YEAR IN REVIEW
and inspiring educators across the country. We know that the success of this
YEAR IN REVIEW
The College Football Playoff Foundation celebrates another year of empowering nation’s students depends on the quality of the teachers in their classrooms, and we believe every student deserves a great teacher. Partnerships drive our work, and we are blessed to have so many amazing partners. The support from the conferences, bowls, ESPN and those hosting the national championship game has been extraordinary. We are also grateful for the many organizations that share our vision and are partnering with us to elevate the teaching profession through the Extra Yard for Teachers platform. The positive impact we are able to make in the lives of teachers is a team effort. While we are proud to look back at all we have achieved together, our sights remain on the remarkable opportunities to be realized in the future. Thank you for your ongoing support of our work. Sincerely,
Britton Banowsky CFP Foundation Executive Director
01
INTRODUCTION
OVERVIEW The College Football Playoff (CFP) Foundation is the charitable arm of the College Football Playoff, using the popular platform of college football and the national championship game to support education across the country. The CFP Foundation’s primary focus is teachers, expressed through the Extra Yard for Teachers (EYFT) platform, whose mission is to elevate the teaching profession by inspiring and empowering teachers through the implementation of programs in four focus areas: resources, recognition, recruitment and professional development. Through events, programming and key partnerships, the CFP Foundation continues to make a positive impact across the country.
IMPACT
$20,000,000
2018
152,000
teachers supported
$12,400,500
2017
4,600,000
$5,000,000
students reached
20,500
02
schools benefited
2016
$1,370,100
2015
TABLE OF CONTENTS
TABLE OF CONTENTS 05 EXTRA YARD FOR TEACHERS WEEK 09 CONFERENCE PARTNERSHIPS 21 BOWL PARTNERSHIPS 29 ATLANTA 2018 33 CHAMPIONSHIP WEEKEND 48 PARTNERS
03
EXTRA YARD FOR TEACHERS WEEK
EXTRA YARD FOR TEACHERS WEEK
Extra Yard for Teachers Week is an eight-day period dedicated to celebrating teachers across the country. During the week of September 1623, 2017, the CFP Foundation asked the college football community to support teachers through recognition and resources. Universities, conferences, bowls and other CFP Foundation partners participated by recognizing teachers at home football games, donating funds for classroom resources, promoting the cause on social media, and honoring educators.
225
teachers supported
13,395
students reached
40
partners activated in stadium
Troy University student-athletes visited local schools to thank teachers and interact with students.
We are focused on supporting teachers 365 days a year. Extra Yard for Teachers Week represents a special opportunity for all of college football to show our gratitude to teachers.�
06
IMPACT
- Britton Banowsky, CFP Foundation Executive Director
IMPACT
$163,485 FUNDS DONATED
Extra Yard for Teachers Week extended to Atlanta, the site of the 2018 College Football Playoff National Championship. The Atlanta
EXTRA YARD FOR TEACHERS WEEK
WE LOVE TEACHERS Football Host Committee celebrated the teaching profession by giving educators $1,000 DonorsChoose.org gift cards each day of the week, presenting a $50,000 donation to Grady High School teachers and students, and recognizing teachers on field at the Pittsburgh vs. Georgia State football game.
07
EXTRA YARD FOR TEACHERS WEEK
As one of the CFP Foundation’s most significant partners, ESPN supported Extra Yard for Teachers Week on multiple verticles. On-air announcers spread awareness of Extra Yard for Teachers Week across dozens of games throughout the two weekends that bookend the initiative and featured teachers on the ESPN College GameDay broadcast in Louisville and New York City.
ESPN is pleased to team up with the College Football Playoff Foundation for the third consecutive year in support of Extra Yard for Teachers Week. We value the importance education plays for student-athletes and are happy to support local schools in need of resources.” – Burke Magnus, ESPN EVP of Programming and Scheduling
41 MILLION TV IMPRESSIONS
08
Former Louisville student-athletes who are now teachers pose for a photo with the National Championship Trophy after being featured on ESPN College GameDay.
