transform spaces with enhanced technology and creative design to meet the demands of 21st century teaching and learning.

2020-21 CFP Foundation / Year in Review

33

MEDIA

TEACHER ENGAGEMENT

3,800+

TEACHERS TAGGED ON CFPF AND PARTNER PLATFORMS AS PART OF

TAG-A-TEACHER ON THE BIG DAY

RESOURCES AND SUPPORT

4M INVESTED

$

SHARING SUPPORT FOR TEACHERS College football fans and supporters of education continued to engage with the College Football Playoff Foundation through social media and traditional media platforms. With the support of our media partners and social media followers, we were able to further expand our reach to recognize and reward teachers for their hard work in communities all across the country. All year long, our platforms highlighted stories about great teachers, special Tag-A-Teacher resource giveaways and Extra Yard for Teachers programs and initiatives.

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2020-21 CFP Foundation / Year in Review

Literacy and Language

33%

Math and Science

27%

Applied Learning

14%

Music and The Arts

8%

Special Needs

7%

Health and Sports

6%

History and Civics

4%

Warmth, Care and Hunger

1%

Types of projects supported per Donors Choose

2020-21 SOCIAL &MEDIA MEDIAOVERVIEW OVERVIEW

92.9M

estimated reach in September 2020

340.6M

total reach

MEDIA

2020-21 SOCIAL MEDIA OVERVIEW

10.6%

INCREASE IN SOCIAL PLATFORM ENGAGEMENT

155%

INCREASE IN SOCIAL MEDIA VIDEO VIEWS

8.2%

INCREASE IN SOCIAL MEDIA IMPRESSIONS

40%

OF TRAFFIC TO CFP-FOUNDATION.ORG FROM SEARCH

2020-21 CFP Foundation / Year in Review

35

IMPACT

COLLECTIVE IMPACT

COLLECTIVE IMPACT TOTAL*

2014-15 SCHOOLS

TEACHERS SCHOOLS

STUDENTS TEACHERS

2015-16

1.9K 2014-15

23K 1.9K

2016-17

4.3K 2015-16

512K 23K

2017-18

7K 2016-17

30K 4.3K

2018-19

7.3K 2017-18

2019-20

6.5K 2018-19

47 million

2020-21

6K

INVESTED IN EDUCATION

6K

2019-20

400,000

2020-21

46K 52K 78K 80K 60K 7K 7.3K 6.5K 6K 6K

1M 30K

1.5M 46K

1.5M 52K

900K 78K

1.5M 80K

TEACHERS SUPPORTED

1M 60K

8 million STUDENTS SUPPORTED

STUDENTS

512K

1M

1.5M

1.5M

900K

1.5M

1M

40,000

School, teacher and student impact numbers vary year-to-year, based on the selection of the type of projects and how funds are utilized.

For example, a makeover project may impact every teacher on one campus vs. a broad funding for classroom resources across a district or multiple schools.

SCHOOLS BENEFITTED

*Collective impact includes CFP Foundation and partner investments since 2014 COLLECTIVE INVESTMENT

2014-15

1.3

2015-16

4.0

$

$

2014-15 MILLION

2015-16 MILLION

1.3

$

MILLION

4.0

$

MILLION

2016-17

6.9

2020-21 CFP Foundation / Year in Review

7.5

$

2016-17 MILLION

6.9

$

CFP FOUNDATION INVESTMENT

MILLION

CFP FOUNDATION INVESTMENT

36

2017-18

$

2017-18 MILLION

7.5

$

$

TOTAL PARTNERS INVESTMENT

8.0

2018-19 MILLION

$

TOTAL PARTNERS INVESTMENT

MILLION

2019-20

2018-19

8.0

MILLION

$

10.1

2019-20 MILLION

$

10.1 MILLION

2020-21

8.6

$

2020-21 MILLION

8.6

$

MILLION

PARTNERS

CORPORATE

EDUCATION

2020-21 CFP Foundation / Year in Review

37

EYFT GIVE

Amidst the health crisis and civil unrest, the nation faced some unfortunate natural disasters as well.

The College Football Playoff Foundation immediately reacted to the needs of our friends in these communities.

CFP Foundation and Allstate Sugar Bowl surprise Lake Charles teachers

HURRICANE RESPONSE Following the devastating hurricane that hit Lake Charles, LA in August of 2020, the CFP Foundation and the Allstate Sugar Bowl to surprise teachers with individual DonorsChoose gift cards, as well as a donation of $10,000 to help as they rebuild their school community.

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2020-21 CFP Foundation / Year in Review

Thank you so very much. We are going through some tough times with Hurricane Laura and this donation brought tears to my eyes. Our school is heavily damaged so we will have to go virtual in the near future.”

Mrs. Savario Lake Charles, LA

EYFT GIVE

Thank you to the fans who purchase official College Football Playoff merchandise throughout the year.

Proceeds of purchases are used to provide more resources to teachers.

After only one year since the Camp Fire in northern California, the community of Butte County was forced to evacuate again due to fires. The College Football Playoff Foundation delivered A+ Teacher Appreciation meals to teachers to help keep morale high and to recognize the importance of their hard work having to go through this process again within their school community.

Thank you for your support!”

Casey Taylor Executive Director Achieve Charter School

Visit shop.collegefootballplayoff.com for Official Merchandise

2020-21 CFP Foundation / Year in Review

39

INDIANAPOLIS 2022

EYFT WEEK September 11-18, 2021

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2020-21 CFP Foundation / Year in Review

EXTRA YARD FOR TEACHERS SUMMIT Saturday, January 8, 2022

EXTRA YARD 5K

TASTE OF THE CHAMPIONSHIP

Sunday, January 9, 2022

Sunday, January 9, 2022

@CFPExtraYard #CFPExtraYard #GreatTeachersChangeLives #ExtraYardforTeachers cfp-foundation.org