CONFERENCE PARTNERSHIPS
CONFERENCE PARTNERSHIPS
AMERICAN ATHLETIC CONFERENCE Each of the 12 member institutions in The American gave $10,000 to schools in the university’s local community for school supplies and other materials through DonorsChoose.org. An additional $10,000 was donated in conjunction with the conference’s football media day community service event in July. To conclude the season, the University of Central Florida and University of Memphis competed in the 2017 American Football Championship and each received an additional $10,000 grant to support local schools in an impactful way.
IMPACT
214
teachers supported
26,791
students reached
160
schools benefited
We are proud that our schools and the conference are contributing to an initiative that provides additional educational resources for teachers and students that will have a lasting impact on the lives of so many young people.”
10
– Mike Aresco, American Athletic Conference Commissioner
Throughout the season, support for Extra Yard for Teachers included in-game recognition of local teachers, coach and student-athlete testimonials about teachers on social media, and select classroom project requests funded through DonorsChoose.org. The week leading up to the Dr Pepper ACC Football Championship Game on December 2, included the funding of DonorsChoose.org projects in Charlotte and in the communities of the Atlantic and Coastal Division Champions; DonorsChoose.org gift cards given to the principals of each school that participated in the ACC United Way Reading Challenge; and, the Charlotte-Mecklenburg Teacher of the Year finalists were recognized on the field and presented with gift cards as well.
IMPACT
275
CONFERENCE PARTNERSHIPS
ATLANTIC COAST CONFERENCE
teachers supported
32,651
students reached
145
schools benefited
11
CONFERENCE PARTNERSHIPS
BIG 12 CONFERENCE More than 100 student-athletes featured in the Big 12 Champions for Life campaign recognized a teacher who made a lasting impact during their academic journey. Each of these teachers received a $1,000 gift card from DonorsChoose.org and was featured in the student-athlete’s testimonial about how that teacher made a difference in his or her life. These teachers were also given the opportunity to attend the Big 12 Football Championship game and be recognized on-field. Additionally, in conjunction with the conference’s women’s basketball championship in Oklahoma City, 30 teachers nominated by students as part of a “My Teacher, My Hero” promotion received $1,000 DonorsChoose.org gift cards and were recognized during halftime of a quarterfinal game.
IMPACT
130
teachers supported
4,000
students reached
131
schools benefited
I am so humbled by the thought of this generous award. You have no idea what an impact this will provide for my students. I am so honored and blessed and so, so appreciative for your kindness and generosity.”
12
- Teresa Wells, High School Teacher (Temecula, CA)
In coordination with the 2017 Big Ten Football Championship Game in Indianapolis, the Big Ten and Indiana Sports Corp recognized 15 teachers from across the state. Each of the teachers (kindergarten through eighth grade) was awarded a grant through the Extra Yard for Teachers platform to enhance educational efforts in their respective classrooms and schools. The Big Ten also continued to support Literacy, Inc. and early childhood literacy programming in the five boroughs of New York City. Additionally, the conference revamped the multi-purpose room at Genevieve Melody STEM Elementary School in Chicago through the Extra Yard Classroom Makeover Project.
IMPACT
60
teachers supported
CONFERENCE PARTNERSHIPS
BIG TEN CONFERENCE
6,020
students reached
16
schools benefited
13
CONFERENCE PARTNERSHIPS
CONFERENCE USA Each C-USA member institution received $10,000 in gift cards from Michaels, a craft specialty retailer, and distributed to local teachers to purchase school supplies for their classrooms. The gift cards were given out on the field at home football games and promoted on social media and digital platforms. At the C-USA Football Championship on December 2, the host institution, Florida Atlantic University, granted an additional $1,000 Michaels gift card to a local school district. The conference also announced a social media sweepstakes for all recipients to have the chance to win an additional Michaels gift card.
IMPACT
1,258
teachers supported
30,000
students reached
160
schools benefited
14
Each community surrounding the conference’s 12 universities was provided a $5,000 grant which was distributed to local elementary and secondary schools to provide classroom supplies, equipment or technology enhancements. In addition, through the support of the CFP Foundation, Cleveland Foundation and The George Gund Foundation, the MAC secured $1 million to support the Cleveland Metropolitan School District and TEACHing Cleveland, a program that focuses on teacher recruitment, mentoring and retention. These funds will be distributed over the next five years.
IMPACT
330
teachers supported
CONFERENCE PARTNERSHIPS
MID-AMERICAN CONFERENCE
39,000
students reached
105
schools benefited
Through TEACHing Cleveland, we will facilitate greater retention of quality teachers to the betterment of the students and to the betterment of Cleveland.” – Dr. Jon Steinbrecher, MAC Commissioner
15
CONFERENCE PARTNERSHIPS
MOUNTAIN WEST CONFERENCE Seven Mountain West member institutions — Air Force, Boise State, Colorado State, Fresno State, San Diego State, San Jose State and UNLV — requested grants of up to $10,000 for donations to elementary and secondary schools to fund programs that make a direct impact on teachers and students in and around their communities. In addition, teachers within the Mountain West footprint submitted individual classroom project requests of up to $1,000 through DonorsChoose.org.
IMPACT
2,500
teachers supported
68,601
students reached
1,000
schools benefited
16
The season-long support of Extra Yard for Teachers included mascots visiting school pep rallies, ingame check presentations for teacher grants, student-athletes and coaches recognizing teachers who have made a difference in their lives, as well as coverage on the Pac-12 Network. In addition, each university gave grants between $10,000 and $11,500 to support K-12 education, plus an $11,500 grant was awarded at the 2017 Pac-12 Football Championship Game to a local teacher from the Santa Clara area to use in her classroom.
IMPACT
192
teachers supported
CONFERENCE PARTNERSHIPS
PAC-12 CONFERENCE
4,992
students reached
36
schools benefited
Each of our Pac-12 member institutions have been very supportive and involved and are committed to continuing to help make a positive impact for the teachers in our communities.� – Larry Scott, Pac-12 Commissioner
17
CONFERENCE PARTNERSHIPS
SOUTHEASTERN CONFERENCE Each week of college football season, SEC Nation, the SEC Network’s traveling pregame show, aired a feature story on a student-athlete who recognized a teacher who made a difference in his or her life. Each teacher’s school received a $10,000 grant to use towards classroom supplies and materials through DonorsChoose.org. In coordination with the 2017 SEC Football Championship at Mercedes-Benz Stadium in Atlanta, Georgia, the CFP Foundation and SEC made an additional $10,000 donation to Atlanta Public Schools.
IMPACT
5,135
teachers supported
74,145
students reached
129
schools benefited
Education is a pillar of the SEC’s community outreach efforts. With the support of the College Football Playoff Foundation, the SEC is able to bring awareness to the importance of education through the Extra Yard for Teachers program.”
18
- Greg Sankey, SEC Commissioner
New Orleans teachers were offered the opportunity to participate in the Science of Sport, a program that generates new ways to connect science, technology, engineering and mathematics (STEM) to football, basketball and baseball. The aim is to use sports and hands-on learning to improve student interest and performance. This academic year’s programming began with a football centric event in September and was followed by basketball and baseball themed events in the spring. Each participant received lesson plans and equipment that enabled them to implement the curriculum at their schools and train fellow teachers.
IMPACT
360
teachers supported
CONFERENCE PARTNERSHIPS
SUN BELT CONFERENCE
19,500
students reached
80
schools benefited
19
CONFERENCE PARTNERSHIPS
UNIVERSITY OF NOTRE DAME The University of Notre Dame and the CFP Foundation continue to make a significant impact in Notre Dame’s Alliance for Education (ACE) program. For the third consecutive year, Notre Dame used the CFP Foundation’s grant to drive a matching campaign that would support the work of the ACE program and to provide materials for high-need schools. A grand total of $514,424 was raised this year against the CFP Foundation’s grant for a total of over $664,000. Over the three year partnership, more than $2 million has been raised to support ACE.
IMPACT
183
teachers supported
11,000
students reached
130
schools benefited
20
BOWL PARTNERSHIPS
BOWL PARTNERSHIPS
GOODYEAR COTTON BOWL The Cotton Bowl Foundation and CFP Foundation each donated $100,000 to Catch Up & Read, a Dallas nonprofit, community-funded organization. Catch Up & Read is equipping at-risk elementary students to read on grade level by 3rd grade using research-based literacy and social emotional intervention. As a result of this joint donation, four more schools will have the opportunity to take part in Catch Up & Read’s programming in 2018. This is in addition to the seven schools the organization already serves.
IMPACT
72
teachers supported
1,342
students reached
11
schools benefited
Equitable education for all children and lasting improvement for our public schools is an achievable goal thanks to the generosity of the Cotton Bowl and College Football Playoff foundations.”
22
– Catherine LeBlanc, Catch Up & Read CEO
In partnership with azcentral and the CFP Foundation, Fiesta Bowl Charities granted $700,000 worth of wishes in classrooms across the state of Arizona for new technology, renovated locker rooms, new musical instruments, sensory equipment for special education programs, 3D printers and much more. Granted $5,000 each, 140 teachers were able to make their classroom wish a reality. All 140 teachers and a guest were invited to attend the 29th Annual Cactus Bowl that included a special on-field check presentation at halftime. In just two years, over $1 million has been granted through this initiative.
IMPACT
BOWL PARTNERSHIPS
PLAYSTATION FIESTA BOWL
140
teachers supported
30,000
students reached
127
schools benefited
We’ve enjoyed seeing how Fiesta Bowl Charities Wishes for Teachers provides additional resources to Arizona’s teachers, allowing them to do more in their classrooms.” – Mike Nealy, Fiesta Bowl Executive Director
23
BOWL PARTNERSHIPS
CAPITAL ONE ORANGE BOWL Through the Orange Bowl Committee’s new Media Center Makeover Project, supported by funds from the CFP Foundation, elementary schools in Miami-Dade, Broward and Palm Beach counties were asked to submit a written statement of why their school should receive new equipment, furniture, technology and more for their school media centers. Winners were announced during the 2017 Capital One Orange Bowl, with a representative from each school in attendance. The CFP Foundation also supported the Orange Bowl Leadership Academy, a program designed to instill leadership qualities and promote self-efficacy among middle school students in Miami-Dade and Broward Counties. In addition, the CFP Foundation and Orange Bowl partnered to support schools in the Florida Keys following Hurricane Harvey through DonorsChoose.org donations.
IMPACT
141
teachers supported Light Backgrounds
Dark Backgrounds
1,998
students reached
9
schools benefited
24
The Chick-fil-A Peach Bowl is located in Atlanta, GA, which also served as host to the 2018 CFP National Championship. To capitalize on this opportunity, the Chick-fil-A Peach Bowl and CFP Foundation teamed up with the Atlanta Football Host Committee and Chick-fil-A Foundation to donate $2 million to Atlanta Public Schools (APS) over the next three years. These funds will enable 1,500 APS teachers to take part in professional development training on specialized reading curriculum to help thousands of elementary students learn to read at higher levels.
IMPACT
BOWL PARTNERSHIPS
CHICK-FIL-A PEACH BOWL
1,500
teachers supported
25,000
students reached
55
schools benefited
We know this significant and meaningful plan will give our teachers the right tools and is the essential first step to ensuring that our students are reading and writing on-level by the third grade.� – Meria J. Carstarphen, Atlanta Public Schools Superintendent
25
BOWL PARTNERSHIPS
ROSE BOWL GAME PRESENTED BY NORTHWESTERN MUTUAL The Rose Bowl Game presented by Northwestern Mutual and the CFP Foundation partnered with the Pasadena Tournament of Roses Association and the Pasadena Educational Foundation (PEF) to award grants to Pasadena Unified Schools District teachers and principals for classroom projects for the second consecutive year. In December, a total of 129 grants worth $178,072 were awarded to 158 teachers and 14 principals, ultimately benefitting thousands of students in Altadena, Pasadena and Sierra Madre. Beyond the grants to teachers, PEF awarded 14 schoolwide project grants, such as library revitalization projects, establishing a costume shop for performing arts programs, mural beautification projects, physical education equipment refresh, and promoting healthy lifestyles.
IMPACT
158
teachers supported
18,870
students reached
28
schools benefited
The Pasadena Educational Foundation expresses its profound gratitude to the CFP Foundation for their generous support of the 2017-18 Teacher Grant Program.�
26
– Patrick Conyers, Pasadena Educational Foundation Executive Director
For the third consecutive year, the Allstate Sugar Bowl and CFP Foundation have invested funds into Greater New Orleans Teach for America to support their members and alumni who are working for educational excellence and equity. In addition, the bowl partnered with Science of Sport to conduct teacher workshops and student camps centered around STEM curriculum using sport-related teaching techniques. The combined efforts also provided teachers with much deserved recognition in events surrounding the bowl game.
IMPACT
BOWL PARTNERSHIPS
ALLSTATE SUGAR BOWL
696
teachers supported
31,800
students reached
137
schools benefited
Children are the future of every community, and we want to give every boy and girl, regardless of economics, the best chance to succeed in a positive educational environment.� – Chuck Lapeyre, Sugar Bowl Committee President
27
BOWL PARTNERSHIPS
FLORIDA CITRUS SPORTS The CFP Foundation and Florida Citrus Sports, the organization that houses the Camping World Bowl and Citrus Bowl, made a significant positive impact through LIFT Orlando, a nonprofit dedicated to helping families in the Orlando area build a better life for themselves through education, housing, health and wellness and economic development. The partnership’s grant funds were used to support classroom projects through DonorsChoose.org and support early childhood education. Ten teachers were also recognized on-field at the two bowl games in addition to the Florida Blue Florida Classic.
IMPACT
10
teachers supported
1,600
students reached
3
schools benefited
AUTOZONE LIBERTY BOWL The AutoZone Liberty Bowl and CFP Foundation partnered for the second consecutive year to provide $200,000 to St. Jude Children’s Research Hospital with the purpose of supporting the salaries of teachers who are educating and mentoring St. Jude patients. The joint grant makes it possible for full-time, dedicated teachers to provide quality education for patients and their siblings during treatment to ensure the students are able to continue in the appropriate grade after leaving St. Jude. In addition, the AutoZone Liberty Bowl hosted Memphis teachers and students at the bowl game in December in recognition of the Extra Yard for Teachers initiative.
28
IMPACT
6
teachers supported
1,000
students reached
ATLANTA 2018
ATLANTA 2018
Each year the CFP Foundation seeks to make a positive impact in the host city of the national championship game. Through a remarkable partnership, the CFP Foundation and the Atlanta Football Host Committee (AFHC) made a difference in the lives of thousands of teachers and students in the Atlanta area through the Extra Yard for Teachers platform. The AFHC’s “All In” theme for the 2018 title game carried over to the host committee’s work with the CFP Foundation, investing $1 million into the Atlanta education system. These funds went to support classroom technology upgrades, scholar-athlete programs, and early literacy training for educators within the Atlanta Public Schools district. AFHC also heavily supported the CFP Foundation’s Extra Yard for Teachers Week programming and championship weekend events, ensuring the Atlanta community recognized the extraordinary benefits that stemmed from hosting the 2018 College Football Playoff National Championship.
IMPACT
$1 MILLION
TO EDUCATIONAL INITIATIVES IN ATLANTA
30
Through hosting the 2018 College Football Playoff National Championship, we have a phenomenal opportunity to impact Atlanta Public Schools and local teachers. Behind every successful student, you will find a teacher that has positively impacted and empowered their students to reach the next academic level, and our goal is to recognize Atlanta’s hardworking teachers and continue promoting further education.” – Carl Adkins, Atlanta Football Host Committee Executive Director
BY 2020
1,500
TEACHERS WILL BE EMPOWERED WITH THE SKILLS TO TEACH LITERACY TO MORE THAN 25,000 ELEMENTARY STUDENTS.
ATLANTA 2018
GAME CHANGER The CFP Foundation, with the support of local partners like the AFHC, launched an amazing new early literacy partnership forged through a three-year, $2 million grant to Atlanta Public Schools (APS). The grant is co-funded by CFP Foundation, the Chick-fil-A Foundation, Chick-fil-A Peach Bowl and the AFHC. It represented the single largest private donation made to APS in the last five years, and it will equip APS teachers with the skills they need to deliver effective literacy instruction to students. Teacher training began last summer with specialized instruction for 500 APS kindergarten and first-grade teachers. The training focuses on the Orton-Gillingham approach to literacy, and the goal of the training is to ensure that all teachers feel confident teaching foundational early learning literacy skills to students, including phonemic awareness, vocabulary, phonics and fluency. The impact of this training will be measured annually, and it is expected that reading proficiency will increase to a minimum of 60 percent of APS students in the years to come.
31
ATLANTA 2018
The CFP Foundation’s Extra Yard Classroom Makeover Project also made its mark on the Atlanta area, transforming five classrooms into state-of-the-art, modern learning environments. School Specialty, Inc., featuring SSI Guardian, has been the CFP Foundation’s partner on this project for the past two years and provided $125,000 of in-kind donations for the classroom makeovers in Atlanta. While two classroom makeovers took place in the fall, School Specialty also partnered with the CFP Foundation during championship weekend by holding classroom makeover giveaways at the Extra Yard for Teachers Summit and Extra Yard for Teachers Lounge. In total, five lucky Atlanta teachers had their classrooms transformed with essential supplies, curriculum materials, furniture and equipment, and security upgrades to promote learning experiences that will inspire their students for success.
Working with schools across the country on upgrading their classrooms has been a very humbling and rewarding experience for our School Specialty team. Teachers are the backbone of the education our nation’s children receive, and this is our way of giving back to those who work tirelessly and do a phenomenal job at supporting their students.”
32
- Michael Yorio, SSI Guardian President
5X
$25,000
IMPACT
CLASSROOM MAKEOVERS DONATED
CHAMPIONSHIP WEEKEND
CHAMPIONSHIP WEEKEND
TEACHER OF THE YEAR CHAMPIONSHIP EXPERIENCE PRESENTED BY DR PEPPER JANUARY 6 – 8, 2018 The CFP Foundation partners with the National Teacher of the Year Program, run by the Council of Chief State School Officers (CCSSO), to host an elite group of teachers during championship weekend through the Teacher of the Year Championship Experience presented by Dr Pepper. This group includes the State Teacher of the Year from all 50 states, the District of Columbia, the Department of Defense Education Activity and the U.S. territories. The 2017 State Teachers of the Year made countless memories in Atlanta at CFP and CFP Foundation hosted events, including the Extra Yard for Teachers Lounge, Playoff Fan Central, Extra Yard for Teachers Summit, Extra Yard 5K, Taste of the Championship, and were also treated to VIP hospitality at the AT&T Playoff Playlist Live! concert series and Championship Tailgate event. As the pinnacle of the weekend, the educators were recognized on the field prior to kickoff of the 2018 CFP National Championship in Mercedes-Benz Stadium in front of 77,430 attendees.
This weekend felt like an award and the truest celebration of our accomplishments as Teachers of the Year. I was treated like royalty, showered with swag, and I wish that every educator could experience such an amazing celebration of the work that we all do in our communities.”
34
– Amy Hysick, 2017 New York Teacher of the Year
All 56 2017 State Teachers of the Year pose for a group photo prior to leaving or the national championship game and pregame events.
CHAMPIONSHIP WEEKEND
Sydney Chaffee, 2017 National Teacher of the Year, takes the stage at the Extra Yard for Teachers Summit to inspire local Atlanta teachers.
Since 2008, Dr Pepper has awarded nearly $10 million to help students pursue their educational goals. These students would not be where they are today without the support of teachers. We simply cannot thank these individuals enough for their dedication to their profession and, more importantly, their daily commitment to educate our children.” – Jim Trebilcock, Dr Pepper Chief Commercial Officer
RACHEL LINDSAY
CFP FOUNDATION AMBASSADOR Rachel Lindsay, ABC’s Season 13 Bachelorette, served as a CFP Foundation ambassador and special guest during championship weekend. Through her passion for education, Rachel spent time connecting with teachers, local media, CFP Foundation event attendees, student-athletes and fellow celebrities while spreading the word about the impact the CFP Foundation has made through the Extra Yard for Teachers platform.
35
CHAMPIONSHIP WEEKEND
36
JANUARY 6, 2018 The Extra Yard for Teachers (EYFT) Lounge was an exclusive space where CFP Foundation partners come together to build activations and experiences for teachers.
Attendees experienced new interactive technology and how to use it in the classroom.
“Bachelorette� Rachel Lindsay poses for photos with local teachers in front of a step-and-repeat banner.
1,500+
NUMBERS
LOUNGE ATTENDEES
The EYFT Lounge served as a hub in the Georgia World Congress Center reserved exclusively for local and national teachers and their guests. From continuing education to relaxation, the EYFT Lounge offered more than 50 activities for attendees. The most memorable moments occurred during the prize drawings when two fortunate teachers were awarded classroom makeovers valued at $25,000 each, and several others took home $500 DonorsChoose.org gift cards to use for classroom supplies.
CHAMPIONSHIP WEEKEND
WORK HARD. PLAY HARD.
The EYFT Lounge also drew a stream of special guests: “Bachelorette” Rachel Lindsay, Pro Football Hall of Famer Randall McDaniel, and even the National Championship Trophy.
37
CHAMPIONSHIP WEEKEND
JANUARY 6, 2018 The Extra Yard for Teachers (EYFT) Summit was a two-hour, fast paced stage show that features numerous speakers and performers whose mission is to inspire and empower educators.
Joe Yorio, President and Chief Executive Officer of School Specialty, awards a classroom makeover to a Summit attendee.
It was insightful, very respectful and redeeming to have actual teachers talking to us about what we do every day.” – Candice Butler, Elementary School Teacher (Atlanta, GA)
38
800+ NUMBERS
SUMMIT ATTENDEES
On Saturday afternoon, over 800 teachers were treated to a series of gripping, wide-ranging presentations at the EYFT Summit. The presentations included a performance by American Idol winner Phillip Phillips, a discussion of National Geographic explorations by TED Talks star Andres Ruzo, an inspiring message from Sydney Chaffee, 2017 National Teacher of the Year, as well as many other resonating speakers.
CHAMPIONSHIP WEEKEND
The Ron Clark Academy Essentials Step Team performs a clever and uplifting routine about the teaching profession.
39
CHAMPIONSHIP WEEKEND
JANUARY 7, 2018 The Extra Yard 5K is a familyfriendly 3.1-mile race meant to raise funds and awareness for the Extra Yard for Teachers platform.
40
CHAMPIONSHIP WEEKEND
READY. SET. GO! 1,565 NUMBERS
PARTICIPANTS
Participants went the extra yard for teachers on a chilly Sunday morning by walking or running in the fourth annual Extra Yard 5K. As a record crowd of participants took off on the 3.1-mile trek, including the 2017 State Teachers of the Year, the messaging reinforced that participants were supporting educators and the Extra Yard for Teachers platform by taking part in the event. Male Overall Winner, Rob Mullett (14:40), and Female Overall Winner, Bridget Lyons (17:23), were both awarded two tickets to the national championship game.
41
CHAMPIONSHIP WEEKEND
JANUARY 7, 2018 The Taste of the Championship is a premium dining experience and fundraising event on the eve of the national championship game.
The four 2017 National Teacher of the Year finalists served as taste testers for a demonstration by MasterChef Junior Season 5 Champion Jasmine Stewart, a seventh-grader from the Atlanta area
You’re raising money, you’re eating, and you’re dancing it all off. It’s like the perfect night!” – Daina Falk, Hungry Fan Founder
42
ATTENDEES
Over 20 master chefs from the Atlanta area, plus one chef from every CFP New Year’s Six bowl community, joined the CFP Foundation at the fourth annual Taste of the Championship. The gourmet dishes were savored by more than 1,000 attendees at the Georgia Aquarium, including more than 50 college and professional football legends.
CHAMPIONSHIP WEEKEND
1,000+ NUMBERS
43
CHAMPIONSHIP WEEKEND
44
JANUARY 6 - 8, 2018 Playoff Fan Central is a threeday, family-friendly event that features games, clinics, pep rallies, band performances, special guest appearances, autograph signings and exhibits celebrating college football.
The 2017 State Teachers of the Year made a pitstop at the ESPN and CFP Foundation activation to help raise money for Atlanta Public Schools.
RAISED FOR ATLANTA PUBLIC SCHOOLS
ECKRICH MILLON DOLLAR CHALLENGE
CHAMPIONSHIP WEEKEND
$10,000+ IMPACT
In partnership with ESPN, the Extra Yard for Teachers school bus made its second appearance at Playoff Fan Central, enticing fans to throw footballs into the bus through the rising and falling windows. Each football successfully thrown into the bus equaled $1 towards Atlanta Public Schools (APS). In all, over $10,000 was raised for APS teachers and students. In addition, TV screens at the activation featured the 2017 State Teachers of the Year, and ESPN talent Marcus Spears, Jordan Rodgers, Dari Nowkah, Peter Burns and Gene Chizik signed autographs for eager fans. A perfect mix of football and education, the activation drew in 21,500 visitors.
JANUARY 8, 2018 Eckrich and its Smithfield Foods parent company hosted the Eckrich Million Dollar Challenge within the Championship Tailgate footprint just a few hours before the national championship game. This football throw challenge gives a fan the opportunity to win $1 million if he or she hits the target located 20 yards away. In the months leading up to championship weekend, the sausage and deli meat maker upped the ante, offering another $1 million to the CFP Foundation and its Extra Yard for Teachers platform if ESPN analyst — and former college quarterback — Kirk Herbstreit nailed the target, too. Although Herbstreit missed the official first toss, he nailed the third throw and Eckrich officials agreed on the spot to make a $500,000 donation to the CFP Foundation.
$500,000 IMPACT
DONATED TO CFP FOUNDATION
Herbstreit high fives the 2017 State Teachers of the Year after hitting the target which raised half a million dollars for Extra Yard for Teachers programming.
45
CHAMPIONSHIP WEEKEND
JANUARY 8, 2018 The culmination of championship weekend was the 2018 CFP National Championship in Mercedes-Benz Stadium. The 2017 State Teachers of the Year were recognized on the field as part of the pregame pageantry and remained as President Trump entered and the Zac Brown Band sang the national anthem. Cheered by 77,430 fans, the honorees soaked in every moment of the well-deserved attention. The CFP Foundation also recognized the $2 million donation to Atlanta Public Schools (APS) in partnership with the Atlanta Football Host Committee, Chick-fil-A Foundation and Chick-fil-A Peach Bowl for the teacher literacy training initiative. The evening ended with the University of Alabama clutching the national championship trophy and the CFP Foundation concluding a very successful and impactful weekend in Atlanta.
It was incredible to be recognized in that way. The game was unbelievable and standing on the field for the National Anthem is an experience I will forever cherish.� – Jennifer Wise, 2017 South Carolina Teacher of the Year
46
2017 National Teacher of the Year Sydney Chaffee steps out to be recognized on the video board during the pregame ceremony of the 2018 CFP National Championship.
CFP Foundation Executive Director Britton Banowsky was joined on field (from left to right) by Atlanta Football Host Committee Executive Director Carl Adkins and Board President Dan Corso, Chick-fil-A Foundation Executive Director Rodney Bullard, and APS Superintendent Meria Carstarphen.
CHAMPIONSHIP WEEKEND
IT’S GAME TIME!
47
2017-2018 PARTNERS
THANK YOU! The CFP Foundation relies on key partnerships to execute initiatives, enable organizational growth, and support positive educational outcomes. The positive impact on teachers and students across the country could not have been accomplished this year without the support of these valued partners.
48
2017-2018 PARTNERS
CORP0RATE
EDUCATION For printing in CMYK. Color values will appear different on screen.
FOR USE ON WHITE OR LIGHT GREY (#FAFAFA) BACKGROUNDS
FOR USE ON DCORANGE (#EF5F3C) OR BLACK (#424242) BACKGROUNDS ONLY
49
FUTURE 2018-19
50
ONE REGION. ONE GOAL. ONE CHAMPION.
The CFP Foundation is looking forward to expanding the positive impact in education during the 2018-19 academic year. Extra Yard for Teachers programming will kick off nationwide in September during Extra Yard for Teachers Week and culminate in the Bay Area during championship weekend.
Extra Yard for Teachers Week
Extra Yard for Teachers Summit
Extra Yard 5K
Taste of the Championship
CFP National Championship
September 15 – 22, 2018
January 5 – 6, 2019
January 6, 2019
January 6, 2019
January 7, 2019
Nationwide
San Jose Convention Center
Downtown San Jose
Tech Museum of Innovation
Levi’s Stadium
San Jose, CA
San Jose, CA
San Jose, CA
Santa Clara, CA
@CFPExtraYard #CFPExtraYard #CFPFoundation
CFP-FOUNDATION.ORG